#Tatsuro Horikawa

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Julius: 'an individual' s/s 2005

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Julius FW10

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Julius_7 S/S09 [Insanity in Industrial inc. #3 CANON_1]

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julius_7 ss24 [ helioz; ] | 857PAM10 Black / Backpack Pants

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nu/ke velour zip-up blouson A fashion designer from Tokyo and the founder of men's fashion brand JULIUS. Tatsuro Horikawa did not originally start out as a fashion designer, but was active as a graphic designer. In 1996, he launched Third Stone, which focuses on graphic design activities. The following year, he launched his first fashion brand, nuke, and expanded his field of activity. He also has experience in making music CD jackets and designing T-shirts. In 2001, he founded the fashion brand Julius, building a career deeply involved in music in Tokyo through activities related to graphics and as a music event organizer. x

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Julius_7 A/W10 [goth_ik;] Editorial

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Julius

SS09 interview

Held on the first day of the Paris menswear cal endar, the first ever runway show from Julius was staged in a theater in the 11th arrondisement. At backstage, 30 minutes before it was due to start the models and staff resolutely made their final preparations for the show. On one side, Tatsuro Horikawa was giving an interview to a European journalist. With his face occasionally breaking out into a smile, he exuded not even a hint of unease or nervousness, displaying nothing but total com posure

Despite the pressure of staging his first run- way show in Paris, Horikawa says he didn't feel under pressure

"I wasn't particularly in a combative mood because it was a fashion show, I kind of viewed it as a 'presentation on the runway more than any thing, he says, adding that he was especially focused on the casting of the models. "The image of Jullus was established for powerful clothes that are shown on strong-looking models. But, his cheice was quite unexpected. The models were all innocent-looking schoolboy types."

The basis for his casting selection was strongly influenced by the location of the show.

"Because we were showing overspas, I was proactively conscious of the aesthetic of European elegance. Up until now I have been putting strength to the fore, but determination, prettiness and beauty were the kind of sensibilities that I valued most. I was able to communi cate my vision well to the hair and makeup artists and they were able to capture my vision to a greater extent than I had expected maybe 150%. Because we were showing in Paris, I really wanted to incorporate my worldview as best I could. I suppose it's a different sensibility over there than to here in Japan."

Jullus has been showcasing is work in Paris since the 2008-09 Autumn & Winter season, making this latest effort ity second martie to the French capital. One of the main reasons for staging a show this timo was that the reaction to the last collection was extremely favorable and the PR agency they hired strongly red them to do a show.

Regarding his label's prospects, Horikawa is upbeat. "We don't want to limit ourselves to Paris we want to develop globally he says "We've been looking at the export market for a while now, so things that had been difficult in Japan up to now have been incorporated without much resistance, and it feels like we've finally cleared a lot of things up. The reaction from Berlin, London and other places where we find a lot of culture that we like has been very positive, to we're very happy about that. Especially in Germany we feel a very powerful energy, so we are thinking about doing something special there.

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WHAT'S TODAY'S FIT, BITCH

Pretty spicy onyx black overall for my last day temping depressingly in Nanjing. Overlayed an unzipped diesel wax denim dress with fitted cashmere underneath, channelling early Julius x ccp (albeit unconvincingly). Diesel "Black Gold' waxed denim jeans, more like "black goo", for being unnecessarily colloidal to the touch. julius tatsuro horikawa gasmask jacket. guidi 7910z. Overdressed in wax denim, unbothered.

[infiniterichesinalittleroom]

Rick Owens • Emily Malan

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Julius_7 A/W08 Frontzip/Backzip Cargo Combat Boots (237FWM1)

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Ç’est moi encore.

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IAMTHAT x NILøS Fall/Winter 2020 collection MMXX

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JULIUS_7 A/W 2009 Collection “CANON #2 [ protection_ism; ]” Lookbook Scans

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julius_7 ss24 [ helioz; ] | 857PAM6-C Black / Covert Mesh Dimensional Pants

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Julius Acid Glaciers at H. Lorenzo