#StraightForward.Ph

[kaibigan-travel]

straight forward fashion for travelers 🔴🔵 new arrival in our tiny "local products" shop at #KaibiganSoulCamp: tailored shorts w/ silk-screen printing which easily fit right on your journey @straightforward.ph via Instagram http://ift.tt/2nsiqt2

[artpandatv]

It’s time. Just finished season 2. Thank you Straightforward 🙂 #netflix #strangerthings . . . . . . . . . • • • • • #strangerthings #eleven #netflix #dustin #willbyers #winonaryder #nancy #el #eggos #mike #lucas #11 #011 #will #upsidedown #80s #the100 #series #scifi ##aquarelle #color #painting #art #artdaily #arts_gallery#art_we_inspire #worldofartists #instaartexplorer #arts_help#artofdrawing @st_cuthberts_mill @straightforward.ph @escoda_brushes

[thervnpictureshow]

Cool new jacket by @straightforward.ph

[philipoliveros]

Playing in the rain with @straightforward.ph essential raincoat. (at Enchanted Kingdom)

[josephlou]

Wearing my 2-year old #bamboo #sunglasses from @straightforward.ph to protect my eyes from the sun's glare at the Great Wall of China. Love these babies. #straightforwardph (at Great Wall of China)

[itsmeshauncey]

@kien0210 I can't believe it's been 6 years since we graduated from college but the memories at the UTMT Kiosk are still vivid, having our favorite #chickenfranksilog or #pancitcantonwithrice for lunch to keep us going throughout the busy day 😂😂😂 @straightforward.ph @shortsmarket #finestessentials #swduniversity

[mikkomahinay-blog]

Onward | StraightForward.Ph

In the age where mass marketing makes anything inviting enough just to create a sale, most especially in retail, it’s significant for a consumer to identify between the investment pieces, where you can have the liberty of mixing & matching each piece- from the disposable trends.

I always say to clients that this is not about dumbing down a luxury product to street-level for the short-term revenue gratification of reaching the masses. Rather, it’s educating a prospective luxury consumer – making the brand message comprehensible to a consumer who has so much access to information, that their perception of quality and value is deafened by mass marketing. To build brand loyalty, the brand must interact with the consumer’s interpretation of their product, rather than projecting imaginations of yesteryear’s perfect private clients onto over-stimulated and subjectively uncouth youth. That is, resolving the brand’s true social perception with its long-term brand strategy and ideology. This is precisely what Straightforward.Ph is doing and set out to do. Having so clearly established their baseline new-world collection of staples ideal for a globetrotter to save luggage space without compromising style and withstanding the test of trends by focusing on timeless pieces, StraightForward.Ph has gained a huge public following, almost a cult if I may say so myself, and identify itself as a true homegrown retail authority.

Nobody can deny that basic pieces of excellent quality has experienced periods of peak cultural impact. In today’s digital landscape, where the boundaries of intellectual property and ownership of brand identity is so controversially unregulated and fluid, marketing has evolved into social discourse through the new wave of creative who would rather comment on the status and lifestyle constructed around fashion and the industry, than pretend to buy into it with fake goods and air kisses. Traditional brands, publications and retailers can either remain bitter about the looming paradigm shift, or they congruently, and unlike the rest in the ring of greats (Zara, for instance) where our StraightForward.Ph is slated to play- is not a calculated ready to wear brand: StraightForward.Ph designs stories from instinct and the heart, not without direction, but certainly not linearly. StraightForward.Ph’s inspiration alluded to Sylvano Bussoti’s rhizomatic scores – wildly expanding graphical notations of sound for the performer to stamp as their own. Such was the rich progression of texture, colour and layering in the looks  as if striding through the MRT Station from Taft to Ortigas, the pulsing acoustics that shook the back of your eyeballs more than the stormy light show and projections of black, raging waves on screens encompassing the runway, or the electricity of a hundred people on the edge of their seats. This makes StraightForward.Ph talk to their consumers of various social classes, geographical situations and most importantly, as aforementioned, withstand time in both quality and design. Lesser “I regret wearing this” moments- thank you TimeHop.

Shop these pieces from their #WanderLustEssentials here & here.

Photography by Che Roa

Stop motion video by yours truly