#Sports and Energy Drinks Market

[harshnews]

Sports and Energy Drinks Market Size, Share, Trends, Growth and Competitive Analysis

"Global Sports and Energy Drinks Market – Industry Trends and Forecast to 2030

Global Sports and Energy Drinks Market, By Product Type (Sports Drinks, Energy Drinks), Type (Organic, Non-Organic), Packaging Type (Bottles (Pet/Glass), Cans, Others), Distribution Channel (Hypermarkets and Supermarkets, On-trade, Convenience Stores, Independent Retailers, Others) – Industry Trends and Forecast to 2031.

Access Full 350 Pages PDF Report @

**Segments**

- **Product Type:** The sports and energy drinks market can be segmented based on product type into sports drinks and energy drinks. Sports drinks are typically designed to rehydrate and replenish electrolytes lost during physical activity. They often contain added sugars, electrolytes, and vitamins to support hydration and performance. On the other hand, energy drinks are formulated to provide a quick energy boost due to their high caffeine and sugar content. These drinks are popular among individuals seeking a rapid increase in energy and alertness.

- **Distribution Channel:** The market can also be segmented by distribution channels, including supermarkets/hypermarkets, convenience stores, online retail, and others. Supermarkets/hypermarkets remain the dominant distribution channel for sports and energy drinks, offering a wide range of products to consumers in a convenient one-stop-shop setting. Online retail is seeing significant growth, driven by the increasing trend of e-commerce and the convenience it provides to consumers in purchasing products from the comfort of their homes.

- **End-User:** End-user segmentation in the sports and energy drinks market includes segments such as athletes, casual consumers, and fitness enthusiasts. Athletes represent a key consumer group for sports and energy drinks due to the products' ability to replenish electrolytes and enhance performance during intense workouts or competitions. Casual consumers are individuals who consume these drinks for reasons such as taste or as a quick energy boost for daily activities. Fitness enthusiasts use sports and energy drinks as part of their workout routine to support hydration and energy levels.

**Market Players**

- **PepsiCo:** PepsiCo is a major player in the sports and energy drinks market with popular brands such as Gatorade and Mountain Dew Game Fuel. The company's extensive distribution network and strong marketing strategies have helped it maintain a significant market share in this competitive industry.

- **Red Bull GmbH:** Red Bull GmbH is renowned for its Red Bull Energy Drink, one of the best-selling energy drinks globally. The brand's iconic marketing campaigns and sponsorship of extreme sportsPepsiCo and Red Bull GmbH are two dominant players in the highly competitive sports and energy drinks market, each bringing a unique set of strengths and strategies to the table. PepsiCo, with its well-established presence in the beverage industry, has successfully leveraged its brand reputation and extensive distribution network to capture a significant share of the market. The company's Gatorade brand is a staple in the sports drink segment, known for its effective hydration and electrolyte-replenishing properties. Additionally, PepsiCo's Mountain Dew Game Fuel caters to the energy drink segment, offering consumers a fusion of energy-boosting ingredients with bold flavors. By investing in innovative product development and targeted marketing campaigns, PepsiCo has been able to maintain its competitive edge and stay relevant in the ever-evolving sports and energy drinks market.

On the other hand, Red Bull GmbH has carved out a niche for itself in the energy drinks segment with its iconic Red Bull Energy Drink. Red Bull's marketing prowess is widely recognized, with the brand's high-energy campaigns and strategic sponsorships contributing to its global brand visibility. By associating with extreme sports and events, Red Bull has successfully positioned itself as a symbol of energy, excitement, and adventure, resonating with its target consumer demographic. The brand's commitment to continuous innovation, such as introducing new product variants and expanding into different markets, has helped sustain its growth and popularity worldwide. Red Bull's strong brand identity and aspirational marketing messaging have played a crucial role in cultivating brand loyalty and driving consumer engagement.

Looking ahead, both PepsiCo and Red Bull face challenges and opportunities in the sports and energy drinks market. As consumer preferences shift towards healthier and functional beverage options, there is a growing demand for products that offer natural ingredients, reduced sugar content, and specific functional benefits. To stay competitive, market players need to adapt to these changing trends by introducing new formulations, expanding their product lines, and engaging with consumers through digital channels and social media platforms. Furthermore, with increasing health consciousness**Global Sports and Energy Drinks Market**

- **Product Type:** The global sports and energy drinks market is segmented by product type into sports drinks and energy drinks. Sports drinks are designed to aid in rehydration and electrolyte replenishment, typically containing added sugars, electrolytes, and vitamins. Energy drinks, on the other hand, are formulated to provide a quick energy boost through high caffeine and sugar content, appealing to individuals seeking immediate alertness.

- **Type:** Within the market segmentation, there is a distinction between organic and non-organic sports and energy drinks. The organic segment caters to consumers looking for natural and healthier beverage options, while the non-organic segment continues to attract individuals valuing quick energy solutions and convenience.

- **Packaging Type:** Packaging also plays a crucial role in the market segmentation of sports and energy drinks, with products available in bottles (PET/Glass), cans, and other packaging forms. Each packaging type offers unique benefits in terms of convenience, portability, and sustainability, influencing consumer purchasing decisions.

- **Distribution Channel:** The distribution channels for sports and energy drinks include hypermarkets and supermarkets, on-trade outlets, convenience stores, independent retailers, and others. The accessibility of these beverages through various distribution channels ensures widespread availability to cater to different consumer preferences and shopping behaviors.

The global sports and energy drinks market is witnessing significant growth driven by various factors such as increasing health consciousness among consumers, rising demand for functional beverages, and growing participation in sports and fitness activities. Key

TABLE OF CONTENTS

Part 01: Executive Summary

Part 02: Scope of the Report

Part 03: Research Methodology

Part 04: Sports and Energy Drinks Market Landscape

Part 05: Pipeline Analysis

Part 06: Market Sizing

Part 07: Five Forces Analysis

Part 08: Market Segmentation

Part 09: Customer Landscape

Part 10: Regional Landscape

Part 11: Decision Framework

Part 12: Drivers and Challenges

Part 13: Market Trends

Part 14: Vendor Landscape

Part 15: Vendor Analysis

Part 16: Appendix

How the Report Aids Your Business Discretion?

This section of this Market report highlights some of the most relevant factors and growth enablers that collectively ensure a high-end growth spurt

The report unravels details on pronounced share assessments across both country-wise as well as region-based segments

A leading synopsis of market share analysis of dynamic players inclusive of high-end industry veterans

New player entry analysis and their scope of new business models

The report includes strategic recommendations for new business veterans as well as established players seeking novel growth avenues

A detailed consultation services based on historical as well as current timelines to ensure feasible forecast predictions

A thorough evaluation and detailed study of various segments as well as sub-segments across regional and country-specific developments

Details on market estimations, market size, dimensions

A review of market competitors, their high-end product and service portfolios, dynamic trends, as well as technological advances that portray high end growth in this Market

The Report Can Answer the Following Questions:

Who are the global key players of Sports and Energy Drinks industry? How are their operating situation (capacity, production, price, cost, gross and revenue)?

What are the types and applications of Sports and Energy Drinks? What is the market share of each type and application?

What are the upstream raw materials and manufacturing equipment of Sports and Energy Drinks? What is the manufacturing process of Sports and Energy Drinks?

Economic impact on Sports and Energy Drinks industry and development trend of Sports and Energy Drinks industry.

What are the key factors driving the global Sports and Energy Drinks industry?

What are the key market trends impacting the growth of the Sports and Energy Drinks market?

What are the Sports and Energy Drinks market challenges to market growth?

What are the Sports and Energy Drinks market opportunities and threats faced by the vendors in the global Sports and Energy Drinks market?

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About Data Bridge Market Research:

Data Bridge set forth itself as an unconventional and neoteric Market research and consulting firm with unparalleled level of resilience and integrated approaches. We are determined to unearth the best market opportunities and foster efficient information for your business to thrive in the market. Data Bridge endeavors to provide appropriate solutions to the complex business challenges and initiates an effortless decision-making process.

Contact Us:

Data Bridge Market Research

US: +1 614 591 3140

UK: +44 845 154 9652

APAC : +653 1251 975

Email: corporatesales@databridgemarketresearch.com"

[punkrockisafulltimejob]

Chronic fatigue syndrome is both aptly named but also inaccurate bc they don't talk about the flip side of it where you're so exhausted you can't sleep at all

[danthropologie]

maybe he's just a PR doll for them but to ignore the fact that daniel was at the factory the week of the bahrain gp (and will probably be there this race week too) probably working on the sim or seeing the data from both cars is very telling.

like they all love to run their mouths and say rb only gains on the PR department but forget daniel is a good asset to have if you wanna improve ur car. which wasn't just said by his rb peers or our delusional asses, it was said by his renault team and by MCLAREN AS WELL (Stella sang nothing but praises about his feedback) so what then

and when mclaren personnel are praising him for something instead of scapegoating him you KNOW they must mean it 💀

[aimarketresearch]

Sports and Energy Drinks Market Size, Share, Trends, Global Demand, Growth and Opportunity Analysis

Sports & Energy Drinks Market survey report analyses the general market conditions such as product price, profit, capacity, production, supply, demand, and market growth rate which supports businesses on deciding upon several strategies. Client or business can get aware of the impact of opportunities that are offered by the market and hence design sustainable and competitive strategies in times of rapid development. A range of definitions and classification of the Sports & Energy Drinks industry, applications of the Sports & Energy Drinks industry and chain structure are given in the credible Sports & Energy Drinks report.

Sports & Energy Drinks business document is also helpful to understand the regional analysis of the market and paradigm shift in consumer preferences. This report makes it easy to analyze various market perspectives with the help of Porter’s five forces analysis. The company profiles of all the top market players and brands with moves like product launches, joint ventures, mergers and acquisitions which in turn is affecting the sales, import, export, revenue and CAGR values are revealed in this market report. Key market dynamics of the Sports & Energy Drinks industry is the best part about Sports & Energy Drinks market research report.

Access Full 350 Pages PDF Report @

Data Bridge Market Research analyses that the global sports and energy drinks market which was USD 64.48 billion in 2022, is expected to reach USD 116.29 billion by 2030, growing at a CAGR of 7.65% during the forecast period of 2023 to 2030. In 2023, the “sports drinks” segment will dominate the market due to the growing number of fitness centres and increased female participation. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network lay outs of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Countries Studied:

North America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)

Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)

Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)

Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Key Coverage in the Sports & Energy Drinks Market Report:

Detailed analysis of Sports & Energy Drinks Market by a thorough assessment of the technology, product type, application, and other key segments of the report

Qualitative and quantitative analysis of the market along with CAGR calculation for the forecast period

Investigative study of the market dynamics including drivers, opportunities, restraints, and limitations that can influence the market growth

Comprehensive analysis of the regions of the Sports & Energy Drinks industry and their futuristic growth outlook

Competitive landscape benchmarking with key coverage of company profiles, product portfolio, and business expansion strategies

TABLE OF CONTENTS

Part 01: Executive Summary

Part 02: Scope of the Report

Part 03: Research Methodology

Part 04: Market Landscape

Part 05: Pipeline Analysis

Part 06: Market Sizing

Part 07: Five Forces Analysis

Part 08: Market Segmentation

Part 09: Customer Landscape

Part 10: Regional Landscape

Part 11: Decision Framework

Part 12: Drivers and Challenges

Part 13: Market Trends

Part 14: Vendor Landscape

Part 15: Vendor Analysis

Part 16: Appendix

Some of the major players operating in the global Sports and Energy Drinks market are:

Glanbia plc. (Ireland)

Now Health Group, Inc. (U.S.)

Nutiva Inc (U.S.)

The Simply Good Food Co (U.S.)

Iovate Health Sciences International Inc. (Canada)

MusclePharm Corporation (U.S.)

Kerry Group Plc (Ireland)

CytoSport, Inc. (U.S.)

The Nature's Bounty Co. (U.S.)

Reliance Vitamin Company, Inc. (U.S.)

Herbalife And Energy Drinks, Inc. (U.S.)

Danone S.A. (France)

General And Energy Drinks Centers (GNC) Holdings, Inc. (U.S.)

Orgain Inc. (U.S.)

True and Energy Drinks (U.S.)

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About Data Bridge Market Research:

Data Bridge set forth itself as an unconventional and neoteric Market research and consulting firm with unparalleled level of resilience and integrated approaches. We are determined to unearth the best market opportunities and foster efficient information for your business to thrive in the market. Data Bridge endeavors to provide appropriate solutions to the complex business challenges and initiates an effortless decision-making process.

Contact Us:

Data Bridge Market Research

US: +1 888 387 2818

UK: +44 208 089 1725

Hong Kong: +852 8192 7475

Email: corporatesales@databridgemarketresearch.com

[priyankap0018]

Revitalizing the Energy Drink Market: Key Players and Trends

The energy drink market is a dynamic sector characterized by high competition and constant innovation. With a focus on providing consumers with a boost of energy and mental alertness, brands strive to differentiate through unique flavors, functional ingredients, and targeted marketing strategies, catering to diverse consumer preferences and lifestyles.

[blueweave8]

India Sports and Energy Drinks Market Analysis, Trends, Forecast 2022-2029

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the India sports and energy drinks market size at USD 2.56 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects India sports and energy drinks market size to grow at a significant CAGR of 8.15% reaching a value of USD 4.096 billion by 2029. Major growth drivers for the India sports and energy drinks market include the rising occurrence of lifestyle diseases and the growing interest in sports-related activities for maintaining a healthy lifestyle. Increased consumer spending on well-being contributes to the demand for sports and energy drinks, further fueled by aggressive promotions on social media platforms by leading brands. Manufacturers are responding to health-conscious trends by producing sugar-free variants with natural ingredients and partnering with sports personalities and celebrities for endorsements. Also, factors such as the preference for ready-to-drink beverages and the burgeoning gym culture are expected to contribute to the market's expansion. However, high cost of sports and energy drinks and competition from other beverages are anticipated to restrain the overall market growth during the forecast period.

India Sports and Energy Drinks Market – Overview

The India sports and energy drinks market encompasses beverages designed to swiftly supply energy, hydration, and electrolyte replenishment for individuals involved in sports or physical activities. These drinks typically include a blend of carbohydrates, minerals, electrolytes, and occasionally caffeine to enhance energy levels and performance. The market offers a diverse range of products, spanning from traditional sports drinks to energy drinks, catering to consumers engaged in sports, fitness activities, or those seeking a rapid energy boost. Innovations in formulations, flavors, and marketing strategies address evolving consumer preferences and health trends. These beverages, consumed for both physical and mental stimulation during sports and fitness endeavors, are fortified with essential nutrients like carbohydrates, vitamins, minerals, and caffeine for an immediate energy boost, electrolyte replenishment, and hydration. Available in carbonated and non-carbonated variants, along with an array of flavors such as strawberry, cranberry, lime, apple, and pineapple, sports and energy drinks cater to a broad spectrum of consumer preferences.

Sample Request @ https://www.blueweaveconsulting.com/report/india-sports-and-energy-drinks-market/report-sample

Impact of COVID-19 on India Sports and Energy Drinks Market

COVID-19 pandemic adversely affected the India sports and energy drinks market. Lockdowns, economic uncertainties, and disrupted supply chains led to a temporary decline in consumer spending and production. Gyms and sports facilities closure further affected demand. However, post-pandemic, the market is gradually recovering with increased emphasis on health and fitness. The demand for sports and energy drinks is expected to rebound as consumers prioritize wellness. Manufacturers are likely to focus on product innovations and marketing strategies to cater to evolving consumer preferences, emphasizing the role of these beverages in maintaining an active and healthy lifestyle.

India Sports and Energy Drinks Market – By Nature

By nature, the India sports and energy drinks market is split into Organic and Non-organic segments. The organic segment holds a higher share in the India sports and energy drinks market by nature, due to the increasing consumer preference for natural and organic products, reflecting a growing awareness of health and wellness. Consumers are seeking beverages free from artificial additives, preservatives, and chemicals, driving the demand for organic sports and energy drinks. With an emphasis on clean and natural ingredients, this segment resonates with health-conscious individuals, contributing to its elevated market share in the industry.

Competitive Landscape

Major players operating in the India sports and energy drinks market include Red Bull India, Monster Energy India, Rockstar Energy India, Cloud 9 Energy, Tzinga Energy, Gatorade India, PowerAde India, and Glucon-D. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

Contact Us:

BlueWeave Consulting & Research Pvt. Ltd

+1 866 658 6826 | +1 425 320 4776 | +44 1865 60 0662

info@blueweaveconsulting.com

[businesspointnews]

Europe Sports and Energy Drinks Market Size, Demand, Top Companies, Trends and Future Prospects

IMARC Group, a leading market research company, has recently releases report titled “Europe Sports and Energy Drinks Market: Industry Trends, Share, Size, Growth, Opportunity and Future Prospects” The study provides a detailed analysis of the industry, including the Europe sports and energy drinks market share, size, trends, and growth forecasts. The report also includes competitor and regional…

[iconhub2023]

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[aeth-eris]

★ how to maximize profits via 2nd house ★

aries in the 2nd house can maximize profits by capitalizing on their entrepreneurial drive and competitive spirit. aries benefits from fast-paced, high-energy ventures where they can lead and make quick decisions. they might excel by launching a fitness training program, offering personal coaching services, or starting a motivational brand that sells products like athletic apparel, energy drinks, or performance gear. aries could also find success with subscription boxes focused on high-adrenaline hobbies like hiking, martial arts, or adventure sports. by embracing ventures that allow them to innovate quickly and take the lead, aries can build profitable businesses that leverage their passion and high energy.

taurus in the 2nd house is well-suited for steady financial growth through high-quality, long-term investments and products. they thrive in businesses that emphasize luxury, beauty, and quality, such as a high-end skincare line, organic foods business, or eco-friendly clothing brand. taurus could also consider starting a boutique furniture store that sells artisan-crafted or vintage items, as they appreciate products with enduring value. with their talent for creating a comforting atmosphere, taurus might excel with a bed and breakfast, a spa, or a wellness center that offers relaxation services. taurus maximizes profits by focusing on products that prioritize quality and offer a luxurious experience, appealing to clients who value longevity and craftsmanship.

gemini in the 2nd house can boost profits by tapping into their adaptability and communication skills, especially in diverse, mentally stimulating fields. they could thrive by starting a digital marketing agency, offering copywriting or editing services, or launching an online course platform that covers a wide range of topics to cater to curious minds. with their natural social skills, gemini could also excel in creating a networking app or social media consulting service. offering services like translation, podcasting, or even freelance journalism can keep income flowing, as gemini is well-suited to manage multiple streams of revenue. their knack for curiosity-driven ventures and networking makes them ideal for businesses that involve idea-sharing, quick adaptability, and community engagement.

cancer in the 2nd house can increase earnings by focusing on nurturing and emotionally resonant businesses that bring comfort to others. they might start a home-cooked meal delivery service, a childcare center, or a family-focused event planning service that organizes intimate gatherings like birthdays and reunions. cancer could also do well in real estate, particularly with home staging or property management that emphasizes creating warm, inviting spaces. they could excel in interior decorating, especially with a focus on cozy, family-oriented spaces, or start a handcrafted candle or blanket line. by building businesses that revolve around care, comfort, and family, cancer can create loyal clients and establish long-term success through emotional connections.

leo in the 2nd house maximizes profits by showcasing their creativity and leadership, often excelling in businesses that allow them to stand out and build a brand. leo could find success with a personal brand consultancy, fashion line, or luxury event planning business. they might enjoy launching a social media channel focused on lifestyle or self-improvement, where they can attract sponsorships or sell branded merchandise. leo also thrives in roles where they can influence and inspire others, so they might consider starting a motivational speaking business, an acting or dance academy, or a high-end boutique. with their flair for self-expression, leo profits best when they create high-quality, visually captivating products and services that let their star power shine through.

virgo in the 2nd house finds financial success through practical, detail-oriented services that provide high value and efficiency. they excel in businesses that involve organization, health, and precision, such as financial consulting, tax preparation, or a personal organizing service. virgo might also thrive with a nutrition or wellness coaching business, offering tailored health plans or holistic products like herbal supplements or self-care kits. a digital bookkeeping service, copyediting business, or virtual assistant agency could also bring them steady profits, as virgo’s meticulous nature appeals to clients who seek reliability and structure. by focusing on services that emphasize quality and organization, virgo builds a reputation for excellence that attracts a steady client base.

libra in the 2nd house can increase earnings by leveraging their skills in diplomacy, aesthetics, and partnerships. they could start a wedding planning business, a floral design company, or a luxury lifestyle brand that sells carefully curated home décor items. libra would also excel in public relations consulting or brand management roles, where they can help clients present a refined, balanced image. creating a high-end art gallery, a boutique law firm, or a relationship coaching service could also align well with libra’s skills. libra thrives in partnership-focused ventures, so building collaborative business models or co-founding a business with others can also enhance their profitability and bring a sense of harmony to their financial life.

scorpio in the 2nd house maximizes profits by tapping into their ability to handle intensity and complexity, often succeeding in fields like finance, psychology, and research. scorpio could build wealth by creating a private investigation firm, a psychotherapy practice, or a financial planning service specializing in wealth management or estate planning. they might also thrive in real estate investment, particularly with properties that need transformation, such as flipping houses or managing rental properties. scorpio may also excel in businesses related to holistic healing, offering reiki or shadow work coaching. by focusing on industries that require trust, depth, and resilience, scorpio can attract clients who value privacy and are willing to invest in transformational services.

sagittarius in the 2nd house can increase profits by embracing their love for adventure, growth, and education. they could launch a travel agency specializing in unique cultural experiences, a language learning platform, or a motivational speaking business that offers courses and workshops. sagittarius could also thrive by creating a publishing company focused on philosophical or inspirational content or starting a tour guiding business for international destinations. their enthusiasm for knowledge makes them great at teaching, so they might consider offering online courses or starting a coaching business in a field they’re passionate about. by aligning with growth-oriented ventures, sagittarius can attract an audience that values inspiration and big-picture thinking.

capricorn in the 2nd house maximizes profits through disciplined, long-term planning and a practical approach to business. they’re well-suited for businesses like a corporate consulting firm, project management agency, or investment portfolio service. capricorn could also do well in real estate development, particularly with rental properties or commercial buildings. they might find success by starting a financial advisory firm or creating a luxury goods company focused on high-end, timeless products like leather goods or fine jewelry. by aligning with industries that reward patience and professionalism, capricorn can build a solid financial foundation and enjoy steady growth, often seeing long-term success through conservative but reliable investments.

aquarius in the 2nd house can increase profits by focusing on innovation, technology, and humanitarian ventures. they might launch a tech startup, a renewable energy company, or a social media platform that prioritizes community and ethical interaction. aquarius could also find success with a nonprofit organization focused on social justice, an eco-friendly product line, or a collaborative workspace for creatives and freelancers. their futuristic mindset makes them perfect for ventures in artificial intelligence, blockchain technology, or virtual reality. by aligning their finances with progressive and forward-thinking industries, aquarius can attract clients and customers who value innovation and social impact.

pisces in the 2nd house maximizes profits by leaning into their creativity, compassion, and spirituality. they may thrive in a music or art therapy practice, a spiritual coaching business, or a holistic wellness center that offers services like yoga, meditation, and crystal healing. pisces could also succeed by creating a boutique art studio, a dream journal line, or a subscription service for wellness products like essential oils, herbal teas, and calming rituals. they’re drawn to businesses that help others heal or connect with their inner selves, so they may also find success in fields like astrology, psychic readings, or intuitive counseling. by aligning with businesses that emphasize emotional well-being and creativity, pisces can build a profitable venture that resonates deeply with clients who seek personal and spiritual growth.

[walidgoldpreppy]

Welcome WalidGold

Walter Jenkins, a square-faced man in his thirties with a layered red haircut, stood in front of his office mirror, meticulously adjusting his gold tie knot. He wore a crisp suit, black with gold accents here and there—a nod to his role as manager of the famous sports team, the Golden Team.

Each member of the team wore their Gold uniforms, a symbol of their success and unity, and Walter, always dapper, found subtle ways to incorporate the color into his own outfit. Today, it was his tie clip, watch, and belt buckle that sparkled in the dim office light.

On the mahogany desk sat a small bottle, with Arabic writing etched into the glass. It was a gift from a friend, @arab-god.

Why not try it, he thought, with a wry smile. Without further hesitation, he uncorked the bottle and swallowed the liquid in one gulp. At first, he didn't feel anything out of the ordinary.

But a few moments later, a wave of heat invaded his body. His red beard, although well-groomed, began to gradually darken, turning a deep brown. The heat spread, making his skin browner and browner, as if every cell of his being was burning with energy. His muscles swelled, his body became wider, more imposing, as if every fiber of his flesh was being reforged under the effect of the drink.

Walter staggered slightly, his hands gripping the desk to keep his balance. He felt his mind grow numb, his head became lighter, as if his intelligence was slowly fading to make way for something more primal.

His Gold tie strained against his pecs, which were developing visibly. Each breath was heavier, slower, as the heat reached his lower abdomen, triggering an even more radical transformation.

He placed a hand on his chest, watching in amazement as his red hair turned black, taking on a more neat, almost slicked-back look. His eyes, previously a bright blue, became dark, almost black, as a voice echoed in his head, murmuring words in Arabic.

Walter didn't understand a thing, but he knew, deep down, that something had changed. He repeated these words mentally, without understanding their meaning. Suddenly, everything became clear: he had surrendered to something greater. He submitted to the force of this transformation, feeling a new power invade his mind and body. *Allah*... A clear, precise word, invaded his mind.

He felt stronger, more confident, and above all... more dominant. He straightened up, becoming aware of his new body. His skin was tanned, his features harder, his gaze, now dark brown, more piercing. He ran a hand over his beard, which had grown thick and black. Now he was Walter, but also something more. He felt more masculine, more imposing. Every gesture, every movement gave off an aura of power and control.

Standing in his office, Walter or whatever he had become stared into space. His right hand played absently with his tie as his mind sank into a thick, confused haze. Fuzzy memories came to mind, but none of them seemed to belong to the life he had led so far.

Images of his childhood in a small American town, his rising career in sports management, all of it gradually dissipated, like a dream that evaporates in the morning. In their place, a new reality imposed itself, more powerful, more vivid. He was no longer Walter.

Perhaps he had never been. *Walid*, that was who he was. The name echoed in his mind, filling every corner of his being.

Memories of a sunny childhood in a faraway land, in the heart of palm-lined alleys and bustling markets, imposed themselves on him. His parents, pious and respected, had taught him the values ​​of religion from a young age. Every morning, he rose for prayer at dawn, his eyes still sleepy, but his heart filled with faith. Walter's mind was slowly burning, absorbed by these new memories. He was no longer the man he believed himself to be. *Walid*, the son of a prosperous merchant, had grown up learning to dominate his environment, to impose his will with charisma and authority.

Very young, he had developed a natural talent for business, a keen sense of commerce and negotiation. Everything in his life had converged towards an unstoppable rise. Within a few years, he had become an influential businessman, respected throughout the country.

Every morning, Walid put on his suit and tie, a symbol of his success and power.

His unwavering faith had been his guide throughout this journey. He prayed fervently, guided by the love of Allah, and strove to spread the good word wherever he went. His success was not only the fruit of his hard work, but also of his deep devotion to his Creator.

It was Allah who had given him this strength, this natural dominance over other men. Every day, dressed in his impeccable suit, Walid stood as a manager, but also as a guide, a model of masculinity. With his ties and elegant suits, he embodied success, faith, and power. Under his leadership, the team was no longer simply a sports team, but a unified force, driven by a deeper conviction.

Adjusting his tie, he contemplated his reflection in the mirror. His tanned skin, his impeccably groomed black hair, his perfectly trimmed dark beard... Everything about him exuded a natural authority. Walid stood there, towering and powerful, ready to spread the good word through his success in business and sports. There was no more doubt, no more hesitation. Walter Jenkins was a distant memory. Now, he was *WalidGold*.

[pookietsunoda]

The Evolution of Red Bull's YouTube: A Parasocial Deep Dive

To explain this insane media crit essay I accidentally started, I was wondering to myself why Formula One seems to have a lot of personality-driven social media promo content. Some people have commented that the drivers are marketed a lot like Kpop stars (or pop singers or influencers generally), where relatable media content builds up an audience that gets emotionally attached to the celebrity as a person, not just their work. I wanted to trace the roots of this style of content and see how it evolved, using Red Bull as a case study because of their current strong social media presence and my hypothesis that their status as an extreme sports sponsor assisted them in making content focused on individual athletes.

Abstract/ Summary: Red Bull's earliest videos in the early 2010s largely do not focus on the drivers as people and are mostly montage-type content with occasional formal interviews. Then, Daniel Ricciardo begins to treat the camera in a more friendly and casual way, giving himself a greater sense of relatability/ seeming more accessible to fans. Red Bull correspondingly begins to feature more silly and unscripted content, which intensifies once Verstappen joins the team and begins riffing off of Ricciardo. We see a growth in personality-focused and "challenge" type content with banter towards the end of Ricciardo's time at Red Bull, which continues with Gasly, Albon, and Perez and brings us to today. Currently, YouTube provides a seemingly casual and relatable look at the drivers, largely through humorous challenges, and feeds our expectations that drivers are accessible and come off as authentic to us as fans.

I started with Red Bull because they seem to have their social media content game on lock, with high budget and creative video challenges that also do a good job at showcasing the personalities of their drivers. I theorized that the reason they excelled at this social media marketing strategy was because Red Bull (the energy drink brand) sponsors a lot of extreme athletes, who are in solo sports or sports with very small teams-- thus, it would make sense for them to promote their sponsored athletes with personality-focused content. (This turned out to probably not be true, but we will get to that.)

Part (Multi Twenty) One: The Old Men

During this time period (early 2010s), any driver-focused videos are pretty short and often more focused on visually appealing montages. Mark Webber and or Sebastian Vettel will be filmed doing some fun activity and then maybe speaking to a reporter about the outing in a relatively polished, professional manner. The premise of these videos is similar to the content we see today-- ex. Seb shears a sheep, Mark and Seb have a beach filler episode-- but the way they are edited is much different. The drivers' interactions with each other are not included in the video, and there is not much focus on their personalities.

The most popular videos at this time are glossy stunt type content. There are also more quotidian things like simulator runs, news interviews, and track walks. Also some wacky highlights include a random pop music video and cringe parody martial arts short-- of which Vettel is in both, for some reason. But this disproves part of the hypothesis-- Red Bull did not start making personality focused content. Their experience as an extreme sports sponsor likely gave them experience in making stunt videos, but not content focused on driver personalities.

Part 2: 2 Dan, 2 Furious

The style of content doesn't immediately change when Ricciardo joins the team in 2014, beyond him getting roped into doing a bunch of travel vlogs, which are also more on the slick montage side even though he does get to crack some jokes at times. More cool stunts, more media interviews. When Daniil Kvyat arrives, the style of content shifts a little to focus more on the interactions between the two drivers, ex. the 2015 season preview and some shorts. There are also early inklings of the sillier modern content with some challenges and a sketch.

Then comes... the 2015 Christmas video, the first of many Red Bull Christmas videos. This one is unabashedly silly and also seems largely unscripted, representing a pretty clear break in content style. Crucially, we hear and see the drivers talking and interacting with EACH OTHER instead of just talking to a reporter off to the side, which is honestly a huge reason why today's silly driver content is so enjoyable and seems more authentic. Kvyat does a pretty traditional, scripted-sounding holiday greeting (which, fair enough, English isn't his first language and this is in line with most of the previous marketing videos), but Ricciardo is very casual and tells the camera among other things to have a "pimpin' good time"-- like a friend, rather than a formal acquaintance. Much more in line with today's style of content except it's shorter. However, this style is not initially popular, gaining only 34k views-- way less than stunt content from the same time like the F1 Car vs Rugby Team matchup that gets 2 million views.

Part 3: Rise of the Unserious Kings

By 2016, Ricciardo is very comfortable with the camera and being goofy, eventually with a smooth faced, slightly feral baby Verstappen in tow. The channel starts experimenting with silly short-form challenges that include some seemingly genuine reactions. In this travel video, they include clips with audio of Ricciardo joking around to people they meet, and Ricciardo even talks directly into the camera, saying he's not sure if he's supposed to say this, but pokes fun at himself for sweating with nerves over some air turbulence.

DANNY RIC IS POSSIBLY THE NEXUS BEING OF THIS STYLE OF CONTENT. (And the *pairing* of Ricciardo and Verstappen changed Red Bull media marketing, if not that of F1 teams in general.)

Ricciardo has begun not only relating directly to the camera, treating it as proxy for the fan viewer, but consciously trying to give it (and therefore us) an "unfiltered/ authentic" look into his own life and the lives of F1 drivers. He relates to the camera/viewer in a much more personal and friendly manner, acting like we are his friends and building that parasocial connection. Even in more conventional video types like explaining racing kit, Ricciardo is casual and humorous, a style that seems to garner lots of views for these videos (the racing kit one is at 1.5mil).

The previous more formal style of video, whether drivers talk to an offscreen interviewer or into the camera, gives us more distance-- treating viewers as strangers who should be treated with respect but are not owed intimacy. Ex. this short clip of Max in 2016 after his maiden win with Red Bull: he talks to the camera and speaks directly to fans, but in a more formal way. (Not saying this is bad! He's basically a kid and this is what most driver content was like up to this point. Besides, we as strangers do not necessarily deserve to know everything about a celebrity!)

Additionally, the pairing of Ricciardo and Verstappen seems to be a comedy gold mine. (How many clips of these two being chaotic have you seen?) Max may not seem quite as comfortable talking directly to the camera, which makes sense because it's kind of awkward. However, it's a lot less intimidating to be casual and silly to another flesh and blood person, merely in front of the camera-- especially if that person is Danny Ric who is going to give you material to riff off of. (Thus, why interactions between drivers are so generative of authentic-seeming, personality based content).

Max takes to the assignment of matching Ricciardo's energy with enthusiasm. Take, for example, the durian-opening challenge and the biking track tour (featuring Max making a bunch of silly vrooming noises as he speeds ahead of Daniel). The 2017 Christmas video shows how well Max and Daniel riff off each other, letting viewers see that Max has a silly personality as well ("Ki ki ki!!" "Aye aye aye!!" *Max dabs on the camera* *they throw fake food at each other and cackle*). During 2018, Red Bull starts solidifying the style of personality-focused challenge content that makes up much of their channel now, though it's interspersed between travel content without much talking and some more glossy stunt/ travel videos.

Part 4: A.D. (After Daniel)

After Daniel's departure, this challenge style continues with Gasly and then Albon. Red Bull also starts pulling in people from Toro Rosso to do crossover challenge episodes on location where they compete against each other, like much of today's videos on the Red Bull main channel. Ex. Albon and Kvyat face off against Verstappen and Gasly in a set of lumberjacking challenges in Canada, including a good bit of back and forth banter, which turns out to be a pretty popular video (1mil views).

Videos from Max and Alex's driver pairing era are almost entirely focused on their kind of chaotic interactions with each other. The challenges are higher production value but also silly in concept, such as the two designing their own custom box carts, allowing them to show off their artistic skills (or lack thereof) and name them stupid things. The 2019 Christmas video is also a gem. I haven't watched a ton of videos from this time, but it seems almost entirely absent of the the montages to background music or formal interview style from previous years. There is still of course some glossy stunt content, like the famed zero gravity pitstop.

And then covid! After which the content is split between the Oracle Red Bull Racing channel and the Red Bull main channel. The racing specific channel has the same news interviews and sim runs peppered with some more lowkey challenges and videos focusing on individual drivers, whereas the more famous high-effort and locationally themed videos are on the Red Bull main channel. (Ex. this 2021 Austria-themed video of Verstappen and Perez versus Gasly and Tsunoda partaking in many silly activities, including wearing lederhosen and boat racing, overseen by Red Bull's resident Darth Palpatine-esque figure Helmut Marko.)

Conclusion

Today's F1 promo content largely aims to give viewers a more goofy and "unfiltered" idea of what the drivers are like as people, allowing people to get more attached to specific drivers and form parasocial connections with them. Yet it was not always so! We don't start seeing more dialogue-heavy videos that strive to provide a more casual and "authentic" look into the Red Bull drivers until midway through Daniel Ricciardo's career as he starts treating the camera like a friend, seemingly giving us backstage access to what the drivers are "really" like. Through a more casual style of speaking to viewers and a focus on interactions between drivers, Red Bull social media is able to provide an avenue for drivers to show a more casual and relatable side to themselves.

Red Bull's previous focus on highflying stunts, travel montages, and limited or formal instances of driver dialogue portray the drivers as larger-than-life badasses who live big and ultimately unknowable lives to us commoners. This newer, more intimate style of video tries to do the opposite-- yes, the drivers live these crazy lives, but they put their pants (or racing suits) on one leg at a time too! They are unserious and relatable and (seemingly) knowable to us, allowing us normal people to get attached to them. You must first be known in order to be loved, and if fans love your drivers, it's good for business!

This shift largely seems to mirror the decline of celebrity mystique and the rise of celebrity relatability. Ex. Beyonce's been famous since the 90s and is (as is her right) private about her personal life, which in part fuels her idol status but also is frustrating to some of her fans. Meanwhile, younger celebrities like Selena Gomez or Emma Chamberlain built their brand off of being chronically online and (seemingly) unfiltered.

Future directions of study-- comparing other teams' channels. Danny Ric may have been partially to blame for Red Bull's shift in content, but I would like to do a deep dive into other teams as well.

Note: I put "authentic," "real," etc in quotes because at the end of the day, we are still strangers seeing a piece of media and do not actually know what public figures are actually like as people! Also disclaimer, I'm not really a fan of Red Bull as an institution given their questionable response to Christian Horner's misconduct allegations-- this investigation is more out of them being a good case study.

[crazymadpassionatelove]

Cool Girl

Notes: None of this would be possible without my dearest darlings @ab4eva and @precious-little-scoundrel! All the hugs and kisses to you both xo

Part 2

-

Here's the thing nobody ever admits about being the other half of a celebrity: it's actually as hard or as easy as you make it. Enter hunky, gifted actor who just happens to be hung like a horse? Well, being his lady isn't hard at all. You just have to know the rules. Number one, you can't hear the noise. Not literally, you can hear it. You must strive to live in such a bubble that none of it matters though. You shop, power walk your gated community, and take cock like it's the only job you have. Truly, it is. Pleasing him is of utmost importance. Be ready to hop a plane at a moment’s notice, or even get fucked on said plane. You're so busy spending your man’s cash snapping up authentic mid-century modern homes before certain celebrities turn them into minimalist gray prisons, raising money for dogs who need prosthetics, and trying your hand at that sourdough bread craze, you really don't even have time to see the Instagram hate being spewed your way 24/7.

Number two, remaining an enigma. Selling energy drinks on social media? Having your man pay off some fast fashion brand to “partner” with you for a collection? Appearing on some campy sitcom as a guest star? Not for you, the thought of it actually makes you recoil. You're too busy doing all the little things and making his once barely furnished house a home. Homemade chocolate chip cookies with the chocolate specially flown in from Belgium on his private plane? Check! Gold vintage jewelry via that cute little flea market in Paris is clanking as you insist on being the ones to change the bedroom sheets. A housekeeper comes once a month, and even she comments coyly about your chemistry. Still, she need not see the soaked sheets from the multiple round of lovemaking the two of you do at all hours of the day and night.

Being seen on the red carpet is not your cup of tea, but it's the equivalent of attending your man's office Christmas party. So you pick out a dress, aka one of the couture houses offers to dress you, and he flies you to Paris for multiple fittings and macarons. Then there's some vintage Van Cleef jewelry that appears on the dining room table one morning, and a fresh new pair of Louboutins is the final piece to the puzzle. Then, looking very demur and shy, you appear on his arm, clinging to it actually. You'll smile at the various television hosts and press. Speak softly, and practically defer to him for all questions. He's the star, you're just a great supporting act. Then, when the night is finally done, you both breathe a sigh of relief and he thanks you for being such a good sport. How about a McDonald's drive thru run, huh? That face, oh that handsome fucking face of his that you've been dying to kiss all night. He just always knows what to say. So that's how you're papped still in your couture gown, he in a wrinkled white button down, his jacket slid around your shoulders, feeding each other French fries and chicken nuggets, splitting a milkshake. How wholesome and Americana honestly.

That night he promises to thank you again. Austin's perfect lips wrap themselves around your puffy clit as two, then three fingers curl, shove, and squelch inside you. “You were such a good girl the whole night, baby.” There's something about being called a good girl that makes you absolutely feral. He brings you to orgasm over and over, you lose count after about 7. He's just getting started though. He hasn't even slipped inside. When he does though, it's rough. The glorious slapping sounds of flesh fill the room as he brings himself to the edge over and over, denying himself a release and giving you an additional, what three or four orgasms? You've left feral behind and have crossed over into absolute animalistic filth as you bury yourself in the goose down pillows and practically shove it in your mouth howling. Letting him have his way as you throb and clench, hot and pink with almost blurred vision as he talks you through it. Peppering the conversation with lots of “that's my girl, my pretty baby cums so damn pretty”. When you think you're in need of a paramedic, he blows inside you something reminiscent of Niagara falls. He knows how much you love a vocal man. You end the night not being able to feel your limbs or do anything beyond closing your eyes with a lazy, bashful grin. He gives you one last slap to the ass then mentions as you drift off, “Could you make some of those brownies of yours for the cast and crew tomorrow?”

The third rule of being the other half to everyone's favorite blue eyed baby boy actor? Less is more. This sort of goes hand in hand with the enigma rule. Those celebrities who traipse around in loud designer clothing and accessories covered in flashy logos? That's not you or your man for that matter. Sure you have handbags that cost more than some people's cars, but they are solid authentic leather bags your guy finds you in far flung corners when he's on location. No one really notices when you're papped and printed in People Magazine. You keep your head down in aviators he takes to wearing, a nice little subtle nod. The bands you each wear on that finger are a solid Welsh gold. Whenever his slightly deranged fans see you, the one thing they can't call you is a golddigger. You drive a jeep or even that old Ford truck he restored himself, no Lamborghinis in your garage.

Part of the less is more shtick though is being able to give a cute little nod to him here and there when appropriate. When he's cast in a certain biopic that alters his career and your lives? You sit tight and let him have his moment, after all, you know all the behind the scenes work that goes into it. The blood, sweat, and tears. There are times when he takes method acting to such a level that it's almost like going to bed with another man. You can't exactly complain though. The slight drawl that appears when he says your name is something he is never able to truly shake and you're glad. When the moment is right though, you post a tongue in cheek Instagram post. Your feed is normally bogged down with pictures of the pets, your baking, and various charities you support. This time though, you post a rare photo of yourself looking like you're a certain sort of American royalty stepped from a time machine. It's a candid shot with you at his feet. Worshiping. Except now it's sort of like you worship two men. It's fairly well received, friends tell you, though there will always be hate. Remember, you can't hear the noise. You certainly can't hear the noise women old enough to be your grandmother are making as they lust over the man who's cock you gag on every night.

Those utterly delectable fingers of his snake inside you, make you hiss and come undone as that tongue in cheek sort of throw back makeup you're sporting runs down your cheeks. “Who's my pretty girl?” He teases you. A good hour later when he finally allows himself his own release he's panting your name into your ear. He settles himself in between your breasts. Didn't his agent once mention the girls on Tumblr call him baby boy? If only they could catch a glimpse of him now. Murmuring against your skin and tracing what feels like hearts on your arms. You scroll Zillow and read out the six-figure price tags on castles in Ireland. How does fucking in a dungeon sound, honey?

Rule number four? Be ready to go to bat for him at any moment, others opinions be damned. Being Austin's other half brings out a protective streak in you. A maternal bodyguard quasi agent of sorts. Always keep your eyes peeled for the photogs, especially when he's indulging in that pesky little smoking habit he doesn't exactly like to advertise. That actual management team of his isn't bad, especially once the Elvis flick is underway and you learn just exactly how bad certain managers can be. Still, nobody has his best interests at heart the way you do. Keep his favorite snacks on hand in your purse, water ready at a moment's notice. Your boy has a tendency to work himself to the bone and you certainly cannot allow him to run himself ragged. Tea with hot honey every night was a must while he immersed himself in Elvis. Be his soft place, let him cry and vent while you run your fingers through those golden locks. Take whatever you can off his plate so he can dedicate himself to his craft.

Some wonder if you've lost yourself in him and his life, but it's the exact opposite. You've found yourself. When that angel boy praises you during press tours and jokes on talk shows about you flying out in the middle of the night to see to it his shirts are starched the way he likes and he eats breakfast, well you just sit there and smile. “I couldn't be me without her.” Those words make you melt and you immediately crave the feeling of his hot cream inside you. Playing Elvis brought out a side of him that never truly leaves once filming wraps. Stressed? Tired? Enamored? Him bending you over while you're brushing your teeth becomes a common occurrence. “That's my baby – take it, take it,” you've gotta talk it all out of him sometimes and that's fine with you. You stand in the wings of the Kelly Ripa show and try in vain to hide your red face when a PA offers you a napkin. “I think you spilled something down your leg,” the young girl offers. Something spilled all right, him inside you with his hands gripping your hair just minutes before he was due on stage.

Everything is just so right, it's only natural that cool girl very quickly becomes cool wife.

-

[seiwas]

atsumu’s pr team the type to put him into every possible thing—sports ads, energy drink endorsements, hair care commercials, tiktok trends, the whole thing.

at some point the miya twins try to start a podcast but it’s 30 minutes of them bickering, so it ends after 5 episodes. a youtube channel doesn’t do any better.

but it’s in his mid-late twenties that a movie is pitched to him and his pr team is all over it, marketing him as the up-and-coming romcom heartthrob of the next decade.

atsumu has never acted a day in his life, and sure, he’s hot, has a charmer of a smile and the physique of a god. but the moment he speaks, all of that gets thrown out the window immediately.

[rilakeila]

heartbeats in motion, mattheo riddle

pairing f1 driver! mattheo riddle x art student!fem(?)! reader wc: 1.8k warnings: ig partying, drinking, mentions of mattheo being toxic; incomplete

summary: part 1 of the timeline of where f1 ferrari driver dates the wealthy art student. the ups and downs of dating the superstar of the ferrari team. who knows if it actually goes well.

request yes literally three requests into one

tmz sports

may 13th, 2023

mattheo riddle, f1 ferrari superstar, is officially back on the market. he has announced his split from evelyn swann after 4 years of dating. he went onto instagram (via mattheoriddle) to say, "good morning everyone. evelyn and i have decided to part ways and stay close friends. we have shared many many amazing memories together, and she will always carry a piece of my heart with her. she deserves the very best, and i was not able to do so due to my racing career.

amidst of this, i will continue to focus on my racing career and hope to be better.

thank you, evelyn for everything."

swann (via @lynnieswann) also released a statement on her instagram: "mattheo and i decided to end our relationship and continue to stay good friends. these last four years were filled with unforgettable memories. i will continue to support his endeavors from afar. he was an amazing person. thank you for everything <3"

close insiders have said despite the good endnotes shown on their instagram stories that the relationship was far far from perfect. it was said that riddle would continuously string swann along, leaving her for long periods of time without any words said before coming back to her with extravagant gifts. it is evident through past instagram stories of swann that riddle loves to shower her with expensive gifts and nights out.

more insider comments have said that riddle's feelings for swann seemed to fizzle out around their 3rd year of dating, but he stayed due to swann's significant investment within the team from her family's technology company. though, there has not been any evidence of this.

mattheo riddle is a formula one driver for scuderia ferrari. evelyn swann is a fashion model/influencer, as well as the daughter of the multimillionaire technology company, swanntech, founders, liam and kate swann.

scrolling through the endless articles about high-class breakups, celebrity gossip, and the occasional helpful news, the objective of finishing your art piece was lost. attempting to start as soon as possible, but the energy and creativity did not want to translate on the canvas. though, the silence was interrupted with a thud of the front door closing.

"i was gone for a couple of hours and not even a sketch is on your canvas," your roommate and best friend, emilia scotts, chuckled as she hung up her coat.

"easier for you to say, the random pull of the prompt, 'fast life,' seems so hard. like, where do i even start?" you huffed, tossing your phone to the side.

she shrugged before plopping herself next to you on the couch, "you've been going at this for like the past two days. i'm pretty sure the prompt doesn't even matter, the rubric just wanted you to capture a moment in oil paint."

"the problem is i can't think of anything," you pursed your lips, dropping your head into her shoulder.

"what about this? i'll help you with your project next week if you come with me in monaco. an hour flight away in my private jet," the idea of leaving your art project behind at current was all it took for her to convince you.

emilia was a monegasque socialite. her high class of being the daughter of the chief financial officer of a multimillionaire technology company led to being an eligible resident of country. though, her parents had sent her off to boarding school, lenox academy, which led you both to meeting. not as prestige as being an offspring of a chief financial officer of a global technology company, but your parents stayed afloat through their success in health care management.

despite a long term friendship, you had not a clue of emilia's friends and acquaintances in monaco. assuming that the experience would be similar to what you see in her stories of the parties in monaco: calm, refined, and classy, you would be able to bask in relaxation, but it is the exact opposite.

the party of an unnamed host in a penthouse. the first ten minutes upon entering the event was emilia hauling you around the floor, introducing you to her acquaintances. some were familiar from your family, some were only familiar due to how much emilia loves to gossip with the amount of receipts on her phone. though, the more you looked around, the more faces you recognized from being headlined on news article from actors, musicians, athletes.

"she has a way with talking to people, that's for sure," lisette commented. according to emilia, she was a friend of the person hosting, but the amount of names that she had mentioned fell through your ears.

"it's a double edged sword of her friendliness, one day she'll be buddy-buddy with them but gets the career-ending dirt on them. i don't know how she does it," you sipped on the alcohol, slightly gagging at the potentness of it. a reminder to not get that the blue bottle.

"tell me about it..." lisette chuckled before nodding her head to some other random people that entered the party. she chugged her cup empty before tossing it into the trash, " i see some people that i need to say hi to. i'll be back hopefully, you gonna be alright?"

"don't worry about it. there are some people here that i know that'll let me hang around if i just walk up to them," you waved her off.

there were truth in your words, but they were not in your line of sight anymore from where you were standing. emilia was absolutely no where to be found. tossing away the half-filled cup, the penthouse looked large enough to explore around. the paintings and art near the entrance seemed to be more interesting than the thumping bass of mediocre music.

your shoulders dropped, letting out a tired sigh. never doing this again. exploring the hallway of small sculptures and large paintings drowned the tones and lightened the slightly dim lights. fast life. you pulled your phone out, snapping pictures of the art pieces and its details. though even from a distance, you captured a couple of pictures of the party, figured it might be useful.

murmurs were heard as you leaned closely to the painting, figuring out the brush strokes and the fine details. though, a call of your name was heard. looking to the direction, you found your lost friend handing a phone back to a man, allowing you to smile in relief of your savior.

"emilia, guess what. i think i have a gist of what i could do for my art project," you called out to her. though, you accidentally brushed into the male that she was just talking to, in which you paid not much mind to, muttering out a small apology in french.

"really, that sounds great. since we're here, i got us passes to the monaco f1 race. i know someone in one of the teams that can help with the photography aspect. i think that could help with your project, y'know fast life."

"actually? sounds great, to be honest."

"do you know this girl?"

mattheo was skimming through the pictures that enzo had shared with him from the party. there was a female in the background, admiring the art gallery on the wall. though, he admired more of the way she lit up talking about the details of the paintings from when he had turned around.

"no, mate, she looks familiar though. i do know the girl that she was talking to, emilia scotts, the girl who took the pictures of us," enzo looked up briefly before returning to his digital camera.

he hummed in response. a small smile on his lips as he remembered the way she accidentally bumped into him. the smell of a fresh and clean yet sweet scent distinct from the musky scent of the party. "do you think you can find her on instagram, somehow?"

"already did. her name is y/n l/n, if i recall, i think her parents own or manage within the healthcare field. the last name sounded too familiar," enzo muttered in concentration, trying to remember anything related to this girl.

mattheo's phone vibrated in his hand, seeing the instagram notification from enzo. pulling down to see what was sent, it was a link to your profile. he immediately clicked on it, there were not many followers, assuming that you opted for a much quieter lifestyle. though, you intently looking at the art in the background of the pictures made more sense seeing that you added that you were an art major. upon stalking more, he found your art-based instagram and found that you were an exchange university student studying in france for a year.

"i reckon that you aren't planning to go after her, mattheo. i thought you were focusing on your racing career," enzo said, mischief laced in his tone.

"''m not, just curious," he tossed his phone to the side, head perking up to the bathroom door closing to see theodore drying his hair from his shower.

"what did i miss?" theodore questioned the silence, as well as enzo's smirk, knowing that someone's mind was either up to no good or he had something to share.

"nothing, just seeing how long mattheo's eligible bachelor streak lasts," enzo chuckled, causing theodore to look at mattheo with an amused face.

mattheo scoffs at this, "you both think lowly of me, i swear."

"why shouldn't we? you broke up with evelynn because she couldn't handle you being toxic, and you also say you want to focus on your racing career," theodore put air quotations around toxic after tossing his hair towel on the wooden chair. he leaned back with his hands behind his head, "is she cute, at least?"

"remember the girl that bumped into me at the party earlier?"

"you didn't even see her face. there's no way you're breaking your week and a half of being single with a half of an interaction. not even," theodore appalled at the confession while enzo broke out into a fit of laughter. "you're on some joke things, absolutely not."

mattheo eyed both in a deadpan expression. wow, hilarious, even.

a coughing fit emerged from enzo as he tried to calm down, taking in breathing exercises in between coughs, "if it helps, not saying i would condone you for immediately rebounding after a 4 year relationship. i requested passes for emilia, so they'll mainly be in the mclaren paddock, but i can assume since her dad is a sponsor, she can probably request to walk around past mclaren. a chance to maybe or maybe not talk to your bump in the park."

"okay, enzo, not your finest joke." theodore commented.

mattheo sought pass the backhanded comment, but it was too soon. that he could agree on, but introducing himself and leaving an impression was not too soon. not when he feels the strings of his heart tug thinking about the small details of you, even if it was just for a moment.

y/n's notification center

mriddle16 followed you! a sec ago 5tnott4 followed you! a sec ago berkedzo followed you! a sec ago

wrote this on a whim. mattheo is delulu fs. was supposed to turn into a series but i cannot hold myself accountable to finish it LMFAO, masterlist

[priyankap0018]

South Korea Energy & Sports Drink Market: Trends & Forecasts

The energy drink market is a dynamic and competitive sector characterized by a diverse range of products targeting consumers seeking a quick boost of energy. Brands often focus on bold marketing, innovative formulations, and targeted distribution channels to appeal to active lifestyles and drive sales in this rapidly evolving industry.