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reversedout-blog · 9 months ago

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Using Canva For Your Social Media Creative

When we first heard about Canva, we didn’t take it too seriously. Sure, you could use Microsoft Paint or Adobe Photoshop (which both cost money) but that wasn’t very helpful for everyday situations like creating social media posts. Then came Canva which made designing simple and even fun! Here are four reasons why you should start using Canva for your social media creative needs:

Canva is a powerful design app, and it’s free.

You can use Canva to create Facebook, Twitter, and Instagram posts for your business.

It’s a powerful design app and it’s free, but it also has some limitations:

Canva is not as expensive as Photoshop. If you want to get the most out of Photoshop, then you will probably have to spend some money on classes or tutoring sessions.

Canva is easy-to-use but there is a learning curve involved if you want to become an expert user. You will have more options with Adobe Photoshop than with Canva when it comes time for advanced editing (like removing blemishes). However, both programs offer simple features that allow users without much experience in graphic layout design applications an opportunity to produce great results quickly without much effort on their part – which makes these programs ideal choices for those looking for quick solutions!

Canva allows you to create social media posts from scratch, or use pre-designed templates.

Canva is a popular design tool that allows you to create social media posts from scratch, or use pre-designed templates. You can also create your own templates and then customize them as needed.

You can use Canva for different types of social media platforms and posts, like Instagram Stories or Facebook cover photos.

Canva uses a drag-and-drop system that makes you feel like a designer.

Canva is a web-based graphic design tool that uses a drag-and-drop system that makes you feel like a designer. It’s easy to use, even if you’re new to creating graphics or building websites. Canva makes it easy for anyone to create professional designs and share them on social media.

You can start by browsing through their pre-designed templates and images or upload your own images, text, and shapes from scratch. You’ll find hundreds of thousands of free images available on the site, but if none of them work for what you need, then there are also plenty of paid options available in the marketplace as well (prices range from $1 – $10).

Now when I say “drag and drop” I mean it! There isn’t any technical knowledge needed here at all – anyone can do this! If you want something more advanced such as adding text boxes around specific areas of an image then this feature has been created with ease in mind too; just click on the icon above wherever it says “Type Here” when selecting your template (this indicates where you want something added), select which type of box should be placed there (such as paragraph text box) then just click inside this area before typing away!

You can use Canva on your desktop, tablet, or mobile device.

Canva is an online design tool that you can use to create all kinds of graphics, including infographics, memes, flyers, and social media graphics. You can use it on any device that has internet access and a browser—that includes your desktop computer (Windows or Mac), your tablet (iPad or Android), and even your smartphone.

Downloading your designs is quick and easy, and you can use them on multiple platforms.

Once you’ve created a design, downloading it is quick and easy. You can even download multiple designs at once for use on multiple platforms.

You will love Canva for creating designs in less time and with less money than other alternatives.

Canva is a web-based design software that allows you to create social media posts from scratch, or use pre-designed templates. It has over 1 million paid users and over 40 million downloads across all platforms.

Canva is powerful enough for professional designers and easy enough for beginners. With Canva, you can create marketing graphics like infographics, sales ads, and social media posts. You will love Canva for creating designs in less time and with less money than other alternatives.

Conclusion

So, if you’re looking for a new way to spice up your social media posts, we think Canva is a great option. It has plenty of templates and tools to make your next graphic creation quick and easy. Plus, we love that it is completely free!

We often recommend using Canva to clients who don’t want to spend the money on having an agency manage their social media. Our team always uses a combination of tools along with a content calendar that ladders up to a larger marketing plan. Social is just one piece of the puzzle and if you need professional help, Reversed Out is just a call away.

Takeaway: Did you know there are some great tools out there to help you create more content for social media?

At Reversed Out Creative, we understand the challenges and opportunities presented by AI disruption. Our team of experts specializes in web design, SEO, graphic design, and digital marketing services. Reach out to us through our contact form to learn more about navigating the evolving job market and embracing the potential of AI. Together, let’s shape a future that combines human ingenuity with the power of AI.

Content source: https://reversedout.com/using-canva-for-your-social-media-creative/

#Social Media Platforms #Social Media Posts #Social Media Marketing in Cincinnati #Social Media Management Cincinnati #Social Media Marketing Events

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webstrategyplus11-blog · 1 year ago

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A Story of Determination - Web Strategy Plus

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Enhance your online presence with Web Strategy Plus, a top-tier social media design company specializing in website development in Cincinnati, OH. Our expert web design team in Cincinnati crafts unique solutions for your digital success, complemented by effective social media marketing, search engine optimization (SEO), and internet marketing strategies. Partner with us for unparalleled social media management in Orlando and drive your brand's growth with our proven SEO marketing agency expertise. Elevate your online strategy with Web Strategy Plus today.

We can help you develop an overall marketing strategy that will drive more leads to your business. Contact us for a free consultation! https://www.webstrategyplus.com/

#Social Media Design Company #Website Development Cincinnati OH #Web Design Companies In Cincinnati #Social Media Marketing In Cincinnati #Search Engine Optimization Company Cincinnati #SEO Marketing Agency Orlando #Internet Marketing Cincinnati #Social Media Management Orlando

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robert-davis · 3 months ago

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Key Strategies for Effective Business Development Consulting | Hidden Falls Media

If you are looking to grow your business, then business development services can be a valuable asset. Business development consultants can help you identify new opportunities, develop and implement strategic plans, and build relationships with key stakeholders. There are a number of business development consulting services in Cincinnati, OH that can help you achieve your growth goals. These companies can help you with everything from market research and competitive analysis to sales and marketing strategy development. Here are some of the benefits of working with Hidden Falls Media, a business development consulting service in Cincinnati, OH:

Read More info:- business development consulting

#social media ad agency #media buying services in cincinnati oh #paid media advertising services in cincinnati oh #business development consulting #email and sms marketing

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thehubops · 5 months ago

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A Step-by-Step Marketing Plan for Small Businesses in Cincinnati

Feeling overwhelmed by the vast marketing landscape? You’re not alone. For small businesses in Cincinnati, navigating the marketing world can be a daunting task. But fear not! With a well-defined marketing plan, you can effectively reach your target audience, build brand awareness, and ultimately, drive sales.

This guide offers a step-by-step approach to creating a customized marketing plan for your Cincinnati small business. Forget the frantic searches for “marketing agency nearby” or “marketing companies for small business near me.” This plan empowers you to take control and build a marketing strategy that fits your budget and goals.

Step 1: Define Your Business Goals and Target Audience

Goals: What do you want to achieve with your marketing efforts? Do you want to increase brand awareness, generate leads, or boost online sales? Be specific and measurable.

Target Audience: Who are you trying to reach? Understanding your ideal customer’s demographics, needs, and online behavior is crucial. Conduct market research, competitor analysis, and customer surveys to gain insights.

Step 2: Analyze Your Resources and Budget

Resources: What skills and resources do you have at your disposal? Do you have an in-house marketing team, or will you outsource some or all of your marketing activities? Consider budget limitations and prioritize tactics that align with your resource availability.

Budget: Determine how much you can realistically allocate to marketing. This can be a fixed amount or a percentage of your overall revenue. Remember, even a small budget can be effective with careful planning.

Step 3: Choose the Right Marketing Mix

The marketing mix (or 4Ps) outlines the key elements you can control to influence customer decisions.

Product/Service: Focus on the value proposition of your offerings. How does your product/service solve customer problems and differentiate you from competitors?

Price: Determine a competitive pricing strategy that reflects the value you offer.

Place: Consider where your target audience interacts with your business. This includes your physical location (if applicable), online presence (website, social media), and distribution channels.

Promotion: This is where you utilize various marketing tactics to reach your target audience and influence their purchase decisions.

Step 4: Develop Your Marketing Strategies and Tactics

Now it’s time to choose specific tactics to achieve your goals. Here are some popular options for small businesses in Cincinnati:

Content Marketing: Create valuable blog posts, infographics, videos, or social media content to educate and engage your audience. Highlight your expertise and showcase the benefits of your offerings.

Search Engine Optimization (SEO): Optimize your website and online content with relevant keywords to improve your ranking in search engine results for local searches (e.g., “SEO services Cincinnati”).

Social Media Marketing: Engage with your target audience on platforms like Facebook, Instagram, or Twitter. Share your content, respond to comments, and run targeted ads to reach a wider audience.

Email Marketing: Build an email list and send targeted email campaigns to nurture leads and promote special offers.

Public Relations: Connect with local media outlets to spread awareness about your business through press releases, community events, or sponsorships.

Step 5: Craft a Compelling Brand Story

Developing a strong brand story is vital for connecting with your target audience on an emotional level. This story should communicate your company’s values, mission, and the unique experience you offer customers.

Step 6: Implementation and Measurement

Implementation: Develop a timeline for executing your marketing plan and assign responsibilities. Track your progress and adjust your strategy as needed.

Measurement: Monitor the success of your marketing efforts using key performance indicators (KPIs). These could be metrics like website traffic, lead generation, conversion rates, or social media engagement. Analyze the data to see what’s working and adapt your approach accordingly.

Bonus Tip: Consider Local Marketing for Cincinnati Businesses

Don’t forget the power of local marketing for small businesses in Cincinnati. Here are some additional tactics to consider:

Get listed in online directories: Include your business in popular directories like Google My Business, Yelp, and Yellow Pages.

Partner with local businesses: Collaborate with other complementary businesses in Cincinnati to cross-promote each other’s services and reach a wider audience

Support local events: Sponsor or participate in local events to gain brand exposure and connect with the community.

#marketing agency akron ohio #marketing agency in cincinnati #small business in cincinanti #search engine marketing #social marketing #social media marketing #email marketing #digitalmarketing #seo #marketing #facebook marketing agency #inbound marketing agency #digital marketing agency #marketing agency #marketing agency in ohio

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shanewebguyusa · 2 years ago

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Looking for top-notch social media marketing services in Cincinnati, Ohio? Look no further than Shane Web Guy. Our expert team specialises in driving targeted traffic, increasing brand visibility, and boosting engagement on various social media platforms. With our comprehensive strategies tailored to your business goals, we'll help you dominate the online landscape in Cincinnati.

#cincinnati #social media marketing services #digital marketing

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mariacallous · 2 months ago

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Everyone, it seems, wants a piece of Moo Deng. The baby pygmy hippo is barely two months old and already famous. So beloved on TikTok, Instagram, and X is Moo Deng that workers at Khao Kheow Open Zoo, the place in Thailand where she was born, are doing all they can to keep up with her fans’ appetite for more. They post videos, photos, updates. They also welcome thousands of visitors a day and find themselves having to defend Moo Deng when tourists throw shells at her while she’s just trying to chill.

Moo Deng, a name that means “bouncy pig,” has probably been all over your timeline lately—on Sephora makeup tutorials, on X’s main feed. She was born in July and in the past few weeks has become the Internet’s New Favorite Animal. A tradition almost as old as the internet itself, Favorite Animals—Maru, any of the dogs on the shiba inu puppy cam, those two llamas who just happened to run free the same day everyone was trying to decide what color The Dress was—come into the public consciousness seemingly out of nowhere. Some, like Doge, stick around; others disappear, or simply outgrow their cuteness, within a matter of weeks.

All of which makes capitalizing on their fame a matter of some urgency. It seems heartless to think of animals this way, but if their owners don’t, someone else will. Perhaps that’s why zoo director Narongwit Chodchoi told the Associated Press this week that the zoo has begun the process of trying to trademark and patent the hippo to avoid her likeness getting used by anyone else—a smart move considering Moo Deng mugs, T-shirts, and other merch are already popping up online. Income from these efforts, Chodcho told the wire service, could “support activities that will make the animals’ lives better.”

Moo Deng might need it. Fandom is getting a bit out of control these days. As pop stars like Chappell Roan have amassed online and offline fame, they’ve also had to use their platforms to ask for space from boundary-less fans and stalkers. Social media celebs like Drew Afualo, on whose podcast Roan appeared to talk about the subject, also tell stories of being approached in public by people who simply know them from the internet.

It may seem odd to compare them to Favorite Animals, but the ways in which people feel entitled to their time aren’t that far apart. Everyone wants something for the ’gram, even if that something is a living being with its own sense of agency. One of Moo Deng’s most popular TikToks has 34 million views, and zoo staff have had to limit her visiting time to five minutes on Saturdays and Sundays to keep too many people from trying to get content of their own.

Trademark protections may be the best way for Moo Deng’s caretakers to ensure others don’t cash in on her viral fame. When Jools Lebron made efforts to trademark her “very demure, very mindful” meme, one of the hurdles that emerged was that it’s hard to claim ownership of a phrase. As Kate Miltner, a lecturer in data, AI, and society at the University of Sheffield’s Information School, told me at the time, memes with audiovisual elements, like Nyan Cat or Grumpy Cat, are easier to register. “People will invariably try to make money off of viral or memetic content, as we've seen time and again,” Miltner says when asked about trademarking the baby hippo, adding that the Cincinnati Zoo has already done this with Fiona the Hippo. “It's smart of the Khao Kheow Open Zoo to (at least try to) ensure that they’re the ones that do so.”

Lebron seems to be figuring out how to market her moment, and Moo Deng’s keepers seem to be doing the same. Being online in 2024 means living in a state of near-constant vulnerability. You could get hacked or turned into a humiliating deepfake. Having a public opinion on a video game or The Acolyte could turn your mentions into a hellscape. And that’s what happens to filthy casuals. When you’re an ascending pop star or a baby hippo the weak spots multiply, because the world always seems hungry for more of you. It’s possible to protect yourself, even monetize yourself, but you can lose yourself, too.

Like Boaty McBoatface, Moo Deng was named by the internet. The zoo held a poll on social media. Unlike McBoatface, Moo Deng is a living thing; she’s a member of an endangered species and needs protecting. Moo Deng is more than a meme.

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shewhoworshipscarlin · 9 months ago

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Alexis Nikole Nelson

Alexis Nikole Nelson is a queer actor, writer, producer, social media marketing manager, and forager. Born on March 27, 1992, in Columbus, Ohio, Nelson sang in the children’s choir at her father’s Baptist church at just three years old. At five years old, she began playing classical piano and throughout her junior high and high school years she sang in her school choirs.

Nelson graduated with an honors diploma in 2010 from Walnut Hills Highschool, a college preparatory school for grades 7-12, located in Cincinnati, Ohio. While attending Walnut Hills, she was involved in a wide variety of extracurricular activities including the Senior Choir, and Women’s Ensemble. She was also captain of the varsity bowling team and played on the tennis team. Nelson was in the Culinary Club, Junior Classical League, and President of the Cappies chapter. She was also a National Merit Semifinalist at Walnut Hills Highschool.

Nelson studied environmental science and theater at Ohio State University, where she earned her Bachelor of Arts degree in Theater in 2005. During her time at Ohio State University, she was involved in many extracurricular activities including the Acapella Alliance, OSY Quidditch League, OSU Ukulele Club, and Hall Council. Nelson was also a member of an American National Theatre Honor Society for participants in college theatre, called Alpha Psi Omega.

In 2016, Nelson worked part time as an English teacher for EF Education First Teachers, an education management firm based in Shanghai, China. She taught online English classes to students ranging from elementary to advanced, around the world.

In April 2020, Nelson rose to internet stardom when she gained over 600,00 followers and earned 10.3 million likes on her personal TikTok account, where she shares her extensive foraging knowledge. The first video she ever posted about foraging garnered 40,000 views overnight. She also showcases her knowledge of cooking with wild plants on her TikTok account. Nelson mixes her environmental science education with her theatre skills, producing humorous and educational videos that both entertain and educate her followers on how to reduce their environmental impact. Nelson is a vegan and her TikTok videos showcase foraged plant-based meals.

She attributes her love for the outdoors to her parents and two sets of grandparents who fostered her interest in exploring the outdoors at a very young age. She began learning about growing plants outdoors at five years old while gardening with her mother on weekends. In her early childhood, Nelson also attended a Montessori school that was environmentally oriented, which she credits for allowing her to explore her love for foraging and nature more deeply.

Nelson continues to foster a love for music, particularly singing and ukulele playing, and incorporates those interests into her TikTok videos from time to time.

#black history month #tiktok #lgbtq

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mostlysignssomeportents · 1 year ago

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This day in history

On September 27, I'll be at Chevalier's Books in Los Angeles with Brian Merchant for a joint launch for my new book The Internet Con and his new book, Blood in the Machine. On October 2, I'll be in Boise to host an event with VE Schwab.

#20yrsago WKRP in Cincinnati redacted to save on license fees https://web.archive.org/web/20031001172254/http://members.allstream.net/~jacjud/wkrpmusic.html

#15yrsago Rockbox 3.0: revive old iPod with free/open software https://ostatic.com/blog/rockbox-3-0-released-quietly

#10yrsago Love Song for Internet Trolls https://www.youtube.com/watch?v=vjmBQZNG8L0

#10yrsago Adding some evidence to copyright’s “evidence-free zone” https://archives.cjr.org/cloud_control/empirical_ip.php?page=all

#10yrsago Beijing’s “mystery rooms”: single-room funhouses https://kotaku.com/escape-from-chinas-mystery-rooms-1369688560

#10yrsago Easyjet tells law professor he can’t fly because he tweeted critical remarks about airline https://www.thedrum.com/news/2013/09/25/easyjet-under-fire-after-claims-it-refused-let-drum-columnist-mark-leiser-board

#10yrsago The Coldest Girl in Coldtown: dangerous, bloody vampire YA novel https://memex.craphound.com/2013/09/25/the-coldest-girl-in-coldtown-dangerous-bloody-vampire-ya-novel/

#5yrsago Big Tech is building a $80B capex wall around its empire https://www.bloomberg.com/news/articles/2018-09-24/tech-companies-spend-80-billion-building-a-competitive-edge

#5yrsago A CRISPR-based hack could eradicate malaria-carrying mosquitoes https://www.npr.org/sections/goatsandsoda/2018/09/24/650501045/mosquitoes-genetically-modified-to-crash-species-that-spreads-malaria

#5yrsago There’s a literal elephant in machine learning’s room https://arxiv.org/abs/1808.03305

#5yrsago To fix Canadian copyright, let creators claim their rights back after 25 years https://theconversation.com/everything-he-does-he-does-it-for-us-why-bryan-adams-is-on-to-something-important-about-copyright-103674

#5yrsago The world’s richest families got MUCH richer, thanks to the stock market https://www.bloomberg.com/news/articles/2018-09-24/ultra-rich-families-ride-surging-stocks-to-double-annual-returns

#5yrsago DNA ancestry tests are bullshit https://www.telegraph.co.uk/news/science/science-news/9912822/DNA-ancestry-tests-branded-meaningless.html

#5yrsago Incredibly sensible notes on software engineering, applicable to the wider world https://medium.com/s/story/notes-to-myself-on-software-engineering-c890f16f4e4d

#5yrsago Hank Green’s “An Absolutely Remarkable Thing”: aliens vs social media fame vs polarization https://memex.craphound.com/2018/09/25/hank-greens-an-absolutely-remarkable-thing-aliens-vs-social-media-fame-vs-polarization/

#1yrago McKinsey and Providence colluded to force poor patients into destitution https://pluralistic.net/2022/09/25/criminal-conspiracy/#payment-is-expected

#pluralistic

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cyarskj1899 · 2 years ago

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Calls for NFL Reforms Grow After Damar Hamlin Suffers Cardiac Arrest During Game

Chris Walker January 3, 2023

Damar Hamlin, a 24-year-old safety in his second season with the Buffalo Bills, is in critical condition after going into cardiac arrest during a Monday night game with the Cincinnati Bengals.

After tackling wide receiver Tee Higgins, Hamlin took two steps and collapsed backward. Medical personnel immediately rushed to his side, administering CPR and giving him oxygen as he lay motionless on the ground. Hamlin was then strapped to a stretcher and carted off the field in an ambulance.

Commentators were at a loss for words, and went to commercial break several times during the 10 to 15 minutes that Hamlin received medical attention. Several players from both teams were visibly upset, with many crying and praying on the field as medical care was being administered.

It appears that players were initially told they would have five minutes in the locker room before resuming the game, but after coaches from both teams conferred with officials, it was agreed that the game should be suspended indefinitely. About an hour later, the NFL announced that the game would be postponed.

NFL vice president of football operations Troy Vincent disputed the claim that play was going to resume five minutes after Hamlin was driven off the field, even though it appeared on screen that players had been told to warm up after Hamlin was carted away, with Bengals quarterback Joe Burrow throwing footballs to his teammates during that time.

“Neither coach was talking about resuming play, the players were not thinking of resuming play,” Vincent said. “How do you resume play after seeing such a traumatic event?”

A statement from the Bills on Tuesday morning said that Hamlin’s heart had stopped but was restored by medical professionals on the field. He is now sedated and in critical condition at the University of Cincinnati Medical Center.

Jordan Rooney, Hamlin’s friend and marketing representative, tweeted earlier in the evening that Hamlin’s vitals had returned “to normal.”

Teams and players tweeted well wishes for Hamlin and expressed shock at the incident.

Many commentators urged the NFL to consider reforms in the wake of Hamlin’s injury and other worrisome injuries that took place earlier this season.

After explaining a number of scenarios that could have led to Hamlin collapsing on the field, ER physician and social media personality Jeremy Faust said that changes to the sport needed to be discussed. “The worst fears are being confronted, and this must trigger reform,” he said.

Some social media users, including political columnist Skip Bayless, questioned how the game could be resumed this late in the season. Nina Turner, a progressive former Ohio state lawmaker, condemned Bayless’s tweet, suggesting that it showcased the way sports leagues exploit athletes, particularly players of color.

“This goes to show how some dehumanize professional athletes, especially Black athletes,” Turner wrote on Twitter. “These athletes are people with families. They are people, not bodies meant for entertainment.”

In an op-ed for Truthout in October, journalist Harvey Wasserman, who once played football as a wide receiver, pointed to other serious injuries this season, arguing that changes to the sport were desperately needed. When Miami Dolphins quarterback Tua Tagovailoa collapsed on the field earlier in the season after sustaining a hard hit to his head, for example, the team initially told the public he had undergone a “back injury.” Tagovailoa was allowed to play the following week, only to sustain yet another head injury.

While quarterbacks are especially in need of protection, players in all positions are at risk of severe injury, Wasserman noted.

“For all the focus on rules surrounding quarterbacks, the essence of the game at all positions remains embedded in its violence, with the expectation of injury being virtually universal,” he wrote.

Replacing tackling with the use of flags “may be the game’s only hope,” he went on, adding:

The violence lovers will whine that the sport is going “wimpy.” But in the long term, the whole game must be overhauled and made less brutal. The grotesque parade of seriously harmed young stars being carted off the field is not sustainable.

The reality is this…

Fewer than 1 percent of Truthoutreaders donate and our average one-time donation is down to $36 this month.

The next 12 months are going to be critical and we need your help now to strengthen our coverage.

Please consider prioritizing Truthout in your giving this year — or becoming a monthly donor today.

We can’t do this without you!

—Ziggy West Jeffery, Executive Director

Donate Now

This article is licensed under Creative Commons (CC BY-NC-ND 4.0), and you are free to share and republish under the terms of the license.

Sent from my iPhone

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reversedout-blog · 10 months ago

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Outsource Marketing: The Key to Thriving in Today's Challenging Hiring Landscape

The world of business is always changing and operations is one place we can optimize to improve our companies. One such approach is to outsource marketing, a rapidly expanding trend that provides numerous advantages, especially when considering the obstacles encountered when hiring and retaining employees for an in-house marketing department.

Outsource Marketing: A Timely Response to Modern Hiring Challenges

With the emergence of the gig economy, generational gaps, and the lingering effects of the COVID-19 pandemic, businesses are finding it increasingly difficult to recruit and keep top-notch talent for their marketing teams. That's where outsource marketing comes into play. By deciding to outsource your marketing department, companies can benefit from the knowledge of experienced professionals who are proficient in the latest marketing tactics and methods.

Why Outsource Your Marketing: The Main Perks

Outsource online marketing presents a range of benefits, such as cost reduction, access to state-of-the-art tools and technologies, and the adaptability to scale services according to your business requirements. These benefits make it a popular choice for companies looking for options instead of dealing with the challenges of hiring and sustaining a dedicated marketing team.

Weighing the Pros and Cons of Outsourcing Marketing

Outsource marketing has numerous benefits, it's crucial to assess the pros and cons. Some issues businesses face are the risk of miscommunication and the possible loss of control over specific aspects of your marketing strategy. Nonetheless, by carefully selecting a reputable marketing agency and maintaining open lines of communication, these risks can be minimized.

As we explore this blog post further, we will examine the different challenges businesses face when hiring and retaining employees for their marketing departments and discuss the merits of opting for an outsource marketing solution to address these challenges.

Read more and watch our summary video here. Make sure to follow our channel on YouTube for more informative content:

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The Generational Disconnect: Problems arising from directing employees of different ages

Business cultures are made up of folks from very different generations, all of whom bring their own perspectives and preferences and many are not afraid to speak up. This can be a good thing or issues can arise when generations are diametrically opposed.

The workplace might benefit from having people from different generations working together, but this variety also creates issues for managers and HR departments.

Let's explore some of the hurdles faced by HR departments when managing a multigenerational workforce:

1. Competing with side hustles and the gig economy

Both Gen Z and Millennials are known for their entrepreneurial spirit, often having multiple side gigs to supplement their income. This can make it hard for businesses to retain full-time employees, as they could prioritize their own side hustles, or whatever over their day jobs. The allure of making money on their terms, combined with the flexibility that side hustles and the gig economy offer, can be a significant challenge for businesses trying to secure the commitment of younger employees.

2. Loyalty and job-hopping

With a plethora of job opportunities at their fingertips, younger workers like Gen Z and Millennials are more likely to switch jobs frequently. This job-hopping can lead to high turnover rates, costing businesses money, time and resources when hiring and training new employees. Employers must find ways to adapt their retention strategies to accommodate this generational shift in values.

3. Communication skills

While younger employees like Gen Z are tech-savvy, they may lack strong interpersonal communication skills, as they've grown up in a world dominated by digital communication. This can lead to misunderstandings and disconnects with staff members from older generations, particularly when it comes to resolving conflicts or collaborating on projects. It's important for employers to place a high priority on investing in training and development programs that successfully bridge the divide between digital and face-to-face communication. By doing so, they create a harmonious work environment where all team members have the opportunity to flourish.

4. Work-life balance and flexibility

Both Gen Z and Millennials place a high priority on maintaining a healthy work-life balance, often expecting flexible work arrangements and support for their personal lives. Employers need to adjust their policies by providing increased flexibility in work options and fostering a company culture that prioritizes the well-being of their team members.

5. Making use of new technology

Businesses that are trying to compete in the modern digital age might benefit greatly from employing younger generations like Gen Z and Millennials since they are more used to using new technologies than older generations. These workers want their job to be as technologically advanced as their personal life, so businesses must keep up with the newest innovations to attract and retain them.

6. Inclusivity and social responsibility

Younger generations value diversity and inclusivity, expecting their employers to share these values as well. Companies must demonstrate a commitment to social responsibility and prioritize creating a diverse and inclusive work environment to attract and retain younger talent.

By understanding and addressing these challenges presented by a multigenerational workforce, businesses can adapt their strategies to create a more cohesive and productive work environment. At the same time, companies should consider outsourcing marketing efforts to experienced professionals, ensuring that their marketing campaigns are executed effectively while they navigate the complexities of managing a diverse workforce.

Navigating the Post-COVID Work Landscape

The COVID-19 pandemic has undoubtedly changed the way we work. With the widespread adoption of remote work arrangements and increased demand for flexibility, businesses have faced new challenges in managing their teams. Some of the factors contributing to these challenges include:

1. Work-from-home challenges

Some workers have experienced burnout and reduced productivity as a result of the blurring of the borders between their personal and professional lives brought about by remote employment. Lacking a distinct separation between work and personal life can make it challenging for individuals to stave off burnout and reach their full potential at work. Remote employees require support from their employers through flexible working hours and additional measures designed to help them achieve a healthy balance between their professional and personal lives.

2. Anti-work movements and reevaluating work values

The pandemic has fueled anti-work sentiments, with many people questioning the traditional 9-5 work structure and seeking alternative lifestyles. The change in values has contributed to an increasing number of individuals placing their personal well-being above their careers, which makes it harder for companies to sustain a consistent workforce. Employers need to acknowledge this shift in values and adjust their management tactics to meet the evolving expectations of their staff, fostering a work environment that highlights well-being, personal development, and a balanced work-life dynamic.

3. Flaky employees and disruptions in the workplace

The uncertainty surrounding the pandemic has led some workers to become less reliable, causing disruptions in the workplace. Factors such as health concerns, family responsibilities, and the unpredictable nature of the pandemic may contribute to employees' flakiness. During these tough times, it's essential for employers to show empathy and understanding, providing assistance and accommodations to employees who might be facing difficulties in juggling their personal and professional lives.

4. Adapting to new communication channels and collaboration tools

The shift to remote work has also required businesses to adapt their communication strategies and invest in new collaboration tools. It's crucial to make sure all team members are at ease with the tools in use and to keep communication channels open for fostering a united and efficient team. Employers ought to consistently assess the efficacy of their communication tools and processes, making necessary adjustments to guarantee that their employees stay involved and well-informed.

5. Reevaluating recruitment and retention strategies

The post-COVID work landscape has also had a significant impact on recruitment and retention strategies. With employees now placing a higher value on flexibility, work-life balance, and well-being, businesses must reevaluate their approaches to attract and retain talent. This may include offering remote work options, flexible schedules, competitive benefits packages, and opportunities for personal and professional development.

Navigating the post-COVID work landscape can be challenging for businesses, but by understanding and addressing the factors contributing to these challenges, companies can adapt and thrive in this new environment. Outsourcing marketing efforts to experienced professionals can help businesses focus on managing their teams and adapting to the changing work landscape while ensuring that their marketing campaigns are executed effectively and strategically.

Why Outsource Marketing? The Benefits of Partnering with Professionals

In light of these challenges, many businesses are starting to outsource their marketing efforts. By partnering with a professional marketing agency like Reversed Out Creative, businesses can enjoy a multitude of benefits, including:

1. Expertise and experience

With a team of experienced professionals handling your marketing initiatives, you can rest assured knowing that your campaigns are in capable hands. From website design and development to SEO, PPC, and social media, Reversed Out Creative can handle all aspects of your marketing strategy, ensuring that your business receives the best possible results.

2. Cost savings and efficient resource allocation

By outsourcing your marketing requirements, your business can actually save money in the long run since you won't have to hire full-time employees and bear their benefits and overhead expenses. Moreover, collaborating with a marketing agency grants you access to the resources and know-how of an entire team, instead of depending solely on the skills of one in-house employee. This approach not only helps cut down costs but also guarantees that your marketing campaigns are carried out efficiently and successfully.

3. Scalability and adaptability

As your business grows, your marketing needs will change. An outsourced marketing agency can easily scale their services to match your evolving requirements, allowing your business to adapt quickly to new challenges and opportunities. This flexibility is crucial in today's fast-paced business environment, ensuring that your marketing efforts remain agile and responsive.

4. Access to the latest tools and technologies

Expert marketing agencies possess access to the most recent tools and technologies, guaranteeing that your campaigns consistently employ the most advanced strategies and techniques. This advantage can provide your business with a competitive edge, helping you remain at the forefront of the constantly evolving digital landscape.

5. Consistency and reliability

Outsourcing your marketing efforts to a dedicated team of professionals ensures that your campaigns are executed consistently and reliably. This allows your business to maintain a strong brand presence and build trust with your target audience, ultimately driving growth and success.

6. Time and focus

By delegating your marketing needs, you can liberate precious time and resources that can be channeled towards other facets of your business. This enables you to concentrate on core functions, product innovation, and customer support while still enjoying the advantages of a skillfully implemented marketing approach.

Outsource marketing is what we do at Reversed Out Creative and specialization offers numerous advantages, helping businesses navigate the challenges of hiring and retaining employees while ensuring their marketing efforts are executed effectively and strategically. By partnering with professionals, you can confidently invest in the growth and success of your business.

Closing Thoughts: Making the Shift to Outsource Marketing

In today's challenging hiring landscape, businesses must adapt to the ever-changing workforce dynamics. Leveraging the strategy of outsource marketing, businesses can effectively overcome the hurdles posed by generational differences, the rise of side hustles, and the ongoing impact of the COVID-19 pandemic.

Reversed Out Creative is a knowledgeable and experienced partner that can provide valuable insights and handle complex marketing considerations. With our expertise in website design, development, SEO, web hosting, graphic design, digital marketing, and printing, we can help you navigate the complexities of today's labor market and ensure the success of your marketing initiatives.

To summarize, here are the key takeaways for businesses looking to outsource marketing in the face of hiring and retention challenges:

1. Understand the generational disconnect and unique challenges posed by managing Gen Z employees.

2. Recognize the impact of COVID-19 on the workforce and the rise of remote work, anti-work movements, and flaky employees.

3. Consider the benefits of outsourcing marketing, such as expertise, cost savings, and scalability.

4. Partner with a professional and experienced agency like Reversed Out Creative to address your marketing needs and ensure the success of your campaigns.

In conclusion, the decision to outsource marketing is a strategic move that can help businesses overcome the obstacles of the current hiring landscape. By leveraging the expertise and experience of a professional marketing agency like Reversed Out Creative, businesses can maintain a competitive edge and focus on their core competencies while leaving their marketing efforts in capable hands. Don't let the challenges of hiring and retaining employees hold your business back – consider outsourcing your marketing needs today.

Further Reading and Resources

Looking for more information on the hurdles of hiring and keeping employees, as well as reasons to outsource your marketing? Check out these valuable resources:

The Future of Work: Attracting and Retaining Talent in a Post-Pandemic World – This engaging Forbes article delves into the transformed landscape of talent acquisition and retention following the COVID-19 pandemic.

How Outsourced Marketing Can Boost Your Business – This Business 2 Community article explores the advantages of outsourcing marketing and how it can help businesses grow.

The Great Resignation: How Businesses Can Address Employee Burnout – This Harvard Business Review article delves into the factors contributing to employee burnout and how businesses can address it.

Managing a Remote Workforce: Challenges and Solutions – This Gartner article outlines nine work trends that will shape the future of work, including tips for managing a remote workforce.

Generational Differences in the Workplace: Understanding and Managing Gen Z Employees – This Inc. article provides insights into managing Gen Z employees and how to bridge the generational gap in the workplace.

These resources provide valuable insights and practical solutions for businesses navigating the challenging hiring landscape and considering outsource marketing as a strategic move to overcome obstacles and achieve success.

At Reversed Out Creative, we understand the challenges and opportunities presented by AI disruption. Our team of experts specializes in web design, SEO, graphic design, and digital marketing services. Reach out to us through our contact form to learn more about navigating the evolving job market and embracing the potential of AI. Together, let's shape a future that combines human ingenuity with the power of AI.

Content source: https://reversedout.com/5-strong-reasons-outsource-marketing-hiring-woes/

#Digital Marketing Agency Cincinnati #SEO Services Cincinnati #SEO Company Cincinnati #Social Media Marketing In Cincinnati #Youtube

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webstrategyplus11-blog · 1 year ago

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Choosing the Right Social Media Platforms for Your Franchise

In our modern digital world, social media is crucial for businesses to connect with their audience, boost brand visibility, and foster engagement. However, for franchise owners, choosing platforms that match goals and audience is key. Making the right decisions about which platforms to engage with can significantly impact the success of a franchise’s online marketing efforts.

Understanding Your Target Audience

The journey of choosing the appropriate social media platforms starts with understanding your target audience. Identifying the demographics, interests, and online behaviors of your audience provides invaluable insights. Different social media platforms cater to different age groups and interests. Tailoring your platform choices to your audience ensures that your content reaches the right people, maximizing your marketing efforts.

Evaluating Platform Relevance

Numerous social media platforms exist today, each with distinct features and benefits. Platforms like Facebook offer a wide user base and diverse advertising options. Instagram focuses on visual content, making it ideal for industries that can showcase products or services visually. LinkedIn is a hub for professionals, suitable for B2B interactions. Evaluating the relevance of each platform to your franchise’s offerings and brand identity is essential.

Assessing Business Goals

Defining your franchise’s business goals is crucial in determining which platforms to prioritize. If your aim is brand awareness, visually oriented platforms like Instagram and Pinterest may be more effective. For lead generation, platforms like Facebook and Tiktok with their targeting capabilities could be beneficial. Every social media platform has strengths that align with specific business objectives, so choosing platforms that align with your goals is key.

Considering Content Types

Different platforms favor different content types. Instagram thrives on eye-catching visuals, while Twitter demands concise and engaging text. Understanding the content types that resonate well with each platform ensures your messaging is not only seen but also appreciated by your audience.

Platform Popularity and Trends

Staying updated with the popularity and trends of social media platforms is important. Some platforms experience surges in user engagement due to emerging trends. For instance, TikTok’s explosive growth has shown the potential for short-form video content. Being aware of such trends helps franchises leverage platforms at the right time, connecting with their audience through relevant and trending content.

Resource Allocation and Management

Managing social media accounts can be resource-intensive. Each platform demands time and effort to create, curate, and engage with content. It’s essential to evaluate your franchise’s capacity to manage multiple platforms effectively. Choosing a few platforms and managing them well can yield better results than spreading resources thin across numerous platforms.

Building a Multi-Platform Strategy

While selecting one or two primary platforms is advisable, a multi-platform strategy can provide comprehensive coverage. Consistency in branding and messaging across platforms maintains a coherent brand identity. Integrating platforms allows you to leverage the strengths of each, offering a diverse content experience for your audience.

Empower Your Franchise’s Success with Us

In the digital world, selecting suitable social media platforms for your franchise is a vital choice. It requires understanding your audience, evaluating platform strengths, aligning with business goals, and staying current with trends.

If you’re a franchise owner looking to make the most of social media marketing, Web Strategy Plus is here to guide you. Contact us today to receive tailored advice and assistance in selecting the social media platforms that will increase your franchise’s success. Your journey toward effective online engagement starts with the right platform choices.

Evaluating Platform Relevance

Assessing Business Goals

Considering Content Types

Platform Popularity and Trends

Resource Allocation and Management

Building a Multi-Platform Strategy

Empower Your Franchise’s Success with Us

#marketing agency cincinnati #digital marketing agency cincinnati #website design cincinnati #social media marketing cincinnati #digital marketing agencies in cincinnati

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hiddenfallsmedia01 · 23 days ago

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Social Media Graphic Design in Cincinnati by Hidden Falls Media

Boost your brand’s visibility with standout social media graphic design services from Hidden Falls Media in Cincinnati. Our team crafts engaging visuals tailored for your target audience, ensuring your brand shines across all social platforms.

https://hiddenfallsmedia.com/online-marketing-services/creative-services/social-media-graphics-and-advertising/

#Social media graphic design Cincinnati

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thehubops · 5 months ago

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Simple Marketing Automation Strategies to Supercharge Your Event Sales

In the competitive landscape of event marketing, the adoption of marketing automation strategies has proven to be a game-changer. Implementing these strategies effectively not only enhances operational efficiency but also significantly boosts event sales. This comprehensive guide will delve into simple yet powerful marketing automation strategies that can supercharge your event sales, leveraging various automation tools and techniques.

Understanding Marketing Automation

Before diving into specific strategies, it is essential to understand what marketing automation entails. It involves using software to automate repetitive marketing tasks, such as email campaigns, social media postings, and ad management. This not only saves time but also ensures that marketing efforts are more efficient and targeted.

Types of Marketing Automation

There are several types of marketing automation that can be utilized to enhance event sales:

Email Marketing Automation: Automated email campaigns tailored to different segments of your audience.

Social Media Automation: Scheduled posts and automated interactions on social media platforms.

CRM Automation Examples: Using CRM tools to manage and nurture leads automatically.

Marketing Automation Integration: Integrating various marketing tools for seamless operation.

Developing a Marketing Automation Plan

A well-thought-out marketing automation plan is crucial for the success of your event marketing. Here are the steps to develop an effective plan:

Define Goals: Clearly define what you want to achieve with your automation strategy, such as increasing registrations or improving engagement.

Segment Audience: Segment your audience based on demographics, behavior, and interests.

Choose Tools: Select the appropriate b2b marketing automation tools and software that align with your goals.

Create Content: Develop engaging and personalized content for different segments.

Monitor and Adjust: Continuously monitor the performance of your automation campaigns and make necessary adjustments.

Implementing Marketing and Sales Automation

Marketing and sales automation can significantly streamline your event marketing efforts. By automating the entire funnel from lead generation to conversion, you can ensure a smooth and efficient process.

Funnel Marketing Automation

Funnel marketing automation involves automating the steps that a prospect takes from awareness to purchase. This includes automated emails, personalized landing pages, and targeted ads.

CRM Automation Examples

Effective CRM automation examples include automated follow-up emails, lead scoring, and personalized communication based on customer behavior. These automation techniques ensure that no lead falls through the cracks and that each prospect receives timely and relevant communication.

Leveraging Marketing Automation Analytics

To optimize your event marketing efforts, it is essential to leverage marketing automation analytics. These analytics provide insights into the performance of your campaigns, helping you understand what works and what doesn’t.

Key Metrics to Track

Open Rates: The percentage of recipients who open your emails.

Click-Through Rates (CTR): The percentage of recipients who click on links within your emails.

Conversion Rates: The percentage of recipients who complete the desired action, such as registering for an event.

Engagement Rates: The level of interaction your audience has with your content.

Marketing Automation for Startups

For startups, marketing automation for startups is particularly beneficial as it allows them to compete with larger companies without the need for extensive resources. Automation helps startups scale their marketing efforts and reach a wider audience more efficiently.

B2B Marketing Automation

In the B2B space, b2b marketing automation software and tools play a crucial role in managing and nurturing leads. These tools help B2B companies automate their marketing and sales processes, leading to higher conversion rates and increased sales.

B2B Marketing Automation Tools

Some effective b2b marketing automation tools include:

HubSpot: A comprehensive marketing and sales platform.

Marketo: A powerful tool for lead management and campaign automation.

Pardot: A Salesforce product that focuses on B2B marketing automation.

Marketing Automation Lead Management

Marketing automation lead management involves tracking and nurturing leads through the sales funnel. This includes automated lead scoring, segmentation, and personalized communication.

Choosing the Right Marketing Automation Agencies

For businesses that lack the expertise or resources to implement automation strategies, partnering with marketing automation agencies can be highly beneficial. These agencies provide the necessary expertise and tools to effectively automate your marketing processes.

Automation for Small Businesses

Automation small business solutions are designed to help small businesses streamline their marketing efforts. These solutions are often affordable and easy to implement, making them ideal for businesses with limited resources.

Integrating Marketing Automation Strategies

Marketing automation integration is the process of connecting various marketing tools and platforms to work together seamlessly. This integration ensures that all your marketing efforts are aligned and that data flows smoothly between different systems.

Problem-Solving Solutions with Marketing Automation

Implementing marketing automation strategies can help solve several common problems in event marketing:

Problem: Low Registration Rates

Solution: Use funnel marketing automation to nurture leads through personalized email campaigns and targeted ads. By engaging prospects at different stages of the funnel, you can increase the likelihood of registrations.

Problem: Poor Engagement

Solution: Leverage marketing automation analytics to understand which content resonates with your audience. Use this data to create more engaging and relevant content.

Problem: Inefficient Lead Management

Solution: Implement CRM automation examples to automate lead scoring and follow-ups. This ensures that leads are managed efficiently and that sales teams can focus on high-priority prospects.

Conclusion

In conclusion, the implementation of marketing automation strategies can significantly enhance your event marketing efforts. By automating repetitive tasks and leveraging analytics, you can optimize your marketing processes and boost event sales. Whether you are a small business, a startup, or a B2B company, the right marketing automation plan and tools can help you achieve your marketing goals more efficiently.

By understanding and utilizing various types of marketing automation, integrating them into a cohesive strategy, and leveraging the expertise of marketing automation agencies like The Hubops if needed, you can ensure a successful event marketing campaign. The key lies in continuous monitoring and adjustment based on performance data, ensuring that your automation efforts remain effective and aligned with your goals.

#Marketing Automation Strategies #digitalmarketing #seo #email marketing #search engine marketing #social marketing #social media marketing #marketing #marketing agency in ohio #seo marketing agency ohio #marketing agency akron ohio #inbound marketing agency #digital marketing agency #marketing agency #search engine optimization #digital marketing services #ppcadvertising #marketing agency in Cincinnati

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robert-davis · 25 days ago

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Best Social Media Marketing Agency in Cincinnati: Boost Your Brand

In the modern digital world, social media has emerged as one of the primary channels through which businesses would stake their hopes to reach the target audience. However, managing multiple social media platforms not only consumes time and resources but also requires good content and knowledge about what is trending. A social media marketing agency can be worth its weight in gold in this regard.

Read More info:- social media marketing agency in Cincinnati

#hiddenfallsmedia #creative agencies #buying media service #seo services #digital media buying

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kicksaddictny · 1 month ago

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Towa Bird Announced as Gibson’s New Marquee Artist, Debut Album ‘American Hero’ Now Available Worldwide

Towa Bird

Debut Album ‘American Hero’

Available Worldwide HERE

New Single “Rat Race,” Out Now HERE

Towa To Support Billie Eilish This Fall On the

“Hit Me Hard And Soft: The Tour”

Gibson Names Alt-Rock Artist Towa Bird as New Marquee Artist, Debut Album 'American Hero' Now Available Worldwide

Gibson, the iconic American instrument brand known for shaping the sound of generations, has officially welcomed alt-rock/pop sensation Towa Bird as their new Marquee Artist. As part of Gibson's commitment to championing emerging talent, Towa will collaborate closely with the brand, gaining access to its global resources and platforms.

Through the Marquee Artist program, Towa will work on cultural campaigns, participate in product launches, support Gibson Gives nonprofit initiatives, and appear at special events, all while benefiting from the brand's artist-first philosophy. The program further amplifies Gibson's mission to promote music across genres, genders, and generations.

“It’s truly amazing to be working so closely with Gibson and now being their new Marquee Artist,” Towa shared. “All my favorite guitar heroes played Gibsons, and I hope to be that one day.”

Beth Heidt, Chief Marketing Officer at Gibson, expressed excitement about Towa’s unique artistry: “Towa is unapologetically herself, pushing boundaries with her music and guitar skills. We’re thrilled to have her join the Gibson family.”

Raeann Vinton, Cultural Influence at Gibson, echoed the sentiment, saying, “Towa’s magnetic presence, both in her music and personality, makes her the perfect fit for our Marquee Artist program.”

Towa Bird’s debut album, American Hero, released earlier this year via Interscope Records, has already garnered critical acclaim from major outlets like Rolling Stone, Vogue, and Billboard. Described as “Gen Z’s Joan Jett” by Vogue and praised as a "rock & roll firecracker" by Rolling Stone, Towa’s energetic performances and genre-blending style have made her one of the most exciting new artists in the industry.

In her latest single, "Rat Race," Towa captures the frustration of chasing dreams in a fast-paced world, blending punk-pop energy with sharp, introspective lyrics. Fans can catch her live as she joins Billie Eilish on her "Hit Me Hard and Soft" tour this fall.

Tour dates with Billie Eilish include stops in Atlanta, Nashville, Cincinnati, Saint Paul, and Los Angeles. Full details and links to her latest music videos can be found on Towa Bird's official site and social media channels.

Stay tuned as Towa Bird continues to rise as a Gibson Marquee Artist, bringing her fearless sound to fans around the globe.

youtube

Catch Towa Bird on tour supporting Billie Eilish this fall:

DATE VENUE CITY

11/02 State Farm Arena Atlanta, GA*

11/03 State Farm Arena Atlanta, GA*

11/06 Bridgestone Arena Nashville, TN*

11/08 Heritage Bank Center Cincinnati, OH*

11/10 Xcel Energy Center Saint Paul, MN*

11/11 Xcel Energy Center Saint Paul, MN*

12/16 Kia Forum Los Angeles, CA*

Towa Bird:

TOWA BIRD OFFICIAL.COM | IG | TIK TOK | YOU TUBE

Gibson:

GIBSON TV

Epiphone:

EPIPHONE.COM | TWITTER | INSTAGRAM | FACEBOOK | YOUTUBE

Kramer:

KRAMERGUITARS.COM | TWITTER | INSTAGRAM | FACEBOOK | YOUTUBE

MESA/Boogie:

MESA/BOOGIE.COM | TWITTER | INSTAGRAM | FACEBOOK

KRK:

KRKMUSIC.COM | TWITTER | INSTAGRAM | FACEBOOK | YOUTUBE

#towabird #kicksaddict #Youtube

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webzent · 4 months ago

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Best Digital Branding and Content Marketing Agencies in Ohio

Why Digital Branding Matters

Digital branding is more than just a logo or a tagline. It encompasses the entire online presence of your business, including your website, social media, and any other digital platforms where your brand is represented. A strong digital brand helps to build trust with your audience, differentiate you from competitors, and ultimately drive more business.

The Best Digital Branding Agencies in Ohio

Ohio is home to some of the best digital branding agencies that can help elevate your brand to new heights. These agencies specialize in creating compelling brand identities that resonate with your target audience and leave a lasting impression. Here are some of the top digital branding agencies in Ohio:

Blue Laser Digital: Based in Columbus, Blue Laser Digital is renowned for its innovative approach to digital branding. They offer a full suite of services, including brand strategy, web design, and digital marketing.

Thunder::Tech: Located in Cleveland, Thunder::Tech combines creativity with technology to deliver powerful branding solutions. Their team of experts works closely with clients to develop brands that stand out in the crowded digital space.

The Shipyard: Also in Columbus, The Shipyard is known for its data-driven approach to branding. They leverage advanced analytics to create strategies that not only look good but also perform exceptionally well.

The Importance of Content Marketing

Content marketing is the backbone of any successful digital strategy. It involves creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. Effective content marketing helps build brand awareness, establish authority, and drive customer loyalty.