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Allied Technologies is considered one of the leading IT companies based in Brentwood, Tennesse, USA. We offer services to every other industry, be it a cleaning company, education industry, or even a real estate industry. Our clients are from all around New York, Los Angeles, Texas, San Diego, Houston, Chicago, Philadelphia, Brooklyn, Miami, and others.

We serve expertise in Digital Marketing and Content Writing(PPC, Social media marketing, search engine marketing, On-page, and Off-page SEO, eCommerce SEO, SEO Content with Keywords, and more), App Development(also include game app development and conversion of the website to app), Website Development, and designing(web apps, mobile-friendly website, grocery website development, tourism website, and others) and Virtual receptionist(telecalling and telemarketing services).

We can be your go-to SEO specialist and IT company whenever you need us. Our services are not just limited to what we have mentioned above. It also includes other customized digital marketing services such as Youtube marketing, Shopify SEO, and Email marketing, which allows us to give you a personalized and seamless experience. Your success is our topmost priority.

History

Based in Tennessee, Allied Technologies comes with 8 huge years of experience in digital marketing, and guess what? Allied is not just a digital marketing agency but it has several other services to provide, which most of the companies or brands are seeking for. Moreover, the main focus of Allied Technologies falls on customer satisfaction, and hence, the claims for 100% satisfaction are stated to be true.

The company was established in 2014 and is in the industry for more than 8 years now. When the company began its first operations, they started with only 5 people in the team and a few freelancers, but now, Allied has 300+ employees with experts in each field.

Services

SEO: Search Engine Optimization demands great exertion while going through digital marketing. Allied Technologies’ SEO services make it stand out and rank among the top digital marketing agencies in the USA. The SEO services that Allied provides are entirely based on keywords. Those who are aware of SEO must know how important keywords are.

With SEO, you can always have data regarding your increased sales and the number of visitors to your website. Allied’s SEO services are subdivided into separate categories, inclusive of:

Technical SEO: an SEO function that deals with the technological aspect of your website. It helps decrease the website loading time and ensures the adaptation of the website on multiple devices.

Content: SEO-driven content is a priority at Allied and, hence, it is known as one of the most rewarded digital marketing agencies in Brentwood, Tennessee. The content that Allied provides for websites or blogs is all filled up with the right amount of keywords that are unique and match Google’s Algorithm.

Back-end Analysis: With back-end analysis, generating growth through different media is attached. Allied Technologies also provides monthly reports to show consistent growth to the clients.

On-Page and Off-Page: On-Page and Off-Page authority building are also significant aspects that include keyword research, high-quality user experience, the latest SERP features, backlinks and link building, and a lot more.

Though allied is a renowned search engine optimization agency in the USA, the services start at $179 only.

2. Social Media Marketing: Keeping in mind the highly congested presence of the audience on all of the social media platforms, including Meta, Instagram, Pinterest, Snapchat, and others, Allied has strategy-driven social media campaigns exceeding a count of 2500.

The social media marketing procedure at Allied Technologies also diverges into several parts. They are:

Customized Strategy: Different businesses require different strategies for growth on social media platforms. Hence, Allied Technologies has customized plans that make every business stand out and increase.

Content Optimization: The content that Allied posts on your social media platforms is well optimized considering your audience’s mindset and keeps them engaged. For instance, if your business is local or based in a particular city, such as Brooklyn, Boston, or Chicago, Allied posts content according to that city and the audience.

Powerful Campaigns: This top-notch digital marketing agency in the USA is known for its influential social media campaigns. Social media campaigns are primarily based on the agendas of brand awareness and improving sales of your product or service.

The graphics, posters, and banners posted on your social media accounts by Allied are always catchy and engaging.

AlliedTechnologies has a versatile outlook, is known as the best social media marketing agency in Brentwood and the USA, and can promote businesses of almost all types on social media. The starting price is as low as $99.99.

3. Website Development: Every tech company can develop a website, and even a freelancer can do it. But an SEO-friendly website that helps you generate traffic is not something many companies can help you grow. Allied Technologies’ team of developers works closely with the content writer and digital marketers, who help them create a great, catchy, SEO-friendly website.

We are all aware that a website is your brand’s face, and whatever a customer sees on the website, they will judge the brand according to the same website. At least for Amazon, the website visible in front of our eyes is what the whole Amazon is, at least for a buyer. You can also see an AR effect on Amazon’s website, which is again on trend these days.

Keeping up with the trend, the experienced web developers at Allied have experience creating AR and VR technology websites.

Versatility is also reflected here, and different plans are curated according to the needs of the clients. The websites that Allied creates are mobile-responsive and have other features. Conversion is also possible with Allied, and it means Allied helps you convert your website into an application as well.

As per the plans, the benefits are subdivided and the minimum price for each is $99 only.

4. App Development: Allied Technologies creates apps that are ready to help your business thrive and reach new heights. Having a mobile application with a great UI/UX is a necessity for any business to survive in the community of businesses. Almost every business that succeeds has an application ready beforehand. Allied Technologies has versatility in this field, and different kinds of applications can be efficiently coded here for the clients.

The firm is known as one of the famous app development agencies because of its diverse platforms to create apps. Award-winning experts are known to be the app developers of Allied’s team, and the separate platforms they work on are:

a. Xamarin

b.React Native

c. # C

d.Java

e. Unity

f. Swift

g.Ionic

h.Angular and

i. Flutter.

If you visit the website, you can witness the never-ending list of types of applications that fall under their field of expertise. A few of them are Architectural App Development, Church App, Contractual App, Electrical App, Shopify App, eCommerce App, and much more.

The app development cost is again affordable and pocket-friendly, at a rate that starts at $999 only. Spending on an application for your company is a healthy investment with the highest ROI.

5. PPC Management: Allied guarantees its clients results from the first day of PPC Management service.PPC management, in general, helps you beat the queue of organic growth and land on the first page of the search engine. Allied’s PPC experts construct a different and customized marketing strategy as per the brand or client. PPC Ads for Allied Technologies are now available up to:

This traffic generation PPC advertisement form is SEO-friendly and includes keywords. With this kind of advertisement, you can automatically attract the target audience who is meant for your website.

a. Display Ads: Display Ads’ appearance is wholly based on different targeting parameters, and these are mostly being run on the search engines to increase the conversion rates. Allied Technologies claims that display ads have a wider reach than others, so the conversion rates are higher than usual.

b. Shopping Ads: You’ve got a product? Allied has got you covered. Nothing is better than Allied’s Shopping Ads when it comes to advertising a product. Advertising on an eCommerce website has never been a cakewalk, and hence, Allied’s service of Shopping Ads is here to provide you with guaranteed shopping results.

c. Video Ads: Moving pictures or videos is an excellent tool for increasing brand awareness and grabbing the audience’s attention. Video ads at one of the most discussed PPC management companies, i.e., Allied, will help you flourish further.

d. Mobile Ads and Social Ads: Mobile Ads are custom-designed for the websites that will appear on mobile phones or tablets, as the layout of a website differs on mobile phones. On the other hand, social ads try to attract the target audience that is available on social media.

Allied’s is the best PPC management agency as it’s affordable, and the rate starts at only $179, along with a 100% money-back guarantee.

6. Content Writing: Content is king, and a team of experts in content writing is what Allied Technologies is known for. This content writing agency in the USA is known chiefly for its SEO content and blogs that increase the reach of your website. Hence, the content writers work together with the marketing team to give the best results.

Hiring a content writer at Allied will provide you with quality content and help you save money. You can also:

a. Escalate the traffic

b.Ease and convenience

c. Increase Sales.

It is the best place to hire a content writer for your website. Good copy on your site gives the proper perspective to your customers about your brand. It will also help you win potential customers and clients and build customer loyalty.

Allied also provides SEO content writing that helps build your brand and helps you reach your customers. Allied’s rates are transparent, and we ensure high-quality writing. They have a team of qualified writers who help you understand the value of high-end content, why it is essential to your website, and how they provide these services. The team comprises native English speakers, and they are the best at their work.

Get your content ready for as little as $99!

7. Virtual Receptionist: Have you experienced difficulty finding an executive receptionist who’s not only hard-working but also professionally well-spoken at all times, bright and discrete? Are your phone lines overwhelmed with new business, and are you considering installing a switchboard and hiring a professional switchboard operator team? Before you place another classified ad or call your recruiter, consider the possibility of outsourcing a portion or all of your receptionist and operator tasks to Virtual Receptionists.

One of the unique services at Allied, Virtual Receptionist, makes Allied the overall best out there. This service is something that your company, as well as your customers, have been longing for. Virtual receptionist appointment scheduling will now be easier for you. To make a great first impression, use a professional virtual receptionist!

The price that you’ve got to pay for a virtual receptionist is again starting at $99 only

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analogydesign-blog · 6 years ago

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Which Companies Provide E-Commerce Website Design Services?

We live in a world that lives in the wake of the web world where for any business to sustain in the long run, needs an online presence. This is why designing a website that is easy to use, is attractive and is easy to navigate through becomes imperative. Thus website designing has lately gained immense impetus. But for you to choose the best platform in order to get your website designed, you must keep in mind the various parameters that would have an impact on the same. Some of these would include the quality of work, customer satisfaction accessibility and support, competitive pricing and return on investment. There are various platforms that provide E-commerce website design services, some of those are mentioned below with a few of their high points in order to have a better understanding of what to choose and why:

Taoti Creative

The 2018 winner of Clutch design agency of the year, Taoti creative has serviced and delighted clients for over 20 years. It provides services like mobile and Web app development, managed hosting, marketing and PR, strategy consulting for non-profit, NGO, government, and commercial clients. Driven by team spirit and innovative projects, it is one of the leading design agencies in the world, based in Washington DC.

Web FX

With 91% of client retention rate and over 400 plus client testimonials, Web FX is also nowhere behind the race. This Harrisburg based agency offers full service web solutions to help your business grow online leads, calls and revenue. The firm has a team of 225 plus employees dedicated to provide web solutions to make your business grow. With a history of more than 20 years, they have built websites across all niches that drive growth. They focus on latest web standards and maintain a keen eye for conversion based design.

Clarity Ventures

Clarity Ventures has an impressive clientele that includes San Diego International Airport, Go Africa, Acon, Coflex to name a few. It runs on the philosophy of delivering world class solutions for growing organizations through a team of technology experts with a culture that is focused on integrity and quality. The firm also provides services like UI design, motion graphics, 3D rendering, Rich Internet Application (RIA) development and a lot more.

Pixafy

Pixafy is a New York based creative platforms that assists you with design, support, architecture, support, marketing and development. They have an award winning portfolio that includes various impressive projects like Sugar Pova, Waterworks, Novo Surgical and Glassful to name a few. They work on platforms like Wordpress, Shopify, Drupal and Magneto to amplify user experience.

Analogy Design

Analogy design works with a very creative and dedicated team that is driven by insights and believes in creating emotive designs that can establish an instant connect with the users. They have won various awards and recognitions like IBDC International Design Award, IBDA Best Design Award, MDRA Gold Award, etc. They also have a very impressive clientele including Marvel, Amazon.in, Flipkart, Stuffcool, Disney, Vespa to name a few. Analogy works with strategic thinking, meticulous planning, and a clear director based on fact. It is their great work that has had them published in the top publications of the world.

Conclusively, when considering to choose a platform for web designing, a lot of factors can influence your decision based on your needs and expectations. It is really important to keep these things in mind in order to make the final call as your website is a very important source of communication to your prospects and existing customers.

#analogy #Analogy Design #Analogy Design Studio #Packaging Design #design agency #design studio #product design

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webdevelopmentcanad · 6 years ago

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wordpress development in Canada

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websitedevelopmenttoronto · 6 years ago

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wordpress development in Canada

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carneybrock-blog · 6 years ago

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payment-providers · 7 years ago

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New Post has been published on Payment-Providers.com

New Post has been published on https://payment-providers.com/ecommerce-product-releases-december-15-2017/

Ecommerce Product Releases: December 15, 2017

Here is a list of recent product releases and updates for December, from companies that offer services to online merchants. There are updates on email marketing, same-day delivery, one-click purchasing, e-gifting, sensory branding, and shopping from your car’s dashboard.

Got an ecommerce product release? Email [email protected].

Ecommerce Product Releases

Magento Commerce launches one-click instant checkout. Magento Commerce, the ecommerce platform, has announced the launch of Instant Purchase, becoming the first commerce platform to deliver the functionality since the Amazon 1-Click patent expired in September 2017. The new capability helps merchants drive repeat purchases for returning customers with a streamlined checkout process. The Instant Purchase feature was developed in conjunction with enterprise solution partner Creatuity and is now available.

Magento Blog

Amazon expands Prime delivery services. Amazon has expanded Prime Free Same-Day Delivery and Prime Free One-Day Shipping to members in more than 8,000 cities and towns. To find eligible items, Prime members can look for logos next to product listings or filter using the checkbox located in the filter menu. Select free same-day or one-day shipping at checkout and eligible orders over $35 will be delivered for free. Eligible same-day orders placed in the morning arrive from 6 – 9 p.m.; orders placed in the evening or through the one-day option arrive the next day.

GM launches Marketplace for in-car shopping and reservations. General Motors has announced that it will be equipping new cars with an in-dash ecommerce system for drivers to order food, find fuel, and reserve hotel rooms. Drivers will be able to transact by tapping icons on the dashboard (rather than a smartphone) while driving. Developed with IBM, the Marketplace technology will be available in 4 million vehicles by the end of 2018.

Target adds e-gifting option to website. Target has unveiled a new feature on its website called “GiftNow,” letting shoppers pick out items that are sent via email to gift recipients. A recipient can then accept the gift by providing a shipping address, change the size of the item, or even exchange it for another product.

Target Blog: GiftNow button.

Payment Rails launches Global Payout API to 220 countries. Payment Rails, an API-first payout platform, has announced the launch of a global payout platform for sending payments to roughly 220 countries in approximately 135 currencies. Through a single simplified integration, businesses and platforms can now access global banking, payment, and real-time networks around the world in a fully compliant and regulated environment. The Payment Rails platform has no setup fees, monthly minimums, or long-term contracts.

Visa announces sensory branding. Visa has announced a sensory branding suite that will support the Visa brand in an expanded universe of connected, payment-enabled devices. These new sound, animation, and haptic (vibration) cues will help signify completed transactions in digital and physical retail environments when consumers pay with Visa. The sound of Visa will debut in Visa’s global advertising campaign ahead of the Olympic Winter Games PyeongChang 2018.

Prime Now and Amazon Handmade team up to offer fast delivery for local artisans. Prime Now, Amazon’s one and two-hour delivery service, and Amazon Handmade, a site for handcrafted items, have announced that unique, handcrafted products from local artisans are now available on Prime Now. This is the first time Amazon Handmade Artisans is using Amazon’s fastest delivery method to extend the selling season through Christmas Eve on Prime Now. Amazon Handmade products are available through the holiday season via Prime Now for members in Austin, Brooklyn, Manhattan, Minneapolis, Phoenix, Portland, Raleigh, San Diego, San Francisco Bay area, and Seattle.

Amazon Handmade

First contemporary art purchased with Bitcoin in U.S. American artist Mark Flood’s painting was the first art piece to be purchased with Bitcoin in the U.S. It sold last week in New York for 12.3 BTC (equivalent to $100,000) by The White Company, a purveyor of fine art and luxury goods that specializes in working with clients in the cryptocurrency space. “Select a Victim,” a 2013 painting by Flood, was offered privately to an anonymous Canadian citizen. The White Company was started for consumers who hold wealth in cryptocurrencies to purchase luxury goods without giving up their desire for anonymity.

Shopventory officially launches on Shopify app store. Shopventory, a provider of inventory management, sales reporting, and optimization solutions for small-to-medium size businesses, has announced its formal launch on the Shopify app store of its Shopventory inventory and channel management platform. Shopify users can now easily push their Shopify catalog to a multitude of point-of-sale providers, such as Square, Clover, and PayPal Here while mobile point-of-sale users can expand their online offering by sharing their POS catalog with the Shopify platform.

Heap introduces a new platform to derive customer insights. Heap, an analytics provider, has announced a process to automate all phases of customer insights. Heap’s autonomous customer insights platform has three key layers: data capture, control, and insights. The data capture plane automatically captures all behavioral data from sources across departments and domain-specific tools into one standard schema. The control plane assures data integrity and the ability to change event definitions on the fly; and the insights plane produces networked insights across marketing, sales, and customer success silos.

Dynamic Yield launches a complete suite for email personalization. Dynamic Yield has announced the launch of a full suite of email personalization capabilities, enabling marketers to deliver personalized, engaging emails to their customers. Dynamic Yield for Email is built into Dynamic Yield’s core personalization suite so marketers can leverage user data and preferences across all customer channels to deliver true personalization in email. Personalize and synchronize the entire customer journey from start to finish including web, mobile web, mobile apps, campaign landing pages, advertising and now, email.

Dynamic Yield

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daniel-trapp · 3 years ago

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synergytop · 3 years ago

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SynergyTop is the best software development & digital marketing company in San Diego. They provide services e commerce development, mobile app development, erp implementations, enterprise performance management, emerging technologies, digital marketing services etc. Contact: 619-349-4911, +91 8827514783 to get the services.

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dorothydelgadillo · 7 years ago

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You Don’t Have to Work at a Tech Company to Work in Tech

One of the biggest misconceptions about tech careers is that programmers, web designers, developers—you name it—all work at tech companies. And sure, with their endless perks, tech companies sound great, but maybe you don’t want to work for a tech company. The culture might not be a fit, you might not live in a tech hub and don’t care for remote work, or you’re simply passionate about something other than creating tech products. Here’s the truth: You don’t have to work for a tech company to work in tech. Instead, you can use tech skills as a way to get into just about every industry, making it one of the most versatile skill sets around. Tech skills are job skills, and these jobs are everywhere!

From creative roles working with artists and designers, to corporate positions in sales and finance, there’s a lot more to tech than Apple, Microsoft, and Google. To give you a better idea of what’s out there, here’s a look at the careers of two tech professionals who work in tech outside of tech.

Devin Ko, Founder, Designer, and Developer at 3D for Designers

Devin Ko does front-end and back-end development at 3D for Designers, an education company that teaches designers how to use 3D visual effects and animation. Her work as a developer supports the company’s online magazine on the craft and culture of 3D art, and course platform. Ko got into tech for a decidedly un-techie reason: “When I was 11-years-old I wanted to make a website about Buffy the Vampire Slayer, so I started teaching myself web design. I spent the next four years learning how to code using online resources, then started my first company at 15.” Ko figured out that she had a head for business—in fact, she says she was “kind of cutthroat” and “would call up [her] competitors with phony projects to reveal their rates, then undercut them!” She moved into the tech world, working as an early member of the Dropbox product design team, the lead designer both at Codecademy and Treehouse, and then a front end developer at a web development agency.

But since leaving the tech world for education, Ko says she feels “1000 percent safer and more productive doing the work I love. I get the opportunity to work with a diverse group of people and evade the constant distraction of workplace sexism and harassment that dominates Silicon Valley.” Ko’s not alone—Silicon Valley’s culture is awful (we did an entire podcast episode about it). In fact, “a lot of us leave the industry too soon for these reasons, and I want a better future for women-identifying technologists. But the ubiquitous demand for tech skills gives me hope—now, more than ever, there are options for women to leverage a passion for technology in environments where they don’t have to be a minority.” Now there’s a mission we can get behind.

If you’re looking for your own tech job outside the tech world, Ko says to look for companies “that wouldn’t be able to survive without a successful online presence.” She suggests media, since “they can’t afford to sit still in an ever-changing landscape [and] hiring technical talent is how they facilitate constant adaptation.” And, don’t forget that “anybody who sells anything online is a prospect! From vintage retailers on Etsy to monthly beauty box subscriptions, technology is the engine that drives it all,” she says.

Sebastian Bryers, Co-Founder, Chief Technology Officer, and Head of Growth at Ora Organic

Sebastian Bryers is the Co-Founder, Chief Technology Officer, and Head of Growth at Ora Organic, a nutrition startup based in San Diego, California. Ora Organic uses plant-based, organic ingredients to make nutritional supplements—not exactly app design or software architecture.

Ora Organic started out as a side gig: Bryers started the company while working for his own web and app development consultancy. He was initially planning to work as only a web developer and designer at Ora Organic, but the position grew to include management, growth, and sales. He decided to close down his business in order to work at Ora Organic full time, leaving the tech world for nutrition. Two years in, he says he uses tech to make his small startup run more efficiently—and cost effectively. “To build a truly lean company with a physical product, we realized we needed to use growth tools that would help us to reach the most people for the smallest spend. That meant utilizing tech—wherever possible—to automate procedural tasks, amplify reach and engagement with our products and digital content, and create processes to identify trends and gaps in the supplement market.”

Bryers started about his career at a small accounting firm in Sydney, Australia, while simultaneously getting a master’s degree in Business Information Systems (BIS) at the University of Sydney. From there, he moved to Avaloq—a Swiss banking software platform. The new job requited Bryers to learn Java and SQL ,and with both of which he had little experience, he says. After work each night, he taught himself “front-end technologies, namely HTML, CSS, Javascript, React Native and Ruby, which allowed me to later branch out and start my own consultancy.”

Bryers says that despite its financial focus, in many ways “Avaloq was a traditional tech company.” Now that uses his tech skills at a decidedly non-traditional tech company, he sees the biggest difference as one of autonomy. “The majority of the structure, the documentation, the training, and the support has been established by me and my team,” he says, and that he’s been able to “faster than the competition in identifying new products and releasing them into the wild, we’ve been able to target largely underserved market segments (like tech-savvy millennials), and we’ve gotten to choose the best tech for our suite of productivity tools (like Shopify Plus, Slack, Sublime Text, Todoist, and Mailchimp), whilst quickly retiring those that haven’t worked with minimal disruption.”

Bryers’ advice for techies who want to get out of tech? Simply knowing you want to leave tech puts you on the right start, Bryers says. “By working at a traditional tech company I was able to see the potential of the skills I was learning and quickly realized they weren’t necessarily applicable to the areas I was interested in. Being in that environment actually motivated me to go out and develop the tech skills that would allow me to work freelance, start my own business, and eventually revitalize an existing non-tech business that was lagging behind.” He says to keep an eye out for job titles you might not realize are tech-related but definitely require tech skills, like digital marketers or growth hackers.

from Web Developers World https://skillcrush.com/2017/11/30/you-dont-have-to-work-at-a-tech-company-to-work-in-tech/

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benfchristie2 · 7 years ago

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How to Create a Content Marketing Strategy for Virtual Reality

Customers are more inclined to engage with or purchase from brands they feel the strongest connection with. This isn't a new development. What is new is the definition of the term engagement itself, or more accurately, what defines a customer's engagement.

For many customers today, an experience is inauthentic if it's not interactive. Meaning, they have to be able to reach out and feel like they're grabbing the thing you're selling, which is a far cry from the days where leaving a comment on a blog post counted as a sufficient interaction.

71% of consumers think a brand that uses virtual reality is forward-thinking. And however you feel about the term forward-thinking, one thing is for sure: these brands stand out and gain consumer attention.

Despite what you might think about VR, it's not a completely inaccessible marketing tactic. Creating a content marketing strategy for virtual reality isn't that different from a normal content marketing strategy, but it requires an understanding of engagement through interactivity.

How to Create a Content Marketing Strategy for VR

Keep Your Existing Audience in Mind

How does your ideal customer consume your content already? Is it through a weekly webinar or Q&A? Or maybe a daily vlog from the CEO's desk? Whatever content routine you've created, you can continue that strategy while incorporating VR technology.

For example, if your primary medium is Facebook video, you can start producing virtual reality content on Facebook Spaces Although Spaces is still in beta, it's poised to become a Facebook standard in the not-so-distant future. There's no better time than the present to start thinking of ways to make it benefit your brand.

Does your business have an app? One emerging trend for app-based businesses is to infuse virtual reality content for use with a Samsung or iPhone paired VR headset. Take mega-ticket marketplace Stubhub as an example. They've now added a 360 degree virtual reality view to every ticket purchase, allowing customers to see the view from their actual seats.

Screenshot via Recode

These virtual views have been available on Stubhub.com for a while now, but used to be standard (rather than 360 degree) images. Thanks to the incorporation of VR, the brand has enhanced their customer's existing experience, and helped them better navigate to a purchase.

Just think of how many times you've decided against buying tickets because you weren't sure about the view. Stubhub is effectively solving this problem by tweaking their existing content to enable VR capabilities.

Don't Just Content, Create An Experience

The notion of a content marketing strategy combined with virtual reality might be misleading. After all, virtual reality is not about the content, it's about the user experience. Thus, your content creation strategy should aim to be immersive for the consumer, giving them an in-depth view at your product offerings.

Store Walk-Throughs

Take the customers through your store, showing them your best inventory and product offerings first hand, like Shopify. The e-commerce giant is about to release their all-new thread studio, which is a VR app that will take consumers into a virtual studio to view t-shirt designs and other apparel.

Image via Shopify

Once they've mixed and matched colors and found the design that's best for their project, they are sent to Shopify's print-on-demand provider, Printful. From here, they can turn their virtual vision into a real-life, tangible product. As brick-and-mortar stores continue to shut their doors, they'll be replaced by these virtual stores that allow consumers to walk through and browse without leaving the house.

Seek Long Distance Customers -- Yes, Really

Not that you should only seek customers who live far away, but VR will make it easier to craft content to a more widely located buyer pool.

Just think about how VR will transform the home buying process. If you're a realtor, you'll be able to take potential buyers through a completely virtual tour of your property. People from around the world can see a home inside and out like they're visiting in person.

Forbes writes about this in their article about VR in real estate, only they add another possibility to the mix. They posit that realtors would be able to allow their clients the ability to make custom changes to the home through the VR app, helping the user experience become more interactive, and giving clients a clearer vision of what it'd be like to live in the property.

Show Consumers What Products Will Look Like

Giving consumers a visual of what furniture and household items will look like is an important way to encourage them to purchase.

Home improvement giant Lowe's has already added a VR element that mirrors the home customization idea. Called Holoroom, it takes customers through a model home to provide a look at what the space would look like with their products.

IKEA has been adopting a similar concept for years, in the form of an augmented reality product catalog. They also recently launched an augumented reality app called Ikea Place.

Image via: Architectural Digest

For the record, augmented reality is very similar to virtual reality, only the former layers artificial elements on top of a realistic background whereas the latter generates an entirely artificial environment.

Provide an Emotional Journey

Honor Everywhere provides a virtual reality experience to terminally ill military veterans, allowing them to visit the war memorials in Washington D.C. Volunteers are bringing VR headsets into assisted-living centers to give to the veterans and let them enjoy the experience.

Image via WTOP.com

Although there's nothing quite as unique as this cause, you can still find ways to take customers on an emotional journey through your own VR content.

Emotional doesn't have to mean sadness: think in terms of what your audience is most passionate about and produce content that addresses those areas.

For example, if you're writing a travel blog that doubles as an affiliate site, your goal is to truly sell the one-of-a-kind experience a customer will feel by purchasing your vacation package. Through the immersiveness of virtual reality, you can take effectively transport them to the beaches of Rio de Janiero, or atop the Eye of London in a millisecond of time.

You can even take a page out of the always adventurous MythBusters' playbook, and give consumers a first person tour of a wrecked ship that rests in shark-infested waters.

There's nothing like a swim among sharks to rouse people's' emotions.

Embrace Your Location

If the goal is to immerse your virtual audience into a new space, then it only makes sense to show them a fun location.

Offer them a virtual tour around your city, show them a famous landmark, take them to a special event. It's mid-July at the time of this writing, so a San Diego company might want to show their audience around Comic Con -- just an example.

Use Outside Content

Perhaps the most underrated -- or under talked about -- aspect to content marketing is the cultivation of a community of users, many of whom can contribute their own content.

Thanks to tools like Facebook Spaces, Periscope, and now YouTube, your brand can easily integrate user-produced VR videos onto your website.

Reach out to consumers through channels like social media, email marketing campaigns, and calls-to-action on your website.

What to Do as a Content Creator?

Should you overhaul your entire content strategy to make room for virtual reality? For most of us, the answer is no.

But 2017 is the year we should at least start acknowledging its existence, and begin experimenting with it. Content creators should A/B test with and without virtual reality technology, then gauge the user's response.

Rather than dedicating your entire site to VR, start with individual posts or pages, then begin building as you see fit.

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koukokaga22 · 3 years ago

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