#SecondaryResearch

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Research

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5 Reasons Why Primary Market Research is Essential

Primary market research is the process of gathering information directly from the source, rather than relying on existing data or research. This type of research can provide valuable insights into a variety of aspects related to a business or industry, including consumer preferences, market trends, and competition. In this blog, we’ll explore 5 reasons why primary market research is essential for businesses of all sizes.

1. Provides Accurate and Timely Information

Primary market research allows businesses to gather accurate and timely information about their target audience, including their preferences, behavior, and attitudes towards specific products or services. This type of research can be customized to suit the specific needs of a business and can provide insights into the market that may not be available through other methods. By conducting primary research, businesses can ensure that the information they are using to make decisions is up-to-date and relevant.

One of the key benefits of primary market research is that it can help businesses identify new market opportunities. By gathering information about the needs and preferences of their target audience, businesses can identify gaps in the market and develop new products or services to meet those needs. Primary research can also help businesses identify potential competitors, as well as trends and changes in the market that may impact their business.

2. Allows for Targeted Marketing

Primary market research can also help businesses develop more targeted marketing campaigns. By understanding the needs and preferences of their target audience, businesses can create messages and advertising that are more likely to resonate with their customers. This can help increase the effectiveness of marketing campaigns and lead to higher conversion rates.

3. Enables Better Decision-Making

By gathering accurate and timely information through primary research, businesses can make better decisions about a variety of aspects related to their operations. This can include decisions about product development, marketing strategies, and pricing. When businesses have access to relevant and reliable data, they are better equipped to make informed decisions that can help them stay competitive in their industry.

4. Provides Competitive Advantage

Finally, primary market research can provide businesses with a competitive advantage. By gathering information about their target audience and competitors, businesses can make strategic decisions that can help them differentiate themselves from other players in their market. This can include developing unique products or services, creating more effective marketing campaigns, or implementing pricing strategies that are more attractive to customers.

In conclusion, primary market research is an essential tool for businesses of all sizes. By providing accurate and timely information, identifying market opportunities, enabling targeted marketing, facilitating better decision-making, and providing a competitive advantage, primary research can help businesses stay ahead of the curve and succeed in today’s rapidly-changing business landscape.

Understanding all the facts

Primary market research is the only way of getting direct feedback from clearly defined target groups. It allows you to ask very precise questions to a very specific group of people. This type of research is best undertaken anonymously or from an independent point of view. It can also be turned into very valuable content in the form of white papers, as well as helping you to develop new marketing and customer profiling/ engagement strategies.

Primary market research can be done in-house by your own employees, or outsourced to an external agency. The results of primary market research can be applied to almost any area of strategy, from product development and pricing to advertising, promotion, and even distribution.

Primary research is conducted using a variety of research methods including in-depth interviews, focus groups, and surveys.

Secondary research, on the other hand, is research which is already available without having to conduct it again. It has already been conducted by someone else for you to use.

It is important to know the differences between primary and secondary research.

Primary research is conducted by the company themselves and will provide a direct insight into what their target market wants.

Secondary research is conducted through a variety of research methods including:

– The Internet

– Directories

– Existing documentation

– Surveys

– Questionnaires

– Statistics

– Data of other companies

– Trade information

– Consultants

While secondary research has its advantages, primary research is the only way that you can get direct feedback from your target market. Secondary research entails using other data such as surveys, sales reports, customer reviews, competitor data, and so on. A common misconception is that primary research cannot be utilized due to a lack of resources. However, that is not true! All you need is a clear idea of what your research is trying to achieve, and a well-defined target audience that you would like feedback from.

If you have any questions/queries about conducting market research feel free to contact us at www.philomathresearch.com

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 Our exclusive, adaptable services cater to a wide range of business research goals, gathering information from different sources, and securing details to be compiled for various business-related requirements.

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Creating 2 asset designs for a Baroque Space Opera Event On Jupiter Moon

I had the opportunity to visit the Science Museum and the V&A museum in South Kensington for some inspiration. One of my favourite Sci-Fi genre is actually Space Opera. I don’t want to be influenced too much from Space Opera movies and decided to research about objects in space as well as the Baroque period, so that I can come up with something that is mine. I have a large collection of photos but I think this set of collages is what strikes me the most. We continue to develop from here!

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Research on peoples views on the Adidas x Parley campaign

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research - legal requirements

I decided to do some secondary research on what needed to be included on the packaging before I began designing it. I found this quite useful becuase it helped me to make notes on what needed to be included and helped me to see where the information couldbe placed.

Food standards agency. (2021) Packaging and Labelling. [online] Available from: https://www.food.gov.uk/business-guidance/packaging-and-labelling [Accessed 2nd March 2022]

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Art inspiration

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Recycling Packaging

When taking out the bins, I saw that someone in my flat was going to throw away this large pot. I noticed it was still full of food and remember having a conversation about recycling earlier in the week and how if there is food left in your recyclable items, they cannot be recycled. I looked further into how true this was and found an online article about it. ‘Many believe that dirty packaging isn’t an issue and assume that their recycling is always collected, sorted, cleansed, and processed at the material recovery facility (MRF). However, the reality is that high levels of contamination on recyclable packaging, such as food residue, can mean that entire loads of recycling is sent to landfill or incinerated; therefore, not recycled as you would hope.’

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poster inspiration/catherine losing

I decided to look at Catherine Losing’s photography work, I was first introduced to her in one of our open Friday lectures. I really like that her work uses bold flat coloured backgrounds and this is something I want to use in my poster. I am going to book out the photo booth and try to experiment with using this style for my poster. 

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Secondary Research : References

At the Greatest Team Since Sliced Bread we love research. Traversing several academic journals, data visualisations and sources, here’s a list of relevant references for all the nerds. It’s the yeast we could do.

The COVID-19 Pandemic: Technology use to Support the Wellbeing of Children https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7161478/

The Online Dissemination of Nature–Health Concepts: Lessons from Sentiment Analysis of Social Media Relating to “Nature-Deficit Disorder” https://www.mdpi.com/1660-4601/13/1/142/htm

Children and Nature-Deficit Disorder https://search.proquest.com/openview/a987ec02528b8b51140c9486b2ff8431/1?pq-origsite=gscholar&cbl=25318

Narinda Sandry,Nature Deficit Disorder, Educating Young Children https://ecta.org.au/wp-content/uploads/2019/06/Educating_Young_Children_Journal-19.2-2013.pdf#page=34

Children’s Nature Deficit: What We Know – and Don’t Know http://strawberry.audubon.org/sites/default/files/cnnevidenceofthedeficit.pdf

The Technologisation of Childhood? Young Children and Technology in the Home, Children and Society https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1099-0860.2008.00180.x

Using Mobile Technology to Engage Children With Nature https://journals.sagepub.com/doi/abs/10.1177/0013916516673870

Benefits of Nature Exposure for Kids  https://journals.sagepub.com/doi/abs/10.1177/0885412215595441, https://www.brighthorizons.com/family-resources/children-and-nature

How to help children connect with nature https://activeforlife.com/help-children-connect-with-nature/

Affective, Cognitive and Evaluative Development in Children through continued interaction with Nature https://books.google.co.in/books?hl=en&lr=&id=RCjdKjI_qIcC&oi=fnd&pg=PA117&dq=nature+children&ots=SbRAf7Xf0q&sig=MUnDeRf8AvjKWnlx6XOQmnUaiTE&redir_esc=y#v=onepage&q=nature%20children&f=false

Classrooms Are Going Green: How Green Classrooms Are Reconnecting Kids with Nature https://eric.ed.gov/?id=EJ792953