#Search Engine Optimization Blog – Adv SEO Services

[marketingprofitmedia]

CPA Marketing Made Easy: How to Generate Passive Income From the Comfort of Your Home

In a world where flexibility and financial independence are more coveted than ever, CPA marketing stands as a beacon of opportunity. Imagine creating a steady stream of income, all from the comfort of your own home. Whether you dream of quitting your 9-to-5 job, desire extra cash for that dream vacation, or seek a pathway to financial freedom, CPA marketing is your ticket to making these dreams a reality.

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Welcome to our comprehensive guide to CPA marketing, where we unravel the complexities and intricacies of this lucrative industry. We’ll show you how to get started, select the right niche, generate traffic, and create high-converting campaigns. Join us on this journey as we unveil the secrets to turning your computer into a money-making machine.

What is CPA Marketing?

CPA, which stands for Cost Per Action, is a digital marketing model where advertisers pay you (the publisher) when a specific action is taken by a user referred by your marketing efforts. This action can be anything from filling out a form, signing up for a newsletter, to making a purchase. Unlike traditional advertising, where you get paid per click or per impression, CPA marketing focuses on results.

How Does CPA Marketing Work?

Imagine you have a blog or a social media following. You partner with companies that have products or services to promote. These companies give you unique tracking links. Your job is to promote these products or services through various channels, such as your blog, social media, email marketing, or even paid advertising. When a visitor you’ve referred takes a specific action (as defined by the CPA offer), you earn a commission.

Why Choose CPA Marketing?

CPA marketing offers several advantages. First, you don’t need to make a sale to earn money. Second, you have the flexibility to choose from a wide variety of offers, so you can promote products and services that align with your audience’s interests. Moreover, you can work from home or anywhere with an internet connection. It’s a fantastic way to generate passive income.

1. Getting Started with CPA Marketing

Understanding CPA Networks

CPA networks serve as the backbone of the affiliate marketing world, facilitating seamless collaboration between advertisers and affiliates. These platforms offer a treasure trove of diverse offers, each with its unique set of requirements and commissions. By delving into the nuances of CPA networks, you’ll gain access to a wealth of opportunities to jumpstart your journey towards passive income.

Selecting a Profitable Niche

Choosing the right niche is the cornerstone of your CPA marketing success. It’s not just about passion but also about profit potential. Discover how to pinpoint niches that align with your interests and offer ample opportunities for generating income. Your niche selection is your first step towards financial freedom.

Setting Up Your Online Presence

Your online presence is your virtual storefront in the world of CPA marketing. In this section, we’ll guide you through the process of creating a professional website, establishing influential social media profiles, and ensuring legal compliance. Your digital presence is the bedrock upon which you’ll build your successful CPA marketing career.

2. The Art of Traffic Generation

Organic Traffic: SEO and Content Marketing

Harness the power of organic traffic by mastering Search Engine Optimization (SEO) and content marketing. Discover the art of crafting high-quality, SEO-optimized content that attracts and engages your target audience. In this section, you’ll learn how to elevate your online presence and drive traffic that converts without breaking the bank.

Paid Traffic: PPC and Social Media Advertising

Paid traffic is a key driver of CPA marketing success. Learn how Pay-Per-Click (PPC) advertising and social media advertising can amplify your reach and conversions. This section will equip you with strategies to create compelling ad campaigns that maximize your return on investment.

The Role of Email Marketing

Email marketing remains a potent tool in CPA marketing. Discover how to build and nurture an engaged email list, craft compelling emails that resonate with your audience, and drive them towards action. Strike the right balance between promotion and providing value to your subscribers, making email marketing a cornerstone of your success.

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3. Creating Killer CPA Campaigns

Crafting High-Converting Landing Pages

Your landing pages are your CPA marketing gateway. This section unravels the art of creating landing pages that are not only visually appealing but also designed to convert visitors into active participants. Learn how to structure your pages for optimal performance, and captivate your audience, ensuring your CPA campaigns reach their full potential.

Developing Engaging Ad Creatives

Explore the art of creating ad creatives that grab attention and generate clicks. We’ll discuss the use of images, copywriting techniques, and AIDA (Attention, Interest, Desire, Action) principles.

A/B Testing and Optimization

Successful CPA marketing requires continuous improvement. Learn how to conduct A/B tests to identify what works best for your audience and optimize your campaigns accordingly.

Compliance and Quality Assurance

Staying compliant with the rules and regulations of CPA networks is vital. We’ll provide a checklist to ensure your campaigns meet all necessary requirements, minimizing the risk of being penalized or banned.

4. Monitoring and Scaling Your Success

Analytics and Key Performance Indicators

Data is your best friend in CPA marketing. We’ll introduce you to the key performance indicators (KPIs) you should be monitoring and share tools to help you keep a close eye on your campaign performance.

Scaling Profitable Campaigns

Once you have a winning campaign, it’s time to scale. We’ll discuss strategies for increasing your ad spend, expanding your reach, and optimizing for higher profits.

Risk Management in CPA Marketing

Every venture comes with risks. We’ll cover risk management strategies to ensure you’re prepared for potential setbacks, from sudden traffic drops to offer cancellations.

5. Tips and Tricks from the Pros

Staying Updated with Industry Trends

The digital landscape is ever-evolving. Discover how to stay updated with the latest trends, technologies, and opportunities in the CPA marketing world.

Building Strong Relationships with Affiliate Managers

A good relationship with your affiliate manager can open doors to exclusive offers and support. We’ll provide tips on how to establish and maintain these valuable connections.

Maintaining Work-Life Balance

Passive income is fantastic, but it shouldn’t consume your entire life. Learn how to strike a balance between your CPA marketing endeavors and personal life.

Avoiding Common Pitfalls

Mistakes are part of the journey, but some can be costly. We’ll share common pitfalls in CPA marketing and how to avoid them, ensuring a smoother path to success.

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6. Success Stories

Real-life success stories in the world of CPA marketing showcase the incredible potential of this industry. From individuals quitting their day jobs to digital entrepreneurs achieving remarkable financial milestones, these stories serve as inspiration. We’ll delve into a few of these remarkable accounts, providing valuable insights into the diverse ways CPA marketing can transform lives.

7. The Future of CPA Marketing

As the digital world changes, the future of CPA marketing is bright. This industry is primed for further expansion, thanks to evolving technology, altering consumer behaviours, and ever-increasing internet possibilities. Adapting to these changes, remaining current on industry trends, and using new marketing techniques will be critical. CPA marketing’s future offers a thrilling road towards long-term passive income and financial freedom.

Conclusion

As we conclude this enlightening journey into the realm of CPA marketing, you’re now equipped with the tools and knowledge to seize the reins of your financial future. The allure of passive income is no longer a distant dream; it’s a tangible reality awaiting your command. With the insights shared in this guide, you have the power to transform your computer into a money-making machine, all from the comfort of your home. Embrace the world of CPA marketing, adapt to its ever-evolving landscape, and witness the exciting prospects that await in your quest for financial independence.

FAQs

Is CPA marketing suitable for beginners?

Yes, CPA marketing can be a great choice for beginners. With the right guidance and dedication, anyone can start generating passive income through CPA marketing.

Q2: How much can I earn with CPA marketing?

Your earnings in CPA marketing depend on various factors, including your niche, traffic generation methods, and campaign optimization. Some affiliates make a few hundred dollars per month, while others earn thousands or more.

Q3: Do I need a website to do CPA marketing?

While having a website can be advantageous, it’s not mandatory for CPA marketing. You can also promote CPA offers through social media, email marketing, and other channels.

Q4: Are there any upfront costs in CPA marketing?

CPA marketing allows you to start with minimal upfront costs. You can run campaigns with a small budget and reinvest your earnings as you grow.

Q5: How can I find the best CPA networks to join?

Research and read reviews about different CPA networks. Join forums and communities where affiliate marketers share their experiences. Look for networks with a good reputation for timely payments and a variety of offers.

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Affiliate Disclaimer :

This article Contain may be affiliate links, which means I receive a small commission at NO ADDITIONAL cost to you if you decide to purchase something. While we receive affiliate compensation for reviews / promotions on this article, we always offer honest opinions, users experiences and real views related to the product or service itself. Our goal is to help readers make the best purchasing decisions, however, the testimonies and opinions expressed are ours only. As always you should do your own thoughts to verify any claims, results and stats before making any kind of purchase. Clicking links or purchasing products recommended in this article may generate income for this product from affiliate commissions and you should assume we are compensated for any purchases you make. We review products and services you might find interesting. If you purchase them, we might get a share of the commission from the sale from our partners. This does not drive our decision as to whether or not a product is featured or recommended.

Source : CPA Marketing Made Easy: How to Generate Passive Income From the Comfort of Your Home

Thanks for reading my article on “CPA Marketing Made Easy: How to Generate Passive Income From the Comfort of Your Home“, hope it will help

[digitalskyweb24]

The Basics of Digital Marketing: A Comprehensive Guide

In our increasingly digital world, traditional marketing approaches have given way to a more dynamic and data-driven landscape known as digital marketing. With the vast array of online platforms and tools available, understanding the basics of digital marketing is crucial for individuals and businesses alike. In this comprehensive guide, we will explore the fundamental principles and strategies that underpin successful digital marketing campaigns.

What is Digital Marketing?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. It's an umbrella term that covers a wide range of online activities aimed at reaching and engaging a target audience. Unlike traditional marketing, which relies on print media, TV, or radio, digital marketing leverages the power of the internet to connect with potential customers.

Key Components of Digital Marketing

Search Engine Optimization (SEO): SEO involves optimizing your website and content to rank higher in search engine results. This organic traffic source is critical for visibility and long-term online success.

Content Marketing: Content is king in the digital realm. Creating valuable and relevant content helps attract and engage your audience. Blog posts, videos, infographics, and podcasts all fall under this category.

Social Media Marketing: Utilizing platforms like Facebook, Instagram, Twitter, and LinkedIn to connect with your audience, promote your brand, and drive traffic to your website.

Email Marketing: Sending targeted emails to a list of subscribers can be an incredibly effective way to nurture leads and maintain customer relationships.

Pay-Per-Click (PPC) Advertising: PPC campaigns involve paying a fee each time someone clicks on your ad. Google Ads and Facebook Ads are popular PPC platforms.

Affiliate Marketing: Partnering with individuals or organizations to promote your products or services in exchange for a commission on sales generated through their efforts.

Influencer Marketing: Collaborating with influencers in your niche to reach their dedicated followers and build credibility.

Analytics and Data Analysis: Collecting and analyzing data from various digital marketing channels to understand user behavior and make informed decisions.

The Digital Marketing Funnel

A fundamental concept in digital marketing is the marketing funnel, which represents the customer's journey from awareness to purchase. The funnel consists of three main stages:

Top of the Funnel (TOFU): This is the awareness stage, where potential customers become aware of your brand or product. Content like blog posts and social media posts can attract users at this stage.

Middle of the Funnel (MOFU): At this stage, users are considering their options and researching more in-depth. Guides, case studies, and email newsletters can nurture leads in the middle of the funnel.

Bottom of the Funnel (BOFU): This is the decision stage, where users are ready to make a purchase. Product demos, customer reviews, and targeted offers are essential at this point.

Crafting Your Digital Marketing Strategy

To succeed in digital marketing, you must develop a well-thought-out strategy. Here's a simplified step-by-step process:

Set Clear Goals: Define what you want to achieve with your digital marketing efforts, whether it's increasing website traffic, generating leads, or boosting sales.

Know Your Audience: Understand your target audience's demographics, interests, and pain points to create content and campaigns that resonate with them.

Choose the Right Channels: Select the digital marketing channels that align with your goals and where your audience spends their time.

Create Compelling Content: Develop high-quality, engaging content that addresses your audience's needs and interests.

Implement SEO Best Practices: Optimize your website and content for search engines to improve your organic visibility.

Leverage Paid Advertising: Use paid advertising campaigns strategically to complement your organic efforts.

Measure and Analyze: Continuously monitor your digital marketing performance using tools like Google Analytics and adjust your strategy based on data insights.

Iterate and Improve: Digital marketing is an ongoing process. Regularly review and refine your strategy to stay competitive and relevant.

Conclusion

Digital marketing is a dynamic and ever-evolving field that offers incredible opportunities for businesses and marketers. By understanding its fundamentals, you can harness the power of the internet to connect with your target audience, build brand awareness, and drive growth. Stay tuned to explore more advanced digital marketing concepts and strategies as you embark on your journey to online success.

[cheentiofficial]

How Los Angeles SEO Can Propel Your Business to Success

In the bustling city of Los Angeles, where businesses are as diverse as its population, standing out online is no small feat. The digital marketplace is crowded, and the competition is fierce. That's where Los Angeles SEO comes into play—a powerful tool that can help your business rise above the noise and capture the attention of your target audience.

What is Los Angeles SEO?

Los Angeles SEO (Search Engine Optimization) refers to the strategies and techniques used to improve a website's visibility in search engine results pages (SERPs) specifically for businesses operating in the Los Angeles area. By optimizing your website for relevant keywords and phrases, you can attract more organic traffic, increase brand awareness, and ultimately drive more conversions.

SEO is not just about getting to the top of Google's rankings; it's about staying there. With the ever-changing algorithms and increasing competition, a well-executed SEO strategy can make all the difference in maintaining a strong online presence.

Why is Los Angeles SEO Crucial for Your Business?

Targeted Traffic: Los Angeles is a massive market with millions of potential customers. However, not all traffic is created equal. Los Angeles SEO allows you to target specific demographics and areas, ensuring that the visitors to your site are genuinely interested in your products or services.

Local Competition: In a city as competitive as Los Angeles, local businesses need every edge they can get. SEO helps you outrank your local competitors by making your website more relevant and accessible to potential customers.

Brand Credibility: High rankings in search results are often associated with credibility. When your business appears at the top of search results, customers are more likely to trust your brand. This trust translates into higher click-through rates and conversions.

Cost-Effective Marketing: Compared to traditional advertising methods, SEO is highly cost-effective. It targets users who are actively searching for your products or services, leading to higher conversion rates. Plus, once you've established a strong online presence, the ongoing maintenance costs are relatively low.

Key Strategies for Successful Los Angeles SEO

Local Keyword Research: Understanding the search behavior of your local audience is crucial. Incorporate keywords that are relevant to Los Angeles and your specific industry. Tools like Google Keyword Planner can help you identify high-traffic keywords.

Optimize for Mobile: With a significant portion of searches coming from mobile devices, ensuring your website is mobile-friendly is essential. Google prioritizes mobile-responsive sites, so optimizing your site for mobile users can boost your rankings.

Local Listings and Reviews: Claiming and optimizing your Google My Business listing is a must for local SEO. Encourage satisfied customers to leave positive reviews, as these can significantly impact your local search rankings.

Quality Content: Regularly updating your website with high-quality, relevant content helps attract and retain visitors. Blog posts, articles, and other content that address local concerns or interests can establish your authority in the Los Angeles market.

Partner with Cheenti for Los Angeles SEO Success

Navigating the complexities of Los Angeles SEO can be challenging, but you don’t have to do it alone. At Cheenti, we specialize in helping businesses like yours achieve digital success through tailored SEO strategies. Our team of experts understands the unique challenges of the Los Angeles market and can craft a strategy that drives results.

Whether you're a small business looking to make a mark or a large corporation aiming to maintain your dominance, Cheenti has the tools and expertise to help you achieve your goals. Contact us today to start your journey to the top of the search results and unlock the full potential of Los Angeles SEO.

[growersmarketing01]

The Ultimate Guide to Cannabis Digital Marketing Services

Introduction

In the rapidly evolving cannabis industry, digital marketing has become a crucial tool for businesses looking to reach and engage their target audience. As the legal landscape continues to shift and consumer preferences evolve, cannabis companies must adapt their marketing strategies to stay competitive and effectively promote their products or services.

This comprehensive guide will provide you with a detailed overview of the various digital marketing services available for cannabis businesses, as well as best practices and strategies for implementing them successfully. From search engine optimization (SEO) and social media marketing to email campaigns and content creation, we'll explore the key elements of a well-rounded digital marketing plan tailored to the unique needs of the cannabis industry.

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of optimizing your website and online content to improve its visibility and ranking in search engine results. In the cannabis industry, effective SEO can be particularly challenging due to the complex regulatory landscape and restrictions on certain keywords or content.

To ensure your cannabis business is found by potential customers, it's essential to focus on strategic keyword research, on-page optimization, and the creation of high-quality, informative content. This may include optimizing your website's structure, meta tags, and image alt text, as well as developing a content marketing strategy that addresses the specific interests and pain points of your target audience.

Social Media Marketing

Social media platforms have become a powerful tool for cannabis businesses to connect with their customers, build brand awareness, and drive engagement. However, navigating the social media landscape can be tricky, as many platforms have strict policies and guidelines regarding the promotion of cannabis-related products and services.

Successful social media marketing for cannabis companies often involves a nuanced approach, focusing on storytelling, educational content, and building a strong community. This may include leveraging influencer partnerships, creating visually engaging content, and actively engaging with your followers to foster meaningful interactions.

Email Marketing

Email marketing remains a highly effective way for cannabis businesses to stay in touch with their customers, promote new products or services, and encourage repeat business. By building a permission-based email list and crafting compelling, personalized messages, you can effectively reach your target audience and drive conversions.

Effective email marketing strategies for the cannabis industry may include welcome sequences, segmented newsletters, promotional campaigns, and automated workflows. It's crucial to adhere to all relevant regulations and privacy laws, as well as to continually test and optimize your email content and campaign performance.

Content Creation and Marketing

High-quality, informative content is a cornerstone of any successful digital marketing strategy in the cannabis industry. By creating valuable, engaging content that addresses your audience's needs and interests, you can establish your business as a trusted authority, improve your search engine rankings, and foster deeper connections with your customers.

Content creation for cannabis businesses may include blog posts, educational guides, product descriptions, videos, infographics, and social media posts. It's important to ensure that your content is not only informative but also visually appealing and optimized for search engines and social media platforms.

Paid Advertising

While organic marketing strategies are essential, many cannabis businesses also leverage paid advertising to reach a wider audience and drive tangible results. This may include platforms such as social media advertising, search engine marketing (SEM), and display advertising.

Navigating the complexities of paid advertising in the cannabis industry requires a nuanced approach, as many platforms have strict policies and restrictions on the promotion of cannabis-related products and services. It's crucial to stay up-to-date on the latest regulations and best practices, as well as to continuously test and optimize your campaigns to ensure the best possible return on investment (ROI).

Analytics and Tracking

Effective digital marketing for cannabis businesses requires a data-driven approach, with a strong emphasis on analytics and tracking. By closely monitoring the performance of your various marketing efforts, you can gain valuable insights into your target audience, optimize your campaigns, and make informed decisions about the allocation of your marketing resources.

This may include tracking key metrics such as website traffic, lead generation, conversion rates, and customer engagement across various digital channels. By leveraging tools like Google Analytics, social media analytics, and email marketing platforms, you can gain a comprehensive understanding of your marketing performance and make data-driven adjustments to your strategy.

Reputation Management

In the cannabis industry, where public perception and trust are crucial, effective reputation management is essential for maintaining a positive brand image and building long-term customer loyalty. This may involve monitoring and responding to online reviews, managing your brand's online presence, and proactively addressing any negative sentiments or misinformation.

By implementing a comprehensive reputation management strategy, you can protect your brand's reputation, address customer concerns in a timely and transparent manner, and ultimately build a stronger, more trustworthy relationship with your target audience.

Compliance and Regulations

Cannabis businesses must navigate a complex and ever-evolving regulatory landscape, which can significantly impact their digital marketing efforts. It's crucial to stay up-to-date on the latest laws and regulations governing the promotion and advertising of cannabis-related products and services, both at the state and federal level.

This may include adhering to guidelines on the use of certain keywords, claims, or imagery, as well as ensuring that all marketing materials are compliant with relevant regulations. By working closely with legal and compliance experts, cannabis businesses can develop digital marketing strategies that effectively reach their target audience while remaining within the boundaries of the law.

Conclusion

In the rapidly evolving cannabis digital marketing service has emerged as a critical component of a successful business strategy. By leveraging a range of digital marketing services, cannabis companies can effectively reach and engage their target audience, build brand awareness, and drive tangible results.

From search engine optimization and social media marketing to email campaigns and content creation, this guide has provided a comprehensive overview of the key elements of a well-rounded digital marketing plan for cannabis businesses. By staying ahead of the curve, embracing data-driven decision-making, and maintaining a strong focus on compliance and reputation management, cannabis companies can position themselves for long-term success in the ever-changing digital landscape.

[techvidyas-blog]

The Ultimate Guide to SEO Services: Boosting Your Online Presence

In the digital age, visibility is everything. Whether you're a small business owner, a marketer, or an entrepreneur, having a strong online presence can make or break your success. This is where SEO services come into play. SEO, or Search Engine Optimization, is the practice of enhancing your website to improve its visibility on search engines like Google. Let's dive into the world of SEO services and how they can help you achieve your business goals.

#### What Are SEO Services?

SEO services encompass a variety of strategies and techniques designed to increase the quantity and quality of traffic to your website through organic search engine results. The ultimate goal is to rank higher on search engine result pages (SERPs), thereby attracting more potential customers.

#### Key Components of SEO Services

1. **Keyword Research and Analysis**:

   - Identifying the right keywords is crucial. These are the terms and phrases that potential customers are likely to use when searching for products or services like yours. SEO professionals use tools and techniques to discover high-traffic, low-competition keywords to target.

2. **On-Page SEO**:

   - This involves optimizing individual web pages to rank higher and earn more relevant traffic. Key on-page SEO strategies include optimizing meta tags, header tags, images, and URLs. It also involves improving the content quality, ensuring it is engaging, informative, and relevant to the target audience.

3. **Off-Page SEO**:

   - Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages. This includes building backlinks, social media marketing, and influencer outreach. High-quality backlinks from reputable sites can significantly improve your site's authority and credibility.

4. **Technical SEO**:

   - Technical SEO involves optimizing the infrastructure of your website to make it easier for search engines to crawl and index your site. This includes improving site speed, mobile-friendliness, site architecture, and ensuring a secure HTTPS connection.

5. **Content Creation and Marketing**:

   - High-quality, relevant content is at the heart of SEO. Content marketing strategies include blog posts, articles, videos, infographics, and more. Regularly updating your site with fresh content can attract and retain a clearly defined audience.

6. **Local SEO**:

   - For businesses that operate on a local level, optimizing for local search is essential. This includes optimizing your Google My Business profile, getting reviews, and ensuring your name, address, and phone number (NAP) are consistent across all online platforms.

7. **Analytics and Reporting**:

   - Continuous monitoring and analyzing the performance of your SEO efforts is crucial. SEO services include setting up analytics tools, tracking key performance indicators (KPIs), and providing regular reports to understand what is working and what needs improvement.

#### Benefits of SEO Services

1. **Increased Visibility and Traffic**:

   - By improving your search engine rankings, SEO services help increase the visibility of your website, leading to more organic traffic.

2. **Higher ROI**:

   - Compared to traditional advertising, SEO offers a higher return on investment. It targets users who are actively searching for products or services like yours, resulting in higher conversion rates.

3. **Builds Credibility and Trust**:

   - A higher ranking on SERPs signals to users that your site is a credible source. SEO services help establish your brand as an authority in your industry.

4. **Better User Experience**:

   - SEO isn't just about search engines; it's about creating a better user experience. Fast, mobile-friendly websites with high-quality content ensure users have a positive interaction with your brand.

5. **Long-Term Strategy**:

   - While SEO requires time and effort, the results are long-lasting. Unlike paid advertising, the benefits of SEO compound over time, leading to sustained growth.

#### Choosing the Right SEO Service Provider

Selecting the right SEO service provider is crucial for your success. Here are some tips:

1. **Experience and Expertise**:

   - Look for providers with a proven track record and experience in your industry.

2. **Customized Strategies**:

   - A one-size-fits-all approach doesn’t work in SEO. Ensure the provider offers customized strategies tailored to your specific needs.

3. **Transparency**:

   - A good SEO service provider should be transparent about their methods and provide regular, detailed reports.

4. **Ethical Practices**:

   - Avoid providers that use black-hat SEO techniques, which can result in penalties from search engines. Ensure they follow ethical, white-hat practices.

[flowcganger]

digital marketing company in ganganagar

FlowChanger Academy is a prominent digital marketing agency and training institute based in Sri Ganganagar. Since its inception in 2020, FlowChanger has been at the forefront of providing comprehensive training in the field of digital marketing, empowering students with cutting-edge skills and knowledge to excel in the dynamic digital landscape. With a strong commitment to excellence, the academy has successfully trained over 5,000 students, creating a pool of proficient digital marketers.

One of FlowChanger Academy’s core strengths is its expert team of trainers, who possess deep expertise in various technological fields. Their wealth of knowledge and industry experience enables them to deliver high-quality education, helping students acquire new skills and stay abreast of the latest industry trends.

About Flowchanger Best Digital Marketing Academy In Sri Ganganagar Our Flourishing Journey Over The Last 7 Years Pradeep Verma a Digital Marketer laid the Foundation of Flowchanger in Sri Ganganagar as a Digital Marketing Company.Expanded the Service Portfolio with WordPress, and SEO. Launched Classroom Training on YoutubeMarketing and Blogging.Worked on 200+ Projects. Expanded to Include Training Division Introduced Classroom based SMM and Facebook AD for Students.There was High Demand for More Courses. That’s When we Introduced Training for Digital Marketing.

Flow Changer Digital Marketing Agency Based Academy At Flowchanger Academy, we don’t just teach digital marketing; we immerse you in real-world scenarios, simulating an agency environment for hands-on learning. Our academy bridges the gap between theory and practice, ensuring our students emerge as proficient digital marketers.

The course offers you: You will be on your way to not only building a great career but also starting your agency.

Syllabus

Social Media Marketing Graphics Designing Google/FB Ads Search Engine Optimization Website Designing Trainer: Pardeep Verma

Placements

100% Placement Assistance

Contact Details

Phone No.: 8005764256 Email ID: flowchangeracademy@gmail.com Website: https://flowchangeracademy.com/ Address: 103, Vrindavan Vihar, Gagan Path, opp. Bihani Children’s Academy, Sri Ganganagar, Rajasthan 335001 Learn Digital Marketing With Flowchanger Academy Only. Trusted by Learners:Many students in India prefer us above all others. Learners are interested in our support system and training quality.

Expert TrainersYou will learn digital marketing from knowledgeable instructors with at least ten years of expertise. We constantly guarantee top-notch instruction.

Completely Practical-Oriented:Developing a skill like digital marketing takes a lot of work. With frequent assignments, tests, and projects, we provide 100% practical training for that.

Online & Offline:BatchesJoining our live training sessions will allow you to advance your skills from anywhere. Additionally, we offer digitalized and rigorous classroom instruction in Sri Ganganagar.

Hands-On Live Projects:You’ll use business accounts, legitimate websites (no dummy ones), all the standard digital marketing techniques, and premium tools.

Free Access to Premium Resources:You will have access to several premium tools and resources for SEO, SMM, ads, blogging, and more during the program.

Who Should Learn Digital Marketing With Flowchanger. Are you looking to expand your knowledge digital marketing With Flowchanger in Sri Ganganagar You can learn the art and science of digital marketing by using FlowChanger, so there’s no need to search any farther. FlowChanger is a premier digital marketing agency and training centre committed to providing businesses and individuals with innovative approaches and methods. Let’s explore the reasons that selecting FlowChanger for your digital marketing training is the best course of action.

College Student:Learn in-demand Digital Marketing skills to start defining your career while still in Education.

Graduate:It’s time for you to advance your skills, get ready for a promising future, and launch a digital marketing profession.

College Dropout/Job Seeker/Housewife:Uncertain of your preferred profession? a lack of work? Learn digital marketing with us to land your first job right away.

Freelancer:Digital marketing is currently the most lucrative talent for freelancers, whether you are already one or aspire to be.

Marketing/Sales Professional:Today, Digital Marketing expertise is essential for substantial income and growth in sales and marketing.

Business Implementing strategic digital marketing techniques accelerates your company’s growthLooking to Switch CareerUnhappy with your job? Switch to digital marketing, a rewarding career choice.

Extensive Curriculum:We provide the most extensive digital marketing courses in Sri Ganganagar at FlowChanger. Numerous important subjects are included in our curriculum, such as Facebook Ads, website design, SEO (Search Engine Optimization), social media management, and much more. Regardless of your

FlowChanger is a Top Digital marketing Courses and educational institution. In Sri Ganganagar’s dynamic environment, are you looking to expand your knowledge of digital marketing.You’ve found the right place to learn the art and science of digital marketing: FlowChanger. Our courses are designed for marketers of all levels, whether they are novices seeking to establish a strong foundation or seasoned professionals seeking to hone their craft.

Proficiency Faculty:With years of practical expertise in digital marketing, our instructors are leaders in the business. They guarantee that you get the most current and pertinent material by bringing their practical knowledge and real-world views into the classroom. Our teachers love what they do and are committed to assisting you in becoming successful in the field of digital marketing.

Flexible Learning Options: We are aware that every person has a unique schedule and preferred method of learning. To meet your needs, we provide both offline and online classes. We can cater to your preference for the engaging experience of a typical classroom setting or the ease of learning from home. With live sessions, interactive tests, and on-demand access to course materials, our online programs offer a dynamic learning environment that works with your schedule.

Modern Facilities: FlowChanger offers modern facilities with the newest amenities and technology to improve your educational experience. Our rooms are roomy, cosy, and ideal for concentrated study. Additionally, we give you access to state-of-the-art tools and software utilised in the digital marketing sector so you may obtain real-world experience and develop useful skills that

Individualised Support and Attention: Personalised attention are given top priority at FlowChanger, in contrast to big institutions where you could feel lost in the throng. To make sure that every student has enough opportunities for interaction and feedback, we maintain small class sizes. Our instructors are here to help you at every stage, whether you have inquiries concerning the course materials or require direction on a particular assignment.

Industry Acclaim: With a successful track record, FlowChanger is well-known as Sri Ganganagar’s top digital marketing academy. Thanks to the information and abilities they gained while working with us, our alumni have gone on to accomplish outstanding success in their jobs. By selecting FlowChanger, you are joining a community rather than merely signing up for a course.

a group of dedicated students and professionals dedicated to excellence in the field.

Flowchanger Digital Marketing Academy Courses Key Points

Batch starting Timings: 10:00 am -6:00 pm (Monday – Saturday). Duration: 6 Months. Complete Practical Course. 6 Months Course – Monday to Saturday (2 hours Daily). Get Certified by our Agency. Tasks and Assignments during each Topic based on Practical Projects and Scenarios. 1- Day Demo Class. Limited Seats Agency Expert Trainer – Pardeep Sir (7 Yrs Experience). Note: Only Selected Students will be taken into the course. There is a private Whatsapp group with batchmates.Graphic Design Essentials: Explore the principles of design, typography, colour theory, and layout to create visually stunning graphics for print and digital media. Website Designing Mastery: Learn to create stunning websites using HTML, CSS, and WordPress, with emphasis on user experience and responsive design.

Social Media Marketing Strategies: Dive into platforms like Facebook, Instagram, and Twitter, discovering effective content creation, audience engagement, and advertising tactics.

Facebook Ads Mastery: Harness the power of Facebook advertising with in-depth courses covering ad creation, targeting, optimization, and analytics.

SEO Fundamentals: Understand the intricacies of search engine optimization, from keyword research and on-page optimization to link building and SEO analytics.

Content Marketing Excellence: Craft compelling content strategies, including blogging, video marketing, and storytelling techniques to attract and retain audiences.

Email Marketing Essentials: Learn to create impactful email campaigns, master segmentation, automation, and analytics for maximum engagement and conversion. Unlock your digital marketing potential with our comprehensive courses designed to elevate your skills and career prospects in the ever-evolving digital landscape.

FlowChanger: Why Select It? Institute Duration Fees Live Projects Assignments Internship Placement Refund Policy Reviews Flow Changer Academy 6 Months – ✅ ✅ ✅ (100% Job Guarantee) 5☆ (33) Webtechnomics 3 months – – (100% Job Guarantee) 4.8☆ (16) The Web Destiny 3 Months – (100% Job Guarantee) 4.9☆ (19) Your one-stop shop for excellent digital marketing training and services in Sri Ganganagar is FlowChanger. Why you ought to pick us is as follows:

Expertise: Digital marketing is our specialty at FlowChanger. We can help you with social media services to increase your online visibility or with our courses to teach you the ins and outs of digital marketing.

All-inclusive Courses: Our courses cover every aspect of digital marketing, from social media management to website design, and everything in between. You can select the learning style that works best for you from our selection of both online and offline classes.

Tailored Services: We customise our offerings to match your particular requirements because we recognize that every business is different. Regardless of whether you’reNo matter how big or small your business is, we can assist you in reaching your digital marketing objectives.

Positive Testimonials: We don’t simply take our word for it; our happy customers do the talking! You may rely on FlowChanger to produce outcomes because of its excellent ratings from companies all across Sri Ganganagar.

To grow your business to new heights, use FlowChanger for all of your digital marketing needs!

In summary, FlowChanger is the only place to go if you’re searching for the best digital marketing courses in Sri Ganganagar. We give everything you need to thrive in today’s cutthroat economy, including a comprehensive curriculum, knowledgeable instructors, flexible learning alternatives, cutting-edge facilities, individualised attention, and industry recognition. Come explore FlowChanger’s digital potential with us.

Make the first move toward a fulfilling career in digital marketing by getting in touch with us right now to find out more!

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Digital marketing for real estate and real estate digital marketing agency

The real estate landscape has undergone a profound transformation, and the adoption of digital marketing strategies has become paramount for success in this dynamic industry. Whether you're a real estate professional looking to elevate your personal brand or a brokerage seeking comprehensive online visibility, understanding the nuances of digital marketing is crucial. In this article, we explore the landscape of digital marketing for real estate and the pivotal role played by real estate digital marketing agencies.

The Digital Shift in Real Estate Marketing:

Traditionally rooted in physical interactions and traditional advertising, the real estate sector has embraced the digital era with open arms. Homebuyers and sellers now turn to online platforms, search engines, and social media to explore property listings, conduct research, and connect with real estate professionals. This paradigm shift necessitates a strategic approach to digital marketing to thrive in the competitive and ever-evolving online marketplace.

Digital Marketing for Real Estate: Key Strategies:

Search Engine Optimization (SEO):

Optimize website content with relevant keywords to improve search engine rankings.

Leverage long-tail keywords to capture niche markets.

Ensure mobile-friendliness for better search visibility.

Content Marketing:

Develop high-quality, informative content that addresses the needs and concerns of your target audience.

Utilize blog posts, articles, and video content to showcase expertise and engage with potential clients.

Showcase property listings with compelling descriptions and visuals.

Social Media Engagement:

Establish a robust presence on social media platforms like Facebook, Instagram, and Twitter.

Share visually appealing content, including property images, virtual tours, and market insights.

Engage with the audience through comments, messages, and community-building initiatives.

Email Marketing:

Build and nurture an email list of potential clients and leads.

Send regular newsletters with updates on new listings, market trends, and relevant industry information.

Personalize email campaigns for targeted communication.

Pay-Per-Click (PPC) Advertising:

Use Google Ads or other PPC platforms to bid on relevant keywords.

Create compelling ad copy that directs users to specific property listings or landing pages.

Monitor and adjust campaigns based on performance metrics.

Website Optimization:

Ensure a user-friendly website interface with easy navigation.

Implement clear calls-to-action (CTAs) on landing pages.

Optimize property listing pages for optimal user experience.

Real Estate Digital Marketing Agencies: Catalysts for Success:

While individual real estate professionals can implement digital marketing strategies independently, the complexity and competitiveness of the digital landscape often necessitate the expertise of specialized agencies. Real estate digital marketing agencies play a pivotal role in crafting and executing comprehensive strategies tailored to the unique needs of the industry.

Services Offered by Real Estate Digital Marketing Agencies:

Search Engine Optimization (SEO):

In-depth keyword research and analysis.

On-page and off-page SEO optimizations.

Regular monitoring and adjustments based on algorithm changes.

Social Media Management:

Development and implementation of social media strategies.

Content creation and scheduling for consistent engagement.

Social media advertising campaigns.

Content Creation:

High-quality content creation for websites, blogs, and social media.

Visual content development, including images, videos, and infographics.

Copywriting for property listings and promotional materials.

Email Marketing Campaigns:

Designing and executing targeted email marketing campaigns.

Building and segmenting email lists for personalized communication.

Analyzing campaign performance and making data-driven adjustments.

Pay-Per-Click (PPC) Advertising:

Strategic bidding on keywords for optimal visibility.

Ad copy creation and A/B testing for effectiveness.

Continuous monitoring and optimization of PPC campaigns.

Analytics and Reporting:

Utilization of analytics tools to track website performance.

Regular reporting on key performance indicators (KPIs).

Data-driven insights for ongoing strategy refinement.

Conclusion: Navigating Success in the Digital Real Estate Sphere:

In conclusion, the integration of digital marketing strategies in the real estate industry is no longer an option; it is a necessity for sustained success. Whether professionals choose to navigate the digital landscape independently or enlist the expertise of real estate digital marketing agencies, the key lies in adapting to the ever-evolving online marketplace.

By leveraging SEO, content marketing, social media, and other digital tools, real estate professionals can create a powerful online presence, attract potential clients, and stay ahead of the competition. Real estate digital marketing agencies, with their specialized knowledge and tailored strategies, serve as invaluable partners in this journey, ensuring that professionals maximize their reach, engage their audience, and achieve success in the digital era of real estate marketing. The future belongs to those who embrace the opportunities presented by the digital horizon and navigate them with strategic precision.

[jacksandy28]

The Future of Digital Advertising: Navigating the Ever-Changing Landscape of Search Engine Marketing

In the fast-paced world of digital advertising, staying ahead of the curve is crucial for businesses looking to maximize their online presence. With search engine marketing (SEM) being a driving force behind online success, it's essential to understand and adapt to the ever-changing landscape of this dynamic field. In this comprehensive guide, we, as experienced SEO and copywriting experts, will explore the future of digital advertising and provide you with invaluable insights to outrank the competition and excel in the realm of search engine marketing.

Understanding the Evolution of SEM

Search Engine Marketing (SEM) has evolved significantly over the years. What started as a simple concept of bidding on keywords to appear in search results has become a complex and multifaceted marketing strategy. SEM now encompasses various elements, including pay-per-click (PPC) advertising, search engine optimization (SEO), display advertising, and social media advertising. To succeed in this rapidly changing landscape, businesses must adapt to these key components.

Embracing AI and Machine Learning

The integration of artificial intelligence (AI) and machine learning into SEM has revolutionized the way businesses advertise online. These technologies allow for more targeted and personalized advertising, optimizing campaigns for better results. Leveraging AI and machine learning can lead to higher click-through rates, improved ad relevance, and increased ROI.

Voice Search and the Rise of Mobile

With the proliferation of smartphones and smart home devices, voice search has become a game-changer in SEM. Consumers are now using voice-activated assistants like Siri and Alexa to search for information, products, and services. To stay competitive, businesses need to optimize their content for voice search, ensuring that it's conversational and caters to the unique way people speak and ask questions.

The Power of Quality Content

One undeniable constant in the world of digital advertising is the importance of quality content. Well-crafted, informative, and engaging content not only attracts visitors but also keeps them coming back for more. Here's how you can harness the power of quality content to outrank your competitors:

Keyword Research and Optimization

Effective keyword research is the cornerstone of any successful SEM strategy. We, as experienced professionals, understand the significance of selecting the right keywords that align with your business objectives. We meticulously research and optimize your content to ensure it ranks high on search engine results pages (SERPs).

Engaging Blog Posts and Articles

Publishing engaging and informative blog posts and articles is an excellent way to boost your SEO efforts. We have the expertise to create well-researched, thought-provoking content that not only educates your audience but also positions your brand as an industry leader. Our content is designed to engage, inform, and inspire your readers.

The Impact of Visual Content

In a visually-oriented world, the inclusion of compelling visual elements can make a significant difference. We know the power of images, infographics, and videos in conveying your message effectively. Our team excels in creating visually appealing content that captivates your audience, leading to higher engagement and conversions.

Harnessing the Potential of Social Media

Social media platforms have evolved into powerful marketing tools. As part of our comprehensive strategy, we utilize the following techniques to enhance your presence on social media:

Influencer Marketing

Influencers have the ability to sway consumer opinions and behavior. We identify suitable influencers in your niche, collaborate with them, and develop campaigns that leverage their reach to promote your brand effectively.

Targeted Advertising

To ensure you're reaching the right audience, we employ targeted advertising on platforms like Facebook, Instagram, and Twitter. Our approach maximizes your ROI by directing your ads to users who are most likely to convert.

Analyzing Metrics and Data

Our data-driven approach involves monitoring and analyzing metrics to gauge the effectiveness of your social media campaigns. We regularly assess campaign performance, refine strategies, and adjust our tactics to achieve optimal results.

Staying Ahead with Remarketing

Remarketing is a valuable tool in SEM, allowing you to re-engage with users who have previously visited your website. We implement effective remarketing strategies to ensure that your brand stays top of mind for potential customers. Our approach includes:

Tailored Ad Content

We create personalized ad content that caters to the specific interests and behaviors of users who have interacted with your website. This personalized touch increases the chances of conversion.

Frequency Capping

Our team carefully manages the frequency of your ads to avoid overwhelming users. This balance ensures that your brand remains visible without becoming intrusive.

Cross-Platform Remarketing

We employ cross-platform remarketing to reach users across various online touchpoints, including websites, social media, and email. This comprehensive approach maximizes the chances of re-engaging potential customers.

 1. Shifting Algorithms:

Algorithm Updates and Their Impact: Discuss how search engine algorithms are regularly updated to enhance user experience. Explain the consequences of these updates for digital advertisers and offer strategies to adapt.

The Rise of User Intent: Explore how modern algorithms focus on understanding user intent rather than just keywords. Explain how advertisers can align their content and advertising strategies with these changes.

Mobile-First Indexing: Describe Google's move toward mobile-first indexing and how this shift affects the ranking of websites. Discuss the importance of mobile optimization for SEM.

Local Search and SEO: Explain how algorithms consider the user's location and emphasize local search results. Offer insights into how businesses can optimize their digital advertising for local SEO.

Content Quality and RankBrain: Discuss the significance of high-quality, relevant content and how Google's RankBrain algorithm prioritizes it. Provide tips for crafting content that aligns with RankBrain's objectives.

2. Mobile and Voice Search:

Mobile Optimization: Provide an in-depth analysis of the growing usage of mobile devices for online searches and shopping. Discuss responsive design, mobile apps, and mobile advertising strategies.

Voice Search Trends: Explore the rise of voice-activated virtual assistants and their impact on search behavior. Share insights on optimizing content for voice search.

Structured Data Markup: Explain the importance of structured data for mobile and voice search. Describe how it enhances the visibility of content in rich snippets and featured snippets.

Local Mobile Search: Discuss how mobile users often search for local businesses and services. Offer strategies for local businesses to maximize their visibility in mobile search results.

Accelerated Mobile Pages (AMP): Detail the AMP project and how it accelerates page loading on mobile devices. Discuss the benefits of AMP for SEO and SEM.

3. Data Privacy and User Consent:

The Impact of GDPR and CCPA: Explain how data privacy regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) affect digital advertising. Discuss the need for obtaining user consent.

User Consent Mechanisms: Provide information about obtaining user consent for data collection and personalized advertising. Discuss various consent mechanisms and their implications for advertisers.

Data Anonymization: Describe the practice of data anonymization and its role in maintaining user privacy. Explain how advertisers can balance data collection with privacy concerns.

Transparency in Data Usage: Discuss the importance of transparency in how user data is collected and utilized. Highlight the benefits of transparent data practices for trust-building in digital advertising.

Regulatory Compliance and Penalties: Explain the potential consequences of non-compliance with data privacy regulations. Discuss the fines and penalties associated with data misuse.

4. Artificial Intelligence and Machine Learning:

Understanding AI and Machine Learning in SEM: Provide a comprehensive overview of how AI and machine learning are transforming SEM. Explain the fundamental concepts and applications.

Ad Targeting and Personalization: Describe how AI and machine learning enable precise ad targeting and personalization. Discuss the advantages of serving ads based on user behavior and preferences.

Dynamic Ads and Real-Time Bidding: Explain how AI-driven dynamic ads and real-time bidding systems work. Offer insights into how these technologies optimize ad campaigns.

Predictive Analytics: Discuss the role of predictive analytics in SEM. Explain how it helps advertisers anticipate trends, customer behavior, and optimize ad budgets.

AI in Content Generation: Explore AI's role in content creation and curation. Discuss the use of AI-powered tools for generating high-quality content at scale.

5. Content and Creativity:

The Role of Content in SEM: Discuss the enduring importance of content in SEM strategies. Explain how well-crafted content improves search rankings and user engagement.

Video Content and Engagement: Explore the growth of video content in digital advertising. Discuss the rise of video marketing and its impact on user engagement.

Interactive Content: Describe the effectiveness of interactive content, such as quizzes, polls, and surveys, in engaging users and collecting valuable data.

Storytelling in Advertising: Explain the power of storytelling in creating emotional connections with the audience. Provide examples of successful storytelling in digital advertising.

User-Generated Content: Discuss the benefits of user-generated content in SEM. Explain how businesses can encourage and leverage user-generated content in their campaigns.

The Future of SEM is Here

The future of digital advertising is an ever-evolving landscape, driven by technology and consumer behavior. To succeed in this dynamic environment, you need a comprehensive approach that embraces emerging trends and leverages the power of quality content, social media, and remarketing. As seasoned SEO and copywriting experts, we are committed to helping you outrank the competition and achieve your SEM goals. Stay ahead of the curve and secure your place at the forefront of digital advertising.

For More Information Visit

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Freelancers are available here for all types of work. all marketing efforts that use an electronic device or the internet If you want to do project base work by hiring an online freelancer for all types of business work, then call now on the number given below

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Importance of SEO for eCommerce Website

No other industry in this world is increasing at this rate. If you own an e-commerce website and clocking an average growth of 20 percent per annum then this is the right time for you to meet the best SEO Company, it is true that you have a presence on internet but still you are losing the advantage of “Place” in the world of “the internet real estate”

Top Reasons to Choose SEO for eCommerce Website

SEO Can Convert Your E-Commerce Website Into A Happening Place

First Three Pages Are The Prime Location

There Is A Game Beyond The Words As Well

How Else Do You Expect Someone To Find You?

Here enters SEO

Because Your Target Market’s Online

SEO and SMM are inevitable

It’s All About Numbers When it Comes to E-commerce

SEO Vs. Paid Adv

Because Staying in Google’s Good Books is Mighty Important

Separate yourself from an average

Spreading the Word Both Literally and Metaphorically

 1) SEO Can Convert Your E-Commerce Website Into A Happening Place

An average dictionary of English language carries more than 86000 words; each combination of words can give rise to a keyword. Now see the expansion of real estate created by search engines, we have umpteen possibilities waiting to unleash themselves.

Search Engine optimization or SEO is a process that makes sure your presence in WWW real estate. If your web page flashes right kind of keywords and promising content, then you always have this chance to improve your rankings and attract more money on your web page.

 2) First Three Pages Are The Prime Location

It means that if somebody searches for the product category in which you are dealing and your name is not present in the first three pages of search engine than 30 percent people will never reach to you because they will convert into business on first three pages. It is true that you are offering a better product at a competitive price; still, you will lose the battle because you were not visible.

 3) There Is A Game Beyond The Words As Well

We are emphasizing over professional players because when it comes to your ranking on a search engine than many other things like the type of your website, lack of “Speaking URL’s” or presence of too much duplicate content can bring you down in the race.

A sensible SEO firm can help you in all possible ways to score better. They can optimize your page and increase its usability. They can crease out many factors that can become a hindrance in the process of Ranking. So stop living in a recession and join the boom time in the world of World Wide Web.

 4) How Else Do You Expect Someone To Find You?

This is valid for all non-friends and non-family individuals who you can’t reach via word of mouth. You’re out there; you have an e-commerce business and you want to grow. What do you do next?

Do you start going berserk and all out on paid advertising on Google and Facebook? That’s like putting a bullet through your head. Given how competitive the industry is getting on a daily basis; taking the full-on ‘paid’ plunge will do you more damage than good.

 5) Here enters SEO

This is where SEO enters the fray, giving you credible answers to all your questions. SEO will help you soar in the rankings and allow you to capture the market from an unparalleled angle. Given the frantic smartphone age where everything is a simple Google search away, procuring a potent ecommerce SEO strategy is a foregone conclusion.

6) Because Your Target Market’s Online

 75% percent of internet use will be mobile in 2017, up slightly from 2016, as a growing number of consumers around the world access the web on smartphones and tablets, media buying agency Zenith forecasts.

No wonder SEO and SMO have become two basic yet very necessary terms these days. You just can’t exist without them if you have an e-commerce business. Not just for personal profiles; social media is for companies and brands alike.

7) SEO and SMM are inevitable

Often SEO and SMM are used in tandem to generate leads, improve sales, social listening and what not. SEO not only puts you on the map, but it allows you to reach to customers who matter. This is where it’s more specific and targeted in comparison to social media optimization.

8) It’s All About Numbers When it Comes to E-commerce

E-commerce is all about numbers at the end of the day. And when I say numbers I mean the total number of visitors, number of new sessions, number of subscriptions, number of returning visitors, new weekly sales, number of conversions and so much more.

9) SEO Vs. Paid Adv

You can indulge in paid advertising all day long, but it never guarantees results. And there’s only so much you can pay day in day out. SEO is a long term game, one which is gradual and consistent. However, once you get there, its business heaven quite literally.

There is no better source of targeted organic traffic in the world. Might not seem like it, but SEO is perhaps the most important facet in the e-commerce wheel.

Ever heard of local SEO? Yea, this is an important one too. Google’s constant optimization regime has brought forth local SEO wherein it showcases relevant local businesses to individuals in accordance with their real time location. 

10) Because Staying in Google’s Good Books is Mighty Important

Not in the interest of businesses; but so that customers across the world i.e. the general folk get the most fruitful results from their search strings. Google strives for Excellency to a cellular level, which is why it wants to showcase the best brands, the best products and the best experience.

11) Separate yourself from an average

Given the heat there is on online businesses because of rising competition, there has to be a benchmark; a barometer which separates you from every other average Joe out there. This is what SEO is all about!

It not only puts you higher up in the ranking for everyone to see; but puts you well and truly in the good books of Google, which is where you want to be. Google uses a variety of parameters to rank your website on the lines of SEO; all of which are important in one way or the other.

12) Spreading the Word Both Literally and Metaphorically

If you own an e-commerce website, you’ll probably have a blog as well, right? If no, then call your woocommerce experts right away to set up a blog on your ecommerce website as it is a big SEO and engagement pillar.

Good SEO helps you to spread your brand everywhere. Not even social media has such a big reach. If you’re impressed by the number of visitors Facebook gets on a daily basis; imagine the numbers Google generates. Hope this brings enough clarity.

For more details on our products and services, please feel free to visit us at: Search engine marketing, Internet Marketing Company, Best Online Marketing Company India, Online Marketing Company India, Online Marketing Companies India.

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How To Successfully Promote Your Business Online

How To Successfully Promote Your Business Online

If you want to promote your business online and generate more leads and more sales, stick around, because we’re going to show you exactly how to do it!

What you need is a Digital Marketing Strategy.

These days there’s no doubt about the power and influence the Internet can have on a business. In fact for many, if it wasn’t for clever online marketing, their businesses wouldn’t have grown at all.

Just like any business, in order to succeed and thrive online, a constant and steady flow of inbound traffic is required.

You need your marketing messages to be constantly seen by your target audience.

At any given time, there is already is a constant flow of people buying products and services similar to the ones that you’re selling.

Imagine standing beside a flowing river. That river is always flowing past you.

This is similar to the traffic that is flowing right now. People are shopping for products and services just like yours.

For successful growth online, you need to be able to access that flowing river. You need to tap into that traffic that already exists online.

The good news is that in a minute, we’re going to show you exactly how.

We’re going to reveal the three key elements of a successful digital marketing campaign, that if you employ, will see you catching as many fish as you can handle!

WHAT IS DIGITAL MARKETING?

Before we begin let’s first understand what we’re really talking about here. What actually is Digital Marketing?

If you have been thinking about growing your business online, then you have most likely learned that you need an online or digital marketing plan.

You’d be forgiven if you’ve wondered what that actually meant. Digital marketing can mean a lot of different things to a lot of different people.

But here is a very simple layman’s description of what digital marketing is.

Digital marketing is any online activity that assists in the promotion of a product or brand.

Simple huh?

Digital Marketing is a broad and often an umbrella term that actually describes a myriad of tactics and strategies that you can apply to achieve your overall marketing goals.

Back in the day – and we’re talking about 10 – 15 years ago, you just needed a decent website, a few keywords and that was it. You’d get traffic.

Nowadays, there is a lot more competition for that traffic.

Businesses are finding it harder to get seen online.

Businesses can no longer just throw up a website and tweak a few keywords. It’s more complicated than that now.

People are always using the Internet to search for solutions to the problems they have. So long as people use the Internet to research the products and services that they need, businesses likewise, will need an effective digital marketing strategy to reach out to them.

ANATOMY OF AN ONLINE MARKETING STRATEGY

So by now, you are probably wondering what exactly is involved in a digital marketing campaign?

Depending on who you speak to, it can cover an enormous array of digital tactics and strategies. To be fair, we couldn’t do justice to all of them within the timeframe we have available right now.

Rather, we are particularly going to focus on one strategy which also happens to be one of the most effective.

Sorry, we’re not going to be focusing on any interruption based strategies. Instead, the model we will be discussing is called “search based” digital marketing.

What Is Search Based Digital Marketing?

Search based digital marketing is a model that aims to present your marketing messages at the very time when your target audience is searching for them.

This actually enables you to capture your prospects at that exact time when they are performing their research, or when they are comparing similar products and services to yours, and of course when they’re ready to buy

Search based digital marketing is a favourite because it reaches out directly to the visitor at their exact moment in time when they’re searching for what you have.

It is more effective because they themselves have initiated it, rather than you forcing it upon them.

This works whenever they search for something relevant in your market.

We know that when they find your website, it can be either via a paid listing or an organic listing. But for this discussion, we will purely focus on what everyone wants – A free organic listing on Google.

Of course, they may find you after visiting another webpage or social site, which refers them to you.

But the real beauty of search-based digital marketing is that you can create specific messages that are tailored to the exact stage of their buying cycle.

So if somebody is searching to compare product A versus product B, you can actually reach out to those people at that specific moment. Then you can provide them with information that will help them at that time of their search.

The main goal of search-based digital marketing is to be there when they search. It is to be there at every stage of their buying cycle.

As a result, you’re not only going to add considerable value, but you’re also going to improve the relationship that they have with you and your brand.

In case you haven’t already guessed, one of the key elements of this search based model involves how well you rank on Google.

The content you produce to help your prospects needs to rank well on page one in order to capture their visit.

The process in which this occurs is often referred to as Search Engine Optimization or SEO for short. However, these days, Search Based Digital Marketing is a better description.

WEB MARKETING FOR LONG-TERM SUCCESS

A successful search-based digital marketing strategy requires three key elements to be successful.

But before we look at those, one of the most important things that we need to remember is that this whole strategy revolves attracting and acquiring traffic from search engines.

And before you can begin your strategy, you need to truly understand what you’re overarching goal or objective is.

Do you just want somebody to buy immediately on your website?

Or would like prospects to request an online quote?  Or do you want them to call you?

From the get-go, you need to be very clear about what your overall goal is. This will provide direction as to what you want your website to do for your business.

After all, this is an online marketing strategy. Therefore it all begins with your website.

Your Website is the very first element that you need to work on, as far as your digital marketing strategy goes.

This is the destination that all of your marketing activities will lead to. This is where your conversion funnel begins.

You will be attracting and acquiring traffic from the search engines, and they’re all going to be directed to your website.

The second element of this strategy is called Content.

You may have heard this more commonly referred to as content marketing. Content marketing is

a term that is often overused and for many, taken for granted.

Many think it means you’ve just got to write some content and then like magic you’ll get a flood of traffic.

But content marketing is more strategic within this context.

It is a lot more scientific than you may think.

The last element of this search based digital marketing strategy is Outreach.

Outreach is best thought of as a form of online networking. There are other websites out there that can refer traffic to you. Outreach is a process of connecting with them.

Website, Content, and Outreach are the three components of a successful search-based digital marketing campaign.

So let’s now take a moment now to go over them a little more detail.

ON-PAGE OPTIMISATION  FOR YOUR WEBSITE

Your entire search-based digital marketing campaign begins with your website. We’ve already mentioned that.

Within the SEO industry, this is what is referred to as on-page optimization.

This relates to all of the elements on your website, that not only improves your conversion, but also your ranking on Google.

At the end of the day, it’s people that buy stuff from you, not the search engines. So your primary and initial focus must be all about their user experience.

Have a look at the design of your website. Is that in keeping with the current design expectations?

You don’t need an award-winning super design of your website, that’s not what your visitors are looking for – unless you’re an artist of course.

People notice “OLD” websites.

In fact, 75% of visitors cast judgment on a business, purely based on their design.

You also need to ensure that your website is easy to use. You need an intuitive site structure.

Make it very easy for your visitors to find the information that they need, to not only learn more about your products and services but also to buy them.

While on this topic, this leads nicely to discuss the conversion elements on your page.

Is there a clear call to action?

Have you clearly articulated what you do?

Are you making it very easy for them to contact you?

The amount of websites that I see without a phone number is ridiculous. People want to pick up a phone and speak to a person.

Even if they don’t actually call, at the very least, they want to see that there is phone number should they want to.

Your visible phone number is a very important trust factor!

The other main area is that you need to fully optimize your website for the search engines.

Google’s business is all about finding all of the websites that are out there, and then deciding which of those websites are the most relevant for any given search term.

Your job is to optimize it in a way that makes it super easy for Google to not only read your website but also to help it know what search terms your website should be listed for.

You can do this in a number of ways.

Initially, you need to take care of the basics. This means your metadata. You must optimize your page titles and descriptions as well as the Alt tags for your images.

You also need to ensure that you have a clear and simple URL structure.

Google has recently made a lot of noise about the speed of websites. They are starting to favour faster loading sites as far as ranking goes.

That alone is a healthy tip for you!

If your website is loading slower than two seconds then you need to take action now to improve the loading speed of your site.

This next one won’t come as a shock to you. Your website needs to be mobile friendly. In fact, there are rumors that Google will be moving toward a Mobile friendly search index. This means, if your website is not mobile friendly – you will not show up at all!

The last tip that we have for you, is that your website must be secure. Ensure that you have SSL enabled.

We all fear our details getting hacked. It makes sense that Google will favour websites that provide a secure experience for its users.

So with all this said now, and once your website is fully optimized, you can start considering working on your content strategy.

CONTENT MARKETING

Content marketing is certainly not new.

But content takes the place of our second most important pillar in our search based digital marketing strategy.

Although content marketing has been around for a considerable amount of time, it’s rarely done right.

Typically content creation is done in an ad hoc manner. It’s usually focused more on “buy my stuff”, or  “why my stuff is so good and better than others”.

Although information like that is okay, it’s certainly not where content marketing needs to be today.

Content marketing takes on more of a scientific and strategic process these days.

Content should not be created and developed just for the sake of saying that you’re producing content. Developing content requires significant strategy.

Start by developing a well researched content-to-keyword map.

This will help you develop content around specific keywords that you’re targeting.

Importantly, the keywords you select should be mapped according to the buying cycle of your typical customer.

You will then be able to purposefully speak to your prospects at every given moment within their buying cycle.

So here’s another important tip for you.

Create a huge list of the most common keywords that people use to find your products or services. Then divide those keywords into four areas.

These four areas relate to your prospects usual buying cycle.

This begins with an awareness phase; where they’re just discovering that your products and services exist.

The second phase is when they are researching. So now they’re trying to learn as much as they can about it. So organize keywords that speak to this phase.

The next stage is called comparison. Here they’re looking at your product, versus your competitors’ products. So here they are using keywords to try and understand the differences between all of the products and services that are out there. Can you find those keywords?

The last phase is the intent phase. Here, they’ve decided what they want to buy right down to the model number.

At this time, they are searching for that model number and where to buy it.

So as you look at all of your keywords that you can potentially target, sort them out according to where they fit along their buying cycle.

The real secret to this content strategy is to create content that speaks directly to each phase of this buying cycle. But ensure you are targeting the keywords that your prospects are using as they search.

So as one of your prospect searches online, you can provide value to them with your content.

It can be via one of your articles, videos, or your images etc. Either way, you can help them with their overall buying decision.

The benefit of this is, that by creating strategically targeted content like this, it’s actually increasing your perceived authority and trust within your marketplace.

This will significantly help develop your overall relationship with them, which will go a long way toward them becoming your customer.

OUTREACH MARKETING

As we’ve just discussed, creating content in a strategic fashion can be immensely powerful in determining your overall success, as far as your digital marketing strategy goes.

But that all comes to naught if no one knows about it. This leads us to the final pillar which is called Outreach.

From experience, we know that if you just build it, they won’t come.

Even if you built the best looking and the most highly optimized website, or even offer the best content. If no one knows about it, then all your efforts are wasted.

Online you need to reach out to where your current traffic exists. Now I know part of that is ranking well on Google.

If you rank on page one of Google for some of your most competitive keywords and key phrases, you stand a good chance of attracting a lot of that traffic.

However, there is also a lot of traffic visiting other websites, other than just those on the search engines.

Don’t get me wrong. Ranking well on Google is a key aspect of this whole strategy. However, a lot of other websites, other web properties also own quite a fair bit of traffic themselves.

Not only do they have traffic coming to their websites, but they also have a high ability to influence them toward what you have to offer.

So you need to reach out to other web properties to let them know that you’re there.

This can encompass quite a large range of activities.

One of the indirect benefits of attracting visitors via other web properties is that it can have a positive impact on where you rank in Google.

Google will start to see you out there, and notice that your content is being shared and talked about.

With this extra exposure and interest, Google will recognize your authority and improve your ranking positions.

So here are some of the activities you can do to increase your outreach.

Guest posting

Guest posting is where you publish your content on someone else’s website.

Start by producing a valuable piece of content. The kind that’s truly going to help your marketplace.

Then publish that on someone else’s website to help THEIR audience. By doing this, you are not only helping the other website, but you are also helping to establish your credibility.

Included in this article, put in a link pointing back to your website. So visitors who read that article will have the opportunity to come and visit your website as well.

The secondary benefit to this is that Google also notices that link. As a result, they may give you credit for it, which can further improve your search rankings.

Social Media

Outreach can also incorporate social media marketing. Start developing a tribe of followers on your social media accounts.

Share your content and engage with your market on social media.

This will show them that you are there, and are willing to contribute. That alone can generate a flow of traffic back to your website.

Answer Questions Your target audience is looking for answers to questions they have that relate to your industry.

Find out where they’re asking them. Then invest the time to provide value in your answers.

That’s right. Answer their questions online. If you can truly provide value, then they’ll be more inclined to look for more, by visiting your website.

The nice thing here is that this will also apply to others that read your answer.

FINAL THOUGHTS ON SEARCH ENGINE MARKETING

Search based digital marketing needs to be thought of as an ongoing marketing activity for your business.

This is not something that you do once and then forget about it.

The marketplace online is constantly changing and evolving.

Website technologies will continually improve and Google’s requirements and expectations will also increase as well.

So this means that you need to constantly monitor your website.

It’s not a design once, optimize and forget!

Keep on top of it to ensure that it is constantly optimized for any given period of time.

Content generation is also an activity that you need to continue.

If you want to maintain your growth online, then you will need to continue producing quality content.

And of course, while you’re producing this additional content, you also need to focus on reaching out to others to constantly share it.

The online marketplace is a very competitive landscape. This is only going to increase.

This is why it is important to learn how to promote your business online.

Right at this moment, as you are learning about digital marketing, your competitors are most likely doing the same.

In fact, I’m sure most of your competitors are already doing it!

The biggest mistake you can make (other than fail to begin), is to start a digital marketing campaign and then stop.

If you did, I can tell you that your competitors would be more than happy to take your place.

Speaking from a digital marketing agency perspective, I have to tell you that I absolutely love it when I analyze competitors and see that they started a digital marketing or SEO campaign and then stopped.

This just puts a smile on our face – and especially our clients. Because this just opens the door wider for us to take over.

The post How To Successfully Promote Your Business Online appeared first on Adv SEO Services.

from Search Engine Optimization Blog – Adv SEO Services http://ift.tt/2G9RRpG

[pinksfuckers]

15 Things You Should Do In SEO 2019

I possess large news for anyone currently inside the niche website and SEARCH ENGINE OPTIMIZATION business. Content written simply by customers gives sites legitimacy plus it earns SEO juice each from manual and automatic ranking systems. Inside 2018, this trend is upon the rise and if an individual invest in making your web site mobile friendly you will delight in higher search positions in 2019 as well. When making a internet site for Google in 2018, a person need to understand that Search engines has a long list associated with things it will mark websites down for, and that's generally old-school SEO tactics which are usually now classed as ‘webspam‘. Besides getting social plus having a good time, your own social media profiles can favorably affect your SEO efforts. Since so many people rely on voice search being the tendency in 2019, I, Nicole Bermack (this article's author), am coining the phrase VSO - voice research optimization. Clever brands and agencies are changing new SEO, social and content material marketing strategies to join their particular customer conversations. Search engine search engine optimization (SEO) is the art plus science of getting pages in order to rank higher in search motors such as Google. A person can audit your page's SEARCH ENGINE OPTIMIZATION health, compare SEO metrics regarding a number of pages, plus analyze both external and inner links on any given internet page. Content companies that will offer SEO content creation solutions are experts in creating content material that are not only enhanced for search engine rankings yet also add value for your own business in terms of brand name awareness, customer engagement and enhanced sales. SEO focuses upon rankings in the organic (non-paid) search results. SEO therefore helps you get traffic by search engines. With Ahrefs, a great kick off point for keyword research intended for SEO is the Keywords Explorer tool. Topics: SEO, backlink, content material marketing, social media marketing plus advertising, analytics, and more. 60+ sessions on hot topics, accomplishment stories and strategies in SEARCH ENGINE OPTIMISATION, SEA, PPC, Social Media, On the internet Marketing and SMX Future Monitor. 2018 (I believe) will be a lot associated with catch up on current SEARCH ENGINE OPTIMIZATION themes, with the biggest trends” occurring around voice queries to find results. Therefore, SEOmonitor tracks all of the related data that could influence SEARCH ENGINE OPTIMIZATION performance and displays it within the Keyword Events Timeline. If you forget that will quality content is a best priority, then you can definitely forget about having an SEARCH ENGINE OPTIMIZATION strategy. The particular way we asking the device is different from person in order to person. therefore, optimizing your site 100% mobile friendly to perform cellular voice search is very essential to SEO 2019. I actually am just newbie and significantly i do get frustrated whenever articles doesn't rank on best or near top, but individuals like you and many some other also inspire me to by no means give up. There are many points that i wasn't recognized up to now but say thanks to to you, you are constantly make us learn important points about seo. Screaming Frog SEO Index tool does it to suit your needs inside a few seconds, even intended for larger websites. SEOs also used to believe that buying links was the valid method of link developing; however, Google will now punish you for buying links within an attempt to manipulate page rank. Ultimately, achievement in SEO in 2018 plus forward will depend on developing amazing content and making this as easy as possible intended for search engines like google in order to understand exactly what that articles is all about. Answer: When you focus about SEO for voice search a person need to create your written content around long tail keywords while people tend to use a lot more words in voice search. SEO is the practice associated with increasing the search engine search positions of your webpages so that will they appear higher in research results, bringing more traffic in order to your website. In the particular previous example, Bob's home web page might have the title, "Bob's Soccer Store - Soccer Sneakers and Equipment. " The name is the most important component of SEO, since it informs the search engine exactly exactly what the page is all regarding. 47. When creating SEO articles, keep the social layer within your mind. For those who have time to get good search engine optimisation education, after that combine this knowledge with greatest practices and you are upon your way to become a good SEO expert. 46. Use SEO practices in order to optimize your social media content. 4. Mobile SEO plus Local Business: - As we all mentioned before, users tend in order to search for local business upon the smartphones. Here's the truly amazing news: You don't have in order to have to be a SEARCH ENGINE OPTIMIZATION wizard to make sure your own website is well positioned with regard to organic search engine traffic. SEARCH ENGINE OPTIMIZATION is the acronym for lookup engine optimisation. The particular search engines have refined their own algorithms along with this advancement, numerous tactics that worked within 2004 can hurt your SEARCH ENGINE OPTIMIZATION today. Therefore, we also generate content on conducting keyword analysis, optimizing images for search motors, creating an SEO strategy (which you're reading right now), plus other subtopics within SEO. In 2018 there will be an also bigger focus on machine understanding and SEO from data. ” Of course, the amplification aspect of things will continue in order to combine increasingly with genuine public relationships exercises rather than shallow-relationship hyperlink building, which will become more and more easy to detect by research engines like google. Seo (SEO) is often regarding making small modifications to components of your website. In my SEO post writing guidelines I suggest a person take your main keyword plus 3 or 4 other associated keywords and write at 3-4%. Some SEO specialists claim that will building links for SEO reasons is pointless; others believe this role of backlinks for the web site has continually risen through the particular years. Search engine optimization (SEO) is a huge part associated with any marketing strategy. This fresh paradigm of users relying upon voice search for many associated with their search needs will end up being a game changer for SEARCH ENGINE OPTIMIZATION. We cover every topic throughout the digital marketing sphere like SEO, technical SEO, local SEARCH ENGINE MARKETING, PPC, SEM, content marketing, CRO, analytics, backlink, marketing strategy, cellular marketing, social media marketing plus much more. Any SEARCH ENGINE OPTIMIZATION company has to be capable to create high quality content material on an ongoing basis. SEO is the method for making changes to the website to be able in order to improve its position in the particular search engines like google. Robert feels that by 2019 most cellular searches will be conducted simply by voice by mobile devices or even virtual assistants in fact this is very important to obtain your positioning in the research engine ranking positions as quickly as possible. As the particular factors search engines like Search engines, Bing, and Yahoo use in order to rank sites are kept top secret and change frequently, we construct all known SEO best methods into every Squarespace site. Black hat SEO may get you to the best of SERP in a brief time, however, search engines such as google will most probably punish and ban the website more rapidly or later. If might read from the beginning, a person know that links are the key SEO ranking factor. Right now there are 2 types of lookup engine optimization or SEO. Now, pay close up attention to the components of which make up on-page SEO, because this is where non-SEO authorities will be able to help make the most meaningful impact in their search engine rankings. Also companies considering about getting Search engine optimisation services should go through these types of magazines to familiarize themselves making use of the latest trends within the particular SEO and web-based marketing business to allow them to evaluate the assistance offered for all of them from the selected SEO companies. Mobile SEARCH ENGINE OPTIMIZATION in 2018 will be all regarding Progressive Web Apps (PWAs). The term SEARCH ENGINE OPTIMIZATION also describes the making internet pages easier for internet research engine indexing software, known because "crawlers, " to find, check out, and index your web site. I feel that technical SEARCH ENGINE OPTIMIZATION mistakes that affect crawl spending budget - and also pollute Search engines with non-SEO-friendly content such because social landing pages, WordPress press archives, offer pages and cloned e-commerce product pages - can have an even more detrimental effect upon sites moving forward. Effective SEO lets you improve your web​site to demonstrate up within search engines. Many of us will get into how in order to pick the best keywords intended for your business later in this specific SEO guide, but it perfect you to know how in order to use them, as they usually are referenced throughout this section. Despite the fact that meta descriptions are not some sort of ranking factor for search search engines, they do hold value with regard to your website and are element of your SEO presence. Let us speak a bit as to exactly what SEO is before we enter into the SEO article writing suggestions for people who may end up being new or do not very understand it. SEO stands with regard to Seo. This guide is usually made to describe all places of SEO—from seeking the terms plus phrases (keywords) that generate visitors to your website, to producing your blog friendly to search motors, to building links and advertising the unique associated with your own site. Without having SEO, a website can end up being invisible to search engines. On-page SEO refers to be able to every strategy, technique, and application you utilize within your internet site to optimize your web internet pages and content for search machines like google. Today, the quality of inbound links is evaluated higher when compared with their quantity and may add your SEO efforts. Research engine optimization (SEO) tools assist companies position themselves to obtain a favorable ranking in internet search engine results. The particular second biggest SEO trend within 2019 will be voice research. Jooxie is long past mobile search plus voice-search being a ‘trend' : they are the full upon normal now, outdoing desktop research in both volume and SEO-favorability. Rather compared to marketing at people, you require to make it possible with regard to them to find you whenever they want you, and that is where SEO is available within. Prior To going BlowFish SEO full Time, Robert Headed very successful internet incoming marketing campaigns for Bella Sante Day Spa's of Boston plus Red Door Spas increasing their own yearly Gift Card Sales simply by over 400% and increasing client appointments over 300%. In 2019 and past, the majority of the on-line searches will be in the particular form of conversation, and since a result, the online online marketers will give more importance in order to artificial intelligence keywords for optimisation of the web content. The traditional technique to SEO has been devoted to creating excellent content that will is easily searchable via research engine bots. To realize SEO, you'll also need in order to know how Google search functions. 2019 will certainly still use many of these kinds of newly implemented tactics, but research engine optimization experts are likewise suggesting there will be a lot more. Currently more than half associated with searches account for mobile products, and the number will definitely proceed up in 2019. Within the remaining 2018 quarter, a person need to invest in mobile-first content that will rank a person higher in mobile search within 2019. The vast majority of your SEO learning ought to come from online resources, yet there are a few textbooks that will help you conceptually understand the history of research Blog9T, search engines, and how SEARCH ENGINE OPTIMIZATION has changed through the yrs. There are several methods that webmasters use within order to entice potential clients to their site—one of the particular most important and effective associated with those being Seo (SEO). SEO is important for a lot of companies because if individuals find you with a web research and find what they're searching for, you can receive a lot of new web visitors that will can help you earn even more money. Good SEO follows guidelines that Search engines determines are best practices in order to have your articles ranked upon top. SEARCH ENGINE OPTIMIZATION services do thorough keyword study to get a specific website, and after that optimize the information on the particular basis of these keywords plus theme of website. The Technical Audit Checklist Produced For Human Beings — Within this post by Distilled, a person will find a link in order to a Google sheet that offers an technical SEO audit guidelines and links to resources upon how to complete each checkbox. Then each time the phrase SEO appears on your web site, it's automatically changed into the link you specified. Keyword Analysis for SEO: The Definitive Manual — This comprehensive guide simply by Brian Dean teaches you the number of strategies for getting keywords and determining intent intended for your target market. On-page and off-page SEO function together to improve your research engine rankings in complementary style; however, SEOs generally advise obtaining your on-page SEO ducks within a row before focusing as well much on off-page SEO. Within 2019, web-based businesses will embrace more voice-to-text technology to boost engagement and search activity. There are many SEO sites suggesting that they can offer a service to make our own website LSI friendly, or meet up with ‘LSI requirements'. The particular art of web SEO is situated in focusing on how individuals search for things and knowing what type of results Search engines wants to (or will) screen to its users. Social mass media SEO would encourage your present customers to come back whilst helping you develop authority regarding potential ones. He is an expert in SEO, Content Marketing, plus Pinterest Marketing. An SEARCH ENGINE OPTIMIZATION expert plays a huge part in helping companies build their own businesses and attract new clients through website traffic. If you understand you might have VERY lower-quality doorway pages on your own site, a person should remove them or re-think your SEO strategy if a person want to rank high within Google for the long phrase. One of the issues engines like google and Bing have often attempted to overcome is knowing which external links exist exclusively for SEO purposes and which usually links represent a true indicator that the source content is usually of value to the visitors. 2018 has currently seen some particularly significant SEO paradigm shifts from Mobile First” in order to the ever-advancing Rankbrain machine-learning criteria. Content marketing is definitely a bigger approach which along with SEO forms a part associated with your digital marketing strategy. What You Should Know: The particular future of search engine marketing is Semantic SEO. Links plus technical SEO are the biggest pieces of the pie, yet multimedia efforts such as video clip, photos, and podcasts will become the game changer and differentiator in many competitive markets. Occasional, and We do more occasional and not really frequent, usage of keywords plus keyword phrases in these hyperlinks may also help very somewhat in your SEO processes. Excelling at SEARCH ENGINE OPTIMIZATION means serving your visitors—not simply search engines. Here arrives the idea of SEO or even search engine optimization. The particular fact remains that SEO solutions assure clients that even in the event that the site will not position among the top search motors like google, the money may not be a waste expected to the refund. Numerous of these so-called 'tweaks' include advertising and link-gathering, and I actually use SEO and article marketing and advertising for that. Within 2018, your SEO success will not depend on how well a person optimize your website for Search engines. But if you're brief on money, use these diy SEO ways to improve your natural rankings. If you choose SEARCH ENGINE OPTIMIZATION, you're helping Google's spiders in order to crawl and understand your posts. The job of a good SEO is to manage the particular optimization of websites to make sure they gain web site traffic from research engines such as Google and Bing. One great bit of content that will ranks well within the lookup results is its beginner's facts SEO. SEOs and even online marketing specialists in standard who are dealing with global websites or for online organizations thinking about going international can certainly benefit from attending ISS. We might like to serve you in order to save money and your power by offering affordable SEO providers to increase link popularity. Work the key phrase into the SEO page name, content header, image, image oll text, etc. SEO equipment provide position monitoring, deep key word research, and crawling through easy to customize reports and analytics. Certainly, white hat SEO always incorporated creating high quality, unique articles as a prerequisite for acquiring long-term quality results, this reality hasn't changed. Beyond compensated and organic, there are various other types of SEO and expertise and niches within search motor marketing. Upon the subject of speed, with the beginning of 2017 right now there was still much resistance in order to AMP in the SEO neighborhood overall, but as we mind toward 2018 that feels in order to be dissipating now somewhat along with a reluctant acceptance that AMPLIFIER looks as though it's not really going away sooner. The biggest way that individuals misuse SEO is assuming that will it's a game or that will it's about outsmarting or deceiving the search engines. Both are crucial to the particular success of an SEO advertising campaign, but they're on completely different edges of the fence when this comes to improving your search motor rankings. Greater than 50% of mobile phone customers started using voice search correct from 2015, and so we all can expect that in 2019 and after that not much less than 50% of searches will certainly be in the form associated with voice search. Within the past, getting a great SEO was only about making use of keywords. Just remember that , SEO will be about targeting real people, not really only search engines. In case you do these on-page plus off-page elements of SEO from least along with your rivals, you can achieve higher lookup engine ranking positions in the particular organic section of search motor results pages and have the quality website capable of keeping your revenue goals. In my opinion that 2018 is going to be the particular year where voice search changes how users search and SEOs need to optimize. SEO or Search engine marketing is a term coined jointly to describe the techniques that will the website should use in order to boost its rankings on the search engine. The much better you get at SEO, the particular more traffic - and even more leads - you're likely in order to attract over time. To find away more read our 2019 styles in SEO marketing report. Are voice searches plus it's expected that by 2019, 67 million voice-assisted devices will be going to be in make use of in the U. S. These types of kinds of changes and provide on your website shouldn't become a problem logistically — the particular overall practice among the greatest web companies nowadays is making sure that websites are flexible sufficient, especially for SEO purposes. Whether you will be a marketer, webmaster or organization owner, it is very essential invest in voice SEO optimisation to reap benefits in 2019. We said earlier that sociable media isn't a direct SEARCH ENGINE OPTIMIZATION ranking factor, so you're possibly Seven Common Myths About SEO 2019 wondering why we're even talking about it. The particular effects of Black hat SEARCH ENGINE OPTIMIZATION are temporary, keep in mind that take the particular search engine long before this spots these illegal strategies plus then penalizes you; the lookup engine may spam your hyperlinks and if you continue making use of these malpractices the search motor will altogether block your web site and links. Algorithmic chasers, technical SEOs, plus Google Doodle followers should develop their technical skills to concentrate on emerging voice search technology and AI applications. Single Grain is a electronic marketing agency in order in order to companies like Uber, Amazon plus Salesforce grow their revenues on the web using SEO and paid marketing. Performing SEO upon your own websites is the great method to practice plus hone your SEO ability. We optimize your web site both of internal and exterior factors thats Google's engine rely on and reliable for top position search result, Gurantee your SEARCH ENGINE OPTIMIZATION ranking No succeed can refundable. Looking deeper: An SEARCH ENGINE OPTIMIZATION cost often means one associated with two things: the investment within your organic search strategy, or exactly how much you pay for compensated search engine marketing (SEM) providers like Google AdWords. All of us are dealing with new methods designed to target old design SEO tactics and that concentrate around the truism that WEBSITE ‘REPUTATION' plus Plenty of WEB PAGES plus SEO equals Plenty associated with Keywords equals LOTS of Search engines traffic. BrightonSEO is a one-day search marketing and advertising conference and series of teaching courses held, unsurprisingly, in Brighton. From narrowing straight down target markets to changing the particular way content is written, AI and voice search will have got a continuous effect on SEARCH ENGINE OPTIMIZATION moving forward. One aspect of SEO is definitely link building, which we can discuss slightly below, which frequently leads to thin content. Applications for typically the 2018-2019 cycle of the SEO Progress programme are now closed and even will re-open again in Planting season 2019. SEO could be complex because search engines are usually reevaluating and changing how they will prioritize search engine results. Moreover, it will help SEARCH ENGINE OPTIMIZATION by gaining backlinks, likes, feedback or shares. This particular means that SEOs spend the lot of time working upon getting links in a procedure called link building Link-building techniques can range from simply asking for a link to writing the guest post - and right now there are many others. Basically, SEO plans the keywords that will are to be delivered plus content provides them. So, when you are considering about applying SEO in the particular broad sense, you need in order to channelize its technical specifications by means of content marketing. In 2019, you can wager that White Hat SEO can have separated itself even more from Black Hat SEO, plus that above all else, delivering quality content will be the particular most important factor for companies ranking in search. The outcomes are not instant, you can use the time on attempting other Internet marketing techniques whilst SEO would go to function. The third major SEARCH ENGINE OPTIMIZATION ranking signal is Google's synthetic intelligence search ranking algorithm. Sometimes SEO is definitely simply a matter of producing sure your site is organised in a way that lookup engines like google understand. SEARCH ENGINE OPTIMIZATION involves a number of changes towards the HTML of person Web pages to attain a higher search engine ranking. As a result associated with technological advancement, SEO is in order to undergo more drastic changes, plus the two latest technologies that will are expected to influence SEARCH ENGINE OPTIMIZATION to some very great degree are AI (Artificial Intelligence) plus Voice Search.

[marketingwebsitethings-blog]

Real Estate SEO for 2018

You’ve printed the business cards, you’ve attended the networking events, you’ve put up lawn signs and followed all the other traditional marketing advice.  You even have a nice website and paid for some online advertising.  But still somehow, the competition is getting more internet leads than you.  Are they luckier than you?  Is it a waiting game?  Maybe you should change your profile picture?  Not likely.  It’s probably because those potential clients aren’t finding you as often.  Odds are, you haven’t tapped into the very lucrative Real Estate SEO game.

What is Real Estate SEO?  There’s a lot that goes into it, so let’s start with the basics.  The first thing you need on your website is more strategic content.

What is SEO Content?

To understand SEO content, it’s easier to it break down into two parts:

SEO (a term you’ve heard many times) stands for Search Engine Optimization. Ever use Google?  Then you’re familiar with search engines.  The optimizing part is just packing a website full of strategic material, resources and tools, to make it more easily found on search engines.

Content just refers to any information or media that exists on the internet and can be consumed on the internet. The most pertinent for you are probably:

Property listings, videos, photos, blogs, testimonials, how-to guides, discussion forums, and  links to external sources.

When you put the two together: “SEO content” is simply any strategic material posted with the objective of attracting more search engine hits to your website.  You’ve been producing Real Estate SEO type content your whole career, whether you knew it or not.

What are Search Engines looking for?

Search engines are complex software systems designed to seek out information on the World Wide Web, finding people what they need quickly and accurately.  The results are usually presented in a vertical list, normally referred to as SERPs (or search engine results pages).  Those results are often a mix of web pages, images, and other types of files.  Naturally, only so much fits on a screen, and users always read from the top-down, not usually scrolling too far down.  One such search result may be your listing as a real estate Broker in your local area.  This is your bread and butter and you want to be near the top!  Enter Real Estate SEO strategy.

It’s very important for you to understand the basics of how Google (and other search engines) determine what gets ranked, and how high.  In other words, what can be done to boost your website’s Google ranking.

1- Rich, Unique, Relevant Content

Search engines crave fresh, new content that doesn’t resemble anything existing, and is most relevant to the keywords entered.  They look for the newest and most pertinent content each time a search is performed.  If your website hasn’t been updated in a while, you can bet someone else’s content will rank higher.  A great way to avoid losing out on this traffic is regularly adding new content (such as a blog article).  Minimum is once a month.  More often is better.

Rich means in-depth and as informative as possible on the subject matter.  Imagery, keywords, and statistics help a lot.  Yes, Google can actually judge the quality of what you’re writing!

As for the “unique” part, search engines disregard what they perceive as duplicate content, or what’s too repetitive of material already out there.  You’ll almost never see results where exactly the same article gets listed multiple times in the same search.  Search engines filter this type of pattern out because they know users are happier with more distinct variety in their search results.  So if you are writing about the same subject more than once, find ways to make it different each time.  Definitely no copy/paste from your own material or someone else’s.

2- Quality Link Building

When someone on a different website creates a link to a page on your site, this is called “Link Building”.   Usually it means they found something original and noteworthy, and want to make reference to it for their own audience.  This gives you what’s called a “backlink”.  Link Building is one of the free strategies used in improving Real Estate SEO.  These links are an indicator to Google that your website contains quality content, and is worthy of a visit. As such, websites with more backlinks attached will earn higher rankings in search results.

If you’re not sure how to accomplish this, a professional SEO agency ready for your marketing objectives can help.

3- User Experience: Easy to navigate, Fast downloads, Mobile friendly

No one likes a website that’s a struggle to navigate.  Slow, spotty, failed page downloads and confusing menus or other obstacles definitely count against you.  These days, the experience needs to be sharp, quick and precise, or your visitors won’t come back.  This is true not only in the hands-on experience that visitors enjoy, but in search engine ranking too.  You’re not likely to get repeat traffic from either source if it’s frustrating to navigate your site.

This is especially important on mobile browsers in 2018.  Internet usage on cell phones, tablets, notebooks, and the like is only growing with time.  With users doing more on mobile, focus is now on how to improve all elements of a mobile user’s experience during their interaction with your site.

The best thing for a mobile website owner (to enhance Real Estate SEO) is to keep it simple.  Simple design, layout, menu configuration, and even limiting information overload.  Keep things easy to read and access, and don’t try to cram too much in there.

4- Internal Linking

What is an internal link?  Hyperlinks that go from one page on a website to a different page on the same website, commonly used in the main navigation.  They are useful in Real Estate SEO for 3 reasons:

Allows users to navigate more easily (than rolling through menus).

Establishes the “pecking order” (level of importance) of your information.

Spreads the ranking power around (instead of having it all clustered together).

Best Practice for SEO: when planning your real estate website design, keep in mind an architecture which allows for many internal links.

5- Meta Descriptions and Title Tags

The meta description is a short blurb or “snippet” which summarizes a page’s content, 160 characters or less in length.  Search engines display the entire meta description in their search results, especially when the keywords being searched are found within.  A strategic meta description is very important for on-page optimization and Real Estate SEO in general.

The purpose of meta descriptions is to get the search engine user to take notice and select your page (or produce “clickthroughs”).  If more people click your page than is expected —based on your current ranking— then you move up the ladder.

A title tag is an HTML element that identifies the title of that web page, and are intended to be a short, precise reflection of what the reader will find there.  Title tags are shown on SERPs as a clickable headline, and are vital for SEO, social media shares, and usability.  Google normally displays 50 to 60 characters of a title tag.  Staying within this limit allows for most titles to display fully, as a first step towards title tag optimization.

6- Local SEO

Local SEO is an important real estate marketing strategy.  It helps real estate Brokers promote their listings and services to local clientele in the right areas, at the moment when they’re shopping for them.  Local SEO uses several strategies to get your website ranked on search engines like Google, business directories such as YellowPages, 411.ca, and Yelp, and online citations.  They’re simple ways to dominate local search.  Among these strategies are Google My Business, client reviews, structured data markup, third-party local citations, and tagging photos by region.

Millions of consumers use geography-based searches every day to find the best Realtors in their area. You greatly increase your chances of being found on digital marketing platforms by using local SEO.

7- Social Media Presence

The benefits of social media for real estate Agents are limitless, and all serious professionals should have a significant online presence by 2018.  Social networking platforms provide a resource to interact with your local clientele and pertinent business groups remotely.  It bolsters your marketing efforts and overall Real Estate SEO by building popularity, gaining trust, and spreading your name throughout the networks of current clients.

How to do it?  Start with the basics like Facebook, Twitter, Instagram and Pinterest (if not more) and create pages for your business which are dedicated and separate from your personal profiles.  Use Facebook to market yourself first, and then your property listings (including pics, descriptions, and links to reach you).  Use Twitter for announcements, to direct followers to your blog, and stay in the public eye.  Use Instagram to dazzle them with more imagery and videos, and attract more followers.  Set up a Pinterest Business Account for even richer photography, tips, advice, and to capture an audience by category of interest.

All of the above should also be directing potential clients to your website, and vice-versa.

8- Google My Business

A Google My Business (GMB) profile is crucial to boost your Local Real Estate SEO.  It’s offered for free and will get your business displayed in local search results for inquiries specific to real estate needs.  Even wide searches with high volumes are currently presenting local area results through GMB, since search engines know where the user is located even if they don’t specify it.

The increased visibility Google has placed on Google Local Listing results makes it even more helpful to local firms like yours.  Searches on mobile devices (which we know are gaining in volume) now only display organic results below the fold, and need extra scrolling to be viewed.  Often, only the top 3 Google Local Listing results are shown, so there is a huge advantage to being listed here for highly competitive searches.

Without GMB, you won’t appear on any local map listings which Google displays for most area-specific queries.  More and more, you’ll be extremely hard to find if you don’t create a GMB page for your local business.

Ready to take the next step with your Real Estate SEO?Call 1-855-447-1221 or e-mail-info@marketingwebsites.ca for a free consultation today!

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3 Essential Elements Of Modern Day SEO

Search Engine Optimization has changed! Don’t make the mistake of thinking what worked once, still works today. Here are the three most essential elements to a modern day SEO campaign.

If you speak to any of us ‘old hats’, you’d hear us say, search engine optimization (SEO) used to be all about Google.

Back then it was simply about the number of keywords used on your web pages, combined with the keywords in links that pointed to your website.

That was SEO ten years ago.

The more keywords you had on your page and the more ‘anchor text’ backlinks you had – the better you ranked. This worked incredibly well!

There was a problem though…

It was so easy to rank websites back then, anyone could do it. Worse still, any website could rank on page one. It wouldn’t matter how good the website was, or the level of quality the content offered.

Google had a problem with this.

Poor quality websites were ranking well. Since Google is in the business of staying in business – they needed to ensure their search results pages only offered the best content for its users.

As a result, Google changed how they rated and ranked websites on the Internet. So they changed their algorithm.

This changed how SEO was performed.

Ranking on page one was no longer a simple undertaking.

Retrospectively, when you analyze the history of Google’s algorithm changes, it is easy to see their underlying direction.

It’s all centered around delivering the BEST possible user experience for their users.

There is no doubt that the technology behind Google has advanced considerably since those good old days. This also means that SEO has had to evolve, and not be so “Keyword” focused.

The direction of SEO had changed.

Search engine optimization (SEO) is a discipline and methodology that technically combines your content with user intent as they search online for the best solution to their problem.

While users STILL search using keywords – Google is now clever enough to decipher the ‘intent’ behind each search, and deliver content to suit.

Search engine optimization (SEO) today is focused heavily on delivering a positive user experience.

Nonetheless, SEO still requires a systematic and strategic process in order for you to improve the ranking of your website.

While many SEO practices are primarily focused toward the user, others are carefully designed to speak to the search engines to convince them that your website is worthy of a page one position.

Let’s take a deeper dive into modern day SEO.

If you want to improve where your website ranks you need to focus on these three key areas.

1. Website Structure

How your website is structured is one of the most important aspects not only in SEO but in providing a great user experience.

SEO begins with your website!

Your site should not only be easy to navigate, but it also must be fast to load, plus be responsive to all devices.

Try using the Google insights tool. http://ift.tt/143AF6Y This will give you a good heads-up on how your site is performing.

Along with site speed, the overall usability of your site also matters.

Although the look and feel of the website is highly subjective, there are a few design components that make a site easy to navigate, search engine friendly, professional, usable, and trustworthy.

The primary goal of the structure should ideally be toward guiding your users to the information they are looking for, in the fastest way possible.

At the same time, it should be easy for the search engines to crawl, and provide them with the necessary signals to understand what your site is all about and convince them that it’s technically of a high-quality standard.

Homepage

Your homepage is where you should promote your brand, show off your best content, and establish the unique identity of your site.

Logo: have a clearly designed logo that distinguishes your brand from your competition. You can always hire a logo designer to do the work for you if you cannot create your own logo. Be sure to create a favourite icon (favicon) to give your site a more professional look.

Show off your best content: this advice has been suggested many times by Google, and it’s very important for SEO. Choose 3 to 4 pages or posts of your website that you deem best and link to them on the homepage. Ideally, these are the pages or posts you would want to rank well in Google.

Purpose of your Site: what’s the primary purpose of your website? This purpose should be clearly visible on the homepage. For example, if you’re selling a book, it should be visible above the fold. Similarly, if you are trying to build a subscriber list, then your Call To Action (CTA) should also be above the fold

Main menu: your website should have a clearly seen and easy to use the main menu. Be sure to include in the main menu links to important pages and categories.

Essential Pages for SEO

The following pages, although quite self-explanatory, must be present on your site. These ‘utility’ pages are there to establish your credibility, and more importantly, a way for your visitors to not only learn more about you but also how to contact you.

About Us Page: a well-designed “about us” page helps to improve the trustworthiness and credibility of a site. Some of the items to include on the page include a welcome message, your philosophy, mission, vision, goals, your advertising policies, and your team.

Contact: this includes the physical address, email address, and phone number to contact your business.

Disclaimer: this is quite important for niche businesses like health-related products.

Privacy Policy – Includes your policy regarding the use of personal information and cookie and explains how you uphold privacy for the data you collect from the users.

Terms of use: Depending on your business model, you may need to include other policy and compliance documents.

As mentioned, not only are these pages sought out by your visitors, Google is also looking to ensure they are present.

URL Structure

The URL format is essential to the overall navigation experience of your website. Here are some best SEO practices for your URL structure:

The URLs should be as simple as possible, and easy to understand for both users and search engines.

Avoid using lengthy URLs and including unnecessary information

Use hyphens to separate the words in a URL

Use wording that describes what’s on the page, and avoid keyword stuffing.

Navigation

The navigation of your site should be in such a way that a novice visitor can find the information they’re looking for in an easy and fast way without any guesswork.

Have related information grouped together into categories and subcategories

Plan the navigation structure of your site before you build the website so that you’re aware of where each page resides

Give your users a way to access the various categories from the main menu and the homepage.

Ensure you have breadcrumbs in place for all the internal pages, so that the users can go backward step-by-step.

Help the user find exactly what they want by providing them with related content. For instance, show ‘related products’ when the user is viewing a product, or show ‘related articles’ at the end of each article.

Responsiveness and Speed

A huge number of searches are being performed on mobile devices. In fact, mobile has already surpassed desktop in terms of the number of searches performed on each platform.

As such, having a non-responsive site can be detrimental to your rankings. Google has made it clear that they are moving toward a search index that favours mobile-friendly sites.

Here are the SEO benefits of a responsive website:

You only need to publish content once, thereby avoiding the risk of duplicate content issues.

Since you’re offering your mobile users an optimized version of your site, you’re more likely to rank higher.

All SEO efforts you put into the desktop version will automatically be applied to the mobile version

Google recommends that a responsive website is the best practice.

The first step towards a mobile-friendly website is to make sure it’s AMP compatible.

Accelerated Mobile Pages (AMP) is the new technology embraced by Google to ensure they display super-fast mobile-friendly web pages.

Furthermore, Google is investing so much in making the web faster than ever for everyone.

As a result, they officially added loading speeds as a ranking factor, to not only ensure a faster experience for its users but also to ‘force’ webmasters into taking speed into account when creating websites.

2. Content

Once your foundation (your website) is solid, you need to start concentrating on delivering a positive user experience.

Provide high-quality content for your users

Actually, a website with original, high-quality content will do better in the long run with or without SEO.

A website with bad content will not survive in the long run, even if it has been technically optimized for SEO.

Keep in mind that whenever people search on the search engines (Google, Yahoo, and Bing), they’re looking for answers. Good content should have this in mind, and answer their questions the best way possible.

To know if your content is useful, you can easily check the analytics of your website, especially the time visitors spend on a page or post.

If the content is good, the user will stay longer on the page/post. The amount of social media shares is another way to gauge how useful the content is.

So what is ‘good content?’

Original content: images, text, articles, infographics, presentations, videos, etc. should be original. No copying or rewriting already existing articles.

Useful: avoid publishing content just for the sake of it. Before you hit the publish button, ensure that what you put up will add value to your audience and your website.

Published on your website first: even if it’s your own content, it’s not good for your website if it’s already published elsewhere.

Well researched: neither the users nor the search engines want to read quickly prepared posts.

Includes text: if you have non-text content, try to have text accompanying it. For instance, if you post images and videos on your website, add text descriptions to each of them as well. Try to describe in words what the content is all about.

Quality vs. Quantity

This depends on the topic you’re tackling, so there’s really no word-count that can fit all instances.

However, it’s better to put up a short quality post, than a long, unfriendly article just for the sake of having a higher word count. Short content can be very useful and still rank well.

Creating good content

Ensure that the content delivers on what the title promised. If your title was, “6 Ways to Lose 15 Pounds of Fat” make sure the post offers accurate ways the user can follow to achieve the result.

Read through your text to eliminate any grammar and spelling mistakes.

Provide useful links to relevant sources, and to other pages on your site.

Include references to studies and established research to assure the user that what you posted is correct.

3. Outreach

If people online really like a website or a piece of content from a website, what do they do?

They share it don’t they?

We all like to be the ones who found something cool, and we rush to tell our friends about it. We do this either via social media or on any other web property that we control.

Google knows this is how we behave online, and it is a key way they determine the worthiness of the content on your website.

So when it comes to SEO, your content needs to be linked to and/or shared.

High-quality content is more likely to have links and references from other websites. It will also have a high number of mentions on social media and bookmarked or shared among many users and communities with similar interests.

Search engines take these aspects into account when ranking websites since it gives them a good indication of how its users perceive a given website.

Link Building

This is one of the most effective and popular methods for SEO.

Link building ideally tries to gather as many “votes” as possible for your website.

For instance, when someone likes an article and uses it as a reference for their site/blog, it tells the search engines that the article/page has good information.

Initially, link building was an easy way to manipulate the search engines into ranking a website higher, and many spammers took advantage of this by creating link networks.

This led to the creation of black hat SEO, which includes strategies like blog directories, comment links, forum signatures, shared content directories, article directories, and link exchange schemes.

Over time, Google has become more intelligent in identifying these techniques, and any attempt to use any of them puts you at a risk of receiving a penalty.

So, is this still a useful practice?

Quality over quantity: it no longer matters how many links point to your site, the important thing is where the links are coming from. This means that a link from say Matt Cutts (former head of the quality team at Google) blog has more weight than a link from a normal blog.

Natural links: these are exactly what the name suggests – This is when a blogger or website owner likes content from another blog/website, and naturally adds a link to that blog/post.

The best way to attract natural links is to create and publish link-worthy content that compels other people to link to.

Guest posting: this is a valid way of getting links back to your site, as long as you don’t overdo it, or do it just for the links. Guest posting should focus more on establishing your brand authority and expertise. The side benefit of this is that it will help your ranking.

Social Media

If you really think about it, social media is a form of link building. Keep in mind that all the links you receive from social media are “no-follow” but they’re still valuable.

In fact, social media mentions are considered important ranking factors in SEO.

Almost everyone has a social media profile these days. So, aside from getting social with your customers and having fun, your social media profiles can help to boost your SEO efforts as well.

More people can find your business profile, meaning more people can connect with you and check out your website.

A well-defined social media profile is an indispensable tool for customer engagement. And while your activity on social media won’t necessarily count as backlinks to help you rank higher, the buzz you create will produce more customers, create more awareness, and bring new visitors to your site – NATURALLY.

Final Word

SEO has evolved substantially, and it will continue to evolve. Focus on the tactics that matter – that is by providing your users with the best experience possible.

SEO is not as easy as it once was.

But by focusing on delivering an outstanding user experience to your target market, you are not only helping your potential customers through their buying cycle, you are also contributing to positive ranking signals for your website.

The post 3 Essential Elements Of Modern Day SEO appeared first on Adv SEO Services.

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Importance of SEO for Small to Medium Sized Businesses

The Importance Of SEO For Small And Medium-Sized Businesses

My mother-in-law called me the other day. Her ducted heater died. It was in the middle of winter.

She needed someone to go over there and repair it.

God bless her, she is not technically savvy, doesn’t have a computer let alone any form of Internet connection. Imagine a gorgeous little Italian lady, more interested in what she can cook for you, than how to find a heating repairer.

She found an old Yellow Pages book. Yup, she still has one.

The problem was, she rang a few, but the listings were so old, many were no longer in business.

So she asked me if I knew anyone. I didn’t. So she asked.

“… canna you founda somabody to fixa for mi”. (pls read in an Italian accent )

This highlighted an interesting change in how we all find product and services these days. It is so NORMAL for us to jump on Google and search up anything we want.

In the old days, it was all about that gigantic Yellow Pages book.

If you had a business, your livelihood depended on not only having your ad listed in the Yellow book but also how prominent your ad was.

To get your phone to ring, all you had to do was place your add in the Yellow Pages.

I still recall actively using it when renovating my first house. You could easily flip through all the pages for “Bathroom Supplies”. I’d then call the business that looked the best, was closest to me, or even just to price shop. It wasn’t uncommon for me to review dozens and dozens of listings.

Did you ever do that too?

Anyway, back to my sweet mother-in-law. After I got off the phone, I hit up Google for Heater repairers.

I visited the first four websites, checked their reviews, their pricing and called each of them.

Finally, I booked one of them, who eventually repaired her heater.

So what’s the point of this story?

We all have similar experiences when looking for products or service providers online. But it is still interesting to recall how things have changed, particularly for business owners.

If you own a business today, your entire client acquisition process has changed.

Allow me to explain.

How Do Your Clients find you?

Take a minute to think about your current client acquisition process. Somewhere along the way, people enter your funnel, which steers them toward becoming your customer.

Perhaps they are referred to you via word of mouth.

Or you are paying for advertising

Whatever your current process is, it is working – to a certain extent. But what if you want to grow and get MORE customers. Where are you going to get more customers from?

To answer this, you need to consider where your potential customers are.

If you offer a heating repair service, your customers will most likely behave in much the same way I did.

Search Google

The service provider who got the job to help my mother-in-law was ranked #3 in Google.

So if your business is already doing well, but you want more, you need to be on page one of Google.

Did you know that according to Chitika http://ift.tt/1FCU4SW page one of Google accounts for over 91% of the traffic, and the top three positions account for 61.5%.

This means, your target audience is on page one of Google and very rarely do they stray onto page two or beyond.

Where does your website rank? Have you checked lately?

Try searching up the main keyword your customers would use when looking for your service or product.

If your website is not listed within the top 3, then read on.

How to increase your website rank in Google

The traffic on page one of Google is much like a huger river. Within this river, there are fish that want what you are offering.

The closer you are to the river, the more fish you will attract. The further away you are, the harder it will be for your fish to see your offer (bait).

So again, if you want to grow your business to the next level, you need to get to the best fishing spot. In the world of Google, you need a top three ranking for your keyword.

It may surprise you to know, that the websites that already hold those positions in Google, didn’t achieve it through luck or simple coincidence.

Are any of your competitors ranking well for your keywords?

Ranking well in Google requires a highly optimized online presence. This is achieved through Search Engine Optimization or SEO for short.

SEO is a strategic marketing process, which signals to Google that you are an Authority and an Expert in your marketplace that Trusts you.

Google upon learning this, will respond by increasing your rank accordingly. How high you rank will depend on many factors – including how effective your competitors SEO strategy has been.

What is SEO and Why Should you care

Search engine optimization (SEO) is a discipline and methodology that technically combines your content with your target audience as they search online for the best solution to their problem.

Okay – that was the formal definition.

Essentially, SEO handles three important aspects of your online presence.

Your Website

Content on your Website

What others do with and say about your content

WEBSITE

All SEO begins with your website. Yes, this is the technical part.

Your website needs to be technically optimized for search engines. Not only that, it needs to be fast, and work really well across all devices.

Your website must be structured and set up well. I’m not talking about how pretty and fancy it is – yes that does help a bit.

Google uses a specific criterion for assessing your website and the user experience it can deliver from a technical perspective.

Slow websites or those that don’t render well on mobile devices are not very user-friendly.

Also, websites that make it hard for Google to know what it is about, decreases the likelihood of being ranked well.

CONTENT

Your website needs to offer content that is truly helpful to your target audience.

This makes sense when you think about it.

If your target audience is searching online for a solution to their problem, the more you can help them, the higher their perception will be of you.

Believe it or not. Google does have the technology to recognize the level of quality that your content offers your target audience.

The content you provide your marketplace is a very important factor in how Google ranks your website.

OUTREACH

Generally, if no one is talking about someone, they are not going to win any popularity contests.

The same applies to your website/brand.

Google can see who is talking about who online. But from an Internet perspective, this comes down to how many other websites are linking to, discussing, or sharing your content.

Each one of these electronic signals, count like votes. If many within your marketplace are talking about you in a positive manner, this will directly impact on your ranking within Google.

Although, this was a very brief, THIS is how to rank well in Google. If you want to grow your business, SEO is the modern form of marketing.

Gone are those days where all you needed to do was pop an add in the Yellow Pages book. Now it is all about SEO.

Can you carry on without optimizing your online presence?

Absolutely!

SEO is NOT essential – and don’t let anyone tell you otherwise.

You can also do it yourself!

Search Engine Optimization is simply another form of advertising to expose your brand to your marketplace.

I have come across many business owners, where I have advised that they didn’t need SEO. Many have heard all about it, and almost felt is was another thing they HAD to do. But that is not the case.

SEO is a long-term marketing strategy for businesses that are already doing well but are determined to do better.

If you are completely satisfied with your business position and have more business than you can handle, then you don’t need SEO.

If you have a very successful business but you want to grow faster, then SEO can deliver incredible value to your bottom line

Search Engine Optimization is a Race

Search engine optimization is a discipline that not only has a technical aspect to it, but also one that aims to constantly improve the online sentiment toward your brand.

Once you have fully optimized your website from a technical point of view, your focus is then all about your content, how it spreads online, and how your marketplace responds to it.

This takes time – it’s a marathon and not a sprint

Those websites that are enjoying higher rankings than you, have been and most likely still are actively involved in SEO.

If your competitors are outranking you, it just means they are a little further along in the race. You just need to step up your efforts to catch up.

The thing is, eventually all of page one and page two will comprise of websites that have ongoing SEO campaigns. Mark my words – in a few years time it will become harder and harder to enter in this race let alone catch up.

Google’s Top Ten Recommendations

When you sit back and think about it, page one is simply a list of ten websites that Google is recommending to be the best for a users search query.

Their entire reputation is based on the quality of websites they serve up to users when they search.

As users, we have all learned to trust and assign credibility to the websites listed on the first page. If Google recommends these websites then they must be the best.

Getting back to the Yellow Pages comparison, imagine looking for “Bathroom Supplies”, and ONLY ten companies being listed.

It’d be like someone in Yellow Pages deciding for you which 10 businesses will be listed.

Yes, I know one could flip to the next page – but on Google, we have established that over 91% of people don’t.

They stay on Page one

While people would happily flip pages within the big Yellow book to find you, they don’t on Google. This means if you are not on page one – you are essentially not seen!

Should you want to increase your online presence in Google, you really need to rank on page one.

To get there, you need to consider employing a digital marketing strategy with SEO.

The post Importance of SEO for Small to Medium Sized Businesses appeared first on Adv SEO Services.

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