#Salesforce evolution

[salesforce-developer-1]

From Startup to Cloud Giant: The Evolution of Salesforce and Its Impact on CRM 

Salesforce has grown from a startup concept to a global powerhouse in cloud computing, revolutionizing how businesses manage customer relationships. As one of the most prominent Customer Relationship Management (CRM) platforms, Salesforce offers extensive capabilities for sales, marketing, and customer service.

The journey of Salesforce evolution is a story of innovation, adaptation, and transformation, and TechForce Academy is here to guide you through its rich history, from the origin of Salesforce to its impact on the CRM landscape.

The Origin of Salesforce: A Vision to Change CRM Forever

Salesforce’s story began in 1999 with Marc Benioff, a former Oracle executive, who envisioned a revolutionary way for businesses to manage customer relationships. At a time when CRM systems were complex, costly, and hosted on-premises, Benioff foresaw a world where CRM software could be accessible, affordable, and easy to use through the internet. This idea of “CRM as a Service” marked the origin of Salesforce and its mission to “End Software.”

To make this vision a reality, Benioff partnered with co-founders Parker Harris, Dave Moellenhoff, and Frank Dominguez, launching Salesforce from a small apartment in San Francisco. Instead of selling traditional software licenses, Salesforce pioneered a subscription-based, Software-as-a-Service (SaaS) model, enabling companies to access CRM tools from any internet browser. This approach, coupled with its innovative and user-friendly interface, was the foundation of the Salesforce evolution and laid the groundwork for its future as a leader in cloud technology.

Salesforce’s Early Growth: Redefining CRM with the Cloud (1999-2004)

Salesforce quickly gained traction in the tech world. Its subscription model made CRM solutions affordable and accessible for businesses of all sizes, which was groundbreaking for the industry. By offering a cloud-based CRM, Salesforce eliminated the need for costly hardware and IT infrastructure, freeing companies to focus on building relationships rather than managing software.

In 2000, Salesforce introduced its first CRM solution, which gained widespread popularity. By 2003, Salesforce launched AppExchange, a marketplace for developers to build and sell applications that integrated seamlessly with Salesforce. This innovation transformed Salesforce from a CRM tool to a comprehensive ecosystem, paving the way for a wave of customizations and integrations that would shape the platform’s evolution.

Expanding the Platform: From CRM to Business Solution Hub (2005-2012)

As Salesforce gained momentum, the company’s vision expanded beyond CRM. Salesforce went public in 2004, setting the stage for its growth into a full-scale business platform. In 2009, Salesforce introduced Service Cloud, which allowed companies to manage customer service and support within the Salesforce platform. This addition marked a new phase in the evolution of Salesforce, extending its reach beyond sales and marketing to encompass customer support.

In 2012, Salesforce introduced Marketing Cloud, enabling companies to run digital marketing campaigns, track customer interactions, and analyze results. This move solidified Salesforce’s position as a comprehensive business solution, providing an integrated suite for sales, marketing, and support. With these innovations, Salesforce had grown far beyond its initial CRM capabilities, evolving into an indispensable tool for businesses seeking to enhance customer engagement.

Building the Salesforce Ecosystem: Empowering Developers and Companies (2013-2018)

During this time, Salesforce recognized the power of fostering a vibrant ecosystem of developers, administrators, and partners. The Salesforce evolution now included a strong focus on enabling developers to build and customize solutions within the platform. In 2013, the launch of Salesforce1 Platform empowered companies to build mobile apps, giving them flexibility to meet unique business needs.

The release of Lightning Experience in 2015 introduced a modernized user interface with an emphasis on visual appeal and usability. This update transformed the platform’s appearance and made it easier for companies to create custom solutions tailored to their needs. As a result, Salesforce became a versatile platform that businesses could use to streamline operations, improve user experiences, and increase productivity.

Harnessing AI: The Impact of Salesforce Einstein (2016-Present)

In 2016, Salesforce introduced Salesforce Einstein, an AI-powered suite of tools that brought machine learning, predictive analytics, and automation directly to the CRM platform. Einstein marked a significant milestone in the evolution of Salesforce, allowing companies to harness the power of AI to analyze data, forecast trends, and automate routine tasks.

With Einstein, Salesforce users could unlock deep insights into customer behavior, personalize customer experiences, and streamline workflows. This AI capability became invaluable for sales, marketing, and customer service teams, enabling them to make data-driven decisions. By integrating AI into the core of its platform, Salesforce demonstrated its commitment to keeping customers at the cutting edge of technology.

The Salesforce Impact: Transforming CRM and Beyond

Salesforce has had a transformative impact on the CRM industry, setting new standards and inspiring other SaaS providers to follow suit. With its subscription-based model and focus on innovation, Salesforce has shown that technology can be both accessible and powerful. Today, businesses rely on Salesforce not only for CRM but as a holistic platform for sales, marketing, and customer service.

The Salesforce evolution has also influenced countless industries, from healthcare and finance to retail and tech. By providing data-driven insights, analytics, and AI-powered tools, Salesforce has helped businesses enhance customer experiences, make smarter decisions, and achieve growth in a competitive market.

TechForce Academy recognizes the profound impact of Salesforce and is dedicated to helping individuals and businesses harness its potential. Through comprehensive training programs, TechForce Academy equips users to maximize their Salesforce experience, empowering them to drive results and gain a competitive edge.

The Future of Salesforce: What’s Next?

Looking ahead, Salesforce continues to lead with its commitment to innovation, sustainability, and digital transformation. The company is now expanding into new areas, such as data visualization and communication, through acquisitions like Tableau and Slack. This growth indicates that the evolution of Salesforce is far from over; it’s entering an exciting new phase where the platform will provide even more tools for collaboration, insights, and business optimization.

The company’s focus on sustainability and social responsibility is also reshaping its approach, as Salesforce aims to make a positive impact beyond just business outcomes. With an eye on the future, Salesforce will continue to set the pace for CRM innovation, empowering businesses worldwide to build meaningful relationships with their customers and thrive in the digital age.

TechForce Academy is excited to be part of Salesforce’s journey and is committed to helping learners and businesses succeed in the evolving Salesforce landscape.

Conclusion

The evolution of Salesforce from a startup to a cloud giant has reshaped CRM and revolutionized business technology. The origin of Salesforce marked a new era, while its growth has helped countless companies enhance their operations, customer relationships, and bottom lines. Today, Salesforce is more than just a CRM platform—it’s a tool for digital transformation and a critical component of business success.

As Salesforce continues to evolve, TechForce Academy remains dedicated to equipping businesses and individuals with the knowledge and skills to succeed in the Salesforce ecosystem. Whether you’re new to Salesforce or a seasoned professional, TechForce Academy is here to guide you, providing comprehensive training to unlock Salesforce’s full potential.

Through TechForce Academy’s support and Salesforce’s innovative platform, companies can thrive in an increasingly competitive, digital-driven world. Join us on this journey as we continue to explore the boundless possibilities of Salesforce.

[ayan-softwares]

Salesforce’s integration with Google and LinkedIn Ads represents a pivotal moment in the evolution of digital marketing. By seamlessly connecting CRM data with advertising platforms, businesses can create more targeted, personalized, and effective campaigns.

[royalcyber]

The Future of eCommerce: Why Composable Commerce is the Key to Long-Term Success

In today’s hyper-digital landscape, eCommerce businesses must be agile, innovative, and customer-centric to stay competitive. Yet, many brands still rely on SiteGenesis, an aging monolithic architecture that limits growth and adaptability. The question is no longer if you should migrate to Salesforce B2C Composable Commerce, but when and how to do it strategically.

The Limitations of Legacy Systems

For years, SiteGenesis has been a staple for digital retailers, but the industry has evolved beyond its capabilities. Businesses today need:

Agility: The ability to integrate best-of-breed solutions that cater to changing market needs.

Performance: Faster load times and optimized user experiences that drive conversions.

Scalability: A future-proof architecture that supports growth without friction.

Composable Commerce is not just a trend—it’s the next evolution of digital retail. By decoupling the frontend and backend, businesses gain the flexibility to build, customize, and iterate at their own pace.

The Strategic Advantage of Composable Commerce

Transitioning from SiteGenesis to Composable Commerce isn’t just about upgrading technology—it’s about future-proofing your business. Companies that make the move benefit from: ✔️ Seamless Integrations: Connect AI-driven tools, personalization engines, and next-gen analytics effortlessly. ✔️ Omnichannel Experiences: Deliver frictionless customer journeys across multiple touchpoints. ✔️ Innovation at Speed: Adapt to market trends faster than ever before.

Royal Cyber’s Thought Leadership in eCommerce Transformation

As a trusted Salesforce partner, Royal Cyber has developed proven accelerators that simplify the migration journey. Our pre-built React Storefront Components help businesses transition smoothly, ensuring minimal disruption and maximum impact.

What You’ll Learn in Our Exclusive Webinar:

The business case for moving beyond SiteGenesis.

How Composable Commerce revolutionizes scalability and performance.

Real-world success stories from brands that have successfully migrated.

A live demo showcasing the future of eCommerce.

Insights from Salesforce and Royal Cyber experts.

Now is the Time to Act

The future of digital commerce is composable. The brands that embrace it today will define the industry tomorrow.

Join us for this exclusive webinar and gain the insights needed to lead your organization into the future of eCommerce.

[trackolap]

Field Sales Automation in the Post-Budget Era: Why Now is the Right Time to Invest

Introduction

The Evolution of Field Sales in the Digital Era

Traditionally, field sales operations relied heavily on manual processes, paper-based reporting, and minimal real-time insights. Sales representatives often faced challenges such as inefficient route planning, lack of timely communication, and difficulty tracking client interactions. However, with the rise of digital transformation, businesses have recognized the need for automated solutions that enhance field sales efficiency.

Key challenges of traditional field sales:

Lack of real-time tracking and accountability

Time-consuming manual reporting

Poor route optimization leading to reduced productivity

Inconsistent follow-ups and customer engagement

Limited visibility into sales performance metrics

Post-budget, companies must focus on cost-effective strategies that maximize salesforce efficiency while keeping operational expenses under control. This is where field sales automation, particularly with tools like TrackOlap, plays a crucial role.

Why Now is the Right Time to Invest in Field Sales Automation

1. Budget Realignments Favor Digital Transformation

Governments worldwide are pushing for technology-driven growth, incentivizing businesses to invest in automation and digital transformation. With many companies reallocating budgets towards tech-driven solutions, adopting field sales automation ensures long-term cost savings and improved sales efficiency.

2. Enhanced Sales Team Productivity

A well-implemented automation tool like TrackOlap empowers sales teams with real-time tracking, lead automation, expense management, target management. Instead of spending hours manually updating sales reports, sales reps can focus on closing more deals and engaging with potential clients.

3. Cost Savings and Operational Efficiency

Manual processes in field sales lead to hidden costs, including administrative overhead, fuel expenses from inefficient routes, and missed sales opportunities due to poor follow-ups. Automation reduces these inefficiencies by optimizing sales routes, ensuring timely customer interactions, and eliminating manual data entry.

4. Improved Compliance and Accountability

Post-budget regulatory changes might necessitate increased compliance for businesses. Field sales automation ensures that organizations can track employee activities, maintain digital records, and generate real-time reports for compliance purposes. With TrackOlap’s geo-tagging and attendance tracking features, businesses can ensure accurate reporting and prevent fraudulent activities.

5. Data-Driven Decision Making

Automation provides real-time analytics, enabling managers to make informed decisions based on sales trends, customer behavior, and field agent performance. TrackOlap offers customizable dashboards that provide valuable insights into sales operations, helping businesses tweak their strategies for maximum effectiveness.

How TrackOlap’s Features Help in Field Sales Automation

1. Real-Time GPS Tracking

One of the major challenges in field sales is tracking employee movement and ensuring they visit assigned locations. TrackOlap’s real-time GPS tracking feature provides live updates on sales representatives’ locations, ensuring complete transparency and accountability.

2. Automated Attendance & Check-in System

TrackOlap eliminates the need for manual attendance marking. Field agents can check in using the mobile app, allowing managers to monitor attendance records and working hours without discrepancies.

3. AI-Powered Route Optimization

Fuel and time inefficiencies are common issues in field sales. TrackOlap’s route optimization feature ensures that sales reps take the most efficient path, reducing travel costs and increasing the number of client visits per day.

4. Instant Communication & Task Assignment

Through the instant task assignment, managers can assign tasks to sales reps on the go. Notifications and alerts keep sales representatives updated about their daily schedules, ensuring a structured workflow.

5. Automated Sales Reporting & CRM Integration

TrackOlap offers automated sales reporting, reducing the time spent on manual report submissions. Seamless integration with CRM tools ensures that all customer interactions, lead updates, and sales activities are automatically recorded.

6. Performance Analytics & Insights

TrackOlap analytics features provide detailed reports on sales performance, customer interactions, and conversion rates. Businesses can use these insights to reward top performers, identify areas of improvement, and refine their sales strategies.

Conclusion

As businesses navigate the post-budget era, investing in field sales automation is no longer an option but a necessity. Tools like TrackOlap provide a comprehensive solution to enhance sales productivity, reduce costs, and improve decision-making through real-time analytics. By automating field sales operations, businesses can stay ahead of the competition, ensure regulatory compliance, and drive long-term growth.

If your organization is looking to maximize field sales efficiency, now is the perfect time to invest in TrackOlap’s advanced automation features and revolutionize your sales operations.

[chriscarlsonor]

Subscription-Based Service Challenges

A subscription-based business model presents unique marketing challenges. In the traditional model, where one-time purchases prevail, companies need to convince a potential customer to purchase a service once. With a subscription, companies have to concern themselves with customer retention, in addition to the challenges and high-cost of acquisitions.

Subscription services range from consumer software like Netflix to business tools like Salesforce. One of the challenges of acquiring subscribers lies in communicating the value of paying a recurring fee. Companies can help overcome this by focusing on increasing lifetime value and communicating it well by switching consumer focus from ownership to providing a solution.

For example, a movie enthusiast motivated by ownership would need to purchase a DVD to watch a movie. For a consumer looking to watch movies on demand, the ownership route is inconvenient. A streaming service like Netflix offers convenience.

Companies can also offer demos and free trials. These build trust by eliminating the risk of committing to a service a customer isn’t sure works or is a good fit. Demos and free trials are also useful when a company is struggling to articulate the benefits of its subscription service and its value proposition.

Customer churn (subscribers canceling subscriptions) is another major challenge in the subscription business. Reasons customers unsubscribe include the enticing features, pricing, or functionality of competitors’ services. Churn can also be involuntary due to failed payment.

To reduce customer churn companies must deliver products or services that meet customer needs and expectations, thereby justifying the recurring payments. To remain attractive to users, companies must innovate and update features. Responsive customer care service also helps boost brand loyalty.

Another explanation for customer churn is that customer needs and preferences change. Once a user has solved their problem, there may no longer be a reason to stay subscribed to a service. They will cancel and move on to another service that solves their current problem. Companies should ensure the evolution of their products’ features reflects users’ ever-changing preferences, needs, and motivations through data-driven and customer-centered innovation.

Pricing and packaging services can also be challenging. Price is a major consideration in the subscription service. Customers want to pay a price commensurate with the value they’re getting. It’s not just about matching price with value or having the lowest price. Pricing and payment options must suit customers’ specific needs.

Companies must also offer convenient payment options for seamless subscriptions. Payment options should also reflect customers’ purchasing preferences. A company selling software globally should offer country-friendly payment options. Another strategy for making pricing flexible is offering different subscription plans, such as monthly, quarterly, annual, or on a per-user basis.

A subscription-based business model allows companies to serve users across continents without setting up physical offices in those countries. With this global reach, however, comes a host of legal and regulatory challenges. Take the EU, for example. It has the strictest data regulations, and companies operating in the EU must adhere to them. Other country-specific regulations to be aware of and adhere to include billing and taxation rules and reporting practices.

To stay compliant, companies should consult with legal and financial experts from the countries where they operate. They should also implement and maintain internal policies to ensure regulatory compliance, such as data collection and use policies.

For many customers, subscription is a set-and-forget affair. To stay top of mind and boost brand loyalty, brands should regularly engage customers. They should also consistently deliver on their promises and constantly innovate. This helps prevent churn while increasing the chances of being recommended by their loyal users, helping to reduce acquisition costs.

[poddarbschoolsblog]

Customer Relationship Marketing: Building Lasting Connections in the Digital Age

In today's hyper-connected world, where choices abound and customer expectations are higher than ever, businesses must focus not just on acquiring new customers but on building and maintaining lasting relationships with them. This strategy, known as Customer Relationship Marketing (CRM), is vital for fostering loyalty, encouraging repeat business, and generating word-of-mouth referrals. This article delves into the essence of CRM, its importance, strategies, and the impact of digital technologies on its evolution.

Understanding Customer Relationship Marketing

Customer Relationship Marketing is a strategy that emphasizes building long-term relationships with customers rather than focusing solely on individual transactions. It involves understanding customer needs, preferences, and behaviors, and using this knowledge to provide personalized experiences and value over time. The goal is to create a strong, emotional connection with customers, which can lead to increased loyalty and advocacy.

The Importance of CRM

Customer Retention: Acquiring new customers is often more costly than retaining existing ones. CRM strategies help businesses keep their customers satisfied and engaged, reducing churn rates.

Increased Lifetime Value: Loyal customers are likely to spend more over their lifetime with a brand. By nurturing these relationships, businesses can increase the Customer Lifetime Value (CLV).

Word-of-Mouth Marketing: Satisfied customers often become brand advocates, spreading positive word-of-mouth and attracting new customers organically.

Personalized Experience: CRM allows businesses to tailor their offerings and communications to meet individual customer needs, enhancing the overall customer experience.

Key Strategies for Effective CRM

Data Collection and Analysis: Collecting data on customer preferences, purchase history, and interactions allows businesses to gain insights into customer behavior and tailor their marketing efforts accordingly.

Segmentation: Dividing customers into segments based on demographics, behavior, and preferences enables targeted marketing campaigns that resonate more deeply with each group.

Personalized Communication: Utilizing data to personalize emails, offers, and recommendations can significantly enhance customer engagement and satisfaction.

Loyalty Programs: Implementing reward programs for repeat purchases can incentivize continued business and foster loyalty.

Customer Feedback: Regularly soliciting and acting on customer feedback shows that a business values its customers' opinions and is committed to improving their experience.

Omnichannel Approach: Ensuring a consistent and seamless experience across all customer touchpoints—online and offline—strengthens the customer relationship.

The Role of Digital Technologies

The digital age has revolutionized CRM, providing businesses with advanced tools to better understand and engage their customers. Key technologies include:

Customer Relationship Management Software: Platforms like Salesforce, HubSpot, and Zoho CRM help businesses manage and analyze customer interactions, automate marketing tasks, and track customer engagement across various channels.

Artificial Intelligence and Machine Learning: AI and ML enable predictive analytics, helping businesses anticipate customer needs and preferences, and deliver personalized experiences at scale.

Social Media: Social media platforms provide a direct line of communication with customers, allowing for real-time interaction, feedback, and relationship building.

Email Marketing Automation: Tools like Mailchimp and Constant Contact allow businesses to send targeted, personalized emails based on customer behavior and preferences.

Chatbots and Virtual Assistants: These AI-driven tools provide instant customer support, answer queries, and assist in the buying process, enhancing the customer experience.

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Conclusion

In an era where customer expectations are continually evolving, Customer Relationship Marketing is more critical than ever. By focusing on building lasting relationships through personalized, data-driven strategies and leveraging the power of digital technologies, businesses can enhance customer loyalty, drive repeat business, and create advocates for their brand. As the landscape of customer interactions continues to evolve, so too must the strategies for maintaining these valuable relationships, ensuring that customers feel valued and understood at every touchpoint.

[ravaglobal]

Why Every Modern Business Needs MuleSoft Integration Solutions

In today's rapidly evolving digital landscape, businesses rely on multiple applications and platforms across various departments. MuleSoft's API-focused integration approach simplifies complex system communications, enabling seamless data transmission and connectivity. By partnering with a leading MuleSoft Salesforce Integration Services provider in the USA, organizations can enhance operational performance, optimize user experiences through real-time customer insights, drive digital evolution with reusable components, maintain stringent data protection standards, and promote innovation through API reuse. Embracing MuleSoft integration solutions is essential for companies aiming to thrive in the modern digital environment.

[qksgrouptech]

Configure Price and Quote (CPQ), 2024-2028, Asia

In today's fast-paced business environment, Configure Price and Quote (CPQ) solutions have become a critical asset for companies looking to streamline their sales processes. The Configure Price and Quote (CPQ) Market Forecast for 2024-2028 in Asia highlights significant growth driven by increasing digital transformation, automation, and AI-driven pricing strategies. Businesses across various industries, including manufacturing, IT services, and telecommunications, are adopting CPQ solutions to enhance sales efficiency and improve customer experience. Companies like QKS Group are at the forefront of driving this market evolution.

Market Growth and Trends

The Configure Price and Quote (CPQ) Market Forecast suggests that Asia's CPQ market is poised for rapid expansion, with a compound annual growth rate (CAGR) exceeding 12% during 2024-2028. This growth is fueled by the rising demand for automation in sales operations, the need for personalized pricing, and the integration of AI and machine learning in quote management. Emerging economies like India, China, and Southeast Asian nations are expected to witness the highest adoption rates due to their expanding digital infrastructure and increasing enterprise IT spending.

Key Market Drivers

Digital Transformation Initiatives: Organizations in Asia are heavily investing in cloud-based CPQ solutions to modernize their sales processes. This shift is particularly noticeable in industries such as e-commerce, manufacturing, and financial services.

AI and Automation Integration: Advanced CPQ platforms now leverage AI-powered analytics to generate accurate quotes, optimize pricing strategies, and ensure compliance with company policies. These capabilities help businesses gain a competitive edge in dynamic markets.

Rising Demand for Subscription-Based Pricing Models: With the growth of SaaS and cloud-based services, many businesses are transitioning to subscription models, increasing the need for CPQ solutions that can manage recurring revenue and complex pricing structures.

Increased Adoption in SMEs: While large enterprises have been early adopters of CPQ, small and medium-sized enterprises (SMEs) in Asia are now recognizing its value in reducing manual errors and accelerating sales cycles.

Challenges in the CPQ Market

Despite strong growth projections, the Configure Price and Quote (CPQ) Market Forecast identifies certain challenges that could hinder widespread adoption:

Implementation Complexity: Integrating CPQ solutions with existing enterprise resource planning (ERP) and customer relationship management (CRM) systems can be challenging, requiring significant time and investment.

High Initial Costs: While CPQ solutions ultimately improve efficiency, the upfront cost of deployment and customization may deter smaller businesses from immediate adoption.

Regional Regulatory Compliance: Businesses operating in different Asian markets must navigate varying regulatory frameworks, requiring CPQ solutions to be highly adaptable and compliant with local laws.

Regional Insights

China: Leading the CPQ market growth in Asia, China’s rapid digital transformation, strong industrial base, and e-commerce boom are fueling demand for CPQ solutions.

India: With a thriving startup ecosystem and a growing IT sector, India is emerging as a key player in CPQ adoption, particularly in SaaS-based businesses.

Southeast Asia: Countries like Singapore, Indonesia, and Malaysia are witnessing increased CPQ adoption, driven by government initiatives supporting digitalization and smart manufacturing.

Japan & South Korea: These markets are characterized by advanced technological infrastructure and strong enterprise IT investments, further accelerating CPQ deployment.

Competitive Landscape

The CPQ market in Asia is becoming increasingly competitive, with both global and regional players vying for market share. Companies like Salesforce, Oracle, and SAP are expanding their presence in the region, while local providers, including QKS Group, are offering specialized solutions tailored to the unique needs of Asian businesses. The competition is pushing innovation in CPQ solutions, with enhanced AI-driven analytics, improved integrations, and industry-specific customization.

Future Outlook

The Configure Price and Quote (CPQ) Market Forecast for 2024-2028 indicates that CPQ solutions will continue to evolve, driven by emerging technologies such as generative AI, blockchain for contract management, and deeper CRM-CPQ-ERP integrations. As businesses across Asia strive to enhance sales efficiency and pricing accuracy, CPQ adoption will accelerate, further transforming the B2B sales landscape.

In conclusion, the CPQ market in Asia is set for robust growth, driven by digital transformation, automation, and increasing demand for AI-driven pricing solutions. With key players like QKS Group contributing to this evolution, businesses can expect more streamlined and intelligent sales operations in the coming years. Organizations looking to stay ahead in the competitive market should consider investing in CPQ solutions to optimize their sales processes and improve customer engagement.

[jcmarchi]

How Vertical AI Agents Are Transforming Industry Intelligence in 2025

New Post has been published on https://thedigitalinsider.com/how-vertical-ai-agents-are-transforming-industry-intelligence-in-2025/

How Vertical AI Agents Are Transforming Industry Intelligence in 2025

If 2024 was the year of significant advancements in general AI, 2025 is shaping up to be the year of specialized AI systems. Known as vertical AI agents, these purpose-built solutions combine advanced AI capabilities with deep domain expertise to tackle industry-specific challenges. McKinsey estimates that over 70% of AI’s total value potential will come from these vertical AI applications. Gartner predicts that more than 80% of enterprises will have used vertical AI by 2026. This article explores how vertical AI agents are reshaping industry intelligence and paving the way for a new era of business innovation.

From General-Purpose to Specialized AI

If you take a step back and look at the bigger picture of technological evolution, the shift from general-purpose AI to industry-specific AI is nothing new. It reflects a similar trend we have seen before. For instance, in the early days of enterprise software, platforms like SAP and Oracle offered broad capabilities that required extensive customization to meet unique business needs. Over time, vendors introduced tailored solutions like Salesforce Health Cloud for healthcare or Microsoft Dynamics 365 for retail, offering pre-built functionalities designed for specific industries.

Similarly, AI initially focused on general-purpose capabilities like pre-trained models and development platforms, which provided a foundation for building advanced solutions but required significant customization to develop industry-specific applications.

Vertical AI agents are bridging this gap. Solutions like PathAI in healthcare, Vue.ai in retail, and Feedzai in finance empower businesses with highly accurate and efficient tools specifically designed to meet their requirements. Gartner predicts that organizations using vertical AI see a 25% return on investment (ROI) compared to those relying on general-purpose AI. This figure highlights the effectiveness of vertical AI in addressing unique industry challenges.

Vertical AI: Next Level in AI Democratization

The rise of vertical AI agents is essentially the next big step in making AI more accessible to industry. In the early days, developing AI was expensive and limited to large corporations and research institutions due to the high costs and expertise required. Cloud platforms like AWS, Microsoft Azure, and Google Cloud have since made scalable infrastructure more affordable. Pre-trained models like OpenAI’s GPT and Google’s Gemini have allowed businesses to fine-tune AI for specific needs without requiring deep technical expertise or massive datasets. Low-code and no-code tools like Google AutoML and Microsoft Power Platform have taken it a step further, making AI accessible even to non-technical users. Vertical AI takes this accessibility to the next level by providing tools that are pre-configured for specific industry needs, reducing customization efforts and delivering better, more efficient results.

Why Vertical AI is a Billion Dollar Market

Vertical AI has the potential to redefine industries much like software-as-a-service (SaaS) did in the past. While SaaS made software scalable and accessible, vertical AI can take this one step further by automating entire workflows. For instance, while SaaS platforms like Salesforce improved customer relationship management, vertical AI agents can go a step further to autonomously identify sales opportunities and recommend personalized interactions.

By taking over repetitive tasks, vertical AI allows businesses to use their resources more effectively. In manufacturing, for example, vertical AI agents can predict equipment failures, optimize production schedules, and enhance supply chain management. These solutions not only improve efficiency but also reduce labor costs. Additionally, vertical AI agents integrate seamlessly with proprietary tools and workflows, significantly reducing the effort needed for integration. For example, in retail, vertical AI like Vue.ai integrates directly with e-commerce platforms and CRMs to analyze customer behavior and recommend personalized products, minimizing integration effort while improving efficiency. Moreover, vertical AI agents are designed to work within specific regulatory frameworks, such as Basel III in finance or HIPAA in healthcare, ensuring businesses can utilize AI without compromising on industry standards or ethical AI requirements.

Hence, it’s no surprise that the vertical AI market, valued at $5.1 billion in 2024, is projected to reach $47.1 billion by 2030 and could surpass $100 billion by 2032.

Vertical AI Agents in Action: Automotive AI Agents

Google Cloud has recently launched its vertical AI agents specifically designed for the automotive industry. Known as automotive AI agents, these tools are designed to help automakers create intelligent, customizable in-car assistants. Automakers can customize the agents by defining unique wake words, integrating third-party applications, and adding proprietary features. Integrated with vehicle systems and Android Automotive OS, these agents offer features like voice-controlled navigation, hands-free media playback, and predictive insights.

Mercedes-Benz has adopted Google Cloud’s Automotive AI Agent for its MBUX Virtual Assistant, debuting in the new CLA model. This enhanced assistant offers conversational interaction, personalized recommendations, proactive assistance, and precise navigation. By enabling hands-free operations, these agents enhance safety and cater to diverse user needs, showcasing the potential of vertical AI to revolutionize industries.

The Road Ahead: Challenges and Opportunities

While vertical AI agents have immense potential, they are not without challenges. Integrating these systems into businesses can be a challenging task due to legacy systems, data silos, and resistance to change. Also, building and deploying vertical AI agents isn’t easy as it requires a rare combination of AI expertise and industry-specific skills. Companies need teams that understand both the technology side and the specific needs of their industry.

As these systems play a bigger role in critical processes, ethical use and human oversight become crucial. Industries will need to develop ethical guidelines and governance frameworks to keep up with the technology.

That said, vertical AI offers enormous opportunities. With their combination of advanced AI and specialized expertise, these agents are set to become the cornerstone of business innovation in 2025 and beyond.

The Road Ahead

The rise of vertical AI agents is a vital moment in the evolution of industry intelligence. By addressing industry-specific challenges with ease and perfection, these systems have potential to redefine how businesses operate. However, their successful adoption will depend on overcoming integration challenges, building cross-disciplinary expertise, and ensuring ethical deployment.

As vertical AI continues to gain traction in 2025, it will likely reshape industries and redefine business operations. Companies that adopt these solutions early will position themselves to lead in an increasingly competitive market.

[johnmaxblogs]

Key Trends in Microsoft Copilot Integration Services You Need to Watch in 2025 

The rapid evolution of AI-driven solutions is redefining how businesses operate. Microsoft, at the forefront of this transformation, is enhancing its suite of collaboration and productivity tools with Copilot—an AI-powered assistant designed to streamline tasks and accelerate innovation. As we enter 2025, the impact of Microsoft Copilot Integration Services on everyday workflows is becoming clearer. Below, we explore the key trends poised to shape Copilot’s role in the digital workplace and why you should be paying close attention. 

1. Deepening Integration with the Microsoft Ecosystem 

One of the standout advantages of Microsoft Copilot is its seamless fit within the broader Microsoft 365 ecosystem. From Outlook and Teams to Power Platform and Azure services, Copilot is increasingly woven into the fabric of your daily tools. In 2025, we can expect even deeper integrations that allow Copilot to: 

Automate Data Flows: Simplify data movement between apps like Excel, Power BI, and Dynamics 365. 

Enhance Collaboration: Provide real-time insights during Teams meetings, recommending tasks or highlighting pertinent files. 

Improve Search and Discovery: Offer context-aware search capabilities within Microsoft 365, reducing time spent looking for documents and data. 

By further embedding Copilot into Microsoft’s core offerings, businesses will see faster adoption, smoother workflows, and more unified user experiences. 

2. Expansion into Third-Party Platforms 

While Microsoft 365 remains the primary home for Copilot, many organizations rely on a hybrid mix of third-party solutions, from CRM software to specialized industry platforms. In response, Microsoft Copilot Integration Services are broadening their scope to support: 

Multi-Platform Collaborations: Enabling Copilot to suggest relevant information within Slack, Salesforce, or other popular applications. 

API-Driven Customizations: Providing developers with more robust APIs so they can build tailored Copilot plugins or connectors for proprietary systems. 

Unified Dashboards: Allowing decision-makers to view Copilot-powered insights across multiple platforms in a single interface. 

This trend underscores Microsoft’s commitment to meeting customers where they are, ensuring that AI-driven assistance remains consistent—even outside the Microsoft ecosystem. 

3. AI Ethics and Responsible Innovation 

AI deployments are under increasing scrutiny for their potential impact on data privacy, workplace bias, and security. As Copilot’s feature set grows, Microsoft is also advancing its guidelines and tools to foster responsible AI use. Key developments include: 

Built-In Compliance Checks: Ensuring Copilot adheres to relevant industry standards like GDPR, HIPAA, and other regulations. 

Transparent AI Models: Offering clearer explanations of how Copilot arrives at recommendations or decisions. 

Bias and Fairness Audits: Regularly assessing AI algorithms to minimize bias in recommendations or content creation. 

By focusing on ethical considerations, Microsoft aims to maintain trust and uphold regulatory requirements, making Copilot’s adoption smoother for risk-averse industries like finance, healthcare, and government. 

4. Enhanced Natural Language Processing Capabilities 

Copilot’s ability to understand and generate text lies at the heart of its value proposition. In 2025, expect noticeable improvements in: 

Contextual Understanding: Better grasp of nuances in queries, allowing Copilot to deliver more precise suggestions. 

Multi-Lingual Support: Expanded support for languages and dialects, catering to global and diverse workforces. 

Conversational Interfaces: More seamless back-and-forth dialogue for tasks like drafting emails, building reports, or creating presentations. 

These enhancements will push Copilot from a handy sidekick to a truly proactive assistant that can tackle more complex and domain-specific tasks with ease. 

5. Real-Time Collaboration and Workflow Automation 

Collaboration goes beyond messaging and file-sharing. It’s about accelerating processes through intelligent automation. That’s where Copilot truly shines in 2025: 

Instant Task Recommendations: Copilot tracks real-time changes in documents or project management tools to suggest tasks or next steps. 

Automated Notifications: Alerts team members about deadlines or potential bottlenecks, helping everyone stay on track. 

Workflow Extensions: With the help of Microsoft Copilot Integration Services, businesses can integrate Copilot into workflow automation platforms like Power Automate, ensuring consistent and repeatable processes. 

The result is a more agile workforce where each team member can tap into AI-driven support without switching platforms or requiring advanced technical skills. 

6. Advanced Analytics and Predictive Insights 

Data is the backbone of modern businesses, and Copilot’s synergy with Microsoft’s analytics tools is continually evolving: 

Proactive Analytics: Copilot goes beyond descriptive analytics to predict trends in sales, customer support needs, or operational bottlenecks. 

Intelligent Dashboards: Integrated with Power BI, Copilot can highlight anomalies and offer suggestions on how to address them. 

Embedded Machine Learning: Advanced ML models enable Copilot to refine its recommendations over time, adapting to the unique context and needs of each organization. 

These predictive capabilities empower decision-makers to not only react to current scenarios but also anticipate future challenges and opportunities. 

7. Low-Code/No-Code Accessibility 

2025 is seeing a surge in low-code/no-code (LCNC) platforms that democratize app creation. Copilot is reinforcing this trend by: 

Guided App Building: Offering suggestions and templates for creating custom business applications within Microsoft Power Platform. 

Simplified Workflows: Helping users connect data sources and automation steps without deep coding knowledge. 

Drag-and-Drop AI Components: Allowing citizen developers to embed Copilot’s AI features in their custom applications quickly. 

This puts advanced AI capabilities into the hands of non-technical staff, increasing overall productivity and fostering a culture of innovation across the organization. 

Preparing for a Copilot-Powered Future 

Investing in Microsoft Copilot Integration Services is increasingly becoming a strategic move rather than a mere tech upgrade. As these eight trends unfold, organizations that adopt and adapt will likely see accelerated efficiency, improved decision-making, and stronger collaboration. To fully leverage Copilot’s potential: 

Assess Your Tech Stack: Identify key areas where Copilot can add the most value—be it data analytics, project management, or customer outreach. 

Train Your Teams: Ensure employees understand Copilot’s capabilities, ethical use guidelines, and how to effectively integrate AI-driven insights into their workflows. 

Stay Agile: As AI evolves, remain open to new features and integrations that Microsoft rolls out. Regularly update your processes to harness the latest Copilot enhancements. 

2025 is shaping up to be a defining year for AI in the workplace, with Microsoft Copilot standing as a key player in this transformation. By understanding these emerging trends and proactively integrating Copilot into daily operations, businesses can stay competitive, agile, and ready for whatever the future holds. 

[wedesignyouny]

Shaping the Future of Data Staffing - Dataforce

Shaping the Future of Data Staffing

Introduction

In today’s fast-changing digital world, data science and artificial intelligence are leading the way for new ideas and changes. As new technologies change industries, companies are using data to make better choices, improve their processes, and extract valuable insights to stay ahead of their rivals. This growth in using data to make decisions has created a high need for skilled data workers. As a result, the data staffing industry is becoming vibrant and quickly growing.

The Evolution of Data Staffing in the Digital Age

The way companies hire people has changed a lot in the digital age. They do not just look at resumes and cover letters anymore. Now, companies use big data, Facebook, and AI to look at many talented people. This helps them find individuals who have the right skills and experiences for special jobs in data.

Using data to hire has opened up more options. Companies can now connect with skilled professionals from different backgrounds and locations. This method also makes the process fairer and quicker. It helps reduce bias and leads to better hiring decisions.

From Salesforce to Data Analytics: The Journey of Dataforce

Dataforce is a top name in the data staffing world. They started with Salesforce recruitment but saw a rising need for data analytics experts in many industries. With their deep knowledge of recruitment and data analysis, they shifted their focus to match companies with top talent in data analytics.

Dataforce knows that the market is always changing. The demand for certain data skills can go up and down very fast. That’s why they created a strong and flexible staffing model. This model helps them quickly find and connect with professionals who have the skills that are in high demand.

By using their wide network of data experts and new recruitment tech, Dataforce has become a trusted partner for businesses wanting to create strong data teams.

Bridging the Gap between Data Talent and Innovative Companies

Dataforce works hard to connect great talent with businesses that want to develop strong data skills. They know that the recruitment industry keeps changing, so they regularly update their methods to support both clients and job seekers.

Here’s what makes Dataforce special:

By offering innovative solutions and aiming for high quality, Dataforce has helped many businesses form outstanding data teams. This helps these companies use their data better than ever before.

The Role of AI and Big Data in Modern Recruitment

The data staffing sector has changed a lot. This change is similar to what is happening in the industries it supports. The rise of AI and big data has played a big role in this shift. These new technologies have changed how recruitment is done, helping organizations connect with the best talent in finding candidates to judging and choosing them.

AI-powered platforms can look at large amounts of data. They can find candidates based on their skills, experience, and even their personalities. This saves recruiters a lot of time. It also helps companies connect with more qualified people. Some of these people might have been missed through traditional recruitment methods.

Leveraging AI for Enhanced Talent Acquisition

Artificial intelligence is a key tool for improving talent acquisition. AI platforms use smart algorithms to help speed up and improve different parts of the hiring process. This makes hiring quicker, more efficient, and reduces bias.

For example, AI resume screening tools can quickly look at thousands of resumes. They find candidates whose skills and experience match the job well. This means recruiters no longer have to check every resume manually, thanks to automation in the hiring process. They can spend their time on more important tasks. AI can also run chatbots that chat with candidates, answer common questions, and even do initial screening interviews. Studies show that 72% of recruiters find AI most useful for candidate sourcing, and 67% of hiring decision-makers see AI’s main advantage as its ability to save time. Companies like Hilton have reported reducing their time to fill positions by 90% using AI-powered recruitment tools.

By handling boring and time-consuming tasks, AI lets recruiters focus on building great relationships with candidates. They can learn about their goals and make sure candidates have a good experience.

Big Data’s Impact on Strategic Talent Placement

Big data analytics is important for finding and placing the right talent. It looks at large amounts of information about job markets, industry trends, and candidate profiles. This data helps companies make smart workforce planning choices.

For instance, businesses can see where skills are lacking in their industry. They can then find professionals with the needed talent before others do. This helps companies stay ahead and have the right people to succeed.

Big data analytics can also improve the candidate experience. It can suggest fitting job openings, give customized career advice, and show chances for professional development. Research indicates that 60% of organizations use AI to manage talent as of 2024. 

Using these data-driven methods for talent placement helps companies make choices that match their goals. They can also improve how they plan their workforce and create a better experience for candidates.

Future Trends in Data Staffing

As data science moves forward, the staffing industry will also change. It is important for staffing agencies and the businesses they support to be aware of upcoming trends. One key trend is the rising focus on ethics in data recruitment.

As worries about data privacy grow, companies will look for experts in ethical data management and fairness in AI. There will also be a high demand for people with skills in deep learning, cloud computing, and data privacy. According to the World Economic Forum’s Future of Jobs 2023 report, the demand for AI and machine learning specialists is projected to increase by 40% by 2027. Additionally, the demand for data analysts, scientists, engineers, BI analysts, and other big data and database professionals is expected to grow by 30%–35% in the same period.

The Growing Importance of Data Privacy and Security in Recruitment

In today’s world, we face many data breaches and worries about privacy. This makes it very important to address biases and use data responsibly and ethically, especially in areas like healthcare. Companies need to focus on data privacy and security during recruitment. This step helps protect their interests and the privacy of job seekers.

To achieve this, companies should create strong data governance plans. They must follow the rules and use security measures to keep sensitive information about candidates safe. It’s also important that companies are open with job applicants. They should explain how they collect, use, and store their data. The global data privacy software market is expected to reach $25.85 billion by 2029, growing at a CAGR of 40.8% from 2022 to 2029. This rapid growth underscores the increasing importance of data privacy and security in various sectors, including recruitment.

By concentrating on data privacy and security, companies can earn trust from applicants, protect their good name, and lower the chances of costly legal problems. In healthcare, where patient care depends a lot on data privacy, this attention to privacy is even more important.

Predictive Analytics: Shaping the Future of Talent Sourcing

Predictive analytics is poised to revolutionize talent sourcing in the coming years. By leveraging historical data and machine learning algorithms, predictive models can forecast future hiring needs, identify high-potential candidates, and predict candidate success within specific roles.

This enables organizations to make proactive hiring decisions, optimize their recruitment strategies, and reduce employee turnover. For instance, predictive models can identify the key factors contributing to employee attrition, allowing companies to address these factors and improve employee retention rates.

Here are some of the ways predictive analytics is transforming the talent landscape:

As predictive analytics technologies mature, their impact on the data staffing industry will only become more significant, leading to more strategic and data-driven talent acquisition decisions. A study by Deloitte found that organizations using predictive analytics in their talent acquisition processes are twice as likely to improve their recruiting efforts and 2.7 times more likely to get leaders on board with HR initiatives. Furthermore, 71% of companies see people analytics as a high priority in their organizations.

Challenges in Data Staffing

The data staffing industry is growing, but there are challenges. Technology is advancing quickly, and the skill needs in data science are changing. This has created a big skills gap. As a result, companies struggle to find qualified people for important data jobs.

Also, the competition for top talent is strong. Many companies want to attract data scientists and data analysts by offering good salaries and benefits. This makes it hard for staffing agencies. They need to find and secure the best candidates quickly and effectively.

Navigating the Skills Gap in the Data Sector

One big problem in data staffing is the growing gap in skills. New technologies and methods keep coming up. Data professionals have to update their analytical skills all the time to remain strong in the job market. This means they need to learn continuously and develop professionally. They must stay aware of industry trends.

But traditional schools often have a hard time keeping up with how fast data science changes. This makes it difficult for companies to find people with the right mix of skills and experience.

To solve this issue, companies should invest in upskilling and reskilling their current workers. They can team up with schools to create valuable training programs. It’s also important to widen recruitment to include people with useful skills who are willing to learn.

The Critical Role of Continuous Learning and Development

In the changing world of data science, learning and growing in your career is very important, especially in shaping the employee value proposition. It is not just a choice; it is a must for future success. Companies should create a culture that supports continuous learning. They can do this by helping their workers gain more knowledge, learn new skills, and understand new technologies.

Programs to learn new skills, online courses, workshops, and industry conferences are all great ways to help with professional development. Companies can also motivate workers to earn relevant certifications. This shows their skill and dedication to their growth.

When companies invest in their workers’ ongoing learning and development, they can keep their data teams leading in innovation. This will help them solve tricky data problems and add value to the business.

Success Stories: Dataforce’s Impact on Industry Leaders

Dataforce’s success comes from two key things. First, they really know the data staffing area. Second, they can produce real results for top companies. They have helped many businesses create top-notch data teams. These teams are driving new ideas and fixing tough issues.

Their partnerships with tech leaders like Cisco and Splunk show how well they understand what clients need. They find qualified candidates and make sure those placements last. This helps both the companies and the people they hire.

Case Study: Partnering with Cisco for Data Talent Solutions

Cisco is a global leader in networking and cybersecurity. They teamed up with Dataforce to find skilled data professionals. This case study shows how well this partnership worked in finding top talent for their data science, data engineering, and data analysis teams.

Dataforce worked closely with Cisco. They wanted to learn about Cisco’s needs, culture, and future goals. They used their wide network and knowledge in data staffing to find and attract highly qualified candidates. These candidates had the right technical skills and matched Cisco’s values.

As a result of this partnership, Cisco saw a big boost in the quality and speed of hiring for their data teams. This helped them move forward with their data initiatives and stay ahead of their competition.

Dataforce’s Role in Splunk’s Strategic Talent Acquisition

Splunk is a key player in data analytics and observability solutions. They worked with Dataforce for help in hiring new talent. Splunk needed data engineers with special skills. To meet this need, Dataforce created a custom recruitment plan. This plan focused on finding experts skilled in building and managing large data pipelines.

Dataforce’s skilled recruiters performed thorough technical tests and interviews to check if each candidate was a good match for Splunk’s fast-paced work culture. They understood Splunk’s business goals and used this knowledge to find people who could help them succeed in the long run.

Thanks to Dataforce’s smart hiring solutions, Splunk was able to grow their engineering team. This helped them improve their data processing skills and keep providing advanced data analytics solutions to their clients.

Conclusion

In conclusion, the future of data staffing is changing quickly in the digital world. It will focus on connecting skilled data workers with innovative companies. Dataforce has had great success using AI to find talent and using big data for smart job placements. As the industry moves forward, issues like data privacy, security, and predictive analytics will influence talent sourcing. Even with challenges like the skills gap, learning and growth will still be very important. Success stories, like Dataforce’s work with leaders such as Cisco and Splunk, show how data staffing can help organizations grow. To shape the future of data staffing, we will need to adapt to these trends and tackle challenges.

[altdigitaltechnologies]

Future of Salesforce Integration: Connecting Your Ecosystem

Today, there are many ways in which digital businesses need to be very agile and precise-and, at the same time, fully interconnected. Salesforce, which has emerged to become more than CRM but rather the meta platform of everything, has been evolving. Salesforce is now the center-just everything is underpinned by it and can be linked through tools, systems, and even technologies. For Alt Digital Technologies, it should be critical, in the future, to sustain the adaptation of a Salesforce digital tool tilted toward a self-enablement to also discover new opportunities and ultimately transformation.

Why Salesforce Integration Matters More Than Ever

When an organization was only a start-up, it used to guide their operation with a single-old system. The modern business setup persists through built connections that allow data streaming within all applications, departments, and geographies. Here's the relevance of CRM integration with Salesforce:

Efficiency enhancement: Integrate all core features of the Boosted Efficiency Salesforce with the ERP platforms, marketing tools, or collaboration platforms and reduce the amount of manual data input across manually operated and automated aspects of workflows.

Unified data-based one-stop Decision system: Connect data that is from various sources to develop real-time insights across operations and customers, which also brings the added benefit of more data-based decision making.

Improved Customer Experience: In reality, customer data can be obtained in real-time from multiple platforms and can respond faster as well as drive personal interaction. 

Future-Proof Scalability: Integrating therefore assures the evolution of Salesforce with the future needs of a company's changing technology landscape.

Emerging Trends in Salesforce Integration

As we go into 2025 and beyond, new trends and technologies will continue to redefine how businesses think about Salesforce integration. Let's look at the main developments:

1. API-Driven Integration

Modern integrations are all backed by APIs, and Salesforce's broad API capabilities offer developers the avenue to connect Salesforce with almost anything, be it a legacy database or an ERP/ legacy system custom-built application. REST and GraphQL APIs are even further increasing the rate and flexibility with which integrations can be deployed.

2. The Growing Role of Mulesoft

The acquisition of Mulesoft by Salesforce has made this company a cornerstone for those manufacturers who intend to put all things related to technology together. The capability to make APIs reusable as well as to integrate diverse systems ranging from legacy to cloud environments ensures cross-comfort data transfer among complex infrastructures they manage.

3. AI-Powered Integration

Data mapping needs no manual efforts anymore; it is automated by AI now. Anomalies are checked and probable requirements of integration are identified than earlier possible by deploying AI for integration. This is performed by Salesforce using AI Einstein in conjunction with integration platforms, which thereby makes data more secure and reach the value soon.

4. Real-Time Data Sync

Real-time integration is now more than a fad–it is a requirement. The companies are looking for instantaneous data exchange between different systems to reach their customers, be able to monitor operations, and gain insight preamble to inordinate data latencies. This mechanism has become very accessible with tools like Salesforce's Event Monitoring and Platform Events.

5.Low-Code/No-Code Integration Tools

This is where the rise of low-code to no-code tools is making integrations of salesforce technology possible, even on a wide and small scale. After all, platforms, external tools, and components like MuleSoft Composer have come to the fore today, making it possible for nontechnical users to develop, own, and maintain integrations with very little programming, thus reducing reliance on IT teams.

Integration with Salesforce – Recommended Practices

To leverage a Salesforce integration, there are a number of best practice elements to be adhered to:

Conduct Evaluation of Your Landscape: Make a detailed map of all systems that would have to be connected to Salesforce; prioritize integration needs based on the business drivers.

Scalability Planning: Choose technologies and frameworks that would easily allow further growth, added on systems, and increased data volume.

Data Consistency Confirmation: Create sturdy data management rules ensuring no double records are created and data formats are consistent across all systems.

Use Middleware: Middleware: Middleware such as MuleSoft or Zapier is a bridge between salesforce and other tools as it makes it easier to make complex integrations.

Focus on Security: Use encryption, access controls and audits regularly to preserve privacy data and customer business data in the integrations.

The Alt Digital Technologies Advantage

At Alt Digital Technologies, we specialize in helping businesses harness the full potential of Salesforce through seamless integrations. Our team of experts combines technical expertise with industry insights to design solutions that align with your goals. From connecting legacy systems to implementing cutting-edge API strategies, we ensure that Salesforce becomes a powerful enabler of your business growth.

We leverage tools like MuleSoft, Salesforce Flow, and custom APIs to create scalable, secure, and efficient integrations. Whether you’re looking to unify your marketing platforms, streamline your ERP, or enable real-time customer insights, we’ve got you covered.

Ready to Connect Your Ecosystem?

The future of Salesforce lies in its ability to integrate and evolve within your business ecosystem. By embracing innovative integration strategies, you’re not just connecting systems—you’re building a foundation for agility, innovation, and growth.

Let Alt Digital Technologies guide you in this journey. Contact us today to explore how we can help you achieve a truly connected ecosystem powered by Salesforce.

[sanjayforsales]

How Sales Evolved the World: A Transformative Journey

Sales, a cornerstone of human interaction and economic growth, has been the silent engine driving the evolution of societies across centuries.

From barter systems to digital transactions, sales has continually adapted, reshaped, and empowered civilizations. It’s not just about transactions—it’s about creating value, building relationships, and fostering innovation.

Let’s delve into how sales has evolved over time, and how the world’s greatest sales minds have influenced this transformation.

The Early Days: Barter Systems to Currency

Sales began as simple barter systems around 6000 BC when people exchanged goods and services directly. For instance, a farmer might trade wheat for a carpenter’s crafted tools. However, as societies expanded, barter faced limitations due to its inefficiency.

The invention of currency around 600 BC in the ancient kingdom of Lydia (modern-day Turkey) revolutionized sales. Currency simplified trade, standardizing value and enabling economies to grow beyond regional boundaries.

The Industrial Revolution: Scaling Sales

The 18th-century Industrial Revolution marked a seismic shift in sales. Mass production created an abundance of goods, necessitating organized sales efforts. Businesses adopted door-to-door sales and established markets to reach customers. For instance, Singer Sewing Machines, founded in 1851, became one of the first companies to leverage installment plans and door-to-door sales to make its products accessible to the masses.

The Industrial Revolution also birthed iconic sales figures like John H. Patterson, the founder of the National Cash Register (NCR) Company. Known as the father of modern salesmanship, Patterson introduced structured sales training programs in the late 1800s. His approach emphasized understanding customer needs and crafting personalized pitches—a principle still relevant in today’s sales world.

The Digital Revolution: Sales in the Age of the Internet

The advent of the internet in the late 20th century marked another monumental evolution in sales. Businesses moved online, creating e-commerce platforms that revolutionized accessibility. Amazon, founded by Jeff Bezos in 1994, is a prime example. Bezos’s vision of "Earth’s most customer-centric company" transformed how products are sold and delivered globally.

Search engines like Google, launched in 1998, introduced a new sales frontier: digital marketing. Techniques like Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising became indispensable. Today, websites like www.consult4sales.com help businesses navigate this complex digital landscape, offering expert insights and strategies to optimize their sales processes.

Sales Masters Who Changed the Game

Some individuals have redefined the art and science of sales. Here are a few trailblazers:

Zig Ziglar (1926-2012): Known as the "Sales Guru," Ziglar’s motivational speeches and books like Secrets of Closing the Sale continue to inspire sales professionals worldwide.

Mary Kay Ash (1918-2001): The founder of Mary Kay Cosmetics empowered women through her direct sales model. Her legacy proves that empathy and personal relationships are key to successful sales.

Dale Carnegie (1888-1955): Author of How to Win Friends and Influence People, Carnegie’s teachings on interpersonal skills have influenced countless salespeople.

Their principles—from building trust to understanding psychology—remain cornerstones in sales today.

Modern Trends Shaping Sales

Data-Driven Sales

In today’s world, data reigns supreme. Customer Relationship Management (CRM) systems like Salesforce and HubSpot have revolutionized sales. They help businesses analyze customer behavior, predict trends, and personalize interactions. For example, Netflix’s recommendation algorithm—a data-driven approach—has significantly boosted its sales by catering to user preferences.

Social Selling

The rise of social media has added a new dimension to sales. Platforms like LinkedIn, Instagram, and Twitter allow businesses to engage with customers directly. Social selling—the art of using social media to find and nurture leads—is a game-changer. Brands like Nike leverage these platforms to build authentic relationships and drive sales.

The Role of AI

Artificial Intelligence (AI) is shaping the future of sales. Chatbots, predictive analytics, and personalized recommendations streamline the sales process. Companies like Tesla use AI-powered platforms to engage potential buyers, enhancing the overall customer experience. For tailored strategies in this evolving landscape, businesses can rely on www.consult4sales.com for expert guidance.

Real-World Impact of Sales Evolution

Economic Growth

Sales drives economies. For instance, the automobile industry’s growth in the 20th century wasn’t just due to innovation but also because of stellar sales strategies. Henry Ford’s vision of affordable cars for the masses was realized through effective sales channels and financing options.

Innovation and Competition

Sales fosters competition, which in turn drives innovation. Apple’s iPhone, launched in 2007, disrupted the mobile phone market not just through its design but also through its genius sales and marketing campaigns. Steve Jobs’s presentations became legendary, blending storytelling with product features to create desire.

Empowering Individuals

Sales isn’t limited to businesses. It empowers individuals to achieve financial independence. Consider the rise of small businesses on platforms like Etsy. These entrepreneurs use digital tools to sell globally, breaking traditional barriers.

The Future of Sales

The next frontier in sales will be driven by immersive technologies like virtual reality (VR) and augmented reality (AR).

Imagine trying out a car or furniture virtually before making a purchase. Additionally, sustainability will play a crucial role. Companies aligning their sales strategies with eco-conscious values are likely to resonate with future generations.

To stay ahead in this dynamic field, businesses must adapt, innovate, and embrace digital transformation. For actionable insights, visit www.consult4sales.com—your partner in mastering the art of sales.

Sales is the heartbeat of human progress. It has evolved from simple barter systems to complex digital ecosystems, continuously shaping economies, industries, and lives. As we stand on the brink of new innovations, the essence of sales—building trust, delivering value, and fostering relationships—remains unchanged. By learning from the masters and leveraging modern tools, anyone can harness the power of sales to make a lasting impact.

For businesses seeking to navigate this ever-evolving landscape, www.consult4sales.com offers the expertise and guidance needed to thrive in the world of sales.

[techinfowithexperts]

What's New in the Salesforce? A 2025 Guide for Businesses 

 Salesforce is still a trailblazer in the business world, providing advanced solutions for companies that need to adapt to new digital changes in their operations. In 2025, the Salesforce will release a barrage of advancements and tools to help organizations become prepared in CRM, commerce, and more. It is time to look at what is new in Salesforce and how to use it to your business advantage. 

The Evolution of Salesforce Cloud Solutions 

Salesforce has solidified its reputation as the leading Salesforce CRM system, and in 2025, its cloud offerings have been further enhanced to cater to the diverse needs of businesses:   

Salesforce CRM System Innovations 

Customers can navigate the Salesforce CRM more easily, work with integration options and AI-backed data analytics, and provide better services. These updates help organizations gain insights into client behavior, optimize business processes, and provide better services.   

Service Cloud Einstein   

One of the latest Service Cloud Einstein, which applies artificial intelligence, offers new sophisticated instruments for managing customer support. That is why features like case routinization prediction and sentiment analysis may help increase resolution time and customer satisfaction.   

Salesforce Commerce Cloud Einstein 

Commerce Cloud Einstein uses artificial intelligence to offer customer product recommendations, intelligent prices, and insights. This is especially important for organizations that seek to design and build unique eCommerce experiences for clients.   

Revolutionizing eCommerce with Salesforce Commerce Cloud 

Salesforce Commerce Cloud continues to be a cornerstone of eCommerce strategies in 2025, offering robust tools for both B2B and B2C businesses:   

Salesforce B2B Commerce Cloud   

The Salesforce B2B Commerce Cloud aims to simplify the business buying process. With integrated pricing strategies, customized libraries, and self-administration interfaces, such B2B organizations can meet customers' demands perfectly.   

Composable Commerce for B2C   

Composable Commerce for B2C enables businesses to build different solutions using modular systems. This approach, among other things, helps the customer during his or her shopping trip. At the same time, it helps the business reinstate itself and/or its adaptability to changes in this market.   

Salesforce B2C Commerce   

Salesforce B2C Commerce is one of the 'weapons' for developing compelling e-stores that increase conversion rates. Improved Usability and personalization based on the advanced use of AI make it easier for businesses to deliver a shopping experience that competes with the biggest names in this trade.   

AI-Driven Enhancements: Commerce Cloud Einstein 

Commerce Cloud Einstein remains a game-changer in 2025, providing AI-powered solutions to optimize the customer journey:   

Personalization at Scale   

Every company can give their client an incredible experience through corporate Artificial Intelligence insights. Using artificial intelligence, Commerce Cloud Einstein identifies products to suggest and deliver a customer's likely preferences and targeted content.   

Advanced Analytics   

It provides a detailed understanding of customer behavior and is valuable for fine-tuning marketing messages and channels and managing the sales process. Such an approach adds more value through analytics of percentages of returns and customer loyalty.   

Empowering Businesses with Salesforce Consulting Partners 

Navigating the vast landscape of Salesforce solutions can be challenging. This is where Salesforce Consulting Partners come into play. These experts help businesses maximize their investment in Salesforce by:   

Developing linked programs and courses for the salesforce CRM management.   

Ensure that Salesforce cloud solutions complement existing systems that align with an organization's needs.   

Serving sectors such as retail and manufacturing or healthcare industries with value-added products.   

Salesforce Consulting Partners are essential in 2025 to assist organizations in attaining digital transformation in their operations.   

Salesforce Staff Augmentation Services 

With an increase in the number of companies that require skillful Salesforce professionals, Salesforce Staff Augmentation Services means that businesses have the option of a staff they need for their teams. Regardless of your business requirements for developers, administrators, or consultants, these services provide one for projects of all sizes.   

Salesforce Migration Services: Smooth Transitions for Modern Businesses 

Implementing a new version in Salesforce or moving to a new one is also difficult. Salesforce Migration Services are designed to ensure a seamless transition by:  

The method of transferring data from old systems with the least interruption 

Preserving the accuracy and confidentiality of data during nontrivial migration.   

Providing procedures that will assist different teams to overcome problems of identifying and using the new system.   

These services help organizations adopt new paradigm changes in CRM and Salesforce technology.   

Salesforce Commerce Cloud: Unlocking eCommerce Potential 

Salesforce Commerce Cloud continues to evolve, empowering businesses with innovative tools for eCommerce success:   

Salesforce B2B eCommerce   

Salesforce B2B eCommerce solutions for 2025 are even mightier. Opportunities such as contract management, automated reordering, and others that imply the use of artificial intelligence create a more solid foundation for the relations between the business and the client.   

Salesforce eCommerce for B2C   

Salesforce eCommerce solutions go beyond B2B, providing A/B testing and a personalized user journey for B2C companies. From the product preview stage, where customers choose what clothing items they want, to the chatbot stage, the platform ensures that customers constantly interact.   

Why Choose Salesforce CRM Implementation? 

Salesforce CRM implementation is a valuable investment that forms part of business development and customer relationship improvement strategies. Here's why:   

Unified Data Management   

Salesforce CRM integrates customer information and offers interaction history. Since the customer channels fall under a single umbrella, they also provide a coherent message throughout their interactions.   

Scalability and Flexibility   

In essence, all Salesforce CRM solutions are remarkably versatile and suitable for any organization. Salesforce came into existence with a goal to solve a problem that small businesses and start-ups face. It has the solution; it has a package that can be adopted by any start-up or any huge enterprise.   

Enhanced Collaboration   

There is coordination since everyone on the platform is encouraged to share their ideas and collaborate with others. This creates competition and encourages the achievement of improved business results.   

The Future of Commerce: B2B and B2C Integration   

Traditional B2C commerce and B2B commerce have had different solutions with divergent development paths, but Salesforce is slowly promoting congruent solutions that meet changing business requirements. By combining the best of Salesforce B2B Commerce and Salesforce B2C Commerce, the platform ensures:   

Ensuring that brand experience is consistent across all the communication channels.   

The management of various products and services and their prices may prove very difficult and cumbersome for the staff.  

Fluidity in other AI tools and solutions such as Commerce Cloud Einstein. 

Conclusion: Harnessing Salesforce in 2025   

Salesforce's changes and improvements in 2025 strengthened its leads in CRM and eCommerce sectors. These range from Salesforce cloud solutions to Salesforce commerce cloud and Composable commerce for B2C business, which helps businesses acquire tools to succeed, especially in a competitive arena.   

Other ways of enhancing Salesforce's value are Purchasing Salesforce products and services and engaging the services of Salesforce consulting partners to implement, staffing augmented Salesforce staff, or migrating to Salesforce.   

From automation processes to improvements in customer relation management to the need to increase sales via e-commerce, companies would find a specific solution set by Salesforce. Be future-ready with Salesforce and discover what is possible for your business in 2025. 

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What's New in the Salesforce? A 2025 Guide for Businesses

Salesforce is still a trailblazer in the business world, providing advanced solutions for companies that need to adapt to new digital changes in their operations. In 2025, the Salesforce will release a barrage of advancements and tools to help organizations become prepared in CRM, commerce, and more. It is time to look at what is new in Salesforce and how to use it to your business advantage. 

The Evolution of Salesforce Cloud Solutions 

Salesforce has solidified its reputation as the leading Salesforce CRM system, and in 2025, its cloud offerings have been further enhanced to cater to the diverse needs of businesses:   

Salesforce CRM System Innovations 

Customers can navigate the Salesforce CRM more easily, work with integration options and AI-backed data analytics, and provide better services. These updates help organizations gain insights into client behavior, optimize business processes, and provide better services.   

Service Cloud Einstein   

One of the latest Service Cloud Einstein, which applies artificial intelligence, offers new sophisticated instruments for managing customer support. That is why features like case routinization prediction and sentiment analysis may help increase resolution time and customer satisfaction.   

Salesforce Commerce Cloud Einstein 

Commerce Cloud Einstein uses artificial intelligence to offer customer product recommendations, intelligent prices, and insights. This is especially important for organizations that seek to design and build unique eCommerce experiences for clients.   

Revolutionizing eCommerce with Salesforce Commerce Cloud 

Salesforce Commerce Cloud continues to be a cornerstone of eCommerce strategies in 2025, offering robust tools for both B2B and B2C businesses:   

Salesforce B2B Commerce Cloud   

The Salesforce B2B Commerce Cloud aims to simplify the business buying process. With integrated pricing strategies, customized libraries, and self-administration interfaces, such B2B organizations can meet customers' demands perfectly.   

Composable Commerce for B2C   

Composable Commerce for B2C enables businesses to build different solutions using modular systems. This approach, among other things, helps the customer during his or her shopping trip. At the same time, it helps the business reinstate itself and/or its adaptability to changes in this market.   

Salesforce B2C Commerce   

Salesforce B2C Commerce is one of the 'weapons' for developing compelling e-stores that increase conversion rates. Improved Usability and personalization based on the advanced use of AI make it easier for businesses to deliver a shopping experience that competes with the biggest names in this trade.   

AI-Driven Enhancements: Commerce Cloud Einstein 

Commerce Cloud Einstein remains a game-changer in 2025, providing AI-powered solutions to optimize the customer journey:   

Personalization at Scale   

Every company can give their client an incredible experience through corporate Artificial Intelligence insights. Using artificial intelligence, Commerce Cloud Einstein identifies products to suggest and deliver a customer's likely preferences and targeted content.   

Advanced Analytics   

It provides a detailed understanding of customer behavior and is valuable for fine-tuning marketing messages and channels and managing the sales process. Such an approach adds more value through analytics of percentages of returns and customer loyalty.   

Empowering Businesses with Salesforce Consulting Partners 

Navigating the vast landscape of Salesforce solutions can be challenging. This is where Salesforce Consulting Partners come into play. These experts help businesses maximize their investment in Salesforce by:   

Developing linked programs and courses for the salesforce CRM management.   

Ensure that Salesforce cloud solutions complement existing systems that align with an organization's needs.   

Serving sectors such as retail and manufacturing or healthcare industries with value-added products.   

Salesforce Consulting Partners are essential in 2025 to assist organizations in attaining digital transformation in their operations.   

Salesforce Staff Augmentation Services 

With an increase in the number of companies that require skillful Salesforce professionals, Salesforce Staff Augmentation Services means that businesses have the option of a staff they need for their teams. Regardless of your business requirements for developers, administrators, or consultants, these services provide one for projects of all sizes.   

Salesforce Migration Services: Smooth Transitions for Modern Businesses 

Implementing a new version in Salesforce or moving to a new one is also difficult. Salesforce Migration Services are designed to ensure a seamless transition by:  

The method of transferring data from old systems with the least interruption 

Preserving the accuracy and confidentiality of data during nontrivial migration.   

Providing procedures that will assist different teams to overcome problems of identifying and using the new system.   

These services help organizations adopt new paradigm changes in CRM and Salesforce technology.   

Salesforce Commerce Cloud: Unlocking eCommerce Potential 

Salesforce Commerce Cloud continues to evolve, empowering businesses with innovative tools for eCommerce success:   

Salesforce B2B eCommerce   

Salesforce B2B eCommerce solutions for 2025 are even mightier. Opportunities such as contract management, automated reordering, and others that imply the use of artificial intelligence create a more solid foundation for the relations between the business and the client.   

Salesforce eCommerce for B2C   

Salesforce eCommerce solutions go beyond B2B, providing A/B testing and a personalized user journey for B2C companies. From the product preview stage, where customers choose what clothing items they want, to the chatbot stage, the platform ensures that customers constantly interact.   

Why Choose Salesforce CRM Implementation? 

Salesforce CRM implementation is a valuable investment that forms part of business development and customer relationship improvement strategies. Here's why:   

Unified Data Management   

Salesforce CRM integrates customer information and offers interaction history. Since the customer channels fall under a single umbrella, they also provide a coherent message throughout their interactions.   

Scalability and Flexibility   

In essence, all Salesforce CRM solutions are remarkably versatile and suitable for any organization. Salesforce came into existence with a goal to solve a problem that small businesses and start-ups face. It has the solution; it has a package that can be adopted by any start-up or any huge enterprise.   

Enhanced Collaboration   

There is coordination since everyone on the platform is encouraged to share their ideas and collaborate with others. This creates competition and encourages the achievement of improved business results.   

The Future of Commerce: B2B and B2C Integration   

Traditional B2C commerce and B2B commerce have had different solutions with divergent development paths, but Salesforce is slowly promoting congruent solutions that meet changing business requirements. By combining the best of Salesforce B2B Commerce and Salesforce B2C Commerce, the platform ensures:   

Ensuring that brand experience is consistent across all the communication channels.   

The management of various products and services and their prices may prove very difficult and cumbersome for the staff.  

Fluidity in other AI tools and solutions such as Commerce Cloud Einstein. 

Conclusion: Harnessing Salesforce in 2025   

Salesforce's changes and improvements in 2025 strengthened its leads in CRM and eCommerce sectors. These range from Salesforce cloud solutions to Salesforce commerce cloud and Composable commerce for B2C business, which helps businesses acquire tools to succeed, especially in a competitive arena.   

Other ways of enhancing Salesforce's value are Purchasing Salesforce products and services and engaging the services of Salesforce consulting partners to implement, staffing augmented Salesforce staff, or migrating to Salesforce.   

From automation processes to improvements in customer relation management to the need to increase sales via e-commerce, companies would find a specific solution set by Salesforce. Be future-ready with Salesforce and discover what is possible for your business in 2025. 

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AI agents promise to lighten your shopping load − if they can earn your trust

HAMDEN, Connecticut

Online shopping often involves endless options and fleeting discounts. A single search for running shoes can yield hundreds of results across multiple platforms, each promising the “best deal.” The holiday season brings excitement, but it also brings a blend of decision fatigue and logistical nightmares.

What if there were a tool capable of hunting for the best prices, navigating endless sales and making sure your purchases arrive on time?

The next evolution in artificial intelligence is AI agents that are capable of autonomous reasoning and multistep problem-solving. AI shopping agents not only suggest what you might like, but they can also act on your behalf. Major retailers and AI companies are developing AI shopping assistants, and the AI company Perplexity released Buy with Pro on Nov 18.

Picture this: You prompt AI to find a winter coat under $200 that’s highly rated and will arrive by Sunday. In seconds, it scans websites, compares prices, checks reviews, confirms availability and places the order, all while you go about your day.

Unlike traditional recommendation engines, AI agents learn your preferences and handle tasks autonomously. The agents are built with machine learning and natural language processing. They learn from their interactions with the people using them and become smarter and more efficient over time from their collective interactions.

Looking ahead, AI agents are likely to not only master personal shopping needs but also negotiate directly with corporate AI systems. They will not only learn your preferences but will likely be able to book tailored experiences, handle payments across platforms and coordinate schedules.

As a researcher who studies human-AI collaboration, I see how AI agents could make the future of shopping virtually effortless and more personalized than ever.

How AI agents help shoppers

Marketplaces such as Amazon and Walmart have been using AI to automate shopping. Google Lens offers a visual search tool for finding products.

Perplexity’s Buy with Pro is a more powerful AI shopping agent. By providing your shipping and billing information, you can place orders directly on the Perplexity app with free shipping on every order. The shopping assistant is part of the company’s Perplexity Pro service, which has free and paid tiers.

For those looking to build custom AI shopping agents, AutoGPT and AgentGPT are open-source tools for configuring and deploying AI agents.

Consumers today are focused on value, looking for deals and comparing prices across platforms. Having an assistant perform these tasks could be a tremendous time saver. But can AI truly learn your preferences?

A recent study using the GPT-4o model achieved 85% accuracy in imitating the thoughts and behaviors of over 1,000 people after they interacted with the AI for just two hours. This breakthrough finding suggests that digital personas can understand and act on people’s preferences in ways that will transform the shopping experience.

How AI shopping reshapes business

AI agents are moving beyond recommendations to autonomously executing complex tasks such as automating refunds, managing inventory and approving pricing decisions. This evolution has already begun to reshape how businesses operate and how consumers interact with them.

Retailers using AI agents are seeing measurable benefits. Since October, data from the Salesforce shopping index reveals that digital retailers using generative AI achieved a 7% increase in average order revenue and attributed 17% of global orders to AI-driven personalized recommendations, targeted promotions and improved customer service.

Meanwhile, the nature of search and advertising is undergoing a major shift. Amazon is capturing billions of dollars in ad revenue as shoppers bypass Google to search directly on its platform. Simultaneously, AI-powered search tools such as Perplexity and OpenAI’s web-enabled chat deliver instant, context-aware responses, challenging traditional search engines and forcing advertisers to rethink their strategies.

The outcome of the battle between Big Tech and open-source initiatives to shape the AI ecosystem is also likely to affect how the shopping experience changes.

The risks: Privacy, manipulation and dependency

While AI agents offer significant benefits, they also raise critical privacy concerns. AI systems require extensive access to personal data, shopping history and financial information. This level of access increases the risk of misuse and unauthorized sharing.

Manipulation is another issue. AI can be highly persuasive and may be optimized to serve corporate interests over consumer welfare. Such technology can prioritize upselling or nudging shoppers toward higher-margin products under the guise of personalization.

There’s also the risk of dependency. Automating many aspects of shopping could diminish the satisfaction of making choices. Research in human-AI interaction indicates that while AI tools can reduce cognitive load, increased reliance on AI could impair people’s ability to critically evaluate their options.

What’s next?

AI-based shopping is still in its infancy, so how much trust should you place in it?

In our book “Converging Minds,” AI researcher Aleksandra Przegalinska and I argue for a balanced and critical approach to AI adoption, recognizing both its potential and its pitfalls.

As cognitive scientist Gary Marcus points out, AI’s moral limitations stem from technical constraints: Despite efforts to prevent errors, these systems remain imperfect.

This cautious perspective is reflected in the responses from my MBA class. When I asked students whether they were ready to outsource their holiday shopping to AI, the answer was an overwhelming no. Ethan Mollick, a professor at the Wharton School at the University of Pennsylvania, has argued that the adoption of AI in everyday life will be gradual, as societal change typically lags behind technological advancement.

Before people are willing to hand over their credit cards and let AI take the reins, businesses will have to ensure that AI systems align with human values and priorities. The promise of AI is vast, but to fulfill that promise I believe that AI will need to be an extension of human intention – not a replacement for it.

Tamilla Triantoro is Associate Professor of Business Analytics and Information Systems, Quinnipiac University in Hamden, Connecticut.