#SOCIALCURRENCY

[tvrundownusa]

tvrundown USA 2023.06.22

Thursday, June 22nd:

(exclusive): The Bear (hulu, season 2 available, all 10 eps), VGLY (max, Mexican rap musical dramedy, all 13 eps), Glamorous (netflix, beauty industry dramedy premiere, all 10 eps), Skull Island (netflix, animated series premiere, all 8 eps), Sleeping Dog (netflix, German limited series drama, all 6 eps), Let's Get Divorced (netflix, Japanese comedy, all 9 eps), Social Currency (netflix, Indian influencers competition, all 8 eps)

(movies): "incarcerated" (TUBI, revenge, ~100mins), "That Peter Crouch Film" (amazon, sports documentary)

(streaming weekly): And Just Like That… (MAX, season 2 opener, first 2 eps), The Other Two (MAX, penultimate), Clone High (MAX, next 2 eps, season 1 finale), Gremlins: Secrets of the Mogwai (MAX, next 2 eps, season 1 finale), Swiping America (MAX, next 4 eps), Downey's Dream Cars (MAX, reality series premiere, first 2 eps), The Walking Dead: "Dead City" (AMC+), Clean Sweep (AMC+|SundanceNow, Irish crime thriller, first 2 eps), Star Trek: Strange New Worlds (Para+), iCarly (Para+), Beavis & Butt-Head (Para+), Judge Me Not (AllBlk), College Hill (BET+, "Celebrity Edition" season 2 finale)

(broadcast specials): "The Civil Dead" (SHO, 2022 indy film, ~105mins), "The Miracle Children of the Amazon" (FOX, a TMZ report)

(original made-for-TV movies): "My Husband's Worst Mistake" (LMN, 2hrs), "Burned by Love" (LMN, later, 2hrs)

(earlier - hour 0): The Really Loud House (NICK, 60mins)

(hour 1): Erin & Aaron (NICK), The Blacklist (NBC)

(hour 2): Project Runway (BRAVO, 90mins), Nick Cannon presents: Wild 'n Out (VH1), Celebrity Game Face (E!, preempted)

(hour 3): Project Runway (BRAVO, contd), Look into My Eyes (Sundance, part 2 of 4), "The Legion of Exorcists" (Travel), Trippin' (E!, travelog w/ Anthony Anderson & Mama Doris, premiere)

(hour 4 - latenight): Unicorn: Warriors Eternal ([adultswim], penultimate), "Handle With Care" (VICE, weekly special report, new timeslot)

[natural-warp-art]

"Metamorph MMXX" is a Somnium Space -inspired artwork about global vs personal change, adaptation, innovation and transformation & it just entered in the #Change art contest at Makersplace : https://bit.ly/Metamorph-MMXX

It's a 1/1 #RareDigitalArt #cryptoart one-of-a-kind #NFT at the #ethereum #blockchain minted at #MakersPlaceCo

Buy, Bid, Vote, Like and Share and you might be rewarded very soon ;)

👁 the $WARP #socialcurrency is coming up 💹 Stay Turned ON and Tuned IN !!!

[mehottle]

The Viral Formula

*Note this post is for a graduate class assignment. 

Since the moment when the first viral video reached a million views, people have wondered how they, too, can create content that becomes an overnight sensation.

What’s the secret sauce? What’s the formula? How can I make my cat an internet video star, too? It’s the same with any product or service a company sells. How do we get our widgets to catch on? Unfortunately, there is no surefire way to make your company, product or cat video go viral, but Contagious has some good ideas about finding the right track to spreading messages.

Author Jonah Berger says that there six main components to making content attractive to large audiences: Social currency, triggers, emotion, reaching the public, practical value and stories.

Think back to the last time you talked with a coworker at the water cooler. Did you talk about the latest Apple technology or fashion fad? If you did, you probably did so to encourage the person with whom you were speaking to think you were cool. This is social currency. Berger says that generating these kind of conversations helps things catch on and become desirable to people.

Go back to that conversation you had at the water cooler. What made you bring up the thing you talked about? Did you talk about the game on Sunday? If you did, this might have triggered you to talk about the commercials that played during that time and what products stuck out to you. By linking products to a sporting event, companies aim to trigger viewers to remember what they’re selling when they talk about the result of the game.

Using emotion when selling something may be a no-brainer for many of us. When I want a day off of work, I may tell my boss that I need the time to take care of my sick dog. By including that narrative in my request, I’m more likely to get the day off, especially if my boss is a dog lover. That’s because the story about my dog is likely to make my boss feel sympathetic to me and less suspicious that I want the day off to go to a baseball game.

Now, think back to the last time you saw someone using a product you wanted. Maybe it was a new video game system or a wool coat. If you liked the product enough, you probably went out and purchased the same one soon after seeing it. We can’t want things we can’t see, according to Berger, so making a product or company visible to the public is essential to making it catch on.  

Then we have the practical value. What is the value of your widget? Does it make the user more organized? Or maybe it improves productivity or health. Is it cheaper than the competitor? It’s important to show why something is valuable or useful to people. If it’s not obvious people won’t know what to do with your product!

Lastly, telling stories about something helps it catch on. Berger (2013) says “People don’t just share information, they tell stories” (p. 24). When was the last time you rattled off the product information about a shower cleaner? I’m pretty sure you’ve never done that. Instead, you probably told a coworker how you finally found a shower spray that gets off that gross soap scum. Telling a story makes your message stick to the story and the product itself.

Well, there you have it: Everything you need to make whatever your selling go viral! Not so fast, right? In Contagious, Berger offers a good basis to successfully selling a product or company. He provides real-life examples of how people have used these six principles to find success, but I believe there’s more to it than that. Contagious is a good starting point, but it’s not a sure-fire formula that works for every company, every message, every product.

Let’s look at the second principle: Triggers. The advertisements around the Super Bowl are highly coveted because there are so many eyes on the big game. 

Last year, Adweek did a story about what makes a Super Bowl ad good: http://www.adweek.com/digital/this-is-what-makes-a-great-super-bowl-ad/. The key, according to the story, is that the ad is not just entertaining, but it also successfully sells a product by using several of the components Berger mentions, including emotion. 

But how do advertisers ensure that their products are memorable enough to trigger people to remember them when they’re discussing or thinking about the Super Bowl? I think there’s a component missing here: Memory. Berger does get at this issue when he uses the example of the bath mat:

“I can’t buy a bath mat in a bathroom. The message is physically removed from the desired behavior. Unless I leave the bathroom, turn on my laptop, and buy a mat online, I have to remember the message until I get to the store” (Berger, 2013, p. 87).

This is a problem, even for cases that are not this extreme. Even if a message is memorable, there’s no guarantee that the consumer will remember it when they have the opportunity to act on it. I don’t think Berger offers enough tips to counter this, other than to make a message as memorable as possible. To be sure, this is no guarantee.

Regardless of shortcomings, Contagious does offer great opportunities for BuzzAgency’s client, AI in Action. I think tapping into the emotion and story components could greatly enhance AI in Action’s messages. The nonprofit organization focuses on getting women and minority students excited about technology and STEM-related activities. The founder himself has an inspiring story about founding the organization. By sharing his story in local media and prominently on the organization’s website and social media accounts, we can tap into the emotion of viewers. In addition, the video or written story would show the value of the organization by showing how it can change someone’s life for the better. Perhaps seeing the founder in public will trigger people who read the story to ask how they can get involved. To reach the public, we could create and distribute shirts with the organization’s logo to those already involved. This effort would aim to help spread social currency about. There’s no guarantee this will work, but trying (and calibrating) the formula can only help us help AI in Action succeed.  

[haroldgeorge]

Sketch No.864 The 👉🏽#sketchcardharo movement with #upperdeck #MarvelPremiere #sketchcard of 👉🏽#Hulk. Follow this hashtag 👉🏽#HulkHaro for my other Hulk drawings ... #haroldgeorge #haroartist #sketchtimewithharo #turlocktoonskwad #turlockart #comicartist #comicbookartist #comicbookart #sketch_dailies #sketchdaily #sakuraofamerica @sakuraofamerica #socialcurrent #superheroart #deviantart #freelanceillustrator #marvelharo #commissionharo @upperdeckent #mcu #marvelcomics #avengersharo #avengers #marvel (at La Mo)

[buttercupnastie]

#Pookie knows. I gotta scratch I just gotta itch! #SocialMedia #SocialCurrency #DailyAffirmation #GimmeAttention https://www.instagram.com/p/BpDHTy3hxML/?utm_source=ig_tumblr_share&igshid=2cmoemt1kkx5

[iowasole]

#TBT ~ In 2015 we did a Artist Spotlight photoshoot for local rapper @subjec1ne 📈 Of course, he had his Brotha from Anotha, @ibeenballin on the set‼️Yes, he also had his Broski @chrisking1 in that thang, too💪🏾 📷: @shellylovesrichard #IOWASOLE4 #SocialCurrency (at Des Moines Social Club)

[funwithbonus]

When I see a pinball ad on Instagram, part of me wants to favorite it because it's pinball. Another part of me want to not favorite it because it's an ad. Decisions, decisions. #pinball #SocialCurrency

[chrisasanchez8]

When it comes to social media marketing, Twitter can be one of the most effective platforms to bring more exposure to your business if used effectively. Twitter gives you a number of options in the type of content you can post, but more is not always better. In the article “5 Stupid Simple Tips to Drive Traffic from Twitter” by Ankit Roy, the author goes over a few ways any business can potentially increase their traffic on Twitter. More traffic on Twitter can lead to more exposure which can lead to more revenue for a brand.

The first tip Roy gives is effectively using links in tweets for readers to read more in depth about a topic or subject. If a reader has a link to further read on a topic, it builds more credibility for the business. This can also help keep tweets shorter then they have to be which can also be more effective in getting the attention of a reader. What can truly spread word of mouth about a business is the addition of a “click to tweet” link on a post to give readers the ability to further share the content being presented. The more credibility links build for a business; the more trust is built with a potential consumer.  

Like I mentioned before, keeping tweets at a short length is more effective in getting the attention of readers and that is also a tip Roy goes over. Shorter tweets that are kept between 120-130 characters or less can get up to 21% higher interactions. Along with getting more interactions, those tweets also get high click-through rates which shows how much more effective it is to keep tweets at a shorter length. Though it can seem like a challenge getting a message across in 100 tweets or less, but sometimes just going straight to the point of telling your audience to click a link can be effective as well. Roy also highlights the advantage of having compelling headlines which can increase the conversion rate on a link by 73%. Sometimes keeping things short, compelling, and straight to the point is more effective then trying to squeeze a full explanation in 140 characters.

One of the most popular ways to increase traffic that business can sometimes overlook is the use of hashtags. Roy highlights how hashtags can double the amount of engagements compared to tweets without hashtags. Using hashtags that are associated or related to your content can greatly increase the visibility it receives. Though hashtags can be effective, it is important to not go overboard with the number of hashtags per tweets. Roy recommends keeping hashtags to three or less. Too many hashtags can potentially devalue content, the brand, and the pleasant readability of tweets.

Though it is important to give readers the relevant information, it is also important to not give too much information per tweet. If a reader gets all the information they get from the tweet, why are they going to bother clicking on the link to read more. It is important to make tweets like teasers to the content. Not too much that the reader will not want to read everything, but enough to spark curiosity in the reader about the content. Roy gives advice not to use complex words or phrases as they can potentially lose readers. She recommends using questions to spark interest in readers to further read up on content that is being presented.

Timing is everything, even when it comes to marketing or specifically, tweeting. Tweeting during times that Twitter is most active with users can lead to more traffic per post. Roy recommends 5 p.m. as the best time to post tweets for retweets. Noon to 6 p.m. is the best time to drive the highest click through rate per tweet.

Roy goes over a few simple tips for any business to bring more exposure to their brand through Twitter. If used effectively, Twitter can bring great exposure to any brand. I believe that many music artists can being more exposure and plays to their music if any of these tips are plied to the content they are posting. Any record label that is just starting or even just looking to bring further exposure can build a greater following with just using simple tips that highlight the finest details. Sometimes it can be the small details that sets apart good content from great content.

Song of the Week: 

New Freezer by Rich The Kid Featuring Kendrick Lamar

[malaspinaprintmakers]

This fun exhibition by Denise St Marie and Timothy Walker opens tonight at 6pm in conjunction with #swarm18 and @paarc !!! . . . @universityofwaterloo @timeanddesire @cbcarts @georgiastraight @granville_island @viawesome @vancity.buzz . . . #yvrart #printmaking #videoart #socialcurrency #tshirts #artopening #installationart #falconboard #textart #malaspinaprintmakers #vancity #vancitylife #explorevancouver #yvr #artistrun #art #contemporaryart #printmoney #podcast (at Malaspina Printmakers)

[wordsndsoundsoffreedom-blog]

#SocialCurrency #SincerelyRiel

[chubbesworld]

💥Catch me spinning the #BETWEEKEND @realsilentparty this Sunday night at @thefederalnoho from 9p-2pm  🎧Grab a pair of #SilentParty headphones & enjoy 3 channels of your favorite Hip Hop/R&B, Reggae, & Old School all under one roof🚀 Tickets are moving fast. Secure your spot before its sold out. Link in @Millennium_Age Bio ______________________________________________________ * #LADJ #SilentPartyLA #Urbanfetes #MillenniumAge #SocialCurrency #NOHO #Hollywoodevents #ThingstodoinLA #BETAFTERPARTY #BETWEEKEND

[hummushustler]

Social Currency

If I had to describe what Social Currency is after reading Contagious, I would say I have learned that Social Currency is the value you generate about yourself based on what you share with others.  

Everyone likes to get likes right?

Whether it is sharing a remarkable idea, the latest information on an exclusive item that will be sold in limited quantities or even letting people know your achievements people like to share it. 

There are 3 ways to generate Social Currency:

Find Inner Remarkability

People like to share things that are interesting, thought-provoking and memorable.  They like to be perceived in this manner based on what they share, nobody wants to share something that is boring, sad or unpleasant most of the times.

The thirst for Social Currency is real

We all have friends that share articles on the latest corporate acquisitions, technological development or even TedX talks, and many are interesting but more importantly the type of articles and posts they share online is the impression they would like to give about themselves, it's a form of projection.

Some to the point where it actually harms the end goal of the initiative (see: Slacktivism)

One of Jonah Berger’s examples are the Snapple Trivia bottle caps, each bottle cap from a Snapple bottle had a Trivia fact that was remarkable and interesting, it got people to talk and share these facts with each other because they were surprising and entertaining, it became embedded in pop culture as well:

An incentive to open that bottle and to share your new found knowledge

I liken the Snapple Trivia caps to Tim Horton’s RRRoll up the rim to win the annual campaign, we could not wait to share what we won with each other even if it was a doughnut.

If you can produce content that is unusual, extraordinary or worthy of notice and attention, it will get people to talk and spread your message via word of mouth.

Leverage Game Mechanics

To describe Game Mechanics it would be the elements of a product that will keep people engaged, motivated and want more.  A reward system does that for consumers, such as reward miles on a credit card (people end up purchasing more with their credit cards to gather up miles and an upgrade in status).

People like to share their achievements, Microsoft Xbox and Sony Playstation are well known for putting in-game achievements and trophies for players who do difficult tasks or uncover secrets in a video game.  Some games go far as allowing players to purchase upgrades with actual money to give them an edge over others, the need for people to do better than others has always been there and it is a Social Status driver.

More examples of achievements can be found in: Checking in places Foursquare for achievements and mayorship, Interacting in Snapchat for points and badges, leaving reviews on Yelp.

Make People feel like insiders

As Jonah Berger mentions Ru La La and the exclusivity its clothing Webstore has to quick purchasing customers, I am reminded of many limited clothing companies on the internet that use low supply and high demand as its marketing driver.  For example Kayne West has one of the most successful Sneaker releases in Nike and Adidas history, quantities are extremely limited to the point where it is a social status to wear the Yeezys (his Brand name).

The limited quantity, insider information (related to raffles and how to get a pair) made anyone who was lucky enough to purchase a pair feel special and show it off on Instagram and other social media, even Pro Wrestling Superstar Ric Flair owns a few pairs.

Many companies try to lure customers into loyalty programs and get them to join newsletters to be the first to have exclusive information on their products and release dates, people will share this information with each other and show others what they bought to enhance their social currency.

Another example that was great to read about was Crif Dogs and the secret but not so secret ‘Please Don’t Tell  bar, if you are lucky enough to make a reservation on time you are allowed in this hidden gem of a bar in New York, who doesn’t like the adventure of discovering a Speakeasy? It is rewarding, exclusive and something to tell your friends and share online and most importantly you are doing it for free.

[thinkstudiosite-blog]

Free Data. #picoftheday #bigdata #friday #free #socialmedia #science #Socialcurrency #goodmorning #sunday #like4like #followme #followforfollow

[thepeoplesinc]

LET'S GO ON A TAGGING FRENZY! ���⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Now, head over to your closet. Look at your accessories - watches, earrings, rings, cufflinks, ties, scarfs, etc. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Did you know that all of that STUFF holds POTENTIAL on PINC? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Yes! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Now, pull out all that stuff and arrange it nicely on a nice table or fabric. Take a flat lay picture of it and post it on PINC. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ That is not all! Start tagging the products. The more you tag, the higher the chances of luring people to buy the stuff you feature on your post. When that happens, you get points that will turn into cashback! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ What are you waiting for? Do it now! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Head over to www.pincstyle.com (link in bio @pincstyle) to open your money-making social media account. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #pinc #pincstyle #shopping #fashion #style #shop #love #onlineshopping #shoppingonline #instagood #collectpoints #sharingiscaring #pinctips #socialmedia #affliatelink #styleshopper #lifestyle #money #socialcurrency #tagaproduct #flatlay — view on Instagram https://ift.tt/2nohkEG

[haroldgeorge]

Unfortunately guy, I’ve read some disturbing news about Vero so I will be attempting to delete that account if it lets me. In the meantime, here is more from the 👉🏽#sketchcardharo movement with #upperdeck #MarvelPremiere #sketchcard of 👉🏽#cyclops because I have a #cyclopsobsession. ... Sketch No.869 ... #haroldgeorge #haroartist #sketchtimewithharo #turlocktoonskwad #turlockart #comicartist #comicbookartist #comicbookart #sketch_dailies #sketchdaily #sakuraofamerica @sakuraofamerica #socialcurrent #superheroart #deviantart #freelanceillustrator #commissionharo @upperdeckent #mcu #marvelcomics #marvel #xmen #marvelharo #xmenharo (at Haro's Corner)

[ashleyncline-blog]

Killer class and workbook