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HEAD OF SEARCH (SEO)

Head of Search (Head of SEO)

The Head of Search, also known as Head of SEO (Search Engine Optimization), is a leadership role responsible for a company's organic search visibility. They develop and oversee the overall search strategy to drive qualified traffic to the website and achieve business goals.

Here's a breakdown of the typical responsibilities:

Strategy & Planning:

Develop and implement a comprehensive SEO strategy aligned with business objectives.

Stay updated on search engine algorithms and industry best practices.

Conduct keyword research and competitor analysis to identify opportunities.

Team Management:

Lead, motivate, and mentor a team of SEO specialists, content creators, and developers.

Delegate tasks and ensure projects are completed on time and within budget.

Technical SEO:

Oversee website audits and identify technical SEO issues.

Work with developers to implement technical SEO solutions to improve website crawlability and indexability.

Content Strategy:

Collaborate with content creators to develop SEO-friendly content that attracts and engages the target audience.

Ensure content aligns with search intent and incorporates relevant keywords.

Analytics & Reporting:

Track and analyze website traffic, keyword rankings, and other SEO metrics.

Generate reports to measure the success of SEO initiatives and identify areas for improvement.

Stay Informed:

Attend industry conferences and workshops to stay current on SEO trends.

Network with other SEO professionals and share knowledge.

Examples of Duties (may vary depending on company size and industry):

Manage SEO budgets and allocate resources effectively.

Conduct outreach campaigns to acquire backlinks from high-quality websites.

Manage local SEO for brick-and-mortar businesses.

Liaise with other departments like marketing, product, and development to ensure SEO best practices are integrated across the organization.

Similar Jobs to Head of Search

SEO Manager: Similar responsibilities but with less focus on leadership and strategy development.

Digital Marketing Manager: Oversees various digital marketing channels, including SEO, PPC (pay-per-click) advertising, and social media marketing.

Director of Communications & Marketing: Leads the overall communication and marketing strategy, with SEO as one of the components.

SEO Consultant: Provides SEO expertise to companies on a contract basis.

Web Analyst: Analyzes website traffic data to identify trends and improve website performance, which can include SEO analysis.

Choosing the right role depends on your career goals and experience level. If you enjoy leadership and strategic thinking, Head of Search could be a great fit. If you prefer a more hands-on technical role, SEO Manager might be a better option.

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