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helencweekestx · 4 years

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Tips For Marketing Post Corona Virus

April 6, 2020

Online marketing

Companies rely on marketing work to get the word out about what they offer and to draw people in to purchase their products or use their services. Companies use advertising to get people interested in what they are doing. There are times when companies are doing really well, especially when the world around them is prospering, and there are times when companies struggle. It is important for a company to know how to market their products after something like the Corona Virus strikes. A company must know how to change its advertising after something affects the whole world and starts to make people think differently.

Focus on People’s Needs: When marketing a business after a big ordeal like the Corona Virus, it is important for a person to think about the needs of the world around them. The one who is trying to get people to focus on a particular business needs to think about what the business is doing for those people who are hurting. It is smart for a person to consider every product and service that the business offers and for them to share about those products and services that are most relevant to those people who are struggling because of the virus that took place and took their job or put a strain on them in some other way.

Share About Cleanliness: The Corona Virus is something that has many people thinking about germs and worrying about which businesses out there are making their employees wash their hands and which are not. Many people are concerned about the practices that a business has put in place to help fight the spread of the virus, and people are still going to be thinking about germs after the virus is gone. It is important for those who are trying to get people to trust a certain business to keep talking about all that the business is doing to keep things clean and to help prevent the spread of germs. Even after the virus is gone and people are feeling a little safer, those who want their business to do well should let people know about changes that they have made to the way that they are keeping their building and products sanitary.

Share About Giving that was Done: If a business has helped out with the relief efforts through the whole virus ordeal, they should let others know about that. A business does not have to brag about the exact amount of giving that they have done, but they can help people know that they care about their community by sharing about some of the causes that they were a part of while everyone was struggling. A business can market their products by letting people know that they see what is going on around them and that they are always willing to step in and help out those who are struggling. The business that has given to charitable causes deserves to have people know that they have done that and that they have made sacrifices for the benefit of their community.

Reassure People that Everything Will be Okay: One of the best ways that a business will be able to market their products after the virus is gone is by letting everyone know that things will be okay again. People are going to be struggling after the virus is gone and they are going to be worried that there might be another virus around the corner. People are going to be less likely to buy products and pay for services when they are concerned that something bad is about to happen. It is important for those who are working to market the services of a business to let their potential clients and customers know that things were bad but now they are not. It is important for those people to let their potential clients and customers know that they will do everything in their power to help make sure that things stay good for a long time.

Be Careful in Creating a Marketing Budget: Those who are jumping into the work of marketing a business right after something like a virus has been around need to make sure that they are careful with the spending that they do. It can be tempting to take a lot of money and spend it on advertising to get the word out about a business after a bad time, but it is important for people to think about the advertising that makes the most sense and to consider their budget and how much they can actually afford to spend on advertising. The one trying to market a product after the virus is gone should be saving some of their money aside when they first start with their work of advertising that product and take things slow as they begin to work.

There are changes that will forever affect people after this virus is gone. It is important for a person to know how to market a product or service well in the days following the virus so that they can help a business grow.

Kyle Busch

With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.

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Really top notch marketing agency. We had given up hope on PPC trying to do it ourselves and we quickly realized when set up and run properly the ROI was huge!

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Kyle at website marketing set us up with call tracking and grooming leads for our salon. We not only hear the phone ringing more but you can go back and listen to the calls which helps us with training and let’s us know what calls were from his leads. Our appointment books are filled!

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helencweekestx · 5 years

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Top 8 Tips for Marketing in 2020

December 23, 2019

Online marketing

The start of a new year is always a great time to consider your marketing, but it is especially important as we start a new decade. Here are eight tips to make sure you are getting the most benefits from your digital marketing.

Create Your Online Strategy

You may set new goals for the next year and the next decade. Do not forget to set goals for your internet marketing. Setting goals that are specific, measurable, attainable, relevant, and timely will help you know if you are moving in the right direction. Then, put them in order of importance, so you know which steps you need to master first. After you get started, you will see a snowball effect as all your hard work moves your company’s sales in the right direction.

Optimize for Maps

Especially if your business relies on foot traffic, it is essential that you optimize for Google Maps. Start by claiming your Google My Business account if you have not already. Then, write or optimize your company’s description to incorporate words that real people use when searching for your business. This can be a great place to add in brand names you carry. Then, encourage your customer base to leave reviews. Add great quality photos to your account. Write short informative articles and post them directly to your account. Interact with your customers by thanking those who left you a good review and suggesting ways that you will work with those that are not happy with your services. While you are at it, claim other review sites as well and that your data matches across all of them.

Use Natural Link Building Schemes

You also need to check the links on your website to make sure they are all working properly and that they do not point to sites filled with spam. Remove any broken links and find sites to replace them. Always make sure you are linking directly to the content that you want your viewers to see. Create a hierarchy within your own site so you are building up your most important pages by linking to them when appropriate. Once you get your own links in order, use a tool to find opportunities where others may want to link to your content. Shoot the webmaster a line suggesting it. They may use it and also come back to you for more links.

Utilize Paid Search

When the internet was new, there was no such thing as a paid link, but that is not the case today and paid search advertising will become even more important in the future as Google and others continue to cut down on the number of links appearing on the first search engine result page. Even as we enter the new decade, paid links usually hold the top position on many search terms. Look for pay-per-click advertising to become an even more effective way to reach segmented customer bases as Google and others use artificial intelligence to become even more talented at delivering these ads at exactly the moment that customers are ready to make a buying decision.

Focus on Website Design

There are at least three factors that have been buzz words during the last part of the 1990s, and they are not going anywhere soon. You need to have your security certificate in place so that your website displays as a https. You also need to consider your mobile speed. Too many bells and whistles can slow down your website sending your customers to your competitor’s site. You also need to ensure that your website is responsive. After your website is secure, mobile-friendly and responsive, then concentrate on the use of whitespace to help focus users attention. Employ a navigation system on every page so that users can easily get where they want to be on your site. Users should never have to click more than twice to get to the most important elements on your page. Viewers will scan your page even faster in the future, so create ways for them to easily find what they are looking for on your site.

Personalize Emails

You need to be segmenting your email subscribers and only sending them emails that are most pertinent to them. Think about the type of content that they are most likely to want to see and forward to others. Video emails may be a popular option during the next decade. Each email should have a definite purpose and the viewer should know exactly how you want them to follow up. Your headline should be catchy, but be careful of using humor because of sensitivities. You will probably only want to send one email per week.

Content is King

Content is, continues and will always be king. Your content must be the best, connect with your target audience and represent your brand’s voice. It must capture attention through its thoroughness. Think of your customer as being on a journey, and you are their leader each step of the way. Therefore, you need to get them prepared to make the journey by showing them their pain point. Then, educate them about solutions. Follow up with expert help on making the right decision and how to get the product that they need. Finally, provide them with multiple ways to get help when needed and ask for a positive review at the moment they are most likely to be happiest with your company.

Professionalism

Customers will expect you to act like a professional each step of the way. That is difficult when you have so many things on your plate. Google, Bing and others are likely to throw unexpected curves into marketing, such as Hummingbird, Panda and Medic have in the past. Therefore, you need to work with a professional in digital marketing who is watching for these trends and staying ahead of them.

Are you ready to take your marketing to the next step? Contact us today as we are here waiting to assist you now and throughout the coming decade.

Kyle Busch

marketing in 2020, online marketing

About us and this blog

We are an Orlando Florida marketing agency with a focus on helping our customers achieve great results across several key areas.We work with clients across the country.

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The post Top 8 Tips for Marketing in 2020 appeared first on Website Marketing Company.

source https://www.websitemarketing.co/top-8-tips-for-marketing-in-2020/ from Website Marketing Company https://websitemarketingco.blogspot.com/2019/12/top-8-tips-for-marketing-in-2020.html

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