#SEARCH ENGINE OPTIMISATION

[blubberquark]

Auto-Generated Junk Web Sites

I don't know if you heard the complaints about Google getting worse since 2018, or about Amazon getting worse. Some people think Google got worse at search. I think Google got worse because the web got worse. Amazon got worse because the supply side on Amazon got worse, but ultimately Amazon is to blame for incentivising the sale of more and cheaper products on its platform.

In any case, if you search something on Google, you get a lot of junk, and if you search for a specific product on Amazon, you get a lot of junk, even though the process that led to the junk is very different.

I don't subscribe to the "Dead Internet Theory", the idea that most online content is social media and that most social media is bots. I think Google search has gotten worse because a lot of content from as recently as 2018 got deleted, and a lot of web 1.0 and the blogosphere got deleted, comment sections got deleted, and content in the style of web 1.0 and the blogosphere is no longer produced. Furthermore, many links are now broken because they don't directly link to web pages, but to social media accounts and tweets that used to aggregate links.

I don't think going back to web 1.0 will help discoverability, and it probably won't be as profitable or even monetiseable to maintain a useful web 1.0 page compared to an entertaining but ephemeral YouTube channel. Going back to Web 1.0 means more long-term after-hours labour of love site maintenance, and less social media posting as a career.

Anyway, Google has gotten noticeably worse since GPT-3 and ChatGPT were made available to the general public, and many people blame content farms with language models and image synthesis for this. I am not sure. If Google had started to show users meaningless AI generated content from large content farms, that means Google has finally lost the SEO war, and Google is worse at AI/language models than fly-by-night operations whose whole business model is skimming clicks off Google.

I just don't think that's true. I think the reality is worse.

Real web sites run by real people are getting overrun by AI-generated junk, and human editors can't stop it. Real people whose job it is to generate content are increasingly turning in AI junk at their jobs.

Furthermore, even people who are setting up a web site for a local business or an online presence for their personal brand/CV are using auto-generated text.

I have seen at least two different TV commercials by web hosting and web design companies that promoted this. Are you starting your own business? Do you run a small business? A business needs a web site. With our AI-powered tools, you don't have to worry about the content of your web site. We generate it for you.

There are companies out there today, selling something that's probably a re-labelled ChatGPT or LLaMA plus Stable Diffusion to somebody who is just setting up a bicycle repair shop. All the pictures and written copy on the web presence for that repair shop will be automatically generated.

We would be living in a much better world if there was a small number of large content farms and bot operators poisoning our search results. Instead, we are living in a world where many real people are individually doing their part.

[simplydesignch]

5 Conseils Incontournables pour Optimiser le SEO de Votre Site Web en 2024

L'optimisation pour les moteurs de recherche (SEO) est essentielle pour améliorer la visibilité de votre site web. En 2024, avec les mises à jour des algorithmes de Google et l'importance croissante de l'expérience utilisateur, il est plus que jamais crucial de maîtriser certaines techniques pour assurer une bonne performance en ligne. Cet article vous présente 5 conseils incontournables pour optimiser le SEO de votre site et attirer plus de visiteurs.

1. Priorisez l'Expérience Utilisateur (UX)

L'expérience utilisateur est devenue un facteur clé dans le référencement. Les moteurs de recherche privilégient les sites qui offrent une navigation fluide et un contenu pertinent.

Optimisez la vitesse de chargement de vos pages.

Assurez-vous que votre site est responsive (adapté aux mobiles et tablettes).

Facilitez la navigation avec des menus simples et une architecture claire.

2. Utilisez des Balises Meta Optimisées

Les balises meta, comme les titres et les descriptions, restent des éléments fondamentaux pour le référencement. Ces balises aident les moteurs de recherche à comprendre de quoi traite votre contenu.

Rédigez des titres captivants et concis, contenant vos mots-clés principaux.

Créez des meta descriptions attrayantes, incitant les utilisateurs à cliquer.

3. Investissez dans un Contenu de Qualité

Le contenu est roi, et en 2024, la qualité prime sur la quantité. Les moteurs de recherche valorisent les contenus bien structurés et utiles pour les utilisateurs.

Créez des articles longs et détaillés qui répondent aux questions de votre audience.

Utilisez les bons mots-clés, mais sans en abuser (évitez le keyword stuffing).

4. Optimisez pour la Recherche Vocale

Avec la montée en puissance des assistants vocaux, il est important de penser à la recherche vocale. Les utilisateurs formulent leurs requêtes différemment lorsqu’ils parlent.

Utilisez des phrases plus naturelles et des questions dans vos contenus.

Structurez vos articles pour répondre directement à des questions fréquentes.

5. Renforcez Votre Stratégie de Backlinks

Les backlinks sont un signal fort pour les moteurs de recherche. Plus vous avez de liens entrants provenant de sites de qualité, mieux votre site sera classé.

Collaborez avec d'autres sites pour échanger des backlinks.

Publiez des articles invités sur des blogs pertinents pour votre industrie (comme cet article !).

Conclusion :

L'optimisation SEO en 2024 nécessite de rester à jour avec les dernières tendances et techniques. En suivant ces 5 conseils, vous mettrez toutes les chances de votre côté pour améliorer la visibilité de votre site. Si vous souhaitez un accompagnement professionnel dans la création ou l'optimisation de votre site web, faites confiance à Simply Design, une agence spécialisée dans la création de sites web performants et leur optimisation SEO.

Visitez Simply Design pour en savoir plus sur nos services.

[dhivyaakumar]

Become a Digital Marketing Pro: Learn the Basics NOW!

What is Digital Marketing?

Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, mobile apps, etc. It involves the use of electronic devices and the internet. Digital marketing is often referred to as online marketing, internet marketing or web marketing.

Digital marketing mainly comprises Search Engine Optimization (SEO), Social Media Optimization (SMO), and Search Engine Marketing (SEM). We can say that it can be divided into three parts SEO, SMO, and SEM. However, Email Marketing and Affiliate Marketing have also become important components of digital marketing over the past few years. So, in digital marketing, we mainly deal with the following components:

SEO

SMO

SEM

Email Marketing

Affiliate Marketing

Why choose Digital Marketing?

Non-Digital Marketing, which is the traditional means of marketing, includes the usage of physical means of marketing. These are generally in the form of physical prints such as posters, flyers, newspaper advertisements, and billboards. Even at the first glance, it is quite apparent why almost every business is choosing to get into Digital Marketing.

The primary and the most fundamental reasoning for this is the amount of reach that is possible with it. There are smart devices everywhere, from televisions, laptops, computers, and tablets to smartphones. Even cars have smart systems enabled in them where you can access the Internet. All of these facilities present a blank canvas for advertising your brand.

How does Digital Marketing work?

There are two ways in which Digital Marketing is implemented by brands and businesses:

B2C (Business to Customer)

B2B (Business to Business)

B2C (Business to Customer):

When a brand or a company has to sell a product or service to individual customers. In fact, 95 percent of the time, the ads and marketing that you see online are examples of B2C campaigns, e.g., an ad for a candy bar, a promotional video for a safety razor, or a movie trailer. All of these marketing efforts are targeting individual consumers and not organizations.

B2B (Business to Business):

B2B is conducted for very specific products. You wouldn’t generally see B2B products being advertised on platforms with traffic from the everyday crowd. These marketing campaigns are low profile, professional, and in most cases, marketed directly (or pitched) to the client. This client can be a small business or a corporate giant. We can take heavy-duty cooking machinery used in big fast-food restaurants as an example. What would be the point of running a TV ad for an industry-level chimney? None. This sort of marketing is done through B2B-specialized salesmen who use custom-made marketing material, PowerPoint presentations, and word of mouth to pitch their product.

Not surprisingly, billions of marketing dollars spent on traditional channels is already starting to shift to digital marketing campaigns and this will continue to increase as the Web matures.

[webstrategyconsulting]

Digital Orchestrators: Unraveling the Essential Role of a Web Strategy Agency in Today's Business Dynamics

In the fast-paced realm of the digital age, businesses are confronted with an ever-expanding digital universe. Establishing and maintaining a strong online presence has become not just a choice but a necessity for those aiming to thrive in the modern business landscape. At the forefront of this digital expedition are the unsung heroes—Web Strategy Agencies—acting as navigators in the vast sea of 1s and 0s.

Unraveling the Digital Maze

Understanding the intricacies of the digital landscape is akin to deciphering a complex maze. A Web Strategy Agency serves as a guiding light, helping businesses navigate the intricacies of this labyrinth. With an acute understanding of evolving technologies and market trends, these agencies play a pivotal role in steering businesses towards success in the digital ecosystem.

Crafting a Digital Symphony

A Web Strategy Agency isn't merely in the business of building websites; it orchestrates a digital symphony that resonates with the target audience. From visually stunning websites to a seamless brand presence across diverse online channels, these agencies craft a harmonious digital identity that sets businesses apart in the cacophony of the internet.

Targeting the Digital Audience

In the expansive world of the internet, attracting the right audience is a challenge that can make or break a business. A Web Strategy Agency employs a spectrum of tools, from search engine optimization (SEO) strategies to targeted social media campaigns, ensuring that businesses don't just have a presence but a purposeful one that resonates with their intended audience.

Catalyzing Digital Conversions

Beyond attracting visitors, the true measure of digital success lies in converting them into customers. A Web Strategy Agency employs a scientific approach to catalyze conversions. Through meticulous A/B testing, user experience enhancements, and continuous optimization, these agencies ensure that the digital journey from exploration to conversion is seamless and compelling.

Harnessing the Power of Technological Waves

Technological waves are reshaping the digital landscape at an unprecedented pace. A Web Strategy Agency doesn't just ride these waves; it harnesses their power. Whether it's integrating artificial intelligence, leveraging chatbots, or deciphering the language of data analytics, these agencies keep businesses at the forefront of technological innovation.

Data-Driven Excellence

The ability to measure and analyze performance is the linchpin of any successful digital strategy. Web Strategy Agencies are adept at utilizing an arsenal of analytics tools to decipher the performance metrics. This data-driven approach empowers businesses to make informed decisions, ensuring that their digital strategies are not just effective but continually evolving.

In conclusion, the role of a Web Strategy Agency is nothing short of being the digital compass for businesses in the 21st century. From navigating the digital maze to crafting compelling digital identities, these agencies are the architects of success in an era where a strong online presence is not just an advantage but a necessity. As businesses journey through the digital landscape, the guidance of a Web Strategy Agency becomes not just crucial but indispensable for reaching new heights in the vast expanse of the digital cosmos. Click here to see related article about Digital Navigators: Decoding the Crucial Role of a Web Strategy Agency in Today's Business Landscape.

[koobruk]

When navigating the digital marketing sphere, businesses are often presented with a conundrum: to go organic with Search Engine Optimisation (SEO) or to invest in Pay-Per-Click (PPC) advertising. Each has its merit; SEO builds credibility and garners organic traffic, while PPC assures immediate visibility and traffic. Read the article to know more.

[falling-down-the-scroll-hole]

Are you telling me that people search on apps like Insta and Tiktok for their source of truth before Wikipedia, Youtube, or checking multiple results on Google!!!

[nezamuldewan]

Boost Your Website Traffic with These 5 Proven Methods!

Optimize your website's SEO, create engaging content, leverage social media marketing, utilize email campaigns, and harness the power of paid advertising.

Learn actionable strategies to drive more visitors to your website and increase conversions.

Follow the slide-by-slide breakdown in this carousel and start taking your website traffic to new heights!

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[raihanali90]

seoexpert

[thinksurfmediallp]

Search Engine Optimization Agency In Kolkata

If you want to start with SEO or are currently working on it, then the simple question is whether you need to outsource it to a search engine optimization agency in Kolkata.  You might be having concerns regarding control and finance, making you doubt hiring a search engine optimization agency in Kolkata. But in reality, hiring one can be the best solution for an efficient and beneficial outcome.

[jacsumnerwrites]

How does Search Engine Optimisation (SEO) help get your content seen?

Struggling to get your content seen? Read my latest blog for some easy tips to optimise your content for higher search engine ranking.

Want to master the art of getting your content seen through search engine optimisation? It’s easy to do with a bit of planning and strategy. You diligently created content for months and added it to your website for all the world to see. Then you waited for the traffic to flow to your site and the sales to roll on in. But…the traffic hasn’t arrived, people aren’t engaging and converting, and the…

[why-tap]

WHY tap

[digitalizedsolutions]

How digital marketing helps us now a days?

Digital marketing has revolutionized how businesses reach potential customers. It allows companies to tailor their message and connect with customers in a cost-effective, timely manner. Digital marketing offers a variety of tools and strategies to help businesses reach their target audience, including search engine marketing, content marketing, and social media marketing.

Digital marketing gives companies more control over their message and how it is viewed by potential customers. Companies can create content that speaks directly to their target audience and adjust their message as needed. This helps businesses connect with their customers in an effective and meaningful way.

Digital marketing also allows companies to measure the success of their campaigns in real-time. This allows them to quickly adjust their campaigns to ensure they are reaching their target audience and getting the most out of their efforts. Companies can track the performance of their campaigns and make changes as needed to ensure they are getting the most out of their marketing efforts.

Digital marketing gives businesses access to a much wider audience. Companies can reach potential customers in different countries and regions, allowing them to expand their reach and drive more sales. Additionally, digital marketing allows companies to target specific demographics, allowing them to tailor their message and reach a more specific audience.

Digital marketing also allows companies to save money. Traditional marketing campaigns can be expensive and time-consuming. Digital marketing can be done quickly, efficiently, and for a fraction of the cost of traditional marketing campaigns. Additionally, digital marketing campaigns can be targeted and tailored to ensure maximum efficiency.

Finally, digital marketing allows companies to engage with their customers. Through social media and other digital platforms, companies can interact with their customers and build better relationships. This can help them gain valuable insights into their customers and create better products and services. Additionally, companies can use digital marketing to create loyalty programs and reward customers for their loyalty.

[oyevk]

What is On-Page SEO in Digital Marketing?

On-page SEO (Search Engine Optimization) is a digital marketing strategy that involves optimizing individual web pages on a website to improve their ranking on search engine results pages (SERPs). On page SEO is focused on improving the content and structure of a webpage to make it more search engine-friendly and relevant to user search queries.

Goal of On page SEO

The goal of on-page SEO is to make it easier for search engines to crawl and understand a website's content, so that they can rank it higher in relevant search results. This involves optimizing elements like the page title, meta description, heading tags, image tags, internal linking, and keyword usage.

Effective on-page SEO requires a comprehensive understanding of both the technical and creative aspects of website optimization. It involves conducting keyword research to identify the terms and phrases that users are searching for, and then incorporating those keywords strategically throughout the page in a natural way. It also requires ensuring that the page is user-friendly, easy to navigate, and loads quickly.

Conclusion:

Overall, on-page SEO is a crucial aspect of digital marketing because it helps businesses to attract more organic traffic to their website, which can lead to more conversions, higher engagement, and better brand recognition.

[emailmarketing1]

What is SEO? SEO Guide for beginners in 2023

SEO is a constantly evolving field and the techniques you use to ensure your pages rank well will change over time. While there are still many ways to go, with the right approach. In this guide, you will get the top 10 tips to help you get started on your path to success with SEO in Bangladesh. With a little effort, you can turn your website into an expert-level digitally-developed shop. Day by day, the demand for SEO in Bangladesh or Bangla Language is also increasing.

[reinforcelab]

Search Engine Optimization

SEO is one of the main pillars of digital marketing. Your potential customers are likely using search engines like Google to find answers to their problems. If you can provide them the solution that they need, you can make them your customer.

📍 https://reinforcelab.com/services/best-search-engine-optimization-services/

How much does SEO Services cost for a Small business?

Personal 15,000 / Month Startup 20,000 / Month Business 55,000 / Month Enterprise 1,25,000 / Month

1-time setup fee BDT - 20,000/- (Campaign) Minimum contract 3 to 6 months

Our search engine optimization (SEO) service will help you get more traction on search engines. As a result, you will get highly targeted traffic to your website from Google, Bing, and other major search engines. We will make changes to your website for search engines to understand your website better. That will get your web pages to rank higher on search engines. It will increase your brand awareness and exposure.

Please feel free to contact us for more details.

📞 +880 1313-450777 🌐 https://reinforcelab.com 📩 hello@reinforcelab.com