#Real-time bidding companies in Singapore

[kalidasdeziner]

What Are the Costs Associated with an SEM Company?

Search Engine Marketing (SEM) is a strong tool by which a business can increase its visibility and inflow of traffic to its website. Inviting an SEM company to engage with would be one of the strategic investments that can be made, so the main costs provided by the company should be clear to you. This article will help you understand the various primary costs to work with an SEM company.

1. Pay-Per-Click (PPC) Advertising Costs

PPC advertising: One of the most common methods of SEM is PPC. Every time a user clicks on an ad, he makes the advertiser pay for it. Campaigning costs via PPC can vary considerably based on many different variables.

Bid Amount: The amount you can bid for clicking on your ad may determine the ranking order and visibility of your ad. Higher bids secure a better place on SERPs.

Competition: Very competitive keywords will definitely give a high CPC. For example, almost all finance and insurance-industry keywords normally reflect a high CPC due to competitiveness.

Quality Score: Google or any search engine makes use of a quality score to measure your advertisement and keyword relevance and quality. A higher quality score can help lower your CPC.

Geographical Targeting: The costs may get affected due to the targeting of ads about particular localities. More competitive localities for advertisement will raise the cost.

In general, for a Small-Medium-Enterprise (SME) operating in Singapore, the monthly media fee is approximately SGD$500-$8,000 per month. The exact amount will be dependent on the number of keywords, the quality of the website, the scope of work and the number of campaigns.

2. Management Fees

A management fee is a charge that is common to virtually all SEM companies or individual operators for managing the account. Typically, this may vary from real development of PPC campaigns to managing them and optimising them over time. In any case, the management fees might vary in relation to:

Service Package: Basic packages might include essential services like keyword research and campaign setup, while premium packages could offer advanced features such as detailed analytics, conversion tracking, and ongoing optimization.

Experience and Expertise: Agencies with a proven track record and specialised expertise may charge higher fees. Their experience can lead to more effective campaigns and better ROI.

Scope of Services: Comprehensive SEM services, including extensive keyword research, ad copy creation, landing page optimization, and A/B testing, can increase management fees.

The management fees for campaigns done in Singapore is typical between $500-$3,000 per month. It varies based on the scope of work, the intensity of the work requirement, the number of campaigns and AdGroups, as well as the campaign objectives. 

3. Keyword Research and Optimization

Good keyword research and optimization practices lie at the heart of any kind of SEM campaign, for it is really just about finding those important terms most likely to be used by your target demographic in order to convey the meaning 'I want to buy something.' Associated costs in this are:

Initial Research: Research to find out all the relevant and high-performance keywords in your business.

Ongoing Optimization: Continuously refining and updating keywords to adapt to changing market trends and improve campaign performance.

Keyword research fees are usually part of the setup and management fees. There are instances where customers request for a stand-alone keyword research, without the commitment to go into the campaign. 

4. Ad Creation and Testing

Of course, one of the biggest parts of any SEM is the ad creation portion: the actual generation of ads intended to drive clicks and conversions. Development and testing costs can be directly attributed to :

Ad Copywriting: Professional copywriters craft engaging ad copy that resonates with your audience and encourages clicks.

A/B Testing: Running multiple versions of ads to determine which performs best. This process requires time and resources to test and optimise ad variations.

The Advertising visuals fees are dependent on the number of graphic design ad required, the media type of the ads (single image graphic, video, carousel ads, etc). The typical fees associated with this is about $500-$1,500 per month on the media creation.

5. Conversion Tracking and Optimization

Conversion tracking is something that all of the SEM companies include in order to benchmark the success of your campaigns. A process of putting up in place performance and conversion optimization tracking mechanisms is critical. This may include costs like:

Implementation: Setting up tools for tracking conversions and associating them with your campaigns.

Analysis and Optimization: Regularly analysing data to identify areas for improvement and making necessary adjustments to enhance conversion rates.

For some of our customers, we used tools such as HotJar, NovoCall, Marin Software and many others to do conversion tracking and optimisation. The cost depends on the exact requirements needed by the client or by the campaign, the number of user licences and many other factors. The cost for these are usually between SGD$1,000-$3,000 per month.

6. Additional Tools and Software

Noticeably, SEM companies, in most cases, apply very distinct tools and software in management and optimization. Some of these tools include keyword research tools, bid management platforms, and analytics software. The cost of tools can either be added to the management fee when pricing or charged based on pricing models. Over at iClick Media, we’ve utilised software to track phone calls, heatmap and many others!

Key Benefits of Investing in SEM Services

Investing in SEM services offers several key benefits:

Targeted Advertising: Reach precise audiences based on their search behaviour and interests.

Immediate Results: Your advertisements can be included on SERPs within days, with instant traffic generation.

Budget Control: Get control over day-to-day budgets, demographics, and ad durations so you are only paying for real clicks.

Measurable Success: Be able to track metrics, for example, the average cost per click, views, and click-through rates of your campaign.

Why Choose iClick Media?

Full-service SEM: By iClick Media, drive your online presence completely in the direction of achieving your business goals. We are Google AdWords Certified professionals, strong in manual bidding and campaign optimization for achieving quality scores and relevance. We are also a Google Partner-certified company, so you can be sure of the best practices and access to cutting-edge tools that help us get great results.

All in all, SEM company costs are not fixed, and knowing how to make wise decisions will have good return on investment. Get your digital presence enhanced and meaningful results for your business by engaging in a good SEM company like iClick Media.

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E-Commerce Development

E-Commerce Website Development Ecommerce website is the need of the hour. Whether you have a fashion store, a gift shop or a grocery store an e-commerce website can help you in increasing your reach multifold and in tandem increase your business too. We at ZIYANEX Pvt Ltd have identified the need of our customers and provide customized e-commerce store design and development solutions. We have delivered e-commerce website development projects in India, Singapore, Russia, USA and Canada . Our e-commerce website development projects have been appreciated by website lovers across the world. Our eCommerce Development Services Online Stores Being the top-rated eCommerce website development company in India, we have a highly talented and experienced team of dedicated developers who can help you develop online eCommerce stores with best-in-class features at an affordable rate compared to the market rate. B2C Marketplaces Our custom eCommerce development company develops B2C marketplaces by implementing multi-lingual as well as multi-currency features to help both sellers and their potential consumers to sell and buy products very easily. B2B Trade Portals Our eCommerce development company can help you to build rich-featured B2B portals to merge all the trading associates that include manufacturers, wholesalers, suppliers, & others within a centralized platform. Our dedicated eCommerce developers are capable enough to build a secure B2B trading platform. Auctions & Bidding Our offshore eCommerce development company helps your eCommerce business to scale online trading experiences via auctions and bidding platforms. Moreover, our solutions allow business owners to conduct different auction types, leverage video streaming in real-time auctions Ecommerce Aggregators As a top-rated eCommerce development services providing company, our dedicated developers have domain expertise with years of experience in developing aggregators that enable you to monitor and list brands easily by allowing them to advertise the products and services in real-time. Multi Vendor Platform Our offshore eCommerce development company provides you a custom multi-vendor eCommerce platform for automated or manual vendor payouts by implementing highly advanced features. Our developed eCommerce platforms are recognized for their attractive UI and UX design and more sales conversations. Converting Right Now Ready to Get Started for Custom eCommerce Development? Generate more sales and revenues with our top-notch custom eCommerce development services. At ZIYANEX Pvt Ltd we implement the latest technologies to develop an eCommerce platform that stands out from the rest. Looking for the best eCommerce development company? You’ve landed in the right place. Contact us and get a free consultation from our experts today! Technology Platforms Are you looking for magento ecommerce development ? ZIYANEX Pvt Ltd has gained a huge reputation across the globe for its top-rated web development services.

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Unveiling the Power of PPC Marketing in 2024

In the ever-evolving digital landscape of 2024, businesses are continuously seeking innovative ways to connect with their audiences and drive growth. Amidst this digital revolution, Pay-Per-Click (PPC) marketing has emerged as a powerhouse, offering unprecedented opportunities for businesses to amplify their online presence. This blog delves into the essence of PPC marketing, exploring its diverse channels, key benefits, essential considerations, and the strategic advantage of partnering with a digital marketing agency to harness its full potential.

The digital era has transformed how businesses approach marketing, with PPC standing at the forefront of this evolution. As we navigate through 2024, understanding and leveraging PPC marketing is more critical than ever for businesses aiming to thrive in a competitive online marketplace.

What Is PPC Marketing?

PPC marketing is a dynamic advertising model where businesses pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. This model allows for targeted advertising based on keywords, interests, and demographic profiles, enabling businesses to reach their ideal customers with precision.

Diverse Channels in PPC Marketing

The realm of PPC marketing spans various channels, each offering unique opportunities to engage with different segments of your target audience. Google Ads remains the titan of PPC, providing access to the largest audience via search and display networks. Social media platforms like Facebook, Instagram, and LinkedIn offer targeted advertising options, enabling brands to tap into rich demographic and behavioral data. Meanwhile, emerging platforms and programmatic advertising networks are expanding the horizons of PPC, offering innovative ways to reach consumers.

Key Benefits of PPC Marketing for Business Success

PPC marketing offers a plethora of benefits that can significantly contribute to a business's success. It provides immediate traffic, enhances brand visibility, and offers a high return on investment (ROI) by targeting users who are actively searching for products or services similar to yours. Moreover, the measurable and trackable nature of PPC campaigns, with detailed insights provided by platforms like Google Ads and social media advertising, enables businesses to optimize their strategies in real-time for better outcomes.

Factors to Consider in PPC Marketing

Successful PPC campaigns require strategic planning and ongoing management. Key factors to consider include keyword selection, ad copy relevance, quality score, and landing page optimization. Budget allocation and bid strategy are also crucial, as they directly influence the visibility and effectiveness of your ads. Additionally, staying updated with the latest trends and platform updates is essential for maintaining competitive advantage.

Why Engage a Digital Marketing Agency for Your PPC Campaigns?

Navigating the complexities of PPC marketing can be daunting, especially for businesses with limited digital marketing expertise. Engaging a digital marketing company Singapore offers access to experienced professionals who specialize in crafting and managing effective PPC campaigns. Agencies bring a wealth of knowledge on market trends, platform intricacies, and optimization strategies, ensuring your campaigns are optimized for maximum performance and ROI.

Unlocking Potential, One Click at a Time

As we look towards the future, the role of PPC marketing in business growth is undeniable. By embracing its power, businesses can unlock new levels of potential, reaching their target audience more effectively than ever before. Whether you're a small startup or a large corporation, PPC marketing offers a scalable and efficient way to achieve your marketing objectives and drive success in the digital age.

In conclusion, PPC marketing in 2024 represents a critical element of the digital marketing ecosystem, providing businesses with the tools they need to connect with their audience, drive traffic, and achieve their growth objectives. By understanding its nuances, leveraging its diverse channels, and partnering with experienced professionals, businesses can fully embrace the power of PPC marketing, one click at a time.

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Google Ads agency Singapore

In today's digital landscape, online advertising has become an essential component of any successful marketing strategy. As businesses strive to reach their target audience and increase brand visibility, Google Ads services have emerged as a powerful tool.

How Google Ads Help in Marketing:

Google Ads provides valuable assistance in marketing by offering targeted advertising, increased brand exposure, and measurable results. With Google Ads, businesses can target specific keywords, demographics, and locations, ensuring their ads reach a relevant audience and optimizing their budget allocation. This targeted approach enhances campaign effectiveness. Additionally, Google Ads allows businesses to appear at the top of search engine results pages, providing immediate visibility to potential customers and helping to build brand awareness. Unlike traditional advertising methods, Google Ads provides comprehensive performance metrics, including impressions, clicks, conversions, and ROI. This data enables businesses to measure campaign success, make informed decisions, and optimize their advertising strategies for maximum impact.

How Google Ads Helped Businesses:

#1 - Enhanced Reach and Conversion Rates: Numerous businesses in Singapore have witnessed substantial growth by leveraging Google Ads. By reaching a broader audience and capturing the attention of potential customers actively searching for their products or services, businesses have experienced increased website traffic and higher conversion rates.

#2 - Cost-Effective Advertising: Google Ads operates on a pay-per-click (PPC) model, meaning businesses only pay when someone clicks on their ad. This cost-effective approach allows companies to allocate their advertising budget efficiently and maximize their return on investment.

#3 - Competitive Advantage: By leveraging Google Ads, businesses gain a competitive edge in the online market. The ability to target specific keywords and demographics enables them to outshine competitors and attract valuable leads.

Benefits of Doing Ads for Your Business Online:

#1 - Instant Visibility: Google Ads places your business in front of potential customers instantly, increasing brand exposure and generating immediate website traffic.

#2 - Flexible Budgeting: With Google Ads, businesses have full control over their advertising budget, allowing them to set daily caps and adjust bids based on performance.

#3 - Targeted Reach: Precise targeting options ensure your ads are displayed to the right audience, increasing the chances of attracting qualified leads and driving conversions.

#4 - Data-Driven Optimization: Google Ads provides real-time data and insights, allowing businesses to analyze performance, make data-driven decisions, and continuously optimize their campaigns.

[whattheabcxyz]

2023-04-11

Singapore

Government to call for bids to increase electricity generation capacity by 2028 - 1st time in 20 years

Incident where Indian Muslim couple were told Ramadan snacks were not meant for them highlights just how $hitty NTUC’s staff training (or lack thereof) is - the rot in NTUC starts from the top, & has been going on for many years now, since the latest CEO took over

Master Plan Review to be conducted over next 2-3 years - will culminate in land use/development plans for next 10-15 years

Travel

This is why you don’t stay in JB hotels - choose a cheapo destination, get cheapo treatment

Technology

A directory of top AI jobs

Alibaba unveils AI chatbot Tongyi Qianwen (通义千问) to rival ChatGPT - um, nope, won’t be using it anytime EVER... it’s probably $hit anyway, especially with all the CCP-imposed censorship rules, lol!!! (Btw, “promoting socialism” is 1 of the rules! Too hilarious!)

Business

Bud Light sales plunge after company partners with trans TikToker & puts her face on can - company’s VP explains move ...honestly, I think Bud Light failed from the very moment it made a female their VP, given that their customers are probably 99% male & rednecks

...& Nike gets flak too for engaging same trans person as new face of its women’s sports bra - thank goodness I never ever buy their products!

Tupperware warns it could go out of business - maybe it’s because they didn’t also jump on the trans influencer bandwagon, so they’ve lost out on sales from wokesters & the LGBTQ crowd, lol! /sarcasm

Environment

Singaporean nominated for 1st time to bureau of UN’s top climate science body

Society

Malaysia court frees woman who crashed into 8 teens racing on modified bikes in 2017 - it wasn’t her fault they were riding recklessly & had modified their vehicles to the extent she probably couldn’t see them

Politics

Macron demonstrates just why Europeans are a$$holes

Marcos says Philippine military bases with US access won’t be used for offensive purposes

Chinese navy ships remain around Taiwan after drills end

History

^ The city that fell off a cliff - erosion is a real threat... everything ultimately returns to the sea...

People

HK veteran actor Richard Ng dead at 83

Gossip

JJ Lin loses heftily in metaverse virtual property investment

[realtimebiddingcompany2021]

To find the top Real-Time Bidding Advertising Company in 2021

Real-time bidding has tweaked the image of internet advertising, but there is still some uncertainty about what it is. Real-time bidding contributes to the buying and selling of online ad impressions via real-time auctions that take place during the time it requires for a web page to load.

Ad exchanges or supply-side platforms are frequently used to facilitate these auctions. Real-time bidding advertising companies are working to crack the route to gain a positive response through real-time bidding.

Difference between Programmatic Advertising and Real-Time Bidding Advertising

Programmatic advertising is a type of ad purchase that makes use of technology to computerize and simplify the process. Even so, programmatic advertising is not fully automated because the variables of the advertising campaign, like target audience, geographic area, and desired ad format, must be defined by a person.

RTB employs programmatic advertising to increase the effectiveness of its campaigns. Because the bidding process is automated. The contrast is that, while RTB makes use of programmatic advertising, not all programmatic advertising makes use of RTB. Rather than bidding on a marketplace with RTB, advertisers can programmatically buy inventory immediately from publishers.

Employing consummate real-time bidding companies like Eywa Media into your business, design the right path to achieve flawless success. Real-time bidding companies in India assist Advertisers to monitor and manage their campaigns in real-time via a single dashboard, adjusting bids and targeting as required to keep on top of outcomes and improve performance.

Protecting brand names is an important thing for all companies. Through Eywa Media, Advertisers can use Real-Time Bidding to define where they want to promote their products or services and utilize ad verification services to control their ads from appearing on illegal websites or pages. Eywa Media is one of the leading Real-time bidding companies in Singapore.

[douchebagbrainwaves]

MY THREE PARTNERS AND I RUN A SEED STAGE INVESTMENT FIRM CALLED Y COMBINATOR

I thought I'd already been cured of caring about that. It would be easy to do better. I know of zero instances in which he has behaved badly. Gradually employment has been shedding such paternalistic overtones and becoming simply an economic exchange. A year after the founding of Apple, Steve Wozniak still hadn't quit HP. But I know my motives aren't virtuous. But if you control the whole system. Thanks to Trevor Blackwell, Paul Buchheit, Jeff Clavier, David Hornik, Jessica Livingston, Robert Morris, and he pointed out that operator overloading is a bigger win in languages with infix syntax. The best notebooks I've found are made by a company called Miquelrius. A variant is to stay in touch with other YC-funded startups.

ITA presumably does, you can fix it yourself. You can't say precisely what the miracle will be, or even for sure that one will happen. The electronic parts distributors are trying to squash them to keep their monopoly pricing. Work in small groups. It's arguably an instance of scamming a scammer. In some countries this is the preferred way to solve the problem in a different way, but to surpass it. We're moving back to Minnesota, but we're going to keep working on the startup. I doubt they could do it yet either. We're not hearing about these languages because people are using them to write Windows apps, but because it's the same company as before, plus it has a strange syntax as because it has no syntax; you express programs directly in the parse trees that get built behind the scenes when other languages are better than either of them? There is only one real advantage to being a member of most exclusive clubs: you know you wouldn't be missing much if you weren't. It's easy to let the days rush by.

Actors and directors are fired at the end of last year. A founder leaving doesn't necessarily kill a startup, so don't compromise there. He will smite you in his just wrath, but there's no malice in it. They're a product of unusual circumstances. Software should be written in C. A lot of those companies were started by business guys who thought the way startups worked was that you had some clever idea and then hired programmers to implement it. Not because making money is unimportant. Octopart, they seemed very smart, but not great. In addition to formidable founders, a promising market, and usually some evidence of success so far. Palo Alto, the original ground zero, is about thirty miles away, and the number of users and the other half are going to die if they didn't get their money.

The secret to writing on such narrow pages is to break words only when you run out of apartments. So it's not surprising that we've found the relative prestige of different colleges useless in judging individuals. That's pretty alarming, because his friends are the ones you never hear about: the company that would be the best supplier, but doesn't bid because they can't spare the effort to get verified. Your target market has to be designed to be better, for certain problems, than others. Good does not mean being a pushover. Once you start to get the first commitment, because much of the difficulty comes from this external force. But often it requires practically an act of rebellion against the organizations that employ them. Did it alarm some potential acquirers that we used Lisp?

And I think that's what we should tell kids. But if you look at the problem from the other end. The world market in programmers seems to be becoming dramatically more liquid. This bites you twice: in addition to the power of the forces at work here. You don't have to prove you're going to fail makes you stop working, that practically guarantees you'll fail. A couple weeks ago I finally figured it out. A lot of people, probably the majority of people in America, because the harder it is to sell something to you, especially if you deserve them. And you might have about the average Harvard undergrad. Much was changed, but there was still that Apple coolness in the air, that feeling that the show was being run by someone who really cared, instead of comparing each character.

Too little money means not enough to make it, and that assumption turns out to be 13: Pick good cofounders. Singapore would face a similar problem. You have to assume it takes some amount of insecurity about where, or whether, they went to school. You can start to ask other interesting questions. Bob's going to grad school at Harvard to cure you of any illusions you might have trouble hiring hackers on that scale. Barring some cataclysm, it will always be true that most people who are genuinely good. If someone had launched a new, spam-free mail service, users would have flocked to it. In the more common case, where founders and investors are very sensitive to it. What we mean by a programming language is something we use to tell a computer what to do; they'll start to engage in office politics. Usually we don't have a speaker at the last Y Combinator dinner of the summer.

Really Scared of Prefix Syntax? What did he say to do? If you win the users, everything else will follow. What happened next was that, some time in late 1958, Steve Russell, one of McCarthy's grad students, looked at this definition of eval and realized that if you don't let people into it. There are just two or three to one would be enough to guarantee that you'd always be behind. Colleges are a bit like exclusive clubs in this respect. There's room not merely to equal Silicon Valley, but to surpass it. Ramen profitable means a startup makes just enough to pay the founders' living expenses.

As for libraries, their importance also depends on the application. These things don't get discovered that often. In the scrap era I was constantly finding notes I'd written years before that might say something I needed to remember, if I was bored, rather than carry a single unnecessary ounce. It also means no one university will be good enough to act as a mecca, attracting talent from abroad and causing startups to form around it. N; public int call int i; public static Inttoint foo final int n return new Inttoint int s n; public int call int i s s i; return s;; This falls short of the spec because it only works for integers. Economies are made out of people, and most people have. You might have fewer libraries at your disposal. But it's all based on one unspoken assumption, and that assumption turns out to be a cost, and send them looking for it. You see it in Diogenes telling Alexander to get out of his light and two thousand years later in Feynman breaking into safes at Los Alamos. Maybe. I didn't mention anything about having the right business model. It has for me.

[newstfionline]

Headlines

House Democrats Pledge to Subpoena White House (Foreign Policy) As White House officials refuse to hand over documents related to U.S. President Donald Trump’s attempts to push Ukraine to investigate a potential political opponent, those leading the impeachment inquiry have pledged to issue a subpoena by Friday to force the White House to cooperate. The chair of the House Oversight Committee, Elijah Cummings, said that officials had repeatedly refused to share documents with the House. Meanwhile, the Washington Post reported that Trump had involved Vice President Mike Pence in his efforts to push Ukraine’s president to investigate former Vice President Joe Biden.

Do sanctions on foreign countries work? The government doesn’t know. (Washington Post) The Trump administration has made sanctions a key part of its foreign policy arsenal, placing enormous economic pressure on nations like North Korea and Iran in a bid to force concessions in negotiations with the United States. But is there real evidence that this tactic works? The U.S. government, it turns out, can’t be sure. A new report released by a government watchdog this week found that although the agencies that implement sanctions track their economic impact, they do not measure whether the sanctions achieve their aim in forcing a target to change its behavior.

Mexican Supreme Court Justice Resigns Amid Corruption Questions (Reuters) A Mexican Supreme Court Justice has resigned, the president’s office said on Thursday, after the judge faced questions about a possible probe by Mexico’s financial intelligence unit.

Ecuador Declares State of Emergency as Fuel Protesters Battle Police (Reuters) Ecuador’s President Lenin Moreno declared a state of emergency on Thursday as protesters hurled stones and erected burning barricades after the end of decades-old fuel subsidies as part of a $2 billion government fiscal reform package.

EU vows to hit back over US tariffs as businesses count cost (AP) The European Union warned Thursday it will retaliate against the U.S. decision to slap tariffs on a range of the bloc’s exports--from cheese to wine--that could cause job losses in Europe and price increases for Americans. If the U.S. imposes countermeasures it will be pushing the EU into a situation where we will have to do the same,” said the European Commission’s spokesman, Daniel Rosario. “This is a move that will first and foremost hit U.S. consumers and companies and will make efforts towards a negotiated settlement more complicated,” he said.

Ex-hurricane Lorenzo approaches Ireland, Britain (Washington Post) Former Hurricane Lorenzo is now “Storm Lorenzo,” named by the Irish Meteorological Service as the powerful tempest approaches. Winds as high as 80 mph, localized flooding and travel disruptions are all anticipated as the post-tropical cyclone gets set to make landfall in Europe. With forward speeds topping 45 mph, Storm Lorenzo is cruising--enough so that the worst of the weather will only occur over a 9 to 12 hour period. For Ireland, the roughest was expected from dinner time on Thursday overnight into early Friday morning.

What is Boris Johnson’s strategy? (Foreign Policy) British Prime Minister Boris Johnson unveiled his new plan for the Irish border after Brexit, though it was quickly criticized by EU leaders. (It was later rejected by the EU Brexit steering group.) Johnson’s political game isn’t focused on striking a deal with Europe but rather on the snap general election expected after the Oct. 31 deadline, Owen Matthews reports for FP. “There is now more confidence that Johnson can pass blame for an extension onto Brussels and a Remainer-dominated Parliament and win an election,” he writes.

In austerity-scarred Portugal, fiscal discipline is a vote winner (Reuters) Portugal’s Socialist Prime Minister Antonio Costa aims to retain power at Sunday’s parliamentary election with a pledge that looks like an unlikely vote-winner for western Europe’s poorest country--no backtracking on tight spending controls. As populist governments across the rest of Europe look to ramp up spending amid fears of recession, Costa has campaigned for fiscal discipline to preserve the hard-won results of austerity imposed in the wake of Portugal’s 2011 debt crisis. And the strategy appears to be working. The center-left Socialists are well ahead in opinion polls after recording the lowest budget deficit in the 45 years of Portugal’s democratic history.

Peru’s constitutional crisis (Foreign Policy) Peru’s biggest political crisis in decades continues. After the president, Martín Vizcarra, dissolved Congress, Congress then suspended the president. Vice President Mercedes Aráoz, who stepped in to succeed him, has already resigned. It’s not clear if Vizcarra’s move is legal--meaning that it’s not clear who is in power, though Vizcarra appears to have the army’s support.

Hong Kong Leader Invokes Emergency Powers to Try to Quell Escalating Violence (Reuters) Hong Kong’s embattled leader Carrie Lam on Friday invoked colonial-era emergency powers for the first time in more than 50 years in a dramatic move intended to quell escalating violence in the Chinese-ruled city. The wearing of masks, common by protesters, has been banned.

Hong Kong’s Loss is Singapore’s Gain (Bloomberg) The potential benefit to Singapore from the turmoil in Hong Kong: $4 billion. That’s the upper end of an estimate from Goldman Sachs Group Inc. of the money investors have moved to Singapore amid escalating political protests in the former British colony. The New York-based bank estimated that there has been a maximum outflow of Hong Kong dollar deposits totaling $3 billion to $4 billion to Singapore, an alternative financial center for the region, as of August.

Benjamin Netanyahu’s legal troubles (Foreign Policy) Israel’s acting prime minister is still struggling to form a coalition while his lawyers try to convince the attorney general not to indict him. Netanyahu met with his former ally turned rival Avigdor Lieberman but made no progress toward forming a coalition or a national unity government. Meanwhile, Haaretz reported that the Knesset’s speaker, Netanyahu’s Likud party colleague Yuli Edelstein, said that Netanyahu has agreed to take a “leave of absence” if he is indicted.

Nigerian police to get stun guns, new rules of engagement in push to reduce deaths (Reuters) Nigerian police plan to acquire stun guns and revise their rules of engagement in an effort to curb the use of deadly force, the inspector general of the force said on Thursday. Last month, a United Nations special rapporteur described Nigeria as a “pressure cooker of internal conflict” due to security problems and what it said was an excessive use of lethal force by police and military.

[kittywildegrrl]

MAMA CAT AND THE LATEST

In Which MamaCat Temporarily Loses Momentum, but has a pretty good story to tell anyway.

Honestly, darlings, did any of you also get this email this week???

“I'm XXXXX XXX-XXX from Beijing Film Academy, A film production company based in Singapore.,I saw your posted on MN FILM TV and after reviewing your profile,i feel excited with your past experiences,Kindly confirm your availability and email your recent resume to(beijingfilmacademy777@gmail.com) so i'll get back to you with the job details.Your prompt response will be highly appreciated.Thanks and God bless.”

Make of it what you will. There really is a Beijing Film Academy but it’s a .edu, not a gmail.com. Just saying.

While Mother puts that research on the back burner, let me mention here that the whole #AllFemale1776In2020 idea is alive and kicking, even though it took a week off when MamaCat lost her elder cat (actual cat). Say hello or join up at www.happycatranchproductions.com and hit us up on the contact page. Don’t worry, we have not yet begun to ask for money.

Since last I wrote, darlings, we have had to bid our Lebowski goodbye, I did not get to start my latest temp job (so back to the interview & outreach phase AGAIN), the dryer broke so we have had to go to the laundromat, and there were some pretty nasty events in the TwitterVerse and the RacismVerse. Also the nastiest week of the hottest month on record, pretty much everywhere. AND THEN THERE’S THE “CATS” TRAILER.

So… yeah… let’s talk about showbiz and self-actualization and how cool it is when cool stuff happens... I’m just going to sit down here and think of beautiful unicorns who exhale love and fart glitter…

I had promised someone recently that I would tell this story: of how all of that traveling back and forth to and from various places, and focusing on what a sweet young Golden Girl can do to break through in her acting career, has begun to lead to some really cool stuff. Quick flashback montage to actual rooms in the actual 80s and things I actually heard: “You’re very funny but you don’t fit your type”; “We can’t cast you the way you are unless you want to go blonde and get a boob job”; “You’re very talented but you won’t work until you’re over 40”; “We just can’t cast flat-chested brunettes”; “You can always come back to the business when you’re older”…

So when I got older and got some theatre work and made some friends in New York City, I began to try to face my dragons and see where I can fit into the business as it exists in the 21st century. One of those dragons is called, A Camera. In younger days, I feared the Camera as some fear the dance studio mirror or monologue auditions. Whole lotta personal issues, cats and kittens. (News Flash: Actor Admits to Personal Issues! First Time in Recorded History! Ghost of Aristophanes Dies Laughing!)

I faced down the Camera Dragon by taking some classes through Actors Launchpad. I figured I’d be the oldest, or in the top 3 oldest, in every class – and I was right! And it was scary! But then in walks Amazing Casting Director, with a half-eaten wrap in one hand and a large nearly-cold half-finished coffee in the other. She greets me, recognizing me from a recent summer stock role, because she had made it her business to look up every one of us online prior to class. So in one movement, she simultaneously made me feel welcome and seen, and also gave me a big fast lesson in professionalism: look people up. Get to know them in advance. Start the relationships off on the right foot by acknowledging humans for who they are.

(I was suddenly REALLY glad that I already had looked her up in advance and gotten to know her work as a CD. See how that works?)

I held off in class as we began to do our on-camera readings. I wanted to see what the younger actors in the room were like, what the actors closer to my own age were like, what Amazing CD’s feedback was like… oh, BS. MamaCat was scared AF! I sat there watching my colleagues’ work while I was working on all the various breathing & centering exercises for calming oneself in the midst of trying something new with a lot of risk involved. And, as we went along, I thought to myself, I can handle this, I really can.

My scene was pulled from a crime procedural; I was playing some kind of DA or judge or something cool and authoritative like that. I had been studying the actors on Massively Successful Series (casting by Amazing CD), and the really tense, underplayed, authentic work they were doing. It translated perfectly as a guideline for my scene for class. I called upon the spirits of Streep and of Eastwood to guide me. My reading partner was a real talent who gave back as good as he got.

The scene ended. The room was silent. Amazing CD said, “YES, Diana!” The class applauded.

Not every class I took at ALP that first fall went that well, but I learned something every time, and I go back to Actors Launchpad every time I’m in the City. That’s one of the things I’m doing there in Gotham City, instead of the spendy, touristy stuff. And over time, it pays off in so many ways.

Fade out, fade in; Amazing CD has me in to read for an under-five for that Massively Successful Series. Then she has me in to read for Sitcom Pilot. She requests a self-tape here and a self-tape there. Then one day… she reaches out to me for a self-tape audition for an actual speaking role in an honest-to-Josh* feature film that will be shooting on location near me.

AND I BOOK IT.

Oh, the obstacles I had to overcome to get myself on-set for that glorious day. There’s a hilarious chapter about SAG-AFTRA and a lifetime of mistaken thingys. There was a serio-comic chapter about the non-union commercial spot shoot I had to back out of and the reaction that surprised me. It’s worth several more blog posts just telling those.

But here is the point of today’s missive: I faced down the Camera Dragon, learned from the experience, and by improving my skillset and my attitude towards booking work and where I want to go, things began to shift for me. I got my really and truly for realz SAG-AFTRA membership this year, working opposite the actual real-live Tony-Award-winning, Oscar-nominated, Mr. Frank Langella, he of Frost-Nixon and of Dracula, in a one-on-one scene in a real movie that will most likely really come out, and will most likely actually contain that scene.

Working with Frank Langella was like acting with someone you’ve known forever and been partnered with a million times. And now I am One Degree of Kevin Bacon.

There’s your lesson in courage and valor in the face of overwhelming odds, jazz babies and hepcats. You got this. In the words of Commander Peter Quincy Taggart, “Never give up! Never Surrender.”

 Meow, darlings.

 *See, “Lamb: The Gospel According to Biff,” by Christopher Moore. You’ll thank me later.

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Bhushan Power and Steel Insolvency Professionals Mahender Khandelwal

I am Mahender Khandelwal is a registered insolvency and Chartered Accountant professional. Senior management and financial professional with wide experience spanning over 30 years in entire continuum of structuring, financing through debt and equity instruments. Management and turnaround of Special situations and Insolvency across wide spectrum of industries. Led Restructuring and Resolution of a large corporates (100+) across various sectors viz. Iron and Steel, Stainless Steel and utensils, System Packaging, Forging Industry, Pharma, Hotels, NBFC, Rice and Food Processing, Fertilizers, Biodiesel, Edible Oils, Biomass, Solar Panels, Power and Infrastructure, Textile, Education, Auto Component, Polymers, Electric Appliances, Plywood, Construction and Real Estate. Started BRS practice in BDO & PWC as Leader & Partner successfully resolved 20 plus cases in Insolvency under my leadership ranging fromm 200 crores to 50,000 crores.

 Prior to that I was running my Boutique Consultancy firm in the name of Varrenyam Consultants Pvt Ltd.

  MONITORING PROFESSIONAL

Bhushan Power and Steel Limited.

Jul 2017 – Mar 2021

3 years

 BPSL is the among first dirty dozen cases referred by lenders to insolvency. The company have a borrowing of more than 47000 crores from over 35 lenders. There has been an all-round growth and complete turnaround in the operations of the company since the commencement of CIRP. When RP took control over BPSL, capacity utilization was meagre 47% with production level of 82,000 MT per month and EBITDA loss. Due to combination of proactive CoC and decisions taken by the RP for enhancement of capacity utilization. During CIRP period production had increased to 200,000 MT and the company generated EBITDA of more than 4000 crores. Moreover, the company under the leadership of the RP/MP was able to reduce the statutory and worker liabilities besides improving working capital levels. The RP/MP further ensured smooth operations while managing 15,000 employees across 9 locations and provided increments to the employees. Some of the incomplete projects were completed by incurring additional CAPEX with COC approval. On the date of implementation there was working capital of more than 7500 crores in cash balance of around 2500 crores. During CIRP Period RP have handled enquiries/investigations from Regulatory Authorities i.e. SFIO, CBI, ED and GST for pre CIRP period including closing of draft forensic audit conducted during pre CIRP period including closing of draft forensic audit report conducted during pre CIRP period. Due to turnaround and enhanced operations, Resolution applicants improved their bid amount from initial12,000 crores to 19,800 crores and JSW successfully implemented the resolution plan and taken over control of BPSL. The Financial creditors have recovered around 42 percent of their dues in BPSL resolution.

  Corporate Insolvency Resolution Process

KSK MAHANADI POWER COMPANY LIMITED Oct 2019 – June 2020

Hyderabad Area, India, Power Plant at Bilaspur 3600MW

 KSK Mahanadi operates a coal-based power project with a nameplate capacity of 3600 MW. The company has 3 operational units and rest are under various stages of construction. After commencement of CIRP process, we are able to operate all 3 units generating highest load with 80% capacity utilization and PLF of about 76%. With existing operational and technical team, we have introduced various cost cutting programs to bring in efficiency in operations. In the ongoing COVID-19 lockdown, we were running the plant at full capacity and supplying power to distribution companies despite cash flow constraints. CIRP of KSK is substantially delayed as rail and water infrastructure of power plant are housed in separate subsidiary companies and lenders have filed a consolidated application in NCLT. Getting investors interest in standalone Power plant is a challenge due to unenviability of rail and water infrastructure.

 Resolution Professional

Prius Group of Entities

Apr 2019 – Present

New Delhi

 RP for 5 Commercial real estate companies of Ex Ranbaxy promoters namely Pawan Impex Pvt Ltd, SVIIT Software Pvt. Ltd, Payne Realtors Pvt Ltd, Prius Commercial Projects Pvt Ltd. and Sharan Hospitality Ltd.

  Financial  Creditors

  S. No.

Entity

Amount Admitted

Resolution  Amount

Percentage  Recovery

Resolution Applicant

 Stage of  Implementation

 1

Prius  Commercial Projects Private Limited

407.83

407.83

100.00%

Consortium  of Kotak Investment Advisors Limited, Minicon Insulated Wires LLP and Elita  Capital Advisors LLP

 implementation has been completed

successfully

 2

Sharan  Hospitality Private Limited

76.75

76.75

100.00%

Majestic Auto Limited

 Resolution Plan

approved,

implementation of plan

is still going on

 3

Payne  Realtors Private Limited

27.36

27.36

100.00%

City Gold Entertainment Ltd.

  implementation has

been

completed

successfully

4

Pawan  Impex Private Limited

194.85

130.00

67.00%

Consortium of DMI Alternative  Investment Fund - Special Opportunities Scheme, Fact Software Private Limited  and Yash Gupta

  Resolution Plan

approved,

implementation of plan

is still going on

 5

SVIIT  Software Private Limited

59.23

35.15

60.00%

Mr. Parmjit Gandhi

 Resolution Plan approved, implementation of plan

is

still going on

              Educomp Solutions Ltd.

May 2017 till date:

 Till date running the company as going concern and up to date in payment to employees, Statutory dues and operational expenses in spite of adverse situation due to covid 19. Resolution Plan of EBIX Singapore Pte. Ltd. was approved by the lenders and subsequently approved by NCLT. However, due to covid resolution applicant have filed application in NCLT/NCLAT for withdrawal which NCLAT not allowed. Resolution applicant filed in Supreme court, which is pending for final judgement.

   Partner and Leader Business Restructuring Services

PwC Professional Services LLP Full-time

Apr 2018 – Aug 2019

1 year

Gurgaon

 Joined as Partner & Leader of Business Recovery Services (BRS) practice at PwC India. PwC is among the top consultancy firm in India and a world leader in BRS & stressed asset resolution practices. As a BRS Leader, I was leading a team of 70 dedicated professionals for the overall development and growth of the vertical. I have overseen and guided various CIRP assignments under various RP’s including Uttam Value Steels, Uttam Galva Metallics, Era Infra & Engineering, Parabolic Drugs, Diamond Power Infrastructure Ltd, Videocon group companies, KSK Mahanadi, Sukam Power Systemsand PRIUS group of companies. During this stint, I have developed strong and credible relationships with, stressed assets funds, international fund houses, ARCs and NBFC.

   Partner & Leader- Business Restructuring

BDO India LLP Full-time

May 2017 – Apr 2018

1 year

New Delhi Area, India

 BDO India LLP is the India member firm of BDO International. BDO India offers strategic, operational, accounting, tax & regulatory advisory and assistance for both domestic and international organizations across a range of industries. As the leader and partner of BRS division, I was instrumental in establishing insolvency practice for BDO. Through persistent market development efforts, BDO was successfully awarded 3 out of first dirty dozen insolvency cases. These cases were Jyoti Structures, ABG Shipyards and Bhushan Power and Steel Ltd. BDO also won 3 cases in mid-market segment. I also developed a team of insolvency professionals, execution team for claim verification, process advisory, operation and maintenance, sectorial compliances, Balance sheet and cash flow monitoring. My team was the first one to develop system, procedures and SOP’s for insolvency practice. In the very first year of operations, we won more than Rs. 100 crore business.

    Managing Director

Varrenyam Consultants Private LimitedSelf-employed

May 2004 – May 2017

13 years  and From April 2021 to till date

New Delhi Area, India

 A boutique financial advisory services firm specializes in the field of financial restructuring of distressed companies, settlement of debts, and resources mobilization. During this period, I have advised more than 100 corporates on financial restructuring and settlements ranging from 200 crores to 25000 crores. My firm was leading advisor in the Corporate Debt Restructuring process (CDR) and was instrumental in strategy formulation, scheme preparation, financial modelling, valuation and techno economic studies. We were also involved in finding strategic investor/buyers for some of the companies where post restructuring plan required change of management.

We also organised funding for distressed assets through ARC, special situation funds, NBFC’s.

Post implementation of CIRP assignments I have restarted my above Boutique firm.

    General Manager Finance

ROLLATAINERS LTD 

Apr 2000 – Apr 2004

4 years

Faridabad, Haryana and Delhi

 As finance head, my job profile included Treasury Management, funds control including collections and disbursements and supervision of banking transactions. I was directly reporting to the President, Executive Director and Board of Directors comprising top Professionals. I was instrumental in implementing Financial and Operational Restructuring. Financial restructuring involved Rephasement of repayments and lowering of interest rates in first phase, creating vehicle for Venture fund investment and saving the company from BIFR. As a member of Board presentation to board on various restructuring options, Strategy formation and approvals of board on various cost cutting and restructuring options including shutting down. I also involved in strategy formation and approvals of board on various cost cutting and restructuring options including shutting down of loss-making businesses. Redesigning of MIS Systems and assisting top management on various financial strategies. Consolidation and Centralization of Finance, Accounts and Purchase function. Business valuation, financial modeling, Audit Finalization – Statutory, Internal, Tax, Stock, Concurrent and due diligences.

   Senior Manager-Finance &Accouts

Modi Rubbers Ltd 

May 1997 – Mar 2000

2 yrs 11 months

Delhi Area, India

 Part of Modicorp (ultimate holding company of B. K. Modi group companies), I was responsible for managing funds, control, overall supervision of accounts department of 13 companies in layers of holding and subsidiary structure. I was also involved in Tax Planning, finalization of Accounts and interaction with Statutory, Internal, Tax Auditors and Auditors for valuation and Due Diligence. I also supported group financial controller for credit rating in respect of US$ 50 Million ECB. Liaison with banks, financial institutions and taxation authorities.

   Sr. Manager-Finance

SARDA PLYWOOD INDUSTRIES LTD

Mar 1992 – Mar 1997

5 yrs 1 mo

Delhi, India

 As a part new project division, worked on project evaluation and viability study of various projects and participated in launching of new project from grass root level to concept paper for management, Joint Venture partners, and term lending institutions, venture capital funds, banks and state level institutions. I was also responsible for arrangement of export credit limits from banks and export documentation. Overall supervision of Accounts department, balance sheet finalization and other related activities.