#Radio Sponsorship Packages

[canadaradio-media]

Radio continues to be a powerful medium for reaching audiences and driving marketing success. As such, understanding the intricacies of radio media buying is essential for businesses looking to maximize their advertising efforts. A radio media buyer is responsible for negotiating and purchasing advertising space on behalf of clients.

[agrarian-blog]

Understanding Brand Identity Systems and Rural Marketing Strategy

In today's competitive business environment, establishing a strong brand identity and effectively reaching rural markets are crucial for success. This blog aims to provide an in-depth understanding of brand identity systems and rural marketing strategies, helping businesses build a robust presence in urban and rural landscapes.

What is a Brand Identity System?

A brand identity system encompasses the visual and conceptual elements that represent a brand, creating a distinct and cohesive image in the minds of consumers. It goes beyond just a logo; it includes typography, color palettes, imagery, tone of voice, and overall style guidelines. A well-developed brand identity system ensures consistency across all marketing materials, reinforcing brand recognition and loyalty.

Key Components of a Brand Identity System:

Logo: The most recognizable symbol of a brand, a logo encapsulates the essence of the brand in a simple visual form.

Color Palette: Specific colors that convey the brand’s personality and evoke certain emotions in the audience.

Typography: Fonts and typefaces that reflect the brand’s character are used consistently across all communications.

Imagery: Photos, illustrations, and graphics that align with the brand’s message and aesthetic.

Tone of Voice: The style and manner in which the brand communicates, whether formal, casual, playful, or serious.

Brand Guidelines: A comprehensive document detailing how all elements should be used to maintain consistency.

Developing a Rural Marketing Strategy

Rural marketing strategy focuses on understanding and catering to the unique needs and preferences of rural consumers. Rural areas often present challenges such as limited infrastructure, lower internet penetration, and different cultural norms. However, they also offer vast opportunities due to the sheer size of the rural population.

Steps to Develop an Effective Rural Marketing Strategy:

Market Research: Understand the demographics, buying behavior, and preferences of the rural population. This includes analyzing income levels, cultural influences, and local trends.

Product Customization: Tailor products to meet the specific needs of rural consumers. This could involve modifying packaging, sizing, and pricing to align with rural preferences.

Distribution Network: Develop an efficient distribution system to ensure products reach even the most remote areas. Collaborate with local distributors and leverage existing rural networks.

Communication Channels: Use media that are accessible to rural consumers, such as radio, local newspapers, and community events. Mobile marketing can also be effective due to the increasing penetration of mobile phones in rural areas.

Cultural Sensitivity: Respect and incorporate local traditions and customs into marketing campaigns to resonate with rural audiences.

Community Engagement: Participate in local events and initiatives to build trust and establish a strong community presence.

Case Study: Agrarian Marketing in Rural New Zealand

A practical example of a successful rural marketing strategy is Agrarian, a New Zealand-based company that focuses on rural markets. Their approach involves a deep understanding of the rural landscape and a commitment to meeting the specific needs of rural consumers.

Key Strategies Employed by Agrarian:

Localized Products: Agrarian offers products that are specifically designed for rural use, taking into account the unique challenges faced by rural consumers.

Community Involvement: They actively engage with rural communities through sponsorships, local events, and partnerships with rural organizations.

Accessible Communication: Agrarian utilizes local radio stations, community newsletters, and mobile marketing to reach their audience effectively.

Robust Distribution: By partnering with local distributors and leveraging a well-established supply chain, they ensure that their products are readily available even in remote locations.

For more information about Agrarian's approach to rural marketing, visit their website at Agrarian.

FAQs About Brand Identity Systems and Rural Marketing Strategy

Q1: What is the importance of a brand identity system? A: A brand identity system is crucial for creating a consistent and recognizable brand image. It helps in building brand loyalty, ensuring that all marketing materials convey the same message and aesthetic, and differentiating the brand from competitors.

Q2: How can small businesses develop a brand identity system? A: Small businesses can start by defining their brand values and personality. They should then create a logo, choose a color palette, select typography, and develop brand guidelines to ensure consistency. Hiring a professional designer can also be beneficial.

Q3: What challenges do companies face in rural marketing?

A: Challenges in rural marketing include limited infrastructure, lower levels of literacy and internet penetration, cultural differences, and logistical issues related to distribution. Companies need to develop strategies that address these unique challenges.

Q4: How can technology be leveraged in rural marketing?

A: Technology can play a significant role in rural marketing through mobile marketing, social media, and digital platforms that are accessible via mobile phones. Innovative solutions like mobile apps tailored for rural users can also be effective.

Q5: What role does cultural sensitivity play in rural marketing?

A: Cultural sensitivity is crucial in rural marketing as it helps in building trust and acceptance among rural consumers. Understanding and respecting local customs, traditions, and preferences can make marketing efforts more effective and credible.

Q6: How can companies measure the success of their rural marketing strategies?

A: Success can be measured through various metrics such as sales growth, market share, brand recognition, and customer feedback. Conducting surveys and gathering data on consumer behavior in rural areas can also provide valuable insights.

Q7: What are some examples of effective rural marketing campaigns? A: Effective rural marketing campaigns often involve localized content, the use of accessible media, and community engagement. For instance, Agrarian's sponsorship of local events and the use of local radio for advertising are examples of successful strategies.

Q8: How important is word-of-mouth in rural marketing? A: Word-of-mouth is extremely important in rural marketing as rural consumers often rely on recommendations from trusted sources within their community. Building a positive reputation and encouraging satisfied customers to share their experiences can significantly enhance brand credibility.

By understanding and implementing effective brand identity systems and rural marketing strategies, businesses can build a strong presence in both urban and rural markets, ensuring long-term success and growth.

[warrenserchuk45]

Atrocities of the past 8 yrs. More evidence of the evil Apple hacking and impersonations of all my technology particularly old iPhone 5s, 6, 8s, HP laptop, MTN, Vodacom, Telkom, 02 SIM cards. As attached the screenshot shows 85 Apple Shortcuts installed and this screenshot freshly taken immediately upon Apple Shortcuts app installation. So these cyber criminal terrorists have obviously been utilising all my apps in al the Apple, Google Play & Huewei App stores, totalling about 500-600 apps, where I was forced to defend on iPhone 5s for last 5-6 years with only 15GB storage capacity which was set up and sabotaged anyways as usual. I’ve only used literally 5GB of cloud data packages in 8 years! Isn’t that as crazy as fake psychosis, schizophrenia and fake addiction or that my parents Allan and Avril have combined Apple cloud data of around 400 GB after 7-8 yrs. So, illegal Apple fam sharing to aid the highjacking of my wifi, Apple, Alohabet, Microsoft, Facebook, HP, MTN, Vodacom, Telkom social media profiles to platforms to my global radio frequency network that all emanates from my brain and body so my dominant vocal and telepathic frequency channels which were meant to be legally and technically heard by the children and families in global neighborhoods 8 years ago. Almost as painful as the biochemical and physical terror attacks has been being muted and camouflaged on my network whilst having tried almost daily and nightly, when allowed more than ten minutes of energy, to break through my own radio frequencies they surrounded and confounded to traumatized with. I suspect that a lot more than £300 million has been stolen over past month to 7/8 years. My portfolio of assets, licenses, contracts includes sponsorships, real estate (hotel), investment (my unicorn), Marketing portfolios. Health, Insurance, education, renewable Energies, cancer research to tomographic med equip testing contracts. Lastly banking portfolios all set up in my name yet with criminal terrorist security protocols in place with probably all of the ‘24’ banking institutions they “set me up with” to steal roughly £300-£500 million 😢😭

[wholesaletobaccoaustralia]

Reduce the Harm of Smoking

TS is harmful to smokers and non-smokers alike, and it causes serious long-term health issues. Smoking also increases the risk of dying from a heart attack or stroke. But there are a few things that can be done to reduce the harm of smoking.

The FDA Tobacco Education Resource Center features content for students, teachers, parents, and teens. The content is easy to navigate and optimized for each audience.

Camel Blue

The Camel ts blue cigarettes are a new addition to the line of RJ Reynolds light cigarettes. These cigarettes are very mild in strength and offer a smooth, rich tobacco flavor. They are made with a premium blend of tobaccos and feature a unique crushable filter capsule. These cigarettes are available in both mentholated and non-mentholated versions.

The blue color code on cigarette packaging typically indicates a milder product, with lower levels of nicotine and tar than traditional red-labeled cigarettes. However, a cigarette’s overall level of nicotine and tar may vary depending on the brand and type of cigarette, and smokers should consult the label or their healthcare professionals for accurate information about the specific cigarettes they smoke.

The Camel Blue cigarette was one of the most popular brands in the US. The cigarette was a premium brand that used Turkish and domestic tobaccos. It was known for its great taste and high quality. The cigarette was also very affordable.

Chesterfield

Known for its mild taste and high quality tobacco blend, Chesterfield cigarettes are a great choice for those who enjoy a smooth smoking experience. They are also available in a wide range of flavors and packaging options, making them perfect for smokers with different tastes. In addition to their rich flavor, they also offer a unique smoking experience that cannot be found with other brands.

The brand is also well-known for its sponsorship of TV and radio shows. In fact, in the 50s, the famous TV show Dragnet was sponsored by Chesterfields and Liggett & Myers, while the popular radio series Gunsmoke was sponsored by them as well.

The name “Chesterfield” is often associated with the Goldsboro Weekly Argus, which ran an advertisement in 1914 featuring a woman wearing beads and a large Chesterfield cigarette. The ad reads, “Shirt Waist Rings the Latest Fashion Cry – at

Meyer’s Department Store, you will get them for free with your box of Chesterfields.” The cigarette was sold as a non-filtered 70 mm smoke and later was introduced in filtered 85 mm form.

Marlboro

This collection of oral histories and promotional materials documents the advertising history of marlboro red cigarettes. It was created in 1985-1987 and includes interviews with Philip Morris executives, advertising agency personnel (including Leo Burnett), photographers, production staff, and Marlboro cowboys. Interviews were conducted in the United States and abroad, in Argentina, Brazil, Dominican Republic, Hong Kong, Switzerland, and West Germany.

The company used this branding to target male smokers, who embraced the brand’s Western heritage and cowboy imagery. These campaigns were incredibly successful and made Marlboro one of the world’s largest tobacco companies. The company also used its cigarette branding to promote its products through sponsoring rally drivers. This included factory World Rally Championship teams, such as those of Lancia and Mitsubishi, as well as drivers such as Markku Alen, Timo Salonen, Juha Kankkunen, and Miki Biasion.

A recent study found that most smokers who use Marlboro are White or Hispanic/Latino. The study also found that a higher percentage of lesbian/gay smokers use Newport than heterosexual smokers. This finding suggests that the marketing strategy for Marlboro is effective for attracting sexually active smokers, especially those who are interested in macho imagery.

Winston

Winston cigarettes are a well-known brand of cigarettes that are made with a highquality tobacco blend and have a unique taste. They are also known for their innovative packaging design and range of specialty cigarettes. The company’s commitment to reducing its environmental impact is evident in their use of responsibly sourced paper and recyclable cartons.

The Winston cigarette brand is famous for its advertising campaigns that highlight the differences between Winston and other cigarettes. These ads are often based on the idea that Winston cigarettes are free of additives and that smokers will experience a different taste. This ad technique resembles George Orwell’s 1984 motto: “Ignorance is strength.”

In the early 1950s, when researchers began to link cigarette smoking with lung cancer, only a few brands had filters. In 1954, RJ Reynolds introduced the Winston cigarette with a filter and it became the #1 cigarette within 10 years. This success led to the eventual formation of RJR Nabisco and ultimately the current owner, ITG Brands.

[thewit11]

The Wit’s Marketing Communication Strategy: Broken Down!

Do you ever get confused with all of the different terms in the Marketing Industry? Are they all the same? Are Public Relations the same as Media Relations? Is there a difference between the Communications tactics we use, and the Marketing Communications strategy we employ? Yes, there is. While minuscule, there are differences in these terms. With all of the different monikers in the Marketing industry (such as Public relations, Strategic Communications, Media Relations, Digital Relations, etc.), companies and the general public tend to confuse the term Communications Tactics with Strategy.

Asking the right questions shifts the focus from “Where should I post my creatives” to “Why are we doing this?” Your Marketing Communications strategy can be focused on multiple goals:

Create demand for our products and drive them to our sales channels.

Create awareness for Fundraising

Raise awareness of the brand and vision of the company.

Create awareness for potential acquirers of the company.

The Wit Agency, a digital marketing service, focuses on and builds a Marketing Communications Strategy for ourselves and each of our clients. To simplify things a bit more: Loosely defined, Marketing Communication (MarComm) can be described as all the messages and media you deploy to communicate with the market. MarComm includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances, and more. Once you have figured out the “Why” of this strategy, we then move on to the “How”.

This requires us to analyze 4 things:

Understand your Audience(s).

Craft a curated Message for this audience.

Select the Media you want this message to be seen/heard/read on.

Select the Messenger you want to carry this message.

Step 1: Who is your Audience?

Your audience is the specific people you want your content/brand to reach. These are your “Choice Consumers” and your “Target audience.”

Is this audience every person on the planet? Is this everyone in Pune or Mumbai? Is it people in a particular age group? Is it people who love makeup, but only organic makeup? The questions can go on and on.

What’s confusing is that often there are multiple audiences you want to communicate with.

So, refer to your strategy: Are you trying to reach potential customers or potential investors and acquirers? These are very different audiences, each requires its own messages, media, and messengers.

Step 2: What’s the Message?

Messages are what you deliver to the audience(s) you’ve selected.

Messages answer three questions:

Why should the audience care?

What are you offering?

What’s the call to action?

The answer to the first question can come directly from your Audience Market Analysis — What are their pains and what can they gain from your product/service?

“What are you offering?” can be answered with the solution you are providing, be it at lesser rates or various offers.

Once you have answered these questions, and your customer clicks on your ad — then what? What’s the call to action? Do you want them to download a demo, schedule a sales call, visit a physical store location or a website, download an app, click for more information, give you their email address, etc.? Your message needs to include a specific call to action.

Step 3: What form of media are you employing?

Media means the type of communication media each audience member reads/listens to/watches. It could be print (newspapers/magazines), Internet (website, podcasts, etc.), broadcast (TV, radio, etc.), or social media (Facebook, Twitter, Instagram, LinkedIn, etc.)

During your Market Research and Customer discovery (Step 1), you will get a gauge of what medium you can make the most of. For example: if your target audience is younger, it makes more sense to invest more in Social Media and Digital Marketing. The opposite could be the case for older audiences — print media and radio could be the way to go.

Typically, you pick several media to reach each audience. It’s likely that each audience reads different media (potential customers read something very different than potential investors.) You’ll need a media strategy — a plan that describes the mix of media and how you will use it. This plan should include the category of media; print, internet, broadcast, and then identify specific sites, blogs, magazines, etc.

Step 4: Who are your Messengers?

Messengers are the well-placed and highly leveraged individuals who have influence over your audience(s). Messengers convey and amplify your message to your audience through the media you’ve chosen.

Are you working with influencers to get your product out? Are you employing industry to spread the word in their communities?

Understanding your audience(s) is important for not just startups, but for companies already selling products. It helps you stay current with customers, get ideas for other needs to fill and to create new products.

In addition, the audience > message > media > messenger cycle seamlessly moves this learning into getting, keeping and growing customers.

The Wit Agency, a digital marketing service, has perfected this process, and we are here to help you grow into all you can be!

Reach out now!

[ef-1]

The Armchair Expert Podcast with Daniel, but only the bits that gave me heart palpitations

-Daniel calls Dax his sugar daddy

- DANIEL SITS DOWN AND IMMEDIATELY OFFERS TO TAKE OFF HIS SHOES BC foot fetish HE DOESNT WANT TO TOUCH THE SOFA WITH HIS SHOES AND THEY SAY, OMINOUSLY: "the sofa has seen way worse"

- Bisexual Chaos ensues at the very beginning as both Monica and Dax take turns hitting on Daniel and calling him gorgeous as he giggles and says "gorgeous is a big word" what a gorgeous idiot (there is actually a v compelling bit here about Daniel performing as Daniel Ricciardo and the difference between Daniel the Performance and Daniel the person)

-Dax and Monica say Daniel is bar none the sweetest, kindest and best mannered celebrity or athlete they have ever encountered or interviewed. They literally spend the first 20 minutes marvelling at how polite and charming he is. Dax said his wife, Kristen Bell, pulled him aside the first time she met Daniel just to gush about how charmed she was.

- Daniel said he doesn't have a deference to authority, he said in a room with 6 people, he'll try to speak to everyone, and give everyone equal time and attention, not just the CEO. He learned that from being forced to attend endless sponsorship events, he said it's important to him to make everyone feel human, not just attend those events to talk to the stakeholders and ignore the fans

- Dax felt bad for texting Daniel after a bad race, didn't know whether he should have even brought it up, apologised, then sent Daniel an apology for his apology then a voice note explaining the apology, and Daniel just replied with a loooooong voice note of him laughing at Dax SCREAM

- Daniel can't swim, or more aptly his swimming is ranked: survival not recreational, says "I love adrenalin but where I'm least equipped is water, I feel like I can swim but I'm not great, I'm just a step above Monica" for reference MONICA DROWNED I'm crying

- Dax, who has interviewed everyone from fucking Obama to Justin Timberlake to Kim K to Natalie Portman to Halsey to Shawn Mendes to prince Harry AND THATS JUST OVER THE COURSE OF 12 MONTHS says Daniel is the most charismatic person he knows

- Daniel says he doesn't like having outbursts on radio because it's unfair to humiliate the team, he said it's not conducive to growth

- Daniel is very bashful about his RIC3 merch, Dax and Monica are fangirling about how his merch is literally the only thing they wear and despite Daniel sending them packages before every drop they both usually order more stuff anyway and I wanted to summarise this bit but he's honestly just radiating earnestness and passion and that's hard to put into words :(

-important Dax and Monica, like the rest of us ARE OBSESSED WITH BLAKE.

it was very good and I urge you to listen to it

[jechristine]

The US is by far not one of the leaders in anti smoking measures. Canada for example was the first to introduce the graphic pictures on packets in 2001 and Australia was the pioneer of plain packaging in 2012. Australia also banned TV and radio ads for cigarettes in 1976 and West Germany was first to ban sponsorship of car racing in the mid-1970s. Basically many OECD countries had more stringent restrictions on smoking than the US. It's not surprising given where the money flows.

Thanks, Anon.

[time4hemp]

Help Make The Global Marijuana Movement Louder!

If you own a business that is involved in the cannabis industry, this message is for you.

Hello, I'm Casper Leitch, US Military Veteran and an Active Service  Member in the War On drugs. I'm also the owner of the global  broadcasting network, Time 4 Hemp.

Time 4 Hemp delivers high quality content that's focused on  cannabis/hemp programming and is sure to help identify your brand with  the long term victory that the ending of hemp prohibition is delivering.

https://www.time4hemp.news

If you visit the above URL you will find 2 weekly programs that are currently in production.  1.) 'Veterans Voices' is hosted by Al Byrne (co-founder of Patients Out Of Time)

https://patientsoutoftime.org/

and Michael Krawitz (founder of Veterans For Medical Marijuana)  http://www.veteransformedicalmarijuana.org/  Both hosts are also United States Military Veterans. The series puts a  spotlight on Military Veterans who need to use medical cannabis for   injuries suffered while serving our country.

Their compelling stories  make clear how wrong it is to continue with the prohibition of medical  cannabis. Many of the guests are actively involved in organizations  focused on the needs of Veterans, some are even famous. Jesse Ventura  visited the series. You can listen to that interview on SoundCloud here:

https://soundcloud.com/time4hemp/veterens-voices-with-guest-jesse-ventura

2.) 'Time 4 Hemp - Talk' is hosted by Casper Leitch, (the Father Of Marijuana Media).

https://www.time4hemp.news/casper-leitch

Time 4 Hemp has successfully packaged and promoted many of the movers  and shakers of the cannabis movement since its television debut, January   05, 1991.

It was the first television series in broadcast history to  focus on cannabis/hemp in a positive light and attracted amazing guests  like Willie Nelson and Dr. Tim Leary. You can see those interviews at:

https://www.time4hemp.news/1991-tv-series-time-4-hemp

In 2002, 'Time 4 Hemp - Talk' became one of the first internet podcast   about the need to end hemp prohibition. In 2008 it was picked up by   American Freedom Radio for a 5 day a week series.

In 2013, iHeartRadio  fell in love with the series so much that it opened its doors to Time 4  Hemp, making it the first all cannabis all the time broadcast radio  channel on their network.  'Time 4 Hemp - Talk' is focused on the need to reintroduce hemp back  into the farm community as a cash-crop and the thousands of products and  jobs doing so creates.

During the nearly three decades of production,  the guests who have been on the show include patients, doctors, lawyers,  founders of organizations and some celebrities. If you'd like to listen  to interviews done with Willie Nelson, Tommy Chong and Andrew Weil -  click on this SoundCloud link.

https://soundcloud.com/time4hemp/time-4-hemp-special-presentation

Advertising rates are low - just enough to cover production costs. Our  primary goal is to end hemp prohibition. Our secondary goal is to build a  world class broadcasting network dedicated to telling the world how   important this plant is. Everyone involved with the broadcasting network  volunteers their time. The funds we receive from our sponsors go to   covering the costs of program production needs and the various internet demands that pertain to content distribution.

There are 4 commercial breaks in each podcast segment available for   advertising. A 12-week minimum purchase is required for each spot. Below  is the cost and location of each spot. If you purchase a spot for   30-weeks, you'll be given a 5% discount. If you purchase a spot for   40-weeks, you'll be given a 10% discount.

First commercial break is right at the very beginning of the show = $75  per segment.

Second commercial break is approx. 18-mins into the segment = $50 per  segment.

Third commercial break is approx 38-mins into the segment = $50 per  segment.

Fourth commercial break is 7-mins before the END OF SHOW WRAP-UP = $25  per segment.

If you don't have an audio-commercial, we can make one for you = $125.

If you purchase a commercial break in BOTH series, you will be given a   10% discount on any advertising purchased on the additional series.

All  network programming is maintained in our extensive archives. This   ensures your advertising has a long tail for a good number of years on   an authority website.  If you're interested in the network stats, visit this URL:

https://www.time4hemp.news/currentnetworkstats

If you're interested in other ways to sponsor the content on the network, visit this URL:

https://www.time4hemp.news/avenues-4-sponsorship

If you have any questions or would like to discuss this more in depth,   feel free to give me a call any day after 1p.m. PST at (765) 278-3769.   Or, if you like - send me your number and the best time to call.

Casper Leitch

Founder/owner: Time 4 Hemp Broadcasting

casper@time4hemp.com

[thewit11]

The Wit’s Marketing Communication Strategy: Broken Down!

Do you ever get confused with all of the different terms in the Marketing Industry? Are they all the same? Are Public Relations the same as Media Relations? Is there a difference between the Communications tactics we use, and the Marketing Communications strategy we employ? Yes, there is. While minuscule, there are differences in these terms. With all of the different monikers in the Marketing industry (such as Public relations, Strategic Communications, Media Relations, Digital Relations, etc.), companies and the general public tend to confuse the term Communications Tactics with Strategy.

Asking the right questions shifts the focus from “Where should I post my creatives” to “Why are we doing this?” Your Marketing Communications strategy can be focused on multiple goals:

Create demand for our products and drive them to our sales channels.

Create awareness for Fundraising

Raise awareness of the brand and vision of the company.

Create awareness for potential acquirers of the company.

The Wit Agency, a digital marketing service, focuses on and builds a Marketing Communications Strategy for ourselves and each of our clients. To simplify things a bit more: Loosely defined, Marketing Communication (MarComm) can be described as all the messages and media you deploy to communicate with the market. MarComm includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances, and more. Once you have figured out the “Why” of this strategy, we then move on to the “How”.

This requires us to analyze 4 things:

Understand your Audience(s).

Craft a curated Message for this audience.

Select the Media you want this message to be seen/heard/read on.

Select the Messenger you want to carry this message.

Step 1: Who is your Audience?

Your audience is the specific people you want your content/brand to reach. These are your “Choice Consumers” and your “Target audience.”

Is this audience every person on the planet? Is this everyone in Pune or Mumbai? Is it people in a particular age group? Is it people who love makeup, but only organic makeup? The questions can go on and on.

What’s confusing is that often there are multiple audiences you want to communicate with.

So, refer to your strategy: Are you trying to reach potential customers or potential investors and acquirers? These are very different audiences, each requires its own messages, media, and messengers.

Step 2: What’s the Message?

Messages are what you deliver to the audience(s) you’ve selected.

Messages answer three questions:

Why should the audience care?

What are you offering?

What’s the call to action?

The answer to the first question can come directly from your Audience Market Analysis — What are their pains and what can they gain from your product/service?

“What are you offering?” can be answered with the solution you are providing, be it at lesser rates or various offers.

Once you have answered these questions, and your customer clicks on your ad — then what? What’s the call to action? Do you want them to download a demo, schedule a sales call, visit a physical store location or a website, download an app, click for more information, give you their email address, etc.? Your message needs to include a specific call to action.

Step 3: What form of media are you employing?

Media means the type of communication media each audience member reads/listens to/watches. It could be print (newspapers/magazines), Internet (website, podcasts, etc.), broadcast (TV, radio, etc.), or social media (Facebook, Twitter, Instagram, LinkedIn, etc.)

During your Market Research and Customer discovery (Step 1), you will get a gauge of what medium you can make the most of. For example: if your target audience is younger, it makes more sense to invest more in Social Media and Digital Marketing. The opposite could be the case for older audiences — print media and radio could be the way to go.

Typically, you pick several media to reach each audience. It’s likely that each audience reads different media (potential customers read something very different than potential investors.) You’ll need a media strategy — a plan that describes the mix of media and how you will use it. This plan should include the category of media; print, internet, broadcast, and then identify specific sites, blogs, magazines, etc.

Step 4: Who are your Messengers?

Messengers are the well-placed and highly leveraged individuals who have influence over your audience(s). Messengers convey and amplify your message to your audience through the media you’ve chosen.

Are you working with influencers to get your product out? Are you employing industry to spread the word in their communities?

Understanding your audience(s) is important for not just startups, but for companies already selling products. It helps you stay current with customers, get ideas for other needs to fill and to create new products.

In addition, the audience > message > media > messenger cycle seamlessly moves this learning into getting, keeping and growing customers.

The Wit Agency, a digital marketing service, has perfected this process, and we are here to help you grow into all you can be!

Reach out now!

Website: https://thewit.agency/ Facebook: https://www.facebook.com/thewitagencyglobal Instagram: https://www.instagram.com/thewit.agency/

[nerdmars]

In a touching moment as his hour-plus set came to a close at Wednesday’s Blue Diamond Gala at Dodger Stadium, benefiting the Los Angeles Dodgers Foundation, singer Bruno Mars shared a story about his early days in Los Angeles when he was an aspiring songwriter dreaming of success. “Over a decade ago, I moved out to L.A. hoping that one day I was going to make it,” said the 11-time Grammy-winning, 27-time Grammy-nominated superstar. “I wrote a bunch of … songs, and then I finally wrote one that I really loved. And I remember driving in L.A. in a 1987 Honda with an AM/FM radio” hearing the song “that changed my life.”
Mars then sang the B.o.B track for which he’s featured, “Nothin’ on You,” as well as his early hits, saying, “If you know the words to any songs I’m about to sing, I want to hear you all sing.” Guests on the baseball diamond crowding the stage appeared happy to do so. They also joined in for “It Will Rain” and “When I Was Your Man.” 

Honoring tennis legends Billie Jean King and Ilana Kloss, the fifth-anniversary gala, presented by the Dodgers ownership group, raised a record-setting $3 million. Proceeds are earmarked for the Dodgers Foundation’s Dreamfields and RBI (Reviving Baseball in Inner Cities) programs, which promote baseball and softball development among children and teens.
Prior to Mars’ set and in a party tent lined with buffet tables, children and adults gathered around the Dodgers players, who cheerfully autographed baseballs for fans before settling into an area designated for the team. Haley Joel Osment of “Future Man,” sister Emily Osment of “Hannah Montana,” Martin Starr of “Silicon Valley” and Katherine McNamara of “Shadowhunters” chatted beneath chandeliers in the space. “I’m a lifelong Dodger fan,” Haley Joel Osment said. “So many players put so much effort into the community, going above and beyond, that I’m proud to be a fan.” Seated beside boyfriend Taylor Beau, Anne Winters of “13 Reasons Why” said, “This is my favorite event. I’ve come here twice. I love the atmosphere. I love being in the stadium, and honestly, the performances are amazing.”


Wrapping up his show, having sung “Just the Way You Are” with the audience, Mars said, “I hope you guys had just as much fun as we did,” adding, “It would mean the world to me and my band if we got everyone on the field singing this chorus one last time.” He then asked to turn the lights up so he could watch — and the audience sang with enthusiasm.
Mars closed the show with his hit with Mark Ronson, “Uptown Funk.”

Tickets for the 2,000-plus guests ranged from $1,250 each to $100,000 for sponsorship packages of 30 tickets. With a focus on sports, recreation, education, literacy, health and wellness, the Dodgers Foundation has contributed more than $25 million to local programs serving the youth of Greater Los Angeles.

[angelschworld69-blog]

Angels Club House

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The Living Legends Foundation Announces its 2019 Annual Awards Gala, Phil Thornton Among Honorees

   Top Row -- Left to Right:

Dyana Williams, Sidney Miller, Hymen Childs, Dedra N. Tate

Middle Row -- Left to Right:

Frank Ski, Steve Hegwood, Maurice White, Karen Lee

Bottom Row -- Left to Right:

Phil  Thornton, Sheila Coates, Ray Chew and Vivian Scott Chew, DeDe McGuire

       (Los Angeles, CA – June 4, 2019) — The Living Legends Foundation, Inc. (LLF) today announces its 2019 Annual Awards Dinner and Gala.  This year’s event will be held on Friday, October 4, 2019, at 6:30 p.m. at Taglyan Cultural Complex, 1201 N. Vine Street, Hollywood, CA. 

      The distinguished honorees include Dyana Williams, CEO of Influence Entertainment, who will be presented with the Lifetime Achievement Award; Frank Ski, Broadcast Personality, V-103 Radio Atlanta, and Steve Hegwood, CEO and President, Core Communications, will both receive the Jerry Boulding Radio Executive Award; Maurice White, Vice President of Promotion, eOne Entertainment Group, will be presented with the Music Label Executive Award; Sheila Coates, founder and creator of BYOB (Be Your Own Brand), will receive the Entrepreneur Award; Dedra N. Tate, President and CEO, Unlimited Contacts, will be the second recipient of the Mike Bernardo Executive Award;  Sidney Miller, founder and Publisher, BRE (Black Radio Exclusive), will be presented with the A.D. Washington Chairman’s Award; Hymen Childs, Owner, Service Broadcasting Group (SBG), including K-104 Radio, KRNB Radio, Dallas and the nationally syndicated DeDe In The Morning, will receive the Broadcast Icon Award; Phil Thornton, Senior Vice President/General Manager, RCA Inspiration, will be presented with the Gospel Music Executive Award; and Karen Lee, Senior Vice President, W&W Public Relations, will receive the Media Executive Award.

    The Chairpersons of this year’s Awards Dinner and Gala are husband-and-wife team Ray Chew and Vivian Scott Chew, Partners, Chew Entertainment. Award-winning radio personality DeDe McGuire, of the syndicated show DeDe In The Morning, is returning as host.

     The LLF continues its mission to honor the best and the brightest in the ever-changing and evolving music and entertainment industries. The foundation’s core mission is to honor pioneers and professionals who have broken new ground in the areas of broadcasting, recorded music, marketing, retail, publicity, publishing, digital, creative, and philanthropy.

     “The Living Legends Board of Directors is proud to continue its tradition of recognizing the greatest in the music and record industries,” says David C. Linton, Chairman of the LLF. “We continue to raise the bar and celebrate the unsung heroes of our industry who have helped to lay the foundation for black music, black artists, and black executives of the 20th and 21st century. We remain steadfast in our efforts to raise much-needed funds to assist the less fortunate among us. We look forward to another exceptional event and year.”

    In 1991, record industry pioneer Ray Harris had the vision for an organization that would not only salute the achievements of black music executives but would assist them in their time of need. During the same year, Harris worked with record executives Barbara Lewis and C.C. Evans and radio programming legend, the late Jerry Boulding, and founded the Living Legends Foundation.

    Over the years, the organization has recognized and honored more than 100 distinguished leaders in music, radio, retail, and media. Past honorees include, in alphabetical order: Brenda Andrews, Larkin Arnold, Clarence Avant, Lee Bailey, Big Boy, Jamie Brown, Troy Carter, Ray Chew and Vivian Scott Chew, Keith Clinkscales, Kenny Gamble, Jack “The Rapper” Gibson, Tony Gray, Ethiopia Habtemariam, Jeffrey Harleston, Denise Brown Henderson, Esq., Stephen Hill, Leon Huff, Cathy Hughes, Don Jackson, Hal Jackson, Larry Jackson, Cynthia Johnson, Varnell Johnson, Quincy Jones, Larry Khan, Morace Landy, Vicki Mack Lataillade and Claude Lataillade, Miller London, Michael Mauldin, Rushion McDonald, Kendall Minter, Esq., Jon Platt, Gwendolyn Quinn, Pat Shields, Eddie Sims and Belinda Wilson, Antonio “L.A.” Reid, Ruben Rodriguez, Aundrae Russell, Herb Trawick, Charles Warfield, Dr. Logan H. Westbrooks, Tyrone Williams, and numerous others.

     The LLF is a registered 501 (c) (3) non-profit, tax-exempt organization and has been funded primarily with corporate contributions and individual donations. The 28-year-old organization has expanded its mission to assist those who have served the music industry and who have a confirmable need. This assistance is provided in a manner that maintains the dignity of those who may receive financial help. Many former music industry employees worked during a time when 401Ks and retirement packages were not available—and even today, in this era of downsizing and mergers, the industry’s lack of long-term career stability has become more commonplace. Proceeds from the event will enable the LLF to continue to aid those in need, as well as fund the Living Legends Foundation Scholarship Program, which helps the educational pursuits of the next generation of music makers and marketers at three HBCUs.  

     The LLF Officers and Board Members include Chairman David Linton, Chairman Emeritus and founder Ray Harris, President Varnell Johnson, Vice-President Jacqueline Rhinehart, Recording Secretary Pat Shields, founder and Treasurer C.C. Evans, and General Counsel Kendall Minter, Esq. Board Members include Vinny Brown, Sheila Eldridge, Marcus Grant, Tony Gray, Ken Johnson, Barbara Lewis, Miller London, Sidney Miller, Kathi Moore, Jon Platt, Gwendolyn Quinn, Sam Weaver, and Colleen Wilson.

     The Living Legends Foundation Advisory Board includes a list of distinguished entertainment executives, including Monica Alexander, Don Cody, George Daniels, Brad Davidson, Michael Dawson, Esq., Skip Dillard, Kevin Fleming, Shannon Henderson, Jay Johnson, James Leach, Vicki Mack Lataillade, Gail Mitchell, Azim Rashid, Lionel Ridenour, Kevin Ross, A.J. Savage, Vivian Scott Chew, Phil Thornton, Brian Wallace, Irene Ware, Tyrone Williams, Buzzy Willis, and Tony Winger.

   For tickets and sponsorship information, please contact Pat Shields at 310.568.9091 or thelivinglegendsfoundationinc@gmail.com.

      For additional information on the Living Legends Foundation, please visit www.livinglegendsfoundation.com.

        www.livinglegendsfoundation.com

www.facebook.com/thelivinglegendsfoundation

www.twitter.com/TheLLFInc

www.instagram.com/livinglegendsfoundation

www.youtube.com/TheLivingLegendsFdn

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Sponsors and donations wanted for annual online radio auction to support community groups

Sponsors and donations wanted for annual online radio auction to support community groups

Businesses are asked to dig deep for this year’s Rotary Club of Boulder annual online radio auction, with sponsors and donations now wanted. Aiming to beat last year’s record-setting $165,000 fundraiser, organisers are looking for businesses keen to get involved across three sponsorship packages or donate goods to be auctioned. Radio auction chair Stuart Fleming said sponsorship for the event was…