#Promote your business in India

[mohammedfarhan942]

Why Every Indian Business Should Be Listed on a Business Directory

In today’s highly competitive digital landscape, it’s no longer enough for businesses to simply have a physical presence or a website. With the growing number of consumers turning to the internet to find products and services, establishing a solid online footprint has become imperative for businesses, particularly in India. One of the most effective ways for businesses to boost their online visibility is by listing their information on business directories. Among the most beneficial platforms available today is List In India, a leading Online business directory India. But why should every Indian business consider listing their business on such directories? Here are several compelling reasons why you should.

1. Enhance Your Online Visibility

Having your business listed on popular Free Indian business directories like List In India dramatically increases your online visibility. These directories are frequently visited by potential customers who are actively searching for products or services in their locality. By appearing on such platforms, your business becomes accessible to a much larger audience. This helps in reaching more customers who might not have found your business otherwise, driving more traffic to your website and increasing your chances of making a sale.

As a local business in India, ensuring your business is easily discoverable online is crucial. By having your information displayed on Indian business listings platforms, you improve the chances of getting noticed by individuals specifically looking for services in your area. This visibility can provide an instant competitive edge.

2. Boost Local SEO and Search Engine Rankings

Local SEO is an essential part of digital marketing for businesses serving a local market. When your business is listed on a credible Local business directory India, it improves your chances of ranking higher in local search results. Search engines like Google use business directory listings as a signal to determine the relevance and trustworthiness of a business, particularly when it’s indexed with consistent information.

For instance, when someone searches for a service like "plumber in Delhi" or "restaurant in Mumbai," search engines often pull results from local business directories. If your business is listed, your chances of appearing on the first page of search results increase, helping you outrank your competition and attract more local customers. Listing your business on platforms that specialize in Free business listings in India contributes directly to better search engine optimization (SEO) and a stronger online presence.

3. Generate Quality Leads

A business directory like List In India offers businesses the opportunity to list detailed information such as products or services, location, contact details, and business hours. Potential customers who visit these platforms are often in the research or decision-making phase, looking for businesses to engage with. By having a well-optimized listing, your business can attract more qualified leads.

Additionally, Free local business listing sites often allow customers to leave reviews or testimonials. Positive reviews can help boost your credibility, attracting even more potential customers. Customer ratings not only act as a form of social proof but also contribute to your local SEO ranking.

4. Cost-Effective Marketing Tool

One of the main reasons businesses, especially startups and small businesses in India, should be listed on Best business directory in India is because these listings are often free or low-cost. For small businesses that may not have the budget for paid ads, listing on a business directory offers an affordable way to gain exposure without a significant financial investment.

With Free business listings in India, you get the advantage of appearing in a directory that drives traffic while saving on expensive marketing costs. Even for businesses with larger marketing budgets, listing on these platforms can supplement paid advertising efforts by ensuring your business is seen in multiple places online.

5. Improve Brand Credibility and Trust

Consumers tend to trust businesses that are listed on reputable Indian business listings platforms. When your business is listed on a popular directory, it signals to customers that your business is legitimate and trustworthy. These platforms usually vet and verify the businesses they list, providing a level of validation that helps potential customers feel more comfortable with their purchasing decisions.

Moreover, being listed on a Top business directories India enhances your business's credibility. Many directories allow businesses to upload logos, photos, and company information, giving you a chance to showcase your products or services in a way that helps build trust and attract more leads.

6. Improved Mobile Accessibility

With the increasing use of smartphones in India, more customers are searching for local businesses on their mobile devices. Online business directories like List In India business listing are optimized for mobile users, which means potential customers can easily find your business details on the go. A mobile-friendly listing ensures that you are reachable to customers wherever they are, further enhancing your chances of securing new business.

Having a Local business directory India listing is especially beneficial for businesses targeting mobile users, as it helps you appear in location-based searches, offering an additional avenue for visibility.

7. Gain Valuable Insights Through Analytics

Many business directories like List In India offer analytics and reporting tools that help you track how your listing is performing. These tools can give you insights into how many people have viewed your listing, which can help you assess whether your listing is driving enough traffic to your website or landing page. Understanding how your listing performs enables you to adjust and improve your business profile for even greater success.

These analytics can help you gauge the effectiveness of your Business directory SEO India efforts, making it easier to optimize your listing and attract more leads over time.

8. Expand Your Network

Another advantage of being listed on a business directory like List In India is the opportunity to connect with other businesses. Business directories often feature businesses from a range of industries, creating a potential network of contacts that could lead to collaboration, partnerships, or customer referrals. As a business owner, networking is a valuable tool for growth, and being part of an Indian yellow pages style directory enables you to tap into these opportunities.

Conclusion

For every Indian business, being listed on a credible business directory SEO India platform is essential for success in the digital era. From enhancing your online visibility and improving local SEO rankings to generating leads and establishing trust with customers, the benefits of having your business listed are undeniable. Whether you’re a small startup or an established brand, List In India offers a cost-effective way to promote your business, increase online visibility, and connect with potential customers. Don’t miss out on the opportunity to showcase your business to a wider audience—List my business in India today!

[silvergiftzz]

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[lemurchick]

Another 'wonderful news' from Russia for your consideration! This week, the BRICS forum on traditional values took place in Moscow. And it was fucking insane.

In short, the opening meeting was BRICS countries representatives verbally jerking off on how well they oppress or plan to oppress their people especially women. The only person who bothered to contradict this narrative was Egyptian female writer Doha Mustafa Assy.

I will translate some quotes from the russian article. https://www.kommersant.ru/doc/7311174

Russia: "At some point the roles for women have begun to change towards independence and self-sufficiency. We, of course, love and respect our women very much, but we want them to pay more attention to their families, men and children. We do not want them to strive for business, politics, economics, power, or culture. <...> The main traditional value is the preservation of natural purpose, where a woman continues the family line and a man inspires her to give birth to children."

Pakistan: "Any traditional religion upholds and promotes social values and traditions. No father would want to harm his family. No mother would want to break up or disintegrate her family. This <rejection of family values> is deliberately imposed on us and promoted by some power circles”

Ethiopia: "In our country it is traditionally women who do the cooking, teaching children and other family duties. So the man's role is not as big as the woman's, and this tradition gives the man the freedom to behave like a child." (?????)

Uganda: [This country experience is “extremely important to the discussion of legislative protection of religious values,” emphasized russian politician Dmitry Kuznetsov, referring to the fact that in Uganda same-sex relations are prohibited, and in some cases violators face life imprisonment or even the death penalty.] “We did this to make sure that the country would be preserved. I would encourage countries to behave in such a way that the culture that exists in each country is not imposed on others.” btw Brazil and South Africa representatives didn't say a word here even though their countries legalized same-sex mafrriage years ago.

Brazil: "Marriage in no longer a goal for our citizens and the country has the highest divorce rate in history. Meanwhile, children are most often left with their mothers, with fathers unwilling to take part in their upbringing. As a result, many Brazilian boys are growing up without a father figure and 9% of male inmates in prisons don't even know their father's name. Shifting the balance in favor of women leads to the fact that the position of feminism is growing, and the number of people who identify as LGBT people is growing.” At the end of his speech, he marveled, “This is my first time in Russia, and I didn't know you guys were so conservative. I'm so happy, it's so impressive!” He also admitted that “the people of Brazil know nothing about Russia,” and Dmitry Kuznetsov promised: “We will come to you and tell you all about our saving conservatism.”

Egypt: As I mentioned in the beginning the only person who actively argued against this trend was Doha Mustafa Assy. She said: "We on the contrary has a struggle against patriarchy. Tradition and religion are not on women's side, they help men. A lot of women in Egypt ask for divorce only because they feel like slaves at home. He (the husband) has the right not to let her leave the house according to tradition. BRICS is India, it's China, it's Russia, it's Egypt. We are very different. And maybe what you are trying to do in Russia has already became a problem for us”.

To be honest I don't know what will come out of this forum. Maybe it's just empty posturing, maybe BRICS countries just sent people who had free time on their hand here as a formality. But I despair reading these quotes; twenty years ago we sent a singing duet posing as lesbians to Eurovision; ten years ago I was watching lesbian drama Blue Is the Warmest Colour in a full theater. Soviet Union gave women some attempt in an equal rights in fucking 1917 and we were the first country to send a woman in space. What happened? How has it turned this way? We are now friends with some of the most patriarchal countries in the world and with fucking North Korea. They are planning to remove the Taliban's terrorist status.

What the hell.

[sgiandubh]

Keepers of the Quaich

This time, we're going to look at things a bit differently and this could very well be my most speculative post ever. So be it: it is a risk I am taking and warning you about from the get go.

The only thing Mordor understood about the next October 4 event organized by the US Chapter of The Keepers of the Quaich is something that probably gave them collective relief: S is not going to be with C on her birthday. Not together. Not on the same continent. Shut up, shippers, you are stupid.

As usually, Mordor takes things at a very primitive face value, without bothering for context. But they always focused on the lewd side of the story, not on its deep ramifications, of which there are many. Anything that denies S's halfwit manwhore image upsets them greatly.

The Scottish society of The Keepers of the Quaich is not one of those old, steeped in tradition clubs, but it is damn selective. It only dates back to 1988, which is almost five minutes ago, for Europe (and especially the UK) and is deeply rooted in Highlands' lore, celebrating excellence in whisky trade and promotion worldwide. General facts about it have already been discussed elsewhere, but with a bias and little to no context. Also, really LOL at Mordor's idiocy to think that was a fan promotion event and go ballistic for the members-only and by invitation access to it.

Membership is by co-opting and with a five-year proven performance history only (ten years, if you step up to Master level). You need not one, but two recommendations, which makes it harder to join than a Masonic lodge or the Rotary Club (and I know what I am saying, heh). That S could actively seek to be inducted, rather sooner than later, is pretty much clear, as he could use the network it readily provides, along with the prestige:

(Sourced at: https://www.diffordsguide.com/encyclopedia/341/people/keepers-of-the-quaich)

I first had a look at the list of its International Chapters and it is interesting to notice Muslim countries as Turkey or the Emirates each having their own chapter, which clearly tells me it's all about luxury and more specifically, luxury hospitality business, in that case. If inducted after the customary five years' wait, S could also make good use of the German chapter's (a market that proved to be very problematic for him) network, along with the Nordics and Netherlands, if he would think about cleverly expanding his trade in the EU. Last but not least, I would keep an eye on Brazil and India (along with the more predictable South Africa and Australia), because he already has a solid fanbase in the first one and well, Asia is always interesting, when it comes to alcohol business.

I did not really bother with the list of the Patrons, which spells a good and prestigious sliver of Debrett's Peerage's Scottish section. But I also looked at the list of the Management Committee, who does all the hands-on dealings and is directly responsible for the induction ceremony of new members. Aside from representatives of Diageo and Pernod Ricard (giants of the alcohol business world), a familiar name popped right at the bottom of the page:

Annabel Meikle, Director of The Keepers of the Quaich and as such, directly involved in the management of its activities (and probably also in all the underground shenanigans leading to the induction of new members, too). A great contact to have in your rolodex, judging by her public CV on LinkedIn:

Glenmorangie (also a member of the Keepers) - keep that reference under your sleeve, we are going to need it soon :).

Could she be related to...

I am leaving this without an answer, because I don't know and I will always refuse to go data mining for anything, but that sure as hell is not a common surname, as Smith or Martin!

At any rate, Mrs. Meikle is also (along with the Duke of Argyll, the current Keepers Grand Master) a member of The Scottish Committee of something very, very prestigious: The Worshipful Company of Distillers (https://www.distillers.org.uk/), based in London and founded in 1638, by Royal Charter (for “Body Politique and corporate” to govern the “Trade Arte and Mystery of Distillers of London” - how I love history, people!) granted by Charles I, a Stuart (of course). I am speculating and having visions of Livery status and Freedom of the City, followed by Knighthood for S (no bong needed, this particular narrative writes itself and believe it or not, it's not entirely without logic). And it is my strict constitutional right to be a poetic coo about it - that guy is smarter than we thought and I would curate that contact to death if I were him (but I am not, I am just a benevolent and intrigued observer, as you all know). Back to Earth from these optimistic conjectures, I will keep a tab on it, as I dutifully took note that one of their current interests is tequila:

Onwards to the US. We can have a fair idea of October 4th event just by looking at one of their few press releases on the occasion of the Chapter's launch gala, on September 25 2019, in New York (https://www.distilledspirits.org/wp-content/uploads/2019/10/KOTQUSA-Release-10.04.19.pdf - with quotes selected by me):

Moët Hennessy. Another reference to keep under our sleeve, for it will be soon very relevant. So yes, what has been speculated by Miss Marple is partially true: more business than aristocratic. But this is only if we do not consider as American aristocratic the venue of the next event. The Metropolitan Club is a very East Coast, WASP old money and (well, technically yes) Republican (but not MAGA Republican and this, to me, is very important for some reason) organization:

That was the state of play on Friday, folks, and I was already excited to share my optimistic findings with you. And then, C went to Paris and more dots started to speculatively connect. Bare with me for this long passegiata, I think it's worth it.

It was particularly important that C would be seen in a very friendly-casual pose with Delphine Arnault, out of all the other people attending that event. Not because Arnault is currently the big boss of Dior and Loewe (as I already explained here: https://www.tumblr.com/sgiandubh/729801825900953600/city-of-lights?source=share). And not only because C suddenly seems very interested to renew and expand her fashion days' old network. But also, because, as I already said, Delphine Arnault is also the daughter of her father and in France, business and family are always closely entwined. Always.

The French luxury market is roughly split between two behemoth players: Bernard Arnault (LVMH Moët Hennessy • Louis Vuitton S.A) and Antoine Pinault (Kering, ex- Pinault-Printemps- Redoute). These people and their businesses are number 1 and 2, respectively, on the global market. And out of these two, the only one very interested in the alcohol business is Arnault (Pinault does not deal in this sector).

So I took a look at his very diverse alcohol and spirits brand portfolio (25 references - https://www.lvmh.com/houses/wines-spirits/): rhum, brandy, champagne, tequila, wines (Argentina and even China). Two Scottish whisky brands: first Ardberg (the graceful peat from Islay). And - oh, hello, Mrs. Meikle - Glenmorangie, acquired by Arnault in 2004, after a bitter battle with Pernod Ricard (https://www.nytimes.com/2004/10/21/business/world-business-briefing-europe-france-scotch-maker-acquired.html):

Back at Mrs. Meikle's CV - hers was a pivotal role in the post-acquisition reshuffle, as part of LVMH:

Coincidence? I think not.

And then also a bourbon reference. Woodinville (based in the state of Washington, USA) with a pitch that made me grin again like the Cheshire Cat:

Sounds familiar? Rings a bell? See a pattern? You should: no, it's not S in disguise, but it could be SS in a couple of years, if S decided to sell it for a hefty profit.

But I was also interested in what is missing from this catalogue.

NO GIN.

Who knows? Maybe these French people could be enticed? In that case (and remember: I am SPECULATING), it would have to be a brand with a proven track record. You see, Arnault is famous for always buying only brands with a proven history and proven recognition (Tasting Alliance, anyone? LOL). Up until now and as is, FMN is just a pet project and a virtual endeavor. Nothing more and we shall see. But that little wild Scottish gin which could win hearts and already an award in Frisco is something completely different.

Now, then. You connect the dots. You draw your own conclusions. I see something very intriguing here and, as I already told you, the business underground situation is completely different from the bland façade.

You see, this is not about papers or checking a pulse or awkwardly grabbing a fist on some stairs. This is show me the money time. This is all about finding unexpected connections, at a very high level and on a very narrow niche.

So you think S and C can't stand each other anymore?

Humbug. They have each other's back from Day 1. And more. Ship on, ladies. Whatever clownery these days might bring, I know what I know. And by now, you should start asking yourselves the real questions, not if Waldo is with Carmen Sandiego (we KNOW), nor if they were online at the same time or not. I mean, that's cute: but to be honest, I think we're past that... uh... waypoint?

Next on my list is that Lallybroch trademark thing. This is the most complex one and I will take my time. I may speculate, but never without a logical base. And I always take these things very seriously.

Keepers of the Quaich, indeed. :)

[goodomensafterdark]

Feature Fic Fursday - Bathing/Washing

FFF - Feature Fic Fursday!

This is a special day of the week: fic recs Thursday (pronounced à la Française)!

Each week, we will browse the Good Omens After Dark official AO3 collection, choose a tag and promote the fics that are featured in it!

Have a tag idea for the next week? Comment it!

Have other fic recs, or your own fic would qualify for the tag? Reblog and throw in the link!

Tag of the week: Bathing/Washing

Coming Home - A Choose Your Own Adventure Story brought to you by the GOAD Writers Guild!

We are not biased at all pushing it up first on this week’s FFF.

Writers are: Aerenii, AngelZash, anna_bird, Calico, cheeseplants, cordsycords, crowleyscardigan, domesticated_cryptid, DoonaRose, ElysiumLeo (The_Nerd_Alert), fishey_me, FuzzyGoblin, GaiasEyes, hakunahistata, harlotofgod, IneffablyRuined, kiripin, Kotias, LemonTart, Letha, Mrs_Cake_Is_Here, NooRose93, PaperclipNinja, polychrome, SecretlyWingedPhantom (NoraStVincent), sixbynine, startledplatypus, Transplantedmate, whatareyou42, Wingsofopal, y2bs, Zin_Lynn

Rating: Explicit

Genres: choose your own sexy times.

Word count: 117,216 words

Chapter count: 201 chapters (complete)

Summary: Having thwarted yet another attempt at ending the world, Aziraphale and Crowley are, in fact, ready to have sex now. Just how successful their sex shall be depends on the discerning decision-making of you, dear reader…

More than thirty authors combine to bring you over one hundred possible ways that the first night at the South Downs cottage might play out. Aziraphale and Crowley - and you - will embark on a thrilling voyage of self-discovery from which no one will emerge unchanged.

Someone is Calling Him Shoreward by harlotofgod

Comes with a podfic by Nosferatini!

Rating: Explicit

Genres: This is a ghost story.

Word count: 61,467 words

Chapter count: 13 chapters (complete)

Summary: “There’s a storm coming.” The stranger’s words are torn neatly away by the wind like India paper from a Bible, but Crowley reads them on his lips. No shit, he thinks. He nods and shoves his freezing hands deeper into his pockets as icy rain stings his cheeks. Silly idea, wandering up here as the black, roiling clouds coursed towards the shore. The waves are white-tipped and boiling, and any sounds not snatched up by the wind are swiftly claimed by the steady rumble of seawater crashing against indifferent cliffs below.

A Bathhouse Pretense by Doonarose

Rating: Explicit

Genres: smut

Word count: 17,837 words

Chapter count: 2 chapters (complete)

Summary: Aziraphale seeks Crowley out in 38 BC Rome, finding him in a bathhouse which just so happens to be hosting an orgy. Aziraphale is there to discuss upcoming celestial business, Crowley is there for a good time, but when a certain demon happens to drop by, it gives them an (admittedly flimsy) excuse to get close, and then closer still. First time sex in the back corner bath, canon compliant, much edging, feelings and filth.

The Queen’s Burden by OneDapperCat

Rating: Explicit

Genres: smut, angst

Word count: 34,101 words

Chapter count: 14 chapters (complete)

Summary: While Aziraphale is out of town, Crowley decides to exact some vigilante justice on a particularly detestable human. A curious Lucifer is drawn out from Hell, and decides it’s time Aziraphale and Crowley play a game with him; a game which threatens to separate the couple forever.  CW: dubious consent, non-con drug use, emotional abuse, physical assault, non-consensual touching, body dysmorphia, mentions of past non-con.

A Covenant of Temptation by Yes_its_unholy

Rating: Not Rated

Genres: priest AU

Word count: 13,408 words

Chapter count: 3 chapters (to be completed)

Summary: “I am no longer my own, but thine. Put me to what thou wilt, rank me with whom thou wilt. Put me to doing, put me to suffering. Let me be employed by thee or laid aside for thee, exalted for thee or brought low for thee. Let me be full, let me be empty. Let me have all things, let me have nothing. I freely and heartily yield all things to thy pleasure and disposal. And now, O glorious and blessed God, Father, Son, and Holy Spirit, thou art mine, and I am thine. So be it. And the covenant which I have made on earth, let it be ratified in heaven. Amen.” 

In which a naive bookseller is seduced by a vicar who is used to getting what he wants.

The Pickled Angel by Depressedpenguin2

Rating: Explicit

Genres: Crack

Word count: 1,298 words

Chapter count: one-shot

Summary: Crack- fic based on an inside joke in the after dark writers chat.

Alphabet by Depressedpenguin2

Rating: Explicit

Genres: smut

Word count: 30,000 words

Chapter count: 26 chapters (complete)

Summary: Smutty Alphabet for our ineffable husbands.

Steamy April Showers by mellow_cello_charm

Rating: Explicit

Genres: smut

Word count: 3,969 words

Chapter count: one-shot

Summary: The South Downs, spring. ---------------- “Have a shower? Together?”

There were two wine glasses on the coffee table. Next to them, an empty bottle of Chateau Lafite 1875, and a plate with crumbs. The fire was still going strong, of course, and it was dark and rainy outside, of course.

Crowley stretched across the sofa like a cat with a plan. “You deserve it, angel. We deserve it. After such an arduous week. All those meetings with the Street Traders Association—”

Aziraphale groaned. “Yes, I suppose. But we don’t need baths. I can just miracle away all traces of the London smell.”

“ ‘Course you can, but that’s no fun. We don’t need any of this.” Crowley waved his hand at their cottagey surroundings. “Or food, or wine, or y’know, what we did earlier today.”

Aziraphale blushed and smiled.

“I beg to differ on your last point.” ---------------- It's an awfully rainy day, but that doesn't stop Crowley and Aziraphale from enjoying themselves around their new home.

You and I by ASouthernPansie (Dykotomy)

Rating: Explicit

Genres: smut

Word count: 4,654 words

Chapter count: one-shot

Summary: Takes place just after the end of season 3. Another Apocalypse averted, Heaven and Hell have left the building and indeed the galaxy, and the ineffable duo finally got to have some Us Time. And then some more.

* * *

“You… we… your mouth… ngk…” Crowley materialises black silk pyjamas onto himself, with a charming crimson trim, feeling self-conscious beside the fully-dressed angel.“…You were in me.”

“Yes dear. A few times. And you in me. You seemed to like it.”

give ourselves one more chance by crowleyscardigan

Rating: Explicit

Genres: smut

Word count: 9,164 words

Chapter count: 2 chapters (complete)

Summary: Pressed against the wall by a very not-nice demon three days before the world is scheduled to end, Aziraphale makes a bold move. The result is rather… nice.

They were safe by Transplantedmate

Rating: Explicit

Genres: fluff and smut

Word count: 4,444 words

Chapter count: one-shot

Summary: Soft domestic fluff and smut, set after all is resolved in season 3. The ineffables deserve a break and so do we all. Set right after Christmas.

Featuring: mentions of ducks, hair grooming as a love language, bathtub fluff, bathtub spice, somewhat emotional sex.

The Stars Are Brightly Shining by milk_teeth421

Rating: Explicit

Genres: fluff, angst with a happy ending

Word count: 31,917 words

Chapter count: 11 chapters (complete)

Summary: Crowley thought about the night of the Christ child’s birth now as he stood on the sidewalk, anxiously playing with the ribbon on top of the small gift. It hadn't been December on that night thousands of years ago, and it certainly hadn't been snowing in that Satan forsaken desert. But the biggest difference between that night and now, for Crowley at least, was that he still had ages to go before he realised what Aziraphale meant to him. They still had centuries ahead of them to dance around each other - denying their association, denying The Arrangement, denying their feelings for one another. That night in Bethlehem, neither one of them could have imagined what their relationship was going to become, or how badly they would hurt one another some 2,000 years later.

A post season 2 fic with a Christmas twist

In Motion by sixbynine

Rating: Explicit

Genres: fluff and smut

Word count: 19,632 words

Chapter count: 8 chapters (complete)

Part 1 of the series In Motion

Summary: Crowley can't help himself from looking at things he shouldn't. Or putting his foot firmly in his mouth when apologising for it.

Or

Aziraphale tries his hand at poetry, Crowley was never meant to find it. Let alone respond!

That’s all, folks!!

*sweats in having to change the meme again very soon*

[rideboomindia]

Please describe your company’s go-to-market strategy

Here is a detailed description of RideBoom's go-to-market strategy:

RideBoom's go-to-market strategy is focused on expanding its successful bike taxi service to additional cities across India. The key elements of their strategy include:

Target Market: RideBoom is targeting urban residents and visitors in cities with growing populations and transportation needs. They have identified cities like Agra, Kolkata, and Pune as prime markets for their bike taxi service [1].

Value Proposition: RideBoom's bike taxi service provides an efficient, affordable, and environmentally-friendly transportation option for short-distance travel in congested urban areas. It aims to alleviate traffic, reduce emissions, and offer a convenient mobility solution [1].

Pricing: RideBoom is offering competitive and affordable pricing for its bike taxi service to make it an accessible option for a wide range of customers [1].

Promotion: RideBoom is promoting its service through its mobile app, which allows users to easily book and track bike taxis. They are also offering promotional discounts for new users to drive initial adoption [1].

Sales and Distribution Channels: RideBoom is directly operating its bike taxi service in the target cities, leveraging a fleet of trained drivers. The service is accessible through the RideBoom mobile app, providing a convenient and accessible sales channel [1].

Scalability: RideBoom has a clear roadmap to continue expanding its bike taxi service to more cities in India, demonstrating a scalable and replicable go-to-market strategy [1][3].

Partnerships: RideBoom may explore strategic partnerships with local transportation authorities, businesses, or other stakeholders to further enhance its market reach and service offerings [3].

Overall, RideBoom's go-to-market strategy is focused on rapidly expanding its proven bike taxi model to new urban markets, leveraging its expertise, technology, and customer-centric approach to drive adoption and success [1][3].

[mariacallous]

TikTok’s day of reckoning in the US has arrived. On Friday, the United States Supreme Court will hear the company’s appeal against its slated nationwide ban, which could come into force in a little more than a week if the company’s efforts fail.

The social video app, which is owned by Chinese firm ByteDance and is used by around 170 million Americans, has been appealing the ban since US president Joe Biden signed the law underpinning it last year. The Protecting Americans From Foreign Adversary Controlled Applications Act (PAFACA) states that ByteDance must sell TikTok’s US business to a non-Chinese company by January 19—no buyer has yet been found—or see the app blocked in the US. Donald Trump, who retakes the White House on January 20, publicly originated the idea that ByteDance be forced to sell TikTok during his first presidential term but has since reversed course.

The Supreme Court, which is hearing the case quickly due to the impending deadline and following a federal court upholding the ban in December, will determine whether the US Constitution’s First Amendment right to free speech is overruled by the government’s belief that TikTok is a threat to US national security. Proponents of PAFACA claim TikTok’s Chinese ownership could allow China to steal data on Americans and spread disinformation—although little evidence has been presented to support those claims, which the company denies.

If the court allows the ban to go ahead—and Trump doesn’t find a way to stop it—the move will be an unprecedented technological clampdown in the country.

“This is the first time we’ve seen a national-level ban that appears imminent in the United States,” says Joseph Lorenzo Hall, a distinguished technologist at the Internet Society. TikTok has been banned or faces lawsuits in other countries, such as India, and the pressures come against the backdrop of total internet shutdowns and increased online censorship. “What we learned from all of those is that this ends up really hurting the people of the country, that the economic effects are immediate for people,” Hall says.

So, how would TikTok actually be banned?

App Stores, Hosting Providers

Unpicking TikTok from the nation’s consciousness—thousands of influencers and businesses use the app to make money and promote themselves—is not exactly straightforward. Nor is it simple to untangle the company from US-based internet infrastructure.

PAFACA doesn’t require anyone to uninstall TikTok from their phones. It also doesn’t say TikTok should directly stop its services from working in the US. Instead, it effectively tries to throttle TikTok by making it harder to use over time and by stopping companies from providing services that help it to keep working and quickly loading videos.

TikTok, as with all companies mentioned in this story, did not respond to WIRED’s request for comment and hasn’t, at this stage, outlined what technical steps it will or will not take if the ban does eventually come into place.

The law says it will be “unlawful” for entities to “distribute, maintain or update” the app including its source code, or by “providing services” that allow it to keep running as it is now. This distribution, maintenance, or updates could be, the law says, by means of mobile app stores that can be accessed in the US or by “providing internet hosting services.”

“The law really deliberately avoided saying that it was illegal to have the app on your phone,” says Milton Mueller, a professor and cofounder of the Internet Governance Project at the Georgia Institute of Technology, who filed an amicus brief to the Supreme Court in opposition of the ban. “Their attempt is to say nobody new can download it from the Apple or Google stores, and nobody who has it can update it through those stores,” Mueller says. “There’s nothing in the law that says ‘TikTok you must block US users,’ which is again interesting.”

If TikTok is removed from Apple’s App Store and Google’s Play Store in the US, it will not be possible to directly install new updates that will add new features, fix bugs within the code, or quash security flaws. Over time, that means TikTok will stop functioning properly. Apple didn’t respond to WIRED’s request for comment, while Google declined to comment on what it will do if the law comes into effect.

The law’s other focus is on stopping “hosting” companies from providing services to TikTok—and the definition is pretty wide. Hosting companies “may include file hosting, domain name server hosting, cloud hosting, and virtual private server hosting,” the law says. Since the summer of 2022, as TikTok faced pressure about its Chinese ownership, the company has hosted US user data within Oracle’s cloud services. Oracle also did not respond to WIRED’s request for comment.

Even so, other systems such as content delivery networks, advertising networks, payment providers, and more are used as part of TikTok’s infrastructure. The law does not specifically mention these services, but differing legal readings could make them question whether they help to “maintain” or “distribute” TikTok’s fully functioning service.

Hall says a recent test of TikTok’s website showed 185 embedded domains on the page. “They pull in code, content from that array of third-party providers and their own domains too,” he says. “The apps will start to decay and rot as either services stop working, things like content distribution networks or services who feel like they can't take the risks of the ambiguous nature of the language or the potential enforcement by the incoming administration.”

There’s one internet infrastructure player that the ban does not specifically put pressure on: internet service providers. Countries such as Russia and China have developed censorship measures that allow them to block entire websites from being accessed through web bowsers. Mueller believes this omission by US lawmakers was likely deliberate, as it avoids setting up a Chinese-style internet firewall. “They knew that a system of ISP-based blocking and filtering would obviously be a form of First Amendment restriction,” he says.

Avoiding a TikTok Ban

While TikTok’s service in the US would likely degrade over time, there remain some potential ways around any ban—both for individuals and potentially also the company itself. How effective these measures would be likely depends on how motivated people are to keep using TikTok and what the company decides to do.

“TikTok has 170 million users,” says Alan Rozenshtein, an associate professor of law at the University of Minnesota, who is in favor of the law but says it is the “best of a bunch of bad options” relating to TikTok. “This law will not prevent every one of them from accessing TikTok. I don’t think that was ever the goal of the law. The law is to make it meaningfully harder to access TikTok.”

Theoretically, at least, TikTok could shift its services providers—such as hosting companies or content delivery networks—to be based outside of the United States. Using technical infrastructure based abroad, for instance in Europe, could allow TikTok to be served to people in the US while operating within the bounds of the law.

While skirting the full-blown ban would allow people in the US to continue to use the app, that doesn’t mean the experience will be good. If videos are served from international locations, for example, load times may be slower for users, and it may be harder to upload videos. Using TikTok’s website isn’t the same experience as what the app provides, either. And that all depends on such a setup being possible at all.

“I do think that the number of companies that can do that, that are not headquartered in the US, is going to be small, especially considering how hard it is to switch from one cloud provider to another,” Hall says. “It’s really difficult depending on a number of factors.” Aside from technical challenges, international companies may not be willing to risk flying in the face of US restrictions, particularly under an aggressive Trump administration that has already threatened Greenland and economic penalties on other countries.

A TikTok ban would almost guarantee a spike in searches and downloads of virtual private networks (VPNs), which allow people to appear as if they are in a different geographic location to get around restrictions on content—for instance, trying to watch Netflix while abroad. Using a VPN within the US may allow the TikTok app to keep working, although it is unclear whether the company will place any restrictions on users it can determine are in the US by other means. The company’s support pages say SIM card registration details and other information can be used to pinpoint someone’s location.

Alternatively, it is likely Android users could download versions of TikTok outside of Google’s Play Store and install them on their devices. However, sideloading like this can come with security risks if the apps are not verified, and doing the same on an iPhone, via jailbreaking the device, is more technically complex.

Equally, moves such as changing locations of app stores to be outside of the US may come with unforeseen consequences and prove harder to maintain for general users in the long term. For instance, if you are changing an iCloud account’s location, Apple advises that you may need to cancel subscriptions and have a valid payment method for the location you are changing it to.

Prateek Waghre, a technology policy researcher based in India, where TikTok has been banned for four years and, despite an influx of some homegrown competitors, largely saw people move to Instagram Reels or YouTube’s Shorts, says overall restrictions on apps and websites weakens people’s experiences online and damages the internet as a whole.

“For many of us, [it is] the realization of one of our fears of a ‘splinternet,’” Waghre says. “You will have different kinds of access based on different geography, which is not what the experience of the internet was.”

[dailyanarchistposts]

“Environmental restoration may be the art form of the twenty-first century” — from Helping Nature Heal (Ten Speed Press, 1991)

Environmental restoration is the other side of the coin to much of the activity that Earth First! has so far been engaged in — that is, grappling with the toxic forces of ‘law’ and ‘order’ in a very overt way. Such activity is the defensive work, a holding operation, crucial in many ways and important for bringing people together as a group, cementing the bonds between them in shared, often harrowing experience. However it is important not to get hung up on the adrenaline and peculiar glamour of such frontline situations.

Environmental restoration is proactive — whereby we set our own agenda — as opposed to campaigns, which usually involve little more than reacting to the latest state or business atrocity. Restoration therefore helps to signal our ultimate indifference to politicians and the fleeting games that they play. Restoration is less dramatic and more humble than the preservation battles, but it does establish a vital new paradigm: humanity as creator and healer — one who adds value or — makes reparations to nature — rather than one who is unable to do anything but destroy and despoil.

There is no immediate gratification, no overnight old growth forest or pristine wilderness — rather a slow, cumulative process of getting to grips with what surrounds you, and establishing an intimacy and a rapport with a given area of land. There are strong personal and spiritual repercussions: the realisation that you have set in motion a process that will extend far beyond your lifetime leads you into a deeper comprehension of nature, and the scale on which she works. Some of you goes with the tree branches as they steadily rear up towards the sky.

Earth repair work is becoming increasingly widespread in the US, India and elsewhere, but is still relatively uncommon in Britain. We featured Alan Watson’s visionary Trees for Life project in Do or Die #2 (Write to the editorial address for a copy of that article), and a similar project, albeit on a much more modest scale, is that run by the group Tree Spirit on their newly acquired 24 acre plot at Maes y Mynach, near Shrewsbury.

Tree Spirit exist to promote an appreciation of trees and the spiritual, social and ecological roles that they fulfil. To this end, they publish a newsletter, hold regular ‘tree moot’ gatherings, and campaign for the preservation of woodland areas. On a more practical level they also operate their own tree nursery, with stock largely drawn from commercial nursery surplus. (A word of advice to EF!ers interested in tree rearing with a view to clandestine or authorised planting: due to the exigencies of the deranged market system that we live under, many nurseries are forced to destroy thousands of perfectly good trees every year — generally from March through to June. This is for no other reason than to make way for the new stock (and to protect prices, of course). It is therefore worth approaching your local nursery at this time of year — you can take the trees off their hands, leave them with a clear conscience, and acquire the raw materials for reforestation at little or no cost.)

Another lesson to be learnt from Tree Spirit’s purchase of Maes y Mynach concerns funding. The purchase was partly financed by the Forestry Commission’s Woodland Grant Scheme, which is well worth looking into for anyone contemplating such a project. Although the buying and selling of land is obviously a complete absurdity, it is true to say that if you buy land where it is cheapest — i.e. Wales or Scotland (Particularly Scotland where there is currently a glut on the market as the big estates are further dismembered) — and then reforest it under the Woodland Grant Scheme, you actually stand to make a profit (Over, say, about 10 years), which can then be reinvested in additional acquisitions — this is Tree Spirit’s intention. And before you know it, your mighty empire of reforestation has expanded, and the wildwood has returned... NOT! (Ecological capitalism, any one?) Copies of the Woodland Grant Scheme are available from ‘The Wilderness’, South Downs EF!, or you local Forestry Commission office. Bear in mind the fact that, as the WGS is an attempt by the Forestry Commission to restore an image tarnished by decades of desecrating the landscape with conifers, the grants for broadleaved tree planting are very generous. Even more incredibly the grants for ‘natural regeneration’ are the most generous of all. For non-interventionist EF! types, this has to be worthy of serious attention. (A word of warning however. The Forestry Commission has reportedly begun to revert back to type — plans are afoot to increase funding for large scale conifer plantations, and to reduce it for broadleaved planting, particularly if it is small scale. If true, I guess it just goes to show that you can’t keep a bad institution down.)

Maes y Mynach is itself a former Forestry Commission plantation, and part of Tree Spirit’s vision for the land involves rectifying the environmental damage that such a plantation entails. Their aim is twofold: firstly, to create a mixed woodland for ecological reasons — to which end, a very wide range of trees are being planted: oak, ash, birch, rowan, willow, lime, chestnut, hazel, hawthorn, wild cherry, bird cherry, aspen, field maple, sycamore, yew and larch. Ultimately they intend to encircle the entire plot with a good mixed hedge, which will in itself be extremely valuable to wildlife.

Secondly there is the human element — acknowledging that we do have a place in nature, and that we are not intrinsically hostile to the natural world, as some strands in deep ecology seem to suggest. Tree Spirit hope that Maes y Mynach will be “a place where people can come to do practical conservation work, enjoy nature, relax and generally find a little bit of peace and quiet... it will be a place where people can stay for a few days without being told to move on or “get orf my land”. However they emphasize that “it will not become a permanent encampment for all and sundry. For those who have something constructive to offer or who need a little time away from the madness of modern society, Maes y Mynach will be accessible.”

To achieve these aims a tremendous amount of work is in order. Most of the tree planting has been done, but some still remains — particularly the hedgerows. Planting season is October through to April. Many paths need clearing as there is still a great deal of felled wood strewn about from the forestry operations. Tree Spirit want to create a pond, which will serve as both a wildlife feature and as drainage for the main track. Maes y Mynach also has a spring, which is currently being made into a source of clean water. The most ambitious plan is to construct a roundhouse, for which planning permission has already been obtained. It will be 32 feet in diameter, 13 feet high at the central point and crowned with a turf roof. It is envisaged that the roundhouse will act as a workshop, storage space, communal gathering/celebratory venue, and as a sleeping area. (Perhaps a future EF! gathering could be held there.)

Anyone who is interested in helping out with this inspiring project should contact Tree Spirit at:

Hawkbatch Farm, Arley, Nr. Bewdley, Worcs. DY12 3AH (Phone: 0299 400586) OR: Shelley and Jeff Griffiths, 95 Anstey Rd., Perry Barr, Birmingham B44 8AN (Phone: 021 356 2206)

As Tree Spirit say, in a phrase that could serve as a motto for all our efforts: “Cooperation for mutual benefit and input of constructive energies will go a long way.”

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