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The DeFi protocol is really a world wide public good, and Ethereum could be the basin of the protocol

Unlike the tragedy of the commons, world wide public goods will have a "feast of the commons". In the field of currency and finance, Ethereum is really a platform for Global Public Goods. The relationship between many protocols is called a protocol pool, and differing protocols occupy different depths in the protocol pool in accordance with different densities. In this specific article, I talked about how a application has evolved from a financial experiment to a nonstop world wide financial platform that serves every one. The more users of this system, the more the density, and the deeper the sink in the protocol pool. And the more accumulated at the end of the protocol pool, the stronger the gravity of Ethereum.

Agreement sinking In the paper on protocol sinking, I used a model to explain the scenario if the ecosystem of the encryption system matures. If an agreement performs better in terms of trustlessness, permissionlessness, and credible neutrality, a lot more likely it really is to produce right into a world wide platform, that may attract more capital. The protocol used to produce the platform will even become heavier and sink to underneath of the protocol pool, because the more folks use the protocol to produce applications, the more the density of the protocol. Protocols such as for instance Uniswap, Compound and Maker may be called Web3 DeFi protocols. The Web3 DeFi protocol might survive the long-term battle against attacks and gain anti-fragility, allowing them to break through the size limit of Web2 applications. How to predict the direction of the agreement? It can be evaluated by two core traits: utility and attack surface. utility The utility of the agreement is based on the value it offers to users and the incentives generated to market people's acceptance and usage of the agreement. The utility of the agreement is manifested in the capacity to generate incentives for users to deposit funds and assets in to the agreement. The sum total value of deposited assets is what we usually call the locked-up value in the DeFi protocol. How to gauge the effectiveness of the agreement? For an agreement with tokens, it could be measured by the marketplace value of the agreement token, or expressed by the quantity of locked assets in the contract. Attack surface The easier the protocol is to be attacked, abused, and manipulated, the more the attack area of the protocol. The attack area of a protocol describes their education of vulnerability that the protocol exhibits when it faces capture, enforcement, destruction and utilization. In case a protocol features a large attack surface, it may be captured, coerced, or exploited in order that many people can make money from it, ergo invalidating the credibility and neutrality of the protocol. The smaller the attacked area of the agreement, the more unlikely it really is to put the interests of a particular group above others. In case a protocol has got the smallest attack surface, then a protocol has got the traits of trustlessness, permissionlessness, and verifiable neutrality. These qualities enable it to expand to the greatest quantity of users. This way, the agreement may possibly acquire a wider array of users, attract more users to deposit assets in to the agreement, the thicker the agreement. Protocol density To estimate the density of protocols or applications on Ethereum, simply divide the protocol's utility (how useful it is) by its attack area (how easy it really is to be attacked). Those protocols with strong utility values and perhaps not easily attacked will sink to underneath of the protocol pool. The higher the density of the agreement, the more sinking. Density limitations of the Web2 protocol On large Web2 platforms such as for instance YouTube, Twitter, and Facebook, we now have seen early signs of agreement sinking. Just about all organizations and enterprises have created accounts on these platforms and used these platforms. More over, platforms such as the iOS App Store and Android Play Store come in the deeper layers of the protocol pool, because many organizations develop and release their very own products and services on these platforms. Web2 giants like Google, Amazon, Apple, Facebook, or Twitter are in the protocol pool. These firms are valued so high since they have built platforms for other programs. The Web2 platform has changed into a world wide infrastructure, serving every one. Whether organizations, individuals, nonprofit organizations, social organizations, it is possible to register and use these services for free. These products developed by these firms provide a large number of practical functions, successfully created a global platform, and achieved large-scale development. At exactly the same time, they're relatively laissez-faire about the behavior of users on the platform, and adopt an attitude of do nothing in what users can or can not do. The development of the Web2 movement shows the existence of exactly the same results that we predicted with the protocol sinking model. Global platforms such as for instance Instagram, Facebook, Twitter, YouTube, and Medium are non-occupied and non-exclusive, and may be used by every one. This content developed by free users accumulates density for the platform; at exactly the same time, these platforms can endlessly expand the audience. We now have seen that the speed where these platforms are acquiring users and growing is incredible. Nevertheless , as an item of a for-profit company, the scale of the platforms is fixed by national regulatory agencies. To be able to obtain revenue from advertisers, the company will squeeze profits from users whenever you can. The interests of the company, users, and advertisers are not consistent. The scale of the platform is limited. The development of Web2 is founded on the larger density Web1 layer protocol: TCP/IP, HTTP, FTP are the most densely constructed/discovered protocols in the world, and they represent underneath layer of the protocol pool. We rarely talk about them because we do not see these agreements. And unlike the Web3 protocol, TCP/IP as well as other Web1 protocols can not invest or make money from it. They are reliable and neutral.

Twitter, Facebook, and Youtube provide free world wide services and contribute plenty of value to the planet. Nevertheless , they're the private property of a company in the end. These products put the interests of specific groups of people most importantly others, and impose restrictions and compulsory influence on users. As these platforms mature, their monopoly status and biased nature are also discovered and talked about. Facts have proved that individuals is going to be subjective when censoring content, making the platform unable to remain neutral and unable to turn into a fair agreement. In addition , these centralized organizations must obey the legal rules of the nation-state government. These platforms may be registered for free. They provide value, and they're also useful. Nevertheless , the scale of the platforms is still limited, and their free potential is deprived because centralized profitable organizations have created these platforms. Regardless of exactly how many public goods these firms provide, the value they supply won't ever be sufficient to sink to underneath of the agreement pool. A profitable company is going to be subject to government regulation and human subjective wishes. It really is difficult to sink to underneath of the agreement pool. The prejudice and reliance on trust and access permissions on these platforms are their Achilles' heels, making the operators of the platforms bullseye. To be able to sink deeper in the protocol pool, it must turn into a world wide protocol with self-regulating capabilities, without relying on centralized operators to maintain the machine. The agreement must be autonomous. Agreement sinking theory, prediction into the future The core prediction of the agreement sinking theory is that in order to provide users with better services, centralized enterprises and organizations will freely build on trustless, permissionless, and unbiased agreements. For that reason in the protocol pool, the cryptoeconomic protocol is destined to sink to the lower level of centralized organizations. Basic game theory knowledge can inform us that in order to increase its value to clients, centralized organizations such as for instance Coinbase and Gemini crypto banks use the power of the underlying decentralized protocol.

Any crypto asset bank can improve its products and services by helping users obtain the Dai Savings Rate (DSR). If the customer has Dai in the encrypted asset bank-account, they can obtain the APR provided by DSR with one click. Crypto-asset banks take on one another, but no bank will take on DSR, with no bank are affected any losses by joining DSR. Even though Coinbase and Gemini compete mutually exclusively, they can both use DSR. This makes DSR scalable and may be used by any standard bank or individual. On Ethereum, any protocol or application can apply this same model: Maker, Compound, PoolTogether, Augur... Global Public Goods (GPG) reaches underneath of the protocol pool On a global scale, air, water, knowledge, and Internet protocols are the same and can perhaps not change as a result of jurisdictional regulations. Regardless of where they live, every one can use it. Exactly the same application protocols which are trustless, unbiased, and permissionless may also be used by organizations, enterprises, banks, and folks around the world. Global public goods usually do not respond (or even recognize) the laws and regulations of nation-states. Ethereum provides a platform for world wide currency and financial public products and services. Protocol pool: settlement pool, attractor and basin The concept of Protocol Sink might be a little strange for your requirements. Let us say some more words. The "sink" in the Protocol Sink will not make reference to the sink in your kitchen for washing veggies and dishes, even though they're notably similar. However in the sink, the water will merge. The "pool" in the protocol pool is an environment that defines the boundaries and restrictions of a closed system. All chaotic and fuzzy individual units within the machine will have their trajectories and results affected. The "sedimentation pool" forces independent, chaotic what to converge to just one orderly reliable model, with predictable results. In mathematical concepts, an attractor (or sink) is really a condition or perhaps a pair of conditions. The machine will start from various initial conditions and evolve along this direction. If the machine value is close enough to the attractor value, it will stay close even though it really is disturbed. As time passes, regardless of the initial conditions, things will converge to a stable condition. The place where things gather (attractor itself) isn't actually a "thing", but an emergent position where many independent things gather. Sinking forces independent, chaotic what to converge right into a single ordered pattern with reliable and predictable results. Along with pool, there's another word basin (Basin), we can also use. Below is really a map of American river basins. Such as, the pink Mississippi Basin is one of the largest basins in the world. Any drop of water that falls any place in the pink zone will definitely find its place in the end: the confluence of the Mississippi River and the Atlantic Ocean.

The red circle in the picture could be the bottom of the Mississippi Basin If Ethereum is really a basin, then Ethereum applications are the creeks, streams, and rivers inside it. Monetary assets and capital are water and flow downstream. At the end of the protocol settlement pool, there's an attractor that pulls applications and assets nearer to it. This attractor could be the general collective demand for world wide public goods. Source: Paul Salisbury, Techemy Capital Recently, this picture has been circulated on Twitter, it perfectly shows the concept of the protocol pool. Things on Ethereum will converge. In the protocol pool, they merge and sink together. This picture also illustrates that Ethereum isn't a bunch of independent applications, but just one aggregate network consists of interconnected applications. The demand for a global platform with user-created value is ubiquitous and has generated eternal momentum, prompting people to build applications on Ethereum. Ethereum has become this type of convergence point: an Internet platform that offers several applications which are permissionless, trustless, and unbiased in the currency and financial fields. What exactly is the essential innovation provided by Ethereum? The Ethereum system provides free security and protection for applications aspiring to become world wide public product.

Protocol pool Global public goods, located at the end of the protocol pool. The fundamental assumption of the cryptoeconomic revolution is: eventually a number of world wide public products and services is going to be stated in the currency and financial fields. In line with the definition, world wide public goods are the most scalable, most useful, reliable, and most durable infrastructure that we have, forming a good world wide public goods, and promoting an agreement to stay in the agreement pool. The quality requirements are the same. You can find two traits that determine the position of the protocol in the protocol pool: attack surface and utility. Attack surface The concept of attack surface is used to measure perhaps the protocol has weaknesses and whether it's simple to capture/control. In other words, a tiny attack surface implies that the protocol does not have any central point. The traits of trust, permission and prejudice can determine where the "center" of the agreement is and how easy it really is to capture the agreement. Trustless So how exactly does an individual trust others with all the agreement? Will the selfish motives of others affect the results of other users? Does anyone get information from users against their will or understanding? If trust isn't a challenge, then such agreements will sink in the protocol pool. No permission required May be the agreement offered to every one? Can somebody restrict or review the utilization of the agreement? Can there be a management key that will provide privileges to a particular group of users? If every one posseses an equal to use the agreement with no you can review other people, then in the agreement pool, Such agreements will sink. Reliable neutrality Does the agreement favor any particular user or entity, and does it supply them with higher benefits than other users or entities? Does anyone or entity enjoy the success of the agreement more than fair? If the agreement is fair enough, then in the agreement pool, this Such agreements will sink. utility Utility is used to gauge the value the agreement provides to the planet. The more useful the agreement is, the more people, companies and entities will build value about it. If the utility value of the agreement is high, more assets and value is going to be deposited in to the application. The resulting mass effect increases the density of the agreement. If the agreement has utility, it will settle in the agreement pool. Spectral range of the protocol pool Each one of the above features has a unique distribution range, or called the distribution spectrum. In terms of attack surface and utility, the score of a credit card applicatoin can range between 0 to 100. In addition , the "total score" of the traits illustrates the density of the protocol in accordance with other protocols. This scoring system is mainly useful for illustrative purposes, to make the metaphor of the agreement settlement pool clearer. I'll make reference to it while the "GPG score" later in this essay, which is the world wide public goods score. Assets and applications The protocol pool theory is not just applicable to applications on Ethereum, but in addition applicable to assets. On Ethereum, assets are applications. Not all apps have tokens, but all tokens correspond to apps. The applications on Ethereum are defined by smart contracts and addresses. A contract on Ethereum is an application.

In the glass container above, we now have liquids and solids with different densities. Like liquids, solids find their proper locations in the protocol sedimentation pond corresponding to their natural density. GPG scores apply to assets and applications. What are public goods? This is of Wikipedia is: In economics, public goods are non-exclusive and noncompetitive. Many individuals can use them together. If anyone uses the goods, it will not make others useless. People will not be excluded since they have not paid, and they'll perhaps not be unable to use the item since they have not paid. This really is different from common good. The latter is like the exemplory case of wild fish in the ocean. Though it is non-exclusive and may be obtained by others, common good is competitive. If overfished, these fish wont Up. nonexclusive In case a commodity can not be used without payment, then it really is exclusive. In case a nonpaying user can not be prevented from employing a certain service or product, the item or service is non-exclusive. Non-competitive If one consumer's consumption prevents another consumer's consumption, or one's consumption reduces the other's ability to eat up the item, then a product is competitive. For any level of production, if the marginal cost of providing the item to an individual is zero, then a product is recognized as noncompetitive. Public goods are employed too much and can perhaps not be exhausted. Air, water, and sunlight are public goods. Your hearing radio stations will not prevent others from hearing radio stations. Street lights will light the way for you, as well as other people wont walk in darkness. Like everything, public goods have scope. Streams and lakes are public goods; every one can use them, and they're hard to deplete. Nevertheless , they could be consumed. Even though they're "resistant to exhaustion, " the scale development of human species implies that humans are able to exhaust every one of the largest public goods in stock. Rivers have limitless sources of water, thanks to seasonal cycles that move precipitation to raised altitudes, but there exists a rate limit for water migration upstream. If the consumption rate exceeds the supply rate, scarcity will take its place, and public goods can be competitive products and services. Sunlight continuously pours on the planet earth, nevertheless the space to capture it really is limited. Physical space is endless and inexhaustible, however, many spaces are more valuable than others, making them competitive. Global public goods Global public goods are a type of public goods, but world wide public goods can benefit all countries, everyone, and all generations. The scale of world wide public goods far exceeds typical public goods. The reason why certain public goods are able to cross the planet and cross generations is really because they're essentially "anti-fragile". A variety of goods can become public goods, but only public goods with anti-fragility can be world wide public goods. Anti-fragile Anti-fragility is used to explain the traits: after the system is subjected to stress, fluctuation, suppression, disorder, noise, error, error, attack, and failure, its survivability increases. This notion was proposed by Nassim Nicholas Taleb in the book "Anti-fragility". As Taleb said, anti-fragility is necessarily different from resilience, which is also completely different from robustness. Public goods usually have "resilience" and "robustness" (previously, I called "wear resistance"), but world wide public goods have "anti-fragility": more folks use them, they'll become more Good and stronger. The key feature of world wide public goods is which they benefit from consumer externalities. The more world wide public goods are consumed/used/leveraged, the stronger it becomes. Ideas and knowledge are world wide public goods. When you share an idea, in addition, you keep consitently the idea, and you also let others put it to use and share it. A good idea may be extended to the whole planet, and the initiator of the theory or the theory it self wont detract as a result. Ideas may be passed on from generation to generation, and can never decay. What is important is that more folks think of an idea, the theory is going to be "improved". Ideas may be repeated and expanded. Iterative versions of a few ideas, such as the original a few ideas themselves, are extensible and shareable. Plans are easier to share, repeat, develop and adopt than bad a few ideas. This is why just one spark can start a prairie fire. If every one has got the same idea, the theory is going to be better. The net is really a world wide public good. Your usage of the net will not prevent others from deploying it, and the more folks who use the Internet, the more useful the net is going to be for others. If you will find more things on the net, the net will give you more efficient use for more folks, and more users will come to the net, generate stronger motivation, and build more products and services on the net. The core of Web2 products and services is anti-fragility. Facebook, Instagram, and Twitter are employed by more folks all over the globe, the better they can become. Nevertheless , despite the anti-fragility of the products and services, the companies that own these products are as susceptible as other parts of the planet. The reason for this is the scale of the products and services. Free rider problem The "free rider" problem implies that those who use or over-use a shared resource usually do not pay a fair cost for this, causing a burden on shared resources. Street lights are public goods, which require resources to create and eat up energy to operate. This calls for users to cover taxes, and anyone who perhaps not pay taxes will impose a burden on this public product, making them unable to expand in scale or become more useful. This is why street lights are not a global public good: the utilization of street lights will not make them more scalable. By definition, world wide public goods are public goods that aren't affected by the free-riding problem. Actually quite the opposite. Global Public Goods (GPG) features a mechanism that enables users to make the minimum contribution. By definition, if a certain value isn't came ultimately back, GPG can not be used, and the amount of this value has to exceed the very least threshold in order to maintain the normal operation of GPG. Because of the existence of this mechanism, so long as GPG is used, it can supply the energy needed to maintain operation. Different from the tragedy of the commons, the world wide public goods, or GPG, can have a "feast of the commons", allowing every one to gather together to use the most popular utilities shared by every one, and rejoice for this. The type and shared utility resources will continue steadily to increase with the development of the "Feast of the Commons". Bitcoin is really a world wide public good Bitcoin survives due to its anti-fragility. The value of Bitcoin assets comes from this. Bitcoin's anti-fragility provides a strong guarantee for Bitcoin, which can be settled within anytime frame later on, which enhances its utility and motivation. Bitcoin survived and successfully gained value due to its anti-fragility. Any other encrypted economic blockchain system born in the encryption field also needs to show anti-fragile traits, otherwise it will eventually have to succumb to the principles and paradigms that maintain the operation of the legacy system: national laws and regulations (look at XRP) ). Anti-fragile goods do not require laws or regulations to maintain operation, they could be self-sufficient. Anti-fragility means being independent of outside help and support. Bitcoin could be the first world wide public good (GPG) providing you with a currency or financial platform for the planet, meets the existing state of technology, and meets the needs of citizens of the planet earth. Gold used to be some sort of GPG, but as new technologies subvert its utility, gold gradually becomes obsolete. Ethereum could be the Global Public Goods (GPG) protocol Ethereum is really a protocol of agreement. The Ethereum platform has generated a host by which applications for world wide public goods may be produced. And Ethereum is really a platform with security and protection embedded in the protocol, allowing people to build applications without too much consideration for the security and protection of this system it self.

National parks are public goods because they're legally protected by the us government. If this protection disappears, then national parks will either succumb to the tragedy of the commons, or they'll certainly be divided into private property and can not be used or appreciated by the general public. Imagine we now have the Grand Canyon, but houses, buildings, streets, pipes, and sewage systems are within the canyon. This can perhaps not function as the beautiful Grand Canyon scenic spot, but a tragedy. To be able to maintain the public goods status of national parks, america protects them through regulations. Restrict entry and use to safeguard the national park, in order that every one and all descendants can take pleasure in the beauty of the Grand Canyon. Use taxpayer money to aid this charity cause. Without such protection, national parks wouldn't exist. Public goods such as for instance national parks lack anti-fragility and require outside assistance. Anti-fragility is necessary for autonomous and self-reliant public goods. What the law states stipulates that public goods are protected and maintained since it believes that some things should really be public goods, but if they are perhaps not protected, these goods will degenerate into private property. Ethereum follows the same model, nonetheless it isn't a local public goods just like a national park, but a platform used to aid and protect the creation of world wide public goods in the currency and financial fields. Uniswap, MakerDAO, and Compound are financial applications which are much better than old-fashioned applications because they're unrestricted and unregulated. A for-profit company within the jurisdiction of a nation-state can not call it Uniswap at all. Unlicensed secured personal loans that aren't regulated by Wall Street are more useful. If rules and regulations are contained in the agreement in place of being managed by the central government, borrowing may well be more efficient. The Ethereum protocol provides protection for public products and services, making them a global public product Due to the security provided by Ethereum, application designers can replace the principles and regulations of just one nation state with the principles they think are the most suitable. Uniswap, Compound, and Maker get autonomy by Ethereum; the only rule set by the Ethereum platform for these applications is to comply with the "laws" of EVM. The Ethereum protocol provides autonomy for financial applications. So how exactly does Uniswap turn into a GPG (Global Public Goods)? Not long ago i wrote a write-up titled Uniswap is Infrastructure, which explored several key points about the Uniswap application. The focus of this article is to illustrate Uniswap's anti-fragility and its own inherent ability to scale up to meet world wide demand, no matter what the demand is. Nevertheless , I now recognize that I was actually describing in this article: How Uniswap became a global public good. Uniswap maintains its life by injecting a unique resources in to the agreement. The 0. 3% transaction fee promotes the liquidity of the agreement and creates a host for Uniswap to expand to the world wide platform. Transaction fees mean that all Uniswap consumers are also Uniswap producers; if the value isn't "returned" to the agreement, Uniswap can not be used. Here is the anti-fragility of Uniswap and the mechanism by which it became GPG. Could it be decentralized? We now have heard this question often times. Many critics of Ethereum, and critics of Ethereum applications, will ask this question. What they actually want to ask is whether this project has the capacity to fight fragility and gain status as a global public good. If there is a manager key, the applying or protocol can not be GPG. The existence of administrator authority indicates the capability and get a handle on of certain things, which is unlike the role and purpose of GPG. GPG is public and will not require external protection or support. For that reason in GPG, the administrator key can not exist. If there is a manager key, this means that it is possible to reduce trustlessness, and unrestricted and trusted neutrality may also be compromised. If this possibility exists, this agreement can not be GPG. COMP and governance token revolution Compound recently released the governance token COMP, that has had a massive impact, enabling the protocol on Ethereum to transform from a public good protected by a centralized entity to a global public good with a couple of decentralized maintainers. COMP could be the most famous example, but this model may be accompanied by many Ethereum applications to raise it self to the status of GPG. Defender Ethereum is really a world wide public good (GPG), and most importantly, this is a GPG that supports the healthiness of the Ethereum ecosystem. Ethereum is an ecosystem that features more GPG (Global Public Goods). All GPGs on Ethereum rely on the value of ETH tokens to work. The higher the price of ETH, the stronger the protection of GPG running about it. Rejecting the value of ETH will not only hurt those that create value applications for Ethereum, but in addition hurt their unremitting efforts. This is why I strongly oppose those views that oppose "advocating ETH". I believe such objections don't realize the concept of "protector". They ignore that the price of ETH will inevitably be closely for this development and efforts of Ethereum. Once the price of ETH increases, the moat protecting the value of varied world wide public goods on Ethereum will even deepen. Luckily, ETH it self is really a kind of GPG. It really is anti-fragile and may grow minus the support of others. Ethereum is an emerging structure

* Applications on Ethereum may be combined with one another. This composability allows Ethereum applications to converge as time passes.

* Ethereum isn't a platform consists of many independent applications, but just one structure consists of integrated applications.

* Ether, while the asset with the highest GPG score on the Ethereum platform, could be the initial support and probably the most solid foundation for this structure.

* Other assets are welcome and encouraged to assist in supporting and establishing this structure. Actually other assets are required. You can not create a structure at one point.

* Ethereum, because of its dominant position as a indigenous asset of Ethereum, will always provide greater support and foundation for the Ethereum/DeFi architecture.

* The weight of the structure is directly associated with the price of the assets supporting the structure in the secondary market. ETH's basic value proposition

* By joining the agreement update plan (PoS, EIP 1559), ETH is going to be directly associated with the healthiness of the Ethereum economy and the scale of development.

* The transaction level of the Ethereum economy will create ETH scarcity by means of EIP1559; how big is the Ethereum economy determines the speed of ETH destruction.

* The scarcity of ETH is directly associated with its utility score in the GPG scoring standard.

* The utility of ETH is based on its scarcity.

* Both now and later on, GPG on Ethereum use ETH as an asset due to its high GPG score.

* A large number of GPGs on Ethereum will create endless demand for ETH. Uniswap could be the infrastructure

* GPG on Ethereum will improve as users increase.

* Each GPG can be used while the infrastructure of other GPGs. As time passes, it will be easier to produce new and more useful GPGs.

* With the emergence of new GPGs, the original GPGs on Ethereum will benefit from them.

* The greater the amount of GPGs, the better the product quality, which can produce synergistic effects and push the agreement to sink in the agreement pool.

* When there will be many efficient GPGs at the end of the Ethereum protocol pool, the full total market value of GPG protocols will create gravity and attract projects outside the Ethereum ecology.

* This creates an optimistic feedback loop, which not merely escalates the quantity of GPGs, but in addition escalates the utility of GPGs, ergo developing a double feedback loop, making Ethereum the place of preference. in conclusion Ethereum is an attraction for world wide public goods. In the ether, anti-fragility can give rise to anti-fragility. The above describes the long run prospects of Ethereum: becoming an anti-fragile world wide public goods infrastructure. Currently, you will find just a few applications at the end of the settlement pool of the agreement, and the density of the agreement is only hundreds of millions of dollars. As time passes, the more matter that accumulates at the end of the protocol pool, the stronger the influence of gravity. This influence changes the agreements in the larger position in the agreement pool, causing them to sink and start to become world wide public goods (GPG). In addition , the continuous increase in the quality of underneath of the protocol settlement pool will even generate gravity, beyond the interior of the Ethereum ecosystem, so your capital and assets of the outside world also can have the value bought at underneath of the protocol pool. Value is really a vague thing, and the barriers and restrictions of nation-states are not enough to prevent value from flowing to the Ethereum ecosystem. As time passes, value will transfer to the anti-fragile GPG (Global Public Goods) world. Tell me the motivation and I'll show you the results. This famous quote by Charlie Munger explains why I will be so convinced that the Ethereum ecosystem will mature. The incentive mechanism provided by world wide public goods is so powerful that it can not be ignored. Chris Burniske's article "Agreement as the absolute minimum Extraction Coordinator" explains why no other solution is used, but an Ethereum-based GPG platform. His article ends the following: Any unnecessary value extraction in the exchange process is really a taxation and can eventually be eradicated by the copy-and-paste competition in the wild source agreement world. Even though this can be a wonderful " new world " for companies, minimizing extraction should benefit our consumers. Ethereum is really a melting pot of a free of charge market, where your competitors is so fierce and cruel. Once the competition ends, the one thing that will survive could be the anti-fragile GPG system. Other elements float in the protocol pool in order to find their proper place. Looking forward to the Web3 world brought by the protocol pool. It'll be 100 times more useful than Web2, nonetheless it has got the same fairness and credible neutrality as Web1. Translation: Jing Kai. original: -END- Disclaimer: This informative article could be the author's independent viewpoint, will not represent the position of the Blockchain Research Society, and will not constitute any investment opinions or suggestions. This informative article has been deleted without changing the original intent. Blockchain Research Institute Blockchain Research Society ChainClub was established in January 2017. It is a well-known blockchain learning and entrepreneurial community in China and a part of the PCTA Public Chain Technology Alliance. It really is committed to being a public chain ecological development accelerator. The Blockchain Research Institute has been actively participating in the ecological construction of the general public chain and has now turn into a GXChain super node, NULS main network node, Ulord/UOS super node, BOS backup node, and Elastos backup node. While developing a unique DAPP, it has excavated and supported several supreme quality community projects. "Wendao Blockchain" is really a social media of the blockchain study community, a supreme quality traffic portal for the industry, shaping in-depth interviews for the general public chain ecology, creating top brand pictures for supreme quality projects, and co-sponsoring the "PCTA Roundtable Party" with the Public Chain Alliance "The column has changed into a stage where the a few ideas of the general public chain ecological builders collide. The Blockchain Research Institute has output more than 100 system courses to simply help members enhance their cognition, link resources, and allow increasing numbers of people to be involved in the construction of the blockchain industry in a learning, fun, and trustworthy way. Currently, town has 30 branch websites in the united states with more than 30, 000 members. Each participant will have friends who support one another through the country and may find their own method of growing up.

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kennethmjoyner · 6 years

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The 20 Most Important Legal Technology Developments of 2018

What a whirlwind of a year it has been for legal technology. Barely a week into 2018, industry-changing news broke of Avvo’s sale to Internet Brands. Legal tech news has been nonstop ever since – so much that it’s a struggle to keep up with it all.

For several years now, I’ve closed out the year with a round-up of the 10 most important legal developments (2016, 2015, 2014, 2013). Last year, I bypassed the top 10 to focus on a single overarching development, The Year of Women in Legal Tech.

This year, a top-10 list won’t suffice. So much of significance has happened that I can’t sum it all up in just 10 points. Instead, I’m doubling the list to offer my top 20 picks for the year’s most important legal technology developments.

As in past years, the order in which I list these is not meant to be a ranking by importance. They are all important, each in their own way.

1. Analytics become essential.

If you were to judge the year’s most important legal technology by looking at conference agendas and media coverage, you’d probably say it was the continuing development of artificial intelligence. But if you judge the most important technology by its direct impact on the practice of law, then it would have to be analytics. As I suggested in a recent column, we could be nearing the point where it would be malpractice for a lawyer not to use analytics.

At the center of the analytics story this year has been LexisNexis. Following its acquisitions of Lex Machina in 2015 and Ravel Law, it has been steadily working to build on the foundations established by those products and integrate them into its legal research platform Lexis Advance. It has steadily expanded the practice areas covered by Lex Machina’s analytics, and from Ravel it added both visual search results and the unique Context analytics that examine the language of judges’ opinions. The defining moment for LexisNexis this year came in July, when it put a stake in the ground to claim the analytics space.

But LexisNexis was by no means the only legal analytics story this year. Thomson Reuters also put down its claim with the launch of its next-generation research platform Westlaw Edge, which for the first time brought detailed docket analytics to the Westlaw research platform. Elsewhere in the legal world, Fastcase released its Analytics Workbench, which it said would allow legal professionals to build their own bespoke litigation analytics, and judicial analytics company Gavelytics got new funding and expanded the scope of its coverage.

LawNext Episode 7: Data-Driven Lawyering with LexisNexis Legal VP Jeff Pfeifer.

LawNext Episode 12: Judging Judges – How Gavelytics’ Judicial Analytics are Reshaping Litigation.

2. Legal tech goes global.

Legal tech has long been provincial in its perspective. Here in the U.S., we’ve tended to focus on what was happening here in the U.S., ignoring and therefore ignorant of legal tech developments elsewhere in the world. But this year, that changed dramatically. The world of legal tech got flatter. That was largely thanks to the Global Legal Hackathon.

This audacious effort by organizers who had never before run even a local hackathon turned out to be a huge success. They rallied participation by 600-1,000 teams in 40 cities and 22 countries around the world. During the hackathon, they dispatched Dera Nevin as their own “global ambassador for legal technology,” who visited 19 destinations in 15 countries on six continents over 40 days to meet with hackers and entrepreneurs. The ultimate winners came from locations as diverse as Budapest, Hong Kong, Denver and New York.

And it showed us that we are not provincial in the problems we seek to address or the solutions we are developing. To a surprisingly large degree, the problems that face the legal and justice systems in any one country are the problems shared by every country. And all over the world, hackers and entrepreneurs and others are working fervently to come up with the tech to solve these problems.

I was fortunate enough this year to see some of this personally. In April, I traveled to Lexpo, one of the leading legal technology conferences in Europe, where I got to speak with lawyers and entrepreneurs from all over Europe. More recently, I was in Moscow for Skolkovo Legal Tech, a leading Russian legal technology conference. Both events reinforced this idea that the problems we face and the solutions we’re developing are largely universal.

LawNext Episode 6: Dera Nevin’s ‘Round-the-World Tour of Legal Innovation.

LawNext Episode 20: Live from Moscow: Two Interviews on the State of Legal Tech in Russia.

3. Legal research gets smarter and more comprehensive.

Given that it started off with a “robot fight” between two AI-driven legal research products, you knew 2018 was going to be a momentous – and even pugilistic – year for legal research. Not only did research get smarter, thanks to a whole new generation of tools powered by AI and natural language processing, but it also got more expansive, thanks to a momentous project that put all U.S. case law online.

On the pugilism front, it was a year in which legal research platforms introduced product after product designed to make their research platforms “smarter” and to further separate them from their competitors. That started with ROSS Intelligence’s introduction of EVA, a brief-analysis tool similar in concept to the previously released CARA from Casetext and Clerk from Judicata. That led to the aforementioned robot fight, which I broadcast on Facebook Live, and to a string of similar products introduced throughout the year, including Vincent from vLex, Attorney IO, and CaseIQ from Casemine, as well as to major updates to the product that started it all.

Beyond brief analysis, this was the year in which Thomson Reuters introduced Westlaw Edge, the next generation of its industry-leading legal research platform, that LexisNexis put a “stake in the ground” to claim the legal analytics space with its Lexis Analytics, and that the American Association of Law Libraries selected Bloomberg Law’s AI-powered Points of Law as new product of the year.

In this increasingly competitive market, the gloves came off in September when Casetext released a study comparing its CARA against Lexis Advance and concluding that attorneys who used its product finished their research significantly more quickly and found more relevant cases. Lexis cried foul, criticizing the study as biased and tainted by flawed methodology.

And even as Casetext and Lexis sparred, Fastcase and Casemaker continued their longstanding competition for the bar-affiliation market. In court, Fastcase won a key victory in an ongoing legal battle with Casemaker over copyright in Georgia administrative regulations. In the market, Fastcase scored a deal to become the legal research member benefit for the 60,000-member California Lawyers Association.

Then, in October, news came that brought uniform acclaim across the legal research field. Harvard Law’s Caselaw Access Project had completed its project to digitize all U.S. case law, some 6.4 million cases dating all the way back to 1658. As if overnight – although the scanning and digitization took some three years – decades-long visions of full electronic access to case law became a reality.

In Episode #2 of My New Podcast: A Closer Look at Westlaw Edge with Two of the People Who Developed It.

LawNext Episode 3: Casetext’s Founders on their Quest to Make Legal Research Affordable.

LawNext Episode 10: Dr. Khalid Al-Kofahi, Head of Artificial Intelligence at Thomson Reuters.

LawNext Episode 18: Adam Ziegler on How Harvard Put 360 Years of Caselaw Online.

4. Investment hits $1 billion.

This was a year in which investment in legal tech hit $1 billion. Granted, half of that went to a single company, LegalZoom, and was a secondary investment. Nevertheless, it signals, as I wrote earlier this year at Above the Law, that big investors are no longer snubbing legal tech.

Among some of the notable investments this year:

A reported $100 million to e-discovery company Exterro.

$65 million to Atrium, the combination law firm and legal technology company.

An investment in UnitedLex said to be “one of the largest transactions to date with any legal services provider.”

$50 million to Kira Systems, a Toronto-based developer of machine learning software for contract review and analysis.

$30 million to Seal Software, a developer of AI-powered content discovery and analytics products.

$25 million to Everlaw, and e-discovery and litigation platform.

$25 million to Logikcull, an e-discovery company.

$17.5 million to Eigen Technologies, a London-based AI company.

$13 million to Tessian, a UK startup that uses AI to secure emails and data for law firms and enterprises.

$6 million to Court Buddy, a San Francisco company that matches consumers and small businesses with a-la-carte attorneys.

$12 million to LawGeex, a company whose AI product automates the review and approval of contract.

$5.5 million to PactSafe, a cloud-based contracting platform.

$3.4 million in Clarilis, the UK document-drafting automation platform.

$3.2 million to Gavelytics, a judge-analytics platform.

$1.8 million invested in Australian legal tech startup LawPath by LegalZoom.

$1.5 million in Legaler, the Australian legal technology company.

An investment of an undisclosed amount in PracticePanther, the practice management platform.

On LawNext: LegalZoom’s GC on the Company’s $500 Million Investment.

5. Acquisitions accumulate.

It was big year for legal tech mergers and acquisitions. Among the notable ones this year:

The acquisition by Fastcase of Docket Alarm, the docket tracking and analytics company.

The merger of two major e-discovery companies, Consilio and Advanced Discovery.

E-discovery company Catalyst’s acquisition of TotalDiscovery, a legal hold and data collection platform.

The acquisition by Mitratech, a provider of legal and compliance software, of ThinkSmart LLC, developer of a workflow automation platform used by many corporations and corporate legal departments.

The acquisition by London-based HighQ of Legal Anywhere, based in Portland, Ore. Both companies specialize in secure, mobile enterprise collaboration and file sharing.

Cloud practice management platform Clio’s acquisition of Lexicata, a client intake and CRM platform.

Another acquisition by Fastcase, this one of Law Street Media, a company that operated a free legal news site.

The acquisition by DMS platform NetDocuments of Closing Room, a deal-management application developed by the Am Law 200 firm Chapman and Cutler.

The acquisition by desktop practice management company Tabs3 Software of CosmoLex, a cloud practice management application.

The acquisition by global law company Elevate of LexPredict, the legal AI technology and consulting firm.

The acquisition by Seal Software, a developer of AI-powered content discovery and analytics products, of Apogee Legal, a provider of advanced contract analytics for enterprises.

LawNext Episode 15: Lexicata CEO Michael Chasin on His Company’s Acquisition by Clio.

6. Practice management market corrects.

This year marked the 10th anniversary of the two original cloud-based practice management products, Clio and Rocket Matter. Their launch in 2008 and subsequent success set off a frenzy of imitators and emulators. Over the decade, many new practice management products came along, but only one shut down, LexisNexis Firm Manager in 2017.

This year, it seemed that we saw the beginning of a correction – or perhaps more accurately a maturation and stabilization – of this market. Signs of this seemed to converge in a sort of perfect storm in October, when in the span of a week:

One of the oldest practice management companies, Tabs3 Software, acquired one of the new cloud-based platforms, CosmoLex.

PracticePanther, believed to be among the top companies in this space in terms of market share, brought in a new CEO to replace the founder, after taking a large private-equity investment earlier in the year.

Clio kicked off its Clio Cloud Conference, which has become a major industry event, with the news that it had made its first acquisition, purchasing Lexicata, the cloud-based CRM platform.

Those events were followed by news in November that Needles, a company that provides case-management software for plaintiff-focused law firms, had named a new leader to take charge of its brand and oversee the launch of its cloud version.

7. Ethics reform sticks its nose under the tent.

The legal ethics world felt a tremor this summer when the board of trustees of the State Bar of California voted to appoint a task force to study and make recommendations on whether those who are not licensed as lawyers – including private companies – should be allowed to participate in ownership of law firms and legal services providers.

What spurred the bar to take this action was the Legal Market Landscape Report it commissioned from William D. Henderson, professor at Indiana University Maurer School of Law. In his report, Henderson made the case that the legal profession is failing in its core mission of serving those who need legal services. One of the most effective ways to address that, he argued, would be to ease rules on non-lawyer investment in order to allow lawyers to more closely collaborate with professionals from other disciplines, such as technology, process design, data analytics, accounting, marketing and finance.

But that was not the only tremor. In June, the Illinois Attorney Registration and Disciplinary Commission – the very body that oversees attorney discipline in that state – published a report chiding the legal profession for its resistance to change and calling for Illinois to loosen its professional conduct rules to allow attorneys to participate in for-profit referral services such as the now-shuttered Avvo Legal Services.

Then came news that a second state, Utah, would license non-lawyers to practice law in limited circumstances, similar to the limited license legal technician (LLLT) program pioneered by Washington state.

For years, calls for ethics reform have seemed quixotic, tilting at an entrenched and protectionist legal establishment that showed little interest in changing the rules. But an ever-worsening access-to-justice crisis is forcing the profession’s hand. This year was a turning point. The tremors were signals of greater shake-ups to come.

LawNext Episode 9: Bill Henderson on Changing the Non-Lawyer Ownership Rules.

Podcast: Interview with Author of Illinois Report Calling for Loosening Rules on Lawyer-Client Matching Services.

8. The end of Avvo.

We were just a couple of days into 2018 when Internet Brands announced it was acquiring Avvo. It is an exaggeration to say that was the end of Avvo, because Avvo still exists as a business unit. But it marked so significant a turning point for the often-controversial company that it may as well have been its end. A few months later, Avvo’s visionary founder Mark Britton left the company, then Internet Brands shut down the pioneering Avvo Legal Services, and then, as perhaps the final blog, came the rebranding of Avvo as the Martindale Avvo legal group.

Ironically, all this happened just as some professional regulators were calling for the legal profession to loosen its restrictions on lawyers’ participation in for-profit referral services such as Avvo Legal Services. Yet, even as Avvo shut down its legal help service, a new, similar service was launched, no doubt signaling other such services still to come.

LawNext Episode 11: Avvo Founder Mark Britton on Why He Started The Company, Why He Sold It, and Why He Left.

9. The cloud no longer looms ominous.

As I noted above, 2018 marked the 10th anniversaries of the launches of Clio and Rocket Matter. This year, we saw signs that the practice-management market is maturing and stabilizing. But we also saw something else this year – the legal profession’s general acceptance of the cloud as something to embrace, not fear.

Some among you might argue that we’d already reached that point. Perhaps we had. But I believe the maturing of the practice management market is evidence of the maturing of our perspective on cloud computing more generally. Until recently, many in the legal professional still harbored doubt and even fear about the viability and safety of the cloud. Now, cloud-based systems have come to dominate and define legal technology.

This is not just in the area of practice management, but across legal technologies. Consider the news earlier this year that Hogan Lovells, one of the five largest law firms in the world, had moved to cloud-based NetDocuments as its document management platform. For that matter, just look at NetDocuments. As its cofounder Alvin Tedjamulia told me in a LawNext episode in November, the company long faced an uphill struggle to convince lawyers to move to the cloud before becoming, in just the last few years, one of the leading DMS systems in legal. Companies that long specialized in on-premises products, such as iManage and Relativity, are now emphasizing their cloud versions.

10. Law gets liberated.

Remarkably, the question has persisted: Can states or anyone else own copyright in public laws? This year, three separate opinions came down on the side of public access:

In July, the D.C. Circuit Court of Appeals ruled that the fair use doctrine may prohibit industry groups from controlling publication of technical standards that have been incorporated by reference into law, allowing publication of them online by Resource.org and its founder Carl Malamud. Here is the decision.

In October, in another case brought by Public.Resource.org, the 11thS. Circuit Court of Appeals ruled that the annotated version of the Official Code of Georgia is a public record and cannot by copyrighted.

In October, the 11th Circuit ruled for Fastcase in its lawsuit against Casemaker over the latter’s claims of copyright in George administrative regulations.

11. Tech competence gets real.

In 2012, something happened that I called a sea change in the legal profession: The American Bar Association formally approved a change to the Model Rules of Professional Conduct to make clear that lawyers have a duty to be competent not only in the law and its practice, but also in technology. In the years since, I’ve been tracking states’ gradual adoption of this duty. This year, the number of states reached 35.

On top of that, a second state has now made it mandatory for lawyers to receiving continuing education in technology. Beginning in 2019, all lawyers in North Carolina will be required to complete one hour per year of CLE devoted to technology training. The state joins Florida in mandating CLE, after it became the first state to do so in 2016.

12. AI gets an MBA.

Every one of my year-end round-ups has given a nod to the growth of artificial intelligence in the legal field. In 2013, I said that lawyers were finally realizing that AI could be an ally, not an enemy. In 2014, I said that AI was finally becoming accepted as essential and commonplace. In 2015, I noted that AI had become mainstream in e-discovery and moved into legal research. In 2016, I said that the legal industry had finally gotten smart about AI, with its use growing by leaps and bounds.

Well, if that was the year the industry got smart about AI, this was the year AI got smart about the industry, so to speak. This once-fledgling technology is now among the most dominant technology businesses in legal. Just look at where the investment money is going and the size of that investment money. Of $1 billion invested in legal technology this year, $362 million went to companies whose products use AI, according to LawGeex.

13. Startups continue to proliferate.

The proliferation of startups continues to be a major trend in legal technology. Four years ago, I wrote that we were in a time of unprecedented innovation in legal technology. In the years since then, the numbers of legal tech startups has snowballed (as I track at this page). And, as noted earlier in this post, that proliferation of startups as gone global, with new legal tech companies emerging in countries throughout the world.

But it’s not all good news. As I reported last May, a study conducted by Kristen Sonday, cofounder and COO of legaltech startup Paladin, a pro bono management platform, found that women and people of color are significantly underrepresented among legal tech founders, accounting for just 13.6 percent and 26.5 percent respectively. Black and Latinx founders account for a staggeringly low proportion of legal tech entrepreneurs, the study found, at just 2.3 percent and 3.1 percent respectively.

14. Legal podcasts multiply.

Who knew 2018 would be the year that legal podcasts started replicating like rabbits? For those of us who chose to launch a new podcast this year, that meant that much more competition for lawyers’ ears. But for legal professionals who enjoy listening to podcasts, the pickings are abundant.

Midway through the year, I rounded up some of these new podcasts in a post at Above the Law, eliciting so many suggestions of others that I soon followed up with a supplemental post. I’ve got a folder full of even more that have been launched, which I plan to highlight in an upcoming post. Also this year, the ABA Journal devoted part of its Web 100 to the best law podcasts.

For me, it was a transition year, podcast wise. As I signed off the podcast I’d done for 13 years, my longtime cohost J. Craig Williams and I recorded an episode on what we’d learned about podcasting. Then I introduced my new podcast LawNext, kicking off the first episode with Nicole Bradick, CEO of Theory and Principle, the technology design and development company she founded as 2018 began.

15. Legal tech gets platformized.

The CRM company Salesforce is generally lauded for a strategic decision it made early on. Realizing that it could not give its customers all the technology they would need for their businesses, it turned its product from an application to a platform, launching its AppExchange and opening its platform up to third-party developers to add their products. The result is a rich ecosystem in which companies can do much more than simple CRM.

Increasingly in the legal market, companies are emulating this strategy. Perhaps the most-recognized example of this is Clio, which announced in 2017 a goal of moving not just practice management to the cloud, but law practice in all its facets, with its platform serving as the hub of a law practice ecosystem through integrations with a variety of partners. This year, it took that strategy even farther, making its first acquisition of an integration partner, staging a $100,000 competition for the best new integration partner, and announcing plans to launch its own incubator.

Both iManage and NetDocuments, two of the leading DMS systems for the legal industry, are also moving towards becoming platforms to support broader ecosystems. iManage is doing this more through acquisitions, such as of risk management software Elegrity in September and of AI platform RAVN last year, whereas NetDocuments has developed a very Salesforce-like app directory that currently lists 83 integration partners, while also making acquisitions.

LawNext Episode 19: NetDocuments CTO Alvin Tedjamulia on Helping Lawyers Learn to Love the Cloud.

16. Blockchain builds buzz.

August marked the first anniversary of the formation of the Global Legal Blockchain Consortium, an organization created to drive the adoption and standardization of blockchain in the legal industry. In that time, the GLBC has grown to have 125 organizations from 20 countries as members and is the third-largest blockchain consortia in the world in any industry, with major law firms and legal companies as members.

Even so, as 2018 dawned, many still wondered about blockchain’s applicability within law. One preview was provided by a proof of concept developed by ServeManager and Integra Ledger that showed how it could be used as a means of verification of service of process. Later, Integra Ledger unveiled applications to enable blockchain-based email encryption and blockchain-based version control for Microsoft Word documents.

In other news, Kleros was using the Ethereum blockchain to develop online dispute resolution for virtually any product or service, Legaler raised $1.5 million to help build a proprietary blockchain aimed at bridging the global gap in access to justice, and an international group of law firms and legal technology companies joined forces to help launch a public, permissioned, blockchain-based, smart-contract management system, the Agreements Network.

Meanwhile, the GLBC has unveiled a number of initiatives intended to promote the further use and adoption of blockchain in law, including a series of non-technical guides and a “Blockchain 101” course.

LawNext Episode 21: Blockchain, Smart Contracts and the Future of Law, with Casey Kuhlman of Monax.

17. C-suites see shake-ups.

Changes at the top became a recurring motif this year. It started in February when, just days after the wrap of the Legalweek/Legaltech conference in New York, ALM ousted the vice president who oversaw it. A few weeks later, ALM named a new executive to lead its global events, Mark Fried.

Another notable shake-up came in June, when Thomson Reuters announced the departure of Susan Taylor Martin as president of its legal business and her replacement by two co-chief operating officers, Brian Peccarelli and Neil Masterson.

The summer brought two more surprising turnovers. First, in July, Bloomberg Law said that its president Scott Mozarsky had left and that Joe Breda, former executive vice president of product, has replaced him. Mozarsky in August became regional managing director, North America, for Vannin Capital.

Then, in August, just days before the start of its annual education conference, the International Legal Technology Association revealed that its CEO Dan Liutikas would be leaving and that it would be launching a search for his replacement. He had been there barely a year, having been named in March 2017 to succeed longtime executive director Randi Mayes.

Other c-suite changes for legal tech companies this year included:

At Casemaker, longtime CEO David Harriman retired. Replacing him were Sarah Gorman as chief operating officer and Dan McCade as chief information officer.

Startup Doxly, a secure portal for managing corporate transactions, named Christopher Clapp as executive chairman. Founder Haley Altman remained CEO.

Law practice management company PracticePanther named Soumya Nettimi as CEO, while cofounder and former CEO David Bitton became chief marketing officer.

Troubled “tech-enabled” law firm UpRightLaw announced a restructuringin which founder and managing partner Kevin Chern would now report to a management committee chaired by Craig Sonnenschein, the firm’s general counsel. The firm also appointed a law school ethics professor to serve as an independent monitor.

In a move that signaled a new strategy for Needles, a company that provides case-management software for plaintiff-focused law firms, its owner TrialWorks LLC named a new leader, David Wagner IV, to take charge of the brand and oversee the launch of its cloud version.

18. ALSPs no longer ‘alternative.’

They have long been called “alternative legal services providers.” But when I once used that phrase to describe the company Elevate Services, its founder and executive chairman Liam Brown wrote me to say, “Elevate has an allergic reaction to being call an LPO and we gently encourage people to describe us as a ‘law company,’ which we think better communicates the more sophisticated capabilities and expertise we offer.”

That sentence well sums up the state of the entities formerly known as LPOs. Because ethics rules prohibit private companies from investing in law firms, we have companies that developed sophisticated an extensive operations that do everything but explicitly deliver legal services. And then they do organizational acrobatics so that they can effectively be in the legal services business as well, such as the Elevate/Elevate Next relationship announced earlier this year, bolstered by its more recent acquisition of LexPredict.

Also this year, we saw news that Atrium — the combination law firm and legal technology company — had raised $65 million, followed soon after by news that enterprise legal services provider (aka LSP) UnitedLex had received a major investment said to be “one of the largest transactions to date with any legal services provider.”

Whatever you call these sorts of entities, this much is clear: It is no longer accurate to call them “alternative.” They are mainstream forces in the global legal services market.

LawNext Episode 22: Elevate’s Acquisition of LexPredict, with Pratik Patel and Dan Katz.

19. A2J gets a lifeline.

November brought news that could potentially have a significant impact on helping to overcome the barriers we face in the U.S. to bridging the justice gap. The Pew Charitable Trusts, an independent nonprofit with over $6 billion in assets, announced that it will now tackle the use of technology to modernize the civil legal justice system, meet unmet legal needs, and make courts more efficient.

As I wrote at the time on Above the Law, this is significant not only because of Pew’s resources and clout, but also because it has specifically targeted some of the problems that have most stubbornly stood in the way of progress in this area, such as antiquated court proceedings, restrictions on unauthorized practice, and the lack of evidence-based research into what works and what does not.

20. Legal news becomes the news.

At a time when it seems that traditional sources of legal news are reducing their coverage and locking it behind paywalls, this year brought two developments that could signal relief for news-starved legal professionals.

With apologies for what may seem like shameless self promotion, I was proud this year to be part of one of these alternatives. In September, LexBlog formally launched the first phase of a first-of-its-kind global news and commentary network, delivering timely and targeted articles from legal bloggers throughout the world.

The new site unites the universe of legal bloggers within a single platform – no matter where in the world they are located or what topic they cover – and then delivers it all to readers in a variety of formats, including web access, RSS and email. There is no cost to readers to access this content and no cost to bloggers to add their content.

Meanwhile, Fastcase made an initial foray into legal news with its acquisition of Law Street Media, a company that operated a free legal news site, which it intends to retool and relaunch in 2019. Fastcase CEO Ed Walters said his company’s expansion into legal news is consistent with its mission to become as robust a legal research platform as LexisNexis and Westlaw.

What do you think?

What are your thoughts on the year’s most important developments in legal technology. Add your comments below or share with me on Twitter (@bobambrogi).

from Law and Politics https://www.lawsitesblog.com/2018/12/20-important-legal-technology-developments-2018.html via http://www.rssmix.com/

#law #legal

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fabiosmasteryjournal1world-blog · 6 years

Text

Design Research- Mastery Reflection

From the beginning and middle of the course was a huge challenge for me, I struggled with the assignment because I didn’t understand and couldn’t get a sense of direction to create a vision board that was focused to one group. Then became very frustrated and confused after receiving feedback that my design for my first vision board that created a focus for target audience members who enjoy Japanese artifacts, nature, and culture still was not focused. After conducting further research and drawing inspiration from my modern culture vision board from the branding course, I was able to gain a better focus on the vision board by narrowing it down karaoke. Karaoke was chosen because it’s very popular in Kyoto, Japan among the younger audience members. With this direction I was able to also create a more focused narrative, that only spoke to a group of people who like to sing karaoke, party, and eat Japanese food.

For the area of synthesizing, I feel that I made a great connection when creating the concept for my wireframes by following the rules of smooth scrolling that Revill (2014) state “allows users to easily bypass the information in which they are not interested and go directly to that in which they are” and following the quote of Patel (2014) “better engaging content” which is the reason why responsive design is a must to reach and display on both desktop and mobile devices when creating a website.

Desktop

Tablet

Phone

For Problem Solving, my design problem was trying to create a focus narrative and vision board. I did not understand at first and became frustrated and confused because I was always told that, by having a group of people who like Japanese artifacts, culture, food, and nature was not classified as one group. So, I resolve the issue by choosing karaoke because it mainly focuses on younger audience members who like to party, and have fun.

In the thoughts of Innovative Thinking, the standard design choice mostly consists of colors, shapes, text, and photos that collage and match with each other. When it comes to constructing infographics and vision boards I feel my designs are still standard, but I plan to present stronger innovative thinking concepts to this project in the future by researching and studying from other designers that will hopefully result to a concept that presents creativity and originality.

Regarding Acquiring Competencies, the following techniques I feel help to improve me as a designer are Krug’s (2013) “Not Thinking”, and “it’s important to make it easy to tell what’s clickable”. By using these techniques, I feel would help to improve my construction of website designing to make a website that is user-friendly that the user does not have to think and never confused about, the functionality of the website. Lastly improving my voice and tone skills by studying Busche’s (2017) “Powering Content”.

References

Busche, L. (2017). Powering content: Building a nonstop content marketing machine. Sebastopol, CA: OReilly.

Krug, S. (December 24, 2013) Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability, Third Edition. Publisher: New Rider. Retrieved from: http://ce.safaribooksonline.com/book/web-design-and-development/9780133597271

[mood board] (2018) Retrieved from https://99designs.com/blog/tips/how-to-create-a-mood-board/

Patel, S. K. (2014). Responsive Web Design with AngularJS.

[Responsive design multiple devices] (2018) Retrieved from https://responsivedesign.is/examples/

[Responsive web design layout] (2018) Retrieved from https://designmodo.com/responsive-design-examples/

Revill, L. (2014). JQuery 2.0 development cookbook: Over 80 recipes providing modern solutions to web development problems with real-world examples. Birmingham: Packt publ.

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chancegregoryhutto-blog · 6 years

Text

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Info Overload ==) With So many goods,'gurus', glistening objects & training on the upcoming large Thing, users become overwhelmed and receive a bad taste in their mouth, Resulting in users frequently giving up. Possess a 3-second attention span max, so how should you get infront of Their customer, get their focus & make sales straight away? Wasted Money On Fb Ads That Don't Convert ==) FB ads are hugely valuable, but are being seen as just that - an 'advertisement', just like mails are now being seen as'broadcasts' - how can you Ensure they are not wasting money and time on tools, ads and services That don't work? Here Is Your Solution::- What if you get a tool that will remove all the guesswork and automate Engagements through Facebook messenger & Twitter with your audience 24/7 ? Imagine having the ability to, replace the requirement of a social media supervisor & have your lover page understand what your client is wanting, reacting And engaging together for you & then converting them into sales & lifelong customers, 24 hours a day, 7 days a week. Presenting INBOXR... Yes, This is going to be a reality today with the help of this premier tool "Inboxr". It's a brainchild of my great friend and top Online marketer Luke Maguire. Inboxr develops your Questions, takes booking & removed the demand for a societal media Supervisor for not just your Facebook Fan Pages but Twitter profiles. View INBOXR Review Video... (Check How Powerful This Ground-breaking Software Can Be ) INBOXR OverviewINBOXR Huge $6K BONUSINBOXR What Is INBOXR? This Is a multi-social network chatbot and mass engagement instrument. You will Have your lover page engaging with the target market nonstop. As a End result, you'll get to create more leads naturally, earn more sales Speedy and the ROI will be nothing short of huge constantly because of this. What you do with Inboxr is that you automate the Twitter and Facebook inboxes. You don't miss messages from the crowd. The Chatbot will Look after those things automatically for you and it will follow up With each client very quickly. You Just have choices to personalize, once you do so you are all set. You Set what message you want to answer with according to the question and then It is possible to feel free to automate the process as you see fit. This is great since you can not overlook any leads this way, and also the Procedure Is considerably more convenient. The attention to detail is enormous and you will Be astounded by how good everything pays off. The fact that there's so Little interaction required is amazing, and it really can help bring in Front some decent benefits as you go along. Nothing is impossible with a Instrument like Inboxr, since you're always in control and you will accommodate it To your audience. Watch INBOXR DEMO INBOXR Demo Of First Bot - YouTube Some Powerfull Features Of Inboxr Automate Your Personality Page Engagements In Seconds ==) Establish your bot up once and let INBOXR perform the work for you by engaging with your supporters with the Proper messages. |} { 100% Set & Forget Inboxr Is Cloud-based, simply log in, place up your content, select your fan Develop busy leads engaging with your Pages and websites. { To trickle feed material to your fans within a period of time no matter when They sign up? No problem, let INBOXR do the bill for you. Have a very short attention span, if users do not get a response fast, The odds are that they won't come back. Inboxr doesn't only give instant Answers but will follow up with users to ensure they return. { Worlds first Multi Social Network Chat Bot ==) There Are a few chat bots out there that offer bits and pieces of what INBOXR does, but not one which functions on both Facebook & Twitter. This Was constructed for the client. Click mass message present engaged fans, beyond inboxes, users that have Commented on your posts, drip feed material, send upsells, you name it, We do it. Construct Your Email & Mobile Number List Instantly ==) INBOXR Allows you to grab each user facebook emails without the user Having to type it simply have inboxr ask to send the fan a coupon, a Discount, related info, and as soon as the user responds'yes', INBOXR Captures the users email, adds it to your autoresponder and begins the Follow up process. Like in email marketing, drip feeding content allows you to build trust And above all increase sales with your audience have INBOXR Create strings for all new lovers to create the ultimate funnel. See those'remark below to get X' type posts? These convert extremely Well and inboxr will automatically inbox certain messages to users who Comment on particular posts. No Limitations To How Many Messages Can Be Sent ==) For Launching week members simply, we are removing all constraints of Inboxr, Making it the first chat bot to not charge you per bot, or a fan page. 1 time investment, infinite private pages, unlimited messages - it is that simple. { Follow Up With Past Leads ==) Inboxr Can distinguish from who you've messaged recently to who has not Been contacted for X number of days. This is great to create cold leads Warm again. Get instruction about how best to construct your robots, they just take you through the Whole tool a-z and possess a whole 24/7 support team to help you with any Question you may have. Automates earnings in messenger & may add 4-6 amounts a month to your Business instantly. Inboxr enables you to have your lover pages become Money making machines by engaging with your own fans, building confidence and Sending them to a site, offer, or support immediately. Make More Cash ==) It Lets you make more money by getting on average 80% open rates & 30% click-through rate. INBOXR to message, engage and follow up with your fans Won't only Increase traffic but trust and sales. { Analytic Campaign Manager ==) Track Your outcomes, your opt inches, which robots are working the best when people Shed to know precisely how well your bot is working for the objective. Boost Travels Of Users Immediately ==) Inboxr Lets you send'if this that' style messages, following up on Past buys, giving recommended products/services & allow you to Funnel users to sales pages automatically. Earn More Cash ==) It Lets you make more money by having on average 80% open prices & 30% click through rate. All these are stats of FB messenger, therefore allowing INBOXR to message, engage and follow up with your fans Won't only Increase traffic but sales and trust. INBOXR OTO/Upsell OTO/Upsell 1 ==) DFY Template Suite (Just $37) Use the specific Same Messages that Luke was using to build his Messenger List + Bank more cash & more clients. OTO/Upsell Two ==) VIP Coaching (Only $27) Understand how Luke is earning 5 figures a month with Inboxr. You will get step-by-step training inside. OTO/Upsell 3 ==) Whitelabel/Reseller (Just $197) Have 20 Inboxr accounts branded with your logo that you lease, give or sell to your customers INBOXR Review "Conclusion" Our Inboxr review procedure showed that the chatbot works extremely well. A lot Of people like the notion of having a tool which automates their messaging. It saves a lot of time and effort, and it brings in front Rewarding results and advantages no matter what happens. Plus, fans will Like you a lot more, not to mention that each client is going to obtain the Desired response quickly and effortless. It makes a lot of sense to use such an Approach, and the outcome can be super impressive all of the time. The upside is that Inboxr automates stuff so that you won't have to worry that much. The customization Procedure is fast and purposeful, and you're Always in control too. You can also Choose the broadcast and the Message that you need to ship, you can even observe the available rates and earnings too. Check Some Fantastic Reasons to Get INBOXR Today.... Immediately send an automatic message to anyone who participates with your own ad. Automatically get them on an autoresponder so you can message them Over and over again, without needing to spend more money on ads. Contact anyone who's engaged with your FB articles and ads - as often as you want. Conclusion "Final Verdict" ::- Overall, Inboxr is a great tool. Our Inboxr review clearly demonstrates that they put a Lot of effort to creating and customizing this instrument. It's very dependable And specialist, and that is what you have to have in the long run. Tool is well worth the effort. The best part, you're getting this instrument at an amazing discount rate with 14 days money-back guarantee. So what the heck you're waiting for? And believe the difference.

0 notes

shapesclothing · 6 years

Text

INBOXR Review With My Special INBOXR Bonus

INBOXR Inspection With My Special INBOXR Bonus

youtube

INBOXR discount Revolutionary Software Mass Automates Engagements On Facebook & Twitter With Massive Response! Hurry, Limited Copy Available! Buy INBOXR Now For Only $39 One Off Payment (Special Launch Discount). . Take Action NOW INBOXR Special Bonus. . Purchase INBOXR From Here And Get $5835 Worth Huge Bonus Pack From ME (FREE) |} Save $2 Coupon Code: "bot2" Countless Of people are using Facebook messenger daily and the interesting Thing is that the open rate on this particular platform is nothing short of enormous, Around 85%. That Is the Reason You really need to think about Facebook messenger Marketing, as that will help you grow your business beyond any notion. And that is where INBOXR comes to help you. Let's learn more in this Inboxr review. Though FB is the Key free traffic source for thousands of marketers but still Lots of entrepreneurs especially novices are fighting on Facebook big time. Here Are a Few Reasons Why They're Failing.... Not Enough Time To Handle Fb Pages Correctly ==) Lack |} Of time to'learn' how to do things, let alone implement them Efficiently each and every day while running a full-time business. Finding It Hard To Get'fans' To Convert To Consistent Sales ==) Obtaining fans is 1 issue, but then trying to convert them into purchasing is another. Not Understanding What's Working Right Today Happens What's Becoming Obsolete ==) The Online Marketing world changes so fast and if You Aren't ahead of The game, you are supporting it. How does one understand What's working right now & more importantly will continue to work. Info Overload ==) With So many products,'gurus', shiny objects & instruction on the next large Thing, users become overwhelmed and receive a bad taste in their mouth, Resulting in users often giving up. Possess a 3-second attention span max, so how does one get infront of Their client, get their focus & make sales right away? FB advertisements are hugely valuable, but are being seen as exactly that - an 'advertisement', like emails are now being seen as'broadcasts' - just how does one Make sure they're not wasting time and money on tools, ads and solutions That do not work? Here Is Your Option::- Imagine if you get a tool that will eliminate all the guesswork and automate Engagements through Facebook messenger & Twitter with your audience 24/7 ? Imagine having the ability to, replace the requirement of a social media manager & have your lover page know what your client is wanting, responding And engaging together for you & then converting them into sales & lifelong customers, 24 hours per day, 7 days a week. Introducing INBOXR... Yes, This is going to be a fact today with the support of this premier instrument "Inboxr". It is a brainchild of my good friend and top internet marketer Luke Maguire. Inboxr grows your Following, makes sales, builds your email lists, responds to support Queries, takes reserving & removed the demand for a societal media Manager for not only your Facebook Fan Pages but Twitter profiles. View INBOXR Review Video... (Check How Powerful This Ground-breaking Software Is) INBOXR OverviewINBOXR Enormous $6K BONUSINBOXR What Is INBOXR? This Is a multi-social system chatbot and mass engagement instrument. You may Have your fan page engaging with the target market nonstop. As a Result, you'll be able to generate more leads obviously, earn more sales Fast and the ROI is going to be nothing short of huge constantly because of that. Everything you can do with Inboxr is that you automate the Twitter and Facebook inboxes. You don't miss messages from the crowd. The Chatbot will Look after these things automatically for you and it'll follow up With each customer in no time. Perhaps the best thing about Inboxr is that you just set it and forget it. You Just have options to personalize, as soon as you do that you're all set. You Define what message you want to reply with according to the query and then You can feel free to automate the procedure as you see fit. This Is Excellent because you can not miss any leads such a way, and the Procedure Is much more convenient. The attention to detail is enormous and you will Be amazed by how good everything pays off. The fact that there's so Front some good benefits as you cooperate. Instrument like Inboxr, since you're always in control and you can accommodate it To your audience. See INBOXR DEMO INBOXR Demo Of First Bot - YouTube Some Powerfull Features Of Inboxr Automate Your Fan Page Engagements In Seconds ==) Set your bot up once and allow INBOXR perform the job for you by engaging with your fans with the Proper messages. |} { 100% Set & Forget Inboxr Is Cloud-based, only log in, place your content up, select your fan Develop busy leads engaging with your Pages and sites. { To drip feed material to your fans within a time period no matter when They sign up? No problem, let INBOXR do the bill for you. Have a very short attention span, if users do not get a reply quick, The chances are they won't come back. Inboxr doesn't only give instant Responses but will follow up with customers to make sure they return. { Worlds first Multi Social Network Chat Bot ==) There Are a few chat bots out there that offer bits and pieces of what INBOXR does, but not one that works on either Facebook & Twitter. This Was built for the customer. Click mass message current engaged enthusiasts, beyond inboxes, users who have Commented on your posts, drip feed content, send upsells, you name it, We take action. Build Your Email & Mobile Number List Instantly ==) INBOXR Allows you to catch each user facebook mails without the user Having to type it simply have inboxr request to send the enthusiast a coupon, a Discount, related info, and when the user responds'yes', INBOXR Captures the customers email, adds it into your autoresponder and starts the Follow up process. Enjoy in email marketing, drip feeding content lets you build trust And most importantly increase earnings with your viewers have INBOXR Create sequences for all new lovers to create the ultimate funnel. See those'comment below to find X' type posts? These convert extremely Well and inboxr will mechanically inbox specific messages to users who Comment on particular posts. Launch week members simply, we're removing all limitations of Inboxr, Making it the first chat bot to not charge you per bot, or a fan page. 1 time investment, infinite personal pages, unlimited messages - it is that simple. { Follow Up With Past Leads ==) Inboxr Can differentiate from that you've messaged recently to who has not Been contacted for X number of days. This really is great to create cold leads Warm again. Coaching Video Series ==) You'll Get instruction on how best to construct your robots, they take you through the Whole tool a-z and have a whole 24/7 support team to assist you with any Question you might have. Automates Revenue In Messenger ==) Inboxr Automates earnings in messenger & can add 4-6 amounts a month to your Company instantly. Inboxr enables You to Have your lover pages become Money making machines by engaging with your own fans, building confidence and Sending them into a site, offer, or support instantly. Make More Cash ==) It Allows you to earn more money by having on average 80% open prices & 30% click-through pace. These are stats of FB messenger, therefore allowing INBOXR to message, participate and follow up with your fans Won't only Increase traffic but trust and sales. { Analytic Campaign Manager ==) Track Your own outcomes, your opt inches, which bots are working the best when people Shed to know exactly how well your bot is working for your goal. Boost Travels Of Users Immediately ==) Inboxr Lets you send'if this that' style messages, then following up on Past purchases, giving advocated products/services & make it possible for you to Funnel users to sales pages automatically. Make More Cash ==) It Lets you earn more money by having on average 80% open prices & 30% click through rate. INBOXR to message, engage and follow up with your fans will not only Increase traffic but sales and trust. INBOXR OTO/Upsell OTO/Upsell 1 ==) DFY Template Suite (Only $37) Use the Exact Same Messages which Luke was using to build his Messenger List + Bank more money & more clients. OTO/Upsell 2 ==) VIP Coaching (Just $27) Learn how Luke is earning 5 figures a month using Inboxr. You'll acquire step-by-step training indoors. Have 20 Inboxr accounts branded with your logo for you to lease, give or sell to your customers INBOXR Review "Conclusion" Our Inboxr review procedure revealed the chatbot works really well. A lot Of people like the notion of having a tool that simplifies their messaging. It saves a Good Deal of effort and time, and it brings in front Rewarding results and advantages regardless of what happens. Plus, fans will Like you a good deal more, not to mention that each client will receive the Desired response fast and easy. It makes a Whole Lot of sense to use such an Strategy, and the outcome may be super impressive all of the time. The upside is that Inboxr automates stuff so you won't have to worry that much. The customization process is fast and purposeful, and you are Always in control too. You can also select the air and the Message which you want to ship, you can even see the open rates and sales too. Check Some Fantastic Reasons for INBOXR Today.... Instantly send an automated message to anybody who engages with your ad. Automatically get them on an autoresponder so you can message them Over and over again, without having to invest more money on ads. Contact anyone who has ever engaged with your FB posts and ads - as often as you want. Conclusion "Final Verdict" ::- Overall, Inboxr is a great tool. Our Inboxr review clearly demonstrates that they put a Lot of work to customizing and creating this instrument. It's very dependable And professional, and that is what you need in the long run. Instrument is well worth the effort. The best part, you're getting this tool for an amazing discount rate with 14 days money back guarantee. So what the hell you are waiting for? Only grab your copy of Inboxr right now from this review with my bonuses And believe the difference.

0 notes

perfectlyplum · 6 years

Text

INBOXR Review With My Particular INBOXR Bonus

INBOXR Inspection With My Particular INBOXR Bonus

youtube

INBOXR discount Revolutionary Software Mass Automates Engagements About Facebook & Twitter With Discover The World's First & Only Multi-Social Network Chat Bot & Mass Engagement Tool That Makes Your Personality Pages Engaging With Your Target Market 24/7, Building Relationships & Most Notably Earning You Sales... Huge Reaction! Buy INBOXR Now For Just $39 One Off Fee (Special Launch Discount). . Save $2 Coupon Code: "bot2" Take Action NOW INBOXR Special Bonus. . Buy INBOXR From Here And Get $5835 Worth Huge Bonus Pack From ME (FREE) |} Countless Of people are using Facebook messenger every day and the interesting Thing is that the available rate on this particular platform is nothing short of enormous, Around 85%. Which is why you really need to think about Facebook messenger Marketing, as that will help you grow your business beyond any belief. And that is where INBOXR comes to assist you. Let us find out more in this Inboxr review. Though FB is the Key free traffic resource for thousands of entrepreneurs but still Lots of entrepreneurs especially novices are fighting on Facebook big time. Here Are Some Reasons Why They Are Failing.... Not Enough Time To Manage Fb Pages Correctly ==) Lack |} Of time to'learn' the way to do things, let alone execute them Effectively every single day while running a full-time small business. Finding It difficult To Get'fans' To Combine Consistent Sales ==) Getting fans is 1 issue, but trying to convert them into purchasing is another. Not Understanding What Is Working Right Now Vs What Is Becoming Obsolete ==) The Online Marketing world changes so quickly and if You Aren't ahead of The game, you're behind it. How does one know what is working right now & more importantly will continue to work. Info Overload ==) With So many products,'gurus', glistening objects & training on the upcoming large Thing, users get overwhelmed and get a bad taste in their mouth, Leading to users often giving up. Possess a 3-second attention span maximum, so how does one get infront of Their client, receive their focus & make sales straight away? Wasted Money On Fb Ads That Don't Convert ==) FB advertisements are hugely valuable, but are being viewed as exactly that - an 'advertisement', like mails are now being seen as'broadcasts' - just how does one Ensure they're not wasting time and money on tools, ads and solutions That do not work? Here Is The Option::- Imagine if you get a tool that will eliminate All of the guesswork and automate Engagements through Facebook messenger & Twitter with your audience 24/7 ? Imagine being able to, replace the requirement of a social networking manager & have your lover page understand what your customer is wanting, reacting And engaging together for you & then turning them into sales & lifelong clients, 24 hours a day, 7 days a week. Presenting INBOXR... Yes, This will be a reality today with the help of this premier tool It is a brainchild of my good friend and top Online marketer Luke Maguire. Inboxr grows your Following, makes earnings, builds your email lists, responds to encourage Questions, takes booking & removed the need for a social media Supervisor for not only your Facebook Fan Pages but Twitter profiles. Watch INBOXR Review Video... (Check How Powerful This Ground-breaking Software Is) INBOXR ReviewINBOXR Huge $6K BONUSINBOXR What Is INBOXR? This Is a multi-social network chatbot and mass engagement instrument. You will Have your fan page engaging with the target marketplace nonstop. As a End result, you will get to create more leads naturally, earn more earnings Speedy and the ROI will be nothing short of enormous all the time because of that. Everything you do with Inboxr is you automate the Twitter and Facebook inboxes. You don't miss messages in the audience. The Chatbot will Take care of those things automatically for you and it'll follow up With each customer very quickly. You Just have choices to customize, once you do so you're all set. You Define what message you need to answer with based on the query and then You can feel free to automate the process as you see fit. This Is Excellent since you can not overlook any leads this way, and the Procedure Is much more convenient. The attention to detail is enormous and you will Be amazed by how good everything pays off. The fact that there's so Little interaction required is amazing, and it really helps bring in Front some decent benefits as you cooperate. Tool like Inboxr, since you're always in control and you will accommodate it To your own audience. See INBOXR DEMO INBOXR Demo Of First Bot - YouTube A Few Powerfull Features Of Inboxr Automate Your Personality Page Engagements In Seconds ==) Set your bot up once and allow INBOXR perform the job for you by engaging with your supporters with the RIGHT messages. |} { 100% Set & Forget Inboxr Is Cloud-based, simply log in, set your content up, select your lover Webpage & go to sleep. Develop active leads engaging together with your Pages and sites. { To drip feed content to your lovers over a time period no matter when They sign up? No problem, let INBOXR do the posting for you. Have an extremely short attention span, if users do not get a response fast, The chances are that they won't come back. Inboxr does not only give instant Answers but will follow up with customers to make sure they return. { Worlds first Multi Social Network Chat Bot ==) There Are a couple of chat bots out there that offer bits and pieces of everything INBOXR does, but not one which works on both Facebook & Twitter. This Was built for the client. Click mass message current engaged fans, beyond inboxes, users that have Commented on your articles, drip feed content, send upsells, you name it, We take action. Build Your Email & Mobile Number List Immediately ==) INBOXR Allows you to grab each user facebook mails without the user even Having to type it simply have inboxr ask to send the fan a coupon, a Grabs the customers email, adds it to your autoresponder and starts the Follow up process. Enjoy in email advertising, drip feeding content allows you to build trust And most importantly increase sales with your audience have INBOXR Create sequences for all new lovers to create the ultimate funnel. Inbox Users Who Simply Comment On a Article ==) Ever See those'remark below to get X' type posts? These convert extremely Well and inboxr will mechanically inbox certain messages to users who Comment on particular posts. No Limitations To How Many Messages Can Be Sent ==) For Launching week members only, we are removing all constraints of Inboxr, Making it the first chat bot to not bill you a bot, or a fan page. 1 time investment, infinite personal pages, unlimited messages - it is that simple. { Follow Up With Past Leads ==) Inboxr Can distinguish from who you've messaged recently to who has not Been contacted for X amount of days. This is great to make cold leads Warm again. Coaching Video Series ==) You will Get instruction about the best way best to construct your robots, they just take you through the Whole tool a-z and have a full 24/7 support team that will help you with any Question you may have. Automates Sales In Messenger ==) Inboxr Automates sales in messenger & may add 4-6 amounts a month to your Company instantly. Inboxr enables you to have your lover pages become Money making machines engaging with your own fans, building confidence and Sending them into a website, offer, or service immediately. Make More Money ==) It Allows you to earn more money by having on average 80% open rates & 30% click-through rate. INBOXR to message, participate and follow up with your supporters Won't only Increase traffic but trust and sales. { Analytic Campaign Manager ==) Track Your outcomes, your opt ins, which robots are working the best when people Shed to know precisely how well your bot is working for the objective. Increase Conversions Of Users Immediately ==) Inboxr Lets you send'if this that' style messages, then following up on Past buys, giving advocated products/services & allow you to Funnel users to sales pages automatically. Earn More Money ==) It Lets you make more money by having on average 80% open prices & 30% click through rate. INBOXR to message, participate and follow up with your fans will not only Increase traffic but trust and sales. INBOXR OTO/Upsell OTO/Upsell 1 ==) DFY Template Suite (Only $37) Use the Exact Same Messages which Luke was using to construct his Messenger List + Bank more cash & more clients. OTO/Upsell 2 ==) VIP Training (Just $27) Learn how Luke is making 5 figures a month with Inboxr. You will acquire step-by-step training inside. Have 20 Inboxr accounts branded with your logo that you lease, give or sell to your customers INBOXR Review "Conclusion" Our Inboxr review procedure showed the chatbot works really well. A lot Of people enjoy the notion of having a tool which automates their messaging. It saves a Good Deal of time and effort, and it brings in front Rewarding benefits and advantages no matter what happens. Plus, fans will Like you a lot more, not to mention that every client is going to obtain the Desired response quickly and effortless. It makes a lot of sense to utilize such an Strategy, and the result may be super impressive all of the time. The upside is that Inboxr automates things so you won't have to worry that much. The customization Procedure is fast and meaningful, and you're Always in control too. You can also Choose the broadcast and the Message which you want to ship, you can also observe the open rates and earnings too. Check Some Fantastic Reasons for INBOXR Now.... Instantly send an automated message to anybody who participates with your own ad. Over and over again, without needing to spend more money on advertisements. Contact anyone who has ever engaged with your FB articles and ads - as often as you want. Conclusion "Final Verdict" ::- Overall, Inboxr is a superb tool. Our Inboxr review clearly demonstrates that they put a Lot of work into creating and customizing this instrument. It is very reliable And specialist, and that is what you have to have in the long run. Tool is well worth the effort. The best part, you're getting this tool for an Wonderful discount rate with 14 days money-back guarantee. So what the heck you are waiting for? And believe the difference.

0 notes

freakysensation · 6 years

Text

INBOXR Review With My Special INBOXR Bonus

INBOXR Inspection With My Special INBOXR Bonus

youtube

INBOXR upsells Revolutionary Software Mass Automates Engagements About Facebook & Twitter With Ready To Buy Leads & Convert Them TO Sales In Under 60 Seconds.... Discover The World's First & Only Multi-Social Network Chat Bot & Mass Engagement Tool That Makes Your Personality Pages Engaging With Your Target Market 24/7, Building Relationships & Most Notably Earning You Earnings... Huge Reaction! Purchase INBOXR Now For Only $39 One Off Fee (Special Launch Discount). . Save $2 Coupon Code: "bot2" Take Action NOW INBOXR Special Bonus. . Purchase INBOXR From Here And Get $5835 Worth Massive Bonus Package From ME (FREE) |} Save $2 Coupon Code: "bot2" Countless Of people are using Facebook messenger every day and the interesting Thing is that the available speed on this platform is nothing short of enormous, Around 85%. That is why you really need to think about Facebook messenger Marketing, as that can allow you to grow your company beyond any belief. And this is where INBOXR comes to help you. Let us learn more in this Inboxr review. Though FB is the Key free traffic source for thousands of marketers but nevertheless A great deal of entrepreneurs especially novices are fighting on Facebook large time. Here Are a Few Reasons Why They're Failing.... Not Enough Time To Handle Fb Pages Correctly ==) Lack |} Of time to'know' the way to do things, let alone implement them Effectively each and every day while running a full-time business. Finding It Hard To Get'lovers' To Convert To Continuous Revenue ==) Getting fans is one problem, but trying to convert them into purchasing is another. Not Understanding What Is Working Right Today Happens What Is Becoming Obsolete ==) The Online Marketing world changes so quickly and if you are not ahead of The game, you're supporting it. How does one understand What's working right now & more significantly will continue to do the job. Info Overload ==) With So many goods,'gurus', shiny objects & training on the upcoming large Thing, users become overwhelmed and receive a bad taste in their mouth, Leading to users frequently giving up. Have a 3-second attention span max, so how does one get infront of Their client, get their attention & make sales straight away? FB ads are hugely valuable, but are being viewed as exactly that - an 'ad', like emails are now being viewed as'broadcasts' - how can you Ensure they are not wasting money and time on tools, ads and services That don't work? Here Is The Solution::- Imagine if you get a tool that will eliminate all the guesswork and automate Engagements through Facebook Twitter & messenger with your audience 24/7 ? Imagine having the ability to, replace the requirement of a social media manager & have your lover page know what your client is wanting, responding And engaging together for you & then converting them into sales & lifelong clients, 24 hours per day, 7 days per week. Presenting INBOXR... Yes, This is going to be a fact now with the help of the premier instrument It's a brainchild of my great friend and top Online marketer Luke Maguire. Inboxr develops your Queries, takes reserving & removed the demand for a societal media Supervisor for not just your Facebook Fan Pages but Twitter profiles. Watch INBOXR Review Video... (Assess How Powerful This Ground-breaking Software Can Be ) INBOXR OverviewINBOXR Enormous $6K BONUSINBOXR What Is INBOXR? This Is a multi-social network chatbot and mass engagement tool. You may Have your fan page engaging with the target market nonstop. As a End result, you will get to create more leads obviously, earn more earnings Speedy and the ROI will be nothing short of enormous all the time because of this. Everything you do with Inboxr is that you automate the Twitter and Facebook inboxes. You don't miss messages in the crowd. The Chatbot will Take care of those things automatically for you and it will follow up With each client very quickly. You Just have options to personalize, as soon as you do that you are all set. You Set what message you want to answer with according to the query and then You can feel free to automate the process because you see fit. This is great because you can not overlook any leads such a way, and also the process Is much more convenient. The attention to detail is huge and you will Be amazed by how great everything goes away. The fact that there's so Little interaction required is amazing, and it really helps bring in Front some good benefits as you go along. Nothing is impossible with a Instrument like Inboxr, because you are always in control and you will accommodate it To your own audience. See INBOXR DEMO INBOXR Demo Of First Bot - YouTube Some Powerfull Features Of Inboxr Automate Your Personality Page Engagements In Seconds ==) Set your bot up once and let INBOXR perform the job for you by engaging with your fans with the Proper messages. |} { 100% Set & Forget Inboxr Is Cloud-based, only log in, place your content up, select your lover Webpage & go to sleep. Wake up with active leads engaging with your Pages and websites. { To drip feed material to your fans within a period of time no matter when They register? No problem, let INBOXR do the bill for you. Never worry about missing leads again ==) People Have a very short attention span, if users don't get a reply fast, The odds are they won't return. Inboxr doesn't only give instant Answers but will follow up with users to ensure they return. { Worlds first Multi Social Network Chat Bot ==) There Are a couple of chat bots out there that offer bits and pieces of what INBOXR does, but not one that works on both Facebook & Twitter. This Was constructed for the client. Click mass message present engaged enthusiasts, past inboxes, users who have Commented on your posts, trickle feed material, send upsells, you name it, We do it. Construct Your Email & Mobile Number List Instantly ==) INBOXR Lets you grab each user facebook emails without the user Having to type it simply have inboxr request to send the fan a voucher, a Grabs the customers email, adds it into your autoresponder and begins the Follow up process. Drip Feed Content To Users ==) Only Enjoy in email marketing, trickle feeding content allows you to build confidence And most importantly increase earnings with your audience have INBOXR Create strings for all new lovers to create the ultimate funnel. Inbox Users Who Only Comment On a Article ==) Ever See those'remark below to find X' type articles? These convert extremely Well and inboxr will mechanically inbox specific messages to users who Comment on particular posts. Launching week members simply, we are removing all constraints of Inboxr, Which makes it the first chat bot to never charge you per bot, or a fan page. 1 time investment, unlimited personal pages, unlimited messages - it is that simple. { Follow Up With Past Leads ==) Inboxr Can distinguish from that you've messaged lately to who hasn't Been contacted for X amount of days. This really is great to make cold leads Warm again. Get instruction about the best way best to construct your bots, they just take you through the Whole tool a-z and possess a whole 24/7 service team that will assist you with any Question you might have. Automates sales in messenger & may add 4-6 amounts a month to your Business instantly. Inboxr enables You to Have your fan pages become Money making machines by engaging with your fans, building trust and Sending them into a site, offer, or service instantly. Make More Cash ==) It Allows you to make more money by getting on average 80% open rates & 30% click-through pace. INBOXR to message, participate and follow up with your supporters will not only Increase traffic but trust and sales. { Analytic Campaign Manager ==) Track Your own results, your opt ins, which robots are functioning the best when people Shed to know precisely how well your bot is working for your objective. Increase Conversions Of Users Immediately ==) Inboxr Allows you to send'if this then that' style messages, then following up on Past buys, giving recommended products/services & make it possible for you to Funnel users to revenue pages automatically. Earn More Money ==) It Allows you to earn more money by getting on average 80% open prices & 30 percent click through rate. These are stats of FB messenger, so allowing INBOXR to message, participate and follow up with your fans Won't only Increase traffic but trust and sales. INBOXR OTO/Upsell Use the Exact Same Messages that Luke was using to construct his Messenger List + Bank more money & more clients. OTO/Upsell 2 ==) VIP Training (Just $27) Understand how Luke is earning 5 figures a month using Inboxr. You will get step-by-step training inside. OTO/Upsell 3 ==) Whitelabel/Reseller (Only $197) Have 20 Inboxr accounts branded with your logo that you lease, sell or give to your clients INBOXR Review "Conclusion" Our Inboxr review procedure revealed that the chatbot works really well. A lot Of people like the idea of having a tool which automates their messaging. It saves a lot of effort and time, and it brings in front Rewarding benefits and benefits regardless of what happens. Plus, fans will Like you a good deal more, and of course that each customer is going to receive the Desired answer fast and effortless. It makes a lot of sense to utilize such an Strategy, and the outcome may be super impressive all the time. The upside is that Inboxr automates things so you won't Need to Worry that much. The customization Procedure is fast and purposeful, and you are Always in control too. You can also Choose the air and the Message which you need to send, you may even observe the available rates and earnings too. Assess Some Fantastic Reasons for INBOXR Today.... Instantly send an automated message to anyone who engages with your ad. Automatically get them on an autoresponder so you can message them Over and over again, without needing to invest more money on advertisements. Contact anyone who has engaged with your FB articles and advertisements - as frequently as you desire. Conclusion "Final Verdict" ::- Overall, Inboxr is a superb tool. Our Inboxr review clearly demonstrates that they put a Lot of work into customizing and creating this tool. It's very reliable And specialist, and that is what you need in the end. So yes, this Instrument is well worth the effort. The best part, you are getting this tool for an amazing discount rate with 14 days money back guarantee. So what the heck you are waiting for? Only grab your copy of Inboxr right now from this review with my bonuses And feel the difference.

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indigomagazines-blog · 7 years

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Indigo Magazines

http://indigomagazines.com/2017/08/29/powering-content-building-a-nonstop-content-marketing-machine-epub/

Powering Content: Building a Nonstop Content Marketing Machine (EPUB)

Books and EBooks

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Download Powering Content: Building a Nonstop Content Marketing Machine (EPUB)

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likefusion · 7 years

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The Challenges Facing Tomorrow's Marketer: 3 Biggest Themes From Intelligent Content Conference: What a brain-tingling few days of sessions and hallway chats we had at last week's Intelligent Content Conference, my sixth ICC in a row. More than 400 content professionals from 20 countries gathered for three days of nonstop conversation about the future that's upon us. If I touched on every theme that emerged from this year's ICC, you'd never make it to the end of this post. For now, I'll zoom out to identify three main challenges that emerged – things that you, tomorrow's marketer, need to do to take your career and this profession to the next level: Step up your partnerships with geeky colleagues. Create possibilities with content technology. Make content that makes a difference. Want to take on these challenges? Here's a peek into what it takes. As always, thank you to all attendees and sponsors for joining us, and thanks to my colleagues on the CMI editorial team – my extra eyes and ears – for their input on this article. Step up your partnerships with geeky colleagues A lot goes into creating content that combines the wonders of technology with human capability in a way that powerfully supports an organization's goals – in short, intelligent content. While we marketers must help lead the way, we can't do it alone. We need to prepare ourselves to work with at least three types of colleagues who don't exist yet in many companies: content strategists, content engineers, and data scientists. Create content that combines technology's wonders with human capability, says @MarciaRJohnston. #intelcontentClick To Tweet Here's a quick take on each role: Content strategist – a person who advises organizations on all aspects of treating content as an asset, including “planning for the creation, delivery, and governance of useful, usable content,” according to Kristina Halvorson's well-known definition Content engineer – a person who sets up an organization's content-delivery systems Data scientist – a “business analyst on steroids” who “wrangles data sources into something that can be used for business intelligence,” as ICC speaker and content strategist Buddy Scalera puts it HANDPICKED RELATED CONTENT: 10 Content Marketing Roles for the Next 10 Years ‪‪Create possibilities with content technology While the future of content technology is sometimes described as a clash of people vs. machines, with artificial intelligence poised to eliminate our jobs, ICC speakers emphasized the opportunity to build a future of people plus machines. Several speakers, in fact, drove home the point that we're the ones – marketers and business strategists, not the IT folks – who need to lead the way in our organizations. Yes, I'm talking to you. You who don't feel ready to lead the way. This challenge is not about being ready. It's about jumping in before you feel ready, taking on questions, creating things, and learning as you go. It's about creating the future. Ready or not, we are all competing in an algorithm economy – or “algo economy,” as ICC speaker Chuck Parker referred to it. The algo economy includes fascinating, inspiring things happening with intelligent content in forward-thinking companies where marketers, content strategists, content engineers, and data scientists work together to produce results. Here's a sampling of what we heard at the conference: IBM's Pavan Arora updated us on how the artificial-intelligence agent Watson is revolutionizing the analysis and delivery of content in more and more industries. The Washington Post's Sam Han shared insights into how the newspaper's artificial-intelligence agent, Heliograf, automates aspects of storytelling in the realm of journalism, creating accurate, compelling, and timely content at a volume that would be impossible with a human-only staff. (Read more about this below.) LinkedIn's Katrina Neal urged us to explore our content-related data, to base our decisions on evidence, and to become our own “head of experimentation.” Explore your content-related data to base your decisions on evidence, says @katrina_neal. #intelcontentClick To Tweet Wil Reynolds of Seer urged marketers to take advantage of Google's big-data-driven autocomplete dropdowns to quickly discover the most common questions related to the topics your organization is – or should be – addressing. Paul Roetzer, the creator of the Marketing Artificial Intelligence Institute (who had everybody tweeting “AI is the engine, content is the fuel”), helped us appreciate that machines can discover big stories hidden in data. Artificial Intelligence is the engine, content is the fuel, says @paulroetzer. #intelcontentClick To Tweet IBM's Andrea Ames reminded us that content automation is in its early stages and that now is a good time for marketers to “get in.” Joe Pairman, Val Swisher, Noz Urbina, James Mathewson, Cathy McKnight, and others created a chorus of “No more content blobs!” The need for structured content strategically tagged with appropriate metadata came through in talk after talk. Ryan Bell gave example after example of virtual reality as a tool for creating powerful story experiences. “Make your mark. We're entering a renaissance of storytelling. VR needs you.” Here's one example from the many we heard about. The Washington Post has been creating some mind-blowing possibilities for the use of technology in scaling up its news reporting without sacrificing excellence. Its teams have developed an “intelligent, automated storytelling agent,” which they affectionately refer to as Heliograf, a name that combines “heliograph” (a message-sending device) and “graf” (“paragraph” in journalism lingo). The @washingtonpost is creating mind-blowing possibilities for use of tech in reporting, says @MarciaRJohnston.Click To Tweet Editors in the Post's newsroom have worked closely with data scientist Sam Han to test and monitor the newspaper's automated content processes and outputs. Staff journalists take pains to make sure that machine-generated content meets editorial standards for accuracy and readability. As the Post has experimented with algorithms that enable timely, personalized news updates at an unprecedented scale, many behind-the-scenes lessons have been learned. Trust in automated content has been hard won among the journalists. Sam and his team started small and worked up to computer-aided coverage of such massive events as the Olympics and the United States presidential election. You may be thinking, “That's all well and good for The Washington Post. We don't have a Sam Han at my company.” Right. Most of us don't. Here's the thing. Many of your colleagues don't know that people like Sam exist. So what can you do? Raise awareness within your company of the potential that others don't see yet. Share what you're learning. Think creatively. Consider the kind of possibilities that your company could create by experimenting with content technology in your own powerful ways. Step up the difference your content makes In addition to getting tight with our geeky counterparts and getting creative about future uses of content technology, a third challenge came up often and with passion: Marketers must focus not on output but on outcomes. Content must have an impact – for our businesses and for the world – or it's not worth bothering with. And automation, done well, multiplies the difference our content makes. Content must have an impact, or it's not worth bothering with, says @MarciaRJohnston. #intelcontentClick To Tweet Here are a few examples of ICC speakers who touched on this theme: Chuck Parker urged content professionals to “have a big reason for doing what you're doing” and “make a big, big, big difference.” Andrea Fryrear walked attendees though how to use Agile methodology, which helps marketers prioritize the stories that have the most impact. Buddy Scalera talked about choosing content metrics that assess changes in audience behavior – real behavior, not clicks. Choose content metrics that assess changes in audience behavior — not clicks, says @BuddyScalera. #intelcontentClick To Tweet Carlos Abler described a mobile app – Aponjon (“the dear one”) – that millions of Bangladeshi mothers are using that is helping reduce maternal and infant morbidity. Katrina Neal mentioned the coupling of content and philanthropy, citing, for example, DonorsChoose.org. Robert Rose, Theresa Regli, Ryan Bell, Chuck Parker, and others reminded us that however much value machines may add to our content, our audiences still need all the human wisdom, emotion, and empathy we can muster. How can content make a difference for businesses? What are some ways that content can make a difference for your business? This slide from Carlos Abler's talk shows many types of value content can add: Click to enlarge How can content make a difference for the world? As for ways that our technology-amplified content can make a difference in the world, a number of ICC speakers gave examples. Some came from Ryan Bell's talk. Ryan showed us how virtual-reality technology puts people in others' shoes, creating a potential for much greater impact than other modes of storytelling. This slide shows members of the United Nations wearing VR headsets, vicariously experiencing what life is like for kids in Syria. As much as automation and data are transforming our work as content professionals, we can't let tools and numbers distract us from what makes our content worth scaling up in the first place. In what may have been the most retweeted quotation of the conference, Robert Rose made the point this way: “Don't get so wrapped up in the data that you forget the story.” Don't get so wrapped up in the data that you forget the story, says @Robert_Rose. #intelcontentClick To Tweet So when people ask what you do, don't say, “I make content.” As ICC made clear over and over, what you make – what we all need to make in bigger and bigger ways with the help of technology – is a difference. HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing What can marketers do right now? If you feel daunted by all this talk of intelligent content, you're not alone. It's a lot to take in. And this article merely scratches the surface. You might wonder where to start. How can we non-experts get ready to put machines to work for our organizations so that our content can make a difference? In wrapping up his talk, Paul Roetzer suggested the following three types of action: Evaluate repetitive, manual marketing tasks that could be intelligently automated. Assess opportunities to get more out of your data. For example, consider how data might enable your organization to discover insights, predict outcomes, devise strategies, personalize content, and tell stories at scale. Consider the artificial-intelligent capabilities of your marketing technology, and explore the potential of emerging AI solutions. Ready? Of course not. Still, get set. Go! Conclusion A note left behind on a table after Chuck Parker's talk sums up ICC as well as anything could: “If you're going to be replaced by a bot, at least be aware of it. Make yourself irreplaceable. Stay current. Be a visionary.” Tomorrow's trends-in-the-making are calling you to action. How are your teams preparing to take advantage of the algo economy? How are you thinking about innovating with content technology in your industry? What “big, big, big” differences are you committed to making with your content? Please tell us in a comment. Help us all create the future together. See you at ICC next year! Have you noticed that our Thursday posts focus on topics related to content strategy and intelligent content? Those are the topics dearest to my heart, the ones I focus on here at CMI. To get our latest updates specifically on these topics, subscribe to our weekly Content Strategy for Marketers e-newsletter. I especially appreciate CMI Chief Content Adviser Robert Rose's stories and insights in this newsletter every Saturday. From what other subscribers tell me, I bet that you will, too. Cover image by Joseph Kalinowski/Content Marketing Institute The post The Challenges Facing Tomorrow's Marketer: 3 Biggest Themes From Intelligent Content Conference appeared first on Content Marketing Institute. http://bit.ly/2oGv0tV

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hotspreadpage · 7 years

Text

The Challenges Facing Tomorrow’s Marketer: 3 Biggest Themes From Intelligent Content Conference

What a brain-tingling few days of sessions and hallway chats we had at last week’s Intelligent Content Conference, my sixth ICC in a row. More than 400 content professionals from 20 countries gathered for three days of nonstop conversation about the future that’s upon us.

If I touched on every theme that emerged from this year’s ICC, you’d never make it to the end of this post. For now, I’ll zoom out to identify three main challenges that emerged – things that you, tomorrow’s marketer, need to do to take your career and this profession to the next level:

Step up your partnerships with geeky colleagues.

Create possibilities with content technology.

Make content that makes a difference.

Want to take on these challenges? Here’s a peek into what it takes.

As always, thank you to all attendees and sponsors for joining us, and thanks to my colleagues on the CMI editorial team – my extra eyes and ears – for their input on this article.

Step up your partnerships with geeky colleagues

A lot goes into creating content that combines the wonders of technology with human capability in a way that powerfully supports an organization’s goals – in short, intelligent content. While we marketers must help lead the way, we can’t do it alone. We need to prepare ourselves to work with at least three types of colleagues who don’t exist yet in many companies: content strategists, content engineers, and data scientists.

Create content that combines technology’s wonders with human capability, says @MarciaRJohnston. #intelcontent Click To Tweet

Here’s a quick take on each role:

Content strategist – a person who advises organizations on all aspects of treating content as an asset, including “planning for the creation, delivery, and governance of useful, usable content,” according to Kristina Halvorson’s well-known definition

Content engineer – a person who sets up an organization’s content-delivery systems

Data scientist – a “business analyst on steroids” who “wrangles data sources into something that can be used for business intelligence,” as ICC speaker and content strategist Buddy Scalera puts it

HANDPICKED RELATED CONTENT: 10 Content Marketing Roles for the Next 10 Years

‪‪Create possibilities with content technology

While the future of content technology is sometimes described as a clash of people vs. machines, with artificial intelligence poised to eliminate our jobs, ICC speakers emphasized the opportunity to build a future of people plus machines. Several speakers, in fact, drove home the point that we’re the ones – marketers and business strategists, not the IT folks – who need to lead the way in our organizations.

Yes, I’m talking to you. You who don’t feel ready to lead the way. This challenge is not about being ready. It’s about jumping in before you feel ready, taking on questions, creating things, and learning as you go.

It’s about creating the future.

Ready or not, we are all competing in an algorithm economy – or “algo economy,” as ICC speaker Chuck Parker referred to it. The algo economy includes fascinating, inspiring things happening with intelligent content in forward-thinking companies where marketers, content strategists, content engineers, and data scientists work together to produce results.

Here’s a sampling of what we heard at the conference:

IBM’s Pavan Arora updated us on how the artificial-intelligence agent Watson is revolutionizing the analysis and delivery of content in more and more industries.

The Washington Post’s Sam Han shared insights into how the newspaper’s artificial-intelligence agent, Heliograf, automates aspects of storytelling in the realm of journalism, creating accurate, compelling, and timely content at a volume that would be impossible with a human-only staff. (Read more about this below.)

LinkedIn’s Katrina Neal urged us to explore our content-related data, to base our decisions on evidence, and to become our own “head of experimentation.”

Explore your content-related data to base your decisions on evidence, says @katrina_neal. #intelcontent Click To Tweet

Wil Reynolds of Seer urged marketers to take advantage of Google’s big-data-driven autocomplete dropdowns to quickly discover the most common questions related to the topics your organization is – or should be – addressing.

Paul Roetzer, the creator of the Marketing Artificial Intelligence Institute (who had everybody tweeting “AI is the engine, content is the fuel”), helped us appreciate that machines can discover big stories hidden in data.

Artificial Intelligence is the engine, content is the fuel, says @paulroetzer. #intelcontent Click To Tweet

IBM’s Andrea Ames reminded us that content automation is in its early stages and that now is a good time for marketers to “get in.”

Joe Pairman, Val Swisher, Noz Urbina, James Mathewson, Cathy McKnight, and others created a chorus of “No more content blobs!” The need for structured content strategically tagged with appropriate metadata came through in talk after talk.

Ryan Bell gave example after example of virtual reality as a tool for creating powerful story experiences. “Make your mark. We’re entering a renaissance of storytelling. VR needs you.”

Here’s one example from the many we heard about. The Washington Post has been creating some mind-blowing possibilities for the use of technology in scaling up its news reporting without sacrificing excellence. Its teams have developed an “intelligent, automated storytelling agent,” which they affectionately refer to as Heliograf, a name that combines “heliograph” (a message-sending device) and “graf” (“paragraph” in journalism lingo).

The @washingtonpost is creating mind-blowing possibilities for use of tech in reporting, says @MarciaRJohnston. Click To Tweet

Editors in the Post’s newsroom have worked closely with data scientist Sam Han to test and monitor the newspaper’s automated content processes and outputs. Staff journalists take pains to make sure that machine-generated content meets editorial standards for accuracy and readability.

As the Post has experimented with algorithms that enable timely, personalized news updates at an unprecedented scale, many behind-the-scenes lessons have been learned. Trust in automated content has been hard won among the journalists. Sam and his team started small and worked up to computer-aided coverage of such massive events as the Olympics and the United States presidential election.

You may be thinking, “That’s all well and good for The Washington Post. We don’t have a Sam Han at my company.” Right. Most of us don’t. Here’s the thing. Many of your colleagues don’t know that people like Sam exist.

So what can you do? Raise awareness within your company of the potential that others don’t see yet. Share what you’re learning. Think creatively. Consider the kind of possibilities that your company could create by experimenting with content technology in your own powerful ways.

Step up the difference your content makes

In addition to getting tight with our geeky counterparts and getting creative about future uses of content technology, a third challenge came up often and with passion: Marketers must focus not on output but on outcomes.

Content must have an impact – for our businesses and for the world – or it’s not worth bothering with. And automation, done well, multiplies the difference our content makes.

Content must have an impact, or it’s not worth bothering with, says @MarciaRJohnston. #intelcontent Click To Tweet

Here are a few examples of ICC speakers who touched on this theme:

Chuck Parker urged content professionals to “have a big reason for doing what you’re doing” and “make a big, big, big difference.”

Andrea Fryrear walked attendees though how to use Agile methodology, which helps marketers prioritize the stories that have the most impact.

Buddy Scalera talked about choosing content metrics that assess changes in audience behavior – real behavior, not clicks.

Choose content metrics that assess changes in audience behavior — not clicks, says @BuddyScalera. #intelcontent Click To Tweet

Carlos Abler described a mobile app – Aponjon (“the dear one”) – that millions of Bangladeshi mothers are using that is helping reduce maternal and infant morbidity.

Katrina Neal mentioned the coupling of content and philanthropy, citing, for example, DonorsChoose.org.

Robert Rose, Theresa Regli, Ryan Bell, Chuck Parker, and others reminded us that however much value machines may add to our content, our audiences still need all the human wisdom, emotion, and empathy we can muster.

How can content make a difference for businesses?

What are some ways that content can make a difference for your business? This slide from Carlos Abler’s talk shows many types of value content can add:

Click to enlarge

How can content make a difference for the world?

As for ways that our technology-amplified content can make a difference in the world, a number of ICC speakers gave examples. Some came from Ryan Bell’s talk. Ryan showed us how virtual-reality technology puts people in others’ shoes, creating a potential for much greater impact than other modes of storytelling. This slide shows members of the United Nations wearing VR headsets, vicariously experiencing what life is like for kids in Syria.

As much as automation and data are transforming our work as content professionals, we can’t let tools and numbers distract us from what makes our content worth scaling up in the first place. In what may have been the most retweeted quotation of the conference, Robert Rose made the point this way: “Don’t get so wrapped up in the data that you forget the story.”

Don’t get so wrapped up in the data that you forget the story, says @Robert_Rose. #intelcontent Click To Tweet

So when people ask what you do, don’t say, “I make content.” As ICC made clear over and over, what you make – what we all need to make in bigger and bigger ways with the help of technology – is a difference.

HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing

What can marketers do right now?

If you feel daunted by all this talk of intelligent content, you’re not alone. It’s a lot to take in. And this article merely scratches the surface.

You might wonder where to start. How can we non-experts get ready to put machines to work for our organizations so that our content can make a difference?

In wrapping up his talk, Paul Roetzer suggested the following three types of action:

Evaluate repetitive, manual marketing tasks that could be intelligently automated.

Assess opportunities to get more out of your data. For example, consider how data might enable your organization to discover insights, predict outcomes, devise strategies, personalize content, and tell stories at scale.

Consider the artificial-intelligent capabilities of your marketing technology, and explore the potential of emerging AI solutions.

Ready? Of course not. Still, get set. Go!

Conclusion

A note left behind on a table after Chuck Parker’s talk sums up ICC as well as anything could: “If you’re going to be replaced by a bot, at least be aware of it. Make yourself irreplaceable. Stay current. Be a visionary.”

Tomorrow’s trends-in-the-making are calling you to action. How are your teams preparing to take advantage of the algo economy? How are you thinking about innovating with content technology in your industry? What “big, big, big” differences are you committed to making with your content? Please tell us in a comment. Help us all create the future together.

See you at ICC next year!

Have you noticed that our Thursday posts focus on topics related to content strategy and intelligent content? Those are the topics dearest to my heart, the ones I focus on here at CMI. To get our latest updates specifically on these topics, subscribe to our weekly Content Strategy for Marketers e-newsletter. I especially appreciate CMI Chief Content Adviser Robert Rose’s stories and insights in this newsletter every Saturday. From what other subscribers tell me, I bet that you will, too.

Cover image by Joseph Kalinowski/Content Marketing Institute

The post The Challenges Facing Tomorrow’s Marketer: 3 Biggest Themes From Intelligent Content Conference appeared first on Content Marketing Institute.

The Challenges Facing Tomorrow’s Marketer: 3 Biggest Themes From Intelligent Content Conference syndicated from http://ift.tt/2maPRjm

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humanengineers · 5 years

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Powering Content: Building a Nonstop Content Marketing Machine

By | Laura Busche | Author

Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to…

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#Content Creation #Content Management #Content Strategy #Customers #machine #Marketing #potential

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lucyariablog · 7 years