#PlayTogetherWinTogether

[giveawayplan]

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[tip-top-up]

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[autolottoscratchr]

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[baiduindia-blog]

MoboMarket Launched a Video Campaign to Against Stereotypes

Baidu’s own Android marketplace, MoboMarket, recently launched the #PlayTogetherWinTogether campaign to bring a fresh angle to the usual conversation that happens during India’s IPL season. Instead of focusing on team rivalries, MoboMarket sought to bring everyone together this IPL season, no matter the team one supports, by rejecting the stereotypes that can be a source of friction between Indians from different regions. With the theme “PlayTogetherWinTogether” in mind, MoboMarket shared three videos portraying the stories of how three different people coming from Bengal, Tamil Nadu and Punjab defy the stereotypes associated with their regions. Each video aimed to invite viewers to share their own stories of overcoming stereotypes and ultimately, to celebrate everyone’s uniqueness and achieve unity in diversity.

#PlayTogetherWinTogether went live on Facebook, Twitter and YouTube from the 24th to the 31st of May, 2016. The campaign garnered 16.8 million impressions and reached 4.9 million people across a variety of channels.[bb1]  The #PlayTogetherWinTogether campaign videos garnered over 1.1 million views. The video featuring the story of a Bengali girl was the most popular of the campaign, with 455,726 views on Facebook.

In the end, the campaign successfully managed to encourage people to rethink their views on stereotypes through active conversations online, learn from each other’s experiences, and in doing so, achieve a greater acceptance and understanding of each other’s uniqueness.

Below are some of the stories shared by Baidu fans about how they overcame stereotypes in their own way: