baiduindia-blog

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Baidu's New 'DU Caller' App to Leverage CallKit on iOS 10 for Increased User Security

DU Group, a mobile development team of Baidu, Inc. (NASDAQ: BIDU), has announced the launch of its new privacy app 'DU Caller' for the US and India markets. The app will make full use of the security features in Apple's new CallKit framework for iOS 10, and is aimed at helping users prevent identity theft through a variety of features including an incoming call identifier, a spam checker, a customizable blacklist and more.

"Phone privacy is an increasingly urgent issue, as we're now using our phones not only as our main repositories for photos and videos, but also increasingly as our de-facto payment method," said Mr. Cailin Tang, Director of International Products at Baidu's Global Business Unit. "The need to accurately identify callers and prevent identity theft before it happens is more pressing than ever. DU Caller will fully leverage Apple's new CallKit on iOS 10 to give users much more transparency and control over their phones," he said.

DU Caller includes the following features:

Automatically identify unknown numbers before you answer your phone and avoid calls from telemarketers and scammers

Easily blacklist unwanted callers

Customize your spam tolerance based on your needs

Conveniently place calls directly from within the DU Caller app

Record and playback phone calls with high quality audio (Android version only)

Download DU Caller right now for IOS and Android.

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MoboMarket will let people share their app libraries on new User Stores

MoboMarket, an international Android app marketplace from Chinese search provider Baidu, Inc. (NASDAQ: BIDU), has announced the launch of a new feature called “User Stores”, which will allow users to curate personalized app collections and share their recommended apps with friends.

“User Stores will bring a new, more personal element to the app store experience,” said Tim Yang, General Manager of Baidu India. “With smartphone consumption skyrocketing in India and worldwide, people now face an overwhelming situation where they need to decide which apps to download out of millions of choices. Curated app libraries will add a trustworthy, friendly touch to downloading apps.”

The “User Stores” feature will allow MoboMarket users to sort their favorite apps by category, and create customized virtual ‘storefronts’. They will then be able to share their curated app collections in a social feed within MoboMarket. This feature will enable users to easily explore a wide variety of apps from many different genres, and will provide more balanced exposure to new and lesser-known apps.

MoboMarket is Baidu’s international Android marketplace for audiences outside of China. With a library of over 660,000 Android apps, it is a one-stop shop for apps, games and more. MoboMarket now supports 5 Indian languages including Hindi, Marathi, Urdu, Tamil and Bengali. To learn more, visit www.mobomarket.net.

 About Baidu:

Baidu, Inc. is the leading Chinese-language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they're looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share.

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Baidu launches higher revenue yielding mobile advertising platform

Leading Chinese language internet search engine Baidu on Thursday announced the launch of its international mobile advertisement platform DU+ Plan in India, aimed at increasing revenue for mobile developers.

"The growth of mobile advertising in India is astounding. With the DU+ Plan, developers will be able to experience first-hand how they can capitalise on that growth through our ad platform," said Baidu India General Manager Tim Yang.

The new plan promises 100 per cent revenue from mobile advertising campaigns developers carry out on Biadu DU Ad platform.

"Through this initiative, Baidu aims to help app developers grow their business, and in doing so bolster the growth of mobile ecosystems in emerging markets worldwide," said a Baidu statement.

The Chinese IT major said India is a fast-growing digital advertising market, especially with smartphones predicted to grow to 651 million by 2019.

Baidu's Du Ad platform offers smart targeted advertisements to advertisers with effective monetisation solutions, also helped by its Android marketplace MoboMarket.

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MoboMarket Launched a Video Campaign to Against Stereotypes

Baidu’s own Android marketplace, MoboMarket, recently launched the #PlayTogetherWinTogether campaign to bring a fresh angle to the usual conversation that happens during India’s IPL season. Instead of focusing on team rivalries, MoboMarket sought to bring everyone together this IPL season, no matter the team one supports, by rejecting the stereotypes that can be a source of friction between Indians from different regions. With the theme “PlayTogetherWinTogether” in mind, MoboMarket shared three videos portraying the stories of how three different people coming from Bengal, Tamil Nadu and Punjab defy the stereotypes associated with their regions. Each video aimed to invite viewers to share their own stories of overcoming stereotypes and ultimately, to celebrate everyone’s uniqueness and achieve unity in diversity.

#PlayTogetherWinTogether went live on Facebook, Twitter and YouTube from the 24th to the 31st of May, 2016. The campaign garnered 16.8 million impressions and reached 4.9 million people across a variety of channels.[bb1]  The #PlayTogetherWinTogether campaign videos garnered over 1.1 million views. The video featuring the story of a Bengali girl was the most popular of the campaign, with 455,726 views on Facebook.

In the end, the campaign successfully managed to encourage people to rethink their views on stereotypes through active conversations online, learn from each other’s experiences, and in doing so, achieve a greater acceptance and understanding of each other’s uniqueness.

Below are some of the stories shared by Baidu fans about how they overcame stereotypes in their own way:

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Baidu India to Hold International University Marketing Competition

New Delhi, 16 May, 2016: Baidu’s India office today announced its participation in Baidu Inc.’s first International University Marketing Competition. The competition, which aims to empower the next generation of marketers, will be open to university students in India, China and Indonesia. The India portion of the campaign will encourage local university students to create short marketing videos for a chance to intern at Baidu’s New Delhi office, and visit the company headquarters in Beijing.

The competition was formally announced at an opening ceremony in Beijing on May 16th, 2016. “The Internet is changing the world quickly, and there’s a huge need for digital marketing talent,” said Mr. Zhang Gao, general manager of Baidu’s Educational Business Unit during the ceremony. “The International University Marketing Competition is a platform for all students to put their best foot forward and showcase their creative ideas,” he said.

To participate in the India campaign, university students will first need to create a video on Baidu’s new video app Talebox. Outstanding videos will then be shared on Baidu’s app store MoboMarket and held to a public vote to select the final winners. The India competition will be held from August 1st to September 30th, 2016.

 The Baidu India team plans to visit up to 100 universities across India during August and September to raise awareness for the campaign and engage with local students. The planned visits will cover universities in many major Indian cities, including New Delhi, Mumbai, Pune, Bangalore, Chennai, Kolkata, Kanpur, Ahmedabad and Hyderabad.

 For more information on how to take part in the competition, please follow the Baidu India Facebook page at: https://www.facebook.com/baiduindia/

 About Baidu:

Baidu, Inc. is the leading Chinese-language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they're looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share.

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Baidu’s MoboMarket launches Guessing Game for Cricket Enthusiasts

New Delhi, 4 May, 2016:  This IPL (Indian Premier League) season, Baidu’s MoboMarket will kick off its first ‘Cricket Guessing Game’ for fans to predict scores and win prizes. According to the Baidu India team, the Cricket Guessing Game is “the ultimate playground for cricket enthusiasts to get together and have fun with their friends and family”.

Available in-app on MoboMarket, the online game allows players to win points based on their guesses of IPL match outcomes. Players will earn 1,000 complementary points the first time they start the game on MoboMarket, and will then be able to use those points to support their team or guess the result of matches. In addition, players can earn more points by creating a group and inviting their friends to join.

The Cricket Guessing Game will be divided into four phases. At the end of each phase, qualified users will have a chance to win prizes, including mobile phones and mobile recharge credits. At the end of the 4th phase, all players who successfully created a group will get rewards based on the number of friends they invited and will win a guaranteed prize of up to Rs.2500 mobile recharge credits.

“IPL is such a big thing in India; we can definitely see a growing trend of cricket-related apps on MoboMarket during the ICC and IPL season,” said Tim Yang, general manager of Baidu India. ”That’s why we decided to launch this game, to give all the diehard fans out there a little bit more fun.”

MoboMarket is Baidu’s international Android marketplace for audiences outside of China. With a library of over 660,000 Android apps, it is a one-stop shop for apps, games and more. MoboMarket now supports 5 Indian languages including Hindi, Marathi, Urdu, Tamil and Bengali. To learn more, visit www.mobomarket.net.

To play the Cricket Guessing Game for a chance to win big, visit: http://bit.ly/1TmnUAF

About Baidu

Baidu, Inc. is the leading Chinese-language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they're looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share.

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Baidu India at the #ZoomHoliParty!

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Baidu India Celebrates Holi 2016 Party, Strengthens Ties with Users

·         Baidu India hosts #DUHoliWithStars Holi party for local fans of DU Battery Saver, DU Speed Booster and MoboMarket in cooperation with Zoom TV

 New Delhi, 30 March 2016 – To show its appreciation to its millions of app users in India, Baidu, Inc. (NASDAQ: BIDU) hosted its first ever Holi celebration on March 24th 2016 in Mumbai, India. The party featured celebrity guests, a target shooting contest and gift voucher giveaways of up to INR 2,000 on social media. Through this and other events in India, Baidu aims to strengthen cultural exchange with its local users and improve its products and services.

 “I know about Holi through photos and videos, but actually celebrating it in India is a totally different and vibrant experience,” said Michelle Bugante, Global Marketing Manager at Baidu. “This highlights the importance of immersing in local culture, so we can better understand our users and keep improving our apps for them,” she said.

In addition to the offline party, Baidu India also held an online social campaign called #DUHoliWithStars, which called upon Baidu’s international users to show their love for DU Battery Saver, DU Speed Booster and MoboMarket by sharing a photo of their smartphone with one of Baidu’s apps installed.

 This year’s Holi party represents Baidu’s latest effort to show its support for India’s burgeoning mobile ecosystem through stronger cultural ties. As a part of this goal, Baidu recently announced that its MoboMarket app store would be adding built-in support for up to six Indian languages. In addition to Hindi – which MoboMarket already supports – Bengali, Marathi, Tamil, Urdu and Telugu will be added. In doing so, Baidu aims to involve more people in India’s online community, and allow them to actively participate in the mobile ecosystem in their regional languages. 

 MoboMarket is Baidu’s international Android marketplace for audiences outside of China. With a library of over 660,000 Android apps, it is a one-stop shop for apps, games and more. In addition, MoboMarket includes a wide variety of tools to improve phone performance. To learn more, visit www.mobomarket.net

About Baidu:

Baidu, Inc. is the leading Chinese-language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they're looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share.

[baiduindia-blog]

Baidu’s App Store MoboMarket now Supports 5 Indian Languages

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Baidu’s App Store MoboMarket now Supports 5 Indian Languages

New Delhi, 16 March, 2016 – Leading Chinese-language search provider Baidu (NASDAQ: BIDU) today announced that its new version of MoboMarket will add Beta support for multiple Indian languages, including Bengali, Marathi, Tamil, and Urdu. MoboMarket added Hindi language support in November 2015, and the product team plans to include more Indian languages such as Telugu in the near future.

“Even though the tech industry in India is dominated by English, that language is just a tiny sliver when you consider India’s enormous linguistic diversity,” said Jeff Li, product director of MoboMarket. “Over 1,000 languages are spoken throughout India. Content in regional languages is in huge demand, and we’re going to keep working to bridge the language gap for more people,” he said. According to a 2001 census conducted by the Indian Ministry of Home Affairs, Bengali, Marathi, Tamil, Urdu and Telugu make up a combined 33% of the speaking population of India. Hindi is spoken by over 41% of the population.

Baidu aims to build a robust ecosystem of mobile product and services in India. By localizing MoboMarket with support for a wide range of languages, more developers and users will be able to take part. “Getting the interface translated is just our first step,” said Li. “Our longer-term goal is to unite users and developers to make the online content in India more diverse and compelling,” he said.

Along with the built-in language updates, MoboMarket has also launched a campaign to crowd-source the translation of other languages directly through its users.

MoboMarket is Baidu’s international Android marketplace for audiences outside of China. With a library of over 650,000 Android apps, it is a one-stop shop for apps, games and more. To learn more, visit www.mobomarket.net

About Baidu:

Baidu, Inc. is the leading Chinese-language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they're looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share.