#Platform as a Service Market Size

[marketwire]

The Platform As A Service Market size is forecast to reach $115.4 billion by 2027, growing at a CAGR of 12.8% from 2022 to 2027, attributed to the factors such as growing cloud computing adoption, increasing PaaS adoption in application development, and so on.

[mmr021]

Platform as a Service Global Share, Size, Trends Analysis, 2021

Platform as a Service Market Overview:

The Platform as a Service Market report offers a thorough analysis to define its target market, together with data on market size and company profiles of the leading key players. The study includes an in-depth analysis of the Platform as a Service Market as well as the factors influencing geographical differences in the growth of the market.

Request For The Free Sample@https://www.maximizemarketresearch.com/request-sample/62017 

Market Scope:

The market study, which involved market size predictions, statistics calculations, market breakdown, market projections, and data triangulation, was complete, and wide-ranging primary research was carried out to gather data, check and authenticate important figures. It is analyzing important trends and predicts potential changes in the market. This is a crucial phase in the process of choosing a target market, creating new products, and discovering new market segments. To provide vital information throughout the study, all data collected during the market process is submitted to extensive qualitative and quantitative analysis.

Segmentation:

PaaS is more cost-effective than IaaS services in many cases. The consumer of the PaaS service doesn’t need to manage and provision virtual machines. In addition, some providers have a pay-as-you-go pricing structure, in which service provider will take only charges for the computing resources used by the application. However, each service provider has a slightly different pricing structure.

An introduction of video communication PaaS service is one of the major global platforms, which is influencing growth in the global platform as a service (PaaS) market. Video communication PaaS is widely adopted in end-user industries for training employees, meetings, interviews, and other purposes. It also enables developers to add a variety of attributes like real-time communication feature to cloud computing to empower the communication consumers without the requirement for back-end interfaces.

Key Players:

Some of the leading players in the Platform as a Service Market are:

• Engine Yard • Gigaspaces • Google • Ibm • Intuit • Longjump • Microsoft • Netsuite • Oracle • Red Hat • Salesforce • Sap • Tibco Software • Vmware • Wso2 • Activestate • Amazon • At&T Synaptic • Bungee Labs • Citrix • Cloudbees Inc. • Cordys

Regional Analysis:

The regional market research analysis for Platform as a Service Market also covers particular market driving forces and changes in market laws affecting current and future market trends. Companies that conduct business must understand the nature of those particular markets and judge whether they require customized marketing strategies. To assess the potential market as a whole and identify profitable patterns to build a stronger foundation, current and upcoming trends are researched. The current environment and anticipated trends form the foundation of the geographic market's evaluation. Companies that conduct business abroad must comprehend the characteristics of those specific markets and determine whether they need specialized marketing approaches.

COVID-19 Impact Analysis on Platform as a Service Market:

The COVID-19 pandemic drastically hits the world economy. The expansion of healthcare services and other related industries was subsequently impacted by this. It also had a favorable effect on the expansion of the Platform as a Service Market. It is mostly caused by a rise in the demand for doctors and other healthcare professionals. During the COVID-19 outbreak, the market for Platform as a Service Market manufacturers as well as the profits of companies operating in these industries both experienced a sharp failure in business operations. Urban and rural life both suffered effects from COVID-19. Previously, the disease's epicenter was located in each of the major metropolises in the state capitals. However, a genuine traumatized condition affects both rural and urban populations. Besides, the pandemic caused a spike in interest in online clinics and therapies. Due to lockdowns the import-export restrictions were laid down on the Platform as a Service Market.

Key Questions Answered in the Platform as a Service Market Report are:

Which market segment accounted for the most percentage of Platform as a Service Market in 2021?

How competitive is the market environment?

What are the primary factors influencing the Platform as a Service Market's growth?

Which region witnessed the Platform as a Service Market in terms of market share?

For More information of This Report Contact our Expert:https://www.maximizemarketresearch.com/market-report/global-platform-as-a-service-paas-market/62017/ 

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[rajkhateek]

[mi-researchreports]

The India Communication Platform as a Service (CPaaS) Market is expected to reach USD 0.65 billion in 2023 and grow at a CAGR of 24.83% to reach USD 1.97 billion by 2028. Twilio Inc., Tanla, Route Mobile, AMD Telecom (Routee), Netcore Cloud are the major companies.

[versatile-blogger-1]

Asia Pacific Communication Platform As A Service Market Is Estimated To Witness High Growth Owing To Increasing Adoption Of Cloud-Based Solutions

A) Market Overview: The Asia Pacific CPaaS market offers communication solutions to businesses through cloud-based platforms. It enables enterprises to integrate real-time communication features like voice, video, and messaging into their applications, enhancing customer engagement and collaboration. CPaaS platforms provide flexibility, scalability, and cost-effectiveness, making them a preferred choice for businesses across various industry verticals. The need for CPaaS solutions has increased with the rising demand for seamless communication channels and the shift towards remote working. The Asia Pacific Communication Platform as a Service Market Size is estimated to be valued at US$1,009.4 million in 2021. With a projected compound annual growth rate (CAGR) of 45.5% from 2021 to 2028.

B) Market Key Trends: One key trend in the Asia Pacific CPaaS market is the increasing adoption of cloud-based solutions. The market is witnessing a shift from traditional on-premises communication systems to cloud-based platforms due to the numerous benefits they offer. Cloud-based CPaaS solutions provide organizations with the ability to scale their communication infrastructure as per their requirements, without the need for heavy investments in hardware and maintenance. This trend is driven by the growing acceptance of cloud computing technologies and the increasing demand for flexible and scalable communication solutions. For example, companies like Voxbone, GENBAND, and RingCentral Connect Platform are offering cloud-based CPaaS platforms that enable businesses to easily integrate communication features into their applications, allowing them to enhance customer experience and improve operational efficiency. C) PEST Analysis: - Political: The political stability in the Asia Pacific region creates a favorable environment for businesses to invest in CPaaS solutions. Government support and policies promote the adoption of advanced communication technologies. - Economic: The economic growth in countries like China, India, and Japan has led to increased spending power, driving the demand for CPaaS solutions in various industries. - Social: The growing smartphone penetration and internet connectivity in the region have significantly increased the usage of communication applications, creating a vast market for CPaaS solutions. - Technological: Technological advancements, such as 5G and the Internet of Things (IoT), are opening up new possibilities for seamless communication and collaboration, further driving the adoption of CPaaS solutions. D) Key Takeaways: 1. Market Size: The Asia Pacific CPaaS market is expected to witness high growth, exhibiting a CAGR of 45.5% over the forecast period. The increasing adoption of cloud-based solutions and the need for efficient communication channels are driving the market growth. 2. Regional Analysis: Asia Pacific is the fastest-growing and dominating region in the CPaaS market, driven by rapid digitalization, economic growth, and favorable government policies in countries like China and India. These countries offer significant growth opportunities for CPaaS providers. 3. Key Players: Key players operating in the Asia Pacific CPaaS market include Voxbone, GENBAND, RingCentral Connect Platform, Brightlink CPaaS Platform, MessageBird, and many more. These players are focusing on innovations, strategic partnerships, and acquisitions to enhance their market presence and gain a competitive edge. In conclusion, the Asia Pacific Communication Platform as a Service (CPaaS) market is witnessing high growth due to the increasing adoption of cloud-based solutions. The market offers businesses the flexibility and scalability to integrate real-time communication features into their applications, enhancing customer engagement and collaboration. With the rapid digitalization and economic growth in the Asia Pacific region, the demand for efficient communication channels is expected to further propel the market growth. Key players are actively investing in innovations and strategic partnerships to capitalize on the market opportunities and solidify their market presence.

[grimrester]

i am really so sorry to continue harping on about the watcher entertainment streaming service. but this kind of stuff (internet content as a business & marketing it as such) is truly my obsession, and i think i will implode if i don't talk about some of the takes i'm seeing.

i'd like to emphasize again i don't have strong feelings about watcher either way. i like ghost files, i watch mystery files sometimes, i watched worth it back in the buzzfeed days. i don't watch any of their shows religiously.

anyway, here's the main things i keep seeing crop up and my thoughts on each:

"watcher has 25 employees they have to pay, and employing people in this economy is good, so we should be banding together to pay them."

employing people is good if you currently have the capacity to pay them. i checked watcher's linkedin page, and many of their employees were hired within the last year or two. if they hired people they cannot pay with the business model they had before, something is seriously wrong with their internal bookkeeping/decision making. it means they either didn't know they couldn't pay these people long term, or they did know and were content with risking newly hired employees' livelihoods on a huge content pivot in the next year.

of note is that none of their employees' titles have anything to do with managing the finances of the company. they are the size of a small business but have no one aside from the figureheads of the company in charge of their finances.

this is the kind of company decision making that leads to downsizing and layoffs, which can be devastating. but you know what's worse than laying off a portion of your staff? laying off everyone because your business is going under.

"not everyone can afford the subscription, but those who can should pay it to support the watcher team."

no. $6/month for a couple hours of content (depending on what shows you actively watch and the natural fluctuation of their release schedule) is a fundamentally bad value. i can pay that much for a few movies on amazon. i can pay that much for dropout, if i want to support a smaller business instead.

and to be totally frank, even if people do sign up, i don't think they'd get enough to compete with the amount they get through patreon/sponsorships. and the fact that they didn't know how many of their subscribers would realistically sign up is a bad sign.

a pretty good conversion rate of free to paid subscribers of a service or content is 3% (usually accomplished through a free trial). given the very poor reception of the announcement, let's say about 1% of their 3 mil youtube subs pay for their service. that's 30k people paying for their new platform. that's $180k a month in their pocket.

(they currently only have 12k subs on patreon so we are being generous here.)

a sponsorship deal (based on my googling, i have less direct experience with this) is anywhere from $10-50 per 1000 views. they've gotten about 1 mil views on their last few videos. 3 mil subs is nothing to shake a stick at, but let's say they're on the lower end of the payscale at $25 per 1000 views. that's $25k a video, $100k a month if they release 1 video a week. their lowest patreon tier is 5 bucks, so even if all their subs are at that tier, that's another $60k, so $160k total. it's entirely likely they're bringing in much more than that when you factor in merch, adsence, etc.

did anyone on their team crunch numbers on how many people would need to sub to make the switch worth it? did anyone do market research on how many people they could convert to paid users? because if not, if they really didn't have a game plan for this, the subscription service was always doomed to fail.

"this was their only option to continue making the content they want to make, with the production value they want."

i watched their announcement video. a key point in that video is that they have done sponsored videos and that's what used to pay for their content, but they did not like the amount of creative control the sponsor had over the content.

look, i get that's no fun. we'd all love creatives to be able to make whatever they want. but when you are a small business with a team of employees relying on you, you have to think about making money, sometimes at the cost of creative liberties.

and they had so many other options to make money for the projects they want to make without jumping to a subscription platform.

they could have started actually promoting their patreon, and maybe done some restructuring of the tiers. why not a highly produced, special series just for patreon members? or a special high-budget episode of each series, while the main series is lower budget?

bite the bullet and continue taking sponsorship deals on some less-produced shows, while axing sponsorships from the ones the crew feels more passionate about.

schedule larger, blowout-production shows only when they can be afforded. this is what Notorious Amongus Guy streamer jerma does. he saves up for big productions like his baseball or dollhouse streams, so he can really get creative with them.

they had other options and they've tried very little, especially when you compare them to other content house business at similar scales. try guys and good mythical morning both put out significant content with significant staff, and have had to diversify their income streams with auxiliary products, shows with widely varied levels of production, etc. but it seems to be working for them. watcher has merch and that's about it, and seems to only want to increase the production quality of ALL their shows.

really, all this just boils down to a terrible business decision. it's hard to say if the watcher team is working with a consultant or anyone outside of their team, but they certainly don't have anyone internally who is experienced with running a business like this. to me, it seems very much like they got in a room together and did some extremely optimistic income ballparking with no research behind it.

and that might have been fine for three dudes running a channel alone, but if they're a business, they have to start making decisions like one.

[hadone]

COMEMİXGO - MEGA+ (4)

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Among the numerous platforms available, Comemixgo stands out by offering not only a free company directory but also an unlimited directory option. This flexibility allows users to browse through countless listings for various needs. A free company directory can be particularly beneficial for small businesses and startups, helping them to establish connections and discover potential partners or clients. Additionally, it empowers individuals looking to research companies for employment opportunities, investment prospects, or service providers.

Utilizing a free company directory is straightforward; users can often search by keywords, industries, or geographical locations. This functionality streamlines the process, making it easy to find just the right business. Furthermore, having access to an extensive company directory without the constraints of fees or subscription plans can greatly enhance networking opportunities and resource accessibility for everyone.

Unlimited Company Directory

The Unlimited Company Directory offered by Comemixgo is a comprehensive resource designed to empower businesses by providing unrestricted access to a diverse array of company listings. Unlike standard directories, this feature ensures that users can explore an extensive range of businesses without limitations.

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Utilize advanced search functionalities that allow for filtering based on specific criteria such as location, company size, and industry.

Gain insights into various companies, including contact information, business descriptions, and service offerings.

Bookmark favorite listings for future reference, enabling quick access to key businesses that align with their goals.

This feature not only enhances user experience but also simplifies the process of networking and finding necessary contacts in the business landscape. By utilizing the Unlimited Company Directory, businesses can make informed decisions and foster valuable connections.

Overall, this tool serves as an invaluable asset for anyone looking to thrive in today's competitive market.

Comemixgo

Comemixgo stands out as an essential platform in today’s dynamic business environment, providing both a free company directory and an unlimited company directory. This dual offering ensures that businesses of all sizes can benefit from enhanced visibility and accessibility. Ideal for startups and established enterprises alike, Comemixgo simplifies the process of discovering and connecting with a diverse range of companies.

One of the key features of Comemixgo is its user-friendly interface, allowing users to swiftly navigate through the extensive listings. By leveraging advanced search functionalities, you can easily filter results based on various parameters, ensuring that you find the most relevant companies for your needs. Whether you are looking for potential partners, suppliers, or competitors, Comemixgo makes it easy to access a wealth of information at your fingertips.

Additionally, the platform promotes networking opportunities, encouraging collaborations and partnerships that can lead to mutual growth and success. With the option for businesses to list themselves, Comemixgo contributes to a thriving ecosystem where visibility translates to more opportunities.

This robust directory is not just about listings; it also emphasizes quality. By vetting and verifying company information, Comemixgo ensures that users can trust the data they access. This commitment to quality makes it a go-to resource for anyone seeking reliable company information in the ever-expanding marketplace.

For those looking to maximize their outreach or explore new avenues for growth, utilizing Comemixgo's resources can prove invaluable. With a focus on providing both a free company directory and an unlimited company directory, businesses can leverage the platform to enhance their visibility and tap into new markets!

[formergovernorofcalifornia]

Watcher seem to be making every single pitfall you can when establishing a new business from scratch

1. Someone already said this LA is like the worst place so start up a new business with limited funds. The cost of living, rent, and literally everything is too expensive to be sustainable without quick profit and growth.

2. They expanded far too quickly. The amount of employees and salaries for a company of their age and size is just not going to work.

3. Their content should not have had the apparently massive budget if they knew it was a financial risk with a large probability of not producing enough profit to offset the cost.

4. If they want to be like a tv network so bad they should’ve tired to create trial (CHEAP) shows with new personalities and talents to test the waters. Like actual TV networks (used to) do. Not some of their most expensive shows that have flop everytime they’ve tried to launch it.

5. MARKET RESEARCH!! Market research is the best friend to anyone trying to grow an audience. Feedback from a third party is so important when your job depends on a third party like this

6. TV Networks and streaming services depend on the casual viewer which are way easier to get on a well known platform.

7. Streaming services make booty trash money it’s a horrible business model.

I know everyone rags on business majors but has anyone at Watcher even like ever seen like a spread sheet?

[robertreich]

How Amazon Is Ripping You Off

Shopping on Amazon? Stop! Watch this first.

Amazon is the world’s biggest online retailer. This one single juggernaut of a company is responsible for nearly 40% of all online sales in America. In an FTC lawsuit, they’re accused of using their mammoth size, and consumers’ dependence on them, to artificially jack up prices as high as possible, while prohibiting sellers on Amazon from charging lower prices anywhere else.

They’re accused of using a secret algorithm, codenamed "Project Nessie," to charge customers an estimated extra $1 billion dollars,

If this isn’t an abuse of power that hurts consumers, what is? So much for all of those “prime” deals you thought you were getting.

Project Nessie isn’t the only trick Amazon has been accused of using to exert its hulking dominance over the online retail industry — leading to higher prices for you.

Much of the FTC’s antitrust lawsuit centers around the treatment of independent merchants who sell items on Amazon’s online superstore — accounting for 60 percent of Amazon's sales.

Amazon allegedly uses strongarm tactics that force these sellers to keep their prices higher than they need to be. Like barring them from selling products for significantly less at other stores — or else risk being hidden in Amazon’s search results or having their sales stopped entirely.

And Amazon is accused of engaging in pay-to-play schemes and charging merchants excessive fees that end up costing you even more.

Independent sellers are effectively forced to pay Amazon to advertise their products prominently in search results. If they don’t fork over cash, then their products get buried underneath products of companies who do. This hurts sellers but also harms shoppers who have to parse through less relevant products that may be more expensive or lower quality.

And to be eligible for the coveted “Prime” badge on their items — which is considered crucial for competing on the platform — independent sellers are pushed into paying Amazon for additional services like warehousing and shipping, even if they could get those services cheaper elsewhere. If sellers forgo trying to qualify for Prime, their goods apparently become harder for customers to find.

When all of these extra fees are added up, Amazon takes around a 50 percent cut of each sale made by a third party. It’s projected that Amazon will earn around $125 billion from collecting fees in the U.S. in 2023, most of which get passed on to you.

By charging all of these extra fees and stifling independent companies from selling their products for less elsewhere, Amazon is using its dominance to essentially set prices for all consumers across the internet.

And when you combine Amazon’s control of ecommerce with all of the other industries it has entered by gobbling up companies — such as Whole Foods, One Medical, and MGM — you’re left with a behemoth that simply has too much power.

This is all part of a much larger problem of growing corporate dominance in America. In over 75% of U.S. industries, fewer companies now control more of their markets than they did twenty years ago.

The lack of competition and consumer choice has resulted in all of us paying more for goods because corporations like Amazon can raise their prices with impunity. By one estimate, corporate concentration has cost the typical American household $5,000 a year more than they would have spent if markets were truly competitive.

This power isn’t just being used to siphon more money from you. A giant corporation has the power to bust unions, keep workers’ wages low, and funnel money into our political system.

It’s a vicious cycle, making giant corporations more and more powerful.

But under the Biden administration, the government is making a strong effort to revive antitrust law and use its power to reign in big corporations that have grown too powerful.

We must stop the monopolization of America. This FTC lawsuit against Amazon is a great start.

[thebibliosphere]

Question about self publishing that is not urgent or necessary for you to answer, but I'd love your feedback!

I'm shopping around for places that will do well with a children's picture book. IngramSpark is rated highly on one platform for being trustworthy, but I also saw you express frustration with the coloring they did for your book. I don't know if there's a reliably better option in the US (Amazon's doesn't allow landscape formats, annoyingly, and tbf it seems there's limited landscape formats with IS :/)

(Thank you for the resources btw! They've been a great help and I've been reading the Gaughran book nonstop)

Ingram Spark is trustworthy in that they are one of the biggest printing and distributing platforms in the world, used by both indie and trad pub alike. You might not be able to get a "true" landscape option with them, but I've seen them print plenty of children's books with the kind of standard kids' book formatting. (I think they call it US A4 letter print)

They are also apparently updating their color and photo print options, so I might recheck with them in a few months to see if their options have changed.

I used Mixam Print for my hardbacks and was very impressed with the quality and customer service, and I know they offer a wide selection of shapes and sizes. They do not, however, offer distribution at this time. So if you wanted retailers and libraries to be able to stock your book, your best bet would probably be Ingram.

It might also be worth looking at Draft2Digital, though they are likely restricted as well because they use Ingram printers.

I know Lulu and Blurb offer landscape printing, but they're not the greatest when it comes to customer service, print quality, and overall expense. I also don't think they have as far a market reach as Ingram. I do think they can work well if you plan to print small batches and sell yourself, but if you want global retail distribution, I'd still go with Ingram.

[michaelespositostatenisland]

Michael Esposito Staten Island - Influencer Marketing Strategies for Explosive Brand Influence and Business Growth

The advent of the digital age has introduced a fresh phase of consumer behavior. Gone are the days of blind trust in traditional advertising. Today's savvy audiences crave authenticity, connection, and recommendations from trusted voices. This is where influencer marketing steps onto the stage, offering a potent blend of brand storytelling and audience engagement. Michael Esposito Staten Island - Mastering Influencer Marketing for Effective Brand Influence demonstrates how this approach can be leveraged to achieve remarkable results.

However, navigating the vast influencer landscape can feel like wandering through a social media jungle. Fear not, intrepid marketer! By wielding the following strategies, you can craft an influencer marketing campaign that ignites brand influence and propels your business towards exponential growth.

Know Your Audience: Precision Over Popularity

The initial step involves discarding the mindset that favors larger sizes as inherently better. Despite the substantial followings of mega-influencers, their ability to reach a specific audience may not be as effective as that of carefully chosen micro-influencers. Research conducted by Socialbakers demonstrates that micro-influencers (typically with 10,000 to 50,000 followers) frequently achieve engagement rates that surpass those of mega-influencers by sixfold. Here's why:

Niche Expertise: Micro-influencers tend to cultivate deep connections with their followers, fostering a sense of community and trust built around a specific niche. Partnering with micro-influencers within your target demographic allows you to tap into a highly engaged audience already receptive to your brand message.

Authentic Advocacy: Forget robotic endorsements. Micro-influencers are often passionate about the industries they represent, making their content feel genuine and relatable. This authenticity resonates with audiences who yearn for real connections and honest recommendations.

Embrace the Power of Storytelling: Content is King (and Queen)

Effective influencer marketing goes beyond product placement. It's about weaving brand narratives into the fabric of the influencer's content. Here's how to unlock the power of storytelling:

Collaborative Content Creation: Don't dictate; collaborate. Work with influencers to understand their content style and create campaigns that feel organic within their feed. This ensures brand messaging resonates seamlessly without compromising the influencer's voice or authenticity.

Interactive Experiences: Move beyond static images. Leverage the power of interactive formats like live streams, Q&A sessions, and interactive polls to foster real-time engagement with your target audience. Encourage user-generated content (UGC) that furthers the brand narrative and fosters a sense of community around your brand.

Data-Driven Content Strategy: Don't be afraid to experiment. Track what resonates best with your target audience by analyzing engagement metrics across different content formats. Use this data to refine your influencer selection process and create future content that sparks conversations and drives action.

Harness the Power of Social Listening: Identify Your Brand Advocates

Social listening tools offer a goldmine of insights to identify potential influencer partners. These platforms allow you to monitor conversations within your industry and identify individuals who are already organically discussing products or services relevant to your brand. Look for voices generating positive buzz and engaging their audience with informative and engaging content. This approach allows you to:

Discover Untapped Gems: Unearth passionate advocates who may not yet be on your radar. These individuals already possess brand affinity and their genuine enthusiasm has the power to resonate deeply with your target audience.

Understand Influencer Performance: Analyze the types of content and messaging that resonate with audiences within your target demographic. This can help you curate collaborations that are more likely to generate positive sentiment and drive conversions.

Measure and Adapt: Refining Your Influencer Marketing Strategy

Don't think of an influencer marketing campaign as a one-shot deal. It's more like a strategic partnership that needs continuous optimization. Track key metrics across all platforms, including:

Engagement Rates: Measure likes, comments, shares, and saves to gauge audience interaction with the influencer's content.

Website Traffic: Track how many visitors are directed to your website through the influencer's channels.

Conversion Rates: Analyze how many visitors take action on your website, such as making a purchase or signing up for a newsletter.

By analyzing these metrics, you can:

Refine Influencer Selection: Identify influencers who consistently deliver the strongest results for your brand.

Optimize Content Strategy: Learn what types of content resonate most with your target audience.

Adapt Campaign Goals: Refine your goals based on the campaign's performance and adjust your strategy for future collaborations.

Finally, influencer marketing stands as a formidable strategy for brands to cultivate brand influence and drive business growth in the digital age. By embracing effective strategies, nurturing authentic partnerships, and adapting to evolving trends and technologies, brands can harness the full potential of influencer marketing to propel their influence and achieve sustained business growth. Michael Esposito Staten Island: Harnessing Influencer Marketing for Business Growth provides valuable insights into how brands can successfully leverage this approach. As the influencer marketing landscape continues to evolve, staying abreast of emerging strategies and technological advancements will be pivotal for brands aiming to elevate their influence and drive exponential business growth.

In summary, influencer marketing strategies play a pivotal role in shaping brand influence and driving business growth, offering brands a compelling avenue to resonate with their audience, foster credibility, and achieve sustained success in the competitive digital landscape.

[copperbadge]

Genuine question; how is it self publishing with Lulu and are there any copyright issues? Thinking about taking some of my older world building and turning it into a Actual Novel.

I hope it's okay if I answer this publicly, I've had a few questions about it recently!

I've been doing it long enough that my frame of reference for difficulty may be a little skewed, but it's relatively straightforward -- Lulu has a publishing wizard that walks you through selecting options, uploading a document, adding a cover, and such. There is still a lot you have to do yourself that they don't really tell you how to, but it's not hard to google for some and they do have forums that cover other bits.

There are generally speaking no copyright issues with going through a self-publisher, but it depends on the services you obtain from them. With Lulu -- as with, I think, most Print-On-Demand printers -- there's an array of routes to go from unpublished document to published book.

So you can do it all yourself -- you can edit, proof, typeset, design the cover, purchase an ISBN, and do all the marketing. Or, at any step in the process, you can purchase services from Lulu that will do that for you. I can't recommend purchasing their proofing/design/marketing stuff; on the one hand it's where they make their money, but because of that they're not providing super great value for what you pay. And as a self-publisher, unless you have a massive platform or great marketing and hustle, you probably won't recoup in sales what you paid for.

Whether or not you buy other services, Lulu charges a per-book print fee, but you set your own prices, so like the book might cost $5 to print, but if you set the price at $10 you're making a pretty sweet profit per book. Some other POD publishers also charge a "setup" fee, but I'm not familiar with what that entails.

In any case, there's only one point at which copyright becomes an issue, which is the ISBN -- the serial number and barcode that identifies your book so that (for example) bookstores can sell it and libraries can stock it. You don't HAVE to have an ISBN, but it makes it much harder to get it distributed if you don't.

You can obtain an ISBN on your own -- cost varies by country, many make them available for free but in the US a single ISBN is $125 or you can buy like 100 for $500. If you want to have one but don't want to buy one, Lulu will give you one, but they then become the publisher of record. I don't really know how that works in terms of copyright, but it does impact some rights to the book, so if you use a Lulu-issued ISBN that would be something to research. If you're just publishing a book through them without using their ISBN, they're basically a printer -- they have no right to your book as an item of intellectual property.

Now, outside of copyright considerations, it is certainly more work to self-pub. If you want it to look professional you have to have access to a good program for typesetting, you have to know how to set margins and gutters, title/author headers and page number footers, and if you want to do an epub that's a whole other ball of wax.

I don't get super fancy. I typeset in Word, because Libre Office and Open Office (at least last I checked) didn't have a few of the features Word has, but any other program has a much higher learning barrier to entry. You also have to upload the document as a PDF, so you have to be able to save/print it as a PDF.

Lulu does have a cover-design app you can use to make a cover, but it's extremely basic, so if you don't want your cover to look like it was designed in Canva, you'll need access to a design program like Photoshop or Glimpse, or to commission a cover from someone who does. Once you've uploaded your document, Lulu will give you a template that tells you exactly what size your cover should be, where the bleed margins are, and etc.

And then we get into the nitty-gritty stuff like how only certain fonts can be used for the document (there are twelve fonts that Lulu allows, it's listed on their site somewhere, I just use Garamond) and you need to make sure any art that goes on the cover is either free for use or Creative Commons or similar (or you buy the art for use). Google does have a handy Creative Commons filter on their imagesearch function, which has been useful for me in the past, but on the copyright pages of many of my books you'll see credit given for images used.

So to do your first book there is a bit of a steep learning curve, but once you're past the curve, you'll have some pretty good skills for future publishing. I did a book a year for several years, in my twenties, and then didn't publish at all for several years, and had to relearn a lot when I started publishing again, but it came back pretty quickly. And depending on how fancy or professional you want your book to look, you don't necessarily have to put in a TON of work. Like, I try to make mine look as much like pro-published books as possible, but some authors on Lulu just shove a formatted word document into a PDF and call it a day, they don't bother with headers/footers and fancy formatting and such.

In any case, while I think going the professional route of querying publishers and agents is laudable and certainly I wouldn't advise anyone to go to selfpub first thing, selfpub can be awfully satisfying, and it starts to feel kind of like a fun hobby after a while.

[mohammedrinshad]

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