#Pilates & Yoga Studios Market

[david843346]

Pilates & Yoga Studios Market: Global Demand Analysis & Opportunity Outlook 2036

Research Nester’s recent market research analysis on “Pilates & Yoga Studios Market: Global Demand Analysis & Opportunity Outlook 2036” delivers a detailed competitors analysis and a detailed overview of the global Pilates & Yoga Studios market in terms of market segmentation by activity type, application, and by region.

Growing Concern for the Prevalence of Chronic Diseases to Promote Global Market Share of Pilates & Yoga Studios

The global market for pilates and yoga studios is expanding as a result of several causes, including the increase in health consciousness and the incidence of obesity. Overweight and obesity rank as the sixth most common cause of death globally, per a study. Obesity and overweight are associated with an estimated 2.8 million adult deaths annually. This has raised awareness regarding yoga and other physical exercises. The surge in pilates and yoga memberships is also attributed to government efforts that support healthy living. Pilates and yoga studio sales are driven by rising disposable income in non-industrialized nations, a growing consciousness of health, and the appeal of physical exercise.

The requirement for physical fitness is likely to rise due to increasing pressure and initiatives from regulatory agencies such as the 2018–2030 Global Action Plan on Physical Activity (GAPPA). Its goals are to increase physical activity worldwide and cut the rate of inactivity by 15% by 2030.

some of the major growth factors and challenges that are associated with the growth of the global pilates & yoga studios market are:

Growth Drivers:

Surge in Vaccination Drive for COVID-19 Globally

Rising Need for Digital Drug Delivery

Challenges:

The rise in popularity of various fitness platforms like Zumba, gyms, martial arts, kickboxing, and meditation centers is expected to hinder the growth of pilates and yoga studios. Moreover, the attractive offers and package discounts offered by gyms are expected to hinder the market's growth.

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Some other factors such as the high cost of yoga classes and lack of awareness regarding physical and mental health may hamper the growth of the pilates & yoga studios market.

By activity type, the pilates & yoga studios market is divided into yoga classes, pilates classes, pilates & yoga accreditation training, and merchandise sales. Pilates & yoga studios market for the yoga classes segment is expected to hold the greatest share of 42% of the market. Yoga has been demonstrated to alleviate back pain, and it may also help with arthritis alleviation, a condition that is common among the elderly. Frequent yoga practice can help with weight control, blood pressure reduction, heart health maintenance, stress reduction, improved sleep quality, and physical strength, balance, and flexibility. For example, it was projected that 28.75 million Americans practiced yoga in 2018, and by 2020, that number is expected to increase to around 55 million. Yoga's popularity and acceptance are expected to increase as more people become aware of its health benefits, which will drive the segment's revenue growth.

By region, the North American pilates and yoga studios market is to generate the highest revenue by the end of 2036. The region is expected to hold the largest share of 36% during the forecast period. The two drivers propelling the market expansion in the region are the growing number of yoga practitioners and the rise in yoga equipment sales at various studios. Pilates is the most popular and well-known kind of exercise in the US and Canada. Yoga is one of the many new cultures and trends that these countries are eager to learn about. In the US and Canada, yoga is widely practiced and has gained popularity. In the United States, the number of working women is rising significantly. As per the data provided by US government, as of Feb 2022, women accounted for approximately 46.8% of the labor force which is around 76.6 million.  This rising working women population in the region is further estimated to support the growth of Pilates and yoga studios market.

Access our detailed report at: https://www.researchnester.com/reports/pilates-yoga-studios-market/5414

[georgiapeach30513]

I live Atlanta. I've gone to different yoga, pilates, and Barre classes based on ClassPass, Groupon, etc. Her Atlanta yoga saga never made any sense. The timeline presented makes it impossible for her to have been in Atlanta long enough to get her certification much less have gone unrecognized. They stayed in the house the entire year? Alrighty then.

I’m glad someone from Georgia understands my frustrations with this yoga saga 😂 I guess when you’re from Georgia/Atlanta you see things differently.

I just find the “living in Buckhead” and going to Ponce City Market for yoga, when there’s the same company’s studio in Buckhead weird. But okay.

[easternmind]

May 31st: Vanpool is dissolved

As per the announcement on their website, Vanpool closed its doors yesterday after over two decades of activity, and on the same day their debut project was first marketed.

The studio was founded ca. 1999 by Taro Kudo, who learned the trade as an employee for Konami, Nippon Telenet and Square, then helped establish Love-de-Lic alongside other vanpoolers, namely artist and character designer Kazuyuki Kurashima. Their first production was the 2000 PS2 cult game, Endnesia, later followed by Coloball 2002. Neither game knew any meaningful success.

Character art for Endnesia, by Kazuyuki Kurahsima (2000).

The path taken by Vanpool was quite distinct from that of Nishi's studio. Though it may have been founded on similar principles, the company survived by pivoting, at times sacrificing inventiveness in favour of more marketable ideas, published by majors.

Covers for Yoga Everywhere and Pilates Everywhere, released in 2007.

Arguably their pièce de résistance, Freshly-Picked Tingle's Rosy Rupeeland also marked the beginning of a very close relationship with Nintendo - so close, in fact, many mistook Vanpool for an external studio of theirs. Though developed under the close supervision of the Japanese giant, seen as it borrowed a peculiar character from the Zelda series, it was built on an entirely original concept proposed by Kudo himself, at least according to some sources (*). The game was not only a small success in Japan, it also fared quite reasonably overseas.

After 2009, Jun Tsuda directed the studio's last original projects, including the Japan-only sequel Irozuki Tingle no Koi no Balloon Trip, and The Rolling Western tower defence trilogy. Kudo took on the role of writer for the 3DS, WiiU and Switch Paper Mario episodes, teaming up with Intelligent Systems. In recent years, Vanpool subsisted almost exclusively through collaborations with HAL Laboratories, creators of several Kirby games, the last of which the acclaimed Switch platformer The Forgotten Land.

This picture dates from 2006. It was taken when the studio was hard at work producing Rosy Rupeeland. I took the liberty of adding some names for those faces I was able to recognise, having followed most of the staff on social media for several years.

My apologies if failed to identify any of them accurately.

お疲れ様でした。

(*) - The story I heard was that Kudo was highly inspired by a trip or series of trips he made to Bali in the late 90s, from which the concept for Endnesia originated. This also served as a source of inspiration for the whimsical money system in the original Tingle game. While in Indonesia, everything he saw there had a price and price tag, but the final cost was always negotiable, with shopkeepers expecting buyers to drive the number down as a natural order of things. The concept was so alien to him he decided to include and expand upon it in a game design of his own.

[senatortedcruz]

Ive always been curious about barre what do u like sm about it- and are there any cons/annoying things u've found about it over time? Have u had actual improvements in stuff like strength, flexibility, muscle tone etc or is that all just marketing

Hiiiii yes I love barre! Will start with the cons in that barre classes range wildly in difficulty and how much ballet verse yoga verse Pilates verse strength training you actually use so you might need to trial hop and find a studio that really clicks. One thing I don’t love is I would like more cardio in my ideal workout but this is the closest place to me so I take what I can get. As for benefits you def get out what you put in so if you’re looking to improve flexibility then challenge yourself in stretches and muscle tone go for a heavier set of weights etc. I’ve definitely seen improvements in tone and leanness. My body is broken from a messed up spine so my back flexibility will never be what I want it to be but I have seen improvement in my legs/lower body.

[farahmoore]

*   sza .  agender  .  they/them  .   /   that’s  farah  moore  walking  in  to  the trader’s market  -  you  know  ,  the  thirty  two  year  old  pilates and yoga instructor known  for  stopping traffic to escort a family of ducks ?  having  lived  here  for  two weeks  ,  their  neighbors  know  them  to  be  compassionate  &  diligent  ,  but  their  aloof  &  withdrawn tendencies  shine  through  when  there  are  no  buses  in  to  the  city  .   /   ✎   coco  .  25  .  they/them  .  gmt+12:00  .  

hello hello hello everyone!! im coco and this is one of my babs farrah!!! this is the intro post, wont be too extensive just bullet points to leave some room for flexibility. anyways, on we go!

farrah was born in l.a. to two muslim parents and was raised muslim. their family was very observant and was able to attend the hajj when farrah was just 10, an experience that they look back on fondly

in high school farrah and their family relocated to turkey for their father's job and the move was a struggle for them as they would have to learn a new language and culture. however they ended up doing well and was happy being around a larger muslim community

farrah attended bogazici university where they double majored in physical education (due to their love for yoga and volleyball) and western languages with a minor in philosophy.

while at university farrah discovered pilates and quickly fell in love with it, taking classes in their free time and getting a job at a pilates studio in their second year. while initially farrah hadn't fully considered a career in the realm of physical activity and sport, they found themselves liking the idea of teaching pilates and yoga, and took some business classes to help with this idea.

they graduated near the top of their class and moved back to l.a. to find work. they enjoyed being back home but quickly found that l.a. wasn't their scene, although they stayed out of practicality.

still wanting to start their own business they took some night classes to learn about the logistics around it in america and some of the laws around it.

after more years in l.a. and looking at different places to relocate to, they settled on lakeview. they took out a loan and bought a property that they converted into a studio. they now teach during the weekdays, and regularly call their parents who remained in turkey, and are an active member in the muslim community

[businessguiderb]

Sports and Fitness Ventures: Tapping into UAE’s Health-Conscious Market

Introduction

The UAE has evolved into one of the most health-conscious nations in the Middle East, with a booming demand for sports and fitness services. As residents embrace healthier lifestyles, opportunities for sports and fitness ventures are growing across the region. Whether you're considering opening a gym, launching a sports academy, or developing a health-focused tech product, the UAE offers fertile ground to launch and grow your business. Here’s a complete guide on how to tap into the UAE’s health-conscious market successfully.

The UAE’s Shift Toward Health and Wellness

The health and fitness trend is gaining traction among UAE residents. Fueled by government initiatives and a societal shift toward wellness, there is now a greater emphasis on physical activity, balanced nutrition, and mental health. Initiatives like the Dubai Fitness Challenge, which promotes 30 minutes of daily exercise for a month, have driven awareness of the importance of fitness and made people more inclined to adopt healthier lifestyles.

Opportunities for Sports and Fitness Ventures

For those looking to enter the market, the options are diverse:

Gyms and Fitness Centers: Demand for full-service gyms and specialized fitness studios is on the rise, with residents seeking variety in their workout routines.

Specialized Fitness Studios: Boutique fitness studios offering classes in yoga, Pilates, CrossFit, and spinning are highly popular.

Sports Academies: With a younger population and a growing interest in structured training, there is increased demand for sports academies catering to children and teens.

Key Trends in the UAE Fitness Market

The UAE fitness market is unique and constantly evolving. Key trends include:

Boutique Fitness: Smaller, specialized studios are thriving due to their personalized approach and strong sense of community.

Outdoor Sports Facilities: Public parks and outdoor fitness areas have increased, encouraging outdoor activities even in the city’s urban spaces.

Sports and Fitness Tech: From fitness apps to wearable devices, technology plays a significant role in making fitness more engaging and accessible.

Understanding Your Target Audience in the UAE

A crucial step in establishing a successful sports or fitness business is understanding the needs and preferences of your target audience. The UAE’s population is diverse, comprising Emirati citizens and expatriates from around the world, each with unique fitness goals and lifestyle preferences.

Fitness Preferences Among Emirati Citizens

Many Emiratis are interested in both traditional and modern fitness routines. Popular activities include martial arts, equestrian sports, and football. Embracing these interests in your offerings can attract Emirati clients.

Expatriate Health and Fitness Trends

Expatriates in the UAE bring varied fitness backgrounds and are generally receptive to global fitness trends. Many seek familiar international fitness brands, adding to the demand for quality, variety, and flexibility in fitness services.

Essential Steps to Starting a Fitness Business in the UAE

To set up a successful fitness business in the UAE, start with detailed market research. Identify a niche that aligns with market needs and is financially feasible. Define what sets you apart from existing businesses, and ensure your services are highly competitive.

Choosing the Right Location

Selecting the right location for your venture can make all the difference. High-traffic areas with easy accessibility are ideal for gyms and studios, while sports academies may prefer larger spaces with fields or courts for specialized training.

Licensing and Legal Requirements

Starting a fitness business in the UAE requires specific licenses and permits. Each emirate has regulations governing the operation of fitness facilities, and you must ensure compliance with local health and safety standards.

Required Licenses: Typically, you will need a trade license and, for fitness centers, certifications from relevant health authorities.

Health Standards: Adhering to hygiene and safety regulations is essential, and regular inspections are conducted to ensure compliance.

Marketing Your Sports and Fitness Venture in the UAE

A strong marketing strategy is essential for any new business. Build an online presence through a well-designed website, active social media accounts, and collaborations with local influencers. Hosting events or workshops can also attract potential members and build community interest.

Pricing Strategies and Membership Options

Competitive pricing is vital in the UAE’s fitness industry. Offer flexible membership options and introductory packages to attract new members. Many gyms offer trial periods or discounted sessions to encourage people to try their facilities.

Investing in Technology for Fitness Ventures

Technology is transforming the fitness industry, from apps that track workouts to wearables that monitor health data. Investing in tech-driven solutions can enhance the customer experience, improve retention, and set your business apart from competitors.

Fitness Apps: Apps can improve engagement by allowing members to track progress, join classes, and interact with trainers.

Wearables: Devices that monitor heart rate, steps, and sleep quality offer users insights into their health, enhancing their fitness journey.

Building Partnerships and Networking in the UAE Fitness Industry

Collaborations can strengthen your brand and expand your customer base. Consider partnering with wellness brands, healthcare providers, or sports organizations. Sponsoring local fitness events can also increase brand awareness and build a positive image.

Challenges in the UAE Sports and Fitness Market

Starting a fitness venture in the UAE comes with challenges, including:

Seasonality: Outdoor activities may be limited during the hotter months, requiring flexible planning.

Competition: With numerous gyms and studios, differentiating your brand is essential.

Balancing Cost and Quality: Offering competitive pricing while maintaining quality can be challenging but is crucial to success.

Conclusion

The UAE’s fitness industry presents a wealth of opportunities for entrepreneurs ready to embrace this health-conscious trend. By understanding the local market, offering diverse and innovative services, and staying connected with the community, sports and fitness ventures can thrive in the UAE.

[ankitblogs0709]

Brazil Fitness Market Analysis: Global Industry Trends and Forecast (2023-2032)

The Brazilian fitness market has witnessed rapid growth in recent years and is expected to grow at a CAGR of 9.5% between 2023 and 2030. The market was valued at USD 42.8 million in 2022 and is expected to reach USD 88.5 million in 2030.

The fitness industry in Brazil has been experiencing significant growth, driven by a rising interest in health and wellness among Brazilians. With a large, youthful population and an increasing awareness of the benefits of physical activity, gyms and fitness centers have become popular, particularly in urban areas like São Paulo and Rio de Janeiro. Brazilian culture places a strong emphasis on appearance, and this has encouraged people to pursue fitness goals, from weight loss to muscle building and overall wellness. Additionally, outdoor fitness activities such as beach volleyball, running, and functional training are widely embraced, given the country's warm climate and beautiful natural landscapes. The COVID-19 pandemic also accelerated the adoption of digital fitness platforms, allowing people to maintain their workout routines at home. As a result, the Brazilian fitness market is expected to continue growing, fueled by both traditional gyms and digital fitness solutions catering to an increasingly health-conscious population.

The fitness market in Brazil is evolving rapidly, driven by changing consumer preferences, advancements in technology, and a growing emphasis on health and wellness. Here are some key trends shaping the Brazilian fitness market:

1. Growth of Digital Fitness and Hybrid Models

Online Workouts: Since the COVID-19 pandemic, digital fitness platforms, apps, and virtual classes have surged in popularity. Platforms like BTFIT and Queima Diária offer a range of workouts accessible from home, making fitness more convenient for those with busy lifestyles.

Hybrid Gym Models: Many gyms are adopting hybrid models, combining in-person facilities with digital options. This approach allows members to switch between home workouts and gym visits, providing flexibility and convenience.

2. Expansion of Boutique Fitness Studios

Specialized Classes: Boutique studios offering specialized classes like spinning, yoga, CrossFit, and Pilates are on the rise. These studios often provide a more personalized experience, catering to specific fitness goals and interests.

Community Building: Boutique studios emphasize community and a sense of belonging, which attracts consumers looking for more than just a workout. This trend aligns well with the social aspect of Brazilian culture, where group activities and socializing are highly valued.

3. Focus on Functional and Outdoor Training

Functional Fitness: Functional training, which involves exercises that mimic daily activities and improve overall strength, is gaining traction. Many gyms offer functional training spaces, and specialized centers cater to this workout style.

Outdoor Fitness: Brazil’s warm climate and beautiful landscapes have fueled the popularity of outdoor workouts, including beach volleyball, outdoor yoga, running clubs, and calisthenics. Cities like Rio de Janeiro are famous for outdoor gyms and fitness stations along the beach, supporting an active lifestyle.

4. Rise in Health and Wellness Programs

Holistic Wellness: There is an increasing interest in holistic wellness approaches, incorporating not just physical fitness but also mental health, nutrition, and mindfulness. Many gyms and wellness centers now offer services such as nutrition counseling, meditation classes, and stress management workshops.

Corporate Wellness Programs: With a growing awareness of the importance of work-life balance, companies are investing in wellness programs for employees. These programs often include gym memberships, fitness challenges, and workshops on health-related topics.

5. Personal Training and Customization

Personal Training Demand: The demand for personal training continues to grow as people seek tailored workout plans that align with their unique fitness goals. Personal trainers are increasingly leveraging digital platforms to reach clients, offering virtual sessions and personalized guidance.

Customized Fitness Programs: Consumers are looking for fitness routines that align with their specific needs and preferences. Many gyms are responding by offering personalized plans, combining elements like strength training, cardiovascular exercise, and flexibility.

6. Emphasis on Body Positivity and Inclusivity

Body Positivity Movement: The fitness industry in Brazil is seeing a shift towards body positivity, with a focus on overall health and well-being rather than just aesthetics. Many gyms and fitness influencers promote self-acceptance and cater to diverse body types.

Inclusive Fitness Offerings: Gyms and fitness centers are becoming more inclusive, offering programs tailored for all ages and fitness levels. This trend is encouraging people who may have felt excluded from traditional fitness spaces to participate.

7. Growth of Low-Cost Gym Chains

Affordable Fitness Options: The demand for affordable fitness options has led to the growth of low-cost gym chains like Smart Fit. These gyms offer essential equipment and group classes at lower prices, making fitness accessible to a larger portion of the population.

Flexible Membership Models: Many low-cost gyms offer flexible membership options, such as pay-as-you-go or short-term memberships, catering to individuals who prefer not to commit to long-term contracts.

8. Integration of Wearable Technology and Data Analytics

Fitness Trackers and Apps: Wearable fitness devices and apps are becoming more popular, allowing users to track their progress, monitor vital statistics, and set personalized goals. This trend reflects a broader interest in data-driven health management.

Data Analytics for Improved Results: Some gyms are leveraging data analytics to offer insights into member performance, enabling customized workout plans and tracking progress over time. This technology helps members optimize their fitness routines and achieve better results.

Access Complete Report - https://www.credenceresearch.com/report/brazil-fitness-market

Key Player

Johnson Health Tech

Total Health & Fitness

Ziva Fitness

Tryex Fitness

Matrix Fitness

TechnoGym

Life Fitness

BH Fitness

Precor

The Brazilian fitness market presents various growth opportunities due to the increasing interest in health and wellness, an expanding middle class, and evolving consumer preferences. Here are some of the key opportunities within this dynamic market:

1. Expansion of Digital Fitness Platforms

Online Training and Virtual Classes: There is a growing demand for online fitness classes and virtual personal training services, especially since the pandemic normalized remote exercise. Fitness apps, subscription-based online workout platforms, and virtual personal training sessions offer convenience and flexibility for users, particularly those with busy lifestyles.

Regional Reach: Digital fitness platforms can tap into Brazil’s regional diversity, reaching consumers in remote areas where access to physical gyms may be limited. By offering content in Portuguese and focusing on local workout trends, platforms can attract a broader audience.

2. Growth of Low-Cost and No-Frills Gym Chains

Affordable Memberships: Low-cost gym chains, such as Smart Fit, have shown that there is a significant market for affordable, no-frills fitness facilities. Investors can capitalize on this opportunity by expanding low-cost fitness centers in urban and suburban areas, making fitness accessible to a wider demographic.

Scalability: The no-frills model, which focuses on essential equipment and basic amenities, is highly scalable and suitable for rapid expansion. These gyms can appeal to price-sensitive consumers who want access to fitness facilities without the extra services of premium gyms.

3. Development of Boutique Fitness Studios

Specialized Fitness Programs: Boutique studios focusing on specialized fitness programs, such as yoga, Pilates, cycling, and functional training, offer unique experiences tailored to specific interests. This trend aligns with the growing preference for more personalized, community-driven fitness experiences.

Upscale and Niche Offerings: Opportunities exist for studios that cater to niche markets, such as premium offerings or classes focused on wellness, mindfulness, and holistic health. Studios that differentiate themselves through innovative workout methods, upscale facilities, and high-quality trainers can capture the attention of affluent consumers.

4. Investment in Wellness and Corporate Wellness Programs

Corporate Wellness Solutions: As employers increasingly recognize the importance of employee wellness, there is a growing demand for corporate wellness programs. Companies are investing in initiatives that promote physical activity, mental health, and work-life balance, creating opportunities for fitness providers to partner with businesses.

Holistic Health Services: Fitness providers can capitalize on the rising interest in holistic wellness by offering programs that combine physical fitness with services like nutrition counseling, mental health support, and stress management workshops.

5. Integration of Technology in Fitness

Wearable Technology and Data-Driven Insights: Wearable devices and fitness apps are increasingly popular among Brazilian consumers. By integrating wearable technology, gyms and fitness providers can offer personalized insights, track performance, and engage members with data-driven programs, enhancing the overall fitness experience.

AI and Virtual Coaching: Artificial intelligence and machine learning can be leveraged to offer virtual coaching, personalized workout plans, and automated customer support. Fitness apps incorporating these technologies can attract tech-savvy users seeking personalized fitness solutions.

6. Promotion of Outdoor and Functional Training Spaces

Outdoor Fitness Parks and Functional Spaces: With Brazil’s warm climate and scenic outdoor spaces, there is an opportunity for fitness providers to establish outdoor training areas, especially in cities like Rio de Janeiro and São Paulo. Functional fitness equipment can be installed in public areas to promote outdoor workouts, attracting those who prefer exercising in open-air environments.

Pop-Up Fitness Events: Hosting pop-up events, such as boot camps, beach workouts, and outdoor yoga classes, can attract new participants and foster a sense of community. These events also provide brand exposure for fitness providers and the chance to engage with new audiences.

7. Focus on Inclusivity and Body Positivity

Inclusive Fitness Programs: There is a growing demand for inclusive fitness offerings that cater to all body types, ages, and fitness levels. Opportunities exist for gyms and studios to create programs that emphasize health, body positivity, and self-acceptance, appealing to consumers who value inclusivity.

Classes for Specific Groups: Specialized classes for seniors, people with disabilities, and those new to fitness can attract underserved segments of the population. Offering beginner-friendly classes or adaptive fitness programs can help gyms attract members who may otherwise feel excluded from traditional fitness spaces.

8. Rise of Sustainable and Eco-Friendly Gyms

Sustainable Facilities: With increased environmental awareness, eco-friendly gyms that prioritize sustainability and minimize their environmental footprint can appeal to environmentally-conscious consumers. These gyms can incorporate energy-efficient equipment, renewable energy sources, and sustainable building materials.

Green Initiatives: Fitness centers can adopt green initiatives, such as offering recycling programs, reducing water usage, and promoting eco-friendly products. By aligning with sustainability values, gyms can differentiate themselves in the market and attract like-minded consumers.

9. Introduction of Wellness Tourism

Fitness Retreats and Wellness Experiences: Brazil’s natural beauty and warm climate create an ideal setting for fitness retreats and wellness tourism. Opportunities exist for businesses to offer destination-based fitness experiences, combining outdoor activities with holistic wellness programs.

Collaborations with Hotels and Resorts: Hotels and resorts can partner with fitness providers to offer wellness packages that include activities like hiking, yoga, and spa services. These partnerships appeal to tourists seeking an active, health-focused vacation experience.

10. Growth of Supplement and Nutrition Market

Health and Nutrition Products: As more Brazilians adopt fitness routines, there is an increasing demand for supplements, protein powders, and other health-related products. Fitness centers and online platforms can expand into this space, offering nutritional products and advice as part of a comprehensive wellness approach.

On-Site Nutrition Counseling: Gyms and fitness studios can enhance their offerings by providing on-site nutrition counseling or partnerships with dietitians. By combining fitness and nutrition services, they can help members achieve holistic health goals and improve overall customer satisfaction.

Segmentation

By Gym and Health Clubs

Commercial Gyms

Boutique Gyms

Chain Gyms

Independent Gyms

By Fitness Classes and Studios

Yoga and Pilates Studios

CrossFit Boxes

Dance Studios

Martial Arts Studios

Functional Training Studios

By Outdoor Fitness and Bootcamps

Bootcamps

Parkour and Calisthenics

Trail Running and Hiking Clubs

By Wearable Fitness Technology

Fitness Trackers

Smartwatches

Mobile Apps

By Nutrition and Dietary Supplements

Nutrition and Diet Consulting

Supplement Stores

By E-commerce and Online Fitness

Online Fitness Programs

E-commerce Platforms

By Corporate Wellness Programs

Employer-Sponsored Gyms

Workplace Wellness Initiatives

By Athletic Apparel and Footwear

Sportswear Retailers

Brands and Boutiques

By Personal Training Services

Certified Personal Trainers

Online Personal Training

By Fitness Events & Competitions

Running and Triathlon Events

Bodybuilding and Fitness Competitions

Fitness Expos and Convention

Browse the full report –  https://www.credenceresearch.com/report/brazil-fitness-market

Contact Us:

Phone: +91 6232 49 3207

Email: sales@credenceresearch.com

Website: https://www.credenceresearch.com

[willpaul229]

Top 10 Items to Look for at Gym Auctions

Gym auctions offer a treasure trove of equipment for fitness enthusiasts, personal trainers, and gym owners. These events are a great way to acquire high-quality gear at a fraction of the retail cost, especially when gyms are undergoing liquidation. If you’re in the market for gym equipment, here’s a list of the top 10 items to look for at gym auctions, ensuring you get the most bang for your buck.

 1. Treadmills

Treadmills are a staple in any fitness facility, making them a hot item at gym auctions. Look for commercial-grade models with robust motors, a variety of incline settings, and advanced features like heart rate monitors and interactive screens. These can be found at a fraction of their original cost during gym liquidation sales.

 2. Ellipticals

Ellipticals provide a low-impact cardiovascular workout, making them a popular choice for both gyms and home fitness setups. High-end ellipticals from reputable brands can be expensive, but gym auctions offer a chance to purchase them at a steep discount. Check for machines with adjustable resistance levels and smooth, quiet operation.

 3. Strength Training Equipment

Strength training equipment, including free weights, barbells, and weight benches, is a must-have for any serious gym-goer. Auction lots often include a wide range of strength equipment, from dumbbells to squat racks. Be sure to inspect the condition of the equipment, as heavily used items may show signs of wear.

 4. Stationary Bikes

Stationary bikes are another essential piece of cardio equipment often found at gym auctions. Spin bikes, recumbent bikes, and upright bikes are all available, with spin bikes being particularly popular due to the rise of cycling classes. Look for bikes with adjustable resistance and comfortable seating.

 5. Rowing Machines

Rowing machines offer a full-body workout and are highly sought after at gym auctions. High-quality models from brands like Concept2 are durable and provide a smooth rowing experience. They’re a great addition to any home gym or fitness studio, offering both cardio and strength benefits.

 6. Functional Trainers

Functional trainers, also known as cable machines, are versatile pieces of equipment that allow for a wide range of exercises. They’re ideal for strength training and rehabilitation, making them a valuable find at gym auctions. Look for machines with multiple pulley positions and attachments for different exercises.

 7. Exercise Mats

Exercise mats might seem like a minor item, but they’re essential for a comfortable workout experience, particularly for floor exercises like yoga, Pilates, or stretching. High-quality mats from gym liquidations are often durable and offer better cushioning compared to standard consumer mats.

 8. Kettlebells

Kettlebells are a favorite for functional training, providing a versatile tool for strength and cardio workouts. At gym auctions, you can often find a range of kettlebell weights available in sets. Ensure they are in good condition, with no cracks or significant wear, as they can be costly to replace.

 9. Group Fitness Equipment

Group fitness classes require a variety of specialized equipment, such as steps, resistance bands, and medicine balls. These items often come in bulk at gym auctions, making them a great value purchase. Stocking up on these items can be especially beneficial for personal trainers or those running fitness classes.

 10. Commercial-Grade Flooring

Finally, consider bidding on commercial-grade gym flooring. High-quality rubber flooring is essential for any fitness space, providing a durable, non-slip surface that protects both the floor and the equipment. This is often overlooked but can be an excellent investment, especially when obtained through gym liquidation sales.

 Conclusion

Attending gym auctions is an excellent way to equip your home gym or commercial fitness facility with top-tier equipment without breaking the bank. By focusing on these top 10 items, from treadmills and ellipticals to functional trainers and commercial-grade flooring, you can find quality gear at competitive prices. Keep an eye out for auctions during gym liquidation events, as they offer the best opportunities to score premium equipment at a fraction of the cost. Happy bidding!

[hotworxelpo]

HOTWORX - El Paso, TX (Cimarron)

Address:

7456 Cimarron Market Suite B4

El Paso, TX 79911 USA

Phone: (915) 910-7073

Email: studio.tx0142@hotworx.net

Website: https://www.hotworx.net/studio/elpaso-cimarron

Description: HOTWORX is a 24-hour infrared fitness studio that provides members with access to a variety of virtually instructed infrared sauna and hot yoga workouts. Experience the benefits of infrared energy and heat through a 15-minute High-Intensity Interval Training session or any of our 30-minute isometric workouts, including Hot Pilates, Hot Yoga, Hot Core, Hot Cycle, Hot Blast, and many more. Start achieving your fitness goals and experience the HOTWORX difference for yourself!

Keywords: Yoga, pilates, barre, indoor cycling, fitness, gym

Hour: Monday-Thursday: 11:00-20:00|Friday:9:00-18:00|Saturday: 11:00-16:00

[harshthakur2004]

Achieve Your Goals: A Guide to Healthy Weight Loss in Dubai

Embarking on a weight loss journey is a significant commitment, and choosing the right environment can make all the difference. Dubai, a city renowned for its luxurious lifestyle, diverse culture, and innovative health and wellness offerings, presents a unique opportunity for anyone looking to achieve their weight loss goals. This guide will explore various aspects of healthy weight loss in Dubai, including nutrition, fitness options, and lifestyle changes that can support your journey.

Understanding Healthy Weight Loss

Healthy weight loss is not just about shedding pounds; it’s about making sustainable lifestyle changes that promote overall well-being. This means focusing on balanced nutrition, regular physical activity, and mental health. In Dubai, you have access to a wealth of resources and services designed to support your goals in a holistic manner.

Nutrition: Eating Right in Dubai

Personalized Meal Plans: One of the most effective ways to lose weight is through a personalized meal plan. Many nutritionists and dietitians in Dubai can help you create a tailored plan that considers your dietary preferences, cultural background, and health needs. This individualized approach ensures that you enjoy your meals while staying on track with your goals.

Exploring Local Cuisine: Dubai's culinary scene is incredibly diverse, offering a variety of healthy options. From traditional Middle Eastern dishes rich in fresh vegetables, legumes, and lean proteins to modern cafes that focus on health-conscious menus, you can find plenty of delicious choices. Exploring local markets like the Dubai Spice Souk or organic markets can also provide fresh, nutritious ingredients.

Mindful Eating: Practice mindful eating by paying attention to your hunger cues and savoring each bite. In a fast-paced city like Dubai, it’s easy to rush through meals. Take the time to enjoy your food, which can help prevent overeating and foster a healthier relationship with food.

Fitness: Finding the Right Activities

Diverse Workout Options: Dubai offers a wide range of fitness facilities and activities to suit all preferences. Whether you enjoy traditional gym workouts, outdoor activities, or group classes, you’ll find something that resonates with you. Popular options include yoga sessions on the beach, high-intensity interval training (HIIT) classes, and Pilates.

Outdoor Adventures: Take advantage of Dubai’s beautiful weather by engaging in outdoor activities. Consider hiking in the nearby Hajar Mountains, cycling along the Dubai Marina, or participating in water sports at Kite Beach. These activities not only burn calories but also allow you to enjoy the stunning scenery of the city.

Fitness Communities: Joining a fitness community can provide motivation and accountability. Many gyms and studios in Dubai offer group classes or challenges that foster a sense of camaraderie. Engaging with others who share similar goals can enhance your experience and help you stay committed.

Lifestyle Changes for Success

Setting Realistic Goals: Establish clear and achievable weight loss goals. Aim for a gradual weight loss of 1-2 pounds per week, which is generally considered healthy and sustainable. Break your larger goals into smaller milestones to celebrate your progress along the way.

Incorporating Mindfulness and Stress Management: Weight loss isn’t just physical; it’s also about mental well-being. Practicing mindfulness techniques, such as meditation or deep breathing, can help reduce stress, which is often linked to emotional eating. Consider participating in wellness workshops or classes offered in Dubai.

Regular Assessments: Track your progress through regular assessments. Many weight loss programs in Dubai provide check-ins to adjust your meal plans and workouts based on your progress. This adaptive approach ensures that you stay on the right path and make necessary changes when needed.

Stay Hydrated: In Dubai’s warm climate, staying hydrated is crucial for overall health and weight loss. Drinking plenty of water not only helps manage hunger but also supports metabolic processes. Consider infusing your water with fresh fruits or herbs for added flavor.

[trenttrendspotter]

The Fitness Industry Gets a Workout

By: Nancy Trent

Gyms are really feeling the pressure these days. Contributing factors include the popularity of weight loss drugs, the FTC getting involved in membership cancellation policies and Gen Z making the most of their membership fees.

So, gyms are upping their game, which was apparent at the recent IDEA World Fitness and Nutrition Expo, an event organized by the IDEA Health & Fitness Association, which took place from July 10 - 14 at the Los Angeles Convention center. Here are the Top Trends spotted at IDEA:

AI Goes Fitness

One of the most exciting trends gaining traction is the integration of virtual reality into fitness routines. Carolina Moraes, CMO of Zumba, believes this trend is here to stay. "Last year, Zumba launched in VR + MR with FitXR. As the hardware becomes lighter and more user-friendly, I think more brands will explore providing mixed-reality experiences. Entertainment is becoming increasingly important in the fitness industry as consumers seek variety and excitement," Moraes explained. It's clear that people are looking for ways to stay motivated and make their workouts more enjoyable and engaging.

However, some traditions remain strong, like in-person classes. "We now know that people don't ONLY want at-home fitness; they want in-person classes too. While one won't replace the other, it's important that they coexist harmoniously," added Moraes.

Making Fitness Accessible Anytime, Anywhere

CoreSpring offers Pilates-inspired workouts that don't require a reformer. Their approach is holistic, affordable and portable, using a direct spring resistance method that enhances wellness. CoreSpring's specialized equipment and tailored classes help build core strength, improve posture and boost overall wellbeing. Their custom app, filled with video tutorials, allows you to enjoy these benefits anytime, anywhere, making it perfect for all ages.

YogaWorks has expanded its much-loved studios into one of the largest online yoga class libraries. Whether you're a beginner or looking for a challenging workout, YogaWorks offers something for everyone. Their weekly live classes provide real-time instruction and a two-way chat with instructors, helping you increase strength, flexibility, stability and mental clarity from the comfort of your home.

Entertainment Focus

XPR Labs is revolutionizing fitness with virtual Taebo, using painless, no-motivation-required VR tools that people love so much that, if exercise isn't their preference, they would want to do it anyway. Their innovations make navigating the metaverse easier while promoting a healthier life outside of it, setting a new standard for generations to come.

Recovery and Adaptive Massage Revolution

GoFit focuses on recovery and plays a key role in the adaptive massage revolution with their patent-pending Revolve Roller. They are the only full-line, at-home fitness brand that combines high-quality equipment with professional training through the GoFit Fitness App. Their range of products includes core and resistance training gear, muscle massage tools, yoga equipment, and trekking gear, offering a complete fitness experience at home.

Women-Focused Nutrition

A clear trend emerged that put women's health at the forefront. With a focus on tailoring fitness and nutrition solutions specifically for women, industry leaders are acknowledging the unique needs of women's bodies and the importance of hormone balance in overall wellbeing. This shift is more than just a nod to gender-specific marketing; it's a recognition of the critical role that targeted fitness and nutrition play in women's health.

One of the standout innovations is Epic-T, a groundbreaking product that challenges the conventional wisdom that testosterone support is solely for men. Epic-T is an all-natural solution designed to address low testosterone levels in women, offering benefits such as increased lean muscle mass, enhanced energy and stamina, and improved libido and mood. Backed by science, Epic-T's formulation boasts an impressive 214 patents, 35 human clinical studies and 72 peer-reviewed publications. Made from natural ingredients, it supports hormonal balance without harmful side effects, proving that testosterone support can be both effective and safe for women.

Mental Fitness

Nano Genesis Labs, a pioneer in the nootropics space, is leading this shift to mental fitness with its cutting-edge formulations, setting itself apart by developing ultra-premium supplements using advanced nanotechnology. The brand's innovation lies in its use of the most clinically researched nano carbon molecule, designed to enhance the benefits of potent minerals on a molecular level. These all-natural products offer a wide range of benefits, working to balance and calm the mind, clear brain fog and improve focus. But, the impact goes far beyond mental clarity.

One of the most exciting aspects of Nano Genesis Labs' nootropics is their ability to promote neuroplasticity, the brain's capacity to adapt and form new neural connections. This is a crucial factor in learning, memory and overall cognitive health. By supporting neuroplasticity, Nano Genesis Labs is not only helping individuals think more clearly but also laying the groundwork for long-term brain health.

In addition to these cognitive benefits, Nano Genesis Labs' products are designed to reduce inflammation, boost immunity, increase energy levels and detoxify the body. This comprehensive approach means that users can experience a cascade of positive effects, from improved mental performance to enhanced physical health, all without the harmful side effects often associated with traditional supplements.

The emphasis on mental fitness and the rise of nootropics reflects a broader trend in the health and wellness industry: the understanding that the mind and body are inextricably linked and that optimizing one requires attention to the other. Nano Genesis Labs is at the forefront of this movement, offering solutions that not only boost cognitive function but also contribute to overall wellbeing.

Bottoms Up

As fitness enthusiasts and experts alike continue to recognize the importance of strengthening the muscles that support our foundation, brands like Glute Slide, Squat Wedgiez and Naboso are developing innovative products designed to target the lower half of the body.

The Glute Slide has quickly become a go-to for anyone looking to sculpt, strengthen and tone their glutes. This cutting-edge device is equipped with a patented push-pin resistance change technology and a first-of-its-kind foot wedge that provides maximal traction. Its robust handlebar assembly ensures maximum stability, making it suitable for users of all fitness levels. With up to 120 pounds of resistance, the Glute Slide is ideal for everyone, from elite athletes focusing on performance training to fitness enthusiasts working out in their home gyms.

Peter Holman, a leading fitness expert, physical therapist and the innovator behind Glute Slide, spoke about the growing focus on glute training. "Glutes are the most powerful muscle in the body," Holman explained. "Aesthetically, it seems like women are now empowered to have muscles and not be stick thin; they want to look strong. This trend started with figures like Gal Gadot and the Kardashians, and the rise of the 'belfie,' a selfie of your butt. All proof that glutes are an obsession now."

But, this trend isn't just about looks. Holman's background in physical therapy underscores the functional importance of strong glutes. "If your glutes aren't strong, you're likely to end up with lower back issues," he said. With Glute Slide, users can take their glute training to the next level, ensuring both aesthetic and functional benefits.

Another standout in the lower body training category is Squat Wedgiez, a unique product that offers an elevated leg workout while reducing joint and back pain. Squat Wedgiez is designed to strengthen the knees, increase flexibility and build muscle mass. The brand also offers a six-week workout program, providing users with a structured path to stronger, more resilient legs.

While glutes and legs often take center stage in lower body workouts, it's crucial not to overlook the feet, the foundation of all movement. Naboso is revolutionizing the way we think about foot health with its small nerve proprioceptive insoles and mats. These products are specifically designed to stimulate the nervous system and enhance movement by improving dynamic stability through sensory stimulation of the feet.

• • •

These Top Trends from IDEA showcase the exciting directions in which the fitness industry is heading. Whether it's the flexibility of working out anywhere, the tailored approach to women's health, the rise of mental fitness or the focus on lower body strength, each trend reflects a deeper understanding of what consumers want and need in their fitness journeys. As these innovations continue to evolve, they are set to shape the future of fitness, making it more accessible, personalized and effective for everyone.

[joyner111]

aire dubai: upcoming luxurious residential high-rise tower

Aire dubai is an upcoming luxurious residential high-rise tower that is set to become a landmark in the heart of Dubai's skyline. Developed by Alta Real Estate Developments, this project is designed by the renowned Miami-based design studio Arquitectonica, known for its innovative architectural designs .

The aire dubai Tower will feature a 'glass skin' that allows natural light to fill the interiors, enhancing the sense of space. The design is inspired by the beauty of an obelisk and the soft curves shaped by desert breezes. The tower will offer a range of luxurious amenities, including a co-working space, a large beach-style pool, a jacuzzi spa, a juice bar, pilates and yoga rooms, gym equipment, male and female spas, and more .

Aire dubai will provide residents with a new level of luxury living, with 3 and 4 bedroom apartments that are spacious and designed to the highest standards of comfort and style. The interiors are being crafted by Mckimm, a firm that specializes in modern luxury residential design, ensuring a feeling of modern grandeur with distinctive style elements .

The project is strategically located near Sheikh Zayed Road, offering easy access to the city's main attractions and business hubs. Residents will enjoy panoramic views of the Dubai skyline, the sea, and the iconic Burj Khalifa. The expected handover date for aire dubai is the end of 2026, and it is currently under development with a projected completion date of Q4 2026 .

Aire dubai is more than just a residential tower; it represents a lifestyle that combines luxury, comfort, and convenience. With quality construction guaranteed by Alta Real Estate Developments and a future-ready design, aire dubai is poised to be an exceptional addition to Dubai's real estate market .

[deshpandeisha]

Exploring the Vibrant Pilates and Yoga Studios Market

The global Pilates and yoga studios market size is expected to reach USD 340.61 Billion in 2030 and register a revenue CAGR of 11.2% over the forecast period, according to latest report by Emergen. Rapid increase in obese population is boosting health awareness activities and celebrity endorsement and promotion, which are expected to drive global Pilates and yoga studios market revenue growth during the forecast period.

Market Growth and Trends

The global market for Pilates and Yoga studios is booming! Here are some key trends fueling this growth:

Increased Awareness: More people are becoming aware of the benefits of Pilates and Yoga, including improved flexibility, strength, mental clarity, and stress reduction.

Digital Transformation: The pandemic accelerated the adoption of online classes. Many studios now offer virtual sessions, making it easier for people to practice from the comfort of their homes.

Specialized Classes: Studios are offering more specialized classes catering to different needs—prenatal yoga, therapeutic Pilates, and even fusion classes combining elements of both.

Community Building: These studios are not just places to exercise; they are community hubs. Many offer workshops, retreats, and events that foster a sense of belonging and support.

Benefits of Pilates and Yoga

Both practices offer a plethora of benefits:

Pilates: Focuses on core strength, posture, and flexibility. It’s excellent for rehabilitation and improving muscle tone.

Yoga: Enhances flexibility, balance, and mental clarity. It’s known for its meditative qualities and stress-relieving benefits.

Choosing the Right Studio

With so many options out there, how do you choose the right studio? Here are a few tips:

Research Instructors: Look for experienced and certified instructors.

Class Variety: Check if the studio offers a variety of classes to keep your routine interesting.

Community Feel: Visit the studio and see if you feel welcomed and comfortable.

Location and Schedule: Ensure the studio’s location and class schedule align with your lifestyle.

[whatonyogaearth]

How do Patanjali's ethics apply to a commodified yoga world?

Introduction 

Our current societal model based on capitalism, consumerism, commodification of products, bargains and unethical practices is well embedded in our current way of living. It has developed and evolved over thousands of years from when salt was used as currency to the paper currency we use today, and we are heading into a future where virtual currencies will be used.  

A multifaceted and complex dilemma is presented to yoga teachers, studio owners, attendees/students of yoga classes as to what the best way is to share/promote/attend/participate in yoga within our current societal model. On the one hand we are faced with a capitalistic model which drives us to sell products, make money and earn a living to support our lifestyles (in this case the modus operandi is yoga) and on the other hand yoga philosophy has a deep and centuries old moral compass. The most famous philosophical and ethical text is known as Patanjali's Yoga Sutras.  

In this blog post we are going to explore some of the tensions that are presented to people embarking on a journey into the yoga world. (The term people here embraces yoga teachers, studio owners and attendees/students of yoga classes.)  

Image: Original source unknown

Yoga as a commodity  

Let us begin by looking at how yoga has become a commodity within the capitalistic model. There has been an explosion of yoga across the globe. Between 2010 and 2021 yoga grew in popularity by at least 64%. In the last decade yoga has been incorporated and embedded into the health, wellbeing and fitness industries. Let us take a look at some key statistics...

More than 300 million people practice yoga globally and the global yoga market size was valued at USD 115.43 (£91.61) billion in 2023. The market is further projected to grow at a CAGR of 9% between 2024 and 2032, reaching a value of USD 250.70 (£198.97) billion by 2032. Source: www.expertmarketresearch.com/reports/yoga-market. Please note that the statistic taken from the site called Expert Market Research vary to the ones being shared in the above image. We are not sure how things are being measured/calculated in either source to account for the variation. Nevertheless, we get an idea of what is happening.  

In the United Kingdom, as of 2023:  

The Pilates and yoga industry has a revenue of over £895 million

There are over 18,000 yoga and Pilates employees in the UK.  

There are over 4,800 yoga and Pilates businesses in the UK.  

Up to 460,000 Brits are taking part in yoga classes each week. 

Source: www.finder.com/uk/yoga-statistics  

There is no doubt about it, yoga has now become a product to sell. Not just from attending classes/workshops/retreats but from all the by-products one can purchase, from clothing to yoga mats that go with it. The commodification of yoga has had huge ramifications on the tradition itself. In fact, if you put the word yoga on a product it seems you can sell it for twice as much. See the image below taken from the Talk Talk website, demonstrating how ubiquitous yoga has become in selling any product. Not sure how faster broadband and yoga are related?! Granted one of the benefits of yoga is peace of mind but the purpose of “true” yoga is not to sell broadband, to sell itself or any other product! 

Yoga image selling broadband. Not sure how the two are related?! 

How has yoga been commodified over the last decade?

In this section we are going to briefly explore what the yoga landscape looked like before and after its commodification.  

How the masses perceive yoga 

Before 

Many people did not have an understanding of what yoga was and a lot of people would think that if you practiced yoga, you had joined some sort of cult, wore robes and chanted Om all day long. Some people still think this is the case today.    

After 

It could be argued that people still do not understand what yoga is today and perhaps have even less of an understanding than before it was commodified. Most people “think” they have an idea of what yoga “might” entail. The essence of yoga has been diluted and is slowly getting lost. Social media has played a significant role in promoting yoga as mainly for the fit, athletic and body beautiful. Lots of people think yoga is about contortions, difficult gymnastic style postures and standing on one’s head. Type in yoga on any search engine and we will see beautiful, perfect people in the most unattainable postures (that is, unattainable for most people). 

Practitioners of Yoga 

Before 

Yoga was practiced by very few people and practitioners of yoga came to it for many different reasons; it was marginalised or an activity that lingered on the fringes of society. It was mainly considered to be a spiritual path to follow. The great majority of students would have sought out yoga as a deeper meaning to their life experience, however, there would have been some people, as today, who would first start yoga for the physical benefits and perhaps with time they would delve into the deeper aspects of it.  

After 

It is a very mixed bag. You will still find people practicing yoga for a deeper meaning but there has been a surge of people who in the past would not have ventured into a class, who are now finding their way to gyms/studios and are exploring yoga as a way to get fit and get the famous yoga bum. Many of these people may just stay in the realm of the physical yoga world but some may dive deeper.  

Yoga Classes/Styles of Yoga 

Before  

The main styles of yoga used to be Hatha, Ashtanga and Iyengar. Most classes were for 90 minutes and were predominantly held in church halls or community centres. The classes would include not just postural work but would also explore breathing, meditation, energy/chakra work, relaxation, nidra and in some classes the history and philosophy of yoga would also be explored.  

After 

There is a boom in yoga styles from rocket yoga to dog and beer yoga and everything in between. Yoga starts to mix with other fitness modalities so that aerial, acro, Pilates (yogalates), yoga with weights and hot yoga begin to emerge. Class durations can be anywhere between 10 to 90 mins. Gyms, fitness organisations, health and well-being centres start to have a great variety of yoga classes on their timetable. There is an explosion of yoga on social media platforms and YouTube.  

There is also a boom in yoga studios as they start to emerge everywhere. The majority of studios are managed by highly trained and experienced practitioners of yoga, but some studios are also being opened and managed by people who do not even have a yoga teaching qualification. Some studios offer yoga in a fairly traditional and authentic format while others offer yoga to Ibiza tunes and other types of playlists. Some of the less traditional yoga studios begin branching out to include other health and wellbeing experiences such as ice baths, saunas, the Wim Hoff method, Reiki yoga, yoga with massage and so forth.  

Teacher Trainings 

Before  

Teacher trainings were few and far between and were of a very high standard. Most of them requiring a commitment of study of a minimum of three years and the participants on the training had a minimum requirement to have been practicing yoga for at least three years. Teacher trainings were only offered by a select and very well-respected yoga schools/ashrams.  

Teacher trainings involved rigorous assessment and course work. If standards were not met many people would not receive their yoga qualification.  

After 

A plethora of teacher trainings begin to appear on the market from courses that can be completed in a couple of weeks, a month or a period of a year, and there are online courses, in-person courses or hybrids. The syllabuses of these trainings are based on the number or contact hours, for example 200, 500 hours etc.  

Organisations such as Yoga Alliance and Independent Yoga Network begin to appear on the market from about 1999. Their role is to uphold some sort of standard but as the whole industry is following the consumer narrative, a lot of teacher trainings are passed by these organisations so that everyone can make some money from selling yoga. Organisations that used to accredit trainings for the fitness industry only, such as REPs and Active IQ also jump on the yoga gravy train, and they too begin to accredit yoga teacher trainings.  

Yoga Teachers 

Before 

The majority of yoga teachers were highly trained and experienced. There were very few yoga teachers in any given local area and most of the teachers in an area had heard of each other and perhaps even knew each other. Teachers were respectful of where they set up their classes, having discussions with other teachers in the area and checking in if it was ok to teach in a similar area or space.  

Yoga teachers would not undercut each other, and most classes were priced very similar to each other. Yoga teachers could earn a reasonable income that supported their lifestyles.  

A lot of teachers believed that yoga was a radical path in creating a different world. One in harmony with the ebbs and flows of the natural world. Respecting all beings and protecting all of our collective resources. Many try to follow Patanjali’s Yoga Sutras to the best of their ability.  

After 

The quality and experience of teachers is a mixed bag. Many have completed a one-month intensive teacher training that is accredited, for example, as a 200 Yoga Alliance teacher training. As the teacher trainings are short and intense many teachers may and can lack the depth of understanding of the energetics that lie behind a practice. Furthermore, the long, rich and diverse history and philosophy of yoga cannot be covered on these short intensive trainings. Only a few keystone yoga texts (if that) can be explored on these trainings. As such a very biased view is being shared, including a lot of misinformation.  

There is a boom of yoga teachers on the scene and as such teachers start to undercut each other and are not as sensitive to each other in relation to how they advertise their classes or the spaces or areas they use to teach in.  

On the whole yoga teachers are not paid well, and it is very difficult to make a modest living. Studios in particular do not pay their teachers well. The remuneration of a teacher working in a studio is dependent upon the number of people attending. The more people attending the better the remuneration. There is a lot of burn out in the industry.  

Class prices 

Before 

Teachers valued their own and other teachers’ time and commitment to getting trained and experienced in yoga. Teachers would spend many years and thousands of pounds obtaining their yoga qualification(s). As such no one undercut each other, and everyone offered yoga at a similar and fair price.  

Teachers would use a variety and similar payment options to other teachers in an area. The intention behind these payment options is quite different to what we see today. Many teachers believe in a world where the societal model is not driven by greed, profit and consumerism but is based on fairness, openness, and harmony. As such when teachers offered payment options such as: a donation box where students could pay what they could afford; offering classes for free; an energy exchange of services; a reasonable fee for the class, it was not done with the intent to ruthlessly grow a business or undercut any other yoga teacher sharing yoga in the area. 

Cartoon (and the one above) from: 'Rethinking consumerism for the sake of young people’s mental health (and the planet)' on issuesonline.co.uk

After 

It is now a highly competitive market and as such to fill studios/classes teachers and studio owners have bought into the capitalistic and consumer narrative. To draw people in a lot of places offer free, discounted classes or even give their regular members money each time they refer a friend. Many studios/teachers may also offer unlimited yoga at a very cheap price. Furthermore, we start to see studios/teachers offering sales on Black Friday and Cyber Monday and so on! It is clearly not a one-way street as the consumers i.e. students/participants of yoga classes are supporting this model by purchasing the slashed/discounted yoga classes. Thereby the capitalistic, consumer narrative continues to become deeply ingrained through the commodification of our yoga practice.   

Image from 'The New Spiritual Consumerism' on The New York Times

Yoga Products 

Before 

It was really hard to find yoga mats and it was quite impossible to find all the other yoga accessories that one can find on the market today.  

After 

The word yoga is used to sell everything from laptops to yoga mats and many other yoga products and also products which have nothing to do with yoga.  

Cartoon by polyp.org.uk

Festivals/Expos 

Before 

There were very few yoga festivals and no yoga conventions/expos. 

After 

A plethora of yoga festivals have emerged. There is an international yoga day now. In the UK there are two big yoga conventions/expos every year, called the Om Yoga Show. 

What is the eight-fold path from Patanjali’s Yoga Sutras? 

Image: Original source unknown

The Yoga Sutras is generally considered a foundational text of the yoga tradition. Most scholars these days date the Yoga Sutras to somewhere between the 2nd and 5th centuries CE, with Philipp Maas placing it in the early 5th century. Yoga had already been around in some form or another for many centuries by this point. Therefore, Patanjali did not ‘invent’ Yoga. Nevertheless, this is the earliest comprehensive and systematic text on the subject that has survived. 

From this text we will be focusing on the second chapter. As it is in this chapter where the eight-fold (ashtanga, where ash means eight and tanga means limbs or auxiliaries) path is discussed. Here we find the famous exposition of five ethical restraints (yamas) and five ethical observances (niyamas) and these are relatively well-known in the modern yoga world. For this blog we are particularly interested in the following four yamas:   

Ahimsa (non-harming)  

Satya (truth telling) 

Asteya (non-stealing) 

Aparigraha (non-acquisitiveness) 

For a full blog post on the Yoga Sutras click here.  

As a yoga community is it possible to have a narrative which is in line with Patanjali’s Yamas?   

It is hoped that through this blog we have begun to gently shine the light on how our yoga practice has slowly become commodified over the last decade. The outcome of the commodification of yoga is that it can be packaged in many different ways and offered to consumers as overly and unreasonably priced classes and products to only then be reduced or slashed, offered for free or included in sales such as black Fridays, cyber-Mondays etc. to consumers. 

Clearly trying to operate a yoga business within our current societal model is challenging. Particularly if the intention behind why we became a yoga teacher or studio owner is because we believe that yoga is a radical way to change our capitalistic consumer model and we do not wish to be driven by or support the current narrative. The fact is this current societal model is here for the time being and until the narrative changes, we need to operate within it. How do we do this without causing harm to ourselves, to other businesses and the wider community? We need to find a compromise and find some middle ground.  

Somehow as yoga teachers, studio owners and attendees of yoga classes we need to find a harmonious middle path that enables us to find some balance by living within the current model and running and supporting yoga businesses in line with the values outlined in Patanjali’s Yoga Sutras.  

If we wish to reconcile this, then it is very simple as a yoga community we should not be harming (practicing ahimsa); stealing (practicing asteya) and being greedy (practicing aparigraha). We should be truthful (satya) to ourselves, to our business, to our students, to studio owners/teachers and to our wider global community by providing services at honest prices, that value each other, our training, our knowledge and expertise.  

We should jump off the capitalistic model by not buying into it, by setting prices that are appropriate thereby not undercutting or undervaluing the yoga community. In the long term hopefully shining our businesses as beacons of light which perhaps one day can navigate us away from the consumerism model that has enslaved us into meaningless lifestyles where we perpetuate and reinforce unhealthy relationships with ourselves and the wider global community.         

Cartoon by www.speedbump.com

Conclusion

To swim against the capitalistic tide can be rewarding, challenging and at times isolating but looking at the bigger picture and setting examples by running businesses in a different way is very important particularly in our current global, societal/economic model.  

Our businesses should be deeply rooted like trees in a healthy eco-system, with Patanjali’s yamas and niyamas as the roots/foundations of our businesses that go far and wide into the rich healthy soil. The invisible mycelium network connecting the woods via the root system expressing itself through the healthy conversation and conversion of the yamas and niyamas by sharing the knowledge with all the trees and inhabitants of that woodland so that the whole woodland/eco-system benefits, thrives and is healthy.  

A complex system is a system composed of many components which may interact with each other in nonlinear and unpredictable ways. In time the small and seemingly trivial steps we make as yoga teachers and students may ultimately result in something with much larger consequences, a butterfly effect may be created in which small changes will result in significant nonlinear impacts to the complex system which is the capitalist consumer model. 

Yoga used to be a path less followed and more challenging for a reason. To awaken one’s consciousness and internal light takes time, courage, commitment, effort and sacrifice. To run our businesses in a yogic way is part of embodying yoga values and it should be a core part of our yoga practice. To bring around real long-lasting change as a yoga community we need to set the example at the mycelium level for others to be inspired and follow. A healthy yamas/niyamas mycelium network reflects a healthy, vibrant and energetic yogic woodland community and planet Earth.  

Art by Vchitras on Etsy