#PhysicsWallah

[ishuess]

Jis din Alakh Pandey sir sapne mein aane lage uss din main jee aspirant banjaaungi finally😤

[aadme108intership]

Physics Wallah: A Marketing Case Study

Who wouldn’t think that a normal youtube channel could turn into a billion-dollar ed-tech giant? And that’s the story of Physics Wallah for you. But the question is how did they do it? Let’s dive into their marketing strategies of Physics Wallah case study to understand what made them from a normal youtube channel to a ed-tech giant.

Content is King: the foundation of PW

Physics wallah didn’t need any fancy marketing gimmick to start their brand. They focused on what truly matters despite jumping on trends that don't even make sense to their audience. They create high quality engaging content with consistency for free to publish on youtube so anybody can go and learn about it by doing this they cater to the student’s audience which doesn’t help them build the trust among students but also a loyal following. They understood that students don’t just only want boring lecture videos but more than facts; they needed clear explanation, engaging and friendly teachers to solve their doubts. Physics wallah fulfilled all these needs of the students.

Leveraging social media

Once building a base of audience on social media, Physics Wallah knew to keep them engaged. Their social media strategy was on point. From interactive classes to fun-loving teachers, they have cracked the code to connect with students along with that they keep experimenting by posting on different platforms to reach a wider audience.

Building a Community

Having a community is the backbone of any successful brand. Physics Wallah promoted a sense of belonging among their students. They encourage interactions, feedback and collaboration. By creating a space where students feel valued and connected to those brands helped a lot to Physics Wallah in building a strong community.

Affordability with accessibility

While free content was a good attraction, they offered paid courses as well but here is the thing: they priced their courses accordingly. It not helped students to purchase it easily due to its affordability but it also helped them target a wider group of students. This accessibility combined with the quality of their content makes their paid offerings highly desirable.

Alakh Pandey: Personal Branding

Alakh Pandey, the face of physics wallah, is a star in his own right. His relatable teaching style and genuine personality have made him a known name among students. By building a strong personal brand not only helped him boost the company’s image but also created a loyal community as well on his own.

Data-driven decision making

Physics wallah isn’t just winging it. They’re using data to inform their marketing strategies because analyzing their student’s data they curated the content, made their courses affordable and accessible to create offerings to meet their audience’s needs.

Physics Wallah’s journey is the result of the power of digital marketing and when it is combined with a genuine passion for education. Their focus on providing Value, building a community, and leveraging technology has helped them a lot to reach at the top of the mountain. While replicating their success might not be that easy but there’s definitely a lot to learn from their strategy.

[littlenerdstudies]

So, Hello y'all!!!!! I am back. And I know it's too late. Anyways, my studies are going on well. I am trying to catch up to my classes. I think I'm still 1 month back, so Ima charge on studies. Nowadays, Physics is so easy. Like my favourite sub is physics. I love studying really 😭 Y'all gotta start loving your studies so that you will succeed. At this point, Idk what the hell I'm even writing. Anyways, STUDY HARD BITCHESSS

[atomxmedia]

Physics Wallah Bucking The Trend: Set To Raise $150 Million At $2.8 Billion Valuation

Breaking Through the Edtech Funding Winter

Despite a significant slowdown in funding for education technology companies (edtech), PhysicsWallah (PW) is poised to secure a substantial new round of investment. This news comes as a welcome surprise in a climate often referred to as the “funding winter.”

Key Details of the Funding Round

Amount: $150 million

Investors: A mix of new and existing investors, with participation expected from Westbridge and GSV Ventures.

Valuation: $2.8 billion, reflecting a significant increase from the $1.1 billion valuation during the Series A round in June 2022.

PhysicsWallah’s Growth Trajectory

Founded by Alakh Pandey and Prayeek Maheshwari, PhysicsWallah has evolved from offering online coaching for IIT/JEE entrance exams to a comprehensive education provider. Their services now encompass:

Offline coaching centers

Schools

Colleges

Upskilling programs

This diversification has contributed to their revenue streams. Industry sources estimate that:

30% of revenue comes from JEE and NEET coaching.

35% comes from offline coaching delivered through Vidyapeeth and Pathshala centers.

Although full-year 2024 statistics are not yet available, PhysicsWallah’s revenue increased significantly in FY23 — by 3.3X to Rs 779 crore. It’s crucial to remember, too, that during that same time period, their profit decreased by over 90%, arriving at Rs 8.87 crore. In order to save expenses, the corporation also reorganized in November 2023 and laid off 120–150 workers.

Standing Out in a Challenging Market

The funding landscape for edtech firms today is very different. As per TheKredible, just $138 million was invested in 21 deals during the first half of 2024. Compared to the amounts from prior years — $456 million in 2023, $2.3 billion in 2022, and an astounding $5.8 billion in 2021 — this is insignificant.

Why PhysicsWallah? Investor Confidence Explained

Despite these challenging market conditions, PhysicsWallah’s ability to secure funding signifies strong investor confidence in their long-term potential. Here are some key factors contributing to this belief:

Strong Brand Loyalty: PhysicsWallah enjoys exceptional loyalty and credibility among students, a factor many competitors struggle to replicate.

Diversified Revenue Streams: Their expansion beyond online coaching into a broader range of educational services mitigates risk and fosters sustainable growth.

Long-Term Vision: Investors seem willing to give PhysicsWallah time to realize their full potential, as evidenced by the significant valuation jump.

Read more: Marketing News, Advertising News, PR and Finance News, Digital News

[omprakashblogger]

Alakh Pandey

Alakh Pandey is a famous youtuber and CEO of youtube channel named physics wallah. He makes educational videos on youtube.

[timelybyte]

PhysicsWallah, a leading edtech company, has announced its new innovative tool Alakh AI. This AI platform is specially designed for students as a personal assistant.

[digital-marketing-latha]

Digital Marketing Strategy of Physics Walla

Digital Marketing Strategy of Physics Walla

Physics Walla Case Study to understand how Physicwalla created a 100 crore profit starting as a tutor in 2014.

Alakh Pandey aka Physicswalla was a college dropout, from a middle-class family who loved teaching. 

He started teaching at a JEE coaching center and students just loved him. 

To reach more students he started a YouTube channel in 2014. For a couple of years, he shared tutorials but it didn't move the needle.

In 2017 he decided to quit his job and focused his YouTube videos on teaching physics to ICSE students.

This was when his channel grew exponentially.

Marketing Strategy of Physicswallah

Do you know what is the USP of Physicswallah? His strength is his storytelling and his connection with his students.

Storytelling

Alakh Pandey has a great ability to teach via stories. He adds motivational stories, and real-life case studies and inspires students.

He can connect via stories.

Adding value to the customer

Customer aka the student is the most important person for Alakh. He always focused on his students and provided value.

Value addition has paid off big time for Physicswallah which has created a huge fan base.

Customer focus creates loyalty

Physicwallah is the star of EdTech. He is… He has numerous fan pages who constantly post content about him. 

They share memes, and snippets from his classes, share his quotes, and are one of the primary reasons for his success.

Just a warning… do not ever try to get on his wrong side… it has been said that his students are so loyal… they have been known to create digital warfare against anyone who is known to have tried to discredit him…

This could be the single most important marketing strategy of Physicswala - a customer-focused approach.

Innovation

Physicswalla is a classic example of a company that has taken advantage of technology. They have launched apps, introduced referral systems, and have launched numerous courses and coaching centers.

They have welcomed funds and acquired companies to leverage their position the the EdTech industry.

Alakh Pandey has taken advantage of his fanbase and has risen above the crowd.

His ingenuity did not stop there. He went on to create an app that massed 300k downloads in just 7 days.

Rumor mills say it crashed the app store…

Let's talk about some marketing, and what exactly worked for Physicswalla.

If you notice the financials of Physics Wallah you can see that they have generated a huge income. 

Further drilling down, you will notice they have kept their advertising costs low… really minimal.

How did they manage to spend so less on advertisements and yet grow so big?

Financial as per entrackr

Let's break down how product pricing is decided.

Product pricing is decided majorly by

Production cost

Marketing Cost or COCA (cost of customer acquisition)

To increase your profits you need to lower the cost of customer acquisition.

The greater the cost of acquisition of a customer, the lower the profits.

Digital Marketing Strategy of Physicswallah

Physicswalla is an example of how personal branding can make you successful.

Analysing the website traffic you will notice that branded search terms constitute a major source of traffic.

Personal Branding

Branded search is an indicator that you have done everything right. People are searching with your name and your company's name.

This also indicates how loyal their customers (students and parents) are. This also proves the rule of 7 of marketing.

Establishing Multiple touchpoints

Elmo Lewis from the advertising industry coined the term "Rule of Seven" in early 1927. It was coined as the rule of 7 and referred to as the effective frequency.

Rule of seven states that it takes 7 interactions with a brand, with an ad for a potential customer to be influenced.

Fun Fact - Elmo Lewis is the person who also coined the terms AIDA and USP.

What has all this to do with Physicswalla?

He has built a brand and generated trust. He has created multiple touchpoints which are essential to generating a steady stream of leads.

This in turn has helped him manage low advertisement costs.

You can find him on Instagram, Twitter, Facebook, and YouTube, and he even has a dedicated Telegram channel.

Multiple active touchpoints with a massive fan following to reach potential customers.

Organic Marketing

Analysing the traffic of Physicswalla you can't but notice how vast the organic traffic is.

The website alone generates approx 16 million visitors using over 1.1M keywords to find the site.

3M of this traffic is branded ( did I mention every month?).

Content Marketing

Content in the form of images, videos, memes,content shared by fans and blog posts have been one of their key sources of success.

Physicswalla is a company that has all the right ingredients of growth. Understanding their digital marketing strategy and implementing it in your venture will help you take your business to an all-new level.

Author

Latha is a Digital strategest and content marketer. You can find her on LinkedIn.

[talentpiee]

Profitable ed-tech unicorn Physics Wallah has laid off around 120 employees after a performance revenue.

"At PW, we regularly assess performance through mid-term and end-term cycles. For the cycle ending in October, less than 0.8 percent of our workforce, ranging from 70 to 120 individuals with performance concerns—may be asked to transition…,” said Satish Khengre, CHRO, PW, in a statement.

Stay ahead of the curve with @talentpie! 🚀 Don't miss out on the latest and trending updates. 🔥📢

#physicswallah #pw #edtech #layoffs #employees #news #alakhpandey #physics #talentpie #entrepreneurs #StartupLife #marketing #marketingagency #marketingtips #explore

[themoviesflix1]

Physics Wallah Exposed के टीचर का बयान वायरल, SC/ST आयोग तक पहुंची शिकायत |

[rahulrainbow]

ONLINE PLATFORMS & FOUNDATION COURSE PROVIDERS FOR CLASS VI

Online Platforms & Foundation Course Providers For Class Vi Online Platforms for Class VI Academic Extramarks Meritnation Toppr Tata Studi Tata Classedge Khan Academy Physicswallah Vedantu Byju’s EXTRAMARKS: It is an online learning platform. They  offers a variety of courses for students of all ages. . Extramarks was founded in 2007 by Atul Kulshrestha.Extramarks offers a variety of features…

[indiabizlive]

According to a Physics Wallah executive, the edtech platform plans to invest $10 million (about Rs 82 crore) in its school-integrated curriculum, Vidyapeeth School. The funding will be phased, with the project now accessible in 39 schools.

[educhampionservices]

Good news for physics teaching professionals #educhampionservices #educhampion #educhampionservicesuk #educhampionservicesvisa #teaching #teachingphyiscs #uk #ukphysics #physicswallah #physicsfacts #ukphysicsisgettingonmynerve😑 #flytouk🇬🇧 #Bengalore #bangalorephysics #physicslecturer #physicstutor #bengalorediaries #bengaloremodels #bengalorebeauty #bangalorenightlife #bengaloreclubs #physicsclubs #bangaloreiisc #iisccampus #iisccampus #iischiparty #bengalore_insta #physicsreserch #physicsfacts #physicslovers #dralings♥️😍 #doves (at Bangalore, India) https://www.instagram.com/p/Cq4aDVyv--M/?igshid=NGJjMDIxMWI=

[promotionalguide]

NEET-JEE Coaching classes-Guwahati-Trident Academy

At Trident Academy, we focus on delivering the best to our students for both online and offline(classroom coaching) classes. Our Top Faculties mentor students to extract the best of students patience and hard work to succeed in the competitive entrance exams of JEE (Main+ Advanced), #NEET-UG, #Integrated_coaching for NEET, Class XI arts, Class XI commerce & #CAFoundation Coaching.

The Vidyapeeth School Centre of #PhysicsWallah(NEET-JEE) - Alakh Pandey has established a branch at Trident Academy, and classes are set to begin on #April 17th. This high-quality institution is open to all students and is currently accepting registrations.

Call @ 075780 11234 https://tridentseniorsecondaryschool.com/

[burningtopics]

Mistakes made by the greatest scientists

Read the latest blockbuster book here.

[dopeshitmeme]

Aj toh rest le lete😅 #dopeshitmeme #alakhpandey #physicswallah #memes https://www.instagram.com/p/CpK1Ivtp3kz/?igshid=NGJjMDIxMWI=