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syspreesolutionscompany · 6 months ago

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SySpree Digital (India)- Buzzing Social Network Trends of 2024

Social Media Trends of 2024 In this globe of digital communications, the social media sites sphere will be experiencing a major transformation in 2024. The dynamics that have actually dominated systems such as TikTok and Instagram are currently experiencing the start of a new standard, suggesting the beginning of a new age. This year's patterns change from the short-form material mania that has controlled the last 3 years, particularly in popular audio material. These channels' old approach of fast development is now the only compass for brands and material makers looking to stand apart. We have the Best Social Media Trends of 2024.

Long-Form Content Renewal An intriguing reboot taking place in social networks is the return of long-form web content. The last three years saw the explosive growth of short-form material, specifically focused on trending sound as the most preferred approach for expanding on platforms such as TikTok or Instagram. However, the fads of 2024 suggest a significant step away from the brevity that was when the standard for electronic interactions. Change from Short-Form to Long-Form The change from short-form to long-form web content shows an evolution in the techniques used by material creators and brand names. Not limited to the limit of 15 or 30-second videos, the tale is expanding, with an increased focus on deepness, creativity and creativity. The leading social networks agency in Mumbai claims that possibilities are limitless, whether it's adding thoughtful discourse to significant preferred moments or the growth of day-in-the-life vlogs. Social media site is experiencing a change in the 'much less is extra' method that has actually recently been prevalent. Advancement of Video Clip Content on Tiktok and Instagram The advancement of video clip content throughout systems such as TikTok and Instagram is characteristic of this change. Although these platforms originally grew on short video clips, they currently encourage users to check into the globe of longer video clips. This pattern straightens with YouTube's enduring influence, which has actually long been the essential of considerable and full content. Given that YouTube proceeds dominating the marketplace, the more youthful generation naturally accepts the allure of longer video clip layouts. YouTube's Influence on Longer Videos The influence of YouTube is greater than a modification in the web content length. It shows a wider fad towards a more intricate storytelling design that produces a sense of connection and engagement beyond the occasional nature of much shorter videos. The shift is not regarding giving up the charm of style patterns but instead integrating them into a bigger narration canvas. When we consider our social networks trends in 2024, the return of long-form content shows the adaptability and dynamism of the digital setting. It is a break from the days of brief glimpses and fast scrolling. It motivates individuals to remain and immerse in tales that go beyond the superficial. By welcoming this modification, content designers and firms alike can uncover new levels of partnership and creativity within the quickly evolving globe of social media.

Influencers Use Item Positioning In this humming room of social media sites, influencers utilize item placement to accentuate their target market and motivate genuine interaction. Although it's not new, it has changed into a refined yet effective marketing tool, resulting in an uncomplicated integration of items into content that is a hit with audiences. Clara Pierce's Instance A noteworthy instance is the influencer Clara Peirce, that skillfully incorporated product placement right into her TikTok content approach. Taking part in a trending skincare routine video clip, Clara effectively integrated a photo mask within the narrative. The comments section was loaded with queries concerning the mask, showing the effectiveness of this advertising and marketing technique. Additionally, Clara strategically linked the product in her biography, transforming customers' interest right into a workable involvement. Testing by Brand Names with Affiliate Advertising This sort of influencer-led advertising shows a bigger fad to come in 2024. brand names are evaluating associate marketing programs that allow them to be part of discussion much more naturally. As opposed to bombarding people with advertisements that could be extra apparent, firms are turning to influencers to give genuine experiences with their products. The specialists from the leading social media company in Mumbai says this technique does not just pique curiosity yet likewise positions products in a genuine and actual way, producing an emotional link in between brands and their consumers.

Even More AI Integrations In the continuously developing social media sites patterns in 2024, the increasing importance of expert system (AI) is changing exactly how content is made, shared and consumed. Platforms are increasingly taking on AI as a modern technology function and a critical component that improves user experience.

AI's Growing Duty in Social Media Later on, a major player in the monitoring of the social media sites sector took significant action in this instructions through the integration of AI functions into its platform. Launching devices such as Inscription Author, which can create subtitles for social media sites in simply a couple of secs, is an excellent example of just how AI can help enhance and improve production procedures for content. Nevertheless, this advancement has its difficulties and extensive conversations. Worries and Discussions Concerning AI Influencers With all the hype about AI assimilations, a number of concerns have appeared, specifically within the field of AI influencers. As the lines blur in between man-made and human web content makers, disputes regarding originality and the potential issues associated with plagiarism have become more prominent. The leading social media sites advertising firm says the growth of AI influencers has questioned regarding the authenticity and dependability of content developed via non-human entities.

Nostalgia Core As we discover social media sites fads 2024, one distinctive phenomenon emerges as the "Nostalgia Core." Just what is a "core"? In terms of the present, it's the term used to describe common ideas of aesthetics, society, or genres that have actually all been grouped under one class. This Nostalgia Core pattern is obtaining popularity from the generation's passionate love of old-fashioned styles, especially the return of Y2K and 90s fashion. Gen Z's Embrace of Fond memories Gen Z's timeless journey is not constrained to personal preferences; it encompasses forming wider cultural shifts. In 2024, brands are maximizing this cumulative fond memories, crafting advertising strategies that utilize throwback web content to develop a sense of knowledge and link with their target market.

An exceptional picture is the visibility of influencers who curate deliberately low-grade photos of popular products from the 90s to the very early 2000s. For example, fungkiigrrl produces creative collections of video clips of legendary items that have an old-fashioned charm. Also Pinterest in the every year launched Pinterest Predicts report, which describes different classic styles that consist of "Provide a Scrap," Kitchens," and "Eclectic Grandfather," forecasting their appeal for 2024.

Advertising Methods With a Throwback Content The destination of Nostalgia Core is in its efficiency as an advertising and marketing approach. Business are leveraging this trend and producing material that triggers memories and stimulates the feeling of a common past. It does not matter if it's introducing a brand new product featuring retro-themed advertisements or curating sentimental content; marketing professionals recognize the power of taking advantage of the cumulative memory to bond with their target audience.

Changing Browse Practices On the planet of social networks patterns in 2024, there is a considerable shift in search practices improving digital media. For a long period of time, Google has actually been the key online search engine made use of for details, however today, systems like TikTok and Instagram are coming to be one of the most famous sites for questions. Change from Google to Tiktok and Instagram for Search This change is a measure of a larger change in the way that individuals navigate the web. The professionals from the leading social media sites marketing company More than 50% of Gen Z are currently turning to TikTok and Instagram as online search engine, which shows a crucial shift in just how people search for and find material. The trend towards these search platforms shows a desire to have an immersive and engaging experience various from the basic results supplied by the typical engines for search. Relevance of Keywords in Material Optimization The importance of keywords in content optimization is a lot more essential than ever. With an increasing number of individuals counting greatly on TikTok and Instagram to look for brands, designers have to thoroughly include appropriate search phrases in their content. Making sure content is enhanced with the appropriate key phrases will certainly guarantee that it shows up prominently when users look for topics on these platforms. This adjustment needs a shift from standard search engine optimization practices to embrace a more fluid and details context method to making use of search phrases. Advancement of Web Subject Expedition The growth of Web subject exploration aligns with the changing nature of web content usage. Customers are searching for tailored and curated experiences, and platforms such as TikTok concentrate on short-form, interactive web content and Instagram's visually driven search abilities. The specialists from the leading social networks advertising agency claim these social networks trends of 2024 highlight the relevance of not simply producing web content of premium quality but making it extra customized to fit with the moving practices of the customers that see these systems as greater than just social media sites yet as hubs of details and exploration.

Extra Selectivity with Systems When we take a look at the social networks patterns 2024, there is a clear pattern: the need for better scalability with platforms. The universal burnout experience of users, influencers, and social media managers also highlights the need for a purposeful technique to engagement with electronic media. Fatigue on Social Media Site The constant streaming of web content on several platforms can cause wearing out, and it's vital for both companies and individuals to review their strategies. Although a consistent uploading timetable has long been considered as necessary for growth, the emphasis has actually moved to top quality as opposed to amount. This shift signifies identifying that involvement is usually stemmed from involving, well-crafted web content as opposed to an overruning variety of blog posts. Importance of Deciding On Impactful Operatings Systems In a world teeming with new systems that alter quickly, the trick is to withstand the lure of the trendiest and instead try to find systems that match the brand name's goals. It's about making a conscious choice as opposed to succumbing to the pressure of being everywhere all at once. The cautionary tales of platforms such as Lemon8 that liquified after a brief duration in the spotlight highlight the significance of using a strategic and not a spontaneous or responsive strategy. We have the Best Social Media Trends of 2024. Regular Publishing vs. High Quality Quality > quantity emerges as a mantra within social media fads in 2024. The focus on interesting platforms will urge brand names to spend their resources and time to make a substantial distinction while promoting genuine connections with their target markets. Being a lot more careful, both designers and brand names can not just prevent exhaustion but also boost their on-line visibility by giving content authentically resonant with their intended customers. As we relocate through this ever-changing globe and take on various other systems, recognizing and selecting the best systems is necessary to accomplish stable development and success within the frequently altering social networks.

Narration is Much Less Linear The interesting advancement of storytelling is acquiring prestige with the move towards more non-linear stories. The typical narratives were told from beginning to complete. Nevertheless, now developers are trying out mid-way storytelling that provides customers the chance to experience a vibrant and unpredictable narration experience. FOMO-Induced Storytelling Strategies FOMO-induced storytelling techniques are main to this transformation. By giving glances of exciting moments or crucial details midway with a story, developers create anxiety of being overlooked (FOMO) within their target market. The leading social networks advertising company claims the audiences are urged to pay even more emphasis, continue to be interested, and spend more time looking through the content to understand the tale's nuances. Instagram Doubles Down on Gen Z. Amid the social media sites trends of 2024, Instagram is making critical relocate to boost its reach, specifically for Millennials and Gen Z users. Recent details from Statista reveals a substantial rise in using Instagram, not only for Millennials but also within the ever-growing Gen Z demographic. The increase in interaction is a sign of its lasting appeal and relevance, showing Instagram's ability to adapt to the altering choices of users. Meta, the parent business behind Instagram, has actually highlighted its devotion to acknowledging and catering to the needs of Gen Z in its most recent yearly Instagram Pattern Talk. The focus on Gen Z is calculated, recognizing this generation's considerable impact on developing electronic fads. By lining up the functions of Instagram and its components with the Gen Z customers' needs, Meta aims to grow and keep the system's user base and ensure its relevance in the constantly evolving digital landscape. Potential of Instagram Threads. A noteworthy enhancement to Meta's toolbox of devices is Instagram and Threads. While the platform is still struggling to develop a loyal audience like its competitors, its possible to connect with Gen Z can not be ignored. Strings supply customers a much more intimate atmosphere to publish updates with their closest good friends, which lines up with the need for even more private and personalized interactions. As trends in social media sites remain to establish, Instagram Threads may come to be a principal in promoting substantial connections in between Gen Z customers.

Conclusion. The social networks trends of 2024 are a substantial departure from the media that concentrates on short-form content and accepts genuine long-form web content and creativity. From nostalgia-driven renewals to AI integrations, every pattern is a developing change in individual involvement, pushing brand names and developers to straighten with the transforming electronic landscape. As the landscape evolves, those who can adjust and experiment will certainly flourish in the ever-changing globe of innovation.

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mandira-wirk · 7 months ago

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Fashion Digital Marketing Agency Mumbai

In the dynamic world of fashion, digital marketing is the linchpin that connects brands with their audience. As fashion trends evolve at lightning speed, staying ahead of the curve is crucial. This is where a Fashion Digital Marketing Agency Mumbai steps in, helping brands craft and execute strategies that enhance their online presence and drive sales. Mumbai, with its vibrant fashion scene and technological prowess, stands out as an ideal hub for fashion digital marketing.

Why Mumbai for Fashion Digital Marketing?

Mumbai, often dubbed as the fashion capital of India, is a melting pot of cultures, styles, and trends. The city's unique blend of traditional and contemporary fashion makes it a fertile ground for innovative marketing strategies. Moreover, Mumbai's bustling digital landscape and access to top-notch talent make it a prime location for fashion digital marketing agencies.

Key Services Offered by Fashion Digital Marketing Agencies

1. Branding and Identity

Creating a strong brand identity is fundamental. Agencies in Mumbai specialize in developing unique brand personas that resonate with the target audience, from logo design to the overall brand voice.

2. Social Media Management

Social media platforms like Instagram, Facebook, and Twitter are crucial for fashion marketing. Agencies manage these profiles, crafting engaging posts, stories, and campaigns that keep the audience hooked and foster brand loyalty.

3. Influencer Collaborations

Influencer marketing is a powerful tool in the fashion industry. Agencies connect brands with influencers whose followers align with the brand's target market, creating authentic and impactful endorsements.

4. Content Creation

High-quality content is king. Agencies produce visually stunning photos, videos, and written content that showcase the brand's offerings, ensuring it stands out in a crowded market.

5. SEO and SEM

Visibility on search engines is vital. Agencies optimize websites for SEO (Search Engine Optimization) and run SEM (Search Engine Marketing) campaigns to ensure the brand appears at the top of search results, driving organic and paid traffic.

The Role of Market Research

Understanding market trends and consumer behavior is critical. Agencies conduct thorough market research to identify opportunities and craft strategies that align with the latest trends and consumer preferences.

Crafting Successful Campaigns

1. Understanding the Target Audience

A deep understanding of the target audience is essential for any successful campaign. Agencies in Mumbai use data-driven insights to tailor their strategies, ensuring they hit the mark.

2. Creative and Engaging Content

Content that captures attention is crucial. From eye-catching visuals to compelling storytelling, agencies focus on creating content that engages and resonates with the audience.

3. Consistent Branding

Consistency across all marketing channels builds trust and recognition. Agencies ensure that the brand's messaging and visual identity remain cohesive across all platforms.

4. Data-Driven Decisions

Agencies rely on analytics and data to measure the performance of campaigns and make informed decisions. This approach ensures continuous improvement and maximized ROI.

Challenges in Fashion Digital Marketing

1. Staying Ahead of Trends

The fashion industry is ever-changing. Keeping up with the latest trends and staying relevant is a constant challenge that requires agility and foresight.

2. Managing Influencer Relationships

Building and maintaining positive relationships with influencers can be complex. Agencies must navigate these relationships carefully to ensure mutually beneficial partnerships.

3. Measuring ROI

Quantifying the success of digital marketing Agency efforts can be challenging. Agencies must employ sophisticated analytics tools to measure the impact and return on investment of their campaigns.

Conclusion

In the bustling city of Mumbai, fashion digital marketing agencies play a pivotal role in helping brands thrive in the digital age. By leveraging their expertise in branding, social media, influencer collaborations, content creation, and SEO/SEM, these agencies craft strategies that propel fashion brands to new heights. As the fashion industry continues to evolve, the importance of a strong digital presence cannot be overstated. Mumbai, with its unique blend of fashion and technology, remains at the forefront of this exciting intersection.

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dgeniussolution · 7 months ago

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How can your Business Drive Sales and Engagement through Facebook Advertising?

Facebook provides companies with several advertising alternatives, especially for eCommerce and online-first firms, as it has over one billion active users. The most popular Internet advertising strategy is the "pay-per-click" model since it is rapid, simple, and reasonably priced. With the support of a Performance marketing agency in Mumbai and a high return on investment from Facebook advertisements, your business may grow.

Facebook's data-rich platform enables advertisers to micro-target audiences using user data, allowing them to create ads based on demographic categories like gender, age, and income. This approach offers more detailed demographic targeting than traditional search PPC.

Facebook advertising offers various ad types, including photos, videos, stories, and more, catering to branding. It allows marketers to create visually appealing, graphic-style ads with multi-media elements, allowing them to be displayed in-stream, user feeds, or Stories.

Facebook Ads are affordable and low-cost for businesses, with the Ads Manager tool being free. The only cost is the cost of setting a budget and running ads. Marketers can expect to pay a couple of dollars per click.

Facebook business ads are ideal for short-term and long-term digital marketing strategies, providing immediate revenue and conversion. Once set up in the Ads Manager, ads are reviewed by Facebook and approved within 24 hours, allowing businesses to start generating sales within a few days.

Facebook provides advertising objectives for businesses, including post engagement, site traffic, lead generation, brand awareness, and conversions. Its Ads Manager tool offers more goals and allows businesses to create call-to-action promotions.

Businesses may get full information on ad effectiveness using Facebook's Ads Manager, which includes demographics, multi-channel comparisons, and negative advertising statistics. It provides audience demographics such as age, gender, geography, device kind, and more. Key marketing contacts may be found with the use of attribution reports, and campaigns can be improved with types through the use of split testing and ad comparisons.

Facebook's Ads Manager offers an "Estimated daily results" forecast feature, providing estimates of reach and results per day for ads with sufficient data. This feature is useful for brands to adjust their ad campaigns, showing daily estimated reach and results for various metrics such as app installs, event responses, and conversions.

We can help your business grow by offering performance marketing services, including Facebook ad management. Contact D'Genius Solutions, the best digital marketing company in Mumbai, now for all of your digital sales and engagement.

#Performance marketing agency in Mumbai

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meeraklemedia · 7 months ago

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How Social Media Marketing Agencies in Navi Mumbai Leverage Influencers for Better Engagement

In the vibrant and competitive market of Navi Mumbai, social media marketing agencies are constantly exploring innovative strategies to enhance engagement and drive brand success. One of the most effective tactics in their arsenal is influencer marketing. By collaborating with influencers, these agencies amplify brand messages, reach targeted audiences, and foster authentic connections. This blog delves into how a social media marketing agency in Navi mumbai leverages influencers for better engagement and why this approach is pivotal in today’s digital landscape.

The Power of Influencer Marketing

Influencer marketing involves partnering with individuals who have a significant and engaged following on social media. These influencers, whether they are celebrities, industry experts, or micro-influencers, have the ability to sway their audience's opinions and behaviors. The authenticity and relatability of influencers make their endorsements more credible and impactful than traditional advertising.

Why Influencer Marketing Works

Authenticity and Trust: Influencers have built trust with their followers through consistent, authentic content. When they endorse a product or service, it is perceived as a genuine recommendation, increasing the likelihood of audience engagement and conversion.

Targeted Reach: Influencers cater to specific niches and demographics. By partnering with the right influencers, brands can reach a highly targeted audience that is more likely to be interested in their offerings.

Enhanced Engagement: Influencer content typically receives higher engagement rates compared to brand-generated content. Likes, comments, shares, and saves from followers translate into greater visibility and interaction for the brand.

Strategies Used by Navi Mumbai’s Social Media Marketing Agencies

A social media marketing agency in Navi Mumbai employs several strategies to leverage influencers effectively:

Identifying the Right Influencers: Agencies use advanced tools and metrics to identify influencers whose audience aligns with the brand’s target market. They consider factors such as engagement rates, follower demographics, content style, and authenticity.

Building Strong Relationships: Successful influencer marketing is built on strong relationships. Agencies in Navi Mumbai focus on creating mutually beneficial partnerships with influencers, ensuring that collaborations are genuine and impactful.

Content Collaboration: Agencies work closely with influencers to co-create content that resonates with both the influencer’s followers and the brand’s audience. This can include sponsored posts, product reviews, unboxing videos, and live sessions.

Leveraging Micro-Influencers: While mega-influencers have vast followings, micro-influencers often have higher engagement rates and more niche audiences. Navi Mumbai agencies tap into micro-influencers to target specific demographics with high precision and authenticity.

Campaign Monitoring and Analytics: Agencies track the performance of influencer campaigns using detailed analytics. They monitor engagement metrics, audience growth, and conversion rates to measure success and optimize future strategies.

Case Studies: Successful Influencer Campaigns

Lifestyle and Fashion Brands: A well-known fashion brand in Navi Mumbai partnered with local fashion influencers to promote their new collection. The influencers posted stylish outfit photos and stories, tagging the brand and using specific hashtags. The campaign resulted in a significant increase in website traffic and sales, with high engagement on social media posts.

Tech and Gadgets: A tech company collaborated with tech-savvy influencers to launch their latest gadget. Influencers created unboxing videos and shared their honest reviews, generating buzz and excitement among their followers. The campaign not only boosted product awareness but also drove pre-orders and sales.

Food and Beverage: A new restaurant in Navi Mumbai teamed up with food bloggers and influencers to create buzz around its opening. Influencers posted mouth-watering photos and live stories of their dining experience, attracting food enthusiasts and driving foot traffic to the restaurant.

Choosing the Right social media marketing agency in Navi mumbai

To harness the full potential of influencer marketing, partnering with a proficient social media marketing agency in Navi mumbai is essential. Here are a few agencies renowned for their expertise in influencer marketing:

WATConsult: With a strong focus on digital innovation, WATConsult excels in crafting influencer campaigns that drive engagement and brand loyalty.

SocioSquare: Known for their strategic approach, SocioSquare leverages influencer partnerships to create impactful and engaging content that resonates with the audience.

The Glitch: The Glitch offers creative and data-driven influencer marketing solutions, ensuring that brands achieve their marketing objectives effectively.

Conclusion

Influencer marketing is a powerful strategy that social media marketing agencies in Navi Mumbai are leveraging to boost engagement and drive brand success. By identifying the right influencers, fostering genuine relationships, and creating compelling content, these agencies help brands connect with their audience on a deeper level. For businesses looking to enhance their digital presence, partnering with a skilled social media marketing agency in Navi mumbai can unlock new levels of engagement and growth.

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hsdigitalmedia · 11 months ago

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Influencer Marketing Agency in Mumbai

HS Digital Media: Crafting Targeted Influencer Campaigns for Maximum Impact

In the fast-paced world of digital marketing, targeted influencer campaigns have emerged as a powerful strategy for brands to connect with their audience authentically and effectively. At HS Digital Media, we specialize in creating tailored influencer campaigns that resonate with your target demographic, drive engagement, and ultimately, deliver results. Let’s delve into some key aspects of targeted influencer campaigns:

Influencer Marketing Expert Mumbai: Your Trusted Partner in Influencer Marketing

As a leading influencer marketing agency in Mumbai, HS Digital Media brings years of expertise and industry knowledge to the table. Our team of influencer marketing experts understands the nuances of the Mumbai market and is well-equipped to craft strategies that align with your brand’s objectives and resonate with your target audience.

Brand Ambassador Services: Fostering Long-Term Relationships with Influencers

Building long-term relationships with influencers can be incredibly valuable for brands looking to establish a strong presence in the digital space. Our brand ambassador services are designed to help you identify influencers who are genuinely passionate about your brand and foster meaningful partnerships that extend beyond individual campaigns.

Fashion Influencer Marketing: Making a Statement in Mumbai’s Fashion Scene

In a city known for its vibrant fashion culture, partnering with fashion influencers is essential for brands looking to make a splash. Our fashion influencer marketing services are tailored to help you collaborate with Mumbai’s top fashion influencers to showcase your brand’s style and personality in a way that resonates with your target audience.

Video Content Influencers: Harnessing the Power of Video

Video content continues to dominate social media platforms, making it an essential component of any influencer marketing campaign. Our team at HS Digital Media specializes in partnering with video content influencers who can create engaging and compelling videos that capture the essence of your brand and drive engagement among your audience.

Influencer Marketing Tools: Leveraging Technology for Success

Influencer marketing tools can streamline the campaign management process and provide valuable insights into campaign performance. At HS Digital Media, we leverage the latest influencer marketing tools to identify influencers, track campaign metrics, and optimize strategies for maximum impact.

Influencer Marketing Platforms: Maximizing Reach and Exposure

Influencer marketing platforms offer a convenient way to connect brands with influencers and manage campaigns efficiently. Our team is well-versed in utilizing influencer marketing platforms to identify the right influencers for your campaign, negotiate partnerships, and track campaign performance.

Creative Social Media Collaborations: Elevating Your Brand’s Presence

Collaborating with influencers on creative social media campaigns can help your brand stand out in a crowded digital landscape. Whether it’s a photo shoot, product placement, or sponsored content, our team at HS Digital Media works closely with influencers to develop creative concepts that resonate with your audience and drive engagement.

Get Started with HS Digital Media

Ready to launch a targeted influencer campaign that resonates with your audience and drives results? Contact HS Digital Media today to learn more about our influencer marketing services and how we can help you achieve your marketing objectives. Let’s collaborate to create impactful campaigns that elevate your brand’s presence and drive meaningful engagement in the digital space.

#influencer marketing agency in Mumbai

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fashionfolio · 1 year ago

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Fashion Photography

Fashion Photography is one of the most popular categories in the field of photography, which is majorly done to showcase clothing, hair-makeup, accessories or any fashionable product. Or showcasing a campaign with the help of a fashion model; it is all around you on billboards, posters, magazines, product packaging etc. To achieve these you require the fashion photography, we hit the right node to achieve a desirable result. Fashion Photography in Mumbai has always been very sought after genre, because of its direct relevance with Bollywood industry. Hundreds of photographers do fashion shoots day in and day out, in every corner of the city. Hence, it is difficult to find the expert fashion photographer among all. Every fashion photography speaks for itself.

The right amalgamation of portraiture, expression, lighting and location, results into the best of fashion photography work.

In fashion photo shoot you can have fun and be creative, there is no rule book to follow to get captured perfectly. All you need to do is express yourself, you can move, run, dance. Jump or play your favorite music and pose playfully. We as a fashion photographer, understand the importance of capturing the right expression at the right time. Your picture comprises of style, glamour, mystery alongside a comfortable expression on the face, showing how easily you can carry a fashion statement and as a fashion photographer it is our duty to capture those expressions. Fashion Folio has been a part of Fashion Industry since a decade now. From shooting the famous Film/TV personalities to working with the leading fashion magazines, we know the needs and wants of industry and we have expert eyes to capture it beautifully.

If you want to be a Fashion Model and are looking for the best fashion photography agency, look no further! Fashion Folio is one stop agency to meet all your fashion modeling related requirements.

#fashion photographer in mumbai #best fashion photography #fashion folio

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finplusindia · 2 years ago

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Digital Marketing Trends You Should Watch out for in 2023

2023 is fast approaching, and it is important to know what trends you need to follow to stay ahead. As the digital marketing industry is constantly evolving, so what is popular one minute could be irrelevant the next. As such, small business owners should have a firm understanding of the changes in the industry.

Let us review some popular digital marketing trends for 2023 and how your business can leverage them.

Let's explore emerging digital marketing trends.

User-Generated Content.

The essential thinking to keep in mind is the way you try to convince people throughout your website to purchase your product and services. You can use this area by filling your website and social media channels with stunning photos and the most informative and persuasive copy you can write. You can provide impressive facts and figures. However, all this self-promotion will only get you so far. If you want to win over potential customers, you need your current customers to publicly vouch for you by creating user-generated content. After all, people are more likely to trust a person rather than a business.

If you want to win over potential customers, you need your current customers to publicly vouch for you by creating user-generated content. After all, people are more likely to trust an individual rather than a business.

Let's Understand what exactly is User-Gernerated Content.

User-generated content is written or visual content that people create to promote a business online.

Ways to use user-generated content include.

● Images or videos of real people using a product on social media.

● Videos of customers describing their recent experiences with a company.

● Reviews of a business are posted on websites like Google, Facebook, and yelp.

● Live Stream video of people unboxing products.

Getting customers to be advocates for a brand has helped many companies build a strong brand reputation. These digital marketing trends are likely to become more popular in 2023.

Customer service will be enhanced by social media.

Social media is becoming an increasingly popular tool for customer service. Leveraging social media as a customer service tool is relatively new, but this trend is quickly gaining momentum. More than a quarter of marketers already use direct messages (DMs) to offer customer support, and 15% plan to use it for the first time in 2023. It is no surprise that this trend is emerging at a time when many social media platforms, such as Instagram and Facebook, are expanding their e-commerce capabilities. As a result, providing customer service on these platforms will become even more essential, as it also helps with digital branding for websites.

3. Increasingly, businesses will use SEO to drive Concur Search traffic.

As marketers, you must ensure that your websites and content are as discoverable as possible, especially on Google, which can provide both long-term and short-term traffic returns. SEO is not new, but its strategies are becoming increasingly embedded in modern-day marketing strategies. Furthermore, 88% of marketers who have an SEO strategy will increase or maintain their investment in 2021, which is a slight increase from 2020 (84%).

As SEO strategies become more and more popular, so do search optimization opportunities. As Google algorithms have evolved, SEO has become much more than churning out basic posts that answer simple search queries. Now, brands are investing in SEO agencies such as Finplus, a digital marketing agency in Mumbai, that can help them with everything from search insights reports to multimedia optimization.

Styled Website Design.

For your website to attract more customers, it must look its best. The best practice for web design in 2023 will be to incorporate plenty of space between content and images. While this may initially seem unappealing, it can present a great opportunity to emphasize content and prevent a website from feeling overcrowded and overwhelming to visitors. Furthermore, today's most successful websites often feature many unique custom graphics, as generic images are no longer effective. People want to see art that reflects your brand and show who you are, so the more attention and care you give to the graphics on your website, the better.

If you want to find out the perfect website design for your business, No worries Finplus eCommerce & digital marketing agency is the right place where you can visit too. You will surely find out the best result through your website.

Do You need help with 2023 Digital marketing trends?

You can expect to see all of these top digital marketing trends in 2023. Visitors will no longer accept traditional websites and marketing strategies; rather, they will want to interact with a business that embraces modern platforms and takes the time to learn about their interests. If you need help making this happen, the right digital marketing agency can help you implement these new trends in marketing. A digital marketing agency can be difficult to choose.

You have to make sure that the agency understands your brand and goals. Finplus eCommerce & Digital Marketing service providers in Mumbai is a great option. Our team will take the time to learn about your business and needs, helping you better understand what you need.

Interested? Get in contact with us now!...

#Digital Marketing #website design services #ecommerceagency #seo services

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tgsbb · 1 year ago

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Best Photo Styling Agency in Mumbai | The G Story

Showcase the true essence of your skincare brand through our specialized skincare product photography services in Mumbai. Our expertise lies in crafting visually stunning images that elegantly display your skincare products in their finest form. Trust us to capture the essence of your brand, offering top-notch product photography for skincare that highlights your offerings in the most captivating light. The G Story is the best photo styling agency in Mumbai.

#productphotographer #productstylist

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digitally-social · 4 years ago

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Did you know that Google updates its algorithm thousands of times every year? Most of these Google algorithm updates are minor and unnoticeable. BUT at least once a year, a significant update changes the way websites are ranked and displayed on the SERPs which is why we put this timeline together dating back to 2011. Out of the many recorded Google algorithm updates, a few significantly changed SEO and still affect the way that sites appear in search results today. Previous algorithm updates have changed the way that Google: Understands human language and search intent Provides search result with additional features, localized results, and similar search suggestions Judges the quality of content on webpages Well, is there really a need? YES! To provide the best and most accurate results for searchers, Google needs to update and improve its algorithm regularly. These updates, usually given affectionate names, were massive news at the time and will forever be a defining moment in search engine history. . . . #happy #style #seo #photo #nature #cute #insta #digitalmarketing #music #travel #likesforlike #girl #selfie #agency #mumbai #following #memes #marketing #liker #lfl #agencylife #lifestyle #likeback #sad #thoughts #marketingdigital #photographer #google #searchengineoptimization #india (at digitally.social) https://www.instagram.com/p/CQTj-LUHPTF/?utm_medium=tumblr

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rjtalentsrebtrox · 5 months ago

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moteltrogir · 4 years ago

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Kamalapur Railway Station in Dhaka

Architectural Optimism of Bangladesh

Saša Šimpraga, 2021.

Adnan Zillur Morshed is an architect and architectural historian with focus on history and theory of modern architecture and urbanism; global history; urban poverty and spatiality; water and architectural historiography; and ecological urbanism in developing countries. He received his Ph.D. and Master’s in architecture from MIT and completed his pre-doctoral studies at the Center for Advanced Study in the Visual Arts at the National Gallery of Art and postdoctoral under Verville Fellowship at the National Air and Space Museum in Washington, DC.

Morshed is the author of several books among other: Impossible Heights: Skyscrapers, Flight, and the Master Builder which examines the American fascination with the skyscraper and the airplane as part of a widely shared cultural phenomenon--the aesthetics of ascension--that characterized the interwar period. His books also include DAC, Dhaka through Twenty-Five Buildings.

He is a professor at the School of Architecture and Planning of the Catholic University of America in Washington, D.C.

Adnan Morshed is also involved with local and international intiatives on preservation of modernist architectural heritage of Bangladesh. We talk to him on the occasion of current international appeal to save the Kamalapur Railway Station in Dhaka from demolition.

SŠ: A gem of the Modern Movement in South Asia, The Kamalapur Railway Station in Dhaka, designed by Daniel Dunham and Robert Boughey in the 1960s is threatened due to the an urban expansion plan of the Dhaka Metro Rail's Line that includes its demolition and replacement by a new infrastructure, rather than its adaptation. What is the significance of the building and its current status?

Adnan Morshed: Kamalapur Railway Station is a rare modern train station in South Asia. It adopts an aesthetic vocabulary of tropical modernism for a public building in ways that have not been seen before in the region. The station’s modernist architecture breaks with colonial precedents both in the imperial center and on the subcontinent. In London, St. Pancras Station (1863–76) encapsulated modern values of mobility and exchange, while the Chhatrapati Shivaji Terminus (formerly Victoria Terminus; built in 1888 and now a UNESCO World Heritage) in Mumbai and Howrah Station (1906) in Kolkata functioned as symbols of imperial hegemony.

The histories of colonialism and train infrastructure are deeply intertwined in South Asia. In 1862, the Eastern Bengal Railway Company opened the first railway line in the region from which it took its name. Connecting Kolkata with the western Bangladeshi town of Kushtia, this expansion of train services signaled a new phase in the growth of East Bengal’s colonial economy. Due to geographical challenges posed by Bengal's deltaic terrain, the railway did not arrive in Dhaka until the following century, after the city’s economic profile had risen and it was subsequently made, in 1947, the provincial capital of then-East Pakistan. In 1958, the government approved the creation of a new railway depot, which was inaugurated a decade later as Kamalapur Railway Station. Not only was it one of the largest modern railway stations in South Asia, but it also embodied changing conceptions of modernity, from the bracing mobility of 19th-century railways to the soaring modernism that defined the 1960s.

Kamalapur Railway Station, Photo by Anik Sarker/ Wikipedia

SŠ: Also in danger of demolition is the Dhaka University Teacher-Student Center Building by Greek architect Constantinos Doxiadis (the mastermind behind planning the city of Islamabad) from early 1960s. The structure exemplifies a modernist architectural sensitivity toward spatial needs for tropical climatic conditions. TSC's dome-shaped structure with empty spaces around is considered an iconic landmark not only inside Dhaka Uiversity campus, but in the broader cityscape of Dhaka. How optimistic are you about its future? And what is the general status of modernist architectural heritage of Bangladesh?

Adnan Morshed: I am concerned about the mid-20th-century buildings in Bangladesh because of the ways the notion of development is taking precedence over environment, history, and, generally, human wellbeing. Many buildings are about to face the wrecking ball. These buildings include the Teacher-Student Center or TSC. Located at the historic heart of the University of Dhaka, TSC exemplifies a type of tropical modernism that blends local architectural traditions of space-making—particularly the indoor-outdoor continuum and generation of space around courtyards—with the abstract idiom of the International Style. The complex of buildings was designed by the Greek architect, planner, and theoretician Constantinos Apostolos Doxiadis (1913–1975) in the early 1960s. This was a turbulent time marked by conflicting currents of political tension and architectural optimism in what was then East Pakistan, now Bangladesh. On the one hand, the two wings of postcolonial Pakistan were at loggerheads because of the political domination of East Pakistan by the military junta based in West Pakistan. On the other hand, many architectural opportunities arose in East Pakistan, which benefitted from American technical assistance. The United States allied with Pakistan as part of its Cold War-era foreign policy to create a geostrategic buffer against the socialist milieu of the Soviet Union–India axis in South Asia. Under the purview of a technical assistance program, the United States Agency for International Development and the Ford Foundation provided support for building educational and civic institutions in East Pakistan. Since there was a dearth of experienced architects in East Pakistan, the government sought the services of American and European architects for a host of buildings that were constructed during the 1960s. Doxiadis was among them.

TSC, Photo by Fasiha Binte Zaman/ Wikipedia

TSC is also a demonstration of Doxiadis’s idea of ekistics, by which he meant an objective, comprehensive, and integrative approach to all principles and theories of human settlements. Criticizing the top-down planning model which he viewed as a central problem associated with modernism, Doxiadis employed the notion of ekistics to promote a multidisciplinary, inclusive, and bottom-up approach. He hoped that such a method would create a synergy of local and global influences, by which one could successfully meld a data-driven theorization of planning, universal values of harmonious living, and place-based cultural inflections.

In this vein, Doxiadis aligned the TSC’s ensemble of buildings on an east-west axis, to take advantage of the prevailing breeze from the south or north. The three-story Student Union Building features a “double roof” that minimizes heat gain by allowing cool breezes to pass in between the two canopies. The ingenious solution proved to be a trendsetting feature, but it was just one of the complex’s many innovations. Doxiadis covered the auditorium with a reinforced concrete parabolic vault, a pioneering construction technique that had yet to be tested in the country. Covered walkways, supported on steel columns, weave together the major buildings and green spaces, serving as the social spine of the entire complex. In the post-Independence period, TSC became the epicenter of political agitation within Bangladesh, serving as a backdrop to political demonstrations.

SŠ: Pioneer od modernist architecture in Bangladesh, Muzharul Islam, began hes career in the 1950s. Born in 1923, he went to study architecture in the United States, and then returned to Bangladesh. Along with his teacher Louis Kahn, he also brought Paul Rudolph and Stanley Tigerman to work in Bangladesh, and three of them came to be known as the American Trio. Apart from the Trio, it was Islam's style that dominated Bangladesh architecture from 1950s onwards. What is his legacy in architectural history of Dhaka?

Adnan Morshed: Not only was architect Muzharul Islam Bangladesh's pioneering modernist architect, he was also an activist designer who viewed architecture as an effective medium for social transformation. His early work shows how architecture was deeply embedded in post-Partition politics.

Consider his “master piece,” the Faculty of Fine Arts (1953-56) at Shahbagh in Dhaka. At first encounter, the building presents the image of an international-style building, with a quiet and dignified attention to the architectural demands of tropical Bengal. Closer inspection, however, hinders the Eurocentric tendency to measure the building's “modernity” exclusively through a “Western” lens. A host of nuanced architectural modulations and environmental adaptations reveals how Muzharul Islam's work cross-pollinates a humanising, modernist architectural language with conscious considerations of climatic needs and local building materials.

Faculty of Fine Arts, Photo by Rossi101/ Wikipedia

The literature on South Asian modern architecture usually identifies the Faculty of Fine Arts as the harbinger of a Bengali modernism, synthesising a modern architectural vocabulary with climate-responsive and site-conscious design programmes. What has not been examined in this iconic building is how Islam's work also provides a window into the ways his architectural experiments with modernist aesthetics were part of his inquiries into the ongoing politics of Bengali nationalist activism.

Muzharul Islam interpreted the prevailing political conditions in his homeland as a fateful conflict between the secular humanist ethos of Bengal and an alien Islamist identity imposed by the Urdu-speaking ruling class in West Pakistan. The turbulent politics in which he found himself influenced his worldview as well as his fledgling professional career. The young architect began his design career in a context of bitterly divided notions of national origin and destiny, and his architectural work would reflect this political debate. He felt the need to articulate his homeland's identity on ethno-cultural grounds, rather than on a supra-religious foundation, championed by West Pakistani power-wielders. Muzharul Islam's Faculty of Fine Arts embodied these beliefs.

With his iconoclastic building, Islam sought to achieve two distinctive goals. First, the building introduced the aesthetic tenets of modern architecture to East Pakistan. For many, its design signalled a radical break from the country's prevailing architectural language for civic buildings. These buildings were designed either in an architectural hybrid of Mughal and British colonial traditions, popularly known as Indo-Saracenic, or as utilitarian corridor-and-room building boxes, delivered by the provincial government's Department of Communications, Buildings, and Irrigation (CBI). The Faculty of Fine Arts was an unambiguous departure from the colonial-era Curzon Hall (1904–1908) at the Dhaka University, within walking distance of Islam's building, and the Holy Family Hospital (1953; now Holy Family Red Crescent Medical College Hospital).

Faculty of Fine Arts, Photo: Wikipedia

Second, the Faculty of Fine Arts' modernist minimalism—rejecting all ornamental references to Mughal and Indo-Saracenic architecture—was a conscious critique of the politicised version of Islam that had become a state apparatus for fashioning a particular religion-based image of postcolonial Pakistan. By abstracting his design through a modernist visual expression, Muzharul Islam sought to purge architecture of what he viewed as the political associations of instrumental religion.

SŠ: Internationally, perhaps the most known modernist structure in Bangladesh is the National Parliament Complex, designed by Louis Kahn and associates. Its construction began in 1964, in what is now known as the Decade of Development for Bangladesh and time when Dhaka was the second capital of Pakistan. When talking about architecture in general, Muzharul Islam stated that „practical aspects of architecture are measurable – such as, the practical requirements, climatic judgments, the advantages and limitations of the site etc. – but the humanistic aspects are not measurable.“ Those aspects come when the architect leaves and building starts its life. How did that highly acclaimed complex came to be a part of the national identity and how its architecture influences culture in a broader sence?

National Parliament Complex in Dhaka, Photo: Yes, Louis Kahn

Adnan Morshed: The American architect Louis Isadore Kahn's Parliament building in Dhaka is considered one of the architectural icons of the twentieth century. Intriguingly, Kahn was not the first choice for the project. After two masters, Le Corbusier and Alvar Aalto, had turned down the invitation from the government of Pakistan, the megaproject went to the architect from Philadelphia. After multiple design iterations and many bureaucratic entanglements, the construction of the Parliament building began in October 1964, at Sher-e-Bangla Nagar.

Kahn first visited Dhaka in early March of 1963, after he had received the commission to plan the Parliament complex of East Pakistan. Five years earlier, the commander-in-chief of the Pakistani army, Mohammad Ayub Khan, took control of the government through a military coup and imposed martial law in October 1958. In 1960, the military man was “elected” to a five-year presidency. Pakistan's new constitution of 1962 called for a “democratic” election to be held in 1965. The decade of the 1960s was a politically tumultuous period in East Pakistan. Bengalis felt exploited and ignored by West Pakistan's military regime and, consequently, dreamed of independence from the doomed political geography of a nation with two units separated by over 1,000 miles. Aware of the political and economic disparity between the two halves of Pakistan and concerned about his own re-election bid, Ayub Khan's administration came up with a political strategy to mitigate the grievance of the Bengalis.

National Parliament Complex in Dhaka, Photo: Yes, Louis Kahn

The idea of a “second capital” for East Pakistan was born in this context. This showcase capital would, it was hoped, “bind East Pakistan more firmly to the nation by conducting the nation's business for half of each year.” The political drama that ensued from then on explains how the Parliament building, first conceived as a “bribe” for the Bengalis, gradually took on a whole new identity as a symbol of the people's struggle for self-rule. With rudimentary construction tools and bamboo scaffolding tied with crude jute ropes, approximately 2,000 lungi-clad construction workers erected a monumental government building. Slowly but steadily, they unwittingly portrayed the broader resilience of a nation revolting against economic and social injustice. If the Shahid Minar symbolised the language movement during the 1950s, the Parliament building portrayed the rise of the independence-minded Bengalis during the 1960s.

Kahn searched for inspirations from the Bengal delta, its rivers, green pastoral, expansive landscape, raised homesteads, and land-water geography. Soon after he had first arrived in Dhaka, he went on a boat ride on the Buriganga River and sketched scenes to understand life in this tropical land. He didn't have any problems in blending Bengali vernacular impressions with those of classical Greco-Roman and Egyptian architecture he had studied during the 1950s. As the war broke out in 1971, Kahn's field office in East Pakistan quickly closed and construction work discontinued. During the liberation war, an ironic story persisted that Pakistani pilots didn't bomb the building assuming that it was a ruin! That “ruin” eventually became an emblem of the country, adorning national currency, stamps, rickshaw decorations, advertisements, official brochures, and so on. When it was more or less completed in 1983—more than a decade after East Pakistan (later Bangladesh) emerged as a new nation-state and 9 years after Kahn's unexpected death in New York City—the Parliament complex emblematised the political odyssey of a people to statehood.

National Parliament Complex in Dhaka, Photo: Yes, Louis Kahn

SŠ: Transformation of Dhaka today is intensive. What would be some of the significant architectural achievements in contemporary Dhaka and Bangladesh?

Adnan Morshed: The architectural scene in Bangladesh has been thriving with a “new” energy over the past two decades or so. Bangladeshi architects have been experimenting with form, material, aesthetics, and, most importantly, the idea of how architecture relates to history, society, and the land. Their various experiments bring to the fore a collective feeling that something has been going on in this crowded South Asian country. One is not quite sure about what drives this restless energy! Is it the growing economy? The rise of a new middle class with deeper pockets? Is it an aesthetic expression of a society in transition? Is it aesthetics meeting the politics of development?

Whatever it is, an engaged observer may call this an open-ended search for some kind of “local” modernity. Bangladeshi architects have been winning architectural accolades from around the world for a variety of architectural projects. High-profile national architectural competitions have created a new type of design entrepreneurship, yielding intriguing edifices. Architects have also been expanding the notion of architectural practice by engaging with low-income communities and producing cost-effective shelters for the disenfranchised. Traditionally trained to design stand-alone buildings, architects seem increasingly concerned with the challenges of creating liveable cities.

No doubt it is an exciting time in Bangladesh, architecturally speaking, even if the roads in the country's big cities are paralysed by traffic congestion and a pervasive atmosphere of urban chaos. In the midst of infernal urbanisation across the country, an architectural culture has been taking roots with both promises and perils, introducing contentious debates about its origin, nature, and future.

Architecturally, the 1980s was an interesting time, as divergent ideas began to permeate architectural thinking in the country. Three stories should be mentioned. An “avant-garde” architectural study group named Chetona (meaning awareness) sought to introduce critical thinking as an essential part of architectural practice. Many architects, senior and junior— disillusioned with the prevalent role of architecture as primarily a professional practice without broader social visions and engagement with history and culture—gravitated toward Chetona, meeting at Muzharul Islam's architectural office, Bastukalabid, at Poribagh. The iconoclasm of the study group revolved around reading critical writings in architecture, criticism of current methods of architectural pedagogy, and reasoned questioning of architecture as a technical discipline. The group's reading list ranged from Rabindranath Tagore to the Franco-Swiss architect Le Corbusier to the Norwegian architectural theorist Christian Norberg-Schulz.

The influence of the Aga Khan Award for Architecture (AKAA), an architectural prize established by Aga Khan IV in 1977, was also felt strongly during the 1980s. The award sought to champion regional, place-based and culture-sensitive architectural impetuses in Islamic societies. Awardees included projects in contemporary design, social housing, community development, restoration, adaptive reuse, and landscape design. Architects were inspired to look for a “spirit of place.” Regionalism was in vogue.

The Aga Khan Award for Architecture's flagship magazine, Mimar: Architecture in Development, first published in 1981, influenced many Bangladeshi architects and architecture students in thinking beyond western modernism and the aesthetic conventions it allegedly created. At its inception, Mimar was the sole international architecture magazine focusing on architecture in the developing world. In many ways, the magazine's celebration of “local” expanded the scope of architectural practice in the country and gave rise to new aspirations among architects, who were willing to search for organic roots in architecture.

Bait Ur Rouf Mosque in Dhaka by Marina Tabassum, 2016 Aga Khan Award Recipient

The new architectural aspirations coincided with the rapid urbanisation of Bangladesh and the rise of an urban middle class that spawned a flourishing culture of architectural patronage. A historically agrarian country, Bangladesh began to urbanise rapidly from the late 1980s. The country's total urban population rose from a modest 7.7 percent in 1970 to 31.1 percent in 2010. Impoverished rural migrants began to flock to major cities, particularly the capital, Dhaka, in search of employment and better lives. Its population skyrocketed from 1.8 million in 1974 to more than 6 million in 1991 and to nearly 18 million today. The capital city's massive population boom created an unsustainable demand on urban land, and in return, land values increased.

During this transitional period, real estate developers emerged as powerful economic actors in Dhaka and beyond, playing a key role in replacing traditional single-family houses with multi-story apartment complexes. Meanwhile, public-sector housing failed to meet the demand, and in this vacuum, private real estate companies flourished rapidly. As private developers became key actors in the city's housing market, a trade association was needed to regulate the real estate sector and to ensure fair competition among its members. The stratospheric rise of private real-estate developers suggested that there was a robust market for high-density, multifamily apartments, even though affordability remained a major hurdle. Many architects experimented with material, form, spatial organisation, construction, aesthetic expression, and the individual plot's urban relationship to the neighbourhood.

A burgeoning class of urban entrepreneurs—who made their fortunes in the country's export-oriented ready-made garments industry, manufacturing and transportation sectors, construction industry, and consumer market—emerged as a new generation of architectural patrons, investing hefty amounts of money to build their signature single-family houses and other projects, including apartment complexes, hospitals, shopping malls, private schools and universities, factories, spaces of worship, etc.

And, happily, architects began to find work abundantly from the mid-1990s. Design consultancy until the early 1990s was limited to a handful of architectural firms. But soon thereafter new, smaller firms, run by younger architects, began to reshape the traditional methods of architectural design practice in the country.

The liberalisation of the market, the emergence of a strong private sector, and rapid urbanisation resulted in the need for a range of building typologies and related architectural design services. In the public sector, government organisations began to evaluate the social and commercial value of aesthetic expression and hired architectural firms to compete in the building market. All of these developments ushered in a vibrant and dynamic opportunity for architectural experiments. The last two decades in Bangladesh witnessed an intense battle of architectural ideas. The earlier attitudes to orthodox modernism or regionalism in architecture dispersed into a more nuanced landscape of aesthetic abstraction.

SŠ: „For most of modern history, cities grew out of wealth. Even in more recently developed countries, such as China and Korea, the flight towards cities has largely been in line with income growth. But recent decades have brought a global trend for “poor-country urbanisation”, in the words of Harvard University economist Edward Glaeser, with the proliferation of low-income megacities.“ Dhaka is an example of such a city that has outpaced develepoment and has grown tremendously. Can planned urbanisation even tackle such a huge task in given circumstaces?

Adnan Morshed: While architecture rose and prospered as individual plot-based or stand-alone practices, cities—Dhaka as a glaring example—as a whole descended into unbearable chaos. In extreme cases, Taj Mahals coexisted with overflowing dumpsters. Private oases and sumptuous cafes overlooked the ghettoised world of slums. While architects searched for Bengali roots and global gravitas in their work, they mostly failed to promote an “ethical” view of how city should function and treat all its citizens.

While globalisation went on with a cutthroat consumerist and neoliberal agenda, and architecture patronage benefitting from it, social inequality grew manifold. Architects seemed confused as to how architecture could or should also play mitigating roles in addressing the issues of social justice. Slums burned and architects rushed to the site with naïve, superficial aesthetic solutions without trying to understand the exploitative economic and political systems that blight society in the first place. The feeling that “architecture is great but the city rots” sometimes seems overwhelming.

Walking in some of Dhaka's walkable streets fronted with exclusive-looking buildings, an observer might wonder how architecture could showcase the rising stature of a developing country, while failing to play a role in making it socially just.

In Croatian: https://vizkultura.hr/intervju-adnan-morshed/

Projekt Motel Trogir u 2021. godini podržan je od Ministarstva kulture i medija Republike Hrvatske i Zaklade Kultura nova.

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arshisjaveri-mua · 4 years ago

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architectuul · 4 years ago

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FOMA 40: Demolished Masterpieces Of India

The status of architectural heritage in India is either demolished, dilapidated, or being fought for, by concerned citizens, architects and conservationist but the definitions remain blurry and more and more buildings are being taken off the heritage list each day to make room for new development projects.

The Hall of Nations by Raj Rewal (1972) | Photo via livinspaces

From the government initiated social housing projects, which answered the massive housing crisis in post-independence Indian cities, to the WHO Headquarters in Delhi (1962) and the Hall of Nations (1972) that was built to celebrate 25 years of India’s independence from the British Raj, are just a few examples of such great loss.

Correa's Tube House prototype for the Gujarat Housing Board's low cost housing competition in 1960. | Photo via Charles Correa Archive

In 1960, the Gujarat Housing Board initiated an open competition to gather new ideas in the realm of low-cost/affordable housing. Inspired by the ‘windscoop’ houses of Iran or Alhambra in Spain, Indian architect Charles Correa developed a low rise, high density layout with at most attention to climate and comfort. The Tube house unit with its sloping roof and adjustable louvers used the conventional airflow to naturally ventilate the house. An open floor plan with raised levels created privacy. This unit was the only one built by the housing board as a prototype. Built at the height of the Indian socialist movement, the Tube House cemented Correa's position in housing design in the country and allowed him to try out many of the theories of low rise-high density clustered incremental housing that he developed further in Belapur housing, Mumbai and PREVI Experimental housing project, Lima. The Tube House was demolished in 1995.

Drawings of the Tube House explaining different space for different activities and users. | Photo via Charles Correa Archive

Cluster of Tube houses with ‘wind-scoops’ for ventilation and community central courtyards. | Photo via Charles Correa Archive

Based on the spatial, material and climatic methodologies developed during the Tube House, Correa went on to try them in an another of his houses, the Ramakrishna House built for a mill owner in Ahmadabad. Whether it was low-cost social housing or a house for a wealthy mill owner, Correa was able to elegantly merge local materials and traditional building techniques while maintaining a modern aesthetic. Placed at the northern end of the plot to maximize on the garden, the house is a series of load bearing walls punctuated by interior courtyards and windscooping canons. Victim to the real estate boom, the Ramakrishna House was sold to a developer and the building was demolished in 1996 to make room for a commercial building.

Next on the list of recently demolished is the WHO Headquarters in Delhi. Built by architect Habib Rahman, who was one of the pioneers of Modernism in India. His life long career in government and public works department has given Delhi and Calcutta some of its most iconic buildings. The WHO headquarters was a three-year long project, completed in 1962. Rahman was a senior architect with the Central Public Works Department (CPWD) at the time. The building was inaugurated by Prime Minister Jawaharlal Nehru.

The building remained a city landmark for Fifty seven years, before the six-storeyed structure was pulled down by the National Buildings Construction Corporation in July of 2019. The NBCC claimed that the building was old and fell under a seismic zone. The corporation will construct a new building for the WHO that will have around 17 floors.

Demolished WHO building in Delhi. | Photo via Habib Rahman Archives

Another one amongst Rahman's masterpieces being forgotten and razed are the 'Rahman Type Flats' in Netaji Nagar, Delhi (1954-56). After taking cabin in 1947, Nehru went on a massive building and infrastructure spree. Housing had to be built for the new government employees that were migrating to Delhi, and also to rehabilitate the huge number of people that had been displaced during the partition of the country. Besides housing also markets, cultural centers, cinemas and office buildings were built at that time. At this point Rahman’s Gropius and Bauhaus training came in handy. Rahman was asked to organize the International Exhibition on Low Cost Housing in 1954. The exhibition got architects and engineers from all over the country to take part in building sample prototypes and publishing detailed drawings, estimates and materials. Rahman's bright, well ventilated, simple two story and two room houses became a prototype for government staff housing. They came to be known as "Rahman Type Flats" and were repeated in thousands across the country. One such example of it was the government staff quarters in R.K.Puram, New Delhi completed in 1959. It housed government employees and their families for decades before they were finally demolished in 2018 to make way for high rises, which would trade public land to private entities.

Habib Rahman CPWD housing 1954 | Photo via Habib Rahman Archive

Demolition of “Rahman Type Flats” photographed by Habib Rahman's son Ram Rahman on 28th June 2018. | Photo via architexturez

And lastly the one for which the world cried. From Pompidou Centre to MoMA in New York to the entire architecture community in India raised opposition to the demolition of The Hall of Nations in Delhi. In the 1970, Prime Minister Indira Gandhi called for entries to design a large exhibition complex which would exhibit airplanes and satellites to commemorate 25 years of India's Independence. Young architect Raj Rewal's entry not only got him the project but also curiosity and appreciation from the world. Rewal recalls the time when Buckminster Fuller came to the site and was stunned by Rewal's massive space frames in concrete making the fabric of the exhibition hall. Inspired by the traditional Indian Jaali (perforated screens), his space frame education in Europe and Le Corbusier's sun breakers as an extension to his building façades in Chandigarh, Rewal here let the space frames itself become the walls and the roof of the exhibition halls. Engineer Mahindra Raj explains how space frames everywhere were being done in steel at the time but India did not have the quality and the fabricators for steel sections for a project of that scale and importing steel sections from abroad to build this symbol of India's growth and progress was not an option. 45 years later in 2017, the Hall of Nations was pulled down by half a dozen bulldozers that worked overnight to demolish this masterpiece of post-independence architecture in India making way for a "new state-of-the-art convention centre and exhibition centre."

Architect Raj Rewal and structural engineer Mahindra Raj created the Hall of Nations in 1972. | Photo via livinspaces

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The significance of Hall of Nations from "Indian Modernity" by Manu Rewal.

In conversation with the Quint after the demolition, Rewal explains, "In 1972, the Hall of Nations and Industries was symbolic of an achievement by young architects in a newly-independent India, creating a style, which could be constructed with limited means, yet be uniquely Indian."

Architecture Live quoted Rewal: "[[Hall of Nations]] was a great feat of art and architecture… it was a symbol of what very ordinary people can do. 500 families worked on the site; there were no canteens, no crèches, no helmets, and the work went on for a very long time. The structure was built from hand-poured concrete, and was labour intensive; the credit does not only belong to the architects and the engineers, but also to these people – because it was their achievement, to have created something through such simple methods.”

These statements of Rewal aren't only true in case of the Hall of Nation but for all of India's modern heritage that is slowly disappearing along with its history.

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FOMA 40: Zahara Chhapra

Zahara Chhapra is an architect and researcher from Mumbai, India. Having recently completed her Masters in Design Research from the Bauhaus in Dessau, Zahara now resides in Berlin and is a researcher and editor with Architectuul. Her interests lie in the spatial and political agency of architectural and urban actors in the everyday life of the city.

#foma #forgotten masterpieces

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