#PR Strategy

[mayfairbee]

"PR nightmare" or lack of a plan?

As the fandom struggles to process the latest Italy videos, I keep wondering why Luke's PR agency is not doing anything to craft his public image. Does he even have an agency? What have they done in the past couple months? Besides the Fallon interview (?). Are we to believe that Luke would have said "no" if they had found a nice gaming or dyslexia related charity for him to champion and fundraise for? Obviously Nicola is the PR queen with her advocacy for the Palestinian refugees and LGBTQ+ causes (which I do believe are issues close to her heart! But also a good PR move). But not everyone needs to fight for world peace, there are plenty of great & worthy charities that align with Luke's personality and/or hobbies. Sam Phillips advocates for a charity that fights homelessness in the UK. Luke loves Fortnite, which has 640 million registered users. There are ~780 million dyslexic people, and ~366 million people dealing with adhd worldwide. Hello?! What if they organized magazine articles where he could talk about how he succeeded as an actor while dealing with adhd and dyslexia? How he trained himself to learn scripts he probably struggles to read? Wouldn't these themes be super relatable to people who also struggle with that? I'm adhd myself and I see my own behaviors in a lot of his. I'd love to hear more about how he copes. It hurts to read posts about how he is "letting life happen" and "not making decisions" or not taking on multiple projects at once ... when to my adhd brain that just looks like typical adhd behavior. I'm just a fan on the sidelines, with no experience in the industry. Is that not the kind of stuff a PR agency would think of and organize? Do they need more ideas? I have plenty! (adding a pic just because it's one of my favorites 💕)

[somuchyoudontknow]

Hello Sophia,

I’ve been curious about any relationships and linkages between SMA title, Alba and Jinx. Finally, I’ve managed to discover Chris’ influencer profile on one marketing platform (note: Carbons Dating The Web estimated creation date: 2023-06-01).

There are some interesting facts and figures in the case study:

Premium US dog superfood brand, Jinx is redefining dog nutrition and is sold at Walmart stores across the country. Its audience are 71% female, typically single or married and aged in their thirties. English-speaking, Jinx’s followers are 84% US-based, with India, The Philippines, Indonesia and Brazil as secondary markets. Top cities for its customers include New York, LA, San Francisco and Chicago.

Looking at celebrity influences, Chris Evans does not appear in the list.

Media-wise, Buzzfeed, Betches Media, The New York Times, HGTV, The New Yorker, People Magazine, Vice and Bon Appetit come out on top for consumption.

Chris’ audience is 67% female, typically single and aged 25-34. English-speaking, his followers are typically based in the US, with Brazil, India, Italy and Mexico as other territories. Top cities include São Paulo, New York and LA. On basic demographics, Chris Evans and Jinx are rather well matched, particularly if the brand is hoping to reach a slightly younger customer base.

Diving into likes and interests, Film & TV rank highly, as well as music, dance, sport, college, poetry, Mexican food and spirituality. Pets is present, with 1.5% of the share, which is 1.3x the platform average, putting Chris Evan’s profile in the top 20% of all Instagram accounts for pets.

Looking at media consumption, Buzzfeed, BBC, CNN, 9GAG, New York Times, TIME Magazine, The New Yorker, GQ and Hugo Gloss dominate. Crucially, Jinx isn’t listed as one of Chris Evan’s follower’s main brand affinities. Instead, the likes of Marvel, Disney, NASA, Starbucks, Google, PlayStation and Sephora lead. That being said, no other pet food brand appears.

It is important to note that Chris Evans is one of a few celebrity investors in Jinx. However, he is still quite an organic brand ambassador, being known for his relationship with his dog. Overall, it’s a smart match for brand and talent that taps into authentic interests and with the addition of Evans as creative director for campaigns, it appears to be a more substantial collaboration than a simple awareness-based sponsorship.

November 2020 – Chris followed Alba.

16 November 2021 – Pooch loving celebs Trevor Noah, Chris Evans, NFL star Odell Beckham Jr. and CAA co-founder Michael Ovitz are among the latest high-profile investors in Jinx.

PageSix: Chris Evans and more A-listers invest in healthy dog food brand.

2022

9 March – Pet Age: Walmart Partnership Expands Distribution of Premium Dog Food Brand Jinx.

10 March – Pet Product News: Jinx Pet Food Now Available at Walmart.

21 May – People Mag: Chris Evans celebrates National Rescue Dog Day with adorable photo of himself and pet Dodger.

2 June – Buzzfeed announces Puppy interview.

18 June – Buzzfeed releases Puppy interview.

24 June – Alba’s first like in 2022 (iPhone post).

15 July – Laser focused interview.

16 July – Chris liked Alba’s MHGP post.

17 July – JustJared, Daily Mail and Buzzfeed report Chris Evans is laser focused on finding a partner (no mention of Alba).

18 July – People Mag: Chris Evans Says He's 'Laser-Focused on Finding a Partner' to Spend His Life With.

20 July – Chris’ Dating Poll by Buzzfeed.

27 July – Entertainment Tonight meet Chris Evans' 'Long-Term Partner': His Adorable Dog Dodger!

Forbes: Chris Evans Partners With Jinx Premium Dog Food.

Adweek: Chris is Future Jinx Ad Star.

CNN: Talking dog parenting with Chris Evans.

People: Chris Evans Says His Pet Dodger Is 'a Cut Above the Average Dog,' But Admits 'I'm Probably Biased'.

26 August – People Mag: Chris Evans Celebrates National Dog Day with Pup Dodger: 'In My House, Every Day.

27 August – E! news tweet: When Captain America found his perfect sidekick. ❤️ Happy #InternationalDogDay to Chris Evans & Dodger.

October – Alba deactivated her IG account.

6 October – People mag: the actor and his beloved rescue dog Dodger star in a new ad spot for dog food company Jinx.

11 October – Alba reactivated her account. Chris liked 2 WN posts.

7 November – SMA announcement on Monday's The Late Show With Stephen Colbert.

Chris Evans Is PEOPLE's 2022 Sexiest Man Alive.

Entertainment Tonight: Chris Evans Reacted to Getting 'People' Magazine's 2022 Sexiest Man Alive (editor Julie Jordan: “If he is dating someone he will talk about it or you will see him with the person”.

10 November – People: Chris Evans Is Dating Actress Alba Baptista: 'It's Serious,' Says Source — He's 'Never Been Happier'.

OK! Mag: Chris Evans & Actress Alba Baptista's Relationship Confirmed Months After Packing On The PDA At 'Super Affectionate' Date Night.

PageSix: Chris Evans and girlfriend Alba Baptista hold hands in first PDA photos.

12 November – Daily Mail: 'World's Sexiest Man' Chris Evans, 41, is seen holding hands with Alba Baptista, 25, for the FIRST time on a romantic stroll in Central Park.

E! News: Chris Evans & Alba Baptista Confirm Romance With PDA Stroll.

14 November – E! News tweet: The strongest bond in the universe (Dodger).

10 December – Alba deactivated her IG account.

2023

10 March – Alba reactivated her IG account.

18 April – Alba at Ghosted Premiere in NY.

26 April – People: Jinx to bring "The Dog Dream Box" to dog lovers nationwide.

28 April – Pet Food Processing: To celebrate Pet Month in May, Jinx launched a new limited-edition “The Dog Dream Box” collaboration with celebrity Chris Evans, brand ambassador at Jinx, and his dog Dodger.

J2 June – 40/29 News: 2023 Walmart Associates' Celebration.

[vroomilikefastcars]

PLEASE NO! Not Carlos and Oscar fighting (more like Carlos but…😶‍🌫️). Girlies, I’m going to believe that comment I saw where they said the Carlos tweet was done by Ferrari PR (I need to stay delulu🤭). And if it wasn’t by PR, then idk sweetie😅

[voxina]

Do you get déjà vu?

How original... 🥱

[harrysweetbaby]

Finally, we waited for the end of this PR, Harry is finally free from the annoying leech!😘😆❤️

[wacoshuffle]

This blog is nepo baby free zone. So shippers are not welcome and get the automatic block.

ps the Austin fandom needs a clean up. Immature children and dim witted shippers need to exit.

a public service announcement

[tyccommunicationblog]

How To Design A Great PR Strategy For 2023?

Maintaining client reputation has always been challenging for even experienced public relations candidates. You need strong adaptability and soft skills to be a pro at that. You are directly speaking to the public. You are the client representative, and the media look at you for success.

Good PR Officers are excellent at making excellent PR strategies to strive toward success. However, one needs to understand it is essential to keep up with trends as they keep on changing. A perfect example of such an expert organisation is a Top Branding Agency in Delhi. You can research more about that also. Let’s first look at some significant ways to design a great PR strategy for 2023.

Things to Keep in Mind While Making a PR Strategy

Take note of these points while designing a PR game plan.

Understand your audience: By this, we mean their needs and wants, where they are going and what they’re getting influenced by. You need to do a thorough competitor analysis to meet the trends.

Analyze your previous campaigns: Sit down and think about your previous year’s campaigns. Did they do well? Were there any loopholes that you were facing? Did you have a prior strategy or not? Who were you targeting? What methods did you adopt to promote your brand? It will give you a big picture and an idea about what to avoid now.

Conduct surveys to collect responses: This is one crucial step. You need to know what your targeted segment feels and wants. You can get their responses through online surveys, questionnaires, and feedback from circulation. This will help you in giving tough competition to your rivals.

Increase brand awareness: This has become the basic need of 2023 and the upcoming time. You have to use the digital public relations method to fit in. It means you have to increase your brand awareness through various media. Some ways are content marketing, hiring influencers to promote your brand, social media marketing, and so on.

Communication is the key: Any PR campaign won’t succeed unless you communicate correctly with your targeted audience. Again, an excellent example of such a good PR strategist is a Top Branding Agency in Delhi. You can research more about the same in our blogs. Speak the truth. Speak not what people would like to hear but what is correct. Communicate your thoughts to them because the majority admires uniqueness.

Represent accurate data: Conduct thorough research to collect 100% accurate data. You can represent your data in statistical figures to your audience. The facts and figures are compelling. They can be the best tool to uplift your business in the upcoming time.

Conclusion

Following the guidelines mentioned above would increase your chances of getting in the good books of your audience. The only way to be an excellent PR strategist in 2023 is to follow the digital public relations method. You need to have clarity about your goals and continue hustling.

[teg-report]

Travis Kelce's Team Calls in Lawyers Over Leaked 'Contract'

In the volatile world of celebrity relationships, few stories have captured the public’s imagination as much as the rumored romance between NFL star Travis Kelce and pop sensation Taylor Swift. Recently, however, this seemingly idyllic relationship has been thrust into the limelight for all the wrong reasons. Leaked documents, allegedly outlining the details of their split, have surfaced online,…

[nostanding1]

No Standing Agency Review: SLF Lawyers Partners with No Standing International for Website Overhaul and Targeted Google Ads

Melbourne, Australia – No Standing International, a digital marketing and brand strategy leader, partnered with SLF Lawyers to reimagine their online presence and enhance visibility through targeted Google Ads campaigns. This collaboration played a pivotal role in SLF Lawyers' rapid rise in the legal industry.

Transforming SLF Lawyers' Digital Presence

Vision and Strategy The collaboration aimed to elevate SLF Lawyers' brand in a competitive legal market using cutting-edge digital marketing techniques. The strategy focused on redesigning their website for a more professional user experience while running Google Ads campaigns to increase online visibility and attract new clients.

Website Redesign No Standing International's team created a website reflecting SLF Lawyers' expertise and commitment to client service. The redesign features a clean, modern design highlighting the firm's specialisations, services, and client testimonials. Built for optimal user experience, the responsive design ensures seamless performance across all devices.

Google Ads Campaigns No Standing International implemented targeted Google Ads campaigns to drive traffic and generate leads. These campaigns used precise keyword targeting and compelling ad copy to reach potential clients searching for legal services. Regular monitoring and data-driven optimizations increased click-through rates, reduced cost-per-click, and drove more qualified leads.

SEO and Technical Integration The redesign incorporated robust SEO strategies to improve search engine rankings and visibility. This included content optimization, improved load times, and integration of advanced analytics tools.

Results and Future Directions The combined efforts significantly boosted SLF Lawyers' online presence, positioning them as a go-to law firm. No Standing International remains committed to supporting SLF Lawyers' ongoing digital strategy, implementing new technologies and marketing strategies to further enhance their position in the legal industry.

For more information on No Standing International's services, visit https://nostanding.io/.

[bpmprfirm]

Public Relations Firms

BPM-PR Firm is a leading name among public relations firms, dedicated to enhancing your brand’s image. We offer tailored PR strategies and strong media connections to get your message across effectively. Choose BPM-PR Firm to see your brand thrive with expert public relations support.

[liveblack]

[somuchyoudontknow]

Personally I don't buy jinx specific relation to pr at all,before chris there are plenty of hollywood stars more talented, more popular and very big name already invested in jinx plus chris himself mentioned that he was already giving doger jinx food and one of his team member or assistant brought this deal to him.and again according to this report after usa it's actually india and other asian countries which comes secondary consumer so someone from india or Asia would have made more sense if that was the case.asia is the biggest populated continent, india itself is the second populated country so it would have made sense.

Anon, you are forgetting about Brazilwhich is also the 2nd market for Jinx.

"English-speaking, Jinx’s followers are 84% US-based, with India, The Philippines, Indonesia and Brazil as secondary markets

Chris’ audience is 67% female, typically single and aged 25-34. English-speaking, his followers are typically based in the US, with Brazil, India, Italy and Mexico as other territories."

Alba is heavily promoted in Brazil. Articles about them dating for the first time got published in Brazil in Dec. 2021, not in any US based mag. Most of the articles about their relationship have always been published in Brazil other than the US. This PR has many layers and it is not as simple as it seems. It is very complex.

Also, as much some people want to make it look it is very easy for Chris to get out of this PR, it is not! There are many things at stake and many other parties involved too. He will have to fulfill all the requirements till the end.

[voxina]

Process all of the information and connect the dots, people!

[tyccommunicationblog]

Leveraging virtual events for PR success

The PR world is undergoing a profound transformation, marked by the seamless amalgamation of technology and communication strategies. Virtual events, once an alternative, have now become an indispensable tool for PR success. Whether orchestrated by a seasoned media relations agency or a cutting-edge digital PR company, leveraging virtual events showcases a forward-thinking approach that opens doors to an expansive audience while revolutionizing brand engagement.

The spirit of leveraging virtual events lies in its ability to transcend physical boundaries and create immersive experiences in the digital realm. Whether it's a product launch, a press conference, or a thought leadership seminar, virtual events enable PR professionals to interact directly with their target audience, no matter where they are located. This level of accessibility and inclusivity is a key factor in amplifying brand reach.

For traditional media relations agencies, virtual events provide a modern twist to their age-old strategies. By bringing journalists, stakeholders, and influencers to a common virtual platform, these agencies can facilitate seamless interactions, enabling the dissemination of information in real-time. On the other hand, digital PR companies harness the dynamic nature of virtual events to curate engaging content that resonates with the online community. These events offer a chance to create multimedia-rich experiences, incorporating videos, infographics, and interactive elements that captivate audiences.

Strategies for Virtual Event PR Success

Compelling Content: The cornerstone of any successful virtual event lies in the content. Be it an intriguing agenda, captivating visuals, or compelling speakers, the content should resonate with the audience's interests.

Seamless Technology: Technical glitches can mar the experience. Ensuring a seamless tech infrastructure ensures that attendees remain engaged without interruptions.

Engagement Opportunities: Interactive elements such as Q&A sessions, live polls, and networking rooms empower attendees to actively participate, creating a more engaging experience.

Pre and Post Promotion: A successful virtual event requires pre-event anticipation and post-event follow-up. Utilize social media, email campaigns, and PR efforts to generate buzz before the event and maintain momentum afterward.

Furthermore, in this landscape of PR evolution, TYC Communication stands out as a pioneer. Their comprehensive services, which include media relations strategies and cutting-edge digital PR approaches, exemplify their adaptability to modern PR demands. Leveraging the potential of virtual events, TYC Communication crafts experiences that not only resonate with audiences but also amplify brand impact.