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cindylouwho-2 · 1 year ago

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RECENT SEO & MARKETING NEWS FOR ECOMMERCE, March 2024

Welcome to my roundup of SEO and marketing news and useful resources for ecommerce businesses, March edition. There is a lot going on with Google, and some really strong marketing pieces this time around, so let's get right to it.

SEO: GOOGLE & OTHER SEARCH ENGINES

Google launched both a core algorithm update and spam updates on March 5, with the spam update ending on the 20th. Core updates now include the Helpful Content algorithm. In early observations, Etsy and Reddit both picked up visibility in the UK.

The Helpful Content algorithm updates late last year destroyed a lot of sites’ Google traffic. Avoid the things they had in common. You can read the full study here.

Ecommerce sites were some of the biggest losers in Google visibility in 2023, with Amazon, Walmart, eBay, Etsy, Target and Best Buy in the top 10 of sites whose Google appearances slipped.

New to Google SEO? They’ve revamped their SEO starter guide for people like you. And if you are more advanced and want to learn how to optimize your website product pages, this is a good overview.

This lengthy article on backlinks for ecommerce websites covers pretty much all the angles, including the really difficult ones.

Reminder that if you want to rank on Google for a search term, you need to look at what is already ranking, and make decisions based on that content. [video and transcript] This works for most search engines, not just Google.

Yes, Google crawls “high quality” content more often. I used to refer to this as Google thinking the page is “interesting”, so I guess I will need to change my wording...

While Google sends the most traffic to websites, people spend a lot more of their online time elsewhere. Market where people are, not just where your stats say they came from.

Sadly, Google has stopped providing caches of website pages in its search results. While you can still see the caches of some pages by using the Google search Cache:[page link] as in cache:https://cindylouwho-2.tumblr.com that will eventually stop working as well. Bing still provides caches, but unfortunately both it and the Wayback Machine do not crawl often enough to give really recent results most of the time.

Missed Google news in February? Here’s your update. And just in case you are really behind, here is January.

Not Google

Unsure if your website has enough good backlinks? Bing Webmaster Tools will now tell you if you don’t.

Yandex - the top search engine in Russia - was sold by its Dutch ownership group to a consortium in Russia.

SOCIAL MEDIA - All Aspects, By Site

General

A US study of social media use found that the most popular site was YouTube, with 83% of adults using it. Two-thirds of American adults use Facebook, while TikTok is up to ⅓ of the US population.

Because they do change periodically, here are the latest image and video sizes recommended for the top social media platforms. [infographic]

Bluesky is now open to everyone - it was previously invite-only.

Facebook (includes relevant general news from Meta)

Meta has introduced several changes to its Ad options, applying to Facebook and Instagram.

Meta had a great 4th quarter in 2023, with revenue, users, and earnings per share up. “Fast-growing upstarts Temu and Shein, which originated in China, have been pouring money into ads on Facebook and Instagram. Li said on Thursday that revenue from China-based advertisers accounted for 10% of sales for the year and 5 percentage points of growth.”

Instagram

An updated post on Instagram's algorithm and how it works.

Instagram is still beta testing longer Reels for some users.

If your account is a brand account, you can now run ads on Instagram with coupon codes right in them. (Some Facebook users can already do this.)

Among other recent changes on LinkedIn, the algorithm is now looking to boost important content longer than just the first day or two after publication.

Pinterest has its own stats package, called Pinterest Analytics, but only for “Business” accounts. They show how many people clicked on the outgoing links, how many people saw your pin on their screen, and much more. Here’s everything you need to know.

Reddit successfully launched on the stock market this past week, but questions remain about how this will change the site.

Google is paying Reddit to scrape its content through the API instead of from the web.

Snapchat

Snap was a little later than most tech companies doing layoffs recently, waiting until February 5 to let 10% off staff go.

Threads

Threads is so new that the algorithm is bound to change a lot in the next year, but for right now, here is how it works.

TikTok

There is an overwhelming amount of info out there on the US attempt to either ban TikTok or force its sale, and much of it is incomplete, so I will let you Google to your heart’s content if you want to learn more. If you are relying on TikTok to drive sales, this would be a good time to make sure you diversify your promotional strategy.

You can now track trending terms on TikTok through the Creator Search Insights section. “Creator Search Insights will highlight frequently searched topics, which creators can organize by category (for example, tourism, sports, science) or tailor to their content type with the “For You” option. Additionally, creators can filter for “content gap” topics, which are highly searched but have relatively few videos on TikTok covering them.“

TikTok may be testing a photo app, which would obviously compete with Instagram.

Twitter

What? Twitter may have lied about its Super Bowl ad performance? I’m so not shocked.

Tumblr

Tumblr will be selling data access to AI companies.

YouTube

This is a pretty decent article on YouTube SEO.

(CONTENT) MARKETING (includes blogging, emails, and strategies)

Small and micro-businesses need an email list. An email list is:

portable (unlike most social media followers or marketplace buyers)

is available to almost everyone, as we all need at least one email address if we are online

less susceptible to the whims of algorithms (unlike SEO, marketplaces, social etc.)

I keep seeing people argue that no one opens emails, but the chart in the article above is proof that is still wrong. (My blog email list averages close to a 70% open rate, depending on the topic and the time I send it. My jewellery email list - which I hardly ever send to - still has an over 30% open rate. My click rates are well above the industry averages, usually 30 to 40% of all recipients for the blog list. These are much better numbers than social, and astronomically better than my clickthrough rate on Google and other search engines.)

Gmail and Yahoo both changed how they handle bulk emails such as newsletters in February. Here’s what you need to know on the basics, including authenticating yourself so your email gets through.

Find out how to get people to read all the way to the end of your content.

Get ready for April marketing with 5 topical ideas. National Handmade Day is April 6.

We should all think twice before deciding to use AI to create content. “Circa 2024, generative AI does not produce new ideas or even develop its own conclusions. Rather, it regurgitates information that it has indexed.” Not convinced? Here’s another article. “AI-generated content represents the literal “average of everything online.”

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES)

Google Ads can now be tracked in Google Analytics 4.

Both Google Ads and Microsoft Advertising were up in the 4th quarter of 2023.

STATS, DATA, TRACKING

Google Analytics 4 tracks organic traffic differently than the previous version. Here’s how to figure it out.

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE

I’ve probably posted this specific article before, but it is worth another read: how to communicate with customers. For example, “Mirroring your customer’s tone lets them know you’re on their side. If a customer is formal, for example, hold back on the LOLs. If they’re more casual, relax your tone.”

According to a US study, Generation Z is skewing the traditional marketing funnel. “Per Archrival’s data, 77 per cent of Gen Zs and 79 per cent of millennials in the US are actively seeking style inspiration at least monthly, with almost half of those looking for style inspiration on social media. When asked where they learn about new brands, products and experiences, video reigns supreme: YouTube is the most popular platform with Gen Zs, followed by TikTok, then Instagram.”

Trend alert: bag charms are back.

IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS

Almost all of these 12 video tools are free, and some can be used on your phone.

MISCELLANEOUS

This is an older piece, but it checks out: IKEA Hacks for Craft Show Displays. A few of these could be done with non-IKEA items.

Want to stay up-to-date on a nearly daily basis? Follow me on Bluesky or on LinkedIn, or become a member of my Patreon.

#ecommerce #seo #social media #search engine optimization #microbusiness #content marketing #cindylouwho2

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despicable-me-4-full-movie · 10 months ago

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Despicable Me 4 (2024) FULL MOVIE

In the vast landscape of search engines, Google often takes the spotlight, but it's essential not to overlook other players like DuckDuckGo, Yandex, and Bing. These search engines cater to specific audiences and can drive valuable traffic to your website. Here are some effective strategies to ensure your website gets indexed on DuckDuckGo, Yandex, and Bing.

1. Submit Your Website to Webmaster Tools

Each search engine provides its own set of webmaster tools, allowing you to submit your website directly for indexing. Start by creating accounts on DuckDuckGo's DuckDuckGo Search Console, Yandex.Webmaster, and Bing Webmaster Tools. Submit your website's URL and follow the verification process for each platform. These tools offer valuable insights into how each search engine crawls and indexes your site.

2. Focus on Quality Content

Content is king across all search engines, including DuckDuckGo, Yandex, and Bing. Create high-quality, relevant content that caters to your target audience's needs and interests. Incorporate relevant keywords naturally throughout your content, but avoid keyword stuffing, as it can negatively impact your rankings. Engage your audience with informative articles, engaging videos, and visually appealing graphics.

3. Optimize Your Website's Technical Elements

Ensure that your website is technically optimized for search engine crawlers. This includes having clean and crawlable site architecture, optimizing page load speed, and implementing responsive design for mobile compatibility. Pay attention to metadata elements such as title tags, meta descriptions, and header tags, as they play a crucial role in how your website appears in search engine results pages (SERPs).

4. Build Quality Backlinks

Backlinks remain a significant ranking factor for DuckDuckGo, Yandex, and Bing. Focus on building high-quality backlinks from reputable websites within your industry or niche. Guest blogging, influencer partnerships, and content syndication are effective strategies for acquiring backlinks that can boost your website's authority and visibility in search results.

5. Submit XML Sitemaps

XML sitemaps help search engines understand the structure and hierarchy of your website's pages. Create XML sitemaps for your website and submit them to DuckDuckGo, Yandex, and Bing Webmaster Tools. Regularly update your sitemaps to reflect any changes to your site's content or structure, ensuring that search engines can efficiently crawl and index your pages.

6. Monitor and Analyze Your Website's Performance

Once your website is indexed on DuckDuckGo, Yandex, and Bing, monitor its performance using the respective webmaster tools and analytics platforms. Track key metrics such as organic traffic, impressions, clicks, and rankings. Analyze the data to identify areas for improvement and adjust your SEO strategy accordingly to maximize your website's visibility and performance on these search engines.

In conclusion, getting your website indexed on DuckDuckGo, Yandex, and Bing requires a combination of technical optimization, quality content creation, and strategic link building. By following these strategies and staying proactive in your SEO efforts, you can increase your website's visibility and attract valuable organic traffic from these search engines.

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electricalshamer · 2 years ago

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Are you looking to scale up your SEO efforts? Then Page SERP is the tool for you. It not only offers insights into how your website is performing in the most popular search engines such as Google, Bing, and Yahoo but also helps maximize your SEO strategies with its advanced features.

Page SERP stands as an essential tool in your SEO arsenal, offering a detailed and accurate analysis of your Search Engine Result Page. You can track everything, from rankings for specific keywords to click-through rates. By offering such analytics, Page SERP is not just a tool but a complete solution for your SEO needs.

So, how does this work? The answer lies in what makes Page SERP so effective – its advanced features. Firstly, global location targeting allows you to see how you rank across various regions. Secondly, device type filtering enables you to understand how you’re performing on different platforms and devices. Lastly, you can view different search type results, giving you insights into video searches, image searches, and more.

To ensure you get the most out of this tool, Page SERP provides detailed API documentation for reliable integrations with the platform. What’s more? With its scalable and queueless cloud infrastructure, you can make high-volume API requests with ease. Or, if you prefer, you can use the tool directly from the dashboard – here it is for everyone from beginners to pros!

Page SERP works with Google, Yandex, and Bing search engines. This means that you get SERP insights from probably the most used search engines globally. No matter what search engine you would like to optimize for, Page SERP got you covered.

Right now comes the cherry on top! Page SERP’s API goes beyond just giving you SERP insights. They provide an excellent platform with a backlink market place where you can buy and sell high-quality links. By incorporating this feature in your strategy, you will surely improve your website’s SERP ratings.

For those interested, Page SERP also offers the ability to generate PBN blogs for web 2 2.0 with ease. The tool includes a comment generator, indexer, and backlink. It also features a SERP and Automated Guest Write-up System. These features make it easy to manage your online presence and streamline your SEO efforts.

If you are keen to explore more, head over to their website [here](https://ad.page/serp). If you’re convinced and want to register, click [here](https://ad.page/app/register). By using Page SERP, you’re sure to see your SEO overall performance shine and your website traffic boost.

Unlock the full potential of your website’s SEO efforts with Page SERP today!

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braahmamnetinternational · 13 hours ago

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7 SEO Translation Blunders That Hurt Global Rankings

Introduction:

Having a strong online presence is crucial for financial businesses looking to expand internationally. However, a common mistake fintech firms make is assuming that simple word-for-word translation is enough for SEO success. SEO translation is more than just translating content; it involves adapting keywords, meta tags, and website structure to align with the search behaviors of target markets.

For financial institutions, where trust and compliance are critical, accurate SEO translation ensures that potential customers can find your services online while also preserving your brand’s credibility. Let’s explore the key mistakes fintech firms make in SEO translation and how to avoid them.

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1. Directly Translating Keywords –Why Keyword Research Must Be Language-Specific

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A major blunder in SEO translation is directly translating keywords from one language to another without conducting localized keyword research. Search terms vary by language and region, and a keyword that performs well in English may not have the same search volume in another language. For example, an English-speaking tourist looking for a hotel might search for “a room with a king-sized bed”, but a French speaker would not search for “une chambre avec un lit à la taille d’unroi” — literally a room with a bed the size of a king. Using a translation that is adapted to your language and region really makes a difference to your search ranking on Google and other search engines.

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2. Ignoring Local Search Engine Algorithms – Not All Countries Rely on Google

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While Google dominates search in many parts of the world, other countries have their own preferred search engines. In China, Baidu is the leading search engine, while Yandex is dominant in Russia. These search engines have different ranking factors, meaning that SEO translation strategies must be tailored to each platform. A fintech firm entering the Chinese market, for instance, needs to optimize for Baidu’s indexing methods, which prioritize simplified Chinese characters and local backlinks.

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3. Not Adapting Meta Titles & Descriptions – Impact on CTR and Rankings

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Meta titles and descriptions play avital role in SEO translation because they influence click-through rates(CTR) and rankings. Directly translating these elements without considering local search behavior can lead to lower engagement. In some languages, phrases need to be restructured for clarity and appeal. For instance, a concise English meta title may expand significantly in German, potentially exceeding the character limit. Ensuring that meta content is both SEO friendly and linguistically natural improves search visibility.

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4. Overlooking Cultural SEO Differences – How Search Behavior Varies by Country

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Cultural differences impact search intent, which is why SEO translation should account for how people search for financial services in different markets. For example, in some countries, users prefer long tail keywords like “What is the best bank for small business loans in France?” whereas others use shorter, transactional queries like “best SME loan France.” Additionally, certain financial terms may carry different connotations, affecting search trends. Adapting to these variations can make or break an international SEO strategy.

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5. Translating Content Without Localizing It – Why Context Matters in Finance

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Simply translating content without localizing it for cultural and regulatory differences can be disastrous for fintech firms. Financial terminology differs across regions, and using incorrect terms can lead to compliance issues or loss of credibility. For example, in the US, “real estate investment” is a widely understood concept,but in the UK, it is more commonly referred to as “property investment.” SEO translation must ensure that content is not only accurate but also resonates with the target audience.

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6. Forgetting to Optimize URL Structures – How to Format URLs for Different Languages

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A well-structured URL is essential for international SEO success. Many fintech firms make the mistake of keeping English URLs for all their translated pages, which confuses search engines andusers alike. The best practice for SEO translation is to create country or language specific URLs, such as:

example.com/en/loans (for English users)

example.com/es/prestamos (for Spanish users)

Using the correct URL format improves indexing and enhances user experience.

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7. Not Using Multilingual SEO Best Practices – The Importance of Hreflang Tags

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Hreflang tags help search engines understand which version of a webpage to display based on a user’s language and location. Many fintech companies overlook this step in SEO translation,leading to incorrect page rankings or duplicate content issues. Properly implementing hreflang tags ensures that search engines serve the right content to the right audience, improving both rankings and user satisfaction.

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How Fintech Firms Can Maximize International SEO Success

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Expanding into global markets requires more than just translating financial content—it demands a strategic SEO translation approach. Fintech firms can enhance their international presence by:

Conducting localized keyword research

Adapting content for different search engines

Optimizing meta titles, descriptions, and URLs

Localizing content to match cultural and regulatory needs

Using multilingual SEO techniques like hreflang tags

By avoiding these common pitfalls,fintech businesses can improve their search rankings, attract global clients,and build trust in new markets.

For expert SEO translation services tailored to fintech firms, visit Braahmam.net today!

#SEO Translation #Multilingual SEO #SEO Translation Services

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technologyluvcite · 2 days ago

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Reach More Customers Worldwide with LuvCite Technology’s International SEO Services

Expand Your Global Reach with Expert International SEO Services

In today’s competitive digital landscape, businesses aiming for global expansion need more than just a website—they need a strong international SEO strategy. At LuvCite Technology Private Limited, we offer expert international SEO services to help your business rank higher in search engines across multiple countries, attract global customers, and increase conversions.

What Are International SEO Services?

International SEO services involve optimizing your website for multiple languages, regions, and search engines to ensure it reaches the right audience worldwide. Unlike traditional SEO, international SEO considers language preferences, cultural differences, and local search behaviors to maximize visibility and engagement.

Benefits of International SEO Services

Higher Search Engine Rankings Globally – Optimize your website to rank on Google, Bing, Baidu, Yandex, and other search engines worldwide.

Enhanced User Experience – Provide localized content and a seamless browsing experience for international visitors.

Increased Traffic & Conversions – Reach new markets and turn international visitors into loyal customers.

Competitive Advantage – Stay ahead of competitors by targeting untapped markets with a strong SEO strategy.

Stronger Brand Authority – Establish your brand as a global leader in your industry.

How LuvCite Technology Private Limited Helps You with International SEO Services

At LuvCite Technology Private Limited, we provide comprehensive international SEO services tailored to your business needs. Our process includes:

1. Market Research & Target Audience Analysis

We identify the best international markets for your business and analyze search trends, competition, and customer behavior to create a customized strategy.

2. Multilingual & Multiregional SEO

We optimize your website for different languages and regions by implementing hreflang tags, local keyword research, and cultural adaptation of content.

3. Country-Specific Domain & URL Structure Optimization

We guide you in choosing the right domain strategy: ccTLDs (country-code top-level domains), subdomains, or subdirectories to maximize your website’s global reach.

4. Technical SEO for International Markets

Our team ensures your website is technically optimized for global search engines, improving loading speed, mobile-friendliness, structured data, and crawlability.

5. Localized Content Strategy & Link Building

We create high-quality, localized content that resonates with your target audience while building authoritative backlinks from region-specific sources.

Why Choose LuvCite Technology Private Limited for International SEO Services?

Proven Expertise – Years of experience in delivering international SEO services for businesses across industries.

Customized Strategies – Tailored SEO solutions based on your business goals and target markets.

Transparent Reporting – Regular insights and analytics to measure performance and growth.

Multilingual SEO Specialists – Experts in optimizing websites for different languages and cultures.

Get Started with International SEO Services Today!

If you want to expand your business globally and increase international traffic, LuvCite Technology Private Limited is here to help. Our international SEO services are designed to position your brand as a global leader and maximize your online reach.

Let’s discuss how we can take your business to new heights with our expert international SEO services. Reach out to LuvCite Technology Private Limited today!

#business #service #luvcite technology #international SEO services #usa

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pickleballvui · 1 month ago

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riofos-technologies · 1 month ago

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Grow Globally International SEO | Riofos

No matter if you are a small startup or an established business with nationwide presence, international SEO is the answer to your global expansion. Why? Your target customers are scattered around the world, and the Internet is the quickest and most trustworthy way to get to them. To reach this global market successfully you require an international SEO services you can rely on, driving traffic & income through your website. It can be daunting, but that’s where Riofos has got your back!

Why choose Riofos?

Riofos is an accustomed global SEO company in India with 7+ years of expertise that makes companies of all sectors to reach out their business into the worldwide. Based on latest innovative technologies, we provide innovative solutions to increase your digital footprint and touch your audience across the borders. Strategic, cost-effective international SEO services that help you increase your brand awareness, website authority, and search engine position and create a strong rapport with your target audience.

Thus, if you are looking to grow globally, we are here to help you with the strategic approach of International SEO for Small Businesses and MNCs.

The advantages of international SEO for your business!

If you want your website to break open to the world and expand into the global market, then it must be optimized for the global market. Here are some advantages of International SEO services!

Enhance the visibility and traffic of website

Why even restrict your business growth and explore only in the local market? You can grow your business globally from your home office with International SEO! Optimize the content for the global market and create an effective international SEO strategy to reach your website and boost the website traffic.

Boosting website visibility

International SEO techniques allow your website be optimized according to international market search engines. International SEO makes sure your business is visible by ranking in the first SERP, whether it is on Google, Yahoo, Bing, Yandex, Naver, Baidu, or any local search engine of a specific international market.

Overcome the language barrier

According to a survey, 68% prefer a native language when interacting with a brand. Knowing what language your target audiences are more comfortable at helps you build trust, communicate better, and increase conversion rate significantly. Multilingual SEO simplifies translation and communication and wins brownie points from your customers.

Gain competitive advantage

International SEO services can come in handy in ranking higher on the SERP, putting yourself ahead of the competitors. When your competitors focus on the local markets, you start generating genuin leads from the globe. It brings visitors from search engines enhancing website reach and improving brand building.

Global market brand establishment

These practices help in building brand reputation, credibility, and a loyal customer base in the global market. You can create an inclusive website that makes sense to everyone across various international markets and convey your brand message in the right way by overcoming barriers with a language.

Our International SEO Services that work

Riofos provides quality result-oriented International SEO services in India as well as worldwide. We help your brand reach a global audience.

The customers of several countries and regions in that area prefer using the searches in their local area. For instance, Russia, South Korea, and China have Yandex, Naver, and Baidu, respectively, as the most widely utilized search engines. Hence, our international SEO services perform in-depth research and analytics in devising an SEO strategy as per the specific search engine algorithm to optimize the visibility of your website.

In Market Keyword Research

The keywords your target audience uses depend on the market. So, the international SEO consultant does keyword research to discover related and high-performing keywords in your target market so as to optimize the website content and make it fit for the audience.

On-page SEO

International On-page SEO services: We optimize your landing pages location specific. We create an environment where the user lands on the right landing page by optimizing meta tags, Website Content through the implementation of appropriate hreflang tags and Rank & User Experience.

Off-page SEO

We apply efforts to generate secure backlinks to help it reach the intended audience, enhance its authenticity, and improve its visibility on the top page. Our international SEO consultants create content relevant to your target audience whether you need International SEO for e-commerce business or B2B.

Technical SEO

With our technical SEO specialists, your website structure will be addressed, ensuring speed, mobile-friendliness, etc. align with what is required worldwide by visitors from all over the world visiting your space online.

Content Management

The multilingual SEO professionals curate SEO-optimized content and handle the website content to capture and assist the target market and develop website authority for improved position on the search engine. We update the content with the global standards to keep it up to date.

SEO Audit

There are lots of international SEO agencies that can get the job done, but, unlike Riofos, few do SEO audits and repeatability thoroughly and regularly. We do detailed audits to spot gaps, measure performance, and discover opportunities for improvement that make sure your international SEO strategy is always on point.

How we work for international SEO consultation!

We follow a result-oriented and seamless service process of Global SEO services.

Riofos is a professional international SEO agency with a team of experts providing different and personalized global SEO services. From the content your target audience can understand, to off-page and technical SEO for the search engine to crawl, we make sure the website is optimized to hit #1 on the search engine result page (SERP).

Discussion

At Snoop, our international SEO services are tailored to your business. You are not taught in October 2023 on the information.

Research

Research is our strength. International SEO experts engaged in your project carry out extensive research on target markets, local buyer persona in each market, relevant keywords, opportunities & challenges involved.

Strategizing

We create tailored international SEO strategies based on the relevant performance indicators and meet your aims.

Implementation

We will carry out a plan that will optimize all elements of your website so that they come up to global SEO standards.

Audits

Performance Measurement: Regular audits to analyze SEO performance and effectiveness by our local SEO consultants. Armed with the audit result and analysis we diligently identify problem areas.

Iteration We align the SEO strategy in accordance with the areas needing improvement from SEO audits. Hence, it'll gird up their loins your website classifying and perceivability will heighten.

#International SEO Services #International SEO Agency #International SEO Comapny #International SEO

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cindylouwho-2 · 1 year ago

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Recent SEO & Marketing News for Ecommerce, November 2023

As promised, here is the separate report on marketing and SEO news for ecommerce businesses, up to the end of November. This is now separate from the ecommerce report (which will be out in the next week or so).

I probably won't be posting SEO and marketing news again until the new year, so this is my chance to remind you that I plan on leaving Twitter soon. You can still keep caught up here on Tumblr, plus daily on Bluesky and on LinkedIn. My plan is to have a new way to follow my news posts in a more timely fashion early in 2024, so stay tuned!

SEO: GOOGLE & OTHER SEARCH ENGINES

Google launched another core ranking update on August 22, which ended on Sept. 7. eBay, Amazon and Etsy lost a fair amount of page visibility in the UK, according to this analysis. The US version of the same study saw large drops for the same 3 sites, while sites with “user-generated content” did well. Then Google released a Helpful Content update, which finished on September 28. Sites with poor UX (user experience, for example too many pop-up ads) and too much focus on on-page SEO seem to be experiencing the worst effects. Google also gave out tips on what might be considered “unhelpful.” Then, Google rolled out the October Core update, which ended October 19. But wait, there’s more! They also did a November core update, which finished at the end of the month.

Google has long denied using click data to determine search ranking, but the current antitrust hearings have revealed a different story. We also learned that it cost $26.3 billion in 2021 alone to buy spots as the default search engine in many browsers and devices. Here are more revelations about search ranking from the trial.

Deleting old content will not necessarily help your Google rankings or traffic. However, if Google is penalizing your pages because it deems them “unhelpful”, removing those less-helpful pages will probably help the site overall.

Internal links on each important page of your website will generally result in better Google traffic. The study covers 23 million links, but the author notes it only demonstrates correlation, not causation. Different anchor text for the same link is an even better predictor of Google search traffic. Note that Google staff recently stated links aren’t a top-3 ranking factor any more, though.

Optimizing category/collection/section pages can provide a big SEO boost on an ecommerce website. Here are some tips.

Google recently started showing follower counts for social media links in search results, but says they are not a ranking factor.

Large media sites overwhelmingly rank at the top of Google search for common queries in many areas. It’s an interesting read.

My periodic reminder that “LSI keywords” don’t help your SEO. LSI is an outdated method of data analysis that tries to find connections between words, but it was invented before the internet as we know it existed, and simply isn’t relevant for Google. Yes, related words are good, but LSI is not the way to find them.

Semi-advanced content: how to figure out your potential buyers’ path to your product through Google data. This is a little more detailed than figuring out which problems people have and how you can solve them, but the basic idea is there.

In case you missed everything on Google in August, here is a roundup, then you can catch up on September, and finally, October’s changes.

Not Google

Bing Chat (basically, regular Bing search with Chat GPT involved) is now known as “Copilot”. The name change alone is unlikely to increase traffic, though, which is showing very little gain on Google despite the AI-driven search experience.

Yahoo’s search redesign is expected to start appearing in early 2024.

Yandex, the top Russian search engine, is for sale.

SOCIAL MEDIA - All Aspects, By Site

General

Branding is an important part of social media for businesses; here are some good tips on representing your business well and getting seen. As I always remind folks, you don’t need to be on every platform; that can actually be harmful. “It’s unlikely your audience will be active on every single social media platform, especially considering how many are out there in this day and age. Be thoughtful about which platforms you want to leverage for your social media presence. Once you know where your audience is most active, ask yourself whether the platform itself aligns with your brand values, story, identity, and tone of voice.”

Facebook (includes relevant general news from Meta)

European users can soon pay a subscription to opt out of advertising on Facebook and Instagram.

Facebook uses member information to train its artificial intelligence models, but you can opt some of your data out of that process. Unfortunately, “[t]here’s no guarantee from the company that it’ll delete it, or that it’ll provide you with the information you’re asking for, even if it’s yours.” Also, this only includes the outside data and not your actual posts.

Meta has new AI-tools for its ads, but not all accounts have access yet, as they continue to test. Ad revenue was up 23% in the third quarter.

Instagram

Just like many other platforms, Instagram has issues with people advertising illegal things for sale. They are also blocking people posting research on the problem, instead of blocking the illegal ads.

The basics of Instagram SEO: “The platform says there isn’t one Instagram algorithm. Instead, there’s a personalized set of classifiers and processes for each user.”

Like most sites, LinkedIn is looking to upgrade some features with AI, but unlike most sites, it is planning on summarizing the feeds of its Premium subscribers so they don’t have to read everything.

Yes, SEO can help you get found on LinkedIn.

Pinterest is now a bigger shopping destination for Gen Z, who are now the site’s “fastest-growing audience”.

Reddit removed its awards earlier this year, and will be replacing them with gold awards only, and will also pay top creators who earn at least 10 gold a month.

Reddit may end up blocking Google and Bing from crawling the site, as a way to stop AI training.

Snapchat

Snapchat ad revenue led to an improved 3rd quarter for Snap, but the company is still losing money.

Threads

Threads - Meta’s Twitter competitor - continues to get upgrades, with polls and GIFs added recently. Apparently the site has almost 100 million users every month. They are now planning to launch in the EU by the end of the year.

TikTok

TikTok may be considering a ban on links to products for sale on other sites, although the company denied it. This may be to protect their own shopping platform: “Consumers in the U.S. are currently spending around $3 million to $4 million a day on TikTok Shop, up from around half a million to $1 million a day in June, the report says. TikTok staffers expect this number to exceed $10 million by the end of the year.”

That beta test is now live: TikTok Shop is officially in the United States. “As part of the rollout, the company is bringing features such as a dedicated shop tab on the home screen, live video shopping, shoppable ads and affiliate programs for creators…TikTok execs told The New York Times that more than 90% of sellers on TikTok Shop were based out of the U.S.”

Longer videos may be a TikTok goal, as they are easier to place ads with.

Twitter

Twitter continues to die, losing users since it was sold. Advertisers are leaving completely, and others are not posting content. (Etsy has not posted any promotions on Twitter since November 14.)

Musk keeps stating Twitter may start charging users, and the company is forcing new members in New Zealand and the Philippines to pay $1 a year if they join via the web and want to tweet or retweet, i.e., they can still read without paying. A phone number is also needed for verification of new accounts in these countries.

Twitter removed headlines from news link cards, but will be bringing them back soon.

Tumblr

Tumblr will be rolling back some changes and focussing on “the core functionality” of the site, after many new features failed to gain traction.

YouTube

Look for new AI video tools on YouTube in the near future; the new “Create” app is currently in beta for Android.

If you produce Shorts for YouTube, you will want to know how that algorithm works.

(CONTENT) MARKETING (includes blogging, emails, and strategies)

Gmail, Yahoo and AOL are all implementing new email rules in 2024 that may impact some types of email newsletters, although most major companies have already complied with the new requirements.

While Gmail hides your promotional emails, Yahoo is now offering new AI tools that will find those missing “gift cards, discount codes and store credits that people may have forgotten about.”

Newsletter option TinyLetter is being shut down by Malichimp.

Substack users: be aware that your subscribers may see your address and phone number unless you change the default setting.

The first step in writing content isn’t necessarily doing SEO keyword research [I’d argue that products are different than content, though, and that even forum or social driven content could benefit from a bit of SEO.]

Looking for content marketing topics for December? Here are 5 ideas to get working on, and if you have some free time, get a head start on January.

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES)

Did you know there are tools to track ads from different companies on many ad sites? Some are even free. [includes TikTok, Meta, Google and LinkedIn]

Ecommerce advertisers may find Amazon a better place to spend their budget compared to Google Ads. “Amazon’s search volume comprises 54% of all product-related searches in the United States.”

Google’s third quarter was decent, but Cloud revenue was below projections while ad money was up. Microsoft’s ad revenue also improved.

Chrome plans on ending all third-party cookies by the end of the third quarter 2024, and will start with 1% of users in early 2024. This will affect some types of ads, if you are wondering why platforms start changing.

Anyone using Google’s Performance Max campaigns may be interested in this overview of how to get the most out of them, with screenshots.

STATS, DATA, TRACKING

Since a lot of people still can’t figure out Google Analytics 4, here is yet another good overview.

This new YouTube video from Google shows you how to figure out traffic sources in Google Analytics 4.

Still working on moving to GA4? Here’s a bit more info, including how to save your old UA data.

For video learners, here is “5 reasons for using Google Search Console”. [YouTube, 3 mins.]

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE

A report out of the UK on small business use of online platforms calls for the UK government to better protect small businesses from the power differential often evident in these relationships.

Amazon’s Prime Day sales barely beat last year, while their competitors actually dropped. [Washington Post gift link] Some analysts think this bodes poorly for the holiday season, and that consumers are looking for discounts.

Around 50% of Generation Zers in the US plan to shop in malls this holiday season, and people in general plan on spending less this year. But another study said nearly half of Gen Z shoppers will make at least some purchases on social media, while the US average is just ⅓. Most online holiday shopping will take place on mobile instead of computers, and ecommerce shopping will be up less than 5% per some reports, and over 10% according to others. Black Friday stats also indicate that mobile outpaced desktop - smart phones delivered 54% of online sales. “Global data from Shopify also showed strong mobile performance for merchants on that platform. Mobile versus desktop 76% to 24%, respectively.”

Large companies report that various types of consumer fraud are on the increase, and cost $100 billion annually.

IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS

Thinking of using AI to create some products and images to sell? Be aware that AI art is not copyright-protected, at least in the US at the moment. A recent case led the court to rule that “human authorship is a bedrock requirement of copyright.” [article includes a copy of the entire case]

Need some free web design tools? Practical Ecommerce has a recent list of 19, and an even more recent list of 17.

MISCELLANEOUS (including humour)

A snarky article in the Verge had SEOs all worked up, and some were very defensive about it. I thought the whole thing was hilarious.

Reminder that there are usually consequences for (and laws against) improper use of a customer’s private information, which includes asking them on a date. “Almost one in three people aged 18-34 have received unwanted romantic contact after giving their personal information to a business, a UK poll has shown.”

Do you know what happens to your website and social media accounts when you die? Sometimes, even the platforms get confused about this, and there are few laws.

Jewellery finding company TierraCast is closing by the end of 2023.

UPDATED: December 4, 2023

#seo #social media #microbusiness #cindylouwho2 #search engine optimization #marketing #content marketing

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internationalseoexpert · 5 months ago

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Breaking Borders: The Essential Role of International SEO Experts in Global Digital Success

In today’s hyperconnected world, businesses are no longer confined to local markets. With the internet bridging the gap between nations, companies have unparalleled opportunities to reach audiences worldwide. However, succeeding in global markets requires more than just a one-size-fits-all approach to online presence. This is where international SEO plays a pivotal role, and the expertise of international SEO professionals becomes indispensable.

Understanding International SEO

International SEO is the practice of optimizing a website to attract organic traffic from different countries and languages. Unlike standard SEO, which focuses on optimizing for a single region, international SEO considers multiple regions, cultures, and languages, tailoring strategies to cater to diverse audiences.

Key components of international SEO include:

Geo-Targeting: Ensuring that content reaches the intended audience in specific countries.

Language Targeting: Adapting content to match the linguistic preferences of users.

Cultural Adaptation: Customizing content to resonate with the cultural nuances of various regions.

Technical SEO Adjustments: Implementing hreflang tags, setting up international domains, and optimizing site structure to accommodate global users.

The Role of an International SEO Expert

While businesses may have in-house SEO teams, the complexity of international markets often necessitates the specialized skills of an international SEO expert. Here’s how they contribute to global digital success:

1. Comprehensive Market Research

Expanding internationally is not just about translating content. An international SEO expert conducts in-depth market research to:

Understand the target audience’s preferences and online behavior.

Identify high-performing keywords in different languages.

Analyze competitors within specific regions.

For example, an e-commerce brand looking to expand into Germany needs to understand how German users search for products, which keywords resonate with them, and how competitors are positioning themselves.

2. Developing an International SEO Strategy

An international SEO consultant or expert creates a roadmap tailored to the business’s global ambitions. This includes:

Choosing the right domain strategy (ccTLDs, subdomains, or subdirectories).

Implementing hreflang tags to avoid duplicate content issues and ensure users see the right language and regional content.

Planning multilingual and multicultural content that aligns with the target audience’s needs.

3. Language and Localization Expertise

Translation alone doesn’t suffice in international SEO. Localization, the process of adapting content to the culture and context of a specific audience, is vital.

An international SEO expert ensures that keywords are not just translated but localized. For instance, a keyword that works in English may not have the same search volume or intent in Spanish.

They collaborate with linguists or localization professionals to ensure the content feels native to the audience.

4. Technical SEO Mastery

Technical SEO challenges multiply in international SEO. Experts tackle:

Hreflang Tags: Ensuring search engines display the right language and region-specific pages.

Site Speed Optimization: Making sure websites load quickly for users in different regions, considering varied internet infrastructures.

Mobile Optimization: Tailoring mobile experiences for markets where mobile usage dominates.

Server Locations and CDNs: Configuring hosting and Content Delivery Networks (CDNs) for optimal performance worldwide.

5. Navigating Search Engine Preferences

While Google dominates the global search engine market, it’s not the only player. International SEO experts recognize regional search engines like Baidu (China), Yandex (Russia), or Naver (South Korea) and adapt strategies accordingly. Each search engine has its algorithms and ranking factors, requiring specialized approaches.

6. Monitoring and Analytics

Success in international SEO doesn’t end with implementation. Continuous monitoring is critical:

Tracking rankings for region-specific keywords.

Analyzing traffic sources to measure the impact of geo-targeted efforts.

Identifying and resolving issues like bounce rates that may arise from cultural or language mismatches.

International SEO experts leverage tools like Google Analytics, Google Search Console, and third-party platforms like SEMrush or Ahrefs to gather insights and refine strategies.

Why Businesses Need International SEO Experts

A. Avoiding Costly Mistakes

Without expert guidance, businesses risk making errors such as:

Using inappropriate translations that alienate potential customers.

Failing to comply with local regulations, such as data privacy laws in the European Union.

Overlooking cultural sensitivities in marketing campaigns.

B. Staying Ahead of the Competition

Global markets are competitive, and businesses that invest in international SEO gain a significant edge. An expert ensures that companies capitalize on market-specific opportunities, such as trending search terms or emerging markets.

C. Maximizing ROI

Expanding into international markets involves significant investment. An international SEO expert ensures businesses achieve maximum return by optimizing every aspect of their online presence for success.

D. Building a Strong Global Brand

Consistency is key when building a global brand. International SEO experts help maintain a balance between global consistency and local relevance, ensuring that businesses resonate with audiences worldwide without losing their core identity.

Challenges Faced by International SEO Experts

Despite their expertise, international SEO professionals encounter challenges such as:

Balancing global strategies with local needs.

Keeping up with algorithm changes across multiple search engines.

Overcoming logistical barriers like hosting in different countries or managing multilingual teams.

Their ability to tackle these challenges makes them invaluable assets to businesses looking to expand globally.

The Future of International SEO

As technology evolves, international SEO is set to become even more dynamic:

Voice Search Optimization: With the rise of voice assistants, international SEO experts will focus on optimizing content for voice queries in multiple languages.

AI and Automation: AI-powered tools will assist in localization, keyword research, and monitoring, enhancing the efficiency of international SEO strategies.

Sustainability and Ethics: Consumers are increasingly valuing businesses that operate ethically. International SEO will incorporate strategies to highlight sustainability practices in region-specific ways.

Conclusion

In an era where the internet connects billions of users worldwide, businesses can’t afford to overlook the potential of international markets. However, navigating the complexities of global SEO requires specialized knowledge, cultural sensitivity, and technical expertise. International SEO experts serve as the linchpins of this process, helping businesses break borders, build global brands, and achieve digital success across continents.

For companies eyeing international expansion, investing in the expertise of an international SEO specialist isn’t just an option—it’s a necessity for sustainable growth and long-term success.

#International SEO expert #International SEO Consultant #international seo specialist

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gauravuk07 · 5 months ago

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What is a Search Engine and How Do They Work? | Google, Bing, Yahoo, Baidu & More - Explained

A search engine is an online tool that helps users find information on the internet by crawling, indexing, and ranking websites based on relevance to a given query. Popular search engines like Google, Bing, Yahoo, and Baidu use algorithms to deliver the most accurate results for any search term.

How Do Search Engines Work?

Search engines follow a three-step process to deliver results:

Crawling: Search engines use bots or "spiders" to scan websites, pages, and links to discover new content. This helps in collecting all relevant data on the web.

Indexing: Once the content is crawled, it is stored in a massive database called an index. The search engine indexes the words and metadata of each page to make it searchable.

Ranking: When a user enters a search query, the search engine uses algorithms to analyze the indexed content and rank the most relevant results based on hundreds of factors like keywords, page authority, freshness, and more.

Popular Search Engines

Google: The world's most popular search engine, known for its sophisticated algorithms and user-friendly features like featured snippets, knowledge graphs, and mobile optimization.

Bing: Microsoft's search engine that competes with Google, offering rewards programs and image search functionality.

Yahoo: Though powered by Bing, Yahoo remains a popular choice due to its integration with news, finance, and email services.

Baidu: The leading search engine in China, Baidu is optimized for the Chinese language and heavily focuses on domestic content.

Other search engines include DuckDuckGo, which prioritizes privacy, and Yandex, popular in Russia.

Each search engine works in a similar manner but may have distinct ranking algorithms and features to suit specific regions or user preferences.

Read & Leran More :- https://craftedu.in/craft-it/digital-marketing-course-in-dehradun/

#digitalmarketing #marketing #google #yahoo

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seocompany1010 · 2 months ago

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How to Choose the Best International SEO Company for Your Business?

Expanding your business into international markets requires a robust online strategy. A professional SEO company can help you navigate this complex journey, ensuring your brand is visible to global audiences. However, choosing the right international SEO partner is critical to achieving success. If you're based in Singapore, finding an experienced SEO agency Singapore is key to unlocking your business’s global potential. Here's a guide to selecting the best international SEO company for your needs.

1. Evaluate Their International SEO Expertise

An effective international SEO company must have proven expertise in handling global markets. Check their portfolio to see if they have successfully executed projects for businesses operating across different countries and industries. Ask for case studies or client testimonials to understand their approach to multilingual and multiregional SEO strategies.

2. Look for Multilingual and Multiregional Capabilities

For businesses targeting diverse audiences, language and regional SEO are essential. The right SEO agency will provide services like:

Translating and localizing content for specific regions.

Optimizing websites for multiple languages using hreflang tags.

Conducting region-specific keyword research. A company experienced in these areas ensures your website resonates with audiences in different countries.

3. Assess Their Knowledge of Regional Search Engines

While Google dominates the global search market, other regions prioritize platforms like Baidu (China), Yandex (Russia), or Naver (South Korea). The right SEO agency Singapore should demonstrate expertise in optimizing for these regional search engines, enabling your business to perform well regardless of the platform.

4. Check Their Technical SEO Skills

International SEO involves complex technical optimizations to ensure your website is user-friendly and visible across borders. These include:

Managing duplicate content across regional websites.

Optimizing site speed for different locations.

Creating a mobile-responsive design for global users.

Implementing structured data to improve visibility in local search results. An agency with strong technical capabilities ensures your website is equipped to perform globally.

5. Understand Their Keyword Research Process

Keyword strategies for international markets require more than simple translations. A good SEO company will analyze regional search trends, language preferences, and cultural nuances to identify high-performing keywords. Ensure that the agency understands how to create keyword strategies tailored to different markets while aligning with your brand’s voice.

6. Review Their Content Creation Capabilities

Content plays a central role in any international SEO strategy. The best companies will offer content localization services to adapt your brand’s message to different regions while maintaining its authenticity. They should also create high-quality, engaging content optimized for SEO, ensuring your website appeals to both users and search engines.

7. Analyze Their Reporting and Analytics Tools

Transparency is vital when working with an SEO partner. The right agency will provide regular reports and analytics to track the performance of your international campaigns. Look for companies that use advanced tools to monitor organic traffic, keyword rankings, and conversion rates. This helps you stay informed and adjust strategies as needed.

8. Consider Their Link-Building Strategies

High-quality backlinks are crucial for improving your website’s authority and rankings. Ask the SEO company about their link-building practices and ensure they focus on acquiring backlinks from reputable websites in your target regions. Avoid agencies that rely on spammy or unethical link-building techniques, as these can harm your site’s credibility.

9. Look for Scalability and Flexibility

Your international SEO needs may evolve as your business grows. Choose an agency that offers scalable services and demonstrates flexibility in adapting strategies to meet your changing requirements. Whether you’re entering one new market or expanding into several, the right partner will ensure your growth is seamless.

10. Why Choose an SEO Agency Singapore?

For businesses in Singapore, working with a local SEO agency Singapore provides additional benefits. These agencies understand the local market dynamics and cultural nuances while offering global expertise. They can bridge the gap between your local operations and international aspirations, ensuring a well-rounded SEO strategy.

Conclusion

Choosing the best international SEO company for your business is a decision that can significantly impact your global success. From technical skills and multilingual capabilities to localized content and transparent reporting, the right partner will provide the expertise needed to thrive in international markets.

If you’re in Singapore, partnering with an experienced SEO agency Singapore can give you a competitive edge. With the right SEO company by your side, your business can overcome the challenges of global expansion, attract international audiences, and achieve sustainable growth. Make your choice wisely, and unlock the potential of your brand in the global marketplace!

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cronbaytech · 5 months ago

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Schema Markup vs. Open Graph: Which is Better for SEO?

When building a strong digital presence, every edge in visibility counts. Two popular methods for enhancing content display on search engines and social media are Schema Markup and Open Graph. While both provide added value, they serve distinct purposes. This blog will compare Schema Markup vs. Open Graph, helping you decide which best supports your SEO goals. By understanding how each functions, you can leverage them strategically in your digital projects and build a strong portfolio of optimized content.

What is Schema Markup?

Schema Markup is a type of microdata added to a website’s HTML code, giving search engines additional context to better understand content. Jointly developed by Google, Bing, Yahoo, and Yandex, Schema Markup provides structured data for everything from articles to local businesses, events, and products. This structured data can help your site gain enhanced listings—such as rich snippets, carousels, and knowledge panels—which increase visibility and click-through rates.

Benefits of Schema Markup for SEO

Schema Markup is a clear choice for enhancing your site’s SEO in various ways:

Improved Click-Through Rates (CTR): Rich snippets—like star ratings or price ranges—make your listing more appealing in search results.

Better Content Understanding: Schema helps search engines interpret your content's purpose, leading to more accurate indexing.

Voice Search Optimization: Schema supports voice search queries, a rapidly growing SEO segment.

By implementing Schema Markup, you're creating more structured, optimized content that search engines recognize and reward with enhanced display options.

What is Open Graph?

Open Graph is a protocol initially developed by Facebook to control how URLs are displayed when shared on social media. By adding Open Graph tags to your page, you can dictate how your links appear on platforms like Facebook, Twitter, and LinkedIn. Open Graph tags specify the title, description, image, and URL, allowing for a tailored preview that can attract more clicks.

Benefits of Open Graph for Social Media Optimization

Open Graph may not directly influence SEO, but it plays a pivotal role in driving traffic from social media:

Better Engagement on Social Media: Well-designed Open Graph tags result in attractive previews that encourage users to click.

Enhanced Control Over Social Previews: Specify how your brand is represented with custom images and descriptions.

Broader Reach and Visibility: Open Graph tags improve the likelihood of content shares, boosting brand awareness and site traffic.

Open Graph tags enhance your social media presence by ensuring that content is consistently and attractively displayed.

Schema Markup vs. Open Graph: Which is Better for SEO?

While both Schema Markup and Open Graph have their strengths, they serve unique roles. Here's how they compare in key SEO areas:FeatureSchema MarkupOpen GraphPrimary PurposeEnhances search engine visibilityOptimizes social media displayDirect Impact on SEOYes, helps search engines understand and rank contentIndirect, as it drives traffic through social mediaContent ControlDefines content structure for search enginesControls how content appears in social mediaImplementationRequires structured data and specific tagging formatsSimple meta tags that define social sharing preview

When prioritizing between Schema Markup vs. Open Graph, Schema Markup is generally better for direct SEO. It aligns with search engines to improve site ranking and visibility. However, Open Graph should not be overlooked if your audience heavily engages on social platforms, as it can significantly increase referral traffic from social media.

Building Projects for a Strong Portfolio with Schema and Open Graph

Using Schema Markup and Open Graph effectively demonstrates that you understand both SEO and social media optimization. Here are some project ideas to showcase your skills:

E-commerce Site with Schema Markup: Implement structured data on product pages to create rich snippets and optimize for voice search. This is an impressive portfolio addition that shows your understanding of SEO and how it drives e-commerce success.

Social Media-Focused Blog with Open Graph: Launch a blog that utilizes Open Graph to create visually engaging previews on social media. This project shows your ability to drive organic traffic through social platforms.

Comprehensive Site with Both Schema and Open Graph: For a well-rounded project, build a site with both Schema and Open Graph. This project highlights your ability to strategically use both methods to enhance visibility across search engines and social media.

Conclusion: Which Should You Choose?

Choosing between Schema Markup vs. Open Graph depends on your goals. If you're aiming for better search engine visibility and structured content, Schema Markup is crucial. For those prioritizing social media traffic and engagement, Open Graph can amplify your reach. Ideally, using both will give you an advantage on search engines and social media, helping you build a strong, versatile portfolio.

By understanding Schema Markup vs. Open Graph, you can better implement each technique and position your projects for maximum impact. Embrace both for a robust approach to SEO and social media optimization, building a portfolio that showcases expertise across the digital landscape.

#Schema Markup vs. Open Graph #og tag #schema markup #cronbay technology

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krishnaseoconsulting · 6 months ago

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Top Benefits of Working with an SEO Consultant for Small and Medium Businesses

In today’s digital age, online visibility is vital for the success of small and medium businesses (SMBs). However, navigating the complexities of search engine optimization (SEO) can be overwhelming for many business owners. This is where hiring an SEO consultant can make a significant difference. Whether you opt for an independent SEO expert or decide to hire an international SEO consultant, the benefits of working with a seasoned professional are numerous. Let’s explore how SEO consulting for business can transform your digital presence and why expert SEO advice is a valuable investment.

1. Tailored SEO Strategies

One of the main advantages of working with an SEO consultant is the development of a tailored SEO strategy specific to your business goals and industry. Every business is unique, and a one-size-fits-all approach doesn’t work in the world of SEO. An independent SEO expert will analyse your website, competitors, and market trends to create a customized plan designed to improve your search rankings and increase organic traffic.

For small and medium businesses, this personalized approach ensures that your marketing budget is spent wisely, targeting the areas that will provide the most return on investment (ROI).

2. Access to Expert SEO Advice

Navigating SEO without professional guidance can be risky and may lead to costly mistakes that hurt your rankings. By partnering with an SEO consultant, you gain access to expert SEO advice that helps you avoid common pitfalls. This expert insight can guide you in areas such as keyword research, link building, technical SEO, and content optimization.

Experienced consultants stay up-to-date with the latest algorithm changes and industry trends, ensuring that your SEO strategy is always aligned with best practices. Whether you're launching a new website or revamping an existing one, having an expert by your side is invaluable.

3. Cost-Effective Solutions for SMBs

Hiring an SEO consultant may seem like an added expense at first, but in the long run, it’s a cost-effective solution. Instead of hiring an in-house SEO team—which can be expensive and time-consuming—working with an independent SEO expert allows you to access specialized skills without the overhead costs.

For SMBs, where resources can be limited, an SEO consultant offers a flexible, scalable service. You can choose to hire them on a project basis, for ongoing support, or for a one-time consultation, depending on your business needs.

4. International SEO Expertise

For businesses looking to expand their reach beyond local markets, hiring an international SEO consultant can open up new opportunities. Whether you're targeting global audiences or entering foreign markets, an international SEO expert understands the nuances of different languages, cultural contexts, and regional search engine preferences.

Expanding your SEO strategy to an international level requires more than just translation—it involves localizing content, adapting to search engine algorithms like Baidu or Yandex, and building a global link-building strategy. With the guidance of an international expert, your business can achieve higher visibility across multiple markets.

5. Measurable Results

One of the biggest benefits of SEO consulting for business is the ability to measure the impact of your SEO efforts. A professional SEO consultant will provide regular reports and insights on key performance indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates. This data-driven approach allows you to see what’s working and where adjustments are needed.

Having measurable results helps you stay informed about the effectiveness of your SEO strategy and ensures that your investment is driving growth.

6. Time Savings

For small and medium business owners, time is often a limited resource. By hiring an SEO consultant, you free up time to focus on other aspects of running your business. Instead of spending hours learning about SEO trends or fixing technical issues, you can leave the complexities of SEO in the hands of an expert. This allows you to prioritize what you do best—whether it’s managing your team, developing new products, or serving your customers.

Conclusion

Partnering with an SEO consultant provides numerous benefits for small and medium businesses. From customized strategies to measurable results, SEO consulting for business is an essential investment that can drive long-term growth. Whether you're working with an independent SEO expert or deciding to hire an international SEO consultant, the expert SEO advice you receive will guide your business to higher search engine rankings and increased online visibility.

By leveraging the expertise of a seasoned consultant, your business can unlock its full potential in the digital space—attracting more customers, building brand authority, and ultimately achieving greater success online.

#SEOConsultant #HireInternationalSEOConsultant #IndependentSEOExpert #SEOConsultingForBusiness

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