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iamquiantrelle · 9 days ago

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VIRGIN TERRITORY (chapter 2) ────── iamquaintrelle

# pairing: aurelien tchouameni x black oc (☔️✨💕)

# tags: @whoevenisthiz @irishmanwhore @lettersofgold @deonn-jaelle @sucredreamer @leighjadeclimbedmtkilimanjaro @rougereds @f1-football-fiend @judectrl @ayeshami @greyishbach

# summary: she's been his pa for almost a year and everyday is a struggle to function around him, but he'll never see her more than that...will he? and what will happen if he finds out she's also a virgin? masterlist.

It's been three days since The Comment™️, and Leila's standing in front of her bathroom mirror trying to make her box braids cooperate while simultaneously giving herself a pep talk about professional boundaries. The Madrid morning sun is streaming through her apartment window, making the gold threads in her hair shimmer like they're trying to show off.

"Just another day at the office," she mutters to her reflection. "A very expensive office with a very beautiful boss who thinks you're just okay."

Her phone buzzes – probably Yolanda's daily check-in. Her best friend had been skeptical from day one about this whole situation.

"Girl, you know how them African men be," Yolanda had said when Leila first got the job, and Leila had immediately jumped to defend against the stereotype because hello? It's 2024 and we're really still doing this?

But now? Standing here in her Madrid apartment getting ready to face another day of Aurélien's casual touches and unconscious flirting that apparently meant nothing? Maybe Yolanda had a point. Not about African men in general – that's still a trash take – but about Aurélien specifically.

Because yeah, he's French on paper, but his blood is pure Cameroonian and she's been around him long enough to see it clear as day. The way he'd shown off during that Bridge show with Samuel Eto'o and Francis Ngannou, like he was just kickin' it with his cousins. How he switches between French and that specific Cameroonian-French dialect when he's on the phone with his family. The way his whole demeanor shifts when his mama's cooking pondu.

She reaches for her most professional blazer – the one that says "I'm here to work, not to pine over you like a teenager." No more of those oversized sweaters he likes to cuddle into during morning meetings. No more letting him play with her braids while they review his schedule. No more melting when he calls her "ma puce" in that rough morning voice.

Her phone buzzes again. This time it's a text from the man himself:

Boss Man AT: Can you bring breakfast today? Missing your biscuits...

Three days ago, that message would've had her rushing to the kitchen to whip up his favorites. Now? She types back a crisp: You have a fully stocked kitchen and a recipe book. I'll see you at 9 for the Nike meeting.

She can almost see his confused face, probably wondering why his reliable source of Southern comfort food is suddenly acting brand new. But that's what he wanted, right? Just okay means just business.

"Keep that same energy," she tells her reflection, adjusting her blazer one last time. No more of this Georgia peach sweetness. If he wants okay, she can give him okay. Professional okay. Efficient okay. The kind of okay that doesn't make him honey brown sugar wings or laugh at his bad jokes or pretend not to notice when he falls asleep on her shoulder during long flights.

The kind of okay that doesn't catch feelings for men who see her as nothing more than a convenient source of soul food and schedule management.

Another text from him: Are you mad at me?

She stares at it for a long moment. Types and deletes three different responses before settling on: I'll have your schedule ready when I arrive.

Because what's she supposed to say? "Yes, I'm mad because you called me okay while I've been over here catching feelings like a whole idiot"? "No, I'm not mad, I'm just heartbroken because I let myself forget that I'm just the help"?

Her mama didn't raise no fool, even if her heart's been acting like one lately. Time to remember that this is just a job. A really good job with excellent benefits and a boss who's unfairly gorgeous and who probably has half the models in Europe on speed dial.

"Just another day at the office," she repeats, grabbing her keys and her emotional support water bottle. Just another day of pretending her heart doesn't do backflips every time he smiles.

But this time? This time she's keeping those backflips strictly professional.

Even if it kills her.

The drive to Aurélien's place feels different when you're trying to maintain professional boundaries. No more stopping at that little café he loves for pain au chocolat. No more singing along to his playlist that she definitely hasn't downloaded (okay, she has, but she's not playing it today). Just straight business, straight roads, straight to the point.

When she pulls up to his gate, she hesitates before punching in the code. Three days ago, she'd have walked right in, probably already planning what to cook for his breakfast. Now she hits the intercom instead.

"Yes?" His voice crackles through the speaker, sounding confused because she never uses this thing.

"It's Leila. Here for the Nike meeting prep."

A pause. Long enough that she almost thinks he's not going to buzz her in. Then: "Since when do you use the intercom, ma puce?"

"Since it's the professional thing to do," she answers, proud that her voice stays steady even though that pet name still hits her right in the chest. "Can you let me in? We're on a schedule."

Another pause, then the gate swings open. She drives up the familiar path, noticing Ocho already at the front door, tail wagging like he's personally offended she hasn't been properly spoiling him these past few days.

Aurélien opens the door before she can knock (because yeah, she was going to knock too – new professional Leila is committed). He's standing there in just his training shorts, hair still wet from the shower, looking like some kind of trap God had specifically designed to test her resolve.

"You're really gonna knock?" he asks, that little furrow between his brows that usually means he's trying to figure out a tactical problem on the field. "At your own house?"

"This isn't my house," she corrects him, sliding past without their usual hug even though Ocho is doing his best to trip her up for pets. "It's your house. I'm your PA."

She sets up her laptop at the kitchen island – not the couch where they usually do morning meetings, because that's too comfortable, too familiar, too many memories of him playing with her braids while they go over his schedule.

"Leila."

"The Nike people want to go over the new contract clauses," she says, pulling up her notes without looking at him. "And then you have that photoshoot for–"

"Leila." His voice is closer now, right behind her chair. "Look at me."

"We don't have time–"

"Since when?"

She finally turns, finds him looking at her with an expression she can't quite read. "Since when what?"

"Since when don't we have time? Since when do you use the intercom? Since when do you not make breakfast? Since when are you not you?"

And that? That actually makes her mad. Because who is he to question who she is when he's the one who reduced her entire existence to "okay"?

"Since I remembered what my job actually is," she says, turning back to her laptop. "Now can we focus? The Nike meeting is at nine and you still need to get dressed. Something professional please, not those ripped jeans you love."

"Ma puce–"

"And stop calling me that." The words come out sharper than she intended. "I'm your PA, not your–"

She cuts herself off because what was she going to say? Not your friend? Not your cook? Not your emotional support Black girl who's been stupid enough to catch feelings?

"Not my what?" Now he sounds almost angry, which is rich coming from someone who's the actual cause of this whole situation.

"Not important," she finishes, pulling up his calendar. "Now about the Nike meeting–"

"Who said you're not important?"

The genuine confusion in his voice almost breaks her. Almost makes her want to look at him. Almost makes her want to explain everything.

Almost.

"Your schedule is updated for the week," she says instead. "I've coordinated with Jules about that charity event, and your mother called about dinner on–"

His hand appears in her field of vision, closing her laptop. "What happened?"

"Nothing happened. I'm just doing my job. The job you pay me for. Now can you please get dressed? We have a meeting to prepare for and you're..." she waves vaguely at his general shirtless situation, "...distracting."

That last word slips out before she can catch it, and she sees the way his expression shifts, like he's just caught the scent of something interesting on the field.

"Distracting?"

"Unprofessional," she corrects quickly. "You're being unprofessional. Shirt. Now. Please."

He doesn't move, just keeps looking at her like she's a puzzle he's trying to solve. "Did I do something?"

Yes. No. Maybe. You made me fall in love with you and then called me okay and I don't know how to handle any of this.

"You did nothing," she says, and at least that part is true. He did nothing because she means nothing. She's just okay. "But we're going to be late if you don't get dressed."

He stays there for another moment, like he's waiting for something. Then finally: "D'accord. But this conversation isn't over."

"The only conversation we need to have is about the Nike contract," she calls after him as he heads upstairs. "And please wear the blue suit! The grey one needs pressing!"

She waits until she hears his bedroom door close before letting out the breath she's been holding. Just another day at the office. Just another day of pretending her heart isn't breaking.

She can do this.

She absolutely cannot do this.

The Nike headquarters in Madrid is all glass and chrome and people who look like they just stepped out of a lifestyle blog. Leila follows Aurélien into the conference room, tablet in hand, trying to maintain that professional distance even though he keeps finding reasons to touch her lower back as they walk. Old habits die hard, apparently.

She's setting up her notes when she feels it – that distinct sensation of being watched. She glances up to find one of the Nike interns looking at her like she's a whole snack, and not in that lowkey way she's used to dealing with. Man is straight up LOOKING looking.

He's cute, objectively speaking. Marco, according to his badge. All honey-toned skin and warm brown eyes, perfectly styled dark hair and a smile that probably works wonders on dating apps. Not usually her type – she tends to gravitate toward men built like NBA players, dark skin, the kind of smile that lights up rooms (she's not thinking about Aurélien, she's NOT) – but maybe Yolanda's right. Maybe she needs to expand her horizons.

The meeting starts, and she's trying to focus on contract clauses and marketing strategies, but she keeps catching Marco's eyes across the table. He's definitely interested, shooting her these little smiles that make her feel seen in a way she hasn't since... well. Since that comment.

She's so focused on not focusing on Marco that she almost misses the shift in Aurélien's energy. Almost, but not quite. Because she knows this man's moods like she knows her mama's recipes, and right now? He's got that same energy he gets when someone makes a bad tackle in training.

"As I was saying," Marco's speaking now, something about social media integration, but Aurélien cuts him off.

"My PA handles all my social media coordination," he says, voice carrying that edge she usually only hears when journalists ask stupid questions. "Leila has final say on everything."

She blinks because that's... not true? Like, she helps with his social media but she definitely doesn't have "final say" on anything. She's about to correct him when she feels his hand on her knee under the table, a touch that would've made her melt three days ago but now just confuses her.

The meeting wraps up, all handshakes and professional smiles, and she's gathering her things when Marco approaches her desk.

"Hey," he smiles, and yeah, okay, maybe she could get used to this type that isn't her type. "I was thinking, you know, for coordination purposes..."

He slides his business card across the table, and she doesn't need to flip it over to know his personal number is on the back. This isn't her first rodeo with smooth corporate boys.

"For coordination," she repeats, trying not to smile too obviously. Behind her, she swears she can feel Aurélien's attention like a physical weight.

"Purely professional," Marco grins, but his eyes say something entirely different. "Although if you wanted to discuss strategy over dinner sometime..."

"Leila." Aurélien's voice cuts through whatever smoothness Marco was about to deploy. "We have that thing."

"What thing?" she asks, because they absolutely do not have a thing.

"That thing," he insists, and now his hand is back on her lower back, more possessive than guiding. "You know, the important one."

Marco looks between them, something knowing in his expression that makes Leila want to explain that it's not like that, that she's just "okay" actually, that her boss just has boundary issues.

Instead, she takes the card, making sure her fingers brush against Marco's just because she can. Just because maybe she needs to remind herself that she's not completely invisible to the male population. Just because maybe she needs Aurélien to see that she can be more than okay to someone else.

"I'll call if we need to... coordinate," she says, and Marco's answering smile is bright enough to light up the room.

She feels Aurélien's fingers flex against her back.

"Great meeting," he says, but his voice suggests it was anything but. "We should go. For the thing."

"Right," she sighs, gathering her tablet. "The very important thing that definitely exists."

She lets him guide her out, very aware of Marco's eyes following them, even more aware of how Aurélien's hand hasn't left her back. The card feels like it's burning a hole in her pocket, a tiny rebellion against... what exactly? Her type? Her feelings? The man currently trying to speed-walk her to the elevator like she might sprint back to that conference room if he moves too slow?

"So," she says once they're alone in the elevator. "What's this very important thing we're apparently late for?"

"Lunch," he says shortly. "With my mother."

"Your mother is in Paris."

"Then I guess we'll have to FaceTime her."

She looks at him then, really looks at him for the first time in three days. He's got that jaw clench going on, the one that usually means he's stressed about a big match. But they don't have any games this week, so...

"You're really going to pretend we have lunch plans just because that intern was trying to–"

"He wasn't trying to coordinate anything," Aurélien cuts her off, stabbing the lobby button like it personally offended him. "He was trying to–"

"To what?" She's actually curious now. "To ask out your 'okay' PA?"

His head snaps toward her so fast she's worried about whiplash. "What did you just say?"

But the elevator doors are opening and she's already moving, putting that professional distance back between them. She's got Marco's card in her pocket and a whole new perspective on her "type" and maybe, just maybe, a tiny bit of her power back.

She feels his eyes on her all the way to his car, and she's not thinking about what that means.

She's not. She absolutely is.

The drive to wherever they're going is so quiet you could hear a pin drop. Leila's pressed against the passenger door of his Urus like she's trying to become one with it, while Aurélien's got both hands on the wheel (for once) and is chewing on his bottom lip like it personally offended him. Every now and then he mumbles something in that mix of French and Cameroonian dialect that she's pretty sure isn't appropriate for polite company.

She pretends to be very interested in her phone, definitely not stealing glances at how his jaw is doing that clenching thing or how his knuckles are white on the steering wheel.

They end up at this little place in the heart of Madrid that she knows for a fact isn't on his approved restaurant list (his nutritionist is going to have WORDS), but she's not about to remind him. Not when he's radiating this energy that's somewhere between "post-loss press conference" and "that time Jude ate his last protein bar."

They're barely settled into their seats when his phone starts ringing, his mama's face lighting up the screen.

"Maman," he answers, immediately softening like he always does for her. "Oui, je suis avec Leila."

"My baby!" His mother's voice carries through the speaker. "Why haven't you been feeding my son, chérie? He's looking thin."

Leila can't help but smile because trust Josette Tchouaméni to get straight to the point. "He has a fully stocked kitchen and knows how to use it."

"Ah, so that's why he's pouting? No more of your cooking?"

"Maman," Aurélien protests, but his mother waves him off.

"Don't 'maman' me. What did you do to make her stop cooking for you? You know Leila only cooks for people she l–"

"How's Papa?" Aurélien cuts in quickly, and Leila pretends not to notice the nervous tick in his neck. "Is his back better?"

They chat for a few more minutes, his mother expertly guilting them both about not visiting enough, before hanging up. The waiter brings their food – definitely not nutritionist approved – and they eat in silence for a moment before:

"I'm headed to Clairefontaine on Thursday."

"Yeah, I know," she doesn't look up from her plate. "I manage your schedule, remember?"

"You should come."

She squints at him across the table. She's only been to Clairefontaine once, before the Euros last summer. It wasn't awful – actually kind of nice, if you ignore how she spent half the time trying not to openly stare at what was essentially a collection of the finest Black men French football had to offer. But still.

"I have a hair appointment that day."

His lips curl into that smirk that usually means trouble. "So catch a flight after. Your girl doesn't close until seven anyway."

She narrows her eyes because how does he know her stylist's hours? "Why do I need to come to Clairefontaine?"

"Because..." he takes a deliberately slow bite of his food, "it's your job, ma puce."

The way he says 'job' makes it sound like something else entirely. She watches him continue eating like he hasn't just completely disrupted her plans for a peaceful Thursday of getting her hair done and definitely not thinking about him.

"My job is to manage your schedule, not babysit you at national team camp."

"Mhm," he hums around another bite. "And since my schedule includes Clairefontaine..."

"I can manage your schedule from Madrid."

"You could," he agrees, finally looking up at her. "But then who's going to make sure I eat properly?"

"The team has nutritionists."

"Who's going to organize my recovery sessions?"

"The physios."

"Who's going to keep me company when I can't sleep before matches?"

"I'm sure one of your many model friends would be happy to–"

She stops herself but it's too late. His eyes sharpen with interest.

"Is that what this is about? The models?"

"This is about maintaining professional boundaries," she says primly, stabbing at her salad. "Something you seem to have trouble with."

"Says the woman who just gave her number to a Nike intern."

"I did not give him my number. He gave me his card. For coordination purposes."

Aurélien actually snorts. "Is that what they're calling it now?"

"You know what?" She pushes her plate away. "I don't actually have to explain myself to you. You're my boss, remember? Just my okay boss with his okay PA who–"

"What did you just say?"

But she's already standing, gathering her things. "I'll book your usual room at Clairefontaine."

She's halfway to the door when his voice stops her:

"It has a spa. For after your hair appointment."

She doesn't turn around, but she doesn't keep walking either.

"And Marcus will be there. You know he loves your cornbread."

Now that's just playing dirty. Marcus Thuram makes actual puppy eyes when she cooks.

"And Ibou's been asking about you."

"Stop trying to bribe me."

"Is it working?"

She finally turns to find him watching her with that look that usually means he's about to score a goal. Like he already knows he's won but he's going to enjoy the game anyway.

"I'll think about it."

His smile is immediate and bright. "I'll have the jet ready after your appointment."

"I didn't say yes!"

But he's already back to eating, that satisfied smirk still playing on his lips. "Whatever you say, ma puce. Whatever you say."

She leaves the restaurant knowing two things:

1. She's definitely going to Clairefontaine

2. She's absolutely screwed

The drizzle at Clairefontaine is doing absolutely criminal things to Leila's press and curl while she stands next to Didier Deschamps, holding an umbrella and questioning all her life choices. Primarily the choice to listen to Theresa about "giving her hair a break from braids" without checking the weather app first, because now she's stuck in three days of rain before they head to Budapest for their match against IsNotReal (and really, of ALL the teams they could've drawn...).

But it's hard to be too mad about anything when she's got what might be the finest collection of Black men outside of Essence Fest running laps in front of her. Because listen. LISTEN. Nobody prepared her for this part of the PA job – standing here getting a whole panoramic view of what happens when God decides to show all the way out.

The French national team lineup has literally a flavor for every girl's type of man, and somebody needs to preserve this in the Louvre immediately because it's giving museum quality. You want light skins with braids? They got that. Light skins with locs? Present. Light skins with fades? Check. Tall dark skin thicker than a Snickers with fades that look like they could bench press a car? Baby, they got that too. Tall dark skin sprinter built with fades that look like they could outrun your commitment issues? Absolutely. Tall basketball player types with perfect taper fades? (She's not thinking about Aurélien, she's NOT.) Brown skins that look like they walked straight out of your prayers? Every single shade in the Fenty foundation range is represented and they're all just... running around like this is normal.

Her eyes might be doing a little too much as they jog past, that subtle up-down-up scanning that would have her mama reaching for a switch if she could see her now. But honestly? She's just doing what any person with working eyes would do – appreciating art. Very fine, very athletic art that's currently glistening in the rain like they're being professionally lit by God's personal lighting crew.

And speaking of divine lighting – here comes Aurélien jogging past with Cama and Jules, looking like every single one of her inappropriate thoughts decided to take human form. His curls are getting damp from the rain, skin gleaming, and this man has the absolute AUDACITY to throw her a wink as he passes. Like he didn't just catch her mentally drafting half the national team like it was fantasy football but make it fine as hell.

She rolls her eyes at him because she refuses to give him the satisfaction, but who is she kidding? That smirk he sends back is doing things to her blood pressure that should probably be illegal in at least twelve countries.

"Everything okay?" Didier asks in his heavily accented voice, and she realizes she might have sighed a little too loudly.

"Just thinking about the rain," she lies smoothly, definitely not thinking about how Aurélien's training shorts are a personal attack at this point. "And my hair."

Didier chuckles like he knows exactly what she's actually thinking about, which is mortifying because here she is thirsting over his players like she's running a whole scouting combine.

Another lap, another parade of fine men, and this time Aurélien breaks formation just to jog backward in front of her, showing off because apparently being a whole football god isn't enough – he has to be extra about it too.

"Hair looks nice, ma puce," he calls out, and she contemplates whether hitting him with her umbrella would violate her contract.

"Yeux devant, Tchouaméni," Didier calls, but she can hear the amusement in his voice.

Aurélien rejoins the group, but not before shooting her another one of those looks that makes her want to call his mama and apologize in advance for all the unholy thoughts she's having about her son.

The rain picks up and she can feel her press and curl starting to revert. Theresa really gonna have to catch her hands when she gets back to Madrid because this is just disrespectful. But then the team comes around for another lap, looking like a whole Nike commercial directed by God himself, and maybe... maybe the rain isn't so bad after all.

She's just here doing her job, really. Managing schedules. Taking notes. Definitely not ranking every player by fine-ness while pretending to pay attention to Didier's tactical discussion.

But she's absolutely getting braids next time.

And probably need to schedule a confession.

Because the thoughts she's having about Aurélien in those shorts are absolutely not suitable for public consumption.

*************************************

Walking into the Clairefontaine cafeteria with her dinner tray feels like high school all over again, except this time instead of mean girls and math nerds, she's surrounded by some of the finest specimens of manhood France has ever produced. The air is thick with rapid-fire French conversations coming from every direction, and listen – Leila's trying her best out here but her Duolingo streak is only two weeks old. All she's got to work with is what Aurélien's taught her, which is mostly just curse words for traffic situations and terms of endearment that make her heart do stupid things.

She's scanning for a quiet corner to recalibrate after spending all afternoon trying not to obviously thirst over the practice session (and maybe say a prayer for her hair which is somehow still holding on), when–

"Mon chérie amour!"

That deep voice could only belong to one person. Her eyes find Marcus Thuram, all 6'4" of him, looking like he walked off a GQ cover. He's waving her over like an excited puppy, except he's built like a whole defensive line and honestly? It should be illegal to be that fine and that adorable at the same time.

Michael Olise scoots over to make room for her, and suddenly she's surrounded by what might actually be the most attractive table in all of France. There's Ibou with his model face, Ousmane with those big doe eyes of his, Khephren (who definitely got the same genes as his brother), Mike Maignan looking like Black Panther's M'Baku's fine ass cousin (which is exactly why she calls him that in her head), and William Saliba who's just... respectfully fine as hell.

And because the universe has a sense of humor, literally a foot away are Jules, Cama, and Aurélien – who's currently looking at Marcus like he personally offended his entire ancestral line. What is his problem?

"You have to cook for us tomorrow," Marcus is saying, fixing her with those puppy eyes that should come with a warning label. "Please?"

"The nutritionists will murder me," she protests, but Marcus's pout could probably end wars. Actually end them.

Khephren says something in French that makes Marcus flip him off, and she catches just enough to know he's teasing his brother about the puppy eyes.

"Maybe I can make something before we leave..."

"Why does he get special treatment?" Mike cuts in, looking absolutely offended. "What about me?"

And suddenly it's like she's unleashed chaos because they're all talking at once in French, each making their case for why they deserve her cooking, and her head is SPINNING.

"Tranquille!" she yells in French, one of the few words she actually knows how to use properly, and they all freeze mid-argument, looking at her with varying degrees of surprise.

"I'll cook for everyone, okay?" She can't help but smirk at their hopeful faces. "Rice and beans..."

"Yes!" Mike's practically bouncing in his seat.

"Macaroni and cheese, fried chicken..."

The way these men start rubbing their hands together like cartoon villains is sending her.

"And," she pauses because she knows what's coming, "the pièce de résistance... collard greens cooked with smoked turkey necks."

"Oh mon dieu!" William actually looks skyward, prayer hands and all, like she just announced the second coming.

"Wait," Jules pipes up, "no cornbread?"

And then they're ALL looking at her like she just canceled Christmas, a whole table of professional athletes about to riot over the possibility of no cornbread.

"Yes," she groans, but she's fighting a smile. "There will always be cornbread."

Marcus grabs her hand and actually kisses it like she just promised him the keys to heaven instead of some soul food, and she catches Aurélien's fork bending slightly in his grip.

"You're an angel," Marcus declares, still holding her hand. "A Black American angel sent to save us from protein shakes and steamed chicken."

"Si tu ne laisses pas sa main," Aurélien's voice carries over, smooth as silk but sharp as a blade, "Vous ne pourrez pas tenir une fourchette pour en manger."

But Marcus just grins wider, because apparently he has a death wish. "Shut up."

Leila looks between them, trying to figure out what's happening, but then Ibou starts listing all his favorite soul food dishes in his accented English, and she's pulled back into what's becoming an impromptu menu planning session with some of the most attractive men in Europe.

Just another day at the office, right?

"The mac and cheese," Mike is saying with the seriousness of someone discussing world peace, "it will have the crust on top, non?"

"Boy, who you think raised me?" Leila puts a hand to her chest, offended. "Of course it has the crust. What kind of woman you think I am?"

"The best kind," Marcus grins, and she swears she hears something snap at Aurélien's table. Probably another fork. RIP to Clairefontaine's cutlery budget.

Khephren leans forward, all earnest eyes and ridiculous cheekbones. "The last time you cooked, Aure brought leftovers to training and wouldn't share."

"Because it wasn't for y'all," Aurélien cuts in, and when did he get close enough to join the conversation? "She made that for me specifically."

"Technically," Jules pipes up because he lives for chaos apparently, "she made it for movie night but you claimed the whole container."

"Speaking of claiming things," William says with a smile that means trouble, "Leila, you free Saturday? There's this nice restaurant in Paris–"

"She's busy." Aurélien doesn't even let him finish.

"I don't remember asking you," William shoots back, still smiling. "Unless you're her secretary now too?"

"I'm her–" Aurélien starts, then stops, jaw working like he's trying to find the right words.

"Her what?" Marcus asks innocently, but his eyes are dancing with mischief. "Her boss who thinks she's just okay?"

The whole table goes quiet and Leila nearly chokes on her water because how did he– she looks at Jules who suddenly finds the ceiling very interesting.

"That's not," Aurélien's actually flustered now, "I didn't mean–"

"Because if she's just okay," Ibou joins in because apparently it's National Roast Aurélien Day, "then you won't mind if she comes to Liverpool next weekend? My mama's been asking about her cooking."

"Your mama hasn't even met her!"

"But she will when Leila comes to visit."

"She's not going to Liverpool." Aurelien said flatly.

"Again," William’s grin is wicked now, "pretty sure that's not your decision, mon ami."

Leila watches this tennis match of tension with growing fascination.

"I'm right here," she reminds them. "And I can decide for myself where I–"

"You should come to Monaco," Khephren cuts in smoothly. "Much nicer than Liverpool. Better weather."

"Excuse me?" Ibou looks personally offended.

"The disrespect," William shakes his head. "Everyone knows London is better than both."

"London?" Mike scoffs. "Milan clears."

And suddenly they're all arguing about whose city is better, each making their case for why she should visit them, and she's sitting there wondering how this dinner turned into The Bachelorette: European Footballer Edition.

"I have an idea," Marcus says loud enough to cut through the chaos. "Why doesn't Leila decide where she wants to go?"

They all turn to look at her expectantly, even Aurélien who's looking like he's one suggestion away from tackling somebody.

"I..." she looks around at all these ridiculous, beautiful men and can't help but laugh. "I haven't even cooked for y'all yet and you're already planning my European tour?"

"The cooking is just a bonus," William winks. "It's your company I want."

"Isn't that right, Auré?" Jules adds with fake innocence.

Aurélien stands up so abruptly his chair scrapes against the floor. "We have an early training session tomorrow. Leila, we should go over the schedule."

"The schedule that's already printed and distributed to everyone?" she asks sweetly.

"Yes. That one. Now."

"But we haven't even gotten to dessert," Marcus protests. "She hasn't told us if she's making sweet potato pie."

"Or banana pudding," Mike adds hopefully.

"Or–"

"Now, Leila."

She looks at his face – jaw clenched, eyes intense – and sighs. "Fine. But y'all better not change any of these dinner requests while I'm gone. My grocery list is already looking like I'm feeding a small army."

"An army of fine men who appreciate you," Marcus says just loud enough for Aurélien to hear, and she's pretty sure she sees a vein pulse in his forehead.

"Five minutes," Aurélien grits out. "I'll be in the conference room."

He stalks off like a man on a mission, and Jules is trying so hard not to laugh he's actually shaking with it.

"So," William grins once Aurélien's out of earshot, "about that dinner in Paris..."

"Don't push it," Jules warns, but he's smiling. "Let him suffer a little longer first."

"Let who suffer?" Leila asks, but they all just share knowing looks that make her feel like she's missing something obvious.

"Just remember," Marcus calls as she gets up to follow Aurélien, "I asked for your cooking first!"

"But I appreciated it more!" Mike argues.

"Shut up," Ibou cuts in, "I offered a whole trip to Liverpool!"

She leaves them bickering, shaking her head but smiling. These men are ridiculous and fine and absolutely too much.

But mostly? She's wondering why Aurélien looked ready to commit multiple homicides over some dinner plans.

The conference room feels too small with just the two of them in it, Aurélien pacing like a caged lion while Leila stands by the door wondering what kind of alternate universe she's stepped into. The "okay" comment is hanging in the air between them like an uninvited guest, but he's apparently choosing to ignore it completely.

"You can't date the team," he says abruptly, stopping his pacing to look at her.

She actually chokes on air because WHAT? "I'm sorry?"

"The team. You can't date them."

"I wasn't–" she sputters, trying to make sense of this conversation. "I wasn't planning to?"

"Good." His jaw is doing that thing it does before big matches, all tense and sharp enough to cut glass. "I'll handle them."

"Handle them?" She's really trying to follow his logic here. "Handle what exactly? They were just asking about food–"

"William asked you to dinner."

"As a joke!"

"Marcus kissed your hand."

"Because I promised him cornbread! Are you hearing yourself right now?"

But he's already heading for the door, radiating big "I'm going to fight everyone" energy. "I'll handle it," he repeats.

"Aurélien–"

"Just... no dating the team." He pauses at the door, not quite looking at her. "It's not professional."

And then he's gone, stalking down the hallway, leaving her standing there wondering what the actual fuck just happened.

Because that wasn't about professionalism. That wasn't about team dynamics. That was...

"What the fuck was that about?" she asks the empty conference room, but the conference room, unhelpfully, doesn't answer.

And she's definitely not thinking about how his eyes looked when Marcus kissed her hand. Or how his voice got all low and dangerous when William mentioned dinner. Or how this whole thing feels a lot like...

Nope. Not going there.

She's absolutely going there, but first, she needs to figure out how to keep him from murdering half the French national team over some cornbread.

Being the only PA at Clairefontaine isn't supposed to feel like a big deal, but it absolutely is. Leila's trying not to think too hard about how many strings Aurélien must've pulled to get her here – because thinking about that means thinking about why, and she's not ready to unpack all that before breakfast.

She's good at her job, sure. Got Didier wrapped around her finger from day one. And yeah, okay, maybe she's particularly good at handling high-maintenance footballers thanks to her natural sociability and endless patience.

But still. This is the French national team. These things don't just happen.

Kind of like how it didn't just happen that she spent three whole days before meeting Aurélien practicing his name, saying it over and over. The way his whole face had lit up when she got it right that first time, like she'd given him a gift instead of just basic pronunciation courtesy.

And maybe that was the beginning of how seamlessly she fit into his life, like there'd been a Leila-shaped space just waiting for her to fill it. Like they were made to–

Nope. Absolutely not. We are NOT doing this today.

She pulls on her wide-leg navy sweats and the national team long sleeve she sweet-talked out of the kit manager last night (her smile works wonders on everyone except apparently the one person she actually wants it to work on). Her silk press is still miraculously holding on, pulled up in a ponytail that Theresa would probably yell at her for, but whatever. She's got bigger problems right now.

The cafeteria is already buzzing when she walks in, full of sleepy footballers trying to fuel up before morning training. She spots her usual suspects – Jules, Cama, and Aurélien – at their regular table, and takes a deep breath before heading over.

"Morning sunshine," Cama greets her in English, because he's actually an angel who notices when people are struggling with rapid-fire French at seven in the morning. "Sleep well?"

"As well as anyone can sleep knowing they have to cook for twenty professional athletes in Sunday," she replies, sliding into her seat.

Jules snorts into his protein shake. "More like thirty. Pretty sure half the staff want in on this soul food situation too."

Aurélien doesn't say anything, just watches her over his coffee cup with those eyes that are entirely too intense for this early in the morning. His voice, when he finally speaks, is still rough with sleep and she hates that it still affects her like this.

"You don't have to cook for everyone," he says, and there's that edge again from yesterday. "They can't just expect–"

"Pretty sure she can decide what she wants to do," Jules cuts in smoothly. "Right, Lei?"

There's that weird tension again, crackling in the air between them like static electricity. Cama looks between them all with raised eyebrows.

"Did I miss something?" he asks. "Because the vibes are really off."

"Nothing to miss," Leila says quickly, focusing on her breakfast. "Everything's fine."

"Mhm," Cama hums, unconvinced. "That's why Aure looks like that?"

Before anyone can respond, Didier's voice cuts through the cafeteria: "Allez, allons-y! La formation commence dans quinze!"

The scramble of twenty-something men trying to finish their breakfast at once would be funny if Leila wasn't hyperaware of Aurélien's eyes still on her. She busies herself with her phone, pretending to check his schedule like she hasn't had it memorized for weeks.

"Don't forget your jacket," he says quietly as he stands. "It's supposed to rain again."

She looks up, caught off guard by the softness in his voice, but he's already walking away. Jules and Cama share a look that she pretends not to see.

"So," Cama grins, "about this tension..."

"Don't you have training to get to?"

"Just saying, if this was a show, I'd definitely binge watch it."

"Go. Run. Now."

His laugh follows him out, leaving her sitting there wondering how this became her life – being the only PA at Clairefontaine, planning soul food feasts for the French national team, and trying very hard not to notice how Aurélien still looks back at her before he exits the cafeteria.

*******************************

The water break comes right as the sun decides to make a guest appearance, and Leila's trying not to obviously appreciate how everyone's training tops are clinging in all the right places. She's professional. She's composed. She's–

"Hey gorgeous."

She turns to find William jogging up to her, all six-foot-whatever of him with that smile that probably has half of London in their feelings. She returns his smile because listen – she might be going through it, but she's not BLIND.

"Need something?" she asks, already reaching for an extra water bottle because she's good at her job like that.

"Actually, yeah." He takes the water but doesn't step back, instead leaning slightly closer. "I was serious about Saturday. Dinner?"

"Oh!" The sound escapes before she can catch it. Her eyes automatically drift to where Aurélien is standing with Mike and Jules, looking like he's trying to murder someone with his mind.

William deliberately steps into her line of sight, blocking her view. "You don't have to ask permission, do you?" It comes out like half joke, half question, but his eyes are kind. He gets it, even if she wishes he didn't.

And you know what? He's right.

Because here's the thing: Aurélien really out here talking about "unprofessional" when this man has used her as a human pillow during team flights. Has played with her hair during meetings like it's his personal stress ball. Has straight up demanded morning cuddles before reviewing his schedule because apparently personal space isn't in his vocabulary.

But she's supposed to maintain "professional boundaries"?

Nah.

"Nope," she says, straightening her spine. "No permission needed."

Because she's grown. Because she needs to get over this embarrassing crush on her boss who thinks she's just okay. Because William Saliba is standing here looking like a whole meal, asking her to dinner with that accent that makes everything sound like poetry, and she deserves nice things.

"Saturday works perfectly," she adds, and his answering smile could power half of Madrid.

"Parfait," he says, and even that one word has her feeling some type of way. "I'll text you the details?"

"Looking forward to it."

He jogs back to practice looking mighty pleased with himself, and she very deliberately doesn't look in Aurélien's direction. She doesn't need to – she can feel his eyes burning a hole in the side of her head.

And you know what? Good.

Let him see what it feels like to watch someone you... to watch someone else get attention. Let him deal with whatever this energy is that has him acting brand new. Let him–

"Cinq minutes!" Didier calls out, and she watches William flash her one more smile before joining the group.

Her phone buzzes almost immediately:

Jules: you really woke up and chose violence huh

Leila: I chose dinner actually

Jules: with Wilo though?? 👀

Leila: what's wrong with Wilo?

Jules: nothing if you're trying to send someone to an early grave

Leila: not my problem

Jules: the violence of it all 😭

She puts her phone away, ignoring the way she can feel Aurélien's attention like a physical weight. Because this is good. This is healthy. This is her moving on from whatever fantasy she'd built up in her head about her boss who clearly doesn't–

"Les yeux sur la balle, Saliba!" Aurélien's voice carries across the field, sharp enough to cut.

William just grins wider. "Oh, ils sont."

And maybe... this is exactly what she needs. A date with a fine man who actually sees her. Who isn't her boss. Who thinks she's more than just okay.

There's something particularly violent about the way Leila's critiquing herself in the mirror right now, turning this way and that like her reflection might suddenly give her different answers. The black sweater dress is doing everything it's supposed to do – hugging every curve, every soft roll, every thick thigh that matches its partner. Her body's built like a direct response to gravity, all hips and breasts with a waist that's not exactly snatched but works with what God gave her.

"It's just dinner," she tells her reflection, but dinner with a whole professional footballer is different than those struggle Tinder dates she's been on. Those guys didn't come with paparazzi risks and teammate drama and a very specific boss who's probably planning murders right about now.

Not that I care what Aurélien thinks.

Her hair's falling just below her collarbone in that middle part that took twenty minutes to get right, makeup subtle enough to look effortless (it wasn't), and she's wearing this new perfume that smells expensive enough to make her feel like she belongs in whatever fancy restaurant William's picked out.

The thought of William has her breaking out in a nervous sweat because listen – the man is fine fine, but she's still very much a virgin and very much not ready to explain that to someone who probably has models in his DMs. What if he expects... what if he wants... what if–

"Get it together," she mutters, grabbing her clutch. "It's just dinner."

The elevator ride down to the main entry hall feels like it takes seventeen years, her heart doing backflips the whole way. She's rehearsing possible conversation topics in her head (please lord don't let her ramble about football statistics) when the doors open and–

"Oh for fuck's sake."

Because there's William looking like a whole meal in his white shirt, jeans, and leather jacket (that gold chain should be illegal honestly), but he's not alone. No, because that would be too easy. Instead, he's surrounded by Mike, Marcus, Ibou, and Jules the Professional Gossip, all of them looking way too pleased with themselves.

She makes her way over, trying to ignore the chorus of French catcalls and whistles (she catches "magnifique" and "sublime" and definitely some words that would make their mothers wash their mouths out with soap).

"Damn, Lei!" Ibou's grin is wicked. "You trying to kill our boy Wilo before the match?"

"The dress is doing God's work," Marcus adds with an appreciative whistle.

"I think you mean doing the devil's work," Mike corrects, fanning himself dramatically.

William rolls his eyes at all of them, but he's smiling as he takes her hand. "Ready?"

She's about to answer when she feels it – that familiar weight of attention that can only mean one thing. She looks back to find Aurélien has joined the group, and the look on his face...

Listen. She's seen this man angry before. Has seen him after bad losses, after red cards, after journalists say stupid things about him and his family. But this? This is different. This is something darker, something that makes her skin prickle even from across the room.

William must feel her tense because he squeezes her hand gently. "You good?"

She turns back to him, forcing herself to focus on this moment, on this very fine man who actually wants to take her to dinner. "Perfect."

He opens an umbrella as they step outside (because of course it's raining again), holding it over her like the gentleman he is. Behind them, she can hear the boys still carrying on:

"Vingt euros disent qu’ils s’embrassent avant le dessert!"

"Cinquante disent qu’Auro casse quelque chose avant qu’ils ne reviennent!"

"Une centaine dit–"

The door closes, cutting off their chaos, leaving just the sound of rain and their footsteps and her heart doing its best to escape her chest.

"They're ridiculous," William says softly, but he's smiling.

"That's one word for it."

They reach his car – another ridiculously expensive SUV because apparently that's issued with the France call-up – and he opens her door for her.

"You look beautiful, by the way," he says it simply, like it's just a fact. Not 'okay'. Not qualified. Just beautiful.

And maybe... maybe this is exactly what she needs.

Even if her traitorous heart still skips when she catches Aurélien watching them drive away in her side mirror.

********************************

The media room at Clairefontaine is thick with tension and the sound of FIFA, Aurélien absolutely demolishing the controller like it personally set up his PA's date with William. Jules and Cama keep sharing these looks that say more than words ever could.

"Je n'arrive pas à croire que Wilo ait fait ça. C'est censé être mon pote." ("I can't believe Wilo did this. He's supposed to be my boy.") Aurélien's voice is tight with something darker than just regular gaming frustration.

"Fait quoi exactement?" ("Did what exactly?") Jules asks, careful and measured like he's defusing a bomb. "Inviter une femme célibataire à dîner?" ("Asked out a single woman to dinner?")

"Elle n'est pas juste une femme célibataire, c'est ma puce!" ("She's not just any single woman, she's my dear!") The words explode out of him before he can catch them, and the room goes deadly quiet except for the game music.

Cama pauses the game. "Ta puce?" ("Your dear?")

"Ma PA," ("My PA,") Aurélien corrects quickly, but it's too late. "Je lui ai dit que c'était pas professionnel de sortir avec l'équipe." ("I told her it wasn't professional to date the team.")

"Et c'est professionnel de la câliner pendant les réunions?" ("And it's professional to cuddle her during meetings?") Jules' voice drips with sarcasm. "De jouer avec ses tresses? De l'appeler 'ma puce'?" ("To play with her braids? To call her 'my dear'?")

"C'est différent." ("That's different.")

"Comment?" ("How?")

Aurélien just grunts, going back to destroying everyone in FIFA. But Jules isn't done.

"Tu sais qu'elle t'a entendu la traiter de 'okay' à la piscine?" ("You know she heard you call her 'okay' at the pool party?")

"Mais elle l'est!" ("But she is!") Aurélien protests, then at Jules' murderous look adds quickly, "Dans le bon sens!" ("In a good way!")

"T'es vraiment con, mon frère." ("You're so fucking stupid, bro.") Jules throws his controller down. "Elle est plus que 'okay' et tu le sais." ("She's more than 'okay' and you know it.")

"Je peux pas..." ("I can't...") Aurélien runs a hand through his curls in frustration. "Je peux pas l'aimer comme ça." ("I can't like her like that.")

"Pourquoi pas?" ("Why not?") Cama asks quietly.

"Parce que... parce qu'elle est ma PA!" ("Because... because she's my PA!")

"Des excuses, toujours des excuses," ("Excuses, excuses,") Jules sighs. "On n'est plus des gosses, AT. On est des hommes maintenant. Si tu ressens quelque chose pour quelqu'un, tu dois le dire." ("We're not kids anymore, AT. We're men now. If you're feeling someone, you have to communicate it.")

Aurélien lets out a laugh that sounds more pained than amused. "C'est différent. Je ne l'aime pas comme ça. C'est ma PA. C'est comme ça qu'on se fait poursuivre en justice." ("This is different. I don't like her like that. She's my PA. That's how people get sued.")

"Et si elle ressentait la même chose?" ("What if she's feeling you too?") Jules asks carefully.

"Leila? Avoir des sentiments pour moi?" ("Leila? Having feelings for me?") Aurélien scoffs. "C'est drôle." ("That's funny.")

The silence that follows is heavy with meaning. Jules and Cama exchange another look that speaks volumes.

"Quoi?" ("What?") Aurélien demands, finally catching their expressions.

But neither of them answer, just watch him with this mix of pity and exasperation that makes him want to throw something.

"Elle portait cette robe ce soir..." ("She was wearing that dress tonight...") he says quietly, almost to himself.

"Oui, pour son rencard avec Wilo." ("Yes, for her date with Wilo.") Jules' voice is pointed. "Pas pour toi." ("Not for you.")

"Tu sais," ("You know,") Cama adds casually, too casually, "pendant que tu es là à dire qu'elle est 'juste okay', Wilo est probablement en train de lui montrer à quel point il la trouve extraordinaire." ("while you're here saying she's 'just okay', Wilo is probably showing her just how extraordinary he thinks she is.")

"Je vais le tuer." ("I'm going to kill him.")

"Le problème," ("The problem,") Jules says quietly, "c'est pas Wilo." ("isn't Wilo.")

And deep down, Aurélien knows he's right, but that doesn't mean he has to like it.

"Arrête d'être une putain de chochotte," ("Stop being a fucking pussy,") Jules says, done with the whole situation. "Si tu veux Leila, vas la chercher. C'est aussi simple que ça." ("If you want Leila, go get her. Simple as that.")

"Ce n'est pas si simple," ("It's not that simple,") Aurélien protests, but it sounds weak even to his own ears. "Elle est ma PA–" ("She's my PA–")

"On a compris!" ("We get it!") Cama throws his hands up. "Elle est ta PA, et alors? Comment tu sais que tu vas tout foutre en l'air si t'es trop chickenshit pour essayer?" ("She's your PA, so what? How would you know if you're gonna fuck it up if you're being chickenshit?")

Aurélien opens his mouth to argue but Cama isn't done.

"Leila est géniale et toi tu te tapes des mannequins pour essayer de cacher que tu craques pour elle. C'est tordu, mec." ("Leila is cool and you're fucking models to try to hide from you feeling her. Twisted as fuck, man.")

"Je ne–" ("I don't–")

"Tu peux la laisser sortir avec Wilo – parce que tu sais à quel point il est persistant quand quelqu'un lui plaît – et être malheureux, ou tu peux régler ça maintenant." ("You can let her date Wilo – because you know how persistent he is with a person he's feeling – and be miserable, or you can nip this in the bud.")

"Exactement," ("Exactly,") Jules concurs, leaning forward. "Tu crois que Wilo va la traiter comme 'juste okay'? Tu crois qu'il va hésiter à lui montrer qu'il la veut?" ("You think Wilo's gonna treat her like 'just okay'? You think he's gonna hesitate to show her he wants her?")

The thought of William showing Leila anything makes something dark appear Aurélien's chest. The image of them at dinner right now, William probably making her laugh, probably touching her hand across the table, probably looking at her the way Aurélien wants to but won't let himself–

"Elle mérite mieux que 'okay'," ("She deserves better than 'okay',") Cama says softly. "Et tu le sais." ("And you know it.")

"Je sais pas comment..." ("I don't know how...") Aurélien trails off, running his hands through his hair in frustration.

"Comment quoi? Être honnête avec tes sentiments?" ("How what? To be honest with your feelings?") Jules scoffs. "T'as vingt-quatre ans, pas quatorze. Grandis un peu." ("You're twenty-four, not fourteen. Grow up a little.")

"Mais là, tout ce que tu fais c'est regarder un autre mec faire ce que t'es trop lâche pour faire," Cama shrugs. ("But right now, all you're doing is watching another guy do what you're too scared to do.")

Aurélien sits there for a long moment, thinking about Leila in that dress that made his brain short-circuit. About how she looked at William. About how she hasn't really looked at him in days, not since the 'okay' comment. Not since he tried to tell her who she could and couldn't date like he had any right to.

"Elle est probablement en train de l'embrasser maintenant," ("She's probably kissing him right now,") Jules says casually, but his eyes are sharp on Aurélien's face.

The PS5 controller in Aurélien's hands makes an ominous cracking sound.

"Tu vois?" ("You see?") Cama gestures at Aurélien's white-knuckled grip. "C'est ça qu'on appelle de la jalousie, mon pote. Pas très 'professionnel' comme réaction pour 'juste une PA', non?" ("That's what we call jealousy, my guy. Not very 'professional' reaction for 'just a PA', right?")

"Je ne suis pas–" ("I'm not–")

"Jaloux?" ("Jealous?") Jules cuts him off. "Alors pourquoi t'as l'air de vouloir commettre un meurtre chaque fois que quelqu'un la regarde trop longtemps?" ("Then why do you look like you want to commit murder every time someone looks at her too long?")

Aurélien's silence is telling.

"Écoute," ("Listen,") Cama says, serious now. "Wilo est un bon gars. Il va bien la traiter. Il va lui montrer qu'elle est spéciale. Et toi? Tu vas juste rester assis là à te dire que c'est 'pas professionnel' pendant qu'un autre mec fait d'elle sa copine?" ("Wilo's a good guy. He's gonna treat her right. He's gonna show her she's special. And you? You're just gonna sit there telling yourself it's 'not professional' while another guy makes her his girl?")

The controller finally gives up the ghost, splitting right down the middle.

"Putain," ("Fuck,") Aurélien mutters, staring at the broken pieces like they hold some answer he can't find.

"Le choix est simple," ("The choice is simple,") Jules says, standing up. "Soit tu continues à être un lâche et tu la perds, soit tu deviens un homme et tu lui dis la vérité." ("Either you keep being a coward and lose her, or you man up and tell her the truth.")

"Et si je la perds quand même?" ("And if I lose her anyway?") The question comes out smaller than he intended.

"Alors au moins tu auras essayé," ("Then at least you'll have tried,") Cama says. "C'est mieux que de la regarder partir avec Wilo en te demandant 'et si'." ("Better than watching her leave with Wilo wondering 'what if'.")

Aurélien sits there long after they leave, thinking about Leila's smile, about her laugh, about how she's probably giving both to William right now.

And maybe... they're right.

Maybe it's time to stop being a coward, yet first, he owes someone an apology for the controller.

…………tbd

#aurelien tchouameni #quainwritings #quain’s masterlist #virgin territory #aurelien tchouameni x black oc #aurelien tchouameni fanfiction #aurelien tchouameni fanfic #aurelien tchouameni fic #aurelien tchouameni x reader #footballer x oc #footballer x reader #real madrid fanfic

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fashion1324 · 4 months ago

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The Best Introduction to Men’s Fashion Campaigns Review 2024

Men's Fashion

The Best Introduction to Men’s Fashion Campaigns Review 202

Men’s Fashion Campaigns has evolved from traditional styles to contemporary trends that cater to a more diverse and global audience. A well-curated men’s fashion campaign focuses on more than just clothing—it conveys a lifestyle, attitude, and identity. The modern man is looking for fashion that reflects his personality and status while being functional and stylish. In this context, fashion campaigns need to consider what the clothes look like and how they will be presented to appeal to this ever-evolving target audience.

Fashion campaigns can target various segments, including professional attire, casual wear, sports fashion, or street style. Each of these categories requires different marketing strategies and approaches to meet the needs of specific consumers. The fashion industry thrives on innovation, and men’s fashion campaigns are no exception. To succeed in today’s competitive market, campaigns must be multifaceted, engaging, and inclusive.

Table of Contents

Understanding the Target Audience

Key Elements of a Successful Men’s Fashion Campaign

Steps to Launching a Men’s Fashion Campaign

Examples of Iconic Men’s Fashion Campaigns

Challenges in Men’s Fashion Campaigns

The Future of Men’s Fashion Campaigns

1. Embracing Digital Transformation and Technology Men’s Fashion Campaigns

2. Sustainability at the Core Men’s Fashion Campaigns

3. Inclusivity and Diversity

4. The Role of Influencers and Content Creators

5. Experiential Marketing and Immersive Campaigns

6. Collaborations and Cross-Industry Partnerships

Conclusion:

Understanding the Target Audience

Before launching any campaign, understanding the target demographic is paramount. In men’s fashion, the audience may include young professionals, athletes, streetwear enthusiasts, or mature men looking for refined elegance. Each of these groups has unique preferences, which dictate the tone, style, and medium of the campaign.

For example, a campaign targeting younger men might focus on bold colors, edgy designs, and trendy styles that align with streetwear and casual fashion trends. Meanwhile, a campaign for older professionals may emphasize tailoring, high-quality materials, and timeless elegance, showcasing suits, dress shoes, and other formal wear.

Key Elements of a Successful Men’s Fashion Campaign

Creating an effective fashion campaign involves several key elements:

Brand Identity: The foundation of any fashion campaign is the brand’s identity. This refers to how a fashion brand positions itself in the market and how it wants to be perceived by the target audience. Luxury fashion brands like Gucci or Tom Ford have distinct identities that speak to wealth, exclusivity, and premium craftsmanship. In contrast, brands like Nike and Adidas might focus more on athletic performance, comfort, and innovation.

Campaign Message: The core message of the campaign defines what the brand wants to communicate. It could be a message of empowerment, innovation, sustainability, or cultural relevance. For example, campaigns for eco-friendly fashion lines often focus on the message of sustainability, using phrases like “responsible fashion” or “conscious clothing.”

Visual Storytelling: In the fashion world, visuals are paramount. From photography and video content to digital imagery, visual storytelling is key to grabbing attention. Successful campaigns create visuals that are aesthetically appealing, memorable, and capable of evoking emotional responses. Lighting, color schemes, and the settings in which the clothes are displayed play a huge role in this aspect.

Tone and Style: Tone can be playful, serious, aspirational, or edgy, depending on the target audience and the collection being promoted. Some campaigns may opt for minimalism with clean, simple lines, while others could employ vibrant, loud designs that stand out

Sustainability and Ethical Considerations: Consumers are becoming more conscientious about how their clothing is made, where it comes from, and the environmental and social impact of their purchases. Fashion campaigns that highlight sustainability efforts, such as the use of organic materials, ethical labor practices, or carbon-neutral production methods, are likely to resonate more with today’s consumers.

Steps to Launching a Men’s Fashion Campaign

Market Research: Before anything else, understanding the market is crucial. What are the current trends? Who are the competitors, and what are they doing? What gaps exist in the market that your campaign can fill?

Concept Development: Once you’ve identified your target audience, it’s time to develop the concept of the campaign. This includes deciding on the message, theme, and visual direction of the campaign. The concept should be something that not only reflects the brand’s identity but also appeals to the target audience.

Content Creation: Whether through photo shoots, video production, or digital content, creating the actual materials for the campaign is the next step. It’s essential to work with a creative team that understands both the brand and the vision of the campaign. The materials created here will be the cornerstone of the entire campaign.

Examples of Iconic Men’s Fashion Campaigns

David Beckham for H&M: David Beckham’s collaboration with H&M has been one of the most successful men’s fashion campaigns of the past decade. The campaign, which featured Beckham modeling a collection of bodywear, perfectly targeted H&M’s audience of young men who admired Beckham’s athleticism and style. The visuals were clean, and the branding was subtle but effective.

Gucci Tailoring Campaigns: Gucci has consistently delivered some of the most visually captivating and luxurious men’s fashion campaigns. Their tailoring campaigns, often starring high-profile celebrities like Harry Styles, push the boundaries of traditional men’s fashion. They frequently use eclectic designs, vibrant colors, and surreal settings, appealing to a younger, more fashion-forward demographic.

Nike’s “Just Do It” Campaign: Though not strictly a fashion campaign, Nike’s “Just Do It” campaigns often feature men’s fashion in the form of athletic wear. These campaigns target active, sports-loving men and use powerful visuals of athletes pushing their limits. The messaging is aspirational, encouraging men to be the best version of themselves, while also promoting Nike’s clothing lines.

Ralph Lauren Purple Label: Ralph Lauren’s Purple Label campaign is the epitome of luxury men’s fashion. Featuring sharply tailored suits, refined accessories, and elegant overcoats, the campaign speaks to the sophisticated gentleman who values craftsmanship and timeless style. The visuals often showcase men in classic, powerful poses, with elegant backgrounds that evoke a sense of wealth and refinement.

Challenges in Men’s Fashion Campaigns

Changing Trends: Fashion is an industry that thrives on change, and what’s trendy one season may be outdated the next. Men’s fashion campaigns need to strike a balance between staying on-trend and maintaining a timeless appeal.

Breaking Stereotypes: Historically, men’s fashion has been more conservative compared to women’s fashion. Campaigns that push the boundaries of what is acceptable or typical for men’s fashion (e.g., the use of bold colors, prints, or unconventional clothing) can sometimes face resistance. However, the growing trend towards self-expression and breaking gender norms has made it easier for brands to experiment.

Cultural Sensitivities: Fashion is a global industry, and what works in one market may not work in another. Brands need to be aware of cultural differences, especially when launching international campaigns. This includes being sensitive to differing views on masculinity, fashion, and personal expression.

Sustainability and Ethical Dilemmas: As consumers become more aware of the impact of fashion on the environment, brands are under increasing pressure to show that they are environmentally responsible. Creating sustainable fashion campaigns can be challenging, especially for fast-fashion brands that rely on mass production.

The Future of Men’s Fashion Campaigns

The future of men’s fashion campaigns lies in innovation, inclusivity, and technology. As fashion continues to evolve, so too must the campaigns that promote it. Virtual fashion shows, augmented reality (AR) try-ons, and the use of AI to personalize fashion choices are all on the horizon. Brands that embrace these technologies will not only stay ahead of the curve. Creating a successful men’s fashion campaign involves careful consideration of various factors such as target audience, branding, market trends, and execution. A well-thought-out fashion campaign not only captures the essence of the brand but also resonates with the intended demographic. Whether it’s promoting a new clothing line, seasonal collection, or a brand relaunch, crafting a compelling narrative and visual identity is essential to achieving impact and engagement.

2. Sustainability at the Core Men’s Fashion Campaigns

As environmental concerns continue to dominate global discourse, sustainability is becoming a non-negotiable part of fashion. Consumers, especially millennials and Gen Z, are demanding more transparency and eco-consciousness from the brands they support. Future men’s fashion campaigns will likely emphasize sustainability in various ways:

3. Inclusivity and Diversity

Inclusivity and diversity are becoming central tenets in the fashion industry, and the future of men’s fashion campaigns will reflect this shift. Consumers are increasingly seeking brands that represent them, regardless of body size, ethnicity, age, or gender identity. Here’s how this trend will manifest:

4. The Role of Influencers and Content Creators

Influencers and content creators have become a vital part of fashion marketing, and this trend is set to expand in the future. Social media platforms like Instagram, TikTok, and YouTube are where fashion trends are often born and where influencers have the power to shape public opinion. Here’s how the role of influencers will evolve in men’s fashion campaigns:

Micro and Nano-Influencers: While big-name influencers like celebrities still hold sway, brands are increasingly turning to micro and nano-influencers—individuals with smaller but highly engaged followings. These influencers often have more authentic connections with their audiences, leading to higher trust and engagement rates. Future campaigns will involve collaborations with niche influencers who have a deep connection to their communities.

User-Generated Content: Encouraging consumers to create and share their content will become a larger part of men’s fashion campaigns. Brands will tap into the power of user-generated content (UGC) by creating hashtags, challenges, or contests that encourage men to showcase their style. This not only promotes the brand but also fosters a sense of community and belonging among consumers.

Influencer-Led Fashion Lines: In the future, we may see more influencer-led fashion lines, where popular influencers work with brands to design their collections. These collaborations will merge the influencer’s brand with the fashion brand, creating campaigns that appeal to both sets of followers. This has already been seen with collaborations like the one between YouTuber KSI and Gymshark, and more brands will likely explore this in the future.

5. Experiential Marketing and Immersive Campaigns

Fashion is not just about what you wear—it’s about how it makes you feel. As a result, experiential marketing and immersive experiences will become a significant focus for men’s fashion campaigns in the future. Consumers are increasingly looking for brands that provide unique, memorable experiences, and fashion is no exception.

Pop-Up Shops and Events: While online shopping is more convenient than ever, there is still a demand for in-person, tangible experiences. Brands will continue to invest in pop-up shops, interactive installations, and exclusive events that allow consumers to physically interact with the products. These events not only generate excitement but also create a sense of exclusivity that resonates with fashion-conscious consumers.

Virtual Fashion Experiences: With the rise of virtual reality and augmented reality, brands will offer more virtual fashion experiences. Imagine attending a virtual fashion show where you can “sit” in the front row, or using AR to visualize how a jacket will look on you before purchasing it online. These experiences will blur the lines between the physical and digital worlds, offering consumers a new way to engage with fashion.

Interactive Campaigns: Men’s fashion campaigns in the future will also incorporate interactive elements that allow consumers to participate in the story. This could include things like interactive lookbooks, where consumers can click on different clothing items to get more information or purchase directly, or choose-your-own-adventure-style ads where the consumer makes decisions about what the models wear.

6. Collaborations and Cross-Industry Partnerships

Collaborations have long been a staple of the fashion world, but in the future, we can expect to see even more cross-industry partnerships that blend fashion with other sectors. These collaborations help brands tap into new markets and offer consumers something unique.

Conclusion:

The future of men’s fashion campaigns will be defined by innovation, inclusivity, and sustainability. As consumer preferences shift and technology continues to evolve, brands will need to adapt their strategies to stay relevant. The days of static, one-dimensional fashion campaigns are over—brands now need

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