#Newsjacking marketing

[felicetommasino]

Newsjacking marketing cos'è: definizione ed esempi

Lo sai che le aziende e i loro prodotti/servizi possono ottenere visibilità gratuitamente? Scopri cos'è il Newsjacking marketing e come farlo.

Lo sai che le aziende e i loro prodotti/servizi possono ottenere visibilità gratuitamente? Scopri cos’è il Newsjacking marketing e come farlo. In fondo all’articolo, troverai anche l’occasione per approfondire ulteriormente l’argomento. Indice In questo articolo su cos’è il Newsjacking marketing, scopriremo come le aziende possono sfruttare la potenza mediatica delle notizie. E lo faremo…

[teacup-tyrant]

Can I offer some unsolicited advice to writers about when to post fics so people will read them?

I'm a marketer by trade so making sure I get eyeballs on the content I'm writing is not only a fandom hobby of mine, but it's my actual job IRL.

Someone made a post here about the times to post to Ao3 so they hit the right time zones. There used to be some kind of glitch there but apparently that has been fixed. But it's a good roundup post about some general tips and the important callout is that the best days to post are Sundays & Mondays. (which I find hilarious bc Sundays are worthless in business marketing and you generally want to post Tue-Thurs. But I digress.)

Now let me add something that content marketers refer to as newsjacking. That means something newsworthy has happened or a certain topic goes viral and people are currently paying attention to it, so you push your own content in relation to that. Obviously, there are ethical and unethical ways to do this. Don't push your brand in relation to a tragedy and try to capitalize on something awful. That's just a dick move and then you'll probably need to add reputation management to your marketing team's plate because you just got cancelled.

But lets relate this back to fanfiction. Here's an example.

The fandom I've written the majority of my fics for got some news the other day, and there hadn't been any news around the series in months. Suddenly it was trending again. If anyone wanted to drop a new fic, this was the time when the most eyeballs would be on it because everyone has been flooding the tag and paying attention again.

So ask yourself, did your series just finish airing or a new book get released? Perfect, publish a fic because people will be wanting MORE. Did a highly anticipated trailer just come out? Awesome, everyone will be making gifs and edits and craving content. Join in and publish a fic. In these instances, you're capitalizing on people's attention.

This all isn't to say hoard your fics like a greedy dragon until there's a sudden explosion in your fandom. But IF you want to be more strategic about when you publish, this is a Professional Opinion of how you should do it.

And you can look at all of this and say HEY, fanfiction shouldn't exist to stroke your ego. You should write for your own happiness and if someone else reads it, so much the better. And you're absolutely right. Personally, my hard drive is full of piles of random headcanons and thousands of words of half finished fics that will never see the light of day because I wanted to write them out of my brain and have no intention of ever finishing them. But the ones that get fully fleshed out enough to make logical sense, well, those are for everyone else. Those are what go to Ao3.

But listen, I'm human. I like being told I wrote a good story as much as the next writer. If any writer tells you that comments and kudos don't give them the warm fuzzies, and that they feel discouraged when a fic they post gets little to no traffic... then they're a goddamn liar.

This is just a way of making an organic algorithm work in your favor.

...because Ao3 has no real algorithm to market to you for profit and that's why we all love it so much. Hell, my job depends on engagement, impressions, and follower count, but Tumblr/Ao3 has none of that available publicly so they remain my favorite websites of all time.

[conveyz]

Backlink Building 2.0: Navigating the New Era of SEO Authority

In the realm of search engine optimization (SEO), backlinks have long been regarded as a crucial factor for enhancing website authority and improving search engine rankings. However, as search engine algorithms continue to evolve, the landscape of backlink building is undergoing a transformation. In this article, we'll explore the concept of Backlink Building 2.0, delving into the new era of SEO authority and strategies for navigating this dynamic landscape.

The Evolution of Backlink Building:

Traditionally, backlink building focused on acquiring as many links as possible from external websites, regardless of their quality or relevance. This approach, often associated with black hat SEO tactics, aimed to manipulate search engine rankings through link quantity rather than link quality. However, search engines, particularly Google, have become increasingly sophisticated in assessing the relevance and authority of backlinks, rendering old-school link building strategies obsolete.

Backlink Building 2.0: Quality Over Quantity

Backlink Building 2.0 represents a paradigm shift from quantity to quality, emphasizing the importance of acquiring high-quality, relevant backlinks from authoritative sources. In this new era of Brisbane SEO authority, the focus is on building natural, organic links that genuinely contribute value to the user experience and reflect the credibility and authority of the linked website.

Key Principles of Backlink Building 2.0:

Relevance: Backlinks should come from websites and content that are contextually relevant to your own. Relevance signals to search engines that your website is an authority in its niche and increases the likelihood of ranking for relevant keywords.

Authority: Backlinks from authoritative websites carry more weight in search engine algorithms. Focus on building relationships with reputable websites and influencers in your industry to earn high-quality backlinks that enhance your SEO authority.

Diversity: A diverse backlink profile, including a mix of anchor texts, link types, and referring domains, appears more natural to search engines. Avoid over-optimized anchor texts or relying too heavily on a single source for backlinks.

Organic Growth: Natural backlink growth occurs over time as a result of creating valuable, shareable content and engaging with your audience. Avoid shortcuts or manipulative tactics that can result in penalties from search engines.

Strategies for Navigating Backlink Building 2.0:

Content Marketing: Create high-quality, informative, and engaging content that naturally attracts backlinks from other websites. Focus on producing content that addresses the needs and interests of your target audience and positions your website as a valuable resource in your industry.

Guest Blogging: Contribute guest posts to reputable websites and industry publications within your niche. Guest blogging not only allows you to showcase your expertise and reach new audiences but also provides opportunities to earn valuable backlinks to your website.

Relationship Building: Cultivate relationships with influencers, bloggers, and industry leaders in your niche. Engage with them on social media, participate in online communities and forums, and collaborate on projects or content initiatives that can lead to valuable backlink opportunities.

Digital PR: Leverage digital PR strategies to earn media coverage, mentions, and backlinks from reputable news outlets, blogs, and online publications. Press releases, newsjacking, and outreach campaigns can help you secure authoritative backlinks and enhance your online visibility.

Competitor Analysis: Analyze the backlink profiles of your competitors to identify potential link opportunities. Look for websites that are linking to your competitors but not to your own and reach out to them with compelling reasons why they should link to your website.

Conclusion:

In conclusion, Backlink Building 2.0 represents a new era of SEO authority that prioritizes quality over quantity in backlink acquisition. By focusing on relevance, authority, diversity, and organic growth, businesses can navigate this dynamic landscape and build a strong foundation of high-quality backlinks that enhance their search engine rankings and online visibility. By adopting strategic approaches such as content marketing, guest blogging, relationship building, digital PR, and competitor analysis, businesses can position themselves as authorities in their respective niches and achieve long-term success in the competitive world of SEO.

[influencermagazineuk]

How to Build Backlinks in Tough Niches

Building backlinks in industries often perceived as tough or boring can be a daunting task. Unlike industries with wide appeal, sectors such as manufacturing, heavy engineering, or waste management often struggle to attract mainstream attention. However, effective backlink strategies are essential for enhancing SEO and digital visibility, regardless of industry. This article will guide you through innovative and practical techniques for building backlinks in such challenging sectors. 1. Leverage Industry-Specific Platforms a. Niche Directories and Forums: Identify online directories and forums specific to your industry. Contributing valuable insights and information can establish your authority, prompting natural backlink opportunities. b. Industry Associations: Engage with trade associations or industry groups. Contributing to their newsletters or blogs can earn you authoritative backlinks. 2. Create Compelling, Industry-Relevant Content a. Educational Resources: Develop comprehensive guides, whitepapers, or case studies that address common industry challenges or innovations. Such resources are valuable for your peers and are likely to be shared. b. Infographics and Visual Data: Transform complex industry data into engaging infographics. These are often shared across platforms, leading to backlinks. 3. Collaborate with Industry Influencers a. Interviews and Guest Posts: Collaborate with thought leaders for interviews or invite them to contribute guest posts on your website. They are likely to share these with their audience, resulting in backlinks. There are plenty of ops to buy backlinks in tough niches like these. b. Webinars and Online Workshops: Partner with experts to host educational webinars or workshops. Promoting these events can attract backlinks from participants and industry media. 4. Utilize Newsjacking Monitor industry news and quickly publish insightful analyses or opinions on trending topics. Being one of the first to comment can lead to your content being referenced as a source by others. 5. Engage in Community and CSR Initiatives Participating in or sponsoring community and social responsibility initiatives can earn you mentions and backlinks from local news outlets, blogs, and community websites. 6. Build Relationships with Journalists and Bloggers Regularly reach out to journalists and bloggers who cover your industry. Provide them with unique insights or data, making it more likely they'll reference your site in their articles. 7. Optimize Your Website for Link-Worthy Content Ensure your website is well-structured, with easily accessible and shareable content. Include clear CTAs for sharing and linking to your content. Conclusion Building backlinks in less glamorous industries demands creativity and persistence. By understanding your industry's unique landscape and leveraging the right strategies, you can effectively build a strong backlink profile. Remember, the key is to provide value, engage authentically with your industry community, and continuously innovate in your approach to digital marketing. Read the full article

[startblogpro]

Dive into Blogging Brilliance: Must-Read Books for Every Blogger

We all know that the blogosphere can be a wild ride, and keeping up with the ever-changing digital landscape can be a challenge.

So, what's the secret sauce to becoming a top-notch blogger? Well, it starts with reading the right books!

In this post, I'm spilling the beans on the best blogging books that have been my guiding stars on this blogging journey.

1. "ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income" by Darren Rowse and Chris Garrett

Learn the ropes of monetizing your blog like a pro.

Uncover various income streams, from affiliate marketing to sponsored content.

Boost your blog's traffic and keep readers coming back for more.

2. "Blogging All-in-One For Dummies" by Susan Gunelius

It's your ultimate blogging handbook, from setup to promotion.

Get the lowdown on crafting killer content, SEO tips, and harnessing social media.

Perfect for both rookies and experienced bloggers.

3. "Content, Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses" by Joe Pulizzi

Focus on the magic of content marketing to transform your blog into a thriving business.

Understand the art of building an audience before you launch a product.

Real-life stories of successful content-driven businesses that will leave you inspired.

4. "Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content" by Ann Handley

Sharpen your writing skills for killer blog posts.

Covers everything from content creation and storytelling to content marketing.

Emphasizes the power of quality content to capture and keep your audience.

5. "The One-Person Business: Make Great Money. Work the Way You Like. Have the Life You Want." by Elaine Pofeldt

Dive into the world of successful one-person businesses, including bloggers.

Insights on scaling and monetizing your blog as a solo act.

Learn how to build a sustainable blogging empire from the ground up.

6. "Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World" by Gary Vaynerchuk

Master the art of social media and content strategies to give your blog wings.

Explore the fine craft of storytelling across various social platforms.

Practical tips to amplify your online presence.

7. "The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly" by David Meerman Scott

Navigate the evolving digital marketing landscape.

Learn the ropes of content marketing, social media, and SEO strategies.

Get insights on effectively connecting with and engaging your target audience.

Conclusion

Well, there you have it! These books are like treasure maps to blogging success.

Whether you're just starting out, revamping your blogging game, or aiming to skyrocket your existing blog, these books offer the secrets to unlocking your blogging potential.

Now, go forth and blog brilliantly, my Tumblr comrades!

[silasomegatf]

Reputation Management Strategies Mastery Journal Entry

I originally thought that Reputation Management Strategies was going to provide information on what and what not to do regarding business management practices. I also thought that this course would be more lectures driven and direct. RMS to me, was going to be about maintaining a positive outlook on your business and how to utilize a good reputation to attract future clients. I am happy that I had these thoughts going into RMS because I was immediately surprised by how different this course was. This month's class touched on information I have never thought about, and I have gained an immense amount of knowledge through researching and doing the provided assignments.

One of the most important things I have learned from RMS would have to be implementing what experts define as good reputation practices. It’s amazing to see how different results can be when following best practices and defining a reputation by experts’ analysis. According to Elliot Schreiber Ph.D "Companies with better reputations tend to do better financially, recruit and keep the best people, and lower their cost of capital." (Schrieber, 2011). Learning that reputation can't be controlled, but your branding can, has shifted my thought process on reputation management altogether. Proper business etiquette will go a long way for a company's reputation. As branding and marketing becomes more important due to competition, it is imperative to have a strong foundation and let that drive reputation.

Utilizing Search Engine Optimization (SEO) is beneficial to a company’s Online Reputation Management strategy in many ways. Not only can it be used for monitoring and analyzing, but it can be used in conjunction with the building of a dark site in case of a crisis. Although shorter keywords aren’t ideal for a saturated market, they can be paired with longer tail keywords to be given a broader range close within the desired results. This strategy is most effect for my Capstone Client, Legacy Music Co., because they are a smaller, growing company, in a competitive market. Also, utilizing some “trending” keywords has already made progress for LMC’s site. Like the examples given by Ramona Sukhraj in, “The 3 Types of Keywords That Can Get Your Content Found Faster”, “Another simple strategy to get your content ranked on Google quickly is to target trending topics or current events (what our friend David Meerman Scott would call "Newsjacking.")”. (Sukhraj, 2022). Only after taking this class, I realized how many companies do this and how if used in a proper strategy, “Newsjacking”, can yield effective results.

The Crisis Communication Plan is the most important topic I learned this month. It was very challenging and made me not only audit my own business, but it led me to bring awareness to my Capstone Client who doesn’t have one of these. It also makes me wonder how many companies are missing this vital part of their business structure. Being preemptive and proactive by having a Crisis Communication Plan in place will lessen the load of Crisis Management if an event were to occur. The better part of this whole experience is that I have a successful document to present to Legacy Music Co. at our next meeting. The continued value I am adding to LMC is both fulfilling and humbling. In the case of a crisis for my capstone client, we now have a chance to have a better outcome than before. Utilizing Gerard Braud’s recommendation of the 5 Key Steps in a Crisis Communication Plan is also a plus that I have implemented for my Capstone Client. Using these will grant much success, especially step number 2: “Every organization should have a living crisis communications plan. It must be detailed enough and specific enough to tell the crisis communications team each step they must take, who specifically does each task, how fast the task must be completed, and it must have directions so simple and clear that anyone who can read would be able to execute the plan. "Living" means that it is updated on a regular basis. No plan should be static.” (Venafro, 2022)

Overall, these three concepts were what I found most valuable during this course. I plan to continue to use these practices to enhance my business and every collaborative effort I am a part of. I am pleased to advance through RMS and add these new skills to my repertoire. This journey to Mastery has been one of growth and professional development, and I am thankful for the experience.

Reference:

Schrieber, E. (2011, April 7). Defining reputation management and why it's important. YouTube. Retrieved February 25, 2023, from https://www.youtube.com/watch?v=3YT47XdKfjM&t=1s

Sukhraj, R. (2022, July 18). The 3 types of keywords that can get your content found faster. IMPACT Inbound Marketing Agency. Retrieved February 25, 2023, from https://www.impactplus.com/blog/get-content-found-faster-in-search-engines

Venafro, E. (2022, August 24). Crisis communications: An interview with Gerard Braud. Omnilert. Retrieved February 25, 2023, from https://www.omnilert.com/blog/crisis-communications-an-interview-with-gerard-braud

[makeyourcopycount]

A-Z of Blogging: N is for News- How to use news to create engaging blog posts

[zanimljivaekonomija]

Poruka Direct Media Akademije: Ljudi važniji od mašina u novoj eri komunikacija

 Iako je četvrta industrijska revolucija donela uverenje da će tehnologije prevladati, fokus i dalje ostaje na ljudima, njihovim emocijama i vrednostima, dok tehnološka rešenja ubrzano menjaju svet - ali po meri čoveka. Ovo je poruka desete po redu Direct Media Akademije koja je u Madlenijanumu okupila više od 500 najuticajnih marketinških i medijskih eksperata iz regije.

Marketinški događaj sezone ugostio je predavače svetskog renomea i domaće eksperte iz oblasti brendinga i komunikacija, inovacija i implementacije najnovijih tehnologija u medijima, menadžmenta novog doba i filmske industije.

 Pozdravljajući prisutne, direktor DIRECT MEDIA United Solutions Jovan Stojanović izjavio je da sistem spremno ulazi u novu tehnološku eru u kojoj će za rešavanje poslovnih izazova biti neophodan sveobuhvatan pristup. “Takav pristup podrazumeva širinu u kreativnom rešavanju problema u kombinaciji sa upotrebom tehnologija po dubini, a sve u službi efikasnijeg i kvalitetnijeg odgovora brendova na potrebe potrošača”,  izjavio je Jovan Stojanović.

Čak 84% učesnika Akademije smatra da čovek nove ere komunikacija i dalje treba bolje da poznaje ljude nego mašine, iako kao sasvim izvesnu i korisnu vide veću upotrebu tehnologija poput mašinskog učenja i veštačke inteligencije u marketingu i medijima. Fokus oglašivačkih kampanja nove ere komunikacija biće na emocijama potrošaca, smatra 65% ispitanika, sa čim se slaže i jedan od najkreativnijih umova današnjice i predavač na DM Akademiji,  Ravid Kuperberg iz Mindscapes agencije. “Kao i uvek, ključna veština je razumevanje ljudi, njihovih života i drama koje doživljavaju, kao i kreativni novi načini za njihovo rešavanje koji su relevantni za brend i njegov život. Tehnologija nikada ne treba da bude suština priče, već treba da pomogne pri njenom oživljavanju”, izjavio je Ravid.

Kada je reč o transformaciji medija, televizija kao izvorni, “originalni” influenser ostaće i dalje najdominantniji medij, ali u novoj formi, poručili su na Direct Media Akademiji eskperti na polju TV inovacija. „Prelazak sa analogne na digitalnu televiziju je zajedno s novim tehnologijama omogućio da korisničko iskustvo i konzumiranje sadržaja postanu personalizovaniji nego ikada ranije i prilagođeni pojedinačnim potrebama i ukusima. Sada kada su ove inovacije dostupne u vašem regionu, kvalitet gledalačkog iskustva će se neminovno značajno poboljšati.”, izjavio je Willem Janssen iz Comcast kompanije FreeWheel, koja je globalni lider u tehnološkim rešenjima za oglašavanje i televiziju.  

R&D direktor United Grupe, Srđan Đurđević, koji je održao predavanje o inovacijama na televiziji izjavio je da današnji gledalac traži da mu se sadržaj „skroji po meri“, jer s pravom očekuje uslugu u kojoj će vreme provoditi gledajući ono što želi, a ne tragajući za onim što želi.

“Upotreba mobilnih uređaja raste velikom brzinom, današnji gledaoci su stalno u pokretu, žive brzo i žele da im je sve na dohvat ruke. Televizija je morala da isprati taj trend i da gledaocima omogući željeni sadržaj u željenom trenutku na željenom uređaju. Međutim nije dovoljno imati samo veliku količinu sadržaja, već i moćnu tehnološku platformu zasnovanu na najnovijim tehnologijama poput ML i AI, kao i brz i lak korisnički interfejs. Mi se trudimo da kroz naš centar za inovacije, United Cloud, konstatno pratimo nove trendove i tehnologije, i da time našim korisnicima povećamo zadovoljstvo gledanja televizije.”, izjavio je Srđan.

Kada je reč o novom umreženom organizacionom modelu, suosnivač Digitalizuj.Me i programski direktor konferencije Spark.me Vladimir Vulić, dao je svoje viđenje o procesu digitalne transformacije, kao jednog od najznačajnijih katalizatora u evoluciji biznisa.

„Najvažniji korak na putu digitalne transformacije je promena načina razmišljanja. Savremeni metodi rada zahtevaju promenu paradigme ne samo kada se radi o tehnologiji, već i u načinu organizacije rada i procesa unutar kompanije. Zaposleni trebaju iz uloge onih koji izvršavaju naređenja da preuzmu ulogu ravnopravnih kreatora vrednosti, dok komunikacija sa svim stejkholderima mora biti bazirana na slobodnom protoku informacija i kolaboraciji“, izjavio je Vladimir.

Među predavačima ove godine su se našli i Jon Burkhart marketinški konsultat TBC Global, strateg za sadržaj i koautor knjige Newsjacking i Dragan Bjelogrlić naš proslavljeni umetnik.

U novoj eri komunikacija, biće skoro podjednako važno posedovanje multidisciplinarnih veština ali i poznavanje kompleksnijih tehnologija, zaključili su učesnici DM Akademije.

Upravo je sticanje novih znanja i praktičnih veština bila tema dvodnevne edukacije tokom koje su polaznicima u dva modula Mediji i Brending, a kroz serijal predavanja i radionica prezentovani najnoviji trendovi u oblasti medija i komunikacija. Ova predavanja držali su stručnjaci DIRECT MEDIA United Solutions sistema.

Svake godine prihod od prodaje kotizacija sa Direct Medija Akademije bude upotrebljen u humanitarne svrhe, a to će biti praksa i ove godine. 

[hellobeverley]

as shared by @keltiey on Twitter

[internetandnetwork]

8 Steps to Developing an Effective Content Strategy Workflow

You won’t reap the full benefits of your digital marketing strategy without having exceptionally high-quality content to draw and retain prospects on your website or social media channels. You should aim to build a comprehensive content strategy that boosts your overall SEO strategy and, ultimately, elevates your bottom line.

Building this type of content requires time, cooperative thought, and proper management, and that’s where the content strategy workflow comes into play. In essence, content strategy workflow is an established procedure by which content is researched, built, reviewed, and executed. This sort of workflow can help you develop new content that fulfills the needs of your business and utilizes the content you have built fully.

In this step-by-step guide, we will discuss how you can develop an effective content strategy workflow.

WHAT IS A CONTENT STRATEGY WORKFLOW?

A content strategy workflow defines the roles and responsibilities of the team members instead of just providing a repeated template for how good-quality content moves from request to return briskly. Plus, it also specifies every step in the entire content creation process. At the end of the day, your content quality will only be as good as your content creation team’s collaborative understanding of how it should be made. Since creating content is a recurrent affair, every member must know how to fuel ideas into results.

Bringing great ideas to the table during a brainstorming session doesn’t really matter to SEO gains if they never manage to turn into feasible content. This can occur easily if there is no established system in place to lead those great ideas to fruition. From ideation and research to the execution stage, your content strategy workflow lines up every team member with their individual roles in each project. It provides a straightforward and repeatable process through which every great future idea can reach the implementation stage.

So, without wasting any time, let’s dive into the steps of developing an effective content strategy workflow.

Step 1: Determine Your Goals

It is crucial to have a goal before getting started with anything, whether in business or life. Without knowing where you have to go, how will you find out the best way to reach there? So first things first – you must set clear-cut goals for your team before you start working on crafting your content strategy workflow.

It is also essential to bear in mind that goals are variables, and so are the ways your team might adopt to accomplish them. Different businesses have a different idea of success, and not every project will aim at achieving the same results. For example, you might begin with a primary goal of building brand awareness, and later that goal might smoothly transform into boosting conversions.

Now the method you employ to build content around both these goals will change with the shifting goal. Therefore, it is always a good idea to prepare your team for versatility from the very beginning. Here are some very common content strategy goals that businesses typically start with:

Generate brand awareness

Boost conversions

Increase followers and connections on social media platforms

Build brand loyalty

Educate the target audience on their products or services

Maybe currently, your business’s focus is on the marketing funnel, and you want to define content goals around the different stages of the funnel. Now, this can look like anything from building personalized tutorial videos and how-to posts to publishing case studies. The point here is that the more specific your goals are, the more clear your path to achieving them will be, and therefore, the more unique and effective your content will be.

Step 2: Conduct a Content Audit

As you define the goals of your team, you will have to find out what you have in terms of content that may help you in achieving them. Conducting a qualitative content audit every year can impart valuable insights on where you need to pay more attention, and what’s working perfectly fine.

Businesses must understand that content is never concluded, never apart from susceptible changes, and never a fixed unit. Even the best of the best content which drives the most traffic to your website should be regularly reviewed, improved, and assessed. You should make it an inbuilt part of your content strategy workflow to visit your content to evaluate its strengths and weaknesses routinely.

Moreover, running a content audit will help you determine places where you can potentially reuse your existing content to target new goals. You can also use traffic analytic tools to shape your KPIs (key performance indicators) and refine your content better.

Step 3: Research and Ideate Content

Brainstorming new ideas isn’t that easy and fun always as it might sound. Your content strategy workflow’s research and ideation stage should be customized to the type of creativity that is flexible and involves incorporating imagery, strategies, and technologies. The countless ways in which you can ideate content topics should be a constantly growing list of possibilities that all the team members are happy to contribute to, modify, or suggest changes.

Here are some ways you can generate engaging topics for your content strategy workflow:

Implement creative thinking to approach old topics in new ways.

Use a keyword gap analysis tool to find out what’s working for your competitors.

Brainstorm with parameters to make sure that no great ideas are pulled back or scared out of the room due to criticism.

Use a bit of newsjacking and see which piece of content might perform better at a particular time because of its connection with the latest happenings in the world.

Transform curiosities and questions regarding your industry into distinct ideas.

Step 4: Outline Content

Once you have prepared a list of content ideas and have buy-in from your team, the next thing you need to do is have a guideline in your content strategy workflow that deals with how those great ideas get appropriately elaborated. It is of utmost importance that your content ideas appear in a format that suits their characteristics best. However, if you are starting afresh or want to save time on acquiring high readability scores, you can use content templates available online.

It might be essential to test a few possible outlining methods to find out the kind of content you need to create. You can also build an editorial calendar that tells what needs to be made and when.

Another approach is to make a bullet list of the various types of content available to build so that the potential fits can be concluded more clearly. You might want to consider some of these:

Blogs

Webinars

Ebooks

Interactive elements

Infographics

Step 5: Build and Optimize Your Content

Once you are done with the outlining phase of your content strategy workflow, it’s time to identify ways to optimize the content styles you have chosen. Optimizing your content is, if not more, just as crucial as its original and on-time production because it will determine the amount of profit that a particular piece of content will serve to your business. In addition to this, remember that this step goes for the existing content on your website too. Think of it as a ‘content refresh’ activity. Any tactics you employ in producing new content must be succeedingly manipulated into what’s working on your site already.

Utilizing one of the popular content optimization tools can take the tedium off your shoulders and also save a great deal of time. However, there are some proven tips that can help you fine-tune your content to maximize its potential and get better results:

Adding keywords in the opening paragraphs – Ideally, you must include your keyword term or phrase within the initial 100 words of your piece of content. But make sure that it blends in naturally without using any cleverish self-promotion.

Take up a mobile-first attitude – Since Google’s, as well as other search engine’s main interest, is providing the best possible service to mobile users, pay attention to how your content will shift across various mobile devices.

Utilize imagery and videos – Using something as simple as a graph, timeline, or infographic can make your piece of content easy-to-digest and hence improve its effectiveness.

Step 6: Publish and Promote Your Content

Even the best content piece in the world won’t matter if it fails to reach the right audience.

Targeting your audience should be a built-in goal in the foundational structure of your content strategy workflow, irrespective of what project you are working on currently. However, based on your industry, goals, age of your business, and organization culture, the distribution, and promotion of your content might vary from project to project.

Here are some practical examples of how to publish and promote your freshly made content:

Tap your readers by providing easy repost options.

Share your content on social media platforms more than once.

Share your new content with your business’s email list.

Form partnerships as much as possible.

Step 7: Evaluate Your Results

Keeping an eye actively on the progress of your content should become your second nature. You would want your content strategy workflow to deal with the direct and round-the-clock tracking of your newly created pieces of content. Content marketing ROI lets you imagine how much you have spent on the content and how much revenue it has produced in return.

Beginning with a clear picture of what comprises success lets you know whether or not you have achieved your goals for this particular content piece and what needs to be improved.

Your content marketing ROI will evaluate the following common metrics:

Organic traffic

Conversions

Leads

Shares on social media

Audience engagement

Time on-page

Return on investment

Backlinks

Step 8: Hone the Process and Start Again

The best part about a solid content strategy workflow is that if you are mindful of what you learn every time you use it, it will improve itself. When implementing the steps to different content, write down precise notes. The idea is to learn from what worked and what did not and apply it in your next project.

Did you discover content that generates more conversions as compared to others in a particular format or get an idea from another business that may help you in acquiring more backlinks? When you sit down to work on your next project, be sure to implement everything you have learned earlier. Think of the content strategy workflow as somewhat a “pick your own adventure.�� Every time the results will be different based on what, when, and how you chose the paths during the journey.

Conclusion

Whether your business has just started adjusting to this new digital marketplace or is an established entity trying to outshine a competitor, investing in compelling content has become more vital now than ever. In order to make your business stay at the top of the game, it is crucial to have a content strategy workflow in place that learns from itself and keeps refining.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for E Global Soft Solutions. E Global Soft Solutions is a digital marketing, seo, smo, ppc and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.

SOURCE : 8 Steps to Developing an Effective Content Strategy Workflow

[itsgoodintention]

Best Content Marketing Tips .....Ever!

Content Marketing is a marketing strategy designed to create and deliver relevant , meaningful and trustworthy content that attracts and acquires as a clearly defined audience with the goal of driving profitable consumer behavior. And today’s Content Market place both quality and quantity determine you ability to leverage content for business results.

Below are some tips on making a Best Content Marketing…

Write a Head-Turning a Headline : The headline determines whether the audience will be reading the rest of your work. If the headline doesn’t spark interest,stir up emotion or make the reader want to learn more about the subject, you simply won’t get desired achieve desired results with your content.

Know what your clients want to read: Knowing your target audience is one of the most important aspects of content marketing.You should know who you are creating it for before you create content.

Use the data to gain insights into the demographics of your customer,you can use analytics tool such as Google analytic and Facebook insight.When you know what kind of audience visits your websites, you can create content based on your likes and dislikes,as well as you needs.

Content must be positive : Content must be trustworthy because if you publish any incorrect information,your audience ratio may fall and it will cost your subscriber. So, If you use any source for your content, attach the links. If you publish any incorrect information in the past then apologize and be careful with it in the future.

Evaluate the content success with Data : Some of the most Common myths about content marketing is that simply by writing blog posts,your service will be magically take off and you will be besieged by armies of eager prospective customers clamoring for whatever you sell.

Write to the Unique voice :The content you publish is the voice of your company and it should be unique to your company’s personality.It’s important to align the tone of your writing to your target audience ,business goals and brand persona.

Get to know your competitors : It’s equally important to know your competitors and the kind of content they use. You need to identify both direct and indirect competitors.You can use competitive intelligence to investigate your competition. Companies that sell the same products as yours are your direct competitors.And companies that do not sell the same kind of product but use the same kind of keywords are your indirect customers.You have to create content than performs better than your rivals.

Optimize Digital Content : The Digital Content often consists of short paragraphs, short sentences and bulleted lists. Digital content should also be designed for searching use SEO (Search Engine Optimization) best practices and the latest SEO content strategies.

Include Keywords : As previously stated, one of the benefits of newsjacking of SEO . So, while creating content do not miss use the right keyword in order not only to reach the maximum audience, but also to improve search ranking.

More focus on user generated content : Creating content that reveals the viewpoint of a company lets the client imagine the solutions you are offering. By comparison ,it’s more effective when encouraging user interactivity through user generated content.user generated content is a win -win situation, because you can produce more content with lower costs and time with your audience sharing ideas while managing is better engage with them.

Quality content : Quality is always above quantity, and same is true of content. Your content has to be informative,accurate and relevant. Don’t just add keywords to your post, and hope for visibility. And don’t just create content solely for content creation purposes. Below are the different types of content you need to use in your marketing strategy.

Blogs

Webinars

E-books

Podcasts

Infographics

Testimonials

Slideshare Slides

White papers

[tyccommunication]

5 tricks the PR companies use to get media coverage

People don’t buy products and services; they buy relations, magic and stories – and PR is all about telling stories that strike a nerve with the people and create mobilization. John D. Rockefeller said, “Next to doing the right thing, the most important thing is to let people know that you’re doing the right thing. This is where PR companies come through. They take the message from their client, wrap it in a wonderful story and get it across to the target audience. Here are 5 tips that PR companies use to deliver successful stories.

Writing Press Releases

One of the best ways of branding is to write press releases and then get the reputed media portals to publish them. Obviously, you cannot straight away advertise about your client. There has to be something of value for the reader in the press release. This is why many PR companies in Delhi hire writers who are excellent at writing press releases that get picked up by the media portals solely on their merit.

Guest Posting

The world out there is always hungry for expert advice on a myriad of topics. PR firms in Delhi and other metro cities in the country capitalize on this and indulge in guest posting. Popular media portals out there have a loyal reader base, and if you post something of value there, it helps you establish yourself as an expert in the field and lends credibility to your work. Naturally, the articles that the PR companies post on these media portals are posted under client’s name. This is a great tool that many PR agencies use for branding.

Newsjacking

No matter how good you are at delivering your products and services, you cannot straight out say so. If you do, such kind of a story wouldn’t get much coverage and those who read it will have a hard time taking you on your word. A good way, therefore, to establish your presence in the market is newsjacking. This is a means of indirect advertising. As a PR firm, you have to look for the trends and stories that are striking a chord with the people. You then try to create a story for your client around that trend to make it more interesting for the people.

Capitalizing on FOMO

FOMO (Fear Of Missing Out) is an actual thing. No editor wants to be in a place where his is the only publication that didn’t missed out on a viral opportunity. Pulling off this kind of a stunt requires some capital investment, but when it works, it does wonders. For example, the dollar shave club paid for a promotion and got nearly 4 million views. Once the story became viral, every publication wanted a piece of it, and because of that the video now boasts a staggering 24 million views. Therefore, FOMO strategy works, given that the PR agency you’ve hired knows what it’s doing.

Mainstream media isn’t the only way

A decade ago, mainstream media was perhaps the only option in order to get your brand in the eyes of the public. But things have changed over the years and PR companies have changed their strategies accordingly. This is the age of influencers and mini-celebrities and their audiences are often much more loyal as compared to those of mainstream media portals. By reaching out to these people, brand promotion can be done in a much cheaper and more efficient manner.

[barbling]

☕Your Fri Perkup: Apologies :( , Pinterest, Affiliate Marketing, Newsjacking, more! https://ift.tt/2VuALIo

[felicetommasino]

Esempi di Newsjacking marketing: il caso delle sedie Ikea

Il Newsjacking marketing può essere fonte di grande visibilità. Benché Ikea non ne avesse bisogno, il suo caso ci chiarirà il vantaggioso rapporto costo/benefici di simili iniziative.

Nel 2007, fu Ikea a cogliere al volo l’occasione per fare Newsjacking marketing. La scelta si rivelò particolarmente azzeccata. Ecco cosa accadde. E quanto fruttò all’azienda l’operazione.

La causa del Newsjacking…

[sutrala]

5 Trending Topics Brands Leveraged in 2022 [+ How They Did It] As we head toward the end of 2022, it’s time to look back at examples of brands that have successfully “newsjacked” a trend. https://blog.hubspot.com/marketing/trending-topics-brands-leverage

[speedsiteinsurance]

Anthony robbins & chet holmes ultimate business mastery system

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