#newsjacking

[consolecadet]

I need to stop posting posthaste tn, bc I took an Ambien to see if it could help me sleep through the night on that couch, in that room. I can feel truly nonsensical thoughts rising to the surface of my mind, where my fingers will soon be too poorly controlled to explain myself well and without typos

[felicetommasino]

Newsjacking marketing cos'è: definizione ed esempi

Lo sai che le aziende e i loro prodotti/servizi possono ottenere visibilità gratuitamente? Scopri cos'è il Newsjacking marketing e come farlo.

Lo sai che le aziende e i loro prodotti/servizi possono ottenere visibilità gratuitamente? Scopri cos’è il Newsjacking marketing e come farlo. In fondo all’articolo, troverai anche l’occasione per approfondire ulteriormente l’argomento. Indice In questo articolo su cos’è il Newsjacking marketing, scopriremo come le aziende possono sfruttare la potenza mediatica delle notizie. E lo faremo…

[teacup-tyrant]

Can I offer some unsolicited advice to writers about when to post fics so people will read them?

I'm a marketer by trade so making sure I get eyeballs on the content I'm writing is not only a fandom hobby of mine, but it's my actual job IRL.

Someone made a post here about the times to post to Ao3 so they hit the right time zones. There used to be some kind of glitch there but apparently that has been fixed. But it's a good roundup post about some general tips and the important callout is that the best days to post are Sundays & Mondays. (which I find hilarious bc Sundays are worthless in business marketing and you generally want to post Tue-Thurs. But I digress.)

Now let me add something that content marketers refer to as newsjacking. That means something newsworthy has happened or a certain topic goes viral and people are currently paying attention to it, so you push your own content in relation to that. Obviously, there are ethical and unethical ways to do this. Don't push your brand in relation to a tragedy and try to capitalize on something awful. That's just a dick move and then you'll probably need to add reputation management to your marketing team's plate because you just got cancelled.

But lets relate this back to fanfiction. Here's an example.

The fandom I've written the majority of my fics for got some news the other day, and there hadn't been any news around the series in months. Suddenly it was trending again. If anyone wanted to drop a new fic, this was the time when the most eyeballs would be on it because everyone has been flooding the tag and paying attention again.

So ask yourself, did your series just finish airing or a new book get released? Perfect, publish a fic because people will be wanting MORE. Did a highly anticipated trailer just come out? Awesome, everyone will be making gifs and edits and craving content. Join in and publish a fic. In these instances, you're capitalizing on people's attention.

This all isn't to say hoard your fics like a greedy dragon until there's a sudden explosion in your fandom. But IF you want to be more strategic about when you publish, this is a Professional Opinion of how you should do it.

And you can look at all of this and say HEY, fanfiction shouldn't exist to stroke your ego. You should write for your own happiness and if someone else reads it, so much the better. And you're absolutely right. Personally, my hard drive is full of piles of random headcanons and thousands of words of half finished fics that will never see the light of day because I wanted to write them out of my brain and have no intention of ever finishing them. But the ones that get fully fleshed out enough to make logical sense, well, those are for everyone else. Those are what go to Ao3.

But listen, I'm human. I like being told I wrote a good story as much as the next writer. If any writer tells you that comments and kudos don't give them the warm fuzzies, and that they feel discouraged when a fic they post gets little to no traffic... then they're a goddamn liar.

This is just a way of making an organic algorithm work in your favor.

...because Ao3 has no real algorithm to market to you for profit and that's why we all love it so much. Hell, my job depends on engagement, impressions, and follower count, but Tumblr/Ao3 has none of that available publicly so they remain my favorite websites of all time.

[pressconferenceus]

Identify the Right PR Firm here at World's trending press conference portal Press Release, Newsjacking, Media Interviews and more. Get a free quotation now visit our websites http://pressconference.co.in #PressConference #india #US

[conveyz]

Backlink Building 2.0: Navigating the New Era of SEO Authority

In the realm of search engine optimization (SEO), backlinks have long been regarded as a crucial factor for enhancing website authority and improving search engine rankings. However, as search engine algorithms continue to evolve, the landscape of backlink building is undergoing a transformation. In this article, we'll explore the concept of Backlink Building 2.0, delving into the new era of SEO authority and strategies for navigating this dynamic landscape.

The Evolution of Backlink Building:

Traditionally, backlink building focused on acquiring as many links as possible from external websites, regardless of their quality or relevance. This approach, often associated with black hat SEO tactics, aimed to manipulate search engine rankings through link quantity rather than link quality. However, search engines, particularly Google, have become increasingly sophisticated in assessing the relevance and authority of backlinks, rendering old-school link building strategies obsolete.

Backlink Building 2.0: Quality Over Quantity

Backlink Building 2.0 represents a paradigm shift from quantity to quality, emphasizing the importance of acquiring high-quality, relevant backlinks from authoritative sources. In this new era of Brisbane SEO authority, the focus is on building natural, organic links that genuinely contribute value to the user experience and reflect the credibility and authority of the linked website.

Key Principles of Backlink Building 2.0:

Relevance: Backlinks should come from websites and content that are contextually relevant to your own. Relevance signals to search engines that your website is an authority in its niche and increases the likelihood of ranking for relevant keywords.

Authority: Backlinks from authoritative websites carry more weight in search engine algorithms. Focus on building relationships with reputable websites and influencers in your industry to earn high-quality backlinks that enhance your SEO authority.

Diversity: A diverse backlink profile, including a mix of anchor texts, link types, and referring domains, appears more natural to search engines. Avoid over-optimized anchor texts or relying too heavily on a single source for backlinks.

Organic Growth: Natural backlink growth occurs over time as a result of creating valuable, shareable content and engaging with your audience. Avoid shortcuts or manipulative tactics that can result in penalties from search engines.

Strategies for Navigating Backlink Building 2.0:

Content Marketing: Create high-quality, informative, and engaging content that naturally attracts backlinks from other websites. Focus on producing content that addresses the needs and interests of your target audience and positions your website as a valuable resource in your industry.

Guest Blogging: Contribute guest posts to reputable websites and industry publications within your niche. Guest blogging not only allows you to showcase your expertise and reach new audiences but also provides opportunities to earn valuable backlinks to your website.

Relationship Building: Cultivate relationships with influencers, bloggers, and industry leaders in your niche. Engage with them on social media, participate in online communities and forums, and collaborate on projects or content initiatives that can lead to valuable backlink opportunities.

Digital PR: Leverage digital PR strategies to earn media coverage, mentions, and backlinks from reputable news outlets, blogs, and online publications. Press releases, newsjacking, and outreach campaigns can help you secure authoritative backlinks and enhance your online visibility.

Competitor Analysis: Analyze the backlink profiles of your competitors to identify potential link opportunities. Look for websites that are linking to your competitors but not to your own and reach out to them with compelling reasons why they should link to your website.

Conclusion:

In conclusion, Backlink Building 2.0 represents a new era of SEO authority that prioritizes quality over quantity in backlink acquisition. By focusing on relevance, authority, diversity, and organic growth, businesses can navigate this dynamic landscape and build a strong foundation of high-quality backlinks that enhance their search engine rankings and online visibility. By adopting strategic approaches such as content marketing, guest blogging, relationship building, digital PR, and competitor analysis, businesses can position themselves as authorities in their respective niches and achieve long-term success in the competitive world of SEO.

[y2fear]

What Is Newsjacking? 10 Powerful Examples + a How-to Guide

[influencermagazineuk]

How to Build Backlinks in Tough Niches

Building backlinks in industries often perceived as tough or boring can be a daunting task. Unlike industries with wide appeal, sectors such as manufacturing, heavy engineering, or waste management often struggle to attract mainstream attention. However, effective backlink strategies are essential for enhancing SEO and digital visibility, regardless of industry. This article will guide you through innovative and practical techniques for building backlinks in such challenging sectors. 1. Leverage Industry-Specific Platforms a. Niche Directories and Forums: Identify online directories and forums specific to your industry. Contributing valuable insights and information can establish your authority, prompting natural backlink opportunities. b. Industry Associations: Engage with trade associations or industry groups. Contributing to their newsletters or blogs can earn you authoritative backlinks. 2. Create Compelling, Industry-Relevant Content a. Educational Resources: Develop comprehensive guides, whitepapers, or case studies that address common industry challenges or innovations. Such resources are valuable for your peers and are likely to be shared. b. Infographics and Visual Data: Transform complex industry data into engaging infographics. These are often shared across platforms, leading to backlinks. 3. Collaborate with Industry Influencers a. Interviews and Guest Posts: Collaborate with thought leaders for interviews or invite them to contribute guest posts on your website. They are likely to share these with their audience, resulting in backlinks. There are plenty of ops to buy backlinks in tough niches like these. b. Webinars and Online Workshops: Partner with experts to host educational webinars or workshops. Promoting these events can attract backlinks from participants and industry media. 4. Utilize Newsjacking Monitor industry news and quickly publish insightful analyses or opinions on trending topics. Being one of the first to comment can lead to your content being referenced as a source by others. 5. Engage in Community and CSR Initiatives Participating in or sponsoring community and social responsibility initiatives can earn you mentions and backlinks from local news outlets, blogs, and community websites. 6. Build Relationships with Journalists and Bloggers Regularly reach out to journalists and bloggers who cover your industry. Provide them with unique insights or data, making it more likely they'll reference your site in their articles. 7. Optimize Your Website for Link-Worthy Content Ensure your website is well-structured, with easily accessible and shareable content. Include clear CTAs for sharing and linking to your content. Conclusion Building backlinks in less glamorous industries demands creativity and persistence. By understanding your industry's unique landscape and leveraging the right strategies, you can effectively build a strong backlink profile. Remember, the key is to provide value, engage authentically with your industry community, and continuously innovate in your approach to digital marketing. Read the full article

[ghadamousa]

ما هي انواع المحتوي التسويقي؟

في عصر التسويق الرقمي، أصبح إنشاء محتوى جذاب وفعّال أمرًا حاسمًا لجذب الجمهور المستهدف وبناء علاقات دائمة. يشكل المحتوى التسويقي تقنية فعالة لتسويق المنتجات والخدمات عبر مختلف الأنواع والصيغ، لنلقِ نظرة عن كثب على بعض أهم أنواع المحتوى التسويقي:

1. المحتوى المكتوب (Written Content):

يشمل هذا النوع من المحتوى المقال��ت، والمدونات، والتقارير، والنصوص التسويقية. يستخدم المحتوى المكتوب لزيادة الوعي بالعلامة التجارية وتقديم المعلومات بشكل مفصل وجذاب.

2. المحتوى المرئي (Visual Content):

يتضمن الصور، والرسومات، والرسوم المتحركة، والإنفوجرافيك، ومقاطع الفيديو. يعتبر المحتوى المرئي أحد أقوى أنواع المحتوى التسويقي لجذب الانتباه وتوصيل الرسائل بشكل فعّال.

3. المحتوى التفاعلي (Interactive Content):

يشمل هذا النوع من المحتوى الاستطلاعات، والاختبارات، والألعاب، والمحتوى القابل للتفاعل. يسمح المحتوى التفاعلي بمشاركة الجمهور وتشجيعهم على المشاركة والتفاعل.

4. المحتوى الصوتي (Audio Content):

يتمثل في البودكاست، والإعلانات الصوتية، والتسجيلات الصوتية القصيرة. يستهدف المحتوى الصوتي جمهور يفضل الاستماع للمحتوى بدلاً من قراءته أو مشاهدته.

5. المحتوى التجريبي (Experiential Content):

يتضمن تجارب تفاعلية وواقعية للمستخدمين، مثل الجولات الافتراضية أو التجارب التفاعلية التي تتيح للجمهور الاندماج في العلامة التجارية أو المنتج.

6. المحتوى الإخباري (Newsjacking Content):

يستغل الأحداث الحالية أو القضايا الساخنة في الأخبار لتصدير محتوى يرتبط بشكل مباشر بالحدث، مما يساعد في جذب الانتباه وزيادة التفاعل.

7. المحتوى الترفيهي (Entertainment Content):

يهدف إلى توفير المحتوى الذي يستمتع به الجمهور، سواء كانت قصص مضحكة، أو مقاطع فيديو ترفيهية، أو محتوى إبداعي يثير الدهشة.

8. المحتوى التعليمي (Educational Content):

يقدم محتوى يهدف إلى تعليم الجمهور، مثل الدروس، و

[startblogpro]

Dive into Blogging Brilliance: Must-Read Books for Every Blogger

We all know that the blogosphere can be a wild ride, and keeping up with the ever-changing digital landscape can be a challenge.

So, what's the secret sauce to becoming a top-notch blogger? Well, it starts with reading the right books!

In this post, I'm spilling the beans on the best blogging books that have been my guiding stars on this blogging journey.

1. "ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income" by Darren Rowse and Chris Garrett

Learn the ropes of monetizing your blog like a pro.

Uncover various income streams, from affiliate marketing to sponsored content.

Boost your blog's traffic and keep readers coming back for more.

2. "Blogging All-in-One For Dummies" by Susan Gunelius

It's your ultimate blogging handbook, from setup to promotion.

Get the lowdown on crafting killer content, SEO tips, and harnessing social media.

Perfect for both rookies and experienced bloggers.

3. "Content, Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses" by Joe Pulizzi

Focus on the magic of content marketing to transform your blog into a thriving business.

Understand the art of building an audience before you launch a product.

Real-life stories of successful content-driven businesses that will leave you inspired.

4. "Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content" by Ann Handley

Sharpen your writing skills for killer blog posts.

Covers everything from content creation and storytelling to content marketing.

Emphasizes the power of quality content to capture and keep your audience.

5. "The One-Person Business: Make Great Money. Work the Way You Like. Have the Life You Want." by Elaine Pofeldt

Dive into the world of successful one-person businesses, including bloggers.

Insights on scaling and monetizing your blog as a solo act.

Learn how to build a sustainable blogging empire from the ground up.

6. "Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World" by Gary Vaynerchuk

Master the art of social media and content strategies to give your blog wings.

Explore the fine craft of storytelling across various social platforms.

Practical tips to amplify your online presence.

7. "The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly" by David Meerman Scott

Navigate the evolving digital marketing landscape.

Learn the ropes of content marketing, social media, and SEO strategies.

Get insights on effectively connecting with and engaging your target audience.

Conclusion

Well, there you have it! These books are like treasure maps to blogging success.

Whether you're just starting out, revamping your blogging game, or aiming to skyrocket your existing blog, these books offer the secrets to unlocking your blogging potential.

Now, go forth and blog brilliantly, my Tumblr comrades!

[anthonysstupiddailyblog]

Anthony's Stupid Daily Blog (544): Tue 12th Sep 2023

I listened to a new Radio 4 Extra comedy show called DM's Are Open that has replaced Newsjack in that it's written entirely by members of the public. The difference is whereas the jokes submitted to Newsjack needed to be current and topical but with DM's Are Open all the jokes have to be written around a specific theme for this episode. I listened to an episode where the theme was "The Storm" and…it wasn't great. The material supplied for the two hosts was abysmal as were the sketches that peppered the remainder of the show. The only bit that I sort of liked were the one liners that they would read out but these seemed to slow down the pace of the rest of the show. After a few sketches the hosts just said "and now for some one liners about storms". They didn't even fit the one liners into the sketches or the host's monologues (If you can call them that). If this show comes back for another series (which it probably shouldn't, they should just bring back Newsjack or just allow joke submissions for their regular shows from members of the public) then I may try submitting a few jokes to this show since they do pay the aspiring writers. Although it might be harder to get laughs with my material on the radio because my comedy philosophy has always beenthat a joke is funnier if you do it with your cock hanging out and act like you don't know it's hanging out. This wouldn't work on the radio though so after reading out one of my jokes the host would just have to remind the audience "My cock's hanging out by the way". Later on I bought Lacey a birthday card and being the fuckwit that I am I sealed it shut without putting the fucking money in so I had to rip it open again so I could put it in. Fucking Hell every decision you try to make nowadays you get asked "Are you sure?" like changing passwords, approving a transaction agreeing to internet cookies etc, surely they can extend that to envelopes so that before you like it and seel it shut it can ask you "Are you sure?" (Or maybe just write it on the bck of the envelope so that the last thing you see before you lick it will be the words "Are you sure?" and if you have indeed forgot to put the money in you can stop yourself in your tracks. I went over to Dad's to drop the cards off for Lacey and he gave me a new rucksack to replace the mankey one I was going to take to Gran Canaria with me next week. He asked me if I was keeping the bike in good check and I pointed out that it was much less rusty since I started regularly using "UB40" instead of "WD40". I know things are going alright for me financially but not to the point where I can employ a reggae band to come round and polish up my bike.

[bokersman]

No Breaking News to Cover, Guo Wengui Newsjacking on the Heavy Rain of Zhengzhou.Letting off Steam and Donation Cheating with All Efforts. Comrades, Keep Your Eyes Open!

Zhengzhou, the capital city of Henan province, was hit by heavy rain at 4 PM July 20. By 17 o'clock, rainfall per hour reached 201.9 mm, which has exceeded the extreme value of China's hourly rainfall capacity on land, resulting in poor drainage, severe waterlogged, economic losses, and enormous casualties. However, with the strong support of the Chinese government and all parts of the country, the people of Zhengzhou united as one to actively carry out self-rescue operations, relief, and rescue work. All these have achieved initial success. Guo Wengui, who is far away in New York, has been working in Zhengzhou for many years, and Yuda Building is just in Zhengzhou. He should have felt empathy for the heavy rain in Zhengzhou. But surprisingly, He turned a happy face to this. At the same time, Cheater Guo tried to describe natural disasters as human-made ones and encourage Guo investors to donate to Zhengzhou. There must be some triggers in this donation because of the duplicity and the inconsistency. Comrades, keep your eyes open! Don't be fooled!

From the beginning, Guo Wengui had no breaking news to cover. The revolution is false advertising that hangs a sheep's head to sell dog meat signs. Protecting his money and life, revenging, getting the United States political support, bleeding "the ants" dry are the authentic purposes of the person. So, at the beginning of the whistleblower movement, Guo Wengui's material is fake. The original aim is to expand the number of fans and 'the ants' who can help the team. From 2018 to 2020, There has been no material for him, even a fake one, to disclose. But fortunately, Seattle Crabs, Sara, and other "ants" handed over the "pillow "(the Rule of Law Foundation and the G group )when Guo Wengui was sleepy. He began to transform from leading the whistleblower movement to donation cheating of the RLF and investment fraud of G Group easily by the pillow. At present, the Rule of Law Foundation, the Rule of Law Society, and the G group have been at the end of the rope. The person deceived, the betrayer Sara, the Pig Head Lude, "heroic scientist"Yan Limeng, will surely spare no effort to bomb those savagely with their words and actions. In the end, Guo Wengui will not escape from the punishment of the"judicial purgatory."

Therefore, It is the heavy rain in Zhengzhou on July 20 that made Guo Wengui deflect people's attention and change the subject he used to hold. On the one hand, it was a way to let off steam and vent frustration. To appease the restless emotions in the Guo Group after Lude and Yan Limeng defected, he discourses eloquently on a subject of the contribution to Zhengzhou from him and Yuda tower. It can imagine that how deep his depression was on the hands-changing of Beijing Pangu and Henan Yuda. It is so unfamiliar that even the staff in these two towers don't know who Guo Wengui is. But no debts without creditors. That all these forced Guo to turn to his original color has only himself to blame.But to see years of accumulation in vain, Cheater Guo's heart is unwilling and full of anger. So, He used Zhengzhou's heavy rain to vent one's grievance and has since ruined his public persona. Guo Wengui said the heavy rain that happened in Zhengzhou is not accidental, is inevitable, is not a natural disaster, is a human-made disaster, Zhengzhou is an evil place, it had better drowning these bastards of Henan. They deserve it! Look how much anger there is. Guo Wengui so far did not understand that small tricks, lies, robbery, and under-society movement cannot help him sustain. Now Cheater Guo, who is full of hostility, is still trapped in his trap. The Rule of Law Foundation, the Rule of Law Society, and the G group are giant pits dug by Guo Wengui. Guo must face the group of victims, "big ants" Sara and Lude, who betrayed him as well as surveillance from the United States judicial. Now he is newsjacking on the heavy rain of Zhengzhou, Which is asking for trouble.How dare he is！

It is the only chance to survive for Guo Wengui if he stops here, washes his hands of it from now, and gives back the money that he cheated out of before. According to Lude, the finance of the Rule of Law Foundation and Farms have become dangerously intertwined. According to Sara, the project funding of Phoenix Farm has been partly transferred to the Abu Dhabi-China fund through Guo Wengui's account. That is to say, Guo Wengui embezzled nominal public investment funds. It is a big mistake and beyond any help. Moreover, to obtain political asylum, Guo Wengui used Bannon to get in touch with trump, and the money he spent on this was also from the investment of Gclub. Guo's consumption and payments to Yan are also linked with the legal fund. In a word, Guo Wengui has been back to less than before November 20, 2018. The prodigal who returns is more precious than gold. If Cheater Guo stops here, demonstrating that his conscience did not vanish. But just yesterday, Mr. Guo made a shocking announcement that a plan of calling on G Group to donate to Zhengzhou. According to the above comments about Guo Wengui associated with the heavy rain of Zhengzhou and the unhappiness of the owner alteration, we can infer that he won't have a flash of benevolence. What's more, he paid lip service to the cause, but he hasn't lent a hand from the beginning. Investors of G Group, don't be fooled by Guo Wengui. He is just newsjacking on the heavy rain of Zhengzhou and actually to cheat you out of your donations. In short, heavy rain in Zhengzhou has caused considerable economic losses and casualties. It is human nature that when difficulties arise in one place, aid comes from everywhere. But Guo Wengui, who has long held a grudge against the people of Zhengzhou, is not destined to become conscientious suddenly. Why did he turn 180 degrees and call on his comrades to come to a plan of Zhengzhou donation ?! "Many kiss the baby for the nurse's sake." It is the real intention of Guo to blackmail investors and then make a windfall. With no breaking news to cover, G Group has been at the end of its rope. Now Guo is bleeding investors dry by newsjacking on Zhengzhou's heavy rain, which has been seen through by people from the start. Save your breath! Cheater Guo. You still have so many potent enemies to deal with.

[surveycircle]

Tweeted

Recherche de participants pour une étude ! Sujet : "L'humour et le newsjacking comme clé de la stratégie numérique" https://t.co/PCqpUFIqZq via @SurveyCircle #stratégie #CommunicationDigitale #CommunicationNumérique #humour #humain #enquête #surveycircle https://t.co/yTksdh9w30

— Daily Research @SurveyCircle (@daily_research) Apr 20, 2023

[pressconferenceus]

World's trending press conference portal Press Release, Newsjacking, Media Interviews and more. Get a free quotation now visit our websites http://pressconference.co.in #PressConference #india #US

[silasomegatf]

Reputation Management Strategies Mastery Journal Entry

I originally thought that Reputation Management Strategies was going to provide information on what and what not to do regarding business management practices. I also thought that this course would be more lectures driven and direct. RMS to me, was going to be about maintaining a positive outlook on your business and how to utilize a good reputation to attract future clients. I am happy that I had these thoughts going into RMS because I was immediately surprised by how different this course was. This month's class touched on information I have never thought about, and I have gained an immense amount of knowledge through researching and doing the provided assignments.

One of the most important things I have learned from RMS would have to be implementing what experts define as good reputation practices. It’s amazing to see how different results can be when following best practices and defining a reputation by experts’ analysis. According to Elliot Schreiber Ph.D "Companies with better reputations tend to do better financially, recruit and keep the best people, and lower their cost of capital." (Schrieber, 2011). Learning that reputation can't be controlled, but your branding can, has shifted my thought process on reputation management altogether. Proper business etiquette will go a long way for a company's reputation. As branding and marketing becomes more important due to competition, it is imperative to have a strong foundation and let that drive reputation.

Utilizing Search Engine Optimization (SEO) is beneficial to a company’s Online Reputation Management strategy in many ways. Not only can it be used for monitoring and analyzing, but it can be used in conjunction with the building of a dark site in case of a crisis. Although shorter keywords aren’t ideal for a saturated market, they can be paired with longer tail keywords to be given a broader range close within the desired results. This strategy is most effect for my Capstone Client, Legacy Music Co., because they are a smaller, growing company, in a competitive market. Also, utilizing some “trending” keywords has already made progress for LMC’s site. Like the examples given by Ramona Sukhraj in, “The 3 Types of Keywords That Can Get Your Content Found Faster”, “Another simple strategy to get your content ranked on Google quickly is to target trending topics or current events (what our friend David Meerman Scott would call "Newsjacking.")”. (Sukhraj, 2022). Only after taking this class, I realized how many companies do this and how if used in a proper strategy, “Newsjacking”, can yield effective results.

The Crisis Communication Plan is the most important topic I learned this month. It was very challenging and made me not only audit my own business, but it led me to bring awareness to my Capstone Client who doesn’t have one of these. It also makes me wonder how many companies are missing this vital part of their business structure. Being preemptive and proactive by having a Crisis Communication Plan in place will lessen the load of Crisis Management if an event were to occur. The better part of this whole experience is that I have a successful document to present to Legacy Music Co. at our next meeting. The continued value I am adding to LMC is both fulfilling and humbling. In the case of a crisis for my capstone client, we now have a chance to have a better outcome than before. Utilizing Gerard Braud’s recommendation of the 5 Key Steps in a Crisis Communication Plan is also a plus that I have implemented for my Capstone Client. Using these will grant much success, especially step number 2: “Every organization should have a living crisis communications plan. It must be detailed enough and specific enough to tell the crisis communications team each step they must take, who specifically does each task, how fast the task must be completed, and it must have directions so simple and clear that anyone who can read would be able to execute the plan. "Living" means that it is updated on a regular basis. No plan should be static.” (Venafro, 2022)

Overall, these three concepts were what I found most valuable during this course. I plan to continue to use these practices to enhance my business and every collaborative effort I am a part of. I am pleased to advance through RMS and add these new skills to my repertoire. This journey to Mastery has been one of growth and professional development, and I am thankful for the experience.

Reference:

Schrieber, E. (2011, April 7). Defining reputation management and why it's important. YouTube. Retrieved February 25, 2023, from https://www.youtube.com/watch?v=3YT47XdKfjM&t=1s

Sukhraj, R. (2022, July 18). The 3 types of keywords that can get your content found faster. IMPACT Inbound Marketing Agency. Retrieved February 25, 2023, from https://www.impactplus.com/blog/get-content-found-faster-in-search-engines

Venafro, E. (2022, August 24). Crisis communications: An interview with Gerard Braud. Omnilert. Retrieved February 25, 2023, from https://www.omnilert.com/blog/crisis-communications-an-interview-with-gerard-braud

[xistential-thought]

Newsjacking: TOL- Update, unsure if this is a topic I should pursue

I think for my next assignment I want to write about Twitter and their supposed fight to stop child p**nography and abuse but how they have done little to nothing to help with this goal. See article from NYT -> https://www.nytimes.com/es/2023/02/08/espanol/twitter-abuso-sexual-menores.html

For my sources I wanna interview a few people who are human rights activists from the area, local parents/ teacher who work with younger folks and community members who have grown up with Twiter as children.

[undisputedseo]

ICYMI: What Is Newsjacking: 5 Examples That Get It Right https://www.searchenginejournal.com/newsjacking-examples/476182/?utm_source=dlvr.it&utm_medium=tumblr