#NO NO I THINK WHAT I DID WAS i had incognito tabs on my main phone and bc i couldn't screenshot bc incognito

[moe-broey]

Oh fuck CYL is happening

Hi Bruno. I WILL be getting to you.

But for now first vote goes to

Sharena my friend Sharena......

[madiwritessin]

Oral

Fandom: My Hero Academia

Character/s Included: Bakugo Katsuki x Reader

Word Count: 1589

Series: Sub, Dom and The Switch

Part 1 // Part 2

You hadn’t expected anything to actually happen, you were sitting in the university dorm living quarters after class to just relax while the rest of your class were playing around outside for who knows what reason probably from the snow that had fallen during classes. You flicked through the tv stations when a movie came across the screen that looked kind of interesting.

You were so intrigued in the movie that you hadn’t heard anyone come in so you just started yelling stuff at the main character like they could have actually heard you.

“Why are you yelling? That girl can’t hear you through the tv, Y/N.” came the snarky voice of Bakugo.

“You wouldn’t understand, that girl is in love with the good guy.” You replied, still looking at the tv.

“Isn’t that the point of movies like that, Girl falls for the right man and not the asshole.” he said sitting beside you on the couch.

“I guess so but his character is so boring its like watching Uraraka and Midoriya’s relationship. Where’s the fun?”

“Probably locked away with their dark side.”

When the other male in the movie came on you let out, “See that’s the guy she needs, he pushes her to achieve things and he’s more…”

“Dominate, that other guy looked like he took the orders in the bedroom, he looks like he makes the orders and would rewrite them.”

“Maybe that’s why he’s my favourite character…” You mumbled out, getting up and grabbing a drink of water having not expected that response to the character. 

Bakugo was still watching the movie, “He’s too soft on the main character, he may be a switch which i guess isn’t bad.”

Bringing your drink back with you, you sat down beside him and looked at him, “Like Kiri or Denki?”

“Like Jiro” He replied almost instantly, “Kiri is a switch but he takes whichever role seems fit at the time and Denki is on the more Submissive side.”

“Jiro is a dom but is more submissive with certain people.”

“Exactly.”

Looking back at the tv you curl up against the arm of the couch mumbling, “of course he would say that stupid dom.”

“Who you calling stupid, Brat?”

“Not you..” you started confidently before letting out a soft, “sir.”

Standing up he walked in front of you and crouched, grabbing up chin and forcing you to look at him , “Wanna repeat that a little louder I think I missed something?”

You shook your head looking up at him with puppy dog eyes.

His grip tightened on your chin, you could feel his annoyance, “Repeat it. Now!”

Mumbling again you repeated, “Not You Sir.”

“Louder!” He said his other hand moved to the back of your hand grabbing on incase he needed to pull.

Looking him in the eye, you smiled, “Not you Sir, I certainly wouldn’t be talking about you.”

Then he just let go and walked outside to the rest of your friends while you just sat there on the couch in shock of what had just happened.

It took you a few minutes to recover from the interaction before you got up and walked to your dorm room and pulled out a toy from your box of toys and your mobile before heading to your bed.

Unlocking your phone you went straight onto the internet and went into an incognito tab pulling up a hard rough sex video.

Tapping on the video you often watched to get off you but as you watched the video you just closed your eyes to listen to the audio of the video allowing you to make up the male partner in the scenario.

Throughout the video your mind plays tricks on you somehow making the man in the video sound like Bakugo making your body feel like someone is actually touching it.

You enjoyed the tricks but it was an added bonus that everyone was outside and you could make a little bit of noise. 

As you got closer and closer to your climax your body decided that it would make you think that there was a hand around your neck that was getting tighter as it grew near and when you finally did cum all you could do was whimper Bakugos name and enjoy phantom kisses that your body was feeling as you were coming down.

You cleaned up the mess you made from getting off like packing away your toy box back to where it was normally hidden before grabbing your phone and walking back out to the movie that was still playing.

As the movie ended you got up and looked out the window to see who was closest to Bakugou, which just so happened to be Kiri.

Typing on your phone you sent Kiri a message that said, “Tell Bakugou, the main character chose the boy and I think I may have to by the end of the movie.”.

You watched Kiri pull out his phone and look at it before showing it to Bakugou. When Bakugou made eye contact with you from downstairs you knew you were in big trouble.

As you watched him walk away from the group and towards the front door you quickly ran into your room sitting at your desk pulling out one of your college textbooks acting like you did nothing wrong.

You could hear Bakugo’s heavy footsteps coming up the hallway and you had to suppress your desire to look at him when he opened the door.

“We both know the message was a total lie,” Bakugo said, walking towards you and spinning your chair so you were facing him.

“No actually, the main boy didn’t hurt the girl in the end unlike the other boy.” you said proudly.

“That girl doesn’t know what she is missing in her life than,”

Looking into his eyes you said, “He’s gonna treat her softly, that's probably what she needs in her life,” standing up you came face to face with Bakugo, “She’s not just gonna be another notch in some wannabe doms belt!”

“What a waste of a perfectly good belt,” Bakugo sighed, before placing his hands back on your shoulders pushing down, “Knee’s now!”

“No,” you said, rolling your eyes.

“SIT!”

It was as if he had pushed the right button as you just sunk to the ground, “Good girl,” He said, placing his hand on top of your head, “Are you going to make me feel good now?”

Nodding you moved your hands to pull down his sweatpants and boxers but before you could do anything else he just grabbed your chin to open your jaw before his other hand grabbed ahold of his dick to place it into your mouth doing one slow thrust.

You thought he was just going to let you take your time to get use to him thrusting into your both but he just let go of your chin and his dick opting to thread his fingers into your hair and forcing his dick deep into your mouth. 

He was enjoying the feeling of his dick hitting the back of your throat along with the sounds you were making around his dick.

The sounds you were making seemed to have been making him move your head faster leaving barely any time for you to catch your breath.

When he finally pulled you away from him he moved your desk chair so it was now in front of you and sat down fisting himself. He gave you only a few seconds before he tapped your head.

“Balls!” He said, which you instantly did.

You wrapped your mouth around his balls as he continued fisting his length. You played with each ball separately before moving yourself back to his length.

He let you take him into your mouth twice before his hands returned to your hair to roughly thrust himself into your mouth setting the pace he liked rather than the one you chose.

It was slow but deep to begin with but the pleasure that was causing made him pick up the speed. It was his kind of punishment. He let you start at your own pace before picking his own speed before he would hold your head down for a few seconds before letting you go back to just playing with his balls. That routine continued for about five minutes before he stood back you to just use your mouth like his own personal hole to fuck.

He collected all of your hair making a ponytail with what he could before just thrusting in without warning not even letting you get close to leaving his length he just keeps thrusting until he just holds your head against his body making his whole length in your mouth for a few seconds before pulling you away from not even five seconds before thrusting back in. 

As he grew closer to his climax his thrust started getting shorter when all of a sudden he just pushes himself all the way into your mouth holding your head there until he let out all of his cum before pulling himself out of your mouth watching as some of his cum came out with the strings of spit that attached to him length from your mouth.

All of a sudden the sound of footsteps in the hallway made you both freeze leaving him still on full display and you covered in your own drool.

Suddenly the sound of footsteps stopped but the door to your room opened

[slutt4kento]

your majesty

tab? incognito

pairing: king dabi x queen f!reader

warning: nsfw, dom!dabi, choking, riding, f¡ngering, praise, degrading, begging, and overstimulation i think that’s all let me know if i missed anything

unedited

word count: 2.12k

summary: dabi takes you to a new part of the castle he had built. he challenges you to a new little game he made up as you willingly not really because it was that or your ass but anyways accept the bet.

i walk into the main corridor of our castle looking for one of the maids, i come across my favorite maid Ashanti.

"good evening your majesty." she curtsied and looks back up at me.

"what brings you to this side of the castle?" she asks.

"i'm looking for my husband, have you seen him? he told me to come find him around this time today." i ask.

suddenly her face flushes a bright red color under her flawless caramel skin.

"erm- right this w-way your majesty." she says taking me to where i assume he is.

'why is she acting so weirdly?' i ask myself soon brushing it off.

we finally reach a big black door with a lock that needs a key. i grab my personal key set i have that opens all the doors in the entire castle.

when i insert the key the door rejects it, not allowing me to unlock the door. 'that's odd' i thought to myself.

"your majesty, his greatness wants you to wait for him here. he should be here shortly, just be patient." she says before scurrying off to whatever duties she has yet to do for the rest of the night.

"he wants me to wait?" i think aloud.

i look at this door wondering why i have never seen it before. i mean i've explored this palace so many times out of boredom yet i've never seen this peculiar door.

the designs on this door are elegant yet so intricate. i drag my finger tips through the imprints on the door as i beg closer and closer to the door knob i see a familiar hand latch onto my own.

his gorgeous burned skin grazed my (skin color) hand catching me off my guard. i gasp as i feel his soft yet rough hand pull me against his chest.

"hello gorgeous." he says in his natural sultry tone leaning down to kiss my forehead head.

once his lips make contact with my skin it awakens the resting butterflies in my stomach.

i look up to see his luminous blue eyes lock with my own.

"hi baby." i smile tilting me head slightly to the side while closing my eyes.

a light laugh emits from his throat, my favorite sound in the world. his laugh lights up my world.

"you look ravishing this evening, i see you decided to go with the dress i suggested last night huh?" he eyes leave mine to scan my body.

he picked out a lace black dress with hints of blue throughout the chest area, showing some skin~it's formal but very risqué.

"well you told me that we were doing something today and that i needed to wear something like this, so i wore this." i giggled.

he brings his hand up to my cheek to cup my cheek causing our eyes to lock once more.

i see this eyes start to trail down to my breast then back up to my eyes, as he does this he tugs his lips with his pearly white teeth making me weak in the knees.

"i'm glad you did wear this he chuckles" he slides his hand down to my waist then down to grasp my ass.

a soft gasp leaves my mouth as his grip gets slightly tighter. he did this for a reaction from me and that exactly what he got.

"dabi what's this "important business" that we needed to attend to before you get too excited." i say sliding in that last sly remark.

"well it's all behind this door." he says grabbing my hand while showcasing the door.

"i figured that much, but how come i've never seen this door? is to new?" i ask

"yes my love, i've had it recently built just for special occasions." he says looking up at the tall door.

"what's behind the door dabi?" i look up at him.

a small smirk spreads across his face as he hands me a key.

his cerulean blue eyes sparkle with lustful intent.

i blush as i feel his seductive glare sends a shiver down my spine.

i turn inserting the key turning it soon after, revealing what seemed to be throne room behind this grand door.

"another throne room? did you not like the other one?" i turn around looking up at the king.

"no i love my throne room but this is our throne room." he says closing and locking the door swiftly.

"our? why did you make one for the both of us?" i scan my eyes around this foreign room.

"you'll see your majesty, follow me." he says kissing my hand up to his lips to kiss and drags me away from where we were standing.

"sit here my love." he leads me up this beautiful throne with blue velvet cushions instead of your traditional red and the chair itself is a gorgeous platinum color. it was quite sexy

"this is gorgeous dabi." i say grazing my fingertips across the carvings on the head rest that resemble the door.

i look up expecting a response from my husband but in turn i got an empty silent room.

"dabi?" i say sitting up in the chair searching the room for him.

i slouch back in the throne assuming he just left me until i feel a hand grab my neck from behind.

"it's touya to you." he growls bringing my line of eyesight to him hovering over me.

"is that clear?" he asks and i nod in response which wasn't good enough for him.

"princess you have a beautiful mouth with a gorgeous set of lips please use them when you are addressing me is that understood?” his tone putting you in your place.

"yes touya." you say locking eyes with him.

"well aren't you just an obedient princess for me." he says kissing me then releasing my neck.

he walks around from behind the throne, pulling me up from the throne into his chest holding me close.

"i have a proposal for you" he says.

"what is it?" i say tilting my head slightly to the side.

he lets me go, swiftly moving around me to sit on the throne.

"let's play a game, you're going to ride me while looking me in my eyes and who ever cums first loses. ok doll face?" he says relaxing back spreading his legs.

"what if i don't want to play this game, then what?" i test him.

"well there's a punishment in store for you, if that's what you want? i mean you do remember the last time i had to punish you?" he says asserting dominance by sitting up properly.

i shudder in fear and excitement as i remember the eventful night, you were a panting, sweating, needy, shaking mess.

"y-yes i remember." i answer him.

"good, now be a good princess and come ride your king." he said seductively.

a shiver went down my spine as our eyes locked once more. i do as i'm told and walk over to the throne.

when i'm standing in font of dabi he stands up towering over me. next thing i knew our lips were smashed together as initiated the make out.

i brought my hands up to his neck running my fingers through his dark roots while one of his hand up to loosely hold my neck and the other down to the small of back back grasping my ass.

i let out a small whimper as begins to massage it with his hand. a smirk script across his face as he brings both hands to the back of my thighs, picking me up with ease.

my legs wrapped around his waist as he disconnected our lips, he scans my face.

"i love it when you make those cute little noises, i wonder how loud i can get you today." he said casually taking his seat back onto the throne putting me in a straddling position.

he glides his hands up and down my sides feeling my figure through my dress.

"god you look this dress is sexy but it's gotta come off, it's covering what's mine." he says as he bunches up the dress causing my skin to be exposed to the cold air of the room.

he helps me take off the dress and my underwear while i tug on his clothes. once we are both naked i feel his hand slide down and graze my clit.

"touya-" i gasp clutching onto his shoulder.

"needy are we?" he chuckles as he flicks is finger once more.

"mmph~ p-please tou." i whine as i dropped my head into the nape of his neck.

"please what? use your words gorgeous." he says to me. i can hear the smirk on his face as he teases me.

"touch me please." i beg.

"you're such an obedient little princess aren't you? just for that i'll give you what you want." he says lifting my chin with one hand and sliding the other down to where i needed him most.

he begins begins rubbing my clit in circles in a steady but fast pace, sending shockwaves throughout my entire body.

my body is in a such a state of pleasure my moans have become inaudible.

"that's fucking right baby, ride my fingers." his breath tickling my ears.

he slips two fingers in and in gliding them in and out of me in a scissoring motion.

i felt a build up in my stomach that i've felt before, i dug my nails into dabi's shoulder as i feel my release nearing.

"all those slutty faces you make just for me. cum princess."

i feel the pressure bursting in my stomach causing me to jolt forward while a high pitched screech of a moan escapes my mouth.

"yes scream for me baby."

his fingers continue moving as i ride out my high. once it's done i move to position myself over his crotch.

"now that you're all ready for me, are you ready to lose?" he says smirking.

"like i would ever lo-" i was cut off by him slamming into me.

"you're so fucking tight." he groans in pleasure.

i begin bouncing up and down on him causing a guttural moan to emit from his mouth.

"fuck baby." he says moving his hands up to my waist guiding me down onto him, dragging my hips back and forth.

i grasp his shoulders as i continue to grind onto him. i let my head drop into his chest not begin able to handle the large amounts of pleasure i was experiencing.

"oh my go-" i get cut off by a loud moan leaving my mouth just a dabi begins rapidly thrusting upward to meet my bounces.

i feel my eyes roll back into my head, i begin to see stars.

"yes take it like the good little slut you are for me." he coos.

he moves one his hands to rest right above my pelvic bone nearing my stomach.

"you feel that?" he asks me guiding my hand to where his was

"that's me filling you up princess." i feel a bulge moving in and out of me.

my eyes widen but soon disappear to the back of my head where they once were when he picked up the pace.

my legs beginning to shake from exhaustion, touya notices and slides his arms underneath my this folding me into a full nelson.

my legs are now on his shoulders.

"i feel you clamping down on me, don't tell me you're already about to lose?" he taunted.

"n-never." i barely get out.

i clench around him causing more moans to leave his mouth.

"just like that baby i'm so close." he says throwing his head back pounding into me.

i feel tears streaming down my face from the extreme amounts of pleasure and pain i'm feeling.

he begin twitching inside me signali his release was near.

"let's cum together." he whispers.

and just like that we both released at the same time, the moan that left my mouth sounding almost pornographic

i feel my legs twitch as our highs come down.

he gently placed me back into his lap as i fall onto his chest breathing heavily.

"wow." he said breathlessly

we sit in a comfortable silence as we try to collect ourselves. touya soon broke the silence.

"so i won?"

"in your wildest dreams your majesty."

@bakuu-baee

[ranger-rai]

Alright guys, A lot has happened in the last couple of days so let me catch you all up.

So we have been getting some reports of a "Swarm" of pokemon causing some problems around Sinnoh.

We looked into it and after a couple nights of steakouts, we discovered that our "Swarm" was actually a Purrloin who knew Double Team.

Apparently it had been stealing from alot of small homes, mainly trash.

This Purrloin was incredibly aggressive and seemingly protective of something.

We tracked it down to to a small den just outside of Solaceon Town.

Well we were expecting it to be taking care of its kittens, however we did not expect what we actually found.

-------

We found this Purrloin trying to feed the scraps it stole to a Lycanroc.

The Purrloin was very protective and tried attacking us.

It was surprisingly tough for a single Purrloin, however we managed to restrain it.

However we found it weird that this Dusk Lycanroc wasn't moving or reacting much.

I went and checked it out when it was clear and we found something really unsettling.

This Lycanroc has some spine problems, I know this because it struggled to get up but when it did, it got on four legs, then two legs.

Now a Dusk form Lycanroc is made to be on all four like this

However its back is arced upwards like it's slouching.

It's also shaking a bit, and is covered in scratches and bruises.

Every time I try and get close the Purrloin starts thrashing and clawing.

We let it go and it made its way back to the Lycanroc, and started to guard it again.

We knew this was bad, so we made a plan to try and help them.

-------

We managed to get Purrloin secure once again and Lycanroc into a cage very carefully, but we kept them close together as we transported them.

Lycanroc was surprisingly docile and just seemed tired and dehydrated, so we made sure it got plenty of water.

Purrloin was on edge the whole time, making sure that Lycanroc ate, and keeping us at a distance, but I caught her eating from time to time.

We had to hold her down once again, but she used her double team to evade us for a bit. She really knows how to use that move.

Eventually we restrained her when we got to the Ranger Base and we had a medical technician look at Lycanroc.

They said that it had some severe spine misalignment, not from an injury but from constant strain.

At some point during our conversation, we noticed Lycanroc trying to get up, and "stand up" again on two legs, like a Midnight Form Lycanroc.

It was really odd to see, and the tech helped put it him back onto two legs, but it almost seemed scared to be touched when in that position.

This wasn't battle damage, this was intentional trauma.

Purrloin was definitely upset, and managed to get free and started scratching at the technician.

Thankfully I restrained her so the technician could work more, and I calmed her down a bit.

The tech said that they would need to run some tests on the Lycanroc to see if they could fix his back, so we had to let him stay for a while.

However we couldn't leave Purrloin there in case she tried to attack the tech again.

-------

I didn't want to seperate them, but I needed her to be somewhere safe while the technician did his job, so I got her into a carrier and took her with me on my rounds.

She was hissing and scratching for a while but I sat and talked with her for a bit and she seemed pretty alert but much calmer.

Most of the day was just a usual trip around my areas, however I started finding alot more litter in some areas.

There was alot of trash on the ground in a park area just outside Veilstone City, and normally I would pick it all up, but there was alot, almost like there was a carnival recently there, but there was nothing planned as far as I knew.

I also noticed Purrloin getting really upset and hissing a lot.

I looked around the trash and found a bunch of flyers for some kind of venue.

"Mister E's Enigmas"

The flyer listed a sort of sideshow of oddities.

Things like:

The Fire Breathing Treecko Brothers, Dancing Donphan, and their star attraction-

"The Were-Lycanroc" a pokemon that could switch between forms.

That's when it hit me, and I knew someone was going to get in trouble.

-------

After bringing this information to the technician and my boss Jo. Me and my Ranger Team decided to attend the show incognito to see if we were right, and boy we wish we weren't.

We attended what could only be described as a shifty, pop up carnival.

There were a few games, a couple food trucks, and a large tent that held the "main events".

There were some "exotic" holding cages that people could interact with like a small cage for two Emolga to live in, they could barely get into the air before smacking into the roof.

There was a small area that had a large heat lamp for "desert" pokemon, but it was mostly a browning Cacnea, a Trapinch with barely enough sand to cover its body, and a Salandit which didn't belong there.

There were others but we already knew what those cages would be like as well.

The show kn the main stage was getting ready to start, so we decided to check it out.

"Mister E" took to the stage, he had your typical big top attire, top hat, long tails, but he had a stripey pattern that made him look like a hypnotic wheel.

He introduced his first act, which was "The Fire Breathing Treecko Brothers". I was worried.

Now Treecko is a Grass Type, and it only learns one grass type move naturally: Sunny Day.

They also don't have any natural immunities to fire types, so this didn't make much sense for normal Treecko.

From what I saw in the act, they learned how to eat fire and pretend they were using flamethrower. However you could tell they didn't like it. Treecko are calm and collected pokemon, but those two looked stressed out, and they were molting a bit in certain areas near their face and tails, probably due to the flames and stress.

After them was the "Dancing Donphan". Donphan is a very heavy pokemon, and it's main skill is rolling like a tire.

This Donphan looked much lighter, like it hadn't been fed its regular amount to keep it healthy.

Minnie also mounted out that the music playing during the dance had a weird sound mixed in. Basically, whenever we heard the sound, Donphan would do a move like jumping or rolling over. The sound was similar to a sort of crash, but it was clear that it was a sound that Donphan was afraid of.

Now came the finale, "The Were-Lycanroc" however that part didn't happen, and instead they brought out some clowns and the Treecko Brothers again.

Thats when we knew what was really happening.

-----

I went back to check on Lycanroc who was sleeping like a log with Purrloin right next to it.

I didn't remember any cages with any feline pokemon in them so maybe it was just a wild Purrloin, but I wasn't going to disturb them to find out.

The doctor told me that it might take some time, but Lycanroc's spine and back legs were forced to move in positions they weren't supposed to for so long, that it would take some time, therapy and equipment to help it.

If there was a chance to help this poor pokemon I knew we would take it, but we also couldn't leave all of those other pokemon to suffer.

We were about to get really busy at the Ranger Base.

------

The next day, Me and Minnie went incognito one more time and we had to sit through that horrible show once more.

We had Skip with us, helping to send info and let us know of any devices or intercept their communications.

Turns out we didn't know that was happening because they had police scanners to avoid getting caught and they had wireless security cameras inside the tent.

They were prepared, but so were we.

My whole team was on board, both Humans and Pokemon.

We had a plan that began with Kuriboh knocking out some generators by sneaking around and unplugging everything he could.

That caused some confusion for a bit while we got in place. While they went to secure their "precious cargo", we made our presence known.

Eddie was outside the tent, dealing with the muscle and moving crews, his Bewear is very strong and pretty quick too, so we didn't need to worry about them much.

However we still had Mister E.

I told Bliss to keep an eye on him so we wouldn't loose him in the panic, but we had a delay as some of the Treeco Bros fire got out of control and some of the tent started to catch on fire.

Minnie and her Cloyster were immediately ready to deal with it and she was ready to help the Treeco Bros as well.

Bliss was able to keep tabs on the ringleader who was trying to get into his van and split, most likely with his cash.

However, Sylvester doesn't like people who mistreat pokemon, and Jo's Tangrowth has some really strong vines. Strong enough to rip car doors off hinges.

------

We had caught this terrible man, and we discovered he had been doing this for a couple of years, just now making his way through Sinnoh, and he was looking for some pokemon to add to his show.

We also watched some of his security tapes and we learned that "Were-Lycanroc" was really just a Dusk Form that he forced to stand up and slouch over by constantly whipping with a flexible stick. And with the assistance of red lights, smoke machines and music, hey could make people think it was changing forms.

We also learned that Purrloin was tossed into Lycanroc's cage, possibly as a "play thing" but I guess he actually made a friend either her and hiding her from Mister E, and she had been caring for him as well, stealing food and causing trouble for them whenever she could.

Needless to say, we were able to get them arrested, and we are now in the process of evaluating some of these pokemon, but we may have too many to deal with here.

We might need to reach out for some help.

------

In the case of Lycanroc and Purrloin, they are comfortably resting in holding, and Lycanroc is be getting fitted for some equipment to help its spine and legs heal.

I'll be checking on them soon, but for now me and my team need to rest after this long day.

[bluevelvetvideo]

Walking in on your employee as she plays with her toys and has her eyes closed which makes her not realize your presence. As she reaches her high, you walk in on her. (Bughead where Jughead is the employer and Betty the young naive employee)

Okay, nonnie. You asked for it! Thank you to @mieteve-minijoma for bouncing ideas with me and encouraging my filth. (Unbeta'd - all mistakes are mine)

--

Betty Cooper had taken the job as editor of an up-and-coming magazine on a whim. She never expected it to be one of the most fulfilling and autonomous jobs she’s ever had. She also didn’t expect that three months after moving into her apartment that there’d be a water leak so severe that she had to move in with Polly and Jason (and their two kids) for the foreseeable future. 

She loved her family, really she did, but having to share a bedroom with twin seven year olds was nothing something she was prepared to do. She was very much used to having her alone time for her very intimate way she’d relieve her stress from her daily woes at the office.

Her main stress being that the owner of the magazine, her boss, Mr. Jones was deliciously handsome and she could not stop thinking about him pressing her up against the copy machine and fucking her senseless. She kept it professional, but after the third time of being interrupted during her destressing, she decided that Polly’s apartment was not the place for that anymore.

She’d made it a habit to stay late at night, barricaded in her office. When she was sure everyone else had left for the day, she’d use an incognito tab on her phone to search for porn. Lately, it’s been tall, lanky men with wild dark locks having his way with a small blonde woman. Sure she was projecting, but she couldn’t be mad at herself. Everyone has needs.

She places her headphones in her ears and relaxes onto the small couch that came standard in every office. She hiked her sundress around her hips and her fingers glided their way to pet her clothed sex, building up the anticipation. She moaned when the filthiest words fell from the man in the video’s lips, calling his partner a good girl and how he couldn’t wait to feel her tight cunt around his cock.

--

Jughead Jones was still in his office, far later than usual, lights off to try to prevent the migraine he knows is eventually going to win out. He was going through the cover headlines for the upcoming edition and if he stared at another picture of whatever it was he was looking at, he was going to explode.

He got up from his desk and paced around his office. More coffee, he thought as he walked toward the kitchenette. He popped in a pod and hit strong brew before he wandered around, waiting for it to drip into his mug. He saw the lights on in the new girl’s office. Cooper, yes. He really did have to make it a point to not call her the new girl anymore. She’d been there for nearly a year. 

He’d seen her stay late a few times a week, but he never thought anything of it. Her work was spectacular, the best he’d seen in quite some time, but it was borderline obscenely late and he walked down to check in on her.

Each office had privacy screens, usually drawn during meetings and concept brainstorming days. By the way the light was spilling into the hallway, he could tell hers were not down. He walks slowly and leans against her doorway before assessing the situation.

“Fuck,” he whispered as his eyes are met with his employee pleasuring herself, eyes closed. From the sounds of it, she’s about to come.

He knows he should walk away, he knows it’s rude to watch, but he can’t look away. He would be lying if he’d said he never wondered what she sounded like when she came, or the look on her face as she reached her peak. He’d also be lying if he said he’d never jerked off in his own office before, but at least he remembered to close the privacy screen.

His cock is straining against his slacks and he palms himself, watching as Betty dips her fingers into her entrance, head thrown back in passion. He gripped himself, unable to control it, when he heard a small whimpered Mr. Jones before a growl and relentless panting.

Oh, he thought. Well, I think there may definitely be something I can do about his. As her breathing returns to normal, he slips back into the kitchen to gather his coffee and makes his way back to his office, leaving the open just a crack.

He fervently types out and email. He hit send before he could think any better of it. Suddenly, it is too hot. He takes off his jacket and tie. It’s a start. 

--

Betty smoothed her skirt down, returning to her desk to find a new email waiting for her. Her eyes widen and she is struck with fear.

Meet me in my office. Now.

She swallowed thickly, trying to regain her composure. She can still feel the heat of her cheeks and her heart is racing like it’s going to beat right out of her chest. She got up from her desk, trying her hardest to calm her nerves as she made her way to Mr. Jones’ office just down the hall and to the left.

When she knocks on the door, there is no answer, so she pushes the door open to find her boss, propped against his desk, dress shirt untucked, sleeves rolled up to his elbows, his hair disheveled and the top few buttons of his always crisp shirt undone.

Her heart is racing faster. She’d never seen him looking so unkempt. His usual strictly business attire turned casual had her thighs clenching together, seeking some kind of friction.

“You,” she swallowed. “You wanted to see me, Mr. Jones.”

She watched as he crossed his arms over his chest, his muscles flexing with the movement. He cleared his throat and her eyes shot to his: blown wide.

"You've been working late a lot recently, Miss Cooper."

"Yes, Sir," she nodded. "Living with my sister and her family has made it difficult to concentrate."

He quirked an eyebrow and smirked. "Can't exactly get yourself off with little ones running around, can you?"

Her eyes widened further. She was caught. She was probably going to get fired. Fuck.

"I asked you a question, Miss Cooper," Jughead said when Betty hadn't responded.

She hung her head in shame. "No, Sir."

“So, you wait until you think no one is in the office and do it here?” She nodded. Jughead pushed off the desk and approached her slowly.

“That’s correct.”

“You’ve done a poor job of making sure you’ve had the office to yourself the last few weeks,” he smirked, still pacing toward her, his eyes trained on her.

--

This had not been the first time Jughead had caught Betty pleasuring herself in her office. The first time was nearly a month ago, where she screamed his name with such fire he was drawn to her. 

Of course, he’d always noticed the beautiful blonde in editing. How could he not? From her resume alone she was just his type. He made it a point to stay later than usual, lights off, to see if it was a one time thing, or if her moaning his name would be a recurring event. He was extremely thankful it was recurring.

He’d watch her get herself off then head back to his office to do the same, her face behind his eyelids with her name dripping from his lips. 

“What?” He watched as her hands nervously flattened her skirt and her shoulders pinned back.

He approached her still, close enough that she was backing up until she was pinned against his office door. His arms caged her head and she looked up at him with doe eyes.

“This is not the first time I’ve caught you, Betty,” he said, his voice husky. “Or is that what you wanted?”

“No, Sir. I’m sorry,” she said looking down, eyes focused on her shoes.

He tipped her chin up gently to look at him. Her bottom lip trapped between her teeth as she finally returned his eye contact. 

“I’m not,” he smirked.

Her lips parted as his long, dexterous finger grazed its way from her chin to her chest. He could feel his cock straining against his zipper as her breath caught in her throat.

“You’re not?” 

“No.” His head ducked down to the shell of her ear, his breath fanning across her cheek. “I would have loved to help.” She whimpered at the confession. “Is that something you want?”

She nodded slowly.

“Have you ever pretended it was me between your legs instead of your own hand?” Jughead asked, his voice so full of desire he barely recognized it himself.

“Yes, Sir. Every time.”

“As much as I love hearing you call me Sir, please. Call me Jughead,” he said pressing a slight kiss to her ear. 

“Yes, Si--Jughead,” she gasped, turning her head to meet his gaze. They stayed there, eyes locked until she could feel herself nearly combusting. She lurched forward and joined their lips. Her hands smoothing up the expanse of his chest, locking around his neck as he pushed her further into the door. 

His lips swiped against her bottom lip and she moaned into his mouth, granting him entrance. His tongue explored every corner of her before he trailed hot open-mouthed kisses down her neck. His thumbs were at the strap of her dress, slowly drawing them down her shoulder when her arms fell, freeing herself from the confines of her dress. It slipped down and pooled with a flutter against the hardwood floor of his office.

“I don’t,” she gasped as he sucked a patch of her flesh into his mouth. “I don’t think this is such a good idea.”

He paused, lifting his head from her collarbone, eyes wide, heart pounding in his chest. “Do you want me to stop?”

“No, but - “

“But what?”

“You’re my boss,” she whined, wriggling against his body, which apparently didn’t get the memo from her brain. “Isn’t there some kind of law against that?”

“Not the last that I checked. But if you want me to stop, than I’ll stop,” he backed away slowly, his hands running through his hair. 

“And if I don’t want you to stop?” Betty said, pushing herself off the door and approaching him. Her pace was sinfully slow, clad only a skimpy pair of underwear and a thin lace bra that he was sure was purely for decoration.

She pushed him backward into the oversized chair in the corner and straddled his hips.

“What if I don’t want you to stop, Mr. Jones?” Her voice was teasing, the tip of her nose dragging against his.

He rolled his hips into hers, his erection pulsating in his slacks. She hummed and ground down against him, joining their lips together. Jughead bit at her lower lip and sucked at it as her hips came down against his again.

[saveourtiredhearts]

December Reads

Hello all! As you might be able to tell, I had a lot more fics up on the November list. I did the same amount of reading this month, but my computer restarted and all my tabs up in my incognito browser were lost before I could transfer things into this document. So, have a very short list for December, and keep an eye out for a longer one in January! Basically check out everything in the AO3 collection “Captain America Big Bang 2018 | cabigbang” because that’s what I was combing through. It’s full of wonderful fics!

Harry Potter

Drarry

Settle in in my slow-burning heart--Drarry. Draco’s working in the Auror Department as the tech guru, in partnership with Harry Potter. All of sudden, Harry starts giving him horrible souvenirs. And then he ends up wounded in Draco’s apartment. A lot of fun, and some good whump. Word Count: 10,026. https://archiveofourown.org/works/5265767#main

Un Noël très parisien--Drarry. A casual flirtation between Draco Malfoy and Auror Harry Potter develops further than perhaps either one of them intended. Interesting relationship pairings, and an adorable Scorpius! Word Count: 14,307. https://archiveofourown.org/works/2778308#main

To Love a Loathed (Arch) Enemy--Drarry. Harry gives Draco back his wand. The two of them try to figure out who they are to each other now that the war’s over. Great dialogue and bantering, with a background of the reconstruction of Hogwarts. Word Count: 11,514. https://archiveofourown.org/works/5113505#main

Party of Two--Drarry. Harry and Draco are fuck buddies, then friends with benefits, then best friends with benefits, and then something entirely new. Definitely explicit! With bewhildered but encouraging friends, and a pretty smooth relationship development. Word Count: 13,542. https://archiveofourown.org/works/321083#main

Back to You--Drarry. Harry and Draco are made to play a question-and-answer game. Somehow, it both goes exactly where you thought it would, but in a totally different way than you expect. Funny and sweet and embarrassing in equal turns. Word Count: 8,565. https://archiveofourown.org/works/12752880#main

A Choice of Wings--Drarry. “A Choice of Wings is Harry's matchmaking business for Veela who have trouble finding mates. And Draco Malfoy is his most difficult client.” A great getting together fic, with two reluctant parties finding their way into a relationship. Such a clever idea as well! Word Count: 18,738. https://archiveofourown.org/works/1352005#main

There’s No I in Team--Drarry. When Harry takes care of Draco’s son Scorpius for an hour or so, things suddenly change between the two adults, and develop quickly. Wonderful writing and lovely ending. Muggle AU. Word Count: 13,389. https://archiveofourown.org/works/7484097#main

I’ll Tell You A Secret (Just Don’t Tell)--Drarry. Harry and Draco are living a totally normal life, except their relationship--that of fiancees--is almost entirely secret. The author makes this work in a very intriguing way, especially concerning who does know, and the relationship between Harry, and Ron and Hermione. I adored the banter and dialogue in this fic--so realistic and intriguing in its absolute normalcy. An almost happy ending? Word Count: 18,331. https://archiveofourown.org/works/642847#main

Onslaught--Drarry. Podfic included alongside the fic! “Since Harry developed the unfortunate ability to smell magic, his life has been a series of scent-induced headaches…until the night he finds a mysterious wizard in a sun-scented Glamour.” Well-written, and I really enjoyed Harry’s navigation of the world around him as influenced by the scent of magic. Funny and charming. Word Count: 8,151. https://archiveofourown.org/works/1353064#main

Seeing Draco Malfoy--Drarry. Draco, owner of “Magical Repairs and Reparations”, ends up with Harry’s glasses after he’s been in a fight. Somehow, the returning of Harry’s flowers prompts a flurry of gifts from Harry, all accompanied by an in-person visit. Ignatius the owl has to be won over, but he certainly comes to approve of the match. Word Count: 12,356. https://archiveofourown.org/works/2555345#main

Antlers and Ivy--Drarry. Draco learns his soulmate is Harry Potter after the Prophet reveals Harry’s soulmark. Immediately, Draco knows what he’s always known is true, as the son of a pureblood family--he absolutely will never be allowed to marry his soulmate. But with a masquerade ball, Draco’s soulmark is revealed to Harry while Draco is glamoured, and things become much more complicated. Gorgeous art accompanies this fic! Word Count: 19,124. https://archiveofourown.org/works/14493711/chapters/33481986

Around You Moves--Drarry. Drop everything to go read this, I’m begging you. There are two very specific scenes that struck me right to the heart but I don’t want to spoil anything. Magnificently written, with careers for Draco and Harry that anyone can get behind. Strong development and characterization throughout. And yes, it’s based on that Reddit post floating around tumblr. Word Count: 29,659. https://archiveofourown.org/works/17123729#main

Harry Potter and the Bisexual Awakening--Drarry. Was I essentially won over by the dog named Snitch? Yes. Read this for excellent banter, a believable change in relationship, and an OC you’ll want to punch (just as the author meant it to be). In all honesty, I think Harry could do well as a driving instructor. Word Count: 23,185. https://archiveofourown.org/works/16977186#main

Poison Ground, Hallowed Heart--Drarry. So much smut and so much fluff. A surprising combination that actually works out well for everyone involved. I love Draco as a cursebreaker, a combination you don’t often see. Plus, a mystery in an old haunted house? I’m all here for it. Wonderfully written, with a great plot. Word Count: 26,685. https://archiveofourown.org/works/16828795/chapters/39504253

Cryptography--Drarry. Draco and Harry both solve puzzles for a living. Harry stumbles across one that’s going to take the two of them to figure out. Great development of relationship and choice of settings! Lovely intricate details mixed with a sort of soft domesticity. Word Count: 19,073. https://archiveofourown.org/works/16727838/chapters/39236100

Around You Moves--Drarry. Drop everything to go read this, I’m begging you. There are two very specific scenes that struck me right to the heart but I don’t want to spoil anything. Magnificently written, with careers for Draco and Harry that anyone can get behind. Strong development and characterization throughout. And yes, it’s based on that Reddit post floating around tumblr. Word Count: 29,659. https://archiveofourown.org/works/17123729#main

Harry Potter and the Bisexual Awakening--Drarry. Was I essentially won over by the dog named Snitch? Yes. Read this for excellent banter, a believable change in relationship, and an OC you’ll want to punch (just as the author meant it to be). In all honesty, I think Harry could do well as a driving instructor. Word Count: 23,185. https://archiveofourown.org/works/16977186#main

Poison Ground, Hallowed Heart--Drarry. So much smut and so much fluff. A surprising combination that actually works out well for everyone involved. I love Draco as a cursebreaker, a combination you don’t often see. Plus, a mystery in an old haunted house? I’m all here for it. Wonderfully written, with a great plot. Word Count: 26,685. https://archiveofourown.org/works/16828795/chapters/39504253

Cryptography--Drarry. Draco and Harry both solve puzzles for a living. Harry stumbles across one that’s going to take the two of them to figure out. Great development of relationship and choice of settings! Lovely intricate details mixed with a sort of soft domesticity. Word Count: 19,073. https://archiveofourown.org/works/16727838/chapters/39236100

Slowly We Unfurl--Drarry. The gang (and some) go to Norway. Draco tries to remain a recluse. Ultimately, this plan fails, and everyone is happier for it. Really wonderful, toasty fluff for you! Word Count: 13,705. https://archiveofourown.org/works/16740349#main

Ynys Afallach (I Will Give My Love An Apple)--Drarry. This is an utterly magnificent fic. Masterfully woven in terms of plot, with every detail brought to life and no loose ends left hanging. A lovely dive into a mix of magic and university, and time spent in schooling after the war. I love the original characters in this piece, and every moment truly is a revelation. Not only the dialogue, but the character’s thoughts are written convincingly and carefully. The whole thing is utterly amazing. Word Count: 42,473. https://archiveofourown.org/works/16420922#main

The Chains of Memory--Drarry. A new insightful look into Harry’s past abuse and how he deals with it in the here and now (and with Draco as his steady partner). Check the tags, but otherwise delve right into this thoughtful and often funny fic! Word Count: 14,417. https://archiveofourown.org/works/16358534#main

Other

Dragon Singer--Charlie Weasley/Harry Potter. Yes, an odd combination I’ve grown to love. And it works especially well here, with Harry as a sort of chosen, hybrid dragon creature and charlie working on the dragon reserve. Check the tags--child abuse and rape in the prologue--and be wary of some characters who are way out of character, but the story is well crafted and interesting. Word Count: 51,296. https://archiveofourown.org/works/7708432/chapters/17564821

Marvel

Stucky

No Single Riders--Stucky. Absolutely hilarious. I love Steve’s characterization in this fic, and the inclusion of all our Marvel faves is phenomenal. Excellent plot and additional fluff. Word Count: 30,991. https://archiveofourown.org/works/16152707/chapters/37741607

(me and you) and the world between--Stucky. Wow. An excellent murder mystery, not to mention wonderful plot work and an ease to managing multiple characters I can only admire. Really is the epitome of all the great things about the urban fantasy genre. Love the incorporation of different kinds of mythology. Word Count: 42,131. https://archiveofourown.org/works/16415138/chapters/38429474

10-94--Stucky. Do I know anything about street car racing? No. Was I able to enjoy this fic anyway? Hell yeah! I love Steve as the undercover cop, and his reveal is so satisfying. Meanwhile, Bucky is simultaneously grumpy and loveable. Plus, the howling commandos! Word Count: 38,817. https://archiveofourown.org/works/16496810/chapters/38636426

Merlin

Merthur

Gadarene--Merthur. Honestly I’m just going to direct you right to the summary on AO3 because I adore it so much--and if that doesn’t tell you how much I enjoyed this fic, nothing will. Arthur’s characterization is just *mwah* and the plot is brilliant. Word Count: 76,831. https://archiveofourown.org/series/17492

There Are No Gays in Football--Merthur. Probably every Merlin fan worthy of their salt has read this one, but look, it’s okay to be late to the party! Often, I find fics that paint Arthur as a boor, unworthy of redemption while redeeming him anyway. This one does not. Both Merlin and Arthur are delightfully 3D characters, with wonderful banter between them and their other, multifaceted friends. Every moment and detail is fleshed out, and even if you don’t know a thing about soccer--uh, football--you can still enjoy this fic with as much anticipation and delight as I did. Word Count: 212,919. https://archiveofourown.org/works/730238/chapters/1356591

Other Fandoms Entirely

So If You Give--Bond/Q.The first Bond/Q fic I’ve read in a while, and one of very few I’ve read! Excellent characterization and dialogue, with a lot of lovely details. Bond keeps giving Q souvenirs (half the fun is their horribleness) and Q’s not quite sure what to do. Word Count: 6,188. https://archiveofourown.org/works/642482#main

I Howl and I Whine--Zimbits. Sweet and fluffy, with lovely characterizations and great friendships. Jack and Bitty are both absolutely adorable, and while the plot’s pretty simple, the story’s engaging. We love a happy ending! Word Count: 19,784. https://archiveofourown.org/works/16662291/chapters/39069845

[mvsicbookfrxndom]

I’m back

Okay lovely people, especially the soccer fandom that has stayed with me...

Before I even say a single word, I need to address this. My inbox currently contains 99+ messages. Yes, you heard that right. So if I have not responded to your message in literally months, that is the reason. I deeply, deeply apologize, and I want to stress that I will try to make time for everything and maximize my  time management skills in the future. I have detailed the other reasons for my disappearance below as well.

Now that finals are almost over and I have adjusted more to my new school, I am able to pay more attention and put more effort into my account. These past few months I haven’t been on tumblr at all, and lately I’ve only been liking posts instead of reblogging them or even *gasp* creating my own posts. But I have arisen out of the ashes like a phoenix to say that I will now try to put as much effort into maintaining this blog as I can! I am determined to make it work and balance out my schoolwork, extracurriculars, and social media accounts!

To give you all a glimpse into my life and my responsibilities...

I go to a VERY difficult school with a ton of schoolwork.

I spend most of my time after school participating in a variety of extracurriculars.

It’s a residential school, and the WiFi goes off at 11:30...and I don’t have a hotspot.

Did I mention the workload??!

Not only that! I have other social medias that need maintaining as well.

Facebook (for school)

Instagram (basically to keep up with soccer & Habesha cultural stuff)

Snapchat (to keep up with news of people in my school)

This account (for obvious reasons)

Wattpad (I’ve barely logged on in so long)

Reddit (I LOVE REDDIT OKAY)

Quora (gotta help people get them answers amirite)

Quotev (which is hella dead)

Pinterest (gotta look at them pics)

Imgur (refer to parentheses above)

AO3 (which is basically dead because I haven’t found time to write fanfiction AT ALL)

A fucking DEAD Discord account that to be fair I never use anymore

etc.

My typical day looks like this:

Wake up, go to school, etc.

Call my mother for at least 15 minutes a day. If my sister is able to call me, that’s basically an hour out of my schedule right there.

Finish homework due the next day.

Check texts to see if my parents/in person friends have texted me.

Check Facebook and Messenger to stay in touch with school things.

Watch Snapchat and Instagram stories for the latest topical news.

Usually, by the time all that has been finished, it is already 11:30 and my time is completely gone. It makes me so mad.

After doing all that, I start working on homework due the next day. The grind pretty much never stops. I’m pretty sure it will only stop after finals, and even then only temporarily. However, I am so willing to grind my ass off in order to reclaim my life.

I’m so profoundly upset and saddened by the number of online friends I have lost due to the mental, physical, and psychological stresses that have been put on me ever since I entered school. They think the reason I have disappeared is because I don’t care about them, but that is not it at all whatsoever. I love them far more than I could ever love myself. My love for them is so deep and I wish I could cut out my heart from my chest so they could see it bleed for them. I hope they know who they are as they read this, if they read this. It has been such a difficult adjustment in my life for me that I’ve basically cut off all ties just so I can stay successful. My grades have been slipping and I’m so terrified that I won’t be able to pay for my college education because I can’t get scholarships with Bs on my transcript because of the astronomical amount of competition. In general, I’m just...really scared.

My mental health has severely deteriorated ever since an incident occurred to me over the summer, close after the end of school. I think that is why the World Cup and soccer had such an effect on me - I was so lost, and needed something in my life that would make me happy and make life worth living again, and that was soccer, right there in its beautiful glory for me to fall in love with and feel love again. However, I am determined not to let the darkness win. I HAVE to fight back. It is the only way I can reclaim everything I have lost.

Here are my goals for the future. I want to share them with you all. So that they’re out there in the world and I have no choice but to commit.

Finish ALL my homework and STUDY.

Start a YouTube channel containing my song covers.

I put these in bullet points because these are running goals, so they’re in progress.

Send my sister all of her photos. I’m an asshole for making her wait this long. I’m an asshole for making all of you wait this long.

Respond to all 99+ inbox messages I’ve received. (I’m so sorry, all of you. I will reply, I swear. Just give me time. I know you already have.)

Respond to all my Wattpad messages.

Respond to all my emails on all of my accounts and clean up all of my email accounts, especially when it comes to writing emails to my business card people plaguing my phone!

Organize all of my photos and upload them to either my Drive or Google Photos so I can blissfully mass delete them and gain a sense of purpose, fulfillment, and indescribable joy.

Eliminate all of the open incognito tabs on my phone.

Organize both of my Google Drives, especially their folders and individual docs.

Clean up my Spotify ffs!!!

Finish my Very Long Fanfic Project.

Write other fanfics that I’ve been planning to write for such a long time, before I either lose inspiration or forget about them altogether. Making sure they are oneshots and not Very Long Fanfic Projects so they’ll, like, actually get written finished.

Reorganize and revolutionize my tumblr page so it is more clean with better tags. Also maybe change its HTML/CSS up so it’s more lit.

Fix all of my old Wattpad accounts, the ones that weren’t my main account. I feel like some people were counting on those.

Finish all of my old fanfics. Every single one that I started and never quite completed (on AO3 AND Wattpad).

Resurrect my Quora, Quotev, and Reddit accounts from the internet grave. They are pretty much my ultimate failed experiments.

Begin doing research on internships, colleges, and career choices, as well as interests and hobbies or stuff you’d like to learn how to do.

Start writing my own original works - including, but not limited to - books, short stories, poems, songs, raps, editorial articles, essays, and film scripts.

Finish Mr. Robot, Hannibal, and Sherlock.

Watch SKAM Austin.

Start watching movies.

As you can see, this is a very long ass list. I know it will take a long time. I know it will not be easy. But sometimes, writing things down and realizing how difficult they will be to accomplish is the first step in actually fixing them. I hope I can.

thanks for coming to my ted talk everyone. please dm me if you have any questions with what i said above. i love you all.

[wickedbananas]

Using the Flowchart Method for Diagnosing Ranking Drops - Whiteboard Friday

Posted by KameronJenkins

Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In today's Whiteboard Friday, we welcome the wonderful Kameron Jenkins to show us a structured way to diagnose ranking drops using a flowchart method and critical thinking.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, everyone. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. I am the new SEO Wordsmith here at Moz, and I'm so excited to be here. Before this, I worked at an agency for about six and a half years. I worked in the SEO department, and really a common thing we encountered was a client's rankings dropped. What do we do?

This flowchart was kind of built out of that mentality of we need a logical workflow to be able to diagnose exactly what happened so we can make really pointed recommendations for how to fix it, how to get our client's rankings back. So let's dive right in. It's going to be a flowchart, so it's a little nonlinear, but hopefully this makes sense and helps you work smarter rather than harder.

Was it a major ranking drop?: No

The first question I'd want to ask is: Was their rankings drop major? By major, I would say that's something like page 1 to page 5 overnight. Minor would be something like it just fell a couple positions, like position 3 to position 5.

We're going to take this path first. It was minor.

Has there been a pattern of decline lasting about a month or greater?

That's not a magic number. A month is something that you can use as a benchmark. But if there's been a steady decline and it's been one week it's position 3 and then it's position 5 and then position 7, and it just keeps dropping over time, I would consider that a pattern of decline.

So if no, I would actually say wait.

Volatility is normal, especially if you're at the bottom of page 1, maybe page 2 plus. There's going to be a lot more shifting of the search results in those positions. So volatility is normal.

Keep your eyes on it, though. It's really good to just take note of it like, "Hey, we dropped. Okay, I'm going to check that again next week and see if it continues to drop, then maybe we'll take action."

Wait it out. At this point, I would just caution against making big website updates if it hasn't really been warranted yet. So volatility is normal. Expect that. Keep your finger on the pulse, but just wait it out at this point.

If there has been a pattern of decline though, I'm going to have you jump to the algorithm update section. We're going to get there in a second. But for now, we're going to go take the major rankings drop path.

Was it a major ranking drop?: Yes

The first question on this path that I'd want to ask is:

Was there a rank tracking issue?

Now, some of these are going seem pretty basic, like how would that ever happen, but believe me it happens every once in a while. So just before we make major updates to the website, I'd want to check the rank tracking.

I. The wrong domain or URL.

That can be something that happens a lot. A site maybe you change domains or maybe you move a page and that old page of that old domain is still listed in your ranking tracker. If that's the case, then the rank tracking tool doesn't know which URL to judge the rankings off of. So it's going to look like maybe you dropped to position 10 overnight from position 1, and that's like, whoa, that's a huge update. But it's actually just that you have the wrong URL in there. So just check that. If there's been a page update, a domain update, check to make sure that you've updated your rank tracker.

II. Glitches.

So it's software, it can break. There are things that could cause it to be off for whatever reason. I don't know how common that is. It probably is totally dependent on which kind of software you use. But glitches do happen, so I would manually check your rankings.

III. Manually check rankings.

One way I would do that is...

Go to incognito in Google and make sure you're logged out so it's not personalized. I would search the term that you're wanting to rank for and see where you're actually ranking.

Google's Ad Preview tool. That one is really good too if you want to search where you're ranking locally so you can set your geolocation. You could do mobile versus desktop rankings. So it could be really good for things like that.

Crosscheck with another tool, like Moz's tool for rank tracking. You can pop in your URLs, see where you're ranking, and cross-check that with your own tool.

So back to this. Rank tracking issues. Yes, you found your problem. If it was just a rank tracking tool issue, that's actually great, because it means you don't have to make a lot of changes. Your rankings actually haven't dropped. But if that's not the issue, if there is no rank tracking issue that you can pinpoint, then I would move on to Google Search Console.

Problems in Google Search Console?

So Google Search Console is really helpful for checking site health matters. One of the main things I would want to check in there, if you experience a major drop especially, is...

I. Manual actions.

If you navigate to Manual Actions, you could see notes in there like unnatural links pointing to your site. Or maybe you have thin or low-quality content on your site. If those things are present in your Manual Actions, then you have a reference point. You have something to go off of. There's a lot of work involved in lifting a manual penalty that we can't get into here unfortunately. Some things that you can do to focus on manual penalty lifting...

Moz's Link Explorer. You can check your inbound links and see their spam score. You could look at things like anchor text to see if maybe the links pointing to your site are keyword stuffed. So you can use tools like that.

There are a lot of good articles too, in the industry, just on getting penalties lifted. Marie Haynes especially has some really good ones. So I would check that out.

But you have found your problem if there's a manual action in there. So focus on getting that penalty lifted.

II. Indexation issues.

Before you move out of Search Console, though, I would check indexation issues as well. Maybe you don't have a manual penalty. But go to your index coverage report and you can see if anything you submitted in your sitemap is maybe experiencing issues. Maybe it's blocked by robots.txt, or maybe you accidentally no indexed it. You could probably see that in the index coverage report. Search Console, okay. So yes, you found your problem. No, you're going to move on to algorithm updates.

Algorithm updates

Algorithm updates happen all the time. Google says that maybe one to two happen per day. Not all of those are going to be major. The major ones, though, are listed. They're documented in multiple different places. Moz has a really good list of algorithm updates over time. You can for sure reference that. There are going to be a lot of good ones. You can navigate to the exact year and month that your site experienced a rankings drop and see if it maybe correlates with any algorithm update.

For example, say your site lost rankings in about January 2017. That's about the time that Google released its Intrusive Interstitials Update, and so I would look on my site, if that was the issue, and say, "Do I have intrusive interstitials? Is this something that's affecting my website?"

If you can match up an algorithm update with the time that your rankings started to drop, you have direction. You found an issue. If you can't match it up to any algorithm updates, it's finally time to move on to site updates.

Site updates

What changes happened to your website recently? There are a lot of different things that could have happened to your website. Just keep in mind too that maybe you're not the only one who has access to your website. You're the SEO, but maybe tech support has access. Maybe even your paid ad manager has access. There are a lot of different people who could be making changes to the website. So just keep that in mind when you're looking into it. It's not just the changes that you made, but changes that anyone made could affect the website's ranking. Just look into all possible factors.

Other factors that can impact rankings

A lot of different things, like I said, can influence your site's rankings. A lot of things can inadvertently happen that you can pinpoint and say, "Oh, that's definitely the cause."

Some examples of things that I've personally experienced on my clients' websites...

I. Renaming pages and letting them 404 without updating with a 301 redirect.

There was one situation where a client had a blog. They had hundreds of really good blog posts. They were all ranking for nice, long tail terms. A client emailed into tech support to change the name of the blog. Unfortunately, all of the posts lived under the blog, and when he did that, he didn't update it with a 301 redirect, so all of those pages, that were ranking really nicely, they started to fall out of the index. The rankings went with it. There's your problem. It was unfortunate, but at least we were able to diagnose what happened.

II. Content cutting.

Maybe you're working with a UX team, a design team, someone who is looking at the website from a visual, a user experience perspective. A lot of times in these situations they might take a page that's full of really good, valuable content and they might say, "Oh, this is too clunky. It's too bulky. It has too many words. So we're going to replace it with an image, or we're going to take some of the content out."

When this happens, if the content was the thing that was making your page rank and you cut that, that's probably something that's going to affect your rankings negatively. By the way, if that's happening to you, Rand has a really good Whiteboard Friday on kind of how to marry user experience and SEO. You should definitely check that out if that's an issue for you.

III. Valuable backlinks lost.

Another situation I was diagnosing a client and one of their backlinks dropped. It just so happened to be like the only thing that changed over this course of time. It was a really valuable backlink, and we found out that they just dropped it for whatever reason, and the client's rankings started to decline after that time. Things like Moz's tools, Link Explorer, you can go in there and see gained and lost backlinks over time. So I would check that out if maybe that might be an issue for you.

IV. Accidental no index.

Depending on what type of CMS you work with, it might be really, really easy to accidentally check No Index on this page. If you no index a really important page, Google takes it out of its index. That could happen. Your rankings could drop.So those are just some examples of things that can happen. Like I said, hundreds and hundreds of things could have been changed on your site, but it's just really important to try to pinpoint exactly what those changes were and if they coincided with when your rankings started to drop.

SERP landscape

So we got all the way to the bottom. If you're at the point where you've looked at all of the site updates and you still haven't found anything that would have caused a rankings drop, I would say finally look at the SERP landscape.

What I mean by that is just Google your keyword that you want to rank for or your group of keywords that you want to rank for and see which websites are ranking on page 1. I would get a lay of the land and just see:

What are these pages doing?

How many backlinks do they have?

How much content do they have?

Do they load fast?

What's the experience?

Then make content better than that. To rank, so many people just think avoid being spammy and avoid having things broken on your site. But that's not SEO. That's really just helping you be able to compete. You have to have content that's the best answer to searchers' questions, and that's going to get you ranking.

I hope that was helpful. This is a really good way to just kind of work through a ranking drop diagnosis. If you have methods, by the way, that work for you, I'd love to hear from you and see what worked for you in the past. Let me know, drop it in the comments below.

Thanks, everyone. Come back next week for another edition of Whiteboard Friday.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

Posted by KameronJenkins

Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, everyone. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. I am the new SEO Wordsmith here at Moz, and I'm so excited to be here. Before this, I worked at an agency for about six and a half years. I worked in the SEO department, and really a common thing we encountered was a client's rankings dropped. What do we do?

This flowchart was kind of built out of that mentality of we need a logical workflow to be able to diagnose exactly what happened so we can make really pointed recommendations for how to fix it, how to get our client's rankings back. So let's dive right in. It's going to be a flowchart, so it's a little nonlinear, but hopefully this makes sense and helps you work smarter rather than harder.

Was it a major ranking drop?: No

The first question I'd want to ask is: Was their rankings drop major? By major, I would say that's something like page 1 to page 5 overnight. Minor would be something like it just fell a couple positions, like position 3 to position 5.

We're going to take this path first. It was minor.

Has there been a pattern of decline lasting about a month or greater?

That's not a magic number. A month is something that you can use as a benchmark. But if there's been a steady decline and it's been one week it's position 3 and then it's position 5 and then position 7, and it just keeps dropping over time, I would consider that a pattern of decline.

So if no, I would actually say wait.

Volatility is normal, especially if you're at the bottom of page 1, maybe page 2 plus. There's going to be a lot more shifting of the search results in those positions. So volatility is normal.

Keep your eyes on it, though. It's really good to just take note of it like, "Hey, we dropped. Okay, I'm going to check that again next week and see if it continues to drop, then maybe we'll take action."

Wait it out. At this point, I would just caution against making big website updates if it hasn't really been warranted yet. So volatility is normal. Expect that. Keep your finger on the pulse, but just wait it out at this point.

If there has been a pattern of decline though, I'm going to have you jump to the algorithm update section. We're going to get there in a second. But for now, we're going to go take the major rankings drop path.

Was it a major ranking drop?: Yes

The first question on this path that I'd want to ask is:

Was there a rank tracking issue?

Now, some of these are going seem pretty basic, like how would that ever happen, but believe me it happens every once in a while. So just before we make major updates to the website, I'd want to check the rank tracking.

I. The wrong domain or URL.

That can be something that happens a lot. A site maybe you change domains or maybe you move a page and that old page of that old domain is still listed in your ranking tracker. If that's the case, then the rank tracking tool doesn't know which URL to judge the rankings off of. So it's going to look like maybe you dropped to position 10 overnight from position 1, and that's like, whoa, that's a huge update. But it's actually just that you have the wrong URL in there. So just check that. If there's been a page update, a domain update, check to make sure that you've updated your rank tracker.

II. Glitches.

So it's software, it can break. There are things that could cause it to be off for whatever reason. I don't know how common that is. It probably is totally dependent on which kind of software you use. But glitches do happen, so I would manually check your rankings.

III. Manually check rankings.

One way I would do that is...

Go to incognito in Google and make sure you're logged out so it's not personalized. I would search the term that you're wanting to rank for and see where you're actually ranking.

Google's Ad Preview tool. That one is really good too if you want to search where you're ranking locally so you can set your geolocation. You could do mobile versus desktop rankings. So it could be really good for things like that.

Crosscheck with another tool, like Moz's tool for rank tracking. You can pop in your URLs, see where you're ranking, and cross-check that with your own tool.

So back to this. Rank tracking issues. Yes, you found your problem. If it was just a rank tracking tool issue, that's actually great, because it means you don't have to make a lot of changes. Your rankings actually haven't dropped. But if that's not the issue, if there is no rank tracking issue that you can pinpoint, then I would move on to Google Search Console.

Problems in Google Search Console?

So Google Search Console is really helpful for checking site health matters. One of the main things I would want to check in there, if you experience a major drop especially, is...

I. Manual actions.

If you navigate to Manual Actions, you could see notes in there like unnatural links pointing to your site. Or maybe you have thin or low-quality content on your site. If those things are present in your Manual Actions, then you have a reference point. You have something to go off of. There's a lot of work involved in lifting a manual penalty that we can't get into here unfortunately. Some things that you can do to focus on manual penalty lifting...

Moz's Link Explorer. You can check your inbound links and see their spam score. You could look at things like anchor text to see if maybe the links pointing to your site are keyword stuffed. So you can use tools like that.

There are a lot of good articles too, in the industry, just on getting penalties lifted. Marie Haynes especially has some really good ones. So I would check that out.

But you have found your problem if there's a manual action in there. So focus on getting that penalty lifted.

II. Indexation issues.

Before you move out of Search Console, though, I would check indexation issues as well. Maybe you don't have a manual penalty. But go to your index coverage report and you can see if anything you submitted in your sitemap is maybe experiencing issues. Maybe it's blocked by robots.txt, or maybe you accidentally no indexed it. You could probably see that in the index coverage report. Search Console, okay. So yes, you found your problem. No, you're going to move on to algorithm updates.

Algorithm updates

Algorithm updates happen all the time. Google says that maybe one to two happen per day. Not all of those are going to be major. The major ones, though, are listed. They're documented in multiple different places. Moz has a really good list of algorithm updates over time. You can for sure reference that. There are going to be a lot of good ones. You can navigate to the exact year and month that your site experienced a rankings drop and see if it maybe correlates with any algorithm update.

For example, say your site lost rankings in about January 2017. That's about the time that Google released its Intrusive Interstitials Update, and so I would look on my site, if that was the issue, and say, "Do I have intrusive interstitials? Is this something that's affecting my website?"

If you can match up an algorithm update with the time that your rankings started to drop, you have direction. You found an issue. If you can't match it up to any algorithm updates, it's finally time to move on to site updates.

Site updates

What changes happened to your website recently? There are a lot of different things that could have happened to your website. Just keep in mind too that maybe you're not the only one who has access to your website. You're the SEO, but maybe tech support has access. Maybe even your paid ad manager has access. There are a lot of different people who could be making changes to the website. So just keep that in mind when you're looking into it. It's not just the changes that you made, but changes that anyone made could affect the website's ranking. Just look into all possible factors.

Other factors that can impact rankings

A lot of different things, like I said, can influence your site's rankings. A lot of things can inadvertently happen that you can pinpoint and say, "Oh, that's definitely the cause."

Some examples of things that I've personally experienced on my clients' websites...

I. Renaming pages and letting them 404 without updating with a 301 redirect.

There was one situation where a client had a blog. They had hundreds of really good blog posts. They were all ranking for nice, long tail terms. A client emailed into tech support to change the name of the blog. Unfortunately, all of the posts lived under the blog, and when he did that, he didn't update it with a 301 redirect, so all of those pages, that were ranking really nicely, they started to fall out of the index. The rankings went with it. There's your problem. It was unfortunate, but at least we were able to diagnose what happened.

II. Content cutting.

Maybe you're working with a UX team, a design team, someone who is looking at the website from a visual, a user experience perspective. A lot of times in these situations they might take a page that's full of really good, valuable content and they might say, "Oh, this is too clunky. It's too bulky. It has too many words. So we're going to replace it with an image, or we're going to take some of the content out."

When this happens, if the content was the thing that was making your page rank and you cut that, that's probably something that's going to affect your rankings negatively. By the way, if that's happening to you, Rand has a really good Whiteboard Friday on kind of how to marry user experience and SEO. You should definitely check that out if that's an issue for you.

III. Valuable backlinks lost.

Another situation I was diagnosing a client and one of their backlinks dropped. It just so happened to be like the only thing that changed over this course of time. It was a really valuable backlink, and we found out that they just dropped it for whatever reason, and the client's rankings started to decline after that time. Things like Moz's tools, Link Explorer, you can go in there and see gained and lost backlinks over time. So I would check that out if maybe that might be an issue for you.

IV. Accidental no index.

Depending on what type of CMS you work with, it might be really, really easy to accidentally check No Index on this page. If you no index a really important page, Google takes it out of its index. That could happen. Your rankings could drop.So those are just some examples of things that can happen. Like I said, hundreds and hundreds of things could have been changed on your site, but it's just really important to try to pinpoint exactly what those changes were and if they coincided with when your rankings started to drop.

SERP landscape

So we got all the way to the bottom. If you're at the point where you've looked at all of the site updates and you still haven't found anything that would have caused a rankings drop, I would say finally look at the SERP landscape.

What I mean by that is just Google your keyword that you want to rank for or your group of keywords that you want to rank for and see which websites are ranking on page 1. I would get a lay of the land and just see:

What are these pages doing?

How many backlinks do they have?

How much content do they have?

Do they load fast?

What's the experience?

Then make content better than that. To rank, so many people just think avoid being spammy and avoid having things broken on your site. But that's not SEO. That's really just helping you be able to compete. You have to have content that's the best answer to searchers' questions, and that's going to get you ranking.

I hope that was helpful. This is a really good way to just kind of work through a ranking drop diagnosis. If you have methods, by the way, that work for you, I'd love to hear from you and see what worked for you in the past. Let me know, drop it in the comments below.

Thanks, everyone. Come back next week for another edition of Whiteboard Friday.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[epackingvietnam]

Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

Posted by KameronJenkins

Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, everyone. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. I am the new SEO Wordsmith here at Moz, and I'm so excited to be here. Before this, I worked at an agency for about six and a half years. I worked in the SEO department, and really a common thing we encountered was a client's rankings dropped. What do we do?

This flowchart was kind of built out of that mentality of we need a logical workflow to be able to diagnose exactly what happened so we can make really pointed recommendations for how to fix it, how to get our client's rankings back. So let's dive right in. It's going to be a flowchart, so it's a little nonlinear, but hopefully this makes sense and helps you work smarter rather than harder.

Was it a major ranking drop?: No

The first question I'd want to ask is: Was their rankings drop major? By major, I would say that's something like page 1 to page 5 overnight. Minor would be something like it just fell a couple positions, like position 3 to position 5.

We're going to take this path first. It was minor.

Has there been a pattern of decline lasting about a month or greater?

That's not a magic number. A month is something that you can use as a benchmark. But if there's been a steady decline and it's been one week it's position 3 and then it's position 5 and then position 7, and it just keeps dropping over time, I would consider that a pattern of decline.

So if no, I would actually say wait.

Volatility is normal, especially if you're at the bottom of page 1, maybe page 2 plus. There's going to be a lot more shifting of the search results in those positions. So volatility is normal.

Keep your eyes on it, though. It's really good to just take note of it like, "Hey, we dropped. Okay, I'm going to check that again next week and see if it continues to drop, then maybe we'll take action."

Wait it out. At this point, I would just caution against making big website updates if it hasn't really been warranted yet. So volatility is normal. Expect that. Keep your finger on the pulse, but just wait it out at this point.

If there has been a pattern of decline though, I'm going to have you jump to the algorithm update section. We're going to get there in a second. But for now, we're going to go take the major rankings drop path.

Was it a major ranking drop?: Yes

The first question on this path that I'd want to ask is:

Was there a rank tracking issue?

Now, some of these are going seem pretty basic, like how would that ever happen, but believe me it happens every once in a while. So just before we make major updates to the website, I'd want to check the rank tracking.

I. The wrong domain or URL.

That can be something that happens a lot. A site maybe you change domains or maybe you move a page and that old page of that old domain is still listed in your ranking tracker. If that's the case, then the rank tracking tool doesn't know which URL to judge the rankings off of. So it's going to look like maybe you dropped to position 10 overnight from position 1, and that's like, whoa, that's a huge update. But it's actually just that you have the wrong URL in there. So just check that. If there's been a page update, a domain update, check to make sure that you've updated your rank tracker.

II. Glitches.

So it's software, it can break. There are things that could cause it to be off for whatever reason. I don't know how common that is. It probably is totally dependent on which kind of software you use. But glitches do happen, so I would manually check your rankings.

III. Manually check rankings.

One way I would do that is...

Go to incognito in Google and make sure you're logged out so it's not personalized. I would search the term that you're wanting to rank for and see where you're actually ranking.

Google's Ad Preview tool. That one is really good too if you want to search where you're ranking locally so you can set your geolocation. You could do mobile versus desktop rankings. So it could be really good for things like that.

Crosscheck with another tool, like Moz's tool for rank tracking. You can pop in your URLs, see where you're ranking, and cross-check that with your own tool.

So back to this. Rank tracking issues. Yes, you found your problem. If it was just a rank tracking tool issue, that's actually great, because it means you don't have to make a lot of changes. Your rankings actually haven't dropped. But if that's not the issue, if there is no rank tracking issue that you can pinpoint, then I would move on to Google Search Console.

Problems in Google Search Console?

So Google Search Console is really helpful for checking site health matters. One of the main things I would want to check in there, if you experience a major drop especially, is...

I. Manual actions.

If you navigate to Manual Actions, you could see notes in there like unnatural links pointing to your site. Or maybe you have thin or low-quality content on your site. If those things are present in your Manual Actions, then you have a reference point. You have something to go off of. There's a lot of work involved in lifting a manual penalty that we can't get into here unfortunately. Some things that you can do to focus on manual penalty lifting...

Moz's Link Explorer. You can check your inbound links and see their spam score. You could look at things like anchor text to see if maybe the links pointing to your site are keyword stuffed. So you can use tools like that.

There are a lot of good articles too, in the industry, just on getting penalties lifted. Marie Haynes especially has some really good ones. So I would check that out.

But you have found your problem if there's a manual action in there. So focus on getting that penalty lifted.

II. Indexation issues.

Before you move out of Search Console, though, I would check indexation issues as well. Maybe you don't have a manual penalty. But go to your index coverage report and you can see if anything you submitted in your sitemap is maybe experiencing issues. Maybe it's blocked by robots.txt, or maybe you accidentally no indexed it. You could probably see that in the index coverage report. Search Console, okay. So yes, you found your problem. No, you're going to move on to algorithm updates.

Algorithm updates

Algorithm updates happen all the time. Google says that maybe one to two happen per day. Not all of those are going to be major. The major ones, though, are listed. They're documented in multiple different places. Moz has a really good list of algorithm updates over time. You can for sure reference that. There are going to be a lot of good ones. You can navigate to the exact year and month that your site experienced a rankings drop and see if it maybe correlates with any algorithm update.

For example, say your site lost rankings in about January 2017. That's about the time that Google released its Intrusive Interstitials Update, and so I would look on my site, if that was the issue, and say, "Do I have intrusive interstitials? Is this something that's affecting my website?"

If you can match up an algorithm update with the time that your rankings started to drop, you have direction. You found an issue. If you can't match it up to any algorithm updates, it's finally time to move on to site updates.

Site updates

What changes happened to your website recently? There are a lot of different things that could have happened to your website. Just keep in mind too that maybe you're not the only one who has access to your website. You're the SEO, but maybe tech support has access. Maybe even your paid ad manager has access. There are a lot of different people who could be making changes to the website. So just keep that in mind when you're looking into it. It's not just the changes that you made, but changes that anyone made could affect the website's ranking. Just look into all possible factors.

Other factors that can impact rankings

A lot of different things, like I said, can influence your site's rankings. A lot of things can inadvertently happen that you can pinpoint and say, "Oh, that's definitely the cause."

Some examples of things that I've personally experienced on my clients' websites...

I. Renaming pages and letting them 404 without updating with a 301 redirect.

There was one situation where a client had a blog. They had hundreds of really good blog posts. They were all ranking for nice, long tail terms. A client emailed into tech support to change the name of the blog. Unfortunately, all of the posts lived under the blog, and when he did that, he didn't update it with a 301 redirect, so all of those pages, that were ranking really nicely, they started to fall out of the index. The rankings went with it. There's your problem. It was unfortunate, but at least we were able to diagnose what happened.

II. Content cutting.

Maybe you're working with a UX team, a design team, someone who is looking at the website from a visual, a user experience perspective. A lot of times in these situations they might take a page that's full of really good, valuable content and they might say, "Oh, this is too clunky. It's too bulky. It has too many words. So we're going to replace it with an image, or we're going to take some of the content out."

When this happens, if the content was the thing that was making your page rank and you cut that, that's probably something that's going to affect your rankings negatively. By the way, if that's happening to you, Rand has a really good Whiteboard Friday on kind of how to marry user experience and SEO. You should definitely check that out if that's an issue for you.

III. Valuable backlinks lost.

Another situation I was diagnosing a client and one of their backlinks dropped. It just so happened to be like the only thing that changed over this course of time. It was a really valuable backlink, and we found out that they just dropped it for whatever reason, and the client's rankings started to decline after that time. Things like Moz's tools, Link Explorer, you can go in there and see gained and lost backlinks over time. So I would check that out if maybe that might be an issue for you.

IV. Accidental no index.

Depending on what type of CMS you work with, it might be really, really easy to accidentally check No Index on this page. If you no index a really important page, Google takes it out of its index. That could happen. Your rankings could drop.So those are just some examples of things that can happen. Like I said, hundreds and hundreds of things could have been changed on your site, but it's just really important to try to pinpoint exactly what those changes were and if they coincided with when your rankings started to drop.

SERP landscape

So we got all the way to the bottom. If you're at the point where you've looked at all of the site updates and you still haven't found anything that would have caused a rankings drop, I would say finally look at the SERP landscape.

What I mean by that is just Google your keyword that you want to rank for or your group of keywords that you want to rank for and see which websites are ranking on page 1. I would get a lay of the land and just see:

What are these pages doing?

How many backlinks do they have?

How much content do they have?

Do they load fast?

What's the experience?

Then make content better than that. To rank, so many people just think avoid being spammy and avoid having things broken on your site. But that's not SEO. That's really just helping you be able to compete. You have to have content that's the best answer to searchers' questions, and that's going to get you ranking.

I hope that was helpful. This is a really good way to just kind of work through a ranking drop diagnosis. If you have methods, by the way, that work for you, I'd love to hear from you and see what worked for you in the past. Let me know, drop it in the comments below.

Thanks, everyone. Come back next week for another edition of Whiteboard Friday.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking

[bfxenon]

Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

Posted by KameronJenkins

Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, everyone. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. I am the new SEO Wordsmith here at Moz, and I'm so excited to be here. Before this, I worked at an agency for about six and a half years. I worked in the SEO department, and really a common thing we encountered was a client's rankings dropped. What do we do?

This flowchart was kind of built out of that mentality of we need a logical workflow to be able to diagnose exactly what happened so we can make really pointed recommendations for how to fix it, how to get our client's rankings back. So let's dive right in. It's going to be a flowchart, so it's a little nonlinear, but hopefully this makes sense and helps you work smarter rather than harder.

Was it a major ranking drop?: No

The first question I'd want to ask is: Was their rankings drop major? By major, I would say that's something like page 1 to page 5 overnight. Minor would be something like it just fell a couple positions, like position 3 to position 5.

We're going to take this path first. It was minor.

Has there been a pattern of decline lasting about a month or greater?

That's not a magic number. A month is something that you can use as a benchmark. But if there's been a steady decline and it's been one week it's position 3 and then it's position 5 and then position 7, and it just keeps dropping over time, I would consider that a pattern of decline.

So if no, I would actually say wait.

Volatility is normal, especially if you're at the bottom of page 1, maybe page 2 plus. There's going to be a lot more shifting of the search results in those positions. So volatility is normal.

Keep your eyes on it, though. It's really good to just take note of it like, "Hey, we dropped. Okay, I'm going to check that again next week and see if it continues to drop, then maybe we'll take action."

Wait it out. At this point, I would just caution against making big website updates if it hasn't really been warranted yet. So volatility is normal. Expect that. Keep your finger on the pulse, but just wait it out at this point.

If there has been a pattern of decline though, I'm going to have you jump to the algorithm update section. We're going to get there in a second. But for now, we're going to go take the major rankings drop path.

Was it a major ranking drop?: Yes

The first question on this path that I'd want to ask is:

Was there a rank tracking issue?

Now, some of these are going seem pretty basic, like how would that ever happen, but believe me it happens every once in a while. So just before we make major updates to the website, I'd want to check the rank tracking.

I. The wrong domain or URL.

That can be something that happens a lot. A site maybe you change domains or maybe you move a page and that old page of that old domain is still listed in your ranking tracker. If that's the case, then the rank tracking tool doesn't know which URL to judge the rankings off of. So it's going to look like maybe you dropped to position 10 overnight from position 1, and that's like, whoa, that's a huge update. But it's actually just that you have the wrong URL in there. So just check that. If there's been a page update, a domain update, check to make sure that you've updated your rank tracker.

II. Glitches.

So it's software, it can break. There are things that could cause it to be off for whatever reason. I don't know how common that is. It probably is totally dependent on which kind of software you use. But glitches do happen, so I would manually check your rankings.

III. Manually check rankings.

One way I would do that is...

Go to incognito in Google and make sure you're logged out so it's not personalized. I would search the term that you're wanting to rank for and see where you're actually ranking.

Google's Ad Preview tool. That one is really good too if you want to search where you're ranking locally so you can set your geolocation. You could do mobile versus desktop rankings. So it could be really good for things like that.

Crosscheck with another tool, like Moz's tool for rank tracking. You can pop in your URLs, see where you're ranking, and cross-check that with your own tool.

So back to this. Rank tracking issues. Yes, you found your problem. If it was just a rank tracking tool issue, that's actually great, because it means you don't have to make a lot of changes. Your rankings actually haven't dropped. But if that's not the issue, if there is no rank tracking issue that you can pinpoint, then I would move on to Google Search Console.

Problems in Google Search Console?

So Google Search Console is really helpful for checking site health matters. One of the main things I would want to check in there, if you experience a major drop especially, is...

I. Manual actions.

If you navigate to Manual Actions, you could see notes in there like unnatural links pointing to your site. Or maybe you have thin or low-quality content on your site. If those things are present in your Manual Actions, then you have a reference point. You have something to go off of. There's a lot of work involved in lifting a manual penalty that we can't get into here unfortunately. Some things that you can do to focus on manual penalty lifting...

Moz's Link Explorer. You can check your inbound links and see their spam score. You could look at things like anchor text to see if maybe the links pointing to your site are keyword stuffed. So you can use tools like that.

There are a lot of good articles too, in the industry, just on getting penalties lifted. Marie Haynes especially has some really good ones. So I would check that out.

But you have found your problem if there's a manual action in there. So focus on getting that penalty lifted.

II. Indexation issues.

Before you move out of Search Console, though, I would check indexation issues as well. Maybe you don't have a manual penalty. But go to your index coverage report and you can see if anything you submitted in your sitemap is maybe experiencing issues. Maybe it's blocked by robots.txt, or maybe you accidentally no indexed it. You could probably see that in the index coverage report. Search Console, okay. So yes, you found your problem. No, you're going to move on to algorithm updates.

Algorithm updates

Algorithm updates happen all the time. Google says that maybe one to two happen per day. Not all of those are going to be major. The major ones, though, are listed. They're documented in multiple different places. Moz has a really good list of algorithm updates over time. You can for sure reference that. There are going to be a lot of good ones. You can navigate to the exact year and month that your site experienced a rankings drop and see if it maybe correlates with any algorithm update.

For example, say your site lost rankings in about January 2017. That's about the time that Google released its Intrusive Interstitials Update, and so I would look on my site, if that was the issue, and say, "Do I have intrusive interstitials? Is this something that's affecting my website?"

If you can match up an algorithm update with the time that your rankings started to drop, you have direction. You found an issue. If you can't match it up to any algorithm updates, it's finally time to move on to site updates.

Site updates

What changes happened to your website recently? There are a lot of different things that could have happened to your website. Just keep in mind too that maybe you're not the only one who has access to your website. You're the SEO, but maybe tech support has access. Maybe even your paid ad manager has access. There are a lot of different people who could be making changes to the website. So just keep that in mind when you're looking into it. It's not just the changes that you made, but changes that anyone made could affect the website's ranking. Just look into all possible factors.

Other factors that can impact rankings

A lot of different things, like I said, can influence your site's rankings. A lot of things can inadvertently happen that you can pinpoint and say, "Oh, that's definitely the cause."

Some examples of things that I've personally experienced on my clients' websites...

I. Renaming pages and letting them 404 without updating with a 301 redirect.

There was one situation where a client had a blog. They had hundreds of really good blog posts. They were all ranking for nice, long tail terms. A client emailed into tech support to change the name of the blog. Unfortunately, all of the posts lived under the blog, and when he did that, he didn't update it with a 301 redirect, so all of those pages, that were ranking really nicely, they started to fall out of the index. The rankings went with it. There's your problem. It was unfortunate, but at least we were able to diagnose what happened.

II. Content cutting.

Maybe you're working with a UX team, a design team, someone who is looking at the website from a visual, a user experience perspective. A lot of times in these situations they might take a page that's full of really good, valuable content and they might say, "Oh, this is too clunky. It's too bulky. It has too many words. So we're going to replace it with an image, or we're going to take some of the content out."

When this happens, if the content was the thing that was making your page rank and you cut that, that's probably something that's going to affect your rankings negatively. By the way, if that's happening to you, Rand has a really good Whiteboard Friday on kind of how to marry user experience and SEO. You should definitely check that out if that's an issue for you.

III. Valuable backlinks lost.

Another situation I was diagnosing a client and one of their backlinks dropped. It just so happened to be like the only thing that changed over this course of time. It was a really valuable backlink, and we found out that they just dropped it for whatever reason, and the client's rankings started to decline after that time. Things like Moz's tools, Link Explorer, you can go in there and see gained and lost backlinks over time. So I would check that out if maybe that might be an issue for you.

IV. Accidental no index.

Depending on what type of CMS you work with, it might be really, really easy to accidentally check No Index on this page. If you no index a really important page, Google takes it out of its index. That could happen. Your rankings could drop.So those are just some examples of things that can happen. Like I said, hundreds and hundreds of things could have been changed on your site, but it's just really important to try to pinpoint exactly what those changes were and if they coincided with when your rankings started to drop.

SERP landscape

So we got all the way to the bottom. If you're at the point where you've looked at all of the site updates and you still haven't found anything that would have caused a rankings drop, I would say finally look at the SERP landscape.

What I mean by that is just Google your keyword that you want to rank for or your group of keywords that you want to rank for and see which websites are ranking on page 1. I would get a lay of the land and just see:

What are these pages doing?

How many backlinks do they have?

How much content do they have?

Do they load fast?

What's the experience?

Then make content better than that. To rank, so many people just think avoid being spammy and avoid having things broken on your site. But that's not SEO. That's really just helping you be able to compete. You have to have content that's the best answer to searchers' questions, and that's going to get you ranking.

I hope that was helpful. This is a really good way to just kind of work through a ranking drop diagnosis. If you have methods, by the way, that work for you, I'd love to hear from you and see what worked for you in the past. Let me know, drop it in the comments below.

Thanks, everyone. Come back next week for another edition of Whiteboard Friday.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[localwebmgmt]

Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

Posted by KameronJenkins

Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, everyone. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. I am the new SEO Wordsmith here at Moz, and I'm so excited to be here. Before this, I worked at an agency for about six and a half years. I worked in the SEO department, and really a common thing we encountered was a client's rankings dropped. What do we do?

This flowchart was kind of built out of that mentality of we need a logical workflow to be able to diagnose exactly what happened so we can make really pointed recommendations for how to fix it, how to get our client's rankings back. So let's dive right in. It's going to be a flowchart, so it's a little nonlinear, but hopefully this makes sense and helps you work smarter rather than harder.

Was it a major ranking drop?: No

The first question I'd want to ask is: Was their rankings drop major? By major, I would say that's something like page 1 to page 5 overnight. Minor would be something like it just fell a couple positions, like position 3 to position 5.

We're going to take this path first. It was minor.

Has there been a pattern of decline lasting about a month or greater?

That's not a magic number. A month is something that you can use as a benchmark. But if there's been a steady decline and it's been one week it's position 3 and then it's position 5 and then position 7, and it just keeps dropping over time, I would consider that a pattern of decline.

So if no, I would actually say wait.

Volatility is normal, especially if you're at the bottom of page 1, maybe page 2 plus. There's going to be a lot more shifting of the search results in those positions. So volatility is normal.

Keep your eyes on it, though. It's really good to just take note of it like, "Hey, we dropped. Okay, I'm going to check that again next week and see if it continues to drop, then maybe we'll take action."

Wait it out. At this point, I would just caution against making big website updates if it hasn't really been warranted yet. So volatility is normal. Expect that. Keep your finger on the pulse, but just wait it out at this point.

If there has been a pattern of decline though, I'm going to have you jump to the algorithm update section. We're going to get there in a second. But for now, we're going to go take the major rankings drop path.

Was it a major ranking drop?: Yes

The first question on this path that I'd want to ask is:

Was there a rank tracking issue?

Now, some of these are going seem pretty basic, like how would that ever happen, but believe me it happens every once in a while. So just before we make major updates to the website, I'd want to check the rank tracking.

I. The wrong domain or URL.

That can be something that happens a lot. A site maybe you change domains or maybe you move a page and that old page of that old domain is still listed in your ranking tracker. If that's the case, then the rank tracking tool doesn't know which URL to judge the rankings off of. So it's going to look like maybe you dropped to position 10 overnight from position 1, and that's like, whoa, that's a huge update. But it's actually just that you have the wrong URL in there. So just check that. If there's been a page update, a domain update, check to make sure that you've updated your rank tracker.

II. Glitches.

So it's software, it can break. There are things that could cause it to be off for whatever reason. I don't know how common that is. It probably is totally dependent on which kind of software you use. But glitches do happen, so I would manually check your rankings.

III. Manually check rankings.

One way I would do that is...

Go to incognito in Google and make sure you're logged out so it's not personalized. I would search the term that you're wanting to rank for and see where you're actually ranking.

Google's Ad Preview tool. That one is really good too if you want to search where you're ranking locally so you can set your geolocation. You could do mobile versus desktop rankings. So it could be really good for things like that.

Crosscheck with another tool, like Moz's tool for rank tracking. You can pop in your URLs, see where you're ranking, and cross-check that with your own tool.

So back to this. Rank tracking issues. Yes, you found your problem. If it was just a rank tracking tool issue, that's actually great, because it means you don't have to make a lot of changes. Your rankings actually haven't dropped. But if that's not the issue, if there is no rank tracking issue that you can pinpoint, then I would move on to Google Search Console.

Problems in Google Search Console?

So Google Search Console is really helpful for checking site health matters. One of the main things I would want to check in there, if you experience a major drop especially, is...

I. Manual actions.

If you navigate to Manual Actions, you could see notes in there like unnatural links pointing to your site. Or maybe you have thin or low-quality content on your site. If those things are present in your Manual Actions, then you have a reference point. You have something to go off of. There's a lot of work involved in lifting a manual penalty that we can't get into here unfortunately. Some things that you can do to focus on manual penalty lifting...

Moz's Link Explorer. You can check your inbound links and see their spam score. You could look at things like anchor text to see if maybe the links pointing to your site are keyword stuffed. So you can use tools like that.

There are a lot of good articles too, in the industry, just on getting penalties lifted. Marie Haynes especially has some really good ones. So I would check that out.

But you have found your problem if there's a manual action in there. So focus on getting that penalty lifted.

II. Indexation issues.

Before you move out of Search Console, though, I would check indexation issues as well. Maybe you don't have a manual penalty. But go to your index coverage report and you can see if anything you submitted in your sitemap is maybe experiencing issues. Maybe it's blocked by robots.txt, or maybe you accidentally no indexed it. You could probably see that in the index coverage report. Search Console, okay. So yes, you found your problem. No, you're going to move on to algorithm updates.

Algorithm updates

Algorithm updates happen all the time. Google says that maybe one to two happen per day. Not all of those are going to be major. The major ones, though, are listed. They're documented in multiple different places. Moz has a really good list of algorithm updates over time. You can for sure reference that. There are going to be a lot of good ones. You can navigate to the exact year and month that your site experienced a rankings drop and see if it maybe correlates with any algorithm update.

For example, say your site lost rankings in about January 2017. That's about the time that Google released its Intrusive Interstitials Update, and so I would look on my site, if that was the issue, and say, "Do I have intrusive interstitials? Is this something that's affecting my website?"

If you can match up an algorithm update with the time that your rankings started to drop, you have direction. You found an issue. If you can't match it up to any algorithm updates, it's finally time to move on to site updates.

Site updates

What changes happened to your website recently? There are a lot of different things that could have happened to your website. Just keep in mind too that maybe you're not the only one who has access to your website. You're the SEO, but maybe tech support has access. Maybe even your paid ad manager has access. There are a lot of different people who could be making changes to the website. So just keep that in mind when you're looking into it. It's not just the changes that you made, but changes that anyone made could affect the website's ranking. Just look into all possible factors.

Other factors that can impact rankings

A lot of different things, like I said, can influence your site's rankings. A lot of things can inadvertently happen that you can pinpoint and say, "Oh, that's definitely the cause."

Some examples of things that I've personally experienced on my clients' websites...

I. Renaming pages and letting them 404 without updating with a 301 redirect.

There was one situation where a client had a blog. They had hundreds of really good blog posts. They were all ranking for nice, long tail terms. A client emailed into tech support to change the name of the blog. Unfortunately, all of the posts lived under the blog, and when he did that, he didn't update it with a 301 redirect, so all of those pages, that were ranking really nicely, they started to fall out of the index. The rankings went with it. There's your problem. It was unfortunate, but at least we were able to diagnose what happened.

II. Content cutting.

Maybe you're working with a UX team, a design team, someone who is looking at the website from a visual, a user experience perspective. A lot of times in these situations they might take a page that's full of really good, valuable content and they might say, "Oh, this is too clunky. It's too bulky. It has too many words. So we're going to replace it with an image, or we're going to take some of the content out."

When this happens, if the content was the thing that was making your page rank and you cut that, that's probably something that's going to affect your rankings negatively. By the way, if that's happening to you, Rand has a really good Whiteboard Friday on kind of how to marry user experience and SEO. You should definitely check that out if that's an issue for you.

III. Valuable backlinks lost.

Another situation I was diagnosing a client and one of their backlinks dropped. It just so happened to be like the only thing that changed over this course of time. It was a really valuable backlink, and we found out that they just dropped it for whatever reason, and the client's rankings started to decline after that time. Things like Moz's tools, Link Explorer, you can go in there and see gained and lost backlinks over time. So I would check that out if maybe that might be an issue for you.

IV. Accidental no index.

Depending on what type of CMS you work with, it might be really, really easy to accidentally check No Index on this page. If you no index a really important page, Google takes it out of its index. That could happen. Your rankings could drop.So those are just some examples of things that can happen. Like I said, hundreds and hundreds of things could have been changed on your site, but it's just really important to try to pinpoint exactly what those changes were and if they coincided with when your rankings started to drop.

SERP landscape

So we got all the way to the bottom. If you're at the point where you've looked at all of the site updates and you still haven't found anything that would have caused a rankings drop, I would say finally look at the SERP landscape.

What I mean by that is just Google your keyword that you want to rank for or your group of keywords that you want to rank for and see which websites are ranking on page 1. I would get a lay of the land and just see:

What are these pages doing?

How many backlinks do they have?

How much content do they have?

Do they load fast?

What's the experience?

Then make content better than that. To rank, so many people just think avoid being spammy and avoid having things broken on your site. But that's not SEO. That's really just helping you be able to compete. You have to have content that's the best answer to searchers' questions, and that's going to get you ranking.

I hope that was helpful. This is a really good way to just kind of work through a ranking drop diagnosis. If you have methods, by the way, that work for you, I'd love to hear from you and see what worked for you in the past. Let me know, drop it in the comments below.

Thanks, everyone. Come back next week for another edition of Whiteboard Friday.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[nutrifami]

Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

Posted by KameronJenkins

Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, everyone. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. I am the new SEO Wordsmith here at Moz, and I'm so excited to be here. Before this, I worked at an agency for about six and a half years. I worked in the SEO department, and really a common thing we encountered was a client's rankings dropped. What do we do?

This flowchart was kind of built out of that mentality of we need a logical workflow to be able to diagnose exactly what happened so we can make really pointed recommendations for how to fix it, how to get our client's rankings back. So let's dive right in. It's going to be a flowchart, so it's a little nonlinear, but hopefully this makes sense and helps you work smarter rather than harder.

Was it a major ranking drop?: No

The first question I'd want to ask is: Was their rankings drop major? By major, I would say that's something like page 1 to page 5 overnight. Minor would be something like it just fell a couple positions, like position 3 to position 5.

We're going to take this path first. It was minor.

Has there been a pattern of decline lasting about a month or greater?

That's not a magic number. A month is something that you can use as a benchmark. But if there's been a steady decline and it's been one week it's position 3 and then it's position 5 and then position 7, and it just keeps dropping over time, I would consider that a pattern of decline.

So if no, I would actually say wait.

Volatility is normal, especially if you're at the bottom of page 1, maybe page 2 plus. There's going to be a lot more shifting of the search results in those positions. So volatility is normal.

Keep your eyes on it, though. It's really good to just take note of it like, "Hey, we dropped. Okay, I'm going to check that again next week and see if it continues to drop, then maybe we'll take action."

Wait it out. At this point, I would just caution against making big website updates if it hasn't really been warranted yet. So volatility is normal. Expect that. Keep your finger on the pulse, but just wait it out at this point.

If there has been a pattern of decline though, I'm going to have you jump to the algorithm update section. We're going to get there in a second. But for now, we're going to go take the major rankings drop path.

Was it a major ranking drop?: Yes

The first question on this path that I'd want to ask is:

Was there a rank tracking issue?

Now, some of these are going seem pretty basic, like how would that ever happen, but believe me it happens every once in a while. So just before we make major updates to the website, I'd want to check the rank tracking.

I. The wrong domain or URL.

That can be something that happens a lot. A site maybe you change domains or maybe you move a page and that old page of that old domain is still listed in your ranking tracker. If that's the case, then the rank tracking tool doesn't know which URL to judge the rankings off of. So it's going to look like maybe you dropped to position 10 overnight from position 1, and that's like, whoa, that's a huge update. But it's actually just that you have the wrong URL in there. So just check that. If there's been a page update, a domain update, check to make sure that you've updated your rank tracker.

II. Glitches.

So it's software, it can break. There are things that could cause it to be off for whatever reason. I don't know how common that is. It probably is totally dependent on which kind of software you use. But glitches do happen, so I would manually check your rankings.

III. Manually check rankings.

One way I would do that is...

Go to incognito in Google and make sure you're logged out so it's not personalized. I would search the term that you're wanting to rank for and see where you're actually ranking.

Google's Ad Preview tool. That one is really good too if you want to search where you're ranking locally so you can set your geolocation. You could do mobile versus desktop rankings. So it could be really good for things like that.

Crosscheck with another tool, like Moz's tool for rank tracking. You can pop in your URLs, see where you're ranking, and cross-check that with your own tool.

So back to this. Rank tracking issues. Yes, you found your problem. If it was just a rank tracking tool issue, that's actually great, because it means you don't have to make a lot of changes. Your rankings actually haven't dropped. But if that's not the issue, if there is no rank tracking issue that you can pinpoint, then I would move on to Google Search Console.

Problems in Google Search Console?

So Google Search Console is really helpful for checking site health matters. One of the main things I would want to check in there, if you experience a major drop especially, is...

I. Manual actions.

If you navigate to Manual Actions, you could see notes in there like unnatural links pointing to your site. Or maybe you have thin or low-quality content on your site. If those things are present in your Manual Actions, then you have a reference point. You have something to go off of. There's a lot of work involved in lifting a manual penalty that we can't get into here unfortunately. Some things that you can do to focus on manual penalty lifting...

Moz's Link Explorer. You can check your inbound links and see their spam score. You could look at things like anchor text to see if maybe the links pointing to your site are keyword stuffed. So you can use tools like that.

There are a lot of good articles too, in the industry, just on getting penalties lifted. Marie Haynes especially has some really good ones. So I would check that out.

But you have found your problem if there's a manual action in there. So focus on getting that penalty lifted.

II. Indexation issues.

Before you move out of Search Console, though, I would check indexation issues as well. Maybe you don't have a manual penalty. But go to your index coverage report and you can see if anything you submitted in your sitemap is maybe experiencing issues. Maybe it's blocked by robots.txt, or maybe you accidentally no indexed it. You could probably see that in the index coverage report. Search Console, okay. So yes, you found your problem. No, you're going to move on to algorithm updates.

Algorithm updates

Algorithm updates happen all the time. Google says that maybe one to two happen per day. Not all of those are going to be major. The major ones, though, are listed. They're documented in multiple different places. Moz has a really good list of algorithm updates over time. You can for sure reference that. There are going to be a lot of good ones. You can navigate to the exact year and month that your site experienced a rankings drop and see if it maybe correlates with any algorithm update.

For example, say your site lost rankings in about January 2017. That's about the time that Google released its Intrusive Interstitials Update, and so I would look on my site, if that was the issue, and say, "Do I have intrusive interstitials? Is this something that's affecting my website?"

If you can match up an algorithm update with the time that your rankings started to drop, you have direction. You found an issue. If you can't match it up to any algorithm updates, it's finally time to move on to site updates.

Site updates

What changes happened to your website recently? There are a lot of different things that could have happened to your website. Just keep in mind too that maybe you're not the only one who has access to your website. You're the SEO, but maybe tech support has access. Maybe even your paid ad manager has access. There are a lot of different people who could be making changes to the website. So just keep that in mind when you're looking into it. It's not just the changes that you made, but changes that anyone made could affect the website's ranking. Just look into all possible factors.

Other factors that can impact rankings

A lot of different things, like I said, can influence your site's rankings. A lot of things can inadvertently happen that you can pinpoint and say, "Oh, that's definitely the cause."

Some examples of things that I've personally experienced on my clients' websites...

I. Renaming pages and letting them 404 without updating with a 301 redirect.

There was one situation where a client had a blog. They had hundreds of really good blog posts. They were all ranking for nice, long tail terms. A client emailed into tech support to change the name of the blog. Unfortunately, all of the posts lived under the blog, and when he did that, he didn't update it with a 301 redirect, so all of those pages, that were ranking really nicely, they started to fall out of the index. The rankings went with it. There's your problem. It was unfortunate, but at least we were able to diagnose what happened.

II. Content cutting.

Maybe you're working with a UX team, a design team, someone who is looking at the website from a visual, a user experience perspective. A lot of times in these situations they might take a page that's full of really good, valuable content and they might say, "Oh, this is too clunky. It's too bulky. It has too many words. So we're going to replace it with an image, or we're going to take some of the content out."

When this happens, if the content was the thing that was making your page rank and you cut that, that's probably something that's going to affect your rankings negatively. By the way, if that's happening to you, Rand has a really good Whiteboard Friday on kind of how to marry user experience and SEO. You should definitely check that out if that's an issue for you.

III. Valuable backlinks lost.

Another situation I was diagnosing a client and one of their backlinks dropped. It just so happened to be like the only thing that changed over this course of time. It was a really valuable backlink, and we found out that they just dropped it for whatever reason, and the client's rankings started to decline after that time. Things like Moz's tools, Link Explorer, you can go in there and see gained and lost backlinks over time. So I would check that out if maybe that might be an issue for you.

IV. Accidental no index.

Depending on what type of CMS you work with, it might be really, really easy to accidentally check No Index on this page. If you no index a really important page, Google takes it out of its index. That could happen. Your rankings could drop.So those are just some examples of things that can happen. Like I said, hundreds and hundreds of things could have been changed on your site, but it's just really important to try to pinpoint exactly what those changes were and if they coincided with when your rankings started to drop.

SERP landscape

So we got all the way to the bottom. If you're at the point where you've looked at all of the site updates and you still haven't found anything that would have caused a rankings drop, I would say finally look at the SERP landscape.

What I mean by that is just Google your keyword that you want to rank for or your group of keywords that you want to rank for and see which websites are ranking on page 1. I would get a lay of the land and just see:

What are these pages doing?

How many backlinks do they have?

How much content do they have?

Do they load fast?

What's the experience?

Then make content better than that. To rank, so many people just think avoid being spammy and avoid having things broken on your site. But that's not SEO. That's really just helping you be able to compete. You have to have content that's the best answer to searchers' questions, and that's going to get you ranking.

I hope that was helpful. This is a really good way to just kind of work through a ranking drop diagnosis. If you have methods, by the way, that work for you, I'd love to hear from you and see what worked for you in the past. Let me know, drop it in the comments below.

Thanks, everyone. Come back next week for another edition of Whiteboard Friday.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[daynamartinez22]

Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

Posted by KameronJenkins

Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, everyone. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. I am the new SEO Wordsmith here at Moz, and I'm so excited to be here. Before this, I worked at an agency for about six and a half years. I worked in the SEO department, and really a common thing we encountered was a client's rankings dropped. What do we do?

This flowchart was kind of built out of that mentality of we need a logical workflow to be able to diagnose exactly what happened so we can make really pointed recommendations for how to fix it, how to get our client's rankings back. So let's dive right in. It's going to be a flowchart, so it's a little nonlinear, but hopefully this makes sense and helps you work smarter rather than harder.

Was it a major ranking drop?: No

The first question I'd want to ask is: Was their rankings drop major? By major, I would say that's something like page 1 to page 5 overnight. Minor would be something like it just fell a couple positions, like position 3 to position 5.

We're going to take this path first. It was minor.

Has there been a pattern of decline lasting about a month or greater?

That's not a magic number. A month is something that you can use as a benchmark. But if there's been a steady decline and it's been one week it's position 3 and then it's position 5 and then position 7, and it just keeps dropping over time, I would consider that a pattern of decline.

So if no, I would actually say wait.

Volatility is normal, especially if you're at the bottom of page 1, maybe page 2 plus. There's going to be a lot more shifting of the search results in those positions. So volatility is normal.

Keep your eyes on it, though. It's really good to just take note of it like, "Hey, we dropped. Okay, I'm going to check that again next week and see if it continues to drop, then maybe we'll take action."

Wait it out. At this point, I would just caution against making big website updates if it hasn't really been warranted yet. So volatility is normal. Expect that. Keep your finger on the pulse, but just wait it out at this point.

If there has been a pattern of decline though, I'm going to have you jump to the algorithm update section. We're going to get there in a second. But for now, we're going to go take the major rankings drop path.

Was it a major ranking drop?: Yes

The first question on this path that I'd want to ask is:

Was there a rank tracking issue?

Now, some of these are going seem pretty basic, like how would that ever happen, but believe me it happens every once in a while. So just before we make major updates to the website, I'd want to check the rank tracking.

I. The wrong domain or URL.

That can be something that happens a lot. A site maybe you change domains or maybe you move a page and that old page of that old domain is still listed in your ranking tracker. If that's the case, then the rank tracking tool doesn't know which URL to judge the rankings off of. So it's going to look like maybe you dropped to position 10 overnight from position 1, and that's like, whoa, that's a huge update. But it's actually just that you have the wrong URL in there. So just check that. If there's been a page update, a domain update, check to make sure that you've updated your rank tracker.

II. Glitches.

So it's software, it can break. There are things that could cause it to be off for whatever reason. I don't know how common that is. It probably is totally dependent on which kind of software you use. But glitches do happen, so I would manually check your rankings.

III. Manually check rankings.

One way I would do that is...

Go to incognito in Google and make sure you're logged out so it's not personalized. I would search the term that you're wanting to rank for and see where you're actually ranking.

Google's Ad Preview tool. That one is really good too if you want to search where you're ranking locally so you can set your geolocation. You could do mobile versus desktop rankings. So it could be really good for things like that.

Crosscheck with another tool, like Moz's tool for rank tracking. You can pop in your URLs, see where you're ranking, and cross-check that with your own tool.

So back to this. Rank tracking issues. Yes, you found your problem. If it was just a rank tracking tool issue, that's actually great, because it means you don't have to make a lot of changes. Your rankings actually haven't dropped. But if that's not the issue, if there is no rank tracking issue that you can pinpoint, then I would move on to Google Search Console.

Problems in Google Search Console?

So Google Search Console is really helpful for checking site health matters. One of the main things I would want to check in there, if you experience a major drop especially, is...

I. Manual actions.

If you navigate to Manual Actions, you could see notes in there like unnatural links pointing to your site. Or maybe you have thin or low-quality content on your site. If those things are present in your Manual Actions, then you have a reference point. You have something to go off of. There's a lot of work involved in lifting a manual penalty that we can't get into here unfortunately. Some things that you can do to focus on manual penalty lifting...

Moz's Link Explorer. You can check your inbound links and see their spam score. You could look at things like anchor text to see if maybe the links pointing to your site are keyword stuffed. So you can use tools like that.

There are a lot of good articles too, in the industry, just on getting penalties lifted. Marie Haynes especially has some really good ones. So I would check that out.

But you have found your problem if there's a manual action in there. So focus on getting that penalty lifted.

II. Indexation issues.

Before you move out of Search Console, though, I would check indexation issues as well. Maybe you don't have a manual penalty. But go to your index coverage report and you can see if anything you submitted in your sitemap is maybe experiencing issues. Maybe it's blocked by robots.txt, or maybe you accidentally no indexed it. You could probably see that in the index coverage report. Search Console, okay. So yes, you found your problem. No, you're going to move on to algorithm updates.

Algorithm updates

Algorithm updates happen all the time. Google says that maybe one to two happen per day. Not all of those are going to be major. The major ones, though, are listed. They're documented in multiple different places. Moz has a really good list of algorithm updates over time. You can for sure reference that. There are going to be a lot of good ones. You can navigate to the exact year and month that your site experienced a rankings drop and see if it maybe correlates with any algorithm update.

For example, say your site lost rankings in about January 2017. That's about the time that Google released its Intrusive Interstitials Update, and so I would look on my site, if that was the issue, and say, "Do I have intrusive interstitials? Is this something that's affecting my website?"

If you can match up an algorithm update with the time that your rankings started to drop, you have direction. You found an issue. If you can't match it up to any algorithm updates, it's finally time to move on to site updates.

Site updates

What changes happened to your website recently? There are a lot of different things that could have happened to your website. Just keep in mind too that maybe you're not the only one who has access to your website. You're the SEO, but maybe tech support has access. Maybe even your paid ad manager has access. There are a lot of different people who could be making changes to the website. So just keep that in mind when you're looking into it. It's not just the changes that you made, but changes that anyone made could affect the website's ranking. Just look into all possible factors.

Other factors that can impact rankings

A lot of different things, like I said, can influence your site's rankings. A lot of things can inadvertently happen that you can pinpoint and say, "Oh, that's definitely the cause."

Some examples of things that I've personally experienced on my clients' websites...

I. Renaming pages and letting them 404 without updating with a 301 redirect.

There was one situation where a client had a blog. They had hundreds of really good blog posts. They were all ranking for nice, long tail terms. A client emailed into tech support to change the name of the blog. Unfortunately, all of the posts lived under the blog, and when he did that, he didn't update it with a 301 redirect, so all of those pages, that were ranking really nicely, they started to fall out of the index. The rankings went with it. There's your problem. It was unfortunate, but at least we were able to diagnose what happened.

II. Content cutting.

Maybe you're working with a UX team, a design team, someone who is looking at the website from a visual, a user experience perspective. A lot of times in these situations they might take a page that's full of really good, valuable content and they might say, "Oh, this is too clunky. It's too bulky. It has too many words. So we're going to replace it with an image, or we're going to take some of the content out."

When this happens, if the content was the thing that was making your page rank and you cut that, that's probably something that's going to affect your rankings negatively. By the way, if that's happening to you, Rand has a really good Whiteboard Friday on kind of how to marry user experience and SEO. You should definitely check that out if that's an issue for you.

III. Valuable backlinks lost.

Another situation I was diagnosing a client and one of their backlinks dropped. It just so happened to be like the only thing that changed over this course of time. It was a really valuable backlink, and we found out that they just dropped it for whatever reason, and the client's rankings started to decline after that time. Things like Moz's tools, Link Explorer, you can go in there and see gained and lost backlinks over time. So I would check that out if maybe that might be an issue for you.

IV. Accidental no index.

Depending on what type of CMS you work with, it might be really, really easy to accidentally check No Index on this page. If you no index a really important page, Google takes it out of its index. That could happen. Your rankings could drop.So those are just some examples of things that can happen. Like I said, hundreds and hundreds of things could have been changed on your site, but it's just really important to try to pinpoint exactly what those changes were and if they coincided with when your rankings started to drop.

SERP landscape

So we got all the way to the bottom. If you're at the point where you've looked at all of the site updates and you still haven't found anything that would have caused a rankings drop, I would say finally look at the SERP landscape.

What I mean by that is just Google your keyword that you want to rank for or your group of keywords that you want to rank for and see which websites are ranking on page 1. I would get a lay of the land and just see:

What are these pages doing?

How many backlinks do they have?

How much content do they have?

Do they load fast?

What's the experience?

Then make content better than that. To rank, so many people just think avoid being spammy and avoid having things broken on your site. But that's not SEO. That's really just helping you be able to compete. You have to have content that's the best answer to searchers' questions, and that's going to get you ranking.

I hope that was helpful. This is a really good way to just kind of work through a ranking drop diagnosis. If you have methods, by the way, that work for you, I'd love to hear from you and see what worked for you in the past. Let me know, drop it in the comments below.

Thanks, everyone. Come back next week for another edition of Whiteboard Friday.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[xaydungtruonggia]

Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

Posted by KameronJenkins

Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, everyone. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. I am the new SEO Wordsmith here at Moz, and I'm so excited to be here. Before this, I worked at an agency for about six and a half years. I worked in the SEO department, and really a common thing we encountered was a client's rankings dropped. What do we do?

This flowchart was kind of built out of that mentality of we need a logical workflow to be able to diagnose exactly what happened so we can make really pointed recommendations for how to fix it, how to get our client's rankings back. So let's dive right in. It's going to be a flowchart, so it's a little nonlinear, but hopefully this makes sense and helps you work smarter rather than harder.

Was it a major ranking drop?: No

The first question I'd want to ask is: Was their rankings drop major? By major, I would say that's something like page 1 to page 5 overnight. Minor would be something like it just fell a couple positions, like position 3 to position 5.

We're going to take this path first. It was minor.

Has there been a pattern of decline lasting about a month or greater?

That's not a magic number. A month is something that you can use as a benchmark. But if there's been a steady decline and it's been one week it's position 3 and then it's position 5 and then position 7, and it just keeps dropping over time, I would consider that a pattern of decline.

So if no, I would actually say wait.

Volatility is normal, especially if you're at the bottom of page 1, maybe page 2 plus. There's going to be a lot more shifting of the search results in those positions. So volatility is normal.

Keep your eyes on it, though. It's really good to just take note of it like, "Hey, we dropped. Okay, I'm going to check that again next week and see if it continues to drop, then maybe we'll take action."

Wait it out. At this point, I would just caution against making big website updates if it hasn't really been warranted yet. So volatility is normal. Expect that. Keep your finger on the pulse, but just wait it out at this point.

If there has been a pattern of decline though, I'm going to have you jump to the algorithm update section. We're going to get there in a second. But for now, we're going to go take the major rankings drop path.

Was it a major ranking drop?: Yes

The first question on this path that I'd want to ask is:

Was there a rank tracking issue?

Now, some of these are going seem pretty basic, like how would that ever happen, but believe me it happens every once in a while. So just before we make major updates to the website, I'd want to check the rank tracking.

I. The wrong domain or URL.

That can be something that happens a lot. A site maybe you change domains or maybe you move a page and that old page of that old domain is still listed in your ranking tracker. If that's the case, then the rank tracking tool doesn't know which URL to judge the rankings off of. So it's going to look like maybe you dropped to position 10 overnight from position 1, and that's like, whoa, that's a huge update. But it's actually just that you have the wrong URL in there. So just check that. If there's been a page update, a domain update, check to make sure that you've updated your rank tracker.

II. Glitches.

So it's software, it can break. There are things that could cause it to be off for whatever reason. I don't know how common that is. It probably is totally dependent on which kind of software you use. But glitches do happen, so I would manually check your rankings.

III. Manually check rankings.

One way I would do that is...

Go to incognito in Google and make sure you're logged out so it's not personalized. I would search the term that you're wanting to rank for and see where you're actually ranking.

Google's Ad Preview tool. That one is really good too if you want to search where you're ranking locally so you can set your geolocation. You could do mobile versus desktop rankings. So it could be really good for things like that.

Crosscheck with another tool, like Moz's tool for rank tracking. You can pop in your URLs, see where you're ranking, and cross-check that with your own tool.

So back to this. Rank tracking issues. Yes, you found your problem. If it was just a rank tracking tool issue, that's actually great, because it means you don't have to make a lot of changes. Your rankings actually haven't dropped. But if that's not the issue, if there is no rank tracking issue that you can pinpoint, then I would move on to Google Search Console.

Problems in Google Search Console?

So Google Search Console is really helpful for checking site health matters. One of the main things I would want to check in there, if you experience a major drop especially, is...

I. Manual actions.

If you navigate to Manual Actions, you could see notes in there like unnatural links pointing to your site. Or maybe you have thin or low-quality content on your site. If those things are present in your Manual Actions, then you have a reference point. You have something to go off of. There's a lot of work involved in lifting a manual penalty that we can't get into here unfortunately. Some things that you can do to focus on manual penalty lifting...

Moz's Link Explorer. You can check your inbound links and see their spam score. You could look at things like anchor text to see if maybe the links pointing to your site are keyword stuffed. So you can use tools like that.

There are a lot of good articles too, in the industry, just on getting penalties lifted. Marie Haynes especially has some really good ones. So I would check that out.

But you have found your problem if there's a manual action in there. So focus on getting that penalty lifted.

II. Indexation issues.

Before you move out of Search Console, though, I would check indexation issues as well. Maybe you don't have a manual penalty. But go to your index coverage report and you can see if anything you submitted in your sitemap is maybe experiencing issues. Maybe it's blocked by robots.txt, or maybe you accidentally no indexed it. You could probably see that in the index coverage report. Search Console, okay. So yes, you found your problem. No, you're going to move on to algorithm updates.

Algorithm updates

Algorithm updates happen all the time. Google says that maybe one to two happen per day. Not all of those are going to be major. The major ones, though, are listed. They're documented in multiple different places. Moz has a really good list of algorithm updates over time. You can for sure reference that. There are going to be a lot of good ones. You can navigate to the exact year and month that your site experienced a rankings drop and see if it maybe correlates with any algorithm update.

For example, say your site lost rankings in about January 2017. That's about the time that Google released its Intrusive Interstitials Update, and so I would look on my site, if that was the issue, and say, "Do I have intrusive interstitials? Is this something that's affecting my website?"

If you can match up an algorithm update with the time that your rankings started to drop, you have direction. You found an issue. If you can't match it up to any algorithm updates, it's finally time to move on to site updates.

Site updates

What changes happened to your website recently? There are a lot of different things that could have happened to your website. Just keep in mind too that maybe you're not the only one who has access to your website. You're the SEO, but maybe tech support has access. Maybe even your paid ad manager has access. There are a lot of different people who could be making changes to the website. So just keep that in mind when you're looking into it. It's not just the changes that you made, but changes that anyone made could affect the website's ranking. Just look into all possible factors.

Other factors that can impact rankings

A lot of different things, like I said, can influence your site's rankings. A lot of things can inadvertently happen that you can pinpoint and say, "Oh, that's definitely the cause."

Some examples of things that I've personally experienced on my clients' websites...

I. Renaming pages and letting them 404 without updating with a 301 redirect.

There was one situation where a client had a blog. They had hundreds of really good blog posts. They were all ranking for nice, long tail terms. A client emailed into tech support to change the name of the blog. Unfortunately, all of the posts lived under the blog, and when he did that, he didn't update it with a 301 redirect, so all of those pages, that were ranking really nicely, they started to fall out of the index. The rankings went with it. There's your problem. It was unfortunate, but at least we were able to diagnose what happened.

II. Content cutting.

Maybe you're working with a UX team, a design team, someone who is looking at the website from a visual, a user experience perspective. A lot of times in these situations they might take a page that's full of really good, valuable content and they might say, "Oh, this is too clunky. It's too bulky. It has too many words. So we're going to replace it with an image, or we're going to take some of the content out."

When this happens, if the content was the thing that was making your page rank and you cut that, that's probably something that's going to affect your rankings negatively. By the way, if that's happening to you, Rand has a really good Whiteboard Friday on kind of how to marry user experience and SEO. You should definitely check that out if that's an issue for you.

III. Valuable backlinks lost.

Another situation I was diagnosing a client and one of their backlinks dropped. It just so happened to be like the only thing that changed over this course of time. It was a really valuable backlink, and we found out that they just dropped it for whatever reason, and the client's rankings started to decline after that time. Things like Moz's tools, Link Explorer, you can go in there and see gained and lost backlinks over time. So I would check that out if maybe that might be an issue for you.

IV. Accidental no index.

Depending on what type of CMS you work with, it might be really, really easy to accidentally check No Index on this page. If you no index a really important page, Google takes it out of its index. That could happen. Your rankings could drop.So those are just some examples of things that can happen. Like I said, hundreds and hundreds of things could have been changed on your site, but it's just really important to try to pinpoint exactly what those changes were and if they coincided with when your rankings started to drop.

SERP landscape

So we got all the way to the bottom. If you're at the point where you've looked at all of the site updates and you still haven't found anything that would have caused a rankings drop, I would say finally look at the SERP landscape.

What I mean by that is just Google your keyword that you want to rank for or your group of keywords that you want to rank for and see which websites are ranking on page 1. I would get a lay of the land and just see:

What are these pages doing?

How many backlinks do they have?

How much content do they have?

Do they load fast?

What's the experience?

Then make content better than that. To rank, so many people just think avoid being spammy and avoid having things broken on your site. But that's not SEO. That's really just helping you be able to compete. You have to have content that's the best answer to searchers' questions, and that's going to get you ranking.

I hope that was helpful. This is a really good way to just kind of work through a ranking drop diagnosis. If you have methods, by the way, that work for you, I'd love to hear from you and see what worked for you in the past. Let me know, drop it in the comments below.

Thanks, everyone. Come back next week for another edition of Whiteboard Friday.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[ductrungnguyen87]

Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

Posted by KameronJenkins

Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, everyone. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. I am the new SEO Wordsmith here at Moz, and I'm so excited to be here. Before this, I worked at an agency for about six and a half years. I worked in the SEO department, and really a common thing we encountered was a client's rankings dropped. What do we do?

This flowchart was kind of built out of that mentality of we need a logical workflow to be able to diagnose exactly what happened so we can make really pointed recommendations for how to fix it, how to get our client's rankings back. So let's dive right in. It's going to be a flowchart, so it's a little nonlinear, but hopefully this makes sense and helps you work smarter rather than harder.

Was it a major ranking drop?: No

The first question I'd want to ask is: Was their rankings drop major? By major, I would say that's something like page 1 to page 5 overnight. Minor would be something like it just fell a couple positions, like position 3 to position 5.

We're going to take this path first. It was minor.

Has there been a pattern of decline lasting about a month or greater?

That's not a magic number. A month is something that you can use as a benchmark. But if there's been a steady decline and it's been one week it's position 3 and then it's position 5 and then position 7, and it just keeps dropping over time, I would consider that a pattern of decline.

So if no, I would actually say wait.

Volatility is normal, especially if you're at the bottom of page 1, maybe page 2 plus. There's going to be a lot more shifting of the search results in those positions. So volatility is normal.

Keep your eyes on it, though. It's really good to just take note of it like, "Hey, we dropped. Okay, I'm going to check that again next week and see if it continues to drop, then maybe we'll take action."

Wait it out. At this point, I would just caution against making big website updates if it hasn't really been warranted yet. So volatility is normal. Expect that. Keep your finger on the pulse, but just wait it out at this point.

If there has been a pattern of decline though, I'm going to have you jump to the algorithm update section. We're going to get there in a second. But for now, we're going to go take the major rankings drop path.

Was it a major ranking drop?: Yes

The first question on this path that I'd want to ask is:

Was there a rank tracking issue?

Now, some of these are going seem pretty basic, like how would that ever happen, but believe me it happens every once in a while. So just before we make major updates to the website, I'd want to check the rank tracking.

I. The wrong domain or URL.

That can be something that happens a lot. A site maybe you change domains or maybe you move a page and that old page of that old domain is still listed in your ranking tracker. If that's the case, then the rank tracking tool doesn't know which URL to judge the rankings off of. So it's going to look like maybe you dropped to position 10 overnight from position 1, and that's like, whoa, that's a huge update. But it's actually just that you have the wrong URL in there. So just check that. If there's been a page update, a domain update, check to make sure that you've updated your rank tracker.

II. Glitches.

So it's software, it can break. There are things that could cause it to be off for whatever reason. I don't know how common that is. It probably is totally dependent on which kind of software you use. But glitches do happen, so I would manually check your rankings.

III. Manually check rankings.

One way I would do that is...

Go to incognito in Google and make sure you're logged out so it's not personalized. I would search the term that you're wanting to rank for and see where you're actually ranking.

Google's Ad Preview tool. That one is really good too if you want to search where you're ranking locally so you can set your geolocation. You could do mobile versus desktop rankings. So it could be really good for things like that.

Crosscheck with another tool, like Moz's tool for rank tracking. You can pop in your URLs, see where you're ranking, and cross-check that with your own tool.

So back to this. Rank tracking issues. Yes, you found your problem. If it was just a rank tracking tool issue, that's actually great, because it means you don't have to make a lot of changes. Your rankings actually haven't dropped. But if that's not the issue, if there is no rank tracking issue that you can pinpoint, then I would move on to Google Search Console.

Problems in Google Search Console?

So Google Search Console is really helpful for checking site health matters. One of the main things I would want to check in there, if you experience a major drop especially, is...

I. Manual actions.

If you navigate to Manual Actions, you could see notes in there like unnatural links pointing to your site. Or maybe you have thin or low-quality content on your site. If those things are present in your Manual Actions, then you have a reference point. You have something to go off of. There's a lot of work involved in lifting a manual penalty that we can't get into here unfortunately. Some things that you can do to focus on manual penalty lifting...

Moz's Link Explorer. You can check your inbound links and see their spam score. You could look at things like anchor text to see if maybe the links pointing to your site are keyword stuffed. So you can use tools like that.

There are a lot of good articles too, in the industry, just on getting penalties lifted. Marie Haynes especially has some really good ones. So I would check that out.

But you have found your problem if there's a manual action in there. So focus on getting that penalty lifted.

II. Indexation issues.

Before you move out of Search Console, though, I would check indexation issues as well. Maybe you don't have a manual penalty. But go to your index coverage report and you can see if anything you submitted in your sitemap is maybe experiencing issues. Maybe it's blocked by robots.txt, or maybe you accidentally no indexed it. You could probably see that in the index coverage report. Search Console, okay. So yes, you found your problem. No, you're going to move on to algorithm updates.

Algorithm updates

Algorithm updates happen all the time. Google says that maybe one to two happen per day. Not all of those are going to be major. The major ones, though, are listed. They're documented in multiple different places. Moz has a really good list of algorithm updates over time. You can for sure reference that. There are going to be a lot of good ones. You can navigate to the exact year and month that your site experienced a rankings drop and see if it maybe correlates with any algorithm update.

For example, say your site lost rankings in about January 2017. That's about the time that Google released its Intrusive Interstitials Update, and so I would look on my site, if that was the issue, and say, "Do I have intrusive interstitials? Is this something that's affecting my website?"

If you can match up an algorithm update with the time that your rankings started to drop, you have direction. You found an issue. If you can't match it up to any algorithm updates, it's finally time to move on to site updates.

Site updates

What changes happened to your website recently? There are a lot of different things that could have happened to your website. Just keep in mind too that maybe you're not the only one who has access to your website. You're the SEO, but maybe tech support has access. Maybe even your paid ad manager has access. There are a lot of different people who could be making changes to the website. So just keep that in mind when you're looking into it. It's not just the changes that you made, but changes that anyone made could affect the website's ranking. Just look into all possible factors.

Other factors that can impact rankings

A lot of different things, like I said, can influence your site's rankings. A lot of things can inadvertently happen that you can pinpoint and say, "Oh, that's definitely the cause."

Some examples of things that I've personally experienced on my clients' websites...

I. Renaming pages and letting them 404 without updating with a 301 redirect.

There was one situation where a client had a blog. They had hundreds of really good blog posts. They were all ranking for nice, long tail terms. A client emailed into tech support to change the name of the blog. Unfortunately, all of the posts lived under the blog, and when he did that, he didn't update it with a 301 redirect, so all of those pages, that were ranking really nicely, they started to fall out of the index. The rankings went with it. There's your problem. It was unfortunate, but at least we were able to diagnose what happened.

II. Content cutting.

Maybe you're working with a UX team, a design team, someone who is looking at the website from a visual, a user experience perspective. A lot of times in these situations they might take a page that's full of really good, valuable content and they might say, "Oh, this is too clunky. It's too bulky. It has too many words. So we're going to replace it with an image, or we're going to take some of the content out."

When this happens, if the content was the thing that was making your page rank and you cut that, that's probably something that's going to affect your rankings negatively. By the way, if that's happening to you, Rand has a really good Whiteboard Friday on kind of how to marry user experience and SEO. You should definitely check that out if that's an issue for you.

III. Valuable backlinks lost.

Another situation I was diagnosing a client and one of their backlinks dropped. It just so happened to be like the only thing that changed over this course of time. It was a really valuable backlink, and we found out that they just dropped it for whatever reason, and the client's rankings started to decline after that time. Things like Moz's tools, Link Explorer, you can go in there and see gained and lost backlinks over time. So I would check that out if maybe that might be an issue for you.

IV. Accidental no index.

Depending on what type of CMS you work with, it might be really, really easy to accidentally check No Index on this page. If you no index a really important page, Google takes it out of its index. That could happen. Your rankings could drop.So those are just some examples of things that can happen. Like I said, hundreds and hundreds of things could have been changed on your site, but it's just really important to try to pinpoint exactly what those changes were and if they coincided with when your rankings started to drop.

SERP landscape

So we got all the way to the bottom. If you're at the point where you've looked at all of the site updates and you still haven't found anything that would have caused a rankings drop, I would say finally look at the SERP landscape.

What I mean by that is just Google your keyword that you want to rank for or your group of keywords that you want to rank for and see which websites are ranking on page 1. I would get a lay of the land and just see:

What are these pages doing?

How many backlinks do they have?

How much content do they have?

Do they load fast?

What's the experience?

Then make content better than that. To rank, so many people just think avoid being spammy and avoid having things broken on your site. But that's not SEO. That's really just helping you be able to compete. You have to have content that's the best answer to searchers' questions, and that's going to get you ranking.

I hope that was helpful. This is a really good way to just kind of work through a ranking drop diagnosis. If you have methods, by the way, that work for you, I'd love to hear from you and see what worked for you in the past. Let me know, drop it in the comments below.

Thanks, everyone. Come back next week for another edition of Whiteboard Friday.

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