#MySkin.MyWay

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My Skin, My Way - Gillette Venus razor celebrating all women and all skin

It's time for a change. Let your skin write the rules with Gillette Venus razor. They are celebrating every woman and her skin. Things have changed. My Skin, My Way 'My Skin, My Way' created by Grey New York. The work keys in on how the concept of femininity, beauty and skin has evolved since the brand was launched by P&G in 2001. The message is that there is no one way to have beautiful skin or to show it. The films shine a light on those who defy convention. Women with tattoos, others with nose rings and even one with a skin condition that causes lost pigment, a diverse array of contemporary women are pictured. “In a few months, Gillette Venus turns 18, and we have taken time to self-reflect, to look at who we are, where we’ve been, where we want to be, and what we stand for,” said Hillary Mone, P&G’s brand manager for Gillette Venus North America. “Starting with the ‘My Skin, My Way’ campaign, we’re doing things in a new way. We’ll show more types of women on screen and enlist more women behind the camera. No more retouching, no more restrictions, and no more rules.” Credits- Creative Agency: Grey New York Advertiser: Procter & Gamble | Gillette Venus Spot Title: Things Have Changed. My Skin, My Way Agency: Grey New York Chief Creative Officer: John Patroulis/Jeff Stamp Group Creative Director: Javier Bonilla Associate Creative Director/Art: Jennifer Donatelli Associate Creative Director/Copy: Amy Lieberthal Senior Copywriter: Priscilla Cutri Art Director: Susannah Knox EVP Group Account Director: Suzanne Ayello VP Account Director: Zoe Urquhart Senior Strategist: Anna Gerz Production Agency: Townhouse Townhouse Chief Production Officer, North America: James McPherson Townhouse SVP, Head of Integrated Production: Tania Salter Townhouse VP, Executive Integrated Producer: Keira Rosenthal Townhouse Integrated Producer: Lauren Gordon Townhouse Associate Integrated Producer: Jeremy Lewis Townhouse Music Producer: Kurt Steinke Production Company: Sweetshop Sweetshop Managing Director: Laura Thoel Sweetshop Head of Production: Carolyn Pedrossian Director: Kathi Prosser Director of Photography: Jordi Planell Editorial Company: Bandit Editorial Editorial Producer: Valerie Iorio Editor: Heather Danosky Music: Heavy Duty Principal Talent: Bianca Schonhofer, Dae Campbell, Debi Payumo, Maia Cervellin, Maia Redenbach, Ximena Calleros Rios, Taiene Martins, Naomi Drake This article is about: Grey, Sweetshop, Townhouse, Gillette Venus, My Skin. My Way, Gillette Venus razor, P&G, #MySkinMyWay, Digital campaign, Cosmetics, Toiletries Read the full article