#Multitouch marketing

[eyefactive]

With the new AppSuite Update v4.2 all user interactions on the device can now be recorded and evaluated in various business intelligence tools such as Microsoft PowerBi or Adobe Analytics - from the first touch on the display to the completion of the purchase. This makes multi-touch screens an enormously powerful KPI tool for analyzing projects and optimizing the return on investment.

At the point of sale, for example, retailers can use smart touchscreen solutions with analytics to collect valuable data on customer behavior, preferences and customer loyalty in stores. This data can then be used to make informed decisions to improve the in-store shopping experience and optimize return on investment.

More information: 

[chandra2026]

Appium or Selenium: Choose the Right Path for Your Testing Career

If you're entering the world of software testing, the decision to specialize in a tool can shape your career trajectory. Two major players in the automation testing field are Appium and Selenium. If you want to advance your career at the Selenium Course in Pune, you need to take a systematic approach and join up for a course that best suits your interests and will greatly expand your learning path. While both are widely used, they serve different purposes. So, how do you choose the right one for your career? Let’s break it down.

Why Automation Testing Is Crucial

Automation testing has revolutionized software quality assurance by reducing testing time and improving accuracy. Whether it’s testing a shopping cart on a website or ensuring a mobile app functions seamlessly across devices, automation ensures that software meets user expectations. For those looking to excel in Selenium, Selenium Online Course is highly suggested. Look for classes that align with your preferred programming language and learning approach.

To thrive in this field, you’ll need the right tools—and that’s where the Appium vs. Selenium debate begins.

What Is Selenium?

Selenium is the go-to tool for automating web applications. It allows testers to simulate user interactions on web browsers like Chrome, Firefox, Safari, and Edge. From login forms to complex workflows, Selenium automates repetitive tasks and ensures websites run smoothly across different browsers.

Key Benefits of Selenium:

Focus: Designed for web testing.

Cross-browser compatibility: Works seamlessly across multiple browsers.

Programming flexibility: Supports popular languages like Python, Java, and C#.

Mature ecosystem: Established with extensive community support and resources.

What Is Appium?

Appium is built for automating mobile applications on Android, iOS, and hybrid platforms. It allows testers to write one script that works across multiple devices, ensuring consistent app behavior. Appium also supports features like touch gestures and device-specific actions.

Key Benefits of Appium:

Focus: Specialized for mobile app testing.

Cross-platform: Automates Android and iOS apps using the same codebase.

Based on Selenium: If you know Selenium, learning Appium becomes easier.

Growing demand: Mobile apps are on the rise, making Appium a sought-after skill.

How to Choose Between Appium and Selenium

1. Web vs. Mobile Focus

Choose Selenium if you want to test websites and browser-based applications.

Choose Appium if you’re passionate about testing mobile apps.

2. Market Demand

Selenium is more established and widely used, especially in organizations with complex web systems.

Appium is catching up fast as mobile app usage grows globally.

3. Career Goals

Long-term flexibility: Start with Selenium to build a strong foundation, as Appium is an extension of it.

Mobile specialization: If you see yourself focused on mobile platforms, go straight to Appium.

4. Ease of Transition

Selenium is easier for beginners, with a simpler setup and more learning resources.

Appium requires an understanding of mobile-specific challenges like device configurations and gestures.

Why Not Both?

You don’t have to limit yourself to one. Many testers start with Selenium and later add Appium to their skillset. This approach broadens your opportunities, allowing you to work on diverse projects in both web and mobile domains.

Learning Path for Appium and Selenium

Start with Selenium:

Learn the basics of web automation testing.

Familiarize yourself with programming languages like Java or Python.

Practice automating browser-based tasks.

Transition to Appium:

Expand your skills to mobile testing.

Learn how to set up mobile environments (emulators, real devices).

Master device-specific actions like swiping, tapping, and multitouch gestures.

Future of Automation Testing

The future is a mix of web and mobile testing. Companies need testers who can handle both platforms. Learning Selenium gives you a strong starting point, while mastering Appium ensures you stay relevant in the mobile-first era.

Start with Selenium if you’re new to automation testing and want to focus on web applications.

Move to Appium if you want to specialize in mobile app testing or diversify your skills.

Ultimately, both tools are invaluable in a tester’s toolkit. By mastering both, you’ll position yourself as a versatile professional ready for any challenge in the fast-evolving world of software testing.

The choice is yours—pick your path and start building a rewarding career in automation testing today!

[interactive-flat-panel-displays]

Harnessing the Power of Interactive Flat Panel Displays: Revolutionizing Classrooms and Businesses

In an era where technology continues to evolve rapidly, Interactive Flat Panel Displays (IFPDs) are making a significant impact in various sectors. From enhancing classroom learning to transforming business meetings, these high-tech solutions offer unparalleled interactivity and functionality. This article explores the benefits and features of interactive flat panel displays, particularly focusing on their applications in educational and business settings.

What Is an Interactive Flat Panel Display (IFPD)?

An Interactive Flat Panel Display (IFPD) is an advanced type of interactive whiteboard that integrates touch screen technology with high-definition visual displays. Essentially functioning as a large tablet, an IFPD allows users to interact with digital content through touch gestures, making it a powerful tool for collaboration and presentations.

Key Features:

Interactive Touchscreen: Users can engage directly with the content.

High-Resolution Display: Delivers sharp and vibrant visuals.

Multitouch Functionality: Enables multiple users to interact simultaneously.

Seamless Connectivity: Supports video conferencing, screen sharing, and more.

Interactive Panel for Classrooms

Interactive Flat Panel Displays have become essential in modern classrooms, offering dynamic learning experiences that traditional whiteboards and projectors cannot match. Gladwin’s interactive panels are designed to foster engaging and effective teaching environments.

Benefits for Education:

Active Learning: Interactive features encourage students to participate actively.

Enhanced Engagement: Multimedia integration makes lessons more captivating.

Collaborative Learning: Allows students to work together on projects in real-time.

Improved Outcomes: Interactive elements help in better understanding and retention of information.

Future-Ready Classrooms: Prepares students for a technology-driven future.

Applications:

Lesson Presentations: Integrate videos, animations, and interactive exercises.

Student Interaction: Write, draw, and annotate directly on the screen.

Group Work: Facilitate group projects with collaborative tools.

Interactive Displays for Business

In the corporate world, Interactive Flat Panel Display are revolutionizing the way businesses conduct meetings and presentations. Gladwin's interactive panels offer solutions that enhance communication, streamline processes, and boost productivity.

Benefits for Business:

Increased Engagement: Turn passive viewing into active participation.

Enhanced Collaboration: Facilitate brainstorming sessions and team discussions.

Effective Marketing: Use interactive displays for dynamic product presentations and promotions.

Improved Communication: Seamless sharing of information and real-time feedback.

Cost-Effective: Reduces the need for additional equipment and consumables.

Applications:

Meeting Rooms: Conduct interactive presentations and collaborate in real-time.

Digital Signage: Display engaging content in public areas or client-facing environments.

Training Sessions: Use interactive features to make training more engaging and effective.

Why Choose Gladwin’s Interactive Flat Panel Displays?

Gladwin’s Interactive Flat Panel Display are designed to meet the diverse needs of both educational institutions and businesses. They offer a range of sizes, high-quality screens, and advanced features that make them a top choice in the industry.

Why Gladwin?

High-Quality Screens: Crisp and clear visuals with a seamless 60 Hz refresh rate.

Versatile Sizes: Available in various sizes to fit different spaces and requirements.

User-Friendly Interface: Easy to connect and operate with intuitive touch controls.

Robust Performance: Reliable and durable with a sleek aluminum alloy frame.

Affordable Pricing: Competitive pricing without compromising on quality.

The Future of Interactive Technology

At Gladwin, we believe that interactive technology should be more than just impressive; it should be transformative. Our Interactive Flat Panel Display are designed to bring classrooms and meeting rooms to life, fostering engagement and collaboration.

Explore the Possibilities:

Transformative Classrooms: Engage students with interactive learning tools.

Innovative Business Solutions: Enhance meetings and presentations with interactive features.

Future-Ready Technology: Prepare for a tech-driven world with cutting-edge interactive displays.

Conclusion

Interactive Flat Panel Displays are reshaping how we interact with technology in both educational and business environments. With their advanced features, high-quality performance, and user-friendly design, these displays offer a compelling solution for modern communication and collaboration needs. Explore Gladwin’s range of interactive panels today and discover how these innovative tools can enhance your classroom or business setting.

[cubicdesignzdm]

Maximizing ROI: Effective Strategies from Leading Digital Marketing and SEO Agencies

1. Set Clear Goals and Stay Focused:

Before you embark on any digital marketing campaign, plant your banner firmly in the ground. Set achievable and relevant goals. Whether it’s lead generation, brand awareness, or conversions, clarity is your trusty steed.

Tip: Don’t chase every shiny object. Focus on what truly matters. If your goal is to conquer the social media realm, ride forth with purpose. If it’s conquering search engines, saddle up for SEO glory.

2. Channel Mastery: Less Is More:

Picture this: You’re a sorcerer with limited mana. Would you scatter your spells across every element, or would you master a few potent ones? The same applies to digital channels. Focusing on fewer channels can yield a higher ROI.

SEO Magic: Make sure your content is top-notch and speaks directly to your audience’s wants and needs. Use SEO strategies to boost your content’s visibility on search engines, bringing in more organic traffic. When your content strategy and SEO work together, you’ll climb the search rankings, attract better leads, and boost your digital marketing returns. 

3. Test, Optimize, and Refine:

In the alchemical laboratory of marketing, experimentation is your philosopher’s stone. Test different potions (a.k.a. campaigns) rigorously. Mix ingredients, tweak proportions, and observe the bubbling cauldron.

Multitouch Attribution: Understand the journey of your audience. Did they first encounter your brand through a social post, then a search ad, and finally a retargeting email? Multitouch attribution reveals hidden paths and helps you allocate resources wisely.

4. Quality Over Quantity: Content Alchemy:

Your content isn’t mere words; it’s alchemical gold. Craft it with care. Each blog post, video, or infographic should resonate with your audience like a magical incantation.

Personalization Spells: Tailor your content to individual preferences. Use dynamic content, personalized emails, and targeted messaging. When your audience feels seen, they’ll follow you like loyal familiars.

5. Channel Optimization: SEO Elixirs for Long-Term Returns:

One key technique for maximizing ROI through channel optimization is to tailor your SEO strategies for long-term returns. By conducting thorough keyword research, optimizing website content, and building quality backlinks, businesses can improve their organic search visibility and attract relevant traffic to their website. 

6. The Magic of Retargeting:

Ever had a spell fizzle out? Retargeting is your second chance. When users visit your site but vanish like smoke, retarget them with precision. Remind them of your enchanting offerings.

Pixel Potions: Install retargeting pixels on your website. These magical markers track visitors and allow you to serve ads specifically to those who’ve shown interest. It’s like leaving breadcrumbs in the digital forest.

7. Allies in Influencer Realms:

Forge alliances with digital influencers. They’re the bards of the online world, singing your praises to their loyal followers. Choose influencers whose magic aligns with your brand.

8. Conversion Sorcery: Landing Page Enchantment:

Your landing pages are sacred circles. Optimize them like ancient runes. Clear calls-to-action, persuasive spells (copy), and intuitive designs—these ingredients summon conversions.

9. Data Divination: Analytics and Insights:

Peek into the crystal ball of analytics. Understand user behavior, bounce rates, and potion consumption (click-through rates). Adjust your spells accordingly.

10. Social Alchemy: Engage and Conquer:

Social media isn’t just about posting cat memes (although those are delightful). Engage with your audience. Respond to comments, host contests, and weave community spells.

11. The Quest Never Ends: Continuous Learning:

The digital realm evolves faster than a phoenix reborn. Stay curious. Attend webinars, read scrolls (blogs), and learn from other wizards.

Remember, fellow marketer, you’re not just casting spells; you’re shaping destinies. May your ROI be as abundant as a dragon’s hoard!

If you’re looking for a partner to elevate your brand online, Cubic Designz might be a great fit!

[keenwombatpersona]

Cracking the ROI Code: A Strategic Approach to Influencer Marketing Measurement

In today's digital age, influencer marketing has become a vital component of brand strategies, allowing businesses to reach and engage with their target audience in authentic ways. However, amidst the excitement of influencer collaborations, one crucial question looms large: how can brands accurately measure the return on investment (ROI) of these partnerships?

Fear not, marketers! Here's a comprehensive strategy to crack the ROI code and derive actionable insights from your influencer marketing efforts:

1. Define Clear Objectives: Setting the Foundation

Start by outlining clear and measurable objectives that align with your overall marketing goals. These objectives should be SMART—Specific, Measurable, Achievable, Relevant, and Time-bound. Examples include:

Brand Awareness: Increase brand mentions by X% within a specific timeframe.

Engagement: Achieve a minimum engagement rate of Y% on influencer-generated content.

Lead Generation: Generate Z leads through influencer-driven initiatives.

Sales: Attain a W% increase in sales directly attributed to influencer partnerships.

2. Beyond Surface Metrics: Delve into Meaningful Data

While likes and comments provide some insight, focus on metrics that reflect genuine engagement and impact:

Click-Through Rates (CTR): Measure the number of clicks on links within influencer content to gauge interest.

Engagement Rates: Monitor comments, shares, and saves to assess audience interaction and potential advocacy.

Website Traffic: Analyze the influx of visitors to your website from influencer channels, a tangible indicator of campaign effectiveness.

Conversion Rates: Evaluate the percentage of website visitors who convert into leads or customers, directly attributable to influencer efforts.

3. Utilize Trackable Links & Unique Codes for Precision Tracking

Simplify ROI tracking by using trackable links and unique discount codes for each influencer collaboration. This approach allows for accurate measurement of traffic and sales originating from specific partnerships.

4. Monitor Brand Sentiment: Tap into Audience Insights

Stay attuned to brand sentiment by leveraging social listening tools. Monitor conversations surrounding your brand and influencer campaigns to understand audience perception and sentiment shifts.

5. Leverage Advanced Analytics Platforms

Take advantage of influencer marketing platforms with advanced analytics tools. These platforms streamline data collection and reporting, providing comprehensive insights into campaign performance.

6. Embrace Multitouch Attribution Models

Acknowledge the complexity of the customer journey by adopting multitouch attribution models. Consider methodologies that account for all touchpoints, including influencer interactions, to accurately attribute conversions.

7. ROI: A Continuous Journey of Optimization

Understand that measuring ROI is an ongoing process that requires continuous refinement. Regularly analyze data, adjust strategies as needed, and optimize influencer partnerships for maximum ROI.

By following this strategic approach and embracing a data-driven mindset, brands can effectively crack the ROI code in influencer marketing. Remember, success lies not just in the numbers but in the strategic alignment of objectives and the cultivation of genuine engagement. So, arm yourself with insights, embark on the journey, and unlock the full potential of influencer marketing ROI!

[muhammadsiraj786]

Samsung Galaxy Smartphone A05s Price and Specs

Samsung has explored standards with its innovative phones in the ever-changing smartphone market. The Samsung Galaxy A05s, the newest model in the Galaxy A series, offers proof of the brand’s commitment to providing consumers with premium performance at an affordable price. The Galaxy A05s is ready to create an impression in the competitive smartphone industry thanks to its stylish look, strong features, and multitude of options.

Dimensions and Design A05s

The Samsung Galaxy A05s boasts dimensions of 168 x seventy-seven. Eight x 8.8 mm and weighs 194 g, making it easily transportable even as providing a great screen real property for immersive viewing reports. Available in flowing colors with Black, Silver, Light Green, and Violet, the device offers a wide range of fashion choices.

Dual SIM Capability Samsung Galaxy Smartphone A05s

Equipped with Dual SIM and dual Standby (Nano-SIM) functionality, the Galaxy A05s guarantees seamless connectivity, allowing customers to manage non-public and expert contacts comfortably.

Superior Connectivity Samsung A05s

The technique enables reliable network coverage for continuous connectivity and internet access by supporting a wide range of frequency bands, including 2G, 3G, and 4G bands. Using LTE band rules for 1(2100), 3(1800), 5(850), 7(2600), 8(900), 20(800), 38(2600), 40(2300), and 41(2500), customers may enjoy fast data connectivity no matter where they go.

Powerful Performance Galaxy A05s

The Samsung Galaxy A05s comes with an Octa-center processor, which consists of four Kryo 265 Gold cores and four Kryo 265 Silver cores, clocked at 2.4 and 1.9 GHz, respectively. When combined with the Adreno 610 GPU and Qualcomm SM6225 Snapdragon 680 4G CPU, the smartphone provides lag-free gaming, smooth multitasking, and smart battery life.

Vibrant Display Samsung Smartphone A05s

The attractive 6.7-inch PLS LCD Capacitive Touchscreen of the Galaxy A05s features multitouch capability and 16 million coloring options. Customers may enjoy clear, vibrant images with a resolution of 1080 x 2400 pixels (~393 PPI) when they are gaming, browsing the internet, or streaming video.

Ample Storage and Memory Mobile A05s

With 128GB of built-in storage and 4GB of RAM, the Samsung Galaxy A05s affords enough space for storing multimedia documents, apps, and games, at the same time as ensuring smooth performance and easy Additionally, The device allows customers to increase their storage capacity by up to 1TB by supporting expandable storage via a microSD card.

Impressive Camera Setup Samsung Smartmobile A05s

Capture every second in a lovely element with the Galaxy A05’s excellent camera setup. Featuring a Triple Camera configuration on the rear, which includes a 50 MP huge-attitude lens, a 2 MP macro lens, and a 2 MP depth sensor, customers can unleash their creativity and capture beautiful pix and movement images. On the front, a 13 MP selfie camera guarantees crisp and clean self-pictures, ideal for social media fans and selfie lovers.

Long-lasting Battery Life A05s

The Samsung Galaxy A05s features a powerful 5000 mAh battery that guarantees all-day use without the need for regular recharging. Additionally, users may easily continue their daily operations after quickly recharging their devices with a guide for immediate charging up to 25W.

In conclusion, The Samsung Galaxy A05s is a good choice for buyers looking for a feature-rich smartphone that won’t break the budget. With its sleek design, powerful specifications, outstanding digital camera capabilities, and long-lasting battery life, the Galaxy A05s offers excellent value for money and further validates Samsung commitment to both innovation and customer satisfaction.

[shobujtech1]

Oppo A78 4G Geenral Information Oppo A78 4G comes with an attractive design & performance. The device was launched in 2023 on July 10, with an aggressive price point. Design The smartphone's dimensions are 160 x 73.2 x 7.9 mm (6.30 x 2.88 x 0.31 in), with Glass Front and Plastic Body. The device works with two SIM cards (Nano-SIM, dual stand-by). The smartphone comes in Mist Black and Aqua Green color options and features IP54, dust, and splash resistance. Display The Oppo A78 4G has a 6.43 inches, 99.8 cm2 (~85.2% screen-to-body ratio) AMOLED display. The screen has a pixel density of 409 pixels per inch, an aspect ratio of 20:9, and a 1080 by 2400 pixels resolution. It offers a 90Hz refresh rate for smooth scrolling with multitouch and 16M color support. Hardware & Software The Adreno 610 GPU and eight-core Qualcomm SM6225 Snapdragon 680 4G (6 nm) CPU in the A78 4G make it the fastest phone on the market. The phone has special software called ColorOS 13.1, built on Android 13. The smartphone has two storage options, 8GB+128GB and 8GB+256GB, with LPDDr4X type RAM and a storage expansion facility.  Camera The Oppo A78 4G has two camera sensors in the back: 50MP+2MP. With 10809@30fps video recording, it has an LED flash, HDR, panning, and more. You will get an 8Mp lens to take selfies and record videos at 10809@30fps. Multimedia There is a split speaker with audio, video, and recording and a 3.5mm headphone jack to enjoy more media types. This Oppo A78 4G phone doesn't work with FM radio, which is sad. Connectivity You will get the latest dual-band Wi-Fi connection, Bluetooth, navigation system, NFC, OTG, and USB Type-C in the connectivity options. For safety, there is a fingerprint reader under the screen that you can use to open the device.  Battery A 67W wired super rapid charging technology and a non-removable 5000 mAh battery power the A78 4G. The oppo claims the device can charge 76% in 30 min (Advertised). 

[zorbasmedia]

Self-Reported Attribution: Unveiling the Power of Customer Insights in Marketing Strategies

Are you familiar with the process of tracking the origins of your customers, particularly when you lack clear information from referrals or sources?

During our discussion today, we’ll explore the concept of self-reported attribution, its importance, the gradual integration of this approach into marketing strategies, and ways to use self-reported attribution data to drive business results, increase customer engagement, and drive growth.

What is attribution 

Attribution, within the realm of marketing and analytics, refers to the process of attributing credit or determining the contribution of different marketing channels, touchpoints, or campaigns towards achieving a desired outcome or conversion. It involves identifying and comprehending the factors that influenced a customer’s decision to take a specific action, such as making a purchase, subscribing to a service, or engaging with a brand.

The primary objective of attribution is to accurately measure and assign value to various marketing efforts based on their impact on customer behavior and conversion rates. It assists businesses in: 

understanding the effectiveness of their marketing strategies; 

optimizing budget allocation;

making informed decisions to enhance overall marketing performance.

There exist several attribution models, including: 

first-touch attribution; 

last-touch attribution;

linear attribution;

multitouch attribution. 

Each model has its own approach to assigning credit to different touchpoints throughout the customer journey. But today we are focusing on self-reported attribution. 

What is self-reported attribution

Self-reported attribution involves collecting information directly from customers regarding the sources or channels through which they became aware of and engaged with a particular company or brand. This approach involves collecting information through surveys that inquire about the customer’s source of information, as well as gathering data directly during the registration, enrollment, or purchase process. This method usually entails asking customers questions like: 

“Where did you first hear about us?”  “What influenced your decision to make a purchase?”

By relying on self-reported attribution, one can potentially identify the most impactful marketing activity, as it represents the point of contact that the customer deems most memorable or significant, irrespective of which stage of the sales funnel it occurred in.

Why you need self-reported attribution

As security and privacy concerns arise, along with the proliferation of multiple devices, and complicated purchasing processes involving various decision makers, accurately assessing and quantifying the impact of marketing endeavors at digital touchpoints is becoming an arduous task. 

Therefore, self-reported attribution in marketing is important for several reasons:

Channel optimization. Self-reported attribution helps marketers identify the most effective marketing channels to reach their target audience. By understanding which channels customers believe have the greatest impact on their buying decisions, marketers can allocate their resources and budget more effectively. 

Campaign evaluation. This approach allows marketers to evaluate the effectiveness of their marketing campaigns. By asking customers to report how various marketing activities influenced their buying decisions, marketers can assess which elements of their campaigns are driving conversions and which need improvement. 

Personalization and targeting. Self-reported attribution data can be used to create more personalized and targeted marketing activities. By understanding the specific factors that influence individual buyers, marketers can tailor their messages and offers so that they resonate with the target audience. 

Customer satisfaction and loyalty. Asking customers about their attribution can make them feel valued and heard. This can improve their overall impression of the brand and increase their satisfaction and loyalty. Customers appreciate when marketers show interest in their preferences, and this can lead to long-term relationships and repeat business.

How to create a “How did you hear about us?” survey

Conducting a survey that asks respondents how they heard about your business is an effective way to gather information about the various channels or sources through which customers became aware of your company. The following steps outline how to create such surveys:

If you want to reach new GEOs and audiences, maybe it is all waiting for you on Telegram? We’ve prepared some material about Telegram audiences. What are the messenger’s users like this year? How old they are, what they do, and what they are interested in!

1. Determine the survey method. Decide how you will administer the survey, whether through online platforms like SurveyMonkey, Google Forms, or Typeform, or through in-person or phone interviews. Select a method that suits your target audience and business requirements.

2. Select a question format. You can utilize open-ended questions or multiple-choice questions, or a combination of both. 

3. Design the survey question. The main question of the survey should be, “How did you hear about us?” This gives respondents the opportunity to specify or explain the exact source or channel that led them to your business. Here are some examples:

— What prompted you to find out about our company? (Open-ended question) — Please choose the option that best describes how you discovered us:      a) Internet search     b) Social media     c) Family and friends     d) Print advertising     e) Other (multiple-choice question)

4. Include follow-up questions (optional). Depending on the context, you may want to gather additional information through follow-up questions to gain more insights about specific channels. For instance:

— If they selected “Internet search,” you can ask, “What search engine did you use?” — If they chose “Social media,” you can inquire, “On which platform(s) did you find us?”

5. Keep the survey concise. Limit the number of questions to encourage participation and maintain respondent interest. Generally, a “How did you hear about us?” survey requires just one main question.

6. Test and refine. Prior to officially launching the survey, test it with a small group to ensure it functions properly and collects the desired data. Make necessary adjustments based on feedback.

7. Launch and analyze the survey. Distribute the survey to your target audience using the chosen method. Once sufficient responses have been collected, analyze the data to identify patterns and trends in how customers learned about your business. 

Remember, the goal of this survey is to gain insights into the customer journey and optimize your marketing efforts.

Conclusion

Self-reported attribution allows businesses to accurately measure and assign value to different marketing efforts based on their impact on customer behavior and conversion rates. This information is crucial for optimizing budget allocation and driving business results. By identifying the most impactful marketing activity through self-reported attribution, businesses can focus their efforts on the channels and touchpoints that have the highest impact on customer engagement and growth.

Interesting headings:

Affiliate marketing case studies

Bonuses

Reviews

[madmantechnologies]

The Future of Interaction: Exploring the World of Touch Tables

Touch tables have become an interesting and cutting-edge way to interact with digital content in our quickly evolving technology ecosystem. Touch tables enable a new level of involvement and collaboration in place of conventional screens and interfaces.

The Evolution of Touch Tables

Touch tables, also known as interactive tables or multitouch tables, have come a long way since their inception. Here's a brief overview of their evolution:

Early Beginnings: Touch tables can trace their roots to the development of touch-screen technology in the 1970s. Early iterations were basic and primarily used in research and industrial settings.

Consumer Adoption: In the early 2000s, touch tables began to gain popularity in the consumer market. Microsoft's Surface Table, introduced in 2008, was one of the first commercial touch tables, capturing the public's imagination.

Advancements in Technology: Over the years, advancements in touch-sensitive technology, including capacitive and infrared touchscreens, have improved the responsiveness and accuracy of touch tables.

Do you know what are the advantages of the touch tables? And their benefits?

ADVANTAGES -

Intuitive Interaction: Touch tables offer a natural and intuitive way to interact with digital content, making them accessible to people of all ages and technical backgrounds.

Collaboration: Multiple users can interact with a touch table simultaneously, fostering collaboration and teamwork in various settings.

Engagement: Touch tables provide an engaging and immersive experience, whether for learning, entertainment, or making decisions.

Customization: Content on touch tables can be easily customized and updated, allowing for dynamic and adaptable experiences.

Data Visualization: Touch tables are excellent for visualizing complex data and information, making it easier to understand and analyze.

CONCLUSION

Touch tables represent a significant step forward in human-computer interaction. Their versatility and potential applications across various industries make them a compelling technology to watch. As technology continues to advance, we can expect touch tables to become even more sophisticated and widely adopted, enriching our lives in ways we are only beginning to imagine. Whether you're in education, business, or simply interested in the latest tech trends, touch tables offer a promising glimpse into the future of interaction and engagement.

[ledscreendubai]

Choose the best indoor digital signage supplier in Dubai.

Signage is an integral element of a business as it increases market reach and draws clients' attention to it. Every new company needs a solid branding and marketing plan, with signage serving to promote products and services while simultaneously creating a recognizable brand name you can choose the best indoor digital signage supplier in Dubai. Every successful business needs effective signage for various purposes, such as business quality improvement, psychological impact reduction, cost-efficient marketing campaigns, or effective communication strategies.

Today, many businesses are turning to digital signage. This article is ideal if you're an entrepreneur interested in adopting this trend. Digital signage connects your brand's image with target customers in an engaging and meaningful manner; customers will quickly notice your creative display of digital signage, which plays a critical role in building up your brand's reputation on the market. Implementation requires careful attention to detail, boldness, and an innovative style if you want your company to stand out rather than become part of its background.

If you need bright menu boards and touch-screen kiosks for indoor digital signage in Dubai, we have an exhaustive list of reliable indoor digital signage suppliers in Dubai ready to serve.

Pixelplus is a Dubai technology leader offering customised multimedia and digital sign-up solutions, including multimedia signage solutions. As one of the premier indoor digital signage companies in Dubai, they oversee projects across Dubai for various clients using high-quality digital signboards that can be tailored specifically to meet business requirements—all provided by reliable experts who guarantee results!

Pixelplus provides businesses of all kinds with products to meet their business needs, from a basic desk-mount system to interactive multitouch displays with sophisticated packages. Pixelplus plays an essential role in the Dubai LED display market by providing reliable electronic signage as well as LED displays with top-tier services that promise only excellence.

Top indoor digital signage in Dubai boast interactive digital displays that will give customers a positive impression of your business. These firms have provided digital signage services for many years and possess all of the knowledge needed for businesses to use this strategy effectively to gain more customers.

Conclusion

Digital signage is an incredible marketing tool and technological asset. They're cost-effective, long-lasting solutions with outstanding return on investments (ROI). Just as with marketing campaigns, different campaigns with specific goals can also use this medium effectively. Digital signage has become an indispensable asset for marketers looking to meet various marketing goals. The digital display screen serves as the interface with their clientele. The industry is complex. A variety of manufacturers and vendors produce components, while supportive electronics and software tools exist. In order to maximise the ROI of campaigns, select an ideal digital signage screen and hardware that best fit your requirements in order to enjoy all the advantages digital signage can bring. Otherwise, you won't experience its full benefits.

[braininventoryindia-blog]

The Definitive iOS App Development Guide for Businesses

Quick Summary:  The iOS platform represents a broad spectrum of the latest technological advances and breakthroughs. The device supports multitasking and multitouch capabilities that enable business applications to perform an essential function without hindering the performance of the virtual switchboard. Apple’s iOS platform is empowering businesses in a never-seen-before way by utilizing state-of-the-art technology, bringing wealth and prosperity to all big brands.

What is iOS App Development? 

iOS development is the process of creating apps for the Apple platform. These apps can be implemented in both native (non-portable) and hybrid (portable) languages. The types of applications created with iOS are those that are installed on iPhones and iPads. Currently, there are two main platforms to choose from: the iPhone operating system and its lower-level counterpart, iOS for tablets (iPad). Android devices run an almost identical OS under the hood—they are just different perspectives on the same thing.

Top Reasons for Businesses to Choose iOS Platform for App Development 

In the world of the mobile market, iOS has become a success story. It has been able to make its way across the globe and is popular in almost every corner. It has managed to break into the top ten mobile operating systems list and is currently ranked in second place after Android OS.

Following are the reasons why businesses should choose iOS mobile app development service:

Powerful platform

When we talk about an amazing user experience, iOS is the best platform to build apps. This is because of its simple design, responsiveness, and touch-screen nature. There are no compatibility issues with the device and the apps look flawless on the iPhone, iPad, and even Apple Watch.

 Increase Market Penetration

Apple's iOS App Store has always been one of the major destinations for app development. Businesses from almost every corner of the world have been making their presence felt in this app store with amazing interactive and responsive mobile apps. As an extension to these developments, this mobile app development service provider is also providing a handsome opportunity to make a strong foothold among users from these countries.

Great app speed and reliability 

The iOS platform has been developed using the latest and best technologies, which are really easy to use. Its application is minimalistic yet modern and user-friendly, making it one of the most popular mobile operating systems. As a result, an app on the iOS platform will have higher chances of exposure across various social media platforms like Twitter and Facebook, thus enhancing your brand visibility at the same time.

Improved Return on Investment

iOS apps on average generate more revenue than Android applications. This is because iOS apps have a higher demand for users and can be monetized efficiently in their native platform, i.e., Apple's App Store. As compared to Android applications, the latter can only be monetized by the developers of third-party Android app stores.

More Secure Transactions

iOS apps are appreciated in the industry due to their security measures and they provide maximum safety to users. Security is the most significant thing in business, as it affects business performance and it has a direct impact on its success.

 Several Types of iOS App Development, Including:

The app development industry seems to be blossoming really fast. There are basically two types of iOS app development i.e., native and hybrid. Businesses hire proficient mobile app development companies that can provide proficient hybrid iOS app solutions or native iOS mobile apps to help them scale and earn high profits. Let’s discuss the different types of iOS App Development:

 Native Mobile Apps  

 iOS native mobile app development is commonly used for iOS devices such as iPhones and iPad. These apps are built to solely work on the Apple platform & are hence called native mobile apps. These apps provide an amazing user experience as they have been developed to operate flawlessly on one operating system, i.e., iOS. 

Hybrid Mobile Apps 

Hybrid apps are a type of web app which runs within the browser. The web page is coded with HTML 5, CSS, and JavaScript while the app's interface is built with Objective C/Swift programming languages that power Apple devices. This allows them to be more user-friendly than native apps and reduces the cost of development due to the same code being used for multiple platforms.

 Programming Languages Used for Developing iOS Applications, Including:

When you are planning to create a new app, it's important to know which language is best for your business. The language of your choice will have a significant impact on the success and competitiveness of your application. Here is a list of some of the best iOS programming languages that are well-suited for native applications and hybrid app development.

 Swift

Swift is a programming language that is used for developing multiplatform such as Apple WatchOS and iPads. The main advantage of this programming language has been that it was introduced recently in the year 2014 and has progressed exponentially in the year 2017. The syntax is easy to grasp and offers error-free output while achieving very high speeds. This makes the Swift programming language a favorite among app developers because it offers them plenty of flexibility.

  Objective-C  

Objective-C comes with a built-in framework for object-oriented programming. It is used to program in app creation for iOS devices, Mac, etc. This can help you produce an application that is compatible with older versions of iOS that Swift does not support. 

  Flutter

Flutter is a programming language that is fast and lightweight. It provides rapid development of mobile apps without any loss of relevant data. This programming language has been introduced by Google in the year 2015 and was released two years later in 2017. Developers have specific reasons to choose Flutter codes over other programming languages such as ready-to-use widgets that can be implemented during the iOS app development process.

HTML5

 HTML5 is the one used maximum by web developers because of its flexibility, ease of use, and rich capabilities. This is a language that is used to develop websites catered to various devices. HTML5 has a lot of features it which are very powerful and are used as a standard by all sorts of apps. Many small ventures as well as start-ups make use of this language to develop iOS apps.

Things to Consider Before Developing iOS Applications

There are many things that you should consider before developing your iOS application. There are many aspects of the iOS platform that need to be thoroughly understood in order for you to build your application successfully.

 Perform in-depth Market Research 

Before developing an iPhone app, it is important to have a clear vision of what you want to achieve. Your primary goal should be to find out more about the market for apps, customer preferences, and the strengths of your competitors. This will help you in being able to create the right kind of application at the right price. Also, it is important to check out the reviews of those customers who have been using your product or services recently and make sure that they are satisfied with its performance.

Identify Target Audience

In order to create a compelling lead-generation marketing strategy, it is crucial to define your target audience by conducting thorough market research. Conduct surveys and try to create a consumer persona to identify the type of users you want to target. The purpose of this manual is to provide you with a range of steps that can be used immediately in order to build up a comprehensive list of your potential leads from different channels using various techniques.

Be Unique & Original

Businesses that want to introduce their products or services to customers need to stand out from the crowd by offering something unique and innovative. This unique proposition can only be achieved by hiring skilled iOS app developers who are well-versed in the technology and can create an application that provides solutions for customer needs.

User-Friendly

When developing an iOS application, one of the most important considerations is to make the app user-friendly. If the app is complex and needs too much technical knowledge to use, then it becomes difficult for the users to accept it. And if your application seems complicated and confusing at first sight, then it’s likely that it will gather only a handful of users instead of many people who are interested in using your product/service/app.

Conclusion

The mobile app market has brought a huge transformation in global businesses. The development of an app provides you with access to new markets and this can be very helpful to expand your business. Apple has been leading the iOS app development industry. As more and more businesses are depending on iPhone and iPad userbase, they need expert iOS developers to build such applications as developing an iPhone or iPad app requires special expertise, which is only available with specialized developers.

Brain Inventory is a leading Android and iOS mobile app company that specializes in designing and developing business intelligence, customer relationship management (CRM), and social media applications. We work with startups and large enterprises to achieve desired results and provide a first-class user experience. Our experts have vast experience working across all major platforms like Android, iOS, and Windows Phone.

[mobappdevelopmentcompany]

The Complete Guide to Charts and How They Help Marketers and Businesses to Get Growth

are a visual representation of data. You can use charts to display information quickly and easily. Charts integrate text with graphics or symbols to indicate the relationship between several data sets. Take a look at these examples. You can use a bar chart for indicating the sales pattern of a product over a certain timeline say a few years. The length of a bar in the chart signifies the product sales for a specific year.

Charts are a great way to convey complex information and compare several data sets. This is because pictorial representation is often a more powerful tool to display information. Research has proven the fact that it’s easier to understand and remember data represented visually via charts over plain textual data. This way, viewers can grasp the insights faster and more effortlessly. Google Charts is also an effective tool for data analysis and identifying trends, patterns, and outliers. This is the most popular form of chart leveraged by modern-day entrepreneurs. Businesses are using these charts as a productive way of data visualization on their websites or web/mobile apps. The Google chart gallery comes with a huge variety of ready-made charts starting from simple line-based charts to complicated ones like hierarchical tree maps.

What do you need to know about Google charts?

Google-based charts are web-based solutions that help software development teams visualize their website data in the form of histograms, pictographs, etc. These charts are Cloud-based and allow software development teams to create various types of interactive graphs and charts for displaying crucial data on their websites.

Google’s visualization API powers the charts, So, web app development teams can effortlessly integrate these charts into web apps. Anyone having a Google account can access it.

The charts are exposed as JavaScript classes and rendered with the help of SVG/HTML5 technology. This provides cross-platform portability to Android & iOS devices and cross-browser compatibility including VML for old IE versions. Entrepreneurs can even feed data into charts and create chart-related objects with the help of a selected ID. Users can refer to the google charts documentation to seek assistance and resolve other queries

Why is it important to use Google charts?

It is free to use and comes with a user-friendly interface.

It is an easy way to make a data visualization for your blog post or website.

You can use it to display data in a variety of formats, from bar graphs to pie charts.

Data visualization is the process of converting information into a graphical format that can be quickly comprehended and shared with others.

Features of Google-based charts?

Content Management

Custom Dashboards

Compatibility with different browsers and mobile platforms.

Multitouch Support

Lightweight

Simple Configurations

Visual Discovery

Multiple axes

Configurable tooltips

Date Time support.

Dataset Management

Print using a web page

External data from a server

What are some benefits of using Google-created charts?

Easily create charts with built-in templates.

A large library of chart types to choose from.

Flexible chart options to change colors, fonts, etc.

Simple tools to animate data in a chart or make changes to it over time.

However, in order to reap the benefits of this javascript-based data visualization library to the fullest and achieve your goal, it’s important to select the right kind of chart. There are a wide variety of Google-provided charts. Each type of chart serves a specific purpose. You need to identify your objective and then select the chart type that best fits your requirement.

TYPES OF GOOGLE CHART

How Easy They Are!

Google’s Charts are important because they allow data visualization in the browser with no need to download and install a plug-in.

The Google Chart API is a JavaScript library that lets users create graphs, charts, and maps in the browser without having to download or install a plug-in. With this API, developers can create interactive visualizations for websites and applications.

Some of the Visual EXAMPLES of the charts generated through google’s charts:

In the below Charts, we have merged the dataset to showcase the different formats. The Colored Labels Consists of Their Types:

How to integrate Google chart Pie

<!DOCTYPE html>

<html>

<script type="text/javascript" src="https://www.gstatic.com/charts/loader.js"></script>

<body>

<div

id="myChart" style="width:100%; max-width:600px; height:500px;">

</div>

<script>

google.charts.load('current', {'packages':['corechart']});

google.charts.setOnLoadCallback(drawChart);

function drawChart() {

var data = google.visualization.arrayToDataTable([

['Contry', 'Mhl'],

['Italy',54.8],

['France',48.6],

['Spain',44.4],

['USA',23.9],

['Argentina',14.5]

]);

var options = {

title:'World Wide Wine Production'

};

var chart = new google.visualization.PieChart(document.getElementById('myChart'));

chart.draw(data, options);

}

</script>

</body>

</html>

Challenges Faced While Integration

Displaying real-time data without reloading the page.

Solution: - By using jQuery. Click Here for Code

2. User interface customization in accordance with the client's requirements.

Solution: - By using bootstrap and with the help of jQuery. Click Here for Code

3. Customizing the filters and labels that appear on the charts.

Solution: - With the help of HTML, CSS, and jQuery. Click Here for Code

4. Retrieve the necessary data from the backend to present the results.

Solution: - Write an API in Laravel (PHP) to get the data and prepare by using jQuery to Display the google chart.

In Conclusion

Data visualization with Google-provided Charts can work wonders in your web development process. And, the good news is that the charts are continuously being updated with new features and enhancements to stay relevant as per the changing trends and offer advanced functionalities to users.

However, you must take care that your chart is captivating enough to make your point more convincing and add credibility to the presentation. Also, follow the best practices while you implement these charts. You may consider hiring professional Google chart developers if your requirements are complex and you lack the necessary expertise.

[socialladtech]

How To Get Ahead In Advertising With Google Ads Update?

Ads are the best way to reach the target audience. Many companies prefer to use many advertising tricks to enhance their sales. And the best way to sell your product is via displaying your ads on Google. 

Because Google Ads has a worldwide reach and it is easy to reach your target audience without any hassle.

So, if you are new to using Google Ads or Google Ads Update, then this article is really good enough to understand all about it. 

So, here we stop killing more time and start the article.

What Is Google Ads? Are They Useful?

Google Ads can help in business promotion, the sale of goods or services, awareness-building, and website traffic. Your ad campaign, including the ad content, settings, and budget, can be created and changed at any time because Google Ads accounts are handled online.

Additionally, these ads will provide users with the fastest results. Also, via displaying ads on google, then you will be able to reach your target audience instantly. Apart from it, you can also attract your target audience with these ads. 

Google Ads New Updates

As we know, changes are drastically taking place in every field. And in Google Ads also many things have changed. So, the following are the things that have been changed or updated in Google Ads:-

The Worldwide Site Tag Has Been Replaced By The Google Tag.

Because the tag functions for both properties, you can mix your Google Ads and Google Analytics tags, but doing so is optional. If you want, you can keep them apart. A new Google tag page will allow you to control your tag settings in Google Ads and Google Analytics. So, this is the change in Google Ads Update.

Google Is Helping Automate The Transformation Of Able-To-Qualify Accounts To Data-Driven Attribution Modeling.

You may or may not recall that Google switched to a data-driven attribution model as the default attribution model for new conversion actions last year. The most recent update states that in some accounts, Google Ads is now automatically moving eligible existing conversion actions to data-driven attribution.

A multitouch attribution technique called data-driven attribution uses previous data to more precisely weight each activity that results in conversion during the buyer's journey. 

Only advertisers whose conversion actions meet the data requirements can use this. In the platform's conversion settings or your notifications view, you can choose not to receive transition alerts.

Deprecation Of Third-Party Cookies Has Been Postponed Until 2024.

According to a July 27 announcement from Google, third-party cookies will be deprecated in Chrome in the second half of 2024. To target the right audiences and monitor the behavior of website users after they leave their site, advertisers employ third-party cookie data.

Since announcing in January 2020 that it will phase out third-party cookies in Chrome by 2022 for privacy reasons, Google has been developing cookie-free monitoring and advertising targeting alternatives.

Google is delaying the initial 2022 target because testing and putting these solutions into practice take more time.

Content Voice-Overs For YouTube advertising

On July 20, 2022, Google added a text-to-speech voice-over tool to the asset library of the Google Ads platform. Artificial intelligence is used in this innovative technology to translate your written composition into speech that sounds natural.

Google really created seven distinct voices—four male and three female—by analyzing 5,000 YouTube adverts. As a result, advertising should have several options to match their brand voice. I can speak from personal experience when I say that doing voice-overs for video marketing may take a lot of time, therefore I think this upgrade will help advertisers. So, this is the latest google ads updates of google ads. Furthermore, you can also do Free Advertising Online by using other methods.

Google Has Started Automatically Upgrading Smart Shopping Campaigns To Productivity Max.

It has long been rumored that Performance Max campaigns, which were a well-liked platform addition last year, will eventually totally replace Smart Shopping and Local campaigns. Having said that, Google declared that Smart Shopping campaigns will be automatically upgraded to Performance Max as of July 21, 2022.

Keep Up With Google Ads Updates.

You should anticipate a round of Google Ads upgrades after the new year starts and Google Marketing Live is over. Although platform changes are inevitable, your greatest chance of handling any updates without difficulty is to be as prepared as you can be.

You will ultimately save time and money if you are aware of what each update signifies, when and why it happens, and how to respond appropriately. Is there a fast way to accomplish this? Naturally, keep an eye out for more WordStream Google Ads update roundups!

You can also watch: How to Search Advertisements Using Likes, Shares, and Comments - How to Tutorial Series

Conclusion

Lastly, I hope you guys have enhanced some knowledge about the Google Ads Update. So, this is the end for now. We will come again with many more topics. Till then, keep reading!!

[idesigncafe]

Overcoming Content Challenges

Authors: Steve Glancey and Bryan Meszaros from the Digital Signage Connection

Although often relegated to the back seat, the process of content creation drives the success of a digital signage program. It is therefore essential to develop a mental map of each component stage, from strategizing and budgeting, through development and optimization, and to address the unique requirements and challenges of each one. With a clear plan in place, potential stall-outs are easily avoided, and obstacles, overcome. What follows is a collection of tips and tricks that we have developed in the course of our experience, and found helpful in navigating some of the difficulties that inevitably accompany a creative undertaking. We here pass them on to you to help better position you for your next endeavor.

Obstacle #1: Project Ownership

The nature of project ownership is critical and, unfortunately, often blurred in understanding. Is the person being said to "own" a project responsible, by definition, for all aspects of its design and production? In a word: no! Rather, they manage and monitor the numerous interlocking parts of the creative engine - the gathering of assets, messaging, design, and approval - each of which is the domain of a different person, or team. This last, the granting of approval, is generally understood, and intended as the concluding step. However, its finality hinges upon the clear delineation and coordination of the preceding steps, without which requests for further changes are far more likely to arise. Changing even one textual element could disrupt the flow, look and feel of the whole product, and force the designer to go back and rework it from the ground up to accommodate the change.

Obstacle #2: Content Strategy

Designers create content within "closed environments;" they alone experience, and interact with their creations during the design process. Yet given that their creations are ultimately destined for display in "open environments" subject to such variables as viewing distance, demographics, audience journey, time of day etc., it's important to keep in mind that every content piece adhering perfectly to fundamental principles of design in the abstract carries no guarantee of effectiveness when it goes "live." All these variables, and more, should be researched and applied to your content: type, structure, design, refresh rate etc. as they will deeply impact the audience engagement with, and effectiveness of the intended message.

Obstacle #3: Playlist Strategy

Optimizing your playlist requires the delicate counterbalancing of numerous considerations, all within the framework of your budget and network objectives. Loop length, for example, must be in step with audience dwell time. Make your playlist too long, and it will be a waste of network resources; too short, and you will forfeit network opportunities. Couple dwell time with the return rate of your audience; multiply by an effective frequency of 4-7 (the number of times a viewer needs to be exposed to a message before it is thoroughly communicated); and add to that any wish to day-part, or employ triggers, feeds, or logic that activates different content depending on the time, or viewer body-language or demographics and you will begin to get the measure of what it is to develop a strategic plan that truly capitalizes on the possibilities of digital signage.

Obstacle #4: Gathering Assets

The process of gathering assets is more complicated than the phrase would suggest, as they are not, in fact, necessarily useable simply by virtue of being "digital" - a reality difficult to concede for clients unfamiliar with concepts such as image quality, and display resolution. Fortunately, a little proactive education explaining such fundamentals within the specific context of your plan to develop content for a client (using which editing program, and in which output format) often goes a long way towards bringing about the submission better-quality files, even if they are not all vector graphics, files of 300dpi or more are ideal. Of course, there is always the possibility that there are no usable assets to uncover. Sometimes the image quality of a graphic is too poor, or the asset does not exist in a version that supports editing, requiring you to start from scratch. The bottom line is: avoid assuming anything about your client's level of knowledge or organization, and be prepared to explain why their idea and/or materials may need to be scrapped or revised.

Obstacle #5: Content Licensing

Content licensing does not abide by the "finders, keepers" rule. Possession of an asset does not necessarily confer the right to display it in a commercial setting, even if it was acquired "for free" - a reality sometimes difficult to accept in a world where side-stepping costs is so often possible. However, several lawsuits over the years have been brought against digital signage companies whose network owners failed to negotiate an agreement (either in the form of a one-time payment, or an ongoing subscription) with the owner of every asset in their playlist. Given the costs incurred by such a lawsuit, it's essential to address licensing costs early and often, and to ensure that a line item appears in the budget from the very beginning. "But that CNN feed says that it's free..." Look again at the terms. Free news feeds, and most free or inexpensive weather feeds are available only for non-commercial use.

Obstacle #6: Creative Budgeting

Talking money is like talking politics: everyone has an opinion, and no one is right. The question of budget must therefore be addressed both early in the development process, and regularly throughout the lifecycle of a project, for content carries a cost not only to create, but to maintain. The viewing frequency, and relationship it bears with its physical context give it a limited shelf-life, and while you would ideally have a surplus of content from which to chose, and/or assets with an automated feature, the project will, in fact, require ongoing programming, editing and management. True, most CMS (content management systems) now support advance scheduling, but someone still needs to oversee that task. The success or failure of a digital signage project therefore will depend on the project owners ability to accurately and creatively manage the fixed initial costs and variable ongoing costs to collect, license, and schedule content assets all powered by the most costly line item: human capital.

Obstacle #7: Stretching the Dollars

Were money not an obstacle, we would all simply hire ABC or Lucasfilm to build out our playlists, and keep them fresh. But money is an obstacle. Budgetary constraints come into play for everyone at some point. That is why I am a proponent of building playlists with an eye to maximizing value, as opposed to maxing-out one's resources. This can be done in a variety of ways, including investing up-front in custom templates; reusing assets that your company originally used elsewhere; leveraging user-generated, and data-driven content; strategically recycling content; and outsourcing parts of your playlist to licensed feeds or competitively priced creative agencies.

Obstacle #8: CMS and Hardware

This subject, once broached, easily leads the ensuing discussion down the proverbial rabbit hole, but my goal is simply to highlight a few of the cascading effects of your choice in CMS, and hardware. With respect to CMS, some solutions are new, and less refined due either to their time on the market, or target simplicity, and for content managers posting only simple messages, they present an appropriate solution. However, with simplicity come limitations, and complex networks may feel the lack of editing and programming options, readymade app stores, KPIs, feeds, triggers, localization, advertising market platform integration, weighted playlists and logic playback configuration. They may also feel limited by the breath of file-type options, API, security settings, reliability, remote management features, emergency messaging capabilities, etc. If so, there are other more established, robust CMS to consider.

The playback quality of the hardware you choose is also something to consider carefully, as it has a profound impact of viewers' visual engagement with your message. And finally, careful thought must be put into your connectivity strategy. Will you connect your system via Wi-Fi for which you pay with a monthly bill, or through a mobile provider that you pay by the gigabyte - a costly proposition if your playlist includes large video files or frequent content updates. There is no right answer, just the solution that best fits your content strategy.

Obstacle #9: Optimization

The effectiveness of your content is in direct measure to the quality of your messaging, so even the most thoughtfully designed content campaign can benefit from regular, controlled tests of its effectiveness. A/B testing or before and after comparisons are the easiest, most affordable kind of assessment, and can bring to light adjustments likely to increase the ROI (return on investment) of the campaign at hand. For example, how did one store do vs. the other without the promotion running or using the same content in two different locations with a slight change to the CTA? Audience engagement and reaction are surprisingly difficult to anticipate; that which is relevant, which resonates with viewers, and speaks to them in "their language" changes all the time, so if effectiveness is your end, self-assessment is your means.

Obstacle #10: Creating Value

What objective do you aim to meet by means of your digital signage network? From your viewers' point of view, a digital sign is not much different from a traditional printed sign. Both boil down to a message on a wall, and therein lies their value for audience and advertiser alike. Why then is so much attention and money diverted to the frame and mounting instead of the message? Mounts, frames, and hardware are inherently depreciating assets. It is the quality of your content strategy and execution that will make your 2-million dollar investment in digital signage worth 1 million, or 5. Funneling every piece of content through your network objective (ROO/ROI) is therefore the aim to which you should direct your primary energy as a network operator on day one and year five.

Interactive Design Cafe provides end-to-end digital signage solutions with the latest touchscreen displays and multi-screen video walls, to glasses-free 3D signage and holographic advertising players. We also offer both out-of-the-box software solutions, as well as fully customized software, while specializing in branding, customer experience and service design. We are a design consultancy, not just a “sales” operation, so we often fly out to our clients location to install hardware / software, and we strive to develop long lasting relationships with our clients. Our goal is to provide the most innovative and engaging experience for your brand with top notch service and support.

To learn more about Interactive Design Cafe and how we can help your business, please visit our website http://www.interactivedesigncafe.com