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christineamccalla · 6 years ago

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DEFENSE AND INFRINGEMENT BY CHRISTINE ANN MCCALLA

SEE LINK https://drive.google.com/open?id=1ne-0II6CBwouBdbtfJznLjTUqnWEJuF41ADUgBAKzRY

DEFENSE AND INFRINGEMENT BY CHRISTINE ANN MCCALLA

This is the sole conception, design, and research of Christine Ann McCalla and all variations thereof. It was created as a continuation of the basis of probable military relationships, their incentives and consequences, (carrot and the stick), and the opportunity for collaboration with substantial assets for, and in lieu of, trade, exchange, commerce, bartering, and skills / knowledge transference, etc. and vice versa.. This also covers the extension of credit for collaboration, armed forces and their required industries, sectors, and vulnerabilities as a legitimate, certified, cohesive unit, paramilitary force, or as militia An additional element considered and evaluated here is infringement, the incentives and opportunities to do so, as well as the possible rewards thereof, both legitimately and other, temporarily and on a permanent basis.This work did not require and as a result does not include collaborative, team, or hybrid group efforts of any form, manner, or content. Given the separation of my discipline and competence (business oriented) and the defense industry, there are no conflict of interests or conflicted interests involved. No funding was received in the conception, design, and research processes, conceptual, developmental or completion. DISCLOSURE The following are excerpted from Munich Security Report 2017EU role in world affairs and vote in referendum Defense expenditure in Western, Eastern Europe, and in comparison Increased defense spending survey, and combination forces European defense institutions, proposals, and plans Russian airstrikes and other factors in Syria Humanitarian crisis in Syria and funding requirements with gap US disposition in Western Pacific Naval capacities of select countries five years ago and todayDecline of freedom around the world Development of global trade volume since 1980 and stagnating and declining in select advanced economies The following are excerpted from World Air Forces 2015Global military fleet Worldwide active fleet per region Worldwide active fleet per region (cont’d) Fleet size for leading countries by role Industry sectors most targeted by nations-state IT security incidents in 2014 The following are excerpted from Microsoft Security Intelligence Report Volume 18Number of computers reporting CVE-2014-6332 exploit attempts daily Number of computers detected being attacked each day in the campaign against government and aerospace websites Industrywide vulnerability disclosures Industrywide vulnerability disclosures by severity Industrywide vulnerability disclosures by access complexity Industrywide operating system, browser, and application vulnerabilities Vulnerability disclosures for Microsoft and non-Microsoft products Encounter rates for different types of exploit attempts in 2014 The following are excerpted from Transatlantic Trends 2012EU-US Relations and World Affairs Leadership Favorable opinions of the EU and the US Most important region to and for national interests Does China represent economic opportunity or threat? Personally affected by recent economic crisis Perception of fairness of economic system and decision regarding government spending Effect on the economy: EU members vs. using the Euro Approval of more EU economic oversight of national finances EU desire for strong US leadership in world affairs vs approval of US president Decrease government spending vs. decrease defense spending What to do about defense spending in light of the US Pivot to Asia? Support for measures against Iran’s nuclear program War is sometimes necessary to obtain justice The following are excerpted from Conflict Barometer 2014Conflict intensity Conflict - weaponry Assessing the intensities of violent conflicts Conflict - personnel and casualties Conflict - means and destruction Global conflict panorama Global conflict panorama (cont’d) Global conflicts w/ varied intensity and dates and distribution of conflicts Overview: current UN Missions led / supported by DPKO Conflicts in Europe in 2014 Conflicts in Europe in 2014 (cont’d)Conflicts in Europe in 2014 (cont’d) Conflicts in Europe in 2014 (cont’d) Virtual reality software and hardware market size worldwide from 2016 to 2020 In which fields of application do you think virtual reality headsets are likely to be used?Forecast user base of the augmented and virtual reality (VR) software market worldwide in 2020 and 2025 ln which fields of application-virtual reality headsets likely to be used? Forecast size of the augmented and virtual reality (VR) market worldwide in 2020 and 2025 Industries targeted by machine learning application developers, as of 2016 Forecast distribution of the augmented and mixed reality market worldwide in 2022Robotics and artificial intelligence (AI) worldwide market size estimates Excerpted from Artificial intelligence and life 2030 (cars) Threat intelligence security services expenditure worldwide from 2009 to 2018 How automated are your security analytics and intelligence processes? Market revenue of top 10 cases / segments of artificial intelligence (AI) worldwide Revenue from the artificial intelligence for enterprise applications market in the Middle East and Africa How automated are your security analytics and intelligence processes? References

Artificial Intelligence and Life in 2030. Retrieved June 14, 2017, from https://www-statista-com.proxy1.ncu.edu/study/38608/artificial-intelligence-study-2016/

Bank of America. (n.d.). Robotics and artificial intelligence (AI) worldwide market size estimates, based on 2018 to 2030 forecasts, by segment (in billion U.S. dollars). In Statista - The Statistics Portal. Retrieved June 14, 2017, from https://www-statista-com.proxy1.ncu.edu/statistics/621656/worldwide-artificial-intelligence-robotics-segment-estimates/.

Conflict Barometer 2014. Retrieved May 13, 2017 from https://www-statista-com.proxy1.ncu.edu/study/26792/report-on-global-conflicts-2014/

Forbes. (n.d.). Industries targeted by machine learning application developers, as of 2016. In Statista - The Statistics Portal. Retrieved June 14, 2017, from https://www-statista-com.proxy1.ncu.edu/statistics/602784/worldwide-machine-learning-industry-focus/.

Goldman Sachs. (n.d.). Forecast user base of the augmented and virtual reality (VR) software market worldwide in 2020 and 2025, by segment (in millions). In Statista - The Statistics Portal. Retrieved June 14, 2017, from https://www-statista-com.proxy1.ncu.edu/statistics/610126/worldwide-forecast-augmented-and-mixed-reality-software-users-by-segment/.

Goldman Sachs. (n.d.). Forecast size of the augmented and virtual reality (VR) market worldwide in 2020 and 2025, by segment (in billion U.S. dollars). In Statista - The Statistics Portal. Retrieved June 14, 2017, from https://www-statista-com.proxy1.ncu.edu/statistics/610112/worldwide-forecast-augmented-and-mixed-reality-software-market-by-segment/.

IDC. (n.d.). Threat intelligence security services* expenditure worldwide from 2009 to 2018 (in million U.S. dollars). In Statista - The Statistics Portal. Retrieved June 14, 2017, from https://www-statista-com.proxy1.ncu.edu/statistics/417588/threat-intelligence-security-severices-spending-worldwide/.

Microsoft Security Intelligence Report Volume 18. Retrieved May 13, 2017 from https://www-statista-com.proxy1.ncu.edu/study/28084/microsoft-s-worldwide-and-regional-cyberthreat-assessment-2014/

Munich Security Report 2017. Retrieved May 13, 2017 from, https://www-statista-com.proxy1.ncu.edu/study/44205/munich-security-conference-report-2017/

PwC. (n.d.). Industry sectors most targeted by nations-state IT security incidents in 2014. In Statista - The Statistics Portal. Retrieved June 13, 2017, from https://www-statista-com.proxy1.ncu.edu/statistics/387974/cyber-crime-nation-state-incidents-industries/.

SANS Institute. (n.d.). How automated are your security analytics and intelligence processes?*. In Statista - The Statistics Portal. Retrieved June 14, 2017, from https://www-statista-com.proxy1.ncu.edu/statistics/499710/survey-information-security-automation-levels/.

SuperData Research. (n.d.). Virtual reality software and hardware market size worldwide from 2016 to 2020 (in billion U.S. dollars). In Statista - The Statistics Portal. Retrieved June 14, 2017, from https://www-statista-com.proxy1.ncu.edu/statistics/528779/virtual-reality-market-size-worldwide/.

Statista. (n.d.). In which fields of application do you think virtual reality headsets are likely to be used?*. In Statista - The Statistics Portal. Retrieved June 14, 2017, from https://www-statista-com.proxy1.ncu.edu/statistics/457056/virtual-reality-headset-applications-in-the-united-states-by-age-group/.

Statista. (n.d.). In which fields of application do you think virtual reality headsets are likely to be used?*. In Statista - The Statistics Portal. Retrieved June 14, 2017, from https://www-statista-com.proxy1.ncu.edu/statistics/457059/virtual-reality-headset-applications-in-the-united-states/.

Tractica. (n.d.). Revenues from the artificial intelligence for enterprise applications market worldwide, from 2016 to 2025 (in million U.S. dollars). In Statista - The Statistics Portal. Retrieved June 14, 2017, from https://www-statista-com.proxy1.ncu.edu/statistics/607612/worldwide-artificial-intelligence-for-enterprise-applications/.

Tractica. (n.d.). Market revenue of top 10 use cases/segments of artificial intelligence (AI) worldwide, from 2016 to 2025 (in million U.S. dollars). In Statista - The Statistics Portal. Retrieved June 14, 2017, from https://www-statista-com.proxy1.ncu.edu/statistics/607835/worldwide-artificial-intelligence-market-leading-use-cases/.

Tractica. (n.d.). Revenue from the artificial intelligence for enterprise applications market in the Middle East and Africa, from 2016 to 2025 (in million U.S. dollars). In Statista - The Statistics Portal. Retrieved June 14, 2017, from https://www-statista-com.proxy1.ncu.edu/statistics/607677/middle-east-africa-artificial-intelligence-for-enterprise-applications/.

Transatlantic Trends 2012. Retrieved May 13, 2017 from, https://www-statista-com.proxy1.ncu.edu/study/11714/transatlantic-trends-2011/

World Air Forces 2015. Retrieved May 13, 2017 from https://www-statista-com.proxy1.ncu.edu/study/25683/report-about-combat-fleets-worldwide-2015/

Woodside Capital Partners. (n.d.). Forecast distribution of the augmented and mixed reality market worldwide in 2022. In Statista - The Statistics Portal. Retrieved June 14, 2017, from https://www-statista-com.proxy1.ncu.edu/statistics/610066/worldwide-forecast-augmented-and-mixed-reality-software-assumptions/.

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a-breton · 7 years ago

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4 Secrets of Great Storytellers

What’s your story? It’s a common question when you’re first getting to know someone. It begs for details about your past, your career, your family, your hobbies. You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. in creating great customer experiences.”

Those degrees don’t exist, of course. But that’s OK. Great storytellers come from all sorts of places. And they’re telling stories in so many new ways that each day seems to add proof to Daniel Pink’s dramatic 2006 assertion:

The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers – creative and holistic ‘right-brain’ thinkers whose abilities mark the fault line between who gets ahead and who doesn’t.

Great storytellers come from all sorts of places, says @EditorStahl. #storytelling Click To Tweet

Captivating examples of this “different kind of mind” at work emerge seemingly one after the other. Let’s take a look at the secrets to their storytelling success.

1. Great storytellers collaborate

In his keynote presentation at Content Marketing World last year, Joseph Gordon-Levitt served as an in-person example of the “different kind of mind.” He’s an actor, a producer, a director, and a writer (phew!).

His talk explored how thinking differently about creativity led him to form a new kind of collaborative production company. Anyone anywhere in the world can contribute to one of the company’s creative challenges by submitting (text, video, music, art) through the HITRECORD website. Ideas get remixed and refined by other contributors, and the best examples make their way into short films, online videos (some sponsored by brands), and other creative works.

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2. Great storytellers know who they want to enchant

For many brands, video has become an important form of storytelling, whether it’s educational, entertainment, or a mix of both. “Video presented itself via co-collaboration and creation with others on the same mission: teaching self-reliance,” says Laura Berkobin, director, digital and content at Pull-A-Part, which created a successful miniseries for DIY aficionados. “For brands to figure out video, they need to first ask themselves and answer, ‘Why would [my customer] spend their time [watching, reading, listening to] my content vs. someone else’s? What’s our expertise and edge?’ Determine your ‘why’ and ‘what’ before you tackle the ‘how.’”

Determine your 'why' and 'what' before you tackle the 'how,' says @Berkobin. #video #PullApartChallenge Click To Tweet

Want to see how to convert an undrivable vehicle to a pickup truck worthy of a tailgate in under 11 hours? Pull-A-Part has it covered through education and humor. Now that’s expertise and edge.

.@PullAPartAuto DIY #video: converting broken vehicle into tailgate-worthy truck. @EditorStahl Read more> Click To Tweet

The series, three years in the making, required executive buy-in, influencer relationship building, and content co-creation. But the result was worth the effort.

“The real ROI is that, within a group of top-tier DIY influencers in the automotive repair space, Pull-A-Part (a salvage yard) is now in their world view. And they’re in ours. It’s return on relationship with a side of butterfly effect.”

youtube

HANDPICKED RELATED CONTENT:

Do You Know Your Why? Your Content Marketing Success Depends on It

Video Marketing Strategy: What Marketers Need to Know

3. They match the experience to the medium

In January, virtual reality debuted at the Sundance Film Festival, where Oculus Story Studio showed several VR shorts. These movies both represent and require different ways of thinking about story delivery and experience.

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In his new book Storytelling for Virtual Reality, John Bucher interviews Jessica Brillhart, Google’s principal filmmaker for VR, about this storytelling shift. “What’s interesting is shared experience – having something big happen,” she says. “You’re right there next to the hero watching it. That creates camaraderie. That creates shared experience. That creates empathy.”

A few brands took advantage of the 2018 Olympic Games in Pyeongchang to experiment with VR to engage a broader audience. NBC and Intel partnered to show 30 events in VR through headsets, smartphone apps, or 360 video. Meanwhile, The New York Times created an augmented reality section for Olympic features.

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These examples (and VR experiments emerging in fashion, cosmetics, comics, publishing, and the list goes on) mark the early days of this exciting medium for storytelling.

It’s the perfect time for brands to experiment with the possibilities of #VR, says @johnkbucher. #storytelling Click To Tweet

Although VR hasn’t quite broken out of its video game/classroom niche into the mainstream, John (who also is a multi-hyphenate talent: actor-director-producer-writer), thinks this is the perfect time for brands to experiment with the possibilities. “Today’s VR projects may reach small audiences,” he says, “but they teach brand leaders the medium and how to communicate with this form of storytelling.”

HANDPICKED RELATED CONTENT: Why Brands Need to Take the Plunge Into VR Today

4. Great storytellers don’t let the medium distract from the story

Despite new options, the fundamental elements of powerful stories remain the same, Denise Roberts McKee, COO, About Face Media Inc., reminds us. Whatever the medium – fireside ballad, printed page, documentary film, or VR experience – the power of the story determines whether an audience will applaud the content or click away too soon. Maybe it’s a relatable hero, a clear goal, the passion and grit to overcome obstacles, or a meaningful resolution; the formula matters.

The power of a story determines if an audience will applaud or click away too soon, says @drmckee.‏ Click To Tweet

Content marketing’s heart in your hands

The heart of content marketing is the ability to tell compelling stories that attract (and retain) an audience. The most successful brands, agencies, and media properties will be those that continue to tell great ones and adapt to new ways of doing it.

HANDPICKED RELATED CONTENT: The Content Marketer’s Guide to Story Structure

I started this piece with one question: What’s your story? I’ll end it with another: How will you tell it?

Once upon a time, this reader decided to invest in expanding their storytelling skills and learn in person from Laura, John, and Denise, who shared briefly in this post about how to be a great storyteller. So they registered for Content Marketing World and used the code BLOG100 to save $100. And their content marketing success story continued …

Cover image by Joseph Kalinowski/Content Marketing Institute

from http://bit.ly/2LQcBmp

#Online Marketing

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hotspreadpage · 7 years ago

Text

4 Secrets of Great Storytellers

Great storytellers come from all sorts of places, says @EditorStahl. #storytelling Click To Tweet

Captivating examples of this “different kind of mind” at work emerge seemingly one after the other. Let’s take a look at the secrets to their storytelling success.

1. Great storytellers collaborate

youtube

2. Great storytellers know who they want to enchant

Determine your 'why' and 'what' before you tackle the 'how,' says @Berkobin. #video #PullApartChallenge Click To Tweet

Want to see how to convert an undrivable vehicle to a pickup truck worthy of a tailgate in under 11 hours? Pull-A-Part has it covered through education and humor. Now that’s expertise and edge.

.@PullAPartAuto DIY #video: converting broken vehicle into tailgate-worthy truck. @EditorStahl Read more> Click To Tweet

The series, three years in the making, required executive buy-in, influencer relationship building, and content co-creation. But the result was worth the effort.

youtube

HANDPICKED RELATED CONTENT:

Do You Know Your Why? Your Content Marketing Success Depends on It

Video Marketing Strategy: What Marketers Need to Know

3. They match the experience to the medium

youtube

These examples (and VR experiments emerging in fashion, cosmetics, comics, publishing, and the list goes on) mark the early days of this exciting medium for storytelling.

It’s the perfect time for brands to experiment with the possibilities of #VR, says @johnkbucher. #storytelling Click To Tweet

HANDPICKED RELATED CONTENT: Why Brands Need to Take the Plunge Into VR Today

4. Great storytellers don’t let the medium distract from the story

The power of a story determines if an audience will applaud or click away too soon, says @drmckee.‏ Click To Tweet

Content marketing’s heart in your hands

HANDPICKED RELATED CONTENT: The Content Marketer’s Guide to Story Structure

I started this piece with one question: What’s your story? I’ll end it with another: How will you tell it?

Cover image by Joseph Kalinowski/Content Marketing Institute

The post 4 Secrets of Great Storytellers appeared first on Content Marketing Institute.

4 Secrets of Great Storytellers syndicated from https://hotspread.wordpress.com

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lucyariablog · 7 years ago

Text

4 Secrets of Great Storytellers

Great storytellers come from all sorts of places, says @EditorStahl. #storytelling Click To Tweet

Captivating examples of this “different kind of mind” at work emerge seemingly one after the other. Let’s take a look at the secrets to their storytelling success.

1. Great storytellers collaborate

youtube

2. Great storytellers know who they want to enchant

Determine your 'why' and 'what' before you tackle the 'how,' says @Berkobin. #video #PullApartChallenge Click To Tweet

Want to see how to convert an undrivable vehicle to a pickup truck worthy of a tailgate in under 11 hours? Pull-A-Part has it covered through education and humor. Now that’s expertise and edge.

.@PullAPartAuto DIY #video: converting broken vehicle into tailgate-worthy truck. @EditorStahl Read more> Click To Tweet

The series, three years in the making, required executive buy-in, influencer relationship building, and content co-creation. But the result was worth the effort.

youtube

HANDPICKED RELATED CONTENT:

Do You Know Your Why? Your Content Marketing Success Depends on It

Video Marketing Strategy: What Marketers Need to Know

3. They match the experience to the medium

youtube

These examples (and VR experiments emerging in fashion, cosmetics, comics, publishing, and the list goes on) mark the early days of this exciting medium for storytelling.

It’s the perfect time for brands to experiment with the possibilities of #VR, says @johnkbucher. #storytelling Click To Tweet

HANDPICKED RELATED CONTENT: Why Brands Need to Take the Plunge Into VR Today

4. Great storytellers don’t let the medium distract from the story

The power of a story determines if an audience will applaud or click away too soon, says @drmckee.‏ Click To Tweet

Content marketing’s heart in your hands

HANDPICKED RELATED CONTENT: The Content Marketer’s Guide to Story Structure

I started this piece with one question: What’s your story? I’ll end it with another: How will you tell it?

Cover image by Joseph Kalinowski/Content Marketing Institute

The post 4 Secrets of Great Storytellers appeared first on Content Marketing Institute.

from https://contentmarketinginstitute.com/2018/06/secrets-great-storytellers/

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martechadvisor-blog · 7 years ago

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Easy ways to make Virtual Reality a practical marketing tool in 2018: In discussion with Tyler Calder, CMO at Yulio

MarTalk Connect is our Interview Series with marketing technology companies that are making a difference. Join us as we talk to them about their product journeys, insight on the categories they serve and some bonus protips!

Tyler Calder, CMO at Yulio Technologies speaks about the trends and opportunities with Virtual Reality. VR is a medium which completely replaces the real world with a fully immersive computer-simulated alternative reality. Tyler’s sees it quickly becoming a democratized medium with the emergence of VR tools that are easy to use and can turn data into something actionable. Tyler has worked with some of Canada's largest brands and most exciting startups including Scotiabank, Harry Rosen, Purolator, Cineplex, Shred-it, WagJag, and many more. In 2012, Tyler was named to Marketing Magazine's list of Canada's Top 30 Under 30 Marketers.

For the benefit of our readers, how would you define VR (Virtual Reality)? How’s it different from AR (Augmented Reality)?

AR, or Augmented Reality is simply an overlay of digital content onto the real world. Traditionally the digital content only interacts with the real world in a superficial way, if at all. For example, Pokemon Go is a well known AR app, where the content (the Pokemon characters) only react to the phone’s GPS location and direction. Whether you’re standing in front of a bush or in an open field, the character’s appearance remains the same.

MR or Mixed Reality is really just another term for Augmented Reality except that instead of being mostly independent of each other, in MR the digital content and the physical world can interact realistically. Back to our example, if Pokemon Go were to be upgraded to Mixed Reality, the characters could do things like hiding behind bushes instead of just being painted on top of them.

It’s still early for MR with most solutions being too imprecise, costly or complex to use at commercial scale. But stay tuned, over the next few years initiatives like Google’s Project Tango, Apple’s AR Kit, and Microsoft’s Hololens are going to continue to push MR towards the mainstream.

VR differs from AR and MR in that it doesn’t attempt to blend the virtual and the real. Instead, it completely replaces the real world with a fully immersive computer-simulated alternative reality.

So you’re not overlaying Pokemon in this world, you’re being transported to a completely different world.

Where should a marketer be in their lifecycle – how mature should their digital marketing be before they could invest in VR?

This is such a good question and to answer it, we should first have a way of benchmarking the digital maturity of an organization. I often times refer to a simple 2x2 matrix that the consulting firm Capgemini developed for evaluating where an organization falls in their digital maturity. Readers can find it here: http://bit.ly/2zHaOsI

An organization can be looked at as a Beginner, a Fashionista, Conservative or a Digirati.

When it comes to VR, it’s easy to fall into the trap of being a ‘Fashionista’, which means taking the latest and greatest, the shiny new thing in digital and trying to force it into your marketing efforts.

Fashionista organizations are heavily involved in all things digital but lack any sort of guiding vision or cross-channel integration. The saying “jack of all trades, master of none” would apply here. I see a lot of companies trying to us VR because it’s the shiny new thing.

**Marketers should aim to be in the Digirati quadrant.** These are organizations that have a unified vision for digital and strong governance/management in place. They leverage digital technologies in strategic ways and execute on programs almost flawlessly.

Marketers should be able to answer these simple questions when thinking about investing in anything, whether it be VR or other emergent technologies:

Why are we doing this? Is there a BETTER option to achieve the same goal? **Sometimes going old school is better than leaping on a tech bandwagon.**

Who are we doing it for? What audience segment are we trying to engage with this?

How will we measure it? Do we have a mechanism in place to measure the impact of the activity? Can we integrate that data into our existing systems?

What business priority does this align with? If you can’t align the use of VR to a strategic objective, you may want to revisit the idea.

Whether you’re a digitally mature organization or one that is relatively new to digital, if you can answer those questions adequately, then give VR a try. I’d never suggest waiting for a well thought out marketing experiment simply because you’re early on in your adoption of digital. **Think about it, formulate a test and then dive in and have some fun.**

According to you, how can B2Bs today leverage Virtual Reality? How can B2Bs use VR (Virtual Reality) for fulfilling their marketing objectives?

Most B2B organizations have a funnel that looks something like this: Top of Funnel (Build Awareness. Drive Traffic.) → Middle of Funnel (Build Credibility. Influence.) → Bottom of Funnel (Sell. Grow Existing Client Base). Of course, that’s a very simplified version of what a sophisticated B2B marketers approach might look like, but the

fundamentals are the same for everyone: Get in front of the right audience, at the right time and with the right message. Then engage them in a meaningful business conversion. Identify their challenges. Provide a tailored solution.

So where can Virtual Reality fit?

We’re seeing the most success in the middle of the funnel to bottom of funnel phases.

When we look at bottom of funnel, it would be a high touch sales experience where a salesperson can put a prospect directly into an environment where they can experience the product. Examples would be:

If you’re designing a new office space. Putting prospective clients into the middle of a concept, to get a sense of how the space will flow and how employees will interact with each other is a great way to communicate your vision. At Yulio, we work with interior designers, office furniture companies, and architects to help do exactly this.

If you’re selling Enterprise IT solutions, such as physical servers, co-location services, disaster recovery services etc….. put your prospective client in the middle of what that hardware stack might look like and point out all of the security measures that have been put in place.

If you’re selling large equipment, such as heavy construction equipment. The CAT 360 VR App would be a good example: http://bit.ly/2C3jFed

Outside of marketing, VR opens up the opportunity for virtual workspaces, training to reduce error rates in manufacturing, product prototyping and even big data manipulation (http://bit.ly/2zH07Gz)

Is VR a better fit for Enterprise B2Bs vs. SMBs? Is it out of an SMBs league- either in terms of the cost or skills required to create, execute and manage VR strategies?

Here’s the great thing with VR…. it’s very quickly becoming a democratized medium.

When we think of ‘Enterprise’ vs ‘SMB’, our minds quickly go to budget. Enterprise organizations typically have more resources (budget and people) and SMBs have less. That means Enterprise companies get to have all of the fun while SMBs are left out.

Capturing VR ready video content has become easier and more cost-effective. The software to edit VR content has become easier to use. More and more people have VR headsets (Oculus, Vive, Cardboard, Daydream etc…) and can consume VR content.

**As an SMB, it’s not about trying to outspend larger companies. It’s about trying to outsmart.** If you have a really compelling idea and use case for VR that you think will have an impact on your business, you’ll be able to find agencies and freelancers that can help you execute on that vision.

Tell us more about the unique heat mapping technology that’s able to give marketers precise insights into where people are looking when they experience virtual environments – is that something Yulio has developed? What impact could it have for a sophisticated B2B marketer?

We’ve built our analytics engine, with Heatmaps at the core, to be extremely simple to use, turning data into something that is actionable.

And it’s pretty cool.

Suppose you’re working on a large scale office design. Picture an office like Google or Facebook, where the entire floor plan is designed for maximum productivity while encouraging creativity. As a designer, you can share your vision with your client through Yulio and we’ll track who’s viewed the design, what they’re looking at and how long they’ve been looking at it. As a designer, that information becomes intelligence you can use to ask better questions and probe into what your client is thinking. Asking “I saw that you were really focused on the collaboration area by the cafeteria. What were your thoughts there?” is a much stronger question than “How did you like the design?”.

**Better data means better questions. Better questions mean better answers. Better answers mean a smoother project and a happier client.**

How do you see Virtual Reality evolving - in the marketing context- in future? What are the top 3 trends you foresee for VR in the B2B marketing space?

We see 3 big trends over the next 24 months:

Further Democratization of VR. Content creation has always been the bottleneck with VR. We’ve been seeing the cost of VR headsets come down, while they also become more powerful, but the cost to create VR content has always been prohibitive for many companies. We’re now seeing 360o cameras come down in price and become more accessible. We’ll also start to see software like Yulio making it easier to convert 3D models into VR experience more widely adopted and we’ll also start to see the creation of those 3D models themselves become more accessible.

Stronger Business Integration. Today, as organizations explore VR, there is very little integration back into the business. A perfect example of this is data. At Yulio, our Heatmaps functionality is just one step. In the near future, we’ll be able to integrate that data with a business system such as Salesforce. If we use the new office design example again, imagine taking the data around what people looked at, having that information push into Salesforce, which then triggers automated marketing action, such as an email about a product someone appeared to be really interested in. We’re not too far away from that type of integration becoming the norm.

VR ACTUALLY Goes Mainstream. While there’s been a ton of hype around VR, it hasn’t actually hit the mainstream. Hardware sales of headsets have been far below expectations, leading to less penetration than was expected a few years ago. We see that changing. With Oculus coming out with a more cost-effective, standalone headset and with Playstation VR entering more and more homes, along with the likes of Google and Apple releasing VR/AR enabled phones that are powerful enough to meet the expectations of users, we see 2018 being the year that VR/AR start to enter our everyday lives.

There’s no escaping customer experience as a hot topic today. Where should marketers focus their use of VR to make the biggest positive impact on CX?

At Yulio, we look at VR as being the ultimate trust builder. Within a B2B context, research shows that the only way to provide a truly remarkable customer experience is to build trust with your customers and clients. **In the absence of trust, we can never become the business partners we all desire to be.** We can never have transparent and strategic conversations with our customers and clients. If we can’t have those conversations with clients, we’re only ever providing a superficial experience.

As a marketer, VR allows me to immediately build a shared understanding with my customers.

If I’m trying to convey that vision for a new office space, putting my client in the center of it builds that shared understanding. That shared understanding is evidence that I listened to the client and delivered on their needs. That builds trust and it builds it faster than the current options available, such as PowerPoint presentations, videos, brochures, static images etc…

Think of AirBnB. As consumers, we’ve become skeptical of photographs because many of us have booked an AirBnB (or a hotel room) based on the quality of photography, only to be let down because those photographs were overly staged. In VR, you can still stage a room, but you can’t hide anything. You can’t hide the fact that only one corner of the room is beautifully decorated. You can’t hide the scale of the room. Putting someone in it, that removes skepticism and that builds trust.

This is how we see clients using Yulio today. Not just as a VR tool, but as a client experience and management platform.

What according to you are the most important skills marketers should have today to succeed? What advice would you give to people aspiring for a career in VR?

If someone asked me for that advice, I’d suggest they take a step back for a second and ask why.

Why VR? Dig a little bit deeper into your career goals. Most people don’t want a career in VR. What they want is to be able to tell stories and move people with those stories. Or they want to be involved in building things and they’re attracted to emergent technologies. Or maybe they want to get into marketing because they love the intersection of creativity, analytics and using that to help grow a business.

If we go back 3 years, tons of people said “I want a career in Facebook marketing”. Then Facebook changed their algorithm. If you built your expertise around knowing what Facebook buttons to push and when to push them, you were left in the dark when the button moved.

Now, if you built your expertise around how to write compelling copy, how to leverage data to inform your creativity and how to engage customers, you could easily adapt.

The same is true for VR. Everything about VR will change and it will change quickly.

So my advice is to reflect on what you want from your career because it’s usually going to be more than ‘I want to get into VR’.

Once you realize what that is, then look at how VR is aligned with that goal. Is it storytelling? Then start to talk to people who are shooting VR films or marketers that are telling brand stories through VR. People LOVE talking about what they’re working on, so don’t be afraid to do some research and just talk to people.

What are some of the great learning resources about VR today that you personally read? Bloggers or influencers of note?

Here are a few individuals that I follow:

https://twitter.com/RickKing16

https://twitter.com/Sanemavcil

https://twitter.com/ryan_a_bell

https://twitter.com/tomemrich

Here are some Medium accounts I follow:

http://bit.ly/2C5oWlG

https://haptic.al

http://bit.ly/2zHObnS

http://bit.ly/2C52toZ

I then keep my eye out for research coming from firms such as Deloitte, PWC, Goldman Sachs and others.

Let’s wrap with a look forward. What’s coming up that you’re excited about in two areas: in the market in general—perhaps a trend or tool; and within Yulio—any new features or upcoming upgrades?

In terms of Yulio, I’m most looking forward to our Heatmaps feature and all of the ways we foresee clients using that data to then inform their marketing and sales efforts.

Within the industry, I’m really excited about this idea of ‘inside-out tracking’ which refers to standalone VR headsets that are aware of the surround environment.

To get full immersion today, you need a high powered computer and cameras to track your movement. Inside-out tracking, such as the Oculus Santa Cruz prototype will change that. Once the need for computer, wires, and cameras is removed, the possibilities for virtual reality will only be capped by our own imaginations.

This article was first appeared on MarTech Advisor

#martech #marketing #technology #business #cmo

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adamgdooley · 7 years ago

Text

Gamification, Augmented Reality, IoT of ERP is shipping business models

ERP evolution to Shipping business Models using Gamification ,Augumented Reality ,IoT and cloud evolution is Shapping Future of ERP and Technology challenges behind

Business is Changing So is ERP. Digital Transformation then rapid change which using digital dwarfs other Business Models quickly.

Few years back When Harward Organisation behaviour professor Henry Mintzberg wrote a Book Managers Not MBA needed and founded institute of practising managers. As he found increasing disconnect between what is taught and practised.

Today most Research based Learning and curriculum made really specialized to next league is there is not research input into Management thinking hence ERP thinking ERP hence Business Model thinking the business becomes irrelevant.

ERP are moving to next class rather shipping modules or submodules it about shipping your business model with agile technology. Agile I mean is business Agility to adopt to new business models and technology landscape.

Today’s business is all about changing business Model fast So ERP driving This using better pervasiveness into machine to ERP intelligence using IoT and visualisation using Augumented Relality and Data science shows future of your strategy vs my strategy into A Game. A game like two golf player in parallel visualizing using augumented reality and similulation whose business Strategy is better over Golf game.

Increasing as business getting more complex the in every segment new business model will emerge fast. The longitivity of business model is also shrinking. Earlier if you had a business model you could run whole business on that model for let say 50 yrs now it’s may be 4 yrs… So Bussiness models need to change fast to survive. How is ERP Helping us in this Exercise we have seen in last paragraph.

Also I have Explained in Last parts using Technology Shift , business Model shift enabled in ERP.

At the layer ERP is internally yet another BPM+ functionality where business flow is captured. BPM now Eats IoT messages and queues them for ingestion in cloud where then data science runs over them To create models for decision making it change which is deriving strategic insights using Mathematical models.

Not only that But business models are also changing which are reflective of sometime Mathematical models. We know Algorithmic trading transformed Finance. This That trading getting pervasive into other industry now.

Are Algorithmic business Models using this mathematical conotations is new buzzword. We have algorithm driven CRM systems having recommendations systems rather than shop floor assistant.

New Age Enterprise Software in cloud.

Interesting to see how salesforce.com is growing from CRM into other verticals. Already cornering many CRM vendors like Siebel, SAP CRM, and Oracle Peoplesoft CRM.Same way Workday is growing fast in HR solutions.Are there ERP based on cloud threat to traditional vendors.Now industry is segmented into two types of ERP : Tradition ERP Vs Cloud based ERP.

Let’s look why Traditional ERP are facing the brunt:

Let see evolution : ERP evolved from desktop based systems to client server system in 90’s to web based systems then So SAP R3 like three tier product (database server-application server- webserver –client).We had lots of security challenges then also. Next went to n-tier where we had choice of n number of application server layers. Then today we are faced with 2 question Cloud enablement and mobility.(of course these are not the only challenge there are others too).

Biggest impact ERP made to life of Executives is Time to market. Now see today if Any cloud ERP provider has to do mobile enablement it just few steps while for traditional ERP giving form to future cloud based browser is big problem.SAP had to acquire company like Sybase still integration is not complete.

The big vendors are vulnerable because they require big expensive upgrades. Workday doesn’t go into startups — it’s selling to big companies that have HR and financial software in place. But companies have to update this software periodically, and the traditional vendors like Oracle and SAP make it hard and expensive to upgrade. That’s when startups like Workday jump in.

Oracle will survive the cloud transition, but will have to acquire some companies. He thinks NetSuite, which is already majority-owned by Larry Ellison, is a logical candidate.

SAP is toast. “I think SAP doesn’t really have a play.”.ABAP language on which ERP is based is old based on COBOL syntaxes has evolved into Object Orientation with lot of effort.Sonetweaver came in to enable java to work for ABAP.But Oracle the biggest competitor acquired Sun hence Java. So, now SAP wanted to remove all dependency from Java.See simple thing like JSP /ASP like technology which is very old came into java just 2 yrs back with BSP in ABAP.Otherwise in SAP Netweaver used to the work through JSP(Netweaver is J2EE server only).Now how many years it will take to remove dependency.SAP acquired Sybase to provide mobility solution but still SAP mobility has long way to tread.Then where is cloud. I agree Enterprise software lifecycle being longer company does not suddenly decide to replace in Peoplesoft HRMS with another package.Atleast 1 year in implementation and second year in stabilisation.

Don’t underestimate Microsoft but competition is hotting up like iWork from apple. He thinks the company really gets the cloud, and that Windows 8 will easily become the second-biggest category of tablets — simply because they will run Office, while the iPad never will. “If I could get Office on a tablet, I’d throw my laptop away.” He also thinks that Microsoft’s army of .NET developers will move to Azure, the company’s cloud platform.iPad is also warming up with iWork office suite on mobile. Micorsoft is moving fast on Axcepta coming up with CRM, Financial, SCM modules. collaboration with sharepoint,oulook,messenger integration,integrated SQL server based MSBI and reporting.Available everything on cloud Azure.WCF, WWF fighting with workflow software.

Google will make a bigger enterprise play eventually. Google more focused on consumer and advertising play facing facebook. Enterpriseis Google’s “secret weapon” and noted that he sees a lot of companies considering a switch to Gmail at the same time as they switch to Workday.

Workday: Former Peoplesoft CEO made Cloud HR AneelBhusri,Dave reading up challenge for major vendors

com

Future of Flex &Flash : Gamification of ERP enterprise software, Augmented Reality on mobile apps, ipTV

Adobe modern introduction , history of innovations, trends of future:

Adobe outdoing competition for many years now has system in place for bringing future technologies like IPTV(http://blogs.adobe.com/flashplatform/tag/iptv), mobile/tablet OS interfaces, photo editors like Photoshop, Word editors like Acrobat reader with compressed storage .Adobe has company which have been working ahead of time many years in many technology are like Acrobat reader, Photoshop with image processing algorithm implementations for naive users ,for online picture editor for image enhancements using image processing algorithms(http://pixlr.com/editor/), Flex for AJAX/RIA. Flash presented good threat to Microsoft as instead of writing to OS people can write to Flash same reason why Steve Jobs took stand against Flash. Adobe hence started to silent revolution of RIA.

Photoshop, Illustrator, and the other design products in its Creative Suite make up more than 50% of Adobe’s revenue and have created a lot of loyalists. Adobe presence in unified communication with its connect platform for online meetings which competes with Microsoft live meeting and communication server (renamed Lync). People most often create documents using Word processing software but once those documents need to be stored in a fixed format for printing and official forms, they’re almost always converted to Adobe’s PDF format.Micorsoft XPS never stood competition against PDF format.

Adobe Flex is a popular framework for building Rich Internet Applications (RIAs). The Flex framework is used to create SWF files that run inside the Adobe Flash Player

Today when we will see higher adoption of IP TV in future Adobe is well positioned to take on. Earlier Adobe flex write once and run on any browser (need not worry browser dependency) to today write once run on any device (Android, IPhone, or any tablet OS).

Technology Landscape:

Technology is continuously evolving. Never people thought before AJAX came in that all system will web based. As in earlier system Client server system web client wait for completion for each request till then browser hangs. With coming of AJAX Asynchronous request does not need to wait for reply from Server for completion of request. Today what we See from Website to ERP like SAP PeopleSoft ,oracle apps ,to Business intelligence systems virtually every UI is Web Based. AJAX increased adoption of Web across different platform devices and interfaces. Across all this technologies the best choice of UI ends at flex.

Demand and salary to AJAX programmer crossed Java programmers. Main component of AJAX was java script. But problem came later no support for JavaScript. In meanwhile Adobe was company very much into multimedia software like Flash, Photoshop. Needed to adopt to new Web paradigm. So necessity is mother of invention. Abode had flash player which was heavy when used with websites. So it came with AJAX product first time Flex which is blend of Flash’s graphics + AJAX( Evolution 1997 Flash player–>2000 Action Script 1.0–> see diagram) . issues with JavaScript like not clean coding, no support form vendor ,intuitive controls for new fast AJAX web systems were solved.Rich Internet Application evolved RIA evolved with Adobe Flex.

Flex came with editor where user can code using Actionscript created with mix of JavaScript concept into Flash scripts. Action scripts we can code complex AJAX interface to be played on Flash player get support from Adobe while for javascript no support available. ActionScript program that has been optimized to death by an AOT compiler can, almost trivially, beat a JavaScript program that is optimized on the fly by the JIT compiler. The only way out would be to let the JIT compiler work till death, but that is not an option.

JavaScript programs are untyped, (relatively) small programs that are shipped/loaded as source code, and then compiled and run on the fly. In contrast, ActionScript programs are typed, (relatively) large programs that are compiled to byte code, shipped/loaded as byte code, and then run on the fly.

Flex came with more intuitive UI which never existed before like slider control, control for embedding video tag which later on HTML 5 could bring in 5 yrs later. So adobe was working 5 yrs ahead of time.

Still today concepts like onscroll pagination and caching did not exit. some 5 yrs back for every website server side code .NET or Java or PHP or SAP or PeopleSoft but web client code was on Flex. Beautiful intuitive UI controls from sliders, Maps, dynamic grids, for OLAP olap grids, dynamic grouping and sorting it could handle huge data seamlessly the JavaScript latency issues also minimized. These features are now stand replicated with Microsoft sliverlight,ExtJs and other Java script libraries.

Competition to Flex :

Technology wise competition to Flex include Curl, OpenLaszlo, Ajax, Mozilla way back in 2002 introduced XUL ,from Sun Microsystem JavaFX, Microsoft Windows Presentation Foundation, Silverlight and HTML5. Examine the trend graph over period of time. HTML5 popularity has dwarfed competition as it is open source and work across platform.

Figure 2: source: trends.google.com showing search trends Flex competitors or related technology.

– Flex had moved to new battled field Devices. Is new java of devices write once and run on any device android, iPhone blackberry or any tablet OS.

– Enterprise class programming Model: Use of constructs like strong typing, inheritance, and interfaces to program more efficiently. Extensive mobile and traditional components help speed development. Flex applications can access device capabilities such as GPS, accelerometer, camera, and local database.

– End to End tooling for development: Build Flex applications more easily using Adobe® Flash® Builder® software, an enterprise-class Eclipse™ based IDE. Productivity features include on-device debugging and mobile simulators for testing across screen sizes and resolutions.

– Server Integration: Integrate with all major back ends including Java™, Spring, Hibernate, PHP, Ruby, .NET, Adobe ColdFusion®, and SAP using industry standards such as REST, SOAP, JSON, JMS, and AMF, PeopleSoft.

– AJAX design patterns: On Object oriented programming on Action scripts design pattern are readily available.

Even software claims today integration with flex for choice of UI whether its ERP like PeopleSoft or SAP, Oracle Apps, or Business intelligence system like SAP Business objects Excelsious, IBM Cognos flex interfaces. Each day new Members join group each day product realize it needs to provide interface to flex joins flex group.I remember on Cognos 8.0 did not had features like geographic reporting interfaces, intuitive grids with dynamic sorting and grouping ,maps etc which only after integration with flex were possible for BI . had no choice but to integrate Flex. I recommend everyone at least one download tour de flex and see the dynamic UI.I am sure you will start loving it. From YouTube to Google finance or yahoo finance everywhere you can see innovation of Flex controls.

Figure 2: source Finance.google.com (showing comparison of Adobe,Microsoft and Dow Jones index.

On contrary HTML5 is not threat but opportunity for Adobe Flex :

But Adobe has the most to gain if they become the major player in the HTML5 field by providing tools, framework and making the web standards evolve. And they are in a good position to get there.Adobe has already two great tools for HTML5, Muse and Edge.

HTML5 fight with Flex is on : Adobe online games are beating HTML5 with over 1000 games written compared with few hundred on HTML5. HTML5is already almost universally supported in mobile browsers and Adobe realized that Flash would never get that ubiquity across browsers. HTML is supported by 40% of web Browsers while Flash 99%.Feature supported are browser dependent with no 3D support while flash has plugin. Security: Flash is miles ahead: In order to hack HTML5 Right click view source while in flash you need to get swf file which is loaded through wrapper parent then hacker needs to go through 2 layers of encryption and obfuscation.Majority flash book games are flash. With Flex 4.5 SDK build and deploy applications for Google Android, Apple iOS and BlackBerry Tablet OS platforms leverage one tool, one framework and one codebase to deliver apps across leading mobile platforms, not to mention web and desktop as well

But then reality is still HTML5 has more issues with Andriod and iOS while Flex has few.

Flex is HTML 5 + more:à Flex is no.1 choice for enterprise complex, high-fidelity enterprise applications such as business dashboards, line of business tools, real-time trading applications and desktop replacement applications, and see leading companies in healthcare, financial services, communications and other industries standardizing on it.HTML5 has not matured yet. Flex is a choice for following reason:

SDK and Compiler open sourced MPL license, HTML 5 open standard WHATWG license , Adobe + on Flex new 3d – graphics,(transformation scene, camera, lighting, change pixel data ,effects)

Real-time connection(HTML5 has websocket vs Flex has flash.net.socket) ,Drag and Drop (drag and drop across application, cross document, clipboard) with API’s flash.desktop.clipboard,Events.NativeDragevents,Flash.desktop.TransferableData Vs HTML5 DataTransfer and DragEvent.

Adobe provide better file system (in HTML5 input type upload storage api vs Flex has File, FileStream, Filemode) (read/write capabilities), Offline Access Adobe air provides Resource(Windows application Vs Application cache) State(air.Event.NETWORK_CHANGE_URLMonitor vs navigator online,)

Data (flash.data.SQLConnection vs HTML5 has Database,SQLTransaction,SQLResultSet,LocalStorage.

New HTML 5 products which also use Action scripts as base new HTML5 products, Adobe Muse™ and Adobe Edge preview.

Cloud: Adobe’s creative tablet applications+, such as Photoshop Touch, into everyday work – seamlessly synchronizing and storing files in the cloud for sharing and access on any device

Adobe Typekit launched in Oct 2011 , the Web-based font library that pioneered the use of real fonts on websites, delivering more than 700 typefaces from leading foundries.

Adobe Edge, a ground-breaking HTML5 development tool; and Digital Publishing Suite Single Edition, the technology behind the delivery of digital magazines on iPad.

Adobe new Open source strategy: As Flex moves into a community-driven open source project, Adobe will make initial technical contributions and will also continue to provide a team of full-time Flex SDK engineers to contribute to the Apache project.

Adobe is currently in the process of contributing the core Flex SDK (including advanced data visualization components), automation libraries, AIR SDK binaries, documentation, and specifications to the Apache Flex Project.Also contribute yet-to-be-released Spark components including ViewStack, Accordion, DateField, DataChooser, and an enhanced DataGrid.Other future contribution to project include Falcon JS new compiler for action script,Mustella a functional testing framework, BlazeDS code is already available at adobe.com/go/blazeds_source under the GNU Lesser General Public License, Version 3.

BlazeDS provides Java based server-side remoting and web messaging technology allowing Flex clients to exchange typed binary data with the server and receive notification from other clients and servers. The messaging service also allows Flex applications to exchange messages with other non Flex, JMS-enabled applications.

Flex Sparks components and the recent addition of the new mobile components provide a great and mature framework basis for a real open source effort

Next generation Experiments on Flex.

Gamification of Enterprise Software like ERP,BI,BPM etc : Enterprise gamification to date has really been about marketing and customer engagement. By gamification it introduces unrealized concepts of social collaboration and create the ad hoc collaboration,engagement metaphor help companies realize these lofty social/collaborative goals. people are more engaged, more able to understand and support the outcomes that matter to the enterprise, and they are being recognized and rewarded for these actions. Adobe with Flash based online games and enterprise grade Flex development platform is greatly positioned for that.

Augumented Reality:

Augmented reality (AR) is a field of computer science that involves combining the physical world and an interactive, three-dimensional virtual world. For a complete project with Flash on AR visit http://www.adobe.com/devnet/flash/articles/augmented_reality.html

Video game industry is major employer of AR.Its not the end of game we have business intelligence system employing Augmented Reality (http://youtu.be/mTflf_PqUYs)

. AR for ipad,android,ERP like SAP, Business Process management is getting lot of traction for all this Flex and Flash is greatly positioned. On SAP TV watch augmented reality(http://youtu.be/C4b2Npnbhz0).

Go to Source

The post Gamification, Augmented Reality, IoT of ERP is shipping business models appeared first on Statii News.

from Statii News http://news.statii.co.uk/gamification-augmented-reality-iot-of-erp-is-shipping-business-models/ from Statii News https://statiicouk.tumblr.com/post/167514284857

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ejfmp-blog · 8 years ago

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Below is an article that defines the definitive difference between the mediums within the digital cross reality spectrum. There is lots of confusion when it comes to defining each events discussed below, with a lot less people understanding the differences between there capabilities and potion uses. These article happened me further understand the differences and also help me structure the cross use of elements within each operate medium. its important to fully understand the technologies being used as “if you don't understand the structure, you cant use the structure”.

This below was not written by me, and can be found in the article here: https://www.foundry.com/industries/virtual-reality/vr-mr-ar-confused

Since the beginning of time, most new and emerging technology has nurtured an unhealthy attachment to acronyms, and virtual reality is no different.

To help you get your head around the jargon du jour, we’ve pulled together this handy guide to what all these acronyms actually mean, and why they are not the same thing.

Virtual reality (VR) The Wikipedia view: Virtual reality (VR), which can be referred to as immersive multimedia or computer-simulated reality, replicates an environment that simulates a physical presence in places in the real world or an imagined world, allowing the user to interact in that world.

Foundry’s interpretation: Virtual reality is the umbrella term for all immersive experiences, which could be created using purely real-world content, purely synthetic content or a hybrid of both.

This is where the industry is getting excited right now. Content-viewing hardware, a.k.a. head-mounted displays (HMDs), ranges from Google Cardboard right up to HTC Vive. The market here is hot, hot, hot and the media is full of news about launches. Second only to excitement about headsets is excitement about cameras. Nokia OZO launched in December, GoPro has its Odyssey—a collaboration with Google Jump, Ricoh has Theta, and there’s also Bublcam and Giroptic.

360° video The Wikipedia view: Immersive videos, more recently known as 360° videos or 360 degree videos, are video recordings of a real-world scene, where the view in every direction is recorded at the same time. During playback the viewer has control of the viewing direction.

Foundry’s interpretation: 360° video is an immersive experience using pre-filmed real-world content as the central media. 360° video is a version of VR created with only real-world content.

Here lies a lot of confusion as the industry deliberates on the definition of terminology. The upshot of this debate is that some say that 360° video is not the same as “real VR” and the two terms are not interchangeable.

Our view is that 360° video, as an immersive experience, is one type of VR that sits happily alongside non-real-world content for VR, which we’ll get onto now.

Computer-generated VR (CG VR) That brings us nicely to CG VR, which as the name suggests refers to VR content that is computer-generated (i.e. not real-world). Wikipedia doesn’t have a direct definition for CG VR so we’ll jump straight into our own view.

Foundry interpretation: CG VR is an immersive experience created entirely from computer-generated content. CG VR can be either pre-rendered and therefore not reactive—in this way it is very similar to 360° video—or rendered in real time using a games engine.

There is also a third type of VR, which is a hybrid between 360° video and CG, where an immersive experience is created using a blend of both content types. Much like in the film industry today there’s no real name for this ‘third way’ of creation, but audiences are used to the concept of visuals being created using a combination of both real-world and CG content. Some of the most exciting VR content being created today sits in this third category.

The AR/MR debate As if it wasn’t all murky enough, beyond the “what is VR?” debate there is a whole conversation going on about AR (augmented reality) vs. MR (mixed reality).

For the most part, in the realm of the consumer, the term “mixed reality” seems to be fading out in favour of “augmented reality”. This comes down to the fact that the focus on VR has meant the distinction between MR and AR hasn’t been clearly enough drawn yet; this means they are currently being used interchangeably, and whenever that happens, one term will inevitably be favored over the other. Right now, AR is winning.

And breathe. However, there is a difference between two and we feel it’s worth addressing that now, so here goes.

Augmented Reality (AR) The Wikipedia view: Augmented reality (AR) is a live, direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.

Foundry interpretation: Augmented reality is an overlay of content on the real world, but that content is not anchored to or part of it. The real-world content and the CG content are not able to respond to each other.

IKEA has developed a table as part of its concept kitchen that suggests recipes based on the ingredients on the table, which is a great example of AR working in the real world, potentially. Google Glass was a first attempt from Google to bring augmented reality to consumers and we’d expect to see more of this in the future.

Mixed reality (MR) The Wikipedia view: Mixed reality (MR)—sometimes referred to as hybrid reality—is the merging of real and virtual worlds to produce new environments and visualisations where physical and digital objects co-exist and interact in real time.

Foundry’s interpretation: Mixed reality is an overlay of synthetic content on the real world that is anchored to and interacts with the real world—picture surgeons overlaying virtual ultrasound images on their patient while performing an operation, for example. The key characteristic of MR is that the synthetic content and the real-world content are able to react to each other in real time. Hardware associated with mixed reality includes Microsoft’s HoloLens, which is set to be big in MR—although Microsoft have dodged the AR/MR debate by introducing yet another term: “holographic computing”. Microsoft has just announced a HoloLens emulator for developers so you can make applications for the new tech. Read more about that over on TechCrunch.

Of all the realities we’ve talked about in this article, mixed reality seems like the furthest from fruition. However, it’s not impossible to imagine a future where synthetic content will be able to react to and even interact with the real world in some way.

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360pano-blog1 · 8 years ago

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Meta 2 Headset is Making Augmented a True Reality

Augmented reality (AR) is a direct live view or the indirect view of a physical, real-world environment consisting supplemented elements by input such as sound, video, graphics generated by computer technologies. The Meta 2 Augmented Reality kit allows you the creation of holographic applications, tools, and the elements you experience. It enables you the display of holograms, digitalized content, and comes with a software development kit.

Meta 2 Headset Specs

The Meta 2 Augmented Reality headset is a see-through headset, which comes with a software development kit (SDK) built on top of the most popular 3D engine in the world which is the Unity.

The Meta 2 augmented reality specs have a complete view of 90- degree field

It enables you a display resolution of 2560 x 1440

It is designed for comfort with the parts of the headset below the eyebrows

It is completely transparent and unobstructed so that one can easily make eye contact with others

Under many circumstances, the Meta 2 can be worn for hours comfortably over eyeglasses.

It has a 720- pixel front-facing camera

A sensor array is featured for hand interactions and positional tracking

This device features a 4 speaker near- ear audio, volume control, a 9- foot cable for video, data, and power(HDMI version 1.4b).

Other requirements include support for Windows applications, Mac support planned for this year and Meta 2 operating system.

This tethered device finally requires a modern computer with OS Windows 8 or 10

Meta 2 Software Development Kit (SDK)

The Meta 2 Development Kit enables you the widest field of view, the most intuitive access to digital information, direct hand interaction with holograms.

The SDK includes SLAM, occlusion, collaboration, neural interface design guidelines, example code, apps, documentation, and support.

Meta 2 Headset Field of View

The Meta 2 eliminates screen size limitations, enables you a full 90-degree field of view and 2560 x 1440 high-resolution display. It reduces the amount of effort needed to divide your attention between the real and the augmented world, thus allowing for more information to be displayed. It ultimately creates an immersive AR experience.

Direct Hand Interaction

People engage it with their environments through hand gestures. The Meta 2 enables you to move your hands to interact with holographic apps. One can also track objects, such as a pen or paint brush, with the Meta 2 as discussed above.

Meta 2 mirrors the way your brain work

Meta 2 unique interface and design principles allow you to access, manipulate and share digital information easily and naturally. This is called a new zero- learning- curve approach to computer technologies.

Create and collaborate in whole new ways

You can arrange your holographic apps and objects in a new kind of operating system provided by Meta 2. Your workspace can be laid out. Things remain in the position you put them. Interaction with colleagues and friends with the holograms are possible too.

Meta 2 supported apps

The Meta 2 makes the world a desktop background for you, enabling you to run Windows Applications. Mac support is planned this year.

Meta 2 Headset Vs HoloLens

Meta 2 has a clarified vision. It doesn’t want to create a new computing environment likes the ones used by the people nowadays. Thus, they turned to neuroscience for answers. Meta 2 wants their operating system to create a user- friendly environment, that doesn’t require much of learning. For interacting with holograms, you need to treat it like a physical object which actually exists.

It wants to simplify computing and avoid the complexity that the last 30 years of computer science have built by removing abstractions, such as files, windows, etc. It has become possible by making the hand and direct manipulation the primary method of interaction.

Meta 2 chose a notably different path of offering a large, more immersive screen display with high resolution. To get rid of monitors on the workspace is what they aim. Instead of using multiple monitors, they place virtual monitors or even just floating apps all around you. To access emails, you just look at where you put the email apps.

Meta 2 has a wide field of view as compared to what HoloLens has to offer. It has access to a powerful workstation and graphics card if you plug it into a computer. You don’t have to worry about the battery issues. Meta 2 has a series of pros and cons. It includes a number of immersive motion sensors and cameras. When talking about the catch, you’ll have to tether it to a computer with a nine- foot cable.

Meta 2 has focused strongly on applications of practicality, quite ignored immersive gaming altogether. The New Meta 2’s augmented reality headset’s price is comparatively lower than that of mixed reality devices such as the HoloLens, that is, $949 only.

On the other side features like superior tracking, environment understanding, the ability to interact with holograms, speech control, and being tetherless are pros that open up utility cases for HoloLens that are simply not possible with the Meta 2.

HoloLens allow browsing the web, taking the tours of the distant world and playing games. It’s a bit time consuming to understand it’s procedures of usage. Learning only two gestures is what you need to interact with its holographic interface. Those tools give you the freedom to move the way you want to. HoloLens works well, but understand its limitations though being an unfinished product is essential.

The hardware inside a HoloLens has less power than that of a modern Smartphone. The HoloLens is a mixed reality (MR) headset. It requires you to move around your environment. It can be plugged into a desktop computer. The HoloLens contains a custom chip designed by them called the holographic processing unit.

It processes a huge quantity of data in actual time to handle the environment analyzing and build spatial map meshes. This provides actual time small corrections to tracings related to the position. Likes most smartphones, it runs smoothly without interruptions and provides a quality image. This device has a limited battery life of about three to four hours. One doesn’t wear it more than that. It has fast- charging features with a common micro- USB cable.

The Microsoft HoloLens are expensive and costs at an average of $3000, three times as compared to Meta 2.

Meta 2 Headset Price

Meta 2 had started taking preorders before Q3 2016. It’s an amazing device only costs $949 bought along with the expensive $1000 gaming computer you need to plug it into. That computer can be used for other things such as driving you Oculus Rift VR headset. Meta 2 wasn’t shipping until Q3 2016.

https://www.youtube.com/watch?v=Ez0xwRgtA3w

Meta 2 Headset is Making Augmented a True Reality

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pagedesignhub-blog · 8 years ago

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12 suggestions for designing and managing an AI-pushed product

New Post has been published on https://pagedesignhub.com/12-suggestions-for-designing-and-managing-an-ai-pushed-product/

12 suggestions for designing and managing an AI-pushed product

Here’s a question with a purpose to hold future Artificial Intelligence (AI) entrepreneurs up at night time: How do you manage a product when the software starts of evolved writing itself?

We’re not quite there but, however as we build smarter, an extra complicated software program that has factors pushed by using AI we’re additionally making less predictable software. We realize that AI will carry greater skills to a software program, but it’ll additionally make software program tougher to layout and manage to see that it’ll on occasion behave in unplanned ways. That is only a phenomenon that comes alongside making complicated systems. And, that’s in which we’re going with a software program. That is where complexity principle meets software program.

For most of us who have been entrepreneurs, executives, engineers, and product managers in the software program industry, we have designed and controlled software program for many years thoroughly assuming an affordable stage of enter-output reality. Which means, whilst we enter facts, we are able to easily discern out what the perfect output have to be. This is because we had been running mostly on simple systems. If you entered A and B into the input, C might pop out. In case you don’t get C, you know you have an illness that needs to be addressed. With simple systems, you can use the equal set of taking a look at cases over and over again and count on the identical outputs over and over again.

Sensible agents and other dynamic AI-based structures turn this concept on its head as self-mastering software adapts its outputs based totally on inputs from various interactions with other structures and people all of the time. Some systems today have gotten quite complicated (specifically inside the corporation), but introducing more AI-primarily based algorithms will accelerate complexity past in which we’ve been inside the beyond. We’ll have systems that pass from being tough to decipher why they did something to being indecipherable. And, with Clever sellers, we’re hugely growing the quantity of capacity inputs (sometimes, the center may be any mixture of phrases in a whole language), which once more will increase dramatically the range of ability methods to interpret the enter and provide a much wider array of outputs.

As an instance, neural nets provide outputs based totally on inputs, but in between the input and output is the black container of computation. We received realize why precisely the outputs had been generated from those precise inputs. And, new training (how the algorithm updates it’s getting to know) suggest that the outputs may additionally change given the identical inputs. So, dynamic updates from a continuously learning piece for software means that there will be layers of getting to know that occur actual time that will impact outputs in a way that received be predictable. And, some of those outputs can be fed into other components of the machine, creating extra layers of complexity. we’re moving to more complex device design. The term for the brand new, sudden things produced via complex structures is called emergence. And, our software will only growth in emergent behaviors as we lead them to greater complicated.

That is extra of an observation and region of making plans than a subject for me. We work with people each day who’re unpredictable. No one is aware of precisely all the motives people do what they do from moment to moment. but, we have observed ways to collaborate between people and get paintings achieved. And, for software, we’ll need to assume through the troubles as we construct structures that grow to be greater complicated. So, based totally on revel in, I’ve created A few fundamental guidelines which could assist with the above troubles in addition to different issues whilst constructing AI-pushed products and AI-based Smart dealers. Observe: relying on what you’re building, you can want to disregard or adjust a number of the guidelines for yourself, based you your particular goals.

1. Domain recognition

Restricting your Domain can help restrict complexity. So, it’s a great concept to simplify and attention Some matters which you have control of, like the Domain of information of your software program. keep your product confined right into a narrow Area (targeted on a logical set of jobs to do for the customer and a logical set of information around an information, As an example) before everything and research earlier than you extend into different domain names.

2. studying feedback loops

Every interplay is a risk to study. Your systems have to research something from all (or almost all) interactions with human beings and different structures. remarks loops are wished to your software program to self-accurate and study, and also offers you records to realize the way to modify your product and plan for the future. Inside your Area, be cognizant of what to optimize for at an excessive stage, however, don’t over-optimize too soon. Although the AI product may be murky as you discover product feedback loops, you need to pick a greater preferred, a big set of competencies at the beginning and then look for issues that you will be solving for the person. As your user uses the product, your product optimizations can be primarily based on actual purchaser utilization over the years.

3. Human-in-the-loop

every so often, a human mind is needed to reinforce the machine. “Human-in-the-loop” refers to the scenario where you may have a human whole A few responsibilities to enhance a consumer revel in or to discern something out that is too tough for the gadget. Designing this in as part of your device may be useful for doing paintings or validating parts of a process that the device can’t do well but. And, the actions that the human took can feed again into the machine to train the system to do the undertaking higher for itself within the future. Many organizations building AI merchandise use a human-in-the-loop to leap in and do some form of work as part of their back-give up.

four. Use all the context you could get

Context provides intelligence. (Or, at least the advent of intelligence.) We’re accumulating greater contextual information than ever, and this context statistics can be needed for higher AI-pushed systems across a wide spectrum of industries. For lots systems that have interaction with human beings, context can be king. The talents of Clever dealers will be expanded or confined based totally on how lots contextual data (location, associated statistics, personalized data, etc.) the application can get. To progress, contextual statistics will need to be accumulated at once from the consumer and any other packages that can be accessed.

5. Discover failure (create complicated/ emergent failure detection)

Emergent systems require real-time performance evaluation. As we broaden systems that perform dynamically, we’ll also need to re-suppose Q&A. In particular, we need to consider how to augment present day Q&A tactics. There are greater paintings to be performed Here, but we are able to need fashions for real-time error detection in order that we can fail gracefully or have the system bounce into some other route of motion. One way this may be done would be similar to how humans do it – by way of getting feedback from an impartial observer. What I mean is a utility that continuously observes the production gadget and appears for odd or misguided behavior. Once detected, it would supply remarks to the principle/ manufacturing device so as for it to improve and adjust its movements. type of like an actual-time overall performance assessment, besides it, would be all virtual and in real time. I believe that this application ought to an appearance similar to virus or unsolicited mail detection software program, in which programs can search for a fuzzy dedication of “normal” vs. “odd” behavior.

6. Create smart failover reactions

assume the unexpected. people are unpredictable, and mixing unpredictable people with unpredictable machines exacerbates the problem. Plan for clever failover experiences that may ask for clarity or certainly speak the confusion to the user. Plan ahead in order that the user received get careworn with the aid of the dynamic nature of the device.

7. Gather and keep trainable, satisfactory information

Use interactive structures to Accumulate proper data interactively. whilst designing inputs to the system thru any interface, consider how you could take a look at for the high-quality and trainability of the records you’re gathering. In case you are designing an Smart agent, you could ask the user clarifying questions real-time. If now not, you may nonetheless build strategies to ensure statistics fine upon enter. There will also be antique datasets that would be used to get began with a brand new patron. exceptional can be a component Here as well. vintage records sets won’t be properly maintained and might want to be cleaned up.

eight. Create an AI flywheel

records from users could make the system greater valuable, that can assist obtain greater users and statistics, which can, in turn, make the system even extra precious. With AI-driven products, records may be accumulated from all of the customers on the device (and other structures) to make the system smarter, which in turn makes the gadget more valuable to draw more customers. When you appeal to extra users, information can be amassed from them that can feed into the software program and so forth. This creates a flywheel of facts series and an an increasing number of Wise gadget that builds upon itself. That is a way to create unique value through the years. And, it makes it tough for competitors to seize up as the cycle creates its very own momentum.

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designweekportland · 8 years ago

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DWP Itinerary Spotlight: Digital/Interactive Design

The rapidly expanding field of digital and interaction design is well rooted in most aspects of daily living, but there is still much uncharted territory to explore, from artificial intelligence to designing for mixed realities. This selection of events and open houses highlights a breadth of Design Week experiences within the discipline, with a couple of fun additions to help kickstart your planning.

Sunday: Learn to create custom, interactive maps for mobile and web at the Design for Cities workshop with Mapbox Studio, and then join Google and Instrument at Working Differently/Together for an evening about working in-house vs agency.

Monday: How do experience design principles apply when designing in the physical space, digital, mixed realities? Particle Design has some ideas to share at MindShift : Experience Innovation for Real and Imagined Spaces.

Tuesday: See what happens when storytellers, comedians, and musicians perform live on stage with animations and visual installations at Show Show / Storytelling, Comedy & Animation #NSFW.

Wednesday: Visit Headquarters for a discussion of how technology can aid participatory design at Real Time: Design, Data, & Engagement, and then learn to create user personas for craft breweries over a beer at Tapping into Design.

Thursday: Consider the life cycle of design at Design (Im)permanence, and follow that up with one of three evening events. Autodesk Design Night explores the ways augmented and virtual reality are being used in a multitude of industries. Not Not Creative is a dialogue about the role of producers, project management and strategy in the agency context. And Airbnb Design is a chat with Jonathan Mildenhall, CMO + Alex Schleifer, Head of Design, followed by a tour of Airbnb’s new digs.

Friday: Two Marmoset events in one night! Check out their A/VEC series, which pairs a filmmaker with a musician for a unique collaboration and live performance. Or join Cinco Design, Marmoset, and Craig Winslow for Better Together, a community gathering and audio / visual interactive experience.

Saturday: Close out the week at Wacom’s design challenge/relay race, Building Bridges: A multi-disciplinary design challenge.

For more suggested events and open houses, check out the full digital itinerary, or the main DWP website to create an account and develop your personalized itinerary.

#Design Week Portland #dwpdx #dwpdx2017 #Itinerary #Digital #Interactive

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augmentedrealityappsus-blog · 8 years ago

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Augmented Reality vs Virtual Reality

With this combined technologies' going up epidemic in varied areas for example gaming, entertainment and school, Augmented Reality and Virtuality routinely gain more popular realization. Some are acquiring all sides for individual and the others are analyzing them to one another. The evaluation relating to AR and VR, or let's assume Augmented Reality vs Virtual Reality, has become one of the most desirable topic spoken about in technology market sectors.

Augmented Reality vs Virtual Reality Round 1: Funds To determine which party has moves ahead of the other, one among easiest ways to find is usually to decide which end is a bit more welcome by the end users and the enterprise. One of the primary methods to discover that is to calculate items of AR and VR salable available for purchase.

Augmented Reality won more financial investment rather than Virtual Reality. This indicates that the growth and development of AR grabs far more belief from business performers and is potential to spread more services. According to this contrast, we're able to expect which technology we are going to deal with more about the market. But does Augmented Reality VS Virtual Reality end here?

Augmented Reality vs Virtual Reality Round 2: Content material and Offer Of course, a product shall be sellable if it has many to provide. Therefore, maker function could be to deliver consumers with products which could be as advantageous as possible. AR and VR are concepts whose characteristics are suitable on a lot of uses, thus, AR and VR utilization is considered the main focus for this round.

As has been noted on history of augmented reality, Augmented Reality comes on being a promising technology by dealing with diverse areas. Any of them come from noticeably various industries such as or video gaming and industrial. This illustrates how AR are prospective to improve and available in any exercises which magnetize enterprise and public sector.

Virtual Reality concept is covered with investments regarding most of well-known and recognized game console companies that causes this collaboration maintains key expertise pertaining to VR technology lately. Aside from that, VR customer also mainly arises from visually enhanced content. It is obvious that VR technology is utilized by entertainment fans.

Augmented Reality vs Virtual Reality Final Round: Marketing After looking at two of quite a few essential elements in analyzing the winner of Augmented Reality vs Virtual Reality battle, the final decision arises from how far these technologies are demanded after being invested then advanced.

Because the opposing technologies consist many varieties of products, this round seems to be a ferocious fight for every technology has its own excellencies on certain substances.

VR devices shipping is leading in foreign market. This wining will even remain until several years ahead for the reason that settlement on products deliveries are already concluded to 2020. This indicates that VR device progression exhibiting really good improvement. Virtual Reality Headset is considered as the point of VR technology trip to be a regular technology. From the releases of built-in VR video game from popular producers, VR headset adds up on evolving entertainment market.

Meanwhile, AR system punches back by gaining much more download numbers over VR. The war of marketing does not yet end with hardware shipping. By getting an incredible number of downloads, the growth of AR software suggests that the battle moves on. With AR leading in software outspread, digital products also happens as a powerful and important industry. Along with its fun and flexible attributes, Augmented Reality technology might possibly be acceptable in more mixed businesses. Noticeable by AR utilization many fields, AR operates as a big hit for digital market.

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atimzaukinsights-blog · 8 years ago

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If I approached you with that single word, what would come to mind? Aside from being bewildered and perhaps concerned about my stability, your first thought might be about baseball. If I then pointed to the black substance on my shoe and proceeded to warn you about the newly-repaired crack in the parking lot, your concerns would quickly resolve and you’d thank me for the heads up. On the other hand, if I removed my headphones and started grumbling about the lack of talent among modern pop singers, “pitch” would take on yet another completely different meaning.

The point is that information gets its meaning from its surroundings, whether that’s other related information, location, time of day, information source, and so forth. We call this context.

Humans are very good at understanding context. We do it subconsciously all the time. Computers, on the other hand, have been slow to learn context cues. If I asked you a one-word question – “bridge?” – while holding out a deck of cards, and you responded with an answer about a recent dental procedure, I’d roll my eyes at your low humor. What would be a dumb joke from a human, however, would be quite natural from our technology. In fact, this context awareness dilemma is at the root of Artificial Intelligence researchers’ greatest challenges when it comes to making our computers more intelligent.

Augmented (vs. Artificial) Intelligence

While many of us may be skeptical about the achievability of full artificial intelligence, we’re beginning to see great value in technologies that use context to help us make better decisions – a field the industry refers to ascontext-aware computing. Here is Gartner’s definition of the term:

“Context-aware computing (CAC) is a style of computing in which situational and environmental information about people, places and things is used to anticipate immediate needs and proactively offer enriched, situation-aware and usable content, functions and experiences.”

Interest in context-aware computing is being supercharged by the hottest trends in technology, including cloud, mobile, social, and big data. Given where these meteoric trends have made their first impact, it’s no surprise that early adoption of context-aware computing has emerged in consumer-oriented industries. Some of the first examples, now commonplace, were the intelligent recommendation engines that Amazon and other online retailers used to endorse items for purchase based on individual preferences, shopping history, and so forth.

Mobility added location data to the context mix and opened the door to all sorts of applications – avoiding traffic, finding a nearby restaurant, locating friends in the area, ordering a taxi with a single click, and more.

Soon, augmented reality capabilities will take context a step further by providing real-time digital information that enhances and overlays what we see in the physical world, first through our smart phone screens and soon through wearable heads-up displays such as Google Glass.

Context Awareness in the Enterprise

While initial examples of context-aware computing predominantly focused on the consumer, the enterprise isn’t far behind. Organizations are exploring ways to make their people more productive by providing a context-enriched work experience. The major challenge is that the situational and environmental awareness cited by Gartner looks different in a business environment. Take location data for example. There’s no doubt that location-enriched work experiences will be important in some areas – field repair, sales and logistics come to mind. For most knowledge workers, however, one’s virtual location inside the complex, uniquely-assembled maze of enterprise applications and processes is far more relevant when it comes to the payoff in Gartner’s definition – being able to anticipate immediate needs and proactively offer enriched, situation-aware and usable content, functions and experiences. The problem is that it’s much easier to map your physical location with GPS coordinates than it is to map this virtual location within the business environment, which not only requires data from multiple systems but also a platform smart enough to make it useful. Yet the gain is worth the pain, and examples of context-awareness in the enterprise landscape are beginning to emerge:

IBM is promoting Smarter Processes – a necessity for a Smarter Planet – which are enabled by context-aware applications combining event detection, real-time decision support, BPM, and mobile platform delivery. Perceptive Software’s Pretrieve technology intelligently anticipates and proactively presents relevant information to users based on their role, security privileges and real-time interactions with their enterprise applications and processes. Turning the context tables on users who may be bad actors within the organization, Bay Dynamics’ Risk Fabric™ DLP technology is a context-aware security platform that combines real-time behavior monitoring across multiple systems, predictive analytics and pattern recognition to proactively identify threats. Context as Competitive Advantage

These initial signs of the emergence of the context-enabled enterprise point to even more exciting implications in the near future. Surgeons will be soon able to see medical imagery along with anatomical references – blood vessel location, for example – during their procedures, effectively giving them the functional equivalent of x-ray vision. In a twist on the squeaky wheel metaphor, call center managers will be aided by CRM systems that automatically detect emotional context, potentially speeding up issue resolution for upset customers. Industrial equipment service techs will not only be able to see diagrams and interactive instructions based on the equipment in front of them, they’ll also be able to instantly locate and interact with subject matter experts through context-aware expertise location and management (ELM) systems.

Because of the obvious advantages these context-enriched systems will give organizations, both in operational efficiency and market differentiation, the snowball effect on market adoption should be significant. Visionary CIOs will add momentum by challenging vendors to explain how context-awareness fits into their product roadmaps.

In some ways, the first era of business automation was symbolized by Henry Ford’s assembly line and focused onremoving variability to ensure repeatable and scalable processes. For the most part, our focus has been on achieving efficiency through conformity ever since. What we’re witnessing now is a new era of automation, one focused on empowering individuals to embrace adaptability by matching the uniqueness of their patient/constituent/customer/etc. with a made-to-order personal interaction. In a mobile, social and collaborative world, it seems there’s no such thing as one-size-fits-all. The era of the adaptive organization is here, and context-aware computing will play a key role in its future.

See more at: http://www.incontextmag.com/articles/2013/the-rise-of-context-aware-computing.html#sthash.pGa7DXs6.dpuf

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martechadvisor-blog · 8 years ago

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Forecast: Self-Assembling Application Bundles Will Manage Customer Experience

I recently described a Deloitte paper on technology trends, focusing on their descriptions of IT management methods. The paper also covered broader trends including:

Unstructured data, which they saw as a potentially bottomless source of insight. What’s interesting is they didn’t suggest many operational uses for it. By contrast, traditional corporate data management is almost exclusively about business operations.

Machine intelligence, which they described as broader than artificial intelligence. They saw deployment moving from offering insights, to interacting with people, to acting autonomously. They also described it as controlling internal business processes as well as customer interactions. That's not the way marketers tend to think but they're right: the bulk of company processes are not customer-facing.

Mixed reality, which is a combination of virtual reality, augmented reality, and Internet of Things. They focused less on game-like immersive experiences than on new types of interfaces, such as gesture- and voice-based, and on remote experiences such as collaborative work. They also listed some requirements that aren't usually part of this discussion, including machines that can understand human expressions and emotions and security to ensure hackers don’t falsify identities or inject harmful elements into the remote experience (such as, telling you to make a repair incorrectly).

Blockchain, which they presented as mostly in terms of easing security issues by verifying identities and allowing for selective sharing of information.

Those are intriguing thoughts but don't present a specific vision of the future. A recent paper from Juniper Networks rushes in where Deloitte fears to tread.

Juniper's term is "digital cohesion", which they define as "an era in which multiple applications self-assemble to provide autonomous and predictive services that continually adapt to personal behaviors.” It somewhat resembles the ideas I offered in this post about RoseColoredGlasses.me and further elaborated here. I guess that’s why I like it.

Beyond having excellent taste to agree me, Juniper fills in quite a few details about how this will happen. Key points include:

Disruptive competitors can use high speed networks, local sensor data, and centralized cloud processing to offer new services with compelling economics (e.g. Airbnb vs. Hilton).

Smartphones provide pre-built mass distribution, removing a traditional barrier to entry by disruptive competitors.

Consumers are increasingly open to trying new things, having been trained to do so and seen benefits from previous new things.

Natural interfaces will eliminate learning curves as systems adopt to users rather than the other way around, removing another barrier to adoption.

Autonomous services will self-initiate based on observing past behavior and current context. Users won't need to purposely select them. More barriers down.

Services will be bundled into mega-services, simplifying user choice.

Open APIs and interoperability will make it easy to add new services to the bundles. This is a key enabling technology.

Better security and trust are essential for users to grant device access and share information with new services.

Business relationships need to be worked out between the individual services and the mega-bundles.

I’m sure you see the overlap between the Deloitte and Juniper pieces. Machine intelligence and insights from unstructured data will be critical in building services smart enough to make the right choices. Machine intelligence will also create an underlying infrastructure that’s elastic and powerful enough to deliver services reliably regardless of user location or aggregate demand. Mixed reality will be key for gathering information as well as delivering interactive user experiences. Loosely coupled systems and disaggregated services will make it easy to inject new services into a bundle. Blockchain could play a critical role in solving the security and trust issues.

I’m also sure you see how this relates to ideas that neither vendor mentioned directly, such as the increasing value of rich customer data, importance of accurate identity resolution, role of brands in creating trust, and natural tendency of consumers to do everything through a single mega-service.

Of course, there’s no guarantee this vision will come to pass. But it’s an interesting working hypothesis to shape your thinking. More than anything else, it should help you look beyond optimizing your current stack to ensure that you’ll be able to adapt if radical changes are needed.

This article was first appeared on MarTech Advisor

#martech #marketing #technology #business #cmo

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