#MiddleEasternTourism

[phonemantra-blog]

The Tourism Authority of Thailand (TAT) made a powerful statement at the 2024 Arabian Travel Market (ATM) currently underway in Dubai. Leading a delegation of 64 Thai tourism entrepreneurs and associations, TAT showcased the nation's diverse tourism offerings and forged strategic partnerships aimed at attracting more visitors from the Middle East. Thailand Shines at Arabian Travel Market A Strong Presence at a Global Event ATM 2024, held at the Dubai World Trade Centre, is recognized as the world's third-largest tourism promotion event this year. TAT's significant presence demonstrates its commitment to expanding Thailand's reach into the lucrative Middle Eastern tourism market. Compared to 2023, the TAT delegation witnessed an 18% increase in participating Thai entrepreneurs and associations, highlighting Thailand's commitment to this region. Unveiling Thailand's Treasures The Thai pavilion at ATM offered a one-stop shop for exploring Thailand's tourism landscape. Visitors interacted with representatives from a variety of entities, including: Hotels – Explore a diverse range of accommodation options, from luxurious beachfront resorts to charming boutique hotels in bustling cities. Shopping Malls – Discover Thailand's vibrant shopping scene, featuring everything from traditional markets to modern shopping centers. Water Parks – Plan an action-packed day of fun for the whole family at world-class water parks. Spas – Indulge in a rejuvenating spa experience and discover the art of Thai massage. Guided Tour Services – Tailor your dream itinerary with expert guides who will lead you through Thailand's most breathtaking destinations. These diverse offerings represent just a glimpse of what Thailand has to offer tourists from the Middle East. Strategic Partnership for Mutual Growth Beyond showcasing destinations and services, TAT secured a strategic partnership agreement with the Dubai National Air Travel Agency (DNATA). This collaboration aims to co-promote tourism to Thailand by leveraging DNATA's extensive network of partners. Major airlines like Emirates and Qatar Airways are included within this network, creating a powerful platform to connect Middle Eastern travelers with unforgettable experiences in Thailand. Optimistic Outlook for Tourist Arrivals TAT's leadership team expressed optimism regarding the growth potential for Middle Eastern tourists visiting Thailand. They project to welcome at least 1.1 million visitors in 2024, exceeding the 867,674 arrivals recorded in 2023. This anticipated increase can be attributed, in part, to the popularity of Thailand's "Green Season" (May to September) among Middle Eastern travelers seeking respite from the region's hot summer months. The influx of tourists from this market is expected to generate 100 billion baht (approximately USD 2.8 billion) in tourism revenue, further bolstering Thailand's economy. Beyond the Numbers: Understanding Traveler Preferences While targeting a numerical increase in visitors is essential, TAT is also focusing on understanding and catering to the specific preferences of Middle Eastern travelers. The "Green Season" preference highlights a desire for cooler temperatures. Additional insights may reveal demand for halal-friendly dining options, family-oriented activities, and culturally sensitive experiences. By tailoring their marketing efforts and collaborating with local tourism providers, TAT can ensure that Thailand remains a top-of-mind destination for travelers from the Middle East.

[phonemantra-blog]

The Philippines is poised to make waves at the upcoming Arabian Travel Market (ATM) 2024, held from May 6th to 9th, 2024, at the Dubai World Trade Centre. This premier travel and tourism event presents a golden opportunity for the Philippines to showcase its breathtaking landscapes, diverse cultural experiences, and innovative tourism initiatives to a global audience, particularly the booming travel market of the Middle East. Philippines Makes a Splash A Renewed Commitment to Innovation and Sustainability Under the theme "Empowering Innovation – Transforming Travel through Entrepreneurship," the Philippines will demonstrate its dedication to pushing the boundaries of tourism. Attendees can expect to see the country leveraging cutting-edge solutions such as: Contactless Engagement Devices: Interactive tools will provide a safe and convenient way for visitors to explore the Philippines' tourism offerings. Prominent Exhibitor Portal Presence: Strategic advertising within the ATM online platform will ensure maximum visibility for the Philippines' tourism attractions and experiences. Travel Philippines App Promotion: The official tourism app will be prominently featured, offering visitors a user-friendly platform to plan their dream Philippine vacation. By embracing innovation and sustainability, the Philippines aims to solidify its position as a leading tourist destination at the forefront of responsible travel practices. Expanding Presence, Targeting Growth Building on the success of previous participation, the Philippines is amplifying its presence at ATM 2024. Here's what to expect: Larger Booth Space: The Tourism Promotions Board (TPB) Philippines has secured a 90-square-meter booth, providing ample space to showcase the country's diverse tourism offerings. Strategic Partnerships: Collaboration with 16 leading seller companies, including hotels, tour operators, and destination management companies (DMCs), will ensure a comprehensive representation of the Philippine tourism industry. Targeted Audience: Marketing efforts will focus on attracting visitors from the Middle East, particularly the affluent markets of the GCC (Gulf Cooperation Council) countries. With this strategic approach, the Philippines aims to capitalize on the growing demand for international travel within the Middle East and establish itself as a top-of-mind Asian destination for discerning travelers. A Quote from the TPB Chief Operating Officer: Maria Margarita Montemayor Nograles, TPB's Chief Operating Officer, emphasizes the significance of the Middle Eastern market: This statement underscores the Philippines' commitment to fostering stronger ties with the Middle East travel industry and attracting a new wave of visitors eager to explore the country's unique charm. A High-level delegation Spearheads the Mission Leading the Philippine delegation is a team of distinguished individuals representing various government and tourism sectors. Department of Tourism (DOT) Secretary: Maria Christina Garcia Frasco will spearhead the delegation, highlighting the government's commitment to tourism development. Undersecretary and Assistant Secretaries: Myra Paz Valderrosa-Abubakr, Verna Buensuceso, and Rica Bueno will provide support and expertise. TPB Chief Operating Officer: Maria Margarita Montemayor Nograles will represent the Tourism Promotions Board. Select Members from the House of Representatives: Their presence demonstrates the government's unified approach to promoting Philippine tourism. This high-level delegation underscores the importance the Philippines places on its participation in ATM 2024 and its dedication to establishing strong partnerships within the global travel industry. A Powerhouse Collaboration: Showcasing the Best of the Philippines The Philippine booth at ATM 2024 will be a vibrant hub showcasing the country's diverse tourism offerings through partnerships with 16 private sector co-exhibitors. These companies represent a broad spectrum of the Philippine tourism industry, including: Hotels: Annset Holidays, Inc., Bellevue Hotel, El Nido Resorts, The Farm at San Benito, Lalaguna Villas Luxury Dive Resort and Spa, Lihim Resorts, El Nido by Araw Hospitality Group, The Manila Hotel, Megaworld Hotels & Resorts, and Okada Manila. Tour Operators: Ark Travel Express, Biyaheko.ph, Boracay Adventures Travel N Tours, CTph Tours, and Rajah Travel Corporation. Destination Management Companies (DMCs): VIA Philippines Travel Corporation, and Atmosphere Resorts and Spa.