#Microsoft Excel Training NYC

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Professional Microsoft Excel Training NYC - Ace Institute of Technology

Enhance your skills with professional Microsoft Excel training in NYC. Learn formulas, functions, charts, pivot tables, and data analysis techniques. Ideal for beginners and professionals seeking to advance their expertise. Flexible schedules and hands-on learning ensure you master Excel effectively. Enroll today!

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#uxjobs | Content Creative, Design https://www.behance.net/joblist/303105/Content-Creative-Design?utm_source=dlvr.it&utm_medium=tumblr

[literaticat]

hey, so i found a job opportunity as an agent assistant, and i actually fear applying for it. i basically know what assitants do. read manuscripts, get back to mails, scheduling, queries, etc., but it’s really the first job i’ll apply to in my early twenties and i’m very afraid of letting people down. is it something a person who has good time management and communication skills do? i’m studying english at university, and i wanna start working somewhere. what are other things that assistants do? is it manageable? i work good under stress, so i think that’s something.

OK well first of all - don't be afraid! Brave face, my friend! SEIZE THE DAY!!!!!

I will tell you quite frankly, agent assistant jobs are very coveted and competitive. I'm not saying this to scare you MORE, quite the opposite. I'm saying, APPLY, because you can't possibly get it if you don't apply, but ALSO -- don't get discouraged or freaked out if you DON'T get it. Like, it's kinda like playing the lotto -- you have to play to win, but also, most people don't win (especially not the first time!). And that's OK.

I think (hope) that my telling you that will take the pressure OFF. It really doesn't matter, you have nothing to lose by applying, so why not? Wheeeeeee!!!!! Don't worry about letting people down. I mean - who? The agents? First of all, they would have to hire you -- and if they hired you, trained you, and didn't teach you the things that you need to know to succeed - they'd be letting YOU down, not vice-versa.

Now, on to what to expect if you get it. Yes, you're right that an assistant might help with slush reading / manuscript reading, edits, contract review, general admin, scheduling, etc. Different agents need different things. (For example -- at a NYC fancy-pants agency, an assistant might be like a literal secretary, like in a movie, where they are sitting at a desk outside the office and keeping track of appointments and doing admin and answering phones and stuff -- Whereas, I just don't really need help managing my calendar or ordering things or answering my phone, as apparently CEO type people do! So my assistant has a much more casual arrangement, works from their home, mostly helps with things like edits and second reads and special projects, because that is what I need help organizing, and we just check in periodically with a zoom call or texts. One of my colleagues has an assistant that JUST does contract reviews and such, and another one who focuses JUST on editorial. So, I'm saying, different agencies and agents might be very different experiences for an assistant.)

As an assistant, if there are specific tasks you need to do, you will be taught them -- but good time management, good communication skills, attention to detail and working well under stress are all EXCELLENT qualifications -- particularly because those are ones that can't really be taught.

It would probably be really helpful if you are also good at giving editorial critique (like, for example, if you have done writer's workshops and such) -- but that CAN be taught, as long as you love books and have good taste and a critical eye.

It would be helpful for most offices if you have good familiarity with Microsoft office (Word - including track changes, Excel) and Google Drive (Sheets, Docs particularly), and Adobe Acrobat. Word and excel are almost GUARANTEED to come up, and the other ones likely will, too.

Many agencies have some kind of proprietary software that you will need to learn how to use, that you couldn't possibly know how to work ahead of time, so no worries on that. But, if you have special other skills, mention them in your resume or cover letter -- you never can tell when they will come in handy! Like, for example, if you are good at things like Canva or InDesign, that would be a super cool bonus (because sometimes we want/need to randomly *design things* like little book announcements or things for socials, and like, it's great if somebody is good at that stuff! Not necessary by any means, but cool.) If you are good at website development, or you have been an event planner, or just... I mean, I don't know what your skills are, but if you have some that might EVER come in handy for an author or an agent - MENTION THEM in your resume or cover letter!

GOOD LUCK! MAY THE FORCE BE WITH YOU!!!

AND IF YOU DO GET IT, PLEASE REPORT BACK!!!!

[manabouttownjobs]

#Job: Coordinator, Improving School Attendance for Homeless Children (ISAHC) Pilot Program

Organization: BronxWorks

Reports To: Scott Auwarter (with additional supervision from Judith Samuels, PhD, project consultant)

Location: Main location is in Manhattan, but travels to all of New York City is required

BronxWorks seeks a highly motivated, independent program coordinator who is committed to the goals of Improving School Attendance for Homeless Children (ISAHC) Pilot Program: assisting children living in New York City homeless shelters by reducing barriers to school attendance and success.

BronxWorks, in collaboration with Gateway Housing and others is participating in a pilot program to improve school attendance for children in homeless shelters that includes an independent program evaluation. BronxWorks helps individuals and families improve their economic and social well-being. From toddlers to seniors, they feed, shelter, teach, and support our neighbors to build a stronger community. Gateway Housing seeks to achieve transformation of homeless services, coordinates, and shares findings as well as provides technical expertise on all aspects of its initiatives to participating providers, government and the affordable housing community at large.

Gateway Housing and its participating service providers have been examining how they might have a positive impact on homeless families while in shelter by implementing a new model of service. Despite primary focus of myriad resources directed to housing stability and exiting shelters, they are not producing system - wide positive results. Gateway Housing has concluded that a more effective and efficient service model in shelters would be to focus on an outcome that can be directly and significantly impacted: school attendance of students in temporary housing school, which has a high likelihood of resulting in other positive family outcome. Along with BronxWorks, this project is a collaboration with some of the premier homeless family shelter providers in NYC. 

The ISAHC model is designed to focus on improving school attendance for children living in New York City Tier II homeless family shelters, additional expected outcomes include shelter stays and more useful whole- family assessments while in shelter. The Coordinator will help to implement the model, working with shelter-based staff as well as the Department of Education (DOE). The three family shelter providers participating in this pilot program are: BronxWorks, HELP USA, and Women in Need (WIN).

The ISAHC model with the input and assistance of organizations that work with homeless families, especially those who have responsibility for ensuring school attendance of homeless children living in shelters. The model also has benefited from input of policymakers and program experts at the New York City Human Resource Administration (HRA), Department of Homeless Services (DHS), DOE, Advocates for Children of New York, and the three participating shelter provides organizations.

SUMMARY:

ESSENTIAL DUTIES AND RESPONSIBILITIES:

The ISAHC Program Coordinator will assist the ISAHC program teams at three (3) homeless family shelters in New York City participating in the Pilot Program. The ISAHC Coordinator will work with each of the teams, assisting with weekly team meetings to ensure use of the principals of the model, concepts from the training sessions, absentee data reports and tools as prescribed. The ISAHC coordinator will also identify solutions to attendance challenges that cannot be solved by a team due to needed system or policy changes. The ISAHC coordinator also will ensure that schools local to the shelters participating in the pilot program are informed and kept up- to- date on the work and progress of the ISAHC teams. The coordinator will meet with school principals and other school staff members as recommended by the principals.

The ISAHC Coordinator will have a “home base” location in Manhattan but will be required to travel throughout New York City to attend meetings and work with ISAHC team members. The Coordinator will be required to input data into a database and produce reports with simple analytics.

JOB QUALIFICATIONS:

Education Background: Master’s degree in social work, social sciences, public health, public administration or related area, or currently enrolled in a Master’s program.  Bachelor’s degree candidates with substantial experience are also encouraged to apply.

Experience: Minimum of three (3) years experience working with homeless families and/or students in temporary housing is preferred.

Skills required:

· Demonstrated leadership within a complex, problem-solving context

· Data analysis and reporting, including use of Microsoft Excel to develop of tracking reports and perform simple data analysis

· Excellent computer skills using software such as Microsoft Excel, Word and PowerPoint  

Additional skills preferred:

·  Understanding of the New York City homeless service sector 

· Knowledge of education requirements for students in temporary housing and navigating the New York City education system  

Applicants are required to submit: resume, cover letter, writing sample, description of work using Excel to analyze data. Candidates who are asked to interview may also be given a brief writing and data analysis test.

[vsuvo768523]

VIRTUAL ASSISTANT ARTICLES

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Whether you need new and regular articles or blogs written, or need your website pages rewritten with some creative content to attractive your next customer, our team have it covered. It can be easy to regurgitate the same ideas and lose focus on what your customers really want to know or are interested in reading about. Why not set up a Skype call every two weeks or once a month (whatever works best!) to generate some new content ideas? Let your Virtual Assistant become a fully integrated member of your team by allowing them to bring their knowledge, insight and creativity into play.Having a ghost writer to carry out your article writing means you have more time to focus on other, perhaps more strategic or managerial aspects of your business, whilst a professional article and content writer can do the rest. A Virtual Assistant for article writing will be a native English speaker based in the UK. They will have an excellent command of the English language and a true understanding of your audience’s culture. As such they will be able to create compelling content that truly engages and persuades your readers, without you having to check their spelling and grammar or rewrite their work. All of our VAs are background checked by Onfido, an independent identity and background checking organisation, and they all pass through a rigorous selection process, so you can rest assured that we test their article writing and content writing skills before assigning them to your account. Furthermore, if you hire a Virtual Assistant for article writing from Virtalent, you are safe in the knowledge that all our tasks are insured through Hiscox Insurance. Not to mention you will be assigned a dedicated Account Manager who will work alongside your article writing Virtual Assistant, to ensure both you and your VA feel supported. If you feel you could benefit from hiring a Virtual Assistant for article writing, our Pricing Plans start at just £250 per month. If you have any further questions, why not book a free 1:1 consultation with one of the Directors to find out how a VA can help you? I welcome you to check out my premnium product's shop, where you will get all premium virtual products at the lowest rate. 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[haulix]

New openings (7/22/17)

Music Product Specialist (YouTube - NYC) 

The Music Product Specialist team specializes in music monetization and rights management for YouTube and Google Play. As a Music Product Specialist, you will serve as a product expert and end-user champion that works closely with Product Management and Engineering as an integral member of cross-functional core product teams. You'll also play a key role as the interface between YouTube’s product and partnerships organizations. You will act as an internal product expert for the broader content partnership and operations teams internationally and collect and analyze data to influence product roadmaps and the prioritization of product features.

Integrated Digital Specialist (TownSquare Media - Tyler, TX) 

Townsquare Media Tyler-Longview (East Texas) is looking for an Integrated Digital Sales Specialist to lead all digital sales initiatives in the market. This individual will be accountable for the digital revenue goals of the local sales team and will work closely with the Director of Sales/Market President to create unique and valuable cross-platform programs to generate results for clients and repeatable revenues. These digital initiatives and inventories include display, streaming, custom sites, loyalty programs, website development, SEO services, and other digital products. The position requires strong leadership and interpersonal skills with the presence to enhance overall digital revenues while motivating our account executives. 

Digital Marketing Assistant (Sight + Sound Galley - Atlanta, GA) 

Sight+Sound Gallery is seeking a Digital Marketing Assistant to assist with gallery operations in-store and online. This role would be part-time at 25 -30 hours/week, and is based in Atlanta, GA in the heart of midtown. 

Junior Manager, Marketing & Digital (WMG - Burbank, CA) 

The primary focus of the position is artist development. In other words, to create and execute proper, compelling marketing/digital timelines to sustainably grow artists in the creative and business arenas. This includes, but is not limited to, creating content, developing websites and social media accounts, shooting music videos, building online communities, leveraging social media and other digital marketing channels to drive those communities, graphic design (for singles, EPs and LPs), shooting photos, networking with blogs and other third parties, designing and creating promotional materials, executing ad campaigns, branding, media training, commissioning remixes, setting up studio time, and much more.

This position will be responsible for their own roster of artists and should have excellent communication skills. The right candidate understands, respects and loves music, marketing, promotion, as well as the challenges and complexities of the contemporary marketplace – music or otherwise. This person must be able to work in groups, as well as independently, excel under strict deadlines, multi-task, and properly prioritize.

Marketing Assistant for Music Publisher (Carl Fischer Music - NYC) 

Carl Fischer Music is seeking a full-time Marketing Assistant. This position will assist with all aspects of marketing, including convention coordination, social media, public relations, and administrative tasks.

Promotions/Marketing Manager (Cumulus Media - Topeka, KS) 

Cumulus Media’s Topeka, Kansas location is offering a great opportunity to learn the promotional side of the radio broadcasting industry as a Promotions and Marketing Director. Within our 6-station cluster, this role will coordinate and implement on and off-air promotions and events in order to promote the stations’ image and presence in the marketplace to our primary demographic while maintaining a winning onsite image. This position requires a high degree of organizational skills, attention to detail, time management and a personal disposition that works well with creative co-workers in both programming and sales.

Social Media Coordinator (JL Media - Union, NJ) 

JL Media, a full-service Integrated Media Agency conveniently located in Union NJ, less than 2 minutes off the Parkway, is actively seeking a Social Media Coordinator to join our growing digital media team. Our craft is a customized blend of strategy, creative, and media producing measurable results for some of the world’s most recognized brands. We move customers to meet client objectives: finding users, capturing their attention, driving them to participate.

Our ideal Social Media Coordination will possess strong computer skills, Microsoft Office program knowledge, and the ability to work in a fast-paced environment. Additionally, this person must demonstrate English proficiency and a firm understanding of grammar as they will be posting live responses on reputation websites representing our clients. This is a task-oriented position that requires attention to detail and a positive, professional attitude.

Manager, Marketing / Essential Sound (Sony - Franklin, TN) 

Do you demonstrate fresh thinking and creative, cutting-edge work that stands out from the clutter?

If so, consider this rewarding position as a Marketing Manager for Essential Sound -- the new hip-hop label imprint home to Dee-1, J. Monty Izze and Joe Ryan and operating under Provident Music Group, a division of Sony Music Entertainment. We’re looking for someone who wants to use their deep knowledge of hip-hop music to directly affect our artists’—and our company’s—success.

Community Management Coordinator (MTV Social - NYC) 

MTV is looking for a creative Community Management Coordinator for the Social Media and Fan Engagement team to help grow and engage MTV’s huge social media audience in support of brand priorities. This role will be responsible for the execution of daily original social content and fan engagement across all MTV’s brand social channels as well as social marketing and content distribution campaigns in support of MTV’s linear series, MTV News, and our biggest events each year, including the MTV Movie Awards and Video Music Awards.

We’re looking for someone who eats, sleeps, breathes, and tweets pop culture and music. You get MTV's voice and sensibility and know how to elevate it. You understand community behavior and how it differs from platform-to-platform. You follow the best people on Instagram, but don’t call them influencers. You haven’t been able to take off your Snapchat Spectacles since you got them. And you’re not afraid of making a few Musical.lys now and again.

This role reports to the Senior Director, Social Media and Fan Engagement, and will work closely and collaboratively with our Consumer Marketing, Events, Research, Music & Talent, and Integrated Marketing teams in support of all MTV priorities.  

Coordinator, Digital Operations (Fuse Media - Los Angeles, CA) 

FUSE is currently seeking an experienced Digital Operations Coordinator to join their Digital Operations team.

RESPONSIBILITIES INCLUDE, BUT NOT LIMITED TO:

Update department documentation (schedules, grids, digital plans) as needed.

Assist VP and Directors with documenting workflow policies.

Supporting scheduling, assets and metadata for all OTT, TVE, VOD, SVOD, EST and all other non-linear platforms.

Coordinate Live Event with internal and external teams.

Handling high volume content during busy times, such as festivals or awards shows

North America Music Publishing Business Development Lead (Facebook - Menlo Park, CA) 

Facebook is seeking a Lead for North America Music Publishing Business Development who is passionate about the changing music ecosystem, technology and supporting our goal of connecting people through social media, the mobile eco-system and business strategy. This role will lead Facebook’s strategy and negotiations with music publishers and societies in the Americas, as well as collaborate with our product and media partnerships teams to ensure a coordinated and best-in-class licensing structure. The position is full-time and based in our main office in Menlo Park.

Music Ed-Curriculum Manager (Yamaha - California) 

Reporting to the YMES Department Manager, the Music Education Curriculum Manager is responsible for overseeing the development, execution, quality control and advancement of all department educational program content, curricula, and activity.

Account Manager (Crowd Surf - Los Angeles) 

Account manager will be responsible for managing relationships between Crowd Surf and its clients and artists. This person will oversee the positive and constant growth of online statistics and subscribers, maximize online content, create relationships between artists, platforms, products and fans/consumers and increase, as well as, help create additional revenue streams for our clients.

Digital Coordinator (Reach Records - Atlanta, GA) 

As digital coordinator you will be responsible for executing the daily needs and task of all things digital. This individual must love music, specifically hip hop, and industry relations are a plus. Your attention to detail and ability to problem solve quickly is essential. Digital Coordinator will report directly to the Senior Director of Digital Strategy.        

Older posts (7+ Days)

Music Data Analyst, Media Partnerships (Facebook - Menlo Park, CA) /

Facebook seeks an experienced Music Data Analyst to develop and activate insights about content on digital platforms. The analyst will develop and implement tools for forecasting and tracking music partnerships and will report on trends and performance to business development, product, media partnerships, operations, legal, and finance teams. The position is full-time and based in our main office in Menlo Park.

Promotions and Marketing Director (Cumulus Media - Columbia, MO)

Columbia & Jefferson City, MO, an 8 station cluster, is looking for an experienced Promotions and Marketing Director to lead and manage the promotions effort for a competitive, award-winning group of stations. Responsibilities include digital marketing, coordinating and implementing on-air and on-line promotions, and developing events in order to promote the stations’ image and presence in the community. This position requires a high degree of organizational skills, attention to detail, time management and a personal disposition that works well with creative co-workers in both programming and sales.

Marketing & Sales Coordinator (Cincinnati Symphony Orchestra)

This position works collaboratively within and across the organization to develop and execute single ticket marketing plans for the CSO, Pops, May Festival and Vocal Arts Ensemble to drive single ticket sales. The ideal candidate will have a private sector head and a public sector heart, with an ability to drive ticket sales among new and existing audiences while using data to understand the success of these efforts. The ideal candidate will also be curious and forward-leaning, with the ability to develop concepts for and execute new ways to connect audiences to music.

Cultural Arts and Entertainment Specialist (US Army - West Point, NY)

Assist in the development and implementation of a professional, monetarily self-sufficient entertainment and cultural arts program for the United States Corps of Cadets.

Maintain contact with cadets and faculty to determine requirements and/or stimulate interest in a program of cultural, educational and recreational value.

Serve as a program advisor and arts specialist to several arts and entertainment clubs and seminars including but not limited to music, theatre, dance, and art.

Develop marketing campaigns, public relations and publicity which will serve to stimulate interest in the fine and performing arts programs at the United States Military Academy.

Serve as plans and programs manager and as a central point of contact for all performance matters including but not limited to resolving problems related to pre-concert details, audience development and participation, artist/performer hospitality and reception, and satisfying contractual requirements set forth by the artist or contractor.

Web/Digital Media Specialist/Customer Support (Cumulus Media - Saginaw, MI)

We are searching for an individual to handle different aspects of our websites, work with our digital products and support our customers.  In this role, the right person will help us maximize revenue opportunities by assisting in various digital products under the Cumulus C-Suite umbrella as well as the market’s/stations’ own assets (e-mail, website, streaming, podcasts, video and social). If you have the skills and expertise, this is the position for you!  You should have experience in graphic design, copy writing and video shooting/editing.  Experience with Photoshop, PowerPoint and WordPress is preferred along with proficiency with MS Office programs.  The ability to learn new software is a must.  You also need to possess strong communication skills, problem solving skills, be able to prioritize projects and interact with our customers.

Music Marketing Assistant (Superlava Records - Long Beach, CA)

Superlava Records is new label which is primarily based around acoustic-guitar based groovy pop. Similar artists: Dandy Warhols, Black Keys, Kooks, Duffy, Aretha Franklin, PJ Harvey, Shocking Blue, T-Rex, Rolling Stones, Toots and the Maytals, Marlena Shaw, Ike and Tina, Nancy Sinatra etc…. We aspire to be a modern-day groove oriented guitar/pop Motown style label. Although we’re based in Long Beach, we have musical roots in London, UK.

We’re seeking an all-around superstar marketing assistant to help get this vision off the ground. Note: songs, studio, and some artists already in place.

Coordinator, Creative Sync Licensing (WMG - Burbank, CA)

The Creative Synch Licensing department is responsible for placing Warner Brother Records’ music in films, trailers, television shows, promos and sports programming.

Contracts Manager, Music (Google - Los Angeles, CA)

Our Music Legal group manages all music-related commercial transactions. This job will support complex commercial transactions that involve music rights. The client base includes Business Development and Marketing clients across all of Google, meaning that you’ll be exposed to numerous product areas throughout Google. You’ll work with our clients on the various legal issues and business strategies related to commercial agreements, and you’ll also assist with the continuous development of the commercial team and its processes. Diligent and proactive, you bring excellent business judgment and strategic thinking, along with the ability to work independently as well as collaboratively in a collegial, fast-paced team environment.

Music Designer (Mood Media - Fort Mill, SC)

Mood Media is seeking a Music Programmer to join our growing National team in Austin, TX or Charlotte, NC . This creative role will conceptualize and manage branded music experiences and programs for national corporate clients and consumer offerings, keep abreast of music trends, and coordinate client relations.

A Music Programmer is responsible for choosing music to capture the essence of a brand, experience design concept or consumer target. Candidate must have a background in creating brand or consumer experiences with Music. As a result, the ideal candidate will need to have a creatively focused background, having worked within media or a creative agency (radio, television, new media, advertising, design). While they must ultimately demonstrate significant creativity in the job, he/she must also demonstrate discipline and a strong corporate acumen, as they will regularly interact with a variety of brands across multiple industries. A Music Programmer for Mood Media must also demonstrate a multi-dimensional relationship with Music, either as a musician, a DJ, a producer or promoter in addition to the required experience.

Entertainment Coordinator (Park Casino - Bensalem, PA)

Assist the Director of Entertainment with pre-production and advancements with national level artists and specialized entertainment. This may include entertainer requirements based on contractual riders.

Director, Music Programming (TouchTunes - NYC)

The Director, Music Programming is responsible for managing the selection of music available across TouchTunes core network and national accounts experience. From the thousands of new releases each week, this position works to identify key releases from established and developing artists across a broad area of musical styles across multiple genres. Additionally, the Director will oversee the delivery of client–focused music programming to El Media’s clients. The position will work across the company to assist in the definition and development of select internal and external tools that help maximize the presentation and merchandising of music across our platforms.

Director, Sales Music Specialization (Gracenote - NYC)

In this role you will be responsible for the overall performance of the NA Region for Gracenote’s Music product line. Leveraging the Gracenote NA sales team as a key resource, your focus will be on using your successful past experience in the digital music market to identify, develop and drive new and established business for Gracenote’s industry-leading connected Music experiences for digital media service providers & device manufacturers. As the music domain expert, you will leverage this market knowledge to lead the product and sales teams to develop and expand new business opportunities.

Director (National Music Museum - Vermillion, SD)

Provide administrative and academic leadership for the Museum, working collaboratively with its Board, staff, and the College of Fine Arts to continue the growth and development of the Museum as a world leader in outreach, research, education, and preservation of the history of musical instruments.

[owenstrachan]

The Manhattan Tech Support Guide to Microsoft Office 365 – Part 1

There are major changes taking place in the business world, as companies strive to control costs and increase productivity with new technologies, while also making the most of an increasingly mobile workforce.

Microsoft Office 365 is a very rare tool that helps businesses accomplish all three of these goals. The latest iteration of the popular Microsoft Office productivity suite, Office 365 has been re-designed from the ground up to help businesses take advantage of the latest developments in cloud computing, adopt more collaborative work arrangements, and streamline their IT budgets.

With over 155 million users globally, including 91% of the Fortune 100, Office 365 is now the world’s most popular productivity suite. Despite its widespread popularity, we find that many businesses still don’t understand the many ways it can help them work faster and more effectively.

Microsoft Office 365 Positions Businesses for Optimal Cloud Productivity

Microsoft Office 365 has been built comprehensively to help make the power of the cloud more accessible. What is the cloud? It’s a way of storing applications and data in remote data centers — in this case, Microsoft’s own professionally-maintained data centers — where they’re easily accessible from computers, laptops, and mobile devices.

Whether you’re a small company or a large one with hundreds of employees, Microsoft Office 365 provides a range of concrete advantages over on-premise versions, like Office 2019. This includes easy integration with other cloud services, low maintenance requirements, ease of installation, and more.

Flexibility and Scalability

Office 365 is a software-as-a-service (SaaS) product, which means that you purchase the software on a subscription basis based on the number of employees in your organization. Eliminating the up-front cost associated with traditional software licenses helps you control capital expenditures, while also helping to ensure that you don’t pay for unnecessary software.

Faster and More Robust Collaboration

Microsoft built Office 365 to facilitate collaboration. Microsoft Teams is an application within Office 365, which includes tools for business messaging, VoIP calling, video meetings, and instant file sharing. But that’s just the start. The ability for several people to work on a Word or Excel document together (called co-authoring) has also received a major boost in Office 365, with a series of new functions for real-time cooperation and version tracking.

Powerful New Versions of Familiar Office Applications

At the core of Microsoft Office 365 are improved versions of already familiar software applications, like Microsoft Word, Excel, Power, and PowerPoint. These new applications provide a familiar interface, allowing employees to start using them right away without additional training. They also include a variety of new features – here are some of the more interesting and impactful new features in each application.

Microsoft Word

Microsoft Word 365 includes a range of new features for making document editing processes smoother, such as allowing the editing of PDF files by automatically converting them to .docx format, better integration of language translation services, and a powerful text-to-speech engine for finding typos and grammar errors in documents. In addition, there are also features designed for mobile users, like Microsoft Ink, which allows you to use your finger or a pen to intuitively edit a document like you would correct a school paper while on the go.

Microsoft Excel

Excel comes with a range of new tools, many of which are designed to improve business analytics processes. The most important is an improved selection of data visualization options, located in the “Insights” menu. Other notable new features include the addition of funnel charts, which are specialized for demonstrating changes in sales and marketing processes, 2D maps, and the ability to publish from Excel directly into PowerBI, Microsoft’s business intelligence tool.

Microsoft Outlook

For many years, Google G-Suite users have bragged about their ability to add new functionality to Gmail using add-ins. Now, Outlook has similar functionality, allowing applications like Trello, DocuSign, and Translator to interwork directly with Outlook 365. Other powerful new features include direct integration with LinkedIn, allowing your staff to gather information about people outside your organization with ease, and a new artificial intelligence (AI) assistant that will help you schedule meetings and quickly find a time that’s free for all parties.

Microsoft has maintained a very aggressive update schedule for each of the Office 365 applications, rolling out new features every month. The ability to enjoy those features immediately, without having to download and update the Office software on each PC and device individually is another huge benefit to Office 365.

Better Tools for Ensuring Robust Security or Compliance

Until recently, businesses were skeptical of cloud computing because of the security risks inherent in sharing critical business data on the Internet. Today, those concerns have largely disappeared. Microsoft has made great progress toward security and eased the compliance burden of its users. Here are some examples.

After several years of disappointing phishing results, Microsoft made a hefty $1 billion investment to increase email security. The results have paid off. According to an analysis of over 400 billion phishing emails, the email filters in Microsoft Office 365 have caught over 5 billion phishing emails, putting them ahead of other leading providers.

Microsoft has gone to great lengths to ensure that its data centers are compliant with ISO 27001, EU Model clauses, HIPAA BAA, and FISMA. Prioritizing compliance has won Office 365 praise from professional groups like the American Bar Association, and respect from financial services firms, who are now a leading adopter of Office 365.

Want to Learn More about Office 365? Talk to Our Experts!

We’re a certified Microsoft partner and have helped hundreds of businesses in NYC get the most out of Office 365 and the entire family of Microsoft Products. If you’d like to speak with our experts about migrating your business to Office 365 or have some questions, we can help you with, we’re always available!

Call us at 212-299-7673 or email us at info@manhattantechsupport.com

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[technicaldr]

The Time to Stop Relying on Spreadsheets Has Arrived

Microsoft Excel is used for a wide variety of tasks, from visualizing business data, to tracking work expenses and managing books. But in the age of cloud-empowered productivity and pervasive mobile devices, is the humble spreadsheet keeping pace? While many accountants still seem to enjoy using them, there’s a huge number of tasks that spreadsheets are ill-suited for, like business reporting and project management. Let’s take a closer look at how spreadsheets may be hurting your business, and why custom software that’s powered by a robust database is usually the better solution.

Spreadsheets are Highly Error-Prone

Have you heard of “dueling spreadsheets”? It’s a term that describes when two different versions of the same spreadsheet contain conflicting data. This is an unfortunately common scenario that can arise in a few different ways.

The most common is when spreadsheets aren’t being stored in a centralized location. If one employee downloads a spreadsheet that contains today’s data, but the next day another employee downloads a copy with tomorrow’s data, then a conflict between these two datasets is likely. The problem of dueling spreadsheets is also common when people add or delete information to a single spreadsheet then share it with others via email or cloud file-sharing systems. Which version is which? It’s hard to know.

Because spreadsheets were not built with the security or integrity of data in mind, and offer no reliable way to audit changes, the problem of errors is extremely common. According to MarketWatch, as many as 88% of spreadsheets contain an error, a problem that’s grown so severe; it’s even led to the formation of an organization specifically to address the issue of spreadsheet mistakes.

Spreadsheets Waste Time

According to a report by research and advisory firm Ventata, 44% of businesses struggle with managing their spreadsheets. Their research found that the average employee spends 12 hours a month looking for and correcting errors in spreadsheets. You can read more about that in their blog post here.

In some situations, that 12 hours a month might even be low. Microsoft Excel is not just spreadsheet software, it is, in fact, a Turing complete programming language. If your employees are not experienced Excel users, then the time required to check Excel files for problems could be even greater. Compare these wasted staff-hours with the return of customized software, which provides increased benefits as your company scales, and the problem of spreadsheet error only intensifies.

Spreadsheets Can Lead to Catastrophe

Big businesses have lost enormous amounts of money because of mishandled spreadsheets. Take for example the 6 billion-dollar loss that JP Morgan Chase incurred during the “London Whale” incident, which experts attribute in part to the improper use of spreadsheets. There are many examples of poor Excel usage leading directly to financial losses, such as this 24-million dollar cut and paste error at Canadian power company TransAlta, as well as others.

According to the white paper, Capitalism’s Dirty Little Secret, by global financial modeling and forecasting company F1F9, 1 in 5 businesses have lost money because of spreadsheets. Any loss due to spreadsheet errors, even the relatively small ones that occur at SMBs, should be considered unnecessary and could easily have been avoided with custom software.

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inquiry@technicaldr.com or 877-910-0004 www.technicaldr.com

Custom Business Software Addresses All the Shortcomings of Spreadsheets

There’s evidence that shows as a business grows, it becomes more susceptible to financial losses due to spreadsheet errors. Instead of relying on spreadsheets, with all their inefficiencies and pitfalls, growing businesses must look to custom software and database solutions to provide the reliability and efficiency they need to scale. Let’s look at some of the most important benefits custom software can provide.

1 – Purpose-Built for the Future of Your Business Software that’s specifically designed to improve the operations at your company does so much better than any off-the-shelf product can. Custom software not only responds to the workflows and business rules of your team, it also simplifies your employee training programs by reducing the number of applications your employees need to learn. These are key points that Excel lacks. Don’t adjust your company workflows or personal habits to suit your software — it should be the other way around.

2 – Empowered Data Discovery The future of productivity points toward deeper integration between data from mobile, IoT, and cloud applications. Unlike Excel, which requires a great deal of skill to use, and doesn’t provide the power most businesses need, custom software sitting atop a database that’s tailored to your requirements can help tie all those sources together and provide a strong foundation for artificial intelligence and analytics.

3 – Security and Compliance Controls Excel spreadsheets lack stringent access controls, so once your data is exported to Excel, it’s much harder to ensure proper security. The security weaknesses in spreadsheets can have important compliance ramifications for companies in regulated industries, such as finance or healthcare. In comparison, custom software can be built to meet even the strictest security requirement, ensuring seamless integration with your existing network and compliance controls.

4 – Custom Software is Cost Effective Mentioning customized software makes people instantly think of expensive enterprise solutions that are available to only the largest businesses, but this is far from reality. Today, custom software solutions are readily available to SMBs and often provide cost savings over per-license commercial software. The software development division of Manhattan Tech Support, Exceed Digital, has developed an innovative payment model that allows companies to purchase software on a monthly subscription basis. Would you like to know more?

NYC’s Custom Software Development Partner

Manhattan Tech Support doesn’t just manage the IT and network infrastructure of businesses throughout greater NYC, we also provide world-class software and database development servicesto businesses throughout the United States.

If you want to streamline the flow of data through your company and empower your team with better, more intuitive software, we encourage you to call us at 646-439-3767. We’re always available to help businesses better understand the software development process, and provide them with the expertise they need to make the transition to custom software a success. We look forward to speaking with you!

Technical Dr. Inc.'s insight:

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inquiry@technicaldr.com or 877-910-0004 www.technicaldr.com

[aboutacecareer]

Microsoft Excel Courses in NY

Crunch numbers like a pro with Ace Institute of Technology’s Microsoft Excel Course in NY. Our training programs focus on practice-based methods, with healthy challenges. Enroll today to check if you’re eligible for financial aid.

[giuseppen1724-blog]

Fixing Tips, Tutorials & User Guides For Your Microsoft Window Multimedia Personal Computer.

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[vsuvo768523]

TASKS FREELANCE WRITERS CAN GIVE TO VIRTUAL ASSISTANTS

For quite some time, I was at a loss as to what tasks I could assign a virtual assistant. I knew that I felt bogged down by work as my freelance business grew. But I had no idea what work to give someone else. I felt that the main writing piece had to come mostly from me because that’s what clients were paying for. But I couldn’t scale my business while doing everything myself. After some trial and error, I’ve settled on a few tasks I contract out occasionally to help me better run my business. The Research Research is my favorite thing to delegate to someone else. Having someone else do research saves so much time. Starting an assignment with research in hand is an excellent way to shorten the amount of time it takes you. Besides helping research for the actual product, I have assistants help me to research companies I can pitch for writing jobs, partnerships, and media interviews. 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[currentrepairs-blog]

Why Practical Skills Will Matter More Than Your Degree In The New Economy

When Giancarlo Martinez applied a few years ago to be a web developer at Genome, a digital marketing firm in New York, he was confident that he had the ability. But he couldn’t help but wonder whether company recruiters would be able to recognize his chops—and even if they did, he worried that they still might not give him a chance.

The reason: Although he had gone to coding school, Martinez was largely self-taught—”Staying up until 6 a.m., Googling things, and just figuring it out.” Others angling to work at Genome, he presumed, “probably had master’s degrees in computer science.”

“I was very intimidated,” recalls Martinez, now 26.

But Genome was welcoming. “At the end of the day, it’s not the piece of paper on your wall,” says Stephanie Plumeri Ertz, who interviewed Martinez for the position. “It’s what you can turn out.”

To seal the deal, she gave Martinez a test, asking him to follow a set of technical specifications while designing a webpage featuring cupcakes. Martinez showed a solid command of the basics. He also added a few impressive flourishes, including an animation of a conveyer belt that churned out cupcakes heaped with frosting, which tumbled off the end of the assembly line and dropped into the mouth of a cute, if voracious, blue robot.

“The coding challenge became my golden ticket,” says Martinez, who was immediately brought on for $70,000 a year—a huge bump from the $40,000 or so he’d been scratching together through a string of less stable tech jobs and freelance gigs.

Among the big questions now confronting the U.S. labor market is this: How common will stories like Martinez’s become?

Given the passion with which some business and educational leaders talk about it, you might well imagine that we’re on the cusp of a major revolution.

Skills, Not Degrees

“Getting a job at today’s IBM does not always require a college degree,” the company’s CEO, Ginni Rometty, has asserted. “What matters most is relevant skills.” Jeff Weiner, the CEO of LinkedIn, has been pushing the same message at his company. And David Blake, cofounder of the learning platform Degreed, has put it like this: “It shouldn’t matter how you picked up your skills, just that you did.”

But others are decidedly cautious, noting that longstanding cultural norms and institutional inertia stand as powerful roadblocks to this new way of thinking. Some experts are particularly skeptical that a skills-oriented approach to learning and hiring can transcend the tech industry.

“We’re in the early innings of this transition,” says Mike Adams, cofounder and chief product officer of MissionU, which offers an educational alternative to a traditional degree by focusing on skill building and job placement. Indeed, he anticipates that it will take “decades to shift” to an environment in which capability trumps academic pedigree on a wide scale.

The situation is evolving—but “not fast enough,” adds Karan Chopra, executive vice president of Opportunity@Work, a social enterprise whose signature program, TechHire, has enabled thousands of Americans from underserved communities to access training and jobs. (Among them is Martinez, a native of the South Bronx, who was supported by the NYC Tech Talent Pipeline, a part of the TechHire network, to help pay for a six-month stint at Flatiron School so that he could polish his coding skills before auditioning at Genome.)

“It’s important to realize that this is a problem of collective action,” Chopra says. “Individual employers changing their hiring practices one at a time won’t work—or won’t work quickly enough. A critical mass of employers needs to shift behavior, signaling to the rest and influencing a change in the way the market operates today.”

To be clear, no one who is advocating for a skills-centered system is suggesting that learning isn’t essential. In fact, the idea is that ever more of us must engage in lifelong learning as automation and other technological advances render our skills obsolete. Having only a high school diploma is not sufficient to land and hold a job anymore.

The goal, then, is to make all kinds of courses readily available in physical classrooms and virtual settings alike, allowing folks to acquire know-how that’s useful in the real world and then demonstrate their prowess to employers.

Under this scenario, it is envisioned, many will still obtain four-year degrees. Many others will earn two-year degrees or technical certificates. Meanwhile, the continued emergence of even more affordable options—such as online badging regimes, which can signal when someone has completed an area of study and mastered a discrete skill—will enhance the job prospects of those currently being left behind.

A False Choice

“Making it skills versus credentials is a bit of a false choice,” says Beth Cobert, CEO of Skillful, an initiative of the Markle Foundation that, in partnership with Microsoft, is aiming to give educators a sharper picture of which skills are in demand in their region while helping businesses adopt skills-based hiring and training practices. “This is about changing mind-sets.”

The difficulty in doing so is that the vast majority of businesses and individuals are largely locked in their old ways.

Despite employers’ constant gripes that they can’t find enough qualified workers in a host of industries, many are screening out those who lack a bachelor’s degree—even though they could tackle the tasks at hand without one. “An increasing number of job seekers face being shut out of middle-skill, middle-class occupations” because of this phenomenon, Burning Glass Technologies, a provider of labor market analytics, warned this month. “This credential inflation . . . is affecting a wide range of jobs from executive assistants to construction supervisors.”

For many families—and the battery of institutions of higher education eager to win them over—there’s also little interest in reconceiving how to best prepare their kids for what lies ahead. “People still build their identity around being a four-year college graduate,” says MissionU’s Adams. “That has a pretty strong stranglehold on society,” even amid deep concern about swelling student loan debt.

Martinez felt that tug himself. His stepdad didn’t approve of him skipping college. And his mom, who is from the Dominican Republic, also had misgivings at first. “As an immigrant mother, she always expected me to have a degree,” he says.

Another issue is how hard it can be to exhibit one’s skills outside of tech. If a company is looking for a Python developer with a certain level of experience and competence, “it doesn’t matter whether you come from high school or come from a PhD” program, says Spencer Thompson, the founder of Sokanu, a career-matching platform. “If you can prove those things, that’s great.” But suppose someone wants to be a heating, ventilation, and air conditioning technician?

“How do you measure whether a person is a good HVAC installer?” Thompson asks. “What are the . . . atomic units of being an installer, and how do you actually measure whether somebody is good or bad at those things? That’s where the whole model just completely breaks down.”

The Skills Embedded In The Study Of Literature

Even tougher to see, perhaps, is how the liberal arts can fit in. But Cobert proposes that—beyond having considerable value in their own right—such subjects might be radically reconsidered to capture what employers find most meaningful. “When you take Victorian literature,” she says, “we do not break it down to show that you learned writing skills, you learned critical thinking, you learned how to respond to feedback.”

Others also are hopeful that new avenues for highlighting skills are starting to open up, not necessarily as a replacement for formal education but as a companion to it.

“I don’t think it’s about tech at all,” says Connie Yowell, the CEO of Collective Shift, a nonprofit whose platform, LRNG, teaches tangible skills to young people, gives digitals badges (sometimes called “microcredentials”) to track their achievements, and uses these markers to unlock academic credit, internships, and jobs. “This is the future of learning.”

Adams, of MissionU, is somewhere in between. He believes that tech is a sweet spot. That’s why the first two cohorts completing his program—about 50 people in all—are concentrating on learning data analytics and amassing a portfolio of work to share with potential employers.

Yet MissionU, unlike many tech boot camps, also teaches general business skills, in part through a self-paced project in which students research a topic and present the findings in Excel. This can offer concrete “evidence that you can solve problems” inside a company, Adams says—and, sure enough, employers have begun to regard this assignment as a good indicator of fundamental business proficiency. Because of it, Adams foresees some MissionU graduates finding their way into human resources and other functions, not just being data geeks.

As for Martinez, he has done well for himself. After leaving Genome, he went to work at Yashi, a video advertising company. Once again, he found a boss who admired his skills and didn’t care about his schooling. “It’s not about the path you’ve taken, but what you bring to the table,” says Dipak Shetty, who hired Martinez.

Recently, Martinez moved from New York to Austin, Texas, where he’s mulling what to do next. He may take another job in software. Or he may attempt to shift into a broader management role. For that, though, he acknowledges that he will be forced to finally get a university education, maybe even an MBA.

“If I were to pursue a business job,” he says, “I definitely need a degree to compete.”

After all, skills are everything. But for all too many employers, credentials remain the only thing.

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#JOB: Project Manager, Enrichment Programs, NYC DOE Community Schools

Position Summary:   The New York City school system is the largest in the country, composed of approximately 1.1 million students and 75,000+ teachers in over 1,800 schools. In February 2015, the Department of Education (DOE) created the Office of Community Schools (OCS) to develop and implement one of the pillars of the education agenda of Mayor de Blasio and Chancellor Fariña.

Now supporting 227 schools and over 117,000 students, the Office of Community Schools (OCS) is responsible for building this system. Community Schools are places where children have opportunities to learn, gain skills, create joy, and have the experiences that ignite curiosity and allow children to discover their passions and talents. They support the social, emotional, physical, and academic needs of students by offering a coordinated approach to increasing opportunities for young people, and improving the academic performance of students through partnerships among principals, parents, teachers, and community-based organizations (CBOs).  In addition to the 227 Community Schools in the City’s portfolio, OCS supports schools and districts with CBO partnerships, afterschool programs, and community engagement. The Office of Community Schools oversees enrichment opportunities for students K-12.

The Project Manager, Enrichment Programs, will report directly to the Director of Enrichment Programs.  They will provide support to develop and oversee a variety of enrichment programs, including existing Summer in the City programs supported by the Office of Community Schools, as well as new opportunities to expand summer programming, Summer Wrap Around,  integrate summer and school-year learning, and build stronger connections between after-school, school-day enrichment.  A primary focus will be on summer learning initiatives supported in partnership with the Department of Youth and Community Development’s (DYCD) Summer Youth Employment Program (SYEP). This activity is anticipated to increase significantly as a new SYEP Request for Proposals (RFP) is issued in 2018 for the summer of 2019.

The Project Manager will also support the implementation of the Career Community Learning, Understanding & Experience (CareerCLUE) program.  CareerCLUE curricula blends credit-bearing academics, career exploration, SYEP wage compensation, and service learning projects. The Project Manager will support all aspects of the program including the development of program budgets, contracting and procurement, ensuring curricular quality, student enrollment and teacher hiring, and professional development for instructors.  They will also liaise with SYEP provider agencies, and generally work across multiple partnerships between city agencies, schools, and nonprofits to deliver the program.  

Finally, the Project Manager will support the creation or expansion of year-long enrichment programs that may combine similar elements of credit-bearing content, workforce exposure, service learning, and compensated labor.  

Reports to: Director of Enrichment Programs

Key Relationships: DYCD, the Center for Youth Employment (CYE), Office of Postsecondary Readiness (CTE), leadership in the Office of Community Schools, key staff and leaders in community-based organizations (CBOs) under contract to implement community schools, principals, superintendents, Directors of School Renewal (DSRs), Office of Renewal Schools, Field Support Centers (FSCs) and their respective instructional team members, and other city agency offices as necessary.

·        Support working relationships with DYCD and other partner agencies to create strategies that align approaches, protocols and practices that inform citywide initiatives to address high-needs populations.

·        Attend and support regular program management meetings among key planning partners for all summer and afterschool implementation programs. 


·        Work with supervisor to select school partners and organize partnerships agreements, including providing analysis of school and student data to identify priority schools.

·        Support school and nonprofit partner matching to insure all programs are in alignment with school priorities and suitably located in the school.  

·        Support student registration processes for Summer in the City Programs in collaboration with DOE stakeholders.

·        Support creation of information session materials for principals, partners and teachers. 


·        Coordinate with the Office of Academic Policy and Systems to ensure codes are developed to effectively account for attendance and that curricula is credit bearing and aligned with programs’ overarching outcomes.

·        Work with school principals to ensure timely teacher hiring for summer programs.

·        Work with the Office of Field Support on identifying open school buildings and relocating programs when necessary.

·        Serve as the support alongside supervisor for participating schools, community partners, DOE administrators, evaluator and funders. 


·        Support monitoring of attendance and student participation to ensure program goals are met. 


·        Work with supervisor to organize and train community partners on student recruitment, registration and retention of students.

·        While programs are in operation, conduct quality assurance visits in coordination with OCS Program Managers. Troubleshoot and provide technical assistance as needed. 


·        As summer programs conclude, support preparation of comprehensive final report on all programs and include recommendations for DOE and philanthropic partners, including new and/or revised policies and procedures that are aligned with OCS goals and outcomes.

·        Provide guidance to the OCS executive team, program officers, and program managers on strategic planning for high-profile cross-divisional issues.

Qualification Requirements:

Minimum

1.     A master’s degree from an accredited college in a field related to the position and two (2) years of full-time progressively responsible professional experience in education administration in one or more education-related areas, at least eighteen (18) months of which must have been in a managerial capacity; or

2.     Graduation from an accredited college with a baccalaureate degree and four (4) years of full-time progressively responsible professional experience, as described in “1”; or

3.     A satisfactory combination of education and/or experience which is equivalent to “1” above including teaching experience towards meeting the general experience in “1” above; however, all candidates must have the eighteen (18) months of managerial experience.

Preferred

·        Strong analytical project management skills, including planning, designing, documenting, follow-up, and problem-solving skills.

·        A systems thinking approach with the ability to make connections and align services to better support student engagement and learning.

·        An understanding of effective school and community partnerships.

·        Ability to articulate an educational philosophy that all students can succeed, given the right opportunities and supports.

·        Excellent interpersonal skills, with the ability to build solid work relationships.

·        Strong customer service orientation.

·        Ability to learn quickly and continuously, be responsive to feedback, and succeed in a rapidly changing environment.

·        Excellent communication skills, including the ability to speak and write clearly and respectfully.

·        Knowledge of Microsoft Office applications, e.g., Word, Excel, Outlook, and PowerPoint.

Please send resume and cover letter to communityschools@schools.nyc.gov for consideration.

An Equal Opportunity Employer:  It is the policy of the Department of Education of the City of New York to provide educational and employment opportunities without regard to race, color, religion, creed, ethnicity, national origin, alienage, citizenship status, age, marital status, partnership status, disability, sexual orientation, gender (sex), military status, prior record of arrest or conviction (except as permitted by law), predisposing genetic characteristics, or status as a victim of domestic violence, sexual offenses and stalking, and to maintain an environment free of harassment on any of the above-noted grounds, including sexual harassment or retaliation.  Inquiries regarding compliance with this equal opportunity policy may be directed to: Office of Equal Opportunity, 65 Court Street, Room 1102, Brooklyn, New York 11201, or visit the OEO website at http://schools.nyc.gov/OEO.

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How augmented and virtual reality will reshape the food industry

Jenny Dorsey Contributor

Jenny Dorsey is a professional chef.Her culinary work has been featured in publications such as Harper's Bazaar, Bustle, Brit+Co, Food Network and Oxygen TV and her writing can be found at Girlboss, Huffington Post, Taste.Company and SWAAY.

Augmented reality content can be found on everything from wine bottles to IKEA’s catalog and virtual reality experiences are much more detailed, with rich layers of interactivity from hand controllers to gaze triggers, and a VR film has even won an Oscar. With Apple and Google both debuting augmented reality platforms (ARKit and ARCore, respectively), Facebook heavily invested in its Oculus headset and Amazon unveiling augmented shopping features, AR and VR is primed to change many parts of our everyday lives.

Within the food industry, AR and VR have also begun to make headway. Although development costs are still high, more and more F&B businesses are beginning to realize the potential of AR/VR and see it as a worthwhile investment. Three main areas – human resources, customer experiences, food products – have seen the most concentration of AR/VR development so far and will likely continue to push the envelope on what use cases AR & VR have within the industry.

Streamlining Employee Training

One of the most tangible payoffs of AR/VR technology is using it for consistent and thorough employee training. The current process of developing training materials can not only be costly, but also vary in quality by team, store, or region. Many times, human resources face the conundrum of choosing between low-touch, high-efficiency (i.e. mass group workshops with the potential downside of low retention and lackluster individualized learning) or high-touch, high-cost (i.e. small group sessions with in-store, real-time training).

Enter virtual reality. Virtual reality can create a detailed visual world for employees to safely interact with their to-be everyday job surroundings and mentally and physically learn the tasks required. These VR lessons range from managing Walmart’s holiday rush to cooking noodles at Honeygrow to perfecting the espresso pull.

On the flip side, augmented reality allows for side-by-side training and execution by layering additional information on top of an employee’s direct view. For instance, a research study found AR to be effective in helping subjects visually estimate serving sizes. Maintenance and repair, a necessary evil of the food world, has benefited from equipping technicians with AR headsets to disassemble and reassemble products without being on-site.

These new possibilities for learning and development for businesses small and large not only increase the effectiveness of training material, but also allow companies to employ a wider breadth of workers with different needs and learning styles. As headsets begin to decrease in price and more developers pour into AR/VR, it’s likely more and more companies will begin to trial and A/B test these new learning platforms. Perhaps one day, we’ll even view former mass conference workshops with the same nostalgia as the milk delivery man.

Creating Wonder in the Customer Experience

“Experiential marketing” has fundamentally changed the purpose and construction of food and hospitality driven events. Millennials especially view experiences as a means of social capital, and sharing their attendance and participation at an en vogue experience is an important piece of their curated social identities. The success of events such as the Museum of Ice Cream and 29 Rooms have convinced many brands – Grey Goose, Red Bull, Zappos, to name a few – to begin reallocating advertising dollars to experiences and sponsorships.

Augmented and virtual reality play naturally into this shift. Both are vehicles to activate all senses and immerse the consumer within a specific branded experience. VR experiences in particular have seen growing traction for use during food & beverage events. A great example is the “Boursin Sensorium”, a CGI-based VR experience that paired motion (through moving chairs), scents and tasting samples of Boursin cheese. Patron tequila used 360 video to showcase the behind-the-scenes making process at its event booths and Innis & Gunn beer used coordinated VR footage to complement the taste of its beer. Restaurants and bars are also taking notice: Baptise & Bottle in Chicago unveiled a VR tour to pair with physical scotch; SubliMotion in Ibiza lets diners go skydiving in Samsung Gear VR; Space Needle has launched a sky-high VR bar.

Augmenting the physical world with interesting and shareable content has been the focus of AR in experiential marketing. Remy Martin and Macallan both used holographic visuals for their Microsoft Hololens-specific “Rooted in Excellence” experience and The Macallan gallery experience, respectively. Given Hololens’ hefty price tag ($3,000 for the base Development Edition), most other brands have stuck with mobile AR – such as Coca Cola’s Christmas magic campaign that gave users the ability to see virtual Santa and hidden scenes across branded bus stops in NYC or Patron’s AR-enabled tasting experience with a mini bartender. Brick-and-mortar locations are also toying with fun AR elements, with London’s City Social debuting cocktail coasters outfitted with augmented visuals and India-based chain Beer Café using AR to educate drinkers on the origins, ABV, category and taste of each beer available.

If the last few years are any indication, even more futuristic applications of AR/VR are soon to come. Visual enjoyment is a major part of any eating and drinking experience and brands have come to embrace virtual overlays – whether immersed in VR or augmented in AR – as a way to educate, inspire, and prompt consumers to action. In one extreme scenario, like the world Project Nourish paints, we could all be eating and sensing two entirely different things!

Chef pouring sauce on dish in the kitchen

Adding Interactivity to Products

Since Bill Gates’ famous 1996 essay, the adage “content is king” has been echoed and taken to heart by companies large and small. In recent years, the rise of platforms such and Instagram and Pinterest – and the social influencers and blogger celebrities it has created – have shown even more clearly that engaging with consumers digitally result in real action. Products and retail locations may still be static, but its content must extend beyond physical space to attract the attention of potential and returning buyers.

Augmented reality can bridge this gap between consumer, product and product content. The ability to overlay additional information, visual stimulus and interaction on top of specific items give product companies the chance to combine the digital world with the physical one in a targeted and seamless way. Food and beverage companies have begun to utilize AR in innovative new ways: Treasury Wine Estates’ line 19 Crimes brings each label’s pictured convict to life in AR; Nestle used a character from the movie “Rio” for an AR game available on 26 million boxes; Walmart and Kraft teamed up for an AR-backed summer sweepstakes to sell more Kraft products. One recent, poignant example was when chef & restauranteur David Chang released his limited-edition Momofuku x Nike sneaker via Nike’s AR app SNKRS, which would only allow fans buying access to the shoe when physically located at Fuku’s East Village location.

The potent ability of AR to enrich the knowledge and visuals of physical content goes beyond marketing purposes. Companies can use the technology to educate consumers on nutritional information and product composition or even make healthy but bland-looking foods appear more appealing. AR also allows physical content, like cookbooks, to merge with digital content for a simultaneous cross-medium experience as HoloYummy showcased with 3D dish renderings of Chef Dominique Crenn’s book Metamorphosis of Taste.

As consumers become more comfortable with AR, its presence will become a more continuous expectation. Instagram’s rise to prominence resulted in an entire industry of specialists across the world, allowing for mass adoption for even small businesses. AR is at the base of the same mountain; big brands are already repeatedly using AR outreach, but it still needs momentum from creators, developers and marketers to make it accessible for anyone and everyone.

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