#Microsite Emails

[uptodigitalmarketingskill]

DIGITAL MARKETING

Digital Marketing Course Content

Fundamentals of Digital marketing & Its Significance, Traditional marketing Vs Digital Marketing, Evolution of Digital Marketing, Digital Marketing Landscape, Key Drivers, Digital Consumer & Communities, Gen Y & Netizen’s expectation & influence wrt Digital Marketing.  The Digital users in India, Digital marketing Strategy- Consumer Decision journey,

POEM Framework, Segmenting & Customizing messages, Digital advertising Market in India, Skills in Digital Marketing, Digital marketing Plan.  Terminology used in Digital Marketing, PPC and online marketing through social media, Social Media Marketing, SEO techniques, Keyword advertising, Google web-master and analytics overview, Affiliate Marketing, Email Marketing, Mobile marketing

Display adverting, Buying Models, different type of ad tools, Display advertising terminology, types of display ads, different ad formats, Ad placement techniques, Important ad terminology, Programmatic Digital Advertising.

Social Media Marketing

Fundamentals of Social Media Marketing& its significance, Necessity of Social media Marketing, Building a Successful strategy: Goal Setting, Implementation.  Facebook Marketing: Facebook for Business, Facebook Insight, Different types of Ad formats, Setting up Facebook Advertising Account, Facebook audience & types, Designing Facebook Advertising campaigns, Facebook Avatar, Apps, Live, Hashtags  LinkedIn Marketing: Importance of LinkedIn presence, LinkedIn Strategy, Content Strategy, LinkedIn analysis, Targeting, Ad Campaign  Twitter Marketing:- Basics, Building a content strategy, Twitter usage, Twitter Ads, Twitter ad campaigns, Twitter Analytics, Twitter Tools and tips for mangers. Instagram & Snapchat basics.

Search Engine Optimization

Introduction to SEO, How Search engine works, SEO Phases, History Of SEO, How SEO Works, What is Googlebot (Google Crawler), Types Of SEO technique, Keywords, Keyword Planner tools  On page Optimization, Technical Elements, HTML tags, Schema.org, RSS Feeds, Microsites, Yoast SEO Plug-in  Off page Optimization- About Off page optimization, Authority & hubs, Backlink, Blog Posts, Press Release, Forums, Unnatural links.  Social media Reach- Video Creation & Submission, Maintenance- SEO tactics, Google search Engine, Other Suggested tools

Advertising Tools & Its Optimization

Advertising & its importance, Digital Advertising, Different Digital Advertisement, Performance of Digital Advertising:- Process & players, Display Advertising Media, Digital metrics  Buying Models- CPC, CPM, CPL, CPA, fixed Cost/Sponsorship, Targeting:- Contextual targeting, remarking, Demographics , Geographic & Language Targeting.  Display adverting, different type of ad tools, Display advertising terminology, types of display ads, different ad formats, Ad placement techniques, Important ad terminology, ROI measurement techniques, AdWords & Adsense.  YouTube Advertising:- YouTube Channels, YouTube Ads, Type of Videos, Buying Models, Targeting & optimization, Designing & monitoring Video Campaigns, Display campaigns

Website Hosting Using Word Press

Website Planning & Development- Website, Types of Websites, Phases of website development, Keywords: Selection process  Domain & Web Hosting:- Domain, Types of Domain, Where to Buy Domain, Webhosting, How to buy Webhosting  Building Website using Word press-What is Word press, CMS, Post and Page  Word press Plug-ins- Different Plug-ins, social media Plug-ins, page builder plug-ins: the elementor, how to insert a section, how to insert logo, Google Micro sites

[oz-digital]

Affiliate Marketing Management Sydney

In Australia, there are many affiliate marketing companies and agencies. These networks can help you make a lot of money by promoting products and services online. Some of them have a great reputation for performance.

It’s important to find a network that fits your needs and audience. A good one will offer a high commission and robust support. To know more Affiliate Marketing Management, visit the OZ Digital website or call 0240228675.

The right affiliate marketing strategy is essential for businesses looking to drive traffic and increase sales. It involves identifying your target audience and using the most effective marketing methods to reach them. This includes SEO, PPC, and content marketing.

Creating relevant, quality affiliate content is key for affiliate marketers. This will help you to build trust with your customers and increase conversions. Moreover, it will also enable you to earn more commissions. For example, writing reviews is a great way to generate interest in products and services that you promote.

In Australia, there are many high-quality affiliate programs that offer a wide range of products to choose from. You can find them by searching for a specific category or brand. Many programs provide affiliates with tools that help them to maximise their earning potential. These include microsites, email lists, and websites. Some also offer social media promotions and influencer marketing. These programs are ideal for small business owners, who want to reach a larger audience without the hassle of doing it themselves.

Whether your brand is a small startup or an international ecommerce business, an affiliate program can bring in new customers and increase sales. The key to success is finding the right affiliates, who are authentic and have a strong audience following. You can use social media or a search engine to find influencers in your industry niche and recruit them to your program.

Bloggers are another good option for affiliate marketing. They often have a dedicated audience and a niche in which they specialize. This makes them more likely to recommend products that will meet the needs of their audience. Moreover, you can look for bloggers with an existing audience that overlaps with your target audience.

You can also consider B2B affiliates, such as speakers and experts in your industry. For example, if you sell electric toothbrushes or skincare products, you can include dentists and estheticians in your affiliate program. Alternatively, you can promote your affiliate link through LinkedIn groups that are targeted to your industry niche.

A well-run affiliate program needs to be monitored regularly to ensure that it is meeting its objectives. Whether you’re tracking your commissions, analyzing ROI, or measuring incremental sales, you need to be able to see which links are converting and which ones aren’t. This will help you to identify the best opportunities for improvement and increase your revenue.

Affiliate software with reporting features can help you keep track of important information in one place. This can save you time and money, and it can also prevent you from losing track of important data. Post Affiliate Pro, for example, has an audit log that keeps a record of every change in your system and helps you determine responsibility.

One of the most common challenges in affiliate marketing is finding a way to reach your audience. As a result, it is important to use all the tools at your disposal to connect with your target audience. One way to do this is by associating your brand with names that your audience trusts.

Affiliate marketing campaigns allow e-commerce and lead generation websites ('the advertiser') to generate cost-effective traffic and sales from adverts or text links on third-party websites ('the publisher'). Payment is made on a performance basis, with the advertiser paying the affiliate for new leads or sales generated by the campaign.

Many affiliate programmes are managed by specialised companies that provide management services to bring suitable advertisers and affiliates together. These companies track the traffic, handle payments and control campaigns online in return for an initial setup charge, a monthly management fee and a small commission on each affiliate payment. To know more Affiliate Marketing Management, visit the OZ Digital website or call 0240228675.

[uniqmove]

Crafting A Captivating Corner: The Art Of Designing And Implementing A Microsite

Introduction:

In today's digital landscape, having a strong online presence is essential for any business looking to attract and engage customers. One effective way to stand out from the competition and create a unique brand experience is by creating a microsite. A microsite is a small, focused website that is separate from a company's main website and is designed to highlight specific content, products, or promotions. In this article, we will explore the art of designing and implementing a captivating microsite that will grab the attention of your target audience and drive engagement.

What is a Microsite?

A microsite is a standalone web page or a small cluster of pages that are separate from a company's main website. It is typically used to promote a specific campaign, product, or event and is designed to provide a targeted and engaging user experience. Microsites are often used to complement the main website and can be customized to match the branding and messaging of the parent company while offering a unique and focused browsing experience.

Why Should You Consider Creating a Microsite?

Microsite Design Development can offer several benefits for your business. Here are a few reasons why you should consider adding a microsite to your digital marketing strategy:

Enhanced Branding: A microsite allows you to create a customized and engaging brand experience that can help you stand out from your competitors and attract new customers.

Targeted Marketing: By creating a microsite focused on a specific product or campaign, you can target your messaging and content to a specific audience, increasing the effectiveness of your marketing efforts.

Improved SEO: A well-designed microsite can help improve your search engine rankings by providing additional opportunities for targeted keywords and content.

Increased Engagement: Microsites are designed to be highly engaging and interactive, which can help increase user engagement and drive conversions.

Steps to Designing and Implementing a Captivating Microsite:

Now that you understand the benefits of creating a microsite, let's explore the steps to designing and implementing a captivating microsite for your business:

Define Your Goals: Before you start designing your microsite, it's important to clearly define your goals and objectives. Are you looking to promote a new product, drive sign-ups for an event, or raise awareness for a cause? Understanding your goals will help guide the design and content of your microsite.

Create Compelling Content: Once you have defined your goals, it's time to create compelling content that will engage your target audience. Consider using a mix of text, images, videos, and interactive elements to make your microsite visually appealing and informative.

Design with User Experience in Mind: When designing your microsite, prioritize user experience. Make sure your site is easy to navigate, visually appealing, and mobile-friendly. Use clear calls-to-action and provide easy ways for users to interact with your content.

Optimize for SEO: To ensure your microsite gets found by your target audience, optimize it for search engines. Include relevant keywords in your content, meta tags, and page titles. Create a sitemap and submit it to search engines to improve your site's visibility.

Promote Your Microsite: Once your microsite is live, don't forget to promote it! Share it on your social media channels, send it out in email newsletters, and consider running targeted advertising campaigns to drive traffic to your site.

Conclusion:

Crafting a captivating microsite requires careful planning, creativity, and attention to detail. By following the steps outlined in this article and creating a microsite that is visually appealing, user-friendly, and optimized for search engines, you can create a unique brand experience that will engage your target audience and drive results. Don't be afraid to experiment with different design elements and content types to make your microsite stand out from the crowd. With the right approach, a well-designed microsite can help you achieve your marketing goals and attract new customers.

[24-frames-digital]

How to Keep In-Person and Virtual Audiences Hooked?

As the world embraces the new normal, virtual events have become a game-changer for businesses and organizations in Mumbai and beyond. 24 Frames Digital, a leading virtual events management company in India, has been at the forefront of providing top-notch services, including event microsite creation, virtual event platform management, and seamless execution of virtual corporate events. 

When hosting a virtual award function or any event, the challenge lies in engaging both in-person and online audiences simultaneously. In this blog, we will explore some effective strategies to capture and retain the attention of both types of audiences, ensuring a successful and memorable virtual event experience.

1. Create an Interactive Virtual Event Platform:

A well-designed and interactive virtual event platform is the foundation of a successful event. Work with a virtual event service provider specializing in creating engaging platforms offering intuitive navigation, networking opportunities, and easy access to event content. Incorporate gamification elements, live polls, and Q&A sessions to keep both in-person and virtual attendees actively participating.

2. Seamlessly Integrating In-Person and Virtual Experiences:

Blending the in-person and virtual experiences is essential to ensure attendees feel connected. Utilize live streaming services to broadcast in-person segments to the virtual audience. Likewise, offer virtual attendees opportunities to interact with on-site participants through live chat or video conferencing. This integration will bridge the gap between the two audiences and enhance the overall event experience.

3. Engage Virtual Audiences with Live Interaction:

Virtual event management companies in India, like 24 Frames Digital, can facilitate live interaction for virtual attendees. Encourage the audience to ask questions, share their thoughts, and participate in networking sessions. Offer incentives for active participation, such as virtual giveaways or access to exclusive content, to keep them engaged throughout the event.

4. Tailor Content for Both Audiences:

While planning the event's content, consider the preferences and requirements of both in-person and virtual audiences. Create separate tracks or sessions for each audience, ensuring that the content is relevant and valuable. For virtual attendees, provide on-demand access to recorded sessions so they can catch up on missed content.

5. Leverage Virtual Event Microsites:

Virtual event microsites provide a centralized hub for event-related information, updates, and resources. Collaborate with a virtual event microsite provider to design a visually stunning and user-friendly microsite that contains all event information. This ensures that in-person and virtual attendees can easily access to event schedules, speaker profiles, and downloadable resources.

6. Incorporate Immersive Virtual Elements:

To capture virtual audiences, consider incorporating immersive visual elements such as 3D environments, augmented reality experiences, or interactive virtual booths. These features create novelty and excitement, making the virtual experience more engaging and memorable.

7. Utilize Post-Event Engagement Strategies:

The corporate event or virtual award function does not complete the event. Employ post-event engagement strategies to keep both audiences hooked even after the event concludes. Send personalized thank-you emails, share event highlights on social media, and provide access to recorded sessions and event resources. Encourage attendees to share their experiences and feedback to foster a sense of community.

8. Measure Success and Learn from Feedback:

Evaluate the success of your virtual event by analyzing metrics such as attendance, engagement rate, and attendee feedback. Virtual event management companies like 24 Frames Digital can provide valuable insights to understand what worked well and areas for improvement. Use this data to refine future virtual events and create more captivating experiences.

Conclusion:

Hosting a virtual event that keeps both audiences hooked is challenging but rewarding. By partnering with a reputable virtual events service provider like 24 Frames Digital and implementing the strategies mentioned above, you can deliver all attendees a seamless and immersive experience. Embrace the power of virtual events, and witness how they transform your events into unforgettable and engaging experiences for everyone involved.

[globaljobalert-blog]

Senior Brand Copywriter - Remote (U.S)

Company:  BetterUp Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship. We do. We can’t cram it all in here, but you’ll start noticing it from the first interview. Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters. This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move. Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture. If that sounds exciting—and the job description below feels like a fit—we really should start talking.  We are looking for a Senior Brand Copywriter to join our small but mighty Brand Creative team.   At BetterUp we know transformation isn’t something you wait for. It’s something you work for. Building a category that doesn’t exist requires grit, practicing imagination, agility, and at times rethinking our approach along the way. We’re building the next iconic performance brand and need a creative visionary who takes bold creative swings and isn’t afraid to roll up their sleeves to get the job done.  As the Senior Brand Copywriter, you will use your creative and strategic abilities to research, think critically, and demonstrate your command of language to produce engaging, strategic content that brings our brand to life, and speaks to our audience (specifically CxOs) in a powerful, engaging way in order to drive both brand and business objectives. We need a strategic-doer and a storyteller at heart. From a big picture perspective, you must be able to have a deep understanding of our audience and the ability to connect on a personal level with them through brand marketing messaging. And, we’ll also want you to be able to craft more tactical, conversion-focused content that speaks to BetterUp’s value and the clear ROI for our business. What you’ll do: - Lead the creation of world-class brand creative concepts, messaging strategy, hierarchy and key language around our brand and platform story, while communicating compelling marketing creative that emotionally connects with our target audience, to increase awareness, engagement, and conversion  - Lead integrated marketing event and experiential messaging strategy, key messaging and copywriting for our priority events year round (C-suite email communications, event brand collateral, microsite copy, etc) - Lead integrated marketing website messaging strategy from top to bottom of funnel, key messaging, and copywriting (homepages, platform pages, new B2B site pages) with the intent to increase organic traffic and conversions - Partner with our brand strategy team, field and train tycoon, and PMM team on bringing our category and platform story to life through a clear narrative, infusing our messaging with storytelling to create more clear connection and understanding for our audience  - Additional work will include social enablement kits for employees and executives, social creative content for key moments and brand announcements, email marketing copy (top or bottom of funnel), social ads, etc.  - Work in an independent fashion, solve problems, make informed decisions, and communicate effectively with cross-functional partners in high-pace situations and while managing multiple projects - Work with multiple cross-functional partners and leadership to steer work forward, balancing multiple inputs and translating these to powerful creative solutions - Maintain, elevate, and evolve our brand tone of voice in partnership with our Associate Creative Director and brand strategy team. Ensure brand consistency throughout various marketing initiatives If you have some or all of the following, please apply: - Depth of experience in storytelling and copywriting across the full marketing funnel for brands. B2B experience is a must-have (you know how to talk to business leaders), tech company/product storytelling experience is ideal - You have around 8-12 years of experience in-house or at creative agencies—this is not your first rodeo. You’re self-driven, know when to work autonomously and when to bring people in, and you’re able to move forward and make decisions in your work without all of the information. Because of this experience, you also have the ability to manage multiple projects simultaneously, prioritize workflow, and effectively meet deadlines in a virtual, fast-paced environment - Experience working across brand, product, storytelling + conversion creative channels is a must: you’re equally comfortable crafting a big beautiful brand story as you are writing captivating email copy (including seriously catchy and engaging subject lines) that you know is going to convert audiences and speak to the product we’re selling clearly and succinctly - Experience working on event/experiential creative would be a bonus (and so welcome) - You have an incredible portfolio of brand, marketing, and copywriting work demonstrating strong strategic creative thinking, passion for narratives and the power of language, and clear messaging hierarchy across a variety of channels - You have experience collaborating and influencing cross-functional teams as well as executive stakeholder management - and you know how to bring people along for the ride and collaborate - You understand how important brand expression is, especially for a growing brand. You think every opportunity is one to elevate the creative expression, while still working within brand standards. And, you’re a stickler for details and take the time to triple-check work before it goes out — the little things matter to you as much as the big things (including clarity, succinct copy, spelling and grammar) Benefits: At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.  - Access to BetterUp coaching; one for you and one for a friend or family member  - A competitive compensation plan with opportunity for advancement - Medical, dental and vision insurance - Flexible paid time off - Per year: - All federal/statutory holidays observed - 4 BetterUp Inner Work days (https://www.betterup.co/inner-work) - 5 Volunteer Days to give back - Learning and Development stipend - Company wide Summer & Winter breaks  - Year-round charitable contribution of your choice on behalf of BetterUp - 401(k) self contribution We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply. BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. The base salary range for this role is $111,650 – $157,950. If you live in New York, the base salary range for this role is:  $126,400 – $157,950 : New York City $118,950 – $148,650 : Nassau, Newburgh $111,650 – $139,550 : Albany, Buffalo, Rochester, Syracuse We value your privacy. Your personal data will be processed in accordance with our Privacy Policy. If you have any questions about the privacy of your personal data or your rights with regards to your personal data, please reach out to support@betterup.co APPLY ON THE COMPANY WEBSITE To get free remote job alerts, please join our telegram channel “Global Job Alerts” or follow us on Twitter for latest job updates. Disclaimer:  - This job opening is available on the respective company website as of 2ndJuly 2023. The job openings may get expired by the time you check the post. - Candidates are requested to study and verify all the job details before applying and contact the respective company representative in case they have any queries. - The owner of this site has provided all the available information regarding the location of the job i.e. work from anywhere, work from home, fully remote, remote, etc. However, if you would like to have any clarification regarding the location of the job or have any further queries or doubts; please contact the respective company representative. Viewers are advised to do full requisite enquiries regarding job location before applying for each job.   - Authentic companies never ask for payments for any job-related processes. Please carry out financial transactions (if any) at your own risk. - All the information and logos are taken from the respective company website. Read the full article

[bizknow]

Having a strong digital presence can help a #doctors showcase his or her expertise and reputation. A doctor can use various online platforms and channels to communicate with his or her audience, such as:

- A personal or professional bizknow microsite that showcases the doctor's credentials, services, testimonials, and achievements - A blog or a podcast that provides valuable information and insights on relevant topics and trends in the #medical field - A social media profile or page that engages with followers, shares useful content, and builds trust - An online bizknow displays the doctor's contact details, location, ratings, and reviews - An email newsletter or a video series that educates and informs subscribers about health issues and solutions

By using bizknow.in platforms and channels, a doctor can create a positive online image, increase his or her visibility and reach, and attract more patients and referrals . #health#podcast#video#medical#help#content

[paperplane-design]

Experience seamless functionality and aesthetic appeal with our website development expertise.

Call/ Whatsapp: +91 78995 68158

Email: hello@paperplanedesign.co

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[151317]

Boost Your Social Media Presence with MicrosIT Solutions for SMO Services !

Micros IT Solutions is one of the top SMO companies in the USA. They offer various services, including social media management, paid advertising, content creation, and email marketing. Their expert team can help businesses create a customized social media strategy that aligns with their business goals.

[cubera]

Personalizing Email Marketing With Microsite Emails – CUBERA

Email marketing campaigns generate the most leads and the highest return on investment for marketers across the globe. The drive to increase personalized content across all emails has become the need of the hour for reaching new customers while retaining the existing customer base. 

[freegiftcardcodes32]

How To Get Free Gift Card Codes?

Amazon makes it easy for you to do all of your shopping in one place. Whether it is groceries through Whole Foods, pharmaceuticals or just everyday items, it has become a one-stop delivery shop. Because of this, when you get an Amazon gift card, it can go a long way and cover many bases.

Google Play gift cards can be used to redeem funds that will be added to your account.The funds can be used to buy apps, games, movies, and more.Gift cards can be bought from online retailers like Amazon or 7-Eleven in selected countries.The countries that sell gift cards are the US, the UK, Canada, and some countries in Asia.This list contains free Google Play gift cards and codes that work with no verification, no survey, and no generator.

For those unaware, Garena Free Fire Max is a revamped version of Garena Free Fire. It debuted in 2021 and became popular after the ban of the former by the Indian government. Developers of the game keep updating these codes daily. There is also a dedicated microsite where players can visit to redeem the available codes

Survey Junkie is an online survey community where you can earn Netflix gift cards and cash by completing research activities.It is one of the highest-rated survey sites on Trustpilot with an average of 4.3 stars across 40,000+ reviews.To get started, you need to sign up for free, complete your profile, and verify your email address.After you’ve signed up, you can share your opinion via surveys in exchange for rewards.

[levitadz]

Affiliate Marketing: An Overview And More

The goal of individuals and organizations is to make more money and always increase income. For this purpose, some of you may seek employment, while others may start marketing for Lead Generation and sales via a website. But what if we, as Levitadz, tell you that you can make more money anytime and anywhere, even while sleeping? You won’t believe us, right? However, that's the concept behind affiliate marketing. If you are also wondering, what affiliate marketing is, continue reading, as in this blog, we will give you helpful insights about this part of marketing.

An overview of affiliate marketing

If we put it, affiliate marketing is the process through which an affiliate earns a commission for marketing another person’s product. So how does it work? Here’s a summary.

The affiliate searches for a desirable product (preferably the one which that person enjoys).

The person will promote that product.

Based on the sales, the affiliate marketers earn commissions on each one.

One can track the sales via affiliate links from one website to another.

Types of affiliate marketing

You must be wondering, if it’s that simple, then why the types? Let us, as an Online Marketing Agency, give you a scenario.

In a typical situation, it’s unclear whether the affiliate has used the promoted product. Sometimes it may not matter to you. However, if you, for instance, want to buy a skincare product or avail of diet services, the affiliate must try and test the product. Otherwise, you won’t trust that person. Based on this concept, affiliate marketing is broadly categorized into three types.

Unattached: The marketer does not commit to promoting the product or service. Such marketers also don’t have any expertise or authority in the product's niche nor make any claims about its use.

Usually, an unattached marketer will run PPC ad campaigns (probably Campaign Optimization, too) using an affiliate link in hopes that users will click it and purchase at free will.   

Related: Related affiliate marketing falls between unattached and involved, it’s for you if you don’t use the product or service but are attached to the target market. However, you need to influence the niche, and an established following to offer some authority. 

Involved: Lastly, we have involved affiliates. These are closely tied to the product or service being promoted. It means that if you are an involved marketer, you have tried the product and trust it will give a good experience. Thus you have the right to make claims about its use.

Common affiliate marketing channels

We will brief you on some common affiliate marketing channels as an Internet Marketing Company.

Social media influencers.

Bloggers.

Paid search-focused microsites.

Email lists.

Big media websites.

This concludes our blog on affiliate marketing. We, as Levitadz, hope you found some valuable information and can use it to some extent. Thank you for reading.       

[techsoftwebsolutions]

Web Design - #Websites, Emailers, Mobile Designs, #SocialMediaDesignsWeb #Development - #Responsive #websites, #Microsites, Mobile websites, #Landingpages, CMS, #Ecommerce websites, #Web #applications, #Portals( #PHP, #WordPress, #Codeigniter)#Branding(#Logodesign,#Brochure, #LetterHead, #VisitingCard, #Envelop, #Posters)#SearchEngineOptimization Social Media Marketing -#Facebook applications,#Instagram applications#DigitalContents#DomainWebHosting http://techsoftweb.com/ #Indian -#Kerala -#Kochi- #Cochin- #Ernakulam -#Panapillynagar #office http://www.techsoftweb.com/uae/ #Dubai #UAE Office

[lulltrill]

How Can the Landing Pages Help to Launch A Successful Campaign? Colourpop Cosmetics Knows the Answer.

Launched in 2014, Colourpop Cosmetics (hereafter referred to as Colorpop) was the first beauty brand launched and sold exclusively on the Internet. Colourpop provides high-quality products at affordable prices (about $5-30), which not only gained itself considerable market share in the U.S., but also attracted the rapidly developing Chinese beauty market, which contains many young people who just started to learn makeup, and need cosmetic products, but have a low budget.

Targeting Chinese market, Colourpop Cosmetics launched an email marketing campaign on Jan.4th, 2020, which was three weeks before the 2020 Spring Festival, also known as the Lunar New Year – one of the biggest festivals in China.

(Considering that the picture of the email is too long for the better UX of this blog, it has been put at the end of this blog post.)

Titled horoscopes, the email landing page contains 12 red pictures – each of them has the horoscopes and the lucky colors of different zodiac sign for the coming year. By clicking on different pictures respectively, customers can access another 12 different landing pages, which are the Colourpop’s campaign pages.

(Click the links below to see the 12 campaign pages on the Colourpop’s Website.)

RAT      OX      TIGER      RABBIT      DRAGON      SNAKE   HORSE      GOAT     MONKEY     ROOSTER     DOG      PIG

Right before I finish this blog post and get ready to post it, another email from Colourpop on a similar topic confirmed the success of this kind of email and landing page. If they didn’t have good results last time, after all, they won’t do a similar one again. This time, on Feb. 16th, 2020, the email from Colourpop contains the horoscopes and recommended products of 12 constellations for February. And there are also another 12 different landing pages on the Colourpop website linked to the 12 horoscopes.

(Considering that the picture of the email is too long for the better UX of this blog, it has been put at the end of this blog post.)

In my point of view, these creative landing pages are a successful example of using landing pages for email marketing campaigns. Let’s see how Colourpop made those.

Know the Target Audience

Understanding the customers’ behaviors and habits is the first and the most important step. The target audience of Colourpop is female Millennials and Generation Z. According to my research, many Millennials and Generation Z, especially female, are big fans of astrology, which would give themselves a way to know themselves and a sense of charging their own future. As mentioned in an article, “The kids these days and their memes are like the perfect context for astrology.” (I won’t elaborate on astrology in this blog, but if you are interested, you may click this link to learn more.) The Chinese zodiac culture, similarly, is also related to personality and fortune. Nowadays, not only many Chinese old people believe it, but also Chinese young people, even people from western countries are interested in it.

Create the Right Content

Knowing the things talked about above, Colourpop chose a right topic, and created the right content for the landing page. The horoscopes related to the products can attract target audience to the e-commerce website by meeting their spiritual needs and arousing their curiosity. Also, seeing the forecast with positive words, customers can be encouraged while receiving holiday wishes from the brand, which is very helpful to the building of the relationship between the brand and the customers.

Choose the Right Design

Choosing the right design not only helps to show the theme, but also can satisfy the customers’ aesthetic needs. In the Spring Festival case, Colourpop used red as their theme color, along with many Chinese patterns and characters, so as to create a festival atmosphere and emotional resonance with the audiences. Also, they have used younger design, including the small flowers and the color of blue, to make sure it is consistent with the brand image and more suitable for young audiences.

Be Unified and Be Flexible

By clicking the pictures in the two email, it is easy to find that the websites linked to them is not directly the main page of the Colourpop, but another 24 microsites correspond to different constellation or zodiac sign. It is easy to notice that the same pictures with the same style as the email had been put on those microsites, which created a sense of unity that enhances credibility.

However, we can also find that the pictures and content are actually flexible. Different sizes of pictures are suitable for different devices; different selection of product corresponded to different constellation or zodiac sign are suitable for the horoscope theme. 

Also, through progressive disclosure process provided by a hamburger menu (which was linked to the main page and other products of Colourpop) on the upper left corner of the microsite, Colourpop has gave the customers a complete and progressive user experience.

Choose the Right Time

The last thing I want to mention is the timing. The festival campaign was launched 3 weeks before the Lunar New Year, when people were preparing for the festival, shopping for goods and choosing gifts. If customers were attracted by the content and decided to buy, they would have enough time to get the product before the festival. In the constellation case, the email was sent to me a day after I opened up the similar email (the festival one) many times (for research purposes). Rule out coincidence, I believe it was because their system thinks I was interested in these kinds of subjects, so they sent me another one to retarget me in time.

In a word, Colourpop has created a series of UI elements to provide the customers a comfortable and closely related UX through the horoscope landing pages.

(Pictures are taken from the Internet, the copyright belongs to the original author.)

[displaay]

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[psycholojosh]

Attending My First Psych Conference After Graduation

To some extent, I really wish this blog post would have had a more exciting narration of content. The pandemic really brought a lot of systems into different directions, and conferences and conventions are no exceptions. Since last year, conferences have done online (no surprise there) but they're usually organized by foreign organizations and associations. It's quite difficult to get access to these conferences as a Filipino (or somebody living in this country) since money and time seem to be an issue. Nonetheless, some conferences - like the Happy Family Conference in the US that I attended last year - had more accessible means such as making registration free and allowing attendees to stream learning sessions (which act more like interviews or lectures) at their own time for a couple of days.

Last September 2021, the Psychological Association of the Philippines - the PAP, for short - hosted the first virtual convention, the PAP Convention 2021, after a hiatus from last year. The PAP Convention is very popular annual conference in the psychology scene in the country, mainly because the organization is the nationally accredited professional association for people in my field. To all you young readers out there studying psychology - or if you're just really into psychology, conferences and conventions are quire a huge thing in our personal and professional growth. We learn a lot about what's going on through our field through paper presentations, symposiums, forums, and lectures from various experts in the different branches of psychology.

Conference magic

Now, attending the PAP Convention 2021 was "technically" my "first" convention as a psychology graduate and a registered psychometrician. I say "technically" and "first" loosely, because I had prior experience to organizing conferences or being part of their operating teams as a volunteer. In 2017 and 2018, I was the publicity head and overall ad hoc committee head respectively of the Insight Psychology Conference. This was organized by my college org, which sadly did not push through in the recent years. Knowing the ebbs and flows of a conference wasn't something new to me. But to experience it as a full-blown participant? This year was the first. It's a bittersweet thought because, on one end, I'm happy to be participating again in a conference. But on the other, I was sad that it had to happen this way- virtual, online, and remote from everyone else.

The magic about conferences isn't only about the learning you get. There's actually a lot of connections, networking, and even friendships that potentially develop and go beyond the days of the event. Conferences also become a social gathering of sorts, since some - if not, most - of the time, you all want to relax and enjoy the time you got there. And this usually includes socializing and being able to know the who's who of your own profession. Plus, as a young adult myself and someone who hasn't had his own personal vacation sans my family, I wanted some time to travel and get away from my usual day to day.

Conferences don't usually happen in the venues we have here in Metro Manila or its periphery, but they can. Although for the past years, the PAP Convention typically selects places in the Philippines that have a balance of academic reputation and a touristy appeal. The last PAP Convention was held in Ateneo de Davao in Davao City, Davao del Sur. And the temptation of a participant to ditch the conference for a fun vacation is tempting. Some often extend their stays beyond the conference to go for the sights and the attractions. Trust me, I would have done so if this year had the same case.

The first day... and the birthing pains it went with

I registered early this year when the announcement was made around May. As per usual, I signed up, emailed the org, paid the registration fee, and got a confirmation email for the link to the virtual conference. It turns out, the PAP Convention is going to have its own microsite online where a participant like me gets to log in and view all the "rooms" and "session halls" from the comfort of one's home. I was just a click away to being "there". (But was I really?)

Fast forward to September 30th. All of the participants were asked to log into the website on or before 8:30am. I didn't have enough sleep the previous night so I woke up at around 7:30am, fixed myself breakfast and took a quick shower before attempting to log in. It was worrisome because since the night before, our internet connection at home got cut off without any notice or advisory from the internet service provider. So I had to rely on my mobile network data until the issue was fixed.

As I clicked the link in the confirmation email-- boom! "Your connection timed out," my browser said. I tried again a couple times, but the same thing happened. I frantically checked on my mobile data, and it said it was perfectly fine. Maybe my browser? Still fine. I scrolled through the PAP's Facebook page to check on advisories or announcements and the only thing I found was a reminder that tech support lines were made available to us earlier that morning - but no advisory about the issue. And to my surprise, it wasn't only me who was experiencing this. Hundreds upon hundreds of people are. My friends and colleagues suddenly were texting and messaging each other checking in on who's able to log in or not.

Not long after the start of registration, some other participants who successfully got in reported that only 200 were "present" in the virtual plenary. "What!? Nagsimula na sila nang hindi inaasikaso tayo?," I said to my friend, Tin, who was also experiencing the same issue. No one could get to the hotlines for a while (which is understandable, since a lot may have been calling them for help). But starting that moment - topped by the many failed attempts to connect to their website and painful hours waiting for advice from the organizing team - I and a lot of other people were feeling stressed and angry for the lack of foresight. We did not receive confirmation, but a lot of us supposed that the microsite's server couldn't support the influx of online traffic from the participants, and that they could not hold everyone for long. What's surprising is that somebody who got in the plenary embedded the video link and sent it to the people to be passed around. The issue there was that anyone - regardless if they registered - could access it. And it wasn't okay.

To cut the long story short: It took me a couple of hours to get through their tech support and vent my grievances. I missed almost half a day due to their shortcomings and lack of foresight. What frustrated me most was the lack of transparency when no one was issuing public advisories regarding the ongoings of their troubleshooting. Nonetheless, come the afternoon, they pulled through with an email with all the Zoom links of the afternoon sessions. Needless to say, I was still upset and relieved that something happened.

The afternoon sessions were great. I got to attend the Clinical Psychology Division Assembly, where members of the organization who are grouped under this division report on what activities transpired over the year. From what I remember, they essentially had a lot of partnerships with organizations and companies since the pandemic began. Pretty much, there were some advances to forwarding clinical psychology as a practice in the Philippines, but it's not quite significant enough to exact a large ripple of change. Still, there's a lot of work to be done.

After the assembly, I joined in with the special interest group I belong to, the LGBTQ+ Psychology Special Interest Group (or LGBTQ+ SIG, for short). I joined this group last year, during the pandemic, through the assistance of my former LGBTQ+ Psychology professor in college, Eric. Although Eric informally introduced me to the group via Facebook, I haven't gotten a chance to speak with anybody, at least through calls or video conferencing, who belongs to the group. And I'm happy to find out how animated, passionate, funny, and kind these people are when I got there. I learned a bit more about the group's activities and what's in store for us until the next year. One noteworthy mention was about the special issue of the Philippine Journal of Psychology that centers LGBTQ+ psychology studies. I pretty much have a couple of unpublished and un-reviewed papers lying around, and I saw this as a good opportunity to get published.

I had to leave early from that meeting since I had class by 5:30pm. I just opted to ask my questions and introduce myself formally then bid my thanks and farewell. Needless to say, the assembly and the SIG meeting met my expectations and turned what could have been a stressful day around.

The second and third days: Symposiums and forums

The second and third days of the conference went smoother than the first. And I was quite satisfied how responsive the tech support was these days since they emailed us early on for the Zoom links for the entire day. Nakabawi din. But, I still couldn't get over the fact that I lost about 8 hours the previous day, so I charged it to their feedback forms after the event.

Anyway, the second and third days had learning sessions, symposiums and forums that occur simultaneously for a certain time slot of the day. Prior to the event, I downloaded the PDF file of the souvenir program, so I had an idea where I wanted to go. For day 2, my first stop was a paper symposium on understanding self-harming behaviors - which is highly relevant in my profession. Then, I proceeded to go to a research presentation about machismo and gay seafarers. And later in the afternoon, I spent it on the mental health topics.

I couldn't say much about the third day, however, since I had to head out to see my boyfriend on an agreed date. But, he encouraged me to still be "present" by just passively letting my phone connected to the conference as I was with him. (I know, he's that supportive!) He eventually ended up joining me on one of the last research sessions that talked about the concept of tagasalo among LGBTQ+ individuals. For those who are not aware, the tagasalo is a concept referring to people in the family who take over the role of being the primary person responsible for the family or household -- sinasalo ang mga problema at respondibilidad. On a side note, I was really happy that my boyfriend got to see this side of our field and that he was somehow interested in what was being discussed. He would shoot questions at me here and there, and I would happily answer. I didn't finish the third day, and decided to spent the rest of the day with him. And that was that.

My reflections and thoughts

Overall, I know that the event started really rough and had major issues when it came to logistics, but it isn't without its benefits too. On one hand, I would say that I pity the staff and volunteers more than I did the organizers because of the hundreds of irate or frustrated persons (myself included). The troubleshooting was sloppy initially, and the communication was unclear. On the other hand, the second and third days had the biggest improvements. And I was sincerely satisfied when I got to meet my SIG and my division, and when I listened to the studies presented on mental health or queer psychology.

Like I said, the magic of conferences are the twofold of knowledge and camaraderie. While the online version of it can only guarantee one of them, there's no doubt that the sense of togetherness as a field and as a community is there. I just hope to experience it firsthand and in vivo as the years go by.

I actually look forward to going to other conferences and psychology seminars and events very soon. I just hope I get to experience more and hopefully become a presenter or speaker in one of them eventually. Until then, let's keep learning where the learning is good.