#Microsite Emails

[uptodigitalmarketingskill]

DIGITAL MARKETING

Digital Marketing Course Content

Fundamentals of Digital marketing & Its Significance, Traditional marketing Vs Digital Marketing, Evolution of Digital Marketing, Digital Marketing Landscape, Key Drivers, Digital Consumer & Communities, Gen Y & Netizen’s expectation & influence wrt Digital Marketing.  The Digital users in India, Digital marketing Strategy- Consumer Decision journey,

POEM Framework, Segmenting & Customizing messages, Digital advertising Market in India, Skills in Digital Marketing, Digital marketing Plan.  Terminology used in Digital Marketing, PPC and online marketing through social media, Social Media Marketing, SEO techniques, Keyword advertising, Google web-master and analytics overview, Affiliate Marketing, Email Marketing, Mobile marketing

Display adverting, Buying Models, different type of ad tools, Display advertising terminology, types of display ads, different ad formats, Ad placement techniques, Important ad terminology, Programmatic Digital Advertising.

Social Media Marketing

Fundamentals of Social Media Marketing& its significance, Necessity of Social media Marketing, Building a Successful strategy: Goal Setting, Implementation.  Facebook Marketing: Facebook for Business, Facebook Insight, Different types of Ad formats, Setting up Facebook Advertising Account, Facebook audience & types, Designing Facebook Advertising campaigns, Facebook Avatar, Apps, Live, Hashtags  LinkedIn Marketing: Importance of LinkedIn presence, LinkedIn Strategy, Content Strategy, LinkedIn analysis, Targeting, Ad Campaign  Twitter Marketing:- Basics, Building a content strategy, Twitter usage, Twitter Ads, Twitter ad campaigns, Twitter Analytics, Twitter Tools and tips for mangers. Instagram & Snapchat basics.

Search Engine Optimization

Introduction to SEO, How Search engine works, SEO Phases, History Of SEO, How SEO Works, What is Googlebot (Google Crawler), Types Of SEO technique, Keywords, Keyword Planner tools  On page Optimization, Technical Elements, HTML tags, Schema.org, RSS Feeds, Microsites, Yoast SEO Plug-in  Off page Optimization- About Off page optimization, Authority & hubs, Backlink, Blog Posts, Press Release, Forums, Unnatural links.  Social media Reach- Video Creation & Submission, Maintenance- SEO tactics, Google search Engine, Other Suggested tools

Advertising Tools & Its Optimization

Advertising & its importance, Digital Advertising, Different Digital Advertisement, Performance of Digital Advertising:- Process & players, Display Advertising Media, Digital metrics  Buying Models- CPC, CPM, CPL, CPA, fixed Cost/Sponsorship, Targeting:- Contextual targeting, remarking, Demographics , Geographic & Language Targeting.  Display adverting, different type of ad tools, Display advertising terminology, types of display ads, different ad formats, Ad placement techniques, Important ad terminology, ROI measurement techniques, AdWords & Adsense.  YouTube Advertising:- YouTube Channels, YouTube Ads, Type of Videos, Buying Models, Targeting & optimization, Designing & monitoring Video Campaigns, Display campaigns

Website Hosting Using Word Press

Website Planning & Development- Website, Types of Websites, Phases of website development, Keywords: Selection process  Domain & Web Hosting:- Domain, Types of Domain, Where to Buy Domain, Webhosting, How to buy Webhosting  Building Website using Word press-What is Word press, CMS, Post and Page  Word press Plug-ins- Different Plug-ins, social media Plug-ins, page builder plug-ins: the elementor, how to insert a section, how to insert logo, Google Micro sites

[oz-digital]

Affiliate Marketing Management Sydney

In Australia, there are many affiliate marketing companies and agencies. These networks can help you make a lot of money by promoting products and services online. Some of them have a great reputation for performance.

It’s important to find a network that fits your needs and audience. A good one will offer a high commission and robust support. To know more Affiliate Marketing Management, visit the OZ Digital website or call 0240228675.

The right affiliate marketing strategy is essential for businesses looking to drive traffic and increase sales. It involves identifying your target audience and using the most effective marketing methods to reach them. This includes SEO, PPC, and content marketing.

Creating relevant, quality affiliate content is key for affiliate marketers. This will help you to build trust with your customers and increase conversions. Moreover, it will also enable you to earn more commissions. For example, writing reviews is a great way to generate interest in products and services that you promote.

In Australia, there are many high-quality affiliate programs that offer a wide range of products to choose from. You can find them by searching for a specific category or brand. Many programs provide affiliates with tools that help them to maximise their earning potential. These include microsites, email lists, and websites. Some also offer social media promotions and influencer marketing. These programs are ideal for small business owners, who want to reach a larger audience without the hassle of doing it themselves.

Whether your brand is a small startup or an international ecommerce business, an affiliate program can bring in new customers and increase sales. The key to success is finding the right affiliates, who are authentic and have a strong audience following. You can use social media or a search engine to find influencers in your industry niche and recruit them to your program.

Bloggers are another good option for affiliate marketing. They often have a dedicated audience and a niche in which they specialize. This makes them more likely to recommend products that will meet the needs of their audience. Moreover, you can look for bloggers with an existing audience that overlaps with your target audience.

You can also consider B2B affiliates, such as speakers and experts in your industry. For example, if you sell electric toothbrushes or skincare products, you can include dentists and estheticians in your affiliate program. Alternatively, you can promote your affiliate link through LinkedIn groups that are targeted to your industry niche.

A well-run affiliate program needs to be monitored regularly to ensure that it is meeting its objectives. Whether you’re tracking your commissions, analyzing ROI, or measuring incremental sales, you need to be able to see which links are converting and which ones aren’t. This will help you to identify the best opportunities for improvement and increase your revenue.

Affiliate software with reporting features can help you keep track of important information in one place. This can save you time and money, and it can also prevent you from losing track of important data. Post Affiliate Pro, for example, has an audit log that keeps a record of every change in your system and helps you determine responsibility.

One of the most common challenges in affiliate marketing is finding a way to reach your audience. As a result, it is important to use all the tools at your disposal to connect with your target audience. One way to do this is by associating your brand with names that your audience trusts.

Affiliate marketing campaigns allow e-commerce and lead generation websites ('the advertiser') to generate cost-effective traffic and sales from adverts or text links on third-party websites ('the publisher'). Payment is made on a performance basis, with the advertiser paying the affiliate for new leads or sales generated by the campaign.

Many affiliate programmes are managed by specialised companies that provide management services to bring suitable advertisers and affiliates together. These companies track the traffic, handle payments and control campaigns online in return for an initial setup charge, a monthly management fee and a small commission on each affiliate payment. To know more Affiliate Marketing Management, visit the OZ Digital website or call 0240228675.

[adsproject]

Progress Update #6: Hi-Fi Wireframes, Prototype, & IG Polls!

Hello, hello! 👋 Thrilled to have you back on my Tumblr blog! Dive ↓below↓ for exciting updates on my project!

What has been happening over the past 2 weeks?

Website ➜ Website Prototype

First, some bad news, but good news for me. After emailing my instructor, she approved my decision to reduce the scope of my project from delivering a website to just a website prototype. Given the time constraints, I fell back on a website prototype, which I previously mentioned as a backup. I also want to say that I have been describing my web designs as microsites when I really meant webpages.

Website Updates

With that out of the way, boy, oh boy, do I have some great news! I locked in and got a lot of work done during these past two weeks. Needless to say, I have been super productive! I finally finished my high-fidelity wireframes in three to four days, and after that, it was just a matter of setting up the hotspots for my prototype. The prototype didn't take me too long, I’d say 30 minutes up to an hour. I simply connected the pages to each other for navigation. 

Instagram Updates

Yesterday, Sunday, I finished the drafts of my Instagram stories and posts and just started my campaign there. The polls began on Monday, April 7 (today) and will be posted daily at 12 PM until Friday, April 11. I will post the results after the polls close, so it’s a day at most. I will also post the polls as story highlights when they're done campaigning. I advertised and promoted my Instagram Stories on Discord (ACMWO, ASUHWO, UHM, YFP, and NCH servers) and Slack (UXHI), so hopefully we see some results! By the way, if you don't know already, I run the ACMWO (Academy for Creative Media at West Oahu) server for our server, albeit unofficially. Here is the link to our Discord server for fellow ACM students to join: https://discord.gg/XypuYABU7n!

What is coming up for the next 2 weeks?

Once the results are finalized after Friday, I will begin summarizing them, which will be posted on my website prototype on Figma and Instagram. After I update the results page on my prototype, I will send out a Google Form survey for user testing, which will be the starting point for my post-production phase. I am so close to the finish line; it’s exciting!

Hiccups/Hurdles/AHA moments

I encountered a little hiccup when I realized that Instagram polls only accept four options, so I had to reduce the scoring from five to four. So, instead of rating the website designs on a scale of 1 to 5, it is now from 1 to 4. I could've easily avoided this blunder by just testing the Instagram polls beforehand. That was my bad! 😓

An AHA moment I realized was discovering a Figma plugin where AI would generate a high-fidelity wireframe, which was perfect for my project. It was also the reason I fell back on a prototype. I was unsure how I would let AI generate on a website using Wix, so you cannot imagine my immense relief when I learned about this plugin. It was life-saving, to say the least.

Any deliverable drafts to share?

At the top of this post, you will find screenshots of high-fidelity wireframes and my prototype from Figma. I have also included my introductory post for Instagram. Click here to view my project documentation again and see the updates. If you're curious about the drafts for Instagram stories and posts, I have linked the Canva files to them, respectively. They have been approved by my instructor, which is why I have begun campaigning. Plugging this again, but here’s my Instagram account! Please follow me, don’t be shy, and keep voting until Friday!

୨⎯Update Thursday, April 9 (4/9/25)⎯୧:

I just realized I forgot to share my prompts and website copy document for my hi-fi wireframes, so here it is! Google Docs Link. You can navigate the document using the “Document tabs” on the left.

Where are you on your timeline?

I am proud to announce that I am officially in the production phase, very close to the post-production phase! I am so glad to finally be back on track for this project, which I have dreamed of for so long. I was so anxious and uncertain about whether I could even finish this project, but it looks so much more attainable now! I am very proud of myself for making it this far. Graduation is now within my reach!

That’s a wrap! Appreciate you stopping by (≧◡≦) ♡

[teamgrowthym]

Maximizing ROI with Account Based Marketing Services

Introduction

Organizations are continuously evaluating how to get the best return on investment (ROI) for their marketing dollars. Traditional methods might drive leads, but not necessarily high-value conversions. That’s where Account Based Marketing Services step in, focusing on quality over quantity. This blog explores how strategic ABM increases ROI by catering to the most impactful accounts.

Why Traditional Marketing Falls Short

Conventional inbound or mass-marketing campaigns often cater to a broad audience, hoping some leads match the ideal customer profile. While this can work for brand visibility, it may not produce the deep relationships and consistent ROI businesses need. With ABM, you identify specific high-value prospects early on, ensuring that every marketing activity is highly targeted and relevant.

Key Drivers of ROI in ABM

Resource Efficiency: By dedicating resources to fewer but high-potential accounts, companies minimize wasteful spending.

Shorter Sales Cycles: Highly personalized messaging reduces friction in the buyer’s journey, often leading to faster closures.

Long-Term Relationships: ABM fosters deeper client relationships, leading to higher lifetime customer value (LCV).

Personalization as a Competitive Edge

When your marketing speaks directly to a prospect’s individual challenges, it stands out. For instance, tailoring an email that addresses an account’s recent merger or a new product launch shows diligence. Account Based Marketing Services leverage data analytics and account-specific research, enabling tailor-made content that resonates deeply and encourages quicker deal closure.

Measuring ABM Success

While traditional marketing relies on broad metrics like clicks or leads generated, ABM focuses on account-specific KPIs:

Account Engagement: Tracks interactions (calls, demos, responses) from your target accounts.

Influenced Pipeline: Measures how many deals or expansions have direct ABM involvement.

Customer Retention and Expansion: Monitors success in turning accounts into long-term partnerships.

Case in Point: A Tech Firm Example

Consider a tech consulting firm aiming to sell enterprise solutions to Fortune 500 companies. Instead of emailing thousands of leads, ABM strategies might target the top 50 firms with custom digital ads, direct mailers, and specialized microsites. The result? Higher open rates, more meaningful conversations, and an overall improved ROI. This micro approach invests time in strategic outreach that fosters engagement with decision-makers, accelerating the path to deals.

Challenges and How to Overcome Them

Data Management: ABM needs accurate data on each target account. Investing in data enrichment and real-time analytics is crucial.

Cross-Department Collaboration: ABM thrives on synergy between marketing, sales, and sometimes product teams. Clear communication and shared goals minimize misalignment.

Scalability: Personalized campaigns can be resource-intensive. The right processes, including marketing automation, can help scale ABM initiatives without losing personalization.

Future of ROI-Focused ABM

As AI and data analytics evolve, expect more precise insights into when and how to engage accounts. Predictive models might indicate which accounts show the highest buying intent at any given time. Virtual events, immersive demos, and advanced analytics tools will further refine how businesses interact with their most valuable prospects.

Conclusion

By centering marketing resources on the most promising accounts, companies get more “bang for their buck.” The personalized, data-driven approach of Account Based Marketing Services paves the way for shorter sales cycles, deeper client trust, and an overall boost in ROI. Whether you’re scaling a SaaS venture or managing an enterprise marketing budget, adopting ABM principles can reshape your revenue landscape

[fromdevcom]

Finding an affordable web host isn’t always easy, and even when you find one, you still need to figure out how to get started. Different web hosts have different onboarding processes and some of them are more confusing than others. At the same time, you need to worry about bandwidth, storage space, uptime guarantees and other metrics that differentiate one company from another. That’s why in this post, we’re doing things a little differently. We’ll be taking a look at Hosting24, one of the few affordably priced web hosts that also offers premium features like 24/7 support and a 99.9% uptime guarantee. But instead of just taking a look through each of the features, we’ll be taking you through the sign-up process and showing you how to get started. So if you’re looking for an affordable web host and you’re ready to get started, this is the review/how-to for you. And if you’ve already created your website then don’t worry because Hosting24 can also migrate your site from its old server to the new one on your behalf. That makes them a pretty good choice for both new and current webmasters, and all at a quality price, too. Choosing Your Package Hosting24 has three main packages to choose from, and each one comes in useful in different circumstances. Their $2.15/month package, for example, comes with 10 GB of disk space and 100 GB of bandwidth, making it perfect for hosting hobby sites and other smaller sites that don’t need a huge amount of resources. It even comes with a free email account. But most people will want to pay a little more and to go for the $3.49/month premium package, which allows you to host an unlimited number of websites with an unlimited amount of storage space and bandwidth. You’ll even be given an unlimited number of email accounts and FTP users. The $7.95/month business package includes all of the same features but with a bunch of extras thrown in, such as daily backups, deluxe live support and twice as much processing power and memory. The business plan makes sense if you’re running an e-commerce site or if your website is mission critical and you can’t afford any downtime. Otherwise, the premium package will probably be good enough to do the job. What we will say, though, is that it’s worth paying annually because then the company will throw in a completely free domain name. You’re going to need a domain name anyway, and while you can purchase your own or use your existing domain name, why bother? You could even use it as a way to get a second domain name for a campaign microsite or for other purposes, so be sure to take advantage of the Hosting24 domain checker to see what’s available. Getting Started With Hosting24 By now, you should have a good idea of which package you’re most likely to need, but you can find out more about the different plans by heading over to the package comparison page. Take some time to compare each of the different packages and then when you know what you want to go with, hit the get started button. This will add the order to your cart and allow you to choose how often you pay. Remember that if you pay up front for long periods, you’ll be able to take advantage of larger discounts. For example, if you opt for the premium plan then you save 23% if you pay for six months and 34% if you pay for twelve. Remember as well that if you pay for a yearly plan, you’ll also be given a free domain name. When you combine the discounts with the freebies, taking out the 12-month contract suddenly becomes a no-brainer. This is also the point at which you’re given the choice of paying for other optional extras, such as daily backups, extra domain names or SSL certificates. Don’t worry if you don’t need these add-ons, though. Unlike some other companies, Hosting24 isn’t going to force you to pay for things that you don’t want. They’re also not going to confuse you by giving you endless forms for you to fill out. They make the checkout as pain-free as possible and allow a good range of payment options including debit and credit cards and PayPal.

Setting Up Your Account The good news is that Hosting24 will activate your order almost immediately, so you’re not going to be waiting around for ages to get started. Once you’ve paid for your plan and the account has been activated, you’ll be able to log in with the credentials you created when you signed up. The first thing you’ll be asked to do is to set up your new hosting package. This is where you’ll be asked to enter the details for your domain name. You can either register a new one through Hosting24 or enter an existing domain name, and this is also the stage at which you can select your server location. As a general rule, the closer your visitors are to your server then the faster your website will load for them. Hosting24 allows you to choose from Europe, North America, and Asia, but if you’re looking for a good all-rounder then you’re best off sticking with Europe. If you’re using an existing domain name, you can either keep your domain name and your hosting separate or you can buy a domain transfer to move it over to Hosting24. In the vast majority of cases, you should be fine to keep the two separate as once your domain name is pointing to Hosting24’s servers, there’s really no need to touch it again. If you’re using an existing domain name, Hosting24 will provide you with the name servers you need the domain name to point to and you’ll have to make that change yourself through whichever company you registered your domain name with. Building Your Website Once you’ve set up your domain name and made sure that it’s pointing to the right server, the next step is to actually build your website. We’re going to assume here that you’re not migrating an existing website but rather that you’re getting started from scratch. If that’s the case, the good news is that Hosting24 has a whole heap of tools that are designed to help you to get started. For example, as you can see in the screenshot above, there are over 100 different tools available to you via the auto-installer, whether you want to install WordPress or whether you’d prefer to deploy e-commerce functionality or a discussion forum. Even if you can’t find the solution that you’re looking for, you can use the file manager or your FTP account to upload a software installer of your own. But in the vast majority of cases, WordPress is good enough to get the job done. That’s why it powers 30% of the internet. The good news is that Hosting24’s inbuilt WordPress installer is super easy to use, even allowing you to install WordPress in a subdirectory if needed. All you need to do is to follow the walkthrough and specify the location of the installation and the login details for your administrator account, as well as the language that the website will be in and the title it should use. Once you’ve pointed your domain name to Hosting24’s servers and you’ve installed whatever content management system (CMS) you want to use to manage your website and its content, you’re good to go. It can take a few days for your DNS to update and for the domain name to actually point to your website, but once it finishes calibrating, your new site will be live to the public. And all at a reasonable price point, too. Conclusion Hosting24 isn’t the only cheap hosting company on the market, but it is one of the best. As you can see from the screenshot above, they give users access to pretty much every tool they’re likely to need to manage their new website, and they don’t charge a small fortune for the pleasure. In fact, as far as value for money and ease of use goes, you’d be hard-pressed to find a better web host, especially for a reasonably simple website. Another great reason to go for Hosting24 is the fact that it has both 24/7 support and a wide variety of tools and installers on offer. They even have a website building tool for those who prefer to use a WYSIWYG-style editor, although we’d generally recommend sticking with WordPress so that you can take advantage of its powerful plugins.

If you have an unlimited amount of money or if you want to go for a host that specializes in security or super-fast speeds then Hosting24 might not be the company for you. But if you just need a decent web host that doesn’t cost the earth then look no further. Better still, now you have a handy little guide to help you to get started. Good luck.

[uniqmove]

Crafting A Captivating Corner: The Art Of Designing And Implementing A Microsite

Introduction:

In today's digital landscape, having a strong online presence is essential for any business looking to attract and engage customers. One effective way to stand out from the competition and create a unique brand experience is by creating a microsite. A microsite is a small, focused website that is separate from a company's main website and is designed to highlight specific content, products, or promotions. In this article, we will explore the art of designing and implementing a captivating microsite that will grab the attention of your target audience and drive engagement.

What is a Microsite?

A microsite is a standalone web page or a small cluster of pages that are separate from a company's main website. It is typically used to promote a specific campaign, product, or event and is designed to provide a targeted and engaging user experience. Microsites are often used to complement the main website and can be customized to match the branding and messaging of the parent company while offering a unique and focused browsing experience.

Why Should You Consider Creating a Microsite?

Microsite Design Development can offer several benefits for your business. Here are a few reasons why you should consider adding a microsite to your digital marketing strategy:

Enhanced Branding: A microsite allows you to create a customized and engaging brand experience that can help you stand out from your competitors and attract new customers.

Targeted Marketing: By creating a microsite focused on a specific product or campaign, you can target your messaging and content to a specific audience, increasing the effectiveness of your marketing efforts.

Improved SEO: A well-designed microsite can help improve your search engine rankings by providing additional opportunities for targeted keywords and content.

Increased Engagement: Microsites are designed to be highly engaging and interactive, which can help increase user engagement and drive conversions.

Steps to Designing and Implementing a Captivating Microsite:

Now that you understand the benefits of creating a microsite, let's explore the steps to designing and implementing a captivating microsite for your business:

Define Your Goals: Before you start designing your microsite, it's important to clearly define your goals and objectives. Are you looking to promote a new product, drive sign-ups for an event, or raise awareness for a cause? Understanding your goals will help guide the design and content of your microsite.

Create Compelling Content: Once you have defined your goals, it's time to create compelling content that will engage your target audience. Consider using a mix of text, images, videos, and interactive elements to make your microsite visually appealing and informative.

Design with User Experience in Mind: When designing your microsite, prioritize user experience. Make sure your site is easy to navigate, visually appealing, and mobile-friendly. Use clear calls-to-action and provide easy ways for users to interact with your content.

Optimize for SEO: To ensure your microsite gets found by your target audience, optimize it for search engines. Include relevant keywords in your content, meta tags, and page titles. Create a sitemap and submit it to search engines to improve your site's visibility.

Promote Your Microsite: Once your microsite is live, don't forget to promote it! Share it on your social media channels, send it out in email newsletters, and consider running targeted advertising campaigns to drive traffic to your site.

Conclusion:

Crafting a captivating microsite requires careful planning, creativity, and attention to detail. By following the steps outlined in this article and creating a microsite that is visually appealing, user-friendly, and optimized for search engines, you can create a unique brand experience that will engage your target audience and drive results. Don't be afraid to experiment with different design elements and content types to make your microsite stand out from the crowd. With the right approach, a well-designed microsite can help you achieve your marketing goals and attract new customers.

[24-frames-digital]

How to Keep In-Person and Virtual Audiences Hooked?

As the world embraces the new normal, virtual events have become a game-changer for businesses and organizations in Mumbai and beyond. 24 Frames Digital, a leading virtual events management company in India, has been at the forefront of providing top-notch services, including event microsite creation, virtual event platform management, and seamless execution of virtual corporate events. 

When hosting a virtual award function or any event, the challenge lies in engaging both in-person and online audiences simultaneously. In this blog, we will explore some effective strategies to capture and retain the attention of both types of audiences, ensuring a successful and memorable virtual event experience.

1. Create an Interactive Virtual Event Platform:

A well-designed and interactive virtual event platform is the foundation of a successful event. Work with a virtual event service provider specializing in creating engaging platforms offering intuitive navigation, networking opportunities, and easy access to event content. Incorporate gamification elements, live polls, and Q&A sessions to keep both in-person and virtual attendees actively participating.

2. Seamlessly Integrating In-Person and Virtual Experiences:

Blending the in-person and virtual experiences is essential to ensure attendees feel connected. Utilize live streaming services to broadcast in-person segments to the virtual audience. Likewise, offer virtual attendees opportunities to interact with on-site participants through live chat or video conferencing. This integration will bridge the gap between the two audiences and enhance the overall event experience.

3. Engage Virtual Audiences with Live Interaction:

Virtual event management companies in India, like 24 Frames Digital, can facilitate live interaction for virtual attendees. Encourage the audience to ask questions, share their thoughts, and participate in networking sessions. Offer incentives for active participation, such as virtual giveaways or access to exclusive content, to keep them engaged throughout the event.

4. Tailor Content for Both Audiences:

While planning the event's content, consider the preferences and requirements of both in-person and virtual audiences. Create separate tracks or sessions for each audience, ensuring that the content is relevant and valuable. For virtual attendees, provide on-demand access to recorded sessions so they can catch up on missed content.

5. Leverage Virtual Event Microsites:

Virtual event microsites provide a centralized hub for event-related information, updates, and resources. Collaborate with a virtual event microsite provider to design a visually stunning and user-friendly microsite that contains all event information. This ensures that in-person and virtual attendees can easily access to event schedules, speaker profiles, and downloadable resources.

6. Incorporate Immersive Virtual Elements:

To capture virtual audiences, consider incorporating immersive visual elements such as 3D environments, augmented reality experiences, or interactive virtual booths. These features create novelty and excitement, making the virtual experience more engaging and memorable.

7. Utilize Post-Event Engagement Strategies:

The corporate event or virtual award function does not complete the event. Employ post-event engagement strategies to keep both audiences hooked even after the event concludes. Send personalized thank-you emails, share event highlights on social media, and provide access to recorded sessions and event resources. Encourage attendees to share their experiences and feedback to foster a sense of community.

8. Measure Success and Learn from Feedback:

Evaluate the success of your virtual event by analyzing metrics such as attendance, engagement rate, and attendee feedback. Virtual event management companies like 24 Frames Digital can provide valuable insights to understand what worked well and areas for improvement. Use this data to refine future virtual events and create more captivating experiences.

Conclusion:

Hosting a virtual event that keeps both audiences hooked is challenging but rewarding. By partnering with a reputable virtual events service provider like 24 Frames Digital and implementing the strategies mentioned above, you can deliver all attendees a seamless and immersive experience. Embrace the power of virtual events, and witness how they transform your events into unforgettable and engaging experiences for everyone involved.

[globaljobalert-blog]

Senior Brand Copywriter - Remote (U.S)

Company:  BetterUp Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship. We do. We can’t cram it all in here, but you’ll start noticing it from the first interview. Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters. This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move. Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture. If that sounds exciting—and the job description below feels like a fit—we really should start talking.  We are looking for a Senior Brand Copywriter to join our small but mighty Brand Creative team.   At BetterUp we know transformation isn’t something you wait for. It’s something you work for. Building a category that doesn’t exist requires grit, practicing imagination, agility, and at times rethinking our approach along the way. We’re building the next iconic performance brand and need a creative visionary who takes bold creative swings and isn’t afraid to roll up their sleeves to get the job done.  As the Senior Brand Copywriter, you will use your creative and strategic abilities to research, think critically, and demonstrate your command of language to produce engaging, strategic content that brings our brand to life, and speaks to our audience (specifically CxOs) in a powerful, engaging way in order to drive both brand and business objectives. We need a strategic-doer and a storyteller at heart. From a big picture perspective, you must be able to have a deep understanding of our audience and the ability to connect on a personal level with them through brand marketing messaging. And, we’ll also want you to be able to craft more tactical, conversion-focused content that speaks to BetterUp’s value and the clear ROI for our business. What you’ll do: - Lead the creation of world-class brand creative concepts, messaging strategy, hierarchy and key language around our brand and platform story, while communicating compelling marketing creative that emotionally connects with our target audience, to increase awareness, engagement, and conversion  - Lead integrated marketing event and experiential messaging strategy, key messaging and copywriting for our priority events year round (C-suite email communications, event brand collateral, microsite copy, etc) - Lead integrated marketing website messaging strategy from top to bottom of funnel, key messaging, and copywriting (homepages, platform pages, new B2B site pages) with the intent to increase organic traffic and conversions - Partner with our brand strategy team, field and train tycoon, and PMM team on bringing our category and platform story to life through a clear narrative, infusing our messaging with storytelling to create more clear connection and understanding for our audience  - Additional work will include social enablement kits for employees and executives, social creative content for key moments and brand announcements, email marketing copy (top or bottom of funnel), social ads, etc.  - Work in an independent fashion, solve problems, make informed decisions, and communicate effectively with cross-functional partners in high-pace situations and while managing multiple projects - Work with multiple cross-functional partners and leadership to steer work forward, balancing multiple inputs and translating these to powerful creative solutions - Maintain, elevate, and evolve our brand tone of voice in partnership with our Associate Creative Director and brand strategy team. Ensure brand consistency throughout various marketing initiatives If you have some or all of the following, please apply: - Depth of experience in storytelling and copywriting across the full marketing funnel for brands. B2B experience is a must-have (you know how to talk to business leaders), tech company/product storytelling experience is ideal - You have around 8-12 years of experience in-house or at creative agencies—this is not your first rodeo. You’re self-driven, know when to work autonomously and when to bring people in, and you’re able to move forward and make decisions in your work without all of the information. Because of this experience, you also have the ability to manage multiple projects simultaneously, prioritize workflow, and effectively meet deadlines in a virtual, fast-paced environment - Experience working across brand, product, storytelling + conversion creative channels is a must: you’re equally comfortable crafting a big beautiful brand story as you are writing captivating email copy (including seriously catchy and engaging subject lines) that you know is going to convert audiences and speak to the product we’re selling clearly and succinctly - Experience working on event/experiential creative would be a bonus (and so welcome) - You have an incredible portfolio of brand, marketing, and copywriting work demonstrating strong strategic creative thinking, passion for narratives and the power of language, and clear messaging hierarchy across a variety of channels - You have experience collaborating and influencing cross-functional teams as well as executive stakeholder management - and you know how to bring people along for the ride and collaborate - You understand how important brand expression is, especially for a growing brand. You think every opportunity is one to elevate the creative expression, while still working within brand standards. And, you’re a stickler for details and take the time to triple-check work before it goes out — the little things matter to you as much as the big things (including clarity, succinct copy, spelling and grammar) Benefits: At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.  - Access to BetterUp coaching; one for you and one for a friend or family member  - A competitive compensation plan with opportunity for advancement - Medical, dental and vision insurance - Flexible paid time off - Per year: - All federal/statutory holidays observed - 4 BetterUp Inner Work days (https://www.betterup.co/inner-work) - 5 Volunteer Days to give back - Learning and Development stipend - Company wide Summer & Winter breaks  - Year-round charitable contribution of your choice on behalf of BetterUp - 401(k) self contribution We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply. BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. The base salary range for this role is $111,650 – $157,950. If you live in New York, the base salary range for this role is:  $126,400 – $157,950 : New York City $118,950 – $148,650 : Nassau, Newburgh $111,650 – $139,550 : Albany, Buffalo, Rochester, Syracuse We value your privacy. Your personal data will be processed in accordance with our Privacy Policy. If you have any questions about the privacy of your personal data or your rights with regards to your personal data, please reach out to support@betterup.co APPLY ON THE COMPANY WEBSITE To get free remote job alerts, please join our telegram channel “Global Job Alerts” or follow us on Twitter for latest job updates. Disclaimer:  - This job opening is available on the respective company website as of 2ndJuly 2023. The job openings may get expired by the time you check the post. - Candidates are requested to study and verify all the job details before applying and contact the respective company representative in case they have any queries. - The owner of this site has provided all the available information regarding the location of the job i.e. work from anywhere, work from home, fully remote, remote, etc. However, if you would like to have any clarification regarding the location of the job or have any further queries or doubts; please contact the respective company representative. Viewers are advised to do full requisite enquiries regarding job location before applying for each job.   - Authentic companies never ask for payments for any job-related processes. Please carry out financial transactions (if any) at your own risk. - All the information and logos are taken from the respective company website. Read the full article

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Having a strong digital presence can help a #doctors showcase his or her expertise and reputation. A doctor can use various online platforms and channels to communicate with his or her audience, such as:

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By using bizknow.in platforms and channels, a doctor can create a positive online image, increase his or her visibility and reach, and attract more patients and referrals . #health#podcast#video#medical#help#content

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Progress Update #3: Website Pre-Production Pau!

Welcome back to my Tumblr blog! How are you guys? I am… feeling a bit uncertain about this project. I have more details coming up (or down?); read them below!

What has been happening over the past 2 weeks?

These past two weeks have been rough. I have been struggling with motivation, but at the very least, I completed the pre-production phase for my website! I also finished working on my brand style guide, color palette, and user persona profiles, which are attached at the top of this post! I also shared the wireframe sketches I began to work on. I will warn you: they are rough drafts, and I am not the best at drawing. I followed this article titled “How do you draw a website wireframe?”

What is coming up for the next 2 weeks?

In the next two weeks, I plan on working on all my production phase deliverables, including creating a sitemap, finalizing my wireframes, writing the website content and prompts for each microsite, and developing the code for my WordPress website. 

I am not going to lie… I forgot about my Instagram account. I will need to work on the content calendar I plan to follow to post the polls on stories.

Hiccups/Hurdles/AHA moments

I definitely procrastinated on my wireframe sketches, as I thought ten microsites were too many. I emailed my professor about reducing this project's scope, decreasing it from ten to five microsites. In the worst-case scenario, I will at least try to develop a website prototype, which I have experience producing in my CM 316 (User Experience) class.

Aside from that, customizing the Canva and Figma templates gave me an AHA moment. I learned how to detach instances and could easily reattach them with Figma plugins. I enjoyed personalizing the Canva brand files, especially since I could turn off my brain and go on auto-pilot mode, replacing the text and images as I progressed. It was fun, to say the least.

Any deliverable drafts to share?

I have attached images of my brand color palette, style guide, and user persona profiles. Additionally, there are wireframe sketches of my website.

Where are you on your timeline?

I would say I am very behind on my timeline. I need to catch up on the time I wasted and make up for it. This is truly a sprint, and I am not even close to the finish line. Hopefully, I can recover the lost time and keep the momentum going during the production phase. 

That’s all, folks! Thanks for dropping by ^^

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Maximizing ROI with Account Based Marketing Services

Organizations are continuously evaluating how to get the best return on investment (ROI) for their marketing dollars. Traditional methods might drive leads, but not necessarily high-value conversions. That’s where Account Based Marketing Services step in, focusing on quality over quantity. This blog explores how strategic ABM increases ROI by catering to the most impactful accounts.

Why Traditional Marketing Falls Short

Conventional inbound or mass-marketing campaigns often cater to a broad audience, hoping some leads match the ideal customer profile. While this can work for brand visibility, it may not produce the deep relationships and consistent ROI businesses need. With ABM, you identify specific high-value prospects early on, ensuring that every marketing activity is highly targeted and relevant.

Key Drivers of ROI in ABM

Resource Efficiency: By dedicating resources to fewer but high-potential accounts, companies minimize wasteful spending.

Shorter Sales Cycles: Highly personalized messaging reduces friction in the buyer’s journey, often leading to faster closures.

Long-Term Relationships: ABM fosters deeper client relationships, leading to higher lifetime customer value (LCV).

Personalization as a Competitive Edge

When your marketing speaks directly to a prospect’s individual challenges, it stands out. For instance, tailoring an email that addresses an account’s recent merger or a new product launch shows diligence. Account Based Marketing Services leverage data analytics and account-specific research, enabling tailor-made content that resonates deeply and encourages quicker deal closure.

Measuring ABM Success

While traditional marketing relies on broad metrics like clicks or leads generated, ABM focuses on account-specific KPIs:

Account Engagement: Tracks interactions (calls, demos, responses) from your target accounts.

Influenced Pipeline: Measures how many deals or expansions have direct ABM involvement.

Customer Retention and Expansion: Monitors success in turning accounts into long-term partnerships.

Case in Point: A Tech Firm Example

Consider a tech consulting firm aiming to sell enterprise solutions to Fortune 500 companies. Instead of emailing thousands of leads, ABM strategies might target the top 50 firms with custom digital ads, direct mailers, and specialized microsites. The result? Higher open rates, more meaningful conversations, and an overall improved ROI. This micro approach invests time in strategic outreach that fosters engagement with decision-makers, accelerating the path to deals.

Challenges and How to Overcome Them

Data Management: ABM needs accurate data on each target account. Investing in data enrichment and real-time analytics is crucial.

Cross-Department Collaboration: ABM thrives on synergy between marketing, sales, and sometimes product teams. Clear communication and shared goals minimize misalignment.

Scalability: Personalized campaigns can be resource-intensive. The right processes, including marketing automation, can help scale ABM initiatives without losing personalization.

Future of ROI-Focused ABM

As AI and data analytics evolve, expect more precise insights into when and how to engage accounts. Predictive models might indicate which accounts show the highest buying intent at any given time. Virtual events, immersive demos, and advanced analytics tools will further refine how businesses interact with their most valuable prospects.

Conclusion

By centering marketing resources on the most promising accounts, companies get more “bang for their buck.” The personalized, data-driven approach of Account Based Marketing Services paves the way for shorter sales cycles, deeper client trust, and an overall boost in ROI. Whether you’re scaling a SaaS venture or managing an enterprise marketing budget, adopting ABM principles can reshape your revenue landscape.

[lulltrill]

How Can the Landing Pages Help to Launch A Successful Campaign? Colourpop Cosmetics Knows the Answer.

Launched in 2014, Colourpop Cosmetics (hereafter referred to as Colorpop) was the first beauty brand launched and sold exclusively on the Internet. Colourpop provides high-quality products at affordable prices (about $5-30), which not only gained itself considerable market share in the U.S., but also attracted the rapidly developing Chinese beauty market, which contains many young people who just started to learn makeup, and need cosmetic products, but have a low budget.

Targeting Chinese market, Colourpop Cosmetics launched an email marketing campaign on Jan.4th, 2020, which was three weeks before the 2020 Spring Festival, also known as the Lunar New Year – one of the biggest festivals in China.

(Considering that the picture of the email is too long for the better UX of this blog, it has been put at the end of this blog post.)

Titled horoscopes, the email landing page contains 12 red pictures – each of them has the horoscopes and the lucky colors of different zodiac sign for the coming year. By clicking on different pictures respectively, customers can access another 12 different landing pages, which are the Colourpop’s campaign pages.

(Click the links below to see the 12 campaign pages on the Colourpop’s Website.)

RAT      OX      TIGER      RABBIT      DRAGON      SNAKE   HORSE      GOAT     MONKEY     ROOSTER     DOG      PIG

Right before I finish this blog post and get ready to post it, another email from Colourpop on a similar topic confirmed the success of this kind of email and landing page. If they didn’t have good results last time, after all, they won’t do a similar one again. This time, on Feb. 16th, 2020, the email from Colourpop contains the horoscopes and recommended products of 12 constellations for February. And there are also another 12 different landing pages on the Colourpop website linked to the 12 horoscopes.

(Considering that the picture of the email is too long for the better UX of this blog, it has been put at the end of this blog post.)

In my point of view, these creative landing pages are a successful example of using landing pages for email marketing campaigns. Let’s see how Colourpop made those.

Know the Target Audience

Understanding the customers’ behaviors and habits is the first and the most important step. The target audience of Colourpop is female Millennials and Generation Z. According to my research, many Millennials and Generation Z, especially female, are big fans of astrology, which would give themselves a way to know themselves and a sense of charging their own future. As mentioned in an article, “The kids these days and their memes are like the perfect context for astrology.” (I won’t elaborate on astrology in this blog, but if you are interested, you may click this link to learn more.) The Chinese zodiac culture, similarly, is also related to personality and fortune. Nowadays, not only many Chinese old people believe it, but also Chinese young people, even people from western countries are interested in it.

Create the Right Content

Knowing the things talked about above, Colourpop chose a right topic, and created the right content for the landing page. The horoscopes related to the products can attract target audience to the e-commerce website by meeting their spiritual needs and arousing their curiosity. Also, seeing the forecast with positive words, customers can be encouraged while receiving holiday wishes from the brand, which is very helpful to the building of the relationship between the brand and the customers.

Choose the Right Design

Choosing the right design not only helps to show the theme, but also can satisfy the customers’ aesthetic needs. In the Spring Festival case, Colourpop used red as their theme color, along with many Chinese patterns and characters, so as to create a festival atmosphere and emotional resonance with the audiences. Also, they have used younger design, including the small flowers and the color of blue, to make sure it is consistent with the brand image and more suitable for young audiences.

Be Unified and Be Flexible

By clicking the pictures in the two email, it is easy to find that the websites linked to them is not directly the main page of the Colourpop, but another 24 microsites correspond to different constellation or zodiac sign. It is easy to notice that the same pictures with the same style as the email had been put on those microsites, which created a sense of unity that enhances credibility.

However, we can also find that the pictures and content are actually flexible. Different sizes of pictures are suitable for different devices; different selection of product corresponded to different constellation or zodiac sign are suitable for the horoscope theme. 

Also, through progressive disclosure process provided by a hamburger menu (which was linked to the main page and other products of Colourpop) on the upper left corner of the microsite, Colourpop has gave the customers a complete and progressive user experience.

Choose the Right Time

The last thing I want to mention is the timing. The festival campaign was launched 3 weeks before the Lunar New Year, when people were preparing for the festival, shopping for goods and choosing gifts. If customers were attracted by the content and decided to buy, they would have enough time to get the product before the festival. In the constellation case, the email was sent to me a day after I opened up the similar email (the festival one) many times (for research purposes). Rule out coincidence, I believe it was because their system thinks I was interested in these kinds of subjects, so they sent me another one to retarget me in time.

In a word, Colourpop has created a series of UI elements to provide the customers a comfortable and closely related UX through the horoscope landing pages.

(Pictures are taken from the Internet, the copyright belongs to the original author.)

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