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crosshairscommunication · 3 months

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What Are Social Media Influencers and How Do You Connect With Them?

Social media has become an integral part of marketing for brands today. An increasing number of brands are leveraging the power of social media influencers to promote their products and services to a targeted audience.

Who Are Social Media Influencers?

Social media influencers are people who have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and generate large followers of enthusiastic, engaged people who pay close attention to their views.

Influencers usually have thousands or even millions of followers on social platforms like Instagram, YouTube, Twitter, Facebook, etc. They are considered trusted tastemakers in one or several niches like fashion, beauty, lifestyle, technology, etc.

Brands collaborate with influencers to leverage their social credibility and boost brand awareness.

Why Connect with Social Media Influencers?

Here are some key reasons why brands seek to connect with influencers:

Reach Target Audiences

Every influencer attracts a niche audience on social media. By partnering with relevant influencers, brands can get exposure to targeted potential customers at a massive scale.

Boost Brand Awareness & Affinity

Most followers trust an influencer's opinions on products. Their recommendations enable brands to drive conversations around their products and services, ultimately boosting brand awareness.

Higher Conversion Rates

The probability of a sale increases manifold when existing audiences are exposed to a brand through influencers. Their endorsements add social proof and credibility for brands.

Cost-effectiveness

Influencer marketing costs a fraction of traditional advertising. A single influencer partnership has the potential to get a brand thousands of new socially referred leads and buyers.

How to Connect with Relevant Influencers

Succeeding with influencer marketing rests on connecting with the right influencers aligned with your brand. Here are some tips on reaching out to potential influencers:

Define Clear Goals

Be clear on what you want to achieve through an influencer - brand awareness, content promotion, lead generation, or sale conversions. This goal will drive decisions on relevant influencers.

Identify Niche Influencers

Use analytic tools to find influencers in your industry and drill down further into sub-niches. Micro or nano-influencers often have highly targeted, engaged audiences despite modest follower counts.

Research Thoroughly

Take time to study an influencer's content style and audience demographics beyond just follower numbers alone. Assess the quality of their engagement levels. Ensure there is a natural fit between them and your brand values.

Customize Your Pitch

Create personalized, perhaps even creative pitches that appeal to specific influencers instead of mass emails. Demonstrate the partnership's mutual benefits. Provide clear expectations on compensation, deliverables, or any other terms.

Track Performance Continuously

Use affiliate links, promo codes, or trackable links to monitor the traffic, leads, and sales arising from each influencer affiliation accurately. Continuously optimize efforts based on performance.

A PR agency in Mumbai, India, and other states as well is popular in connecting with these influencers.

Leveraging Micro-Influencers for Authentic Promotions

As social media marketing evolves, brands have shifted focus from celebrity mega-influencers to micro-influencers with highly engaged small communities. Micro-influencers have below 100,000 followers, often ranging from 1000 to 10,000 followers.

Micro-influencers create content specific to narrow, well-defined niches. Their diminutive but targeted follower base tends to have higher engagement and conversion rates. Micro-influencer promotions come across as more authentic as they blend seamlessly into the community.

Key Takeaways for Working with Micro-Influencers:

Research thoroughly to find micro-influencers aligned to your brand

Vet them for content quality, and engagement levels beyond just following numbers

Offer micro-influencers free products to review instead of paying fees

Set clear content guidelines but give them the flexibility to showcase genuinely

Leverage user-generated content from micro-influencers on your own channel

Compare performance across micro-influencers and optimize periodically

Final Thoughts

An Online Reputation Management Services India business like Social Media India serves as an ideal influencer marketing agency to help brands conceive and execute proven influencer marketing strategies. Take advantage of their extensive influencer networks and community connections when planning influencer collaborations.

Aligning with niche social media influencers enables brands to increase awareness, credibility, and sales in target customer segments cost-effectively. With clear objectives, due diligence, and continuous optimization, influencer marketing can amplify brand success tremendously leveraging trusted voices on social media.

#PR agency in Delhi #social media influencer #social media Marketing Services Mumbai #Event Management Company India #Crisis Management Company India #blogger outreach services #Lifestyle PR Services Delhi #Lifestyle PR Firm Delhi

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rojgarbharat · 5 months

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Name of Post:

Amity University Teaching Non Teaching Recruitment 2024

Post Date:05/05/2024Short Information :Amity University invites has Recently Recruit to the Pro Vice-Chancellor,Deans,Directors,Associate Professor/ Professor,Non-Teaching Faculty Recruitment 2024.

Amity University, Bihar

Teaching & Non Teaching Job Recruitment 2024

WWW.ROJGARBHARAT.INFO

Application Fee

No Need.

Important Dates

Job Posted : 05/05/2025

Last Date : NA

Job Location

MUMBAI, LUCKNOW, JAIPUR, GURUGRAM, GWALIOR, RAIPUR, BENGALURU, KOLKATA, RANCHI, PATNA AND MOHALI

Job Title: Details

Pro Vice-Chancellor

Deans

Directors

Associate Professor/ Professor

Non-Teaching Faculty:

Admission Counsellors

Accounts Department

Manager HR (Talent Acquisition)

Manager HR CHRIS)

Digital Marketing

Incubation Manager

Performance Marketing

Social Media Management

Content Marketing

Department :

DIRECTORS FOR INSTITUTIONS IN THE FOLLOWING DISCIPLINES: • School of Applied Science • School of Architecture & Interior Design • School of Business • School of Engineering & Technology • School of Fashion Technology • School of Fine Arts • School of Foreign Languages • School of Hospitality • School of Law • School of Liberal Arts • School of Mass Comm. • School of Paramedical Sciences • School of Performing Arts • College of Commerce & Finance • College of Nursing • Institute of Biotechnology • Institute of Psychology & Allied Sc. • Institute of Pharmacy • Institute of Information Technology • Medical School • Film School • Institute of Clinical Psychology

DIRECTORS FOR FOLLOWING DEPARTMENTS: • Academic Monitoring & Support • Admissions • Outreach • Human Resources • International Engagement • IPR • Marketing • Open Learning Resources • Internal Quality Assurance • Academic Coordination • Controller of Examination • Accreditation & Ranking • Hostels and Security • Administration • Registrar • Placements and Industry Integration • Corporate Communications and PR

DEANS FOR FOLLOWING DEPARTMENTS: • Academics • Research • International Affairs • Student Welfare Preference will be given to the candidates applying for the position of Directors with exposure in Foreign Universities and strong research and administrative track record

PROFESSORS/ ASSOCIATE PROFESSORS IN: • Applied Sciences • Architecture & Planning • Artificial intelligence • Clinical Psychology • Commerce • Cyber Security • Design • Data Science • Economics • Education • Engineering (Aerospace, Biomedical, Computer Science/IT, Chemical, Civil, Electrical, ECE, Mechanical) • English • Environmental Sc. • Fashion Technology • Finance • Fine Arts • Food Technology • Forensic Science • Hospitality • Humanities and Social Sciences • Interior Design • International Business • Journalism & Mass Communication • Languages (Chinese, Spanish, German, French, Japanese, Russian) • Law • Management (Finance, HR, Marketing, Qualitative Techniques, Strategy) • Machine Learning • Medical and Allied Sciences (Audiology & Speech Language Pathology, Dietetics & Nutrition, Orthodontics, Clinical Optometry, Medical Lab Technology, Clinical Research, Public Health, Hospital Administration) • Nanotechnology • Performing Arts • Nursing • Pharmacy • Physical Education & Sports Sc. • Psychology and Behavioural Sc. • Special Education • Robotics • Travel & Tourism

Employment Type

Full Time.

Qualification Details

As per UGC norms. Ph.D.

USE IMPORTANT LINKS

Apply Online

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grishh · 11 months

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ORION PR : OUR SERVICES

Our Services

Reputation Management

We work with clients to achieve objectives as diverse as building reputation of the product / brand for increase in sales to handling issues which might potentially have a damaging impact, thereby protecting reputation.

Corporate Communications

We bring our vast experience in managing all aspects of external and internal communications. We also take up outsourcing of entire corporate communications dept.

Visibility Management

We help our clients create opportunities for enhancing and reinforcing brand equity through strategic PR & Digital exercises combining tact and relevance.

Media Relations

Our in-depth understanding and long years of experience holds us in good stead to mobilize and manage the national and local media appropriately in any situation.

Crisis Management / Public Affairs

Our specialist division for crisis management and media training advises and handles issues that from time-to-time influencing public opinion and attitude vis-a vis our clients and their interests.

Research And Media Monitoring

We use various in-house processes to track 'Image' of our clients from across all media.

Online Reputation Management

Orion Digital, Our specialist Division develops and implements social media campaigns using cutting-edge tools and other Interactive Communication Technologies (ICT).

Design & Editorial Communication Materials

Orion Design House, Our specialist production division, specializing in designing and producing communication materials.

Event Management

Our Event team helps organize PR events at all locations in India , with the help of over 150 associates.

Media Training, Personal Image & Corporate Grooming

Our training outfit Oriel provides a range of training solutions, from Corporate Grooming and Media Training. We also devise and implement internal branding and communication campaign.

CSR ( Corporate Social Responsibility)

We work in coalition with NGOs and local bodies to ensure effective and result oriented CSR programme.

#public relation #orion pr #planning

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srbachchan · 4 years

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DAY 4414(i)

Jalsa, Mumbai Apr 7/8, 2020 Tue/Wed 8:14 AM

Alright .. tempers cooled a bit though not entirely .. the Tumblr format has again changed and it is off putting .. but what .. an alternative is not available , so one endures ..

Please find below the social media links for the film, you can retweet this link on twitter on Facebook and can share this link, however since the duration is longer you will have to upload the video natively on IGTV on Instagram. Attached is a google drive link of the film from where you can download the video and then upload it on IGTV on Instagram.

Twitter- https://twitter.com/SonyTV/status/1247187306764619779 FB- https://www.facebook.com/watch/?v=983267872088458

Instagram https://www.instagram.com/tv/B-pQ_7yFW7n/?igshid=i8f5n3jua5au

Google drive link with mp4 for IGTV

SO ... these be the links that were given to me by Sony PR and when displayed at various platforms gave the enthusiasm that was written about in the previous .. yes .. appreciation came in waves upon waves .. known and unknown alike .. connected and unconnected .. all .. from and without too .. pro and anti .. those in support and those in non support .. they that cooperated , and they that distanced themselves from support and the coop .. we are all mere beings .. the universe fills itself with so many .. many of difference and different kind .. when the grains on each leaf .. when the microscopic elements .. of virus shape size and disposition exist in natures creation .. what are humans .. ?

Blessed be all .. they all contributed .. contributed in applause and in reject .. reject is most important .. gives fight a chance .. without it fight would be an imbecile .. unarmed, weak and without prepare .. unpreparedness is a curse .. prepare .. keep ready for use .. it comes in use , anytime without warning .. so eń gardè .. or whatever the correct French is .. French , yes the beauty of its rendition .. the sweetest in the world .. next valued be Bengali , the tongue .. the delicacy of its existence, its presence in the many wondrous elements ..

BUT .. I stray ..

Yes the completion of the ‘film’ was a task .. a gentle idea shared by Prasoon Pandey, Director of Ad., films and with whom I had worked several times .. with him and his elder Piyush Pandey, head of that Ad., conglomerate O&M .. and when it came across to me , the thought of its extension in the format seen finally gave incentive to bring in greater value to it .. so I thought, I worked , I reacted, I shared , I got approval and then went to each of those stratospheric stars and celebrities with the idea .. calling them several times .. connecting them all .. all over the World all over the places they lived .. and then their agree .. the designing of the Demo by Prasoon .. the passing it on to the respective and in explanation , each one , each location .. convincing them .. and then the wait for their portion to arrive and putting it together .. the creatives all being followed up by the team .. each little protocol to be put in place .. diplomatically .. politically .. egoistically .. to be CORRECT and accepted .. yes .. all .. all done in this wonder world of internet wires and the mobility of the hand phone .. the modern day invention par excellence .. oh , done and covered with suitable time difference delays .. some within the time zone some not .. some really really far away .. but their love and support impeccable ..

That done the negotiate with what to be done with it .. in times of trial it does not bode well to be seen in frivolous acts .. so consider who we are , how we are , and what we are .. and who they that make us who we are .. the workers and their plight in this locked out premise .. without a daily earning , without their normal existence , without the essentials ..

We must give back to them .. so .. worked on sponsors TV outlets , personal contribution and arrived successfully .. TV shall be Sony .. sponsor shall be Kalyan Jewellers .. and the distribution shall be pan India , pan workers of all the Industries of film in the nation .. NSEW .. and which is why NSEW in the representation of the artists .. Hindi, Marathi, Malayalam, Kannad, Tamil, Telugu, Bengali, Punjabi .. pan India in representation .. pan India in language .. pan India in the work force .. just a pan India film .. a film titled ‘FAMILY’ .. for we are one and we are one family .. this film Industry of the country .. !!

NOW .. then .. as the tech readiness readies itself .. the promotion ..

Promotion promotion .. back to the net and the con calls with concerned and with the GANG GANG .. gang gang .. the title given by the girls in house .. Navya Naveli and Shweta .. who find it amusing our confabulations on these con calls, hence an amusing title .. its accepted .. SO .. yes promo .. the written from the obvious sources ‘reeks of garlic from every pore’ .. it stinks .. and then a suggestion ans endeavour to do it by the self .. done and agreed upon after con calls and net issues with the masters .. no disrespect .. but yaa , it not happening people .. ok .. so do it yourself , fine .. sitting and designing it in the mind and WHAM ! .. got it .. now to shoot it in these conditions .. so Abhishek come on assist me with the camera work .. out in the back yard .. a quick shoot .. and a quick forwarding in sense first to all the concerned and then approval of it to be given final tech touches .. done ..

So then put it out .. time running ot .. get the tech right .. net mobile and every other communication in use .. and done and out on the required platforms ..

BUT .. within all this, setting up the personal shoot of the film continues with able help again from the children .. re takes and re shoots .. and delivered to the tech team .. they work .. the ideas continue to improve or adjust or remove .. some have come in time others delayed , time running out again the 9Pm slot has been advertised ..

FINALLY .. on air ..

BUT .. and there are so many buts .. other works continue .. domestic pre cautionary checks on sanitation and sanitising .. staff reduced , staff homed within, staff looked after in excess ..

.. and also the monitoring of the personal feeding that continues in various parts of the city .. 2000 packets of food each day .. lunch and dinner .. for the poor and needy .. and the bigger 3000 bags of essentials delivered to take care of 3000 families provisions for a month .. average of 4 per family works to the reach of approx 14,000 ..

Working then for the FAMILY out reach and devising methodology of the distribution to the mentioned workers .. the data access with the Head of the Employees Nation wide Association .. retailer sought and fixed .. gift coupons and cash to be given out to the approx 100,000 of them, with the sponsor and personal fund collected .. to last them for month ..

THEN .. back to the desk .. there is urgent need from the Capital on a campaign design and completion within urgent needs .. lat night getting that done ..

AND .. also in simultaneous work on the poem of hope from Babu ji .. rendering it here .. con calls with recordist there .. music directors in another there .. they be two in respective homes and no studio set ups .. but the ingenious working force and minds successful .. it is after 72 attempts that it looks like going on platforms .. perhaps to day .. perhaps .. apprehensive for that too .. how what where and when .. ahhhh .. just let it be say the girls in the house .. the main girl stuck away from home in Delhi .. attending Parliament when the shut happened .. so she remain where she is .. and Face Time WhatsApp .. ZINDABAD !!

OH dear forgot .. another request for the voice rendition on the conditions we are in .. at it till 4 am .. and now from 6 .. rendered in rough waiting approval .. damn the files have not gone through .. WeTransfer warns .. damnnn ..

Ok shall try resize and getting the email ID correct .. .. ahhahahahhhgggrr ..

this post is sounding like a brain damaged ‘haemoglobin of the country of the system’ devoured and entirely consumed by the chemical ChSo2 .. sorry that be a College insensitive linguaexpletiva .. !!!! Pardoń .. is the French right .. eh .. who cares ..

BUT .. I tell you .. in all this mesmerising work schedule .. the imagery of Babuji his words his thoughts his books his voice keep me company in excess .. they bring the water in the eyes ..

I must leave now .. cannot allow it to drip on the post pages ..

Amitabh Bachchan

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marymosley · 4 years

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OVERVIEW OF THE ADVERTISING STANDARDS COUNCIL OF INDIA

INTRODUCTION:

In this century, India is expanding and one of the largest growing markets out there in the world. To suffice the consumer needs, there is an increase an immense competition amongst the sellers. Besides, the population growth is increasing each passing year; so are their purchasing capabilities. Thus, giving rise to a ruthless competition among the sellers as all of them want to gain profit. Hence, the seller’s often rely on advertisements to reach out to the customers. In addition, to make their product stand out and unique among the others they often make false and misleading claims about their products.

FORMATION OF ADVERTISING STANDARDS COUNCIL OF INDIA:

Ever since India gained independence in 1947 there has been an upsurge in the market whilst India developed economically and made global progression. The rivalry among the sellers increased this, the prominent members felt the need to ensure fair play among the sellers and manufacturers. in 1985 , the eminent personalities of a nation connected renowned men from the four sectors :

● Advertisers;

● Advertising agencies;

● Media broadcasting and the press; and

● PR Agency and Market Research Agencies .

They came together to accept global best practices in the field of “Self Regulation in Advertising” . USA , UK, Germany has similar organisations known as “Self Regulatory Organisations” (SROs). Recently, there are more than 70 SROs working effaciously including India.

ADVERTISING STANDARD COUNCIL OF INDIA (ASCI)

The ASCI registered itself as self regulatory and non-profit company under section 25 of the Indian Companies Act of 1956. It is a voluntary self regulation council promoting self regulation in advertising. The consists of a board of Governor including 16 members representing the advertisers agencies media and other individual firms. It also has 21 members from the Consumer Complaints Council (CCC) , out of which 12 of them and notable personalities from fields such as medical, legal, engineering, human resources etc. The rest are from the advertisement agency. Presently there are 313 members.

Funds are collected by the businesses undertaken by the ASCI through yearly membership subscription. The turnover of the subscriptions vary within the range of 2000 to 75000 per annum.

OBJECTIVE OF ASCI:

The ASCI envision to do the following :

To monitor , manage and promote standards of advertising practices in India with a view to:

1. Ensure that there is truthfulness and honesty in the presentations and the claims made through the advertisement agencies against any misleading claims.

2. Ensure that there is nothing offensive to the general mass of the nation and the standards of public agency in advertisements is followed.

3. Ensure against any in discrimination use of advertisement for the purpose of products or services which are considered as hazardous to the general public or individuals which are unacceptable to the society as a whole.

4. Ensure that there is a fair play amongst the advertisement agencies and generally accepted competitive behaviour.

5. To codify, adopt and modify the code of advertisement from time to time and manage and control and publicize such code.

6. To provide facilities and machinery in the form of one or more Consumer Complaint Council having such composition against advertisement in the code of advertisement practices and report thereon.

MISSION OF ASCI:

The ASCI has a comprehensive goal to achieve and amplify the common mass’s confidence in advertising. ASCI seeks to safeguard the advertisements and uphold its code of self regulation which requires advertisements to be :

1. Truthful and honest to its customers and competitors.

2. To stay within the periphery of societal standards and public decency.

3. To not used in discrimination to promote hazardous products.

MAIN ACTIVITIES OF THE ASCI:

The ASCI codify, adopt and modify the advertisement practices in India from time to time and implement, administer and promote, promulgate and publicize such code. Provides facilities and machinery in the form of Consumer Complaints Council having such composition and power prescribed from time to time to examine complaints against ads in terms of the code and report there on.

Give wide publicity to the code and seek adherence to it of as many as possible of those engaged in advertising. To print and publish templates, leaflets and circulars or other literature or material that may be considered desirable for the promotion or carrying out of the objectives of the company and disseminate it through any medium of communication.

THE ASCI CODE:

The ASCI has adopted to code for Self Regulation and Advertising. The code is framed by eminent personalities belonging to various professions and industries connected with advertising and media. The purpose of the code is to control the ingredients of advertisement not to impede the sell of offensive products for reasons what so ever the cause maybe, provided that the advertisements are themselves not offensive in nature therefore causing no objectification by this code.

The ASCI Code is now a part of cable television network rules. The rule 7(9) states that no at which violates the code of self-regulation in AD as adopted by ASCI Mumbai for public exhibition from time to time shall be carried in cable service. This recent amendment has now the immense power to the ASCI.

When the court will start gaining popularity among the general public, there will be :

● Lesser false misleading claims;

● Fewer unfair advertisements; and

● Increasing responsibility.

CODE FOR SELF REGULATION:

The code for self regulation in advertising adopted by the members of the advertising standards Council of India is as follows :

“The purpose of the food is to control the content of advertisements not to have for the sale of products which may be found defensive for whatever reason why some people provided the advertisements for such products are not themselves offensive that will be normally no ground for objection to them in terms of the code. “

RESPONSIBILITY FOR OBSERVATION OF CODE:

The responsibility for the observation of code for self regulation it advertisement lies with the persons who are engaged in commission, creation or publication of advertisements, or assist in the creation or publication of any advertisement. None of these advertisement agencies are expected to create content of advertisements which contravene this code. This is a self imposed discipline which the code requires for self regulation in advertisement from all those who are involved in the commissioning or creation and placement or publishing of advertisements.

Besides this code is applicable for advertisements read ,heard or viewed in India even though if they are originated in any foreign country as long as the consumers of India at exposed to those advertisements.

THE CODE AND THE LAW:

The code rule along with various provisions of common law and statutes affecting form and content of advertisements. The rules of the court are not to upsurp the legal machinery but designated to complement legal control .

CONSUMER COMPLAINTS COUNCIL:

The Consumer Complaints Council (CCC) is appointed by the board of governors. There shall be no more than 21 members out of which 12 shall belong to the civil society and nine from the advertisement agency. The CCC decide upon complaints within a period of 4 to 6 weeks. the CCC examine and investigate the Complaints received from customers and the public regarding any breach of the code of conduct and or any action to be taken in this regard.

POWERS OF CONSUMER COMPLAINTS COUNCIL:

The following are the powers of the CCC:

1. Each Council is entitled to receive complaints from the board of Governor, the consumer and the public and members of company.

2. Each Council must enquire, investigate and decide upon the Complaints they have received within a framework provided by the code of conduct adopted by the company.

3. All the decision by the Council shall by simple majority in writing and specify the actions to be taken in respect of offensive advertisement.

The ASCI encourages a common mass to file complaint against advertisements which they find to be expensive and each of these complaints received unparalleled and impartial and unbiased consideration by the CCC which considers and takes into account the viewpoint of the advertisers and consumers and check if it’s communicated well and/ or it contravenes the code of conduct.

The role of CCC, deals with complaints relating to consumer and industry, advertisements which are false, indecent, offensive or illegal or promote unfair competition and which contravene the code of ASCI.

JURISDICTION:

The ASCI deals with cases related to infringement of intellectual property rights. In the case of Procter and Gamble Home Products Vs Hindustan Unilever limited , the Delhi High Court had discussed at length about the jurisdiction of the Advertising Standard Council of India. It was held that the ASCI is a self regulatory body in the advertising field but not for dispute resolution or awarding damages to plaintiff. However, there is a complaint committee, but it is only to self regulate. If the ASCI find any complaint of merit, they can only recommend the advertiser but there is no mechanism to grant any relief to the plaintiff.

Although the Delhi High Court was of a different view in the case of, Metro Tyres limited Vs ASCI , that the role of ASCI is self regulatory and in curtailing the litigation thereby providing a mechanism for amicable settlement of disputes and also function as an alternative dispute mechanism.

CONCLUSION:

The ASCI, is the non profitable self regulatory and non governmental body. The role of ASCI is now being recognised by the Supreme Court as well as a self regulatory mechanism for advertisements in India. Although till now it has only mainly made recommendations to the advertisers and they cannot grant relief at compel them to follow any orders. But as a self regulatory body through an attempt to curb the unfairness and exaggerated claims by the advertisement agencies, the ASCI has had come a long way and has a long journey ahead of it. This organisation has changed the outlook of advertising in India. And the Consumer Complaints Council has provided the common people to file complaint against offensive ads as the right guaranteed to the customer.

The post OVERVIEW OF THE ADVERTISING STANDARDS COUNCIL OF INDIA appeared first on Legal Desire.

OVERVIEW OF THE ADVERTISING STANDARDS COUNCIL OF INDIA published first on https://immigrationlawyerto.tumblr.com/

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tyccommunication · 5 years

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Social Media Road to Success

A master plan is essential before you head out and veer the business from its conventional approach of advertising to contemporary PR Firms in Delhi and advanced cities like it. Using 'contemporary' here may not be very apt; however, for businesses that do not cater to the youth and are industry oriented, do not plunge big time into this way of PR. Nevertheless, for their international clients, they have to dive in and get in touch with the best Social Media Companies in Delhi, Mumbai and other big cities. As a first time entrant into the market, you must know the effective ways to use the Social media platform for your success. Let us find out:

· Aligning Social Media Goals with the business: It is important that business goals must be clear to the owners and to the Social Media Companies in Delhi and similar tier cities that you may have shortlisted. Once you find PR Firms in Delhi or another location based on the understanding of the goals, go ahead and know their strategies in order to propagate your company.

· Tracking and perceiving Data: Although comments and likes, Tweets and re-tweets are all track-able; what is trackless is the result of these. As a business owner, if you do not get results, the activity goes in vain. For the results, it is vital that the focus is on referrals, lead generation and finally the conversion rate. Although it is not easy to deduce the results in a less span of time but effective strategy calls for vigilant monitoring.

· Understanding the viewers: Even though you may have a specific purpose of entering into social media marketing, it is important to perceive the needs of the viewers and the audience. You may in a way also be instigating or educating prospective business owners to reach you. Through Social Media, you and the social media companies can help you garner real data. This could be about those people who follow you on Instagram or are connected on Facebook. This connectivity helps you in understanding the origin of the people who follow you, and other things about them, allowing you to allocate resources judiciously.

Competitive Analysis: Most business owners think alike and those who comprehend this innovate their ways to gain a competitive edge. For this, you must know how your competitors have projected their products or business as a whole. When you understand that, you stead on a similar path, but differently!

#PR Firms in Delhi #pr services in delhi #PR Agencies In Delhi #seo services in delhi #social media marketing #public relations

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reddyash · 5 years

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Marketing Manager

We are hiring Marketing Manager for Asset Management Company for Mumbai Location

Position: Marketing Manager Responsibilities Assisting the Director of Marketing & Products in BTL & PR activities. Co-ordinate all public relations activities. Manage Media inquiries and interview requests. Monitor, analyze and communicate PR results on a daily and quarterly basis. Create content for press releases,…

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aobindia2 · 5 years

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Best Digital Marketing Agency in India | 360° Digital Marketing Services

"At AOB, it's their belief that if one has conceived a service or a product and if it is legitimate, no matter how tough the market is, no matter how competitive it is, they can find a customer for it."

AOB is India’s leading sales outsourcing company who are equipped to help Corporates, Start-ups and SMEs with their sales - be it online, offline or Digital. They specialize in Sales outsourcing, Digital marketing management, Sales process audit, Direct sales, BTL/ATL activity planning and execution, Media buying and PR Management. AOB can set up Channel/ Distribution Network and Franchisee Network as well. They can carve out sales strategy and implement it for you.

Dr. Praveen Kumar, the founder of AOB India, has helped clients achieve their sales target by improvising their branding (online/offline), increasing the number of sales channels, building new franchise/distribution network and employing Direct Sales Associates . Be it B2B or B2C Sales - in any segment or any industry - his solution has always helped win sales numbers. He has been the recipient of the Most Innovative Product of the year 2016 by BrainFeed Magazine, India and the recipient of the most effective campaign management award by Webworld Magazine, Singapore, amongst many other awards.

Machine maker is proud to showcase Dr. Praveen Kumar, the founder and CEO of AOB India which is the leading sales outsourcing agency in India. Dr. Praveen Kumar has 12 years of experience in sales in almost all business verticals. He has worked with P&G as a Vice President in Singapore and Head of Operations with Genpact in Hong Kong before founding Xanthippe Creations, which is the parent company that houses brands like AOB India, MySuperKid, MyKahani and LaFantasia. While AOB India is an effective sales solution provider, Dr. Praveen Kumar assures, “Outsourcing your work to AOB will ensure a steady and robust growth in the creation of new sales leads allowing you to focus on the core areas of your business operations".

Dr. Praveen goes on to explain how AOB is number driven and their primary focus lies with sales figure; they work out the best strategy to achieve that number. It is a complete customer centric organization which has equal love and affection for corporate giants like Paytm, Hyundai, Keventers and Pramura as well as start-up clients like Jarsh Innovations, FABNICS and Prodios. They have worked with varied brands and products which makes them unique in their own right. He takes pride in the fact that most of his customers approach him after exhausting all other means to achieve growth in their sales number. He has faced challenges such as customer’s negative perception about new start-up in the market, funds constraint, too much competition, poor dealer/distribution network, no online presence, trust factor from end users, etc. Therefore, in order to meet such challenges, AOB India works on the brand's online and offline presence in the market, renovate the brand's image by way of uplifting company logo and product packaging design and improving market communication materials and websites and develop pricing solution based on the market requirement, etc. which in turn leads to increased sales.

A new market communication strategy may also be put in place with a strong media presence along with an aggressive sales team to meet the new wave of demand. Their Digital Marketing approach is way different; everything is planned around content and its engagement with the right audience. Right digital strategy always pays huge results in terms of Sales. Re-marketing, viral marketing, social media marketing, organic sales growth via SEO and Paid Ads on Google are just tools to exploit the content and convert it into customers. AOB also monitors the product's demo installation through various support forums and blogs to ensure its positive feedback. The AOB solution to such challenges are absolutely tailor-made as per the client's requirements where in some cases the sales figures have even outnumbered the production capacity and the company had to hike up their production to meet the new demand. "But of course the product has to be saleable!”, says Dr. Praveen. AOB's biggest asset is its comprehensive, personalised and verified database catering to each type of product they work with. They have worked with textile, pharma, artificial intelligence, electronics, real estate, education, food and beverage, Automation, IT, Telecommunication, Electronics & Manufacturing industries, just to name a few. Their in-depth domain knowledge doesn't only help in building customised marketing strategies but also in launching innovative brand campaigns catering to just the brand's target audience. At AOB, they make sure that the right combination of resources, manpower and experience is put into use with only one target which is to hike up the sales revenue of their client. AOB also helps its clients with their global aspirations; they find international customers for its clients.

With the presence of AOB India in Delhi, Mumbai and Singapore, Dr. Praveen also helps in setting up international brand offices in India. He is already working with companies from Australia, the USA and the U.K with regards to their presence in India.

The AOB Core Values include:

· VELOCITY: Expand the speed and direction of new and incremental revenue of their client.

· POSITIONING: Position the client company to become more profitable with an enhanced brand, greater market recognition and a sustainable competitive advantage.

· PREDICTABILITY: Develop predictable revenue growth for their client with the right combination of human capital, processes, resources, metrics and accountability.

· EXCELLENCE: Create a sales "Centre of Excellence" with competent, passionate and unified team.

· SUSTAINABILITY: Increase overall top-line new revenue performance to maximum operation efficiency and self-sustaining levels for their clients.

We believe, AOB India is one of the fastest growing sales outsourcing agencies in India and their USP lies in the solutions they render with complete transparency and ease of management thus allowing the clients to get complete visibility and control of their operation from dashboard which ultimately leads to an upward sales growth curve.

#Digital Marketing Services #Best Digital Marketing Agency in delhi #Best Digital Marketing Agency in India

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aobindia · 6 years

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AOB India, the leading Sales Outsourcing Company, benefits every sector in the Indian Market

The AOB Core Values include:

· VELOCITY: Expand the speed and direction of new and incremental revenue of their client.

· POSITIONING: Position the client company to become more profitable with an enhanced brand, greater market recognition and a sustainable competitive advantage.

· PREDICTABILITY: Develop predictable revenue growth for their client with the right combination of human capital, processes, resources, metrics and accountability.

· EXCELLENCE: Create a sales "Centre of Excellence" with competent, passionate and unified team.

· SUSTAINABILITY: Increase overall top-line new revenue performance to maximum operation efficiency and self-sustaining levels for their clients.

#business

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srbachchan · 8 years

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DAY 3267

Jalsa, Mumbai Mar 8/9, 2017 Wed/Thu 1:49am

So .. of the many that read the Blog you may have noticed that the time consumed from the previous DAY to this DAY has hardly been 17 mins !

Which is quite alarming .. because normally the Blog takes about 2 :37 hrs to compose and print ..

Any way ..

So we are back again and in the midst of another missive, which hopefully shall get registered in a jiffy .. before the guardians of the Blog .. the two truly committed guardians - Rochelle and our lady from SanFrisco, Renate, begin to wonder if I have missed pressing the dreaded button for posting the material .. and then there are the other vigilantes - Sachin and AG and Prashant and so many others that keep correcting details .. “you’ve got the date wrong sir” or “the DAY numbering is incorrect” .. thank you people thank you Ef , whatever would I do without you ..

The making of ad., films is a challenge .. what would require 3 hrs to convey on film takes that amount of time, to convey in 30 secs .. it is an art, and a difficult creative exercise .. the writing, the concept, its shooting its PR and marketing, all go down in that 1 shift of work in the studio .. days are important because the contract defines number of days required in a year .. etc ..

But it is great .. the time spent for those ad., shoots .. the amount of studious looking men and women .. the concentrated charts and time lines and different jobs for different assistants is fascinating .. the execution is mostly done by the AD’s .. and that bunch of experts that sit sombre faced in front of the monitors, minutely discussing the angle of a leaf in the distance in the frame with such dexterity, that you must get to marvel their desire on focus .. it is a joy to be in their company .. mostly for fun reasons .. but all work oriented ..!!

The makers and directors that have migrated from Ad., film making to Movie making is astonishing .. and progressive too .. and rewarding as well .. they bring with them a culture that blends quite convincingly with the content required for film .. their ideas and stories are somewhat different .. and they strive for novelty .. if a large number of recent years films have enjoyed a different story line and thought, it is largely due to the inputs that have been brought in by that special Ad., film maker .. so many come to mind ..

The film is on release .. SARKAR 3 .. and there is a deluge of posters and art work that gets carried on the social media platforms .. thank you so much .. there is a speciality on the minds that go into the understanding of SARKAR and I did give some impressions to journalists .. may be I should put it up on another Blog .. I will .... good night ..

Amitabh Bachchan

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digitalmark18-blog · 6 years

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9 Kick Ass Ways to SEO with Google Web Master Tools' by Samblogs.com – How to Utilize Google Web Master Tools ...

New Post has been published on https://britishdigitalmarketingnews.com/9-kick-ass-ways-to-seo-with-google-web-master-tools-by-samblogs-com-how-to-utilize-google-web-master-tools/

9 Kick Ass Ways to SEO with Google Web Master Tools' by Samblogs.com – How to Utilize Google Web Master Tools ...

Google Web Master Tools is a set of tools provided by Google for free. Not many are aware how this great tool can be used to foster SEO. It’s recommended for website owners who are not harnessing the usefulness of Google Web Master Tools to start doing that. 9 Kick Ass Ways to SEO with Google Web Master Tools by Samblogs.com shows page owners how to use the features to boost their pages’ SEO.

Aka Sam wrote 9 Kick Ass Ways to SEO with Google Web Master Tools to benefit website owners to make the most of what is readily and most importantly freely available in the world’s most widely used Internet browser. Requesting for Google notifications in the face of problems is the first way – as Google Web Master Tools were designed by Google to mediate communication with webmasters in a more efficient ways. If any issues come up on a site, Google will notify the site owner via email. Secondly, making Google aware about the target audience of a site – if intended Google users are based in another country but the particular site has a co.uk domain, one can go to International Targeting option and do the needful. Third is the configuring of a preferred domain at the site setting feature – a certain domain configuration, when set to be the preferred domain, will result in Google treating both domains the same way.

Recognizing keywords that deliver Google traffic to a site is the fourth way – Aka Sam elucidates how Search Queries, the undisputedly most popular feature on web master tools functions to display a page’s performance in Google search. This is only one feature that enables one to direct more traffic to their site. This piece of information will prove to be highly beneficial to develop long term SEO campaign that’s effective, especially for seasoned SEO persons. This feature can be used by novices too – the data can be used to gauge a website’s plus and minus in regards with Google search frequency. One should pay attention to Aka Sam’s important things to note when using this feature. Next, the blog talks about monitoring inbound links, describing the importance of knowing the number of links that points to a website. This knowledge will outcrop data that would detect bad links that require removal.

The remaining four ways to SEO a website effectively using Google Web Master Tools that Aka Sam suggests include:

• Establishing site status – whether it has been penalized

• Verifying if the Google Crawler is enabled to access a particular website properly

• Presenting and reviewing the status of a sitemap

• Protecting a website by securing it from malware and hackers

Conclusively, 9 Kick Ass Ways to SEO using Google Web Master Tools points that the tools are extremely handy and even more so, free of charge. One needn’t be an expert in SEO to use the webmaster tools to their website’s advantage.

For more blogs about internet marketing techniques, visit http://samblogs.com/

Media Contact Company Name: SamBlogs.com Contact Person: Aka Sam Email: Send Email Phone: 02223876857 Address:305, Auto Commerce House, Kennedy Bridge, Chowpatty City: Mumbai State: Maharashtra Country: India Website: http://samblogs.com/

Source: http://www.digitaljournal.com/pr/3931427

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partyplanetindia · 7 years

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Coordinated Efforts Make an Event Management Company Successful

To be a successful event management company in Mumbai it takes solid experience in conceiving and conducting an event seamlessly, that is backed by foolproof backup plans.

Getting ready for an event

An event occurs if it involves a large participation of people for the purpose of auguring or celebrating an incident such as: • Birthday party • Graduation ceremony • Product launch • Sports event, Award ceremony • Conference and exhibition • Fashion show, Concert, Entertainment • Political, Corporate, Religious, Charity events Event size varies according to the number of participants attending the event, a corporate event can be considered a smaller event compared to a massive political rally which has their own financial implications. Hence, proper budgeting is of utmost importance for an event management company in Mumbai to achieve the desired objectives and at the same time monitor the return on investments on such events.

Shaping an event

The most important aspect to keep in mind while designing an event is the clear understanding of the objectives to be achieved during the event. Objectives can be as varied as promoting brand name, company image, enhanced sales and product launch, promote a social cause, promote services to humanity, etc. The shape and direction of an event take place based on the objectives to be achieved, which leads to taking a decision on matters such as: • Venue selection, Event theme • Event production and decoration • Catering services, audio/video services • Guest monitoring and PR, Media planning for event promotion • Entry and exit management, Safety and security • Time schedule, Visitor registration • Licensing and other legal compliances • Post-event response analysis Event costs include event production cost, advertisement and promotion, entertainment, marketing, logistics, printing, and much more that can crop up while the event is in progress. A great importance is given to a regular flow of funds at various stages of the event and any paucity of funds can jeopardize the smooth flow of the event leading to non-achievement of the very objectives that are of supreme importance.

The author notes the job of an event management company in Mumbai is to understand the objectives of an event and conceive and produce the same for a grand success without hitches.

#event management company in Mumbai

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marymosley · 4 years

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OVERVIEW OF THE ADVERTISING STANDARDS COUNCIL OF INDIA

INTRODUCTION:

FORMATION OF ADVERTISING STANDARDS COUNCIL OF INDIA:

● Advertisers;

● Advertising agencies;

● Media broadcasting and the press; and

● PR Agency and Market Research Agencies .

ADVERTISING STANDARD COUNCIL OF INDIA (ASCI)

Funds are collected by the businesses undertaken by the ASCI through yearly membership subscription. The turnover of the subscriptions vary within the range of 2000 to 75000 per annum.

OBJECTIVE OF ASCI:

The ASCI envision to do the following :

To monitor , manage and promote standards of advertising practices in India with a view to:

1. Ensure that there is truthfulness and honesty in the presentations and the claims made through the advertisement agencies against any misleading claims.

2. Ensure that there is nothing offensive to the general mass of the nation and the standards of public agency in advertisements is followed.

4. Ensure that there is a fair play amongst the advertisement agencies and generally accepted competitive behaviour.

5. To codify, adopt and modify the code of advertisement from time to time and manage and control and publicize such code.

6. To provide facilities and machinery in the form of one or more Consumer Complaint Council having such composition against advertisement in the code of advertisement practices and report thereon.

MISSION OF ASCI:

1. Truthful and honest to its customers and competitors.

2. To stay within the periphery of societal standards and public decency.

3. To not used in discrimination to promote hazardous products.

MAIN ACTIVITIES OF THE ASCI:

THE ASCI CODE:

When the court will start gaining popularity among the general public, there will be :

● Lesser false misleading claims;

● Fewer unfair advertisements; and

● Increasing responsibility.

CODE FOR SELF REGULATION:

The code for self regulation in advertising adopted by the members of the advertising standards Council of India is as follows :

RESPONSIBILITY FOR OBSERVATION OF CODE:

THE CODE AND THE LAW:

CONSUMER COMPLAINTS COUNCIL:

POWERS OF CONSUMER COMPLAINTS COUNCIL:

The following are the powers of the CCC:

1. Each Council is entitled to receive complaints from the board of Governor, the consumer and the public and members of company.

2. Each Council must enquire, investigate and decide upon the Complaints they have received within a framework provided by the code of conduct adopted by the company.

3. All the decision by the Council shall by simple majority in writing and specify the actions to be taken in respect of offensive advertisement.

JURISDICTION:

CONCLUSION:

The post OVERVIEW OF THE ADVERTISING STANDARDS COUNCIL OF INDIA appeared first on Legal Desire.

OVERVIEW OF THE ADVERTISING STANDARDS COUNCIL OF INDIA published first on https://immigrationlawyerto.tumblr.com/

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alisonfloresus · 7 years

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Beyond The Pale: Web Genius Or Chicanery?

The potential of using social media for customer service in responding to customers’ comments and complaints has been established. It is important for companies to monitor what is being said about them online.

It can help a company to quickly turn a complaint into positive Public Relation exercise by showing other users that they deal with customer complaints fairly, effectively and quickly. If the response is done well and in public it can be a big win for a company in terms of positive Public Relation.

There are a couple of well-documented complaints that have had profound impact accelerated by the new digital technologies. If it weren’t for the Internet, these events would not be such a global hit within such a short time. I would like to highlight two recent high profile incidents.

A complainant contacted Sir Richard, the chief executive of the airline, after a flight from Mumbai to Heathrow on December 7 2008, to convey his disappointment with the food served on board the airline. In January 2009 a complaint letter was sent to Sir Richard Branson. The letter was emailed globally and is considered by many to be the world’s funniest passenger complaint letter. In his letter, the passenger said that opening the lid of the main meal was like being given a “dead hamster for Christmas”.

I quote a rib-cracking part of the letter;”Imagine being a 12-year-old boy Richard,” he wrote. “Now imagine it’s Christmas morning and you’re sat there with your final present to open. It’s a big one, and you know what it is. It’s that Goodmans stereo you picked out of the catalogue and wrote to Santa about. Only you open the present and it’s not in there. It’s your hamster, Richard. It’s your hamster in the box and it’s not breathing. That’s how I felt when I peeled back the foil.”

Paul Charles, Virgin’s Director of Corporate Communications, confirmed to the media houses that Sir Richard Branson had telephoned the author of the letter and had thanked him for his “constructive if tongue-in-cheek” email. Mr. Charles said that Virgin was sorry the passenger had not liked the in-flight meals, which he said was “award-winning food which is very popular on our Indian routes.”

The passenger, author of this amusing Virgin Atlantic complaint letter, was offered chance to act as the airline’s food tester by Sir Richard Branson. He was asked to select the food and wines for future Virgin flights. That is a surprise gift. One wonders whether a traditional letter sent through the post would have elicited this kind of reaction.

Still in the airline industry, we all know that when airlines damage or lose their passenger’s luggage, they normally don’t pay easily or if they do, they pay a pittance. A case in point is that was reported in July 2009 of a passenger, called Dave Carroll, whose 3,500 dollars-customised guitar was broken while flying with the United Airline.

He went through a year of trying to gain compensation from the airline before being flatly told “NO” by an employee only known as Ms Irlweg. He even emailed this lady and told her he intends to compose a song about the saga. The Airline buried its head in the s and ignored the email. So he took revenge.

He composed a viral piece of music and video and, to his astonishment; this Youtube video has soared to fame. The catchy tune “United Breaks Guitars” is about his guitar, which cost about 1,200 dollars to repair. It has become an instant a viral hit.

Carroll found himself appearing on U.S. breakfast shows, with his group Sons of Maxwell’s album flying off the shelves for the first time ever. And as shares of United plummeted, horrified executives quickly offered Carroll money for the repair costs and flight vouchers. He told the airline to donate the sum to charity instead. United Airlines has made a $ 3,000 donation to a music-education program, the Thelonious Monk Institute of Jazz, which provides music education for kids.

Here is what Carroll told the BBC, ‘I asked myself: “if Michael Moore was a singer-songwriter, what would he do?” and I gathered my tools together and said I would write three songs about the airline, make videos about the airline and share them with the world.”

Carroll says he has composed another two songs about the incident, and the next one about his dealings with customer relations personnel, Ms Irlweg in particular, will be online soon. United must be bracing itself for the onslaught, though Carroll has promised that the song will ‘not be unkind’ to the unfortunate Ms Irlweg.

Taylor Guitars, the manufacturer of the guitar in question has offered him a new guitar to use in upcoming music videos. United Airlines said they would like to the video use for training purposes to ensure all customers receive better service from the company in future. And in a twist of fate, the company has lost 10 per cent of their share valued at a massive 180 million dollar. It is not known whether this is a direct consequence of bad publicity from this incident or it is just but a bad coincidence.

He said he was amazed to get so many hits.The video has received 4.2 million viewers and attracted 20,000 comments already. He had hoped to receive a million over the course of the year. His song has helped him financially though, it is currently the 20th best-selling track on the Itunes music sale website in Canada.

These stories confirm that the Internet has changed our world. It has changed how we interact with each other. The speed and the numbers, that can be manipulated at a whim, are enormous and cannot be ignored.The travel industry is a bit little jaded at the moment but can benefit from some marginally clever PR strategy stunts and viral ad campaigns.

from JournalsLINE http://journalsline.com/2017/06/22/beyond-the-pale-web-genius-or-chicanery/ from Journals LINE https://journalsline.tumblr.com/post/162130686430

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