#McDonald'sFrance

[campaignsoftheworld]

McDonald's - Watch how Egg McMuffin are made

The McDonald's Egg McMuffin will now be available all day long at McDonald’s. A tender burger so you can enjoy a moment full of softness in a world that isn’t always so soft. The Egg McMuffin is indeed different from other burgers. It is a completely round product. Its English muffin bread makes it fluffy, the egg in the middle gives it a smooth taste, and the melted cheddar makes it even softer. The Egg McMuffin is truly the softest of burgers. Visit for more info: https://eggmcmuffin.mcdonalds.fr/ This whole idea of softness is behind the Egg McMuffin’s new communication platform, designed by TBWA\Paris and McDonald’s.

‘We deconstructed the product and used its separated ingredients to create fifteen abstract allegoric 3D animations crafted with C4D and rendered in redshift,’ said TBWA as reported by adweek. ‘extra care was given to textures and physics, to properly convey the softness, roundness, smooth and silky aspect of the product. the choice of colors, materials, and overall art direction contributed to recreate an appetizing food environment. we chose infinite loops as a format to further enhance the soothing and hypnotizing effect of the animations, and built an experiential website to host them on both desktop and mobile, where design and user interaction is also aimed at constructing a smooth and playful digital universe.’ McDonald's™ : Egg McMuffin - Un moment de douceur Credits Campaign: McDonald's Egg McMuffin Advertising Agency: TBWA\Paris, France Advertising Managers: Maurizio Biondi, Clémence Arnaud, Floriane Triacca Agency Managers: Luc Bourgery, Marc Fraissinet, Agathe Bruneau, Priscilla Vaudevire Executive Creative Directors: Benjamin Marchal and Faustin Claverie Creative Director: Maud Poilpré TV Producer: Mathilde Nanot-Lachkar Production: TBWA\Else CEO: Maxime Boiron Director: Maud Poilpré Production: Line Georges, Pierre Rebourseau Creative Lead: Nicolas Barrès Programmer: Kamal Zitouni 3D Illustrator: Matthieu Braccini Tags: Film, France, Food, McDonald's, TBWA, Cannes Lions, Matthieu Braccini, McDonald's Egg McMuffin Read the full article