#Max factor

[justseventeen]

September 1973. 'When you put something on, put it all the way on.'

[kitsunetsuki]

Irving Penn - Lauren Hutton for Max Factor (Vogue 1969)

[forever70s]

1965 Max Factor cosmetics ad

[vintage-every-day]

Ella Rains for Max Factor tri-color lipstick, 1945.

[citizenscreen]

Legendary beautician Max Factor (September 15, 1877 – August 30, 1938), pictured with Anna May Wong, Maureen O’Sullivan, Jean Harlow, and Bette Davis.

[thegikitiki]

Pure Magic by Max Factor, 1962

[vintagepromotions]

Advertisement for Max Factor Pan-Stik makeup, featuring Hollywood actress Rita Hayworth (1948).

[onefootin1941]

Joan Blondell and Max Factor on set.

[dozydawn]

Max Factor, 1982.

Model: Nancy DeWeir.

[poppingmary]

Bette Davis with Max Factor

[justseventeen]

October 1983. 'They're the new Maxi crease-resistant powder shadows that slip onto your eyes as easily as they slip into your purse.'

[kitsunetsuki]

Guy Bourdin - Beauty Photograph for Max Factor, 1971, from Unseen Vogue: The Secret History of Fashion Photography by Robin Derrick and Robin Muir (2004)

[forever70s]

1968 Max Factor cosmetics ad

[vintage-every-day]

Rita Hayworth

[chicinsilk]

US Vogue April 1, 1957

Mary McLaughlin wears a summer dress, floral print cotton pique, (by Fuller) with a matching knitted Orlon sweater, by Alex Colman. Vendôme earrings. Lipstick, Roman Pink by Max Factor.

Mary McLaughlin porte une robe d'été, imprimé fleuri en piqué de coton, (par Fuller) avec un pull Orlon tricoté assorti, par Alex Colman. Boucles d'oreilles Vendôme. Rouge à lèvres, Roman Pink de Max Factor.

Photo Karen Radkai vogue archive

[brittsekland]

Max Factor Makeup – Vogue, April 15, 1963