#MarketingTalk

[jjbizconsult]

Research & Marketing's SECRET Weapon (It's not what you think!)

[trang-tnm]

Marketing - Here, there and everywhere

If you asked me “What is Marketing?” five years ago, I probably could not come up with a proper answer. Likewise, marketing was not something I recognized much at all. All I knew was that companies tried to attract me and persuaded me to buy their products. However, the more I study and engage in the marketing concept, the more I find it interesting – because it literally takes place everywhere! For example, a hotel with high guest traffic not only needs someone to clean and refresh the rooms after the previous guest checking out but also need to make sure the restrooms in the lobby lounge are also neatly cleaned. Because dirty restrooms can link to a negative marketing message at the hotel. And in this way, the cleaning staffs have no idea that they are also involving in “marketing”.

Lesson I: You do not need to start off in Marketing, to pursue your career in Marketing

I did not initially want to be in marketing and indeed, I have built up my experience in hospitality. Therefore, at the beginning of the Strategic Relationship course at George Brown, I have had no idea how I am going to find a Marketing job after graduate. But it is interesting to find that I am not alone. The GBC alumni - Jordan also started off in Hospitality, Natasha had a career in childhood education and Asta was a full-time graphic designer. None of them took Marketing in the first place, but all have become successful young marketers now. That is really inspiring because I am exactly like them a few years ago. And what does it take to turn your initial career path into Marketing? It’s continuous learning and a passion to know about new things. All of the alumni have finished their degree and been working in other fields, but they all came back to GBC to get the certificate in Digital Media Marketing to help pivot their careers.

Lesson II: Networking = Jobs

By participating in the course, I have had tremendous opportunities to expand my network, which will eventually benefit me with a better chance of getting a job in the future. That is the second lesson I learned from the alumni – It’s all about networking. How coincident it is to have a job offer from a mutual friend? That happened to Asta, and could happen to me too. Networking is the best advice for the question “How to increase my chance of getting a job offer?”. And while networking, you are also marketing yourself to potential employers. Once again, marketing does really exists in every aspect of life.

Lesson III: How is it like to work in an agency?

There have been many controversies over the pressure and stress for working in a marketing agency – you have to meet the deadlines from the clients, get flexible and accommodate their ever-changing requirements, or even having to work overtime frequently to be able to finish the projects. However, it really depends on the company and the position that you are in charge of. As for Natasha, she was lucky enough to find a company that she can dedicate all her effort during a regular 9-5 work and she does not necessarily have to stay longer for getting credit. After all, the ultimate goal for any marketer, despite working in a client or an agency company, is the same – that is to “create happy customers”. As happy customers equal to more sales, and more sales mean increased revenue for the company.

Lesson IV: Adapting to “The New Normal”

This term has undoubtfully become popular in the past few months and the words speak for itself. The way we are doing business now isn’t the same as we did several months ago, at least for the rest of the year. The alumni also gave me a sneak into how business is running during this pandemic. From having to be prepared and properly-dressed for virtual team meetings even though you are working from home, to adopt the marketing campaigns to meet with the current situation. The pandemic has severely affected many businesses, and it has changed how brands market themselves. Take a look into how the top brands' response to the pandemic:

Coca-Cola spaced out letters in the Times Squares, USA

DoorDash #OpenForDelivery Campaign

> The campaign was run on multi-platform with the initial purpose to inform customers that restaurants are open and in need of patronage more than ever to survive through the COVID-19. The 30-second video campaign starts with the title sentence “Restaurants have always there for you” is an homage to essential restaurant workers that continue to work for the others staying at home and it triggers a call to action the help them.

People are more engaged in data points and the internet than ever while practicing social distancing, which has made brands pivot away from their previously scheduled campaigns. Apart from grocery stores and cleaning products that are experience a surge in demand without the need for marketing, other brands have to follow the trend of adapting to “the new normal” to weather this pandemic. Jordan revealed an interesting fact that his marketing team has recently get used to Tiktok as the platform has been over popular and opened a new way and opportunity to reach prospective customers.

All in all, marketing can happen in any form of our lives and it is everchanging. Thanks to the sharing of the marketing professionals who were once out-of-the-market, I have broadened my knowledge about marketing and got myself a hint of what to do next with my career. It is always a pleasure to listen to others’ stories to succeed and expand my network.

[omegadigitalau]

We believe our clients should stay with us based on merit and results. Not because they are locked into some BS contract. Two main reasons why clients stay with us: 1. We go well beyond the call of duty for caring about them as people and their respective business. Well beyond what is most commonly referred to as standard operating procedure. 2. We get long term ROI driven results. We make an impact on their business in a substantial and meaningful way. Their success is truly our success. ~AndyG . . #clients #business #marketing #marketingtalk #onlinemarketing #digitalmarketing #branding #digital #socialmedia #marketingquotes #video #draft #raw #footage

[skyhighnetworth]

Content is king👑, and enthusiasm its queen.👸 . Be crystal clear on the solution you're bringing to the problem customers are having. . . #marketingtalk #marketing #goals #success #hustle #dream #goaldigger #entrepreneur #motivation #rolemodel #money #healthylife #inspiredaily #mindset #justdoit #startup #startuplife #workinghard #win #wealth #instagood #instadaily #inspo #millionaire #workhard #workhardplayharder #luxury #skyhighnetworth

[ricardovasan]

¡Todo cuenta! . Para la construcción de una marca, todas las acciones que la empresa realiza para ello cuentan, desde la imagen hasta la satisfacción completa del cliente. Al proceso del diseño y desarrollo de estrategias para la consolidación de la marca se le conoce como #Branding y en definitiva los pequeños detalles cuentan. Como ejemplo tengo a empresa @suzuki_mex (marca de origen japonés) que de acuerdo a su mercado, dentro de sus acciones de branding están generando sus motos y vehículos a escala tipo de colección para ser adquiridos por sus clientes y con ello (cómo lo veo yo) visibilizar su marca al interior (casas- oficinas). . . . #MarketingTalks #Marketing #Mercadotecnia #Strategy #Brand #Marca #estrategias #estrategiasdemarketing #estrategia #marketingstrategy #marketingstrategies (en Suzuki Colima) https://www.instagram.com/p/B2rZXQABl8U/?igshid=zi7jm3xzfmn

[illusionsapart]

Via jigar47

Matt Hodges on Marketing the Job to be Done https://t.co/SgAXxcaIp1#MarketingTalks #FreeGyan #Growthhacks

— Jigar Panchal (@jigar47) May 26, 2020

from Twitter https://twitter.com/jigar47

[thegoldenmix]

Could be better, my first time at Elphi, well OMR Podcast Night was fun too! • • #omr #podcast #night #hotelmatze #lindazervakis #goldkehlchen #frankthelen #höhlederlöwen #elbphilharmonie #elphi #interviews #marketing #marketingtalk #onlinemarketing #futureof #futureofwork #hamburg #hh #hafencity (hier: Elbphilharmonie)

[moscatoandtea]

The way you market your business can either make or break your business. So how do you market your business? Share one of your marketing ideas or tools you use and we will choose a few of them to be featured in our podcast about Marketing your business. We will give you and your business a shoutout for sharing your ideas. So let’s start marketing! #moscatoandtea #inezlaval #kekedennie #itunes #soundcloud #spreaker #youtube #shareyouridea #marketingfun #marketingtalk #befetured #sharingispowerful #2brwngirlsonamic #girltalk #bossqueens #blackgirlmagic #LA

[digitomark]

🙄 What is Segmentation?⠀ Segmentation is a process of dividing your target audience into different segments by demographics, psychographic, behavioral, etc.. ⠀ ⠀ 4 types of segmentation -⠀ 1. Demographics - it includes Age, Gender, Income, Family size, Marital status, income, occupation, education, nationality, religion, etc. ⠀ ⠀ 2. Behavioral segmentation - it includes purchasing habits, spending habits, brand interactions, etc.⠀ ⠀ 3. Geographic segmentation - it includes location, city, country, state, zip codes, etc.⠀ ⠀ Want to know 4th type + other types, then visit my channel.⠀ 👉 Link in Bio @dahituledipak⠀ ⠀ Let me know in comment, what you think about my videos.⠀ Thanks.⠀ ⠀ #segmentation #audiencesegmentation #marketing #marketingshow #marketingtalks #dipakonmarketing — view on Instagram https://ift.tt/31CZ9ic

[seakclauswinkler]

A paper painting/ drawing SEAK Claus Winkler started circa 2010/ 2011. Seems like SEAK/ Winkler first thought to signing it, in 2013 ( right corner/ pencil tag ). One part of SEAK Claus WinkLer was inspired by the meta/ unconscious/ energy/ reading in between the lines of the marketingtalk/ greed energy/ indulgence desires/ of the people/ hashtags of individuals catering to people following ‘ luxury ‘/ ‘ rich ‘ / ‘ wealth ‘, ‘ luxury watches ‘, ‘ super cars ‘, showing of there/ there off springs wealth/ trustfond/ hedgie lifestyle at Instagram. The artist paces this balanced frequency of simulated abundance/ and the very lack of plenty with his perspective. The paper piece is still in work in progress. The german artist added yesterday at his Cologne, germany, studio the light growth minded acryl dots. On this photo we can’t see the the back side of the piece, due it is painted from both sides. #SEAK #ClausWinkler #postinternetart #postpainterly #postinternet #postanalog #postdigitalpop #popsurreal #artsadvocate #postinternetart #wecollect #suprematism #artepovera #artcritics #youngartcolletors #kunst #galleryviewer #kunstkijken #kunstkoop #welikeart #artprojects #Artcollectorsclub #artonpaper #artwatchers_united #spraypainting #paintingonpaper #postdigitalart #markmaking #youngcolletors #SEAKClausWinkler (hier: Cologne, Germany) https://www.instagram.com/p/CFbmINYCUwC/?igshid=eo7kjn3x21g1

[essayprof]

Internal MarketingTalking Point Communique Create a concise and compelling talking point communique of your marketing plan designed for the organization at large.The final stage of marketing communication represents a critical success factor.

[omegadigitalau]

We're here if you have any questions about improving your search engine optimisation, visibility and rankings on the major search engine such as Bing and Google. . . We would love to hear from you. . . #marketing #business #onlinemarketing #smallbusiness #sydney #digital #digitalmarketing #businesses #seo #search #voicesearch #searchengineoptimisation #onlinebusiness #mediumbusiness #largebusiness #searchenginemarketing #agency #branding #getfound #marketingtalk #seotalk

[omegadigitalau]

One of best #SEO come backs from losing 10k per month of qualified traffic to turning it around a year later. Moral of the story, never give up. More on that coming soon. #seo #searchengineoptimisation #searchengineoptimization #marketing #marketingtalk #business #businesses #australianbusiness #sydneybusiness #melbournebusiness #perth #search #googleseo

[skyhighnetworth]

If customers relate 'feeling good' with your brand, they'll choose you and buy more from you. . . #marketingtalk #marketing #goals #success #hustle #dream #goaldigger #entrepreneur #motivation #rolemodel #money #healthylife #inspiredaily #mindset #justdoit #startup #startuplife #workinghard #win #wealth #instagood #instadaily #inspo #millionaire #workhard #workhardplayharder #luxury #skyhighnetworth

[ricardovasan]

#Conferencia . Agradezco al Mtro. Héctor Damian Ramírez Flores, director de la Escuela de Turismo y Gastronomía de la @udec.oficial y que en colaboración con la Mtra. Nui Chaisatit me invitaron a dictar la conferencia: . El poder del marketing aplicado al turismo y la gastronomía. . En el marco del Foro de Imvestigación Turística y Gastronómica 2019, dirigida a estudiantes, docentes y público invitado al magno evento. . . #MarketingTalks #UdeCEstáEnMí #coach #conferencias #conferencista #marketing #marketer #turismo #gastronomia #gastronomy #tourism #mercadotecnia (en Escuela de Turismo y Gastronomía - oficial) https://www.instagram.com/p/By_eJWRhAQT/?igshid=174xlhzm2pwmc

[ricardovasan]

#Conferencia . Agradezco al Mtro. Héctor Damian Ramírez Flores, director de la Escuela de Turismo y Gastronomía de la @udec.oficial y que en colaboración con la Mtra. Nui Chaisatit me invitaron a dictar la conferencia: . El poder del marketing aplicado al turismo y la gastronomía. . En el marco del Foro de Imvestigación Turística y Gastronómica 2019, dirigida a estudiantes, docentes y público invitado al magno evento. . . #MarketingTalks #UdeCEstáEnMí #coach #conferencias #conferencista #marketing #marketer #turismo #gastronomia #gastronomy #tourism #mercadotecnia (en Escuela de Turismo y Gastronomía - oficial) https://www.instagram.com/p/By_eJWRhAQT/?igshid=1izv4e6086a5j