#MarketingSeminar

[awfc0110]

A Journey of Discovery: Reflections on Marketing Seminar Series

"The mind is not a vessel to be filled, but a fire to be kindled." -- L. Mestrius Plutarchus

As I reflect on my recent journey of attending the Marketing Seminar Series, I find myself filled with a sense of newfound inspiration and clarity. The series, comprising sessions led by seasoned and successful professionals in various niches of the marketing landscape, has not only broadened my understanding of contemporary marketing strategies but has also ignited a spark of creativity and ambition within me, guiding me on my career path.

Among the speakers, Fanny Ngantcheu's journey from finance to entrepreneurship in the fashion industry left a lasting impression on me. Fanny's dedication to crafting exceptional customer experiences and prioritizing long-term relationships over short-term gains resonated deeply with me. Her courage in severing unsustainable partnerships and her commitment to empathy-driven interactions underscored the values I hold dear in my own career aspirations.

Lessons From the Greats As I look back on this Marketing Seminar Series, the most important lesson I've learned is the need for adaptability, continuous learning, and versatility in navigating the complexities of the marketing industry. Each speaker contributed a piece to the puzzle of modern marketing strategies, urging me to integrate their insights into my own professional journey. The industry is evolving rapidly, and staying updated with emerging trends, honing analytical skills, and fostering genuine connections with clients are crucial elements for success. The series has not only equipped me with practical knowledge but has also instilled in me a sense of curiosity, resilience, and a drive to innovate in my marketing endeavors.

In summary, the Marketing Seminar Series has been a transformative journey filled with valuable lessons, inspiring mentors, and new perspectives. I am grateful for the opportunity to learn from industry experts and am excited to apply these insights to carve out a meaningful and impactful career in marketing.

Network and Resources

"Networking is marketing. Marketing yourself, your uniqueness, what you stand for." -- Christine Comaford-Lynch

Networking is a vital pathway to cultivating lasting relationships that pave the way for career advancement and personal or professional growth. Since arriving in Canada six months ago, I have been dedicated to expanding my networks through various avenues with diverse individuals, recognizing the significance of a robust network in achieving success and career development in Canada.

Participating in the Strategic Relationship Program at George Brown College has allowed me to connect with a wide range of individuals worldwide, including classmates and professors, each bringing unique expertise to the table. Additionally, I've actively engaged in networking activities such as career fairs and seminars, where I've connected with professionals from different industries, exchanged contact information like emails and phone numbers, and gained insights into market trends and the Canadian work landscape through meaningful conversations.

Exploring resources such as GBCarreers, career fairs, and job-seeking platforms like LinkedIn and Indeed has been pivotal in identifying job opportunities and submitting applications. These platforms have not only provided access to job listings but have also facilitated networking opportunities with potential employers and industry peers.

While I am still in search of a co-op position, networking has played a pivotal role in securing interview opportunities and receiving follow-ups from attending career fairs. These networking efforts continue to positively impact my job search journey and contribute to my overall career growth in marketing. Moreover, I maintain active engagement with my network on LinkedIn by following up, sharing industry insights, and nurturing professional relationships. This ongoing communication strategy is instrumental in staying connected with potential job opportunities and staying abreast of industry developments, ultimately aiding in my quest for a permanent job in marketing upon completing this program.

Takeaways and Tips:

Throughout my networking journey, I've picked up several valuable tips and best practices that I believe can benefit others seeking to build meaningful professional connections. Here are some insights I'd like to share:

Be Genuine and Authentic: Authenticity is key in networking. One should be genuine in their interactions and strive to build authentic relationships based on mutual respect and trust.

Follow Up and Stay Engaged: After initial networking interactions, always follow up with a personalized message or email. Showing gratitude for the conversation and finding ways to stay engaged are the keys to long-term relationships. One should utilize online platforms like LinkedIn to keep in contact with the network, such as sharing relevant articles and thoughts, or just by direct messaging.

Utilize Online Platforms Effectively: Leverage professional networking platforms like LinkedIn to expand your network, showcase your skills and achievements, and participate in industry discussions. Maintaining an active and professional online presence can help to stay engaged with the contacts.

Attend Networking Events and Workshops: Networking events, workshops, and industry conferences provide valuable opportunities to meet new contacts, gain industry insights, and stay updated with trends.

Networking is indeed a challenging endeavor that demands dedication, effort, and resources. However, it stands as a cornerstone of career development and success. By adhering to effective networking tips and best practices, I firmly believe that anyone can construct a robust and supportive professional network. Such a network not only unlocks doors to new opportunities but also nurtures career growth and contributes significantly to overall success in the industry.

[elizabetuzel]

One Course, Thousand Lessons: Learning What Success and Networking Looks Like

As I reflect on the valuable lessons learned throughout the Marketing Seminar series, I find myself immersed in a world of newfound knowledge and inspiration. Each seminar brought forth unique insights and perspectives, shaping my understanding of the marketing landscape and influencing my career aspirations. In this semester we had over 10 guest speakers sharing their journey, challenging us with case studies, and giving their very valuable insights. All of the lessons and seminars could make a book but I will summarize my wonderful experience in this short blog.

The Marketing Seminar series provided me with a plethora of insights that have profoundly impacted my career outlook. Among the speakers, Danielle Humilde's presentation resonated with me the most. Her journey from entrepreneurship to becoming a lead web designer exemplified the notion that success takes various forms and that it's okay to embrace change along the way. Danielle's emphasis on the importance of creative thinking and resilience inspired me to take matters into my own hands and pursue freelancing opportunities. Despite facing initial challenges and setbacks, Danielle's story taught me the significance of perseverance and staying true to my aspirations. I have learned that my only competition is myself. Comparing other people’s success will not do any good for my success. This comparison will make me blind to the many opportunities in the world and I won't even recognize my success. 

Similarly, Sophie's journey from early childhood studies to marketing highlighted the importance of adaptability and willingness to embrace change. I come from a Sociology and Psychology background. This has always been a concern for me as I come from a different educational background. I often worried I couldn’t compete with all the candidates with marketing backgrounds when it came to having a career in marketing. I learned to embrace my path. I learned that everyone has a different journey and different paths can lead to similar results. 

Danielle's emphasis on the importance of creative thinking and resilience inspired me to take matters into my own hands and pursue freelancing opportunities. Despite facing initial challenges and setbacks, Danielle's story taught me the significance of perseverance and staying true to my aspirations. I believe networking and connecting with insightful people can help me in my journey to pursuing freelancing.

Aadhar Mehta also shared valuable insights into the realities of navigating the professional landscape. Aadhar's journey underscored the significance of resilience in the face of challenges and rejections. His journey taught me to face rejection positively. I learned that is important to learn from rejections and take advantage of them. His advice on leveraging LinkedIn and active participation in networking groups illuminated the path toward building a robust professional network. This lesson will forever help me in leveraging networking to meet wonderful people and learn more lessons.

Throughout the seminar series, I actively engaged in networking activities and sought out valuable resources to aid in my career progression. I connected with speakers from the seminars such as Danielle Humilde, Aadhar Mehta, and Sophie Cugliari on LinkedIn. I initiated meaningful conversations with them. I also wrote blogs about them as well as mentioning them on my blogs.

I also joined LinkedIn groups focused on marketing trends and job opportunities, further expanding my professional network and staying updated on industry developments. Attending industry conferences, webinars, and workshops enabled me to stay abreast of emerging trends, forge new connections, and glean insights from seasoned professionals. Learning from alumni and field experts influenced me to make more connections. Thanks to this class I learned the importance of listening and engaging with experts.

While I have yet to embark on a formal co-op position, I am actively exploring opportunities and leveraging my network to secure a placement that aligns with my career goals. As for job-finding resources, I have explored various online platforms and job boards specializing in marketing roles. Websites such as Indeed, LinkedIn Jobs, and Glassdoor have been particularly useful in finding job listings and researching potential employers. Additionally, I have reached out to my network of connections and mentors for advice and referrals, leveraging their insights and expertise to navigate the job search process more effectively. I will value human-to-human connections when looking for positions more often.

            However, after these seminars, I believe in networking more actively. I believe that networking can provide me with invaluable insights, mentorship, and potential job leads. Moving forward, I plan to continue nurturing these connections and exploring new avenues for growth and development. I will continue to engage with my network through their posts and by messaging them.

As I prepare for my upcoming co-op placement, networking continues to play a central role in my job search strategy. While I have not yet had the opportunity to volunteer in a professional capacity, I am eager to explore volunteer opportunities within the marketing field in the future. Volunteering can not only provide valuable experience and skills but can also help me expand my network and make meaningful connections within the industry. 

In conclusion, the Marketing Seminar series has been instrumental in shaping my career trajectory and providing me with invaluable insights into the dynamic world of marketing. From learning about the importance of data in establishing customer loyalty to networking and adaptability in the face of challenges, each session has equipped me with the knowledge and inspiration to pursue my aspirations with confidence. As I continue on my professional journey, I am grateful for the lessons learned and the connections forged, knowing that they will serve as guiding lights in my pursuit of success in the field of marketing. With each seminar, I am one step closer to realizing my aspirations and making a meaningful impact in the dynamic world of marketing.

[muthurajdm]

"Mastering Social Media Marketing: Strategies for Success"

"Mastering Social Media Marketing: Strategies for Success"

In the ever-evolving landscape of digital marketing, social media has emerged as a powerhouse for businesses to connect with their target audience, build brand awareness, and drive sales. Crafting a successful social media marketing strategy requires a nuanced understanding of platforms, audience behavior, and trending content.

Know Your Audience: Understanding your target audience is the cornerstone of any effective social media strategy. Research your audience demographics, preferences, and online behavior. This knowledge will guide your content creation and engagement efforts, ensuring that your messages resonate with the right people.

Choose the Right Platforms: Not all social media platforms are created equal. Different demographics prefer different platforms, and your business may not need a presence on every platform. Focus on the platforms where your audience is most active. Facebook, Instagram, Twitter, LinkedIn, and TikTok offer distinct opportunities and require tailored approaches.

Content is King: Quality content is the heart of successful social media marketing. Develop a content calendar that aligns with your brand voice and resonates with your audience. Mix up your content formats, including images, videos, infographics, and text posts. Experiment with storytelling to make your brand more relatable and memorable.

Engagement is Queen: Engaging with your audience is crucial for building a loyal community. Respond promptly to comments, messages, and mentions. Encourage discussions, ask questions, and run polls to foster two-way communication. Social media is not just a broadcasting tool but a platform for building relationships.

Consistency is Key: Consistency in posting is essential for maintaining a strong social media presence. Develop a posting schedule that aligns with your audience's online habits. Regular, reliable content fosters trust and keeps your brand top of mind.

Utilize Paid Advertising: While organic reach is valuable, investing in paid advertising can significantly amplify your reach. Platforms like Facebook and Instagram offer robust advertising tools that allow you to target specific demographics, interests, and behaviors. Experiment with different ad formats to see what resonates best with your audience.

Incorporate Influencer Marketing: Collaborating with influencers can provide a shortcut to gaining credibility and reaching a wider audience. Identify influencers whose values align with your brand, and whose followers match your target demographic. Authentic partnerships can yield substantial returns.

Monitor Analytics: Regularly analyze social media analytics to gauge the performance of your content and campaigns. Metrics such as engagement rate, reach, and conversion rates provide valuable insights into what is working and what needs adjustment. Use this data to refine your strategy and optimize future efforts.

Stay Trendy: Social media trends are constantly evolving. Stay abreast of industry trends, viral content, and platform updates. Incorporating relevant trends into your content strategy can help keep your brand current and increase visibility.

Adapt and Evolve: The social media landscape is dynamic, and what works today might not work tomorrow. Be adaptable and willing to evolve your strategy based on changing algorithms, audience behavior, and industry trends. Flexibility is key to long-term success.

Conclusion:

Summarize key takeaways.

Encourage a proactive and adaptive approach to social media marketing.

Read More

[digitalmarketingatitsbest]

Benefits of Attending Marketing Seminars and Best Networking Practices for Career Growth in Marketing Industry

A Marketing Seminar series is an opportunity for individuals to learn about the latest trends, best practices, and strategies in the field of marketing. Attendees can expect to gain insights into topics such as brand management, customer engagement, digital marketing, social media marketing, and more.

By attending a Marketing Seminar series, I broadened my knowledge, learn new skills, and expanded my professional network by connecting with like-minded individuals and industry experts. The seminars may also provide opportunities for hands-on training, case studies, and workshops to help individuals apply what they have learned.

Overall, attending a Marketing Seminar series can be an excellent way to stay current on industry trends, build professional connections, and enhance marketing skills to help grow a business or advance a career in marketing.

Danielle's advice on communication, data analytics, and future planning was also insightful. I plan to work on my communication skills by practicing active listening and asking open-ended questions. To improve my data analytics skills, I plan to take courses and workshops on data visualization and analysis. And, to develop my future planning skills, I plan to set career goals and assess my progress regularly. I learned from Danielle that staying curious and continuously seeking opportunities for growth is crucial. Her passion for UX Design and her story of starting as a graphic designer and transitioning into a successful career in UX Design was inspiring.

During the breakout room activity, I learned the importance of considering the user's emotional experience when designing solutions. Danielle's feedback reminded me to think beyond functional requirements and consider the user's overall experience.

Finally, Danielle's statement, "everything in life is either a lesson or a blessing," resonated with me. I plan to incorporate this lesson into my job search by viewing rejections and missed opportunities as lessons rather than failures. Overall, the session was informative, and I learned about Hootsuite's new Inbox, which is a tool that enables the management of public and private conversations in one place and provides insights to measure and improve customer satisfaction. I found this session to clarify the current state and future trends of social media and its role in businesses.

During my pursuit of employment in the showcasing business, I zeroed in on building my organization and finding assets that would assist me with getting a new line of work. I was able to network with professionals in the field and learn about industry trends and best practices by attending a variety of marketing events and activities, such as conferences and networking events.

I also joined marketing groups on LinkedIn and other social media platforms and participated in online discussions and forums. I was able to connect with people who were working in the marketing industry and broaden my network because of this.

I also worked as a volunteer at a local marketing organization, where I met professionals in the field and gained practical marketing experience. I looked at various job boards and industry-specific websites like MarketingHire.com and Indeed.com as resources for finding work. These resources helped me learn more about the marketing industry's job market and identify opportunities for employment.

I try to connect with people on LinkedIn and attend industry events and conferences to stay up to date on industry trends and connect with professionals to keep in touch with my network.

I ended up getting a co-op position in a marketing agency because of my networking efforts. I was able to connect with industry professionals who were able to provide me with valuable advice and introductions to potential employers through networking, which played a crucial role in assisting me in finding this position.

I learned the following best networking practices and tips along the way:

When attending networking events, always bring your elevator pitch and business cards. Follow up with people you meet after the event to keep the relationship going. Be active on social media platforms like LinkedIn to show off your skills and expand your network. Volunteer for industry events or organizations to get hands-on experience and meet professionals in the field.

[trang-tnm]

Marketing - Here, there and everywhere

If you asked me “What is Marketing?” five years ago, I probably could not come up with a proper answer. Likewise, marketing was not something I recognized much at all. All I knew was that companies tried to attract me and persuaded me to buy their products. However, the more I study and engage in the marketing concept, the more I find it interesting – because it literally takes place everywhere! For example, a hotel with high guest traffic not only needs someone to clean and refresh the rooms after the previous guest checking out but also need to make sure the restrooms in the lobby lounge are also neatly cleaned. Because dirty restrooms can link to a negative marketing message at the hotel. And in this way, the cleaning staffs have no idea that they are also involving in “marketing”.

Lesson I: You do not need to start off in Marketing, to pursue your career in Marketing

I did not initially want to be in marketing and indeed, I have built up my experience in hospitality. Therefore, at the beginning of the Strategic Relationship course at George Brown, I have had no idea how I am going to find a Marketing job after graduate. But it is interesting to find that I am not alone. The GBC alumni - Jordan also started off in Hospitality, Natasha had a career in childhood education and Asta was a full-time graphic designer. None of them took Marketing in the first place, but all have become successful young marketers now. That is really inspiring because I am exactly like them a few years ago. And what does it take to turn your initial career path into Marketing? It’s continuous learning and a passion to know about new things. All of the alumni have finished their degree and been working in other fields, but they all came back to GBC to get the certificate in Digital Media Marketing to help pivot their careers.

Lesson II: Networking = Jobs

By participating in the course, I have had tremendous opportunities to expand my network, which will eventually benefit me with a better chance of getting a job in the future. That is the second lesson I learned from the alumni – It’s all about networking. How coincident it is to have a job offer from a mutual friend? That happened to Asta, and could happen to me too. Networking is the best advice for the question “How to increase my chance of getting a job offer?”. And while networking, you are also marketing yourself to potential employers. Once again, marketing does really exists in every aspect of life.

Lesson III: How is it like to work in an agency?

There have been many controversies over the pressure and stress for working in a marketing agency – you have to meet the deadlines from the clients, get flexible and accommodate their ever-changing requirements, or even having to work overtime frequently to be able to finish the projects. However, it really depends on the company and the position that you are in charge of. As for Natasha, she was lucky enough to find a company that she can dedicate all her effort during a regular 9-5 work and she does not necessarily have to stay longer for getting credit. After all, the ultimate goal for any marketer, despite working in a client or an agency company, is the same – that is to “create happy customers”. As happy customers equal to more sales, and more sales mean increased revenue for the company.

Lesson IV: Adapting to “The New Normal”

This term has undoubtfully become popular in the past few months and the words speak for itself. The way we are doing business now isn’t the same as we did several months ago, at least for the rest of the year. The alumni also gave me a sneak into how business is running during this pandemic. From having to be prepared and properly-dressed for virtual team meetings even though you are working from home, to adopt the marketing campaigns to meet with the current situation. The pandemic has severely affected many businesses, and it has changed how brands market themselves. Take a look into how the top brands' response to the pandemic:

Coca-Cola spaced out letters in the Times Squares, USA

DoorDash #OpenForDelivery Campaign

> The campaign was run on multi-platform with the initial purpose to inform customers that restaurants are open and in need of patronage more than ever to survive through the COVID-19. The 30-second video campaign starts with the title sentence “Restaurants have always there for you” is an homage to essential restaurant workers that continue to work for the others staying at home and it triggers a call to action the help them.

People are more engaged in data points and the internet than ever while practicing social distancing, which has made brands pivot away from their previously scheduled campaigns. Apart from grocery stores and cleaning products that are experience a surge in demand without the need for marketing, other brands have to follow the trend of adapting to “the new normal” to weather this pandemic. Jordan revealed an interesting fact that his marketing team has recently get used to Tiktok as the platform has been over popular and opened a new way and opportunity to reach prospective customers.

All in all, marketing can happen in any form of our lives and it is everchanging. Thanks to the sharing of the marketing professionals who were once out-of-the-market, I have broadened my knowledge about marketing and got myself a hint of what to do next with my career. It is always a pleasure to listen to others’ stories to succeed and expand my network.

[lbtc]

The four products and services are the key considerations that must be thoughtfully considered and wisely implemented in order to successfully market a product or service. Check out the article to understand the latest trends and approaches!

[sepiasad]

Grow your network to build your future

Being a George Brown college student has given me this chance to meet many successful professionals in the marketing field which is my field of study. Professionals with various backgrounds who taught me that it is not important what is your background or where are you from, there are many opportunities for everyone. You just need to recognize them and get advantage of them. And Marketing Seminars Series was a big moment for me to learn tones of points and connect with junior and senior professionals in my field. Thanks to Michelle Kanfer the Marketing Seminars series professor who provided this magnificent chance to us by brought each session a well-known presenter to share with us his/her experiences. On the first day of class when Michelle told us her career story, I have just wondered how changes may happen in our career path, as Michelle showed interest in Google Adwords and digital marketing after 10 years working in the Coca-Cola company as a Brand Manager and a Customer Marketing Manager. Thus, we need to be flexible enough to notice changes in our careers and accept them and get the most out of them.

As I have mentioned we had many professional presenters, here I present some of them briefly. In our meeting with three GBC alumni, Jordan Veenstra, Natasha Burtenshaw-deVrie, and Asta Schouten I realized to be successful in your career you need to always be updated, so learning should be your habit. Moreover, being flexible and adaptable is an essential skill in any career, especially after happening this pandemic we all learned every happening can not be forecasted and, in some cases, we need to adapt to some unexpected situations. Besides, our presenters mentioned how it is hard to keep work-life balance in work remotely situation, while Natasha pointed out that she dedicated a specific separate space for her work which helps her to be organized and keep track of her career easily. To speak professionally Jordan advised us to keep yourself up-date about Facebook and Google tools and platforms, Natasha said do not forget to work on content marketing and Google Ads features. And Asta mentioned that we need both hard and soft skills in our career, soft as being able to communicate and hard likes being able to work with our career technologies.

Cindy Tran is another successful presenter, now she is the GBC Marketing Manager. She started her marketing journey from George Brown College, after passing Advanced diploma in Marketing field in GBC, she took Bachelor of Commerce in Marketing from Ryerson University. Cindy is an expert data-driven marketer. She described how her team is using Salesforce as a customer relationship marketing tool.

Social media and its posting schedule were another point of her speech, that she explained weekly posting is the most effective schedule for GBC marketing plan in social media. However, personally I found an interesting point in this meeting that how much Cindy is committed to her job since she was presenting for us during her vacation, and this can be a good reason for her success. Her confidence and her keeping continue learning attitude make her an expert in her major. Moreover, it is noticeable that how new software and applications are crucial in marketing these days, and marketer needs to be always updated about technologies.

“ … nothing came easy and nothing is guaranteed.”

Richard Nathans another GBC alumni, shared with us his career story which started with having a part in Coop. Richard mentioned how coop became an opportunity to change himself to an active job seeker, as he found his way into a job at Corus Entertainment by reaching out directly to one of an employee and requesting guide from him to find a position there. He also provided a brief explanation about six Canadian companies to inform us how we can find our way to these companies through Coop.

In this meeting, Richard emphasized the importance of networking and never stop getting to know new people and build a valuable connection.

To conclude, I have learned being informed and updated is crucial to achieving success in your career, while communicating and having a big circle of connections is vital to improve your career and achieve bigger goals. Now I am glad to announce I found a Coop position through one of my friends, my friend connected me to his other friend who has a management consulting company and I am going to take a marketing intern position there. My friend also mentioned it is an amazing opportunity to prove yourself to take a better position in the close future. After all, I appreciate Michelle for providing all these amazing sessions, that each of them was a chance to experience the presenter’s story and learned from it. I hope one day I can pass my experiences to younger ones, like what I have received from others.

Sepideh Asadollahi

[mertozdemirgbc]

Experiences of a Sales Engineer

 On the 14th of July 2020, as a strategic relationship marketing student at George Brown College, I participated in a virtual marketing seminar with the moderation of Michelle Kanfer. Our guest was Brian Walsh. Brian Walsh is not only a part-time marketing and Customer Experience professor at Centennial College but also he worked more than ten years in Oracle. He was the customer experience architect using business to business and business to consumer mapping in Oracle.

 Brian started working with StructuredEmpathy.com in 2018. He provided consulting and training for customer experience for organizations such as Allianz, Capital One, Doctors Without Borders and Save the Children, among others. Learning about customer experience from Brian and listening to his experiences was really valuable for Strategic Relationship Marketing students. Besides, he has international experience which is inspiring for international students who are far away from their home and trying to be international. In the near future, most of us are planning to have a career in customer experience and we saw that the real-world customer experience is almost the same as George Brown College Strategic Relationship Marketing Postgrad Program taught us.

 Brian identified himself as a sales engineer. He had an engineering degree. We see that some of his clients are working in engineering areas. Brian combined his engineering knowledge with customer experience in marketing. Engineering allows Brain to have the technical designing ability. He uses it to designing the customer experience, journey mapping. He worked with clients such as Air Canada, McDonald’s, DuPont, Bosch, Cisco and worked with International Social Impact organizations such as the UN Refugee Agency.

 The seminar was interactive thanks to Brian. He showed us a case about the MR machine customer experience case in hospitals. I and my friends had a customer experience lecture in our first term so we had a chance to learn about journey maps and personas. Besides, we found out several pain points after creating personas and journey maps and created solutions and improvements. Brian told us the MR machine case and showed a persona and a journey map. We talked about pain points and had brainstorm for solutions and improvements.  According to the case, the most important pain point was the noise of the MR machine and being alone inside it. Brain asked us for recovering this pain point and as a marketing seminar class, we found several solutions like painting the machine, putting stickers on it, etc. It was a great opportunity to have a real case and talking on it via leading by Brian.

  Learning in an interactive seminar with an experienced instructor in customer experience was amazing. Thank you Brian and Michelle for giving this opportunity to Strategic Relationship Marketing students.

Mert Ozdemir

[muhammad-saqib-khan]

#Branding in the #digital age by #Julian #Saunders. Looks like the only marketers left in Pakistan are in banking. #marketingseminar (at Karachi Marriott Hotel)

[gkdenman-blog]

4 Phases of Digital Marketing | online marketing seminar

https://youtube.com/watch?v=j7ChQkZ5mSA Read the full article

[batyacomunale]

Thank you Naples Florida Weekly for featuring photos from our 10th annual Thinking Outside the Box seminar. #ThinkingOutsidetheBoxSeminar #MarketingSeminar #NonprofitSeminar #floridaweekly — view on Instagram https://ift.tt/2KNH0U8

[celia-t]

#EATLIKEANDY : Le Super Bowl s’empare de l’art.

Andy Warhol enlève l’emballage papier d’un burger, met du ketch-up dans l’assiette, trempe le burger dans le ketch-up, en prend une bouchée et se met à mâcher. Puis, une ligne-texte #EATLIKEANDY (« mangez comme Andy ») et le logo de Burger King s’affichent synchroniquement. Il s’agit d’un clip tiré de 66 scenes from Amerika, documentaire de Jorgen Leth sorti en 1982 : la scène originale dure environ 4 minutes et s’achève sur « My name is Andy Warhol, and I just finished eating a hamburger ».

Fait est que le début du dit clip (45 secondes) a été utilisé dans une publicité de Burger King diffusée récemment lors du Super Bowl 2019 aux Etat-Unis. Une production artistique est ainsi fragmentée en action publicitaire : Art et pub se mélangent. Quel peut être l’objectif visé par une telle action ? S’agirait-il d’une stratégie de Burger King consistant à recourir au monde artistique afin de valoriser leur produit ? Cette question se pose à juste titre vu que de telles stratégies existent depuis longtemps et ont d’ailleurs beaucoup de succès. Qui ne connaît pas La Laitière de Vermeer reproduite sur des produits laitiers vendus dans tous les supermarchés en France (et ailleurs !) ? Et puis, d’autres entreprises comme Lufthansa non seulement re-produisent La Joconde, mais la manipulent même à des fins publicitaires. Une affiche de 2007 avec le slogan « My God, France is so cheap these days » (Mon dieu, la France est tellement rentable ces jours-ci) représente La Joconde habillée d’un boa de plumes rose et maquillée de manière « cheap » (pour reprendre les mots de la publicité). L’affiche ainsi composée est supposée lancer une ‘invitation’ à voyager avec Lufthansa tout en suggérant aux éventuels intéressés que Paris (la France) est une destination à la fois attrayante et rentable. La Joconde est ici manifestement utilisée et manipulée au double sens du terme pour évoquer et représenter la France à la fois comme un pays culturellement riche, mais accessible à prix bas grâce à une certaine compagnie aérienne.

Ainsi, cette stratégie employée par des entreprises, marques etc. semble avoir du succès : une étude faite en 2008 montre bien que des références artistiques re-produites sur des marchandises peuvent influencer le consommateur à croire que ce produit serait d’une meilleure qualité. Je me réfère ici avant tout à un article écrit par Henrik Hagtvedt et Vanessa M. Patrick qui retrace l’étude en question et s’intitule « Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products ».

Lors de cette étude, différents tests ont été faits afin d’étudier le comportement des consommateurs face à des produits mis en lien avec des productions artistiques (exclusivement des peintures). Les résultats étaient étonnants : chaque produit dont l’emballage représentait une peinture cataloguée par l’histoire de l’art était considéré comme étant de meilleure qualité que le même produit dont l’emballage ne faisait aucune allusion à une œuvre d’art.

Bien que cette étude se soit focalisée exclusivement sur des peintures, le procédé analysé semble être analogue à celui de la publicité Burger King mentionnée ci-dessus. Le hashtag «#EATLIKEANDY» en est un indice clair et net : si nous mangeons comme Andy, nous aurons peut-être la chance de devenir aussi un peu comme Andy, donc des artistes ? Ainsi, Burger King, en essayant de vendre le burger, vend en même temps une idée bien précise : l’acte de manger le burger est comparable à un acte artistique de valeur.

De plus, ne sous-estimons pas les dimensions commerciales que revête la diffusion de cette publicité lors du Super Bowl, l’événement ‘capitaliste’ par excellence qui utilise des publicités à de grandes fins économiques (5-10 millions $ pour une publicité diffusée) plus qu’aucun autre événement de ce genre. Bien qu’il s’agisse de l’événement sportif le plus important aux Etats-Unis, le focus d’attention semble être autant porté sur l’aspect commercial.

110 millions d'Américains ont regardé le grand match en 2019 et ont donc aussi vu la publicité Burger King : dans les semaines qui suivent le Super Bowl, la diffusion située d’un clip publicitaire s’avère avoir été et être un grand événement social et culturel. Un clip publicitaire montré en direct lors d’un match et s’adressant aux supporters présents dans le stade ou assis devant leurs écrans de télé se répartit à grande échelle au-delà du stade et atteint aussi les non-intéressés au football. Même les personnes qui n’ont aucun intérêt pour le ballon ne peuvent échapper aux rapports enthousiastes et aux images prodiguées par des amis et des collègues de travail faisant de la publicité un événement à part entière à ne pas rater.

#EATLIKEANDY est devenu un véritable événement aux traits spectaculaires, pendant le Super Bowl et au-delà, et a gagné une portée importante à travers son message.

Le message publicitaire peut revêtir plusieurs formes : slogan, hashtag, sous-titre etc.

Dans le cas de la publicité Burger King, le hashtag semble à première vue être d’une étonnante simplicité : trois mots fusionnés en bandeau à lettres majuscules qui semblent résumer parfaitement bien le clip. En fait, ces trois mots, habituellement considérés séparément comme trois unités morpho-syntaxiques, fusionnent en une suite de majuscules que nous identifions comme étant « eat like andy ». Il s’agit là d’une manière très rusée (inhérente à quasiment tous les hashtags utilisés en publicité) de faire appel aux habitudes de lecture et d’identification sémantique du spectateur tout en se distanciant. Les mots deviennent titre à potentiel de manipulation : ils sollicitent le spectateur à non seulement manger un burger, mais à le manger à la façon Andy Warhol, grand artiste du Pop Art.

Par ailleurs, parlons aussi du sens caché dans les publicités !

La valeur accordée et attribuée aux publicités, leur dimension spectaculaire, l’usage de slogans (comme dans la pub Lufthansa que je viens de mentionner) ainsi que leur effet hypnotisant, tout en gardant toujours un sens caché, me rappellent le film « Invasion à Los Angeles » de John Carpenter, sorti en 1988, dans lequel le réalisateur dévoile les messages cachés derrière des images, des slogans, des affiches.

Le film suit le parcours de John Nada (joué par Roddy Piper), ouvrier au chômage, découvrant par hasard une étrange fabrique de lunettes de soleil conçues par un groupe d’activistes. Mettant les lunettes, celles-ci lui révèlent une effrayante réalité dissimulée derrière les apparences, les images télévisées et les panneaux publicitaires… En effet, ces lunettes lui dévoilent les vraies intentions derrière les messages visuels qui sont affichés partout dans le film (reprenant le langage visuel de notre société contemporaine). Ainsi, derrière une publicité pour une nouvelle technologie d’ordinateur se cache le mot « obey » (obéis !) ; un signe annonçant des soldes change pour afficher « consume » (consomme !) ; derrière une affiche pour des vacances aux Caraïbes montrant un mannequin séduisant en maillot de bain, on retrouve les mots « marry and reproduce » (marie-toi et fais des enfants !). Mais pire encore, Nada découvre non seulement la vérité derrière les images, mais également des extra-terrestres qui se cachent derrière des apparences humaines pour s’emparer du pouvoir du monde. Au cours du scénario, les téléspectateurs dans le film, hypnotisés par les programmes débilitants, qui voient la télé plus qu’ils ne la regardent, sortent de leur torpeur, entraînant ralliement ou méfiance. 

                 John Carpenter, Invasion à Los Angeles, 1989, 1h37mn

À l’image du mythe de la caverne de Platon, il existe une possibilité pour les héros d’accéder au monde réel derrière les apparences illusoires (grâce à de simples lunettes de soleil), même si cette prise de conscience s’avère douloureuse (Nada souffre le martyre à cause de maux de tête causés par les Ray-Ban). De témoin passif, Nada se mue en héros révolté, sortant de son immobilisme et de sa servilité après avoir littéralement ouvert les yeux. Ainsi, les lunettes de soleil dévoilent l’importance du slogan dans Invasion à Los Angeles : Les Wayfarer de Ray-Ban[1] font office de filtre visuel et deviennent des armes et des outils dans une guerre silencieuse d’images. 

N’aurait-on pas aussi besoin d’une paire de lunettes magique pour découvrir le sens caché derrière #EATLIKEANDY ou bien le connaissons-nous déjà tout en ayant décidé de l’ignorer? En tout cas, il me semble qu’on n’est pas loin du scénario tel qu’imaginé par John Carpenter : les publicités sont aptes à nous parler, nous influencer, nous manipuler. Saurons-nous y résister ?

  Pour aller plus loin

 -       L’article mentionné sur « Art Infusion » : https://www.ualberta.ca/business/en/departments/mbel/marketingseminars/~/media/business/departments/mbel/documents/marketingseminars/2008-09/artinfusionjmrjune2008.ashx

     [1] Il faut aussi souligner que ce film présente également une publicité ‘perverse’ cachée dans l’action : film qui dénonce le pouvoir illusoire des publicités et affiches, il semble lui-même, en utilisant une marque précise de lunettes de soleil pour le scénario, promouvoir ces lunettes dans une publicité cachée. S’agirait-il alors d’un jeu avec le spectateur à plusieurs niveaux, d’une sorte de mise en abyme de la critique même ?

[finanzgefluester]

Braucht man den Steuerberater für die Umsatzsteuervoranmeldung?

Ob man den Steuerberater für die Umsatzsteuervoranmeldung braucht, erfährst du im heutigen Artikel. Im digitalen Zeitalter wird der Steuerberater für handwerkliche Tätigkeiten immer seltener gebraucht. Viele Dinge kannst du heutzutage selbst erledigen, z. B. auch die monatliche Umsatzsteuervoranmeldung. Hier stellt sich die Frage, vor allem für Gründer: Sollte man die Voranmeldung selbst machen oder nicht? Vorab: Es gibt zwei Möglichkeiten, wie du die Umsatzsteuervoranmeldung sehr einfach selbst erstellen kannst. Zum einen über eine Steuersoftware, wie z. B. sevDesk, Papierkram, Lexware oder andere Software, die auch Steuerberater benutzen, wie DATEV. Diese Programme sind kostenpflichtig. Zum anderen kannst du es auch über das Elster-Online-Portal zu erledigen. Dort trägst du die Zahlen ein und übermittelst sie über die Software des Finanzamts direkt an das Finanzamt. Alternativ zu den Selber-Machern besteht natürlich auch die Möglichkeit über den Steuerberater oder Buchhalter – sowohl intern als auch extern. Doch macht es überhaupt Sinn, das Ganze extern zu vergeben? Ich sag es mal so: Vor allem für Existenzgründer lohnt sich das natürlich schon, es am Anfang selbst zu machen, um zu wissen, wie das alles abläuft und welche Prozesse dahinterstecken, damit du am Ende weißt, welche Positionen du aus der Hand geben willst. So kannst du dies mit dem Steuerberater besser besprechen, wenn du weißt, welche Aufgaben er übernimmt und was du dir an Zeit ersparst. Ab wann sollte man die Aufgaben abgeben? Dies ist schwierig zu beantworten, weil sich die einzelnen Fälle sehr unterscheiden können. Es gibt Existenzgründer, aber auch große Unternehmen, die schon seit Jahrzehnten bestehen, die seit eh und je dieselben Buchungen haben und bei denen sich nie was ändert. Ein Ladenverkäufer, der immer einen umsatzsteuerlichen Ladenverkauf hat, wird wohl kaum innergemeinschaftliche Lieferungen oder Ausfuhren tätigen, sondern hat beispielsweise jeden Monat seine 19%igen oder 7%igen Umsätze. Er bräuchte eigentlich keinen Steuerberater, der für ihn die Umsatzsteuervoranmeldung macht, denn das könnte er eigentlich selbst machen. Es wird vielleicht mal ein paar innergemeinschaftliche Erwerbe geben, über Amazon oder ähnliches, aber selbst das kann man bei den meisten älteren Unternehmen vergessen, denn die meisten bestellen beim Großhändler, der zwei Städte weiter sitzt. Im digitalen Zeitalter ist es immer häufiger so, dass es im Bereich der Influencer oder auch im Bereich der Onlineprodukte, Marketingseminare und sonstiges, sehr schnell ein internationaler Bezug vorhanden ist. Man muss hier sehr viele Sachverhalte überwachen, z. B. nationale, innergemeinschaftliche und drittlandsbezogene Vorgänge. Es kann hier häufig zu Problemen kommen, weil es nicht nur um Buchhaltungsvorgänge geht, z. B. die Erfassung eines Reverse-Charge-Verfahrens, sondern auch um die Meldungen und evtl. sogar die Registrierung in den jeweiligen Ländern. Das macht natürlich einen großen Unterschied, wenn du nicht nur einen nationalen Steuerberater brauchst, sondern auch einen in Österreich, der Schweiz oder Amerika, der für dich dann vor Ort die jeweiligen Meldungen durchführt. Es ist also eine sehr individuelle Entscheidung, aber für viele Steuerpflichtige ist es nicht nötig, den Steuerberater zu beauftragen, in vielen Fällen können sie die Buchhaltung selbst machen. Der Jahresabschluss bzw. die Einnahmen-Überschuss-Rechnung und die Steuererklärung sind dann wieder andere Positionen – aber für die Umsatzsteuervoranmeldung reicht es eigentlich, wenn dies der Steuerpflichte selbst erledigt. Produktempfehlungen, die ich selbst regelmäßig nutze. Mein privates Konto, meine P2P-Empfehlung, mein Tagesgeld und meine Kreditkarte.

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Blog für Unternehmer auf Finanzgeflüster Kündigen und Durchstarten! Vollzeitunternehmer werden!Buchhaltung selber machen? Klappt das?Die drei wichtigsten Dinge für YouTube!Ideen für den Blog oder Youtube-Kanal finden!Vorteile als Unternehmer, wenn Ihre Angestellten das wüssten! Artikel-Empfehlungen von Finanzgeflüster! Mein Tagesgeld!Top P2P-Anbieter! Empfehlungen zu Steuern Steuern sparen als Influencer - tinderleicht!Buchempfehlung für schnelle und praktische Steuertricks!Einstieg in das Steuerrecht, damit hab ich meine Ausbildung gerockt!Steuern sparen in der Profiliga, damit freut sich der Steuerpflichtige! Bücherempfehlung Investieren in Kryptowährungen: Dein Weg zum erfolgreichen Blockchain-InvestmentDie Bitcoin Bibel: Das Buch zur digitalen WährungDie Blockchain Bibel: DNA einer revolutionären Technologie

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Steuern mit Kopf Disclaimer: Der Autor/Sprecher übernimmt keinerlei Gewähr für die Aktualität, Korrektheit, Vollständigkeit oder Qualität der bereitgestellten Informationen. Haftungsansprüche gegen den Verfasser, welche sich auf Schäden materieller oder ideeller Art beziehen, die durch die Nutzung der dargebotenen Informationen bzw. durch die Nutzung fehlerhafter und unvollständiger Informationen verursacht wurden, sind grundsätzlich im weitest zulässigen Rahmen ausgeschlossen. Das Video stellt in keiner Art und Weise eine professionelle Steuerberatung dar und ersetzt diese auch nicht. **Bei einigen Links im Artikel handelt es sich teilweise um Affiliate-Links, die mir helfen diesen Blog zu finanzieren. Ich gehe damit sehr verantwortungsvoll um und empfehle nur Dienstleistungen und Produkte, die ich selbst nutze und die ich mir selbst empfehlen würde.** Bildquelle: Pixabay Lesen Sie den ganzen Artikel

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WIE FUNKTIONIERT YOAST SEO?

Fragen Sie vorab, welche Art von Links aufgebaut wird und ob diese dauerhaft bestehen bleiben. C.Hofmann, AWN. Suchmaschinenmarketing als wichtigster Kanal im Online Marketing. Dabei bleiben sehr viele... Ihren suchmaschinenoptimierten Content stelle ich auch gerne gleich in Ihr CMS ein. Im Gegensatz zur Keyword-Werbung ist die Suchmaschinen-Optimierung die nachhaltigere und langfristig günstigere onlinemarketingallstars.com Maßnahme. Lehrgangsinhalte. Recommendations Your profile You are an SEOexpert with at least 5 years of experience in this field html based… You strategically develop our SEO measures and continue to optimise these in collaboration with agencies and our internal… Hanna Schachtschneieder - Hamburger Bus Service GmbH. Gleichzeitig besteht die Gefahr, dass Google die Zielwebsite für die Dauer des Angriffs (und darüber hinaus) im Ranking herabstuft.

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Derzeit profitieren mehrere tausend Kunden des gesamten Mittelstands in Deutschland, Österreich und der Schweiz von der umfassenden Expertise von FAIRRANK in den Disziplinen Suchmaschinenoptimierung (SEO) und -werbung (SEA). Aber ein Tipp bei der Anwaltsuche: Informier dich inhaltlich vorher so gut es geht und formuliere deine Fragen sehr gezielt - oftmals erhältst du nämlich auch von Beratern (Steuer, Anwalt, Notar, etc.) nur schwammig formulierte Antworten. Verschaffen Sie sich einen Überblick über unsere Leistungen von B wie Beratung bis Z wie Ziele erreichen. Hat das Eure Agentur nicht, dann fragt nach, warum. Allerdings führt das allein heutzutage kaum noch zu einem Ranking-Gewinn. Starten auch Sie mit Ihrem Online Angebot so richtig durch. Wir erstellen Ihnen eine professionelle Lösung, die einerseits in punkto Zeitmanagement sehr attraktiv und andererseits finanziell effektiv ist. Wikipedia wird von vielen als Informationsquelle Nummer 1 im Internet angesehen und rankt daher entsprechend gut. Da steht es aber überall. Sehen Sie beispi...elsweise Ihr Haus von oben oder besuchen künftige Reiseziele vorab am Rechner. Wir sind mit der Leistung mehr als zufrieden es wurde sehr schnell alles umgesetzt. Optimale Qualität. Die Wörter, mit denen Sie gern gefunden werden möchten, müssen zu ca. 0,5 bis 2 % im Text zu finden sein - mehr nicht.

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Was verdient ein Trainee Online Marketing?

Was Ist Seo Optimierung

SEO Leistungen. Zusätzlich soll auch eine kurze Unternehmensbeschreibung angegeben werden, in welcher die Key Facts des Unternehmens hinterlegt werden. Eine Website, die Leads generieren muss, hat eine grundsätzlich andere Rolle als eine mit dem Ziel, Anzeigenansichten zu generieren. Bei der Optimierung der URL stehe ich auf dem Schlauch oder auf der Leitung - wenn meine URL sich derzeit auf den Domain Namen beschränkt, ohne Keywort, also „- und ich das jetzt erweitern möchte, wie du vorschlägst in: „-/keyword/ - wo zum Teufel mach ich das denn? Unsere professionelle Beratung ist seriös, nachhaltig und transparent! Aber jeder liebt es, zu kaufen... Das liegt zum einen an den vielfältigen Einsatzmöglichkeiten und dem günstigen Preis von Online-Werbung, zum anderen aber auch an der präzisen Messbarkeit der Ergebnisse. %d Bloggern gefällt das: So können wir Dir stets die effizienteste Suchmaschinenoptimierung und modernste Online-Marketing-Lösungen bieten! Detaillierte Informationen zum Umgang mit Nutzerdaten finden Sie in unserer Datenschutzerklärung. Es wird darauf gesetzt, dass jeder Nutzer den Shopper weiterempfiehlt und man dadurch mehrere Millionen Installationen bekommen würde.

Sie sind schon auf der 1sten Seite. Ich sah, dass ich den SEO Texter sehr stark auch als Texter interpretiere, und dass zwei Herzen in meiner Brust schlagen. Die Ergebnisse stimmen. 1. Wie lange ist die One Advertising schon im SEO-Umfeld tätig? Darum sollten Sie mit unserer SEO Agentur arbeiten. 35. Wie kommunizieren wir miteinander? Dennoch gibt es bestimme Teilaspekte und Variablen, die dazu führen eben nicht ausnahmslos jeden Kunden bis ins kleinste Detail helfen und individuell unterstützen zu können. Nach 2011, 2012 und 2013 veröffentlichen wir.. Was sind die besten SEO Tools? Wenn Sie bereits unter "System > Konfiguration" die SEO Einstellungen getroffen haben, ist Ihnen vielleicht auch der Bereich "Globale Metadaten" aufgefallen. Inhalte für Suchmaschinen freigeben.

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Wie Geht SEO Optimierung?

Bleibe auf dem Laufenden und erhalte neue Beiträge und Insights von SEOPT per E-Mail, kostenlos! Denn die Optimierung von Websites für Suchmaschinen bedeutet eine Menge Know-how und Gespür für die optimale Darstellung von Inhalt, Struktur und Technik aus Sicht von Google und Co. Hierbei ist die Teamgröße durchaus von Vorteil. Christian Paavo Spieker - 15. August 2014. Beachten sie, dass aktuelle Trends eine große Rolle in Farbschemen spielen. Weitere Informationen, beispielsweise zur Kontrolle von Cookies, findest du hier: Cookie-Richtlinie. Für viele lokale Suchbegriffe wird unter der Adwords-Werbung eine Box mit lokalen Suchergebnissen auf einer Karte angezeigt. Nähere Informationen finden Sie unter SELFHTML:Wiki/Lizenzvereinbarungen. Diese Tools sollte jeder Webmaster bei seinen Projekten nutzen. Semantisch verwandte Suchwörter liefert / und wer Longtail-Keywords für seine Seiten benötigt, kommt an dem Scraper-Tool nicht vorbei. 100 € Suchmaschinenoptimierung ist sehr individuell und hat viel mit Erfahrung zu tun. 15. Welche Tools nutzen Sie, um zum Beispiel Ihre Kampagnen bei der bezahlten Suche zu optimieren? Google wertet diese als Empfehlungen Ihrer Seite durch Dritte.

Die Ladezeit Ihrer Website (Pagespeed) wird bspw. Rufen Sie an unter 0211 505 1935 oder nutzen Sie unseren kostenlosen Rückrufservice: Geben Sie Namen und Telefonnummer an und wir rufen Sie schnellstmöglich zurück! Beachten Sie, dass das Blockieren einiger Arten von Cookies Auswirkungen auf Ihre Erfahrung auf unseren Websites und auf die Dienste haben kann, die wir anbieten können. Bei TrafficDesign dreht sich alles um zielgerichtetes Online Marketing - auch für Gambio Shops. Wir machen Dich mit in unserem Marketingseminar mit den wichtigsten Regeln und Abläufen von Suchmaschinen vertraut und verhelfen Dir zum Erfolg in den Rankings. Und selbst für die Desktopsuche gilt: Verschiedene Bereiche sind unterschiedlich aufgebaut: Was sich in der Finanznische bewährt hat, funktioniert bei Reisesuchen noch lange nicht. Wir bringen Sie in den relevanten Suchmaschinen auf Kundenkurs. Nomos Verlagsgesellschaft. In der Praxis geht das aber auf Kosten Ihrer Seriosität. Im Rahmen einer Kampagne sollte die Herkunft des verwendeten Fleisches dokumentiert und mit Geschichten der glücklichen Bäuerlein die es liefern, bebildert werden. Viele Unternehmen beziehen die Suchmaschinenoptimierung erst nach der Konzeption oder sogar erst nach Abschluss des Relaunchs ein. Semantische Textteile enthalten. In meinem Job als Online Marketing Manager analysiere und optimiere ich laufend Websites aus den verschiedensten Branchen auf ihre Suchmaschinentauglichkeit hin. Leider findet das Tool keine deutschen Fragen zur Kombination SEO Berlin.

Nichts schlimmer, wenn die Seite eine Handvoll likes und g+ aufweisen kann. Ich denke Sie verstehen… ;) Die genaue Relevanz bei den Themen spielt dabei bei der Erstellung fast die wichtigste Rolle. Für eine Rückantwort und Facheinschätzung wäre ich dankbar. In unserer langen Unternehmensgeschichte können wir SEO-Erfahrung in fast jeder Branche nachweisen. Für wen war die Agentur schon tätig? Du möchtest online überzeugen. Üblicherweise wird eine Seite für ein bis drei Suchwörter optimiert. Digitaleffects-Gründer Christian B. Schmidt beim SEO Workshop in Bielefeld. Darum die etwas unterschiedlichen Ergebnisse.

Diese und Dutzende weitere Fragen berücksichtigen moderne Internet-Profis, auch die nach den sozialen Medien - Aber sie ist nur eine von vielen Fragen und gewiss nicht die Antwort auf alles. Elisa Gabbert hat auf... Programmierung. Mobil zu sein ist nicht mehr optional, wenn Sie online wettbewerbsfähig sein wollen. Sie sparen dadurch Personalkosten und profitieren von Best Practice Erfahrungen. Jeder bringt sein Steak und Bier selbst mit! Synonyme, verwandte Keywords und grammatikalische Variationen zu verwenden ist ein einfacher Weg, um den Content noch relevanter zu machen - ganz ohne ständige Wiederholung des eigentlichen Keywords. Bei dem LinkResearchTools müssen Sie selbst bei der kleinsten Variante mit in etwa 149 € im Monat rechnen.

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Nicht neu, aber sehr hilfreich. Auch er und sein Partner Thomas Arendt werden sich davon distanzieren. Google hat aber Qualitätskontrolleure angestellt, die stichpunktartig auffällige Platzierungen prüfen und getürkte und falsche Ergebnisse von Hand ausfiltern. Man bedient sich ganz bewusst der Nutzer von vorhandenen und frequentierten Netzwerken (siehe Airbnb). Wer ist im Social Media Marketing erfahren? Auch heißt das gute alte Pagespeed Insight mittlerweile testmysite und sieht so aus : Hat die SEO-Agentur darauf keine gute Antwort, sollte man skeptisch sein … Super Service. Wir bieten auch SEO Beratung zu Online Shops, welche nicht von uns programmiert werden. Doch die Technik hat sich verändert, genauso das Nutzerverhalten. Wie wichtig ist die Präsentation von Kunst?

[blog-jsdesigns]

ANNOTATED BIBLIOGRAPHY

1.     Anon (2017). 5 WORST MISTAKES YOU SHOULD AVOID WHEN PRESENTING YOUR INTERIOR DESIGN. [ONLINE] 3rd January. Available at: https://archicgi.com/interior-design-presentations-for-project-success/ [Accessed: 11th November 2018]

Written by a team of experienced and skilled designers working for ARCHICGI, the blog highlights the importance of a design presentation in interior design and its impact on the success of the project. The article intends to educate designers on the most common mistakes that occur during interior design presentations, and how to avoid them. Since the publication discusses general occurrences and experiences, the article lacks references although the information provided is trust worthy and reliable. Contrary to the beliefs and opinions of Dieter Rams that have been cited below, the article suggests that good design is not the only thing that matters and a well conducted visual presentation can even compensate for a weak design.

 2.     Behar, Y. (2008) Designing Objects That Tell Stories. [Online video] February. Available at: https://www.ted.com/talks/yves_behar_on_designing_objects_that_tell_stories#t-672536 [Accessed: 11th November 2018]

The talk delivered by Yves Behar at a TED conference in 2008 educates the audience about the importance of storytelling within a design, for the product to be a commercial success. Speaking from experience of over twenty years in the design field, Yves Behar, who is an award-winning designer, educator and founder of Fuseproject, sheds light on the relationship between functionality and design. His belief, that design is more than just producing an appealing packaging for a product, corresponds to that of Rams. The talk is helpful to all those interested in understanding consumerism, successful design and positive user experience. Using examples from his own personal projects, Behar outlines the role he played in designing products that offer value and function while incorporating humble but honest visual presentation. The video is a useful source in providing an understanding of how a designer deals with honestly portraying good design to the users.

 3.     Bender, D.M. 2018, DESIGN PORTFOLIOS: Moving From Traditional to Digital, New York: Fairchild Books Inc.

Well known educationist and design practitioner and researcher, Diane Bender, is popularly known for writing this book that provides an in-depth understanding of how to visually present traditional and digital portfolios. Intended for all those aiming to make a career in architecture, interior design or landscape architecture, this book fundamentally teaches the successful way of presenting ideas, thinking processes and outcomes. Although the book caters to presentation techniques for portfolios, the same principles apply to that of an interior design proposal. Agreeing with the views of designers at ARCHICGI, the author believes that bad presentation can ruin chances of success but also depicts support for Rams’ theory by concluding that good presentation cannot ensure a positive outcome and a designer cannot rely solely on visuals for their success (Bender,2018).  

   4.     Corsini, A. (2017). Interior Design Project Presentation: How to Convey Your Ideas Using 3D Interior Design Rendering. [Online] 19th September. Available at: https://www.linkedin.com/pulse/interior-design-project-presentation-how-convey-your-ideas-corsini/ [Accessed: 11th November 2018]

Written by Andrea Corsini, the online blog post shows a slight bias towards the importance and influence of three-dimensional visual presentation techniques, since the author is the CEO and founder of Render Atelier which is an architectural and interior design rendering boutique. The article is directed towards working designers to convince them of the benefits of presenting interior design projects through realistic and detailed rendered images, insinuating that this method will guarantee success in design proposals. Although the publication is more of a promotional advertisement than an academic article, the post shows agreement with the views of the designers at ARCHICGI and provides a general list of reasons how three-dimensional presentation techniques can benefit the interior design project. Since the author runs the successful business in multiple countries, his views provide a direct and reliable link into the importance and significance of visual renderings in the practical field of interior design and architecture.

 5.     Domingo, M. (2018) Dieter Rams: 10 Timeless Commandments for Good Design [Online] 11th November. Available at: https://www.interaction-design.org/literature/article/dieter-rams-10-timeless-commandments-for-good-design [Accessed: 11th November 2018]

The online publication, authored by Muriel Domingo who is an avid user experience researcher and design educator with around ten years of experience in distance education, discusses the relevance and connection of the ten timeless principles of Dieter Rams for good design with user experience in today’s era. It provides a good understand of Dieter’s methodology in application to product design and is a beneficial read for designers as well as researchers. Among other important qualities, the article also highlights the importance of simplicity and honesty in good design that shows how the success of a design proposal does not solely rely on visual presentation. The author supports the research with references of Rams’ interviews and writing.

 6.     Gurel, M. O. and Basa, I. (2004), ‘The Status of Graphical Presentation in Interior/Architectural Design Education’. International Journal of Art & Design Education, [Online] 23: p.192-206. Available from: https://onlinelibrary-wiley-com.ezproxy.herts.ac.uk/doi/epdf/10.1111/j.1476-8070.2004.00397.x [Accessed: 11th November 2018]

The article is a well-researched and well referenced analysis of the position of visual depiction in architectural design education. Working as instructors in studios and graphical presentation courses in institutions for several years, the writers firmly believe that there exists a growing concurrence for the requirement of a perfectly finalised visual demonstration of a design proposal (Gurel and Basa, 2004). The publication is an interesting read for all students, critics, academicians, designers and theoreticians interested in learning more about the relationship between graphical presentation and interior design proposals. The authors conclude their analysis by calling graphics an inextricable part of the design process, but more so as a tool for communication rather than a ticket to success.

7.     HAGTVEDT, H. & PATRICK, V.M. (2008), ‘Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products’. JOURNAL OF MARKETING RESEARCH [Online] 45(6) pp. 379-389. Available from: https://www.ualberta.ca/business/en/departments/mbel/marketingseminars/~/media/business/departments/mbel/documents/marketingseminars/2008-09/artinfusionjmrjune2008.ashx [Accessed: 11th November 2018]

The article written by the authors is an initiative to analyse the occurrence of art infusion in which the existence of graphics has an impact on the success of client solutions. Both the authors, who are educationists and have a doctorate in business and marketing, conducted three studies for their research using a range of randomly selected undergraduate students as participants to determine the effect of graphical art on the judgement and assessment of products. The study concludes with the findings that the presence of visuals has a positive effect on the interpretation of products. The results also yield that consumers find products with graphically appealing visuals more luxurious than aesthetically poor designs.  Reinforcing the views of Bender, Corsini and others mentioned, the research provides a concrete analysis of the positive influence of visual presentation on project success.  

 8.     Hulme, T. (2016) What Can We Learn From Shortcuts? [Online video] February Available at:https://www.ted.com/talks/tom_hulme_what_can_we_learn_from_shortcuts?referrer=playlist-rebel_designers#t-78479  [Accessed: 11th November 2018]

The British spokesperson, Tom Hulme, delivered a TED talk in 2016 on the significance of user needs and the requirement to design for user satisfaction. Hulme (2016) believes that empathy for the customers’ demands is the biggest contributing factor of a design’s success. He supports his theories with images of desired paths created by users to satisfy their requirements. The speech aims at helping designers improve their approach and design philosophy.  Similar to Behar’s views on successful design, his theory prioritizes function and value over visual art. With an education in physics, business, design and thorough work experience in these fields, Hulme (2016) concludes the explanation stating that the most successful designs are those created for real human needs.

 9.     Hustwit, G. (2015) Dieter Rams: If I Could Do It Again, “I Would Not Want To Be A Designer”. [Online] Available at: https://www.fastcompany.com/3043815/dieter-rams-if-i-could-do-it-again-i-would-not-want-to-be-a-designer [Accessed: 11th November 2018]

In this interview conducted by Gary Hustwit in 2015, the interviewer unveils the design journey, principles and philosophy of the renowned designer Dieter Rams. He explains the different factors that influenced his work and how the ten principles of good design came to be. The dialogue between the interviewer and interviewee is an honest look into the thinking process, opinions and methodologies of Rams. Although it is an interesting read for anyone, it is highly beneficial for those desiring an insight into the mind of the legendary designer. This online publication provides the base for the theory that supports his views and beliefs cited in this list.

 10.  Laseau, P. 2001, Graphic thinking for architects & designers, 3rd edition, New York; Chichester: John Wiley & Sons.

This publication of Paul Laseau is one of the many books written by him that talk about design communication. Being an expert in the field of design, as an architect, illustrator, author, educationist and artist, his exceptional career in research and teaching has benefited students, designers and researchers with his publications and workshops.  In this book, the author details how integral graphic presentation is as a communication tool and educates readers on the various different modes of this presentation technique. Supporting his writing with extensive illustrations and easy-to understand conversation, Laseau effectively conveys his opinions and knowledge. Comparable to Gurel and Basa’s theories, Laseau (2001) calls visual presentation techniques as graphic thinking tools that help to effectively communicate the thinking process. The book is an informative read in the topic of visual presentation and its different approaches.

 11.  Mitton, M. 2012, Interior Design Visual Presentation, 4th edition, New York; Chichester: John Wiley & Sons Inc.

The book written by Maureen Mitton is a comprehensive and thorough guide of the different methods of presentational techniques used in architecture and interior design. Although very popularly used as course books in colleges and universities, the book not only helps students but all those interested in learning further about the different modes of graphical interpretation in the field of interiors. Being an award-winning educator, author and designer, she supports her descriptive analysis with elaborate illustrations and clearly detailed drawings. With a similar format to that of Laseau’s book, the publication effectively communicates how to approach each presentation technique and what their benefits are.

 12.  Özker, S. (2014). ‘Role of Expression Techniques in Interior Architecture Education’. Procedia - Social and Behavioral Sciences [Online] 152 (10) pp. 41-46 Available at: https://www.sciencedirect.com/science/article/pii/S1877042814052185#aep-article-footnote-id2 [Accessed: 11th November 2018]

The publication is a well written article on the responsibility of communication strategies in interior architecture training. Özker is an educationist, designer and author with over ten years of experience. Her study thoroughly investigates the primary failures in the education system that fail to transfer the necessary skill of sketching and presentation and highlight the importance of hand drawing as the first step in the thinking process. Discussing the misguided priority given to computer visual generation, the author explains how technology allows creation of visuals before designing in mind or paper (Özker, 2014). Negatively impacting the design itself, Özker (2014) suggests that this advancement should be treated as a communication tool rather than a thinking medium. Supporting her theories with scholarly sources, she concludes how expression techniques are an essential communication tool and too much focus on technology is having a negative effect on course content in the education system. Her views coincide with those of Rams and Laseau and are a helpful read for students, designers and educationists looking for a deeper understanding of the relationship of visual presentation techniques and good design.

 13.  Piotrowski, C.M. 2002, Professional practice for interior designers, 3rd edition, New York: John Wiley & Sons Inc.

This book authored by Christine Piotrowski is a best-selling text that serves as a course book, guide and academic publication that offers an in-depth tour of the inside-out experience of practicing professionally in the field of interior design. With over twenty years of experience in residential and commercial design as well as being an interior designer consultant and educationist, Piotrowski has a strong understanding of this field. The book is a descriptive text meant to educate and aid students, designers and researchers on the different aspects involved in the interior design process and the methods to garnering success in this practice. Among others, a few chapters include discussion on the ethical responsibility of designers and presentation techniques, both of which are important to those wanting to obtain more information on the subject. The publication is a well-researched and well-referenced book, using uncountable academic sources as study material.

14.  Rams, D. (1976), Design by Vitsœ, transcript of speech [Online] Available at: https://www.vitsoe.com/files/assets/1000/17/VITSOE_Dieter_Rams_speech.pdf [Accessed: 11th November 2018]

The speech delivered by Dieter Rams in 1976, as a spokesperson for Vitsoe with over twenty years of experience, is an insight into the ideologies and beliefs of the designer about efficient and well-thought-out good design. Intended for the consumers and users, the lecture details how Dieter has collaborated with Vitsoe to produce products that incorporate his design values and beliefs to produce design that is functional, rational, adaptable while also being visually appealing. Similar to the theories repeated by Dimingo, Rams (1976) states how a company needs well designed products, that provide a positive user experience, to be successful.

 15.  Rhyne, D. (n.d) Dieter Rams’ 10 Principles for Good Design, [Online] Available at: https://www.3pillarglobal.com/insights/dieter-rams-10-principles-good-design [Accessed: 11th November 2018]

The online article is an analysis and revision of Dieter Rams’ ten principles of good design. As a professional in the field of user experience design and visual design, Rhyne shares his interpretation of Rams’ design philosophies and theories and how they are still valid in today’s world of technology and innovation. The publication is a good read for all those wishing to learn more about the factors that influence good design. The author deconstructs the ten principles to create an easy-to-understand and brief explanation.  He supports his research with an interactive online presentation and concludes that good design is one that is useful and honest while integrating the visual aesthetics and graphical presentation (Rhyne, n.d). His ideology is much inspired by the philosophy of Rams and attracts all readers who want to know of the attributes of good design.

[theacademicmom]

Tyad buck #weekendgone #workworkwork #marketingseminar #volunteerwork (at Kingston, Jamaica)