#MarketingClassics

[adapasrinivas]

📘 Book Spotlight: Scientific Advertising by Claude C. Hopkins 📘

If you’re into marketing or advertising, Scientific Advertising by Claude C. Hopkins is one of those classics that remains as relevant today as when it was first published. Written nearly 100 years ago, Hopkins' insights lay the foundation for many marketing strategies still in use. Here’s what makes it a must-read:

Key Takeaways:

Advertising is a Science 🎯 Hopkins believed advertising shouldn’t be left to guesswork. Every decision should be rooted in data and measurable outcomes. He taught that testing, analyzing, and refining are key to creating ads that work.

Know Your Audience 🗣️ Understanding the needs and motivations of your target customer is central to Hopkins' approach. He stressed the importance of crafting ads that directly address customer desires and solve their problems.

Offer Real Value and Be Transparent 💯 Hopkins was all about honesty in advertising. He believed in making genuine claims and providing real value, building trust and creating long-term loyalty with the customer.

Master Headline and Copywriting Basics ✍️ Hopkins showed that a powerful headline grabs attention, while clear, simple language keeps it. His approach? Keep it straightforward. Educate the reader on the benefits without overwhelming them.

Embrace Testing and Iteration 🔄 Testing different ad versions and tracking results was key to Hopkins' philosophy. He emphasized refining ads based on what works best, optimizing for better conversion rates.

Even though it was written in the early 20th century, Scientific Advertising holds lessons that still apply today, reminding us that understanding your audience, delivering value, and constantly improving are timeless principles in marketing.

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[pooinfotechinpune]

Unleashing the Power of Digital Marketing: A Journey through the Digital Landscape

Introduction:

In the fast-paced and ever-evolving world of business, staying ahead of the curve is essential. Traditional marketing methods are being overshadowed by the dynamic and expansive realm of digital marketing. For our digital marketing class in Pune, we are embarking on a transformative journey to explore the nuances of this powerful tool that has become a game-changer for businesses of all sizes.

Chapter 1: Understanding Digital Marketing

To kick off our journey, let's delve into the core of digital marketing. Digital marketing encompasses a wide array of strategies and tactics aimed at promoting products, services, or brands through digital channels. From search engine optimization (SEO) and social media marketing to email campaigns and content marketing, the possibilities are vast and varied.

Chapter 2: The Importance of Digital Marketing in Pune's Business Landscape

Pune, with its burgeoning IT industry and thriving startup ecosystem, is a prime ground for the application of digital marketing strategies. We'll explore how businesses in Pune can leverage digital platforms to reach a wider audience, build brand awareness, and ultimately drive revenue. Real-world examples of successful digital marketing campaigns in Pune will be highlighted to inspire our class.

Chapter 3: Crafting a Digital Marketing Strategy

No journey is complete without a well-defined roadmap. In this chapter, we'll learn how to craft a digital marketing strategy tailored to the unique needs and goals of businesses in Pune. Understanding the target audience, choosing the right channels, and creating compelling content are key components of an effective strategy. Through case studies and practical exercises, our class will gain hands-on experience in developing strategic digital marketing plans.

Chapter 4: Social Media Mastery

In the age of connectivity, social media has emerged as a powerful tool for businesses to engage with their audience. From Facebook and Instagram to LinkedIn and Twitter, we'll explore the diverse landscape of social media platforms and learn how businesses can leverage them to build a strong online presence. Our class will also delve into the art of crafting engaging social media content and measuring its impact.

Chapter 5: Search Engine Optimization (SEO) Demystified

Appearing on the first page of search engine results is a coveted position for any business. In this chapter, we'll unravel the mysteries of SEO and understand how businesses can optimize their online presence to rank higher in search engine results. Practical insights into keyword research, on-page optimization, and link-building strategies will empower our class to enhance the visibility of businesses in Pune.

Chapter 6: Email Marketing and Automation

Email marketing remains a powerful tool for building and nurturing customer relationships. Our class will explore the art of crafting effective email campaigns, understanding customer segmentation, and utilizing automation tools to streamline marketing efforts. We'll examine successful email marketing campaigns and discuss how businesses can implement similar strategies to connect with their audience.

Conclusion: Empowering Businesses in Pune through Digital Marketing

As we conclude our digital marketing journey in Pune, our class will leave with a comprehensive understanding of the digital landscape and the tools needed to navigate it successfully. Armed with the knowledge gained from this course, businesses in Pune can embark on their digital marketing endeavors, driving growth and staying competitive in the rapidly evolving business environment.

This blog serves as a teaser for the exciting and enlightening experience that awaits our digital marketing class in Pune. Together, we'll unlock the potential of digital marketing and empower businesses to thrive in the digital age.

[brandonethanhan]

perceptual map on the customer perception on hair salons in the area

this is mad perceptive woah

[drozzy]

Post 2 - Ray-Ban

Ray-Ban is the premier luxury eyewear company, managing to stay the best-selling in the world year after year. It provides high-quality, luxury eyewear, whether it be for spectacles or sunglasses. They've been consistently dominating the market since 1937, and continue to stay on top and turn a mass profit with their expert marketing mix. They stick to their timeless, beloved products such as the Wayfarers and Aviators, helping them amass their revenue of 250-500M dollars a year. This helps in making up its parent company its gross 20BILLION revenue. With a corporate headquarters established in Milan, Italy, Ray-Ban has progressed from its originally all-American roots. Going from the staple American, military-associated, badass eyewear to a stylish, luxury, Italian-crafted brand. However, apart from their quality and style, an important factor of Ray-Ban's success is attributed to how they manage to have a stake in every type of sales system. Ray-Ban does business to business, ensuring each optometrist office, sunglass store, and retailer is stocked with their products. However, despite their power hold on other businesses, they still manage to have a straight business-to-consumer sales system, with their own stores, and a thriving website with all their available models. With a brand that's nearing 100 years, it's amazing at Ray-Ban's versatility and prominence in the market. Even luxury and designer brands like Coach, Michael Kors, and Gucci couldn't touch the pedestal Ray-Ban has built for itself.

[harshitamehtarohini-blog]

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[condonk-blog1]

What is Tumblr?!

It’s 6am on a Tuesday and I couldn’t sleep, so I decided this was as good of a time as ever to do my marketing homework for the week. Writing discussion boards and preparing for a paper are easy enough, but to be assigned the task of creating a blog? That a little out of my element. So what do you do when you’re 32 and have limited exposure to the world of social media and all that it has to offer? You google what Tumblr is. Fun fact: its a microblogging site. And so, here we are. 

My initial reaction to this site and tying it back to a social media marketing class is that it’s amazing how “in the know” a marketing team needs to be in order to reach the consumers they are targeting. There are thousands of social media sites, how does a company decide which will be the most effective for their business? Or which one has the targeted demographics for their brand? 

For now, I’ll set up my dashboard and explore a little of what Tumblr has to offer and who knows, maybe they will become my new favorite site. In the meantime, why doesn’t Tumblr have an E?! E-marketing question for you. 

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[angeles3289]

View this post on Instagram

A post shared by Angel Angeles (@aries_i_am)

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[misterrajpurohit]

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[serendipitousmarketer-blog]

Network and Ressources

Meeting all these speakers is a thing! But did I connect with someone? Not quite, but here are my answers! 1. Have I networked with anyone? Not yet but I am convinced that I will. This semester at George Brown College was really busy, between group projects, finding an internship and having a part-time job it was personally really hard to deeply connect with anyone. I however connected with all of the speakers on LinkedIn and was thinking of reaching out closer to the fall, when my internship will end. I believe that with the experience I will have gained, it will be a good moment to connect again with them and maybe share what applied to my work experience. 2. What events and activities did I attend and what knowledge and contacts did that give me? As a native French speaker, I would like stay close to my roots. I am aware that there are a lot of marketers in Toronto but being a French speaker definitely help and I believe that meeting people who are experiencing the same things as I do can be nothing but positive. Therefore, I attended a few networking events in Toronto with goals to connect young french speakers professionnels who work in the tech and business industry. It was beneficial as I obtained a job interview with a non-profit organization after attending one of these events! 3. What groups did I join and with what results? I belong to a Facebook group for French speakers in Toronto and this is where I would find most of the events. I also belong to a networking group on LinkedIn but never had the chance to join any event. Once life gets back to normal, I will definitely try to attend more networking events. 4. Did I volunteer? As much as I love to volunteer and had the chance to do that during university time, I did not have the opportunity to do it in Toronto as my schedule was very busy but this is something I look forward to after the internship completion. 5. What job ressources did I use for job hunting? What was the most useful? I mainly used Google job search, Glassdoor, Indeed, LinkedIn and GBC Careers. My favorite one is LinkedIn. As a premium user, I can easily check who works there and what are my chances compared to the other candidates and I have to say it is sometimes a little confidence booster! 6. How am I keeping contact with the network that could help me find a permanent job in marketing? I try to like and sometimes comment what the speakers shared on LinkedIn. Concerning others contact that I had, I like to check once in a while how they are doing and would send them interesting articles that I find about tech or green story telling. 7. where will I be doing my co-op? Was networking involved? I did connect with a global marketing agency who would like to collaborate with me. Sadly the world is experience a very strange situation. My internship is sadly deeply affected by it and I do not know when my start day is going to be. Networking was partially involved as I had the chance to work with one of their branches a few years ago, when I was employed by a major name in the watch industry. While reaching out to the Toronto office, I did mention that I worked with one of their branch. I kept in touch with one of the manager in their other branch and I believe that it helped building trust! 8. What networking tips and best practices did I learn? What can you share with your readers? I learned from the speakers and also from my classmates that it is easy to connect with someone! The first thing that matters the most from what I see is to have a perfect LinkedIn, resume and knowing what we want. It will add credibility once we meet whoever we want to connect with. My extra tip would be to create an attractive portfolio with previous work and school projects. Finally, trusting the timing. Everything will work at the right moment!