#Luxury Jewelry Market

[ankita784]

Luxury JewelryMarket Insights: Unlocking Key Industry Trends

Luxury JewelryMarket Insights: Unlocking Key Industry Trends

Luxury Jewelry Market Information:

Market Overview

According to Straits Research, the global Luxury Jewelry market size was valued at USD 48.97 Billion in 2023. It is projected to reach from USD 52.84 Billion in 2024 to USD 97.05 Billion by 2032, growing at a CAGR of 7.9% during the forecast period (2024–2032).

This market research report on Luxury Jewelry Market offers invaluable insights and guidance for businesses across diverse sectors. It delivers a thorough overview of the Luxury Jewelry Market, detailing aspects such as market size, trends, key players, consumer behavior, and competitive dynamics. By analyzing and interpreting the data collected through extensive research, this report enables businesses to make informed decisions and devise effective strategies.

The report provides in-depth market intelligence, highlighting opportunities and potential challenges. It helps companies identify their target audiences, understand their needs and preferences, and adjust their products or services accordingly. Additionally, the report assists in evaluating the feasibility of new product launches, assessing market demand, and setting pricing strategies.

Competitive Players in Luxury Jewelry Market

Some of the key players operating in the Luxury Jewelry market are

Guccio Gucci S.p.A.

The Swatch Group Ltd.

Tiffany & Co.

Louis Vuitton SE

Richemont

GRANorth America

Signet Jewelers Limited

Chopard International SA

MIKIMOTO

Pandora Jewelry, LLC

Get a free sample of the Luxury Jewelry Market @ https://straitsresearch.com/report/luxury-jewelry-market/request-sample

The Luxury Jewelry market report helps a wide range of businesses figure out what their consumers truly want by conducting extensive market research. When it comes to new products, every company owner wants to understand the demand, and this report is a great resource. Additional benefits include ensuring that the most recent market developments are covered. You may keep a close check on key rivals and their growth strategies by reading the Luxury Jewelry market research. It also provides in-depth analysis for the years 2022-2030, offering business owners new opportunities.

This research also provides a dashboard view of prominent organizations, highlighting their effective marketing tactics, market share, and recent advances in both historical and current settings.

Global Luxury Jewelry Market: Segmentation

By Material

Gold

Platinum

Diamond

Precious Pearls

Gemstones

Others

By Product

Necklaces

Ring

Earrings

Bracelets

Others

By Applications

Women

Men

Children

By Distribution Channel

Online

Offline

The report forecasts revenue growth at all geographic levels and provides an in-depth analysis of the latest industry trends and development patterns in each of the segments and sub-segments. Some of the major geographies included in the market are given below:

North America (U.S., Canada)

Europe (U.K., Germany, France, Italy)

Asia Pacific (China, India, Japan, Singapore, Malaysia)

Latin America (Brazil, Mexico)

Middle East & Africa

Buy Full Luxury Jewelry Market Report @ https://straitsresearch.com/buy-now/luxury-jewelry-market

Key Highlights

The purpose of this study is to examine the manufacturers of Luxury Jewelry, including profiles, primary business activities, news, sales and price, revenue, and market share.

The study provides an overview of the competitive landscape among leading manufacturers worldwide, including sales, revenue, and market share of Luxury Jewelry percent.

It illustrates the market subdivided by type and application, with details on sales, price, revenue, market share, and growth rate broken down by type and application.

The research covers key regions by manufacturers, categories, and applications, including North America, Europe, Asia Pacific, the Middle East, and South America, with sales, revenue, and market share segmented by manufacturers, types, and applications.

It also investigates production costs, essential raw materials, and production methods.

Principal Motives Behind the Purchase:

To gain deep analyses of the industry and understand the commercial landscape of the global market.

To analyze production processes, key problems, and potential solutions to mitigate future issues.

To understand the most influential driving and restraining factors in the Luxury Jewelry industry and their global market impact.

To gain insights into the market strategies employed by the most successful firms.

To understand the market's future and potential.

About Us:

StraitsResearch.com is a leading research and intelligence organization, specializing in research, analytics, and advisory services along with providing business insights & research reports.

Contact Us:

Email: sales@straitsresearch.com

Address: 825 3rd Avenue, New York, NY, USA, 10022

Tel: +1 6464807505, +44 203 318 2846

Luxury Jewelry Market, Luxury Jewelry Industry, Luxury Jewelry Market Share, Luxury Jewelry Market Size, Luxury Jewelry Market Trends, Luxury Jewelry Market Regional Analysis, Luxury Jewelry Market Growth Rate, Luxury Jewelry Market Analysis, Luxury Jewelry Market Forecast

[minecraft-problems]

Luxury Jewelry Market Trends and New Demand Analysis Report by MRFR

Market research Future (MRFR) reports states that the global luxury jewelry market is likely to register a remarkable market valuation at a significant CAGR over the forecast period. The global luxury jewelry market is driven by multiple influential factors such as the rising demand for luxury statement goods, fashion consciousness among consumers along with the changing trends enabling market…

[devijewels]

Radhika Nayar of Devi Jewels - Preview of Jewelery Collection

DEVI Jewels, purveyors of exquisite precious and diamond jewelry, are eagerly waiting to meet with you on the 28th of September at the Address Montgomerie Hotel, Emirates Hill in Dubai for our exclusive jewellery preview.

[poonamcmi]

Global Luxury Jewelry Market Is Estimated To Witness High Growth Owing To Rising Disposable Income & Growing

The global Luxury Jewelry Market is estimated to be valued at US$ 56.02 Bn in 2020 and is expected to exhibit a CAGR of 7.1% over the forecast period 2021 to 2028, as highlighted in a new report published by Coherent Market Insights.

A) Market Overview:

Luxury jewelry refers to high-end jewelry products made from precious metals such as gold, silver, and platinum, adorned with gemstones such as diamonds, rubies, emeralds, and sapphires. These luxurious pieces of jewelry are often associated with high social status and are worn for special occasions, events, and as investment assets. The market offers a wide range of products including rings, necklaces, earrings, bracelets, brooches, and cufflinks.

B) Market Dynamics:

The luxury jewelry market is driven by two major factors. Firstly, the increasing disposable income of consumers has led to a rise in spending on luxury goods, including high-end jewelry. As individuals have more financial resources at their disposal, the demand for luxury jewelry has witnessed significant growth. Moreover, jewelry has become a medium of self-expression and personalization, leading to the preference for customized jewelry pieces. Consumers are now looking for unique designs that reflect their individuality and personal style.

Additionally, the market is influenced by the growing trend of sustainable and ethically sourced jewelry. There is a rising preference for jewelry made from recycled gold or sustainably sourced gemstones. Consumers are becoming more conscious about the environmental and social impact of their purchases, which has prompted jewelry brands to adopt sustainable practices and offer eco-friendly options.

C) Market Key Trends:

One key trend in the luxury jewelry market is the increasing popularity of lab-grown diamonds. These diamonds are created in a controlled laboratory environment and possess the same physical and chemical properties as natural diamonds. Lab-grown diamonds offer a more affordable and sustainable alternative to natural diamonds, attracting environmentally conscious consumers.

For example, luxury jewelry brand Tiffany & Co. introduced its Diamond Source Initiative, which guarantees the diamonds used in their jewelry are ethically sourced and provides customers with the region or countries where their diamonds were mined. This transparency appeals to consumers who prioritize sustainability and ethical practices.

D) SWOT Analysis:

Strengths:

1. Brand Reputation: Luxury jewelry brands such as Gucci, Cartier, and Tiffany & Co. enjoy strong brand recognition and loyalty among consumers.

2. High-Quality Craftsmanship: Luxury jewelry is known for its exquisite craftsmanship and attention to detail, which adds value to the products.

Weaknesses:

1. Price Sensitivity: Luxury jewelry is often associated with high price points, limiting its accessibility to a niche market segment.

2. Counterfeit Products: The luxury jewelry market faces challenges related to the production and sale of counterfeit products, which can impact brand reputation.

Opportunities:

1. Growing Online Retail: The rise of e-commerce platforms offers an opportunity for luxury jewelry brands to reach a wider customer base and enhance customer convenience.

2. Emerging Markets: The luxury jewelry market has significant growth opportunities in emerging economies such as China, India, and Brazil, where disposable incomes are increasing.

Threats:

1. Economic Uncertainty: Global economic fluctuations and uncertainties can impact consumer spending on luxury goods, including jewelry.

2. Intense Competition: The luxury jewelry market is highly competitive, with numerous established brands vying for market share.

E) Key Takeaways:

Paragraph 1: The global  Luxury Jewelry Market is expected to witness high growth, exhibiting a CAGR of 7.1% over the forecast period. This growth can be attributed to increasing disposable income and the growing preference for customized jewelry.

Paragraph 2: Regional analysis reveals that Asia Pacific is the fastest-growing and dominating region in the luxury jewelry market. The region's rapid economic development, rising middle-class population, and increasing consumer spending contribute to its market dominance.

Paragraph 3: Key players operating in the global luxury jewelry market include Gucciogucci S.P.A., Harry Winston, Inc., Societe Cartier, Tiffany & Co., Compagnie Financiere Richemont SA, Buccellati Holding Italia SpA, Graff Diamonds Corporation, Bulgari S.p.A, K. Mikimoto & Co., Ltd., and Chopard International SA.

[chemicalresearchupdates]

Exploring Artistry: The Evolution of the Luxury Jewelry Market

The luxury jewelry market is a segment of the global jewelry industry that caters to affluent consumers seeking high-end, exquisite, and exclusive pieces of jewelry. It encompasses a wide range of products, including rings, necklaces, bracelets, earrings, and more, often crafted from precious metals and adorned with precious gemstones such as diamonds, emeralds, rubies, and sapphires. Here is a comprehensive overview of the luxury jewelry market:

1. Market Overview: The luxury jewelry market has experienced steady growth over the years, driven by factors such as increasing disposable incomes among the wealthy, a desire for unique and personalized pieces, and the emotional value associated with owning rare and opulent jewelry items.

2. Key Players: Prominent names in the luxury jewelry industry include iconic brands like Cartier, Tiffany & Co., Bvlgari, Harry Winston, Chopard, and Van Cleef & Arpels, among others. These brands are known for their exceptional craftsmanship, impeccable design, and use of high-quality materials.

3. Market Segmentation: The luxury jewelry market can be segmented based on various factors:

Product Type: This includes categories like fine jewelry (diamonds, precious gemstones), haute joaillerie (high jewelry with exceptional craftsmanship), and luxury watches (often considered a part of the luxury jewelry market due to their intricate design and precious materials).

Material: Jewelry can be made from a variety of materials, including gold (yellow, white, rose), platinum, and silver, often accompanied by rare gemstones.

Distribution Channel: Luxury jewelry is often sold through exclusive boutiques, high-end department stores, and online platforms specifically catering to luxury clientele.

Geography: Major markets for luxury jewelry include regions with a high concentration of affluent consumers, such as North America, Europe, and parts of Asia (notably China and the Middle East).

4. Trends and Influences: Several trends shape the luxury jewelry market:

Sustainability: Consumers are increasingly conscious of ethical and environmental considerations, driving demand for sustainable sourcing of materials and responsible manufacturing practices.

Customization: Personalization is becoming a hallmark of luxury, with brands offering bespoke services that allow customers to design their own unique pieces.

Digital Presence: Luxury jewelry brands are embracing e-commerce and digital marketing to reach wider audiences and enhance customer experiences.

Celebrity Endorsements: Collaborations with celebrities and influencers can significantly impact brand visibility and desirability.

5. Challenges: Despite its growth potential, the luxury jewelry market faces challenges such as:

Competition: The market is highly competitive, with both established brands and new entrants vying for the attention of wealthy consumers.

Economic Volatility: The luxury market can be sensitive to economic downturns, as luxury purchases are often discretionary.

Counterfeiting: The prestige of luxury jewelry makes it a target for counterfeiters, potentially damaging brand reputation.

6. Future Outlook: The luxury jewelry market is expected to continue evolving, with a focus on innovation, sustainability, and meeting the changing preferences of affluent consumers. Brands that successfully balance tradition with modernity and address the demands of conscious consumers are likely to thrive.

In conclusion, the luxury jewelry market represents a high-end segment of the jewelry industry, characterized by exceptional craftsmanship, precious materials, and exclusivity. As consumer preferences and market dynamics continue to shift, the industry is poised for further growth and transformation.

[lexriboutique]

Life update & what I’m doing to enhance my business.

Me:

✨ Ready to MOVVVEEE in august. Back to the city i feel in love with but i also plan on leaving town once a month

✨ Seeing amazing gym gains from xformer

✨ Back to my daily smoothies and matcha

✨ Working a job that doesn’t necessarily suck but i want better and def more money

Biz:

🎀 Starting the whole affiliate thing for my TikTok shop. Fingers crossed

🎀 Growing a lot on Etsy

🎀 Growing on Pinterest

🎀 Back to posting on YouTube & I’ll be doing more asmr videos 😆

🎀 Trying to figure out what can i do to gain more customers on my website???? Def should try to build trust, maybe ads, more post….. idk

[nr1-logo-design-inspiration]

Custom made typography for a jewelry brand

[mirhamart]

Amazfit Bip 3 Pro Smart Watch, Step Tracking, Heart Rate Monitor, Blood Oxygen Measurement, GPS, 14-Day Battery Life, Sleep Quality Analysis, Customizable Watch Faces (Pink)

About this item LONG 14 DAY BATTERY: Enjoy extra-long battery and charged up for two weeks of activity with typical use. EASILY COUNT STEPS AND DISTACE: Hit your daily step count goal everyday with at a glance monitoring, and track total distance each day, week, or month. SLEEP QUALITY DATA: Learn when you get your best sleep recovery with sleep tracking of REM, deep sleep, light sleep, even daytime nap duration. For Buy Now Click here

[downincmi]

Luxury Jewelry Market: Navigating Elite Trends

Precious Jewelry- A Status Symbol Luxury jewelry has always been a symbol of status and wealth. Finer materials like gold, silver, platinum and precious gems were reserved for royalty and the ultra-wealthy. Even today, lavish diamond necklaces, gem-encrusted bracelets and elaborate gold earrings convey prestige and affluence. Precious jewelry pieces often take dozens or even hundreds of hours to skillfully craft by expert artisans and jewelry designers. The intricacy of design and use of high-quality materials give precious jewelry its aura of exclusivity. Only those with considerable means can afford such luxury accessories. Wearing a finely designed l precious jewelry piece declares to the world that you have arrived and belong amongst the elite circles of society. Rising Popularity of Precious Jewelry Brands While precious jewelry has traditionally been worn by the upper echelons of society, its popularity is spreading much wider today. Several renowned precious jewelry brands like Tiffany & Co., Cartier, Bulgari, and Van Cleef & Arpels have become mainstream with aggressive marketing campaigns. Their logo motifs and designs are widely recognized even by those outside the luxury consumer segment. Rising disposable incomes in emerging economies like India and China have added hundreds of millions of potential customers to the luxury goods market. The growing middle and affluent classes in these regions are exploring premium luxury categories like fine jewelry for the first time. Brands are smartly tapping into this new demand through selective retail expansion, celebrity endorsements, and prestige-led marketing. As a result of these broad marketing initiatives and expanding customer bases, what was once an exclusive luxury has now become an aspirational achievement attainable to a wider audience. Artisanal Craftsmanship & Ethically Sourced Materials While mass production techniques are commonplace in the fashion jewelry realm, luxury fine jewelry continues to embody artisanal craftsmanship at its best. Intricate jewelry designs are brought to life through meticulous handiwork which can take weeks or months to complete a single fine piece. Master goldsmiths, gem-setters and polishers ply their trade to exacting standards, fueled by sustained dedication to their age-old craft. Natural and laboratory-grown certified diamonds, colorful gemstones, gleaming precious metals and eco-friendly materials are carefully sourced through monitored supply chains that respect ethical and environmental standards. Discerning luxury customers appreciate the intricate human effort and sustainable practices that go into creating exclusive luxury jewelry pieces with high resale or heirloom value. The marriage of artisanal precision and responsibly obtained materials sets luxury fine jewelry apart from more industrialized mass-market options. In conclusion, the enduring appeal of precious jewelry stems not just from its beauty or status symbolism but also the deeply layered emotional anchor points it taps into - from craft heritage to investment potential and inter-generational connections. Its rising widespread popularity is fueled by new affluent consumer segments, globally recognized luxury brands and innovative design practices that honor tradition whilst pushing creative boundaries. All in all, the world of luxury jewelry brilliantly fuses passions for aesthetics, artisanal heritage and tangible asset holdings into a dazzling multi-faceted allure that will likely continue growing stronger for many years to come.

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[takshvidiamonds]

View this post on Instagram

A post shared by Takshvi Diamonds (@takshvidiamonds)

Check Out Moissanite Watch Collection

[novitadiamondsblog]

Sell My Luxury Watch in Melbourne: Your Ultimate Guide to Melbourne Gold Buyers

Are you thinking, "How can I sell my luxury watch in Melbourne?" Look no further! Melbourne Gold Buyers are here to guide you through the process of selling your precious timepiece. Whether you're in need of quick cash or simply want to part ways with a watch that no longer suits your style, we've got you covered.

Why Choose Melbourne Gold Buyers to Sell My Luxury Watch

When it comes to selling luxury watches in Melbourne, you want to ensure that you're dealing with reputable professionals who offer fair prices and excellent service. Melbourne Gold Buyers have built a solid reputation as the go-to experts for buying luxury watches, and here's why:

Expert Appraisals: Our team of experienced appraisers specializes in luxury watches. They are well-versed in various brands and models, ensuring you receive the most accurate valuation for your timepiece.

Competitive Offers: We understand the value of luxury watches and offer competitive prices based on current market trends. Rest assured that you'll get a fair deal when you choose Melbourne Gold Buyers.

Transparent Transactions: We believe in transparency throughout the selling process. We'll explain our valuation methods and the factors that contribute to the final offer for your luxury watch.

Convenient Locations: With multiple conveniently located offices throughout Melbourne, selling your luxury watch has never been easier. Visit our nearest office, and our friendly staff will assist you every step of the way.

The Process to Sell My Luxury Watch

Selling your luxury watch to Melbourne Gold Buyers is a straightforward process:

Visit Us: Find the nearest Melbourne Gold Buyers office and bring your luxury watch for appraisal. Our experts will carefully examine the watch's condition, authenticity, and other relevant factors.

Appraisal: Our appraisers will assess your luxury watch's brand, model, age, condition, and market demand to determine its value. This step ensures that you receive a fair and competitive offer.

Offer: Once the appraisal is complete, we'll present you with a no-obligation offer for your luxury watch. You have the option to accept or decline the offer.

Payment: If you accept our offer, we'll process the payment promptly. You can choose to receive cash or a bank transfer – whichever is more convenient for you.

Documentation: We provide all the necessary documentation for the transaction, ensuring a transparent and secure process.

Why Melbourne Gold Buyers Stand Out

Here are some key reasons why Melbourne Gold Buyers stand out as the preferred choice to sell your luxury watch:

Reputation: We have earned a stellar reputation in Melbourne for our integrity and professionalism in the luxury watch buying industry.

Customer Satisfaction: Our commitment to customer satisfaction is unwavering. We prioritize your needs and ensure a hassle-free experience.

Market Knowledge: Melbourne Gold Buyers stay up-to-date with the latest trends and market values of luxury watches, ensuring you receive the best possible offer.

Wide Range of Watches: We buy a wide range of luxury watch brands, from Rolex and Omega to Patek Philippe and Audemars Piguet.

Fast and Convenient: Our process is designed to be quick and convenient, allowing you to sell your luxury watch with ease.

So, if you've been wondering, "How can I sell my luxury watch in Melbourne?" Melbourne Gold Buyers are your trusted partners in making a smart and profitable decision. Visit one of our offices today and experience the excellence that sets us apart in the luxury watch buying industry.

Remember, when you choose Melbourne Gold Buyers, you're choosing professionalism, integrity, and a fair deal for your luxury watch. Don't miss out on the opportunity to turn your valuable timepiece into cash – contact us today!

[dead-end-draws]

WOF tribe Merchant/Trading booth concepts:

Hey folks! This one was the recent winner of this WOF poll, so here’s my concept art that headcannons trading in Pyrrhia.

Read below cut for close-ups of the individual booths + the thought process / headcannons behind the design choices: 👇

Skywings: The Sky Kingdom’s mountain ranges provide plenty of pasture for raising sheep. As such, Skywing shepherds benefit from traveling to sell their wool, dyes, fabric, and woven tapestries. Many of these merchant tables also include herbs grown exclusively in the mountains, or ibex drinking horns that can be strapped on a dragon’s shoulder & carried in flight.

Along with goods, Skywing merchants may offer sewing services to fix tears, burn marks, or other fabric damage. They are sought out for their quality clothing, and most fabric across Pyrria originated from a Skywing’s talons.

Mudwings: Mudwings’ abundant food & cooking skills are envied almost anywhere in Pyrrhia. Their swamps have fertile soil, responsible for hosting diverse crops which can be purchased as produce at merchant stalls. For those lucky enough to find a traveling Mudwing merchant, the promise of a delicious dish can be whipped up and served at the stall in no time. Along with produce goods, Mudwings sell weaved baskets, spices, and cooking ware.

Sandwings: Sandwing booths offer luxuries of the desert: It’s most common to find accessories such as gold carved jewelry or musical instruments such as drums, lyres, & mandolins for sale. Though, even more sought out across Pyrrhia is Sandwing tattoos/piercings, which are done within the merchant areas. Ink etchings on papyrus paper are stationed outside their tents to showcase designs. All which can be selected, and poked into the skin with a tapping stick and plant dye ink by a trained talon.

Seawings: SeaWings sell a variety of ocean related goods; taking a share in the fish market with Icewings. Outside of food, there are den decorations like driftwood carvings, accessories such as seashell & pearl jewelry, and rope nets weaved by expert Seawing sailors. Some Seawings even sell fishing equipment, canoes, or offer sailor knot tying instructions to curious dragon buyers.

Nightwings: During the war, it was near impossible to find a Nightwing merchant. Most refused to participate in merchant territory, mostly as a way to keep up with their tribe’s mysterious nature.

Though in the more shady, unground parts of the market you can buy from a huge selection of obsidian weaponry, the sharpest in Pyrrhia. No one knew initially how Nightwings smithed so many weapons, or why, until their secret volcano kingdom and the intention to invade the rainforest was discovered. Then forging armor & weapons became clear. Along with a vast armory, for the right price, some Nightwing merchants offer Prophecies & Nightwing Literature (not always guaranteed to always be reliable) and assassin services as well (very reliable).

Rainwings: Though Rainwings haven’t been part of Pyrrhia trading for years, they have a vast hold on dragon medicine. An apothecary of herbs, salves, and remedies are all offered for various ailments due to the rainforest’s abundant resources. Along with medicinal goods, many Rainwings are fruit vendors, promising to any hesitant meat-eating dragons that such an array of flavors isn’t to be missed. Though, their fruit selling pitches often fall flat to most other predominantly meat-eating tribes.

Icewings: Icewings have everything a dragon could need to brace the cold, with a selection of goods only found in the most frigid regions of Pyrrhia. Furs, bone jewelry, and fresh fish (thanks to frost breath) are served on ice. Though Icewings themselves don’t require fur to withstand the cold, it’s considered fashionable and common in upper ranks to wear fur as a status symbol. Since metal is hard to smith without fire & in cold temperatures, fur and bone are more accessible to Icewings for clothing statements.

[blissfullyecho]

25 High-Income Luxe Jobs

1. Private wealth manager

2. Fashion Designer (High-End)

3. Art Dealer

4. Intellectual Property Lawyer

5. Investment Banker

6. Talent Agent

7. Aviation Consultant (Private Jets)

8. Luxury Wedding Planner

9. Hedge Fund Manager

10. Perfumer

11. International Relations Specialist

12. Luxury Real Estate Broker

13. Haute Couture Buyer

14. Sommelier

15. Private Equity Analyst

16. Chief Marketing Officer

17. High-End Interior Designer

18. Creative Director for Luxury Brands

19. Boutique Hedge Fund Founder

20. Luxury Hospitality Manager

21. Aesthetic Nurse

22. Asset Manager

23. Philanthropic Consultant

24. Fine Jewelry Designer

25. Elite Academic Consultant (Ivy Leage or Prestige Private Universities)

I thought a list like this would be helpful, especially now that we’re in the final weeks of 2024. There are so many avenues you can go into. A reminder for anyone thinking that they’re too “old” to start something new or go back to school, you’re going to be 30, 40, 50, 60, 70, or 80 one day— that day is going to come eventually so you might as well start now so you can be that age and work on something or be something different from where you are now.

[blackhairedjjun]

alright i have an imagine scenario right now:

you're an employee at a jewelry company, nowhere near rich enough to buy the products you market. you're at your company's flagship store for the launch of its new jewelry line, and you've got none other than famous model choi yeonjun as its brand ambassador. he arrives with his hair slicked back, wearing a pristine white suit and sporting a few key pieces from the line; though he gives the cameras his best smoldering looks, you aren't particularly impressed. you've met enough rich assholes at your job to last you a lifetime, and yeonjun doesn't seem much different. you watch him pose for the photographers and chat with other guests for a few moments, but shift your mind back to work.

he talks to you exactly once, to ask where the bathroom is. at least he was polite to you, unlike a lot of the VIPs you've met.

the next day is a weekend and you spent it at the plant market, looking at freshly potted flowers about to bloom and seedlings of vegetables ready to be cared for. you might not be able to afford the fancy necklaces and rings that you sell, but at least you have the luxury of growing your own veggies and flowers in your tiny apartment balcony.

you were not expecting it to rain that day, but it does. it's a downpour crashing down from the sky, and though you consider running for it, you're also weighed down by two bags of plants in both hands. so you stand under one of the market tents next to a row of tomato plants, waiting for the rain to stop. it doesn't.

just then you feel a tap on your shoulder and turn to see a young man in a hoodie and cap, sunglasses perched on top of his head. he's carrying an oversized umbrella, large enough for two. "um, hi, excuse me," he says, stumbling over his words, "you were the employee at the jewelry store yesterday, right? do you want help? we can share my umbrella..." he glances down at your bags of plants, then back at you.

it takes a while for you to recognize him until it hits you: choi yeonjun. three things run through your mind at once: first, you're impressed that he managed to remember you when all you did was tell him where the bathroom is. second, you feel a pang of shame for assuming he's a rich asshole when he's making such a kind offer to you. and third, even in a worn-out black hoodie, he's still ridiculously handsome.

you step into the umbrella with him; you feel his fingers brush against yours as he takes one of your bags to carry. "thank you," you tell him. he smiles at you and butterflies erupt in your stomach.

it doesn't feel so bad to be wrong about him this time.