#Loyalty Management Market size

[paynxt360fintech]

Opportunities in the global prepaid card and digital wallet market

Digitalization, rising e-commerce activities, and a tech-savvy population are the key factors aiding the growth of the global prepaid card and digital wallet market in 2023. The trend is projected to further continue over the next five years, as PayNXT360 estimates that the market will grow at a compound annual growth rate (CAGR) of 10.3% from 2023 to 2027, increasing from US$1.5 trillion in 2022 to reach US$2.5 trillion by 2027. The data clearly indicates that there is plenty of headroom for growth in the global prepaid card and digital wallet market.

[dhirajmarketresearch]

[gothhabiba]

The 2023 Barbie film is a commercial. I’m sure it will be fun, funny, delightful, and engaging. I will watch it, and I’ll probably even dress up to go to the theater. Barbie is also a film made by Mattel using their intellectual property to promote their brand. Not only is there no large public criticism of this reality, there seems to be no spoken awareness of it at all. I’m sure most people know that Barbie is a brand, and most people are smart enough to know this and enjoy the film without immediately driving to Target to buy a new Barbie doll. After all, advertising is everywhere, and in our media landscape of dubiously disclosed User Generated Content and advertorials, at least Barbie is transparently related to its creator. But to passively accept this reality is to celebrate not women or icons or auteurs, but corporations and the idea of advertising itself. Public discourse around Barbie does not re-contextualize the toy or the brand, but in fact serves the actual, higher purpose of Barbie™: to teach us to love branding, marketing, and being consumers.

[...] The casting of Gerwig’s Barbie film shows that anyone can be a Barbie regardless of size, race, age, sexuality. Barbie is framed as universal, as accessible; after all, a Barbie doll is an inexpensive purchase and Barbiehood is a mindset. Gerwig’s Barbie is a film for adults, not children (as evidenced by its PG-13 rating, Kubrick references, and soundtrack), and yet it manages to achieve the same goals as its source material: developing brand loyalty to Barbie™ and reinforcing consumerism-as-identity as a modern and necessarily empowering phenomenon. Take, for example, “Barbiecore,” an 80s-inspired trend whose aesthetic includes not only hot pink but the idea of shopping itself. This is not Marx’s theory on spending money for enjoyment, nor can it even be critically described as commodity fetishism, because the objects themselves bear less semiotic value compared to the act of consumption and the identity of “consumer.”

[...] Part of the brilliance of the Barbie brand is its emphasis on having fun; critiquing Barbie’s feminism is seen as a dated, 90s position and the critic as deserving of a dated, 90s epithet: feminist killjoy. It’s just a movie! It’s just a toy! Life is so exhausting, can’t we just have fun? I’ve written extensively about how “feeling good” is not an apolitical experience and how the most mundane pop culture deserves the most scrutiny, so I won’t reiterate it here. But it is genuinely concerning to see not only the celebration of objects and consumer goods, but the friendly embrace of corporations themselves and the concept of intellectual property, marketing, and advertising. Are we so culturally starved that insurance commercials are the things that satiate our artistic needs?

— Charlie Squire, “Mattel, Malibu Stacy, and the Dialectics of the Barbie Polemic.” evil female (Substack), 2023.

[wh0refornikolailantsov]

Keep You Near - Tolya Yul Baraar

This one, this one was due to a car ride conversation and won't leave my mind so.

Content Warnings: Canon Compliant Threat, Violence And Injury. Not Beta/Proof Read, We Die Like Men.

The job was meant to be simple enough, especially given you were being sent on it with Tolya and Tamar, two of Sturmhond's finest, arguably the finest he has to offer, and the most adept to violence if the need arose. Each as much as a threat with their weaponry of choice as they are as Heartrender's.

You had boundless trust in the twins, not just from the way Tolya moved with such certainty despite the treelike stature, you cannot help but recall all the times you had known exactly whom anyone was referring to by the expression "the giant with the golden eyes."

It wasn't even the way in which you fully believed Tamar could and would likely take down the entire Fjerdan Army over as little as a spilled drink or out of line comment about her natural born gifts. A fight you had no doubt she would win.

It was down to the simple fact of trust, in the time you had spent with the twins, the eagerness to fight, the resilience of their nature and the power of their skills with both their gifts and weaponry was not what had you believing in them. But their unwavering loyalty.

One of the crew aboard the Volkvolny had described Tamar once as "the most trigger happy woman" he had ever met. You thought that sentiment did her a misjustice, for all of Tamar's willingness to fight she did not out of a sheer desire for violence, it was always with reason, maybe not always a perfectly agreeable reason her brother would often argue but a reason nonetheless.

As for Tolya, you had come to believe there was nothing he was not capable or willing to do in the name of his faith and his loyalty. You'd never known someone so fiercely devoted as the bare armed giant.

He had no death wish, that many of the crew you'd seen before have had, but he wasn't unwilling to die for what he believed in, and you admired that, even if it scared you in ways you could not express, to depths of your soul which whispered quiet concerns in the emptiness of conversation.

You would willingly lay down your lives for either of them, and you knew that to be true, but there was something in the way you feared Tolya coming to harm that made missions like this, with just the three of you increasingly difficult.

Tolya offers you a grin and you're brought back to the moment, for all his size and skill, Tolya possessed a softness and a kindness you would have never expected from such a man.

You understood why those who did not have the pleasure of knowing him as personally as you, would fear such a giant. His stature alone was enough to be threatening, and then his sword which remains unholstered besides the looming risk it presents. But knowing him as you do, it is the poet within the warrior that you see above all.

"This is where I advise we part ways," Tamar comments looking at the fork in the path ahead. "Not least of all because I can sense Tolya is about to start reciting and I cannot fathom a worse pastime right now."

This is the part of the plan you like least of all, the part in which for the remaining sunlight you shall part into separate groups.

Before you manage to get a word out Tamar just gives you a large smile. "Enjoy my brothers company, and try not to run into trouble, I hate to think of you having fun without me," she says.

"See you by dusk sister," Tolya says, watching her eager to get out of here. Once she is out of earshot Tolya gives you a small sideways smile. "She was right, I was about to start."

"I do not mind," you remind him. "I quite enjoy your poetry."

The stop at the boarding house was entirely unplanned, the journey should have been straight on until you two reached the market and likely had Tamar waiting for you both, acting as if she had won some imaginary race.

But things had not gone according to plan.

You knew Tamar had volunteered for the path in which she took because she believed it to be the most dangerous path of the two to take, meaning that if anyone was likely to get attacked during the mission, it would've been her and she could have had the joy of a fight for the first time in a while. But as likely as the odds had favoured that outcome, it was yourself and Tolya that had run into trouble.

A few Fjerdan's much further south than you'd ever seen them to be, and a few mercenaries looking to make a quick Kruge where the Fjerdan's failed. One of those would've been easy enough to deal with, between your combined skills and training, but back to back fighting the arsenal of the Drüskelle and then the numbers of the mercenaries, it was a unfair fight to say the least.

An unfair fight that had left you with likely broken ribs and a contemptible cut across your forehead that seemed to continue to bleed no matter how much you tried to attend to it. Which admittedly is not as much as it needed with your focus being elsewhere, for all your injuries you had sustained against the attack, Tolya had sustained worse ones in an attempt to keep you safe. A fact you were not letting slip by unnoticed.

With no Corporalki Healers in any kind of distance, and only the one Otkazat'sya at the boarding house that has remotely any knowledge of true healing, barely even a boy in age. There is no way to let Tamar know what has happened, and your only option is to allow Tolya, who despite the haze of pain and faded consciousness, is insisting you needn't worry about him, to have some time to heal in the way the body intended. Slowly.

Once you had paid for a room, and twice as much for silence on the two of you being there, you had gotten Tolya to lay down, which between the sheer size of him and his repeatedly insistence that he can continue to the ride, was no easy task.

Now lain with his shoulders against the bedpost, making it only comically more obvious that this bed was simply far too small to hold him, his eyes find yours again, as you are emptying out supplies looking for any kind of remedy or assistance that may have been hidden away inside the satchels you'd been carrying.

"You are worrying too much," Tolya insists, but you can hear the pain as he breathes in, the way it is a struggle to get the sentences out. You cannot help but worry that you must keep him away for at least a little while longer, to be sure that if he falls asleep he will in fact wake again.

"Tolya, tell me a poem," you insist, trying to keep him engaged, trying to keep him aware so you can focus on the task of treating him. Trying to keep your mind from wandering back into a memory, from how quickly and without thought Tolya put himself between you and the danger. Like it was nothing. Like it was second nature. Like there had been no other option but to do so. And just how quickly that had got him knocked to the ground. You try not to think of how your heart stopped in the moments where you weren't sure he would make it. How you're still not convinced he might make it. How if he doesn't make it, he will have died to save you. You try to push that thought as far from your mind as you can, but it is ringing out in your mind like the a message from the Saints.

"It’s time, my friend: it’s time! The heart wants rest –," he begins.

"Maybe not this poem," your voice cannot withhold it's tremble. But he doesn't seem to hear you through the fog of his own pain and the feeling of his mind slipping into unconsciousness.

"the days slip by, the hours take away

fragments of our life: and you and I," he continues. As long as it keeps him awake, as long as it keeps him awake, you tell yourself over and over.

"plan how to live and, – just like that – we die.

No happiness on land, yet there’s freedom, peace.

I’ve long dreamt of an enviable fate –

I’ve long thought, a weary slave, to fly

to some far place of labour and true joy," he finishes and he must be able to feel your eyes boring into him, and the sound of your heart threatening to tear its way out of your chest to aid him in any way you can. He laughs and tries to hide the wince as he does.

"You cannot die now, koja, because you cannot leave me on that poem," you don't even realise you've said it.

"Everyone mourns the first blossom. Who will weep for the rest that fall? I will remain to sing for you, long after the spring has gone," Tolya whispers, his voice so quiet is sends a ice cold wind of fear right through your blood and into your bones.

"Kebben’a," you say quietly, recognising this one. You pull out a small glass vial from one of the satchel pockets and thank the Saints that there was some kind of elixir to be found.

You recognise from the colour and the vials stopper shape that it was not exactly meant for injuries like Tolya's, being a low level assistant to healing and a medium strength painkiller, but your grateful for it regardless.

You hand him the vial and he drinks it. "Now that won't do massive amounts but at least it'll help," you say, more for your own benefit than his. You still cannot tell exactly how severe the injuries are, and Tolya is ever insistent on hiding it.

"I am not in need of your courage right now Tolya," you say, moving to sit beside him, "I am in need of your honour and your honesty, I cannot help you without knowing just how badly you are hurt."

"Not so badly," he says, but his voice is still quiet. It crosses your mind that with injury and pain like this he may not even remember most of it come tomorrow. The blanks in memory when it comes to injury are usually a gift, a measure to protect yourself from the intensity.

But you know even if he was to forget what he had done for you today, you never could.

"You needn't have thrown yourself towards the mercenary like that," you say matching the quietness of his voice.

"He was not unsteady," Tolya says between a laboured breath, "he likely would've killed you."

"He nearly killed you," you remind him, allowing your voice to carry more loudly with this sentiment. "And where would that have left me?"

"He didn't" Tolya reminds you.

"If you're improved by morning," you start, "then I will ride ahead and let Tamar-,"

"No," he whispers, the relief from the elixir taking affect but bringing some well needed sleep with it, "stay."

"I will return," you say.

"Please stay," he insists. "I want you to stay with me."

You doubt he is lucid enough now to be much aware of what he is saying, and you're almost grateful because if he could notice the way your heart was hammering in your chest there is no way you would be able to hide how you feel any longer. There would be no denying anything with the way your heart is calling to him now.

"You want me to stay with you?" You ask. "Now?"

"Always," he says, the whisper turning into a mumble, he reaches out and grabs a hold of your arm gently, lacing his fingers around you, as if to be sure to keep you near. "But especially now."

The room falls quiet as Tolya finally gives into the sleep. You do not rest, making sure to keep a close eye on him, his breathing, his heart.

It's a miracle you can hear it over the sound of your own. But you must stay awake, to be sure, to make sure he is healing, improving.

Not that you could sleep if you wanted to, with the racing of your mind. His grip on your arm is not tight but it also doesn't waver in his slumber even once. "Moi sol ye tselai," you whisper, "I will stay, for as long as you want me to, I will stay." Even though he is asleep you daren't say the last part aloud.

Eya fyela chi.

For as long as you shall live.

[blogsajs2024]

Get Chatbot service for business with APIWAA

In today’s fast-paced digital world, businesses are constantly looking for innovative ways to connect with their customers more effectively and efficiently. One of the most powerful tools available to achieve this is the APIWAA. By integrating APIWAA into your business operations, you can enhance communication, improve customer service, and drive engagement to new heights.

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Conclusion: The APIWAA is a game-changer for businesses looking to enhance their communication strategy. By integrating this powerful tool, businesses can improve customer engagement, streamline operations, and ultimately drive growth. Whether you’re a small startup or a large enterprise, the APIWAA offers the flexibility and functionality needed to stay ahead in today’s competitive market. Embrace the future of communication with APIWAA and unlock your business’s full potential.

[paynxt360fintech]

Starbucks reshaping its loyalty program through prepaid card system

Starbucks is all set to launch its new loyalty program effective from April this year. The major change which has been implemented in the new loyalty program is the earning of stars. In the old system, the number of stars earned was based on the count of transactions of a customer. In the new system, the stars would be awarded based on the amount spent at each transaction. Another significant aspect of the loyalty program is that, the prepaid card system will be launched by the end of 2016, which would function like a Visa Card and would be acceptable at other retail outlets too. The reward point structure on the card usage outside of Starbucks has yet not been structured, but it will soon be in place.

[safeeda]

Freelance Digital Marketing Expert in Calicut | Safeeda

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contact more information

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[vipu14]

Maximize Digital Presence: Essential Digital Marketing Strategies for 2024

In the ever-evolving digital landscape, staying ahead of the curve is essential for businesses looking to maximize their digital presence. As we move into 2024, several digital marketing strategies stand out as crucial for achieving success. Here’s a comprehensive guide to the essential digital marketing strategies for the year ahead.

1. Leverage AI and Automation

Personalized Customer Experiences

Artificial Intelligence (AI) and automation tools have revolutionized how businesses interact with customers. By utilizing AI-driven analytics, you can gain deeper insights into customer behavior, allowing for highly personalized marketing campaigns. Chatbots, personalized email marketing, and predictive analytics can enhance user experience and drive conversions.

Efficiency in Campaign Management

Automation tools can streamline your marketing efforts, from scheduling social media posts to managing email campaigns. This not only saves time but also ensures that your marketing activities are consistent and timely.

2. Focus on Content Quality and Relevance

High-Value Content Creation

Content remains king in 2024, but the focus is on quality and relevance. Create high-value content that addresses your audience’s pain points and provides actionable insights. This includes blog posts, whitepapers, videos, and infographics.

SEO Optimization

Search engine optimization (SEO) is critical for visibility. Ensure your content is optimized for search engines by using relevant keywords, creating engaging meta descriptions, and utilizing internal and external links. Voice search optimization is also becoming increasingly important as more users rely on voice-activated devices.

3. Harness the Power of Social Media

Platform-Specific Strategies

Different social media platforms cater to different demographics and user behaviors. Develop platform-specific strategies to maximize engagement. For instance, use Instagram for visual storytelling, LinkedIn for professional content, and TikTok for short, engaging videos.

Social Commerce

Social commerce is on the rise, with platforms like Instagram and Facebook offering in-app shopping experiences. Leverage these features to provide seamless shopping experiences directly within social media platforms, boosting sales and customer satisfaction.

4. Invest in Video Marketing

Short-Form and Live Videos

Short-form videos and live streaming continue to dominate the digital space. Platforms like TikTok, Instagram Reels, and YouTube Shorts are perfect for creating engaging, bite-sized content. Live videos offer real-time interaction with your audience, fostering a sense of community and trust.

Educational and Explainer Videos

Videos that educate or explain complex concepts can position your brand as an authority in your industry. Create tutorials, product demonstrations, and behind-the-scenes content to engage and inform your audience.

5. Embrace Omnichannel Marketing

Consistent Messaging Across Channels

Omnichannel marketing ensures that your customers have a seamless experience across all digital and physical channels. Consistent messaging and cohesive brand experiences across websites, social media, email, and in-store interactions can significantly enhance customer loyalty.

Integrated Customer Data

Integrate customer data from various touchpoints to create a unified view of the customer journey. This helps in delivering personalized experiences and improving overall customer satisfaction.

6. Prioritize Data Privacy and Security

Transparency and Trust

With increasing concerns about data privacy, it’s crucial to prioritize transparency and build trust with your audience. Clearly communicate your data policies and ensure that customer data is protected.

Compliance with Regulations

Stay updated with data protection regulations such as GDPR and CCPA. Ensure your marketing practices comply with these regulations to avoid legal issues and build credibility with your audience.

Conclusion

As digital marketing continues to evolve, staying ahead requires a strategic approach and a willingness to adapt to new trends and technologies. By leveraging AI and automation, focusing on content quality, harnessing social media, investing in video marketing, embracing omnichannel strategies, and prioritizing data privacy, you can maximize your digital presence in 2024 and beyond. Stay proactive, stay informed, and watch your digital marketing efforts thrive in the coming year.

[demiplanardemagogue]

Despite Vlad Drakov's efforts to rebrand Falkovnia, it appears the nation is floundering. As recently reported, Falkovnia's citizens are fleeing the domain like rats from a sinking ship- except it's perhaps the rats that are staying behind in charge. Drakov has in recent days attempted numerous strategies to regain lost tax revenues. However, success in keeping to keep his borders closed for Drakov seems as slippery as Soth's resolve. This is because efforts rarely address the core problem- that his management is running it into the ground. Drakov's nightly impalings to lively dinner music do little to earn subject loyalty, for example. Apparently, offering Bloody Red Verified User checkmarks to speedup time through military checkpoints hardly seems to make up for the daily threat of having a spear through your gut.

Still, Drakov considers his land's lack of popularity to be a mere branding problem- hence renaming it "Super Happy Fun Land." (His initial idea of a name was inexplicably "Y"- perhaps as in "Y are you leaving?"- though his Ministry of Marketing at least managed to convince him only the greatest fools would rename a domain to a single letter. Whatever the case, it seems to have little effect in helping Falkovnia reestablish itself. And so once again, Falkovnia invaded the market but was repulsed- or perhaps it was repulsive.

Super Happy Fun Land's failures occur in the context of newly rising competition- though in some cases the competition seems to be doing little better. The Rex has established a nearby community on the border called "Dreads" to lure in Falkovnian defectors- though for various reasons it seems to be doing only slightly better. Darkon Zuckerberg seems to be seeking more souls to sacrifice for some farfetched plan or another- like blowing up the demiplane in another escape attempt or popularizing tire-sized VR goggles. Meanwhile, a Falkovnian defector is attempting to setup a BlueDie on Tepestani shores. Only time will tell if it will survive or go the way of Super Happy Fun Land's now extinct blue bird.