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A Journey of Growth, Learning, and Triumph with an Auto Major
Our inspirational journey about a renowned Auto Major deciding to join hands with us to scale its digital footprint worldwide
We believe that in the ever-evolving landscape of technology, collaboration and innovation can surface remarkable transformations. Almost two years back, we set sail on one such inspirational journey when a renowned Auto Major decided to join hands with us to scale its digital footprint worldwide.
The result? A story of unwavering determination, profound growth, and an incredible transformation that extended beyond just the companies themselves.
From 8 to 100+ - The Journey of Digitization
Good work speaks for itself! Evon, a trusted Liferay portal development company, was recommended to the client by another company we had worked with. So even before that first call came, we were aware that we had to do our best to live up to the expectation. We did not disappoint. We were set to create secure applications and international business websites that would pave the way for the motor company to reach a wider international audience, digitally.
The COVID-19 pandemic has changed life, public health, and business altogether. The organization was already in the process of implementing digital transformation, pre-pandemic. However, there was a need to implement more digital capabilities in their work operations, and fast. Earlier, the customers went to the showroom to learn about the products and make a purchase. Now they needed to do that and more from the comfort of their homes through applications that we had to create.
At the very first step, our developers had to learn all about Sitecore, a closed-source software platform, and deliver a part of the product in a few week’s time. While the learning curve was steep, some developers were unsure about spending time learning a technology that was not sought-after. Nevertheless, the successful delivery of the product was valued by the client as it showcased our team’s sincerity and level of commitment.
Then, Sitecore was a very expensive platform. Evon already had the expertise to solve this problem for the client. We proposed a shift from Sitecore to Liferay, a digital experience platform, for the client’s digitization in one of the neighboring countries. The decision and the switch were not easy but the major advantage of bringing down the cost of the project to 1/10th of the original stood above all. The result was another successful delivery of a project, this time helping our client cut costs significantly!
Going forward, we realized centralized data (large databases) was hard to scale so we had to segregate the data according to different regions and migrate it to Liferay. Over time, we were able to make the data independent, proving that the solution we had suggested was scalable and the right choice for fulfilling the client’s requirements.
Ever since we have been working together on various projects to achieve digital transformation. While helping them build secure mobile applications and international business websites across countries, we have been automating manual processes, reducing errors, and improving their overall productivity and efficiency. As the number of projects we were assigned increased, so did our commitment and the strength of our team - from 8 to 100+.
Our 2 years of Association: A Learning Expedition
The journey was not easy, but it has been one full of learning. We were bent on delivering a meaningful and personalized customer experience while keeping the client’s customers at the heart of our strategy.
As we delved deeper into the digital transformation process, we met with many challenges. Be it having to learn a new technology as fast as possible, or tight deadlines making our team train and work parallelly, to meet release deadlines. However, it was precisely in such moments that Evon’s team discovered its untapped potential, resilience, and collective strength. We honed our skills and emerged stronger and more confident. Read more - A Journey of Growth, Learning, and Triumph with an Auto Major
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Hire Liferay Developers from Best Liferay Development Company
Aspire is the best Liferay Development Company in USA, UK, Australia, and 20+ other countries. We provide Liferay DXP solutions to many businesses such as enterprises, SMEs & startups. Hire Liferay developers team from Aspire to take your business to the next level.
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Benefits of Using Liferay
Choosing the right Liferay development service provider is critical to the success of your Liferay project. The Liferay consulting company provides a high-quality, cost-effective, and customized solution that meets your specific needs.
Here are some key advantages:
Unified Platform: Liferay provides a unified platform for creating and managing digital experiences. It allows organizations to consolidate various digital assets, applications, and content in one central hub.
Versatility: Liferay's versatility is a significant benefit. It supports a wide range of use cases, from building enterprise portals and intranets to developing customer-facing websites, community platforms, and e-commerce solutions.
Open Source: Liferay is an open-source platform, which means that the source code is freely available and can be customized to meet specific organizational requirements. This openness fosters innovation and collaboration within the developer community.
Hello We are Liferay Be Connect
Customization and Extensibility: Organizations can customize and extend Liferay to fit their specific needs. The platform supports the integration of third-party applications, and developers can build custom plugins and extensions.
Scalability: Liferay is designed to scale, making it suitable for organizations of varying sizes. Whether it's a small intranet for a local business or a large-scale enterprise portal, Liferay can handle different levels of complexity and traffic.
Responsive Design: Liferay supports responsive web design, ensuring that digital experiences created with the platform are accessible and user-friendly across a variety of devices, including desktops, tablets, and smartphones.
Community Support: Liferay has an active and engaged community of developers, users, and contributors. This community support provides a valuable resource for sharing knowledge, addressing issues, and staying updated on the latest developments.
Security Features: Liferay places a strong emphasis on security. It includes features such as user authentication, role-based access control, and secure communication protocols to help organizations safeguard their digital assets and user data.
Content Management: Liferay's built-in content management system (CMS) allows organizations to efficiently create, manage, and publish content. This is crucial for maintaining a dynamic and engaging online presence.
Collaboration and Communication: The collaboration tools within Liferay, such as wikis, blogs, forums, and social networking features, facilitate communication and collaboration among users, both within and outside the organization.
Workflow and Business Process Management: Liferay supports workflow and business process management, allowing organizations to automate and streamline their operations. This is particularly useful for complex business processes that involve multiple stakeholders.
Ecosystem of Apps and Extensions: The Liferay Marketplace provides a wide range of apps, themes, and extensions that organizations can leverage to enhance and extend the functionality of their Liferay-based solutions.
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We offer a b2b commerce portal solution company that offers B2B eCommerce platform solutions based on Liferay. Get a free consultation today.
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DeltaFixes - Liferay Development Company
DeltaFixes Technologies, A liferay development company offers development services as well as liferay portal migration with innovative and cost-effective solution based on different versions of liferay portal platforms. For more information, please visit - https://bit.ly/2ZIRsTl
#Liferay Development Company#Liferay Portal Development Company#Liferay DXP Consulting#Liferay Consulting
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Hire Liferay Developer, liferay development company USA
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Most Common Liferay Features Offerings By Experts
You would want to ensure that you are aware of the most common offerings by the liferay experts so that you can consider what they can help you with. There is plenty to know with when it comes to the areas they can assist you in, such as design and planning, creation, quality control, maintenance and other related services. Here is everything that you would want to know about the offerings that you might be looking for, so read on to find out more.
Common Liferay Offerings
One should always be aware of the services that a liferay consulting business would have to offer you. Some of the main ones include:
Design And Planning – When it comes to liferay development the first step is going to be designing and planning what you want. This would include POC, mock-up design and wireframe and even architecture creation to set up everything that you need in the best way possible.
Creation – The next step that any liferay development company can help you with is the creation of your website. Some things they can assist you with includes portlet creation, document and content management, customization of OOTB features, integration of enterprise applications and theme creation.
Quality Control – Another area where the experts in liferay migration would have services that you can hire them for is quality control. Under this type of services they would offer you a wide variety of offerings, such as performance testing, integration testing and even unit testing.
Maintenance – Any web design company knows that maintenance is something that you can’t afford not to have available for the clients. Some of the maintenance related services that can be offered includes basic support, SEO maintenance as well as performance based tuning.
Other Services – The final thing that you should know is that there might be other services that any team of experts would have to offer you. You would want to know what these are, including mobile based solutions, portal shifting and upgradation and developer and administration training.
Go ahead and think about what other services you might want from a website development company and ensure that you are considering that. However, if you are looking for the basics, then there are plenty of experts who can help you with everything from start to finish. Why not let them deal with everything platform related so that you can deal with the rest of the business needs that only you can take care of?
There is so much that comes along with running a business and that includes choosing the experts who are going to help you with anything that you need, such as website development. You should ensure that you are looking at the services that they have to offer you that are related to the platform that you are choosing to have them use. This means that you want a team that can help you with everything from start to finish and even afterwards with the required upkeep as well as maintenance of the site.
#liferay#Liferay consulting#Liferay Development Company#liferay development#Liferay Migration#mobile app development#android app development#website development#web design companies#website development company#web design company#website development companies
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Evolution of CMS to DXP
CMS, Content Management System
A CMS enables users to control the front-end part of a website, that is, the website’s content, design, and functionality. The basic CRUD (Create, Read, Update, Delete) operations on the content and the back-end to store that content are the basic two components of a CMS. Users can perform actions on the content without any IT intervention and technical knowledge.
A CMS is a database to manage enterprise or web content in one application. Though the core functionalities of CMS include basic work management, commerce, user management, security; the capability can always be expanded with APIs.
Traditional CMS and Headless CMS
It is quick to get started with traditional CMS. Website is coupled with CMS itself and all technologies like database that CMS brings with it. CMS is used for ECM and WCM. As the website is coupled directly with CMS, it demands a whole rebuilding in case of any website design alterations. It is not possible to reuse the components.
A headless CMS is a type of backend content management system. With a headless CMS, users can manage any type of content in the backend system and can deploy it in any chosen front-end framework. This allows content integration into any/multiple systems or websites with the help of APIs. Because of this very functionality of headless CMS, it has become a popular choice.
DXP, Digital Experience Platform
Digital Experience Platform, DXP, is an integrated suite of components or modules to provide customers with better digital experiences. Enterprises undergoing digital transformation demand distinct solutions to provide customers with personalized content through multiple channels at each touchpoint of the entire customer journey.
DXPs support the organizational need to offer improved and personalized customer experiences by performing certain data analytics.
We, at ContCentric, are a Gold Liferay partner company. We have catered to multiple leading organizations across industries with our extensive experience in creating solutions with Liferay for more than a decade. We offer consultation to implementation to support services. Connect with us to create a robust portal solution for your organization!
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Sigma Solve Expands Digital Transformation Expertise in Partnership with Liferay
Sigma Solve and Liferay announced today that they have formed a strategic partnership, adding Liferay DXP to Sigma Solve’s service portfolio. This partnership will enhance Sigma Solve’s offerings by engaging B2B, B2C, and B2E user experiences leveraging “Best of Breed” technologies. Providing these experiences will be an important cornerstone of Sigma Solve’s continued growth in the coming years.
Sigma Solve is a technology consulting and software development company that guides clients’ vision for digitization, sales growth, system integration and business process automation. Liferay DXP will provide a feature-rich platform that puts integrated digital capabilities and innovation in the hands of businesses across a wide range of industries in North America. Sigma Solve’s ethos of digitally-transforming businesses coincides perfectly with Liferay’s DXP platform.
“We are pleased to partner with Liferay to help solve real challenges for B2B companies,” said Prerak Parikh, Co-Founder and CTO of Sigma Solve. “We chose Liferay because their open-source platform provides the perfect palette for businesses to build their digital presence. Sigma Solve is excited to use Liferay DXP to help more businesses succeed in this digital-first world.”
Liferay provides a Digital Experience Platform (DXP) that businesses can utilize to build a full-featured integrated digital businesses, incorporating application security, integration across all channels, content management, ecommerce, social tools, intranets, and more.
For Liferay, the partnership will further expand their North American partner ecosystem with another industry expert in Sigma Solve.
About Sigma Solve
Sigma Solve is a technology consulting & software development company that helps and guides clients’ vision for digitization, sales growth, system integration & business process automation. Sigma Solve, Inc.’s team of over 200 developers has been serving clients in the USA, Canada, UK, Japan, Australia & Middle East for the past 15 years. Sigma Solve was recently named to the 2021 Inc. 5000 list of fastest-growing companies in the US.
www.sigmasolve.comSigma Solve, Inc.Kent [email protected]+1 678 807 7994
About Liferay
Liferay makes software that helps companies create digital experiences on web, mobile and connected devices. Our platform is open source, which makes it more reliable, innovative and secure. We try to leave a positive mark on the world through business and technology. Thousands of organizations in financial services, healthcare, government, insurance, retail, manufacturing and multiple other industries use Liferay.
Reference: https://www.sigmasolve.com/sigma-solve-expands-digital-transformation-expertise-in-partnership-with-liferay/
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Digital Experience Platform Market Size Worth An Estimated Value of USD 15.80 Billion By 2025
The global digital experience platform market size is projected to reach USD 15.80 billion by 2025, expanding at a CAGR of 10.9% from 2019 to 2025, based on a new study conducted by Grand View Research, Inc. The growing inclination of companies for developing customer centric strategies to deliver superior customer interaction is expected to drive the growth. Furthermore, the adoption of digital platforms by large Multi-national Companies (MNCs) and Small and Medium Enterprises (SMEs) as the primary channel for customer service and engagement is also anticipated to propel the adoption Digital Experience Platforms (DXPs).
The digital experience platform enables companies to design and deliver personalized user experience across multiple channels, touchpoints, and devices throughout the customer interaction and engagement process. DXP can be a single offering, however, in most of the cases, it usually consists of integrated set of technologies such as digital Content Management System (CMS), Web Experience Management (WEM), and related services. The capability of the DXPs to provide an architecture for companies to deliver connected customer experiences, digitize business operations, and gather actionable customer insight is expected to drive its adoption over the forecast period.
Due to the confluence of factors, such as digital transformation and disruption, many companies are now radically reengineering their business practices to be extremely customer oriented. Hence, the companies focus on digital experience platforms due to their omnichannel orchestrations and superior content customization and management capability. They leverage these capabilities to provide an integrated multi-channel experience spanning across applications, portals, websites, and devices. Due to the growing demand for DXPs across multiple end-use industries, the key solution providers in the digital experience platform market are aggressively focusing on acquisitions and new product development to establish a strong presence in the fragmented market.
Request a free sample copy or view report summary: Digital Experience Platform Market Report
Digital Experience Platform Market Report Highlights
Platform segment dominated the digital experience platform (DXP) market in 2018 and is also anticipated to emerge as the fastest-growing segment over the forecast period owing to increasing adoption of the component by organizations to deliver superior customer interaction and engagement
The cloud segment is expected to gain traction over the forecast period owing to the growing preference for cloud based DXPs due to the rapid deployment capability and reduced investments in physical infrastructure
Business-to-Consumer (B2C) application is anticipated to witness the fastest CAGR over the forecast period due to the increasing demand for content personalization to enable superior customer engagement
The retail segment is anticipated to witness significant growth over the next six years owing to the rapid growth of online B2C and B2B e-tailers and the increased focus on omnichannel marketing
Asia Pacific is expected to expand at the fastest CAGR from 2019 to 2025 owing to the growing consumer preference coupled with high adoption of web and mobile shopping applications in developing countries such as India and China
Key players operating in the market include Acquia Inc.; Adobe; CoreMedia AG; Episerver; IBM Corporation; Liferay Inc.; Oracle Corporation; Microsoft Corporation; SAP SE; Open Text Corporation; Salesforce.com, Inc.; and Sitecore among others
Digital Experience Platform Market Segmentation
Grand View Research has segmented the global digital experience platform market on the basis of component, deployment, application, end use, and region:
Digital Experience Platform Component Outlook (Revenue, USD Million, 2016 - 2025)
Platform
Services
Digital Experience Platform Deployment Outlook (Revenue, USD Million, 2016 - 2025)
On-premise
Cloud
Digital Experience Platform Application Outlook (Revenue, USD Million, 2016 - 2025)
Business-to-Consumer
Business-to-Business
Others
Digital Experience Platform End Use Outlook (Revenue, USD Million, 2016 - 2025)
BFSI
Healthcare
IT & Telecom
Manufacturing
Retail
Others
Digital Experience Platform Regional Outlook (Revenue, USD Million, 2016 - 2025)
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
U.S.
Canada
U.K.
Germany
China
India
Japan
Brazil
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.
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Enterprise Portal Industry Study, Leading Growth Drivers, Emerging Audience, Segments, Industry Sales & Profits
Enterprise Portal Market-Overview
The need for modified and greatly accessible self-service applications is likely to motivate the enterprise portal market 2020. The ICE, electric, hybrid, autonomous vehicles reports are made by Market Research Future, which includes market options for progress. A 23% CAGR is predicted to spur the income generation of the market to USD 41 billion.
The need for implementing portal and capitalizing more in portal design is estimated to shape the enterprise portal market share. The ease in using enterprise portals throughout mobile devices is estimated to benefit the market in the near future.
Segmental Analysis
The segmental assessment of the enterprise portal market is carried out on the basis of service, region, type, and vertical. The vertical-based segmentation of the enterprise portal market consists of government, IT & telecommunication, healthcare, retail, BFSI, and others. On the basis of type, the enterprise portal market consists of a collaborative portal, information portal, and application portal. The application portal is further classified into the employee portal, customer portal, supplier portal and other portals. Based on the regions, the enterprise portal market comprises of North America, Europe, Asia Pacific, and other notable regional markets. The service segment consists of an enterprise collaboration service (ECS), enterprise content management service (ECM), and enterprise search service (ESS).
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Detailed Regional Analysis
The regional examination of the enterprise portal market includes regions such as North America, Europe, Asia Pacific, and other notable regional markets. It is apparent that the North American region’s market is projected to produce at the main CAGR in the enterprise portal market. Due to the speedy application of progressive technology, the well-established trade centre and the intensifying competition among market companies. The Asia Pacific region in the market for enterprise portals is anticipated to advance with the principal CAGR. The advancement in the capacity of manufacturing & automotive industry in the region is furthering the enterprise portal market. The presence of chief technology titans in the region is the principal reason heightening enterprise portal market development.
Competitive Analysis
The trends predominant in the market are contributing considerably to the market’s progress. The necessity to establish a unique advantage in the market is reviewed to have a substantial influence on the global market. The market is predicted to guide its future growth with the inclusion of a balance of innovation and continual product enhancement. Besides, the need to ensure that the long-term sustainable growth goals are not comprised due to the existing difficulties is foreseen to be extremely important for the market stakeholders. The market contenders are estimated to support the growth enabling factors and thus are estimated to pull the market out of the depression due to the ongoing global pandemic. The emphasis on accelerating growth is estimated to take the main stage in the forecast period. The need to effectively engage customers in all of their geographical markets is estimated to help the market overcome the hindrances being faced currently.
The well-known players in the global enterprise portal market are Liferay, Inc (U.S.), Sitecore (Denmark), Iflexion (U.S.), Infosys Limited (India), HCL Technologies Limited (India), Accenture Plc (Ireland), Tata Consultancy Services Limited (India), Red Hat, Inc. (U.S.), International Business Machines Corp (U.S.), Microsoft (U.S.) and others.
Industry Updates:
July 2020 Users of SAP are being urged to apply a fresh patch to prevent against hacking owing to a pre-existing flaw in the software. The defect can be abused remotely, with no need for a password or username. Around 40,000 SAP consumers could be involved. There are nearly 2,500 vulnerable SAP systems exposed to the internet, and attackers who gain entrance to those can possibly do so to other networks.
Access Complete Report @ https://www.marketresearchfuture.com/reports/enterprise-portal-market-5725
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Where can I find a training center for learning Liferay Portal Development in Austin, TX?
I can make some basic recommendations for finding such training facilities:
Online Platforms: Look for online platforms that provide Liferay Portal Development courses. Courses on numerous tech areas are frequently available on websites such as Udemy, Coursera, and LinkedIn Learning.
Local Universities and Colleges: Inquire with universities or colleges in Austin about Liferay Portal Development courses or training. Even if they don't have specific courses, they may be able to point you in the right direction.
Tech training institutions: Look into local Austin tech training institutions or coding bootcamps. They may provide Liferay Portal Development courses or programmers.
Meetup Groups and Events: Attend Austin-area tech-related meetings, conferences, or events. Networking with industry people may lead to training opportunities or referrals.
Online Liferay Community: Participate in online Liferay development communities or forums. Members often exchange information about training opportunities and services. Start with the official Liferay community forums or LinkedIn groups.
Consult with Employers: Reach out to local Austin businesses or IT firms that utilize the Liferay Portal. They may have knowledge about training resources or know where to access them.
Professional Networks: Make use of professional networks like LinkedIn. Ask for references from experts in the software development or Liferay industries in Austin.
Please note that it's advisable to verify the most recent information, as training centers and courses may have changed and get update as of my current knowledge.
You should concern to some Liferay Consultancy companies for that, you will get the most recent updates and knowledge about the Liferay Portal Development.
We are software people in India, consult you all about the Liferay Portal Developments, and serve you the best development on our best.
#technology#engineer#liferay consultancy#liferay development#liferay#liferay portal#liferay technology#software#engineering#tech
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Liferay Portal Migration services | Liferay DXP Consulting
#Liferay Portal Implementation services#Liferay DXP Consulting#Liferay Migration#liferay portal development#liferay development company
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3 Reasons Why You Should Choose Liferay For Website Development
Liferay is a website development portal that lets you build your enterprise website for free. It supports all the languages such as Java, C++, PHP, .NET and lets you customize your website according to the needs of the business. You don’t need to know to code to use this tool. You can create highly scalable websites without having to write even a single line of code. Moreover, it can integrate well with ERP and CMS software so that your websites can be integrated easily with it. You can build your websites in just 3 days with it. All you need to do is extract files and configure your tools. It has a paid version called as Enterprise edition that has over 60 Out-of-box modules for the website development.
Single Point Of Access For All Digital Business Communication
Customers get comprehensive, fast and reliable digital experiences through Liferay. Since there are many out of the box features already available in Liferay, customers can create websites and mobile applications very quickly through it. Also, there is an option to modify the content as well as the functionality of some segments as per the needs of the users. In Liferay, you don’t have to rewrite the code from scratch to customize the product behavior. It requires lesser maintenance and up-gradation issues thanks to the Hook plugins which are very easy to use. It is possible to modify the customized user actions such as properties of the portal, or portal startup or user login by using Hooks in place of extensions.
Ready To Use With Easy Customization
To suit specific requirements of businesses, Liferay has about 80 ready-to-use portlet applications that cover most of the needs of a web application. You can simply download it and get started instantly. Implementation and configuration are easier in Liferay because of its light-weight nature. Developers can add new features to their portals and customize it according to business needs by making use of plugin mechanism. Even the global financial and insurance companies, government agencies, and the Department of Defence apart from small and medium-sized companies are using Liferay thanks to the Security features in the portal.
Ease Of Use
The interface of Liferay is intuitive and easy to use. In a few clicks, you can change the layout of the page, theme as well as the look and feel. By simply dragging and dropping, you can change the position of tools and elements of the page. Its license is available as an open-source license for community edition. Technology stacks are not binding on the users. They are free to use among 60 available tools, 20 themes, and several more developer tools at no additional costs. Most common needs of the companies such as web publishing, collaboration, social networking, administration, etc are addressed by the built-in features of Liferay.
#Liferay#Liferay consulting#Liferay development#Liferay development company#Liferay Migration#website development#website development companies#web design companies#Mobile App Development#Android App Development
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ABM Market – Notable Developments, Upcoming Trends & Future Applications 2028
Global Account-Based Marketing (ABM) Market: Snapshot
The drive for account-based marketing stems from the need for account-level personalization to enable personalized interactions with customers and buyers in modern marketing approach that seeks to integrate sales and advertising. Over the years, account-based approaches have gained traction among sales teams. Account-based marketing (ABM) as an industry has seen rapid evolution over the past few years, witnessed in their rising demand among B2B marketers. The adoption of inbound methodology has made the market more customer-centric. There is a growing shift of companies toward highly targeted accounts, particularly those who want to increase their footprints among high-value customers. The growing pressure among marketing teams to drive revenue growth in the light of growing buying circles is a key factor that has been bolstering the uptake of ABM. The adoption of ABM approach has enabled them to tailor strategy to fit the specific needs of organizations and pursue high-value accounts. The use of various inbound marketing-based technologies has helped end users create content with the right message. The demand for programmatic buying is a case in point. Some of the notable benefits of account-based marketing are in reducing disruption, increasing customer engagement, and better targeting of prospects. The demand for higher return on investment in marketing campaigns is also a compelling underpinning to the adoption of ABM.
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Over the years, account-based advertising (ABA) and account-based sales (ABS) have become an integral part of ABM, increasing the effectiveness and benefits of such an approach. The growing inclination toward avoiding disruptive messaging through better aligning of ABA and ABS is a key trend expected to open new frontiers in the ABM market. Organizations adopting account-based approach have increased their efforts to align sales and marketing strategies. Advances in marketing technology in recent years has increased the affordability of ABM among end users in various parts of the world.
Global ABM Market: Overview
The global account-based marketing (ABM) market is prognosticated to ride on certain positive factors such as improved customer lifetime value to increase its growth. Vendors operating in the global ABM market could bank on the rise of social advertising and social media and need to concentrate on the right audience. However, inaccuracies in datasets and reluctance to move beyond conventional sales practices are foreseen to hamper the demand in the global ABM market. On the other hand, data collection and GDPR practices and difficulties in selecting the right ABM tools could be among certain other challenges of the global ABM market.
Nevertheless, increasing impact of big data analytics and AI on ABM is expected to set the tone for significant growth in the global ABM market. Furthermore, rising adoption of cloud-based solutions could create a whole lot of demand in the global ABM market.
Global ABM Market: Trends and Opportunities
There are various types of ABM techniques used by organizations across the world: programmatic ABM, ABM Lite, and strategic ABM. Among these, the global ABM market could witness the dominance of strategic ABM in terms of growth. Its quicker growth in the global ABM market could be attributed to the rising need to mainly focus on target individuals and larger accounts directly in the organization.
Among end-use industries, IT and telecom is anticipated to show rapid progress in the global ABM market. This could be due to the rising need to provide improved IT-enabled solutions and services to customers and generation of large volumes of data owing to rising number of subscribers. The government and public sector could show faster growth in the global ABM market. This could be due to civil and government service agencies focusing on the improvement of customer satisfaction through customer-centric strategies with the adoption of appropriate ABM tools.
Global ABM Market: Market Potential
Growing interest of digital experience vendors in the global ABM market is prophesied to create lucrative prospects for players in the near future. This could be evidenced by Liferay’s acquisition of a controlling stake in Triblio. The digital experience vendor said in a statement that it would continue to make strategic investment in the expanding ABM business of Triblio. Both the companies are focusing on providing enterprises with enhanced content targeting and customer engagement capabilities. According to Triblio CEO, Andre Yee, the company would like to largely invest in its product development teams and customer success while extending its market reach using Liferay’s strategic commitment and investment.
Global ABM Market: Regional Outlook
The global ABM market is projected to witness the rise of North America as a leading region because of high penetration of ABM solutions. The developed region could bank on high adoption of cloud-based deployment offering enhanced IT security, 24/7 services, and increased speed and scalability. Enterprises of all sizes are expected to shift to cloud-based ABM solutions from conventional on-premises ones due to rising count of applications deployed over the cloud.
Asia Pacific could post a higher CAGR in the global ABM market. The developing region is envisaged to benefit from rising number of internet connections and improving internet speed, growing trend of online shopping, and colossal count of social media users. Asia Pacific also accounts for a significant number of mobile users in the world.
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Global ABM Market: Competitive Landscape
The global ABM market includes top players such as AdDaptive Intelligence, Act-On Software, 6Sense, InsideView, and Demandbase. In order to expand their presence in the global ABM market, players are expected to focus on acquisitions, agreements, collaborations, partnerships, product upgrades, and new product launches.
Global ABM Market by Account Type
Strategic ABM (One-to-One Account)
ABM Lite (One-to-Few Account)
Programmatic ABM (One-to-Many Account)
Global ABM Market by Component
Tools
Services
Managed Services
Professional Services
Consulting Services
Support and Maintenance Services
Global ABM Market by Deployment Model
On-premises
Cloud
Global ABM Market by Organization Size
Large Enterprises
Small and Medium-sized Enterprises
Global ABM Market by Industry Vertical
Banking, Financial Services, and Insurance
Retail and Ecommerce
Government and Public Sector
Healthcare and Life Sciences
Automotive and Manufacturing
Media, Telecommunication, and IT
Global ABM Market by Region
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
U.S.
Canada
U.K.
Germany
France
Rest of Europe
China
Australia and New Zealand
Singapore
Japan
Rest of Asia Pacific
Middle East
Africa
Brazil
Mexico
Rest of Latin America
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About TMR Research:
TMR Research is a premier provider of customized market research and consulting services to business entities keen on succeeding in today’s supercharged economic climate. Armed with an experienced, dedicated, and dynamic team of analysts, we are redefining the way our clients’ conduct business by providing them with authoritative and trusted research studies in tune with the latest methodologies and market trends.
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