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spiderinnovativestechnologies · 4 years ago

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Why We Need A Digital Marketing Agency? Top Digital Marketing Company In Bhubaneswar

Promoting organizations have hit an intersection lately. Customers are utilizing conventional media less, as TV and paper rates keep on declining.

As this occurs, web access and use have kept on developing, with the vast majority of families in Great Britain having web access.

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With advanced media moving upward, it bodes well for advertisers to follow. Be that as it may, where are individuals going in the computerized world, and what are they doing there?

We've assembled a guide that spreads out why showcasing organizations are going advanced. Peruse on to find how advertisers – and you – can use the computerized world into the following incredible showcasing opportunity.

Social Media Is Playing A Lead Role:-

The advanced world is turning into the planet's get-together spot, with almost three and a half billion individuals now via web-based media. For Great Britain explicitly, 66% of grown-ups are utilizing online media.

With such countless individuals on the web, web-based media is turning into the spot for brands to contact individuals, and for individuals to arrive at brands. Regularly, an ever increasing number of customers are utilizing web-based media to collaborate with brands and find new ones.

That is a colossal motivation behind why advertising organizations are directing their concentration toward computerized showcasing. It's the place where the individuals are, and where they really need to cooperate.

Along these lines, advertisers are hoping to improve the general web-based media presence of their customers. Spider Innovatives Technologies are gives you the best social media marketing services in bhubaneswar

Online media is a significant chance to construct and convey a brand. Through substance and connections with purchasers, brands can flaunt a reliable voice that draws in and addresses target crowds.

This marking can set an organization or association as a pioneer in their field – one that can be trusted by likely clients. At the point when individuals run over a brand with a solid online media presence and voice, they can feel more positive about confiding in it.

In like manner, an organization or association with powerless online media records can appear to be one that wants to sit quiet or offer. Individuals may even contemplate whether a brand is as yet in business if their web-based media accounts aren't dynamic and posting consistently.

Nonetheless, while there's a great deal we can say about online media, web-based media procedure doesn't envelop all of advanced advertising. Advertising organizations are likewise centered around developing customer sites in light of the fact that…

People Go To Online For More Information:-

Another integral motivation behind why advertising organizations are going advanced is that by far most of individuals are searching for answers in the computerized world.

Truth be told, 77% of people in Great Britain utilize the web to discover data on products and ventures. Across the lake, more than 90% of online Americans invest energy utilizing a web index.

As exploration shows, an ever increasing number of individuals are searching for data and help online than any time in recent memory. Furthermore, that is the place where promoting offices become possibly the most important factor.

Advertising organizations are zeroing in their methodologies on placing their customers before individuals looking for significant products or administrations.

They're doing this in huge part with content promoting.

Content like blog entries are being made to give the appropriate responses that individuals are searching for. This attracts them and makes trust.

An individual looking for answers on why their rooftop holes can run over a material organization's blog entry on the issue, figure out how that organization can help them, and can undoubtedly contact the organization since the purchaser is now at their site.

Regardless of whether the substance isn't straightforwardly prompting deals, it can at present assistance attract more individuals.

By furnishing likely clients with significant substance, advertising organizations carry more individuals to customers' sites. Move site traffic implies better SEO, which implies that connects to customers' sites will seem higher in list items.

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That implies that regardless of whether somebody is attracted to a customer's site, however doesn't accepting anything, their visit actually may make it more probable for other possible clients to discover this customer.

This can prompt a higher possibility of deals, which is incredible on the grounds that…

Now A Days People Love To Buy Online:-

Promoting organizations are changing their concentration to advanced on the grounds that that is the place where increasingly more cash is being spent.

The exploration bears this out, as more than 80% of UK retail buys are made on the web, and 51% of UK customers want to shop online rather than in an actual store.

By centering their endeavors web based, showcasing organizations are meeting purchasers where they are shopping.

While an enormous piece of this promoting is through substance, another device showcasing organizations use are ads. Nonetheless, advanced promotions contrast from TV or print advertisements incredibly.

Advanced promotions stand apart in light of the fact that they can be focused on straightforwardly towards a favored crowd.

Showcasing offices can center their promotions towards individuals who are searching for items or administrations like what their customers offer.

They can even give promotions that follow potential clients who visit a customer's site however don't accepting anything. This makes it simple for individuals to recall an advertising organization's customer, and advance back to the customer's site.

Spider Innovatives Technologies Always Ready To Help You:-

As we have talked about, computerized showcasing is brimming with rich occasions to stick out and arrive at customers. Notwithstanding, capitalizing on these chances requires significant investment, energy, and skill.

In the event that you have that, we wish you the best. If not, we're here to help. Our advertising organization lives to assist your image with developing administrations that will permit you to manage the advanced circle. So we are the top digital marketing company in bhubaneswar.

Connect today to figure out how we can help your promoting, so you can zero in on giving the best items and administrations you have to bring to the table.

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planetads · 3 years ago

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Planet Ads (Advertising Agency,Bhubaneswar Odisha)

Planet Ads is a Leading Advertising Agency Of Bhubaneswar (Odisha) was Started with the Objective to offering qualitative and result-oriented services in the areas of Advertising & Events. Since Inception in 2013, it is delivers highly effective Events, 360 Degree Advertising and innovative creative solution for some of India’s leading Corporate and Private Organizations. Planet Ads is a brainchild of young and motivated professional having expertise in different sectors-Advertising, Event, Media and Management. This has the Best of Infrastructure and resources to drive all campaigns efficiently. In the last 9 years, this company came out as a one stop solution for online and outdoor advertising to many top corporate house and Private entity.

#advertising #advertising agency #outdoor advertising #social media #digital marketing #brand promotion #event planner #brand promotor

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ladystylestores · 4 years ago

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India’s cyclone response saves lives. Climate resilient infrastructure will save livelihoods

Nevertheless, disaster response teams launched a large-scale operation in Maharashtra and Gujarat states ahead of landfall to evacuate more than 100,000 people — including coronavirus patients — from the coast and move them to temporary shelters and other facilities.

Teams were dispatched to go door-to-door urging people living in low-lying areas to seek shelter and educating those who didn’t want to move.

Officials were concerned that storm surges would inundate the low-lying areas — where many people live in flimsy or makeshift housing — and that intense rainfall could lead to deadly flooding.

The response may have averted a bigger disaster as only one person is reported to have been killed in the storm, according to Anupam Srivastava, National Disaster Response Force (NDRF) commandant in Maharashtra.

“Apart from tin roofs flying off and treefall there isn’t much damage in the state and we expect to clear the roads by tomorrow,” Srivastava said on Wednesday.

Images show disaster teams on the ground in Maharashtra and neighboring Gujarat clearing trees and other debris from roads after wind speeds of 130 kph (81 mph) hit the region.

A 40 km (24 mile) stretch from Raigad to Alibag towns received the brunt of the damage — where winds stripped buildings of tin roofs and a small number of trees fell on houses.

Cyclones increasing in intensity

Last month, a study released by researchers at the University of Wisconsin in Madison and the US National Oceanic and Atmospheric Administration (NOAA) found that hurricanes, typhoons, and tropical cyclones worldwide are becoming stronger and potentially more deadly as the globe warms due to the climate crisis.

Researchers found that the probability of storms reaching major hurricane status (category 3 or above on the Saffir-Simpson scale with winds in excess of 110 mph or higher), increased decade after decade.

Ahead of landfall, Cyclone Nisarga strengthened to the equivalent of just below a Category 1 Atlantic hurricane, or a severe cyclonic storm in the West Pacific.

It came two weeks after the strongest storm ever recorded in the Bay of Bengal hit India’s east coast and southwest Bangladesh. Cyclone Amphan weakened before making landfall but at one point was the equivalent of a Category 5 hurricane, with wind speeds of up to 270 kph (168 mph).

Amphan was just the second super cyclone to hit the Bay of Bengal since records began. At least 90 people were killed, hundreds of thousands were left homeless and the storm caused an estimated $13.2 billion dollars in damage in the state of West Bengal alone.

Though the damage was extensive, large-scale evacuation efforts appeared to have saved many lives. An ambitious evacuation mounted by India and Bangladesh saw an estimated 3 million people moved to safety across the two countries, according to regional authorities.

In May 2019, another powerful storm struck the eastern Indian state of Odisha as the equivalent of a Category 4 hurricane. More than 1 million people were evacuated before Cyclone Fani struck, killing 89 people.

To compare, during the last super cyclone to hit India in 1999 — which also impacted Odisha state — almost 10,000 people died.

It was a national tragedy that spurred an overhaul of India’s disaster response apparatus — the results of which have been visible in disasters since.

Lives saved, but damage remains extensive

To avoid a repeat of the 1999 tragedy, India created a new disaster response infrastructure.

In 2005, the country introduced new laws to set up what’s called the National Disaster Management Authority, a central agency charged with one thing: responding to and minimizing the impact of disasters.

A year later, in 2006, India established a National Disaster Response Force (NDRF), a specialized corps of highly trained men and women focused on disasters such as cyclones and earthquakes. It’s now comprised of almost 25,000 personnel.

Ahead of cyclones like Fani, Amphan and Nisarga, those specially trained responders worked with volunteers, local officials and NGOs, moving door-to-door along coastal villages asking people to evacuate. Residents who insisted on staying were trained by NDRF staff in the necessary precautions to take.

The Indian Meteorological Department also publishes hourly updates, alerts and forecasts, including on Twitter.

“We have enhanced our preparedness over the time. We deploy the military, paramilitary, armed forces, disaster management teams, disaster relief, to save lives,” Aparna Roy, associate fellow and co-lead on climate change and energy at the Centre for New Economic Diplomacy (CNED) said in May.

But while advanced planning and recovery response has improved, the scale of damage and loss to livelihoods and infrastructure from extreme weather events remains devastating and hugely costly.

“What we have not improved is the resilience of infrastructure that stands the climate impacts,” Roy said.

“While we relocated a lot of people during Cyclone Fani and the number of casualties were very low, look at the amount of damage to infrastructure that the cyclone has done in the state of Orissa (Odisha) itself,” Roy continued.

Cyclone Fani devastated the livelihoods of about 28 million people, destroyed crops, left millions homeless and caused about $1.81 billion in damage, according to the International Federation of Red Cross and Red Crescent Societies.

“We lost huge amounts of our agriculture land, which is lain barren, useless. We lost a lot of our hospital buildings which stopped functioning during the pandemic because of the damage done from flooding after the cyclone struck. Roads, connectivity, transportation, everything was damaged,” Roy said.

After Cyclone Amphan in May, West Bengal Chief Minister Mamata Banerjee said the storm was a bigger disaster than the coronavirus pandemic, which has now infected more than 200,000 people in India.

“I have never seen such disaster,” Banerjee told reporters. “All areas have faced destruction. Nothing is left.”

Indian Prime Minister Narendra Modi announced that the central government would put forward a $132 million relief package to help those affected by Amphan.

But rebuilding after a devastating storm can take years, Roy said.

Successive cyclones have exposed how vulnerable India’s low-lying coastlines are to disasters and regular flooding continues to damage critical infrastructure.

That’s a risk that’s only going to increase as the climate crisis continues to affect weather patterns, ocean temperatures and sea levels.

India’s preparedness measures have saved lives but there are calls for the country to now focus on protecting the livelihoods of its poorest and most vulnerable who live in these low-lying areas, which suffer the worst damage from cyclones and flooding. It’s a move that would save billions of dollars from averted damage.

Roy said India must look to shoring up its low-lying coastlines, building climate-resilient infrastructure such as pipes, roads, and buildings that can withstand intense storms and other climate disasters.

“Now the imperative for India is not only to have infrastructure that is resilient, functional and that can bounce back after a disaster, but also to have infrastructure withstand and be operational during a crisis,” Roy said.

CNN’s Esha Mitra and Rishabh Madhavendra Pratap in New Delhi contributed to reporting.

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adalidda · 4 years ago

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Illustration Photo: Power weeder is an excellent machine for weeding and earthing-up in maize, and it can be easily operated by women. Odisha, India. (credits: Wasim Iftikar/CIMMYT / Flickr Creative Commons Attribution-NonCommercial 2.0 Generic (CC BY-NC 2.0))

Call for applications: Incubation Program for AgriTech Startups in India

Atal Incubation Centre (AIC) is an initiative of Atal Innovation Mission, NITI Aayog to promote a culture of innovation and entrepreneurship. The AIC serves as a platform for nurturing innovative ideas, promoting entrepreneurship, supporting innovators, mentoring youth in general and women in particular. AIC envisions fostering an entrepreneur-friendly culture around academics & research through its state of the art incubation center, seed funding for entrepreneurs and a dedicated mentoring program. The incubatees will have access to world-class labs & technical infrastructure along with the expertise of Engineering, Design & Management.

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Application deadline: June 10, 2020

Check more https://adalidda.com/posts/Gsg4cKocCXszTghwY/call-for-applications-incubation-program-for-agritech

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auromirafilms-blog · 6 years ago

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Promote your company with great design services in Odisha

Your company logos, brochures, banners, advertisements must be amazing and that makes you stand out among the competition! Searching for great design services in Odisha by top web and graphic design agencies to get the best with what you pay for? Auormira films and entertainment provides the best design services in Odisha, India. Auromira’s great design services in Odisha include logo designing, brochure designing, website designing and more!

Auromira films and entertainment is an award-winning Entertainment Company in Odisha offering complete web services, photography, event management, film making, and best outdoor marketing services in Odisha. Auromira’s approach to each web development and graphic design service promises excellent results for clients. Every design that Auromira designers create are great, it comes with years of experience. Auromira can help you with great design services in Odisha by choosing consistent font sizes, colors and design attribute that keep the look and feel of your products and services ahead of the competition. Auromira promises you something fresh and new that you can use to highlight & differentiate your business. Auromira offers the best graphic design services in Odisha, preferred for web and design services among the leading companies in Odisha.

At Auromira, we use our knowledge, creativity, innovation and graphic design experience to form beautiful designs, layouts, and illustrations that display your company’s uniqueness and successfully communicate your message with high quality and affordable design services in Odisha. Our graphic design services are innovative and created particularly for your business style that matches your individuality and your business branding. With great design services in Odisha, Auromira films can turn leads into regular clients with a great return on investment. Auromira builds an image of excellent design collection for your business, no matter which realm you delve in. We offer you the best design services in this competitive market and ensure you stand out far ahead of others. Solid content, integrated outdoor marketing strategies; Auromira gets it all covered. Get in touch with Auromira for great design services in Odisha.

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hudsonespie · 4 years ago

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Advanced Cyclone Forecasting is Saving Thousands of Lives

[By Hannah Cloke]

On May 18, a massive tropical cyclone with sustained winds of nearly 150 miles per hour was barrelling across the Bay of Bengal towards the low-lying coasts of East India and Bangladesh. This supercyclonic storm Amphan (from the Thai word meaning “sky” and pronounced “um-pun”) was the biggest in the Bay of Bengal since the 1999 Odisha cyclone, which killed 15,000 people.

A few days earlier, when it was just a plain old storm, Amphan had swept through Sri Lanka, killing several people in heavy rain, floods and winds. It would go on to cause scores of deaths, make thousands homeless, and cause billions of dollars’ worth of damage. Yet it could have been much worse were it not for the latest computer forecasting and the right interventions by the relevant governments and international agencies.

Although the storm weakened slightly before it hit the coastline of West Bengal, it still overcame much of the network of embankments designed to prevent flooding. Coastal defences were rendered completely incapable of holding back the sea, with reports that sea levels were lifted by two meters or more on high tides and a massive storm surge. It caused flooding through coastal settlements and several miles inland, washing away bridges and roads.

Overnight #CycloneAmphan left a trail of destruction across parts of #India and #Bangladesh #RedCross and #RedCrescent teams were busy helping people evacuate & prepare, & supporting those in cyclone shelters. ???? @IndianRedCross @BDRCS1 pic.twitter.com/92q8PnD3YH

— IFRC Asia Pacific (@IFRCAsiaPacific) May 21, 2020

Anyone who has ever been caught in such a storm will testify to this overwhelming force of nature. Winds travelling at 100mph will pick up huge objects and fling them around like toys. If you’re hit, you stand as much chance as if you were struck by a speeding train. During Amphan, buildings toppled in Kolkata, horrifically crushing people inside. Others were electrocuted, as shredded power cables turn wet surfaces into electric chairs. Even a week later in the city, water and electricity supplies were not restored, raising risks of disease at a time when pandemics are already on everyone’s minds.

This part of the world is used to heavy rain, but hit with monsoon-like rainfall in the wrong season, farmers in Bangladesh were caught unaware as floods caused by the sheer weight of rainfall rushed through their fields. The water gouged away productive soil and ruined crops. By way of comparison, had that amount of rain had fallen over the Thames basin, parts of Oxford, Reading and London would have been underwater within hours.

This was a natural disaster by any measure. Yet many people escaped the worst effects of Amphan because of some heroically accurate weather and flood forecasting.

On 12 May, before the low pressure conditions that were the germ of the cyclone had even formed, and a full eight days before landfall, global multi-model weather forecasts, run on supercomputers at weather centres across the world showed with good accuracy that something major was about to happen. Conditions were right for a cyclone to form, pick up energy from the warm ocean, and track towards India and Bangladesh. Three days before landfall, the forecasts had become so clear that the Indian and Bangladeshi state meteorological departments were able to issue clear warnings. Amphan was the first cyclone of the North Indian storm season, and was a good test of how ready we are.

Illustration courtesy Indian Met Department

A good forecast is only the starting point, however. A well-conducted action plan is the key to saving lives. This is where the anticipatory response by national governments and humanitarian agencies has been particularly impressive. After the warning from the Indian and Bangladeshi meteorologists, more than 4 million people were evacuated from coastal areas, even as authorities also coped with the pressure of COVID-19. Evacuation centres had reduced capacity and many temporary shelters had to be put in place at short notice; yet the job was done.

There is still lots of work to be done in order to understand what will happen with tropical cyclones as the climate changes. Their formation is based on a complex series of things, including ocean temperatures and currents, and the strength and direction of winds. These are fiendishly complex physical processes, and are all influenced in different ways as the planet heats up. How all these different elements interact determines how strong the winds get, how high the storm surge is, how much rainfall they pick up, where they go, how quickly or slowly they move over land, and where and how fast rain falls out, creating intense deluges.

This is complex science. Other climate change impacts are easier to predict – for example, we know that in a warmer world, we are more likely to see dangerous heatwaves. Some studies have suggested that a warmer world will mean we see fewer tropical cyclones in total, but bigger and more damaging events when they do occur, as a warmer ocean and atmosphere can carry more energy for destructive storms to form.

Of course, climate change impacts more than just one type of weather. In this part of Asia, extreme heatwaves are perhaps a less violent, but more deadly phenomenon – and summer is on its way. The joint threats of COVID-19 and heatwaves are going to be particularly tricky. Add to that the coming monsoon season, threats of droughts and other extreme weather, and it’s clear that the earlier people can be warned and take action to protect themselves, the better.

Prof Dr Hannah L. Cloke OBE is a physical geographer, natural hazards researcher and hydrologist specialising in earth system modelling, flood forecasting, catchment hydrology and applications of Numerical Weather Predictions. She leads a wide program of research on the theoretical and practical development of early warning systems for natural hazards, particularly for floods, droughts, heatwaves and disaster risk management.

This article appears courtesy of The Conversation and may be found in its original form here.

from Storage Containers https://maritime-executive.com/article/advanced-cyclone-forecasting-is-saving-thousands-of-lives via http://www.rssmix.com/

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brajeshupadhyay · 5 years ago

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Coronavirus Outbreak: How do we mitigate the impact of gray rhino events in the future?— Part 3

The Dutch sea captain Willem de Vlamingh never imagined in his wildest dreams that black swans could exist. He never saw or heard of one in Europe. In January 1697 he and his crew sailed up a river, later named Swan River, in Southwestern Australia to explore it. And much to their utter amazement they became the first Europeans to see black swans.

“Black swan” events are extremely rare and highly improbable events. They share three characteristics:

1) they are unpredictable

2) they have a massive impact

3) post the event, we concoct an explanation that makes it appear less random and more predictable.

Is the COVID-19 outbreak a black swan event?

Here are three reasons why it is not an unpredictable event.

First, there have been more than a dozen serious epidemics, many of them worldwide, in the last 100 years (see Box 5). The Spanish flu and smallpox killed 50 million people each. Eighteen million Indians died of Spanish flu. HIV killed 30 million people. The Asian flu and Hong Kong flu killed at least a million people each. But they have faded quickly from public memory.

Second, a paper is written by four Chinese scientists titled, Bat Coronaviruses in China, published on 2 March 2019, specifically warned, “it is highly likely that future SARS- or MERS-like coronavirus outbreaks will originate from bats, and there is an increased probability that this will occur in China. Two bat origin CoVs caused large-scale epidemics in China over fourteen years, highlighting the risk of a future bat CoV outbreak in this nation. Therefore, the investigation of bat coronaviruses becomes an urgent issue for the detection of early warning signs, which in turn minimizes the impact of such future outbreaks in China.” The Chinese government, which funded this study through its science academies, did not heed the warning it carried.

Third, Tedros Adhanom Ghebreyesus, Director-General of WHO, speaking at the World Government Summit, Dubai on 12 February 2018, warned the world, “A devastating epidemic could start in any country at any time and kill millions of people because we are still not prepared. The world remains vulnerable.” The world heard him but did not listen to him.

COVID-19 is not a black swan event. It is a “gray rhino” event, one that is a highly probable and with a potentially large impact. Gray rhino events can be seen in advance because of their size and the early warning they give. Yet, they are ignored. India has had many big gray rhino events in the past.

Recent Indian gray rhino events

India’s record of handling gray rhino events is poor and leaves doubts about how it will handle the coronavirus outbreak. There have been occasions though when it has rolled up its sleeves and done a particularly good job like in the Machilipatnam cyclone or what Kerala is doing now to control COVID-19.

1984 Bhopal gas tragedy: Union Carbide made Sevin, a carbamate group pesticide, in its Bhopal plant. Soon after the plant went into production, Sevin lost market space to the next generation pesticides and the company slipped into losses. Consequently, safety and environmental management standards in the plant declined.

Between 1981-84, the plant had a series of accidents (see Box 6). This prompted journalist Raj Kumar Keshwani to write three articles lamenting on the plant’s poor safety conditions, and warning Bhopal that it was on the brink of a disaster. A state government minister responded saying, “The Carbide plant is not some small pebble that can be picked up and put elsewhere.”

Forty-two tonnes of Methyl Isocyanate (MIC) leaked on the cold winter night of 2 December 1984, killing about 8,000 persons immediately. Another 17,000 died subsequently of chronic toxic effects.

1999 Ersama cyclone: Odisha is hit by a severe cyclone almost every year, and by a super cyclone once every few years. A super cyclone hit Ersama block in coastal Orissa on 29 October 1999. Three 10-metre high storm surges swept everything in their path for up to 20 km inland, killing about 50,000 persons.

2004 Indian Ocean earthquake and tsunami: Indonesia is frequently rocked by earthquakes and the offshore ones sometimes generate tsunamis. On 26 December 2004, a 9.1 magnitude offshore earthquake near Sumatra, Indonesia generated tsunami waves that rose to 9 m before they hit coasts of 14 countries along the Indian Ocean rim, and wreaked enormous destruction. About 250,000 persons died, including 10,000 on the Tamil Nadu and Andhra Pradesh coasts.

Information failures increase lives lost

Information plays a critical role in minimizing the probability of a gray rhino event from becoming a disaster. Information throughputs have five stages—generation, transmission, interpretation, access, and use. An information failure at any of these stages increase the probability of a hazard hit converting into a disaster.

The 2004 Indian Ocean earthquake and tsunami disaster in India was an information generation failure. India did not install seabed sensors in the Bay of Bengal to detect tsunami pressure waves. It was also an information transmission failure as the Indian government was informed about the tsunami soon after it hit the Andaman Islands (see information timeline), which lie close to Sumatra. It took another two hours before the tsunami hit India’s east coast, which was adequate to evacuate fisherfolk inland. Failure to do that was a criminal act of negligence which cost India 10,000 lives.

Information timeline after tsunami wave was generated off the coast of Sumatra, Indonesia

6.29 am 7.30 am 8.00 am 8.56 am 9.00 am 10.30 am 12.00 noon 5.45 pm Quake strikes Sumatra. India Meteorological Department (IMD) knows about it by 6.40 am, but could not analyse data as its computer developed a snag, Indian Air Force (IAF) Nicobar informs IAF Tambaram, who inform IAF Chief who alerts Defence Min Waves lash Machilipatnam, Chennai, Cuddalore, on India’s southeast coast. Faxes sent to Secretaries of Department of Science & Technology, Home Ministry, Home Minister. Tsunami waves strikes east coasts of India, Sri Lanka. Cabinet Secretary calls Port Blair. Secretary of Ocean Development briefs him. Crisis Manage-ment Group meets.

Indian Navy ships dispatched to Andaman Islands.

The IMD computer being down and not available to analyse the incoming data also made this event an information interpretation failure.

The Bhopal gas tragedy was an information access failure. People in Bhopal were sleeping when a highly toxic MIC gas cloud formed at the Carbide plant and drifted slowly downwind towards JP Nagar, Chola Khenchi slums and areas further south. Being heavier than air, the gas cloud hugged the ground, and remained concentrated as the prevailing low wind speed dispersed it very slowly. People woke up and ran to save themselves. But they ran downwind and remained in the gas cloud, inhaling a large amount of toxic MIC gas.

Had they known that they should move perpendicular to the wind direction, the quickest way to get out of a gas cloud, and cover their nose and mouths with a wet cloth as MIC is soluble in water, many thousands of lives may have been saved, and injury would have been less. Not a single Carbide worker died on the as they were aware that running upwind and away from the gas cloud was the best way to save themselves.

The Ersama cyclone disaster was an information use failure. The National Remote Sensing Agency (NRSA) provided the Odisha government with satellite pictures of the cyclone’s path for 3 days prior to the cyclone making landfall. Yet, the Odisha government did not use this information. If the coastal population had been evacuated, most of the 50,000 people who lost their lives would have lived.

There are other examples of hazard strike events that became disasters due to information failures. One of them is the 7.5 magnitude (on the Richter scale) Bhuj earthquake that occurred on 26 January 2001. Hundreds of buildings collapsed in several cities in Gujarat killing about 25,000 people and causing a financial loss of Rs 25,000-50,000 crores.

Had the buildings been built to Bureau of Indian Standards (ISI) codes for earthquake resistant structures, far fewer people would have died. BIS codes were available for engineered and non-engineered buildings but were not used, making this event an information use failure.

Bhuj is in a Zone 5 (most earthquake prone) seismic region, making it a high-risk area. Damage to Gujarat Housing Board colonies built to ISI standards, was minimal, but Shikhar Towers, Himgiri Apartments, and 170 other buildings in Ahmadabad crashed as they were not built to ISI standards.

In a quake of similar magnitude that shook Seattle soon after the Bhuj quake happened, only 3 persons died as structures in that city conformed to building standards for earthquakes.

Lack of emergency response plans and action increase loss of lives

Six elements that constitute emergency response plans and actions (ERPA)—event prediction, warning, hardware and facilities, risk avoidance action by public, emergency response plan (ERP), and the emergency response actions (ERA)—if in place, minimize loss of life when natural or man-made hazards strike. Each missing element increases the probability of the event converting into a disaster and causing great loss of life. A comparison of two cyclones—the 1990 Machilipatnam cyclone that hit the Andhra coast and the 1999 Ersama cyclone—illustrates this point (see Box 7).

Prior information (event prediction) about a hazardous event—its nature, magnitude, hit location and time, lead time between event prediction and hit—helps save lives. Using satellites, IMD tracked the Machilipatnam and Ersama cyclone for several days before they made landfall, and predicted their intensity, landfall location and time accurately. Event predictions for both these cyclones was good.

An effective warning before a hazard hit must fulfil 6 criteria—it should come in time, reach everyone, be appropriate for the event, be unambiguous about the action people should take, sound credible, and be specific to the risk posed by the impending event. The Machilipatnam warning met all these criteria.

The Ersama cyclone warning met the first 3 criteria—it came in time, reached most people on the coast and was appropriate to the event. But it failed the next 3 criteria as it was ambiguous, lacked credibility and was vague. The warning bundled weather and emergency-action information, creating doubt whether people should use their judgement or follow instructions. The warning for the Ersama cyclone was remarkably like the one for a lower intensity cyclone that hit the Ganjam coast 10 days before the Ersama cyclone occurred. As the Ganjam cyclone did not cause much damage or death, going by the similarity between the Ersama and Ganjam cyclone warnings, people thought that Ersama cyclone would be like the Ganjam one. When in doubt people prefer status quo; they stayed home during the Ersama cyclone and were swept away by its giant waves.

The chances of taking risk-avoidance/ mitigation action are higher when people know the risks they face and the choices they have. People in Machilipatnam were ready to evacuate their villages as they had cyclone emergency drills earlier. People in Ersama were not put through such drills and therefore were less aware of the danger they faced and the action they should take to save themselves.

The infrastructure and hardware that Odisha had was highly inadequate--23 cyclone shelters, a police wireless system that died when the cyclone worked itself into a fury, and no backup communication system. Andhra Pradesh had 1,041 cyclone shelters, a police wireless system that could withstood 250 km/hr windspeeds, and a backup active ham radio network.

Odisha had no emergency response plan (ERP) for cyclones and therefore no emergency response action happened in Ersama. Two lakh persons were kept safe in Machilipatnam by evacuating them.

The consequence—50,000 persons died in the Ersama cyclone, even though it happened 9 years after the Machilipatnam cyclone. Less than 1,000 persons died in the Machilipatnam cyclone.

Information failure and lack of emergency response plans will affect India in COVID-19 pandemic

A critical information failure in the COVID-19 outbreak in India is the lack of information on the total number of cases. This can be acquired through extensive testing and good surveillance. But on both counts, India’s effort falls below the curve. When cases are detected at an early stage, they can be isolated immediately and treated. This minimizes the time they are in contact with the people, thus reducing infection spread. India has an information generation failure in its COVID-19 control programme.

Several elements of the emergency response to the coronavirus outbreak in India have failed either partially or entirely.

Event prediction: India was forewarned of the coronavirus outbreak in general way in the form of knowledge of previous virus outbreaks, WHO DG’s warning that a viral epidemic could happen anytime, and the Chinese paper on the possibility of a coronavirus outbreak. India should have had a viral outbreak response plan but does not seem to have one.

The Indian government would have become aware of the coronavirus outbreak in China by early-January 2020. Though there may have been some confusion about the possibility of human to human transmission till 21 January, this was dispelled by the last week of January when WHO declared a global health emergency.

Warning: India had about eight weeks of warning time to prepare before the case numbers started going up sharply towards end-March. Kerala prepared for a coronavirus outbreak from January, but the rest of India did not.

Risk avoidance action by people: As people’s understanding of the risk that coronavirus poses, and the actions they need to take to stay safe is sketchy, their response has been varied. While most people are willing to live with the lockdown, migrants want to return to their villages. Some resistance was visible in Surat in the second week of April when migrants rioted as they wanted transport to return to their villages. Physical distancing is difficult for slum dwellers, and for many ordinary people it is an alien concept.

Infrastructure and facilities: India’s public health system is weak. Isolation and ICU beds, ventilators, doctors, and nursing staff are less than what is required for a large COVID-19 outbreak.

Emergency response plan: The only visible document is the ‘Containment Plan.’ It was prepared in the first week of April and covers plans only for local transmission. Plans for community transmission and epidemics have either not been prepared yet or are not available in public domain.

Emergency response action: India’s response action can best be described as jerky. The way the lockdown was declared gives the impression that the lack of preparedness and the enormity of the problem may have made the government panic. No thought was given to how migrants would respond to a sudden lockdown announcement, and the beating the economy would take because of the break in the supply chain of almost all goods and services, the loss of income to farmers, unorganized labour and self-employed. The steps after lifting the lockdown do not seem to have been thought through either.

India’s actions give the impression that it is playing it by the ear and “muddling through,” which is not the best way to handle a health emergency. But India is not alone in doing this. It has the US, GB and many other countries keeping it company.

Box 5: Pandemics in the last century

Date Deaths Event Disease Location

Jumped into humans from:

1877–1977 500 M Smallpox Worldwide 1899–1923 >800 K Sixth cholera pandemic Cholera Europe, Asia, Africa 1910–12 40 K 1910 China plague Bubonic plague China 1915–26 1.5 M 1915 Encephalitis lethargica pandemic Encephalitis lethargica Worldwide 1918–20 50-100 M Spanish flu Influenza A virus subtype H1N1 Worldwide Pigs 1957–58 2 M Asian flu Influenza A virus subtype H2N2 Worldwide 1968–69 1 M Hong Kong flu Influenza A virus subtype H3N2 Worldwide 1974 15 K 1974 smallpox epidemic of India Smallpox India 1981–present >32 M HIV/AIDS pandemic HIV/AIDS Worldwide Chimpanzees 1998-2018 350-500 Nipah virus infection Nipah Malaysia, Southeast Asia, Kerala (India) Bats 2002-04 774 Severe Acute Respiratory Syndrome (SARS) SARS-CoV-1 China, Hong Kong, Singapore, Worldwide Bats, Civet cat 2009-10 150-575 K Swine influenza virus (SIV) Swine flu Worldwide Pigs 2012-17 666 Middle East Respiratory Syndrome (MERS) Camel flu Saudi Arabia, South Korea, UAE, Worldwide Bats, Camels 1976-2019 1,590 Ebola outbreak Ebola Sudan, Zaire, Guinea, DR Congo, West Africa Bats 2019-present 80 K on 8 Apr 2020 Coronavirus outbreak COVID-19/ SARS-CoV-2 Worldwide

Bats, Pangolin, or another small mammal

Box 6: Series of accidents in the Union Carbide plant, Bhopal, 1981-84

In 1981, a worker was splashed with phosgene. He ripped off his mask in panic, inhaling a large amount of phosgene gas. He died 72 hours later.

In January 1982, 24 workers exposed to phosgene were hospitalized. None of the workers had been ordered to wear protective masks.

In February 1982, an MIC leak affected 18 workers.

In August 1982, an engineer came into contact with liquid MIC, resulting in 30% body burns.

In October 1982, there was a leak of MIC, methyl carbaryl chloride, chloroform, and hydrochloric acid. In attempting to stop the leak, the MIC supervisor suffered intensive chemical burns and two other workers were severely exposed to the gases.

During 1983 and 1984, leaks of the following substances regularly took place in the MIC plant: MIC, chlorine, monomethylamine, phosgene, and carbon tetrachloride, sometimes in combination.

Reports issued by scientists within the Union Carbide Corporation months before the Dec.2 incident warned of the possibility of an accident almost identical to that which occurred in 1984. The reports were ignored and never reached senior staff.

Union Carbide was warned by American experts who visited the plant after 1981 of the potential of a "runaway reaction” in the MIC storage tank; local Indian authorities warned the company of problems on several occasions from 1979 onwards. Again, these warnings were not heeded.

Box 7: How Emergency Planning and Response Actions save lives

Six factors minimize loss of life during hazard strikes. The Ersama cyclone’s high death toll was because of four factors, and a part of the fifth, were out of place.

Elements of emergency response plan Ersama (1999) Machilipatnam (1990) COVID-19 (2019) 1. Event prediction Nature of expected event Yes Yes Yes Event magnitude Yes Yes Yes Event location Yes Yes No Hit time Yes Yes Difficult to predict Lead time 75 hrs Adequate 1 year 2. Warning In time Yes Yes

India had 10-12 weeks warning time

Reach everyone Yes Yes Yes, reached government Appropriate to event Yes Yes Yes to government Unambiguous No Yes

Initial confusion in WHO’s warning

Credible No Yes

Loss of credibility due to initial confusion

Specific to event No Yes Yes 3. Risk avoidance action People confused People willing to act

People willing to act, some reaction visible

4. Infrastructure

India’s public health system poor

Cyclone shelters 23 1041 Wireless No No Ham radios No Yes 5. Emergency response plan No Yes

‘Containment plan’ is available in public domain. Not known if other ERPs exist

Vulnerable zones mapped Yes Yes Vulnerable structures mapped Yes No Emergency response organization No Yes

NDRF exists, but not trained for epidemics

Emergency response codes No No

Triggers for lockdowns not prepared

Emergency response action plan No Yes 6. Emergency response action No 2 lakh people

Government’s actions jerky, playing by ear

Deaths 50,000 <1.000

The author is an environmental engineer with specialization in risk analysis

Also Read:

Coping with the lockdown but is India prepared for an outbreak? — Part 2

Is the COVID-19 pandemic a black swan or a gray rhino event? — Part 1

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genresadpvtltd · 7 months ago

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Best Event Management Company and Agency in Odisha: Elevate Your Events to Excellence

In the vibrant landscape of Best event management company in Bhubaneswar Genres Ad stands out as a hub of creativity and innovation. Amidst this bustling environment, several companies shine brightly, setting new standards of excellence and pushing the boundaries of creativity. Let's delve into some of the facts in each category.

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genresads · 8 months ago

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Unveiling Genres Ad Pvt Ltd: Your Gateway to Excellent Advertising in Odisha

In the bustling world of advertising, where creativity meets strategy, one name stands out in Odisha - Genres Ad Pvt Ltd. Recognized as the best advertising agency in Bhubaneswar, Genres Ad Pvt Ltd has set a benchmark for excellence, creativity, and results-driven advertising strategies.

Creativity and Strategy meet here

At the heart of Infocity in Bhubaneswar, Genres Ad Pvt Ltd thrives as a hub of innovative ideas and strategic solutions. Known as the leading advertising agency in Bhubaneswar, we combine creativity with a meticulous approach to strategy. Whether it's crafting compelling ad campaigns or designing engaging marketing materials, our team ensures that each project resonates with the target audience, driving both brand awareness and business growth.

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What sets Genres Ad Pvt Ltd apart as the best advertising agency in Bhubaneswar is our commitment to understanding the unique needs of each client. We believe that no two businesses are the same, and neither should their advertising strategies be. By offering customized solutions, we ensure that every campaign not only captures the essence of the brand but also speaks directly to the hearts and minds of the intended audience.

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Partner with us

In the quest for exceptional advertising solutions in Odisha, Genres Ad Pvt Ltd emerges as the undisputed leader. Our blend of creative flair and strategic prowess, combined with a deep understanding of the local market, positions them as the best advertising company in Bhubaneswar. For businesses looking to make a mark in their industry, partnering with Genres Ad Pvt Ltd means embarking on a path to unparalleled brand visibility and engagement. Discover the difference with Genres Ad Pvt Ltd and let your brand story be heard, seen, and remembered.

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sanketcommunications · 1 year ago

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While choosing an advertising agency for your organisation, it is not only important to consider their experience and knowledge in the sector, but also have a good understanding about how they can match up to your thinking process and take it one step ahead for the most creative outputs. The Best advertising agency in odisha, Sanket Communications, specializes in giving a touch of extraordinary to the most basic and simplest of ideas. From taking the first drop of idea to transforming it into an ocean of trending campaigns, this agency is the perfect blend of experience, ideas and creativity.

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hvilleicehockey-blog · 5 years ago

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Affiliate marketing

If you use this image in any way, shape or form, please give credit to: joshmacdonald.net

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asbmodisha · 6 years ago

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What can you do with a BBA degree?

Today, many students are pursuing a Bachelor's of Business Administration programme. The main reason behind this is because it helps get your business mind in action, enhances your managerial skills and prepares you to lead a thriving career. If you too are planning to study at one of the top BBA colleges in Odisha, you might have questions such as what can I do with this degree? What are the varied career opportunities? Where can a BBA degree take me? To help you solve such questions, we are here to help you out. Keep reading to find out what can you do with a BBA degree.

1. Become an HR professional

Do you like the idea of recruiting candidates and making strategies to improve their performance at work? If you do, you should consider becoming an HR professional. Here, you can explore various prospects such as:

● Recruitment Specialist

● Employee Welfare Officer

● Occupational Psychologist

● HR Generalist

2. Explore the finance industry

Do you have a knack for dealing with money? Do you want a career where you look after the numbers and make strategies to increase it? If you do enjoy working with numbers, you should consider exploring the finance industry. Here, you will be responsible for:

● Analyzing results to improve the financial status

● Integrating data and making a comparative analysis

● Creating monthly financial reports

3. Evolve into a marketing executive

If you like the idea of getting your product or service to the audience out there, it is time to build a career in the marketing field. While studying in a BBA college, you can specialise in Marketing. With this specialisation, you can become a:

● Marketing Analyst

● Digital Marketing Analyst

● Public Relations Specialist

● Content Marketer

4. Become your own boss

Don't want to work for any company? You can start your own or even join your family business. While studying at a BBA college, you will gain the skills and knowledge to become an entrepreneur. With this degree, you will:

● Develop an entrepreneurial mindset

● Embrace innovation

● Gain the skills to become competitive

● Become a leader

5. Work in the tourism and hospitality sector

If you do not want a mainstream career, consider the tourism and hospitality industry. From being a beverage manager to organising a music festival in a new country, there is a lot to explore in this field. Here, you can work for:

● Cruiseline

● Event management companies

● Restaurant and resort management agencies

● Airlines

These are the top career prospects you can explore with a BBA degree. If you find any of these interesting, start looking for top BBA colleges in Bhubaneswar. Start applying and get ready to carve a successful career path!

#BBACollegesinBhubaneswar #TopBBACollegesinOdisha

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puriholidayresort-blog · 7 years ago

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Hotel Holiday Resort – Best Beach Resort

Puri in the shores of Bay of Bengal in Odisha continues to be the number one tourist destination in the state. The factors contributing to its popularity include its beautiful beaches, a sea that is both clean and safe for swimming and also for acting as a gate way to some of the most well-known and popular places which include the sun temple in Konark, Chillika Lake famous for the migratory birds, dolphin sanctuary in Satapada, Sand Art Park and the artists’ village in Raghurajpur just outside the city. So most of the people coming here stay in the city as there are plenty of accommodation options and then drive down to see these places which are not too far off. When it comes to choosing a hotel package having access to internet has made things pretty easy. You can compare the rates and facilities offered by various hotels and find out the best possible deals. Though you will come across a lot of hotels you will not find a better place than Holiday Resorts the most popular tourism hotelin Puri.

This beautiful beach resort in Puri is one of its kind in Puri as it offers its guests all luxury at a price that is surprisingly affordable. Located in the Chakratirtha Road this hotel is right next to the sea and has a private beach area. You can have a fantastic view of the sea from most of its rooms, from the dining area and also from the garden. But with a high occupancy rate it is not always easy to get walk in accommodation and so to avoid any last minute hassle you can always go for online booking of rooms well in advance. This sea facing hotel has a variety of rooms to choose from and depending on your wish you can stay in one of the standard rooms or a deluxe one. There are also a number of family rooms, beach cottages and two presidential suites generally taken by couples on their honeymoon. The beach cottage with a small garden area it pretty as a picture and you can sit outside to enjoy a cup of tea and hear the sounds of the sea which can be almost a meditative experience. Apart from these rooms for the guests to stay in the hotel has Banquet Halls, a fully equipped Conference Room and a massive garden area which are booked by individuals and agencies for hosting events and celebrate some special occasions. The conference room is mainly used for meetings, to conduct seminars and workshop while the other two places are taken for weddings, marriage parties, reception, engagement ceremony, birthdays, anniversaries and also for official lunch and dinner parties. Booking the venue well in advance and having a detailed discussion with the manager can lead to a totally hassle free and enjoyable event and both the host and guests can really enjoy the event.

Holiday Resorts gives its guests all the facilities of a star hotel and they have in their disposal a swimming pool, Jacuzzi, gym and a wellness spa hotel in Puri, which run by expert professionals who can recommend a beauty regime or give you a nice relaxing massage after a tiring day. People while travelling become a little apprehensive about the food but those staying here will have no such doubts as there are two multi cuisine restaurants where one can have the best of Indian, Chinese, Continental dishes along with seafood and some selected local dishes which are all cooked to perfection by their trained chefs. There is also a bar to order a drink of your choice or taste of their cocktails and mock tails. The bakery shop is a delightful place with a vast array of cakes, pastries and many other oven fresh goodies. You can also browse through the gift shops, take your children to the play zone and take a tour package from the travel desk to see the city and other tourist attractions. So during your next break head for Puri, stay in Holiday Resorts and come back feeling on top of the world.

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sarkarimirror · 7 years ago

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International Dam Safety Conference to be held at Thiruvananthapuram

India will be hosting the International Dam Safety Conference - 2018 at Thiruvananthapuram on January 23-24. Shri Pinarayi Vijayan, Chief Minister of Kerala will inaugurate the conference and Shri Arjun Ram Meghwal, Union Minister of State for of Water Resources, River Development and Ganga Rejuvenation will preside over the inaugural function. Central Water Commission is organizing the event in association with Kerala Water Resources Department (KWRD), Kerala State Electricity Board, National Institute of Technology Calicut and College of Engineering, Trivandrum. Dam safety conferences are organized as an annual event under the Dam Safety Rehabilitation and Improvement Project (DRIP) project being run by the Ministry of Water Resources, River Development and Ganga Rejuvenation (MoWR,RD & GR) in the seven states of Jharkhand, Karnataka, Kerala, Madhya Pradesh, Odisha, Tamil Nadu, and Uttarakhand. Launched in the year 2012 with a financial outlay of Rs. 2100 Crores, this World Bank aided project aims at the rehabilitation of old dams in the country that may be experiencing distress and are in need of attention for ensuring their structural safety and operational efficiency. The project also aims to strengthen the institutional capacity and project management in this area. As part of this exercise, DRIP has been engaged in bringing greater awareness on dam safety issues and finding novel solutions to address them by pooling the best technologies, knowledge and experience available around the world. In this direction, Dam Safety Conferences are being organized as annual events in the different DRIP states. Dam professionals, academicians, scientists, as well as industries assemble to deliberate on the problems associated with the dam safety and share the concepts, techniques, instruments, materials etc. available to address the design and construction of new dams, and also for monitoring, surveillance, operation, maintenance, rehabilitation along with disaster mitigation measures for existing dams. The upcoming conference at Trivandrum will see the participation of 550 delegates from over 20 countries. Some of the international experts include Dr Anton J Schleiss, President of the International Commission on Large Dam EPFL Switzerland, Dr Nicholos Schofield, Chief Executive of Australian Water Partnership, Mr Satoru Ueda, Lead Dam Specialist of the World Bank, Dr Martin Wieland, global seismic expert from Switzerland, Dr Ignacio Escuder Bueno, President of Spanish Commission on Large Dams, Technical University of Valencia, Spain, Dr Desmond Harfort, leading dam safety expert, BC Hydro Canada, Mr Angus Swindon, National Director, Entura, Hydro Tasmania, Australia Over 140 technical papers will be presented on several aspects of dam safety including case studies. About 30 national and international organizations are showcasing contemporary developments in technology, materials, instrumentation and their application in addressing dam safety issues during the exhibition being organized during the conference. The themes for various sessions include Sustainable Dam Safety Initiatives; Uncertainties and Risk Management in Dams; Operation, Maintenance, Rehabilitation, and Upgrading of existing dams; Dam Safety Management Practices; and Integrated Flood Management for existing dams. Seven dam safety guidelines and manuals developed under DRIP will also be released for implementation during the conference. A software programme - Dam Health and Rehabilitation Monitoring Application(DHARMA)- will also be launched during the conference. DHARMA is a web tool to digitize all dam related data effectively. It will help to document authentic asset and health information pertaining to the large dams in the country, enabling appropriate actions to ensure need based rehabilitation. It is a new stride in asset management aspect by India. The key recommendations emerging from the deliberations of the conference will be circulated to stakeholders as well as policy makers for implementation. Select technical papers received for the conference will be published as a compendium to provide a permanent reference in the libraries of the State Agencies responsible for design, construction, operation and maintenance of dams. For wider dissemination, the compendium will also be available on the DRIP website: www.damsafety.in. Dams have played a key role in fostering rapid and sustained agricultural and rural growth and development, which have been key priorities for the Govt. of India since independence. Over the last seventy years, India has invested substantially in the critical infrastructure required to manage and store the limited surface water resources in reservoirs to ensure food, energy, and water securities. Globally India ranks third after China and the United States of America in terms of number of large dams (5254 large dams in operation and 447 large dams under construction) with a total storage capacity of about 283 billion cubic meters. About 80% of these large dams are more than twenty-five years old, and about 213 dams exceed the age of 100 years and were built in an era whose design practices and safety considerations do not match with the current design standards and the prevailing safety norms. This necessitates special efforts at rehabilitation of old dams and ensuring their long term structural safety. The project DRIP consists of three main components; Component I: Rehabilitation of selected dams and their appurtenances; Component II: Institutional Strengthening; and Component III: Project Management. Institutional Strengthening includes capacity building in the DRIP Implementing Agencies through national and international training, equipping selected premier academic institutions in dam safety areas so that their expertise can be utilized to provide solutions to dam safety issues, assisting in the development of Emergency Action Plans (EAP) for dams, developing the software tool ‘Dam Health and Rehabilitation Monitoring Application (DHARMA)’, Seismic Hazard Mapping for the entire Country and development of Seismic Hazard Assessment Information System (SHAISYS), preparation of Guidelines and Manuals, strengthening of Dam Safety Organisations etc. In the year 2017, the project was extended by two years, until June 2020, to finish all the programmed rehabilitation works on 223 dams with a proposed revised cost of 3466 Crore INR Read the full article

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