#LakersticketsComp

[dsmith-pr-wklymrktanalysis]

Week 3 - Win Los Angeles Lakers tickets

This week I will be looking at The Los Angeles Lakers PR tactic in setting up a competition to win tickets to a Lakers game. 

With the Lakers under performing this season and being out of playoff contention it seems as though they are encouraging more of their fans to show their support for the team as the season wraps up. 

Los Angeles are struggling on the court and their fans are frustrated with their performance this season. This competition seems like an attempt to develop more of a positive rapport between the Lakers and their fans. 

However, it seems like this PR tactic is perceived as more of a transparent ploy according to some of the fans responses to the post.

This competition seems to have been an ineffective PR tool as it does not seem to have generated a positive relationship between the organisation and their fans. Fans tend to enjoy these types of competitions or interactions when their team is successful.

On a positive note for the Lakers, their partnership with New Amsterdam vodka should be a mutually beneficial business relationship. For New Amsterdam, becoming partners with the most followed basketball franchise in the world (according social media followers) will expose their product tremendously. For the Lakers, having yet another sponsor will be a great source of revenue for the franchise.