#Jason Chacko

[pierppasolini]

Ka Bodyscapes (2016) // dir. Jayan Terian

[usnewsrank]

Blizzard exec overseeing hit game Overwatch is leaving the company

Blizzard exec overseeing hit game Overwatch is leaving the company

By Jason Schreier | Bloomberg Blizzard Entertainment is losing the executive in charge of one of the video game developer’s biggest upcoming titles, marking another departure of senior staff while the company is grappling with a California lawsuit for sexual harassment and discrimination and an investigation by the Securities and Exchange Commission. Chacko Sonny, executive producer of Overwatch,…

[sekerenews]

Planet Fitness Taps Barkley as Lead Creative Agency

Planet Fitness recently announced that Barkley the Kansas City-based creative agency will be the fitness brand’s new creative agency. Barkley will be the lead creative agency for the fitness brand’s whole franchise. The whole franchise includes over 1,500 fitness centres and over 12.2 million members. Before Barkley, Hill Holliday an IPG-owned agency handled Planet Fitness’s creative account. They handled the fitness brand’s creative account since 2016. According to Ad Week, the decision to part ways was a mutual decision between the two parties seeing as Hill Holliday didn’t pitch during the review.

 About Barkley

Barkley is a Kanas City-based advertising agency, it was founded in 1964 and was formerly known as Barkley Evergreen &Partners. It is the largest independent advertising agency in Kanas and the 7th largest in the United States. They have over 400 employees and acquired Ripple Effects Interactive in 2008.  Their capabilities include Strategy, Creative, Design, Performance Analytics, Engagement, PR, Digital Development, Data Innovation, Strategy, and Millennial Consulting. Some of Barkley’s notable clients include Anheuser-Busch, Applebee's, Amazon, Sony Playstation and Dairy Queen.

All About Barkley’s New Role at Planet Fitness

Barkley will be helping the Planet Fitness build and strengthen its brand across creative, strategy, media planning and buying, experience and design. They will be helping Planet Fitness cement its position as the largest and most accessible high-value, low-cost fitness option in the market. They will also be helping Planet Fitness reach the current 80 per cent of U.S population who are without a gym membership. Barkley’s main focus is to increase the fitness group’s brand awareness, grow its membership and expand its footprint both domestically and internationally.

Planet Fitness and Barkley Speak on their Partnership

Chief growth officer of Barkley Jason Parks spoke about their new role as the fitness brand’s new creative lead agency. He stated that the agency is very excited to be working with the fitness brand. He sang Planet Fitness’s praises calling it a purpose-led brand which has a distinctive point of view and a different approach to health and wellness. Roger Chacko the chief commercial officer at Planet Fitness also spoke about the new partnership. He talked about how Barkley will play a key role in elevating their marketing effort. Chacko talked about how Barkley will be helping the fitness brand hone its differentiated brand positioning. He also sang the agency’s praises saying that they have an impressive breadth of experience. He also talked about how they have executed some creative and business building campaigns. Chacko ended his statement by talking about how his brand is looking forward to working with Barkley to reach new consumers and further engage their existing members. Read the full article

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[vernicle]

Blizzard Reveal Ceremony at gamescom 2017

See associates of the Blizzard improvement groups unveil their latest cinematic content material on August 23 at gamescom 2017! 00:27 - Jason Chayes, Generation Director for Hearthstone 05:30 - Hearthstone animated quick: Fireplace and Property eleven:07 - Jason opinions on the quick twelve:55 - Alan Dabiri, Video game Director for Heroes of the Storm 13:58 - Kel'Thuzad Spotlight twenty:04 - Alan introduces the new skins and function coming alongside Kel'Thuzad 21:56 - Resurrecting Kel'Thuzad Trailer 24:26 - Ion Hazzikostas, Video game Director for Earth of Warcraft twenty five:02 - Patch seven.3: Shadows of Argus Preview 26:fifty seven - Ion Hazzikostas opinions on the new functions in Patch seven.3 35:twenty - Patch seven.3: Shadows of Argus in-video game cinematic 39:twenty - Chacko Sonny, Generation Director for Overwatch 42:02 - Ben Dai, Venture Director for Blizzard Animation 43:18 - Mei animated quick: Increase and Shine

Subscribe to our channel to be certain you don’t miss out on it: http://ift.tt/2xiHmJG The primary European trade truthful for digital gaming tradition, gamescom normally takes position just about every yr in Cologne, Germany. Blizzard Entertainment is there from August 22-26, 2017 with our best exhibit nonetheless! source

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[pierppasolini]

Ka Bodyscapes (2016) // dir. Jayan Terian

[princestreetco]

Angel Soft Continues to Build Ads Around Quiet, Relatable Moments in People's Lives

There's a grown man loitering outside the women's room, but he's no creep. He's a single dad waiting for his young daughter. And a few years later, that same guy is getting a different bathroom door slammed in his face because his teenage offspring is "becoming a woman" but absolutely doesn't want to chat with him about it.

A new campaign from Angel Soft intends to "uncover the insightful little moments that we can all appreciate but that you don't see much in advertising," says Karen Costello, executive creative director at Deutsch, the brand's agency.

Three new ads continue under the brand's tagline, "Be soft. Be strong," that Deutsch kicked off about a year and a half ago with digital spots. These are the first in the series to air on TV. See the three spots here:

As a category, toilet paper has tended to focus strictly on product attributes, not emotional heart-tugging stories, Costello says. Her team zeroed in on families, aiming to bust some gender stereotypes and find an untapped niche in the marketing message. And if consumers were touched enough to shed a few tears, well, Angel Soft can double as facial tissue.

"We've tried to weave in the product and brand truths with some human truths," Costello says. "We're finding that intersection to be really fresh and resonant."

"Be soft. Be strong" has so far increased Angel Soft's dollar share and bumped up sales by 6 percent, according to the Georgia-Pacific brand. It launched with a spot called "Happy Father's Day, Mom," an ode to single mothers, and continued with "Grander Parents," about grandparents raising their grandchildren (because of absentee parents).

It's an unusual tack for toilet paper, one that Costello says will continue, given the bottom-line success and the social-media kudos garnered for the brand (thousands of likes and consumer stories shared).

The new ads deal with the truisms of pregnancy—"I've never peed this much in my life," says the character in the spot, "Little Dude"—and a father consoling his young son about a first breakup with sweet bromides like, "When I was your age, the only girl who would talk to me was Grandma" and "I had no game, son."

"We see families in media all the time, but sometimes it's just the surface and not always what really happens," Costello says. "We want to talk about how we actually live and highlight some of the unsung heroes."

CREDITS Client: Georgia Pacific/Angel Soft Chief Marketing Officer: Douwe Bergsma Senior Vice President, General Manager, Bath Tissue: Vivek Joshi Senior Marketing Director, Brand Center: Shari Neumann Director, Brand Building: Aviral Singh Senior Brand Director: Andrew Noble Senior Brand Manager: Todd Wingfield Brand Manager: Jeannie Chacko Associate Brand Manager: Brian Harrison Social Media Manager: Gisela Carapaica

Agency: Deutsch Creative Credits: Chief Creative Officer, North America: Pete Favat Chief Digital Officer, North America: Winston Binch Chief Creative Officer: Jason Bagley Executive Creative Director: Karen Costello Creative Director: Melissa Langston-Wood Copywriter: Ashley Milhollin Art Director: Dan Rosenberg Director of Integrated Production: Vic Palumbo Executive Integrated Producer: Rachel Seitel Senior Integrated Producer: Jesse Ferguson Music Supervisor: Eryk Rich Senior Audio Producer Chase Butters

Account Management Credits: Group Account Director: Steve Sanders Account Director: Lauren Pollare Account Executive: Bianca Brittain

Account Planning: Executive Planning Director: Jeffrey Blish Group Planning Director: Kelsey Hodgkin Digital Strategist: Janet Shih Junior Strategist Leigh Citarella

Business Affairs/Traffic: Director of Integrated Business Affairs: Abilino Guillermo Senior Business Affairs Manager: Terry Miglin

Executives: CEO, North America: Mike Sheldon President, Los Angeles: Kim Getty

Live Action Production Company Production Company: Humble Directors: Samuel & Gunnar President/ Executive Producer: Eric Berkowitz Executive Producer: Marc Kovacs Head of Production – NY Natalie Warkenthien Head of Production – LA Fyza Griggs Line Producer: Gary Romano

Editorial Company Production Company: Whitehouse Post Editor: Heidi Black Producer: Annie Maldonado

Post Facility Production Company: Company 3 Senior Producer: Liza Kerlin Senior Colorist: David Hussey

Post/VFX: Production Company: Method Studios Executive Producer: Robert Owens Artist: Aiden Thomas

Licensed/Composed Music, Credits and Track Info: Company Name: Yessian Music Track: Little Dude Stare cp3a Composed by: Chris Plansker Creative Director: Andy Grush Executive Producer: David Gold Sr. Producer: Katie Overcash

Company Name: Yessian Music Track: Just Dad swk1a Composed by Sam Kearney Creative Director: Andy Grush Executive Producer: David Gold Sr. Producer: Katie Overcash

Company Name: Yessian Music Track: First Breakup ajk1c Composed by: Ami Kozak Creative Director: Andy Grush Executive Prodcuer: David Gold Sr. Producer: Katie Overcash

Audio Post Company: Production Company: Lime Studios Executive Producer: Susie Boyajan Mixer: Mark Meyuhas 

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(Source: © 2016 ABN | All Rights Reserved)

[pierppasolini]

Ka Bodyscapes (2016) // dir. Jayan Terian

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