#Is it getting more obvious that this is a Donald-Centric blog?

[diogxnxs]

List of Donald Duck Ships I've Encountered

Seen, mentioned to me and crashed into. Not in any particular order.

Three Gay Caballeros / DonPanZe (Donald x Panchito x Jose)

DonZe (Donald x Jose Carioca)

DonChito / DonPan (Donald x Panchito)

DonRo / DonGyro (Donald x Gyro Gearloose)

DonOdin (Donald x Odin Eidolon)

DonUno (Donald x Uno Ducklair)

DonMick (Donald x Mickey)

DonMad (Donald x Mad Ducktor)

DonRaider (Donald x Raider)

DonReg (Donald x Reginella)

DonKay (Donald x Agent Kay K)

DonGoof (Donald x Goofy)

DonLyla ? ? ? (Donald x Lyla Lay)

DonHern (Donald x Hernae) [Maui Mallard Game]

DonXad (Donald x Xadhoom)

DonDaisy (Donald x Daisy)

DonMin (Donald x Minnie)

DonDonna (Donald x Donna) [ The one that came before Daisy.]

DonPad (Donald x Launchpad)

Dorkules (Donald x Storkules)

DONALD X ? ? ?? ? THE LIST IS ENDLESS

Omitted some ships because they're controversial and I'm just here to stare at all of this.

The Three Gay Caballeros ship and DonDaisy are two of the most prolific. One having such a big following and the other is literally a corporate mandated ship.

Though there seems to be a lot here, Donald's non-poly ships are absolutely unpopular, lacking in content or have no content at all beyond fan discussions. Reasons for this varies from media accessibility to the ship being dwarfed by another existing ship that involves one of the two characters in it. It happens.

Either way, I just love shipping this unlucky white duck.

[tainghekhongdaycomvn]

Paint by Numbers: Using Data to Produce Great Content

Paint by Numbers: Using Data to Produce Great Content

Posted by rjonesx.

It's not every day that I write about content. To be honest, it's probably a once-a-year kind of thing. I will readily admit that I'm a "links are king" kind of SEO, and have been since starting in this industry more than a decade ago. However, I do look over the fence from time to time to see if the grass is greener and, on occasion, I actually like what I see. Prior to joining Moz, I was a consultant at an agency like many of you reading this blog post. More often than not, one of the key concerns of my clients was what to write about. It seems that webmasters and business owners alike can easily acquire writer's block after trudging through the uninspiring task of turning a list of keywords into website copy. So where do you look when you have run out of words

Numbers.

Alright, stick with me here. I imagine for some of you the idea of poring over numbers to remedy writer's block would be like trying to stop a headache with a brick. It's adding insult to injury. What I hope to show you in the next couple of paragraphs is how data can be an incredible source of inspiration in writing, especially if you can hit a few key principles: expose, relate, surprise, and share.

Expose

Chances are your business or website generates some amount of unique, first party data that you can expose to the world. It might be from analytics, your rank tracker like Moz, or from raw user data if you operate a forum. I'll give you examples of how you might tap into these resources (especially when they don't seem obvious or plenteous) but let's start with a canonical example of one great use of first-party data in an industry that seems directly at odds with — dating.

The thought of quantifying and analyzing our love lives seems like an oxymoron of sorts. However, one of the most successful uses of data for content has been produced by the team at OK Cupid, whose "data"-tagged blog posts have earned thousands of solid backlinks and enviable traffic. The team at OK Cupid accomplishes this by tapping their huge resource for unique data, generated by their user base. Let's look at one quick example: Congrats Graduates: No One Gives a Sh*t.

The blog post is fairly straightforward (and not particularly long) but it used unique data that isn't really available to the average person. Because OK Cupid is in a privileged position, they can provide this kind of insight to their audience at large.

But maybe you don't have a million customers with profiles on your site; where can you look for first party data? Well, here are a couple of ideas of the types of data your company or organization might have which can easily be turned into interesting content:

Google Analytics, Search Console data and Adwords data: Do you see trends around holidays that are interesting? Perhaps you notice that more people search for certain keywords at certain times. This could be even more interesting if there's a local holiday (like a festival or event) that makes your data unique from the rest of the country.

Sales data: When do your sales go up or down? Do they coincide with events? Or do they happen to coincide with completely different types of keywords? Try using Google Correlate, which will identify keywords that follow the same patterns as your data.

Survey data: Use your sales or lead history to run surveys and generate insightful content.

A clothing store could compare responses to questions about personality by the colors of clothing that people purchase (Potential headline: Is It True What They Say About Red?)

A car parts store could compare the size of certain accessories to favorite sports (Potential headline: Big Trucks and Big Hits)

An insurance provider could compare the type of insurance requested vs. the level of education (Potential headline: What Smart People Do Differently with Insurance)

There are probably tons more sources of unique, first-party data that you or your business have generated over the years which can be turned into great content. If you dig through the data long enough, you'll hit pay dirt.

Relate

Data is foreign. It's a language almost no one speaks in their day-to-day conversations, a notation meant for machines. This consideration requires that we make data immediately relatable to our readers. We shouldn't just ask "What does the data say?", but instead "What does the data say to me?" How we make data relatable is simple — organize your data by how people identify themselves. This can be geographic, economic, biological, social, or cultural distinctions with which we regularly categorize ourselves.

Many of the best examples of this kind of strategy involve geography (perhaps because everyone lives somewhere, and it's pretty non-controversial to make generic claims about one location or another). Take a look at a map of your country and try not to look first towards where you live. I'm a North Carolinian, and I almost immediately find myself interested in anything that compares my state to others.

So maybe you aren't OK Cupid with millions of users and you can't find unique data to share — don't worry, there's still hope. The example below is a rather ingenious method of using Google Adwords data to build a geographical story that's relatable to any potential customer in the United States. The webmasters at Opulent used state-level Keyword Planner to visualize popularity across the country in a piece they call the "State of Style."

When I found this on Reddit's DataIsBeautiful (where most of these examples come from), I immediately checked to see what performed best in North Carolina. I honestly couldn't care less about popular fashion or jewelry brands, but my interest in North Carolina eclipsed that lack of interest. Geography-based data visualization has produced successful content related to in sports, politics, beer, and even knitting.

If you walk away with any practical ideas from this post, I think this example has got to be it. Fire up an Adwords campaign and find out how consumer demand breaks down in your industry at a state-by-state level. Are you a marketer and want to attract clients in a particular sector? Here's your chance to write a whitepaper on national demand. If you're a local business, you can target Google Keyword Planner to your city and compare it to other cities around the country.

Surprise

Perhaps the greatest opportunity with data-focused content is the chance to truly surprise your reader. There's something exciting about learning an interesting fact (who hasn't seen one of these lying around and didn't pick it up?). So, how do you make your data "pop?" How do you make numbers fascinating?

Perspective.

Let's start with a simple statistic:

The cost of ending polio between 2013 and 2018 is $5.5 Billion Dollars.

How does that number feel to you? Does it feel big or little? Is it interesting on its own? Probably not, let's try and spice it up a bit.

$5.5 billion dollars doesn't seem that much when you realize people spend that amount on iPhones every 2 weeks. We could rid the world of polio for that much! Or, what if we present it like this...

In this light, it seems almost insane to spend that much money preventing just a couple more polio cases relative to the huge gains we could make on malaria. Of course, the statistics don't tell the full story. Polio is in the end-stages of eradication where the cost-per-case is much higher, and as malaria is attacked, it too will see cost-per-case increase. But the point remains the same: by giving the polio numbers some sort of context, some sort of forced perspective, we make the data far more intriguing and appealing.

So how would this work with content for your own site? Let's look at an example from BestPlay.co, which wrote a piece on Board Games are Getting Worse. Board games aren't a data-centric industry, but that doesn't keep them from producing awesome content with data. Here's a generic graph they provide in the piece which shows off average board game ratings.

There really isn't much to see here. There's nothing intrinsically shocking about the data as we look at it. So how do they add perspective to make their point and give the user intrigue? Simple — apply a historical perspective.

With this historical perspective, we can see board game scores getting better and better up until 2012, when they began to take a dive — the first multi-year dive in their recorded history. To draw users in, you use comparison to provide surprising perspectives.

Share

This final method is the one that I think is most overlooked. Once you've created your fancy piece of content, let your audience do some leg work for you by releasing the data set. There's an entire community of the Internet just looking for great data sets which could take advantage of your data and cite your content in their own publications. You can find everything from All of Donald Trump's Tweets to Everything Lost at TSA to Hand-drawn Pictures of Pineapples. While there is a good chance your data set won't ever be used, it can pick up a couple of extra links in the event that it does.

Putting it all together

What happens when a webmaster combines these types of methods — exposing unique data, making it relatable and surprising, even for a topic that seems averse to data? You get something like this: Jeans vs. Leggings.

This piece played the geography card for relatability:

They compared user interest in jeans to give perspective to the growth of demand for leggings:

Slice.com reveals their first-party data to make interesting, data-driven content that ultimately scores them links from sites like In Style Magazine, Shape.com, and the NY Post. Looking at fashion through the lens of data meant great traffic and great shares.

How do I get started?

Get down and dirty with the data. Don't wait until you end up with a nice report in your hand, but start slicing and dicing things looking for interesting patterns or results. You can start with the data you already have: Google Analytics, Google Search Console, Google Adwords, and, if you're a Moz customer, even your rank tracking data or keyword research data. If none of these avenues work, dig through the amazing data resources found on Reddit or WebHose. Look for a story in the numbers by relating the data to your audience and making comparisons to provide perspective. It isn't a foolproof formula, but it is pretty close. The right slice of data will cut straight through writer's block.

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[krestmarketinggroup-blog]

Paint by Numbers: Using Data to Produce Great Content

Posted by  rjonesx.   It’s not every day that I write about content. To be honest, it’s probably a once-a-year kind of thing. I will readily admit that I’m a “links are king” kind of SEO, and have been since starting in this industry more than a decade ago. However, I do look over the fence from time to time to see if the grass is greener and, on occasion, I actually like what I see. Prior to joining Moz, I was a consultant at an agency like many of you reading this blog post. More often than not, one of the key concerns of my clients was what to write about. It seems that webmasters and business owners alike can easily acquire writer’s block after trudging through the uninspiring task of turning a list of keywords into website copy. So where do you look when you have run out of words

  Numbers.

  Alright, stick with me here. I imagine for some of you the idea of poring over numbers to remedy writer’s block would be like trying to stop a headache with a brick. It’s adding insult to injury. What I hope to show you in the next couple of paragraphs is how data can be an incredible source of inspiration in writing, especially if you can hit a few key principles: expose, relate, surprise, and share.

  Expose  Chances are your business or website generates some amount of unique, first party data that you can expose to the world. It might be from analytics, your rank tracker like Moz, or from raw user data if you operate a forum. I’ll give you examples of how you might tap into these resources (especially when they don’t seem obvious or plenteous) but let’s start with a canonical example of one great use of first-party data in an industry that seems directly at odds with — dating.

  The thought of quantifying and analyzing our love lives seems like an oxymoron of sorts. However, one of the most successful uses of data for content has been produced by the team at OK Cupid, whose  “data”-tagged blog posts  have earned thousands of solid backlinks and enviable traffic. The team at  OK Cupid  accomplishes this by tapping their huge resource for unique data, generated by their user base. Let’s look at one quick example:  Congrats Graduates: No One Gives a Sh*t .

     The blog post is fairly straightforward (and not particularly long) but it used  unique  data that isn’t really available to the average person. Because OK Cupid is in a privileged position, they can provide this kind of insight to their audience at large.

  But maybe you don’t have a million customers with profiles on your site; where can you look for first party data? Well, here are a couple of ideas of the types of data your company or organization might have which can easily be turned into interesting content:

     Google Analytics, Search Console data and Adwords data:  Do you see trends around holidays that are interesting? Perhaps you notice that more people search for certain keywords at certain times. This could be even more interesting if there’s a local holiday (like a festival or event) that makes your data unique from the rest of the country. 

  Sales data:  When do your sales go up or down? Do they coincide with events? Or do they happen to coincide with completely different types of keywords? Try using  Google Correlate , which will identify keywords that follow the same patterns as your data.  

  Survey data:  Use your sales or lead history to run surveys and generate insightful content.

   A clothing store could compare responses to questions about personality by the colors of clothing that people purchase (Potential headline: Is It True What They Say About Red?) 

 A car parts store could compare the size of certain accessories to favorite sports (Potential headline: Big Trucks and Big Hits) 

 An insurance provider could compare the type of insurance requested vs. the level of education (Potential headline: What Smart People Do Differently with Insurance) 

    There are probably tons more sources of unique, first-party data that you or your business have generated over the years which can be turned into great content. If you dig through the data long enough, you’ll hit pay dirt.

  Relate  Data is foreign. It’s a language almost no one speaks in their day-to-day conversations, a notation meant for machines. This consideration requires that we make data immediately relatable to our readers. We shouldn’t just ask “What does the data say?”, but instead “What does the data say to me?” How we make data relatable is simple — organize your data by how people identify themselves. This can be geographic, economic, biological, social, or cultural distinctions with which we regularly categorize ourselves.

  Many of the best examples of this kind of strategy involve geography (perhaps because everyone lives somewhere, and it’s pretty non-controversial to make generic claims about one location or another). Take a look at a map of your country and try not to look first towards where you live. I’m a North Carolinian, and I almost immediately find myself interested in anything that compares my state to others.

  So maybe you aren’t OK Cupid with millions of users and you can’t find unique data to share — don’t worry, there’s still hope. The example below is a rather ingenious method of using  Google Adwords  data to build a geographical story that’s relatable to any potential customer in the United States. The webmasters at  Opulent  used state-level Keyword Planner to visualize popularity across the country in a piece they call the “ State of Style. “   

  When I found this on Reddit’s  DataIsBeautiful  (where most of these examples come from), I immediately checked to see what performed best in North Carolina. I honestly couldn’t care less about popular fashion or jewelry brands, but my interest in North Carolina eclipsed that lack of interest. Geography-based data visualization has produced successful content related to in  sports ,  politics ,  beer , and even  knitting .

  If you walk away with any practical ideas from this post, I think this example has got to be it. Fire up an Adwords campaign and find out how consumer demand breaks down in your industry at a state-by-state level. Are you a marketer and want to attract clients in a particular sector? Here’s your chance to write a whitepaper on national demand. If you’re a local business, you can target Google Keyword Planner to your city and compare it to other cities around the country.

  Surprise  Perhaps the greatest opportunity with data-focused content is the chance to truly surprise your reader. There’s something exciting about learning an interesting fact ( who hasn’t seen one of these lying around and didn’t pick it up? ). So, how do you make your data “pop?” How do you make numbers fascinating?   Perspective.

  Let’s start with a simple statistic:

  The cost of ending polio between 2013 and 2018 is

  $5.5 Billion Dollars .

  How does that number feel to you? Does it feel big or little? Is it interesting on its own? Probably not, let’s try and spice it up a bit.

     $5.5 billion dollars doesn’t seem that much when you realize people spend that amount on iPhones every 2 weeks. We could rid the world of polio for that much! Or, what if we present it like this...

     In this light, it seems almost insane to spend that much money preventing just a couple more polio cases relative to the huge gains we could make on malaria. Of course, the statistics don’t tell the full story. Polio is in the end-stages of eradication where the cost-per-case is much higher, and as malaria is attacked, it too will see cost-per-case increase. But the point remains the same: by giving the polio numbers some sort of context, some sort of forced perspective, we make the data far more intriguing and appealing.

  So how would this work with content for your own site? Let’s look at an example from  BestPlay.co , which wrote a piece on  Board Games are Getting Worse . Board games aren’t a data-centric industry, but that doesn’t keep them from producing awesome content with data. Here’s a generic graph they provide in the piece which shows off average board game ratings.

     There really isn’t much to see here. There’s nothing intrinsically shocking about the data as we look at it. So how do they add perspective to make their point and give the user intrigue? Simple — apply a historical perspective.

     With this historical perspective, we can see board game scores getting better and better up until 2012, when they began to take a dive — the first multi-year dive in their recorded history. To draw users in, you use comparison to provide surprising perspectives.

  Share  This final method is the one that I think is most overlooked. Once you’ve created your fancy piece of content, let your audience do some leg work for you by releasing the data set. There’s an entire community of the Internet  just looking for great data sets  which could take advantage of your data and cite your content in their own publications. You can find everything from  All of Donald Trump’s Tweets  to  Everything Lost at TSA  to  Hand-drawn Pictures of Pineapples . While there is a good chance your data set won’t ever be used, it can pick up a couple of extra links in the event that it does.

  Putting it all together  What happens when a webmaster combines these types of methods — exposing unique data, making it relatable and surprising, even for a topic that seems averse to data? You get something like this:  Jeans vs. Leggings. 

  This piece played the geography card for relatability:

     They compared user interest in jeans to give perspective to the growth of demand for leggings:

      Slice.com  reveals their first-party data to make interesting, data-driven content that ultimately scores them links from sites like In Style Magazine, Shape.com, and the NY Post. Looking at fashion through the lens of data meant great traffic and great shares.

  How do I get started?  Get down and dirty with the data. Don’t wait until you end up with a nice report in your hand, but start slicing and dicing things looking for interesting patterns or results. You can start with the data you already have:  Google Analytics ,  Google Search Console ,  Google Adwords , and, if you’re a Moz customer, even your  rank tracking data  or  keyword research data . If none of these avenues work, dig through the amazing data resources found on  Reddit  or  WebHose . Look for a story in the numbers by relating the data to your audience and making comparisons to provide perspective. It isn’t a foolproof formula, but it is pretty close. The right slice of data will cut straight through writer’s block.

    Sign up for The Moz Top 10 , a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

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#lagunabeachseo #articlewriting #linkbuilding #digitalmarketing #smallbusinessmarketing #seo #contentwriting #newportbeachseo #socialmediamarketing #huntingtonbeachseo

[scoutshonor56]

Kakistocracy

In “Trump: Think Like a Billionaire” (2004), Trump wrote that others “are surprised by how quickly I make big decisions, but I’ve learned to trust my instincts and not to over-think things.” He added, “The day I realized it can be smart to be shallow was, for me, a deep experience.”

 Well, there you have it folks, Donald Trump in a nutshell.  I distinctly remember that surreal morning of this past November 9, when I awoke to the knowledge that yes, it wasn’t all a horrible dream, this ass-clown is actually going to be elevated to the highest office in the land. This orange-haired bag of bluster and braggadocio was going to become my president.  A scene from “It’s a Wonderful Life” flashed through my head, when a shocked James Stewart first starts to come to grips with his new reality that includes he now lives in a sleazy, flashy town called Pottersville, and no longer Bedford Falls.  Feeling more than a little disorientated, he says to his angel, Clarence, “No, NO… I just got hold of some bad liquor or something…”

 Me? I thought I was experiencing a horrible, nightmarish acid flashback.  See Bob? Mom always said that all those hedonistic days of recreational drug use will catch up to you…

I apologize, as in a recent past blog I said that I was done writing about politics, and Donald Trump in particular; but as we approach his inauguration this Friday, and after observing his behavior over the last week or so, I simply can’t leave this unsaid.  As Popeye used to say, “I’ve had all I can stanz, and I can’t stanz no more!”  The Dude “will not abide.”  If you’ve never seen “The Big Lebowski”, well shame on you, and I’m not even going to explain that last one…

 Yes, after viewing the highlights of his recent press conference – on “The Daily Show” of course, the only context within which I can watch Donald Trump, as he’s best taken with a stiff shot of humor and truth – it’s become obvious that our worst fears are about to unfold.  For those who grasped at that last thin straw of hope that just maybe, once if office we would see a tempering of the man’s style… ah, nope; he’s going to conduct his time as president with the same ego-centric, blunt style that he campaigned with.  For him, the office of the presidency is just a bigger and better reality TV show.

 I thought I could shrug this one off, a four year joke; I’ll just keep my head down, disengage from any discourse or political news, and hopefully, at the least, he won’t set the house on fire and it will provide a hard lesson for America and the GOP party – just ignore him… But I now find that the closer we get to January 20th, the more physically ill I feel.  There is a dark and impending malaise hovering over not just my head, but over our nation.  Like Captain Kirk and the Enterprise, we are about to boldly go where our country has never gone before, led by a man who literally lives in his own reality.  A blustering, pathological liar lacking the least amount of dignity or decorum for the office and position he is about to represent.  A man who lives high above the streets of New York in a pimped-out golden palace that makes the term baroque blush.  Who loves himself so much, he once funneled $20,000 from his own Trump Foundation to pay for a 6ft. painting of himself.  That is, when he wasn’t siphoning off cash from this bogus charity organization – to which he hasn’t contributed a dime since 2008 - to help pay for his legal defense tabs.

 A thin-skinned asshole with the temperament, empathy, and depth of thought of a grade school bully, who over the last year has insulted and mocked (just to name a few) a decorated veteran and former POW (John McCain), a disabled reporter from the NY Times (Serge Kovaleski), the grief-stricken Muslim parents of an American veteran killed over in Iraq by a suicide bomber (Khizr and Ghazala Khan), and now, this past weekend, on the eve of Martin Luther King day no less, he disparages the character and civic patriotism of universally revered Georgia congressman John Lewis, responding to Lewis’s statement that he will be boycotting the inauguration and refuses to accept Trump’s legitimacy as a fairly elected president with the tweet  “All talk, talk, talk — no action or results…Sad!”

 The gall of this man.  The imperial-like hubris!  Let’s clear this one up with a single sentence: Back in the mid 60’s, while Trump was attending his well-heeled schools and busy getting five deferments from serving in Vietnam, John Lewis was putting himself on the front line here in America for civil rights, including the march in Selma, Alabama (known as “Bloody Sunday”) during which he was struck so violently by a state trooper wielding a billy club that his skull was fractured.

 Yeah – “all talk.”  Well, OK, in Trump’s defense, I doubt he even knows the story of John Lewis, and the fact that his latest tweet attack came days before MLK Day probably never even entered his tiny brain, which has severely limited time for facts, or reading, or anything else that doesn’t orbit around his own small universe of self-assured greatness.

 And like the worst of cowards, he picks his fights from afar, using his favorite mode of communication – due to his child-like attention span and stunted verbal prowess – Twitter, 140 characters at a time.  Here’s one for you Don: “YOU SUCK – SO SAD!”  He is offensive and abhorrent to all things civil and good, and his behavior as an example only stokes the fires of divisiveness, xenophobia, and hate. Since his election hate crimes have spiked dramatically, and white supremacist groups have made no secret of their glee over Trump’s victory.

 Returning to his press conference – his first in six months and now almost a misnomer in terms – that night Trevor Noah (on “The Daily Show”) did a zoom-in on a video still from this combative circus sideshow, focusing on the table next to the podium stacked with piles and piles of bloated, paper-stuffed manila folders, supposedly representing the hundreds of business dealings that Trump will now be divesting from and turning over to his sons.  Noah took the liberty to point out the obvious: wait a minute… every sheaf of paper looked brand new, crisp and sharp edged; and even more revealing, out of all those folders NOT ONE of them had any kind of label on them, anywhere.  No dates, no titles, nothing; as clean and untouched looking as the ones on the shelves of your local Office Depot.  Come on… Oh well, what’s a meeting with the press without props, you know?  Any good con man worth his salt knows that!

 To add to the ruse, during a pathetic and ego-stroking attempt to further make his point, Donny also bragged that he recently turned down a multi-billion dollar deal with Dubai(!) – even though of course, he assured us, he is more than capable of running both his business and the country.  As if he could treat global and national politics and diplomacy as a “second job”… Oh yeah, and those tax returns?  According to Don, nobody is interesting in seeing those but the false media and character-smearing reporters, fogettaboutit!

 I’ve got nothing – I’m positively gob-smacked.

 Then the most foreboding moment of all, his coup de grace: angrily and arrogantly refusing to take a question from Jim Acosta, a CNN reporter because "Your organization is terrible... you are fake news!”, before calling on a  reporter  from Breitbart, an unabashed, openly anti-women, anti-semetic, anti-progress, anti-immigrant, and anti-nonwhites news (propaganda) organization formerly run by his newly appointed chief strategist, Steve Bannon.

 Are you ready folks?  First step to a Fascist government?  Delegitimize the press; same result as suppression, just a little slicker – gives Donny sort of that famous, “Hey I’m not saying, I’m just repeating what I heard” buffer that he used so effectively during the primary run to discredit his opponents. Hey, this ain’t China now - I ain’t clamping down on the media - just characterizing it as false and unreliable. Yep, in DT’s world, the truth, the whole truth, and nothing but the truth comes only in 140 characters or less.  

 I remember when Stephen Colbert was on Comedy Central with his own show, during the reign of George W, and he came up with the humorous phrase “truthiness”. In other words, if it “felt” true in your gut, well, then it was true, or as good as true.  Trump has swallowed this concept and shit out a twisted, even more effective and simplistic version of this: if you don’t like a fact, simply deny it’s truth.  Earth is round?  No it’s not. 2+2=4?  No it doesn’t.  According to factcheck.org, Trump’s winning percentage of electoral votes - 56.9 percent - was well below the historical average, 70.9 percent.  Further, Trump’s share of electoral votes ranked 44th out of 54 elections going back to 1804.  His take on the election results? “A landslide.”  “One of the biggest Electoral College victories in history!”  

 Donald Trump has literally created a whole new category for the term “liar”.  He lies like most people pick their nose or fart; it’s simply become part of his vernacular.  He can’t even make the distinction anymore between truth and lies, nor does he care.  

 I could go on and on, in particular about his obtuse and bizarre cabinet picks so far - “Hey, Dr. Ben, wake up, you’re on!” - or his shady and questionable bro-mance with Putin, but I’m going to close with this salient point: During yet another contentious and embarrassing appearance on CNN the other day, Donny’s idiot former campaign manager and now senior advisor/spokesperson (go-to spin doctor), Kellyanne Conway, tried to assure us with the ridiculous plea to not judge her boss by “what comes out of his mouth”, but “what’s in his heart.”  Wow – first, what’s in his heart is memories of Russian hookers treating him to a golden shower, and second, NEWS FLASH YOU STUPID BIMBO: in life, what you say matters, it has meaning; and if you’re the president of the United States, what you say affects the lives of millions.

 * Oh yeah, as to my cryptic title: I borrowed it from Paul Krugman’s excellent piece in the NY Times yesterday (which I encourage reading), and yes, kakistocracy is actually a word, I looked it up!  According to the old Merriam-Webster, it means rule by the worst.

[productreviewssites-blog]

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A single endorsement can get enormous amounts of news coverage. Here are two examples: Google Trends Following Sarah Palin Endorsed Donald Trump Google Trends at these spikes immediately after endorsements After Glenn Beck Endorsed Ted Cruz Look. What does your site/blog need to deserve a significant endorsement Small endorsements are fine and will chemical overtime. NOTE: if you take the grey hat route, you are increasing the probability of getting a penalty. None of those tactics are secure and I have seen sites get manual penalties using each of them. If there's so much risk, then why am I showing you The reason is because many of these techniques work well. I have gotten manual action removed from customers due to web 2.0 backlinks. I suggest that you avoid using these backlinks on tier one. To EARN Backlinks Many people doing SEO confuse earning traffic with constructing backlinks. You've got to be user-centric. Google will be pleased by you if the user pleases. I used to spend so much of my time trying to figure out how to deceive or manipulate Google.

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Second, referral traffic that is relevant can be sent by your guest post . Keep in mind that Google frowns upon guest posting. That means you need to concentrate your efforts on creating a valuable guest article. There is nothing wrong with injecting backlinks if you give value, then. It's a vote. Some of these votes are better than others. Candidates from the Republicans and Democrats are fighting to make their partys nomination. There is a marketing technique at play: Endorsements when you cut through all the media noise. The truth is. There are no laws for creating great content. I do not believe that each and every piece of content you create needs to rank on the first page of Google. Yes, most of your content should concentrate on a single keyword. The only way to get such endorsements (backlinks), you want to offer tremendous value for the user. 2. Your Content Must Please the User You know how content marketing is in marketing businesses, SEO, and the entrepreneur. Bloggers are pumping out incredible pieces of content.

What Does Automated Backlink Software Really Mean?

Second, you likely need to produce quality content to get backlinks. My agency has acquired thousands of editorial backlinks at this point. We can get these authority backlinks because we've built relationships and have the links. Promotional Relevant Guest Posts Guest posts are effective in two ways. You can recreate the content if its relevant. This is obvious, but the material needs to better than the original. Reach out and let the linker know about the revised piece of content. This strategy requires effort and time, but you get more link placements. Read more about the strategy here. On a consistent basis. Understand that: Joyful users ARE your own marketing. Happy users will EARN you backlinks. Users will SHARE your content on social networking. Your site will be RETURNED to by happy users. Your search engine optimization effort will transform when you set your users. Let me show you how you can make backlinks by being user-centric: 11 Ways to Make Backlinks 1. To EARN, means that you DESERVE backlinks. Have you ever taken a second to think about why your website even deserves backlinks Ive realized that there is only 1 way to EARN traffic You have to become obsessed with pleasing your customers. As of late, I have become consumed with the ambition to please my users.

An Excellent Lesson about Automated Backlink Software

The key is for the expired domain to be 100% relevant. These domains are harder to come by, but it is worth it when you find one. Resource Pages This is an oldie, but a goodie. There are still some diamonds in the rough, although this strategy has been abused by SEOs. No matter what Google does, it can never take away your content. You want to approach link building having a long-term mindset in beyond and 2019. I use the investing analogy often, but its true for SEO. There's a effect of promoting and producing content. This is the norm in these industries. This isnt the norm in each business. Should it be. But its not. For creating content that pleases a 12, there isnt a single formula. Thats why it can be dangerous immersing yourself above. Your perspective is narrowed by it. Here are my favorite tools for finding expired domains: Heres how you can utilize Dom Cop to find expired domains: Some other options include: Expired Domains.net and Moonsy. Web 2.0s Developing web 2.0s on websites like Tumblr, Weebly, and Word Press.com is an aged gray hat strategy that still works.

Surprisingly Efficient Automated Backlink Software

Use the Check My Link plugin. When reaching out, you can use this. If there are no links that are broken you will need a strong content advantage. Otherwise, youll get denied. The White Alternative to PBNs The White Hat Alternative to PBNs is straightforward: Instead of buying an expired domain name and rebuilding it, you are going to: find an expired domain scrape its backlinks then reach out and let the linkers know they're linking to a dead resource If the expired domain is relevant, you can ask the linker to replace the dead link with your website. There are occasions when you will need to address a problem . This micro problem may only get 10 searches per month in Google. WHO CARES. So long as you have the intention of helping someone, it will improve the value of your website. There isnt a problem too small or too large.

[productreviewsamazon-blog]

Simple Tips about Best Automated Backlink Software

We have the exact Automated Backlining Software You Need! Check it  

Things You Should Learn About Backlink Software

Your concentrate shouldnt be on manipulating algorithms. Your focus should be what can I do immediately to help my prospective clients or subscribers There isnt a single website online that cant enhance User Experience (UX). There is always room provide more and to help more. A website that puts effort into pleasing the consumer, will earn backlinks. Contextual links are a lot more powerful than author byline links. If you build links to content assets that are powerful, but you will get better results. Editorial Backlinks For a link to be editorial you cant have access to your link and the website must pass editorial review. Google values backlinks over any other type of link. Getting these high authority backlinks can be hard. Leverage Relevant Expired Domains If you will create a PBN, then you may as well do it right. Dont just buy any expired domain. Try to find domains that have pertinent Topical Trust Flow Topics to your market.

Simple Advice about Backlink Software

A endorsement can get great amounts of news coverage. Here are two examples: Google Trends Following Sarah Palin Endorsed Donald Trump Google Trends After Glenn Beck Endorsed Ted Cruz Look at those spikes immediately following endorsements. What does your site/blog have to deserve a significant endorsement endorsements will compound overtime and are fine. NOTE: if you take the gray hat route, you're increasing the probability of getting a penalty. None of those tactics are secure and I have seen websites get manual penalties using each of them. If there's so much risk, then why am I showing you The reason is because lots of these techniques work well. I have gotten manual action removed from customers due to web 2.0 backlinks. I recommend you avoid using these backlinks. Read The Art of The Super Web 2.0 to learn how to build them properly. How to EARN Backlinks Many folks doing SEO confuse earning backlinks with building backlinks. You have to be user-centric. Google will be pleased by you if the user pleases. I used to spend much. I cant get that time back, but I have learned an important lesson: To build a real business, you must concentrate on pleasing the user.

What Does Backlink Software Really Mean?

Second, your guest post can send referral traffic that is relevant to your website. Bear in mind that spammy guest is frowned upon by Google. That means you will need to focus your efforts on creating a guest article that is valuable. There's nothing wrong with injecting backlinks if value is given by you, then. It is a vote. Think of it this way: The U.S. just went through an election cycle. Candidates from Democrats and the Republicans are fighting to make their partys nomination. When you cut through all the media noise there is a marketing technique at play: Endorsements. The truth is: Great content comes in all shapes and sizes. There are no laws for producing content. I don't believe that every piece needs to rank on Google's first page. Yes, almost all of your content should concentrate on a single keyword. The only way to acquire such endorsements (backlinks), you want to offer tremendous value for the user. 2. Your Content Must Please the User you understand how content marketing is at the entrepreneur, SEO, and marketing businesses. Bloggers are currently pumping amazing pieces of content out.

Some Standard Principles Of Backlink Software

Second, you likely need to generate quality content to get backlinks that are natural. My agency has acquired thousands of editorial backlinks at this point. We can get these authority backlinks that are high because we have built relationships and have the links. Niche Relevant Guest Posts Guest posts are effective in two ways. You can recreate the content if its relevant. The content needs to better than the original, although this is obvious. Reach out and let the linker know about the revised part of content. This strategy requires time and effort, but you get more connection placements. Read more about the strategy here. On a consistent basis. Understand that: users that are Happy ARE your own marketing. Happy users will EARN you backlinks. Happy users will SHARE your articles on social networking. Users will go back to your site. Your search engine optimization campaign will transform when you put your users. Let me show you how to make backlinks. To EARN, means that you DESERVE backlinks. Have you ever taken a second to think about your website deserves backlinks Ive realized that there's only one way to EARN traffic You have to become obsessed with pleasing your users. As of late, I have become consumed to please my users.

Truths Everybody Should Know About Best Automated Backlink Software

The key is for the domain. These domains are harder to come by, but it is well worth it when you find one. There are still a few diamonds in the rough although this strategy has been abused by SEOs. No matter what Google does, your articles can never be taken away by it. You want to approach link building having a long-term mindset in beyond and 2019. There's a compound effect of promoting and producing content on a constant basis. This is the norm in these industries. Yet, this isnt the standard in each industry. If it be. There isnt a single formula for producing content that pleases a user. Thats why it can be harmful immersing yourself in the industries above. It narrows your perspective. Web 2.0s Developing web 2.0s on sites like Tumblr, Weebly, and Word Press.com is an old gray hat strategy that still functions.

Advanced Backlink Software

When reaching out, you may use this. Then you will require a strong content asset, if there are no broken links. Otherwise, youll likely get denied. The White Alternative to PBNs The White Hat Alternative to PBNs is straightforward: Instead of buying an expired domain and rebuilding it, you're likely to: find an expired domain scrape its backlinks then reach out and allow the linkers know they're linking to a dead resource If the expired domain is applicable, you can ask the linker to replace the dead link with your site. There are occasions when you will need to address a problem that is micro . This problem may only get 10 searches a month. WHO CARES. As long as you have the intention of helping someone, your website's value will improve. There isnt a problem too large or too small.

[constructionaccounting]

0296: Top 5 Online Marketing Trends In 2019 With Actionable Tips For Contractors

This Podcast Is Episode Number 0296, And It Will Be About The Top 5 Online Marketing Trends In 2019 With Actionable Tips For Contractors

Today more than ever, we live in a world where information is accessible at the touch of a button, a few clicks on your keyboard, or even just a voice command. Although it's hard to predict where new technologies will lead us, one thing is for certain - we are now all digitally connected. The internet has caused our businesses to thrive and survive and there's no way of blocking its impact in our day-to-day lives. 

With that said, it is helpful to keep an eye out on these marketing trends that could influence how your target audience search and consume data along with actionable tips that could jump start your new year "to-do list":

    Trend #1: A Functional Website (Content Is Everything)

Your online storefront is your landing page. Although there's no manual for creating a high-converting copy and building a foolproof design, there is no denying that to establish your online presence, you need to have a business website. People don't usually go for the best products and services in the market (especially the ones who are new to your site), they opt for the one whose information they can digest quickly and easily. 

Actionable Tip: Donald Miller, founder of StoryBrand, has an easy and powerful way of evaluating your website. As a rule, upon visiting your website, one should understand what you offer within five seconds. Does your website pass the "Grunt Test" (Assuming a caveman were to open a laptop, look at your site for 5 seconds, and close the laptop, will it be able to grunt what is your website about?) With just a quick glance at your homepage, can your visitor answer these three questions:

What is it that you offer?

How will it make my life better?

What do I need to do to buy your product/hire of your services?

Give your website a quick make-over by:

Making your headline direct (easy-to-understand tagline)

Displaying the convenience your client will experience if they hire your services

Including an obvious call-to-action button ("Contact Us", "Call Now" in bright, visible colors)

Trend #2: Optimize For Local User Intent

Have you ever reached for your phone, opened your browser, and typed "Where can I find Mexican food near me?" when looking for a place to eat? You have a specific "intent" in mind (food) and would like to eat nearby because, well, you're starving. The page result will bring you a list of restaurant names and maps with their service hours. Google's dominance in search traffic revolutionized the way we look for answers online and we as users, has become more conversational with our queries (whether we are typing it or doing a voice search). Thus, it is crucial for your company to appear on Local SERPs (Search Engine Result Page) to remain search relevancy and build authority while generating better leads for your business.

Actionable Tip: If you haven't done so, claim your Google My Business listing and create a Google My Business profile. Fill out your business page properly and be sure to include all the important details: address, contact number, business hours, and a unique, formatted description of your company with links to your online site. Also, you can maximize your Google presence by creating a free website with an updated profile image (logo), post your services with high-resolution photos for visually appealing content.

Trend #3: Social Media Community

If Google is for "intent", the use of social media is for "interest". According to Hootsuite, 66% of monthly Facebook users use it daily, with Americans spending 58 minutes per day on Facebook. Likewise, Instagram, Pinterest, Twitter, and YouTube have amassed millions of users who are sharing micro-content every second in any given day. Since social networking sites have an easy-to-use interface with downloadable mobile apps, it is convenient and handy, and offers more personalized interaction between you and your patrons. The rise of social networking sites paved the way for small businesses and solopreneurs to advertise their brand without spending a fortune and establish their influence by being part of an online community.

Actionable Tip: Develop a Social Media Marketing strategy. Easier said than done, I know, but every step counts. Start by posting meaningful and engaging content. "Before and after" photos works wonders to curious browsers, but what else can you post? Ongoing promotions, what's your day like at work, your current project, seasonal reminders (for example, you're a plumber: winterize your outdoor kitchen), tips and tricks (how to better take care of your carpet), etc. Monitor where and when you are getting the most feedback from your followers so you can interact with them. The key here is delivering the right message, to the right person, at the right time - every time. 

Trend #4: Videos

One of the most credible ways of connecting with your audience and building trust in your company is the use of videos. Live-stream content is flourishing and has become a powerful tool for online marketers to convey their message. It's no wonder why mobile devices and apps support and feature video tools in their products. According to HubSpot, more than 50% of consumers want to see videos from brands more than any other type of content. 

Actionable Tip: A quick search on Google will give you thousands of results about video marketing and video creation process. You can hire services when you want it professionally done or do it yourself without the complexities of technology by being raw and going "live" on a social media platform. Bear in mind, as with any project, focus on one thing at a time. List down your target audience, the purpose of your video, and the time and resources needed to produce it.

Trend #5: Client/Customer Centricity

As a service-based industry, this concept is integral to your construction company. What does it mean to be client-centric? It is more than just offering an exceptional customer service, it means nurturing relationships with your clients by being part of their "buyer's journey".  Clients in turn, will not only provide you positive feedback but becomes a loyal follower and advocate of your brand. Randal talked about Customers Vs Clients, and how taking care of your clients is essential not just for acquisition but also for sustainability. After all, it is easier to maintain a client than to gain a new one.

Actionable Tip: Empathize with your client when addressing their needs. Make their experience easy, from reaching out to you (remember the "call-to-action" button on your website?) to handing payments. 

In conclusion: Let's keep in mind that trends fade away. Invest in yourself and expand your skills. Develop a growth-mind set because there's still no one-size-fits-all marketing solution for every type of business nor will there ever be. As a construction contractor, I trust that you are adaptable to change and resilient in all the challenges that comes your way. May this year bring you more exciting opportunities and financial blessings. Happy 2019!

  Thank you for stopping by. Please know that we do care about you and your construction company regardless of whether you hire our services or not. For help with your accounting and bookkeeping needs please fill out the form on the right and we'll be in touch with you shortly.

In Conclusion:

Helping Contractors around the world is one of the reasons we added the FastEasyAccountingStore.com Follow our blogs, listen to Contractor Success M.A.P. Podcast. We Appreciate Our Visitors, Listeners, and Subscribers. – Thank You!!

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OUTSOURCED ACCOUNTING FOR  THE BUSY CONTRACTOR IN A MOBILE ENVIRONMENT

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Simply scan the QR code below or search for ‘MyAccountants’ in the App Store and enter the Access code: FEAHEROS to utilize the powerful App features and capabilities, and benefit from having our Construction Accounting App at your fingertips, 24/7.

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About The Author:

  Randal DeHart, PMP, QPA is the co-founder of Business Consulting And Accounting in Lynnwood Washington. He is the leading expert in outsourced construction bookkeeping and accounting services for small construction companies across the USA. He is experienced as a Contractor, Project Management Professional, Construction Accountant, Intuit ProAdvisor, QuickBooks For Contractors Expert and Xero Accounting Specialist. This combination of experience and skill sets provides a unique perspective which allows him to see the world through the eyes of a contractor, Project Manager, Accountant, and construction accountant. This quadruple understanding is what sets him apart from other Intuit ProAdvisors and Xero accountants to the benefit of all of the construction contractors he serves across the USA. Visit http://www.fasteasyaccounting.com/randal-dehart/ to learn more.

Our Co-Founder Randal DeHart - Is a Certified PMP (Project Management Professional) with several years of construction project management experience. His expertise is construction accounting systems engineering and process development. His exhaustive study of several leading experts including the work of Dr. W. Edward Deming, Michael Gerber, Walter A. Shewhart, James Lewis and dozens of others was the foundation upon which our Construction Bookkeeping System is based and continues to evolve and improve. Check out our Contractor Success Map Podcast on iTunes and Follow Randal on Google+ 

We are here to Help “A Little or A Lot” depending on your needs.

I trust this podcast helps you understand that outsourcing your contractor's bookkeeping services to us is about more than just “doing the bookkeeping”; it is about taking a holistic approach to your entire construction company and helping support you as a contractor and as a person.

We Remove Contractor's Unique Paperwork Frustrations

We understand the good, bad and the ugly about owning and operating construction companies because we have had several of them and we sincerely care about you and your construction company!

That is all I have for now, and if you have listened to this far please do me the honor of commenting and rating the Podcast  www.FastEasyAccounting.com/podcast Tell me what you liked, did not like, tell it as you see it because your feedback is crucial and I thank you in advance.

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This Is One more example of how Fast Easy Accounting is helping construction company owners across the USA including Alaska and Hawaii put more money in the bank to operate and grow your construction company. Construction accounting is not rocket science; it is a lot harder than that, and a lot more valuable to construction contractors like you so stop missing out and call Sharie 206-361-3950 or email sharie@fasteasyaccounting.com

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Thank you very much, and I hope you understand we do care about you and all contractors regardless of whether or not you ever hire our services. Bye for now until our next episode here on the Contractors Success MAP Podcast.

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Short List Of Construction Contractors We Serve

Asphalt ContractorAsphalt Contractor Brand New ContractorBrand New ContractorBrick And Stone ContractorBrick And Stone ContractorCabinet Installation ContractorCabinet Installation ContractorCarpentry ContractorCarpentry ContractorCarpet And Tile ContractorCarpet And Tile ContractorCommercial Tenant Improvement ContractorCommercial Tenant Improvement ContractorConcrete ContractorConcrete ContractorConstruction EmployeesConstruction EmployeesConstruction ManagerConstruction ManagerConstruction Support SpecialistConstruction Support SpecialistCustom Deck ContractorCustom Deck ContractorCustom Home BuilderCustom Home BuilderDemolition ContractorDemolition ContractorDrywall ContractorDrywall ContractorElectrical ContractorElectrical ContractorEmerging ContractorEmerging ContractorExcavation ContractorExcavation ContractorFinish Millwork ContractorFinish Millwork ContractorFlipper House ContractorFlipper House ContractorFlooring ContractorFlooring ContractorFoundation ContractorFoundation ContractorFraming ContractorFraming ContractorGeneral ContractorGeneral ContractorGlass Installation ContractorGlass Installation ContractorGutter ContractorGutter ContractorHandyman ContractorHandyman ContractorHot Tub ContractorHot Tub ContractorHVAC ContractorHVAC ContractorInsulation ContractorInsulation ContractorInterior Designer ContractorInterior Designer ContractorLand Development ContractorLand Development ContractorLandscape ContractorLandscape ContractorLawn And Yard Maintenance ContractorLawn And Yard Maintenance ContractorMasonry ContractorMasonry ContractorMold Remediation ContractorMold Remediation ContractorMoss Removal ContractorMoss Removal ContractorPainting ContractorPainting ContractorPlaster ContractorPlaster ContractorPlaster And Stucco ContractorPlaster And Stucco ContractorPlumbing ContractorPlumbing ContractorPressure Washing ContractorPressure Washing ContractorRemodel ContractorRemodel ContractorRenovation ContractorRenovation ContractorRestoration ContractorRestoration ContractorRoofing ContractorRoofing ContractorSiding ContractorSiding ContractorSpec Home BuilderSpec Home BuilderSpecialty ContractorSpecialty ContractorStone Mason ContractorStone Mason ContractorStucco ContractorStucco ContractorSubcontractorSubcontractorSwimming Pool ContractorSwimming Pool ContractorSwimming Pool And Hot Tub ContractorSwimming Pool And Hot Tub ContractorTile And Carpet ContractorTile And Carpet ContractorTrade ContractorTrade ContractorTree ContractorTree ContractorUnderground ContractorUnderground ContractorUtility ContractorUtility ContractorWaterproofing ContractorWaterproofing ContractorWindow ContractorWindow Contractor

Additional QuickBooks Templates, Resources, And Services

QuickBooks Set Up TemplatesSolopreneurQuickBooks Chart Of AccountsFree StuffQuickBooks Item Lists TemplatesConsulting

We Serve Over 100 Types Of Contractors So If Your Type Of Company Is Not Listed

Please Do Not Be Concerned Because If You Are A Contractor

There Is A Good Chance We Can Help You!

Call Now: 206-361-3950

  Additional QuickBooks Templates, Resources, And Services

QuickBooks Set Up Templates   Solopreneur

QuickBooks Chart Of Accounts     Free Stuff

QuickBooks Item Lists Templates     Consulting

  We Serve Over 100 Types Of Contractors So If Your Type Of Company Is Not Listed

Please Do Not Be Concerned Because If You Are A Contractor

There Is A Good Chance We Can Help You!

Call Now: 206-361-3950

If you are a blogger, who writes about construction we would like to hear from you.

https://www.fasteasyaccounting.com/guestblogger

      Check out this episode about Contractors Marketing - Accounting - Production (M.A.P.)!

[dainiaolivahm]

Paint by Numbers: Using Data to Produce Great Content

Posted by rjonesx.

It's not every day that I write about content. To be honest, it's probably a once-a-year kind of thing. I will readily admit that I'm a "links are king" kind of SEO, and have been since starting in this industry more than a decade ago. However, I do look over the fence from time to time to see if the grass is greener and, on occasion, I actually like what I see. Prior to joining Moz, I was a consultant at an agency like many of you reading this blog post. More often than not, one of the key concerns of my clients was what to write about. It seems that webmasters and business owners alike can easily acquire writer's block after trudging through the uninspiring task of turning a list of keywords into website copy. So where do you look when you have run out of words

Numbers.

Alright, stick with me here. I imagine for some of you the idea of poring over numbers to remedy writer's block would be like trying to stop a headache with a brick. It's adding insult to injury. What I hope to show you in the next couple of paragraphs is how data can be an incredible source of inspiration in writing, especially if you can hit a few key principles: expose, relate, surprise, and share.

Expose

Chances are your business or website generates some amount of unique, first party data that you can expose to the world. It might be from analytics, your rank tracker like Moz, or from raw user data if you operate a forum. I'll give you examples of how you might tap into these resources (especially when they don't seem obvious or plenteous) but let's start with a canonical example of one great use of first-party data in an industry that seems directly at odds with — dating.

The thought of quantifying and analyzing our love lives seems like an oxymoron of sorts. However, one of the most successful uses of data for content has been produced by the team at OK Cupid, whose "data"-tagged blog posts have earned thousands of solid backlinks and enviable traffic. The team at OK Cupid accomplishes this by tapping their huge resource for unique data, generated by their user base. Let's look at one quick example: Congrats Graduates: No One Gives a Sh*t.

The blog post is fairly straightforward (and not particularly long) but it used unique data that isn't really available to the average person. Because OK Cupid is in a privileged position, they can provide this kind of insight to their audience at large.

But maybe you don't have a million customers with profiles on your site; where can you look for first party data? Well, here are a couple of ideas of the types of data your company or organization might have which can easily be turned into interesting content:

Google Analytics, Search Console data and Adwords data: Do you see trends around holidays that are interesting? Perhaps you notice that more people search for certain keywords at certain times. This could be even more interesting if there's a local holiday (like a festival or event) that makes your data unique from the rest of the country.

Sales data: When do your sales go up or down? Do they coincide with events? Or do they happen to coincide with completely different types of keywords? Try using Google Correlate, which will identify keywords that follow the same patterns as your data.

Survey data: Use your sales or lead history to run surveys and generate insightful content.

A clothing store could compare responses to questions about personality by the colors of clothing that people purchase (Potential headline: Is It True What They Say About Red?)

A car parts store could compare the size of certain accessories to favorite sports (Potential headline: Big Trucks and Big Hits)

An insurance provider could compare the type of insurance requested vs. the level of education (Potential headline: What Smart People Do Differently with Insurance)

There are probably tons more sources of unique, first-party data that you or your business have generated over the years which can be turned into great content. If you dig through the data long enough, you'll hit pay dirt.

Relate

Data is foreign. It's a language almost no one speaks in their day-to-day conversations, a notation meant for machines. This consideration requires that we make data immediately relatable to our readers. We shouldn't just ask "What does the data say?", but instead "What does the data say to me?" How we make data relatable is simple — organize your data by how people identify themselves. This can be geographic, economic, biological, social, or cultural distinctions with which we regularly categorize ourselves.

Many of the best examples of this kind of strategy involve geography (perhaps because everyone lives somewhere, and it's pretty non-controversial to make generic claims about one location or another). Take a look at a map of your country and try not to look first towards where you live. I'm a North Carolinian, and I almost immediately find myself interested in anything that compares my state to others.

So maybe you aren't OK Cupid with millions of users and you can't find unique data to share — don't worry, there's still hope. The example below is a rather ingenious method of using Google Adwords data to build a geographical story that's relatable to any potential customer in the United States. The webmasters at Opulent used state-level Keyword Planner to visualize popularity across the country in a piece they call the "State of Style."

When I found this on Reddit's DataIsBeautiful (where most of these examples come from), I immediately checked to see what performed best in North Carolina. I honestly couldn't care less about popular fashion or jewelry brands, but my interest in North Carolina eclipsed that lack of interest. Geography-based data visualization has produced successful content related to in sports, politics, beer, and even knitting.

If you walk away with any practical ideas from this post, I think this example has got to be it. Fire up an Adwords campaign and find out how consumer demand breaks down in your industry at a state-by-state level. Are you a marketer and want to attract clients in a particular sector? Here's your chance to write a whitepaper on national demand. If you're a local business, you can target Google Keyword Planner to your city and compare it to other cities around the country.

Surprise

Perhaps the greatest opportunity with data-focused content is the chance to truly surprise your reader. There's something exciting about learning an interesting fact (who hasn't seen one of these lying around and didn't pick it up?). So, how do you make your data "pop?" How do you make numbers fascinating?

Perspective.

Let's start with a simple statistic:

The cost of ending polio between 2013 and 2018 is $5.5 Billion Dollars.

How does that number feel to you? Does it feel big or little? Is it interesting on its own? Probably not, let's try and spice it up a bit.

$5.5 billion dollars doesn't seem that much when you realize people spend that amount on iPhones every 2 weeks. We could rid the world of polio for that much! Or, what if we present it like this...

In this light, it seems almost insane to spend that much money preventing just a couple more polio cases relative to the huge gains we could make on malaria. Of course, the statistics don't tell the full story. Polio is in the end-stages of eradication where the cost-per-case is much higher, and as malaria is attacked, it too will see cost-per-case increase. But the point remains the same: by giving the polio numbers some sort of context, some sort of forced perspective, we make the data far more intriguing and appealing.

So how would this work with content for your own site? Let's look at an example from BestPlay.co, which wrote a piece on Board Games are Getting Worse. Board games aren't a data-centric industry, but that doesn't keep them from producing awesome content with data. Here's a generic graph they provide in the piece which shows off average board game ratings.

There really isn't much to see here. There's nothing intrinsically shocking about the data as we look at it. So how do they add perspective to make their point and give the user intrigue? Simple — apply a historical perspective.

With this historical perspective, we can see board game scores getting better and better up until 2012, when they began to take a dive — the first multi-year dive in their recorded history. To draw users in, you use comparison to provide surprising perspectives.

Share

This final method is the one that I think is most overlooked. Once you've created your fancy piece of content, let your audience do some leg work for you by releasing the data set. There's an entire community of the Internet just looking for great data sets which could take advantage of your data and cite your content in their own publications. You can find everything from All of Donald Trump's Tweets to Everything Lost at TSA to Hand-drawn Pictures of Pineapples. While there is a good chance your data set won't ever be used, it can pick up a couple of extra links in the event that it does.

Putting it all together

What happens when a webmaster combines these types of methods — exposing unique data, making it relatable and surprising, even for a topic that seems averse to data? You get something like this: Jeans vs. Leggings.

This piece played the geography card for relatability:

They compared user interest in jeans to give perspective to the growth of demand for leggings:

Slice.com reveals their first-party data to make interesting, data-driven content that ultimately scores them links from sites like In Style Magazine, Shape.com, and the NY Post. Looking at fashion through the lens of data meant great traffic and great shares.

How do I get started?

Get down and dirty with the data. Don't wait until you end up with a nice report in your hand, but start slicing and dicing things looking for interesting patterns or results. You can start with the data you already have: Google Analytics, Google Search Console, Google Adwords, and, if you're a Moz customer, even your rank tracking data or keyword research data. If none of these avenues work, dig through the amazing data resources found on Reddit or WebHose. Look for a story in the numbers by relating the data to your audience and making comparisons to provide perspective. It isn't a foolproof formula, but it is pretty close. The right slice of data will cut straight through writer's block.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

http://ift.tt/2sczdCT

[conniecogeie]

Paint by Numbers: Using Data to Produce Great Content

Posted by rjonesx.

It's not every day that I write about content. To be honest, it's probably a once-a-year kind of thing. I will readily admit that I'm a "links are king" kind of SEO, and have been since starting in this industry more than a decade ago. However, I do look over the fence from time to time to see if the grass is greener and, on occasion, I actually like what I see. Prior to joining Moz, I was a consultant at an agency like many of you reading this blog post. More often than not, one of the key concerns of my clients was what to write about. It seems that webmasters and business owners alike can easily acquire writer's block after trudging through the uninspiring task of turning a list of keywords into website copy. So where do you look when you have run out of words

Numbers.

Alright, stick with me here. I imagine for some of you the idea of poring over numbers to remedy writer's block would be like trying to stop a headache with a brick. It's adding insult to injury. What I hope to show you in the next couple of paragraphs is how data can be an incredible source of inspiration in writing, especially if you can hit a few key principles: expose, relate, surprise, and share.

Expose

Chances are your business or website generates some amount of unique, first party data that you can expose to the world. It might be from analytics, your rank tracker like Moz, or from raw user data if you operate a forum. I'll give you examples of how you might tap into these resources (especially when they don't seem obvious or plenteous) but let's start with a canonical example of one great use of first-party data in an industry that seems directly at odds with — dating.

The thought of quantifying and analyzing our love lives seems like an oxymoron of sorts. However, one of the most successful uses of data for content has been produced by the team at OK Cupid, whose "data"-tagged blog posts have earned thousands of solid backlinks and enviable traffic. The team at OK Cupid accomplishes this by tapping their huge resource for unique data, generated by their user base. Let's look at one quick example: Congrats Graduates: No One Gives a Sh*t.

The blog post is fairly straightforward (and not particularly long) but it used unique data that isn't really available to the average person. Because OK Cupid is in a privileged position, they can provide this kind of insight to their audience at large.

But maybe you don't have a million customers with profiles on your site; where can you look for first party data? Well, here are a couple of ideas of the types of data your company or organization might have which can easily be turned into interesting content:

Google Analytics, Search Console data and Adwords data: Do you see trends around holidays that are interesting? Perhaps you notice that more people search for certain keywords at certain times. This could be even more interesting if there's a local holiday (like a festival or event) that makes your data unique from the rest of the country.

Sales data: When do your sales go up or down? Do they coincide with events? Or do they happen to coincide with completely different types of keywords? Try using Google Correlate, which will identify keywords that follow the same patterns as your data.

Survey data: Use your sales or lead history to run surveys and generate insightful content.

A clothing store could compare responses to questions about personality by the colors of clothing that people purchase (Potential headline: Is It True What They Say About Red?)

A car parts store could compare the size of certain accessories to favorite sports (Potential headline: Big Trucks and Big Hits)

An insurance provider could compare the type of insurance requested vs. the level of education (Potential headline: What Smart People Do Differently with Insurance)

There are probably tons more sources of unique, first-party data that you or your business have generated over the years which can be turned into great content. If you dig through the data long enough, you'll hit pay dirt.

Relate

Data is foreign. It's a language almost no one speaks in their day-to-day conversations, a notation meant for machines. This consideration requires that we make data immediately relatable to our readers. We shouldn't just ask "What does the data say?", but instead "What does the data say to me?" How we make data relatable is simple — organize your data by how people identify themselves. This can be geographic, economic, biological, social, or cultural distinctions with which we regularly categorize ourselves.

Many of the best examples of this kind of strategy involve geography (perhaps because everyone lives somewhere, and it's pretty non-controversial to make generic claims about one location or another). Take a look at a map of your country and try not to look first towards where you live. I'm a North Carolinian, and I almost immediately find myself interested in anything that compares my state to others.

So maybe you aren't OK Cupid with millions of users and you can't find unique data to share — don't worry, there's still hope. The example below is a rather ingenious method of using Google Adwords data to build a geographical story that's relatable to any potential customer in the United States. The webmasters at Opulent used state-level Keyword Planner to visualize popularity across the country in a piece they call the "State of Style."

When I found this on Reddit's DataIsBeautiful (where most of these examples come from), I immediately checked to see what performed best in North Carolina. I honestly couldn't care less about popular fashion or jewelry brands, but my interest in North Carolina eclipsed that lack of interest. Geography-based data visualization has produced successful content related to in sports, politics, beer, and even knitting.

If you walk away with any practical ideas from this post, I think this example has got to be it. Fire up an Adwords campaign and find out how consumer demand breaks down in your industry at a state-by-state level. Are you a marketer and want to attract clients in a particular sector? Here's your chance to write a whitepaper on national demand. If you're a local business, you can target Google Keyword Planner to your city and compare it to other cities around the country.

Surprise

Perhaps the greatest opportunity with data-focused content is the chance to truly surprise your reader. There's something exciting about learning an interesting fact (who hasn't seen one of these lying around and didn't pick it up?). So, how do you make your data "pop?" How do you make numbers fascinating?

Perspective.

Let's start with a simple statistic:

The cost of ending polio between 2013 and 2018 is $5.5 Billion Dollars.

How does that number feel to you? Does it feel big or little? Is it interesting on its own? Probably not, let's try and spice it up a bit.

$5.5 billion dollars doesn't seem that much when you realize people spend that amount on iPhones every 2 weeks. We could rid the world of polio for that much! Or, what if we present it like this...

In this light, it seems almost insane to spend that much money preventing just a couple more polio cases relative to the huge gains we could make on malaria. Of course, the statistics don't tell the full story. Polio is in the end-stages of eradication where the cost-per-case is much higher, and as malaria is attacked, it too will see cost-per-case increase. But the point remains the same: by giving the polio numbers some sort of context, some sort of forced perspective, we make the data far more intriguing and appealing.

So how would this work with content for your own site? Let's look at an example from BestPlay.co, which wrote a piece on Board Games are Getting Worse. Board games aren't a data-centric industry, but that doesn't keep them from producing awesome content with data. Here's a generic graph they provide in the piece which shows off average board game ratings.

There really isn't much to see here. There's nothing intrinsically shocking about the data as we look at it. So how do they add perspective to make their point and give the user intrigue? Simple — apply a historical perspective.

With this historical perspective, we can see board game scores getting better and better up until 2012, when they began to take a dive — the first multi-year dive in their recorded history. To draw users in, you use comparison to provide surprising perspectives.

Share

This final method is the one that I think is most overlooked. Once you've created your fancy piece of content, let your audience do some leg work for you by releasing the data set. There's an entire community of the Internet just looking for great data sets which could take advantage of your data and cite your content in their own publications. You can find everything from All of Donald Trump's Tweets to Everything Lost at TSA to Hand-drawn Pictures of Pineapples. While there is a good chance your data set won't ever be used, it can pick up a couple of extra links in the event that it does.

Putting it all together

What happens when a webmaster combines these types of methods — exposing unique data, making it relatable and surprising, even for a topic that seems averse to data? You get something like this: Jeans vs. Leggings.

This piece played the geography card for relatability:

They compared user interest in jeans to give perspective to the growth of demand for leggings:

Slice.com reveals their first-party data to make interesting, data-driven content that ultimately scores them links from sites like In Style Magazine, Shape.com, and the NY Post. Looking at fashion through the lens of data meant great traffic and great shares.

How do I get started?

Get down and dirty with the data. Don't wait until you end up with a nice report in your hand, but start slicing and dicing things looking for interesting patterns or results. You can start with the data you already have: Google Analytics, Google Search Console, Google Adwords, and, if you're a Moz customer, even your rank tracking data or keyword research data. If none of these avenues work, dig through the amazing data resources found on Reddit or WebHose. Look for a story in the numbers by relating the data to your audience and making comparisons to provide perspective. It isn't a foolproof formula, but it is pretty close. The right slice of data will cut straight through writer's block.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

http://ift.tt/2sczdCT

[christinesumpmg]

Paint by Numbers: Using Data to Produce Great Content

Posted by rjonesx.

It's not every day that I write about content. To be honest, it's probably a once-a-year kind of thing. I will readily admit that I'm a "links are king" kind of SEO, and have been since starting in this industry more than a decade ago. However, I do look over the fence from time to time to see if the grass is greener and, on occasion, I actually like what I see. Prior to joining Moz, I was a consultant at an agency like many of you reading this blog post. More often than not, one of the key concerns of my clients was what to write about. It seems that webmasters and business owners alike can easily acquire writer's block after trudging through the uninspiring task of turning a list of keywords into website copy. So where do you look when you have run out of words

Numbers.

Alright, stick with me here. I imagine for some of you the idea of poring over numbers to remedy writer's block would be like trying to stop a headache with a brick. It's adding insult to injury. What I hope to show you in the next couple of paragraphs is how data can be an incredible source of inspiration in writing, especially if you can hit a few key principles: expose, relate, surprise, and share.

Expose

Chances are your business or website generates some amount of unique, first party data that you can expose to the world. It might be from analytics, your rank tracker like Moz, or from raw user data if you operate a forum. I'll give you examples of how you might tap into these resources (especially when they don't seem obvious or plenteous) but let's start with a canonical example of one great use of first-party data in an industry that seems directly at odds with — dating.

The thought of quantifying and analyzing our love lives seems like an oxymoron of sorts. However, one of the most successful uses of data for content has been produced by the team at OK Cupid, whose "data"-tagged blog posts have earned thousands of solid backlinks and enviable traffic. The team at OK Cupid accomplishes this by tapping their huge resource for unique data, generated by their user base. Let's look at one quick example: Congrats Graduates: No One Gives a Sh*t.

The blog post is fairly straightforward (and not particularly long) but it used unique data that isn't really available to the average person. Because OK Cupid is in a privileged position, they can provide this kind of insight to their audience at large.

But maybe you don't have a million customers with profiles on your site; where can you look for first party data? Well, here are a couple of ideas of the types of data your company or organization might have which can easily be turned into interesting content:

Google Analytics, Search Console data and Adwords data: Do you see trends around holidays that are interesting? Perhaps you notice that more people search for certain keywords at certain times. This could be even more interesting if there's a local holiday (like a festival or event) that makes your data unique from the rest of the country.

Sales data: When do your sales go up or down? Do they coincide with events? Or do they happen to coincide with completely different types of keywords? Try using Google Correlate, which will identify keywords that follow the same patterns as your data.

Survey data: Use your sales or lead history to run surveys and generate insightful content.

A clothing store could compare responses to questions about personality by the colors of clothing that people purchase (Potential headline: Is It True What They Say About Red?)

A car parts store could compare the size of certain accessories to favorite sports (Potential headline: Big Trucks and Big Hits)

An insurance provider could compare the type of insurance requested vs. the level of education (Potential headline: What Smart People Do Differently with Insurance)

There are probably tons more sources of unique, first-party data that you or your business have generated over the years which can be turned into great content. If you dig through the data long enough, you'll hit pay dirt.

Relate

Data is foreign. It's a language almost no one speaks in their day-to-day conversations, a notation meant for machines. This consideration requires that we make data immediately relatable to our readers. We shouldn't just ask "What does the data say?", but instead "What does the data say to me?" How we make data relatable is simple — organize your data by how people identify themselves. This can be geographic, economic, biological, social, or cultural distinctions with which we regularly categorize ourselves.

Many of the best examples of this kind of strategy involve geography (perhaps because everyone lives somewhere, and it's pretty non-controversial to make generic claims about one location or another). Take a look at a map of your country and try not to look first towards where you live. I'm a North Carolinian, and I almost immediately find myself interested in anything that compares my state to others.

So maybe you aren't OK Cupid with millions of users and you can't find unique data to share — don't worry, there's still hope. The example below is a rather ingenious method of using Google Adwords data to build a geographical story that's relatable to any potential customer in the United States. The webmasters at Opulent used state-level Keyword Planner to visualize popularity across the country in a piece they call the "State of Style."

When I found this on Reddit's DataIsBeautiful (where most of these examples come from), I immediately checked to see what performed best in North Carolina. I honestly couldn't care less about popular fashion or jewelry brands, but my interest in North Carolina eclipsed that lack of interest. Geography-based data visualization has produced successful content related to in sports, politics, beer, and even knitting.

If you walk away with any practical ideas from this post, I think this example has got to be it. Fire up an Adwords campaign and find out how consumer demand breaks down in your industry at a state-by-state level. Are you a marketer and want to attract clients in a particular sector? Here's your chance to write a whitepaper on national demand. If you're a local business, you can target Google Keyword Planner to your city and compare it to other cities around the country.

Surprise

Perhaps the greatest opportunity with data-focused content is the chance to truly surprise your reader. There's something exciting about learning an interesting fact (who hasn't seen one of these lying around and didn't pick it up?). So, how do you make your data "pop?" How do you make numbers fascinating?

Perspective.

Let's start with a simple statistic:

The cost of ending polio between 2013 and 2018 is $5.5 Billion Dollars.

How does that number feel to you? Does it feel big or little? Is it interesting on its own? Probably not, let's try and spice it up a bit.

$5.5 billion dollars doesn't seem that much when you realize people spend that amount on iPhones every 2 weeks. We could rid the world of polio for that much! Or, what if we present it like this...

In this light, it seems almost insane to spend that much money preventing just a couple more polio cases relative to the huge gains we could make on malaria. Of course, the statistics don't tell the full story. Polio is in the end-stages of eradication where the cost-per-case is much higher, and as malaria is attacked, it too will see cost-per-case increase. But the point remains the same: by giving the polio numbers some sort of context, some sort of forced perspective, we make the data far more intriguing and appealing.

So how would this work with content for your own site? Let's look at an example from BestPlay.co, which wrote a piece on Board Games are Getting Worse. Board games aren't a data-centric industry, but that doesn't keep them from producing awesome content with data. Here's a generic graph they provide in the piece which shows off average board game ratings.

There really isn't much to see here. There's nothing intrinsically shocking about the data as we look at it. So how do they add perspective to make their point and give the user intrigue? Simple — apply a historical perspective.

With this historical perspective, we can see board game scores getting better and better up until 2012, when they began to take a dive — the first multi-year dive in their recorded history. To draw users in, you use comparison to provide surprising perspectives.

Share

This final method is the one that I think is most overlooked. Once you've created your fancy piece of content, let your audience do some leg work for you by releasing the data set. There's an entire community of the Internet just looking for great data sets which could take advantage of your data and cite your content in their own publications. You can find everything from All of Donald Trump's Tweets to Everything Lost at TSA to Hand-drawn Pictures of Pineapples. While there is a good chance your data set won't ever be used, it can pick up a couple of extra links in the event that it does.

Putting it all together

What happens when a webmaster combines these types of methods — exposing unique data, making it relatable and surprising, even for a topic that seems averse to data? You get something like this: Jeans vs. Leggings.

This piece played the geography card for relatability:

They compared user interest in jeans to give perspective to the growth of demand for leggings:

Slice.com reveals their first-party data to make interesting, data-driven content that ultimately scores them links from sites like In Style Magazine, Shape.com, and the NY Post. Looking at fashion through the lens of data meant great traffic and great shares.

How do I get started?

Get down and dirty with the data. Don't wait until you end up with a nice report in your hand, but start slicing and dicing things looking for interesting patterns or results. You can start with the data you already have: Google Analytics, Google Search Console, Google Adwords, and, if you're a Moz customer, even your rank tracking data or keyword research data. If none of these avenues work, dig through the amazing data resources found on Reddit or WebHose. Look for a story in the numbers by relating the data to your audience and making comparisons to provide perspective. It isn't a foolproof formula, but it is pretty close. The right slice of data will cut straight through writer's block.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

http://ift.tt/2sczdCT

[byronheeutgm]

Paint by Numbers: Using Data to Produce Great Content

Posted by rjonesx.

It's not every day that I write about content. To be honest, it's probably a once-a-year kind of thing. I will readily admit that I'm a "links are king" kind of SEO, and have been since starting in this industry more than a decade ago. However, I do look over the fence from time to time to see if the grass is greener and, on occasion, I actually like what I see. Prior to joining Moz, I was a consultant at an agency like many of you reading this blog post. More often than not, one of the key concerns of my clients was what to write about. It seems that webmasters and business owners alike can easily acquire writer's block after trudging through the uninspiring task of turning a list of keywords into website copy. So where do you look when you have run out of words

Numbers.

Alright, stick with me here. I imagine for some of you the idea of poring over numbers to remedy writer's block would be like trying to stop a headache with a brick. It's adding insult to injury. What I hope to show you in the next couple of paragraphs is how data can be an incredible source of inspiration in writing, especially if you can hit a few key principles: expose, relate, surprise, and share.

Expose

Chances are your business or website generates some amount of unique, first party data that you can expose to the world. It might be from analytics, your rank tracker like Moz, or from raw user data if you operate a forum. I'll give you examples of how you might tap into these resources (especially when they don't seem obvious or plenteous) but let's start with a canonical example of one great use of first-party data in an industry that seems directly at odds with — dating.

The thought of quantifying and analyzing our love lives seems like an oxymoron of sorts. However, one of the most successful uses of data for content has been produced by the team at OK Cupid, whose "data"-tagged blog posts have earned thousands of solid backlinks and enviable traffic. The team at OK Cupid accomplishes this by tapping their huge resource for unique data, generated by their user base. Let's look at one quick example: Congrats Graduates: No One Gives a Sh*t.

The blog post is fairly straightforward (and not particularly long) but it used unique data that isn't really available to the average person. Because OK Cupid is in a privileged position, they can provide this kind of insight to their audience at large.

But maybe you don't have a million customers with profiles on your site; where can you look for first party data? Well, here are a couple of ideas of the types of data your company or organization might have which can easily be turned into interesting content:

Google Analytics, Search Console data and Adwords data: Do you see trends around holidays that are interesting? Perhaps you notice that more people search for certain keywords at certain times. This could be even more interesting if there's a local holiday (like a festival or event) that makes your data unique from the rest of the country.

Sales data: When do your sales go up or down? Do they coincide with events? Or do they happen to coincide with completely different types of keywords? Try using Google Correlate, which will identify keywords that follow the same patterns as your data.

Survey data: Use your sales or lead history to run surveys and generate insightful content.

A clothing store could compare responses to questions about personality by the colors of clothing that people purchase (Potential headline: Is It True What They Say About Red?)

A car parts store could compare the size of certain accessories to favorite sports (Potential headline: Big Trucks and Big Hits)

An insurance provider could compare the type of insurance requested vs. the level of education (Potential headline: What Smart People Do Differently with Insurance)

There are probably tons more sources of unique, first-party data that you or your business have generated over the years which can be turned into great content. If you dig through the data long enough, you'll hit pay dirt.

Relate

Data is foreign. It's a language almost no one speaks in their day-to-day conversations, a notation meant for machines. This consideration requires that we make data immediately relatable to our readers. We shouldn't just ask "What does the data say?", but instead "What does the data say to me?" How we make data relatable is simple — organize your data by how people identify themselves. This can be geographic, economic, biological, social, or cultural distinctions with which we regularly categorize ourselves.

Many of the best examples of this kind of strategy involve geography (perhaps because everyone lives somewhere, and it's pretty non-controversial to make generic claims about one location or another). Take a look at a map of your country and try not to look first towards where you live. I'm a North Carolinian, and I almost immediately find myself interested in anything that compares my state to others.

So maybe you aren't OK Cupid with millions of users and you can't find unique data to share — don't worry, there's still hope. The example below is a rather ingenious method of using Google Adwords data to build a geographical story that's relatable to any potential customer in the United States. The webmasters at Opulent used state-level Keyword Planner to visualize popularity across the country in a piece they call the "State of Style."

When I found this on Reddit's DataIsBeautiful (where most of these examples come from), I immediately checked to see what performed best in North Carolina. I honestly couldn't care less about popular fashion or jewelry brands, but my interest in North Carolina eclipsed that lack of interest. Geography-based data visualization has produced successful content related to in sports, politics, beer, and even knitting.

If you walk away with any practical ideas from this post, I think this example has got to be it. Fire up an Adwords campaign and find out how consumer demand breaks down in your industry at a state-by-state level. Are you a marketer and want to attract clients in a particular sector? Here's your chance to write a whitepaper on national demand. If you're a local business, you can target Google Keyword Planner to your city and compare it to other cities around the country.

Surprise

Perhaps the greatest opportunity with data-focused content is the chance to truly surprise your reader. There's something exciting about learning an interesting fact (who hasn't seen one of these lying around and didn't pick it up?). So, how do you make your data "pop?" How do you make numbers fascinating?

Perspective.

Let's start with a simple statistic:

The cost of ending polio between 2013 and 2018 is $5.5 Billion Dollars.

How does that number feel to you? Does it feel big or little? Is it interesting on its own? Probably not, let's try and spice it up a bit.

$5.5 billion dollars doesn't seem that much when you realize people spend that amount on iPhones every 2 weeks. We could rid the world of polio for that much! Or, what if we present it like this...

In this light, it seems almost insane to spend that much money preventing just a couple more polio cases relative to the huge gains we could make on malaria. Of course, the statistics don't tell the full story. Polio is in the end-stages of eradication where the cost-per-case is much higher, and as malaria is attacked, it too will see cost-per-case increase. But the point remains the same: by giving the polio numbers some sort of context, some sort of forced perspective, we make the data far more intriguing and appealing.

So how would this work with content for your own site? Let's look at an example from BestPlay.co, which wrote a piece on Board Games are Getting Worse. Board games aren't a data-centric industry, but that doesn't keep them from producing awesome content with data. Here's a generic graph they provide in the piece which shows off average board game ratings.

There really isn't much to see here. There's nothing intrinsically shocking about the data as we look at it. So how do they add perspective to make their point and give the user intrigue? Simple — apply a historical perspective.

With this historical perspective, we can see board game scores getting better and better up until 2012, when they began to take a dive — the first multi-year dive in their recorded history. To draw users in, you use comparison to provide surprising perspectives.

Share

This final method is the one that I think is most overlooked. Once you've created your fancy piece of content, let your audience do some leg work for you by releasing the data set. There's an entire community of the Internet just looking for great data sets which could take advantage of your data and cite your content in their own publications. You can find everything from All of Donald Trump's Tweets to Everything Lost at TSA to Hand-drawn Pictures of Pineapples. While there is a good chance your data set won't ever be used, it can pick up a couple of extra links in the event that it does.

Putting it all together

What happens when a webmaster combines these types of methods — exposing unique data, making it relatable and surprising, even for a topic that seems averse to data? You get something like this: Jeans vs. Leggings.

This piece played the geography card for relatability:

They compared user interest in jeans to give perspective to the growth of demand for leggings:

Slice.com reveals their first-party data to make interesting, data-driven content that ultimately scores them links from sites like In Style Magazine, Shape.com, and the NY Post. Looking at fashion through the lens of data meant great traffic and great shares.

How do I get started?

Get down and dirty with the data. Don't wait until you end up with a nice report in your hand, but start slicing and dicing things looking for interesting patterns or results. You can start with the data you already have: Google Analytics, Google Search Console, Google Adwords, and, if you're a Moz customer, even your rank tracking data or keyword research data. If none of these avenues work, dig through the amazing data resources found on Reddit or WebHose. Look for a story in the numbers by relating the data to your audience and making comparisons to provide perspective. It isn't a foolproof formula, but it is pretty close. The right slice of data will cut straight through writer's block.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

http://ift.tt/2sczdCT

[tainghekhongdaycomvn]

Paint by Numbers: Using Data to Produce Great Content

Paint by Numbers: Using Data to Produce Great Content

Posted by rjonesx.

It's not every day that I write about content. To be honest, it's probably a once-a-year kind of thing. I will readily admit that I'm a "links are king" kind of SEO, and have been since starting in this industry more than a decade ago. However, I do look over the fence from time to time to see if the grass is greener and, on occasion, I actually like what I see. Prior to joining Moz, I was a consultant at an agency like many of you reading this blog post. More often than not, one of the key concerns of my clients was what to write about. It seems that webmasters and business owners alike can easily acquire writer's block after trudging through the uninspiring task of turning a list of keywords into website copy. So where do you look when you have run out of words

Numbers.

Alright, stick with me here. I imagine for some of you the idea of poring over numbers to remedy writer's block would be like trying to stop a headache with a brick. It's adding insult to injury. What I hope to show you in the next couple of paragraphs is how data can be an incredible source of inspiration in writing, especially if you can hit a few key principles: expose, relate, surprise, and share.

Expose

Chances are your business or website generates some amount of unique, first party data that you can expose to the world. It might be from analytics, your rank tracker like Moz, or from raw user data if you operate a forum. I'll give you examples of how you might tap into these resources (especially when they don't seem obvious or plenteous) but let's start with a canonical example of one great use of first-party data in an industry that seems directly at odds with — dating.

The thought of quantifying and analyzing our love lives seems like an oxymoron of sorts. However, one of the most successful uses of data for content has been produced by the team at OK Cupid, whose "data"-tagged blog posts have earned thousands of solid backlinks and enviable traffic. The team at OK Cupid accomplishes this by tapping their huge resource for unique data, generated by their user base. Let's look at one quick example: Congrats Graduates: No One Gives a Sh*t.

The blog post is fairly straightforward (and not particularly long) but it used unique data that isn't really available to the average person. Because OK Cupid is in a privileged position, they can provide this kind of insight to their audience at large.

But maybe you don't have a million customers with profiles on your site; where can you look for first party data? Well, here are a couple of ideas of the types of data your company or organization might have which can easily be turned into interesting content:

Google Analytics, Search Console data and Adwords data: Do you see trends around holidays that are interesting? Perhaps you notice that more people search for certain keywords at certain times. This could be even more interesting if there's a local holiday (like a festival or event) that makes your data unique from the rest of the country.

Sales data: When do your sales go up or down? Do they coincide with events? Or do they happen to coincide with completely different types of keywords? Try using Google Correlate, which will identify keywords that follow the same patterns as your data.

Survey data: Use your sales or lead history to run surveys and generate insightful content.

A clothing store could compare responses to questions about personality by the colors of clothing that people purchase (Potential headline: Is It True What They Say About Red?)

A car parts store could compare the size of certain accessories to favorite sports (Potential headline: Big Trucks and Big Hits)

An insurance provider could compare the type of insurance requested vs. the level of education (Potential headline: What Smart People Do Differently with Insurance)

There are probably tons more sources of unique, first-party data that you or your business have generated over the years which can be turned into great content. If you dig through the data long enough, you'll hit pay dirt.

Relate

Data is foreign. It's a language almost no one speaks in their day-to-day conversations, a notation meant for machines. This consideration requires that we make data immediately relatable to our readers. We shouldn't just ask "What does the data say?", but instead "What does the data say to me?" How we make data relatable is simple — organize your data by how people identify themselves. This can be geographic, economic, biological, social, or cultural distinctions with which we regularly categorize ourselves.

Many of the best examples of this kind of strategy involve geography (perhaps because everyone lives somewhere, and it's pretty non-controversial to make generic claims about one location or another). Take a look at a map of your country and try not to look first towards where you live. I'm a North Carolinian, and I almost immediately find myself interested in anything that compares my state to others.

So maybe you aren't OK Cupid with millions of users and you can't find unique data to share — don't worry, there's still hope. The example below is a rather ingenious method of using Google Adwords data to build a geographical story that's relatable to any potential customer in the United States. The webmasters at Opulent used state-level Keyword Planner to visualize popularity across the country in a piece they call the "State of Style."

When I found this on Reddit's DataIsBeautiful (where most of these examples come from), I immediately checked to see what performed best in North Carolina. I honestly couldn't care less about popular fashion or jewelry brands, but my interest in North Carolina eclipsed that lack of interest. Geography-based data visualization has produced successful content related to in sports, politics, beer, and even knitting.

If you walk away with any practical ideas from this post, I think this example has got to be it. Fire up an Adwords campaign and find out how consumer demand breaks down in your industry at a state-by-state level. Are you a marketer and want to attract clients in a particular sector? Here's your chance to write a whitepaper on national demand. If you're a local business, you can target Google Keyword Planner to your city and compare it to other cities around the country.

Surprise

Perhaps the greatest opportunity with data-focused content is the chance to truly surprise your reader. There's something exciting about learning an interesting fact (who hasn't seen one of these lying around and didn't pick it up?). So, how do you make your data "pop?" How do you make numbers fascinating?

Perspective.

Let's start with a simple statistic:

The cost of ending polio between 2013 and 2018 is $5.5 Billion Dollars.

How does that number feel to you? Does it feel big or little? Is it interesting on its own? Probably not, let's try and spice it up a bit.

$5.5 billion dollars doesn't seem that much when you realize people spend that amount on iPhones every 2 weeks. We could rid the world of polio for that much! Or, what if we present it like this...

In this light, it seems almost insane to spend that much money preventing just a couple more polio cases relative to the huge gains we could make on malaria. Of course, the statistics don't tell the full story. Polio is in the end-stages of eradication where the cost-per-case is much higher, and as malaria is attacked, it too will see cost-per-case increase. But the point remains the same: by giving the polio numbers some sort of context, some sort of forced perspective, we make the data far more intriguing and appealing.

So how would this work with content for your own site? Let's look at an example from BestPlay.co, which wrote a piece on Board Games are Getting Worse. Board games aren't a data-centric industry, but that doesn't keep them from producing awesome content with data. Here's a generic graph they provide in the piece which shows off average board game ratings.

There really isn't much to see here. There's nothing intrinsically shocking about the data as we look at it. So how do they add perspective to make their point and give the user intrigue? Simple — apply a historical perspective.

With this historical perspective, we can see board game scores getting better and better up until 2012, when they began to take a dive — the first multi-year dive in their recorded history. To draw users in, you use comparison to provide surprising perspectives.

Share

This final method is the one that I think is most overlooked. Once you've created your fancy piece of content, let your audience do some leg work for you by releasing the data set. There's an entire community of the Internet just looking for great data sets which could take advantage of your data and cite your content in their own publications. You can find everything from All of Donald Trump's Tweets to Everything Lost at TSA to Hand-drawn Pictures of Pineapples. While there is a good chance your data set won't ever be used, it can pick up a couple of extra links in the event that it does.

Putting it all together

What happens when a webmaster combines these types of methods — exposing unique data, making it relatable and surprising, even for a topic that seems averse to data? You get something like this: Jeans vs. Leggings.

This piece played the geography card for relatability:

They compared user interest in jeans to give perspective to the growth of demand for leggings:

Slice.com reveals their first-party data to make interesting, data-driven content that ultimately scores them links from sites like In Style Magazine, Shape.com, and the NY Post. Looking at fashion through the lens of data meant great traffic and great shares.

How do I get started?

Get down and dirty with the data. Don't wait until you end up with a nice report in your hand, but start slicing and dicing things looking for interesting patterns or results. You can start with the data you already have: Google Analytics, Google Search Console, Google Adwords, and, if you're a Moz customer, even your rank tracking data or keyword research data. If none of these avenues work, dig through the amazing data resources found on Reddit or WebHose. Look for a story in the numbers by relating the data to your audience and making comparisons to provide perspective. It isn't a foolproof formula, but it is pretty close. The right slice of data will cut straight through writer's block.

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http://ift.tt/2tL3cDD xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Paint by Numbers: Using Data to Produce Great Content http://ift.tt/2tL3cDD xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Paint by Numbers: Using Data to Produce Great Content http://ift.tt/2tL3cDD xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Paint by Numbers: Using Data to Produce Great Content http://ift.tt/2tL3cDD xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Paint by Numbers: Using Data to Produce Great Content http://ift.tt/2tL3cDD xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Paint by Numbers: Using Data to Produce Great Content http://ift.tt/2tL3cDD Bạn có thể xem thêm địa chỉ mua tai nghe không dây tại đây http://ift.tt/2mb4VST

[maryhare96]

Paint by Numbers: Using Data to Produce Great Content

Posted by rjonesx.

It's not every day that I write about content. To be honest, it's probably a once-a-year kind of thing. I will readily admit that I'm a "links are king" kind of SEO, and have been since starting in this industry more than a decade ago. However, I do look over the fence from time to time to see if the grass is greener and, on occasion, I actually like what I see. Prior to joining Moz, I was a consultant at an agency like many of you reading this blog post. More often than not, one of the key concerns of my clients was what to write about. It seems that webmasters and business owners alike can easily acquire writer's block after trudging through the uninspiring task of turning a list of keywords into website copy. So where do you look when you have run out of words

Numbers.

Alright, stick with me here. I imagine for some of you the idea of poring over numbers to remedy writer's block would be like trying to stop a headache with a brick. It's adding insult to injury. What I hope to show you in the next couple of paragraphs is how data can be an incredible source of inspiration in writing, especially if you can hit a few key principles: expose, relate, surprise, and share.

Expose

Chances are your business or website generates some amount of unique, first party data that you can expose to the world. It might be from analytics, your rank tracker like Moz, or from raw user data if you operate a forum. I'll give you examples of how you might tap into these resources (especially when they don't seem obvious or plenteous) but let's start with a canonical example of one great use of first-party data in an industry that seems directly at odds with — dating.

The thought of quantifying and analyzing our love lives seems like an oxymoron of sorts. However, one of the most successful uses of data for content has been produced by the team at OK Cupid, whose "data"-tagged blog posts have earned thousands of solid backlinks and enviable traffic. The team at OK Cupid accomplishes this by tapping their huge resource for unique data, generated by their user base. Let's look at one quick example: Congrats Graduates: No One Gives a Sh*t.

The blog post is fairly straightforward (and not particularly long) but it used unique data that isn't really available to the average person. Because OK Cupid is in a privileged position, they can provide this kind of insight to their audience at large.

But maybe you don't have a million customers with profiles on your site; where can you look for first party data? Well, here are a couple of ideas of the types of data your company or organization might have which can easily be turned into interesting content:

Google Analytics, Search Console data and Adwords data: Do you see trends around holidays that are interesting? Perhaps you notice that more people search for certain keywords at certain times. This could be even more interesting if there's a local holiday (like a festival or event) that makes your data unique from the rest of the country.

Sales data: When do your sales go up or down? Do they coincide with events? Or do they happen to coincide with completely different types of keywords? Try using Google Correlate, which will identify keywords that follow the same patterns as your data.

Survey data: Use your sales or lead history to run surveys and generate insightful content.

A clothing store could compare responses to questions about personality by the colors of clothing that people purchase (Potential headline: Is It True What They Say About Red?)

A car parts store could compare the size of certain accessories to favorite sports (Potential headline: Big Trucks and Big Hits)

An insurance provider could compare the type of insurance requested vs. the level of education (Potential headline: What Smart People Do Differently with Insurance)

There are probably tons more sources of unique, first-party data that you or your business have generated over the years which can be turned into great content. If you dig through the data long enough, you'll hit pay dirt.

Relate

Data is foreign. It's a language almost no one speaks in their day-to-day conversations, a notation meant for machines. This consideration requires that we make data immediately relatable to our readers. We shouldn't just ask "What does the data say?", but instead "What does the data say to me?" How we make data relatable is simple — organize your data by how people identify themselves. This can be geographic, economic, biological, social, or cultural distinctions with which we regularly categorize ourselves.

Many of the best examples of this kind of strategy involve geography (perhaps because everyone lives somewhere, and it's pretty non-controversial to make generic claims about one location or another). Take a look at a map of your country and try not to look first towards where you live. I'm a North Carolinian, and I almost immediately find myself interested in anything that compares my state to others.

So maybe you aren't OK Cupid with millions of users and you can't find unique data to share — don't worry, there's still hope. The example below is a rather ingenious method of using Google Adwords data to build a geographical story that's relatable to any potential customer in the United States. The webmasters at Opulent used state-level Keyword Planner to visualize popularity across the country in a piece they call the "State of Style."

When I found this on Reddit's DataIsBeautiful (where most of these examples come from), I immediately checked to see what performed best in North Carolina. I honestly couldn't care less about popular fashion or jewelry brands, but my interest in North Carolina eclipsed that lack of interest. Geography-based data visualization has produced successful content related to in sports, politics, beer, and even knitting.

If you walk away with any practical ideas from this post, I think this example has got to be it. Fire up an Adwords campaign and find out how consumer demand breaks down in your industry at a state-by-state level. Are you a marketer and want to attract clients in a particular sector? Here's your chance to write a whitepaper on national demand. If you're a local business, you can target Google Keyword Planner to your city and compare it to other cities around the country.

Surprise

Perhaps the greatest opportunity with data-focused content is the chance to truly surprise your reader. There's something exciting about learning an interesting fact (who hasn't seen one of these lying around and didn't pick it up?). So, how do you make your data "pop?" How do you make numbers fascinating?

Perspective.

Let's start with a simple statistic:

The cost of ending polio between 2013 and 2018 is $5.5 Billion Dollars.

How does that number feel to you? Does it feel big or little? Is it interesting on its own? Probably not, let's try and spice it up a bit.

$5.5 billion dollars doesn't seem that much when you realize people spend that amount on iPhones every 2 weeks. We could rid the world of polio for that much! Or, what if we present it like this...

In this light, it seems almost insane to spend that much money preventing just a couple more polio cases relative to the huge gains we could make on malaria. Of course, the statistics don't tell the full story. Polio is in the end-stages of eradication where the cost-per-case is much higher, and as malaria is attacked, it too will see cost-per-case increase. But the point remains the same: by giving the polio numbers some sort of context, some sort of forced perspective, we make the data far more intriguing and appealing.

So how would this work with content for your own site? Let's look at an example from BestPlay.co, which wrote a piece on Board Games are Getting Worse. Board games aren't a data-centric industry, but that doesn't keep them from producing awesome content with data. Here's a generic graph they provide in the piece which shows off average board game ratings.

There really isn't much to see here. There's nothing intrinsically shocking about the data as we look at it. So how do they add perspective to make their point and give the user intrigue? Simple — apply a historical perspective.

With this historical perspective, we can see board game scores getting better and better up until 2012, when they began to take a dive — the first multi-year dive in their recorded history. To draw users in, you use comparison to provide surprising perspectives.

Share

This final method is the one that I think is most overlooked. Once you've created your fancy piece of content, let your audience do some leg work for you by releasing the data set. There's an entire community of the Internet just looking for great data sets which could take advantage of your data and cite your content in their own publications. You can find everything from All of Donald Trump's Tweets to Everything Lost at TSA to Hand-drawn Pictures of Pineapples. While there is a good chance your data set won't ever be used, it can pick up a couple of extra links in the event that it does.

Putting it all together

What happens when a webmaster combines these types of methods — exposing unique data, making it relatable and surprising, even for a topic that seems averse to data? You get something like this: Jeans vs. Leggings.

This piece played the geography card for relatability:

They compared user interest in jeans to give perspective to the growth of demand for leggings:

Slice.com reveals their first-party data to make interesting, data-driven content that ultimately scores them links from sites like In Style Magazine, Shape.com, and the NY Post. Looking at fashion through the lens of data meant great traffic and great shares.

How do I get started?

Get down and dirty with the data. Don't wait until you end up with a nice report in your hand, but start slicing and dicing things looking for interesting patterns or results. You can start with the data you already have: Google Analytics, Google Search Console, Google Adwords, and, if you're a Moz customer, even your rank tracking data or keyword research data. If none of these avenues work, dig through the amazing data resources found on Reddit or WebHose. Look for a story in the numbers by relating the data to your audience and making comparisons to provide perspective. It isn't a foolproof formula, but it is pretty close. The right slice of data will cut straight through writer's block.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

http://ift.tt/2sczdCT

[mercedessharonwo1]

Paint by Numbers: Using Data to Produce Great Content

Posted by rjonesx.

It's not every day that I write about content. To be honest, it's probably a once-a-year kind of thing. I will readily admit that I'm a "links are king" kind of SEO, and have been since starting in this industry more than a decade ago. However, I do look over the fence from time to time to see if the grass is greener and, on occasion, I actually like what I see. Prior to joining Moz, I was a consultant at an agency like many of you reading this blog post. More often than not, one of the key concerns of my clients was what to write about. It seems that webmasters and business owners alike can easily acquire writer's block after trudging through the uninspiring task of turning a list of keywords into website copy. So where do you look when you have run out of words

Numbers.

Alright, stick with me here. I imagine for some of you the idea of poring over numbers to remedy writer's block would be like trying to stop a headache with a brick. It's adding insult to injury. What I hope to show you in the next couple of paragraphs is how data can be an incredible source of inspiration in writing, especially if you can hit a few key principles: expose, relate, surprise, and share.

Expose

Chances are your business or website generates some amount of unique, first party data that you can expose to the world. It might be from analytics, your rank tracker like Moz, or from raw user data if you operate a forum. I'll give you examples of how you might tap into these resources (especially when they don't seem obvious or plenteous) but let's start with a canonical example of one great use of first-party data in an industry that seems directly at odds with — dating.

The thought of quantifying and analyzing our love lives seems like an oxymoron of sorts. However, one of the most successful uses of data for content has been produced by the team at OK Cupid, whose "data"-tagged blog posts have earned thousands of solid backlinks and enviable traffic. The team at OK Cupid accomplishes this by tapping their huge resource for unique data, generated by their user base. Let's look at one quick example: Congrats Graduates: No One Gives a Sh*t.

The blog post is fairly straightforward (and not particularly long) but it used unique data that isn't really available to the average person. Because OK Cupid is in a privileged position, they can provide this kind of insight to their audience at large.

But maybe you don't have a million customers with profiles on your site; where can you look for first party data? Well, here are a couple of ideas of the types of data your company or organization might have which can easily be turned into interesting content:

Google Analytics, Search Console data and Adwords data: Do you see trends around holidays that are interesting? Perhaps you notice that more people search for certain keywords at certain times. This could be even more interesting if there's a local holiday (like a festival or event) that makes your data unique from the rest of the country.

Sales data: When do your sales go up or down? Do they coincide with events? Or do they happen to coincide with completely different types of keywords? Try using Google Correlate, which will identify keywords that follow the same patterns as your data.

Survey data: Use your sales or lead history to run surveys and generate insightful content.

A clothing store could compare responses to questions about personality by the colors of clothing that people purchase (Potential headline: Is It True What They Say About Red?)

A car parts store could compare the size of certain accessories to favorite sports (Potential headline: Big Trucks and Big Hits)

An insurance provider could compare the type of insurance requested vs. the level of education (Potential headline: What Smart People Do Differently with Insurance)

There are probably tons more sources of unique, first-party data that you or your business have generated over the years which can be turned into great content. If you dig through the data long enough, you'll hit pay dirt.

Relate

Data is foreign. It's a language almost no one speaks in their day-to-day conversations, a notation meant for machines. This consideration requires that we make data immediately relatable to our readers. We shouldn't just ask "What does the data say?", but instead "What does the data say to me?" How we make data relatable is simple — organize your data by how people identify themselves. This can be geographic, economic, biological, social, or cultural distinctions with which we regularly categorize ourselves.

Many of the best examples of this kind of strategy involve geography (perhaps because everyone lives somewhere, and it's pretty non-controversial to make generic claims about one location or another). Take a look at a map of your country and try not to look first towards where you live. I'm a North Carolinian, and I almost immediately find myself interested in anything that compares my state to others.

So maybe you aren't OK Cupid with millions of users and you can't find unique data to share — don't worry, there's still hope. The example below is a rather ingenious method of using Google Adwords data to build a geographical story that's relatable to any potential customer in the United States. The webmasters at Opulent used state-level Keyword Planner to visualize popularity across the country in a piece they call the "State of Style."

When I found this on Reddit's DataIsBeautiful (where most of these examples come from), I immediately checked to see what performed best in North Carolina. I honestly couldn't care less about popular fashion or jewelry brands, but my interest in North Carolina eclipsed that lack of interest. Geography-based data visualization has produced successful content related to in sports, politics, beer, and even knitting.

If you walk away with any practical ideas from this post, I think this example has got to be it. Fire up an Adwords campaign and find out how consumer demand breaks down in your industry at a state-by-state level. Are you a marketer and want to attract clients in a particular sector? Here's your chance to write a whitepaper on national demand. If you're a local business, you can target Google Keyword Planner to your city and compare it to other cities around the country.

Surprise

Perhaps the greatest opportunity with data-focused content is the chance to truly surprise your reader. There's something exciting about learning an interesting fact (who hasn't seen one of these lying around and didn't pick it up?). So, how do you make your data "pop?" How do you make numbers fascinating?

Perspective.

Let's start with a simple statistic:

The cost of ending polio between 2013 and 2018 is $5.5 Billion Dollars.

How does that number feel to you? Does it feel big or little? Is it interesting on its own? Probably not, let's try and spice it up a bit.

$5.5 billion dollars doesn't seem that much when you realize people spend that amount on iPhones every 2 weeks. We could rid the world of polio for that much! Or, what if we present it like this...

In this light, it seems almost insane to spend that much money preventing just a couple more polio cases relative to the huge gains we could make on malaria. Of course, the statistics don't tell the full story. Polio is in the end-stages of eradication where the cost-per-case is much higher, and as malaria is attacked, it too will see cost-per-case increase. But the point remains the same: by giving the polio numbers some sort of context, some sort of forced perspective, we make the data far more intriguing and appealing.

So how would this work with content for your own site? Let's look at an example from BestPlay.co, which wrote a piece on Board Games are Getting Worse. Board games aren't a data-centric industry, but that doesn't keep them from producing awesome content with data. Here's a generic graph they provide in the piece which shows off average board game ratings.

There really isn't much to see here. There's nothing intrinsically shocking about the data as we look at it. So how do they add perspective to make their point and give the user intrigue? Simple — apply a historical perspective.

With this historical perspective, we can see board game scores getting better and better up until 2012, when they began to take a dive — the first multi-year dive in their recorded history. To draw users in, you use comparison to provide surprising perspectives.

Share

This final method is the one that I think is most overlooked. Once you've created your fancy piece of content, let your audience do some leg work for you by releasing the data set. There's an entire community of the Internet just looking for great data sets which could take advantage of your data and cite your content in their own publications. You can find everything from All of Donald Trump's Tweets to Everything Lost at TSA to Hand-drawn Pictures of Pineapples. While there is a good chance your data set won't ever be used, it can pick up a couple of extra links in the event that it does.

Putting it all together

What happens when a webmaster combines these types of methods — exposing unique data, making it relatable and surprising, even for a topic that seems averse to data? You get something like this: Jeans vs. Leggings.

This piece played the geography card for relatability:

They compared user interest in jeans to give perspective to the growth of demand for leggings:

Slice.com reveals their first-party data to make interesting, data-driven content that ultimately scores them links from sites like In Style Magazine, Shape.com, and the NY Post. Looking at fashion through the lens of data meant great traffic and great shares.

How do I get started?

Get down and dirty with the data. Don't wait until you end up with a nice report in your hand, but start slicing and dicing things looking for interesting patterns or results. You can start with the data you already have: Google Analytics, Google Search Console, Google Adwords, and, if you're a Moz customer, even your rank tracking data or keyword research data. If none of these avenues work, dig through the amazing data resources found on Reddit or WebHose. Look for a story in the numbers by relating the data to your audience and making comparisons to provide perspective. It isn't a foolproof formula, but it is pretty close. The right slice of data will cut straight through writer's block.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

http://ift.tt/2sczdCT

[mariasolemarionqi]

Paint by Numbers: Using Data to Produce Great Content

Posted by rjonesx.

It's not every day that I write about content. To be honest, it's probably a once-a-year kind of thing. I will readily admit that I'm a "links are king" kind of SEO, and have been since starting in this industry more than a decade ago. However, I do look over the fence from time to time to see if the grass is greener and, on occasion, I actually like what I see. Prior to joining Moz, I was a consultant at an agency like many of you reading this blog post. More often than not, one of the key concerns of my clients was what to write about. It seems that webmasters and business owners alike can easily acquire writer's block after trudging through the uninspiring task of turning a list of keywords into website copy. So where do you look when you have run out of words

Numbers.

Alright, stick with me here. I imagine for some of you the idea of poring over numbers to remedy writer's block would be like trying to stop a headache with a brick. It's adding insult to injury. What I hope to show you in the next couple of paragraphs is how data can be an incredible source of inspiration in writing, especially if you can hit a few key principles: expose, relate, surprise, and share.

Expose

Chances are your business or website generates some amount of unique, first party data that you can expose to the world. It might be from analytics, your rank tracker like Moz, or from raw user data if you operate a forum. I'll give you examples of how you might tap into these resources (especially when they don't seem obvious or plenteous) but let's start with a canonical example of one great use of first-party data in an industry that seems directly at odds with — dating.

The thought of quantifying and analyzing our love lives seems like an oxymoron of sorts. However, one of the most successful uses of data for content has been produced by the team at OK Cupid, whose "data"-tagged blog posts have earned thousands of solid backlinks and enviable traffic. The team at OK Cupid accomplishes this by tapping their huge resource for unique data, generated by their user base. Let's look at one quick example: Congrats Graduates: No One Gives a Sh*t.

The blog post is fairly straightforward (and not particularly long) but it used unique data that isn't really available to the average person. Because OK Cupid is in a privileged position, they can provide this kind of insight to their audience at large.

But maybe you don't have a million customers with profiles on your site; where can you look for first party data? Well, here are a couple of ideas of the types of data your company or organization might have which can easily be turned into interesting content:

Google Analytics, Search Console data and Adwords data: Do you see trends around holidays that are interesting? Perhaps you notice that more people search for certain keywords at certain times. This could be even more interesting if there's a local holiday (like a festival or event) that makes your data unique from the rest of the country.

Sales data: When do your sales go up or down? Do they coincide with events? Or do they happen to coincide with completely different types of keywords? Try using Google Correlate, which will identify keywords that follow the same patterns as your data.

Survey data: Use your sales or lead history to run surveys and generate insightful content.

A clothing store could compare responses to questions about personality by the colors of clothing that people purchase (Potential headline: Is It True What They Say About Red?)

A car parts store could compare the size of certain accessories to favorite sports (Potential headline: Big Trucks and Big Hits)

An insurance provider could compare the type of insurance requested vs. the level of education (Potential headline: What Smart People Do Differently with Insurance)

There are probably tons more sources of unique, first-party data that you or your business have generated over the years which can be turned into great content. If you dig through the data long enough, you'll hit pay dirt.

Relate

Data is foreign. It's a language almost no one speaks in their day-to-day conversations, a notation meant for machines. This consideration requires that we make data immediately relatable to our readers. We shouldn't just ask "What does the data say?", but instead "What does the data say to me?" How we make data relatable is simple — organize your data by how people identify themselves. This can be geographic, economic, biological, social, or cultural distinctions with which we regularly categorize ourselves.

Many of the best examples of this kind of strategy involve geography (perhaps because everyone lives somewhere, and it's pretty non-controversial to make generic claims about one location or another). Take a look at a map of your country and try not to look first towards where you live. I'm a North Carolinian, and I almost immediately find myself interested in anything that compares my state to others.

So maybe you aren't OK Cupid with millions of users and you can't find unique data to share — don't worry, there's still hope. The example below is a rather ingenious method of using Google Adwords data to build a geographical story that's relatable to any potential customer in the United States. The webmasters at Opulent used state-level Keyword Planner to visualize popularity across the country in a piece they call the "State of Style."

When I found this on Reddit's DataIsBeautiful (where most of these examples come from), I immediately checked to see what performed best in North Carolina. I honestly couldn't care less about popular fashion or jewelry brands, but my interest in North Carolina eclipsed that lack of interest. Geography-based data visualization has produced successful content related to in sports, politics, beer, and even knitting.

If you walk away with any practical ideas from this post, I think this example has got to be it. Fire up an Adwords campaign and find out how consumer demand breaks down in your industry at a state-by-state level. Are you a marketer and want to attract clients in a particular sector? Here's your chance to write a whitepaper on national demand. If you're a local business, you can target Google Keyword Planner to your city and compare it to other cities around the country.

Surprise

Perhaps the greatest opportunity with data-focused content is the chance to truly surprise your reader. There's something exciting about learning an interesting fact (who hasn't seen one of these lying around and didn't pick it up?). So, how do you make your data "pop?" How do you make numbers fascinating?

Perspective.

Let's start with a simple statistic:

The cost of ending polio between 2013 and 2018 is $5.5 Billion Dollars.

How does that number feel to you? Does it feel big or little? Is it interesting on its own? Probably not, let's try and spice it up a bit.

$5.5 billion dollars doesn't seem that much when you realize people spend that amount on iPhones every 2 weeks. We could rid the world of polio for that much! Or, what if we present it like this...

In this light, it seems almost insane to spend that much money preventing just a couple more polio cases relative to the huge gains we could make on malaria. Of course, the statistics don't tell the full story. Polio is in the end-stages of eradication where the cost-per-case is much higher, and as malaria is attacked, it too will see cost-per-case increase. But the point remains the same: by giving the polio numbers some sort of context, some sort of forced perspective, we make the data far more intriguing and appealing.

So how would this work with content for your own site? Let's look at an example from BestPlay.co, which wrote a piece on Board Games are Getting Worse. Board games aren't a data-centric industry, but that doesn't keep them from producing awesome content with data. Here's a generic graph they provide in the piece which shows off average board game ratings.

There really isn't much to see here. There's nothing intrinsically shocking about the data as we look at it. So how do they add perspective to make their point and give the user intrigue? Simple — apply a historical perspective.

With this historical perspective, we can see board game scores getting better and better up until 2012, when they began to take a dive — the first multi-year dive in their recorded history. To draw users in, you use comparison to provide surprising perspectives.

Share

This final method is the one that I think is most overlooked. Once you've created your fancy piece of content, let your audience do some leg work for you by releasing the data set. There's an entire community of the Internet just looking for great data sets which could take advantage of your data and cite your content in their own publications. You can find everything from All of Donald Trump's Tweets to Everything Lost at TSA to Hand-drawn Pictures of Pineapples. While there is a good chance your data set won't ever be used, it can pick up a couple of extra links in the event that it does.

Putting it all together

What happens when a webmaster combines these types of methods — exposing unique data, making it relatable and surprising, even for a topic that seems averse to data? You get something like this: Jeans vs. Leggings.

This piece played the geography card for relatability:

They compared user interest in jeans to give perspective to the growth of demand for leggings:

Slice.com reveals their first-party data to make interesting, data-driven content that ultimately scores them links from sites like In Style Magazine, Shape.com, and the NY Post. Looking at fashion through the lens of data meant great traffic and great shares.

How do I get started?

Get down and dirty with the data. Don't wait until you end up with a nice report in your hand, but start slicing and dicing things looking for interesting patterns or results. You can start with the data you already have: Google Analytics, Google Search Console, Google Adwords, and, if you're a Moz customer, even your rank tracking data or keyword research data. If none of these avenues work, dig through the amazing data resources found on Reddit or WebHose. Look for a story in the numbers by relating the data to your audience and making comparisons to provide perspective. It isn't a foolproof formula, but it is pretty close. The right slice of data will cut straight through writer's block.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

http://ift.tt/2sczdCT

[rodneyevesuarywk]

Paint by Numbers: Using Data to Produce Great Content

Posted by rjonesx.

It's not every day that I write about content. To be honest, it's probably a once-a-year kind of thing. I will readily admit that I'm a "links are king" kind of SEO, and have been since starting in this industry more than a decade ago. However, I do look over the fence from time to time to see if the grass is greener and, on occasion, I actually like what I see. Prior to joining Moz, I was a consultant at an agency like many of you reading this blog post. More often than not, one of the key concerns of my clients was what to write about. It seems that webmasters and business owners alike can easily acquire writer's block after trudging through the uninspiring task of turning a list of keywords into website copy. So where do you look when you have run out of words

Numbers.

Alright, stick with me here. I imagine for some of you the idea of poring over numbers to remedy writer's block would be like trying to stop a headache with a brick. It's adding insult to injury. What I hope to show you in the next couple of paragraphs is how data can be an incredible source of inspiration in writing, especially if you can hit a few key principles: expose, relate, surprise, and share.

Expose

Chances are your business or website generates some amount of unique, first party data that you can expose to the world. It might be from analytics, your rank tracker like Moz, or from raw user data if you operate a forum. I'll give you examples of how you might tap into these resources (especially when they don't seem obvious or plenteous) but let's start with a canonical example of one great use of first-party data in an industry that seems directly at odds with — dating.

The thought of quantifying and analyzing our love lives seems like an oxymoron of sorts. However, one of the most successful uses of data for content has been produced by the team at OK Cupid, whose "data"-tagged blog posts have earned thousands of solid backlinks and enviable traffic. The team at OK Cupid accomplishes this by tapping their huge resource for unique data, generated by their user base. Let's look at one quick example: Congrats Graduates: No One Gives a Sh*t.

The blog post is fairly straightforward (and not particularly long) but it used unique data that isn't really available to the average person. Because OK Cupid is in a privileged position, they can provide this kind of insight to their audience at large.

But maybe you don't have a million customers with profiles on your site; where can you look for first party data? Well, here are a couple of ideas of the types of data your company or organization might have which can easily be turned into interesting content:

Google Analytics, Search Console data and Adwords data: Do you see trends around holidays that are interesting? Perhaps you notice that more people search for certain keywords at certain times. This could be even more interesting if there's a local holiday (like a festival or event) that makes your data unique from the rest of the country.

Sales data: When do your sales go up or down? Do they coincide with events? Or do they happen to coincide with completely different types of keywords? Try using Google Correlate, which will identify keywords that follow the same patterns as your data.

Survey data: Use your sales or lead history to run surveys and generate insightful content.

A clothing store could compare responses to questions about personality by the colors of clothing that people purchase (Potential headline: Is It True What They Say About Red?)

A car parts store could compare the size of certain accessories to favorite sports (Potential headline: Big Trucks and Big Hits)

An insurance provider could compare the type of insurance requested vs. the level of education (Potential headline: What Smart People Do Differently with Insurance)

There are probably tons more sources of unique, first-party data that you or your business have generated over the years which can be turned into great content. If you dig through the data long enough, you'll hit pay dirt.

Relate

Data is foreign. It's a language almost no one speaks in their day-to-day conversations, a notation meant for machines. This consideration requires that we make data immediately relatable to our readers. We shouldn't just ask "What does the data say?", but instead "What does the data say to me?" How we make data relatable is simple — organize your data by how people identify themselves. This can be geographic, economic, biological, social, or cultural distinctions with which we regularly categorize ourselves.

Many of the best examples of this kind of strategy involve geography (perhaps because everyone lives somewhere, and it's pretty non-controversial to make generic claims about one location or another). Take a look at a map of your country and try not to look first towards where you live. I'm a North Carolinian, and I almost immediately find myself interested in anything that compares my state to others.

So maybe you aren't OK Cupid with millions of users and you can't find unique data to share — don't worry, there's still hope. The example below is a rather ingenious method of using Google Adwords data to build a geographical story that's relatable to any potential customer in the United States. The webmasters at Opulent used state-level Keyword Planner to visualize popularity across the country in a piece they call the "State of Style."

When I found this on Reddit's DataIsBeautiful (where most of these examples come from), I immediately checked to see what performed best in North Carolina. I honestly couldn't care less about popular fashion or jewelry brands, but my interest in North Carolina eclipsed that lack of interest. Geography-based data visualization has produced successful content related to in sports, politics, beer, and even knitting.

If you walk away with any practical ideas from this post, I think this example has got to be it. Fire up an Adwords campaign and find out how consumer demand breaks down in your industry at a state-by-state level. Are you a marketer and want to attract clients in a particular sector? Here's your chance to write a whitepaper on national demand. If you're a local business, you can target Google Keyword Planner to your city and compare it to other cities around the country.

Surprise

Perhaps the greatest opportunity with data-focused content is the chance to truly surprise your reader. There's something exciting about learning an interesting fact (who hasn't seen one of these lying around and didn't pick it up?). So, how do you make your data "pop?" How do you make numbers fascinating?

Perspective.

Let's start with a simple statistic:

The cost of ending polio between 2013 and 2018 is $5.5 Billion Dollars.

How does that number feel to you? Does it feel big or little? Is it interesting on its own? Probably not, let's try and spice it up a bit.

$5.5 billion dollars doesn't seem that much when you realize people spend that amount on iPhones every 2 weeks. We could rid the world of polio for that much! Or, what if we present it like this...

In this light, it seems almost insane to spend that much money preventing just a couple more polio cases relative to the huge gains we could make on malaria. Of course, the statistics don't tell the full story. Polio is in the end-stages of eradication where the cost-per-case is much higher, and as malaria is attacked, it too will see cost-per-case increase. But the point remains the same: by giving the polio numbers some sort of context, some sort of forced perspective, we make the data far more intriguing and appealing.

So how would this work with content for your own site? Let's look at an example from BestPlay.co, which wrote a piece on Board Games are Getting Worse. Board games aren't a data-centric industry, but that doesn't keep them from producing awesome content with data. Here's a generic graph they provide in the piece which shows off average board game ratings.

There really isn't much to see here. There's nothing intrinsically shocking about the data as we look at it. So how do they add perspective to make their point and give the user intrigue? Simple — apply a historical perspective.

With this historical perspective, we can see board game scores getting better and better up until 2012, when they began to take a dive — the first multi-year dive in their recorded history. To draw users in, you use comparison to provide surprising perspectives.

Share

This final method is the one that I think is most overlooked. Once you've created your fancy piece of content, let your audience do some leg work for you by releasing the data set. There's an entire community of the Internet just looking for great data sets which could take advantage of your data and cite your content in their own publications. You can find everything from All of Donald Trump's Tweets to Everything Lost at TSA to Hand-drawn Pictures of Pineapples. While there is a good chance your data set won't ever be used, it can pick up a couple of extra links in the event that it does.

Putting it all together

What happens when a webmaster combines these types of methods — exposing unique data, making it relatable and surprising, even for a topic that seems averse to data? You get something like this: Jeans vs. Leggings.

This piece played the geography card for relatability:

They compared user interest in jeans to give perspective to the growth of demand for leggings:

Slice.com reveals their first-party data to make interesting, data-driven content that ultimately scores them links from sites like In Style Magazine, Shape.com, and the NY Post. Looking at fashion through the lens of data meant great traffic and great shares.

How do I get started?

Get down and dirty with the data. Don't wait until you end up with a nice report in your hand, but start slicing and dicing things looking for interesting patterns or results. You can start with the data you already have: Google Analytics, Google Search Console, Google Adwords, and, if you're a Moz customer, even your rank tracking data or keyword research data. If none of these avenues work, dig through the amazing data resources found on Reddit or WebHose. Look for a story in the numbers by relating the data to your audience and making comparisons to provide perspective. It isn't a foolproof formula, but it is pretty close. The right slice of data will cut straight through writer's block.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

http://ift.tt/2sczdCT