#Instagram for Small Businessses

[jolenes-book-journey]

Supercharge Your Website Traffic: 5 Social Media Hacks for Small Businesses

Supercharge Your Website Traffic: 5 Social Media Hacks for Small Businesses In today’s digital world, having a website is no longer enough. You need to drive traffic to it, and social media is your secret weapon. But with so much competition, how do you make your small business stand out? Don’t worry, we’ve got you covered. Here are 5 simple ways to leverage social media and turn those casual…

[shubhamsawant882-blog]

Digital Marketing : What Is It & Why It Matter?

Digital marketing. Nowadays we frequently hear the term Digital Marketing and this word has become one of the most popular word in last couple of years. Today everyone is talking about digital marketing and businessmen are using this digital marketing strategy to grow their businesses. We all know what is marketing, but we don’t know much about digital marketing, about digital marketing types. To came out of this scenario, it is very important to know what is exactly digital marketing and its different types that are available to your business. In this article I’m going to explain you everything about Digital Marketing. I guarantee you, I will definitely clear your all questions and misconceptions about digital marketing. So, let’s dive into the topic.

What is Digital Marketing?

Simply you can say, Digital Marketing is any form of marketing product or services that involves electronic devices. The action of promoting business and selling products or services is called marketing and the action of promoting business and selling product with the help of Internet and electronic devices is called Digital Marketing. The main difference between Digital Marketing and Traditional Marketing is that digital marketing campaigns are executed through digital channels. This gives marketers more control, data and tools to analyse the effectiveness of marketing campaign. Marketing is about connecting with your audience in the right time and right place. That means you need to meet them where they are already a lot of time: on the Internet. Marketing and digital marketing are virtually the same thing, but there are few minor differences. The digital marketers have a clear vision of how each digital marketing campaign supports their overarching goals. In digital marketing, the promotion of products or brands are done via one or more form of electronic media, it is slightly different from traditional marketing in that it uses multiple channels and methods that enable an organization to analyse marketing campaigns and understand what is working and what isn’t in real time. Digital marketer can monitor things like what is being viewed, sale conversion, what content works and what doesn’t work etc. Digital Marketing Assets Anything can be a digital marketing asset. There are many digital marketing assets, but many people don’t realize how many digital marketing assets they have. Here are few examples: Your website Branded assets (Logos. Icons,etc) Video content (video ads, product demos) Images (product images, company photos) Written content (blog posts, eBooks) Online products (SaaS, interactive content) Social media pages Actually, Digital marketing has number of channels and these can be separated into online marketing channels and offline marketing channels.

So, let’s know more about various marketing channels in detail. 1. Search Engine Optimization (SEO)

The process or practice of optimizing your website to get organic traffic from the search engine result pages is called as SEO. It involves some improvement to your website architecture, design and content that will make website more attractive to search engines. SEO helps in optimizing your website to rank higher in search engine. The channels that benefit from SEO include: Blogs. Websites. Info-graphics. Search Engine Optimization detail explanation 2. Content Marketing

The term content marketing denotes the creation and promotion of content assets for the purpose of generating traffic growth, brand awareness, drive clicks, lead generation and customers. Content marketing uses content assets are as follows: Blog posts. eBooks. Info-graphics. Online brochures. 3. Social Media Marketing

Digital marketer promotes your brand and your content on social media platforms to increase brand awareness, drive traffic, and generate sales. Marketing your business on social media takes a lot of time and efforts. It is easiest and cheapest way to reach audience. Marketer utilize all social media campaigns to promote brand and generate sales. Social media influencers and other people can also promote or share your product on social media. Using social media channels, marketer can monitor things like what is being viewed, sale conversion, what content works and what doesn’t work etc. The channels you can use in social media marketing are : Facebook. Instagram. LinkedIn. Snapchat. Twitter. Pinterest. Who are Social Media Influencers? 4. Pay-Per-Click (PPC)

PPC is one of the fastest types of Digital Marketing channels that drive traffic to your website. Per-per-click means buying traffic via paid search listings that help marketers to get more web traffic through mobile and desktop web searches. PPC helps marketers channelize an online advertising system for driving web traffic to their websites by paying certain price to the publisher when their paid Ad is clicked. PPC is best for the businesses that have a good money spending plans and want to gain more traffic and drive sales. Other channels where you can use PPC include: Paid ads on Facebook. Promotion of Instagram and Twitter. AdWords. 5. Affiliate Marketing

This is performance-based advertising where you receive some commission for promoting someone’s product or service on your website. Affiliate marketing channels include: Posting affiliate links on your social media platforms. Posting affiliate links on your website. Hosting video ads through YouTube Partner Program. 6. Email Marketing

Email marketing is one of the oldest form of digital marketing and still it’s going. Most of companies use email marketing as way of communicating with their audiences. Email is used to promote discount, event and content to direct people toward the business’s website. Email marketing campaign include: Blog subscription newsletters. Customer welcome mail. Follow-up emails to website visitors who downloaded something. 7. Video Marketing

Definition of video marketing is very simple, “using videos for promoting brand, product or service”. Video marketing can be for everything from brand promotion, product or service promotion etc. It is next step for any business to take reach huge audience and create more approachable brand. we see ads on tv and on that basis we buy particular product or service. Video marketing is about publishing your videos on YouTube channel, on Facebook and Instagram to target the audience. 8. Mobile Marketing

Mobile marketing is the interactive multichannel promotion of products or services for mobiles phones and networks. It is digital marketing strategy aimed at reaching a target audience on their smartphones, tablet or other via SMS, email, MMS, apps, websites. Mobile is the best way to engage people with brands. It is effective way to promote your products, services and brand awareness to increase the sales. Mobile marketing allows you to reach audience virtually. So, we have covered Online Digital Marketing channels, now let’s talk about Offline Digital Marketing channels.

Offline Digital Marketing Channels

Digital marketing is process delivering advertisements through electronic devices. When people hear about digital marketing, most of them identify it with channels such as social media, websites, email or other, basically anything connected to the internet via smartphone, laptop or pc. But digital marketing can occur both online and offline. You have already encountered offline digital marketing before, but you didn’t realize that’s what it was. Tv and radio are categorized as offline digital marketing because they involve an electronic device, but connection to the internet is not necessary.

Why Digital Marketing Matters for Every Business?

We live in a digital world where almost everyone is connected to the Internet. Now digital marketing is no longer secondary option for traditional marketing. Businesses had chosen having an online marketing platform. Market expert believe that digital marketing has the potential to replace traditional marketing and it has bright future. That’s why investing time and resources in digital marketing are very important as it’s faster, cost effective and more versatile. Due to limited advertising budget it was not possible for businesses to reach the huge audience, but now digital marketing has allowed every small and medium sized businesses to reach globally. This is cost effective method, that means you don’t have to spend more money on marketing your products. With digital marketing, engaging people has become very easy. More than 50 percent consumers now make online purchases. With digital marketing it has become easier to target the right audience using online platform. Only Internet has that power to engage so many people at a time. Marketing online allows businesses to expand their customer base, build brand loyalty and provide them with online platform where they can keep in touch and share feedback. Internet is amazing medium for all these activities, especially for small businesses who have small advertisement budget. Strong online presence creates a positive impact on customers minds, which can take very long time using traditional marketing channels. Digital marketing is extremely effective platform in gathering customers feedback and tracking their activities. Online analytics platforms like Google Analytics help monitor all customers actions like what they see? What they purchase and everything. Digital marketing has a lot to offer, social media offers small businesses to promote their products or services with zero advertising budgets. If done properly, it can do wonder in business. Social media helps to build trust and credibility while bringing more traffic to the website. Digital marketing is all about targeting the right audience at right time and right place to produce the right outcomes. Hence ,we cannot afford to miss this opportunity that digital marketing has offer in today’s competitive era when customers have so many choices available to them. Read the full article

[hopefuldreamlandcloud]

It’s been a miserable week in terms of the weather, it’s the kind of weather than makes you want to curl up on the sofa with a nice cuppa. However, on Tuesday evening I got wrapped up and braved the rain to head to my first Mama Tribe MeetUp and I am certainly glad I did.  The event was hosted by the lovely Gemma from It Started with a Stitch. The ethos of Mama Tribe is a community supporting women through motherhood and in business. It’s a place for people who understand each other, share similar experiences and support each other.

The event was held at Folk Wine Kitchen on Cambridge Street in Cleethoropes where I was greeted with a lovely mocktail on arrival and their famous antipasti board which was just as tasty as it looked.

The event was small and intimate, with some fantastic local business women.

We had a talk from blogger and marketing expert Becky Barnes who told us her story and also spoke about all things Social Media. It really sparked some fantastic conversation and I definitely learnt a lot. Thanks Becky!

The whole evening was super relaxed and I met some fantastic women who all run / work for amazing businesses. It was lovely to chat to ladies who are passionate about their own businessses but also about growing, supporting and promoting other local, small businesses.

The next Mama Tribe MeetUp is being planned as we speak. Keep an eye out on It Started with a Stich social media, or on my social media (Instagram and Facebook) for details. It’d be fab to meet more local business owners!

G x

Accounts to follow:

It Started with a Stich Instagram  Facebook

Becky Barnes Blog Instagram  Facebook

Riverhead Coffee Instagram Facebook

No Nonsense Fitness Instagram Facebook

Jennifer Jackson Dolls Instagram

Jackson, Green & Preston Instagram Facebook

Lisa Jayne Create Instagram Facebook

Chantilly Designs  Instagram  Facebook 

Mama Tribe, Supporting Women in Business! It's been a miserable week in terms of the weather, it's the kind of weather than makes you want to curl up on the sofa with a nice cuppa.

[topicprinter]

Hello fellow entrepreneurs! First let me begin by introducting myself; I am a 19 year old university student that decided to start his own clothing brand around April of 2018. I am currently studying to be an engineer which as we all know has nothing to do with entreprenuership!What is this brand?Its a clothing line in which I draw designs and print them on t-shirts, hoodies, bags, pins, stickers, etc. Also please keep in mind that we sell purely online and I do not own a physical store.Why this particular industry?Well I always enjoyed drawing as a hobby, and I also noticed how some of the big companies such as H&M, Pull&Bear, Bershka etc. where doing a terrible job with their clothings; do not get me wrong some items are good but as an 18 year-old who wants to standout and wear clothing that isn't something very stupid on it! I decided to take action.First when it all started, I was only selling through the brand's Instagram account. The traffic was extremly low, I wouldn't advertise, I would always not know what to post/rarely posting/lots and lots of rookie mistakes. You could say that in the first month I have sold around 4 - 5 T-shirts and the second month I have sold 0 T-shirts.Also at this moment; the suppliers that we bought from would take 5 - 7 buiness days for us to recieve the item and then have to ship it again to the customer. Being the university student that I am I couldn't afford buying Bulks of goods so I went with the "print on demand" option.2 months in, I decided something needed to change; at thism oment I had a couple of designs that I could showcase to people and customers, so I decided to visit local tattoo shops and ask to sell at their own shop (on my own expense) and would you believe it? 1 in 20 places said yes! This place was extremely friendly and we become friends in the long run. I have also decided to advertise on Facebook and Instagram which has brough in a bit more traffic. The # of clothing items I will be selling would varey, but on average 5 pieces a month.Also at this moment I was just selling T-Shirts.I was happy with this until a few more months have passed and I have decided to take more action; and that is when I decided to do the following:I decided to invest in a proper website where people can come, browse and buy items that where available at the time. This has always been positive as it gave my customers a neat place to browse freely and find everything in one place rather than have to go back and forth in my Instagram accountMy team has increased by size! A friend of mine decided to help me with sending emails to shops, local celebrities and local artists to collaberate together.Collaborating with local artists! I used their followers and people that supported them to sell more of my brand! I got more customers and they got to have their own clothing of some sort. This has increased traffic, we started to spread out more in the city, many other artists have heard of us etc. We have collabed with different Artists (and some of them more than one time)Photoshoots! We decided the brand needed to be showcased in a more professional way where we can show off the quality of our clothes and prints on them. I would ask friends and people around the campus for help in modeling and they would always accept sometimes without even offering anything in return, photographers that are in our school's 'photography society' would also join. This was great because these people would share us on their social media accounts and we have proper photos to display and show our products!I also started taking photos of the products on a "green screen" which is basically a sheet of green paper that is big enough (costed me 1$) and would just photoshop it out and add the a background I want to the photo. This small effort and cost made the brand way more professional and better looking for our customers!Changed my suppliers! My current suppliers are way more flexible than the ones before, they cost me way less, and it takes about 1-2 business days to complete the item. Which is check in all of my booksIncreased the variety of my products; this has helped attract way more customers and tastes!P.S: these didn't happen in the span of a small duration but in the span of a couple of months.A year and half in I have sold around 300~ items, with 4 months that I have sold nothing in; either due to the fact that we couldn't sell or the fact that I was busy with exams and couldn't be active or a combo of both.When I first started this I didn't expect to continue this as a more serious brand and enjoy doing so the deeper I am in this business. I never for a fact thought I would sell around 300 pieces, or get a huge amount of support from my friends and family but they see something in it and thats enough for me.Last that I want to say is that the result of the list above has increased my sales to; atleast 10 pieces a month, some months we would sell 30 to 40 pieces some months we would sell 10. Still more than the 5 and 0s that I was selling.This was a long post, but thank you for reading this and would gladly answer any questions that you have in mind or anything you are curious about.

[bisaria]

Social media is easily the most accessible tool for small business online marketing. Social media marketing can also be extremely useful to gain sales and shape brands. By utilizing a social media strategy your business can share product information, interact with customers, and develop an explosive online following.

In fact, over 3/4 of small business owners have already established themselves on popular social media sites such as Facebook, Twitter, Instagram, and LinkedIn. These websites are crucial to advertising your business.

Social media marketing is a common tactic used by many companies to improve their brand recognition and start getting more traffic to their web sites. Over 80% of the United States population has at least one social networking profile. However, it usually doesn’t stop at one. Most people tend to jump from platform to platform, which is why small businesses that establish themselves on as many networks as possible will gain more traction among users. Social media is not only used to garner new customers, but also for returning customers to spread the word about your business. Social media makes it easy for people to connect and share experiences. Customers who are satisfied with your business will absolutely use social media to spread the word. This can work against you as well, so it’s important to be mindful of negative customer experiences as well. Read More....