#Industrial Robotics Market Report

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Industrial Robotics Market - Forecast(2024 - 2030)

Industrial Robotics Market Overview

Industrial Robotics Market size was valued at $49.25 Billion in 2030, and it is estimated to grow at a CAGR of 11.9% during 2024-2030. The advent of numerous sorts of techniques committed to production control and the introduction of automation solutions are the key components of present production improvement policies. In addition, the increasing awareness of industrial robots has resulted in their deployment ranging from manufacturing to the healthcare industry. Moreover, this market is majorly driven by a surge in labor charges worldwide, which in turn has forced manufacturers to replace human labor with machines. Asia and Europe are the key growth regions of the world, with leading players, namely ABB, Fanuc, KUKA, Kawasaki, and the Yaskawa Electric Corporation being based out in the region. Collaborative Robots (Cobots) are revolutionizing the industry by working alongside humans without the need for safety cages. This trend is gaining momentum due to the increasing demand for automation in smaller factories and their expanding role in diverse industries. Cobots enhance flexibility, efficiency, and safety in manufacturing processes. Simultaneously, advancements in AI and IoT are driving a paradigm shift in industrial robotics. AI empowers robots to learn and adapt, making them more intelligent and versatile. The integration of IoT enables robots to communicate with each other and other systems, fostering enhanced collaboration and efficiency. This synergy is propelling the industrial sector towards Industry 4.0, where smart manufacturing processes redefine automation standards. As a result, the industrial robotics market is evolving with the widespread adoption of Cobots and the integration of AI and IoT, ushering in a new era of intelligent and collaborative automation. Hence these benefits are analyzed to drive the market in the forecast period 2024-2030.

Report Coverage

The report: “Industrial Robotics Market Forecast (2024-2030)”, by IndustryARC, covers an in-depth analysis of the following segments of the Industrial Robotics Market.

By Category: Articulated Robot, Cylindrical Robot, Linear Robots, Cartesian & Gantry, Parallel Robot, SCARA Robot, Spherical Robots, Dual arm, Others

By Configuration: Mounted, Cobots/ Collaborative Robots)

By Components: (Manipulator, Sensor Devices, Robot Tooling, RCU - Robot Controller Unit

By payload: Up to 5KG, 5.1 to 10 KG, 10.1 to 15 KG, and More than 15 Kg

By End User: Automotive and Autoparts, Electrical & Electronics, Food and Beverages, Metal Fabrication and Palletization, Medical, Chemical, and Life Sciences, Others

By Geography: North America, South America, Europe, APAC, RoW.

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Key Takeaways

APAC dominated the Industrial Robotics Market in 2023 with a share of 58%. High and early adoption of advanced technologies is set to boost the market growth. The strong financial position allows it to invest heavily in the adoption of latest tools and technologies for ensuring effective business operations.

Parallel robots are estimated to grow at a CAGR of 11.8% market. These Robots will be formed by connecting parallelograms to a common base and are also referred to as spider-like robots.

Robotic automation enables to achieve innovation in a quick and impactful way which can drive quantifiable benefits to the industrial automation industry.

Category - Segment Analysis

Parallel robots are estimated to grow at a CAGR of 11.8% market. These Robots will be formed by connecting parallelograms to a common base and are also referred to as spider-like robots. These robots are mostly used in the food industry, pharmaceuticals, and electronic industries. As they can do delicate/precise movements. Similarly, these robots will use three servo motors and are very high in speed and perfectly suited for light-duty tasks within small working zones. These are the main reasons which tends to be used for high-speed sorting and packaging in the food, pharmaceutical, and electronic industries. In addition, the delta robot market is anticipated to be driven by the trend of miniaturization in the manufacturing industry, moreover, smaller sizes of objects lead to increased challenges of various micro-assembly tasks, expected to increase the demand for delta robots. Moreover, technologically advanced machine vision 3D cameras are being integrated with delta robots to enhance their efficiency and accuracy. In addition, Delta robots with vision systems can perform lethargic, dull, and monotonous tasks at high speed and accuracy with minimum imperfections and scrap. This will improve the performance of delta robots and increase their adoption in end-user industries. Additionally, several companies are investing heavily in research and development activities for these robots. In 2022, Omron expanded its i4H SCARA lineup with food-grade robots, catering to the food and beverage and packaging industry. These new additions prioritize safe handling, ensuring compliance with the industry's stringent hygiene standards. Similarly, companies such as ABB, KUKA AG, and so on are investing heavily in the development of advanced robots in the forecast period 2024-2030.

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End User - Segment Analysis

Electrical & Electronics is the fastest-growing segment in the Industrial Robotics Market and is estimated to grow at a CAGR of 9.4%. The Electronics sector has also been slowly emerging as a major end-user for the Industrial Robotics Market with its higher adaptability due to growing digitalization. Since accuracy and precision are of important factors in an electronic production plant, thus due to ease of use, the electronics sector has been proactively adopting industrial robots, boosting its market growth. With the growing shift towards automation of manufacturing processes, industries like electrical and electronics have been widely deploying industrial robots to perform high-precision tasks, thus improving productivity standards. The usage of industrial robots helps electrical and electronics companies to automate almost every manual task while adding value to their business growth. Thus, growing adoption has been causing a positive impact on the market growth of industrial robots. With growing development of the electronics sector due to rising demands for electronic devices by consumers has been also acting as a major driver toward higher requirements for industrial robots. As industries are shifting towards smart technologies, industrial robots are gaining much popularity in the electronics sector due to their capabilities of performing tasks like integration and assembling of various small-sized components within electronic devices such as mobile phones, computers, and many others more efficiently within less time intervals. Since electronics manufacturers have to work under tight profit margins, industrial robots act as a cost-effective solution for improving the automation standards in their industry. Industrial Robots are used in applications ranging from cutting metal housings to assembling miniature components on boards, to applying adhesives and polishing surfaces, thus performing quality inspections and packing of finished products, at lower costs. Moreover, in the electrical and electronics sector, industrial robots are utilized mainly in assembly, screw tightening, electronic parts insertion as well as inspection processes as the robots are highly capable of sustaining harsh working environments. Such growing deployments help the industry to continue with their production process with quality preservation even at times of lack of skilled labor. Additionally, with innovations in the field of industrial robotics, lightweight and smaller robots are facing high demands in this sector.

Geography- Segment Analysis

APAC dominated the Industrial Robotics Market in 2023 with a share of 58%, followed by Europe and North America. High and early adoption of advanced technologies in countries such as India, and China is set to boost the market growth. The strong financial position allows it to invest heavily in the adoption of latest tools and technologies for ensuring effective business operations. The Chinese government’s ‘Made in China 2025’ policy aims at improving the competitiveness of Chinese companies through automation. According to the Ministry of Industry and Information Technology, in 2022, China's industrial robot output grew by 5.4% to 222,000 units in the first half of the year. Service robot production surged by 9.62% to 3.53 million units. China maintained its global lead in industrial robot installations in 2022, capturing over 50% of the market share. Moreover, the automotive industry is the major adopter of industrial robotics with a wide variety of applications and thus the growing automotive industry in this region will propel the market. Companies such as BAIC Motors, and Changan Automobile Group, have been investing heavily in the adoption of robotics in the forecast period 2024-2030. In addition, the launch of ‘Make in India’ has increased the focus on the Indian manufacturing sector, which is set to be among the fastest-growing markets in the APAC region as well as globally. The manufacturing sector’s growth output has increased and is projected to exhibit high growth. For instance, the government of India has committed to investing more than $13 billion in industrial robotic R&D. The government estimates the manufacturing sector value could reach $1 trillion by 2025. Major companies such as GE, Bosch, and Panasonic are planning to invest in the country which would boost India’s economic growth.

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Drivers – Industrial Robotics Market Robotic Process Automation and Artificial Intelligence Automation Spending Driving the Growth of Industrial Robots

The Robotics process automation landscape has changed in the past couple of years and has evolved from an emerging factor for the industrial robotics industry. Robotic automation enables to achieve innovation in a quick and impactful way which can drive quantifiable benefits to the industrial automation industry. Across the globe, automation companies are investing lots of capital to develop and innovate new technology in research and development. In 2023, ABB committedto investing $280 million in Sweden's Västerås to boost its European Robotics hub, catering to rising demand for AI-driven collaborative and industrial robots. The expanded campus, aligned with ABB's local production strategy, aims to enhance capacity by 50%, meeting evolving market needs amid supply chain challenges. Similarly, companies such as Mitsubishi Electric Corp, Ellison, and so on are investing heavily for the development of industrial robots in the forecast period. Some of the key factor affecting robotic process automation includes process with higher automation potential, with higher headcount reduction that offer a great cost saving to the manufacturers. Robotic Process Automation (RPA) recurring costs including licensing, hosting, and monitoring vary significantly by vendor and type of solution, the lower the recurring cost for RPA, the higher the cost saving. Various service providers are implementing RPA tools in various areas of end-user processes focusing on achieving consistency, risk reduction, and cost reduction factors.

Rising Labor Costs Amidst the Aging Workforce to Boost the Industrial Robots Demand

The labor cost is highly significant in the total industrial operating cost, making generally 62%-65% of the total cost. In majority of the cases, manual jobs typically consist of two categories of staff: direct and indirect where industries cover an area of more than 2, 00,000 square feet. Direct staff is responsible for executing the process while indirect staff is for the back-end support for direct staff. The presence of both direct and indirect staff coupled with department managers presents a crucial cost in operating a warehouse. For instance, according to the U.S. Bureau of Labor Statistics' Employment Cost Index, wages and salaries rose by 4.3% in the 12 months ending December 2023, while benefit costs increased by 3.8% over the same period. Moreover, according to the U.S. Bureau of Labor Statistics,total nonfarm payroll employment increased by 353,000 in January, maintaining the momentum from December's gain of 333,000. Throughout 2023, employment rose by an average of 255,000 jobs per month. As average hourly earnings will rise further amidst the rising global inflation with weekly hours to remain constant or decline in the coming years, the operating costs are bound to advance. Apart from this, the developing nations have seen constant growth in the aging workforce resulting in issues related to safety, quality control, and productivity. Thus, the automation of industries has become a notable means to tackle the rising wages and workforce age. This has resulted in industrial operators relying upon robotics to provide a convenient and efficient way of reducing operational costs while simultaneously maintaining productivity at optimum levels.

Challenges – Industrial Robotics Market Limited Flexibility of Robots for Handling Skus Posing Challenge for Industrial Robotics

The dawn of electronic commerce enabled by the increasing accessibility to mobile devices has resulted in consumers shopping online from a multitude of merchandisers. As the delivery to the consumer in working time of 3-5 days is crucial for retailers, it has resulted in multi-varied stock-keeping units (SKUs) and caseloads. This scenario often becomes challenging in the Food & Beverage sector where companies need to address the consumer demand at a much faster pace. The robots utilized in the process industries are simply robots used in manufacturing operations that only require limited flexibility in handling pallets. Although over time, robots have developed to handle the SKUs with greater precision and accuracy but still require a great deal of evolution in handling mixed SKUs with consistent speed and accuracy without damaging the product. Hence these kinds of challenges hamper the market growth in the forecast period 2024-2030.

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Industrial Robotics Market Landscape

Product launches, acquisitions, Partnerships, and R&D activities are key strategies adopted by players in the industrial robotics market. Industrial Robotics' top 10 companies include Fanuc, KUKA AG, ABB Group, Yaskawa Electric Corporation, EPSON, Kawasaki Heavy Industries, Ltd, Mitsubishi Electric Corporation, Omron Adept Technology, Staubli, Denso Corporation, and Automation among others.

Ø  In November 2023, ABB Robotics introduced the IRB 930 SCARA robot, enhancing pick-and-place and assembly tasks in electronics, automotive, and renewable energy sectors. With a 10% increase in throughput and 200% stronger push-down capability, it optimizes productivity and quality, addressing evolving industry needs for heavier workpieces and force-intensive operations.

Ø  In November 2023, Yaskawa Electric Corporation has unveiled the MOTOMAN NEXT series, pioneering adaptive robotics in the industrial sector. With five models boasting payloads ranging from 4kg to 35kg, these robots possess autonomous adaptivity, a groundbreaking feature for making environment-based judgments, driving innovation in industrial automation

Ø  In April 2023, Doosan Robotics introduced the NSF-certified E-SERIES, a line of collaborative robots tailored for the food and beverage sector. This launch expands their product range with 13 new offerings, marking a significant milestone in the cobot market.

[mohitbisresearch]

The APAC Surgical Robotics market is expected to grow at a CAGR of 17.29% from $1,637.6 Million in 2022 to $8,068.7 Million by 2032 in the forecasted period of 2022-2032.

[ashimbisresearch]

Agriculture Autonomous Robots Market: A Global and Regional Analysis | BIS Research

According to BIS Research, the global agriculture autonomous robots market was valued at $828.4 million in 2022, and it is expected to grow with a CAGR of 25.12% during the forecast period to reach $3,136.7 million by 2028.

[alicetleibowitz]

Elevating Medicine: Stem Cell Manufacturing Market Growing Influence

[ragini-14]

Aerospace Robotics Market Opportunity Assessment, Market Challenges, and Key Players Landscape by 2030

Global Aerospace Robotics Market research report published by Exactitude Constancy reveals the current outlook of the global and key regions from the following perspectives: Key players, countries, product types, and end industries. The report studies the top companies in the global market and divides the market into several parameters. This Aerospace Robotics Market research report pinpoints the industry's competitive landscape to understand the international competition. This report study explains the expected growth of the global market for the upcoming years from 2024 to 2030. This research report is accumulated based on static and dynamic perspectives on business.

The Global Aerospace Robotics Market is expected to grow at 11.80% CAGR from 2023 to 2029. It is expected to reach above USD 7.91 Billion by 2029 from USD 2.90 Billion in 2023.

Browse the Complete Summary and Table of Contents @ https://exactitudeconsultancy.com/ja/reports/16247/aerospace-robotics-market/

[chandupalle]

[242 Pages Report] The 3D printing robot market was valued at USD 1.6 billion in 2023 and is estimated to reach USD 3.2 billion by 2028, registering a CAGR of 14.6% during the forecast period.

[lucidmarketreports1]

Revolutionizing Industries - The Robotic Palletizers Market

In the ever-evolving landscape of industrial automation, one of the standout innovations that has been transforming various industries is the Robotic Palletizers market. This remarkable technology has not only streamlined manufacturing processes but has also ushered in a new era of efficiency, precision, and cost-effectiveness.

Robotic palletizers are automated machines designed to arrange and stack products onto pallets. They have gained immense popularity across a wide range of industries, including food and beverage, pharmaceuticals, logistics, and manufacturing. The primary driving force behind this surge in demand is the desire for increased productivity and reduced operational costs.

The Robotic Palletizers market has been experiencing steady growth over the past decade, and this trend is expected to continue. The Robotic Palletizers market is witnessing exponential growth and innovation, with no signs of slowing down. As industries continue to seek ways to boost productivity, reduce costs, and improve safety, robotic palletizers are poised to play a pivotal role in shaping the future of manufacturing and logistics. Businesses that embrace this technology will likely gain a competitive edge, positioning themselves for success in a rapidly evolving industrial landscape.

[bisrsrch]

The advent of artificial intelligence (AI) and its integration with military RAS has the potential to change future warfare. It will help in reducing endangering risks to soldiers, air forces, and marines that possibly result in a generation of less expensive manned systems.

Growing demand to increase warfighter lethality and remove soldiers from dangerous situations is propelling the global military RAS market. The deployment of military RAS focuses on counterinsurgency and counterterrorism operations, with modernization for traditional ground combat receiving less emphasis.

Military robotic and autonomous systems manufacturers are anticipated to enhance payload and propulsion systems, which will result in improved operational capabilities and a shorter development cycle time.

Get free sample report at: https://bisresearch.com/requestsample?id=1442&type=download

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Artificial Intelligence (AI) in Collaborative Robotic (Cobots) Systems Market - Forecast(2024 - 2030)

AI in Cobots Market Overview

The global AI in cobots market in 2021 reached $118.2 million and is estimated to grow at a CAGR of 34.22% during the forecast period to reach $616.3 million by 2027. The entire robotics industry is witnessing the effects of Covid-19 pandemic, with strain felt on the supply chain restricting parts of imports and equipment exports in H1 2021 especially. The overall economic uncertainty also pushed majority of customers to defer purchases in order to conserve capital. Recent advancements in Machine Learning and human robot interaction have enabled collaborative robots to precisely execute tasks in dynamically changing workspaces, enabling operations and material handling to run more smoothly, efficiently and productively. AI is now intelligently powering cobots by leveraging billions of hours of iterative machine learned practices in manufacturing, production and engineering. Collaborative robots (cobots) represent a variant of industrial robots and is currently considered to be one of the fastest growing segments in industrial automation driven by improved technology such as virtual assistants, cloud computing, internet of things. A cobot is a type of robot that is designed to operate alongside humans in shared workspaces. These machines are easy to program and deploy, can increase productivity manifold, and offer high returns on investment.

Report Coverage

The report: “AI in Cobots Market – Forecast (2022-2027)”, by IndustryARC covers an in-depth analysis of the following segments of the AI in Cobots market

By Payload: Up to 5 Kg, 5 to 10 Kg, Above 10 Kg. By Application: Handling, Assembling/Disassembling, Welding and Soldering, Dispensing, Packaging and Others. By End User: Automotive, Electronics, Semiconductor, Plastics and Polymer, Food and Beverage, Healthcare, Metals and Machining and others. By Geography: North America (U.S, Canada, Mexico), South America (Brazil, Argentina and others), Europe (Germany, UK, France, Italy, Spain, Russia and Others), APAC (China, Japan India, SK, Aus and Others), and RoW (Middle east and Africa).

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Key Takeaways

Group PSA’s Sochaux plant in France has chosen Universal Robots UR10 for its "Plant of the Future" Project. Two UR10 cobots have been implemented at the Sochaux plant in screw driving applications on body-in-white assembly lines to increase performance and reduce production costs at the factory.

In 2019, Walmart has planned to invest $2.7 billion to add new robots totaling almost 4,000 robots in its stores and facilities in order to shift human workforce to customer service roles. The robots are majorly used for scanning, sorting goods from delivery trucks. This is set to create opportunities for AI in cobots in retail sector.

AI in Cobots Market Segment Analysis – By Application

Material Handling had a major share in the AI in Cobots Market with a value share of approximately 22.3% in 2021. Material handling is one of the major applications of industrial robots. Robots in material handling segment are used in applications such as movement of goods, protection, storage and control of products throughout manufacturing as well as warehousing of the products. Any industries that need to store, receive, dispatch or ship its products always entail industrial robot. Manufacturing and Warehouse operations involving handling of goods becomes complex when it takes place at a larger scale. This is made easy and efficient with the aid of industrial robots. Material handling robots are majorly used in warehousing applications as compared to its counterpart. Material handling applications that benefit from the incorporation of AI cobots encompass picking, packing, palletizing, sorting, and more. The wide-ranging use of these applications makes them a more site-specific solution for safety implementation. Operators and other workers are often moving or transporting other materials around the AI cobot, requiring additional planning to avoid hazardous contact. Safety-rated grippers are rare in the market at the present time. Currently, manufacturers typically use pneumatic grippers, which require safety considerations for impacts and the loss of power or suction. Uses of bar code, RFID, voice-activated receiving and packaging, pick-to-light technology, transportation management system is some of the drifts observed by material handling robots. Cycle counting, annual, physical and perpetual are few approaches of keeping a track of inventory.

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AI in Cobots Market Segment Analysis – By End User

Among industries, automotive held the largest share in 2021 at 23.2%. The industry development of AI cobots is ongoing in several different areas. Faster reaction time, more exact movement patterns, orientation capabilities, capabilities in imitating humans – all these aspects contribute to advancements in AI driven cobot development. In addition, brain-computer interfaces is an exciting area that has made significant progress recently. In recent developments in technologies such as linked data, parallel processing, edge computing and distributed artificial intelligence allow for efficient decision making by cobots, making execution robust and efficient. A challenge with the market deployment of AI cobots is that insufficient technology maturity hinders the market deployment of cobots. AI Cobot technology includes hardware design, sensors and actuators, efficient information processing, video processing, planning and multiple of fields from artificial intelligence landscapes, along with technologies that ensure safety, predictability and security of the solution. There is currently a need for high amount of signaling, bandwidth, low latency, and fast decision-making capabilities through efficient computing for AI driven cobots in safety-critical environments, wherein the facilities do not need human intervention. While the automation industry was affected during the pandemic, the longterm outlook for automation is positive, as end users evaluate their reliance on overseas supply chains and reevaluate their operations in a world where a pandemic can stop production cold. Automation is hence being looked upon as a valuable bulwark against the risks laid bare during the pandemic, and this can act as a strong growth driver for AI driven cobots and robots in industrial automation end user verticals.

AI in Cobots Market Segment Analysis – By Geography

Geographically, APAC held major share of 37% of AI in cobots market share in 2021, owing to high adoption of automation technologies in industrial and automotive warehouses and increasing investments and funding. North America is the next largest market with 33% revenue share in 2021. South America is witnessing the fastest growth rate with a CAGR of around 46.6% during the forecast period 2022 – 2027 owing to high investments and growing deployment of automation technology mainly in the countries such as Brazil, Argentina and Colombia. Portuguese company MOV.AI has announced in October, 2020 that it has raised $4m in funding. The company has designed its ROS for manufacturers of cobots, as well as academics and automation integrators. It also contributes to the ROS community. Some of the robots with AI enabled are YuMi from ABB, Franka Emika Panda, APAS from Bosch, Aura, Aubo, NEXTAGE and CORO etc.

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AI in Cobots Market Drivers

Growing demand for automation and technological advancements set to drive the AI In Collaborative Robotics Market

There has been significant growth in AI driven collaborative robotics market owing to the increased demand for automation, high competition in the e-commerce industry, and the advancement in technologies such as Internet of Things (IoT) and Artificial Intelligence (AI). The use of robots reduces the risk of injury to workforce has also witnessed growth. Integration of robots with artificial intelligence (AI) and machine vision technology has been assisting companies in obstacle detection, navigation, movement of the goods. This has been attracting vendors in automating the warehouses and installing the robots in warehouse, thereby driving the collaborative robotics market. In 2019, Geek Plus Robotics, an intelligent logistics robot solution provider had launched the world’s first interweaving sorting robot, which could be an alternative to conveyor systems. Mobile Industrial Robots (MiR), a leading manufacturer of collaborative mobile robots launched a new warehouse robot to automate the transportation of pallets and heavy goods across warehouses. Development of new robots for various applications of warehouses set to boost the demand of collaborative robotics market.

Growth in E-Commerce Sector

E-Commerce industry is rising at global level of retail and logistics. As a result, growing number of e-commerce companies look forward to automate warehouses. Warehouse robots play a key role in e-commerce industry for various applications such as automated storage and retrieval, picking and placing, order fulfillment operations and many others. Adoption of warehouse cobots by e-commerce companies helps in reducing operational and logistical costs and save on delivery time. This has been increasing automation in warehouses in order to deliver goods to shoppers in faster and more efficient ways by increasing productivity of supply chain. In developed countries such as the U.S., and Canada, Grocery retailers are focusing on deploying robots that bring the shelf stacks to human workers, who pick out the right products and package them up to be sent out. These robots travel with high speed, faster than humans, thereby increasing efficiency of the work. In 2019, Amazon had introduced new warehouse cobots in several of its U.S. warehouses that scan and pack items to be sent to customers. It has started using robots in warehouses, which scans goods coming down a conveyor belt raising the scope of adoption. In 2020 Covariant.ai launched its AI robots and solutions through its warehouse bin-picking robots which is being used by companies such as Knapp, a warehouse logistics company and Obeta, a German electronics retailer. As per estimates, around 2,000 AI powered robots have been deployed across warehouses globally.

AI in Cobots Market Challenges

High Initial Investment

The initial cost of AI driven collaborative robots that are used in factories are high as the cost of automation is much higher in comparison with labor costs. This prevents most companies from completely automating their operations with robots. The average selling prices of cobots vary from $25,000 to $50,000 and does not include the installation costs. In addition to this, there is a training cost associated with the robots that further restricts the operators’ likeability for integrating robots into their operating lines. Slow deployment of collaborative robotic systems by smaller and medium enterprises hampers the robotics market. However, high labor costs are set to drive the collaborative robot market during forecast period.

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AI in Cobots Market Landscape

Technology launches, acquisitions, and R&D activities are key strategies adopted by players in the AI in Cobots market. In 2021, the market of AI in Cobots market has been consolidated by the top players

Fanuc

Techman Robots

Rethink Robots

AUBA Robots

ABB

Kawasaki

KUKA

Yaskawa

Staubli

Universal Robots

Recent Developments

In May 2019, the government of Saudi Arabia announced an investment of $30 billion to upgrade warehousing facilities by adoption of the advanced autonomous robots in the newly built warehouses across Saudi Arabia, thereby contributing towards the growth of the cobots market during forecast period in this region.

In October 2019, the South Korean government announced an investment $150 million to develop the intelligent robots for various industrial application which includes warehousing and logistics, thereby enhancing the growth of the cobots market.

[mohitbisresearch]

The global autonomous surgical robotics market was valued at $1.81 billion in 2022 and is anticipated to reach $11.07 billion by 2033, witnessing a CAGR of 17.45% during the forecast period 2023-2033.

[ashimbisresearch]

Agriculture Autonomous Robots Market | BIS Research

The global agriculture autonomous robots market was estimated by BIS Research to be worth $828.4 million in 2022. Over the course of the forecast period, 2023–2028, it is anticipated to increase at a compound annual growth rate (CAGR) of 25.12%, reaching $3,136.7 million by 2028.

[creamflix]

PERSEPHONE — ryomen sukuna x female reader [chapter 1]

summary: ryomen sukuna, ruthless tycoon of the alcohol industry, is used to crushing rivals. but when his former meek secretary walks into his office as his newest competitor, he’s blindsided. you’ve transformed into a powerful force, ready to go head-to-head in a high-stakes battle for dominance. as tension rises between you — both in business and something far more dangerous — sukuna realizes this fight might cost him more than just his empire.

content warnings & tags: enemies to lovers, modern au, business tycoon sukuna, mentions of depression and alcoholism, angst, slow-burn, mentions of other jujutsu kaisen characters (suguru geto, choso kamo, yuuji itadori) - this takes place in the same universe as my upcoming salaryman!choso fanfic

word count: 6,203 words

notes: and the award of best liar goes to.....in my defense i needed a break from all the smut writing, so please! please, enjoy the first official chapter of an impulse project. there will be multiple parts to it, so worry not! and please, grill me in the comments. get as critical as you can get, i need the advice. thank you for reading!

masterlist

"you’re fuckin’ shit at your job! pathetic, you hear? if i see you here ever again, god so help me, you’ll never find another job again."

those words still echoed in your mind. sukuna's sneer, the disgust that dripped off every syllable. that day, three years ago, you were swiftly replaced, just another disposable pawn in his empire. it wasn’t that you lacked skills. in fact, you were precise, efficient — everything a good secretary should be. but no one could keep up with him. sukuna’s fiery temper was like a storm you never saw coming. always brewing, always on the verge of eruption. the minute you faltered, even slightly, he was there, leaning over your desk, barking down at you like you were nothing.

the flashbacks always left a sour taste in your mouth, but you weren’t the same cowering woman anymore. back then, the memory of his cruel words had left you teary-eyed in the restroom stalls, wiping away mascara smudges and biting back sobs. but after you left, you swore you’d prove him wrong. you refused to be just another forgotten casualty in sukuna’s warpath.

and now, you had your own wine company.

persephone.

sukuna found the name laughable at first, but the numbers? they didn’t lie. your brand was making waves, quickly becoming a sensation in the high-end wine scene. it wasn’t just some trendy label either — it had substance. the quality was undeniable, and the industry was taking note. especially his industry.

“fuckin’ ‘persephone,’ huh?” sukuna muttered under his breath, leaning back in his sleek office chair. he was alone, fingers tapping rhythmically against the armrest, his expression unreadable. “she’s really givin’ me a run for my money now.” he chuckled, but it wasn’t from amusement. it was that low, dangerous sound he made when something — or someone — was starting to piss him off.

he was the king of the alcohol game, dammit. ryomen had become a powerhouse in just four years, dominating the market with everything from vodka to rum, sake to whiskey. his brand wasn’t just a name; it was a status symbol. people flaunted his bottles like designer bags. you had ryomen on your bar? you were in a different league.

but lately, his sales were dipping in a very specific category. wine. your wine.

“you’re tellin’ me,” he grumbled, looking at the sales report, “that some chick i fired is takin’ a bite outta my profits? unbelievable.”

his current secretary, a polished woman with the demeanor of a robot, stood nearby, silent. she knew better than to interject when sukuna was simmering like this.

“it’s just wine, boss. nothing we can’t —”

“shut the fuck up,” he snapped, cutting her off. “i’ll tell you when it’s ‘nothing.’ right now, it’s a goddamn problem.”

his thoughts raced. part of him hated the fact that you were even on his radar again. you, the same woman who used to flinch when he raised his voice, the one who could barely get out an apology without her hands trembling. he could still remember how you’d stammer through excuses when he’d tear into you for something as simple as a typo in an email.

“god, she was useless,” he muttered to himself, leaning forward and running a hand through his pink hair. but then, a frown crept across his face. useless… or just unlucky enough to work under him?

he shook his head. no, he wasn’t going down that road. feelings, regret, all that emotional bullshit — none of it mattered. it only got in the way of the goal. sukuna was focused, driven, and nothing could pull him off track.

except maybe you.

he hadn’t dwelled on it much back then, too busy building his empire. but now, here you were, with your fancy brand and your goddamn ‘persephone’ label, threatening the wine segment he’d dominated for years.

“she must think she’s somethin’ special,” sukuna muttered under his breath, a smirk playing on his lips. “bet she’s struttin’ around now, huh? all high and mighty.”

he could imagine it — you, standing in front of a boardroom, confident, assured, looking down on everyone the way you probably thought he’d done to you. but that wasn’t going to last.

he rose from his chair, walking over to the window of his penthouse office that overlooked the city skyline. night was starting to fall, and the lights of the city below twinkled like stars.

“well, brat,” he said quietly to himself, voice low and dangerous, “you better enjoy it while it lasts. ‘cause when i’m done with you, you’ll wish i never fired you in the first place.”

he smirked at his own reflection in the glass. maybe he’d underestimated you back then. maybe he’d been too quick to write you off. but that didn’t change the fact that he was going to crush you now.

and this time, he wouldn’t even need to raise his voice.

saying that you were fucked was the understatement of the century.

the alcohol industry? you picked it on purpose — almost like tempting fate itself. it started innocently enough, with your last paycheck crumpled in your hand, drowning your sorrows in ryomen wine — the same wine you used to grab for sukuna when he’d bark orders at you. you swore you could still hear his voice every time you cracked open a bottle. the sharp aftertaste didn’t help, either. you switched to other brands when your wallet allowed: cloudy bay sauvignon blanc, stags' leap cabernet sauvignon, anything that felt like an escape from his shadow. but your funds ran dry faster than you expected, and soon enough, you found yourself back at your mother’s place, sulking like some NEET loser who couldn't face the real world.

and sukuna? that scumbag was true to his word. not only had he fired you with no remorse, but he made damn sure no one else would touch you with a ten-foot pole. rumors spread fast, and he made sure every single one painted you as the problem. you couldn’t get a job to save your life. so, you hustled. babysitting, tutoring, walking dogs — you did whatever you could just to scrape by. but it was humiliating, feeling like you were clawing at survival while your old boss sat on his throne, sipping his overpriced sake and not giving a second thought to you.

the worst part? you craved a drink. every time you got a little extra cash, you were tempted to blow it on just a bottle of something — anything — to numb the exhaustion. but your mother’s concerned eyes on your gaunt face made you stop. she was already worried enough.

then, one night, as you absentmindedly scrolled through your phone in your cramped childhood bedroom, you stumbled across a buzzfeed article: "how to make your own wine in ten easy steps!"

it was absurd — who the hell makes wine from scratch? but you clicked it anyway. the gears in your brain started turning as you read it over. step by step, you memorized every detail. the next morning, you raided the supermarket like a woman possessed, stuffing your cart with grapes, yeast, and whatever else you could get your hands on. you were going to make your own wine, because if you couldn’t afford it anymore, then screw it — you’d just make the damn thing.

you spent hours in the kitchen, your hands moving frantically, following the recipe to the letter. and somehow, against all odds, the first batch tasted… good. like, really good. your mother, usually uptight about everything you did, even cracked a rare smile when she tasted it.

“this is actually delicious,” she admitted, setting the glass down. “you should bring some to my gardening club next week. the ladies would love this.”

it was a small suggestion, but it lit a fire in you. making those first few test bottles for her friends? it wasn’t just a distraction anymore. it was the first real sense of purpose you’d felt in months. and when they praised it — truly praised it — you realized this wasn’t just a hobby. this was your way out. your way to rewrite the script that sukuna had burned into your life. you weren’t just going to survive. you were going to live.

what you didn’t expect was for your little wine experiment to become such a big hit. 

the ladies from your mom’s gardening club practically lost their minds over your creation. they praised your "natural talent" for winemaking, showering you with compliments and, more importantly, money. they insisted you make more, some even handing over cash in advance just to guarantee their next bottle. you were floored. you could practically hear the sound of money flowing in as you eagerly took order after order, working day and night in your makeshift wine lab — your old side hustles as a barista and a dog poop scooper long forgotten.

now? you were a businesswoman, and damn if you didn’t love saying it. your mom did too. she proudly bragged about you to anyone who would listen. whenever someone asked that tired, familiar question — "what’s your daughter been up to these days?" — your mom would light up, puffing her chest with pride as she told them all about her daughter’s successful wine venture.

time blurred as you threw yourself into your work, orders coming in steadily, and with them, a steady income. it wasn’t long before you had enough to take your mom out for a nice dinner — your treat. the look of pride on her face when the waiter handed you the bill? priceless. you didn’t even feel the pull to drown your sorrows in alcohol anymore. sukuna’s wine? fuck that. the high you got from creating something that people loved, the thrill of turning your passion into profit — that was better than any drink could ever be. but, of course, ambition is a funny thing. once you start getting a taste of success, you start wondering — what if i could get higher?

that’s when suguru geto crash-landed into your life. literally. 

one day, his car broke down in front of your house, a random stroke of luck that led to something unexpected. what started as a quick fix turned into a fast friendship, and in just a week, you went from being casual acquaintances to best friends. turns out, suguru’s aunt was part of your mom’s gardening club, so you two started seeing each other more often, and he quickly became your biggest supporter.

“you know,” he said one afternoon, lounging on your couch, “you should make this a real thing.”

“it is a real thing,” you laughed, raising an eyebrow at him.

“no, i mean like — patent it. sell it in supermarkets. let the whole damn world know about you.”

his words struck a chord in you. you stared at him for a moment, your mind spinning with the possibilities. could you really do that? could you take persephone to the next level?

“i don’t know, sugu,” you murmured, biting your lip. “that’s a lot of pressure. i mean, i’m doing fine as is —”

“fine?” he cut you off, grinning. “you’re thriving. don’t sell yourself short. you’ve got something special here, and you know it.”

his confidence in you was almost overwhelming. it made you wonder — what if he was right? what if this little wine brand of yours wasn’t just a side gig anymore, but something bigger? something that could rival even the big names like… ryomen.

the thought sent a chill down your spine. sukuna.

no. this was your time. your success. and this time, it was on your terms.

your confidence, once sky-high, was quick to deflate as reality hit you like a brick wall. how the hell were you going to get the money to start? you weren’t exactly rolling in cash, and even with all the orders you had, it wasn’t enough to cover what you needed to expand. you were, in every sense of the word, still a nobody in the business world.

sitting on the couch, your mind raced, spiraling through all the worst-case scenarios. that’s when suguru, ever the calm one, leaned back casually and smirked.

“honey, you forget,” he said, shooting you a knowing look, “my talent is breathing money.”

your eyes widened. “you’re seriously gonna fund this?”

“why not?” he shrugged, the confidence in his voice unwavering. “i know you’re serious about this, and i’d rather bet my money on you than anyone else. plus,” he added with a grin, “this is gonna be fun.”

his belief in you left you speechless, and soon after, your mother chipped in too, offering up what she could. “you’ve got something special here,” she said softly, her eyes shining with pride. “we both believe in you, and you know what you’re doing.”

with their help, you pooled together just enough to get things rolling, investing everything accordingly. you finally gave your company a name — persephone. it felt like a declaration. this wasn’t just a passion project anymore; it was your shot at proving yourself, at rewriting the story that sukuna tried to burn into your life.

you managed to get your first stock sent out to the supermarket you used to work in, thanks to your old manager who, having tasted your wine himself, vouched for it without hesitation. he agreed to stock your goods on a trial basis, just to see how the public would respond. you sent the stock out tentatively, crossing your fingers and hoping against hope that you could sell out, just maybe.

you spent that afternoon waiting for a response, nerves gnawing at you, until exhaustion pulled you into sleep. you weren’t prepared for what you’d wake up to.

when you blinked awake, the first thing you saw was your phone screen flashing — seven missed calls from suguru and three from your manager. panic gripped you as the worst thoughts raced through your mind. what if something went wrong? what if people got sick from your wine? what if —

you quickly dialed suguru back, your heart hammering in your chest.

“y/n!” his voice came through, excited, breathless. “you’re not gonna believe this. your entire stock? sold out in four hours. people are demanding for more! even the other supermarkets are calling in, asking for you!”

you blinked, the words not fully sinking in. sold out? your whole stock? your mind spun as you processed what he was saying. a rush of disbelief and euphoria flooded your senses all at once.

“i — what? are you serious?”

“dead serious,” suguru chuckled. “this is just the beginning, y/n. your life’s about to change, and fast.”

and in that moment, you knew — this wasn’t just a lucky break. this was it. your life was about to change forever, and sukuna? he wasn’t looming over you anymore. you were about to loom over him.

all of this was just one year ago. persephone blew up like dynamite, becoming the “it” drink with gen z practically overnight. people everywhere dubbed it “the hot girl drink,” and it spread like wildfire on social media. celebs, influencers, and even rappers were endorsing it — rihanna, beyonce, hell, even international actors from countries you never thought would give you the time of day. your pet project had turned into a full-blown empire, something you never even dreamed of. the insane part? it wasn’t just a fad — it was here to stay. persephone was the new, unbeatable champion of the wine industry, holding the number one spot for the entire year. nothing — and no one — could touch you.

market experts were scrambling to crack the secret behind your success. every business magazine, blog, and analyst was pouring over the data, trying to figure out how the hell a tiny, unknown brand could rise to the top so quickly. when forbes asked you to explain it, your response had been simple:

"all you need is a little bit of love in the mix. that's why everyone loves us."

love? bullshit.

sukuna scoffed, slamming the magazine down on his desk as he glared at your interview in the newest issue of forbes. his eyes burned with frustration as he scanned the glossy page, your face plastered on the front cover — forbes, of all things. he remembered when he was the one on the cover. and now it was you, alongside some other guy, suguru geto, your so-called "business partner." his hands fisted the edges of the magazine as he forced himself to read through the article, bile rising in his throat.

"fuckin’ love," sukuna muttered under his breath. "what a load of crap."

what really pissed him off wasn't the fact that ryomen wines had dropped to number two in the market. no, they were still crushing it in vodka, rum, and sake — dominating, even. sukuna still smugly held onto that victory, and in truth, ryomen's other sectors were thriving. but it wasn’t about the numbers.

it was about you.

you, of all people, had stolen his top spot. the quiet, cowering secretary he’d dismissed without a second thought had somehow clawed her way up to rival him. beat him. and that, more than anything else, was what grated on his nerves. it was like a personal insult, like every bottle of persephone on the shelves was a slap to his face.

he didn’t understand it — couldn’t wrap his head around how you, someone he once considered nothing more than a weak, insignificant nuisance, had built something this big. this powerful. it was unthinkable.

but it didn’t matter. because if there was one thing sukuna hated more than losing, it was losing to you.

“get ready,” he muttered, tossing the crumpled magazine into the trash. “this ain’t over.”

he wasn’t about to let you bask in your victory for long. oh no, sukuna never did well with defeat, and you were about to learn exactly what that meant.

sukuna’s sundays were always a mixed bag when his brothers came over. on the one hand, he secretly enjoyed not being alone, the house filled with chatter and energy he rarely allowed himself to admit he missed. on the other hand… they had their quirks, quirks he didn’t always have the patience for.

today was no exception.

“oii, nii-chan!! is it true you’re cooked?” yuuji’s loud voice rang through the kitchen as he leaned over the counter, his face full of boyish excitement. at eighteen, fresh out of high school, yuuji was all energy and enthusiasm, completely missing the tension in sukuna’s glare.

“we are not cooked, brat. now scram!” sukuna growled, his patience already wearing thin. it wasn’t that he didn’t like yuuji; he loved the kid in his own harsh way. but today was not the day to bring up the one topic that had been gnawing at him for weeks now — persephone.

yuuji, of course, remained completely oblivious to his brother’s thinly veiled rage. “dude, we need to try it out — for sampling purposes, of course!” he corrected himself quickly when sukuna’s eyes darkened, the older man’s low growl sending a shiver down his spine. choso, standing quietly by the side, let out a silent sigh of exasperation that went unnoticed by both of them. as the eldest brother of the three, choso was used to playing mediator between sukuna and yuuji’s endless energy.

“talking about that cheap wine in front of your brother? seems like choso here isn’t teachin’ ya manners, brat,” sukuna scoffed, throwing a sharp glare at choso. but choso wasn’t fooled by the display — he knew sukuna well enough to recognize the silent plea in that look. sukuna wasn’t just angry; he was frustrated and on edge, and right now he needed choso’s help to avoid losing face in front of their younger brother.

choso, ever the calm and rational one, stepped in smoothly. “sukuna’s right, yuuji. why don’t we try some of his wine instead? ryomen’s pretty coveted, you know. you can even tell your friends you’ve got the inside scoop on the best stuff,” he suggested, his voice soft and persuasive. he knew yuuji’s weak spot — flexing on his friends — and wasn’t above playing that card to steer the conversation away from persephone.

yuuji’s eyes lit up at the mention of flexing to his friends. “yeah, that’d be awesome! ryomen’s, like, top-tier,” he agreed quickly, the previous excitement over persephone fading as he eagerly darted toward sukuna’s personal bar.

“but only a sip!” choso called after him, his tone firm but affectionate. yuuji grinned and gave a thumbs-up, too eager to care about the warning.

as soon as yuuji was out of earshot, sukuna’s shoulders relaxed slightly, though his scowl remained. “thanks,” he muttered under his breath, leaning against the kitchen counter with a scowl that barely concealed his relief.

choso merely nodded, the hint of a smile tugging at his lips. “you should really tell him what’s bothering you, sukuna. pretending it’s not a problem won’t make it go away.”

sukuna’s jaw clenched at the suggestion. “i’m not pretending anything,” he shot back. “just not giving that cheap wine any more attention than it deserves.”

choso didn’t argue — he knew better than to press sukuna when he was like this. but even as they heard yuuji clattering around in the bar, talking excitedly to himself about the bottles he found, choso couldn’t help but wonder how much longer sukuna could keep up this front before the tension snapped.

soon enough, sukuna bid choso and yuuji goodbye, grunting a half-hearted “good luck” to yuuji for his academics and giving a curt nod to choso. it was their silent agreement to continue taking care of yuuji, a bond forged through the ups and downs of their unconventional family. deep down, sukuna wished his brothers could stay longer, but he knew his work environment would be more chaotic than conducive to yuuji’s growth. the kid needed some normalcy, a chance to be a teenager without the weight of sukuna's world pressing down on him.

choso had that normalcy. he had a simple job and quiet life waiting for him back home, something that balanced him out in a way that sukuna hadn’t found in years. as he watched them leave, sukuna couldn’t help but wonder what life could have been like if he hadn’t run off at twenty-seven, leaving his twenty-two-year-old brother to shoulder the burden of raising a thirteen-year-old yuuji all by himself. it felt like a dick move, something no older brother should do. but he’d made up for it in his own way — by rapidly building a name for himself in the alcohol industry, ensuring his brothers were taken care of.

the weight of those thoughts pressed on him as he closed the door behind them. he had sent ample money back to support choso and yuuji, ensuring they lived comfortably and never struggled. yuuji’s education had never been compromised, and sukuna took a twisted sense of pride in that. everything he did — every deal struck, every bottle sold — was silently for them, though he’d never admit it out loud. they knew, though. they understood the sacrifices he’d made and the lengths he’d go to protect them.

leaning against the closed door, sukuna let out a heavy sigh, running a hand through his hair. the house felt empty now, the echoes of yuuji's laughter fading away. but he was used to this emptiness. it was part of the job, part of the life he’d chosen. yet, as he glanced at the bottle of ryomen wine sitting on the counter, the nagging feeling in the back of his mind grew louder. persephone was thriving, and he couldn’t shake the feeling that it was more than just a business — it was a challenge, a direct competition that tugged at his pride.

he shook his head, pushing away the thoughts. no need to dwell on that right now. there would be time to strategize, to find a way to reclaim what he’d lost. for now, he had work to do, deals to make, and a reputation to maintain. but the tension lingered, a constant reminder that the game was far from over.

every business professional and their mother had heard of the forbes awards — one of the highest honors in the industry, recognizing outstanding achievements in categories like innovation, leadership, and entrepreneurship. it was a big deal, and of course, sukuna was invited. how could he not be? he was the face of ryomen, and ryomen was synonymous with him. it would have been a moral sin to overlook his presence.

but alongside him, in a stunning twist of fate, you were invited as well. your heart raced with excitement as you entered the grand hall, arm in arm with suguru, who wore his usual calm demeanor. the ambiance was electric, filled with murmurs of anticipation and the soft clinking of glasses. you felt like you were floating, clad in the prettiest gown you’d ever worn, the fabric hugging you in all the right places. your excitement bubbled over as you and suguru chatted animatedly, sharing whispers and laughter about the event.

sukuna sat a few seats ahead of you, his presence commanding attention even before the ceremony began. he glanced back at you and suguru, his brow twitching in annoyance. that bastard, he thought, irritation prickling at his nerves. was he annoyed because you were here, or because you were here with suguru? who the hell does he think he is, cozying up to you like that?

he clenched his jaw, forcing himself to focus on the stage as the lights dimmed. why the fuck does it matter? sukuna knew he should be above this, above whatever twisted emotions were gnawing at him. but it was hard to shake the feeling that your success was a direct challenge to him. persephone had blown up like a wildfire, and now here you were, practically glowing next to some random man.

the announcer’s voice boomed, echoing through the hall as the first award was presented. sukuna’s mind raced. everyone in this room is waiting to see me win. his heart pounded as he thought about the years of work, the sacrifices he made to build ryomen into what it was. these people need to remember who the real titan in the room is.

he couldn't help but steal glances at you, laughter dancing on your lips as you leaned into suguru’s space, that smile of yours bright enough to rival the stage lights. you think you’re some kind of star now, huh? the thought twisted in his gut. you don’t know what it took to get here.

as winners were announced, the crowd erupted in applause, and sukuna forced himself to smile politely, though inside he was a storm. you’ll never be more than a little brat who got lucky, he told himself. and yet, here you are, basking in the glory that should have been mine.

with every name called, the tension in sukuna grew. he could feel the eyes of the room shifting between him and you. they’re waiting to see what i do next, he mused, resentment and determination colliding within him. they think this is the peak. they have no idea what’s coming.

the night was still young, and the real competition was just beginning.

“and this year’s forbes most innovative company award goes to — y/n l/n & suguru geto for persephone!”

you sat there dumbfounded, too shocked to move, even as cheers erupted around you, your name being called echoing in your mind like a beautiful melody. suguru was beside you, his excitement contagious as he urged you on, “y/n, we won! go on, what are you waiting for?”

you won. you really won. the gravity of it settled in, and you felt a rush of emotions. you hoped your mother was tuned in tonight — oh, who were you kidding? your mother and every other mother in the room had tuned in, probably with their phones in hand, eagerly documenting the night. your mom's hourly reminders of “forbes award show tonight, my daughter is winning” played in your mind like a comforting mantra.

it took all your physical strength to push yourself up from your seat, legs trembling as you shakily walked toward the stage. the camera panned in on your nervous expression, capturing the moment for the world to see. when the award was handed to you, a giddy laugh escaped your lips, a blend of disbelief and joy.

“i — i don’t even know where to begin. i’m just… i’m just someone who started out in her mother’s kitchen.” the crowd chuckled, and you caught a glimpse of suguru, his face radiating pride. “and here i am, getting an award from forbes.” the room erupted into cheers, and you could feel the warmth of their applause wrapping around you.

“i….i made it, mom! i really did, i—” your eyes inadvertently wandered, locking onto sukuna, who was seated a few rows ahead. his expression was thunderous, livid anger practically radiating off him, his tattoos appearing to shift in the dim light as he stared you down. if looks could kill, you were certain you’d disintegrate on the spot.

for a fleeting moment, you felt like that meek little secretary from years ago — the girl who cowered at his angry words, whose confidence had crumbled under his disdain. your breath caught in your throat, palms clammy around the award that suddenly felt like a shackle, the blaring stage lights pressing down on you.

“t-thank you,” you mumbled quickly, and with that, you rushed off the stage, confusion buzzing in the air as people murmured about your abrupt exit. suguru’s brows furrowed with concern as you settled back into your seat beside him.

“hey, what’s wrong? talk to me,” he whispered, his hand finding yours beneath the table, offering a comforting squeeze.

“i saw him,” you admitted, your voice barely above a whisper, the reality of your win overshadowed by the weight of sukuna’s gaze.

the moment hung in the air between you, an electric tension that made your heart race. you had won tonight, yet the thrill felt tainted, as if sukuna’s presence had darkened your moment. suguru's grip tightened, grounding you, but the storm brewing inside you was harder to quell. this victory should have felt like a celebration, but instead, it brought the ghosts of your past crashing back, threatening to overshadow everything you had worked so hard for.

you should be counting your lucky stars that you exited the stage as soon as possible because if you had stood there for even one more minute, holding the award and basking in the stage lights, sukuna would have popped a blood vessel.

how could you — of all people — have won the award? it felt like a cruel joke, a slap in the face to all the hard work ryomen had poured into every drink they crafted. sugary excuse of a wine — that’s what he thought of your creation. it didn’t matter that you had poured your heart into persephone; to him, it was a mere distraction, a gimmick that somehow managed to catch fire while he’d been left to stoke the flames of a legacy he had built with his own hands.

sukuna’s jaw clenched, and his hands balled into fists, nails digging into his palms as he tried to reign in the rage bubbling beneath the surface. what the hell did you do to deserve this? it wasn’t fair. i revolutionized the industry, he thought bitterly, a storm brewing in his chest. i put everything into ryomen, and yet here you are, stealing the spotlight with your little pet project.

he couldn’t even pay attention to the next awards being given out; they were just a backdrop to the humiliation he felt. this isn’t how it’s supposed to be. he scanned the room, trying to gauge the reactions of others. do they think this is a joke? he wanted to scream, to lash out at anyone who dared to think persephone was on his level. the mere thought of you being lauded for your success twisted in his gut like a knife.

you didn’t know the sacrifices it took to build an empire, he raged inwardly. you didn’t endure the sleepless nights, the harsh decisions, the pressure of making a brand that people could depend on. to sukuna, ryomen wasn’t just a company; it was an extension of himself, a representation of all he had sacrificed for his brothers, for his future. and now, you had waltzed in and claimed an accolade that felt undeserved.

every cheer from the crowd felt like a taunt, a reminder of how far you had come and how deeply he loathed that it was you who had taken this honor away from him. you’ll never be more than a flash in the pan, he promised himself, a mantra to ease the burning rage. i’ll make sure of that.

his mind raced, plotting and scheming as he gripped the armrest of his chair, knuckles white. i need to show them who the real titan is. he had to reclaim his dominance, to put you in your place. it didn’t matter how many influencers endorsed you or how popular your product became; this was just the beginning, and he would not be overshadowed by someone he once considered insignificant.

as you settled back into your seat, a shaky smile still lighting up your face, sukuna's gaze hardened. this isn’t over, he vowed silently, his heart pounding with a mix of anger and resolve. you may have won tonight, but I’ll be damned if i let you steal my thunder.

days had passed since the forbes award show, but the victory felt hollow for sukuna. sure, he walked out with an armful of awards: the stevie awards, recognizing achievements in management and customer service; the international business awards, celebrating excellence in global innovation and leadership; and the business excellence awards, which honored outstanding performance across the board. it was a haul that solidified his status as a titan in the industry. but even with all that, his mind was consumed by the nagging echo of your name.

how the hell did you manage to steal that one award? it nagged at him like a splinter, refusing to be ignored. it didn’t make sense. even though your win seemed like a mere trinket compared to his accolades, it felt like a theft — a theft of something more precious than gold.

wasn’t it enough that i built this empire from the ground up? he thought, frustration simmering just below the surface. i sacrificed everything to get here, and you — of all people — come in and claim a piece of the pie? it infuriated him to think of you standing on that stage, giggling with disbelief, so carefree and unburdened by the weight of the industry that he had shouldered for years. i’ve earned this!

flashbacks from the award show rolled through his mind like a montage — standing on stage, the lights shining down on him as he accepted award after award. the applause ringing in his ears, the pride swelling in his chest as he shook hands with industry leaders, the kind of recognition that validated every sacrifice he had made.

“congratulations, sukuna,” one executive had said, clapping him on the back. “you’ve really outdone yourself this year.”

“what can i say?” he had replied with a smirk, “i’m just that good.”

yet, while those moments should have felt triumphant, all he could think about was you. that fleeting moment when you stood up there — why couldn’t he shake the image of your smile, your shocked expression? it stirred something within him, an unsettling mix of envy and anger.

you didn’t earn it, he seethed inwardly. you didn’t work your way through sleepless nights or the pressure of making decisions that could sink a company. you just made a drink and got lucky with some influencers.

he wanted to dismiss your success as a fluke, but something about it gnawed at him. why does it bother me so much? he questioned himself, feeling a surge of confusion mixed with annoyance. you weren’t a threat, you were an annoyance, a temporary blip in the industry. yet, he couldn’t shake the feeling that you were becoming something more — something significant.

the thought of you overshadowing his hard-earned victories was infuriating. i won’t let you steal my thunder, he promised himself, his resolve hardening with every passing day. he could not let the narrative shift. this isn’t over; i’ll make sure everyone knows that ryomen is the name that matters, not your little hobby.

but as the days turned into weeks, sukuna found it increasingly difficult to focus solely on his empire. every time he turned on the news or scrolled through social media, your name surfaced, wrapped in praise and admiration, while he was left wondering how you had somehow infiltrated his thoughts, stirring up feelings he had long buried. it’s just a phase, he told himself, clenching his jaw. i’ll crush this little competition of yours. soon, no one will even remember your name.

but deep down, a flicker of doubt loomed. what if they do?

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[ragini-14]

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