#IceBucketChallenge

[propertyofkylar]

#icebucketchallenge

[dailyskz]

180608 realstraykids:

안녕하세요 스트레이 키즈 방찬입니다. 에이스 김병관 선배님과 박지민 선배님의 지목으로 2018년 아이스 버킷챌린지에 참여하게되어 영광입니다. 저의 영상을 통해 많은 분들이 병원 설립에 함께 참여해주시길 바라는 마음을 담았습니다. 저와 함께 뜻깊은 참여를 해주실 세분은 낙준 선배님, 데이식스 영케이 선배님, 워너원 이대휘 선배님입니다. 많은 참여 부탁드립니다! #승일희망재단 #아이스버킷챌린지 #StrayKids

Hello, It's Stray Kids' Bang Chan. I am honored to be chosen by ACE's Byeongkwan and Park Jimin to participate in the 2018 Ice Bucket Challenge. Through this video, I hope to show many people about the hospital establishment and participate together. The three people that will participate in this meaningful challenge with me are Nakjoon, Day6's Young K, and Wanna One's Lee Daehwi. Please participate a lot! #ALS #IceBucketChallenge #StrayKids

trans: Stray Kids Cloud 9

[daily-twice-content]

JY_PIECE:

공승연 배우의 지목을 받아 <2023 아이스버킷챌린지> 에 참여하게 되었습니다.

대한민국 최초의 루게릭 요양병원 건립을 위해 많은 응원 부탁드립니다. 좋은 마음으로 제 이름과 원스의 이름으로 기부 챌린지도 동참하겠습니다.

#승일희망재단#루게릭요양센터#icebucketchallenge#2023아이스버킷챌린지#희망의끈을이어갑니다

[panda-guys-blogs]

Innovative Social Media Campaigns That Drive Results

In the fast-paced world of digital marketing, standing out on social media can be a game-changer for your business. Innovative social media campaigns not only capture attention but also drive meaningful engagement and results. In this blog, we’ll explore some cutting-edge strategies and examples of successful social media campaigns that you can draw inspiration from to boost your brand’s online presence.

Why Innovative Social Media Campaigns Matter

Social media platforms are crowded with brands competing for user attention. To cut through the noise, you need campaigns that are not just creative but also strategically designed to resonate with your target audience. Innovative campaigns can help:

Increase Brand Awareness: Unique and memorable campaigns can make your brand more recognizable.

Boost Engagement: Engaging content encourages likes, shares, comments, and more.

Drive Conversions: Well-crafted campaigns can lead to higher conversion rates, whether it’s sales, sign-ups, or other desired actions.

Key Elements of an Innovative Social Media Campaign

Creative Content: Use a mix of images, videos, infographics, and interactive content.

Storytelling: Craft a compelling narrative that aligns with your brand values.

User Engagement: Encourage user participation through contests, challenges, and user-generated content.

Data-Driven Approach: Use analytics to understand what works and optimize your campaigns accordingly.

Cross-Platform Consistency: Ensure your campaign message is consistent across all social media platforms.

Examples of Successful Innovative Social Media Campaigns

1. #ShareACoke by Coca-Cola

Overview: Coca-Cola replaced its logo on bottles with popular names and encouraged people to share a Coke with friends and family.

Why It Worked:

Personalization: People love seeing their names on products, making it highly shareable.

User Participation: Encouraged sharing photos with Coke bottles on social media, boosting engagement.

Emotional Connection: Tapped into personal relationships and sharing moments.

https://prod-files-secure.s3.us-west-2.amazonaws.com/5c44bea8-c27a-41f2-9bc1-c88d10143386/c7735b4c-f01f-4cb7-975d-96e7cb6ab9bf/1676599376344.jpeg

2. #IceBucketChallenge by ALS Association

A viral challenge where people dumped ice water over their heads to raise awareness and funds for ALS.

Why It Worked:

Viral Nature: The challenge format made it fun and easy to participate and nominate friends.

Purpose-Driven: Connected to a meaningful cause, motivating people to participate.

Celebrity Involvement: Participation from celebrities amplified the campaign’s reach.

https://prod-files-secure.s3.us-west-2.amazonaws.com/5c44bea8-c27a-41f2-9bc1-c88d10143386/e778649c-7a47-4ad5-85d3-803ce4bcee1f/blog-header-060519.png

3. #LikeAGirl by Always

Overview: A campaign that challenged gender stereotypes by redefining the phrase “like a girl” in a positive light.

Why It Worked:

Strong Message: Addressed a significant social issue, resonating with a broad audience.

Emotional Appeal: Used powerful storytelling to create an emotional connection.

Wide Reach: The message was relevant to people of all ages and genders, making it highly shareable.

https://prod-files-secure.s3.us-west-2.amazonaws.com/5c44bea8-c27a-41f2-9bc1-c88d10143386/e40f6936-4043-46c7-964c-3a5240dc72eb/2015_GL_2015_200011_hero_1.jpg

How Panda Guys Can Help

At Panda Guys, we specialize in crafting innovative social media campaigns that drive results. Here’s how we can help you:

Tailored Strategy: We start by understanding your brand, goals, and target audience to develop a customized social media strategy.

Creative Content Creation: Our team of talented designers and content creators will produce engaging visuals, videos, and posts that capture attention.

Storytelling Excellence: We craft compelling narratives that resonate with your audience and convey your brand’s message effectively.

User Engagement: We design campaigns that encourage user participation, from interactive posts to engaging challenges and contests.

Data-Driven Insights: Using advanced analytics, we continuously monitor campaign performance and make data-driven adjustments to maximize results.

Cross-Platform Integration: We ensure your campaign is seamlessly integrated across all relevant social media platforms for a consistent brand presence.

Conclusion

Innovative social media campaigns can transform your brand’s online presence, drive engagement, and deliver tangible results. By learning from successful campaigns and focusing on creativity, storytelling, and user engagement, you can create social media strategies that truly stand out. Partner with Panda Guys to take your social media marketing to the next level. Start brainstorming your next big campaign today and watch your brand soar to new heights!

[thedigibazzartdb]

Top 10 Hashtag Strategies to Boost Your Digital Marketing Campaigns

They are powerful tools that can elevate your campaigns and connect you with your target audience. If you aim to enhance your digital marketing efforts, consider these top 10 hashtag strategies that the best digital marketing company in Kanpur swears by.

1. Research Trending Hashtags

Staying updated with trending hashtags relevant to your industry is essential. Use tools like Twitter Trends, Instagram Explore, and Hashtagify to find popular hashtags. By leveraging trending hashtags, you can tap into larger conversations and increase your content’s reach.

2. Use Industry-Specific Hashtags

Identify and utilize hashtags specific to your niche. For instance, if you are in the fashion industry, hashtags like #FashionTrends, #StyleInspo, and #OOTD (Outfit of the Day) can help you connect with a fashion-savvy audience. The best digital marketing company in Kanpur often uses industry-specific hashtags to ensure their content reaches the right audience.

3. Create Your Own Branded Hashtags

Branded hashtags are unique to your brand and can help build a community around your business. They make it easier for users to find content related to your brand. For example, Nike uses #JustDoIt, while Coca-Cola uses #ShareACoke. Creating a catchy and memorable branded hashtag can enhance your brand’s visibility and engagement.

4. Mix Popular and Less Popular Hashtags

Using a mix of popular and less popular hashtags increases your chances of being discovered. Popular hashtags have a broad reach but also face high competition, while less popular ones have a more targeted audience with less competition. Combining both types ensures a balanced strategy.

5. Analyze Hashtag Performance

Regularly analyze the performance of your hashtags to understand which ones are driving engagement and reach. Use analytics tools provided by social media platforms or third-party apps like Sprout Social and Hootsuite. The insights gained can help you refine your hashtag strategy for better results.

6. Keep Hashtags Relevant and Specific

Ensure your hashtags are relevant to the content you are posting. Irrelevant hashtags can mislead your audience and reduce engagement. Be specific to your content to attract a more interested and engaged audience.

7. Limit the Number of Hashtags

While it’s tempting to use as many hashtags as possible, overloading your posts with hashtags can appear spammy. On platforms like Instagram, using 5–10 relevant hashtags per post is effective. On Twitter, aim for 1–2 hashtags per tweet for optimal engagement.

8. Participate in Hashtag Challenges

Hashtag challenges are a fun and engaging way to connect with your audience. Participating in or creating your own hashtag challenges can increase your visibility and encourage user-generated content. For example, the #IceBucketChallenge was a massive success in raising awareness and funds for ALS.

9. Monitor Competitors’ Hashtags

Keep an eye on the hashtags your competitors are using. This can provide insights into successful strategies and help you discover new hashtags. The best digital marketing company in Kanpur often monitors competitors to stay ahead in the game.

10. Stay Updated with Hashtag Trends

Hashtag trends can change rapidly, so it’s important to stay updated. Regularly check for new trends and adapt your strategy accordingly. Being quick to adopt trending hashtags can give you a competitive edge.

By implementing these hashtag strategies, you can significantly boost your digital marketing campaigns and enhance your brand’s online presence. Remember, consistency and relevance are key. Stay updated, analyze your performance, and adapt to new trends to stay ahead in the digital marketing game.

If you’re looking for expert assistance to elevate your digital marketing efforts, consider partnering with the best digital marketing company in Kanpur. With the right strategies and professional guidance, you can achieve remarkable results and take your brand to new heights.

[saramackenzie1982]

So, what does Enos, the ice bucket challenge and Carthage have to do with it? Tune in this Friday!

#TriviaGame #IRL #BiblicalCharacters #AdamAndEve #AncientHistory #Geography #ALSAwareness #IceBucketChallenge #EpicFantasy #ActionAdventure #AutumnReads #IndieAuthor #NewBritain

[sportopfun]

Ice Bucket Leak Test: Ice-olated or Ready to Soak? ? Ready to take the ultimate plunge? Our ice bucket is Ice-olated tested, ensuring a leak-proof soak! Get ready to make a splash and stay dry! ? #IceBucketChallenge #StayDryStayCool #coldplunge #icebath #bathtub

[marsfactory-blog]

퍼플키스 나은 도시 채린 Purple Kiss ALS 아이스버킷챌린지 #icebucketchallenge #kpopidol

[ikusayu-no-hana]

He really fucking said #icebucketchallenge

[seodijon]

Les exemples de réussites et d'échecs des campagnes digitales - Blog Ceschod

See on Scoop.it - Création de sites, référencement, ...

Découvrez des campagnes digitales exemplaires et leurs leçons. #LikeAGirl, #ShareACoke, #IceBucketChallenge. #McDStories, #SusanAlbumParty, #PepsiLivesMatter.

[monstrous-clock]

What is the best hashtag, and how do we use it?

Let's talk about hashtags!

According to Zappavigna; 'the use of the hashtag on twitter means that users can affiliate around a topic or theme on a vast scale'. Essentially; hashtags can be used to engage in wider dialogue in a twitter thread of posts.

The hashtag originated on Twitter due to one of its constraints. The previously restrictive character limit was bound to; as Tagg says, 'encourage users to vary their spelling in order to compact a message'. This is one of many forms in which preference for convenience, on social media and technology, can alter language.

But the question remains... What IS the best hashtag?

It is my opinion that the best hashtag is the most versatile hashtag.

That is the hashtag; #challenge, in which people add whatever they see fit before it, and others feel compelled to partake!

#dancechallenge

#foodchallenge

#artchallenge

As you can see, this is by far the most entertaining hashtag. Not only do you get to see people overcome great triumphs but even better, you get the #challengefails. People can modify and reinvent this hashtag however they see fit; demonstrated by the #challengefaildbutikeeptrying. Because with hashtags, there are practically no rules!

What exactly are the functions of this hashtag though?

I have noticed in recent years this hashtag has been adopted by brands who noticed its efficiency and reach. For example, let's talk about the #picklechallenge. The viral tik tok trend included the product Hot Mama pickles which individuals would eat with chamoy, tajin and fruit roll ups. This concoction was so intriguing that it resulted in thousands of unboxing, and tasting videos of people trying the #picklechallenge.

This gave rise to the use of the hashtag as a way to invite other people. Lest we forget the #icebucketchallenge that raised money for charity and equalised both celebrities and other users a like. Nobody was safe from the #IChallengeYou.

The challenge hashtag serves as a way of including people and inviting them to create a video of their own. It directly addresses someone who may otherwise be passively scrolling on social media, as it challenges viewers to join and try it out. It also provides brands such as the Hot Mama's to globalise and reach out to consumers who would otherwise have never heard of them.

What's the real harm though?

Well, it presents the same threat as other acronyms: an affliction for laziness. Whilst at first, it may have been a way of categorizing your tweet or image, they have slowly become an easy shorthand. It's not hard to make the connection between hyperlinks and hashtags and shallow reading. However this affordance aids in connectivity and collaboration among users.

As Biddle states; at hashtags worst 'the colloquial hashtag has burst out of its use as a sorting tool and become a linguistic tumour - a tic more irritating than any banal link or lazy image meme'. I would argue this is an apt analogy when referring to certain hashtags such as #offended, but not for experimental hashtags.

As demonstrated by the best hashtag #challenge they can still be used for functional reasons such as indicating a particular theme or genre of tweet or post.

[krisstenzhan]

Week 5 Digital Citizenship

Digital citizens refer to people who possess the skills and knowledge to effectively use digital technology in a positive way, participate in society, communicate with others, and create and consume digital content. Digital citizens can promote the participation and process of individuals in society, as well as participate in political processes.

The concept of digital citizenship has evolved over time, and it is believed that it can have an impact on social democratization and promote political change（Stacey Featherstone ，2021).

"Hushtag" refers to the topic tag of social media, which is one of the ways that social media promotes citizens' participation in social movements.This idea originated from Chris Messinger, who believed that using topic tags as a way to group information would be more convenient. More than 75% of users now use tags on social media every day（Hugosu，2022）. Social media brings users together for interaction through topic tags, providing an important platform for marginalized groups（Ashlee Humphreys，2016）.With the pandemic, the Internet and social media have become the core of mobilization, not just communication tools (Athina Karatzogiani, 2021). Many extremism guides social media activities, organized through the internet. Notable examples of hashtag activism include: #BlackLivesMatter , #Kony2012 , #StopGamerGate , and #IceBucketChallenge to name a few.（Wasim Ahmed ）After the murder of a Maltese blogger,Daphne Anne Caruana Galizia, a large number of activists organized protests through social media such as Facebook. This kind of activity is transformed into actions below and across the line.This is a Maltese writer and journalist. In the past decade, she has reported many political events in Malta. In October 2017, she died near her home, triggering widespread condemnation locally and internationally.

Matthew Mirabelli

References

Featherstone , S. and Karatzogianni , A. (2022) Digital Citizenship and social movements: Patterns and responsibilities - EAVI conversations, EAVI. Available at: https://eavi.eu/digital-citizenship-and-social-movements-patterns-and-responsibilities/ (Accessed: March 28, 2023).

. (2020) Democracy in the age of Digital Activism: How Our Digital Citizenship is reshaping Democratic Power, Medium. Medium. Available at: https://medium.com/@portfoliop/democracy-in-the-age-of-digital-activism-how-our-digital-citizenship-is-reshaping-democratic-power-7d9917dde513 (Accessed: March 28, 2023).

Humphreys, A. (2016) Social Media: Enduring principles. New York: Oxford University Press.

Hugosu (no date) Hashtag activism, MetoDHology. Available at: https://metodhology.anu.edu.au/index.php/2022/03/28/hashtag-activism/ (Accessed: March 28, 2023).

[sphynxofmyheart]

Durga a lil lay in the ice bucket challenge. #sphynxcat #shynxofinstagram #icebucketchallenge #sphynxofmyheart #cutiepie https://www.instagram.com/p/CTuuJRdJYMy/?utm_medium=tumblr

[marsfactory-blog]

위클리 먼데이, 이재희, 조아 2023 아이스버킷챌린지 #icebucketchallenge

[hcbraziliansfans]

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Tem coisas que a gente não se cansa de ver! 😍 😍 😍 🔥 . . . Posted @withregram • @hcbrazilianfans Tadinho do @henrycavill! 😂😂😂 . . . #henrycavill #superman #manofsteel #manofsteel2 #amyadams #nerd #geek #challenge #icebucketchallenge #riodejaneiro #hcbrazilianfans https://www.instagram.com/p/CE-HKbNhucI/?igshid=ijfexq20hazk